OMD RedTalks

In this episode of Red Talks, Justin Simon sit's down with a voice many of you will recognize—Luke Lambert, OMG’s new Head of Reputation Marketing & Insights and former host of this very podcast. Known for his ability to spark transformation across Omnicom Media Group, Luke has played a pivotal role in integrating digital capabilities into OMD USA and is driven by a passion for adtech and emerging opportunities that push the industry forward. We explore what it really means to market at the speed of culture—how brands can show up in relevant, authentic ways without falling into the trap of trying too hard. Luke shares the “smart cuts” that have defined his career, and we break down the core ingredients of culturally significant brands today. Plus, we discuss how OMD clients are leaning into culture with more purpose and clarity than ever before. If you’re curious about what it takes to actually resonate in today’s landscape, this one’s for you.

Women’s sports are booming—not just in popularity, but as a smart business opportunity. Yet, major gaps remain in media coverage, marketing, and brand investment. We sat down with Haley Rosen, Founder & CEO of Just Women’s Sports, and Kristen Gray, Managing Director of Optimum Sports, to break down how brands can tap into this momentum, what’s working, and why real investment is driving real returns.

Tune into this hour long special of RedTalks where we dive deep into discussion about Gen AI. In this episode, OMD’s Chief Innovation Office, Luke Lambert is joined by Caroline Yap, Managing Director of Global AI Business and Applied Engineering at Google to talk about everything Gen AI, and its past, present, and future role within the business world. Listen to this podcast and hear about the humble beginnings of virtualization to the paradigm shift and importance of Humanities within AI as roles evolve. For further education, check out Google’s Machine Learning and Artificial Intelligence learning here: https://cloud.google.com/learn/training/machinelearning-ai.

In this talk, Grace Kao, Spotify's Global Head of Business Marketing, speaks with OMD's Chief Innovation Officer, Luke Lambert, about how brands are extending brand storytelling through music and are connecting with consumers in positive environments to build fandom and springboard their brands into culture. Tune in to learn about the increasingly central role of music in campaign idea creation and how brands are collaborating with artists and creators to drive cultural shifts and achieve positive business outcomes.

In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases. Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying.

Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset. In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions. Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals.

This talk will showcase John Gentry, CEO of OpenX, and Amanda Forrester, VP of Marketing. Tune in to learn the difference between net-zero and carbon-neutral, and how companies can prioritize sustainability in marketing campaigns without compromising campaign performance.

Talk #9 explores why dismantling gatekeeping and traditional barriers in the tech industry is vital to creating a more inclusive and diverse sector that fosters innovation, creativity, and growth. Listen in to learn how Girls Who Code utilizes disruptive marketing and state-of-the-art educational programs to increase the number of women in STEM fields, boost their confidence, and change a long-standing perception of what a coder looks like.

In this episode, Cayley Arbitsman, Global Head of Consumer Research and Insights at Insider, discusses how brands can take a stand on social issues that matter to consumers by aligning their ads with bold and personal storytelling. Tune in to learn how brave communication can improve ad effectiveness, consideration, and consumer attitudes toward your brand.

Tune in for “Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets" as we explore blockchain technology and its potential to transform how advertisers and brands interact with consumers through digital wallets. George Stella, Founder and CEO of BIGToken, and Richard Taub, Co-Founder and CFO of BIGToken, will discuss how digital wallets can enhance consumer privacy and how smart contracts are revolutionizing data governance to reduce costs for advertisers and brands.

The latest episode of OMD RedTalks explores the growing popularity of podcasts and their potential for creators, brands, and advertisers to cultivate trust with audiences actively seeking to learn and connect with their favorite creators. Podcast pioneers Jenny Kaplan, Co-Founder & CEO of Wonder Media Network, and Conal Byrne, CEO of iHeartMedia Digital Audio Group, joined OMD RedTalks to discuss the relationship between content creators, publishers, and media buyers in podcasting. Podcast Myth-Busting and the Power of Storytelling offers a comprehensive view of the challenges and opportunities for brands, businesses, and content creators in building and strengthening relationships with their audiences.

Learn from C2 Ventures Founding Partner Chris Cunningham about the impact global market shifts are having on early-stage funding, the intrigue pertaining to AI investments, and what is currently captivating venture capitalists’ attention.

How do you define transformation? This episode discusses how Mahera Khanshab, Senior Manager of Agency Partnerships at LinkedIn, was part of a customer-centric marketing approach that revealed an untapped audience sector from the transformative evolution of LinkedIn’s platform. Follow OMD USA on LinkedIn (https://www.linkedin.com/company/omd-usa)

Professional growth and development are enriched by mentorship. Excellence in mentorship can motivate, inspire, and empower career milestones and business success. Tune in to learn how Founder and CEO of Sistas in Sales, Chantel George, and Global Social Strategist and Writer, Lisa Kay Davis, have navigated their careers by being both mentors and mentored.

Talk #2: "Accessing The Offline Data Economy" dissects various QR code use cases impacting the consumer journey and evaluates how QR codes are helping marketers garner data-driven insights from an offline world.

The application of Augmented Reality (AR) technology is advancing marketing communication by enriching consumer engagement while driving brand awareness and new purchase consideration opportunities. OMD’s Luke Lambert chats with Tom Emrich – Director of Product Management, 8th Wall at Niantic – to discuss the gradual change of AR and other spatial computing technologies to envision and plan for future use cases.