The Tom Ferry Podcast Experience

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you. My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to: Her best advice for someone starting new on social – and the three core types of content she recommends Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs Where she finds inspiration and how she handles the logistics of it all AI’s role in her social media lead gen strategy, and much more! Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate. If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you. Watch or listen now and apply Faith’s advice to your growing business. ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let’s Connect: Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/ Attend A Tom Ferry Event → https://store.tomferry.com/ Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/ Visit My Website → https://www.tomferry.com/ Instagram → https://www.instagram.com/tomferry Facebook → https://www.facebook.com/TomFerry X → https://x.com/tomferry

Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented. You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it. Let’s change that. To help, I’m going to show you: How to eliminate distractions so you can improve your focus, clearing space for you to achieve more 5 key meetings that should be on your calendar every single week A sample “top performer” checklist of nine daily activities that the best agents do regularly  Why getting your goals “up and visual” is way more important than you think A simple way to prioritize ideas that helps you maintain focus and avoid overwhelm This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea. Transformational ideas don’t belong on the back burner. It’s time to put them into action.  Watch or listen now. – Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/

What separates the best from the rest? In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else. The question then becomes, “What makes them special?” I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit. Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn: The reason why most people underperform compared to their potential Beyond talent and work ethic, why it’s critical to own your unique perspective How elite performers turn best practices into habits and repeatable processes Why letting go of the “control freak” mentality is crucial to your success, and more!   Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode! To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/  Social Copy   “You are not performing to your full potential.” 🤯 How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of. Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else.. Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently.  You can, too. Watch or listen now. 🔗 Link in bio.

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training. My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method.  Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process.  Andrew goes deep on: Why sales skills are even more important in the age of AI How to embed your “close” early in the sales process – “Even more important than being a good closer is being a good opener.” 6 objectives you must achieve before beginning your actual presentation When and how to spell out the unique value you bring to a transaction   And so much more! Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now. Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth. Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real estate agents that make that math work in your favor. READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE? Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/ THE BREAKDOWN: 73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact YouTube tips for real estate agents that turn subscribers into transactions. The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand. Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate transactions annually. Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced analytics. Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200 subscribers ranking number one for every target keyword.

He skipped college. He got his real estate license. And he started making phone calls. Year 1: 6 homes. Year 2: 30 homes. Year 3: 75 homes. Year 5: On pace for 100. All before the age of 24. In this episode of Tom Ferry's Outliers series, Anthony unpacks exactly how he did it — the lead sources, the follow up strategy, the CRM obsession, the farming playbook and the mindset that separates outliers from everyone else. Here is what you will learn: - How he started at 18 with no sphere, no experience and no college degree - The Facebook ads strategy that fuels his business — $25 a day, 1-2% conversion - Why new construction was the growth accelerator nobody talks about - The two-text speed to lead system that converts more leads instantly - How to build a follow up strategy that pays off two years later - The geographic farming blueprint that gave him 35% market share in one neighborhood - The biggest mistake he made transitioning from buyer agent to listing agent - What a high volume day actually looks like — and how he manages task switching - How AI will handle 92% of what agents do today — and what that means for you   "The next escrow is always in my CRM." — Anthony Anselmo If you want to know how to sell 100 homes a year without burning out — this episode is your blueprint.

From $10M to almost quitting — to $143M in one year. These are the luxury real estate tips Manhattan's top agent wishes he knew sooner. Michael Franco started in real estate in 2008 with a law degree, 14 years of closing experience, and zero idea how to actually build a business. He sold $25 million his first full year. Then sat back and waited for the phone to ring. By 2012 he was down to $10 million and almost walked away from real estate entirely. Then he found coaching. And everything changed. Today Michael is one of Manhattan's most respected luxury real estate agents at Compass — with $1.5 billion in career sales and $143 million closed in 2025 alone. In this episode Tom Ferry sits down with Michael to unpack the luxury real estate tips, mindset shifts and business decisions that made the difference — including: • Why being a former attorney gives you an unfair advantage in luxury real estate • The 3 decisions that transformed Michael's career from $10M to $143M • How to earn trust with wealth managers, accountants and family offices • What luxury clients are really hiring you to do — and how to deliver it • The psychology of getting comfortable at a higher price point • The co-listing strategy that gets you into luxury real estate fast • The biggest pricing mistakes luxury agents make — and the scripts that fix them • The pre-launch phone and email campaign most agents completely skip • Where Michael is investing his marketing dollars in 2026 — and why print is out "Everybody has imposter syndrome in the beginning. You gotta get a little confidence, remove the ego, and just serve the customer." — Tom Ferry If you want to break into luxury real estate or take your high end business to the next level — this episode is for you. --------------------- Let’s Connect: Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/ Attend A Tom Ferry Event → https://store.tomferry.com/ Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/ Visit My Website → https://www.tomferry.com/ Instagram → https://www.instagram.com/tomferry Facebook → https://www.facebook.com/ TomFerry X → https://www.instagram.com/tomferry

Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work. Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile. And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes. That changes today. Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now. Here is what you will learn: • Why your homepage headline is almost certainly wrong — and the one fix that changes everything • How to write a realtor bio that makes clients feel understood instead of sold to • The voice of customer method — how to use your clients' own words to attract more clients • The Instagram bio formula every realtor should be using: "I help [blank] do [blank]" • Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out • The rehab center headline that got 400% more clicks and 20% more signups overnight • How one word change made people 4.6x more likely to act — and what that means for your listings "Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you. Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com Follow Joanna Wiebe on Instagram for daily copywriting tips Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing

A 100-year-old brand you already know and trust is about to revolutionize real estate lead generation strategy forever. And their August 1st launch might be the biggest listing lead opportunity of 2026 — but only for the right agents. If I asked you how much your car is worth, there's one name that instantly pops into your head. Yes. Kelley Blue Book. Now they're coming for real estate — and your lead generation strategy will never be the same. A Name You Know. And One You Probably Don't, But Should. How did a former New York real estate agent and Harvard graduate named John Liss convince Kelley Blue Book to enter the home valuation game? That's exactly what Tom Ferry unpacks in this episode of the Tom Ferry Podcast Experience — including: • How Kelley Blue Book Homes is building a smarter real estate lead generation strategy by replacing oversimplified AVMs with accurate, data-based property valuations • Why this changes everything for sellers, buyers, and agents tired of Zillow Zestimate alternatives that still miss the mark • How TrueTrack gives agents hyper-local pricing intelligence that no automated valuation model can match • The subscription model that delivers real estate seller leads without a single referral fee • And most importantly — how to get in on the ground floor of the biggest listing lead opportunity of 2026 "Real estate is a hyper-specific game, and you really need to give people the experts where they're at," John says. Might that expert be you?

Sometimes the answer isn't to try harder.It's to try differently.We've all seen the fly that keeps slamming into the window.More effort.More force.More frustration.And yet, no breakthrough.The same thing happens in business.When something isn't working, our instinct is often to push harder.More calls.More hours.More hustle.But what if the real solution is to stop for a moment and look for a better approach?Ask for feedback.Learn from someone who's already solved the problem.Challenge the assumptions that got you stuck in the first place.Because breakthroughs rarely come from doing the same thing with more intensity.They come from gaining a new perspective.This week, ask yourself:Where am I trying to force an outcome that needs a different strategy?

Most people don't fail because they took the wrong shot. They fail because they never took one at all. The call. The email. The video. The conversation. The opportunity. Too many people get stuck waiting for certainty before they act. But clarity doesn't come before action. It comes from action. Take the shot. If it works, you get a result. If it doesn't, you get a lesson. Either way, you move forward. The people who win in business aren't always the smartest or the most talented. They're the ones willing to take the shot, learn from the outcome, and keep going. This week, stop overthinking. Pick one thing. And go for it. 👇 What's one shot you've been putting off that you need to take this week?

