Let's Talk Real Estate Investing with Sharon Vornholt

I have a great show for you today. My guest is Dan Toback and you’re going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business.

Now if you aren’t a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he’ll go deep into some of the systems and processes he uses in his own successful real estate investing business.

[00:00 - 11:14] - Building Your Local Brand and Reputation

[11:14 - 18:20] - Leveraging Direct Mail Marketing

[18:20 - 24:35] - Qualifying Leads Over the Phone

[24:35 - 38:00] - Hiring for Culture Over Skills

[38:00 - 55:30] - Using Home Inspections and Standing Out

Resources Mentioned:

REI Freedom Facebook Group 

Discount Code For Coaching with Dan: Probate Queen

Probate Course

Freebie: Probate Investing Simplified  

CRM (there’s a free version)  

Book Mentioned:

“Get Different" by Mike Michalowicz

Key Quote:

“If I can do it, You can do it. I wasn't naturally a good salesperson.” - Dan Toback

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today I have some easy-to-implement tips on how to set your business up for success in the new year. We have a little less than 8 weeks left in this year which is plenty of time to complete some of those unfinished goals. 

Each new year is an exciting time for a fresh start. Here are 6 tips to help you finish the year strong.

[00:00 - 02:47] - Do a “Look Back” on the Year

Look back at the goals you set 12 months ago and evaluate your progress

Consider letting go of things that are no longer serving your business

[02:48 - 04:15] - Plan the Rest of the Year and Put it on a Calendar

Make a plan for the rest of the year in broad terms, then niche down

Put action steps and time blocks on your calendar to stay focused

[04:16 - 05:59] - Evaluate and Adjust Your Marketing

Keep marketing throughout the holiday season when others may drop out

Look back at marketing strategies - what's working, what's not?

[06:00 - 10:07] - Start Thinking About Next Year's Goals

Have no more than 3-4 big goals, including a stretch goal

[10:08 - 13:39] - Analyze Your Business's Profit Opportunities

Make sure you're wholesaling deals that don't fit your model

Add more off-market deals like probates, pre-foreclosures etc.

[13:40 -15:09] - Make Personal Development a Priority

Invest in a mentor or coach to accelerate your progress

Commit to personal growth and moving outside your comfort zone

Resources Mentioned:

Louisville Gal’s Real Estate Blog

Let’s Talk Real Estate Investing Podcast – How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors

Probate Investing Simplified Course

FREEBIE: The Probate Investing Starter Kit

Books Mentioned:

The 12-Week Year by Brian Moran

The One Thing by Gary Keller and Jay Papasan

Key Quote:

"I believe that you should never end a year the exact same person as you were when the year began” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today you’re going to learn how to invest in real estate using none of your own money and no JV partners. My guests are Mel and Dave Dupis, creative funding experts who have a mix of all types of commercial and residential properties. We will also dive into scaling your business, exit strategies, mindset and so much more. [00:00 - 06:54] - Mel and Dave's Intro to Real Estate

Started out working multiple jobs and buying properties traditionally

Discovered they couldn't grow quickly enough saving for down payments

Interviewed successful real estate investors and created a plan

[06:55 - 22:32] - Types of Creative Financing Strategies

Favorites are seller financing (carry backs) and using self-directed retirement funds

Seller financing allows flexibility to meet seller's needs in exchange for purchase financing

Self-directed IRAs / 401Ks can be used to fund real estate purchases

Promissory notes help cover deposits, down payments, rehabs, and closing costs

[22:33 - 31:34] - Building the Right Real Estate Team

Property managers are key for finding pocket listings from sellers

Investor-focused real estate agents understand numbers and creative finance

Ask probing questions to vet real estate team members' experience

Managed their own properties at first to understand property management

[31:35 - 36:14] - Buying International Real Estate

They've purchased properties in the U.S., Canada, Costa Rica using creative financing

With the right team, can quarterback international deals from anywhere

Made over $100K on a Costa Rica deal with no money down

[36:15 - 46:26] - Avoiding Common Investor Mistakes

Don't overspend or inflate lifestyle before long-term wealth is built

Prioritize property purchases over luxuries in beginning

Have a budget and savings buffer for unexpected expenses

Maintain oversight and understanding even with property managers

Get In Touch With Mel & Dave:

Website

YouTube

Facebook

Instagram

LinkedIn

TikTok

Key Quotes:

“If ever something happens, we'll sell our house before we don't pay back an investor because we can always buy a house, but we can never buy back our reputation.” - Dave Dupis

"We were literally trading our time for money, and although the book didn't show us how to do it, it made us realize that we're doing it all wrong and that there's an easier way to do this." - Mel Dupis

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today’s show is specifically for brokers, Realtors, and investor/agents. 

I want to show you how you can tap into an endless stream of motivated seller leads with probate properties. You will learn exactly how this once-in-a-lifetime event known as the “Silver Tsunami” will allow you to do this consistently over the next two decades. Probates have always been my number one source of leads. These leads are hidden gems. You will also learn how easy it is for you to become known as a probate expert in your area so that you can better serve your clients. 

There is a link below to the longer podcast about the "Silver Tsunami" so be sure to check it out. Those statistics are eye opening!

[00:00 - 03:58] - What is the “Silver Tsunami”?

[03:59 - 05:25] - Capitalizing on the "Silver Tsunami"

[05:26 - 08:09] - Understanding the Probate Process

[08:10 - 12:07] - Becoming the Probate Expert

Resources Mentioned:

Freebie: Probate Investing Starter Kit

Probate Investing Simplified Course 

The Silver Tsunami Podcast Episode 

Louisville Gal’s Real Estate Blog

Key Quotes:

"The next 15 to 20 years for anyone working in real estate, they truly will have a once in a lifetime opportunity to benefit from this changing demographic." - Sharon Vornholt

"With probates, you are guaranteed a steady stream of leads month after month, year after year. These leads are completely unaffected by market conditions." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Digital marketing is a hard topic for a lot of real estate investors to understand much less implement. My guest today is digital marketing expert, Bob McIntosh. Bob is going to break it down for us today including how much you need to spend to get results.

What’s the minimum you can get started with, and how long will it take to get “traction”?

[00:00 - 07:20] - Leveraging the Web for Lead Generation

[07:21 - 12:30] - Creating Content to Attract Motivated Sellers

[12:31 - 21:00] - Overcoming Perfectionism as an Entrepreneur

[21:01 - 38:55] - Systems to Accomplish More and Scale Your Business

Key Quotes:

"Technology as a small entrepreneur is your best friend. So many things can be automated” - Bob McIntosh

“We don't need things to be perfect as long as they're excellent.” - Bob McIntosh

Connect with Bob:

Website

Facebook

Book a Call with Bob

Velocity CRM 

Bob’s Book: “Get Out Of Your Own Way!: How to break the perfectionist mindset and unleash the floodgates of prosperity for your business”

Learn more about this podcast on iTunes or Spotify.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Getting the best results from your probate direct mail campaigns is important. I’m often asked if there is a way to maximize those marketing dollars spent each month, and the answer is yes there is. It all begins with creating a memorable experience at each and every interaction with these sellers.

You need to find genuine ways to make the sellers’ lives easier during this process. It also involves following a proven process for probate direct mail marketing, and that’s what we’ll be talking about today.

[00:01:29 - 00:05:45] - Creating a Memorable First Impression

[00:05:46 - 00:10:02] - Turning "No" into "Yes" Through Follow Up

[00:10:03 - 00:15:01] - Building Trust Through Thoughtful Conversations

[00:15:02 - 00:22:10] - Creating Raving Fans Who Refer More Deals

Key Quote:

"Your goal … has to be to solve their problem and create a bridge from where they are today … to where they want to go" - Sharon Vornholt

Resources Mentioned in This Show:

Probate Investing Simplified Course 

Freebie: Probate Investing Starter Kit and Probate Letter

Learn more about this podcast on iTunes or Spotify.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Have you ever wondered if there are secrets to success? I firmly believe that success leaves clues.

My guest today is Jasmine Calio, and we are going to dive into what I believe are the secrets of successful female investors. There are certain traits and behaviors that come naturally for women and for this reason, it makes them a natural at real estate investing. I want to point out that many of these same things are also present in our successful male counterparts.

Have a listen and let me know what you think.

[01:39 - 04:38] - How a Chance Meeting Sparked Jasmine’s Investing Journey

[04:39 - 13:04] - Turning Her Skeptical Husband into an Investing Partner

[13:05 - 17:24] - Going All In: Building a Large Portfolio in Just Years

[17:25 - 20:48] - Pivoting to Commercial Real Estate for New Opportunities

[20:49 - 25:38] - Paying It Forward: Teaching Others the Ropes

Quotes:

"If you don't think you belong, you don't. That's the honest and personal truth. If you do think you belong, you do. And that's the end of it." - Jasmine Calio

“The more work you put in, the more people you learn from...it makes you think of 20 different ways to do a deal.” - Jasmine Calio

Connect with Jasmine:

Website: https://wnnproperties.com/

Social Media:

Facebook - https://www.facebook.com/wnnproperties

Instagram -https://www.instagram.com/wnnproperties/

YouTube - https://www.youtube.com/channel/UC4JunvMppOQqzpmtr0Zseag

Special Gift: https://whynotnowinrealestate.com/

Learn more about this podcast on iTunes or Spotify.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

If you think it's impossible to build a wholesaling business on a shoestring, you'll want to listen to this show today. Nathan Payne will show you how he did it with little to no money and then grew that business through effective marketing. He'll do a deep dive into all the marketing channels he's tried and tell you what worked for him in today's market.

[00:00 - 07:37] From Door Knocking to Wholesaling: Finding Success in Real Estate Investing

[07:38 - 13:34] Payneless Wholesaling with Real Estate Investor

[13:35 - 20:20] How to Get Deals and Build Trust in the Wholesaling Business

[20:21 - 24:34] Standing Out Amidst the Competition

[24:35 - 27:45] Closing Segment

Quotes:

"That's why I call it Payneless Wholesaling because it's painful to just go without knowledge and get something under contract and just hope you can find a buyer for it. It's a waste of time." - Nathan Payne

"Marketing is how you get leads, but branding is why they choose you." - Sharon Vornholt

Connect with Nathan through Facebook, Instagram, or visit his website. Join his Facebook Group, The Payneless Wholesaling Group.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I am often asked what happens to rental property during probate. Specifically, what happens to the rental income during the probate process? In today's show, I'm going to answer these questions as well as some other common questions that pertain to rental properties that are part of an estate, such as, "What happens when the tenant stops paying rent but won't move out"? 

Learn the ins and outs of how to handle common tenant problems during the probate process.

[00:00 - 06:54] What to Do When Rental Income Can't Cover Expenses During Probate

[06:55 - 15:13] What to Do if Property Becomes Vacant During Process

Quotes:

"The executor of a probate estate has the authority to file an unlawful detainer. Just the same as if you were managing your own property or property from someone else." - Sharon Vornholt 

"An executor can evict someone that ultimately will be an heir to the estate. If it's not on the deed, whatever doesn't matter. The fact is that if they are an heir, it doesn't give them the authority to live in the property rent free." - Sharon Vornholt 

Links:

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is veteran real estate investor Matt Larson. Matt is a full-time real estate investor with 17 years of experience who invests in multiple markets. He has done over 4,000 real estate transactions. Matt currently uses VAs to run this large-scale real estate investing business, but it wasn't always that way. At one point, like so many businesses, he had a pretty big staff that was a cash-eating machine.

Listen in as Matt talks about how he has systematized his business, so it requires very little of his time. You'll also hear about all the ups and downs of his journey, including what happened in the real estate crash in 2008 (and how he came back even more significant than before). This is one podcast you don't want to miss!

[00:00 - 07:23] From Discouragement to Creating Real Estate Education

[07:24 - 14:47] How Sitting in the Room with Influencers Changed One Entrepreneur's Mindset Around Business

[14:48 - 23:30] Replacing a Full Staff with VAs 

[23:31 - 28:06] Using Discretion and Lead Stacking to Grow Portfolio

[28:07 - 34:40] 5 Years to Financial Success

[35:41 - 38:50] Closing Segment

Quotes:

"If you find the right talent, hire A players, you can teach them anything. All these things we do are skills that can be taught." - Matt Larson

"The Filipinos of today are like the 1950s Americans. They're very hardworking. They want a long-term career. They want to work for somebody for a while. They don't want a job hop." - Matt Larson

"Discretion is the enemy of duplication. I like the VAs because they do not use discretion; they're robotic, and you give them a video or written process, and they follow it to a T." - Matt Larson

Connect with Matt!

Website

Facebook

Instagram

YouTube

TikTok

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

There are a lot of misconceptions about probate investing that hold real estate investors back from adding this very lucrative niche to their existing businesses. Today, I will address those with my "7 Truths About Probate Investing" post.

Let me ask you this: Would you be interested in adding a half dozen (or more) deals to your business in the next twelve months? Is there anyone that would say no?

Listen into this short episode, and let's bust some of those myths that might be holding you back from working with probates. 

[00:00 - 09:35] The Secrets of Probate Investing

[09:36 - 12:23] Become an Expert in a Few Weeks

Quotes:

"The truth of the matter is it's pretty easy. If you put in a few weeks and you're dedicated to the process, and you understand the mindset around this whole process, you can become an expert in probes in a matter of a few weeks." - Sharon Vornholt

"The goal with probates is no different than the goal for any other deal. You are looking to create a win-win for everyone." - Sharon Vornholt

Resources mentioned:

Probate Investing Simplified Course

Freebie: Probate Investing Starter Kit 

How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors 

Louisville Gal's Real Estate Blog 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Brandon Bateman. Brandon's company specializes in online motivated seller lead generation for real estate investors through PPC, SEO, and Facebook Ads. Today, we will focus on how ads can generate leads for your real estate investing business and why working with an expert in the real estate investing niche is essential.

[00:00 - 07:04] Opening Segment

[07:05 - 18:10] Unlocking the Secrets of Google PPC: How to Get Results with Ads

[18:11 - 25:46] Understanding Machine Learning and AI in Ad Platforms

[25:47 - 32:04] Understanding PPC Targeting and Bidding

[32:05 - 36:06] What You Need to Know to Double Your Lead Generation

[36:07 - 39:43] Closing Segment

Quotes:

"It's not going to be someone that one day cracked the code on how to swim fast, and they've just been doing it ever since. It's going to be the person that's consistently been putting in the effort." - Brandon Bateman

"It's not actually smart. It's just capable of learning. That is machine learning. And that's a huge breakthrough in technology right now. Machines can make themselves smarter over time." - Brandon Bateman

"There's no such thing as a bad click. There's only a bad bid. Because if you pay the right price for something, then you win." - Brandon Bateman

"It's not about the person running it. It's about the data behind what they're doing." - Brandon Bateman

Connect with Brandon!

Website: www.BatemanCollective.com 

Email: Brandon@Batemancollective.com 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

In today's show, you will discover how to buy and wholesale MLS properties with rent to own. This strategy gives folks who can't qualify for a traditional mortgage today a path to home ownership. This is a true helping hand for some potential homeowners. Listen in as Adam Zach dives into his unique business model for helping these folks.

[00:00 - 07:19] Opening Segment

[07:20 - 12:34] Unlocking Financial Opportunities for Self-Employed Home Buyers

[12:35 - 22:51] Buying Homes Virtually and Providing Investors with Cash Flow

[22:52 - 30:17] A Three-Step Process to Get Creative and Succeed

[30:18 - 31:12] Closing Segment

Quotes:

"If someone wanted to make an offer today on any property, And I had a contingent upon a signed lease, and the numbers worked for me, why wouldn't I close on that home?" - Adam Zach

"You can get a mortgage, you can get a rental, or you can rent to own. You can tell me no, and we would take no offense. Because I know that the last 12 people that we put in a home, no one else on planet earth could have gotten them into that home than our company." - Adam Zach

"The homes we're buying for people, we do not want the home back. This is their home. It's in our best interest and theirs to actually exercise and buy the option." - Adam Zach

Connect with Adam!

Home Equity Partner: https://homeequitypartner.com/investors/ 

Engineering REI: https://engineeringrei.com/ 

LinkedIn: https://www.linkedin.com/in/adam-zach-pe-0000303b/ 

Facebook: https://www.facebook.com/ChessChief 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Real estate investors often wonder why they should bother with branding for their marketing campaigns. The short answer is that all of your marketing will work better if you have built a strong personal brand that carries your business forward. Your brand builds credibility, authority, and trust with potential clients and customers no matter what business you are in.

Remember that marketing is how you get leads, but branding is why they choose you!

When you couple a strong personal brand around a well-defined marketing campaign that is implemented consistently, you’ve got the magic formula.

[00:00 - 04:50] How to Market for Real Estate Investing Success

[04:51 - 10:15] Making Your Brand Memorable

Quotes:

"Marketing is how you get leads, and branding is why they choose you." - Sharon Vornholt 

"Branding, at its essence, is how people feel about you. It's this feeling you leave behind after you've interacted with them. Branding is what people say about you after you walk out of the room." - Sharon Vornholt 

Need a Website? Click here to get the one I recommend. 

Need a CRM? Click here to get the one I recommend. 

Book: Get Different: Marketing that Can’t Be Ignored by Mike Michalowicz

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

It's a fact that you can grow your real estate investing business faster with partners when you find people who have skills you lack. Instead of trying to master everything, why not focus on what you do well and partner with someone who can fill the gaps?

That's exactly what today's guest, Ace Hagerty, did. Rather than try to do "all the things" and become a "jack of all trades," he found partners that could make his business grow faster than trying to do it alone.

Ace is a structural engineer and a Nashville-based real estate investor. He flipped his first house nine years ago. Since then, he's flipped over 200 houses and inspected thousands of residential and light commercial structures. Ace has a portfolio of long-term and short-term rentals and is currently developing from the ground up!

[00:33 - 07:42] Opening Segment

[07:43 - 22:09] How to Accomplish Big Goals with the Help of Others

[22:10 - 34:41] Discovering Your Superpowers: How to Find Your Mission, Identity, and True Purpose in Life

[34:42 - 46:12] How to Overcome Mindset Problems and Reclaim Your Power

[46:13 - 48:40] Closing Segment

Quotes:

"Everything in life is so much more fun to do with other people. But at the same time, if you want to do something great, something way beyond what you could even possibly imagine doing yourself, that's when you need to find partners, people to share this with, go on this journey with." - Ace Hagerty

"If you live someone else's life or how they think you should, it could be your parents, it could be your family, it could be your community, you are going to be unhappy." - Ace Hagerty

"The more disciplined you are in your life, the more freedom you have." - Ace Hagerty

Connect with Ace through Facebook or Instagram, or visit his website at www.SuperheroByDesign.com. Also, check out his podcast, Superhero By Design. 

Have Questions?

You can reach out to Ace at this email: Email: ace@superherobydesign.com

.

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Brian Davis from SparkRental. He is a real estate investor, personal finance writer, and founder of SparkRental, with over two decades in the real estate and finance industries.

Brian has written for many publications, including Inman, US News, and BiggerPockets. He loves showing others how they can create their ideal lives through real estate investing and lifestyle design. 

You will also learn about SparkRental's free landlord software tool, calculators, interactive maps, and more. There is a wealth of information on their site.

[00:01 - 07:31] Opening Segment

Introducing Brian to the show

He realized that if he had enough rental properties, he could potentially not work anymore

How Brian got introduced to real estate

[07:32 - 14:06] From Buy-Renovate-Rent-Refinance to Investing Abroad

Brian's first investing strategy was to buy, renovate, rent, refinance, and repeat

Lower-end properties have hidden costs, such as higher turnover rates and more abuse of the property

Investing club invests in different states, cities, sponsors, and types of property for diversification

[14:07 - 23:07] Investing with a Professional Commercial Real Estate Investor

To replace income, one needs to calculate their investable net worth, savings rate, and fire ratio every month

Financial independence does not mean one has to cover 100% of living expenses with passive income

A combination of a stable job with good benefits and being self-employed can work well together

[23:08 - 32:19] Overcoming Language Barriers and Building a Global Business

Living in UAE is bilingual in English and Arabic, making the language barrier a non issue

SparkRental offers a real estate investment club, property management software, and education

Earning income from anywhere in the world can be done through remote jobs or online business

[32:20 - 34:32] Closing Segment

Connect with Brian through the links below

Final words

Quotes:

"If you have enough rental properties, you could potentially not work anymore. The rental income could cover your living expenses." - Brian Davis

"You don't actually need to be financially independent. You don't have to be able to cover a hundred percent of your living expenses with passive income in order to start living your ideal lifestyle." - Brian Davis

Connect with Brian through Facebook, Twitter, or visit https://sparkrental.com/free. Join his group, Landlords, Real Estate Investors & Property Managers Hub.

