Gym Secrets Podcast

“I want to make an emotional experience every time someone comes into my gym”. Cale and Mike are joined by a very special guest…7 figure gym owner, Cameron Brown. Get to know him and how transforming his body and life led to opening up his first warehouse gym. Like most entrepreneurs he didn’t have an easy time making his way to the top. Now, he uses human psychology to get to the root of why people show up at his gym to make a transformation.

“A bunch of gold BBs not a single silver bullet”. Mike is sharing the 3 best practices for creating an acquisition system that locks in new members. Most Gym Owners have a pile of leads built up and no idea how to get them through the door. Mike is sharing the Gym Secrets to get leads interested, in the door, and converted.

“Having a vision is what attracts top talent” Today, Cale and Mike are sharing the importance of having a clear vision for the outcome of your business. Not only does it help you as the owner to lead, it helps your team to believe in the business.

“People get burned out because they don't know if they're making progress”. Data is king in any business. As a Gym Owner, it's crucial to know your numbers (and not as scary as it seems). Cale, Mike, and Ed are sharing how they broke down the labels they put on themselves and became experts on their own business metrics. 

“Planning is a chance for you to dream”. Today the guys are breaking down the best way to plan ahead for 2024. What is your DSO (desired superior outcome)? What are your VFOs (vital few objectives)? What are your MIT’s (most important tasks)? Cale, Ed, and Mike are breaking down how and why to plan and set goals.

“Focusing on people first shifted the success of my gym“ As the New Year approaches, get your gym ready to crush 2024. If you’ve been a Gym Owner for some time you may know the feeling Mike used to have– hoping THIS would be the year things turned around. Cale, Mike, and Ed are sharing the strategies that helped them excel their gyms (and thousands of others) over the 50 years of combined experience the three hold turning gyms into million dollar businesses.

“I didn't even realize I was solving a problem, I just wanted to sell stuff.“ Ed is not only the master of supplement sales, but also SWAG sales. In this episode he’s breaking down his massively successful play to sell out of gym merchandise. Never be stuck with unsold merchandise in your gym again.

“You’re never going to be NOT busy“ Prospects tend to come into a gym during the holiday season with the intention of waiting until the new year to start. Cale, Ed, and Mike are teaching the tips they use in their sales process to crush holiday delay objections and get people to commit NOW.

“Brandon just made $170k on Black Friday” As fitness pros, we know the holiday season can be the hardest time to acquire new members– BUT it doesn't have to be. Cale, Ed, and Mike are sharing the best holiday offers to get leads to commit BEFORE the New Year. Get ahead for 2024 with organic holiday acquisition tips. 

“You can't make it alone”. In this episode, Cale, Mike and Ed are still in New York City for our live in-person conference, Inner Circle Live. They're diving into what made an Australian Gym profit a million dollars a year, and how they can continue to grow their empire. Listen to learn the skills and systems they have used to build their business. 

“If you can run a gym you can run any business.” The most exciting time of the year for Gym Launch is IC Live. Cale, Ed, and Mike had the opportunity to coach Gym Owners’ live and in person in New York City. They’re sharing the biggest takeaways that helped improve the gyms in the room, that will also help improve your business as you listen from home.

“Resentment builds and you realize, why am I doing this with this person”. Too often gyms form with multiple partners who have the exact same skillset. Instead of doubling the output– it doubles the problems. Today Cale, Ed, and Mike are sharing their personal experiences and opinions on opening a gym with a partner, and how to split when things are no longer working out.

“I can't stress enough how important it is to have a meeting cadence that reminds employees why they are doing what they're doing.” How often do you really need to meet with your team to increase productivity and not waste company time? Cale Mike and Ed are sharing what’s worked best inside of their gym, and gyms they have worked with. Meetings that make money, not waste money– that’s the goal.

“Sales, marketing, client delivery– just nail those“. Cale, Ed, and Mike are sitting down with Chad Molyneaux, founder of Next Level Coaching Academy, to talk about leadership, pitfalls, and how he scaled his online business to 7 figures in under a year. Chad is sharing how he structures his company for success and the core values that uphold the vision. A must listen for aspiring entrepreneurs, seasoned business owners, and leaders in any field. 

“In order to grow you have to get out”. Today Mike and Ed are sharing a quick story about burnout. Why we feel it, how to spot it, and what to do to get yourself back to a motivated state.

“When it's everyone's responsibility it's no one's responsibility” In today's episode, Mike, Ed, and Cale, are letting us in on the biggest mistake they made while managing employees of their gyms. Set your employees up for success with these do’s and don’ts.

“Don't stop repeating successful actions” No acquisition budget? No problem. Today's episode is all about the strategies you can use to increase your gym members through referral strategies and programs- that work.

“Your doubt in your own product will show up in your sale”. You will have to overcome at least one objection, almost every time you sell a service in your gym. Today, Cale, Ed, and Mike are breaking down their ‘favorite’ objections, and the overcomes they use to get prospects to break their limiting beliefs, and pay for programs.

Today Cale, Ed, and Mike are breaking down the Wedding Cake Gym Model. Each layer of the cake is a layer of service that together creates a wildly profitable gym.

In this episode the guys are breaking down how to determine the pricing on your fitness programs so that you can be profitable from day one. Too many gyms are guessing on pricing and over charging– take a listen so that that's not you.a

“Your bank account doesn't give a f*** about the number of bodies in your gym, it gives a f*** about the money coming in.” Welcome to the third episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking the theoretical max capacity of your gym. We all want to fill our gyms to max capacity, but what does that really mean? And how do you get there? Cale, Ed, and Mike are breaking down the math behind finding your gym max, and tips to get you there.

“Bring big business data into your small business” Welcome to the second episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking down a specific aspect of churn– cohort data. Tracking Cohort Data helped Cale in his own gym to maintain sub 3% churn for over a year. He, along with Ed and Mike are sharing exactly why and how you should be doing this in your gym too.

“Take the emotion out of it” In the next three episodes, the guys are going back to the basics and sharing the metrics you should be tracking in your gym. First up is C.A.C– Customer Acquisition Cost. They're breaking down exactly what it is, how to calculate it, and why it's so important that you understand this business fundamental.

“Get off the floor“ Today’s episode dives into how to set your gym up to function without you. If your business relies solely on you to stay open, then you don't have a business, you have a prison cell. What order should you hire in? What are the critical roles to outsource? The guys are answering these questions and more.

“You added 6 figures to your gym, just working this one strategy“ In this episode Ed dives into how you should be nurturing your comment section, just like you nurture your leads, in order to turn comments into cash. Cale, Ed, and Mike dive into the simple but genius way Ed has increased his closing percentage by 15% with no additional ad spend.

“Outside of your spouse, you shouldn't have partners, period”. Cale and Ed have both been a part of a business partnership, and they’re sharing their honest opinions on partnerships. They pose an eye opening question– are you going in with a partner because you’re scared to do it alone?

“Trust but Verify” Today, join Cale, Mike, and Ed as they share some of the biggest lessons they have learned as leaders, and Gym Owners. Listen as they break down the belief that keeps Gym Owners stuck month after month- and the one thing you should be doing now to skyrocket your profit.