The Tom Ferry Podcast Experience

Buyer agency has never been more important.    Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.    In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.    Watch or listen now.   In this episode, they discuss… 0:00 – Fixing buyer agency perception  4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth  31:00 – Lead the pack

Your buyer presentation has NEVER been more important.    With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.   In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.    You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.  Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video   In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement.  This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before.  In this webinar, we discuss… 0:00 – The NAR settlement adjustments 8:12 – Jack Miller: settlement sighlights 15:00 – B2B vs. C2C 22:30 – Co-Broke offers 31:17 – Listing contracts & objections 38:45 – A roleplay  46:00 – Best advice  1:00:00 – 5 listing attraction strategies

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.    In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate.    If you're really serious about turning your email list into listings, watch or listen right here.   In this episode, we discuss… 0:00 – Email alchemy  2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup  8:40 – Seller-focused content  11:20 – Monday CTAs 13:30 – Content strategy

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.  Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.     In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you.    If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!     In this episode, Jason discusses…   0:00 – What are custom GPTs?   5:40 – Create or configure?  7:40 – Property Description Generators  9:20 – Review Ghostwriter   11:15 – Social Media Content Creator   13:30 – MLS Data Forecaster

Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes. Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve! If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.   In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.   You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.  Watch or listen, now!   In this episode, we discuss…  0:00 – Variety wins the game  4:15 – Creating a snowball effect   11:30 – What’s working today  18:30 – Gimmicks   21:12 – Latest features   27:55 – What’s not working  31:00 – Formats to replicate  38:20 – The marketing triangle   42:40 – Final thoughts

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.     We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.     I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!    In this episode, I talk about…  0:00 – The converging forces  3:00 – The 100 Day Challenge   5:30 – Mega Open Houses  7:48 – A better mailer

We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.    At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear…    That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.     In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.     Watch or listen now!     In this episode, they discuss…   0:00 – Being the knowledge broker matters  2:40 – What PalmAgent does   7:00 – The important calculators   13:00 – Smart social media  17:30 – Rapid-fire marketing ideas  19:38 – Specificity makes the difference  22:00 – Final thoughts

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing.     There is urgency here! You don’t want to get left behind in the wave of competition!     This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.     To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run.    Watch or listen, right here and start maximizing listing leads before it’s too late!     In this episode, we discuss…   0:00 – Maximizing listing leads NOW  2:00 – A perfect equity video  4:30 – Front-loading your marketing  12:30 – Marketing NOT to run  14:30 – Market outside the box  20:20 – Robot mail

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.   It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.    In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.     In this episode, they discuss…  0:00 – The greatest opportunity for listings  2:51 – Quit the gratification addiction  7:30 – Prepare the value-ad  9:00 – Nurturing   12:20 – Being the knowledge broker  14:30 – Have an opinion  16:20 – ZMA vs. HVA   23:12 – All roads lead to the agent  26:30 – Takeaways

What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month. And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments. We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success.

The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.

Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work?   For starters, it shows us how things are changing across the world and the trends to watch out for.   But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.   In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.   No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one.   So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.   In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.   Watch or listen now!

When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.   In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.   Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!

Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.   But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.   You’ll learn what sections to include, the strategies to incorporate, and much more!   And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.   So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)   https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024

Jason Pantana is the go-to coach for real estate video creation and content strategy.   Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips.  For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.   Watch or listen right here, then let us know in the comments which tip you’re going to put into action!

Home interest rates are taking a turn, and for you, this is a huge opportunity!  If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right?    Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, I’ll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere.   I’m sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here!

Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real estate agents of every level.

Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now.   If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourself back. But that raises the question: Where do you start when putting together your plan?   The answer is, RIGHT HERE. For this episode of the podcast, I’m sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out.   You’ll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!

What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust.   In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition.  If you’re serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!     In this episode, Jason discusses…  1:40 – Local Directories   5:46 – Search Portals  7:30 – Google Local Services  13:15 – Social Media  16:08 – Agent Referral Sites  18:48 – Review Sites

Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar.   In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career.   Be sure to watch or listen right here and incorporate all the elements of this perfect real estate schedule into your calendar.

There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep charging forward.

