Future-Proof

We've spent a good amount of time discussing new technology (A.I. in particular) and what it all means for CPAs and our profession. However, amidst these discussions, we've overlooked the strategies for implementing broader changes, including new technology, ideas, mindsets, and work processes.

After browsing numerous articles, I came across a resonating approach: asking our organization, "What do we need? What problems are we trying to solve?" Then, we develop a plan, train others, and launch. This problem-focused strategy prioritizes identifying our challenges and leveraging new technologies to address them.

My guest is believes in this same approach: Will Hill, founder and owner of Will Hill Consults, a coaching and consulting firm serving the tax and accounting profession. Will emphasizes that understanding the problems we aim to solve can lead us to realize that the solution may not be what we thought (i.e. A.I.). The journey begins with identifying the problem, not the technology. Listen as we discuss the questions critical for our internal teams and clients.

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My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".

Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.

Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.

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We've had some great conversations recently about A.I.; what it means for our profession and how to integrate it into our work. This week, I talk to Jason Staats, who has been on the leading edge of A.I. and has a wealth of knowledge to share with CPAs about this new technology.

Jason's main message about A.I. is that as groundbreaking and game-changing as A.I. is, it doesn't necessarily mean our profession will change radically at it's core. A.I. is a tool we can use in service of what our profession is charged to do.

CPAs do what we're trained to do - that will not change. What we do need to do is ramp up our curiosity about these new tools and how they will allow us to better serve our customers. Instead of trying to force A.I into every aspect of our work, a better approach comes by asking what problem we are trying to solve and how at all can A.I. can help.

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In this episode, we welcome another longtime friend of MACPA, leadership expert and author of the new book, "This is NOT a Leadership Book: 20 Rules for Success", Emmanuel Gobillot. Emmanuel has been my go to source for all things leadership for many years. I speak to him about leadership as it relates to recruitment and retention, which is top of mind for everyone these days. Where do we find new CPAs? How can we get students interested in accounting again?

It's important for leaders to express why our profession is important and why our work matters - that "why" is what is going to get young people excited about a future career in accounting. The focus of many employees entering the workforce is their role in society, their purpose, and finding institutions that match their outlook. Those in leadership need to personify that "why" and start changing the narrative about this profession. Begin by understanding your organization's higher purpose; it should be aspirational and authentic.

Emmanuel spends a lot of time in his latest book speaking to authenticity, why it actually might be overrated UNLESS it's inline with your intent, your purpose, and the needs of your team. Listen in as we dive deep into his 20 rules to success and more.

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We're once again joined by Pascal Finnette, co-founder and chief heretic of be radical. Be radical is a guiding force for organizations seeking to restructure in anticipation of future challenges, and it inspires individuals to evolve into leaders prepared for the demands of tomorrow's world. I've engaged in numerous discussions with Pascal about shifting mindsets and embracing disruption. In this episode, we delve deeper into the realm of artificial intelligence, seamlessly continuing our exploration from the previous episode featuring Don Tomoff on how CPAs can initiate their journey with A.I.

Pascal recently delivered a thought-provoking address at the digital CPA conference, asserting, "Companies and individuals leveraging A.I. won't just outperform those who refrain from its use; they will exponentially surpass them." Similar sentiments have echoed lately, urging us to harness the power of A.I. to our professional advantage. The expectations surrounding the transformative impact of this technology on our work, lives, and the world are immense.

While most c-suite executives anticipate cost savings this year through A.I.'s contributions to increased productivity, streamlined operations, improved customer service, and enhanced I.T., it's essential to recognize that A.I. cannot entirely replace human expertise in addressing the intricacies of tax and financial assessment problems. Many of the cutting-edge technologies developed by vendors are still works in progress.

Despite ongoing refinement needs, the utilization and potential of A.I. are experiencing rapid growth, making it an undeniable game changer. In my conversation with Pascal, we explore how A.I. has already reshaped our work and lifestyles. We discuss the challenge of regulating A.I., the first steps CPAs should consider when integrating A.I. into their business, and focus on what isn't going to change.

