The UnNoticed Entrepreneur

Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.

Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key signals.

With over 20 years helming his firm Universal Accounting, Knecht also shares branding tips and his book "In the Black: 9 Principles to Make Your Business Profitable." One principle: abundance and gratitude lift all entrepreneurial boats, so avoid scarcity mindsets.

Knecht's parting wisdom? "If it's about accounting, it is universal."

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.

Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads.

One key takeaway: "Recognise that if what you’re doing today is working, it’s not going to be working in the future." So stay nimble.

Recommended book: Lemon: How the Advertising Brain Turns Sour by Orlando Wood

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of  Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.

The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.

If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. Let time-tested fundamentals fuse with original thinking to humanise outreach and align teams. Soon you’ll smile at sales, not ads, that deserve the “beautiful” label.

Recommended book:Michael Jackson, Inc by Zack O'Malley Greenburg

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICTand host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.

Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice.

Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations convert organically into new business relationships.

Understand why a personalised approach and exceeding customer expectations have been key to growing an audience and reputation. Appreciate how solving people’s problems generously is Peter’s proven recipe for referrals and word-of-mouth.

Book recommendation: The Hard Thing About Hard Things by Ben Horowitz

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.

Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.

Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.

Follow Ben’s guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don’t change even as technology evolves.

Book recommendations:
Influence by Robert Cialdini
Ogilvy on Advertising by David Ogilvy

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections.

Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates.

Learn how to identify high-value audiences, solve their problems and guide them through their buyer journey. Wendy explains how mapping content to different stages converts more leads.

Discover where AI fits as a content creation tool - and where the human touch is irreplaceable. Wendy stresses the magic of genuine service, listening and empowering your team.

Key lessons for crafting content that wins customers’ hearts.

Book recommendation: Unreasonable Hospitality by Will Guidara

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs.

Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether.

If you know you’ve outgrown current customers but struggle birthing new products, Zach ignites action. Let his self-awareness fuel your own reinvention. Stay master of your brand by not outsourcing key activities counter to character. Start with soul before strategy and build a powerful legacy.

Book recommendation: Grit by Angela Duckworth

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.

Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market. Learn why he cautions entrepreneurs to never just “think” about next steps – take action.

If you need encouragement to make major transitions or consider international expansion, Alex delivers. Let his perseverance through pandemic pandemonium and starting over in a foreign region motivate your own bold moves. Just don’t get stuck struggling to escape that “bowl of jelly!”

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds, Co-Founder of Vision Labs, simplifies the clutter so you know exactly which key performance indicator to check each day.

Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied directly to revenue. Hear what to do when AI still can’t answer your most important business questions.

If you’re weary of combing crosstabs and being directionless, JJ brings clarity. Let him reveal your ideal daily metric to analyse so you always know if marketing tactics are working or need urgent adjustment. Accurate visibility yields confident, nimble decisions.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework.

Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measurement refines your own skills and strategies.

If you’re weary of combing through crosstabs only to remain directionless, Mercer brings clarity. Let him reveal high-impact key performance indicators tailored to your goals. You’ll gain “x-ray vision” to optimise journeys, scale what works and stop lead leaks for good.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Can’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs.

Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the health wake-up call that forced Dave to finally unwind amid startup chaos.

If you constantly crave new creations over stable systems, Dave will help you self-analyze. His candid insights bridge starting up and smart scaling for those wired to invent but not operate. Take heed before you sacrifice sustainability while launching your next rocket.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Does your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox’s flaw exposes most marketing mistakes.

Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending you credibility. Find out the platform Brandon used to snag 100K+ followers and 25K email subscribers.

If you’re pouring blood, sweat and tears into blogs no one reads, it’s time for a new approach. Let Brandon end your frustration by shifting focus from creation to promotion. His strategic perspective on earning links, social proof and visibility will transform your impact overnight.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello, founder of Crunch Growth, woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades.

The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’s foundations when conventional tactics failed.

Learn his systematic approach to truly understanding your target customer. Find out why he warns startups to nail product-market fit before big vision messaging. Let Phil inspire creative attention-grabbing ideas tailored to your unique niche.

If you need affordable ways to launch an unknown product, don’t miss his scrappy growth hacking wisdom. Takeaways abound for fellow bootstrapping founders tired of being unnoticed.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Think niche businesses have limited potential? Roberto Capodieci, CTO of SimFly.io, may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately.

Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies Roberto used to educate suspicious simulation veterans about crypto benefits. Discover how niche YouTubers deliver better conversion than broad influencers.

If you’ve dismissed niche ventures as trivial or tapped-out, Roberto’s story is a must-listen. Let him inspire you to re-examine specialized interests with monetization potential. With the right technology and trust-building, even obscure passions can take off into very real profits.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme, Callum Laing  says stop asking and start offering.

Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a box-checking liability. Discover why he says generously contributing first transcends merely extracting financial gain.

If you aspire to paid governance but lack traditional qualifications, pivot perspective. Let Callum initiate you onto the board of a hungry startup. Growth flows faster when you solve sensitive scaling pains outside boardrooms first.

Read more in Callum’s book “The Boardroom Blueprint”.

Recommended book: 24 Assets by Daniel Priestley

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka, owner and founder of Milwaukee Underground Productions and Focused-Biz, shares his journey from humble side-hustle to 100-plus events a year.

Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insights and planning tools attracts ideal couples. Find out why he automated contracts and built an AI-powered chatbot to capture more leads.

If you dismissed DJing as just spinning discs in clubs, think again. Chris explains the care and coordination weddings require and why specialization pays. Let his embrace of inbound marketing and frictionless funnels inspire your own niche domination plans with a personalized high-touch approach.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation.

Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that combat stress and unlock innovation. Find out why leaders should encourage intrinsic motivators over economic incentives.

If you believe there’s no room for empathy, camaraderie or generosity in your company’s bottom line, Bruno’s book The Art of Compassionate Business will make you think again. Let his research on the tangible impacts of “humanness” inspire you to lead with care and connect teams on a human level. Boost morale, productivity and profits starting today.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Dreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham, founder of WG Title & Law, candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup.

Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side hustles. Hear how he sets boundaries by pricing his personal legal counsel above his other attorneys. Find out what happened when he finally admitted he should be the one selling his startup’s software.

If your creative ideas exceed your bandwidth, don’t miss Taylor’s real-world advice.  Multi tasking may not be illegal, but it certainly isn't productive. Listen to this entrepreneurial journey in the highly regulated legal industry and whilst it may inspire your own dreams of business diversification, take heed of his warning not to spread yourself too thin.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Dream of amassing rental properties, but lack startup capital? Susannah Cole, founder of The Good Property Company, bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank.

Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to personally meet with potential investors.

Susannah also shares her framework for repurposing evergreen social media content and planning posts a full year in advance. Get her top tips for recovering from PR gaffes and keeping your cool when faced with false accusations.

If the idea of holidaying in Barcelona off passive property income appeals to you, don’t miss Susannah’s encouraging rags-to-riches story on this episode. Let her creative real estate financing methods inspire your own entrepreneurial aspirations.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos.

Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases to platforms and individual posts.

Emeric also explains common social media mistakes, like simply repurposing content without fueling engagement. Get his advice on when NOT to prioritize social, plus tips for transitioning inbound marketing to outbound as you scale.

If uncoordinated social media makes you want to log off for good, don’t miss this episode. Emeric’s story will inspire you to strategically streamline your online presence.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Unsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials.

Hear how Annie leveraged books like “1001 Ways to Save Money” to impress employers and land enviable job offers. Find out why she advises entrepreneurs use AI tools to create professional headshots on a budget. Let her “go big or go home” attitude inspire your own content marketing and book launch strategies.

If you feel stuck kickstarting your business without savings or loans, don’t miss Annie’s encouraging story. Her commitment to help people master their finances makes this a must-listen episode for any budding entrepreneur.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to promote your book to the right readers? Learn proven techniques to cut through the noise.

Author DC Palter, author of  To Kill a Unicorn, explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates.

Gain tactics on writing compelling articles that establish your authority while subtly promoting your creative works. Understand why niche beats mass market when resources are limited.

Hear how DC turned podcast guest pitches into book reviews by offering custom feedback on startup decks. Get early access to his next novel combining the drama of Silicon Valley and high stakes cybercrime.

Take away lateral thinking frameworks on gaining visibility through unconventional backdoors to your ideal fans.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue.

Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception.

Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creating multiple income streams through brand stacking complementary offerings.

Hear Giuseppe’s transition from miserable corporate commuter to profitable franchise owner allowing him to prioritise family time. Gain tactics on using your authentic voice and niche knowledge to cut through marketing noise.