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Real estate investors are often asked to give a presentation and that can be for a number of reasons. You may be asked to speak in person at a REIA meeting or a local meetup, to a group of investors in an online meeting, or even as a guest on a podcast. 

However, one of the most important times a real estate investor needs to know how to communicate effectively is when they are meeting with a private money lender. The person you are asking to put their trust in you by loaning you money isn’t likely to do that if you can’t clearly communicate the opportunity FOR THEM. They have to feel comfortable with you and your capabilities.

If you think about it, you are actually giving a type of presentation every time you talk to a motivated seller. Being able to communicate effectively is one of the most important skills real estate investors need.

My guest today is Brenden Kumarasamy, the founder of MasterTalk. Brenden is an expert on this topic, so be prepared to take some notes on these simple but effective tips to master your next talk. You can reach out to Brenden at the links below to learn more.

[00:01 - 07:25] Opening Segment

Introducing Brenden to the show

He coaches ambitious executives and entrepreneurs on how to become the top 1% of communicators in their industry

Real estate investors need to know how to communicate effectively when meeting with a private money lender

Posture and confidence are important when presenting to motivated sellers

[07:26 - 15:27] Mastering Presentations for Real Estate Investors

Practicing the Random Word Exercise and Question Drill can help real estate investors become more proficient in their field

When giving presentations, it's essential to take a step back and ask yourself what the outcome of the presentation should be

The intention of the presentation should be tailored to the audience and goal, such as inspiring an audience or raising capital

[15:28 - 32:43] Tips for Taking Your Presentation to the Next Level

Ask yourself if the speaking engagement is a good use of time

Invest in the talk to get something out of it

Use techniques like text campaigns, social media, and freebies to draw people in

Write down a communication manifesto to be the best speaker at the conference

Introductions and closings of speeches in real estate are often bad

Focus on personal stories and your vision for the business when speaking

Spend time on ending a speech, but keep it shorter if attending an event

[32:44 - 42:33] Closing Segment

People will remember stories attached to a person's ideas, not the content itself

Bridge trust with a personal story and build credibility

 Focus on one thing at a time while coaching someone

When raising capital, focus on selling the property

Quotes:

"My definition of communication is how do we convey an idea in a way that achieves a specific outcome for a specific audience." - Brenden Kumarasamy

"The goal is not to be great. The goal is to be the best speaker at the conference. So who do we need to be that person, and how much more money will we create? And in real estate, it is a lot of money." - Brenden Kumarasamy

"People will rarely remember the information that you share, but they'll always remember the stories attached to that person's idea." - Brenden Kumarasamy

Connect with Brenden through YouTube, LinkedIn, Instagram, or visit his website. http://rockstarcommunicator.com/

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Do you have a system for following up after the seller says no to your offer? As many as 80% of your deals will likely come from follow-up. You know what they say; “The fortune is in the follow-up”. In this show, we will go over some of the ways you can set up follow-up systems. I will also tell you what two of my favorite follow-up ways are that you can use in your own business.

[00:01 - 04:18] Opening Segment

• How to follow up after the seller says no

• Understand the seller's motivation to solve their problem

Focus on how you can solve the seller's most pressing problem

• Nos are not final and complete nos

[04:19 - 08:42] Follow-Up is Key to Success

• 80% of deals come from consistent follow-up

• Stay top of mind so sellers remember you when they change their mind

• Direct mail should be sent out every month

If asked, take them off the list to avoid aggravation

[08:43 - 13:23] Following Up After a Rejected Offer

• 80% of Americans don't answer the phone when an unknown caller calls

• 95% of text messages are opened, and a large percentage of those will be responded to within 3 minutes

• After making an offer, follow up daily for a couple of days and then every two to four or five days

Check-in periodically after a few weeks to see if they have sold the property

[13:24 - 18:46] Closing Segment

• Get different results with these two tips for consistent follow-up on property deals

• Why you should send sellers a personal note or video

Key Quotes:

"The fortune is in the follow-up, my friends.80% of your deals will come from consistent follow-up." - Sharon Vornholt

“Your goal as a real estate investor with marketing, with follow up, and with all the things around making offers in real estate is to have these people remember you.” - Sharon Vornholt

"People remember stories, so be memorable. There's just no way that you can go wrong with that." - Sharon Vornholt

Resources Mentioned:

Bonjoro

Probate Investing Simplified Course 

Quick Start Marketing Plan Template

Get Different: Marketing That Can’t Be Ignored by Mike Michalowicz 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I have another reader question for you today, and it’s a good one, and it has to do with what happens when someone passes away in your rental property. 

The exact question was:

When a tenant passes away in your rental property, and they have a month-to-month lease with no one else on the lease, how long do you give the family to clean out the house? He was there for 15 years and had a lot of stuff. She also goes on to say they inherited the tenant when they bought the house. What a great question. 

So, let’s break this down into bite-sized pieces because there are actually a lot of pieces, and some of them are legal issues to address.

[00:01 - 04:19] Opening Segment

• How to navigate probate laws when a tenant passes away in your rental property

• Work with the executor, personal representative, probate attorney, or court to ensure legal compliance

[04:20 - 08:33] Understanding the Process of Handling a Tenant's Estate After Death

• Secure the property as soon as you know that someone has passed away

• Do not allow anyone into the property until you have paperwork that declares the decision maker

• Lease extends to the expiration date, even if the tenant passes away

[08:34 - 11:09] Closing Segment

• Long-term lease requires payment until expiration by the estate

• Any unused portion must be returned to the executor

Resources Mentioned:

Blog: Louisville Gal's Real Estate Blog

Podcast: Let's Talk Real Estate Investing Podcast

FREEBIE: Probate Investing Starter Kit

Probate Course: Probate Investing Simplified Course

Key Quote:

“As a landlord, your number one priority will always be to regain control of the property as soon as possible.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!.

Today I have a real-life case study on how a former UPS driver and his wife, a postal worker, were able to quit their jobs, move from Hawaii to Nevada, and become financially free in less than 5 years. CJ will tell you the story of how his wife was actually the one that first wanted to invest in real estate, while he was the guy initially sitting in the back of the room observing. You’re going to love this story, and this roadmap to their freedom.

[00:00 - 07:08] Opening Segment

• CJ’s experience as a full-time investor in residential and commercial real estate

• How CJ experienced frustration with long hours during the busy season

[07:09 - 14:33] A Journey of Mindset Shifting and Networking for Real Estate Success

• CJ and his wife decided to invest in real estate after hearing other people's success stories

• The importance of networking and building relationships with the right team members

• Moving from Hawaii to Nevada to be closer to the real estate sphere of influence

[14:34 - 21:42] From Monopoly to Real Estate Investing

• How to capitalize on sweat equity and raise private money

• How CJ transitioned from residential properties to commercial doors

• Real estate is a big math problem, so be conservative with numbers

• Proven track record and skin in the game are necessary for private money lenders

[21:43 - 29:07] Unlocking the Potential of Networking

• Buy and hold strategy with rehab, rent, refinance, repeat the concept

• Building rapport and credibility over time

• Seeding conversations without asking for money

[29:07 - 39:40] Closing Segment

• Introverts can do networking in their own way

• Planting the right seeds today will help you reap the benefits down the road

• Understanding that there are different team members involved in commercial real estate is crucial

Want to connect with CJ Calio? Follow him on Facebook, Instagram & YouTube. Check out his website!

Key Quote:

“You don't like the result, you'll pivot. Try a different lane, try a different angle. Once you get that down, You're never failing. You're always learning, and you're always growing.” - CJ Calio

Freebie:

Special Audience Gift- https://whynotnowinrealestate.com/ 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Burnout is a real thing for entrepreneurs, and real estate investors are no different. Today you’ll get some practical tips for preventing burnout (or recovering from it if you are already there) from my guest, Sara Vatore.  

Sara Vatore is a Somatic Coach and Peak Performance Coach. She supports leaders, entrepreneurs, and busy humans at the somatic (body) and energetic levels to expand their capacity to be in the flow of life and business with more ease. Sara works with athletes of all ages, performers, and high achievers to overcome blocks and fears, embody confidence, and access their potential.

[00:00 - 08:23] Opening Segment

• Sara's experience as a high school guidance counselor, entrepreneur, and peak performance coach

• How to overcome blocks and fears, embody confidence, and access your full potential

• Helping people navigate fear or negative thinking and doubts

Rewire the body to be aligned with how you want to feel

[08:24 - 16:37] How to Listen to Your Body and Prevent Overwhelming Stress

• Fear of putting oneself out there can be done without overwhelm and burnout

• Learning how the nervous system works is key to managing fear

Mindset plays an important role in the mind-body connection

• Overwhelming burnout can be prevented by listening to body cues

[16:38 - 25:21] Take Time for Self-Care

• Taking large chunks of time off to focus on self-care is key

The importance of scheduling regular times away from work and family to recalibrate

• Get away four times a year alone, not work-related

• Consider trying the Melt Method to calm your nervous system

[25:22 - 33:35] Understanding Why You Are Where You Are

• Why slowing down can be hard for busy people

• Lack of self-awareness is the biggest thing that prevents people from reaching their full potential

• Money blocks, stories, and childhood conditioning are hard to change

• How coaches can help people access the healing potentials of their bodies and clear blocks

[33:36 - 41:48] Closing Segment

• People need to recognize that they need to hand off tasks to grow their business

• Efficiency comes from your physiology, nervous system, and body working well

Want to connect with Sara? Follow her on Instagram & Facebook. Head to her Peak Perform with Sara to perform your best when it counts the most!

Resources Mentioned in This Show:

Website: Sara Vatore

Here is an article on burnout I wrote about burnout for BiggerPockets

Just Click Here to Read...

Key Quotes:

 “What we think in our brains physically has an impact on our bodies.” - Sara Vatore

 “The main way to start to work and prevent burnout is to have a relationship with what your body is actually communicating.” - Sara Vatore

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

** You can send me an email at sharon@sharonvornholt.com 

 **Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

 **Learn more about this podcast on iTunes or Stitcher.

-->> If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

.

Confused about choosing a real estate investing strategy? Today I have a reader question from someone that is trying to decide on an investing strategy. She thought that she needed to just “choose one.” Today I'm going over the pros and cons of the top 3 real estate investing strategies as well as why most investors have more than one strategy or skill set when it comes to their real estate investing business. It's definitely smart to have multiple exit strategies.

[00:00 - 04:18] Opening Segment

• Understand the strategies and learn about them

• The importance of knowing your numbers when buying property

[04:19 - 07:44] Maximize Your Profits and Minimize Your Risk with Multiple Exit Strategies

• How you can mix up strategies such as wholesaling, hold investing, and fixing and flipping

• Have a fund of extra cash to minimize risk in case something goes wrong

• Know your market, median sales price, and how to make money on the property the day you buy it

[07:45 - 09:28] Closing Segment

• Have multiple exit strategies in case the original plan doesn't work out

Resources Mentioned:

Get Your Freebies at the Louisville Gal’s Real Estate Blog

Key Quote:

 "You need to have a clear understanding of your market today. You need to know how you'll make money on the property the day you buy it, and it's a good idea to have multiple exit strategies." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Any time I get to talk about marketing, you know I love to do that. My guest today is Devon Higgins of PhotoUp. Devon is a seasoned investor, a Realtor, and an entrepreneur who is involved in several businesses.

I’m excited to talk with him about the power of professional marketing for real estate investors. You’re going to learn some ways investors and Realtors can use this in your own business and how easy and economical it can be to take your marketing up a notch. After all, it’s about first impressions, so let’s dive in.

[00:00 - 07:17] Opening Segment

• Devon shares his background as an investor, entrepreneur, and realtor

• How Devon got his feet wet in marketing, building websites, and social media

• Only 35% of agents use professional photographers for marketing their listings

[07:18 - 14:37] Maximize Your Real Estate Business with Professional Marketing and Outsourcing

• How using professional photos and video increases traffic by over 110% and 400%

• AI technology is being used to edit photos within 5-10 minutes

• Outsourcing can free up time for networking and other high-value tasks

[14:38 - 21:53] Personal Branding in Real Estate

• Why you should start building your brand from day one

• Volunteering is a great way to build your network and give back

• Putting a name or face to a name is the most powerful thing you can do

[21:54 - 29:13] How to Uplevel Your Real Estate Investing Business

• Devon introduces Agent Up - An upcoming AI tool

• How a team of 200 staff in the Philippines has been built to help manage the businesses

• How to up-level your real estate investing business through video and photography

[29:14 - 32:01] Closing Segment

• Why you should invest in marketing and try something new

• You need to adapt to changing technologies

Want to connect with Devon? Follow him on LinkedIn or email him at Devon@PhotoUp.net. Visit PhotoUp Website, market leading solutions for real estate photographers.

Key Quotes:

"Real estate is just such an interesting business and industry to be in because everybody, at the end of the day, is their own personal brand." - Devon Higgins

"It's okay to not know everything. Nobody knows everything, but everybody knows something. You can provide value, even if you think you don't have it." - Devon Higgins

"If you never change, if you never grow, if you never evolve in what you're doing, you're going to get left behind." - Devon Higgins

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Real estate investors often avoid the probate niche because they feel like they don’t know how to talk to sellers of probate property. I want to put that fear to rest today by giving you 5 tips to make this a painless conversation every time.

Remember that these are just regular people like you and me. They have suffered a loss, but now they are tasked with taking care of “the business of settling the estate.” They are anxious to sell the property in the estate so that they can move on with their lives.

[00:01 - 04:31] Opening Segment

• Investors often avoid the probate niche due to the lack of knowledge on how to talk to sellers

Five tips to make the conversation painless

• Remember that these are regular people who have suffered a loss and need help navigating the process.

• Find out who you're talking to - is it the personal representative or a family member?

[04:32 - 08:56] 5 Tips to Make Talking to Probate Sellers Painless

• Look for visual clues when you get to the property

• How to ask open-ended questions

[08:57 - 13:32] Closing Segment

• Find out if there are any liens, back taxes, or code violations that need to be addressed in the offer

• Resources about the probates and the probate process

Resources Mentioned in This Show:

If you want to get started with probates in what is the best time ever due to the aging baby boomers and the upcoming “Silver Tsunami,” I have some great resources for you below. 

·    FREEBIE: Probate Investing Starter Kit  

·   Probate Investing Simplified Course

Key Quotes:

“Investors often avoid the whole probate niche because they don't feel like they know how to talk to these sellers.” - Sharon Vornholt

“When you go to the property, treat the seller just like you would any other person. You want to be mindful of their situation, but remember that they contacted you because they want to sell the property.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

.

Today I’m talking with Shaun Young, and we’re doing a deep dive into how to run your real estate investing business using virtual assistants successfully. If you want to grow your business but you also want freedom, the solution is to delegate some of those tasks. Just imagine...

What if you could hire a real estate virtual assistant that was trained, affordable, and there were no contracts? Listen in and find out where you find these fully trained VAs, how much it costs, and so much more.

[00:01 - 07:06] Opening Segment

• Shaun shares how he got into real estate investing

Why he chose to wholesale as his entry point

• The art of getting deeply discounted properties under contract

• Marketing is key to getting leads for wholesaling deals

[07:07 - 13:56] From Failing at Hiring VAs to Building His Own VA Company

• Direct mail marketing is a long game and needs to be done consistently

• How Shaun failed way forward with hiring VAs until he found the right one

Creating own VA agency to meet the needs of people in real estate space

• Shaun's staff members for the real estate side of the business

[13:57 - 20:41] Discover the Benefits of Hiring a Virtual Assistant

• Creative deals such as sub-two owner finance, sandwich lease options, and land deals

• What does the vetting and training process for VAs includes, and how are they billed?

A four-year degree, accent assessment, and ongoing accent coaching

• VA can do a variety of tasks for real estate investing businesses

[20:42 - 27:43] Closing Segment

• How the Philippine culture is accustomed to working US hours

• Marketing and branding are essential to stand out from competitors

• Pick a company that is dedicated and aligns with your culture

If you want to connect with Shaun, follow him on Instagram, TikTok, and YouTube. Or email him at shaunyoung@adventuresinwholesaling.com 

Resources Mentioned:

Virtual Assistant Website: REI World Solutions

**When signing up, use the discount code “Freedom” for 50% off the usual setup fee **

The S.M.A.R.T Wholesaling Method Club

Nationwide Real Estate Mastery for Coaching 

The Nationwide Real Estate Mastery Podcast

Key Quotes:

“Having a team that can actually have a business operate for you on your behalf is the key. If you don't have that team in place, no matter what you're telling yourself, you have a glorified new job.” - Shaun Young

"We aren't trying to convince anyone to sell us their house at a discount. What we're doing is we're looking for people that have problems that we can solve.” - Shaun Young

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today, I want to dive into 5 ways to get started in real estate with little or no money down. A lot of people put off getting started because they don’t have easy access to funding. This seems to be a huge roadblock they can't overcome. I want you to know that this doesn’t have to hold you back if you get a little bit creating. Now it’s likely that you’ve heard some of this before, but I’m betting you just might need a refresher.

[00:01 - 06:18] Opening Segment

• 5 ways to get started in real estate investing with little or no money down

• Real estate partnerships, hard money loans, and private money loans

[06:19 - 12:52] Unlocking the Benefits of Hard Money, Seller Financing & Wholesaling

• Speed of getting the deal done is more important than a couple of percents each point on the interest

• Seller financing can be short-term or longer-term with whatever you can negotiate

• Wholesaling requires little or no money to start, and direct mail is a great way to reach off-market properties

[12:53 - 17:24] Closing Segment

• Home equity lines of credit (HELOCs) are a great source of funding for short-term needs

Resources Mentioned:

How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors 

If you need some tools for working in the niche of probates, I have a couple of things for you.

Key Quotes:

“Find someone that's got experience and learn as you go; there's a safety net there for you.” - Sharon Vornholt

“You don't need a lot of money to start in real estate investing. You need little or no money.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I talk to a lot of real estate investors, and I’ve seen a pattern lately. A lot of folks are telling me they feel stuck. They can’t seem to move forward, and they really don’t know why.

Today, I want to share some tips for “getting unstuck,” and I’m going to take you through a step-by-step process that will help you figure out your next steps to move forward. I also have a FREE PDF cheat sheet with those exact steps for you to download and use as a guide to help you work through this process.

[00:00 - 04:42] Opening Segment

• Use the 12-week year for monthly steps in planning

• Challenge yourself to increase income by 50%

• How habits, routines, and knowing your why can transform your business

[04:43 - 09:11] Growth Strategies for Real Estate Investors

• Attaching one habit to another can help create a new routine

• Decide the night before what you are going to do the next day

• Outsource low-level tasks to focus on higher-level tasks

[09:12 - 13:28] Closing Segment

• Write down all jobs and tasks that need to be done

• Ask yourself why you are doing this and what the result will be

Resources Mentioned:

Get Your FREE “Get Unstuck Guide” here.

Key Quotes: 

"You just have to do better deals, but you need to determine what that looks like for you, and what will get you to the lifestyle that you want." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Off-market properties have always been my #1 source of leads. In today’s episode, I’ll show you how real estate investors can easily find off-market properties in 2023. As a bonus, at the end of this show, I will tell you how you can get copies of my proven probate letter and my absentee owner letter. Both letters work exceptionally well when marketing to these folks.

First of all…

What exactly is an off-market property? How do you find them? And what’s in it for the seller since they typically take a discount when selling directly to a real estate investor?

Listen in, and I’ll tell you why I believe all real estate investors should be working with off-market properties.   

[00:01 - 04:26] Opening Segment

• Off-market properties are not listed on the MLS and offer privacy for sellers

• Probates and distressed properties are often sold off-market

How off-market sales can save sellers from paying agent commissions

• Investors can find off-market properties through various circumstances and situations

[04:27 - 09:05] The Benefits of Working with Off-Market Properties

• Benefits of working with off-market properties

Less competition, direct communication with sellers, and creative financing options

• Flexibility in meeting the seller's special needs

• Why Sharon's favorite way to find off-market properties is through direct mail marketing

[09:06 - 13:23] Ways to Find Properties for Real Estate Investment

• Lists of properties can be found online for free or purchased through list brokers

• What can lead to finding properties and potential seller financing opportunities

• Foreclosure auctions offer a chance to bid on properties, but not all are sold during the process

• Real estate agents and brokers have access to pocket listings and valuable information

[13:24 - 17:45] Strategies for Finding Lucrative Off-Market Properties

• Driving for dollars involves driving with a plan to identify distressed properties

• Local websites can provide information on code violations and pre-foreclosures

• Off-market properties offer lucrative deals and the opportunity to negotiate with sellers

• Marketing and branding yourself is vital in selling yourself as a buyer

[17:46 - 19:17] Closing Segment

• Off-market properties are not always about money

• Free probate and absentee owner letters available

Resources Mentioned:

Freebies

Probate Letter

 AO Letter

Key Quotes:

"There is so much opportunity when it comes to off-market properties. They are some of the most lucrative deals you'll ever do." - Sharon Vornholt

“You can often get a really good deal if you can help sellers move on from whatever problem they are experiencing." - Sharon Vornholt

“You just don't get in your car and drive around endlessly all day long; you drive with a plan.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE US A RATING AND A REVIEW, like, and be sure to SUBSCRIBE so you don't miss any future episodes!