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It's great time to talk about A.I. - the 1 year anniversary of ChatGPT just passed which set this whole artificial intelligence ride in motion. While A.I. has been around since the 1950s, it's exponential growth is really marked this past year both with the release of ChatGPT and Google's announcement of their own A.I. model, Gemini. Not long after, lawmakers in the European Union approved the A.I. Act which sets a new global benchmark for countries seeking to harness the benefits of A.I. while trying to protect against it's possible risks such as automating jobs, speaking misinformation, and endangering national security.

While I was at the 2023 Digital CPA Conference, I gained some great tips from sources about how A.I. "newbies" can get started in meaningful and productive ways. Here are some simple steps from keynote speaker, Pascal Finette:

Another step-by-step resource to get you started is the "Generative A.I. Toolkit" for CPAs, recently released by CPA.com, which includes 7 steps for building your A.I. strategy:

Experiment Focus on the near term Consider client expectations Research what solution providers are buildingDefine acceptable usePut the technology's best feature to workEnsure that humans maintain a key role in the process

These tips are a great foundation for our episode this week as I speak with Don Tomoff, Director at Invenio Advisors, LLC and longtime friend of MACPA. Don shares his wealth of knowledge and experience in the field of A.I. and explains which steps CPAs should take right from the outset.

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This week, we have a longtime friend on the show, Jack Ciesielski, CFA, CPA, MACPA member and owner of investment research firm R.G. Associates. Jack was recently quoted in a Wall Street Journal article about former inspectors who are calling for updates in the U.S. public-company auditing process. There are claims that while inspections are a useful tool to detect potential deficiencies in public companies, the reports are limited in scope, lacking details, and not released in a timely process. I speak to Jack about the PCAOB's investor advisory group - what it is and what it does, along with some of the biggest issues related to auditing that investors are concerned about. He also shares his thoughts about the issues presented in the WSJ article and what should be done to better help investors. Listen in to this timely conversation!

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This week's conversation is all about leadership, or more exactly "reality-based leadership". As we know, there's always drama in the workplace between management and other team members which can lead to a loss of enthusiasm for work and trust. I speak to Alex Dorr, VP of People Evolution about the most comment causes of workplace drama, the role leaders play in alleviating these issues, and what CPA leaders should be doing to get past this drama. Listen as we talk about all the stuff that goes beyond the water cooler.

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This week, we meet a new leader for new times: Okorie Ramsey, the new chair of AICPA. He's a CPA, CGMA, and currently the VP of SOX at Kaiser Foundation Health Plan, Inc. and Hospitals.

Okorie plans to continue to build upon the platform of the most recent past chair of AICPA, Anoop Mehta, by helping others grow personally and professionally, driving DE&I initiatives and preserving trust in the profession. In addition, he plans to face our newest challenges, namely the rapid advancement of technology and our continuing challenge of filling our talent pipeline - making sure our profession remains viable.

With these challenges in mind, Okorie has a 3-pronged agenda:

Innovation to advance the professionInstilling integrity and trust into sustainabilitySupporting the next generation and giving them advanced opportunities to succeed

I was fortunate enough to dive into these 3 priorities in depth with Okorie, discussing what the future holds for accounting & finance professionals.

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Episode 200! Thanks to all the listeners here to celebrate this milestone.

In this episode we're talking about the coming tax season (never too early right?). A lot of tax headlines to discuss this episode:

I speak with Steven Lyon, Senior Manager, Product Specialists with SafeSend to discuss all these updates and how to meet challenges as practitioners.

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Talking about Client Advisory Services, widely known as "CAS", this week; specifically spend management. Spend management goes beyond expense management in that all company funds are brought together in one centralized location so finance leaders have full visibility to set, track, and control spend before it occurs. These spend management capabilities provide a better understanding about spending patterns, leading to more valuable client interactions and growth for firms.

To find our more about spend management trends and how firms can get started with these services, I speak to Jyson Brannon, VP of Sales & Partner Services at CPA.com and Dan Luthi, Partner at Ignite Spark Accounting.

