Podcasts by Category
Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.
- 157 - 148 - Managing Client Expectations: A Guide For Agencies
Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.
Wed, 24 Mar 2021 - 16min - 156 - 147 - Theory of Constraints: What's Hindering Your Agency's Growth?
The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.
Wed, 17 Mar 2021 - 11min - 155 - 146 - A Unified Theory of Business Development Strategy (2021)
Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 10 Mar 2021 - 21min - 154 - 145 - Value-Based Pricing: Is It Right For You?
Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 03 Mar 2021 - 16min - 153 - 144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith
Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.
Wed, 24 Feb 2021 - 39min - 152 - 143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale
Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.
Wed, 17 Feb 2021 - 27min - 151 - 142 - [Interview] The Future of Field Sales with Steve BensonWed, 10 Feb 2021 - 31min
- 150 - 141 - [Interview] Virtual Selling Research with Dave Shaby of RAIN Group
How different is virtual selling versus in-person selling? Find out what the research says, with Dave Shaby of RAIN Group.
Wed, 03 Feb 2021 - 33min - 149 - 140 - [Interview] Selling With Video Emails Is Just Humane with Ethan Beute
Selling with video is the new normal. Learn from Ethan Beute, Chief Evangelist at BombBomb, how video can transform sterile emails into relationship accelerants.
Thu, 28 Jan 2021 - 30min - 148 - 139 - [Interview] Cold Prospecting Emails That Actually Work with Jack Reamer
Learn what it takes to get responses on your cold prospecting emails, from Jack Reamer of Emails That Sell.
Wed, 16 Sep 2020 - 35min - 147 - 138 - [Interview] Virtual Selling with Jeb BlountWed, 09 Sep 2020 - 29min
- 146 - 137 - [Interview] Negotiation Plan Strategy with Jeb BlountWed, 02 Sep 2020 - 27min
- 145 - 136 - [Interview] The Formula For Cold Email Outreach with Kevin DorseyThu, 30 Jul 2020 - 37min
- 144 - 135 - [Interview] What Joke Writing Can Teach You About SalesThu, 16 Jul 2020 - 29min
- 143 - 134 - [Interview] Go For No With Andrea WaltzWed, 01 Jul 2020 - 27min
- 142 - 024 - Do you need more leads, or better selling skills?
If you’re falling short of your revenue goals, you need to make a change. Do you need more leads, or better selling skills? In this episode, I’ll give you some ideas for how to pinpoint the issue(s) – and there are probably more than one.
Sun, 14 Oct 2018 - 28min - 141 - 133 - [Interview] The Truth About Emotional Sales and EmpathyThu, 25 Jun 2020 - 33min
- 140 - 132 - [Interview] 8 Steps to Winning Sales Presentations with Brian BurkhartThu, 18 Jun 2020 - 41min
- 139 - 131 - [Interview] Why Marketing Is Critical to Outbound SalesThu, 11 Jun 2020 - 33min
- 138 - 130 - [Interview] Radical Transparency In Negotiation with Todd Caponi
Learn why radical transparency will help you build trust and have more successful negotiations, with Todd Caponi.
Thu, 04 Jun 2020 - 38min - 137 - 129 - [Interview] Value Planning For Better Sales Calls with Andy Paul
Value planning ensures you'll deliver value to prospects in every interaction, and Andy Paul will teach you how to do it.
Fri, 22 May 2020 - 33min - 136 - 128 - [Interview] How to Sell During the Crisis with Jake Dunlap of Skaled Consulting
Segmentation is the key to selling during the crisis, and Jake Dunlap walks through his approach to segmentation and how he and his clients are finding success with it.
Thu, 14 May 2020 - 34min - 135 - 127 - [Interview] A Smarter Approach to Sales Hiring with Sales Recruiter Amy Volas
Sales recruiting and sales hiring should be done with smarter approach than simply resume and experience collection - Amy Volas shares her approach.