Today I want to talk about the “silver tsunami” and how that will bring with it the greatest two decades of opportunity for real estate investors who are savvy enough to focus on the baby boomers and the probate niche going forward.

The “Silver Tsunami” will dump an estimated 20+ million single-family homes on the market as Baby Boomers downsize or their estates are settled after their death. This is a massive opportunity for real estate investors.

So… what exactly is coming our way?

[00:01 - 04:47] Opening Segment

• Baby boomers downsizing or settling estates will create opportunities for real estate investors

• Silver tsunami will dump estimated 20 million single-family homes into the market

• Baby boomers purchased 39% of all homes sold from July 2021-June 2022

[04:48 - 09:33] The Silver Tsunami Opportunity with Baby Boomers

• How baby boomers are selling their homes and looking for move-in-ready properties

• Real estate investors can tap into this market before and after probate

• Consistent direct mail campaigns can help investors stand out in a crowded market

• What it is creating a time-limited opportunity for investors

[09:34 - 13:58] How to Take Advantage of the Silver Tsunami of Leads in Real Estate with Probate Investing

• Millions of properties will hit the market due to the silver tsunami of baby boomers transitioning

• Arm yourself with knowledge about the demographic and how to help people

• Become a probate investing expert and learn how to generate probate leads in your area

[13:59 - 17:39] Closing Segment

• Direct mail marketing is specific and compelling for reaching out to these folks

• Check out the Probate Investing Simplified course

Key Quotes:

“Once you feel you are a probate investing expert, you can build a very sustainable and profitable business for years to come.” - Sharon Vornholt

“Different is better than better when it comes to marketing. You have to have a way to stand out from all the other folks.” - Sharon Vornholt

Resources Mentioned: 

Probate Investing Starter Kit

Probate Investing Course 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please leave A RATING and A REVIEW, like, and BE SURE TO SUBSCRIBE so you don't miss any future episodes!

The probate niche seems mysterious to many investors, especially for people just getting started in real estate investing, but it doesn’t have to be. Today I want to answer a question which is can newbies succeed in the probate niche?

The short answer is yes.

At the end of the day, it really comes down to 5 “how to do these things” (which, by the way, are the same no matter what niche you are working in).

[00:00 - 03:19] Opening Segment

• Make sure to check a free probate investing starter kit

The kit includes a roadmap, information on the probate process, and a proven probate letter template

• How newbies can work in the niche of probates

[03:20 - 05:25] 5 Essential Steps for Success in the Probate Real Estate Niche

• List of 5 critical steps for working in the probate niche

How to get the leads

How to market to these folks

How to talk to this unique group of sellers

How to make an offer

How to write a sales and purchase contract

[05:26- 08:23] Closing Segment

• Outsourcing can simplify the process of buying unwanted properties

• Focus on helping people solve their problems, not just making money

• How real estate agents can benefit from buying distressed properties before listing them

Resources Mentioned:

Freebie: The Probate Investing Starter Kit  

Probate Investing Simplified Course

Key Quotes:

"If you don't have leads coming in the door, you'll be out of business in no time." - Sharon Vornholt

“Focus on how you can help people, how you can help them solve their problem, and the money will follow." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

You know what they say…"The money is in the details," or in some cases, "The devil is in the details." 

Today we're talking about how real estate investors should organize their probate lists for maximum profit over time.

When you look at how probate leads work, you get a new list each and every month. Looking back at that over a one-year period, you will have 12 new lists in just a year. In 3 years, you will have 36 new groups of leads. That's a lot!

The big question is, now that you've got your list, what do you do with it?

In today's show, we'll go over why you absolutely must organize your lists, how to do that, and why getting organized will make you more money over time. You'll also discover how to make direct mail marketing to probate leads a painless process by creating systems and outsourcing this whole process. 

I have also listed some "must-have" resources for you below.

[00:00 - 04:30] Opening Segment

• How to organize and utilize probate lists for successful investment

• An overview of the probate process and identifying decision-makers

• The importance of lead generation for buying properties

[04:31 - 08:56] How to Organize Your Probate Lists

• How to effectively manage and clean your real estate leads list

[08:57 - 13:33] Maximize Your Direct Mail Marketing with Systems and Outsourcing

• Focus on properties in your area and bread-and-butter properties

• Outsourcing direct mail is cheaper and more efficient than doing it in-house

• Systems and processes allow for business growth even while on vacation

[13:34 - 19:20] Closing Segment

• Building rapport and brand through direct mail letters

• Soft and gentle approach can make you remarkable in the eyes of potential sellers

• Why direct mail statistics are important for success

Resources Mentioned:

Probate Investing Simplified Course: 

Probate Investing Starter Kit 

Numbers and Statistics Aren't Always Sexy, but Great Results Are

Get Different: Marketing That Can't Be Ignored by Mike Michalowicz

There are both free and paid versions. (Sign up today for free and get 10% off your direct mail campaigns FOREVER!

Invelo: https://Sharonvornholt.com/invelo

Open Letter Marketing: https://louisvillegalsrealestateblog.com/OLM

Key Quotes:

"You want to be the person who is different. The person that doesn't quit, the person that shows up every month." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

For anyone who wants to build a portfolio or rental properties but isn’t interested in locating distressed properties and rehabbing them, purchasing turnkey rental properties might be the perfect investment strategy for them. Many turnkey rental companies also take care of all the management of those same properties.

This decision often comes down to the amount of involvement you want in the front-end purchase process, and whether or not you are cut out to be a property manager. Many people understand the benefits of passive income from rental property, but they aren’t necessarily “in love” with real estate investing. This gives everyone a way to be in this business that suits their individual needs.

Key Highlights: 

[00:01 - 06:00] Opening Segment

• Introducing Bridge Turnkey Investments

• How Nathan got involved in the Real Estate Investing Industry

• The No Quitters Guide to Investing in Real Estate

• Focus on creating an extraordinary life, not just making money

[06:01 - 11:46] Investing in Turnkey Rentals

• How to evaluate property classes and find the proper neighborhoods

• Evaluated properties based on rent, crime statistics, and average price house

• Nathan’s experience working with third-party property management companies

• Understanding the benefits and challenges of Airbnbs and midterm rentals

[11:47 - 17:40] Maximizing Revenue from Short-Term Rentals

• Airbnb can be a great source of income

• Understanding legalities and who the end user is important

• Cash flow is essential but not the only tool for making money in real estate

• Choosing the right property and knowing your area and target audience are key

[17:41 - 24:32] Closing Segment

• How to crush real estate investing and build an extraordinary life

• Cash reserves are critically important when investing in real estate

• Leveraging relationships is vital to the successful development

Want to connect with Nathan? Follow him on LinkedIn, Facebook, and Instagram to build an extraordinary life!

Resources Mentioned:

The No Quitters Guide to Investing in Real Estate

Key Quotes:

“People get obsessed about cash flow. Cash flow’s great, and it’s a great tool, but it’s not the only tool.” - Nathan Brooks

“Build a business that makes money, but also build a life that you love and do what you love.” - Nathan Brooks

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Content marketing is something all real estate investors need to be focusing on today. It builds a strong personal brand for you as well as a brand for your business. This means having content marketing strategies couldn’t be more important as a part of your overall marketing strategy.

When I decided content marketing would be the focus of this podcast, I knew exactly who my guest would be. My guest today is Josh Culler of Culler Media. Josh has been on the show before and always has cutting-edge information to share. He has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director. Josh’s company, Culler Media, is a service provider that offers full social media management along with YouTube, Podcasting, and other forms of content marketing. He primarily works with those in the Real Estate Investing education space.

[00:01 - 06:56] Opening Segment

• Introducing Culler Media

• How content creation started becoming a big thing in the mid-2010s

• Josh’s research and development to understand how platforms work

[06:57 - 14:23] Exploring the Optimal Length in the Digital Age

• Long-form content vs short-form content

• How to leverage short-form content to drive people back to long-form content

[14:24 - 21:40] The Evolution of Content Consumption

• The benefits of short-form platforms

• TikTok is the top of the funnel for educators and course creators

• Focus on delivering value rather than recording time

[21:41 - 28:49] Repurposing Content

• Tips for chopping out and delivering value-packed content

• Social media is a platform for organic lead generation and brand awareness

• Understand the platforms you are using and what they want

[28:50 - 39:51] Closing Segment

• How to create targeted and consistent content

• Use the 90/10 rule for content

Want to connect with Josh? Follow him on LinkedIn, Instagram, and YouTube. Head to his website to explore result-driven content marketing for real estate investors!

Key Quotes:

“Be focused on the value that you're delivering. If you're delivering immense value within the time period that you're recording, people will stay and listen and come back to it if they have to turn it off for a certain time period.” - Josh Culler

“Consistency is the biggest factor to having any success on any platform.” - Josh Culler

“Content marketing is just answering the questions that your target demographic has about what you do, who you are, and your industry.” - Josh Culler

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below.

This is the second part of this marketing series. You can find the link to part one below.

Show Notes

Here is a sample of what you can expect in this episode:

[00:01 - 07:09] Opening Segment 

• Consistency and monthly mailings are key to success

• 81% of deals come at or beyond the fifth mailing

• The components of any direct mail campaign

• List, mail piece, message, and campaign

[07:10 - 14:01] Creating a Winning Direct Mail Campaign

• Tips for timing, messaging & targeting absentee owners

• Why postcards have a slight advantage over letters

• Messages should be personalized and address a specific property

• Focus on offering a unique solution that stands out from the competition

[14:02 - 22:06] Closing Segment

• Pick one niche when creating a list

• How to create a list of out-of-state absentee owners

• Money is in the follow-up

Resources Mentioned in this Show:

Part1 of this series: A Proven Way to Generate Leads for Your REI Business

FREE Absentee Owner Letter: Just Click Here.

Key Quotes:

“Direct mail is a long game. It's a long game. That you're playing that will bring you back rewards for many years to come.” - Sharon Vornholt

“The money is in the follow-up. More than 80% of your deals will come at or beyond the fifth mailing” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it’s been around for a long time. It’s a proven strategy for lead generation. And I can tell you this, it still works today.

From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers.

Listen in as I go over some pretty impressive statistics to back this up.

Key Highlights:

[00:01 - 04:29] Opening Segment

• How direct mail is a great return over time and can be put on autopilot

• 86% of marketers are investing in direct mail marketing today

 90% are combining direct mail with digital marketing

• How you can increase the amount you spend on direct mail over time

[04:30 - 09:21] Online & Offline Strategies

• How you can achieve a 400% return on investment

Combining online and offline marketing strategies

• Statistics show 81% of deals come after the fifth mailing

90% of competition stops mailing before the third mailing

[09:22 - 14:04] Unlock the Power of Direct Mail Marketing

• 71% of people outsource their direct mail marketing while 29% do it in-house

• Why it is more cost-effective to outsource direct mail marketing

• How direct mail marketing influences buying and selling decisions

There is a 13 to 1 return on investment with direct mail

[14:05 - 20:34] Closing Segment

Resources Mentioned in This Show

• Check out Open Letter Marketing

•Invelo CRM (Free or paid): Use my special link to get 10% off your direct mail:  JUST CLICK HERE...

**Put together a simple marketing plan in an hour

If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here. 

Did You Miss this Podcast?

How to Scale Your Real Estate Investing Business Using Invelo with Justin Silverio

Key Quotes:

“Your ability to generate leads will be the number one predictor of the success or failure of your business long term.” - Sharon Vornholt

“Direct mail is one of the best investing strategies of all and is hands down the only way to reach most off-market sellers.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Marketing is so important to the long-term success of your business. Today I’m doing an overview of 5 proven ways for generating leads for your real estate investing business that can help you close more deals. There are many ways for investors to generate leads, but these are my tried-and-true methods.

What exactly is lead generation?

Lead generation can be defined as the process of finding motivated sellers through marketing. I recommend that you have 3 to 5 lead channels or marketing strategies for generating a steady stream of leads, so let’s dive into my top 5.

Even if direct mail isn’t on your “to-do” list today, it most likely will be at some point so don’t miss out on this discount.

Show Notes:

[00:01 - 04:35] Opening Segment

• The Power of Lead Generation

The process of finding motivated sellers through marketing

• Five strategies for lead generation

[04:36 - 08:17] 5 Proven Ways for Generating Leads 

• Learn how to get the most out of networking events

• How having a website is your online business card

• Content marketing is vital to survival long-term

[08:18 - 10:47] Closing Segment

• Consistent follow-up is key to success

• Free quick-start marketing templates

Resources Mentioned:

Quick Start Marketing Plan

To get your copy of my “Quick Start Marketing Plan” template head on over to the Louisville Gal’s Real Estate Blog.

CRM

I have a great resource for you today. If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here.

Websites

Need a proven lead generation website? This is the one I recommend.

Direct Mail

Open Letter Marketing is the sister company of Invelo. Sign up through this link to get the free CRM, and get 10% off your direct mail FOREVER! Just CLICK HERE

Key Quotes:

“You may get a different response in different markets, but over time, direct mail will consistently bring you good leads.” - Sharon Vornholt

“As many as 80% of your deals will come from consistent follow-up.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Omni Casey is a real estate investor and broker, and he has been a coach for nearly 20 years. He grew up in Hawaii, but he relocated to Northern Virginia more than 10 years ago where they have been growing their real estate investment portfolio and a top-performing real estate team. I love that he has gotten his children involved in the business too.

If you get one thing from this show, it will be that there are many ways to market your business so that it becomes successful.

Key Highlights:

[00:01 - 10:05] Opening Segment

How Omni learned to build teams and make long-distance investments

[10:06 - 20:06] The Concept of Finding a Group

How to source deals 

[20:07 - 31:35] Tips Finding the Right Real Estate Investing Mentors

Hiring and firing the right people. 

[31:36 - 39:10] Closing Segment

Want to connect with Omni? Follow him on Instagram and Facebook. Head to his website to complete financial freedom in five years or less!

Resources Mentioned:

The New Relationship Marketing for Real Estate Investors 

The Cash Flow Breakfast Club

Key Quotes:

“The skill of real estate is transferrable no matter where you go if you understand how to be successful in real estate.” - Omni Casey

 “Finding mentors, coaches, and masterminds is key to reaching the top in any field, industry, or investment that you want to get to.” - Omni Casey

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

We all know the importance of marketing in your real estate investing business. Marketing always involves using your time or your money, and in most cases, it’s a little bit of both. Today I want to talk about the new relationship marketing for real estate investors, what that means, and how can you implement it in your business.

What’s the benefit of implementing this in your business? The biggest benefit is that in most cases it’s free and anyone can do it.

Strictly defined, Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising. However, you can also turn this around and use some of these same principles to attract and engage new customers and create raving fans in the process, especially since social media and content marketing are such a big part of business success today.

Key Highlights:

[00:01 - 04:29] Opening Segment

• An overview of relationship marketing for real estate investors

A strategy of customer relationship management (CRM)

• How to create raving fans through excellent customer experience

• Communicate the benefits of working with you and how it will change their current reality

[04:30 - 09:02] Building Relationships and Exceeding Expectations

• Build a relationship with the seller to help them move on with their lives

• Focus on the customer experience from the first phone call to closing the deal

• Become reliable and dependable to be at the top of the list

[09:03 - 13:36] Stand Out From the Crowd with Relationship Marketing

• Build relationships through honest conversations

• Figure out what makes you unique from other investors in the room

• Become an expert in a few areas to stand out from the crowd

[13:37 - 19:53] Closing Segment

• Why social media is a great opportunity for real estate investors

• Networking online and offline is important

Resources Mentioned: 

Get your FREE "Quick Start Marketing Plan" on the Louisville Gal's Real Estate Blog

Need a CRM for your business? I have one I recommend. It’s called Invelo and you can get it here 

Key Quotes:

"When your customer's experience is outstanding and memorable, you will inevitably create raving fans. " - Sharon Vornholt

"Everything in your business should be about the customer experience from that first phone call until the deal is closed." - Sharon Vornholt

"Businesses are all about relationships and networking is the way that you connect with these people." -Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today’s topic is a hot one: Luxury Air BNB Investing for busy professionals. My guest is Dr. Rachel Gainsbrugh, and she has a wealth of information on this topic. Rachel shares the same strategies she uses in her own business to make top dollar on each one of her 18 short-term rentals. In this show, you will learn how she was able to 15X her income on these short-term rentals over long-term rentals. 

Key Highlights:

[00:01 - 07:42] Opening Segment

[07:43 - 15:02] Building a Successful Short-Term Rental Investing Business

[15:03 - 22:54] Leveraging Tax Benefits and Creating Luxury Experiences

[22:55 - 29:56] Unlocking the Secrets of Luxury Airbnbs

[29:57 - 37:05] Unlock Opportunities with Surveys and Differentiation Strategies

[37:06 - 41:21] Closing Segment

Resources Mentioned:

Short Term Gems

Hospitable Hosts

75 Gems

Social Media:

Be sure to check out Rachel's website for more information. 

Key Quotes: 

“Quickly is not the stuff that's really going to bring you joy and peace of mind.” - Rachel Gainsbrugh

“By understanding the needs of your guests and the market, you can really create something special for them.” - Rachel Gainsbrugh

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

95% of all real estate investors fail. So, what is it that determines whether you succeed or fail in this business?

Marketing will likely determine the success or failure of your REI business so I’m excited to dive into this topic today. My guest today is Rufus Thibodeaux. Rufus is known as “The REI Marketing Guy”. He is a real estate investing marketing expert with 29 years of experience, and he has generated over $350 million in sales for himself and his clients.

Rufus is on a mission to lower the failure rate of real estate investors which is a staggering 95%, and that’s what we are going to talk about today. Why do 95% of all real estate investors fail?

 Key Highlights:

[00:01 - 06:53] Opening Segment

 An overview of why 95% of all real estate investors fail

[06:54 - 13:35] Stand Out From the Crowd

[13:36 - 20:22] Differentiate Yourself with Effective Marketing Strategies

[20:23 - 26:43] Become an Expert in Real Estate Investing

[26:44 - 32:12] Closing Segment

Want to connect with Rufus? Follow him on Facebook and YouTube. Make sure to visit The REI Marketing Guy!

Links and Resources Mentioned in This Show:

Sharon on Rufus Thibodeaux’s Show

Influence by Robert Cialdini

Get Different: Marketing That Can’t Be Ignored by Mike Michalowicz

Fascinate, Revised, and Updated by Sally Hogshead

Key Quotes: 

"If you can use the right words and understand how people buy and why they buy, you can attract them instead of chasing after them." - Rufus Thibodeaux

“The marketing generates the leads but the sales close it.” - Rufus Thibodeaux

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

In part 2 of this series, "the real estate investor’s guide to marketing and branding" the focus is on branding. So, why you should care about your brand?

You should care because your brand shows your potential customers who you are. It speaks to your values. Your brand gives you credibility, it builds authority, and it helps make people want to do business with you. When done properly, your brand will also make all your marketing work better.

Freebie…

Stop by the blog to get your FREE Marketing Plan Template and your FREE Brand Assessment that you can implement in your own business. You can find that at the Louisville Gal’s Real Estate Blog

Key Highlights:

[00:01 - 04:37] Opening Segment

• Why branding is what people say about you and how they feel about you

• How branding starts with your website, online, and social media presence

[04:38 - 08:44] Building Your Brand

•How content creation can help you stand out in the real estate market

• Why people will do a deep dive into your social media platforms

• Content creation can help organically build a brand

[08:45 - 16:00] Closing Segment

• How to create a rock-solid brand in 12 months

• Take baby steps and get out of your comfort zone

Resources Mentioned:

Louisville Gal’s Real Estate Blog for Freebies

Invelo CRM: Both free and paid versions are available

Carrot Websites

Who Not How by Dan Sullivan

Vista Print

Fiverr or 99 Designs

Key Quotes:

"Every time you show up, you show up in a certain way and you should be showing up in a certain way that's in alignment with your brand." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today is part 1 of a two-part episode of the real estate investors guide to marketing and branding. Understanding how each one of these things functions individually and together like a “couple” is vital to the success of your real estate investing business. 

Marketing is how you get leads, but branding is why they choose YOU.