Most agents are layering AI on top of an already overwhelming workload — and wondering why they feel busier than ever.   This week on the podcast, TF Coach Emily Terrell breaks down what separates agents who drown in AI tools from the ones who use AI to actually buy back their time. Emily runs a real estate team, coaches roughly 14 hours a week, and handles eight speaking engagements a month — and she does it by treating AI as one integrated system, not a junk drawer of flashy apps.   If you're a top producer who's hit a ceiling because there's simply no more time left in your day… this is the episode you've been waiting for.   In this episode, you'll learn: The Five-Minute Rule: The mindset shift that has you hunting the small, repeatable tasks where AI quietly saves 5–10 minutes at a time — and how those minutes stack into hours. System Over Tools: Why fitting AI into the business you already run beats forcing your business into someone else's app. The 30-Second Listing Presentation: How Emily turned hours of manual prep into roughly 30 seconds of output after five minutes of data collection. The J-Curve of Adoption: The honest learning curve — anywhere from 30 minutes to 30 days — that every agent has to climb before AI starts giving time back. Building Your "Agentic" Team: The shift from doing every task yourself to managing a roster of AI automations that work while you sell. The 90/10 Future: Emily's prediction on where real estate AI adoption is headed over the next 7–10 years — and why waiting is the most expensive option on the table.   The structure that lets Emily run a team, coach, and speak without burning out is the same structure she builds with agents inside Tom Ferry coaching.   Ready to make AI work for you instead of adding to your plate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.   📞 https://www.tomferry.com/free-coaching-consultation/

This real estate market is filled with noise. Some people are spreading fear, talking trash, and ghosting their agents. So what are you going to do about it? Get mad? Get discouraged? How about you change the way you look at things?   That’s what this Mindset Monday will help you do.

Tom Ferry's Outliers series is back — this week with an agent who went from selling knives in college to selling 200 homes a year before his mid-twenties.   At just 25, Caleb Monroe is on track to close 200 homes this year. He started in 2020 as a community college student, and his transaction count tells the story: 12, then 52, then 85, then 120, then 135 — and a projected 200 in year five. Then he doubled his business by doing the opposite of what most growing agents do. He cut his headcount.   If you're working harder every year and watching your income flatline anyway… this episode names exactly why.   In this episode, you'll learn: The 92% Rule: Why the vast majority of your workday is administrative noise — and how Caleb guards the 8% that actually generates income. Strategic Fat-Trimming: The counterintuitive move that doubled Caleb's business by shrinking his team instead of growing it. The Compound Shift: The time-blocking change that turned Caleb's daily schedule into long-term momentum. Yacht vs. Pirate: The mental reframe that pulls the "sleazy salesperson" feeling out of lead gen — and turns you into the person clients are relieved to find. The One-to-Many Ratio: How Caleb is moving away from one-off retail deals toward bulk opportunities with developers and hedge funds. The $10,000 Bet: The audacious wager Caleb made with Tom Ferry on his own sales — and what it reveals about how outliers think.   Caleb's run wasn't luck. The structure behind it was built inside Tom Ferry coaching — including the bet that put it all on the line. Ready to stop drowning in the 92% and build a business around the 8% that matters?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

The habits you install directly shape the results you’re able to achieve.    So, does that mean you should go install a bunch of habits right now?   Not so fast. Watch this Mindset Monday first.    Want to zone in on the exact best habit for you and your business?    Schedule a call with my office: 📞 https://www.tomferry.com/free-coaching-consultation/

The generalist agent is disappearing. The ones winning right now aren't trying to be everything to everyone — they're becoming the undeniable expert in one thing.   Valerie Upham, a Compass agent in San Diego, did exactly that. By committing to a single, high-need specialty most agents won't touch, she generated over $475,000 in GCI in 18 months — and $267,000 of that came straight from educational seminars and events.   If you're still chasing every lead in every price point and quietly wondering why you feel replaceable… this episode shows you the opposite move.   In this episode, you'll learn:   The Niche-Down Paradox: Why narrowing her focus to one specialty actually multiplied her referrals — and made her the obvious call. The $267K Seminar Engine: How educational events became her single biggest source of GCI in 18 months. The Room of Two: Why Valerie works a 2-person seminar like a full listing appointment — and the listings it's closed. Fill the Room: The exact channel mix she uses to drive attendance — direct mail to 30-year homeowners, Facebook, NextDoor, LinkedIn, and Eventbrite. The Trust-First Play: How shredding events and her own podcast build relationships years before anyone's ready to list. The Equity Protector: Why she personally manages contractors and renovations to protect a family's return through a major life transition.   Valerie's results weren't luck. The structure behind her niche was built inside Tom Ferry Coaching.   Ready to stop competing as a generalist and become the expert clients seek out?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

What does it mean to be culturally relevant as a real estate agent? That’s what this whole game is about, and it’s what I’m answering in this Mindset Monday.    But heads-up… The times aren’t just changing—they’ve already changed.    If you’re serious about being relevant and profitable in this industry, it’s time to get your ticket to the Success Summit (August 3–5), either in-person in Anaheim, CA, or Livestream.  🔗tomferry.com/summit/

This week on the podcast, you'll hear from a coach who closes consistent deals in the exact market everyone else is calling "stuck."   Kristi Jencks is a Tom Ferry coach who guides 40 coaching clients, sells 20+ homes a year, and is raising eight children — and she still treats every listing as a way to test scripts she can pass to her clients. In this conversation, she breaks down why the real estate market feels frozen right now, and why the problem lives in your clients' heads, not in the rate sheet.   If your pipeline is full of "great" leads who just won't pull the trigger… this episode names exactly what's stopping them, and gives you the scripts to move them forward.    In this episode, you'll learn: The Three-Layer Diagnosis: What clients say vs. what's actually stopping them. The 25% Overprice Problem: Why sellers swear their home is worth more than it is. Loss Aversion at the Table: The quirk freezing your best deals at the finish line. The Buy-Now-vs-Later Calculator: The math that ends "let's just wait." Credibility Trackers: How to swap your opinion for hard proof. The "Field Research" Edge: Why Kristi still takes listings on purpose.   Everything Kristi teaches her clients runs on the structure of Tom Ferry coaching — the same system behind agents who keep closing while the rest of the market waits.   Ready to unstick the deals sitting frozen in your pipeline?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

When you scroll through social media, how does it make you feel? If the answer is angry, exhausted, or scared, that’s not going to help you in business or life. On this Mindset Monday, I’ll take you through why it’s time to start cleaning up what you follow on social.