Here we are! The fourth and final part of Jason Pantana’s Ultimate Listing Generation Tactics!    Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents TODAY!     No matter what your style, business model, or strengths, there are options here for every single real estate agent looking to generate more listings. And that’s your No. 1 job because the agent who controls the inventory controls the market.     These listing generation tactics aren’t in any particular type of order so if you’re already here then start with this one, but also be sure to go back and check out the other three episodes after!

Can you get your next 8 listings in the next 100 days by using only 2 campaigns?   Yes… Yes you can. Why am I so certain and specific about those numbers? Because I’ve seen MANY agents doing just that! It WORKS!   Those two campaigns are exactly what I’m giving you in this episode of the Tom Ferry Show! You’ll learn them in just over ten minutes, and if you follow through with running them over the next 100 days, I bet you’ll have about eight more listings under your belt.

When two people are working the same amount of hours and achieving the same results, what’s the difference? The answer is your energy! Enthusiasm in real estate is not just an advantage – it’s a necessity. In this episode of Mindset Monday, I’ll walk you through exactly how enthusiasm matters and how to adjust your mind to naturally project it.

Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them.   Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for me, there was one presentation that really blew me away.   For this episode of the podcast, I’m sharing a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know.   You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster.   Watch or listen, right here!

Jason Pantana’s list of Ultimate Listing Generation Tactics keeps getting better and better!   This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those sellers want to list their homes with only you.  You don’t need to see the first two parts to learn the tactics, so check them out right here!

To win in your business, you have to win online, and to do that, you have to win on search.   The only problem is that Google is a complicated beast. You’re a real estate agent, not a full-time SEO specialist… That’s why in this episode of The Tom Ferry Show, I’ll show you four easy and effective hacks to win on search and attract more online business.   It’s only 10 minutes long, easy to understand, and will help you generate more business all year long, so watch or listen, right here.

What makes a champion a champion? The answer is… they consistently run plays that produce results. But the most important thing is here KNOWING which plays work. In this Mindset Monday, I encourage you to create two lists that will forever change your life.

Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine.   That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out from the sea of sameness. It was only when he dove into gifting that his business exploded.   Gifting showed such powerful results that he teamed up with Jeff Jackel to form a company that is now the No. 1 name in real estate gifting – Client Giant.   In this episode of the podcast, I talk with Jay and Jeff about their top dos and don’ts and how to use the art of real estate gifting to generate referrals.   Watch or listen, right here!

More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective.   On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time.   If you’re not neck-deep in real estate listings right now, it’s not the market… It’s your listing generation tactics. So watch or listen to this episode and start attracting more sellers today!  In this episode, Jason discusses…  0:00 – Listing to last  1:30 – No. 7: Case Study Postcards   3:40 – No. 8: Better Buyer Follow-Up  4:55 – No. 9: Seller Streaming Ads  7:35 – No. 10: Organic Social Media  9:30 – No. 11: Seller Seminar   11:30 – No. 12: Open Houses

Thousands of agents have requested it, so here it is… The #TomFerryShow is BACK!   Although I haven’t exactly been away (I’m covering A LOT more ground than ever before), I feel more compelled than ever to reach as many real estate agents as possible and help them push forward through market challenges.  To do that, I’m jumping straight back in with episode 284 of the #TomFerryShow.    It’s the same style of direct, practical, and cutting-edge real estate advice I’ve always given but updated for the situations agents are facing in today’s market. If you’re a real estate agent looking for motivation, marketing strategies, sales tactics, or systems for running your business, this this the show for you.   And in a fitting manner, this return episode is all about the thing that every agent wants but struggles to maintain – momentum. I’m sharing four ways to get it, keep it, and enjoy the power that comes with it.   Welcome (or welcome back) to the Tom Ferry Show!

Everyone wants to work with passion and purpose, to be fully engaged in something big that pushes them forward and improves the lives of everyone around them. Wanna know one of the biggest things that gets in the way of that? Drama… Petty, silly drama. From now on, I propose you live with no drama. In this Mindset Monday, I’ll tell you how.

Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing.   U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over.   In this episode of the podcast, I talk with Nick about his story of scaling an international business and how you can get started doing the same.   If you’ve ever dreamed about starting, diversifying, or scaling an international business, this is an episode you can’t afford to miss!

Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers. Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow. In this episode of This Week in Marketing, he’s breaking down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.Watch or listen, right here! In this episode, Jason discusses…1:26 – 1: Home Valuation CTAs5:08 – 2: Seller-centric ads9:00 – 3: ZMA Equity Checkup12:45 – 4: Weekly Database Email16:40 – 5: Local SEO/SEM21:50 – 6: Online Reviews

“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now.   That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024.   But keep in mind, these aren’t just one-off videos that will launch you to local stardom immediately. Every one of these seven must-have real estate videos is meant to be on regular rotation.   So watch the episode, take notes, and then adjust your content batching schedule to include these seven videos!

Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.   On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more!   Watch or listen, right here!

How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time.   Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed.   In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible.   Watch or listen, right here.

If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024. In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you. If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.

I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it.

Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach.   One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success.   There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity. If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here. In this episode, they discuss… 1:56 – Shane’s approach to geo farming 4:37 – High-level farming strategy 6:27 – Publishing the market update 9:45 – Client avatar 11:37 – Open Houses 14:53 – In-stream YouTube ads 17:54 – Details and content of ads 21:04 – Method to the money 27:17 – Calls to action 31:55 – Being the local celebrity

Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.

When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast.   On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including: The Listing System Blueprint Her signature Listing Flywheel Her tech stack and AI protocols And a lot more.   Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year. This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here! In this episode, you’ll get: 0:00 – Intro 1:11 – Dennis Yu on ChatGPT 3:08 – Tom & Jason on email 5:45 – Luke Acree on print marketing 7:54 – Shannon Gillette on video strategy 11:35 – Jesse Stein on data privacy 13:23 – Eileen Rivera on postcards 15:05 – Katie Day and Ken Pozek on video CTAs 17:12 – Sandee Payne on social media operations 19:16 – Ian of Austin on Google Local Guides 21:38 – Shane Burgman on content creation

This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here.   In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor.   Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.

In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark.   Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department.   What do you think her secret is? Yeah… Running the real estate plays that she knows to work.   In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more.   This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future. In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.”  If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now! In this episode, Jason discusses… 0:00 – Turning Open Houses into leads 2:10 – Step 1: Procure 4:10 – Step 2: Promote 10:24 – Step 3: Prep 11:38 – Step 4: Perform

Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.

It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want.   Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones.   In this episode of the Tom Ferry Podcast Experience, I’m talking with Valerie Upham and Emily Terrell, both of whom know the stress and hardship that come from massive debt. They’ll explain what it takes to break poor money habits and transform your financial future. Valerie will even take you through her journey of going from a mountain of debt to $400k in savings.   As you’ll learn, there’s hardly a point in making more money until you’re capable of spending, saving, and managing your money in the right way – so watch or listen here to learn how.

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024. It’s been a while since I’ve been on this show, but these real estate marketing channels require our full attention, so be sure to watch or listen to learn how to use them. In this episode, we discuss…0:00 – The 4 things all great businesses have in common1:08 – The five channels agents need to focus on2:16 – Video reigns supreme4:08 – Best videos for 20246:27 – The greatest of the greatest9:48 – Going for reviews14:12 – Winning events17:40 – Everything mail21:06 – Your homework for a better business

Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.

What is a listing chain reaction? Let me explain…   Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing.   On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create a listing chain reaction. Not only will more people be inspired to list their homes, but they’ll specifically be inspired to do it with YOU!   If you have a listing (or plan to), this is your opportunity to leverage it into a listing chain reaction, so watch or listen to this episode right here.   In this episode, Jason discusses… 0:00 – Creating a listing chain reaction 2:00 – Postcards 3:50 – Case studies 4:39 – Livestream walks 6:30 – CMAs to OHNs 7:28 – Text-for-info signs 8:12 – Mega Open Houses 10:14 – The right invites 11:35 – Social media documentation 12:36 – Unique apps and features 14:27 – 24/7 virtual 15:28 – In-feed & story ads 16:45 – Web page optimization 18:10 – Reviews & assets 20:10 – YouTube to buyers   And if you’re serious about crushing it on listings: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to simplifying social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

What comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a newcity to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetimededication to acting on the largest scale possible to serve as many people ashe can. In my book, that is the definition of a hero. For this episode of the podcast, I’m sharing a clip from my recent Success Summit where Levi talks about his life of heroic action. It’s a story of discipline, battle, rising and falling from the highest levels only to rise again. By the end, I don’t see how you could not be inspired to find the hero inside yourself.