Key Highlights:

[00:01 - 04:25] Opening Segment

[04:26 - 08:52] Build Your Brand and Become Known

[08:53 - 13:21] Unlock the Gold of Off-Market Deals

[13:22 - 19:16] Closing Segment

Be sure to stop by the "Louisville Gal's Real Estate Blog" where you can get a FREE Marketing Plan Template.

Resources Mentioned:

Louisville Gal’s Real Estate Blog for Freebies

Invelo CRM: Both free and paid versions are available. 

Carrot Websites

Who Not How by Dan Sullivan

Vista Print

Fiverr or 99 Designs

Key Quotes:

“Your brand creates trust, it creates loyalty, it builds authority and you build a whole presence around your marketing.” - Sharon Vornholt

“It's not so much about who you know as about who knows you.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

You might be wondering, “Do real estate investors need good sales skills” to succeed in this business? Personally, I believe that a good sales foundation helps most investors when it comes to negotiation. I also believe it’s not a skill most of us aren’t naturally good at.

Let’s face it; we are always negotiating with someone. Negotiation doesn’t only happen when we are making offers. We negotiate with contractors, tenants, and/or property managers, and for other goods and services. I believe that sales skills are actually people skills. They involve the ability to hear and be heard. It would stand to reason that it’s a good idea for real estate investors to have sales skills.

My guest today is Matt Cavanaugh, and he is going to dive into sales skills, understanding human psychology around sales, and how this helps him run a large-scale wholesaling business.

Matt is a visionary, strategist, a real estate investor, and he is the co-host of the Freedom Chaser’s Podcast. He has a passion for helping people achieve freedom and live the lives they were meant to live. Matt is licensed and active as a retail realtor in 10 states selling hundreds of units per year. He is a partner in a large-scale wholesale operation currently operational in 10 markets.

Want my FREE "Probate Investor Starter Kit"?

You can get it BY CLICKING HERE.

Key Highlights:

[00:01 - 07:17] Opening Segment

[07:18 - 14:39] How to Be a Better Salesperson

You need to communicate a message that this product is worth it

[14:40 - 21:43] Recognizing the Magic Moment in Sales

Creating a level of comfort so the prospect is willing to be as transparent as possible

Giving customers what they want

[21:44 - 28:45] Use Psychology to Grow Your Real Estate Business

You should pick your partners carefully to protect both of you

[28:46 - 36:09] Closing Segment

Want to connect with Matt? Follow him on Facebook, and make sure to check out The Freedom Chasers Podcast! 

You can also find Matt's other social media links at his Link Tree.

Key Quotes:

“Anybody who doesn't feel naturally gifted, don't let that stop you because sales is definitely a skill worth learning.” - Matt Cavanaugh

“It's not just about closing the deal, it's about making people feel comfortable. And once they're comfortable, they'll tell you what's important to them.” - Matt Cavanaugh

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

A staggering 95% of all real estate investors that go into this business will ultimately fail. So, what do the 5% that succeed know or do that the others don’t? I think it boils down to 5 things. Get these things right and you are well on the path to success. Listen in as I do a recap of these 5 success tips.

And here's a bonus tip.

If you really want to stand out in this business or any other business, you need to be different. I always say that “different is better than better”. One of the ways you can stand out is by becoming the "go-to" expert in a particular niche and as you know, my niche is probate investing.

There is no other lead source other than probates where you have an endless stream of leads month after month, year after year. This niche puts money in your bank account.

These are some of the most profitable deals you will ever do. Another thing that is so great about working probates is that there is so much less competition when you work off-market deals. 

Check it out for yourself, and make the decision today to invest in yourself. Check out my course, “Probate Investing Simplified” and discover how you can create a never-ending stream of motivated seller leads yourself and change the course of your business in 2023.

Key Highlights:

[00:01 - 04:33]Opening Segment

[04:34 - 09:32] Reasons Real Estate Investors Fail in This Business 

Key Quotes:

“Consistent marketing is the key to success.” - Sharon Vornholt

“Treat real estate investing as a business not as a hobby.” -  Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

What happens when you realize one day that you have no joy around your business? The very thing that used to make you so happy, has lost its spark? Maybe, you are feeling like a ship that’s completely off course. I have talked to a lot of entrepreneurs that have found themselves in exact situations in the past 18 months. And the funny thing is, not only are they unsure of how they got there, but they also have no idea how to “course correct”. The question is, what do you do? How do you fix this problem? That’s what we are tackling in this week’s episode. Reinvention: finding joy in your business again.

Key Highlights:

[00:01 - 06:20] Opening Segment

• How losing passion for one's business can lead to struggles in both personal and professional life

• Melissa discusses her journey from a corporate background to becoming a successful business coach

• The importance of talking openly about business struggles and finding solutions together

[06:21 - 12:30] How to Quit Your Job and Start Over

• How Melissa realized house flipping wasn't what she enjoyed

• Why people can't make a transition or reinvent themselves

• When you change your environment, your mindset also changes

[12:31 - 18:40] Fixing Your Business if You're Unhappy

• People need to be self-aware to identify and fix problems in their business

• Why it is important to ask a lot of questions about a business's leadership, culture, and sales

• When business owners should take a break and reassess their situation

[18:41 - 27:09] Closing Segment

• When figuring out what's next, consider things that you enjoy and turn those into a fulfilling career

• Give yourself grace and permission to walk away from something that doesn't give you joy

Want to connect with Melissa? Head to her website, and tackle the challenges you face as a business owner!

Key Quotes:

"If you want to change your life, you need to change your space." - Melissa Johnson

"Give yourself some grace and permission. It's okay to walk away from something that doesn't give you joy anymore." - Melissa Johnson

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

It’s often said that “Success leaves clues”, and today we’re going to lay out some success tips for real estate investors that you can implement in your business no matter what your investment strategy is.

Successful businesses are built on a strong foundation, and today my guest Charles Carillo will tell you what he believes are some of those key components for any business. Let’s dive in!

Charles Carillo is the managing partner of Harborside Partners; a real estate syndication firm and has been actively investing in multifamily and commercial real estate since 2006. Since that time, he has invested in over $150 million worth of investment real estate. Charles is also the host of the Global Investors Podcast, where he interviews professionals about investing in US real estate. 

Key Highlights:

[00:01 - 07:03] Opening Segment

• How to build a successful real estate investing business

• Charles's experience as managing partner of Harborside Partners

[07:04 - 13:20] How to Passive Invest in Real Estate: Tips from a Property Manager

• The biggest mistakes real estate investors make

• What you need to be successful in real estate

[13:21 - 19:59] Build a Real Estate Investment Business with a Team

• How you can save money by using contractors

• It's important to have a strategic location for your properties

[20:00 - 26:22] Turn Over Your Property Management Business

• Why Charles recommends having a property management team

• How to turn over your multifamily property management to a team you can trust

 • How property management can be a very time-consuming and expensive process

[26:23 - 36:52] Non-negotiables for Property Management

• Having long-term relationships with property managers is key

Ensuring smooth operations and avoiding headaches down the road

• Develop a list of things that are simply not up for negotiation when purchasing a property

Get their FREE “Passive Investing Guide”, and learn more about their Investor Club here at Harborside Partners.  

Want to go straight to the podcast? You can do that here at the Global Investor’s Podcast.

Key Quotes:

“You get a whole nother education level when you've done it, even on a very small level.” - Charles Carillo

“The longer you hold properties, the less risky they are.” - Charles Carillo

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I’m sure you’ve heard that entrepreneurs often have “shiny object syndrome”. What that means is we tend to jump from one thing to another often without actually finishing anything.

My guest today is Pili Yarusi of Yarusi Holdings. Pili is a wife and a busy mom of three, so she is as time-crunched as anyone can be. However, Pili has really mastered the art of focus and time management. She is going to tell you how she gets so much done each day by following a basic structure for her day, how she implements strict time blocking as a way to stay on track, and the non-negotiable “one thing” time she puts in her calendar. It’s safe to say that Pili accomplishes more in the 5 hours she spends at her office each day than most people do in 8 hours. 

If you find yourself thinking you need more hours in the day, I want to challenge you to listen in and learn some strategies that will help you to get more done in less time.

Key Highlights:

[00:01 - 08:27] Opening Segment

• How to lead with Aloha and narrow your focus to building greater success

• How Pili ended up building Yarusi Holdings LLC

[08:28 - 16:42] Communicate and Find Common Ground Succeed

• Why communication is a key element in business and life

• Why Pili & Jason decided to go with education on multifamily before jumping into it

• How Pili's morning routine helps her focus and get ready for the day

[16:43 - 24:41] How to Stay Focused When Working From Home

• Covid allows parents to stay connected with their children during the school day, while still having time for themselves.

• Having a focus in the morning helps to keep the rest of the day running smoothly

• Time blocking allows for uninterrupted focus throughout the day

[24:42 - 32:33] Be More Productive by Time Blocking

• How time blocking can help you to be more creative and have more spontaneity

• Why you should have someone to help with tasks that are not easy for one person to complete

[32:34 - 38:53] Closing Segment

• Stop thinking you can do things better than everybody

• You don't have to have employees to start focusing on organizing your business

Want to connect with Pili? Follow her on Instagram. Head to Yarusi Holdings, a multifamily investment firm that repositions underperforming properties through operational efficiencies, rebranding, and value-add renovations!

Key Quotes:

"A time-blocked calendar doesn't only help you, it helps the rest of your business." - Pili Yarusi

"Your focus as a leader helps your entire business as a whole." - Pili Yarusi

 "Having amazing focus and amazing organizational skills actually allows you to be more creative and malleable." - Pili Yarusi

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Interest rates are soaring today across the country. Smart investors are using master lease options to acquire property now more than ever before. So, what exactly is a master lease option, and how can I use this investing strategy to acquire property? 

Master lease options allow you to control commercial property like apartment buildings, storage facilities, etc., and then buy them at a specified time in the future. You can generally do this with no money down.

Bill Walston is one of the most sought-after business and tax strategists in the real estate investing community. He has been an active real estate investor for nearly four decades as well as an author, mentor, and coach. His passion is teaching and creating strategies that help real estate investors do more deals, make more money, and live a tax-deductible lifestyle.

Key Highlights:

[00:01 - 07:52] Opening Segment

• An overview of the benefits of using master lease options

• Bill's background and work

[07:53 - 15:23] How to Buy a Property with a Motivated Seller

• How sellers have different motivations for selling

• A typical master lease option term is five years, and the option can be exercised at any time during that period

[15:24 - 22:49] How to Analyze a Property for a Master Release Option Projection

• The key points for analyzing a property to do a projection are getting the numbers from the seller

• The average expenses for a property are usually 35-45% of the income

[22:50 - 32:31] Closing Segment

• Why banks are not typically willing to finance multifamily deals

• How to use master lease options and creative finance when interest rates soar

• The importance of determining your investing criteria

Want to connect with Bill? Follow him on Facebook, or email him at bill@billwalston.com. Be sure to grab Bill’s freebie, “The MLO Process”.

Resources Mentioned:

Here are some sources for finding multi-family properties:

·      http://loopnet.com 

·      http://listsource.com 

·      http://cimls.com 

·      http://cityfeet.com 

Key Quotes:

"The first thing you have to do, regardless of whatever type of investing you're going to do, is to determine your investing criteria." - Bill Walston

"With the master lease option method, you can take over property control, and the cash flow, and increase the value of that property without having to own the property itself." - Bill Walston

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

With just over two months left in the year, today I want to talk about how to finish the year strong. When you are focused and you have a plan, two months is actually quite a bit of time if you are focused on things that will actually move your business forward. 

I also want to talk about something we don’t often think about and that is decluttering. Specifically decluttering both your mind and your physical space.

Here are 6 things you need to take a look at:

Your marketing Your existing branding Your CRM and follow-up systems for your leads Your website Systems and processes Outsourcing

If you take this time to review these 6 things now, you will be able to walk into January 1 feeling like your business is in order and you are ready to hit the ground running.

Key Highlights:

[00:01 - 06:16] Opening Segment

• Let's dig into 6 things to do in the new year to finish strong

• Make sure to take a look at what is working and not working

• Why marketing is one of the most important areas to focus on in the new year

[06:17 - 12:58] How to Finish the Year Strong

• How probates are an evergreen niche and will always need your help

• Why having a website for your business is one of the most important marketing tools you have

[12:59 - 19:35] Improve Your Business When it Comes to Marketing and Branding

• It's key to have a professional About Us page that includes a video

• You should focus on creating a memorable customer experience

• Having your systems up to date is crucial

[19:36 - 22:25] Closing Segment

• How to outsource tasks to set You free

Resources Mentioned:

Invelo CRM: Just Click Here

Carrot Websites: Just Click Here

Last week’s show:6 Things to Set Yourself Up for Success Next Year

Key Quotes:

"Take a look at what makes you miserable what you don't do well and what you constantly put off. And those are probably the things that you need to outsource." - Sharon Vornholt

"Your brand is what people say about you after you walk out of the room." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

We have just over two months left this year and as I was working on next week’s podcast, it came to me that there is really something that comes before the topic of the next podcast which is, “Setting yourself up for success in the new year”.

Now is the time for some front-end reflection and planning before taking those next steps to actually work on those things in our business.

It's also time to think about leveling up. Making the decision to level up is all about your mindset. So, this week I wanted to create a mini-episode that lays out some pre-work; things you can do to prepare for the next episode. So here we go; this is going to be short and sweet!

About Next Week's Show...

Now I’ll just give you a little "heads up" that in next week’s show we will be talking about these 6 things:

Your marketing Your existing branding Your CRM and follow-up system for your leads Your Website Systems and processes Outsourcing

Next week, I’m going to give you some simple steps for getting all those things in order before the new year rolls around. We’ll just go over how to freshen things up, and you will be able to do those things now (rather than later), AND it won't take a lot of time

Key Highlights:

[00:01 - 04:20] Opening Segment

[04:21 - 08:47] How to Level Up Your Business

[08:48 - 09:55] Closing Segment

Resources Mentioned in This Show

Invelo CRM:  Click here to learn more...

https://sharonvornholt.com/invelo

Carrot Websites:  Click here to learn more...

https://sharonvornholt.com/carrot 

Key Quotes:

"People have to know about you to bring you deals, to offer you opportunities, and to come into your world." -  Sharon Vornholt

"If you want people to do their best work in general, you need to give them more direction." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Al Nicoletti, a Florida Probate Attorney extraordinaire. We’re going to be talking about advanced strategies for structuring probate deals as well as some of the more common problems with estates you will run into from time to time.

Al has carved out a unique niche in solving simple and complex probate matters that once stalled real estate deals. He has also developed a strategy to structure probates, so they are fast, efficient, and done right.

Al works with real estate investors, real estate agents/brokers, and other real estate professionals. In addition to managing his law practice, Al has a live weekly podcast show, he is a speaker, influencer, and social media content creator. You’re going to love this show.

Key Highlights:

[00:01 - 07:21] Opening Segment

• How to structure probates to avoid problems

• Al's background in solving simple and complex probate matters

[07:22 - 14:48] Advanced Strategies for Structuring Probate Deals

• How Al got interested in real estate investing, specially probates

• How probates can involve multiple jurisdictions and can be more complex than just signing a document

•The two sides to every story in probate

• Title insurance is not always happy with probates, and can sometimes require all beneficiaries to sign deeds

[14:49 - 22:28] Closing a Probate: Tips from Real Estate Investors

• Sharon and Al's insights on probates deals

• It's important to get educated on probates and meet with professionals who specialize in this field

[22:29 - 29:48] Probate Tips to Keep You Out of Trouble

• Probate can be a complex process, but there are steps that everyone involved should take to make the process easier

• Why communication between the various parties involved in probate is one common problem

• Having a conference call with all of the participants

[29:49 - 37:08] How to Survive and Thrive in the Probate World

• How the market for property sales has slowed down in recent years, and how it has impacted probates

• It's important to be aware of market conditions when getting engaged in probate

[37:09 - 44:43] How to Build a Brand and Increase Probate Sales

• You should have multiple exit strategies to be successful in the current market

• How the current market affects the way an investor does business, specifically in the area of probate

• It's key to focusing focus on their brand and creating content to stay visible and competitive

[44:44 - 53:58] Closing Segment

• Stand out in your marketplace and be successful

• Pay attention to the big picture and ask questions before getting too involved in a deal

Want to connect with AL? Follow him on LinkedIn, Instagram, Facebook & YouTube.

Resources Mentioned:

The Al Nicoletti Show

Law Offices of Al Nicoletti

Key Quotes:

"The win is when you work with the right people and you communicate about how to close the deal. The close is the win, that's when everybody wins." - Al Nicoletti

 "Now that the market is cooling down, you're starting to really see who the players are. And you gotta be smart about what is your end game with that property." - Al Nicoletti

"Probates is not a niche that's going away. This is a niche that a lot more people you're gonna see talk about, and you gotta get in the game now." - Al Nicoletti

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is former NFL player, Dean Rogers. Get ready to learn what the #1 trait is that you must have to successfully make the transition from the NFL (or any other career) to becoming a real estate investor superstar in your area. 

One important thing you will discover in this show is how this self-proclaimed “underdog” used this to his advantage to excel along the way. Real estate is very much a team sport like football, and Dean talks about how he wishes he had focused more on networking and collaboration earlier in his career. (Don’t we all?)

Dean Rogers began his career in the NFL with the San Diego Chargers. Dean soon realized that if he kept playing his health would be at stake. After walking away from the NFL, he has been in the real estate industry since 2013 leading him to build a successful business in California. Since then, Dean has flipped and wholesaled hundreds of houses and has a rental portfolio of eight figures. He is passionate about real estate and helping others learn how to build wealth and freedom.

Key Highlights:

[00:01 - 07:48] Opening Segment

• Former NFL player Dean Rogers shares how he got into real estate investing

• Building a large portfolio of rental properties and helping others learn how to build wealth and freedom

[07:49 - 15:52] Transitioning from the NFL to Real Estate Investor 

• Dean's experience walking away from a seven-figure contract to now a $65,000 salary

• What sports & real estate investing have in common

• Discipline is key to success and moving to the next level

[15:53 - 23:41] Real Estate Investor Loses Hundred Thousand on Flips

• How Dean got his first deal after 3 months

• Dean's journey wholesaling and flipping houses

• How to run a successful fix and flip business and become profitable

[23:42 - 31:53] How to Achieve Success in Real Estate

• Valuable lessons about doing deals correctly during difficult times

• How wholesaling improved Dean's cash flow

[31:54 - 37:42] Closing Segment

• Tips for becoming a successful real estate investor

Want to connect with Dean? Follow him on Instagram & YouTube. Head to his website, and think like a champion!

Resources Mentioned:

HUD Homes

Key Quotes:

"You need to keep your momentum going because as your momentum builds it, it gains more momentum and starts to snowball from there." - Dean Rogers

"You gotta work with others to be able to go because not just one player is going to allow you to win the game." - Dean Rogers

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I am so excited to share this show with you because we are going to talk about teaching kids how to achieve financial freedom through real estate. This is not just theory, but this is a real-life case study of parents teaching their children not only how to generate passive income, but how their own knowledge around money and finances can have a huge positive impact on their own future.

My guests today are my Chicago friends, Marta Piechnik, and her son Jakub. Marta has run a masonry company for many years.  3 years ago, she started investing in real estate.  Marta has built a portfolio of 25 properties in this short time. In addition to running two businesses,  she also has a husband and is a busy mom of three. 

Jakub is 12 years old, and at the time of this recording, he had his first property under contract. Jakub has since closed on that property and has a second property under contract. He is moving forward with his real estate “side gig” in addition to school and regular sports and activities that kids his age enjoy.  Jakub has his own YouTube channel where he inspires other kids and shows them how they can follow in his footsteps.

Key Highlights:

[00:01 - 08:35] Opening Segment

• Teaching your children how to achieve financial freedom through real estate.

• Marta shares her background and story

[08:36 - 16:57] Learning Financial Independence

• How Jakub learned about financial independence from his parents at a young age

• How Marta has taught their children the importance of financial independence

[16:58 - 25:16] How to Teach Your Kids About Money and Entrepreneurship

• When Jakub decided to create a YouTube channel to talk about real estate investing

• The importance of starting young and getting into entrepreneurship when you have the knowledge

[25:17 - 35:45] Closing Segment

• Marta advises parents to talk to their kids about all aspects of money

• Marta & Jakub wants to help people learn about money and investing in a fun way

Want to connect with Marta? Follow her on Instagram.

Want to connect with Jakub? Follow him on Instagram & YouTube. Head to his website, your # 1 source of real estate information coming from a kid!

Key Quotes:

"Th whole point of real estate isn't to necessarily do real estate for life it's more to be free to do what you like." - Jakub Piechnik

"We're putting people in nice properties and at the same time we're building financial freedom." - Marta Piechnik

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

How many of us have given up on turning dead leads into hard cash, because we either don’t know how to do it or we haven’t been successful at systematizing this process?