Welcome back to Tom Ferry's Outliers Series—where we study the disciplines of agents who are doing extraordinary things.   What does it take to go from no clients and no money to leading the top-producing medium-sized team in the country at Real Broker? In this episode, Tom Ferry sits down with Shannon Gillette to unpack her remarkable journey of growth and the leadership principles that fuel her 300+ transaction-a-year business. Shannon shares a candid look at the mistake that cost her a $2 million listing and the specific communication systems she implemented to ensure it never happens again. She also explains why she is abandoning "polished" video trends for a more authentic, "talk to a friend" approach that is already winning her multi-million dollar listings before they even officially launch.   If you are feeling the burnout of being a solo agent, struggling to stay consistent with your content, or looking for a way to stand out in a crowded market, this conversation is your blueprint for the next level.   In this episode, you’ll learn: The Communication Reset: How using automated, detailed seller reports can prevent you from getting fired and prove your value every week. The Content Rebrand: Why big captions, speed ramps, and "sales voices" are dying, and what the new era of authentic storytelling looks like.The Culture Code: Why Shannon considers gossiping or complaining a form of "stealing" from the team and how to hire only those who align with your core values. The YouTube Advantage: How to leverage the world’s second-largest search engine for listing marketing that attracts buyers who aren't even actively looking.The Reality of Scaling: The first move you must make to transition from a solo agent in a panic to a team leader who actually experiences traditional weekends. Ready to build a business that serves your life instead of consuming it? The most successful agents don't just work harder; they build better systems and surround themselves with the right mentors. Discover how Tom Ferry coaching can help you find your path to 300+ deals while reclaiming your time.   Schedule a free coaching consultation today: 📞 https://www.tomferry.com/free-coaching-consultation/

How's the market? It's the question every agent gets asked. And in Summer 2026, no two markets give the same answer.   This week, Tom sits down with David Childers, CEO of Keeping Current Matters, for the data and context agents need to give clients the right answer right now.   David brings the latest on mortgage rates, inventory, pricing, and foreclosures. And contrary to what most of the headlines are saying: no, the market isn't crashing.   If your sellers think they'll get asking price, your buyers think rates will crater, and everyone thinks foreclosures mean another 2008 — this episode is your reset.   In this episode, you'll learn: The Bifurcation Map: Why California, Washington, and Florida prices are softening — while the Mid-Atlantic and Northeast remain rock-solid. The Rate Reality: What mortgage rates are actually doing — and the lender play that can lower a buyer's rate today. The Equity Cushion: The number every agent should have memorized. The 80/40 Listing Truth: 80% of sellers expect to get their asking price. Only 40% do. Here's how to use that gap on listing appointments. The Inventory Reality: Why only 15 states have returned to 2019 inventory — and what that means for your local market.   Watch the episode now and then make sure to download David’s slides to use them in your presentations, conversations, and marketing. Get David’s slides here:  👉https://docs.google.com/presentation/d/1iOsH-FyajxgrpXIUdpEnLK78zGfiUz97/edit?usp=sharing&ouid=110484379841180842609&rtpof=true&sd=true   Ready to become the agent your market actually trusts for answers? The agents who thrive in markets like this don't have better opinions. They have better data — and the discipline to use it. That's the foundation of Tom Ferry coaching.   Schedule a free conversation with our office to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever.    At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling.    Now, he’s back, going solo, and proving that stepping away can be a shockingly profitable decision.    You’re about to learn the mindset and tactical shifts required to build a high-level business that funds your wildest dreams instead of consuming them.   In this episode, you’ll learn: The Sabbatical Strategy: Why Avi took 11 months off to travel the world and how he prepared his business to survive it. The "Meeting the Parents" Hack: A genius charisma trick for open houses that turns cold visitors into lifelong clients. The Long Game: How a $10.6 million luxury deal took five years of consistent, low-pressure follow-up to close. The Value-Add Listing Strategy: How taking a seller to see a neighbor’s open house secured a $2 million listing over the competition. Mindset Over Fear: The meditation and mental reframing techniques used to turn the "fear of going solo" into pure excitement. The $5,000 Charity Bet: The exact prospecting discipline Avi uses to ensure his "reset year" hits $23 million.   Avi’s success wasn’t an accident. It was built through the structure of Tom Ferry coaching. Ready to build a business that actually supports the life you want? Schedule a free call with a Tom Ferry consultant to see if coaching is your next step. 📞 https://www.tomferry.com/free-coaching-consultation/

It doesn’t matter how smart you are — going it alone isn’t a good idea. You need to have mentors to bounce ideas off, get outside perspectives, and help you see what you’re missing. In this Mindset Monday, I’m talking about the mentors who keep me on track.    Looking for a top-tier mentor to guide you in your real estate business? That’s what we do.  👉https://www.tomferry.com/free-coaching-consultation/

Most agents are either ignoring YouTube — or posting videos nobody is searching for. Both are costly mistakes.   In this episode, Tom sits down with Aaron Cuha, a YouTube coach, real estate veteran, and host of Listing Velocity—YouTube Edition — a revolutionary new YouTube training program only for Tom Ferry Coaching members.    Aaron has helped agents sell billions of dollars of real estate using YouTube. Here he gives you the full playbook: how to get found, build trust fast, and convert views into listings — even if you hate being on camera.   In this episode, you’ll learn: The #1 video type that drives real buyer and seller search traffic How to build a posting rhythm the algorithm actually rewards Simple SEO moves that move the needle fast Hooks and thumbnails that earn the click How to turn one video into content everywhere The mistakes that kill your reach before you even start   Want the full system? Listing Velocity — YouTube Edition is a coaching-member-only program built to turn your YouTube channel into an active listing pipeline.

Episode Description:   If it’s not in your calendar, then how much longer are you really going to keep putting it off? This Mindset Monday is a reminder that you don’t have as much time as you think you do.    Want to really make the most of your life and not look back with regrets?   That’s what we help real estate agents do. Schedule a call. 👉https://www.tomferry.com/free-coaching-consultation/

What do Steve Jobs, Walt Disney, and all the great entrepreneurs have in common? They’ve answered five questions. If you answer and live by these questions, your life will change.    So why doesn’t everyone do it? It’s not as easy as it seems.   Need help in getting real clear on what’s important in your life and business?   👉Schedule a free consultation with my team. That’s the first step to clarity.  🔗https://www.tomferry.com/free-coaching-consultation/

This week on Tom Ferry’s Outliers series, you’ll hear from an agent whose story will inspire agents at any level.    At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect.    You’re about to learn genius-level strategies that other agents haven’t even heard of, which prove you don’t need years of experience or an established network to break big in your market.    In this episode, you’ll learn: The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage. Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip. The Marketing Discount: How $100 turns scrollers into signed buyers. Audience Engineering: The social strategy he used to reach buyers before they were ready. Text HOME: The dead-simple lead capture that converts where other CTAs don't. The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him.   And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching.   Ready to build a business that doesn't look like everyone else's?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

If you're hesitating to post that video, send that text, or make that hire...The only person you're hurting is yourself. When fear or doubt strikes, there are three words I always come back to.They're the absolute truth, and knowing them will set you free.Ready to truly move past fear and start executing with consistency in your business?Schedule a call. It costs nothing and gives you real clarity:https://www.tomferry.com/free-coaching-consultation/

Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling.   Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year.   This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions.   You’ll learn: The AI bots that Doug’s team uses to roleplay, book appointments, and more The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house The 18-month rule of leadership that Doug lives by Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth. The brilliant billboard strategy that won their marketplace   Want to see how your team can become an industry outlier like Doug’s?    Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly.   It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/

Real estate is not a business for doomers.    Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract.    Need help? That’s what we do at Tom Ferry Coaching.    Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income.  🔗https://www.tomferry.com/ewebinar/

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate.   Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year.   Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life.   This week, Tom talks with Lourdes about exactly how she did it and how you can too.   If you think scaling means sacrificing your freedom… this episode will prove you wrong.   You'll learn: The team restructure that unlocked her freedom (and why she cut her roster nearly in half) The mailer campaigns quietly driving her luxury pipeline Why she ditched lead buying — and what she replaced it with The "cheesy" marketing move that landed a $13.5 million listing Why even a $100M producer won't make a major decision without a coach   And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy.   Ready to build a business that gives you more of everything?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

What’s the material your business is made out of? That’s the question of the week.    Because if a market shift can blow your house down, it’s time to start laying some real bricks.    If your business feels unstable, inconsistent, and fragile in any way, Tom Ferry has the free trainings, podcasts, and playbooks to help.  🔗TomFerry.com

Tom Ferry’s Outliers series is back, with a special focus on building and leading extraordinary real estate teams!   Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down.    Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then.   This week, Tom talks with Kyle about exactly how he did it and how you can too.    If you're still the hardest-working person on your team… this episode will show you what's actually holding you back.   You’ll learn: The single hire that lets you step out of production How to use AI to spot missing opportunities & lost deals The decision-making habit of today’s best leaders How to guarantee your agents keep getting better (hint: it’s not training)   And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching.   Ready to stop being the engine and start building the machine?  Visit https://www.tomferry.com/coaching-team/ to learn more.