Take away a blueprint on building your franchise freedom. Get clarity on whether purchasing a proven business model can help you achieve your definition of success faster.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal.

Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients.

Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money trying to DIY.

Hear a verifiable example of how Josh’s choice to save money cost him $100k and 12 months compared to $10k and 1-month using experts.

Take away an acronym covering the precise methods for injecting cash into your business fast. Get a simple mindset shift that prioritises taking action over motion and prevents busy work.

Tune in to reframe your pursuit of fame into a results-driven approach that earns attention through customer outcomes.

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Struggling to focus your agency’s offerings?

Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism.

Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale.

Get proven relationship-building ideas to convert contacts into customers. Learn the common mistake killing content campaigns and how to fix it.

Hear Brian’s favourite book for delivering radical candour to empower your team. Take away an inside look at the AI trends that agencies are adopting behind the scenes.

Tune in for an transparent peek behind the agency curtain and actionable techniques to streamline systems, boost trust and focus your offerings.

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Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans.

Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making.

Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity.

Take home techniques to deeply understand your audience and create highly relevant stories for them. Receive Geoffrey’s 21-day crash course on nailing a content marketing strategy.

Tune in to uncover the key ingredient missing from most brand stories today. Learn how shifting from vanity metrics to value creation is the path to true influence and community.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions.

Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging.

You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-world needs. Jim shares tactics, like conversation starters, helping sellers exude relevance.

Join us to overhaul your approach, gaining traction and trust. Come away confident to develop personas sparking meaningful connections with customers.

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This Austin based Attorney turned listeners into leads, not just in Texas but around the world.

Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast. 

Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide.

In this episode out today, you’ll hear how Scott provides affiliates with a win-win: sending audiences to his free training and paying hosts for commission.

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Digital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention.

Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships.

You’ll discover tools facilitating automated social sharing on a mass scale. Patrick explains the common mistake of copying others’ branding instead of embracing your uniqueness.

Join us to unlock a content framework ensuring your posts inform and inspire. Come away confident to develop SEO-optimised blogs and graphics showcasing your one-of-a-kind perspective.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Trauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter,  founder of LFY Consulting,  guides founders in rediscovering their purpose.

Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support.

You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “getting the whole pie” trips up entrepreneurs, exploring a mindset shift that brings confidence.

Join us to discover Dr Ritter’s wisdom for becoming the secure, purpose-driven founder you aspire to be. You’ll come away inspired to create an environment that nurtures internal beliefs empowering your wildest visions.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Feel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours.

On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion.

You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that cost her money, why you shouldn't hide behind a website, and how to turn mindset blocks into lessons.

If you’re dreaming of ditching the grind to make a living from what you love, Garin brings the optimism. Tune in now to start feeling excited about what you alone can offer this world.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.

On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional outlets they actually trust.

You’ll also hear Amanda’s pro-tips for affordably building an in-real-life brand, creating shareworthy content, and balancing personal promotion with company loyalty. Whether you’re a startup or enterprise, it’s time to give outdoor advertising another look. Amanda proves mass visibility doesn’t have to mean mass waste.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan, the entrepreneur behind Engage AI. He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nuggets on how focusing solely on LinkedIn can transform your B2B journey.

Curious about AI and its role in your LinkedIn success? We've got you covered. Jason Tan takes us through the nitty-gritty of his platform, Engage AI, which remarkably tailors comments on social media posts. We discuss the indispensability of human involvement in the AI commenting process and how this tool can help you zero in on specific individuals on LinkedIn. Hear Jason's captivating entrepreneurial journey, the hurdles he conquered in building a global brand, and the marketing tactics that propelled his product onto the map. Prepare to be enlightened on the power of attention-grabbing commenting and strategic marketing that can catapult your brand to the top!

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Niches create risk. Learn why diversifying makes better business sense.

Serial entrepreneur Pat Dillonbuilt and sold many niche companies. His experiences showed relying on one vertical courts trouble. Industry fluctuations or shutdowns can destroy overly focused agencies.

Now taking a contrarian view, Pat spreads his digital firm Wiseacross numerous pillars. With budget goals set for each, no one sector sinking means his ship stays afloat.

This articles Forbescontributor still focuses on tailored strategies per client, just across wider waters. He grows by better servicing more industries, not forcing ill-fitting solutions.