Today, we are going to do a deep dive into how real estate investors can make money from those dead leads. My guest is Chris Craddock, and he is an expert on this topic. You are also going to learn how real estate investors can work hand in hand to make more money in your business. 

Chris Craddock is a nationally certified Life Coach in Leadership and one of the top real estate professionals in the world closing 65 deals+ per month. Chris is the host of the Uncommon Real Estate Podcast, a Realtor, and an entrepreneur who runs multiple successful businesses in the Washington DC Metro area as well as Richmond, VA. Chris and his companies consistently bring in close to 10 million in revenue year after year. The Redux Group sold just over 160 Million in Volume in 2020.

Key Highlights:

[00:01 - 07:02] Opening Segment

• An overview of how real estate investors can make money from dead leads

• Chris shares his background and work

• The advantages of working with old leads, and how Chris has taken this process to a whole new level

[07:03 - 13:55] The Relationship Between Agents & Investors

• Why agents and investors traditionally have a "love-hate" relationship

• How investors sometimes start to see the value in having agents as part of their team.

• Persistence breaks resistance

[13:56 - 20:38] Make Money From Dead Leads

• The key to success as an investor is to find partners who share your same goals and values, and who are willing to learn and grow with you.

• What if an agent doesn't get the value of having somebody send them a bunch of seller leads or appointments

• The fours traits an investor should look for

[20:39- 27:32] Get A Real Estate License, And Make Money

• The real estate license is a very powerful investment tool and can lead to increased income

• How wholesaling can be a profitable business

• What you'll find and learn with Chris's program

[27:33 - 30:27] Closing Segment

• A new system to make money as a real estate investor

• Check out the Uncommon Estate Podcast

Want to connect with Chris?

Follow him on Facebook.

Head to The Redux Group, and find a unique perspective and advantage in today’s competitive marketplace all over Virginia & Maryland!  Follow Chris on Instagram here.

Key Quotes:

"The people that make the most money tend to be the ones that can solve the most people's problem." - Chris Craddock

"Wealth is when you buy once and get paid for the rest of your life." - Chris Craddock

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

One of the most common questions I get from investors is how to get started in probate investing. I love probate investing because they are an endless source of leads, and they are such lucrative deals. So why don’t more investors dive into this niche?

There are a number of things that hold real estate investors back when it comes to probate investing. But generally, it’s for these reasons: 

• They don’t understand the process

• They believe they need to know a lot of “legal stuff”

• Their mindset around probate

• They don’t know how to have conversations with these folks

They just don't know where to start. I have some tips for you today that will help you take those “first steps” and help you get started in probate investing.

Key Highlights:

[00:01 - 06:37] Opening Segment

• How to get started in probate investing

• Why the decision maker is in a probate proceeding

• What is next once all assets have been sold

[06:38 - 13:05] How to Market to Probate Sellers

• Reasons why people are often hesitant to start probate proceedings

• The importance of understanding the process and the mindset of the seller

• Why direct mail is the best way to reach these people

[13:06 - 19:43] Handling a Probate Lead

• Probate leads are sourced locally, so your marketing will be tailored to the area you're targeting

• A website is a valuable tool for marketing and can help you to connect with potential clients

• You can create content that will help you to build brand awareness and increase your chances of being chosen over competitors.

[19:44 - 23:16] Closing Segment

• Be prepared for conversations with sellers by being knowledgeable about the property and the deceased's situation

• If you can't agree on the property always leave the door open to circle back

Resources Mentioned:

Probate Investing Simplified Course

If you want to do a deeper dive into one of these topics covered in this show, here are some links to those shows.

• How to Talk to Motivated Sellers with Confidence 

• Probate Investing: The Step By Step Process   

• Mining for Gold: Specializing in Probate Properties

• The Mindset of Probates: Probate Investing Simplified

• Overview of Marketing to Probates

Key Quotes:

"Marketing is how you get leads, but branding is why they choose you." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

When we talk about what it takes to become a successful real estate investor, there is one trait that is always present. That trait is extreme focus. My guest today is Jason Yarusi of Yarusi Holdings. I’m excited to do a deep dive into the importance of habits and focus, and the profound effect these two things can have on your business. 

What exactly is different about real estate investors that manage to maintain this focus day after day? There is no doubt that this one trait is what allows them to go on to build successful businesses.

Jason is the founder of Yarusi Holdings with his wife Pili. They have acquired $180M in real estate across 1900 Multifamily Units since 2017. The firm repositions properties through operational efficiencies, moderate to extensive renovations, and complete rebranding. He hosts The Multifamily Live Podcast and 7 Figure Multifamily Mastermind and is an active Real Estate Syndicator and Real Estate Investor. 

Key Highlights:

[00:01 - 06:52] Opening Segment

• Jason shares how he ended up in the real estate investing world

• How to overcome doubt and fear to take your first step in real estate investing

• Why you should stop building in your mind the worst-case scenarios

[06:53 - 13:54] How to Achieve Success in Real Estate

• Jason's experience with single-family homes and his decision to move into rentals

• What has helped Jason and Pili achieve success in real estate

[13:55 - 20:29] Improve Your Focus and Habits to Achieve Success

• The reason why real estate is a math problem

• Jason's outlook on smaller properties vs larger properties

• Why focus and habits are closely tied together

[20:30 - 27:19] Small Steps, Daily Consistency

• How to start your own real estate empire

• You don't have to wait for the big jump to achieve your goals

• It's important to have moderation in your actions and to set realistic goals

[27:20 - 35:54] Closing Segment

• Stay focused during a tough time

• How to deal with negative thoughts and focus on the good in life

Want to connect with Jason? Head to 7 Figure Multifamily, your roadmap to financial freedom!

Resources Mentioned:

Multifamily Live Podcast

Key Quotes:

"When we can get ourselves grace at the same time be committed to just learn better questions. We ultimately find that the solutions for us are all around us. We just have to ask the question to find the best route to get there." - Jason Yarusi

"The thing that gives you the ability to really leverage is the team." - Jason Yarusi

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure o check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Have you ever wondered how to approach potential money partners and ask for capital so that they actually want to partner with you? This can be tough!

Today we are going to dive into the 3 biggest mistakes real estate investors make when raising capital and how to avoid them. My guest, Dave Dubeau, is an expert in having these conversations. He’s also the first one to tell you he did it all wrong in the beginning. Dave is the creator of the “Money Partner Formula”, and today he’s going to show you how to do it the right way.

Key Highlights:

[00:01 - 07:42] Opening Segment

• An overview of the 3 big mistakes real estate investors make when raising capital

• Dave shares his background and work

• How Dave switched to a more conventional way of real estate investing and self-financed his first couple of deals

[07:43 - 14:53] Don't try to Raise Capital from Strangers

• The first mistake is thinking that anyone and everybody can be a good perspective investor

• The second mistake is trying to raise capital too quickly, when you should focus on building relationships first

• The third mistake is trying to raise capital from strangers, which is illegal in most cases

[14:54 - 22:04] Approaching Potential Money Partners

• How to raise money for your real estate deals without being a desperate crazy person

• Why rushing out to investors led to unsuccessful cold calls and failed deals

• How Dave used marketing to identify and attract investors

[22:05 - 28:56] Getting Started with Real Estate Investing

• How to raise money from a target group of friends, family, coworkers, and business associates

• Make sure to have a CRM system, having a good website, and having a presentation that is easy to understand for potential investors

[28:57 - 36:22] Closing Segment

• Dave introduces the new podcast - The How to Raise Capital 101 Show

• You should have confidence, experience, and knowledge about real estate investing to be successful

Want to connect with Dave? Follow him on LinkedIn, and visit Raise Capital 101 Show.

Resources Mentioned:

The How to Raise Capital 101 Show

Key Quotes:

"Get your investor ducks in row first, then go finding deals that just makes your life so much simpler." - Dave Dubeau

"The safest, the fastest, the easiest place to start is by focusing 100% on your existihng network." - Dave Dubeau

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Tim Winfrey, and we are going to dive into tips for making a business partnership work. Becoming and staying successful business partners is no easy task, but he has successfully navigated this process.

Tim co-hosts the Freedom Chasers Podcast and that’s how we met. He is also a real estate broker, marketer, and BPO expert. Tim has completed over 100 fix and flip projects and has managed the repairs of an additional 50+ REO homes. He currently manages a team of 5 agents as the Broker/Owner of 1st Class Real Estate Great Lakes.

Key Highlights:

[00:01 - 07:42] Opening Segment

• Tim shares his background and entrepreneurial journey

• It is crucial to have a partnership agreement in place before starting a business together

[07:43 - 14:29] Keeping a Business Partnership on Track

• What's the most important aspect of partnerships

• How Tim and Matt use their strengths and weaknesses to create a successful product

• Communication between partners is essential to keeping everyone on track

[14:30 - 21:47] How to Avoid Partnership Failures

• Partnership failures are often due to disagreements, miscommunication, and not knowing each other well enough

• The great advantages of doing a podcast

• Marketing as an investor vs marketing as a realtor

[21:48 - 29:39] Closing Segment

• Why wholesaling is a preferred way to get retail leads for realtors

• Define the problem defining and then provide a tailor-made solution

• Keeping the agency relationship defined and in writing is key to avoiding confusion with the seller

Connect with Tim on Facebook, or call his business line at (630) 273-7363.

Resources Mentioned:

 The Freedom Chasers Podcast 

1st Class Real Estate Great Lakes

Key Quotes:

"If you're an entrepreneur, new opportunities arrive all the time, and being able to make sure that everybody is being able to win in the equation is very important." - Tim Winfrey

"You don't want to get into business with somebody you don't know well." - Tim Winfrey

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

What does it take to build real wealth? Is it just about money, or does “real wealth” have a totally different meaning? I believe you can be rich, but not be wealthy, and this is what this show is all about.

My guest today is Rich Fettke, and we are going to talk about his philosophies around this topic as well as his new book, “The Wise Investor: A Modern Parable About Creating Financial Freedom and Living Your Best Life”.

Key Highlights:

[00:01 - 07:09] Opening Segment

• Rich shares his journey writing his book The Wise Investor

• How Rich and his wife got into real estate investing

• Improving your financial intelligence, creating passive income, and securing financial freedom

[07:10 - 14:15] Building Real Wealth

• How to become wealthy and create financial security for you and your family

• The book is designed to be compelling, inspiring, and emotional to get readers to take action

• How to help people build a lifestyle that they can enjoy

[14:16- 21:01] The Foundation of Financial Freedom

• Why how different people think affects their ability to achieve goals

• The differences between wealthy people and poor people

• What helps wealthy people be more successful

• Tips for changing a person's mindset so that they can begin to achieve their goals

[21:0 - 28:05] Achieving Your Real Estate Goals If You're Stuck In A Limiting Belief

• People can get to the richest level by taking many small steps

• It's important to identify and address limiting beliefs

[28:06 - 28:58] Closing Segment

• Make sure to get a copy of his book

• Do something that challenges you even if it feels uncomfortable

Want to connect with Rich? Head to Real Wealth & visit Rich Fettke.

Key Quotes:

"When we move toward what's important to us, toward our purpose, toward getting better, we're happier." - Rich Fettke 

"Action creates results. Action creates momentum." - Rich Fettke 

"The beauty of real estate investing is you get to do it your own way." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I got a listener question this week and it was, "what do you do when the heirs can’t agree on a sales price for the property in the estate"? That’s a really good question, but I have to tell you that in reality, you get it less often than you might think. However, over time it will happen so it's good to know how to handle that situation. In this short episode, I will tell you how I handle those conversations and you can put your own spin on it.

Key Highlights:

[00:01 - 02:10] Opening Segment

• An overview of how to get the family to agree on a sales price for a property

[02:11 - 06:28] What Do You Do When the Heirs Can’t Agree on a Sales Price?

• It is important to be realistic about what needs to be done to fix up the property

• What's most important is to listen to the family's concerns

• Get the family involved in the discussion and know what they would do if they lived there

[06:29 - 07:48] Closing Segment

• You should go back to the facts and the costs

Key Quotes:

"Your goal is to get the family involved in the discussion and get them invested in seeing themselves in the property." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today we are going to talk about how to fund real estate deals from a lender’s perspective. My guest today, Beau Eckstein, does many types of loans. These include commercial lending, construction loans, business loans, hard money loans, and bridge loans. If you’re wondering what the best way is to approach a lender to fund your project, that’s one of the things we’re going to talk about today. How to ask for funding the right way. 

Key Highlights:

[00:01 - 07:10] Opening Segment

• Beau's background and work

• How to approach a lender for money to fund your project

[07:11 - 14:30] Find the Best Debt for Your Real Estate Investment

• Why Beau prefers cheaper housing markets

• How Beau assesses where his customers are at with their real estate journey

[14:31 - 21:38] Non-bank Lenders Offer More Options for Real Estate Financing

• Ban lenders vs non-bank lenders

• There are many ways to finance a real estate purchase

[21:39 - 28:33] Structuring Deals

• There are a variety of ways to structure deals

• The key to success is being a good deal architect and knowing how to put deals together

• Why real estate professionals may experience a slowdown in transactions

[28:34 - 35:40] How to Become a 100%er

• Real estate investors should learn all the tax strategies available to them

• How investors can reduce taxes is to become

• Why you should own different types of real estate that have different tax rates

[35:41 - 42:42] Closing Segment

• You just have to be ultra consistent

Want to connect with Beau? Check out Beau Eckstein and visit Investor Financing!

Resources Mentioned:

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

The Compound Effect by Darren Hardy

Get Different: Marketing That Can't Be Ignored by Mike Michalowicz

Key Quotes:

"There are a million ways to invest, and I feel that's where I bring the most value to show people easy ways to get financing." - Beau Eckstein

"Do not over leverage because if you can't make progress when you close escrow and get your first draw, you're gonna be behind the whole time." - Beau Eckstein

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Caleb Davis. He is a partner in the real estate company, Three doors. Caleb has built a multi-million-dollar rental portfolio which has allowed him to become financially free at the age of 30 through real estate investing. He has also built a 40-million-dollar agent team in just 3 years. His story is quite amazing. Listen in to learn more about his journey to success!

Key Highlights:

[00:01 - 06:31] Opening Segment

• Caleb shares his background and work

[06:32 - 13:00] Financially Free at 30

• Deciding to stop flipping houses and focus on buying rentals instead

• Why Caleb decided to join Three Doors

[13:01 - 19:21] How to Become a Skilled Real Estate Investor

• Caleb's journey building a 40 million agent team in three years

• The importance of hiring talented people early on and setting high expectations for his agents

[19:22 - 26:04] Closing Segment

• Why competitiveness is important to Caleb

• How Caleb has a system for managing directors and training his sales staff

Want to connect with Caleb? Follow him on Instagram, or send him an email at cdavis@threedoors.com.

Key Quotes:

"One of the top three things that made me successful was the first people I hired." - Caleb Davis

"Being able to adapt is what keeps me happy and makes me fulfilled." - Caleb Davis

"Keeping people in their genius zone of where they're talented is definitely important because if they don't like their job, they're not gonna stay. There's no way." - Caleb Davis

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out my website the Louisville Gal's Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Part-time investors often long for the freedom full-time investors have. They want to know how you quit your day job to become a full-time real estate investor. What are the steps to successfully making this transition? My guest today is Billy Keels who lives in Barcelona, Spain. Billy has lived in Europe for many years however he invests right here in the US where he grew up. Billy had a great high-paying career that he liked, but it came at a cost of his freedom. Freedom over his time. He wanted control over his time. Today he is going to talk about how he strategically made the transition from his demanding career to full-time real estate investing. Listen and enjoy!

Key Highlights:

[00:01 - 07:10] Opening Segment

• Billy's background and story

• How Billy has achieved his goal of leaving his high-paying job to do real estate full time

[07:11 - 14:00] Going Into Real Estate Full Time

• Why real estate is a great way to build wealth and provide financial security for your family

• Billy's experience in convincing his wife to invest in real estate full time

• Be transparent with your goals, learn how to talk about money, and be clear on your why

[14:01 - 20:26] From Corporate Work to Real Estate

• Scarcity creates value

• Why you should invest in passive real estate projects

• What can lead you to increase financial security and retire early

[20:27 - 27:09] How to Successfully Invest in Real Estate without Breaking the Bank

• The biggest key to success in real estate is taking calculated risks and investing with other people

• Have a clear vision for your life and what you want to achieve

• Make sure you build a team of people who you trust and can help hold you accountable

[27:10 - 33:33] It's Not About How Much Money You Make

• How to do a deep dive on location before investing in a foreign country

• The next thing to do once you have a good understanding of the location and the market

[33:34 - 40:56] Closing Segment

• Be clear on what outcomes you're looking to achieve when you leave your job

• Be clear on your revenue model and how much money you'll need to generate to support your new lifestyle

• Figure out how to keep more of your capital while generating consistent returns

Be sure to check out Billy’s previous show, Tips for Buying and Managing Long Distance Rental Property

Want to connect with Billy? Follow him on LinkedIn, Instagram, and Twitter.

Visit KeePon Cashflow,Facebook & YouTube.

Resources Mentioned:

Sharon's episode #107 on the Going Long Podcast

Going Long Podcast

Pay Less Tax

Key Quotes:

"It's not money for money's sake, but it's for the experiences that money can provide." - Billy Keels

"You need to rehearse the outcome. If you have not rehearsed the outcome and something happens outside of what you rehearsed, but you've never rehearsed. Then the anxiety levels are gonna increase." - Billy Keels

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today, I want to talk about probates and exactly how to talk to motivated sellers with confidence. Real estate investors think this is tricky. However, with these tips, you’ll find out it’s actually pretty easy. At the end of the day, it's just a conversation. Let's dig into it!

Key Highlights:

[00:01 - 04:23] Opening Segment

• How to have comfortable conversations with probate clients

• Always use clients' names when talking to them

• Do your homework before you visit the property

[04:24 - 08:45] How to have a successful conversation with a seller

• Be prepared for conversations with sellers and be familiar with the property

• Look for visual clues in the property to start conversations

• Let sellers talk about their loved ones and the history of the property

[08:46 - 09:46] Closing Segment

• When looking at a property, always thank the seller for their time and effort

• Stand out from other investors and increase your chances of getting the deal

Key Quotes:

"Do your homework before you get to the property, show up, knowing what you need to know." - Sharon Vornholt

"After looking at the property whether or not you got the deal, send a handwritten thank you."- Sharon Vornholt

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

So many investors find it hard to talk to motivated sellers and make offers confidently. But let’s face it; real estate investors have to know how to do this to grow a successful business. For many people, it’s just practice. It’s simply making (low-ball) offers over time that makes the difference. In today’s show, you’re going to get some actionable, rock-solid tips that will make this process a whole lot easier so let’s dive in.

Laura has been a full-time real estate investor since 2014. Prior to that, she was an active-duty soldier in the US Army who then worked for the Department of Defense as a civilian employee. Since getting started in 2014, Laura has focused on wholesaling off-market properties. She has also completed a full rehab on a single-family property, holds a small rental portfolio, and has done a few wholetail flips. This year Laura has also been focused on expanding her rental portfolio with multi-family units of 8 or more doors and is getting ready to close on an 11-unit building with seller financing next week. 

Key Highlights:[00:01 - 07:29] Opening Segment

• Laura's background and work

• An overview of how to talk to motivated sellers

• How Laura got into real estate investing

[07:30 - 14:40] How to Wholesale Like a Pro

• How Laura bought a house from another local investor and rehabbed it herself

• Why Laura changed her mindset after talking to a successful investor

• People should listen to motivated sellers and spend time with them to build rapport

[14:41 - 21:41] How to Get Deals When You Don't Need Them

• Not every phone call or every person that calls you is gonna be a fit, so you have to be ready

• The key to successful follow-up is establishing rapport and not being judgmental

• Sellers often bring unrealistic expectations to the conversation, which can lead to deals not being possible

[21:42 - 29:04] Tips for Negotiating with Sellers

• Have conversations with sellers in a way that makes them feel heard and understood

• Use licensed contractors because they are inspected and have the same quality standards as licensed professionals

• Create a positive relationship with sellers

• Send a thank you note and bond journal after negotiations are complete

[29:05 - 35:54] How to Succeed with a Coach

• Why getting a coach can help you grow in your business

• Coaching is an investment that will pay off, and you need to be coachable to get the most out of it

• You should get a coach for things like money deals, personal development, and growth

[35:55 - 37:08] Closing Segment

Want to connect with Laura? Follow her on Facebook. Make sure to visit Grant HickMan Real Estate Advisors, and discover real estate options to sell your house!