How long does it take you to write the perfect email or send the perfect text? By the time you're done, someone else will probably already have that listing appointment. Real estate isn’t about perfect. It’s about first and fast.    Are you serious about growing your business FAST? Coaching is the shortcut that makes sure you make the right moves and never miss a beat.  Schedule your free consultation to learn more: 🔗https://www.tomferry.com/free-coaching-consultation/

13 million views. 8 years later. And it still hits a nerve.   Back in 2017, Tom posted a video about how the wealthy manage their money, and the internet lost its mind. Now he's back to react to it. Not because he had to. Because he couldn't not.   Most of what he said back then? Still dead-on. But some things have changed in the last 8 years. And the stuff that's changed might surprise you.   This is the reaction video that will change the way you think about money — for good.   In this episode, you'll learn: Why top producers get stuck in a cycle of rich and broke, and how to break it The "Three C's" quietly killing your financial growth Why 80% of agents are making a critical mistake with every commission check Tom's personal "1% per quarter" strategy for compounding net worth over 20 years Why singles and doubles beat home runs every time   Ready to build real wealth?   Tom Ferry Coaching members get exclusive access to Financial Foundations — an on-demand training led by Toby Mathis of Anderson Business Advisors, one of the top financial strategists in the game.    This tool is only available to coaching members and is built specifically for real estate professionals ready to gain financial awareness, make informed decisions, set realistic goals, and achieve financial freedom and success!   Book a free call with a Tom Ferry sales consultant to learn more about coaching and see if it's right for you. 🔗 https://www.tomferry.com/real-estate-coaching-programs/    🎥Want to see the original video? Check it out here: https://www.youtube.com/watch?v=wJB90G-tsgo

This is something that a lot of business owners don’t want to hear. And if you’re one of them, then you especially need to hear it.    The easy way is the easiest way to keep wasting time and money.    Ready to choose a better way?    Tom Ferry's Coaching doesn’t make the things you do easier — it makes YOU more capable of doing hard things with less pain.    And it guarantees that your hard work pays off.    Schedule a free consultation now to learn what I mean. 🔗in bio.

Stop guessing and start generating. In this impromptu masterclass, Tom Ferry reveals why most real estate businesses are currently in a state of "disease"—and the exact, unapologetic steps required to move past "wellness" and into "greatness."   If you feel like you're "waiting" for the market to improve while top producers are pulling ahead, this is your wake-up call. Tom breaks down the professional standards that separate the industry's wealthiest agents from the rest, including the specific daily habits that build an unstoppable flywheel of success.   In this episode, you’ll discover: The 3 Emotional States of Business: Are you operating in disease, wellness, or greatness? The Checklist Rule: How to get things done with less mental strain. The 200-Day Challenge: A simple commitment that will transform your bank account and your self-esteem. The 5-5-4 Power Routine: The exact conversation counts you need in your CRM every single day. 4 Weekly "Anchor" Meetings: The secret to maintaining momentum and managing the health of your business.   Ready to achieve greatness?   Don't leave your success to chance. Schedule a free coaching consultation to see how Tom Ferry Coaching can help you dominate your market:   🔗 https://www.tomferry.com/consultation/

There are three things killing your happiness and success. You probably do them every day, but if you stop them now, I promise that everything in your life will improve. Give it a shot now.  Need help getting your mind & business in check? Schedule a free business strategy session and learn how to take real control of your life: https://www.tomferry.com/real-estate-coaching-programs/

Does it ever feel like everything in your life is all mixed up (finances, health, discipline, etc.)? Most agents focus on moving from a state of “dis-ease” to “wellness,” but I’ll tell you, wellness isn’t where you want to be. Greatness is achievable, and in this Mindset Monday, I’ll let you know what it takes to get there.

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Chris Wolf — a former home builder and house flipper who made a career pivot into real estate sales just 14 months ago. He knew no one in his market. He had no sphere of influence. And he had a family counting on him.   He finished his first year at $510,000 GCI. But it wasn't luck, a hot market, or a secret strategy that got him there….   In this episode, you'll discover:   Why he hired a full-time assistant just two months into his career — and why it was the best decision he made The two lead sources responsible for 78% of his transactions How he went from $130K GCI in his first six months to $380K in the second — and what changed The "just start" strategy he uses on the 40% of days he doesn't feel like doing the work Why personal responsibility — not market conditions — is the only variable that matters   If you're waiting for the market to get easier before you go all in… this episode is your wake-up call.   And as you'll learn, Chris credits his explosive first year to working with a Tom Ferry Coach. Want proof that you can hit $500K GCI before your second anniversary in real estate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it's right for you: 📞 https://www.tomferry.com/free-coaching-consultation/

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Joy Lynn, a Salt Lake City agent who started last year with a $250,000 GCI goal… then blew past it so fast she had to keep raising the ceiling. She finished the year at $750,000.   But it wasn't a new tool, a viral strategy, or a lucky market that got her there.   It was a simple rule that’s far more powerful than anything else.    In this episode, you'll discover: The gap that’s probably costing you hundreds of thousands of dollars A 90-day rule for evaluating new habits, systems, or prospecting methods The non-negotiable morning routine she credits for her entire transformation Why she stopped cold calling – and what she did instead   If you're working hard but keep chasing the next shiny object… this episode will stop you in your tracks.   And as you’ll learn from the episode, Joy credits her success to working with a Tom Ferry Coach.    Want proof that you can 3X the highest goal you’ve ever set in your life?    Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it’s right for you: 📞 https://www.tomferry.com/free-coaching-consultation/

Want to know how to emulate success as a real estate agent? In this Mindset Monday, I’ll show you exactly how it’s done, so you can stop reinventing the wheel and start seeing results. You’ll learn exactly what to do, what to observe, and how to get out of your own way. Watch it now!

Welcome back to Tom Ferry’s Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Mario De Santes, an Italian immigrant who arrived in the U.S. with $100, no English, and a willingness to do whatever it took. Fast forward 11 years… and he’s now a $1.25M GCI producer, commercial building owner, and fully present husband and father.   But his journey wasn’t clean.   In this episode, you’ll discover: The wake-up call that forced him to rethink success How coaching helped him hit a 10-year goal in one year The mindset shift that eliminated burnout The systems and energy standards that changed everything   If you’re working hard but feel like something’s off… this episode will challenge you.   Ready to build your next level the right way?   Schedule your free Business Strategy Session and discover what coaching could unlock in your business.   📞 https://www.tomferry.com/free-coaching-consultation/

Sometimes the best advice you can possibly get is exactly the thing you don’t want to hear. It’s the truth you’ve been avoiding – the realization that stings. But once you accept it, everything shifts. Suddenly, you’re free. In this Mindset Monday, I’ll share the three words that changed how I approach every difficult moment in my life.