Thu, 07 May 2020 - 36min - 134 - 126 - How to build authority in your market
Learn how to build authority in your market to increase your influence and start getting inbound leads directly to you.
Tue, 05 May 2020 - 25min - 133 - 125 - [Interview] How to Set Next Steps at Every Meeting with Mark Fershteyn of Recapped
Setting next steps is the 80/20 of selling - learn how to do it in every sale in this interview with Mark Fershteyn of Recapped.io.
Thu, 30 Apr 2020 - 29min - 132 - 124 - Storytelling In Sales to Make Your Pitch Stick
Storytelling in sales is one of the most powerful skills available to you - learn why they work, what makes up a story, and how to start using storytelling today.
Tue, 28 Apr 2020 - 21min - 131 - 123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen
Learn how professional services buyers evaluate firms, and how to more effectively sell your services.
Thu, 23 Apr 2020 - 36min - 130 - 122 - Sales Presentations: How to Make Them More Effective Based On How People Learn
Sales presentation could be made a lot more effective if they were created based on how people learn.
Tue, 21 Apr 2020 - 24min - 129 - 121 - [Interview] The Truth About Motivation with Justin Welsh
Justin Welsh discusses his views on whether motivation can be manufactured, or if some people are just naturally more motivated than others.
Thu, 16 Apr 2020 - 38min - 128 - 120 - Sales Motivation Principles That Actually Work
Learn the science behind sales motivation and how to use it so you and your team can stay motivated.
Tue, 14 Apr 2020 - 22min - 127 - 119 - [Interview] Outbound Prospecting In a Crisis with Jason Bay of Blissful ProspectingThu, 09 Apr 2020 - 24min
- 126 - 118 - Remote Selling: The Sales Process for Selling Remotely
Remote selling requires a slightly different sales process, and this episode will help you think through the changes you should make.
Tue, 07 Apr 2020 - 19min - 125 - 117 - Remote Selling: Video Selling and Building Trust Online
Whether you're new to remote selling or you've been doing it for years, you know that building trust is a critical part of the process. In this episode, you'll learn how use video selling to build trust during your remote selling process, along with some other ideas about how to use video in your remote sales process.
Wed, 01 Apr 2020 - 25min - 124 - 116 - Remote Selling: Making the Fast Transition From In-Person to Online SellingThu, 26 Mar 2020 - 22min
- 123 - (Rebroadcast) 081 - Sales Training, Part 4: Value Based Selling Done Right
Relying on pricing and features to sell your services? There's a smarter way to go. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/value-based-selling-done-right-rebroadcast --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Fri, 20 Mar 2020 - 25min - 122 - (Rebroadcast) 079 - Sales Training, Part 2: Finding the PainWed, 11 Mar 2020 - 24min
- 121 - 115 - Sales AI: Tools You Can Use It Right NowWed, 04 Mar 2020 - 29min
- 120 - 114 - Sales AI: Will AI tools take over sales jobs?Wed, 26 Feb 2020 - 22min
- 119 - 113 - Sales AI: Is the revolution coming?
In the first episode of the sales AI series, we’ll cover what artificial intelligence is...and what it’s not.
Thu, 20 Feb 2020 - 19min - 118 - 112 - Pain Points: Do buyers respond more to pain or gain?
Find out if it’s better to focus on your prospect’s pain points or what they stand to gain - and what to do about it.
Wed, 12 Feb 2020 - 21min - 117 - 111 - Personality Test: Can They Help You Sell?Tue, 04 Feb 2020 - 22min
- 116 - 110 - Using Cold Email Email to Get Podcast AdvertisersWed, 29 Jan 2020 - 33min
- 115 - 109 - Selling Services v. Products: What's the Difference?Tue, 21 Jan 2020 - 22min
- 114 - 108 - [Interview] Buyer Isights: How Trust Is Built with Deep Mahajan
Having trust established is the only way to complete a sale. Deep Mahajan, a Senior Director at Nutanix, discusses why trust is so critical, and how to build it with her.