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Today's show we talk about remote work, hybrid work, talent shortage, and everything in between. Since COVID, many futurists felt remote work was here to stay as "the new normal" and many employees felt a certain power in being able to request working from home. However, there were some large organizations that began to require employees come back to the office full time even though studies showed employees not only preferred remote work but were just as productive working from home.

Now, we're seeing that there can be a balance between the extreme of employers demanding working in the office and employees demanding they work from home full time. Hybrid work arrangements are now offered by the majority of companies which offers a sort of "truce" between employers and employees.

My guests this week are seeing this same harmony in hybrid work; Alex Kirillov and Jim Brady are executives who have noticed better collaboration, stronger culture, and clearer communication when companies strike the balance between coming into the office and working from home. Here's our conversation about how to make room for both.

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In this episode, I get a chance to talk with Christine Aspell, the newly appointed chair of MACPA's Board of Directors. MACPA has a long history of pulling in leaders with some of the best diversity of thought in their profession. We lean on these leaders not only to help MACPA serve members but also help our profession flourish as a whole.

Christine is Managing Partner and Audit Partner at KPMG's Baltimore office, with 25+ years of experience providing assurance services to clients. She is passionate about the future of this profession, particularly when it comes to diversity & inclusion, advancing women in the profession, and helping the talent pipeline leading to profession.

The pipeline is a huge concern as of late and multiple solutions have been proposed centering around education and regulatory requirements. Christine is taking a different tact; she wants to reconnect CPAs with a purpose behind their work and to share that purpose with students and young professionals who are hungry for work with meaning.

"Our profession continues to change rapidly as technological advancements and regulatory changes and demographic trends reshape what we do and how we do it, but even amid that change, one thing remains constant: our purpose. The what, how, and even who of our great profession will adapt and change, but what won't change is our why." says Christine.

Christine is hoping to collect and share stories about how CPAs help their clients who in turn help their communities; how CPAs help people lead better lives. These are the stories that will inspire others to become a part of this profession. Listen to learn more about this initiative and to hear Christine's own inspirational story.

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Christine Aspell, MACPA Chair of Board of Directors, Announcement

Christine Aspell LinkedIn Profile

This week I speak with my friend, Joey Havens, Partner for Strategic Growth and previously Executive Partner at HORNE LLP. Joey runs an executive blog, Be Better, filled with advice about being a better leader, better person, be future-ready, and how to flourish in a changing world. Recently, he became a best selling author with his book, "Leading with Significance: How to Create a Magnetic, People-First Culture". People-first is the right tactic to take these days given issues with burnout and retention. It's also been noted that customer satisfaction is intrinsically tired to employee satisfaction; you'll see more success in your business if you consider the professional fulfillment of your team. Keep in mind, it's not just about caring for your employees, it's about helping them forge a meaningful, purposeful career path. By "them" we're being inclusive of gender, races, identities, and backgrounds.

I speak with Joey about his book and what it really means to "lead with significance"; what this adds to conversation about putting people first and how so-called soft concepts like love, caring, service can actually be some of the most powerful leadership strategies around.

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Joey Havens Website

"Leading with Significance" by Joey Havens, available on Amazon

Joey Havens LinkedIn

We're talking about advisory today, something on everyone's mind; how do we incorporate more value added advisory services? What types of advisory services should we offer? What technology do we need? How do we price these services? How do we staff them? The profession has been laser focused on CAS for awhile and still, there are so many questions to answer.

When it comes to CAS, top-performing firms showed a median growth rate of 16% just last year and are optimistic about continued growth. These top firms implicate key strategies for success:

My guest this week, Jasen Stine, Tax & Accounting Education Leader at Intuit, speaks with me about what tax advisory really looks like; what types of services that are most in demand, what type of clients we should look for, what pricing looks like and possible first steps for those who are looking to explore this area.