Key Highlights:

"You know you're going into a growth phase when you're leaving your comfort zone." - Laura Lenington

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today’s show is one you just don’t want to miss. You’re going to learn tips for building a rockstar real estate team like his that does hundreds of deals each year. My guest is Jim Manning of Three Doors. Jim has built one of the top 100 real estate teams in the country. Their business is a hybrid model with three doors or 3 different opportunities to work with them. Listen in to see how you can implement this in your business. Let's dive in!

Key Highlights:

[00:00 - 07:31] Opening Segment

• Jim shares his background and work

• How Jim's team helps grow his business

[07:32 - 22:32] Doors to Opportunity

• Three strategies that an agent or investor can use when buying a house

• How to build an acquisitions team that succeeds

• The key to attracting and keeping successful acquisitions and salespeople

• Why a personality assessment is useful

[22:34 - 29:56] How to Generate Motivated Seller Leads

• Jim shares an experience of a business partner that has been successful in real estate

[29:57 - 37:27] How to Network and Generate Leads Like a Pro

• Networking is the number one way to generate leads and build relationships with agents and investors

• Why networking is the most underrated form of marketing on the planet

• The right thing to do if you want to grow your business

[37:28 - 38:10] Closing Segment

• Tips for finding deals

Want to connect with Jim? Follow him on Facebook. Visit Three Doors, if you're ready to buy, sell, and invest in real estate!

Key Quotes:

"You want to be a laser. You don't want to be the sun." - Jim Manning

"Networking is one of my favorite ways to generate leads, and build brand awareness, which turns into leads down the road." - Sharon Vornholt

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is my friend and the founder of Carrot, Trevor Mauch. I’m excited to talk about how real estate investors can effectively generate leads online. Leads that come through your motivated seller website are generally higher quality leads than those that you generate with direct mail marketing and other outbound marketing strategies, and it’s important to learn how SEO, digital marketing, and content marketing work hand in hand. You will hear some pretty impressive statistics about that in this show. Listen and enjoy!

Trevor is passionate about entrepreneurship and leads the Carrot team and focuses on helping members get the result they want. We did a number of entrepreneurial shows for my podcast a few years ago and I will put a link to each one of those shows in the show notes below. There is pure gold in those shows.

Key Highlights:

[00:01 - 07:15] Opening Segment

• Trevor shares his background and work

• Check out our previous entrepreneurial shows - Links below

[07:16 - 14:08] How to Stand Out in a Competitive Market

• Why Trevor decided to found Carrot

• The importance of good positioning, and how it can help a business stand out from the competition.

• How online marketing can be used to build a business's reputation and authority

[14:09 - 21:02] Generate Leads Online

• SEO is important to help clients get leads through Google searches

• Improve your branding to make people feel confident in choosing you over the competition

• Trevor discloses why Google paper leads are the best quality and result in the highest profits

[21:03 - 27:40] SEO Tips to Help Your Business Win More Deals

• The importance of brand search and how it helps to build credibility and trust

• SEO should focus on location pages to help buyers find the right house in the right city

[27:41 - 34:24] Content is Key to Building Authority and Ranking High in Google

• You need to focus on content, conversion, and location to build authority

• Figure out who your market is and what service you can offer them

• What steps you should follow once you have a few hundred thousand dollars in revenue

[34:25 - 37:13] Closing Segment

• You should be delegating basic tasks to other people to focus on more important things

• Bring in leaders to take over and step into the functions when things get hard

Want to connect with Trevor? Head to Carrot, the only website that works as hard as you!

Resources Mentioned:

The Entrepreneurial Mindset with Trevor Mauch – Podcast Episode #43

Trevor Mauch – Why Productivity Hacks Don’t Work – Podcast Episode #46

Trevor Mauch – The Big Goal Trap – Podcast Episode #47

Secrets to Hiring A List Team Members with Trevor Mauch – Podcast Episode #50

How to Get Paid What You’re Really Worth with Trevor Mauch – Podcast #58

Creating a Co-working Space with Trevor Mauch – Podcast #62

How Your Bootstrapped Company Can Hire (and Pay) Employees With Trevor Mauch – Podcast #64

Key Quotes:

"When we do really good marketing, we actually are solving problems with that marketing." - Trevor Mauch

"Marketing is how you get leads, but branding is why they choose you." - Sharon Vornholt

"We want to make sure that you're ranking really high with your own website, with testimonials, credibility, and a good about page because that is going to help people build trust and credibility." - Trevor Mauch

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

In the last show, I talked about how to find off-market properties using direct mail marketing. After that show, folks wanted to know, “How do you automate this process so that it’s easier to manage”?

That’s a great question and that’s what I’m going over today. 5 ways to automate your direct mail marketing and increase your response rates. Let's dive in!

Key Highlights:

[00:01 - 04:24] Opening Segment

• How to manage a direct mail process when you're busy

• The importance of a written process for getting direct mail out every month

• Having a written process will help you stay organized and make sure your mailings are sent on time

[04:25 - 08:37] Increase Your Direct Mail Response Rates with Automation

• Having a standard operating procedure for how you will do your marketing is key

• You need a marketing calendar to help plan when and how to send your direct mail

• You should outsource your marketing to a reputable mail house

• What you can do to make marketing easier

[08:38 - 12:47] Closing Segment

• How to set up a marketing system that can be automated, including instructions on how to order direct mail and track results

• Use a company with a CRM that can be used to manage leads and track results

Resources Mentioned:

• Open Letter Marketing:  https://bit.ly/OpenLetterMktg

• Invelo: https://bit.ly/invelosv

• How to Find Off-Market Properties Using Direct Mail Marketing:

https://louisvillegalsrealestateblog.com/find-off-market-properties-using-direct-mail/

Key Quotes:

"Use a company that has the capability to grow with you think big, think down the line and think of making your life easier because at the end of the day, your marketing is what makes you money." - Sharon Vornholt

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today’s show is on how to find off-market properties using direct mail marketing. By focusing on off-market deals, you will get properties other investors miss out on. I have been using direct mail marketing for off-market deals for more than 20 years now. Hands down, it has always been my best source of leads. The secret sauce is creating an exceptional experience for sellers each and every time. If you want to know how you can create that experience for sellers check out “How to Scoop up Off Market Deals by Creating a Memorable Experience with Sellers”.

Key Highlights:

[00:01 - 04:28] Opening Segment

• How to find off-market properties with direct mail marketing

• Why off-market and probate deals are one of the most profitable

• Focus on off-market deals, so you can get properties that other investors miss out

[04:29 - 13:43] How to Find Off-Market Properties

• Why direct mail marketing is a great way to reach out to potential investors and build rapport

• Make sure your message has to be on target with the person you're mailing

• When it comes to mailings, you should be frequent and consistent

• If you can't help someone, be honest and let them know that you're not the best option for them

[13:44 - 16:50] Closing Segment

• Direct mail marketing is an effective way to reach out to potential customers, but it's important to be diligent in returning calls and emails.

• Provide exceptional customer service to create a memorable experience

If you want to learn more about how to generate an endless stream of motivated seller leads for your business with probates, check out my course, Probate Investing Simplified

Key Quotes:

"The secret sauce to success with direct mail marketing campaigns and off-market deals is to provide exceptional customer service and to always do what you say you're going to do in an honest and ethical way." - Sharon Vornholt

"Focusing on off-market deals will get you other properties other investors won't get." - Sharon Vornholt

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I have gotten the same question from a number of people recently who want to know what it takes to be a full-time real estate investor. They want to transition from part-time investing to full-time real estate investing, and I can’t think of someone better to talk about this than my guest today, Chris Prefontaine. Listen in as Chris gives you some of his best tips to make this transition. Let's dive in!

Chris has been in real estate for over 30 years, he is a 3-time best-selling author, and he has a wide range of experience that includes new construction as well as both residential and commercial real estate investing. Chris currently purchases 2-5 properties a month in his buying and selling business. He is also a coach, and the host of the popular podcast, the Smart Real Estate Coach.

Key Highlights:

[00:00 - 06:34] Opening Segment

• Chris shares his background and work

• How to become a full-time real estate investor

• Chris' business was built after the 2008 crash when he decided not to take out bank loans and risk exposure again

[06:35 - 15:36] Building a Business: Tips from a Real Estate Mentor

• How Chris became a coach and how coaches should be held accountable

• How people should match their investing strategies with their strengths and weaknesses

• Chris gives an example of a mentor who he did not agree with and why

• Why doing term deals can be a major advantage in the real estate market

[15:37 - 26:16] Protecting Your Business in a Changing Market

• The option that allows buyers to purchase the property without having to take on any financial burden

• Why sellers are willing to transfer the property to the buyer and leave the loan in their name

• Chris's outlook on how the market conditions have changed since the 2008 recession, and how this affects the way people should do business

[26:17 - 32:35] Closing Segment

• Don't sign bank debt personally

• Find an attorney who is an investor and smart, and have them tweak your contracts to make sure you're protected in case of market fluctuations

• Chris offers free resources that can help you to learn about real estate and make deals

Want to connect with Chris? Follow him on LinkedIn, Instagram, Facebook, Youtube, and Twitter. Check out Smart Real Estate Coach, and join the family that gets results!

Resources Mentioned:

The Smart Real Estate Coach

Key Quotes:

"Whatever niche in real estate you're in. Find someone in the niche that you can trust, that you can get behind morally and ethically." - Chris Prefontaine

"You don't have to sign personally on bank debt and you won't worry as much about market fluctuations." - Chris Prefontaine

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

  If you are having trouble keeping track of your leads, you are going to love this show on this new software called Invelo.

This software is so much more than a CRM. You’re going to learn how to scale your real estate investing business with Invelo.

Justin Silverio is the owner of JS2 Homes, Open Letter Marketing, and Invelo. He has been investing in real estate since 2011, focusing on rehabbing, new construction, wholesaling, and multi-family condo conversions. Let's dive in!

Learn More about Invelo

Just CLICK HERE to learn how you can add this to your real estate investing business and it won't cost you a dime.

Key Highlights:

[00:01 - 09:26] Opening Segment

Justin shares his experience becoming a real estate investor

How technology can be used to scale a business

How a business should approach marketing

[09:27 - 20:30] Helping Investors to Scale Their Businesses

What marketing Open Letter does and its mission

Why it is important to have a community

Why real estate investors need a platform that can house all their data

[20:31 - 29:31] How to Remove Prospects from Your Database Automatically

Issues that real estate investors face when it comes to data management

Justin breaks down the three pillars of Invelo and the plans they have available

The process that can help to remove inactive or outdated records from an investor's database[29:32 - 36:31]

Closing Segment

Justin's tips for growing your business

Want to connect with Justin? Follow him on LinkedIn. Make sure to check out Opening Letter Marketing, and Invelo, a platform for managing and growing your real estate investing business from start to finish!

Key Quotes:

"You have to spend the money to do the things that you want to do to actually grow the business." - Justin Silverio

"For us, the education piece is really important because the more we can educate our customers on proper strategies, they're going to be much more successful." - Justin Silverio

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gal's Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

.

Today we’re going to answer a reader's question which was, “How can investors work with executors during the probate process and build a good relationship with these folks at this difficult time in their life”? The second part of the question was whether the duties of an executor are different than those of an administrator. I’ll answer these questions as well as provide some specifics of both scenarios. It’s important for real estate investors to understand this when working with the niche of probates.  Listen and enjoy!

Key Highlights:

[00:01 - 04:22] Opening Segment

How investors can work with executors during the probate process

Why being knowledgeable about probates puts you in a unique position

[04:23 - 08:40] Understanding How Real Estate Investors Can Work with Executors During the Probate Process

An overview of how probate works

What happens once the probate process is complete

The difference between an executor and an administrator

[08:41 - 11:44] Closing Segment

What you should do if you want to become a bonafide probate investing expert, you can enroll in a course at probateinvestingsimplified.com.

Key Quotes:

"If you're knowledgeable about probates, this puts you in a very unique position when you're compared to other investors." - Sharon Vornholt

"My advice is to use a probate attorney whenever possible because the process goes so much smoother and so much easier." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gal's Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

So many businesses fail every year. When that happens, the big question is, how do you reinvent yourself after a business failure?

My guest today is real estate investor, Rod Khleif. Rod lost 50 million dollars in the last crash, then made it all back and more. So, how do you overcome the failure mindset to reinvent yourself after something like this?

Also, are you living a life that is as fulfilling as possible? Setting goals and creating a burning desire to achieve them is what can make the difference to feel happy with our lives.

Rod Khleif owns multiple businesses, he is a philanthropist who is passionate about business, high performance, real estate, and giving back. He stresses the importance of setting goals, and visualizing what reaching those goals will look like. He surrounds himself with positive people who will help support him on his journey.

Rod discusses how to focus on the good in order to prevent oneself from getting sucked into the negative news cycle. Tune in and learn how to reinvent yourself after a business failure!

Key Highlights:

[00:01 - 08:05] Opening Segment

[08:06 - 19:30] Creating a Successful Life Plan

[19:31 - 30:1] Have A Good Belief System

[30:18 - 37:08] Closing Segment

Want to connect with Rod? Follow him on LinkedIn, Instragram, Facebook, Twitter, and Youtube. Make sure to visit Rod Khleif, and days up to date on everything Multi-Family!

Key Quotes:

“If you don't have a vision board, you're making a huge mistake. And if you're thinking, I'll keep it in my head, you're dead." - Rod Khleif

“The most successful people on the planet have the most intense focus." - Rod Khleif

"Don't limit yourself." - Rod Khleif

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

How do you negotiate the best possible real estate deal? Now, if we were going to be honest, most of us would say that we don't really like negotiation, but it’s a skill we all need to master. Today I have 7 negotiation tips for real estate investors that will make this process a whole lot easier. So if you are very interested in the real estate industry, this episode is definitely for you!

Key Highlights:

[00:01 - 04:23] Opening Segment

An overview of negotiation

Seven negotiation tips that will help make this process easier

[04:28 - 10:08] Negotiation Tips for Real Estate Investors

Do your homework

Know your numbers

Know your desired income

Know what your exit strategies are

Find out what the sellers really want

Don’t beat up the person in the negotiations

Remember that most good deals are created

[10:09 - 10:35] Closing Segment

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Tweetable Quotes:

“Negotiation is not only about money. It might be about terms.” - Sharon Vornholt

“Negotiation is about creating a win-win for everybody that's in the transaction.” - Sharon Vornholt

“Don't just guess. But know what properties are selling for and know the conditions of those properties.” - Sharon Vornholt

Today my guest Bill Powers and I are diving into whether the Airbnb rental strategy is right for you. How would you like to know how to 3x or 4x your rental income in this show by adding Airbnb to your rental portfolio?

You’re going to find a lot of actionable tips and strategies for increasing your bottom line in your real estate investing business. Bill will also dive into why there are really two parts to this business, real estate and the hospitality side of Airbnb.

One invaluable tip Bill has is, “Base your buying decision on annual rents (not Airbnb rents) when you buy the property.”

If you want to gain a deeper understanding of the Airbnb Rental Strategy, this episode is for you!

Bill is a serial entrepreneur with experience in business development, sales management, marketing tactics, and business operations. His expertise arises from the operation of a global consumer products brand as well as management and investment in several small businesses including recent investments in real estate. He has identified market opportunities, built teams of employees/contractors, and secured financing for startup ventures at several organizations during my career.

Key Highlights:

[00:01 - 04:27] Opening Segment

An overview of the Airbnb Rental Strategy

Bill’s journey getting into Airbnb

Why starting an Airbnb business can be lucrative and can help a local business grow

[04:28 - 15:48] The Business of Airbnb

The main sources of Airbnb’s revenue, and how the company has been able to succeed in a small town

Why Airbnb is a viable option for people to earn extra income

How Airbnb conducts research on short-term rentals in order to stay ahead of the competition

[15:49 - 25:00] The Ways That Airbnb Can Help to Grow Its Business

Have a team that is able to handle the organization and customization of the service

How Bill built a successful business by doing it for himself and then expanding into Airbnb

Components you should consider if you're thinking about investing in Airbnb

[25:01 - 26:49] Closing Segment

Bill shares some great advice for those looking to invest in real estate

Want to connect with Bill? Follow him on LinkedIn. Make sure to visit RTO Property, a property consulting company based in Waukegan, IL. They currently manage over 300 units, mostly single-family homes in Lake County, IL!

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Tweetable Quotes:

“Just always envision yourself using a product. And if you can see yourself using it, then thousands of other people can too” -  Bill Powers

“It's the timeshare that pays you because you're making money on it, but at the same time, you can use it a couple of weeks a year." -  Bill Powers

"If you're looking for an opportunity to get into the real estate market, Airbnb is a great way to do it." - Bill Powers

Have you been intentional with your actions in order to generate meaningful results for your business? Being persistent and not giving up easily is essential to achieving your goals and having your business where you expect it to be. In this episode, I have a great conversation with Rafael Cortez about how to succeed in your real estate investing business and how to become a savvy real estate investor, make money, and create passive streams of income. He also explains why you should follow systematic processes and ensure employees are fit for their roles.

Rafael has profitably invested in real estate since 2009, doing everything from fix and flips to wholesaling and more. He has a background in business psychology and is passionate about helping other entrepreneurs succeed through his coaching programs.

Listen and enjoy! 

Key Highlights:

[00:00 - 09:47] Opening Segment

Rafael shares his journey from firefighter to real estate investor

The importance of having a mindset of entrepreneurship and being able to think outside the box

The real estate industry and the challenges and opportunities that agents face 

 Why the key to success in this industry is to build relationships with clients 

[09:48 - 19:20] Having a Mindset of Hustle is More important Than Having a Business Strategy

Why it is vital to understand people's strengths and how to connect the right behaviors with the right roles

To mitigate the risk of turnover and burnout, you should hire for attitude, not just skills

Having systematic processes is necessary to ensure employees are fit for their roles

Rafael’s insights on how to keep a team accountable

[19:21 - 30:25] Be Confident and Have Good Planning

Rafael breaks down the main points of running a business

Why real estate agents should practice taking phone calls before they take appointments

Plugging someone else into your business can be a way to motivate you and recover hours of your day

Rafael explains the hiring process of his company

[30:26 - 35:39] Closing Segment

Don't give up after a short amount of time

Make sure to check out his podcast CEO Pulse Podcast

Want to connect with Rafael? Follow him on Facebook, Instagram, and Youtube. Head to https://www.rafaelcortez.net/, join his CEO pulse community, and be the first to know about the latest entrepreneur trends, hacks, interviews, articles, and free training straight from their source!

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Tweetable Quotes:

“You have to be able to delegate. You can't do everything yourself.” -  Rafael Cortez

“By following a systematic process, businesses can ensure that their employees are fit for their roles and have the necessary skills to be successful." -  Rafael Cortez

"It's people and relationships. We're real estate. It doesn't matter how you see it. It's not so much a transactional business. It's a people business.". - Rafael Cortez

Are you making sure to post meaningful content that allows you to create a strong network? Today, I'll be talking about social media for marketing and branding your real estate investing business. I’ll be sharing relevant strategies to create engaging, detailed content that will help you build an advantage over your competitors and engage better with your followers. So be deliberate about the content you post and make sure that it's valuable for the consumer and not just for your business. Tune in and learn how to implement effective social media marketing strategies! 

Key Highlights:

[00:00 - 06:48] Opening Segment

The role of social media in business and life

Why social media can help them to build trust, generate leads, and recommend their services

Brand awareness ad customer experience are two important factors in marketing

[06:49 - 14:34] Social Media Can Bring Attention to Your Business

The key components you need to know to succeed on social media

The importance of determining where your people are and how to reach them

Use social media to find people who you want to attract

Why doing day in the life type of posts, how you got deals and leads, and success stories are vital

[14:35 - 16:03] Closing Segment

Use social media to find people who you want to attract

Cut long-form content into snippets and send them to people on social media and on other platforms

Use branded images and branded content on social media to create long-term relationships with potential customers

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Tweetable Quotes:

“Carve out a niche and determine what you do better than other people in order to build an advantage when it comes to marketing and branding” -  Sharon Vornholt

“Social media helps you to build trust. It can generate leads and that potentially become deals." -  Sharon Vornholt

"You don't have to spend a lot of time on social media, but you do have to be consistent." - Sharon Vornholt

David Wachs is the founder of Handwrytten.  Handwrytten is a company that has found a way to bring back the lost art of letter writing through scalable, robot-based solutions, that write notes in a pen which makes it virtually indistinguishable from an actual handwritten note.  This platform will let you send notes right from your CRM, your website, apps, or custom integrations. This technology is currently being used by major brands that we all know and trust. Handwrytten is changing the way people and businesses connect.

[00:01 - 05:10] Opening Segment

[05:11 - ] How to Build Rapport with Sellers Using Handwritten Notes

[13:28 - 21:16] How Handwritten Notes will Help You Grow Your Business

[21:17 - 26:21] Closing Segment

Scale your handwritten outreach, creating positive impressions and long-lasting bonds by connecting with David through Handwrytten, Facebook, Instagram, LinkedIn, Twitter, and Youtube.