Wed, 15 Jan 2020 - 31min - 113 - 107 - [Interview] Buyer Isights: Finding the Gaps with Bill BallWed, 08 Jan 2020 - 33min
- 112 - 106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors.
Wed, 01 Jan 2020 - 36min - 111 - 105 - Sales Meetings, Part 4: How to End and Follow Up On Meetings
Concluding your sales meetings should always be done in the same way, with distinct goals and outcomes. Because how you end and follow up from the meeting will be the ultimate determinants of your success.
Tue, 24 Dec 2019 - 20min - 110 - 104 - Sales Meetings, Part 3: Running a Successful Meeting
All the planning in the world can’t fix a poorly run meeting. In this episode, you’ll get the secrets behind running successful meetings, why so many people fail at it, and the steps you can take today to make sure you never do.
Tue, 17 Dec 2019 - 21min - 109 - 103 - Sales Meetings, Part 2: How to Plan For a Great Meeting
Want your meetings to be successful? Then you’ll have to take the right steps before the meeting in order to set yourself - and your client - up for success. In this episode, you’ll learn how to plan every meeting so it’s a smashing success. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-meetings-before --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 11 Dec 2019 - 24min - 108 - 102 - Sales Meetings, Part 1: Why Bad Meetings Are Killing Your Numbers
Sales meetings are one of the most important, highest leverage things we do. Yet so many meetings are just...bad. In this series, we’ll cover why meetings are so bad, and how to turn them around asap. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-meetings --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 04 Dec 2019 - 24min - 107 - 101 - Sellers Become Marketers, Part 6: Automating Like a Marketer
Are you managing more and more prospects with longer sales cycles? Then there’s absolutely no way you can keep current on everything you need to do without the help of software and some automation. In this episode, we’ll cover the sales automation you need to accelerate your efforts and deliver a better client experience. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-automation --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 27 Nov 2019 - 26min - 106 - 100 - Sellers Become Marketers, Part 5: How Content Is Shared Inside Companies
Even if you have the most interesting and useful content in the world, it doesn’t matter if no one sees it. Knowing how that content spreads within companies and across networks can mean the difference between huge reach and obscurity. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-content-is-shared --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 20 Nov 2019 - 30min - 105 - 099 - Sellers Become Marketers, Part 4: Content Marketing For Sales Teams
Why did you make the last purchase you made? Because you believed it would help you. Why did you believe that? Information. And usually that information comes from content. Learn the new content marketing imperative, and how sales teams can use it. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/content-marketing-for-sales-teams --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 13 Nov 2019 - 21min - 104 - 098 - Sellers Become Marketers, Part 3: Why Different Is Better Than Best
Want to stand out and be noticed when you sell? You have to be different. And the truth is that different is more important than being the best. Learn why, and what you can do to stand out with product and service differentiation. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/product-differentiation --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 06 Nov 2019 - 20min - 103 - 097 - Sellers Become Marketers, Part 2: Being a Mind Reader With Sales Copy
Developing your mind-reading skills will help you better serve your clients, period. We’ll take a look at how sales copy is developed, the lessons you can apply to improve your sales process and bottom line results. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-copy --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 30 Oct 2019 - 23min - 102 - 096 - Sellers Become Marketers, Part 1: The Seismic Shift In Sales
Sales is going through a seismic shift, and there are two core skill sets you need to stay relevant: consultation, and marketing. Learn why the change is occurring, and the core marketing skills you need to remain ahead of the curve. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-skills-from-marketers --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 23 Oct 2019 - 23min - 101 - 095 - Sales Questions, Part 6: Why Is Now the Right Time?