Welcome back to Tom Ferry’s Outliers Series—where we study the disciplines of agents who are doing extraordinary things.   This week, Tom sits down with Edna Kimble, a powerhouse agent out of Tahlequah, Oklahoma… who’s ranked in the Top 5 Century 21 agents in the world for units every year for the last 10+ years (and #1 twice).    She’s personally closing 130–150 transactions a year in a town of only 17,000 people—and she does 80% of her work from her iPhone.   Whether you’re building your business or trying to scale without losing control, this is a must-watch episode where you’ll learn: Secrets for managing your business on a phone Her simple system for NEVER missing a goal How to grow your business while removing tasks Marketing strategies that win the community   Edna doesn’t rely on hype. She relies on systems, consistency, and coaching—so she can make faster decisions, see blind spots sooner, and keep improving without getting stuck in mistakes.   Do yourself a favor and schedule a free Business Strategy Session. Even if you don’t sign up, you’ll walk away with your next best moves.    📞Schedule now: https://www.tomferry.com/free-coaching-consultation/  Social Copy:   ⚡How does a Top 5 agent in the WORLD run 80% of her business from an iPhone… from a town of 17,000 people?⚡   On this episode of Tom’s Outlier’s Podcast, Enda Kimble shares the secrets behind her insane success!    🔗Watch the full episode with the link in bio!

You already know that our time on this earth is limited. If that doesn’t give you enough motivation to do the things you need to do, I have another question that might. I want you to get serious for a moment, watch the video, and reflect. Then, let’s get to work.

Welcome back to Tom Ferry's Outliers Series—where we study the disciplines of agents who are doing extraordinary things.   This week, Tom talks with Ryan Carney – who closed 32 transactions in his very FIRST YEAR as an agent (27 of them from expired listings and FSBOs).    Whether you’re a new agent or an experienced pro looking to level up your game, this is a must-watch episode where you’ll learn: How “The Mirror Effect” is the #1 thing that makes successful agents The 12-hour execution rule that changes everything Why you should be waking up before 4 AM The emotional regulation strategy that keeps him calm in chaos   Ryan didn't come from a warm database. He didn't have years of connections. He built his business through cold calling, discipline, and refusing to negotiate with himself.   But let me give away a major spoiler from the episode… The difference that made the difference for Ryan… It’s Tom Ferry Coaching.   Most agents are grinding without a clear system. They're inconsistent. They lack accountability. And they're one decision away from everything changing.   That's exactly what Tom's Elite Coaching Deal is designed to solve. This is the proven system that's helped thousands of agents go from stuck to unstoppable—with the structure, accountability, and expert guidance that outliers use to win.   This insane deal won’t last long. Learn more about it here: https://www.tomferry.com/elite-deal-consultation/

There is something that’s holding you back – maybe even breaking you. In this year, in this market, you can not afford to keep carrying it with you. If you’ve been feeling stuck or like you’re banging your head against a wall, watch this Mindset Monday, and let’s figure out what it takes to move forward.

Welcome back to Tom Ferry’s Outliers Series—where we study the psychology, behaviors, and decision-making of real estate pros who perform at an extraordinary level.   In this conversation, Tom sits down with Sarah Combes, a 23-year industry veteran who made one decision that shattered her own GCI ceiling – $300K to $1.2M GCI in a single year.    You’ll hear Sarah’s story and exactly what she did to achieve this breakthrough: How joining coaching changed her business approach The behavioral alignment techniques that speed progress The delegation strategy that changed everything How you can get started delegating and break past exhaustion    If you’ve ever felt like you’re capable of more—but can’t seem to break through—Sarah’s story looks a lot like the version of you that’s waiting on the other side of the right structure, accountability, and guidance.   Ready to become a real estate outlier? That’s what Tom’s Elite Coaching Deal makes possible.    This special offer won’t last much longer: 💰 Save $1,100 on Elite Coaching 📈 Get a 7X ROI Guarantee (make $7 for every $1 you invest) 🎟️ Get a ticket to Success Summit (August 3–5 | Anaheim, CA) 🎯 Get matched with the perfect coach for your goals   Get the Tom Ferry Elite Coaching offer: https://www.tomferry.com/elite-deal-consultation/    Outliers aren’t born. They’re built—with the right coach, the right systems, and the right standards.   Watch the episode. Then decide how far you’re really willing to go.

Say it with me: Done is better than perfect. Perfection kills momentum. Action creates results. If you're waiting until it's flawless, you'll never launch, never call, never take the shot that changes everything Action solves everything. Run it up the flagpole. See what happens. If you need a mindset heading into 2026 - this is it. What do you think?

Welcome to the first episode of Tom’s brand-new Outliers Series—a multi-part deep dive into the habits, decisions, and psychology of real estate’s highest achievers!   In this series, Tom sits down with agents who are setting the example for how to compete at the highest possible level in today’s market.   Tom kicks off the series talking to Chase Guiles – a TF Lists, Top Performing Agent honoree whose rapid rise has been anything but accidental.   In this episode, you’ll get insights that Tom gained after analyzing 230,000 anonymous coaching sessions—and see how Chase embodies these principles through concrete actions and decision-making.   Chase’s story is an example of how any agent at any level can mimic the principles of success in their own journey and skyrocket their productivity, their brand, and their GCI.    You’ll even learn Chase’s YouTube strategy, including why “boring but searched” beats flashy content, how to structure CTAs that convert, and the biggest mistake agents make on camera.   This episode gives you a clear look at: The behavioral changes that create breakthroughs How to align your goals with your actions The secrets to emotional regulation (the biggest success indicator for agents)  Chase’s YouTube pipeline framework   If you’re serious about elevating your career, mastering today’s market, and becoming the outlier in your office, this is your blueprint.   Watch now. Take notes. Then take action fast.   P.S. As you’ll learn in the episode, Tom Ferry Coaching has been instrumental in Chase’s journey to real estate success.    If you want to mimic his rise and seize your highest potential, schedule a free Strategy Call to see if coaching is right for you: 👉https://www.tomferry.com/free-coaching-consultation/

After interviewing top performers who just had unbelievable years, they all said the same thing:  “If they can do it, I can do it.” They didn’t reinvent the wheel. They found models of excellence, studied what worked, extracted the insights, and put them into action. So as you think about the new year and what’s possible for you in 2026, ask yourself: Who are you modeling? Who are you learning from? Life is too short to figure it all out alone. Find excellence, model it, do the work—and watch what happens.

Real estate AI is here, it’s happening, and if you're not paying attention, you're already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jason Pantana, co-owner and operator of AI Marketing Academy, to break down the three AI mega-trends that are fundamentally reshaping how agents generate leads, create content, and compete in today's market.   They’ll show you how top-performing agents are using real estate AI right now to compete at a higher level. Here’s just some of what you’ll learn:   How AI-driven search is collapsing the traditional marketing funnel. Jason's simple two-variable system to determine where a lead lands in your funnel. How "Agentic AI" breaks out of the chatbox to work across platforms like Canva, Zapier, Spotify, and Uber. How agents are turning static listing photos into immersive walking tour videos in minutes. How to be the one AI recommends when it matters most   If you're serious about staying ahead in this market, understanding real estate AI is key. Watch the episode now!   Want to go deeper? Check out AI Marketing Academy at https://academy.jasonpantana.com/ —the fastest-growing platform helping real estate professionals AI-ify their marketing and win in the new era of lead generation.   The future of real estate marketing is here. Don't miss it.

