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Page not found – Talk to the brand with Keshav Naidu

Page not found – Talk to the brand with Keshav Naidu

Naidu Panjabi
Business

The branding and marketing show without the jargon or academic gyaan. If you love brands and are curious to see how marketing teams go about doing the dirty, this is your show.

51 - E24 – Chaitanya Mathur, Global Head of Events – Zomato
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  • 51 - E24 – Chaitanya Mathur, Global Head of Events – Zomato

    Joining us on this episode is Chaitanya Mathur, Global Head of Events at Zomato. He is the man behind their flagship event Zomaland. In this casual conversation, catch us talk about how Zomaland came into inception, the temporary migration to digital events in light of COVID-19, and what brands can except when partnering with a large event.
    Connect with us on social media
    https://www.facebook.com/naidupanjabi/
    https://www.instagram.com/naidupanjabi/
    https://naidupanjabi.com/

    Sound design by Zico (Soutrik Chakraborty)
    https://www.instagram.com/zeek_zico/

    Wed, 22 Jul 2020 - 25min
  • 49 - E23 – Kavan Antani Co-Founder IndieFolio Network

    Making a departure from a pure branding or marketing discussion is this high voltage chat with Kavan Antani. Kavan is the co-founder of IndieFolio Network an ambitious community of Indian creative professionals that aims to bring about some serious change in the gig economy. While the events of 2020 may have turned us into WFH experts, some companies have been gearing towards this and prepping for this long overdue revolution. Catch us as we take a peek into the future of the creative collaboration.
    Connect with us on social media
    https://www.facebook.com/naidupanjabi/
    https://www.instagram.com/naidupanjabi/
    https://naidupanjabi.com/

    Sound design by Zico (Soutrik Chakraborty)
    https://www.instagram.com/zeek_zico/

    Wed, 08 Jul 2020 - 25min
  • 48 - E20 – Vikas Lachhwani


    Our guest on this episode is Vikas Lachhwani, co-founder of MCaffeine, India’s first and possibly most successful caffeinated personal care brand. Vikas is an architecture graduate from IIT Kharagpur, who then pursued a Masters in Urban planning and transportation engineering from the University of Wisconsin - Milwaukee, followed by a research program in marketing from the Lubar school of Business.







    His startup experience includes his time at Mu Sigma in the US, and Zoomcar in India where he was Senior VP Growth and Operations.







    Vikas talks to us about his experiences with building a brand for Millennials, leading a crack team, the importance of metrics and most of all, building lasting connections.















     
    Sat, 30 May 2020 - 29min
  • 47 - E19 – John Thangaraj


    We chat with John Thangaraj in this episode. John is the National Strategic Planning head at FCB Ulka. Join us as we talk about the role of strategic planning in marketing communication, the impact of COVID-19 on marketing efforts and the best approaches to reaching out and connecting with audiences in a manner that resonates. John also shares with us some of their studies and predictions for consumer behaviour for the times that lay ahead of us. 















    Connect with us on social mediahttps://www.facebook.com/naidupanjabi/https://www.instagram.com/naidupanjabi/https://naidupanjabi.com/







    Sound design by Zico (Soutrik Chakraborty) https://www.instagram.com/zeek_zico/







    Show notes -







    https://www.fastcompany.com/90484441/burger-king-france-tweets-out-recipe-for-homemade-whopper-during-quarantine
    Wed, 13 May 2020 - 21min
  • 46 - E18 – Dhiren Amin


    Dhiren is CMO Asia of Kraft Heinz and he is based out of Shanghai. His remit is brand management, driving sales, and marketshare growth for Kraft Heinz brands in China, Indonesia, Papua new guinea, Thailand, Malaysia, Philippines, Singapore, Vietnam, and Cambodia.







    Prior to this, Dhiren was Global Brand Manager for Vaseline Men, and a strategic planner in the advertising agency world where his last role was Head Of Planning for McCann's Mumbai office. During his agency days, he was responsible for multiple EFFIE and WARC wins.Dhiren has also been featured on Campaign Asia's "APAC Marketing Power List" in 2018 and Campaign Asia's "40 under 40" in 2016. He has been a judge on many prestigious awards including the APAC Effies and AOY Asia, two years in a row.















    Connect with us on social media

    https://www.facebook.com/naidupanjabi/

    https://www.instagram.com/naidupanjabi/

    https://naidupanjabi.com/









    Sound design by Zico (Soutrik Chakraborty) 

    https://www.instagram.com/zeek_zico/
    Wed, 29 Apr 2020 - 22min
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