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Jasen Stine LinkedIn Profile

CPA.com CAS Benchmark survey

Intuit Podcast: Account Trends

This week we're talking about the pipeline: the talent crisis that's on everyone's radar in our profession. The most recent AICPA trends report found that accountants are leaving their jobs in unprecedented numbers and fewer students are opting to go into accounting.

Now that we've recognized this problem, a number of solutions have been presented such as adjusting certain requirements and regulations for CPA candidates. One major point we need to address is making sure the accounting career path is accessible to those of all backgrounds, allowing our profession to be more diverse and inclusive.

Center for Audit Quality (CAQ) has launched a campaign, Accounting+, designed to strengthen the accounting pipeline and reach Black & Latinx students at the high school level. In this episode, I speak with Liz Barentzen, VP of Operations & Talent Initiatives at CAQ, where she oversees strategies to attract and retain talent. Liz breaks down what Accounting+ is, what the response has been, and what roles CPAs can play in all of this.

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I want to talk about engagement this week - according to a 2023 Gallup report, fewer than 1/3 of employees are engaged in their work. Study after study shows that employee engagement is directly linked to business performance. The secret sauce for engagement is part strength and part passion; things that we enjoy doing not just what we're good at. In this episode, I speak to Marcus Buckingham about identifying how we truly enjoy spending our time, aka "red threads", that you should weave into your daily activities in order to build your engagement.

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Marcus Buckingham website

Love and Work: How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life

In this episode I speak with Christina Ho, a board member of the PCAOB, about the two most significant audit quality challenges we face today, in her opinion: technology and talent.

"Talent is the cornerstone to audit quality. Without well trained talent, there is no audit quality." -Christina Ho

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Christina Ho LinkedIn Profile

Public Company Accounting Oversight Board (PCAOB) - Christina Ho Board Member Profile

Bloomberg article, "The Accountant Shortage Threatens Capitalism's Future" by Adrian Wooldridge

A good conversation with a good friend; this week I speak with Tom Hood, CPA, CGMA, CITP, founding CEO of BLI, Executive Vice President of Business Engagement & Growth for AICPA-CIMA.

We talked about the trends that are impacting finance professionals, the opportunities that exist in this post pandemic world, and ideas emerging from the Future of Finance Leadership Advisory Group - a group of senior finance executives who's initial meetings resulted in a crowdsourced vision of what the future of finance looks like.

Resources:

Journal of Accountancy article, "The changing role of the CFO", by Anita Dennis

Business Learning Institute powered by AICPA-CIMA

Tom Hood LinkedIn Profile

"We’re really seeing this evolution of CAS that’s happening here, 12-15 years after we started talking about this as a separate service line that was gaining traction" - talking about what's new on the CAS front with Amy Bridges, Professional Development Manager at CPA.com, and Beth Allen, Partner and Head of Client Accounting Services at GreerWalker LLP.

Client Accounting Services (CAS) is an area of the profession that is quickly growing and likely to continue to grow in the foreseeable future. Listen to our discussion about how this could effect you and other firms.

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2022 Benchmark survey

Amy Bridges Profile | CPA.com

Beth Allen Profile | GreerWalker LLP

Today we discuss what the younger generation is looking for in their work and career: a sense of purpose. I speak with Ingrid Edstrom and Mathew Heggem, founders of the Alchemy of Accounting Network (AAN), about how we should change - given the social and environmental issues that confront us today - how can our profession have the greatest, possible positive impact on the world around us. Join the conversation and help us find the answers.

“Let’s see what learning & growth can come out from having a diversity of ideas in the room.” - Ingrd Edstrom

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This week I revisit a conversation I had last year with Alex Baulf, Senior Director, Global Indirect Tax at Avalara, to discuss the E-Invoice Exchange Market Pilot - who's involved, what comes next, and what CPAs need to know.