The idea? Market dynamics constantly shift. So build adaptable breadth, not narrow depth. Look beyond referrals to own your online presence. Pat ranks sites using custom tech, then consults fully to set clients apart.

For sustainable growth in uncertain times, tune into this episode exploring why niches make risky ditches.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Learn how this fully virtual agency became the best place to work.

Leaving corporate, Wayne Stanley knew brick-and-mortar didn’t fit his national ambitions. He began Bowe Digital as fully remote, yet faced perceptions it wasn’t serious. Converting customers to understand virtual capabilities took effort.

Now, with unrelenting focus on communication and connectivity, Bowe fosters deeply rooted culture across dispersed teams. Dedicated chats, practiced approaches, even non-work bonds maintain that fabric.

Extending culture outward, Bowe partners with clients beyond transactions. Tips share learnings to reciprocally grow. Such genuine service resists cutting ties when times get tough.

If workations tempt distraction, ultimate responsibility and trust prevent that. Bowe’s model runs on it. Now on a 32-hour, 4-day week, freedom still ensures the work works.

Tune in to learn the tools for an irresistible and indispensable virtual business.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Struggling to gain clients? Learn the anti-marketing method to leverage existing assets.

Starting an entrepreneurial journey from corporate life can mean losing footing. Tiago Faria, formerly of Google, struggled himself. Complications nearly sunk him until he simplified his approach. Now he helps other high-value coaches rapidly gain leads through his anti-marketing framework.

By interviewing ideal customers, Tiago creates tailored offerings solving their exact needs. This provides fuel for referral incentives where everyone wins through partnerships. Avoid over-strategising social media. Nurture genuine connections, become the helpful expert. Tweaking current methods beats chasing new tactics.

Learn the three tenets to turn existing materials into an automated lead machine. Gain freedom from complexity, and stay true to yourself, as Tiago did through his viral video pivot. For unlocking potential in what you already have, tune in now.

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Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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What if your marketing efforts could be fearless, effective, and customer-centric, all at once? Get ready to journey with us into the world of savvy entrepreneurship alongside seasoned business owner, Randy Crane. Learn proven techniques from 40-year marketing veteran Randy, the Fearless Marketer. He reveals how to be “fearless” by moving beyond status quo tactics and focusing on the customer’s journey. Randy stresses understanding problems and desired outcomes through research. Then match messaging to the emotions tied to those needs. He advises optimising content - from websites to social posts - for mobile users. Randy sees AI like ChatGPT as an aid but cautions it lacks human connection. Key takeaways include leveraging different platforms for B2B and B2C, and keeping execution authentic. Randy emphasises that inspiring customers requires learning who they are and solving their problems over promoting yourself. Follow his guidance to drive sales by marketing the emotions behind your products.

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Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost. Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear over clever headlines. Key takeaways include defining your core value proposition, hiring for non-genius tasks earlier, and optimizing the 80% of readers who only see headlines. Kelsey emphasizes that copywriting creates results by guiding ideal customers to desired actions through psychology and strategy. Follow her guidance to communicate your unique story and boost conversions across platforms.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Imagine the thrill of getting Gordon Ramsay, the fiery chef himself, to be a brand ambassador for a product you're marketing. Learn how to craft a compelling personal narrative from ad legend Henry Wong. Drawing on decades in advertising, Henry reveals techniques to identify your core essence and attributes. Learn to summarise your story in just six words for brevity and impact. Henry advocates gathering objective feedback from others to shape your perspective. He explains common mistakes like projecting an inauthentic persona. Key takeaways include using classic storytelling frameworks, connecting emotionally through shared experiences, and aligning your brand with your values. Henry emphasises being true to yourself above all. Follow his guidance to develop a strong sense of purpose that attracts your ideal audience. Tell your story powerfully by tapping into timeless human insights.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Struggling to scale your marketing outreach? Learn how to leverage automation to hack growth from entrepreneur Yaron Been. After losing his ecommerce business overnight, Yaron rebuilt by automating repetitive tasks. He explains the difference between defensive automations that save time, and revenue-generating offensive automations. Discover free tools like Microsoft Power Automate to build sequences at scale. Yaron demystifies scraping prospect data and crafting personalised outreach with AI. He shares common automation mistakes like over-engineering and failing to nail the manual process first. Key takeaways include respecting platforms' terms, constantly optimising campaigns, and only automating high-impact tasks. Yaron emphasises that overdelivering value, not tactics, builds customer loyalty. Follow his advice to drive more leads and sales through strategic automations.