How likely is your opportunity to close? Timing is a big factor that'll determine the likelihood of success, reveal your clients' drive to change, and help you forecast a more accurate close date. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-questions-right-time --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 16 Oct 2019 - 18min - 100 - 094 - Sales Questions, Part 5: Who Else Is This Affecting?
Whatever’s going on with your client that’s causing them pain, it’s causing other people pain too. You can uncover and leverage that collective hardship by asking this one question. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-questions-who --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 09 Oct 2019 - 20min - 99 - 093 - Sales Questions, Part 4: What Have You Done to Fix It?
The more your client has tried unsuccessfully to fix their problems, the more pain they’ll be in. But have they tried enough yet? Learn how to find out in this episode. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-questions-fix --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 02 Oct 2019 - 23min - 98 - 092 - Sales Questions, Part 3: When Did You Notice the Problem?
When your client notices they have a problem can be just as important as understanding what that problem is. You’ll learn how to find out in this episode. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/salesquestions-when-did-you-notice-this-was-a-problem --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 25 Sep 2019 - 20min - 97 - 091 - Sales Questions, Part 2: How Long Has This Been Happening?
In Part 2 of the #SalesQuestions, we'll find out why it's so important to learn how long your client has been experiencing their pain, and what that can tell you. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/salesquestions-how-long-has-this-been-happening --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 18 Sep 2019 - 18min - 96 - 090 - Sales Questions, Part 1: What's Going On?
Miscommunication is when two people have a conversation but come out with different understanding. This is the first episode for the #SalesQuestions Series in Modern Sales. "What's going on?", a simple question everyone can use to avoid miscommunication. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/salesquestions-whats-going-on --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 11 Sep 2019 - 21min - 95 - 089 - Personal Branding, Part 3: Advanced
In today’s episode, I’ll talk about how you can influence people too and do it at scale by building a personal brand. I’ll tell you why it opens the best kinds of opportunities. What it means to get advanced with your personal branding efforts and the steps you can take to start building today. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-part-3 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 04 Sep 2019 - 27min - 94 - 088 - Personal Branding, Part 2: Intermediate
The idea of “personal branding” is unusual to most people. In this episode, we’ll step it up from the basics to some intermediate steps you can take to build your personal brand. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-part-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 28 Aug 2019 - 25min - 93 - 087 - Personal Branding, Part 1: The Basics
The idea of “personal branding” is unusual to most people. In this episode, learn about the basics of personal branding and how you can get started. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-part-1 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 21 Aug 2019 - 20min - 92 - 086 - Sales Training, Part 9: How to Make Sales Training Stick
Get exercises and ideas for making sales training stick for you and your team. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-make-sales-training-stick --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 14 Aug 2019 - 24min - 91 - 085 - Sales Training, Part 8: Negotiation
In this episode of the SDS training series, we'll talk specifically about negotiating price. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/negotiating-price-dont-negotiate-price --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 07 Aug 2019 - 20min - 90 - 084 - Sales Training, Part 7: Addressing Objections and Talking Money
Learn how to talk about money and objections, including how to address the most predictable ones. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/addressing-objections --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 31 Jul 2019 - 29min - 89 - 083 - Sales Training, Part 6: Account Planning For Complex Sales
Account plans bring together critical information about your customer, your competitors and your sales strategy to nurture existing business in a simple document to ensure each customer is set up for success. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-account-planning --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 24 Jul 2019 - 20min - 88 - 082 - Sales Training, Part 5: Sales Proposals and Sales Presentations
A sales proposal lets you pitch a product or service to land new or repeat business – an ideal way of closing deals. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/creating-winning-sales-proposals-and-sales-presentations --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 17 Jul 2019 - 23min - 87 - 081 - Sales Training, Part 4: Value Based Selling Done Right