Tax authorities want more now, they want to look not at a sample of data, but they want to look at every single transaction and they don’t want to wait until 6 months, a year, 2 years after the fact…it’s too late then.” - Alex Baulf

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Alex Baulf LinkedIn Profile

Avalara Website

“You work all your life to build up a practice, you want to make sure you’re addressing exposure needs" -Stan Sterna

“We need the different thoughts, the different mindsets the different perspectives - we need you" -Jessica McClain, CPA/CITP, CISA, PMP, CGFM

"...Really came to know and understand and appreciate just how uniquely situated the Maryland Comptroller's office is to make a difference on economic matters, to build financially resilient communities, to make Maryland a great place to do business..." - Brooke Lierman, Comptroller of Maryland

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https://brookelierman.com/

In this episode we're talking about ethics in Artificial Intelligence (AI). Rumblings about the future of AI have been surfacing as well as questions about whether human biases are affecting the decisions AIs are making. Those questions are finding their way into our profession.

A recent Accounting Today article reports a growing number of accounting service solutions are using AI for a wide range of applications. The accounting profession has spent $1.5 billion on this type of software in 2021 and is projected to spend $53 billion by 2030, according to a report from Acumen Research & Consulting. The Accounting Today article notes that despite this rapid growth, "too little attention has been paid to the ethical considerations that come with it". Sage's CTO, Erin Harris says in a quote, "The current issues are less to do with the accidental creation of a robot overlord and more about the insertion of human biases into the code". The main issue is not the technology in it of itself, it is our human biases impacting the way the technology works.

Biometric Update, recently published an article listing the 6 key considerations for ethical AI in financial services:

Fairness & biasTrust & transparencyPrivacyAccountabilitySecuritySocial benefits

The author, Matt Peake, writes, "If just one of these fails, it can have series consequences for individuals and businesses".

However, the upside is that there are groups developing AI committed to the betterment of our world.

I speak with today's guest, Enrico Palmerino, Founder & CEO of Botkeeper, about the role of ethics in AI, the types of biases in AI, how we can protect ourselves and our clients from these biases, and what the future marriage of AI and human intelligence looks like.

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This episode, we're talking about saving for retirement, specifically how we can help our employees save more money for retirement.

The general story we keep hearing is, as Americans, we aren't saving enough. The economy is playing a role, with 54% of Americans either reducing the amount they are saving or stopping all savings due to inflation, based on a survey by Allianz. The survey also showed the following:

Even more statistics show those who are close to retirement age do not have enough to support themselves for an extended period of time. This is an issue that impacts us all. Local and state governments are likely to shoulder a share of the financial burden when it comes to those who don't have retirement savings (which means we'll all have to chip in for support).

But in Maryland, and handful of other states, there is help on the way. A new program, MarylandSaves, was launched on September 15th 2022, making it easier for employers to provide workers with access to a retirement plan.

MarylandSaves is a byproduct of a law that was passed in 2016 by the General Assembly, mandating that employers in Maryland who pay their employees with an automated payroll system or service must offer their employees access to a retirement plan. Maryland become just the 5th state to enact what Glenn Simmons, my guest today, calls "a state sponsored auto IRA program".

Employers who participate in MarylandSaves, or offer another qualified program, will receive an annual waiver for their yearly $300 State Department of Assessments & Taxation Report filing fee. To qualify for the 2023 waiver, employers must enroll by December 1st 2022. However, you can still earn that waiver beyond 2023 just by enrolling in the program. The waiver applies every year after you enroll.

In this episode, I speak with Glenn Simmons, Executive Director of the Maryland Small Business Retirement Savings Program - the driving force behind MarylandSaves. Together we dive deeper into how programs like this work, how employers like you can get started, what it means for your employees, and what a difference this can make in the lives of future retirees.

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Culture - one of those slightly misunderstood topics. A lot of ideas about culture are different from person to person. My goal with speaking to Stacey Rodgers, Executive Director of People & Culture at Cohen & Co., is to get a little closer to a mutual understanding of how to define "culture" in an organization.

In my personal view, culture within an organization is based on a shared set of values and professional identity; who we are, why we exist, and our purpose. Once you're clear on all those definitions, it becomes a part of your vision and mission. You also start hiring people based on that cultural fit, which drives how an organization functions and succeeds.