Yesterday at Elite Retreat, David Childers (of Keeping Current Matters) took the stage and delivered one of the most important housing-market presentations you’ll hear all year.   For those who don’t know, Tom Ferry’s Elite Retreat is one of the biggest, most exclusive gatherings of top-performing agents in the world. But this information is so crucial, we had to share it with agents everywhere.    In this special episode of the Tom Ferry Podcast Experience, David breaks down the real story behind affordability, inventory, mortgage rates, and the massive opportunity emerging in expired listings. This is the same presentation top producers relied on yesterday to set their strategy for the year – and now it’s your turn to use it.   You’ll learn: How affordability is driving policy, demand, and buyer behavior The three forces that shape affordability  What you MUST know about today’s mortgage rates Why inventory is rising faster than anyone expected Why we’re entering a two-speed market and what that means for pricing strategy The data behind the surge in expired listings   If you’re serious about elevating your business, this is the episode you need to watch to understand where the market is heading and how to win in it.   Want to take serious action on David’s data and start closing expired listings at scale?    That’s what Tom Ferry’s FREE Expired Listing Bundle is for.    You get everything you need to…  A full webinar recording packed with advanced strategies you won’t find anywhere else A complete script book loaded with today’s best scripts for expired listings A system to help you connect with embarrassed, overlooked sellers and become the expert they trust   Download the Expired Listings Bundle for free and commit to helping more expireds this month.   This market is moving — don’t miss the moment.

What are you afraid of right now?Not surface-level fear-but the thing you keep pushing down.Most of the time, it's not fear at all.It's shame.It's guilt.It's feeling unworthy.Real confidence isn't hype.It's built by doing hard things consistently.Ask yourself:• What's the worst case?• What's the most likely case?• What's the best case?When you can accept the worst case... you're free.Do the hard thing.Confidence follows.

It’s a new year and a fresh start. In this short Mindset Monday, I’ll show you the #1 thing you need to put in place NOW to seize the days ahead.  Let’s make this your best year ever!

As we close out one year and open another, now is the time to get very clear about your direction and who you want to be over the next 12 months. There are a few questions you need to take the time to answer, including “What will be the theme of your 2026?” In this Mindset Monday, I’ll explain what that means and how to do it.

The first day of the year is also the biggest day for real estate agents. 17% of listings in the United States are about to expire and become available for capable agents to help them.    In this special episode of the Tom Ferry Podcast Experience, Tom talks with Coach Jeff Mays and mega-agent Carolyn Young (who has personally made millions in GCI for expireds) about the best strategies for winning the expired listings surge.    You’ll learn: -The data that makes a difference  -The three most common objections from sellers -A powerful outreach strategy that really works -The four emotional stages of expired listing sellers    If you want to level up your business, this episode is the place to start.    Want to go deeper and really help more sellers at scale? Here’s your holiday gift – The 2026 Expired Listing Bundle. I’m giving you free access to a full webinar recording with strategies you won’t get anywhere else and a playbook filled with today’s best expired listings scripts. Access the bundle now and commit to helping more expireds over the next month!  👉https://www.tomferry.com/agent-tools/expireds-bundle-offer/

130K+ listings are set to expire in January. Why then do so many agents not work expireds? It’s hard to understand, because these are the people who need your help most. I’m not talking about working them; I’m talking about helping them get on with their lives. In this Mindset Monday, I’m sharing the top seven reasons listings expire and how you can do better.

Tom shares 3 crucial actions to take before year's end: clear out the old, reach out to your network with gratitude, and plan a thank-you campaign for clients and partners in the new year. It's time to prepare for growth!

Can you think of where you learned work ethic from, or maybe where you learned laziness? In those memories is a lesson, and behind every lesson is a choice. How will you choose to interpret your experiences so that you can create the best future possible? That’s what I’m talking about in this Mindset Monday.

If you’re complaining about the economy or blaming it for your lack of success, you need to check your perspective. This is the best economy to start, grow, or invent your business. I’ll show you why in this Mindset Monday.

Are probate listings the right niche for you? They’re not for everyone, but if an EXTRA 30-40 deals every year sound appealing, you can’t afford to pass them up. Long Beach agent Paige Fingerhut Charnick has a goal of 600+ probate deals over a 15-20-year period, and she’s right on track to reach it.   In this episode of the Tom Ferry Podcast Experience, Tom talks with Pagie about her strategies for winning probate listings, how she got into the business, and the real value of conquering such a niche lead pillar.    You’ll learn: The pros and cons of working probates  The two main ways to win more probate business  How to network with attorneys by speaking their language  A powerful referral strategy    Don’t miss this one. Watch the episode, decide if probate listings are your next business pillar, and then plug in Paige’s strategies to start winning more deals.

As a real estate agent, there are a few ways you can begin the year, but there’s only one that you really want. The difference between a beautiful and a horrible start comes down to the work you do right now. Watch this Mindset Monday now, and watch it again any time you feel yourself slipping between now and the end of the year. Commit to a strong start!

Rates and headlines are freezing your clients—but they don’t have to. In this Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and David Childers to turn year-end fear into listings and appointments.   You’ll get: “The Problem with Waiting” campaign to reframe rate hesitancy An IG polls that start conversations Expert follow-up strategies for setting appointments The expired listing postcard that wins re-lists Market context and why affordability is set to improve into 2026   This is the marketing update that every agent needs right now, combined with the marketing that will help you steer your clients in the right direction.    Whether you’re solo or leading a team, if you’re looking to turn headlines into leads, appointments, and trust, this episode is a must-watch!

THE TRUTH ABOUT  “HAVING IT ALL”   Episode Description:  Can you build a thriving real estate business and a fulfilling personal life? Matt Farnham says yes — if you design it intentionally. In this powerful episode, @TeamFarnhamLV top-producing team leader and founder of One Life Retreat, shares his journey from burnout to balance. After years of being “always on,” Matt realized success meant nothing if it cost him his family. Today, he helps other high-performing agents and their spouses create alignment, set boundaries, and thrive together — in business and at home. What You’ll Learn: Why success doesn’t have to be “either/or” — you can win at work and at home How intentionality and boundaries create freedom, not limits The real cost of success — and how to avoid paying it in regret This conversation is for every agent chasing growth but craving balance. 💡 Learn more about how Tom Ferry Coaching helps agents build scalable success — without sacrificing what matters most: https://www.tomferry.com/free-coaching-consultation/

AI search is the future of real estate. It’s the future of SEO in general. More buyers and sellers are asking ChatGPT who the best agent in their area is, and when they do, you want to make sure it sings your praises.    In this episode of the Tom Ferry Podcast Experience, I’m talking with Coach Paul Sanford, who is not only a powerful leader with over 22 years of experience but a pioneer in the world of AI search. He’s showing you exactly how to use AI search to sell more homes and position yourself as the leader of your market.   The future is here. Those who adapt first will sell millions of dollars of real estate. The ones who don’t will regret not acting sooner. Listen to Paul’s advice, follow the steps, and dominate AI search in your market!

Have you ever heard of the study where kids were lost in the woods? It gives us some pretty startling insights into the way all people actually work. 95% will stay lost. But 5% have a simple secret to get themselves out of the endless loop of confusion. That’s what I’m talking about in this Mindset Monday.

I’m not interested in achieving balance. From all the great achievers I’ve met in my life, I’ve learned that balance is a weakness. When your life is near the end, you don’t want to regret all the things left unachieved. So how can you have a healthy life and relationships? There’s a more important skill than balance, and that’s what I’m discussing in this Mindset Monday.

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.    But before he became an international icon, Josh was a regular agent trying to navigate the industry.    In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.    You’ll get: The secret branding strategies that built Josh Altman’s business A glimpse into the real grit and mindset behind the highlight reel  The foundational steps for starting out   Whether you’re a new agent or an experienced pro, you can follow the exact plays that Josh Altman used and replicate his success.    Want to dive even deeper into Josh Altman’s strategies? He and Tom are hosting a webinar that you don’t want to miss…   The $9B Game Plan webinar happens live on October 22! Register today for free:https://www.tomferry.com/webinar-registration-oct-q4-2025/

One of my mentors used to call this time of the year “Separation Season.” It’s the time when you need to separate the old version of yourself from the new version. What you do over the next few months will determine what you do for the next year. So what should you do? That’s what I’m answering in this Mindset Monday.