Relying on pricing and features to sell your services? There's a smarter way to go. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/value-based-selling-done-right --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 10 Jul 2019 - 20min - 86 - 080 - Sales Training, Part 3: Establishing Gaols With Your Client
As a consultant, it’s important to set well-defined and measurable goals for your clients. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/establishing-goals-with-your-client --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 03 Jul 2019 - 19min - 85 - 079 - Sales Training, Part 2: Finding the Pain, and How Deep It Is
How to find your clients pain to motivate them to take action and buy from you. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/finding-the-pain-and-how-deep-it-is --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 26 Jun 2019 - 23min - 84 - 078 - Sales Training, Part 1: The Serve Don't Sell Method
If your team is operating without a sales process, you need to do something about it—right now. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-sales-process-you-need-to-win-big-clients --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 19 Jun 2019 - 19min - 83 - 077 - 9 Ways to Lose Your Client's Trust
Want to lose your client's trust? Just do any of these 9 things...or don't, if you want to keep their trust. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-lose-trust-with-clients --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 12 Jun 2019 - 24min - 82 - 076 - How to Gain Trust In Sales
Making trust your number one value isn’t just the right thing to do; it’s also good business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/gain-trust-in-sales --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 05 Jun 2019 - 26min - 81 - 075 - [Interview] Outbound Sales and Cold Email with Kevin Warner of Leadium
Let’s talk about how to sell yourself , and how inbound plays a role in this process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/using-outbound-while-still-being-human-with-kevin-warner-of-leadium --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 29 May 2019 - 36min - 80 - 074 - The Best Closing Technique (Is Better Investigation)
So you have a problem: deals aren’t closing fast enough for your liking or maybe you’re just not closing enough of them. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-best-closing-technique-is-better-investigation --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 22 May 2019 - 20min - 79 - 073 - [Interview] The Future of Sales Content with Hubspot CMO Kipp Bodnar
Today, more companies understand the critical role that high-value content plays at every stage of the buyer’s journey, and in particular, the selling process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-future-of-sales-content-with-hubspot-cmo-kipp-bodnar --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 15 May 2019 - 32min - 78 - 072 - [Interview] Cold Email Keeps Getting More Expensive with Forster Perelsztejn of Prospect.io
Want to get people to respond to your cold emails? Learn tips and tricks on how to send better outreach emails that actually get a response. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-escalating-cost-of-cold-email-with-forster-perelsztejn-of-prospectio --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 08 May 2019 - 35min - 77 - 071 - Price Anchoring: Taking the Pain Out of High Prices
Learn about price anchoring and how it is commonly used in pricing to pull the negotiations toward it. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/price-anchoring-how-it-takes-the-pain-out-of-high-prices --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 24 Apr 2019 - 25min - 76 - 070 - [Interview] Lead Qualification Using Sales AI with Francis Brero of MadKudu
Exceed not only ensures that every lead receives a follow-up, but that those leads are nurtured and qualified using artificial intelligence and automation. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/lead-qualification-using-ai-with-francis-brero-of-madkudu --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 17 Apr 2019 - 34min - 75 - 069 - [Interview] Running Remote Sales Teams with Derek Rahn of Lead Genius
Managing remote sales teams creates unique challenges, but you can overcome them. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/managing-remote-sales-teams-with-derek-rahn-of-lead-genius --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 10 Apr 2019 - 44min - 74 - 045 - [Rebroadcast] Expanding Large Accounts
Having large accounts gives you convincing logos and seemingly bottomless revenue opportunities, but tying so much revenue to a single client is a risk, too. In this episode, you'll learn how to diversify and derisk your exposure to your largest accounts. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/rebroadcast-expanding-and-derisking-a-large-account --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 03 Apr 2019 - 14min - 73 - 068 - Don't Be an Order Taker!