The COVID-19 pandemic has had a huge impact on workplace culture. An article from California Management Review, How Have Organizational Cultures Shifted During the COVID-19 Pandemic,reports the pandemic has led organizations to emphasize certain cultural elements and downplay others. There is an increased emphasis on flexibility, transparency, supportiveness, decisiveness and confronting conflict. In exchange, there is a decreased emphasis on customer orientation, individualism, detail orientation, results orientation, and collaboration. In general, culture has shifted away from high performance orientation to one that prizes empathy, understanding and mutual support.

These changes are interpreted positively or negatively based on employees with different backgrounds - the shift has been jarring for many. One main solution to cultural related issues is improved communication between leaders and employees. A PwC article, How the pandemic can change workplace culture for the better, by James Thomas, points out that while remote working may seem "cheap" to organizations, it comes with hidden costs to your culture. Lockdown has resulted in social isolation, which can be addressed with collaborative virtual solutions and treating mental health as a necessity.

There's so much to touch on when it comes to culture, which is why I'm glad to speak to Stacey Rodgers and gain additional insight into how culture can provide opportunities and how to address cultural issues as they arise.

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Today, we dive into ESG: Environmental, Social & Governance. Investors are increasingly applying these non-financial factors as they investigate which public companies they will invest in and regulators are increasingly requiring that companies include these types of factors in their financial statements. There are plenty opportunities for accounting and finance professionals in this new area.

In this episode, I speak with Alyssa Rade, Chief Sustainability Officer at Sustain.Life, which offers solutions that are uniquely designed to make taking climate action easier and more affordable for companies of all kinds. She helped me understand how wide ranging the implications of ESG really are. We talk about what ESG is and what it isn't; what all this means for CPAs in public practice, business & industry, those in public companies and private, for investors and auditors - there's so much to consider and discuss. Listen in!

Resources:

Journal of Accountancy article:How firms are seizing the ESG opportunity, by Andrew Kenney

Sustain.Life website

Alyssa Rade LinkedIn Profile

Are you physically, mentally, physically well? That seems to be the key question these days. There's more of a focus on individual wellness in the workplace today, especially in the wake of the COVID pandemic.

People who are happy and well are more productive than those who are unwell. It all boils down to the fact that we've only got one body, one mind, one life to live, so we better make it count.

Wellness, or lack there of, is going to translate directly into quality of life. Employees today know this and are demanding more in terms of wellness from their employers. An article from The Washington Post titled, "Gen Z workers demand flexibility, don’t want to be stuffed in a cubicle", by Danielle Abril, notes that for the young generation of workers, money may not always be the top job priority. Instead their list includes flexibility to work from the office and remotely, wellness and mental health initiatives, as well as meaningful work in culture.

For employers, accommodating for these preferences may become increasing important as Gen Z workers are expected to more than triple to 87 million by 2030 in Australia, France, Germany, Netherlands, United Kingdom and United States, accounting for 30% of total employment, according to a study by Oxford Economics. The Washington Post article also quotes Linda Jingfang Cai, vice president of talent development at LinkedIn, “We’re seeing this young cohort of workers demand that employers care about them as whole people".

There's a trend to dedicate time in order to recharge during the "5-9" hours in order to function well during the standard "9-5" workday. An Accounting Today article, "Burnout is note a badge of honor", by Randy Crabtree, states that when you feel burnt out, you try to work harder but are less productive, making you get down on yourself. This creates a toxic environment for employers and employees.

We need to reassess priorities, recognizing that we only have this single life and considering how we want to spend it. I sit down with Jill Myers, an integrative nutrition health coach and CPA, who helps people on their journeys to health & wellness. Jill and I discuss the obstacles between us and better wellness, the consequences of not getting well, and the steps to getting there.

Resources:

Washington Post article, "Gen Z workers demand flexibility, don’t want to be stuffed in a cubicle."

"Burnout is not a badge of honor" by Randy Crabtree

Yodaya Wellness

Jill Myers LinkedIn profile