Thanks for tuning in! 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Tweetable Quotes

“Handwritten notes stand out. Handwritten envelopes have a 300% higher open rate than a printed envelope with a 3x higher open rate than a printed envelope. And then a handwritten card has a 27x greater response rate than a printed card, at least in certain industries.” - David Wachs

“We live in a world where everything is automated. Emails are automated, you can receive the most personalized email in the world and you'll know that it was sent by an algorithm, but the handwritten note can fool you.” - David Wachs

“Handwritten notes do not only get read but they get treasured.” - David Wachs

.

Jeremy Beland started his real estate investing journey in January of 2017. His original markets were in New Hampshire and Massachusetts.  2 years ago, Jeremy started investing in new markets in Buffalo and Rochester in Western New York.  Jeremy started as a wholesaler but has since grown a team that does flips, wholetails, wholesales, and buy and hold rentals in multiple markets. He joined the Air Force when he was almost 34 years old. Jeremy is also a husband and a dad to 5 children.

[00:01 - 06:39] Opening Segment

[06:40 - 15:46] Wholesaling Strategies

[15:47 - 24:07] Choosing Profitable Real Estate Investing Strategies

[24:08 - 28:55] Closing Segment

Connect with Jeremy and get FREEBIES through nhhomebuyersllc@gmail.com, Facebook, and Instagram.  Visit NH Homebuyers LLC and sell your house fast and easy!

Thanks for tuning in!  

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Resources Mentioned

Tweetable Quotes

“To say that you need to be highly educated to do well in this business is not necessarily true, although you should always be educating yourself on this business.” - Jeremy Beland

“Money is definitely in the follow-up.  You have to be dedicated and consistent with follow-up.” - Jeremy Beland

“Real estate is tough but you have to be committed to just keep moving forward. Never quit.” - Jeremy Beland

.

In this episode, we are joined by William Tingle.  William Tingle is the Creator of Sub2Deals.com & Host of The Sub2Deals Show Podcast.  He is a nationally-known real estate investor, investing coach, author, and public speaker.  William had worked in the restaurant business for almost 20 years when in 1999, he ordered a Carleton Sheets Nothing Down course off of a late-night TV infomercial. He read it and took a $5000 advance from a credit card to start his real estate investing career. Exactly one year later he quit his job for good, paid the credit card off, and has to this day never used a penny of his own money for investing.

For over 10 years he operated a real estate business where he wholesaled and rehabbed numerous properties each year but found his real niche in what he calls “Sub2”, buying subject to existing financing. To date, he has taken the deed on over 500 properties, and even though he “retired” in Belize in 2010, he still continues to buy 20 to 25 properties a year in this manner in select markets throughout the United States.  He has trained and coached countless students all over the country to become financially successful real estate investors.

Let’s tune in to his story!

[00:01 - 06:53] Opening Segment

[06:54 - 15:30] Sub2 Deals

[15:31 - 28:53] Sub2 Deal Secrets

[28:54 - 31:34] Closing Segment

Connect with William through YouTube and Instagram.  Check out Sub2Deals.com and The Sub2Deals Show Podcast and join him as he shares the knowledge he learned in almost 20 years of buying and selling the sub2 way.

Thanks for tuning in! 

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Resources Mentioned

.

Today’s topic is about why having a real estate mentor is a must. It’s no secret that you go further (faster) with a mentor. But how do you do that?

In this episode, we are joined by Joe Killinger.  Joe has been in the real estate industry for over 20 years. He is an investor and founder in many real estate-related startup companies, some continue to operate while they have sold others. Joe hosts a YouTube show, “Real Estate Jam Session”, where he has quests come on and talk about their path to success in real estate.

Let’s tune in to his story!

[00:01 - 05:32] Opening Segment

[05:33 - 12:57] The Relationship between Mentor and Mentee

[12:58 - 22:19] Why Having a Real Estate Mentor is a Must

[22:20 - 28:53] Closing Segment

Connect with Joe through joe@joekillinger.co, Instagram, Twitter, and LinkedIn.  Visit his website and don’t forget to subscribe to his Youtube channel.

Thanks for tuning in!  

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

Resources Mentioned

Tweetable Quotes

“You have to interview your mentor as much as they're interviewing you because this is your future.” - Joe Killinger

“You have to sell yourself that make sure it's a good fit. Don't just take the first person that says, ‘Yes, I will mentor you.’” - Joe Killinger

“Don't worry about “Is it perfect? Just get it out and put data out.” - Joe Killinger

Listen in as we talk about building a profitable self-storage business on today’s show.  This is just one more way to add passive income to your business. It’s also a great way to get a significant back-end payday.

My guest today is my friend, Jay Bowman.  Jay is the co-founder of Beyond Storage where he leads the finance, acquisition, and marketing departments in his business. jay has been an active real estate investor since 2001, he is a real estate broker in multiple states, and he has extensive knowledge in the evaluation and purchase of real estate investments.

Jay is also a husband and a dad, and he also personally holds a large portfolio of residential and commercial assets.

Quote:

“I don't think anybody who does, single-family doubts the fact that it can be a grind. The construction aspect of it, whether you're just putting paint up, you're dealing with contractors, you're dealing with inconsistencies, you're dealing with properties here and then over here, and the, and the problems are constantly changing when you have single-family rentals”. -Jay Bowman

Show Notes – Building a Profitable Self-storage Business

This show will give you a great overview of the self-storage business.  Here is just come of what we cover in this podcast:

Want to reach out to Jay?

You can contact Jay one of these ways:

Louisville Gal’s Real Estate Blog

Stop by the Louisville Gal’s Real Estate Blog for more great content and some awesome freebies.

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Today I want to introduce you to a book called, “The Only Women in the Room.”  I have felt like that many times over the last 25 years myself, and finally, someone has written a book about this. 

If you have ever felt lost, alone, or lacking inspiration as a female real estate investor this book is for you.  This book is also for all the men out there that have helped women succeed in this business, and I know there are many that have done that.

Real estate investing has always been a male-dominated field since I first started more than two decades ago.  It was just the way it was much like tradespeople were traditionally male.

This book was compiled by a strong female investor by the name of Ashley L. Wilson.  It features 20 female real estate investors and their stories. To say it is a powerful book would be an understatement.

Ashley L. Wilson

There is a paragraph that Ashley wrote that I would like to share with you because it sums up my beliefs perfectly on this subject.

Ashley says,” Why were women not investing in real estate? In my quest to find the answers to each question, I kept landing on one direct link – the gender divide.  The gender divide is both intentional and unintentional and is witnessed on multiple fronts with the most common one people think of as being the wage gap. Unfortunately, it starts way before you ever enter the workforce; you are born into the divide”.

This is a profound statement. You are born into it!

Ashley’s chapter in this book will open your eyes to how women came to be “in the divide” and she’ll show you a way out.

Here is What You Will Find in the Chapters

This book, “The Only Woman in the Room,” is packed with knowledge from 20 successful female investors from around the country.  It doesn’t matter whether your focus is on residential or commercial real estate investing, you will find stories that will inspire you and also help you move forward when things get tough.  There is someone in this book that has been where you are today who has overcome the same struggles. You will definitely find a role model who is where you want to be that will lead the way as you go down this path they have already traveled.  After all, as female investors, this business has always been about empowering other women.

The Chapters - The Only Woman in the Room

There is so much wisdom in these chapters.  Feel free to pick and choose or skip around but be sure to read each and every one of them. You will learn something from each one of these successful female real estate investors. You will notice one common thread in the book and that is each of these women give back to other women and to their communities in some way.

1. The Key to Financial Freedom by Ashley L. Wilson

I love this chapter because it’s about living life on your terms. Ashley describes the actual moment when she realized the stunningly small number of female investors in this business which led her to write this book. She also has some powerful statistics on the gender divide when it comes to wages, reluctance to invest, education and so much more.  This is a chapter that will open your eyes to the challenges women have always faced but are discussed front and center in this book.

2. Overcoming Adversity and Setbacks to Build a Multi-Million Dollar Portfolio by Anna Kelley

Anna Kelley’s story really drives home that it doesn’t matter where you start from. It’s where you end up that matters. She understands both traditional and non-traditional investments and has purchased, renovated, and rented millions of dollars in real estate all while working a full-time job and raising four children.  If you struggle with venturing into the unknown, her advice is to muster up the determination and grit to relentlessly pursue your dreams, come hell or high water.

3. Life by Design by Grace Yarber

If you’ve ever wondered how someone creates their perfect life; one where you are free to travel while building a business, you’ll find out in this chapter. Grace did it by spending an entire weekend to map out her ideal life.  Once she had her plan it was a matter of implementing it one step at a time. Grace eventually left her full-time job and joined her husband in his business which was flipping single-family homes while keeping some as rentals. Grace realized that passive income through rentals was her ticket to her perfect life.

4. Wasting Youth on Real Estate Brittany Arnason

After high school, Brittany Arnason spent a few years backpacking solo around the world. She bought her first house when she was 18 years old and is a believer in DIY renovations. She has always lived her life by this philosophy, “You’re only young once” and has built her business around this core philosophy of living her life to the fullest. Her focus is long-term buy-and-hold rental properties. Her portfolio consists of single-family homes, duplexes, apartments, and self-storage facilities.

5. Reinventing Yourself by Patricia Red Hawk, MD

Patricia Red Hawk has such an interesting background, to sum it up in a paragraph would just not be possible.  She put herself through college eventually going to medical school where she got that coveted “MD” after her name. After a few years, she decided medicine wasn’t where she wanted to focus her time, so she moved on.  Along the way Patricia served in the California Army National Guard which included a tour of the Middle East, she was a general contractor and is now a kick-ass, innovative real estate investor. Patricia utilizes many investing strategies including BRRRR, fix-and-flip, value add/forced appreciation, and wholesaling.

7. Getting Started by Deborah Nye

People come to real estate investing through many different paths.  Deborah points out some things that as investors we know are truths. Certain things don’t matter your education your age, your background, your financial situation, or your current circumstances. They have no effect on your ability to build a successful real estate investing business. What does matter is your ability to build a team, educate yourself, have a goal, and act.  Deborah has purchased both single-family homes as well as large multi-unit buildings.

7. Allow Your Why to Guide Strategy by Gertrude Mageza

I love that Gertrude Mageza starts right out of the gate with, “Begin with your why.”  When things get tough (and they will) your why is the thing that will carry you through those times and propel you toward success.  As she points out, real estate is not a get-rich-quick business. It is a build wealth slowly business. Grace lays out the first steps, doing your first deal, and the many steps in the middle on the way to building and scaling a successful business. Grace grew her business from two units to seventy units in just twelve months and now has a multi-million-dollar investment business.

8. Transitioning to an Entrepreneur by Palak Shah

Palak beautifully lays out the struggles of having a baby in her 30s while working a demanding corporate job as an engineer.  Taking the leap of faith to leave your corporate job behind and dive headfirst into entrepreneurship is not an easy decision.  She lays out the formula for becoming a single-income family. Palak also dives deep into the bottlenecks she encountered along the way and how she solved them.  These are very much the same bottlenecks most investors encounter along the way, so these are valuable lessons. Palak has invested in real estate for many years. It is her passion to empower other investors to pursue entrepreneurship through real estate investing to live an empowered and financially free life.

9. Channeling to Profits by Rebecca Shea.

We are two marketing nerds (Beka and me) and I love her for that. Beka Shea is a former mechanical engineer. Prior to real estate investing she also served as an officer in the US Navy. We all know that marketing is how you get leads in the door, but how do you actually do that?  What you’ll learn from my friend Beka is that you’d better know your numbers if you’re going to be successful. It’s up to you to dig into the data and cut the fat out as she would say. In her chapter, Beka gives you a crash course on marketing channels, which numbers are important in your business, and on exactly how to begin to understand the power of data when it comes to growing your business.  Beka has rehabbed over 60 houses and wholesaled over 120 deals.

10. Construction Management Tools by Andresa Guidelli

If you want to know about construction management, Andresa Guidelli is your person. She is not only smart, but she is brave and bold as you will learn in her story. She left home at 14 to attend tech school in Brazil while learning English at night. Over the years she got her college degree as well as her master’s degree.  You are going to get some tips in this chapter on choosing GOOD contractors, managing your projects, procedures to follow, a detailed list of what you need to give your contractor, negotiation tips, and so much more.  This chapter is pure gold.  Andresa is a developer who specializes in full gut renovation projects, new construction and is focusing on building medium to larger commercial development projects. She owns a rental portfolio of both short and long-term rentals. Andresa is the co-founder of InvestHER.

11. Strategic Moments to Build an Empire by Liz Faircloth

Like so many people, Liz Faircloth thought she knew exactly what she wanted to do in life when everything changed.  One of those pivotal moments was when she read the book Rich Dad Poor Dad.  Like so many people, this book changed the way she thought.  The secure career path she had carved out with her college education no longer worked for her.  Liz goes over six strategic moments in this chapter that forever changed her life below:

Observe the masses and do the opposite Get your first deal done fast by finding tired landlords Live below your means Focus, focus, focus Know when to expand beyond your comfort zone Launching the Real Estate InvestHer Movement

Liz co-founded her company with her husband, and they now control close to 700 units of commercial and residential assets. Liz is also the co-founder of InvestHER.

12. The Fruit of Consistent Hard Work by Rebecca Rynkiewicz

Like so many women, Rebecca found herself starting over in her hometown after her divorce. She had been living a life by default, not by design and she was determined to change that. Rebecca had her real estate license, so she made a game plan and followed 3 simple steps every day. She had some tough times before turning the corner, but she did turn things around.  Along the way she met 3 friends that started a house flipping business which allowed her to learn and eventually buy her first flip which she sold for a six-figure payday.  Rebecca is a Realtor who is in the top 1% of agents in the Philadelphia area, as well as a rehabber and a wholesaler.

13. Storing Profits by Corinn Altomare

Corinn Altomare is a classically trained musician turned real estate investor. How is that for a career pivot? Corinn started in real estate investing by purchasing a triplex occupied by inherited tenants in 2 units. A few months later she bought her second property and began laying down a solid foundation of smaller multi-family properties. She and her husband continued acquiring properties through syndication and eventually moved into recession-resistant self-storage.  Corinn will take you through why she loves this type of investment, how to underwrite a self-storage deal, operations, using technology in this business, and more.

14. Acting on Conviction by Kathy Fettke

Kathy Fettke has a story to tell that will put tears in your eyes. After her husband got a devastating diagnosis, she needed to make money fast. Kathy had been a stay-at-home mom for years, and now she needed to earn money while her husband focused on getting better. She learned that she could make $600 per month providing room and board to college students, per bed and that’s how she got her start in real estate. Kathy also learned how to monetize her weekly radio show which led to doors opening for her that she could have never imagined at the time.   Today, Kathy is the co-CEO of Real Wealth, she is a licensed real estate agent, a bestselling author, and an active real estate investor to name just a few things. Her chapter will show you that anyone can turn lemons into lemonade if you are committed.

15. Network Your Way to Millions by April Crossley

I love the way April Crossley compares borrowing and lending money to dating. She says, “I don’t care how much money you have, if I do not like you, I am not dating…umm…I mean borrowing money from you.” Private money partnerships are all about trust, connection, and mutual respect for each other.  And I can tell you that April has mastered this. She learned early on to rely on other people’s money for her deals. Why? Because like many people she didn’t have any of her own. She was a teenage mom on food stamps, turned healthcare worker, turned real estate investor with college debt.  You’re going to learn from April how to find private money partners and how to do deals without ever using any of your own money.  April flips and wholesales between 20-30 houses per year, owns a portfolio of small multifamily rental properties and is also a private lender.

16. Going Alone by Maria Fristrom

What did I learn about Maria Fristrom in this book?  That she is funny as hell.  Maria left her Silicon Valley job in 2016 in search of balance and financial freedom. She was born in Finland but raised in Sweden. Maria took her husband and toddler and moved to back to Finland where she build a multi-million portfolio of properties in just a couple of years as an income-less stay-at-home-mom of two toddlers.  She decided to be different and stage her homes since no one in Finland was staging their properties. Maria has built her business by doing things her way while focusing on buy-and-hold rental apartments using the BRRRR method. 

17. Strength in Numbers by Serena Norris

Serena Norris’ start in real estate could not have been more untraditional. After attending college in Los Angeles then working for a few years as an in-house graphic designer for a high-end men’s fashion company, she returned to her family’s roots.  Both her father and her stepfather were general contractors, so she grew up in and out of remodels at an early age much as I did. I know that’s where my love of real estate comes from.  Serena began her real estate career as an assistant to a house flipper. Today she is the operations/project manager, interior designer, and in-house broker for the same company that specializes in fix and flip and BRRRR single-family properties where she focuses on building scalable, duplicatable systems. Her team has flipped over $40,000,000 in single-family homes.

18. Working with Your Spouse by Melanie Dupuis

Melanie Dupuis and her husband have acquired over 100 apartments/24 properties in just a few short years using creative finance strategies. She was able to quit her full-time job and pursue real estate before turning 40 while raising 3 children. Working with your spouse can be challenging for a lot of people, but she says the best part of working with your spouse is working on your shared goals ad common inspiration together.  She has 5 tips in her chapter that will help you succeed as a couple in this business.  This is a must-read for couples who work together.

19. Riding the Silver Tsunami by Leka V. Devatha

Leka Devatha moved to the US from India more than a decade ago. She had a successful career in fashion merchandising, but it just didn’t feel right.  Leka left her corporate job in 2014 to pursue what she felt was her true calling. Leka’s father was an entrepreneur, and his favorite investment was real estate so it’s no surprise that she shared this same passion. Like most new investors, she got off to a bumpy start. But she hung in there and in six years she knocked out sixty-plus real estate transactions and renovated 40 single-family homes. One project she did was an ADF (an adult family home). You may not be familiar with this strategy, but it is a highly profitable niche with tremendous cash flow for property owners. You are supplying the rental property, and someone else has the hassle of running the ADF.

20. Building a Business Through Social Responsibility by Rachel Street

Today, Rachel Street is a Realtor, contractor, and television host. She is also the owner of a women-owned construction company offering full construction services and design-driven custom homes. However, that isn’t how she started. After the death of her father and the loss of her job at his company, she found herself living on the floor in the bedroom of a shell of a house she intended to rehab. She bought the property without a working kitchen, heat, or air conditioning.  She took showers at the gym and was just surviving. Today, Rachel and her company have been widely recognized for their social entrepreneurship and community service, which includes starting a program to provide free renovations and home repair for those in need. This is how she organically grew her business and her brand.

Get the Book

You can pick up a copy of The Only Woman in the Room on Amazon by Clicking Here.

Louisville Gal’s Real Estate Blog

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In today’s show, I’m going to talk about probate investing: the step-by-step process that real estate investors can easily understand. As you know, consistent lead generation is one of the biggest problems investors have in their business. Once you have a consistent stream of leads, you are able to do more deals and scale your business.

Here is some of what we will go over:

Have Questions?

Feel free to shoot me an email at sharon@sharonvornholt.com

Resources Mentioned in this Show:

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My guest today is Sam Wilson, and we are going to talk about how to scale your real estate business of single-family homes into commercial assets of all types. Many real estate investors have no idea where to begin when it comes to scaling into bigger assets.  In today’s show, Sam tells the story of how he got started, and in the process, he shows you how you can scale your real estate business using many of these same strategies.

Sam is an active investor in Memphis, TN. He invests in self-storage, multi-family apartments, parking lots (who knew), retail, RV parks, and single-family homes.    He also hosts the “How to Scale Commercial Real Estate Podcast,” where he interviews real estate experts to give listeners the tips, tools, and tricks to scale their investment portfolio.

Sam holds his bachelor’s degree in business finance from the University of Memphis and holds his real estate license in Tennessee.  This is a show that will open your eyes to different types of opportunities available to you in commercial real estate.

Be sure to stop by Sam’s website brickeninvestmentgroup.com where you will find a wealth of information on all types of commercial assets. I will put the links below.

Sharon on Sam’s Podcast

To listen to that show on Apple Podcasts, Just Click Here

Listen to The How to Scale Commercial Real Estate Show by Clicking Here.

You can reach out to Sam by email at sam@brickeninvestmentgroup.com or by phone at 901-500-6191

Louisville Gal’s Real Estate Blog

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My guest today is best-selling author Mike Michalowicz, and we are going to talk about his new book, “Get Different, Marketing that Can’t Be Ignored.”

Mike is also the author of Profit First, Clockwork, The Pumpkin Plan, and Fix this Next. Mike has built three multi-million-dollar companies, he is a former small business columnist for The Wall Street Journal, and he regularly travels the world as an entrepreneurial advocate.   

