Psychology of Selling with Psydom

Salespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.

The rarer or more difficult it is to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we're more likely to buy it than if there were no impression of scarcity.

The perceived scarcity can inspire a sense of urgency within consumers, and they make purchasing decisions faster than they usually might. People are also more willing to pay more money because a cost-benefit analysis might say that losing out on a product or service is worse than the money it costs to get it.

Understand how to use Liking Principle with your prospects to tilt the sale in your favour. Once can use this principle to form long term friendships with clients.

In this episode, we share real-world examples on how reciprocity is the ultimate success strategy.

You'll learn how to :