You're in the service of your client. So, it's really imperative that you're always doing what's best for them, and that takes investigation. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/order-takers-in-sales-and-how-to-not-be-one --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 27 Mar 2019 - 20min - 72 - 067 - Navigating Complicated Accounts and Their Decision Makers
Developing relationships with influencers can help to establish your decision-making processes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/buying-decision-making-process-and-selling-through-influencers --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 20 Mar 2019 - 20min - 71 - 066 - Minimum Viable Sales Stack: The Sales Technology and Apps You Need
Sales tech is virtually unlimited but...what is the minimum stack you need? You'll get the answer in this episode. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-tech-you-need-for-a-minimum-viable-sales-stack-mvs --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 06 Mar 2019 - 32min - 70 - 065 - Sales KPIs for Consulting and Services Sales
Unfortunately, we are pretty bad at estimating, but we need a way to measure the impact of our actions. Enter: sales KPIs. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-kpis-for-consulting-sales --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 27 Feb 2019 - 26min - 69 - 064 - Sales Process: The Recipe to Make Your Own
You know you can improve your sale, but you're not sure how. Implementing a sales process may be your best solution. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-process-how-to-create-your-own --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 20 Feb 2019 - 22min - 68 - 063 - Losing Clients and Building Resilience
How to deal with loss, and build your resilience so you can move on to the next opportunity faster. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/losing-clients-and-building-resilience --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, 13 Feb 2019 - 22min - 67 - 062 - How to Build Authority As an Expert In Your Market
To be an expert in your field, you must build authority first. You have to both know what you’re doing, and be known. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-build-authority-as-an-expert-in-your-market --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, 07 Feb 2019 - 24min - 65 - 061 - [Interview] Differentiating Your Service with IP with Sean Flaherty of IX
Software products aren’t created just to get things done. Sean Flaherty teaches us how we can utilize software to build experiences through technology.
Thu, 31 Jan 2019 - 45min - 64 - 060 - Can You Change a Stubborn Person's Mind?
When you step out of the comfort zone of selling to familiar markets, can you sell something to a client who doesn't want it?
Tue, 29 Jan 2019 - 14min - 63 - 059 - [Interview] Using SEO to Drive Sales with Dan Shure
Service providers often use SEO to market their business, but ranking as the top result for a search term may not be the most effective method. Dan Shure, SEO Expert at Evolving SEO, shares his tips and tricks to leverage search in marketing online.
Thu, 24 Jan 2019 - 44min - 62 - 058 - Is There One Right Personality For Sales?
Self-awareness can help you to better understand how to improve your personality for sales, and strengthen client relationships.
Tue, 22 Jan 2019 - 18min - 61 - 057 - [Interview] Using Referral Marketing to Drive Sales with Dan Golden
With so many approaches to digital marketing, word of mouth can seem like a thing of the past. Dan Golden of Be Found Online grew his agency through referral programs and simple, friendly gestures, and he shares how you can do it, too.
Thu, 17 Jan 2019 - 33min - 60 - 056 - Overcoming Objections and the Real Meaning of "No"
When we hear any negative statements from clients, we feel the progress of the sale is in jeopardy. Understanding what "no" really means will help in overcoming objections when serving.
Tue, 15 Jan 2019 - 18min - 59 - 055 - [Interview] B2B Content Marketing with Benji Hyam
Some marketers believe that content marketing has no place in a consulting business because content won’t attract the clients their business needs. Benji Hyam, Co-Founder of Grow and Convert, built his agency exclusively on content marketing, and he’ll share how he did it in this episode.
Thu, 10 Jan 2019 - 40min - 58 - 054 - Demonstrating Leadership Through Your Sales Process
Throughout the sales process, clients need leaders to take on the ups and downs that may come. Listening to the client, and providing insight with strategic thinking will set you apart as a leader.
Tue, 08 Jan 2019 - 19min - 57 - 053 - [Interview] Part 2, Getting Professional Services Leads with Clutch
Your search rank position is critical for your agency or consulting business. Clutch.co is an online database with verified reviews, and Ryan Stevens - the #2 at Clutch - will tell you how to optimize your profile and make the most of your Clutch listing.
Fri, 04 Jan 2019 - 21min
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