If you’re struggling in real estate, you’re not alone. Even experienced agents are fighting just to stay even. So how can new agents or those who have hit a rough patch bounce back?    Last week, Tom did a Q&A with questions from the recent Success Summit. This week, he’s answering the six most common (and important) questions for agents who are struggling in real estate right now.    This episode will give you answers to: Balancing fundamentals with online brand building  How new agents can stand out against the competition The best steps for young or new agents The #1 skill to master for winning more listings  Routines for keeping energy high   Watch or listen now and get yourself into momentum!    And remember… If you’ve been struggling in real estate for a while, there is a proven solution…   Schedule a free coaching consultation where you’ll jump on a call with a trained business expert who will help you identify hidden gaps in your business and the best solutions for your next breakthrough.    Resources to Raise Your Game -In the episode, Tom mentions AnswerThePublic. A fantastic tool: https://answerthepublic.com/ -See Tom live in a city near you at Listing Edge: https://www.tomferry.com/listing-edge/   -Free scripts and resources for agents: https://www.tomferry.com/agent-tools/

Your highest goals require a different version of you. So, how do you create that new, greater version of yourself? You can’t just go all-in today. It takes a lot more than that. In this Mindset Monday, I’m talking about what you can do to show your commitment to yourself all day, every day.

Welcome to the real estate Q&A that every agent needs this Q4. After the recent Success Summit, Tom Ferry received hundreds of questions from high-performing agents on the front lines of today’s market.    In this podcast episode, he’s answering some of those questions for you. These are likely the same challenges you’re facing right now, with practical strategies to help you win.   You’ll get advice from the world’s #1 coach on: The best new tech and tools for agents to adopt right now Why some popular content trends can hurt your brand more than help it How to leverage Google Maps to raise your price point  The first steps for agents who are retiring or planning to leave the business  Secrets for successful cold outreach    This is a real estate Q&A designed to give you clarity, confidence, and direction so you can finish the year strong and enter the next with unstoppable momentum. Watch now, take notes, and put these strategies into action.   👉 Finish 2025 strong with The Appointment Engine—live bi-weekly training with Tom Ferry on the system to set 100 appointments before year’s end. Join Tom’s free live webinar with Matthew Ferry on September 30 to learn more: https://www.tomferry.com/webinar-registration-sep-q3-2025/

If you’re a real estate agent who wants to build a valuable brand but you’re afraid of making content, you need to hear this…   Tom Ferry talks with advertising superstar Gary Vaynerchuk about his mind-blowing advice for creating a brand that stands out over the competition.    You’ll learn Gary’s secrets for offering more value, increasing your exposure, and leveraging Instagram like a natural.    Learn the strategies, use the tools, and watch your brand grow.   Watch it now!

Real growth starts when you realize that you can’t go straight from here to there. There will be places in your climb to the top where you need to go down into the valley, where things get really hard. What does that mean? That’s what I’ll explain in his Mindset Monday.

Have you ever wanted to get the best possible advice from some of real estate’s top experts? Well, you’re in luck.    On this extra short episode of the Tom Ferry Podcast Experience, Tom asks his brother, Patrick Ferry, and his brother-in-law, Ron Cronin, for their best advice to agents working in today’s market.    Patrick and Ron are both powerhouse coaches who also run their own thriving real estate businesses. They practice what they preach, and that’s why they’re able to dominate in any market.    In less than six minutes, you’ll learn: How to turn knowledge into confidence What it takes to stop complicating simple things The secret to instantly establishing yourself in a new market   Watch or listen now!

Whatever problem you’re facing, action is the solution. But a single action is not always achieve the results you want. My mentor, Mike Vance, once shared an anecdote that perfectly illustrates the real key behind sustained results. That’s what I’m sharing with you in this Mindset Monday.

This episode discusses sensitive topics that may be distressing for some individuals. If you are ideating suicide, please reach out to the National Suicide Prevention Lifeline at 988 for 24/7 support.   True confidence isn’t a mask. It’s not about faking strength or pretending you’re okay. It’s about becoming unshakable in the face of life’s hardest moments—and learning how to rise every time you fall.   JJ Mazzo, Senior Mortgage Banker and EVP with CrossCountry Mortgage, is recognized as one of the nation’s top mortgage professionals. Today, he’s a leader who radiates confidence, consistency, and calm under pressure. But his journey here was forged in fire—through deep personal challenges, moments of despair, and battles with his own past.   In this powerful episode of the Tom Ferry Podcast Experience, Tom sits down with JJ to unpack his new book, “Perseverance Principles: How to Unlock Confidence, Consistency, and Wealth Under Pressure.”    Together, they explore: Exercises to work through hidden trauma that quietly shapes your choices and limits your potential The key principles that turn pressure into power How to create authentic confidence when life throws you curveballs    Whether you’re in the middle of a personal storm or preparing for the challenges ahead, these principles will equip you to stand taller, lead with authenticity, and create a future you’re proud of.   Watch or listen now!

It’s not controversial to say that this is the best market for running a business if you’re serious about it. Yes, it’s harder, and yes, it’s scarier. But if you’re serious about what you do, this is the market where the most powerful opportunities exist. In this Mindset Monday, I’ll show you why, and I’ll explain what you can do to make the most of it.

Low energy happens to everyone. Some days, you’re not feeling it. Maybe you’re tired, depressed, lazy, unfocused, or whatever it is… When this happens, what do you do to get out of the slump and start crushing it on your sales calls? I have a solution that’s never failed to raise my energy and my mood. In this Mindset Monday, that’s what I want to share with you.

Authentic follow-up — that’s how you set more appointments. If you’re in your head, spewing commission breath, or trying too hard, people are going to tell.    So, how do you make sure that you show up to the phone every single day prepared, relaxed, and on your A-game?   That’s what Tom and his brother, Matthew Ferry, are talking about in this episode of the Tom Ferry Podcast Experience.    You’ll learn three authentic follow-up tactics that will help you set more appointments without ever making the conversation awkward. Because when you approach every conversation with authenticity, people actually want to work with you!   This is a quick, tactical episode that you need to watch before your next prospecting call.    So watch it now, take notes, and commit to more authentic follow-up!

I just heard the best news ever about the market, and it’s a good reason to be hugely excited! In this Mindset Monday, you’re going to learn why this market presents such a powerful opportunity and why you need to start acting fast before your window closes. DO NOT WAIT for things to change!

We’re in an erratic real estate market. Inventory is rising. Home prices are fluctuating. The job market and salaries are signaling a recession, and it’s worth asking, is the world coming to an end?    Now is the time to slow down and really get a handle on what’s happening—so you can communicate it to your clients and keep business moving forward.    In this episode of the podcast, Tom Ferry talks with three world-class market experts to unpack what’s really happening in the real estate market: -Lance Lambert (Co-Founder of ResiClub)  -David Childers (President of Keeping Current Matters) -Ken Pozek (Orlando super-agent)    You’ll learn the economic indicators that you need to be paying attention to, the context to help you explain them, and the knowledge to make you the smartest agent in your area.    This episode is a must-watch for anyone who wants to understand today’s real estate market, so watch or listen now!

If you want to level up your performance, your business, or your opportunity, it’s all a matter of getting in the right rooms. Whether it’s an event, a private mastermind, a board room, or a club, being in the right rooms will help you become the best version of yourself. In this episode of Mindset Monday, Tom Ferry talks about why you need to fight to get access to rooms where people are doing more than you are.