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.   For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings.   If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)   In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships.    This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.   The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.   Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including: The difference between branding and marketing Why focusing on demographics distracts from the big picture How to find your brand purpose, values, and story How to grab your audience’s emotions in your marketing   This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.   Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn: The platforms to leverage The best ways to tell stories with your content How to make sure everything you post comes back to serve you over the long haul And much more!   If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.   In this episode, they discuss… 0:00 – Introducing Shannon Gillette 1:25 – Building a brand in an unconventional way 4:29 – The decision to become an influencer 6:35 – Leveraging the media of the day 9:46 – Platforms to leverage 12:49 – Shannon’s advice on branding 14:42 – High-level strategies 17:55 – How to do the research 20:20 – The basics and benefits of a brand

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.   We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.   You’re welcome.

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.   For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including: What’s going to happen with mortgage rates? Is the market going to crash? How can we eliminate consumer fear? What can we do to fix the real estate market? And much more.   If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.   History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand.   In this episode of This Week in Marketing, Jason Pantana shows you some of the most important ideas from our coaches and coaching members that will help you establish that “Agent of the Future” brand all buyers and sellers crave.   If you’re not the agent of the future, you’re the agent of the past, so I’d suggest you watch this episode now and start speeding forward.   In this episode, Jason discusses… 0:00 – Branding your ground 6:03 – Postcards  7:02 – A tip from Apple 8:30 – YT commercials 10:04 – Connect to all the senses 12:30 – Leveraging SEO and GBP --- Need more help with your real estate marketing? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/   -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/   -Our free guide to fixing common social media mistakes https://www.tomferry.com/agent-tools/socialmedia-mistakes-offer/   And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.  While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing, Jason Pantana shows you 10 marketing channels that appreciate in value over time. We’re thinking about the long game in this one. Watch or listen now and start earning a lot more mileage out of your efforts. In this episode, Jason discusses… ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.

You won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered.   We’re now in a time where agents are confused; they’re scared and need answers more than ever. That’s why for this episode of the Tom Ferry Podcast Experience, I want to share the real estate Q&A that agents need to hear today. We have real agents just like you asking the questions, and master coaches Jason Pantana and Jeff Mays giving the answers.   No matter who you are or what you’ve been struggling with, you’re not alone – and I bet you one of the agents in this segment asks something similar. So watch it through as Jason and Jeff rattle off their wisdom in this mind-blowing real estate Q&A.

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and blow away the competition with creativity instead of just marketing dollars.   We’re in an AI world, and the agent who is ahead of the game will be the one who wins. On this episode of This Week in Marketing, Jason Pantana helps you become that creative tech powerhouse by showing you nine jaw-dropping AI tools for real estate agents. These tools will help you: Edit and format videos effortlessly Add special effects and features Automate and integrate your systems  And MUCH MUCH MORE  And these aren’t just AI tools for real estate agents – they’re for any entrepreneur looking to scale their productivity, output, and content quality. Watch or listen, right here.

It’s not even October yet, which means that you have more than a 90-day cycle to not only finish the year strong but also set yourself up for success in the coming year. What you do right now can completely transform everything that came before it. In this Mindset Monday, I’ll tell you what it takes to finish strong.

This episode of the podcast is 25 years in the making. That’s how long I’ve known Keven Stirdivant – since he was a cocky 16-year-old kid asking for a job. Keven’s real estate journey is a crazy one, full of ups and downs, but what you’ll gain from hearing it is a crazy level of inspiration as you learn how a shift in mindset brought him to the top of his market.    You’ll hear his inspiring story of losing everything when his father went to prison, being backed into a corner when he had his first child, working his way up in my company, and starting KASE Real Estate. Keven’s real estate journey is a testament to the fact that you are not a product of your environment; you’re a product of your goals and mindset.   If you’ve just begun your own real estate journey – or even if you’re just lost in life and considering the possibility of real estate – this is an episode you need to watch.