Mike has built his business around his mission to eradicate entrepreneurial poverty. You will notice that all his books are steppingstones not only to accomplishing this huge goal but to making lasting change in your own business.

Quote: “Happiness, you know, is when the right person finds you, and it’s a joyful experience.” -Mike Michalowicz

Show Notes

This show is for every entrepreneur that wants to stand out from a sea of competition.­­ I have been a huge fan of Mikes for a long time, and I personally own all his books. My advice is to pick one and dive in!  

This is just a tiny bit of what we discussed in this show:

Quote: “Differentiate for attraction: have an idea mine: why am I different?” Mike Michalowicz

Mike’s Books

The books are available on his website, Amazon, and Audible.

Reach Out to Mike

Be sure to stop by Mike’s website and check out his impressive content.  You can do that here at MikeMichalowicz.com.

Louisville Gal’s Real Estate Blog

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Today, we’re going to talk about marketing to probate leads, and I have some tips on how to get a better response with your probate letters. We’ll go over the type of mail piece that gets the best results and exactly what you should say in your letters. 

I also have a sample probate letter for you to download.  Not only will you learn how to create letters that get a better response, but in the process, you will begin to build trust with those sellers. 

Another important thing I’ll cover is why you should be marketing to these sellers as a person (using your personal brand) rather than reaching out to these folks as the face of your company.

Show Notes - How to Get a Better Response with Your Probate Letters

Once you learn the basics of this process you can market like a pro to this very lucrative niche.  Here is a sample of what we will go over:

Once you get your letter, this will put you on my list where you will periodically get more free information on niche of probates. You will also hear about any current promotions around my course, Probate Investing Simplified.

If you are listening to this podcast in February of 2022 I am having a special promotion where you can get my course at a juicy discount of 20% off, but it won’t be for long.

Just put the coupon code, “Feb2022” in the box when you check out. Remember that this is a limited-time offer.

To get all the details about the course and discover how you can use this endless stream of leads to generate consistent income in your business just click here: Probate Investing Simplified Here.

Don’t Forget Your Sample Probate Letter

Be sure to get your sample probate letter today, and I’ll send you the special “February 2022” discount link if you join Probate Investing Simplified this month.

If you happen to find this show and this February 2022 discount has expired, grab your freebie anyway and I’ll let you know when there is another promotion.  I don’t have these very often so be sure to get on the list.

You can get your letter by CLICKING HERE. 

Want More Information on Probate Investing?

Be sure to stop by the Louisville Gal’s Real Estate Blog and check it out.

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I get a lot of questions on probates. Today I want to bundle up some of those questions and talk about why I believe everyone can (and should) specialize in probate properties.

Probate properties are not only very lucrative on a deal-by-deal basis, but they provide you with a never-ending source of motivated seller leads month after month, year after year.

At a time when it’s harder to consistently find good deals on the MLS, specializing in probate properties makes more sense than ever.

Show Notes

As real estate investors, we are problem solvers. That’s what we do.  Today I want to really drive home the point of how we can help these sellers while building a thriving business ourselves specializing in probates. Here is some of what we will cover in this show:

Resources Mentioned in this Show

Be sure to grab your freebie at the link below.

Louisville Gal’s Real Estate Blog

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Today we are diving into digital marketing strategies and how they can help you generate leads for your real estate investing business. For many entrepreneurs, adding digital marketing strategies to your business can be a bit intimidating in the beginning. However, today’s guest Bryan Driscoll is here to simplify this for you. If digital marketing is something you don’t want to tackle yourself, he’s here to help.

Bryan is a real estate investor as well as a digital marketing and SEO expert. He is the Co-Founder of Motivated Leads which is a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

Show Notes:

This is a great show if you want some actionable tips for generating leads online.  As a bonus, you’re going to get a million-dollar tip in this show that will greatly change your response rates for your marketing, and it won’t cost you a dime.  All you need to do is implement it!

Want to Get in Touch with Bryan?

Reach out to Bryan to learn more about how he can help you through his website, Motivated Leads, or by sending him an email at Bryan@Motivated-leads.com

Resources Mentioned in this Show

Louisville Gal’s Real Estate Blog

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I have a great show for you today. My guest is David Richter, the author of the book “Profit First for Real Estate Investing”.  David is an active real estate investor who has been involved in closing over 850 deals.  His passion is helping people generate more wealth, reach their financial goals, and have more time to do what they love.

While growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money was coming in, it was going right out the door, and he set out to fix that problem.

David has helped real estate companies completely turn around from going out of business to building cash reserves by using the Profit First cash flow system. You’re going to love this show.

Show Notes

Here is just a tiny bit of what David shared in this show:

Want to learn more about David?

You can get a copy of David’s book, “Profit First for Real Estate Investing” either on his website listed below or on Amazon. 

Want to reach out to David? You can contact him here at Simple CFO

Be sure to check out David’s podcast, Profit First for REI Podcast. It’s an outstanding podcast.

Louisville Gal’s Real Estate Blog

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I have been looking forward to this show ever since I met today’s guest because he knows a lot about probates, and you know how I love probates. Today we are going to dive into probate tips for real estate professionals and investors. If you are a real estate agent that has no idea where to start with probates, I can promise you that Bill is going to pave the way for you.

Bill Gross is a Realtor and a Broker with eXp Realty. He is also an expert on Los Angeles Probate. Bill has been in real estate for over 30 years and has closed THOUSANDS of transactions. He hosts a weekly call to discuss how to get sales in probate, how to engage with probate attorneys as well as other probate-related topics for real estate agents and investors.

This show is for anyone interested in real estate. You’ll find these probate tips are invaluable for both real estate professionals and investors.

Show Notes - Probate Tips for Real Estate Professionals and Investors

Today you will learn how Bill went from computers to real estate and what made him focus on probates in his real estate business.

This is just a little bit of what you’ll learn in this show. 

Want to Reach Out to Bill?

Here are some ways you can do that:

Louisville Gal’s Real Estate Blog

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My guest today is Brian O’Neill of BWK Property Solutions in the Chicagoland area. Brian specializes in providing flexible real estate solutions for both buyers and sellers using creative financing strategies.  Today you’ll learn how to use creative financing strategies to buy and sell property in your own business while helping credit-challenged buyers qualify for a traditional mortgage in 12-24 months.

Show Notes:

Learning how to use creative financing strategies in your business allows you to help people that might not have another option for buying or selling a property.  You’ll learn how to have these conversations, and how to create win-win situations while growing your business at the same time. Here is just a sample of what’s in this show:

Brian’s Website

Be sure to stop by Brian’s Website. You can find him at BWKPropertySolutions.com

If you would like to reach out to Brian, you can do that at Brian@BKWPropertysolutions.com

Louisville Gal’s Real Estate Blog

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Today I want to talk about the power of collaboration, and how it will help you grow your real estate investing business faster than trying to go it alone.

I've had 3 people just in the past week ask me about accountability partners. Even though I wrote about this topic previously, it's obviously something people are still very interested in hearing about.

If you've never had one, you might be confused about why you should have an accountability partner. Not only that, how do you find one, and how do you create a mutually beneficial relationship that will help you grow your business? That's what this episode is about. How to build a better real estate investing business through the power of collaboration.

It's hard to know where to start, but I can promise you this; the power of collaboration is so important that if you don't currently have an accountability partner, finding one should be at the top of your "to-do" list before the new year.  Don't look back next year and realize you didn't take the time to do this one simple thing.

Once you have settled into this whole accountability thing and fully realize the power of collaboration, there's no turning back. You will have a sounding board to help sort through your problems, and they will often be able to help you shorten your learning curve tremendously (or avoid certain problems altogether).

And, let's face it; most of the time our friends and family really don't understand what we do. They have jobs.  Entrepreneurship isn't for everyone so it really helps to have someone that knows what you do and the challenges you face.

You can do that by CLICKING HERE.

Louisville Gal’s Real Estate Blog

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There is a great little book out there by Peter Bregman called “18 Minutes; Find Your Focus, Master Distraction, and Get the Right Things Done". I read this book some time ago. When I came across the book again recently, I thought it was a good time to revisit it. "18 Minutes" is a book about how to find your focus, master distraction, so that you get the right things done. As we all know, getting the right things done can be a daily challenge for many entrepreneurs.

Peter Bregman is a consultant, a national speaker, and he writes business columns for the Harvard Business Review, Forbes magazine, and other publications. He has definitely mastered time management in his own business. It's easy to see that his focus each day is on getting the things done that will help him achieve his annual goals.

Peter has a lot of great suggestions in his book, and here are just a few of them.

In his book, Peter says you need to slow down your momentum; hover above your world and look around. See things as they really are, beyond what you expect things to be, while also focusing on your outcome. This is an extraordinary way to look at things. One other tip he has is to be open to extraordinary potential. How many times does our mindset limit our potential? We are all capable of that. These things will help you to tap into resources and talents that you may have forgotten were there.

Next, ask yourself, what is this year about? What do you want to create? Are there things that are no longer working that you need to let go of?

Peter has a “three-day rule” for getting things off your to-do list. Nothing stays on the list for more than three days. The author believes they will just get in the way of what you really need to get done if you leave everything on your list.

Everything falls into one of these 4 categories after three days:

The real point he is making is that they come off your to-do list. You don’t get weighed down by things that are not your priority now.

Step 1. Your Morning Minutes. (5 Minutes)  Decide what will make this day highly successful. Ask yourself what can you realistically accomplish today. Begin your day with this exercise.

Step 2. Refocus. (8 minutes - 1 Minute For Every Hour )  Set an alarm to ring every hour and start the work that is listed on your calendar. Manage your day hour by hour in order to maintain your laser focus.

Step 3. Your Evening Minutes. (5 Minutes)  At the end of the day, take 5 minutes and review how your day went, and decide if there are any final things you can take care of. Is there anyone you need to update with a call or an email before you finish this day? Also, ask yourself how did I do? How can I make tomorrow better? And finally, take a few minutes and plan tomorrow.

Taking these 18 minutes a day you can save yourself hours of inefficiency, and it will help you to choose your focus throughout the day.

Peter has some good tips for mastering distraction, for holding on to your boundaries (we all need boundaries), and saying no convincingly.  It's often hard to say no even though we know we should.

As he points out, sometimes we get in our own way like when we procrastinate. We let other things take the place of that important job we have avoided tackling. And since he is very human, he also shares some of his “slip-ups” in his own life.

After reading this book, you will probably have a lot of great ideas about what you should do differently whether it is structuring your to-do list around your annual goals and focus or stopping every hour to take a breath and refocus. Whatever it is, choose the one thing that you think will make the biggest difference in your life so that you see positive change year after year. Choose your "one thing" and do it. When you have mastered "your one thing", then choose another one. Rinse and repeat as some folks say.

I would love to know what you do to help maintain your focus throughout the day. For those of you that have small children, if you have some secrets to share, I would love to hear those, and I'm sure other parents would love to hear those also.

I know I do. Check out another one of my favorites, "You Are a Badass" by Jen Sincero BY CLICKING HERE.  It's a good one!

Louisville Gal’s Real Estate Blog

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Today I want to talk about six common real estate investing myths that I hear all the time when I’m talking with other investors. Real estate investing at its core is a pretty simple business. Someone has a property to sell, and you are in the business of buying properties. On the surface, this is a pretty simple business.  However, once you have been in this business for a while, you will see that there are a lot of real estate investing myths and misconceptions about what you can and cannot do.  Today I want to jump in and sort some of those out starting with these common real estate investing myths.

Show Notes: Six Common Real Estate Investing Myths: Fact, Fiction, or a Little of Both?

Here are some of the things you’ll find in this show in this show:

Final Thoughts

I hope I helped clarify these six common real estate investing myths that so many investors have.

The single most important thing when it comes to building a profitable real estate investing business is taking action.  No amount of study, seminars, or courses will do you any good unless you turn that knowledge into action.

I will be talking about this more as we go through the next 30 days, but I would encourage you to spend some time to put together a plan for moving your business forward in the next 12 months.

Louisville Gal’s Real Estate Blog

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Have you ever wondered why some people are successful real estate investors, and other people work really hard, yet they never find success?  It turns out that almost every successful real estate investor has certain traits.  Today I’m going to tell you what I think 8 of the most important traits are that you need to be a successful real estate investor.

Show Notes

Here is just some of what I cover in this show:

These 8 traits are by no means every trait you need to become a successful real estate investor, but I hope is that this information will provide you with a place to start; a place to look at areas you can improve when you are looking at your own real estate investing business.

Reader Questions

This show was inspired by a question from one of my listeners. If you have a topic to suggest or a question you would like answered on the show, you can send me an email at sharon@sharonvornholt.com.

Louisville Gal’s Real Estate Blog

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I know probates can seem pretty confusing for some people. It’s pretty common that real estate investors don’t understand the steps in the probate process, however, once you do, it’s a real game-changer. Adding the lucrative niche of probates to your real estate investing business will make lead generation so much easier, and you’ll definitely see a difference in your bottom line. 

Today I’m going over the only steps in the probate process that you need to concern yourself with.  Armed with this basic understanding of how things work, you can add this never-ending stream of leads to your business.  These leads are unaffected by market conditions which is something you can’t say about most other lead sources. 

Quote: Adding the lucrative niche of probates to your real estate investing business will make lead generation so much easier, and you’ll definitely see a difference in your bottom line. 

Show Notes:

I have a lot of information packed into this short 5-minute show.  Learn the steps in the probate process that matter to us as real estate investors.

Probate Investing Simplified is Open Now

If you are still struggling to get a steady stream of leads in the door for your real estate investing business, now is the time to invest in YOURSELF! 

Let me ask you this...

What would the next 12 months look like if you never had to worry about where your next deal was coming from?  Pretty amazing, right?  Adding probates to your existing marketing strategies will take all that worry off your shoulders.

You can check out Probate Investing Simplified Here.

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Today we're going to talk about 6 strategies for closing off-market deals. So, where exactly do you get the money if you don't have cash in your bank account?

I’ve spent the last couple of weeks talking about off-market deals like probates, absentee owners, and other properties that aren’t listed on the MLS.

When a property is listed on the MLS, thousands of agents (and investors) have access to those properties. So, there’s a lot of competition for every property. That’s the reason I like off-market deals so much. There is so much less competition.

Don't have any cash to invest in real estate? Here are 6 ways to fund your deals.

One thing that makes investors so attractive to these folks selling off-market deals is their ability to pay all cash and close quickly.

These sellers don’t have to wait for a retail buyer to get approved for conventional financing (which can take months). Then, they “hope” the buyers will be approved for a mortgage and make it to closing. They’re not looking for someone that “might” be able to close down the road. They are looking for certainty.

When it comes to closing on these off-market deals, the same question always comes up with investors.  That question is how to pay for those properties. Remember, the promise we make to sellers is, “I will pay all cash and close quickly”.

Let me be clear that a cash buyer is not necessarily one that can write a check for the property, but one that has quick access to cash.  Understanding this is a game-changer.

In today’s show, I have 6 strategies for closing off-market deals so that any investor can show up as a cash buyer.

1. Actual Cash Buyers

First of all, there are people out there that actually are cash buyers.  I’ve sold houses to them. They would come to closing and simply write a check. But I have to tell you, that's not the average investor. Most people have a way to “become a cash buyer”.

2. HELOC's

The second way would be to use the equity in your home or in a rental property. You can leverage that equity and use it for investing in another property. The most common way to do that is through a HELOC or a home equity line of credit. In most cases you can only use 75-80% of your equity, so you won’t be able to take all of the equity out of a property. You can also use the equity in one property to secure a loan for another piece of property.

The 3rd  way that a lot of investors buy property is through a self-directed Roth IRA. With a typical IRA, you put your money in before taxes are withheld and you pay taxes when you take it out. Roth IRAs are funded with after-tax dollars. You’ve already paid the taxes on this money. With self-directed Roth IRAs, you can use the money to buy investment property. There are a whole lot of rules surrounding how all this has to happen, but you just need to know that it’s possible.  You could be using funds in your own Roth IRA, or it might be someone loaning you money from their Roth IRA. The beauty of this is that any money you make off of the property is deposited back into the IRA tax-free.  The money you took out might be for the entire purchase or to simply make a down payment on a property where you combine that with financing from an investor-friendly bank.

This brings me to #4 which is one that a lot of real estate investors use, and that is investor-friendly banks. When we talk about investor-friendly banks, you’re not looking for a big national mortgage company like Wells Fargo.  You are looking for a small, local portfolio lender. So, what’s a portfolio lender? A portfolio lender will generally be a small local bank or credit union that holds a least some of its loans in-house. Most loans like FHA loans are backed by the government, and these loans are not actually held in-house by the bank or mortgage company you borrowed the money from. When you are looking for investor-friendly banks, start your search with local banks.

#5 is hard money loans. A lot of investors use hard money because your credit rarely comes into play with this type of loan. It’s the property itself that the hard money lender looks at. The loan will be secured by the property.  What are the pros and cons of using hard money? One of the cons of using hard money loans is that it’s expensive. Interest rates and up-front fees are costly.

The good thing about hard money is that it's easy to get funding for your deals. If you have a great deal, you will always be able to get that deal funded. If using hard money means you can close on a killer deal, my advice is to use it and don’t worry about the cost.  A lot of investors use hard money. Just factor the costs into the equation when you buy the property. The cost of the money is one of the costs of doing business.

The 6th way you can fund your deal is with private money partners. You should make it a priority to line up sources of private money for your business. There will come a day, when you will need this; when your other sources just won't work for you. Trust me on this one. Private money is different from hard money.

Private money lenders are folks that you might know, or they might be referred to you by people you know. Generally speaking, their rates are more favorable than hard money lenders, but their rates are more than investor-friendly banks. Their rates sit in the middle between these two. Look at these are folks as private money partners. They have some money that’s in the bank earning next to nothing, or possibly they’re looking for something more stable than the stock market. Whatever their particular situation is, they are looking to get a bigger return on their money than they are currently getting. Since the money they are loaning you is always secured by the property, it’s a pretty safe investment.

As an investor, buying houses in decent nice is very important here. Private money partners want to loan money on property in nice appreciating areas where they feel like their investment will be safe. One important thing to point out is that in most cases, they’re not going to want to tie their money up for long periods of time. They won’t be interested in providing long-term financing. Think of these folks as sources of cash for down payments, short-term financing for wholesale deals, or construction loans.

Using OPM or "other people's money" has been the way investors have purchased property for decades. Using OPM gives everyone an equal chance to invest in real estate and build wealth over time. I hope this helps you get a clearer picture of where you can find cash for your deals so that you can confidently put yourself out there as a cash buyer.

Knowledge is power! And, having access to other people's money is a real game-changer.  I hope these 6 strategies for closing off-market deals will help you close more deals!

Louisville Gal’s Real Estate Blog

Stop by the Louisville Gal’s Real Estate Blog for more great content and some awesome freebies.

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Today you're going to learn the special language you must put in every contract when buying probate property.

Probate investing is pretty straightforward in my state. However, there is one sentence that you need to add to every contract when buying a house that's in probate. This will help you avoid potential problems down the road.

I've been investing in probates for a very long time now and generally speaking, buying probate property is no different than buying any other property.  The deal goes smoothly most of the time.  But ... every now and then, that just isn't the case.

There is always an exception to the rule isn't there?

What's the one-sentence you must-have in the contract to buy probate property?

A few years ago I put a probate property under contract exactly like I had always done. I assumed what the executor and the heirs told me was accurate, and that was that the house was ready to be sold.  Now I don't think these folks meant to be misleading, but they had really made a mess of things when it came to settling the estate.  They were trying to do everything themselves which almost never works out the way it should without the help of an attorney.

How did I discover this problem?  I didn't. My closing attorney discovered it out when he ran the title.  This is one point I want to make.  If there is a problem, your attorney or title company will let you know.

This deal took 5 months and many extensions in the contract before we finally made it to the closing table. It was getting those extensions that became a problem for me.  Every time you get close to the end of the time specified in your contract you either need to be ready to close, or you need to get a contract extension. That is unless you have added special language to your contract, and that's what I want to go over today.

There is no law saying you must use an attorney, and some people choose not to. It's been my experience that using an attorney is the one way to avoid most of the common problems I see when the family tries to do it themselves.  A good attorney will save you a lot of time and even more headaches.

*Many thanks to Harry Borders of Borders and Borders who is my attorney here in Louisville, KY. They take care of virtually any problem that comes up with my closings. They are also known for educating investors in this area so that they do things the correct way. When it comes to working with probates, having an attorney involved in the closing is definitely a plus.

Louisville Gal’s Real Estate Blog

Stop by the Louisville Gal’s Real Estate Blog for more great content and some awesome freebies.

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