Relentless discipline is the secret edge of every champion—and this year’s Success Summit keynote speaker, Tim Grover, is the man who forged it in legends like Michael Jordan and Kobe Bryant.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Tim to unpack how the world’s top performers use relentless discipline to: Turn pressure into fuel for breakthrough growth Cut time-thieves and distractions without apology Elevate daily habits from “good” to game-changing Redefine identity so your results never depend on the market   You’ll discover the mindset tools that separate consistent winners from everyone else—and how to apply them to real estate, entrepreneurship, and life.   Ready to experience Grover live? He’ll dive even deeper on stage as the keynote speaker at this year’s Success Summit in Dallas, August 26–28.   Plus, you’ll connect with thousands of driven agents, learn today’s top strategies for generating listings, and build your own foundation of relentless discipline—grab your Success Summit ticket now: TomFerry.com/Summit

However big you’re thinking, if you’re feeling stuck, you might need to think bigger. There’s a good reason. In this Mindset Monday, Tom Ferry talks about the necessity for ambitious and visionary action in this market.

AI marketing automation is changing the game for real estate agents—and if you’re not using it yet, you’re already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate.    You’ll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including: How to integrate AI with your current tech stack Autonomous AI agents that act without prompting Proven listing attraction strategies that convert Fundamental tools for saving hours on content creation   If you want to put your marketing on autopilot and scale faster, this is the episode for you.   Watch now and future-proof your business with AI marketing automation.

If you’re feeling beaten down, exhausted, and like you want to give up, massive action is the answer. Yeah, it can be hard to get yourself into gear, but I’ve seen it work time and time again. So what does it take to get into massive action? That’s what I’m talking about in this Mindset Monday!

Every real estate agent wants closer composure – that presence of calm and authority that gets people in a state of total trust and excitement. So why is it so easy to become overly salesy or passive? For that, we turn to sales expert, Eli Wilde, who has personally done over $100,000,000 in sales. Eli got his start as the all-time best salesperson for Tony Robbins. Through Tony, he learned neurolinguistic programming, identity shifting, and what it takes to achieve instinctual closer composure. In this episode of the podcast, Tom Ferry talks with Eli about: What’s taking place beneath the surface of a script How to put someone in the state of mind to buy Steps for shifting your beliefs and identity Unshakable confidence through becoming responsive instead of reactive This conversation is essential viewing for anyone who works in sales. Watch or listen to it now, follow the steps, and master the art of closer composure!

Managing seller expectations is always a top priority, especially in today’s exceptionally tough and unpredictable luxury market.    That’s exactly how Meital Taub is dominating her market right now. She’s a top-producing agent, brokerage owner with a team of 13 agents, a mother of three, and she’s already closed over $100M this year—with $170M more in active listings.    Her secret? Repeatable systems for managing her team, her clients, and herself.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Meital to talk about her step-by-step approach to systems, self-care, and the daily practices that allow her to control and exceed seller expectations at scale.   If you’re ready to level up your listings, your leadership, and your longevity in this business, this one’s for you.   Watch now and start mastering seller expectations like a pro.

You can intentionally cultivate happiness when you’re feeling low. That’s what people tend to forget. When I’m feeling down, I remember two things that Shawn Achor taught me at last year’s Success Summit about cultivating the advantage of happiness. Both take a few minutes to do every day, and they’re monumental in forming your happiness advantage. Watch or listen now!   And if you’re not already signed up for this year’s Success Summit, what are you waiting for?! Get your ticket here: TomFerry.com/Summit

What are the best social media tactics for young agents (or any agents) looking to break into luxury real estate?    For that, we need to turn to one of the best examples working today.    At just 26, Selene Hanna has carved out a thriving business in the high-end Newport Beach market. She’s not just a sharp agent—she’s a licensed mortgage pro with a deep grasp of finance and a gift for content creation that’s turning heads across the industry.   In this episode of the Tom Ferry Podcast Experience, Tom, Courtney, Founder of La Fossé Media and Selene dive into Selene's journey, the most effective Instagram tactics for young agents, and what it really takes to stand out in today’s competitive luxury market.   No matter how old you are or how long you’ve been in the business, this is not an episode to miss. Watch or listen now!   P.S. Looking for more of the best plays that agents are running today? The Success Summit happens August 26-28 in Dallas, TX. These are real estate’s three biggest days for agents at any level. You’ll get dozens of the best social media tactics for young agents, systems that 10X your productivity, and so much more. Get your ticket at TomFerry.com/Summit    In this episode, they discuss… 0:00 – About Selene  3:30 – Understanding the finances  6:10 – Instagram for business  9:00 – The ultimate hook 11:55 – Hiring a videographer  15:00 – Getting Insta inspiration  17:30 – Breaking into luxury real estate 22:18 – Incredibly effective social videos  26:00 – Plan for getting started  31:00 – Selene’s next moves

What happens when you enter a new period of intensity in your business? When you became an entrepreneur, you probably discovered that there are times that push you harder, that demand more than you’ve given before.    In this Mindset Monday, I’m talking about what to do when these periods of intensity arise.

"Don't Fire Me" — those three dreaded words no agent ever wants to say to a seller. Especially when it’s time to talk price adjustments. But what if you never had to say them again?   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Ft. Lauderdale luxury powerhouse Lourdes Maestres, who created a smart, proactive tool to keep clients informed, aligned, and loyal: the “Don’t Fire Me” Report.   This simple email strategy gives sellers exactly what they need—updates, data, and trust—so that when tough conversations come up, you’re never on defense.   Lourdes breaks down exactly how to create your own, how to deliver it, and why it’s a non-negotiable in today’s market.   📧 More confidence. 💬 Better conversations. 🧠 Stronger client relationships.🏠 No lost listings!   Watch the episode now and start using your own “Don’t Fire Me” Report today.

This is my 300th episode of Mindset Monday! It’s been a journey that would not have been possible without all of your watching or listening. It also wouldn’t have been possible without dedication, consistency, and commitment. I’m committed to helping you get your mindset right, and that’s why 300 episodes is just the start of a much longer journey. So for this milestone, let’s talk about consistency and commitment, and what it takes to keep your head in the game.

What if you were to shoot a piece of real estate content every day for the next 100 days? What do you think would happen? For starters, you’d grow your audience, build an unstoppable brand, and start taking more transactions. And there are a few other incredible, less expected benefits that would follow.    On this episode of the Tom Ferry Podcast Experience, Tom talks with Tim Scheib, a powerhouse team leader out of central Iowa, about how shooting a piece of real estate content every day has made his business indestructible.    They discuss: -How to get started -The most important types that are working right now -What to do if you’re afraid of the camera -The future (and present) state of AI -The best real estate video strategies    You’ll get a comprehensive view of what it takes to create better real estate content on a daily basis. Watch or listen now!

Real estate opportunity is everywhere—but only if you know where to look. Starting and growing a business is hard, especially right now.    In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin, co-founder of Listing Leads, to break down exactly how to spot hidden opportunities and dominate underserved markets.   This is a call to stop chasing what’s obvious.  Smart agents uncover what others miss—and that’s where real estate opportunity lives.   You’ll learn: ✅ How to identify markets no one else is serving ✅ Why chasing "easy money" is holding you back ✅ What top producers do differently to scale fast   Real estate opportunity doesn’t just show up… You have to know how to find it, and this episode shows you how. Watch or listen now and start unlocking yours.   P.S. Want to know where to discover the greatest source of opportunities anywhere in this industry? tomferry.com/summit

So many agents state time management as their biggest problem. But if you’re not hitting your goals and time seems to always slip away, time management isn’t the issue. The issue is at the heart of what you’re so desperately trying to keep up with. In this Mindset Monday, I’ll unmask the real culprit behind the problem that will reframe how you look at scheduling your time.