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers.   But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll not only get more people hooked on your content but also have more of them engaging with it! If you’re running a weekly email newsletter (or thinking about it) this really is a MUST-WATCH episode. Check it out here. In this episode, Jason discusses… 0:00 – No canned content 1:41 – No. 1: Scrollable 3:18 – No. 2: Clickable 6:30 – No. 3: Attributable 9:09 – No. 4: Predictable

You want change? You want a better life? Expect resistance. Better yet, plan for it, because great change does not come without resistance. In this Mindset Monday, I’ll show you how to handle the two types of resistance you need to plan for.   And if you REALLY want to create change and join a community to help you conquer every obstacle, both internal and external, I’m excited to introduce you to a new challenge all our coaching members are taking on. It’s called “100k in 100 Days,” and it’s even greater than it sounds. Because everyone who commits to transforming their business by the end of the year gains access to a playbook that Jimmy Mackin and I personally put together. Inside, you’ll find everything you need to run the campaigns, beat the resistance, and make the money you desire.   We’d love to have you on board for this. Because if you’re guaranteed to add $100,000 to your pipeline in the next three and a half months, what do you have to lose?

What are the most common real estate questions that agents ask me and my coaches?   They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else.   A few days before Summit, I take this list of a thousand or so questions, study it, and then synthesize it down to what people are REALLY asking. It turns out that when I boil it down, there are only really seven most common real estate questions that agents are asking.   In this clip from the recent Success Summit, I’m not only going to tell you what they are, but I’ll give you my answers to all seven of them. This is something special I felt that every agent needed to hear, so be sure to watch or listen.

Twenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make your content more Searchable, Streamable, and Shareable, boosting your viewership and the engagement you get from it. Every real estate agent who is killing it on TikTok or Instagram has these S Factors locked down, whether they know it or not. So, I’d recommend you watch or listen to what Jason has to say, then watch your social media video performance skyrocket. In this episode, Jason discusses… 0:00 – Finding the right audience 2:16 – Interaction equals visibility 5:45 – Searchable 9:30 – 1-2-3-NEW 13:51 – Shareable   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ - -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today.   There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about themselves, THIS is the way to do it.   In this clip from my recent Success Summit, I share with you the steps to install unstoppable confidence and the things you need to do to leverage it into taking more real estate listings.   Unstoppable confidence and more transactions start here, so watch or listen now.

When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.   Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.   On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.   If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.   In this episode, we discuss… 0:00 – Get clear on your avatar 3:35 – Process for identifying talent 9:06 – Onboarding and training 12:31 – Challenges Chris & Emily faced 17:45 – About Humanize 21:36 – Best lead sources for talent 30:00 – Selling value without overselling 35:45 – Growth without attrition 41:35 – Worst recruiting mistakes 47:00 – Summing it up

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all. That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for you. Watch or listen now, then share in the comments which social media strategies you’re going to implement in your business! In this episode, you’ll learn: 0:00 - The best strategies for real estate social media 1:20 - Five parts of your Instagram bio 2:25 - YouTube vs. Instagram 6:10 - Instagram for prospecting 9:31 - Three categories of video 12:32 - Spotlight voiceovers 14:56 - 5 videos for maximum mileage

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time.   Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him.   In this episode of the podcast, I talk with Mark about the best Ai for real estate agents trying to scale their businesses more efficiently. You’ll learn the applications you should be using and the best ways to use them.   The best Ai for real estate agents is just a click away. Watch or listen right here.

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that. He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins. Just watch or listen, then start earning some agent-to-agent referrals! In this episode, Jason discusses… 0:55 – A disclaimer on agent-to-agent referrals 1:33 – Social media 5:50 – Conference events 9:10 – Brand/brokerage/boards 11:04 – Networks & masterminds 13:03 – Agent targeting 18:20 – CTAs And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents. It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone. https://www.tomferry.com/summit/

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.

You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.   In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.   We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.   If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you. And then when you implement what you learned, you can watch your Google search rankings soar! In this episode, Jason discusses: 2:07 – Cheat code 1: Harnessing Categories and Services 6:52 – Cheat code 2: On-Page SEO Essentials 13:08 – Cheat code 3: Optimize Your NAP 14:20 – Cheat code 4: Including Your Location 15:20 – Cheat code 5: Establishing Location Authority 16:00 – Cheat code 6: Harmonizing External Business Listings 17:07 – Cheat code 7: Developing Service-Specific Web Pages 19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews 21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.

A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode.   When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a few implosions and explosions themselves – some of them intentional.   If you’re running a real estate team, this one is for you, especially if you haven’t experienced an implosion yet.