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Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS DigitalSeb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes and how planning follow-up in advance helps recoup costs. Get Seb’s top tips on social media content to build your brand. Key takeaways include niche targeting your audience, converting through multiple touchpoints, and keeping funnels simple. Seb emphasises focusing on what works rather than trying every new tool. Follow his advice to drive more sales through strategic automations that earn back your most valuable asset: time.

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How to build the Spotify of the art world.

Hussein Hallakshares how his platform Momentable.artmakes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions. 

Key insights include building community, leveraging the product for marketing, and constantly engaging users. With over 20 years' experience launching companies, Hussein stresses the importance of involving the team and maintaining open conversations. Learn how a mission-driven approach and flipping business models can revolutionize industries. This inspiring episode shows how entrepreneurs driven by purpose and passion can make culture available to all.

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Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides "air cover" for sales, and positions you as an expert. Discover low-cost ways to benefit from PR skills early on. This candid, tactical episode empowers entrepreneurs to strategically communicate their vision and values.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Karl Becker explains the sales strategy that he used to recover after a bankruptcy.

Now he has written that into a book  entitled Iceberg Selling.

On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim James

Karl Becker , Founder and CEO at Improving Sales Performance.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering with agencies operating for 5+ years, mapping customer journeys, and joining exclusive communities. With insights on standing out online, bouncing back after setbacks and building a personal brand, this episode is essential listening for service providers and agency-seekers alike. Discover how to find reliable collaborators so you can focus on what matters most - delighting clients.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

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Are you struggling to keep brand messaging consistency as you sale creation using AI?

As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks.

His solution is BrandGuard, which uses AI models trained on your brand guidelines to automatically check creative assets. 

Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry.

Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrewto create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few raw, real videos. Mark explains how they use natural nootropics to stimulate feel-good dopamine and serotonin. Now Impossibrew sells a beer every 20 seconds, with people enjoying the light buzz without the hangover. Mark offers invaluable tips for any startup on avoiding common traps like overspending on branding and the power of social media authenticity. His mission delivers a delicious alcohol-free alternative that keeps the fun without regret.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered what it takes to build a global franchise?

Join me in this discussion with John Prothro, President and CEO of Foot Solutions. We  explore how John is building Foot Solutions into a successful global franchise business providing specialized foot care and custom orthotics.

What you will learn on this show:
- making a business an attractive franchise opportunity, 
- the importance of having a proven system
- differentiation from competitors with technolgy

And lots more.

Foot Solutions operates 80 locations worldwide, serving customers with foot pain issues and promoting overall wellness through healthy footwear and custom orthotics. John explains how Foot Solutions differs from other providers through its caring, expert service model and advanced use of 3D printing and foot scanning technology.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues.  Now, you can focus 80% of your efforts on the opportunities that move the needle. Magneticallyattract therightcustomers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales.

Mark Osborne's new book, "Are Your Leads Killing Your Business?" create the roadmap to leverage technology and data to attract the right prospects and keep customers locked in.

For our listeners, Mark offers aFREE download of the book. Hurry - applies to first 50.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Promised knowledge and expertise await you in our enlightening conversation with Mike Begg, the savvy CEO and co-founder of AMZ Advisers. This is a deep dive into the vast Amazon marketplace, a tour not just of the immense opportunities that it offers, but also the unique challenges it presents to brand builders and unnoticed entrepreneurs. Mike's knowledge, honed by years of experience, makes him an invaluable guide, offering actionable strategies to make your mark in this competitive market. Expect to understand the dramatic shift of product searches from Google to Amazon, the heightened competition, and the challenges of outbound marketing. 

Strap in for an informative exploration into the cornerstone elements of building a successful brand on Amazon. Begg explains how his company has constructed their brand since 2015, leveraging SEO content, blog content, partnerships, podcasts, and webinars. You'll also gain insights into their content production strategy and their tactics for gaining visibility and backlinks. Mike doesn't just share his secret sauce with us, he also delves into the art of standing out from the crowd with SEO, product images, and sponsored products advertising. This episode is a must-listen for any entrepreneur searching for the right path in the Amazon jungle of opportunities.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Struggling to convert website traffic into sales? Can't figure out your marketing funnel?

Mikael Dia increased conversion rates with his software Funnelytics. Learn how he validated demand with a free planning tool and targeted Facebook group. 

This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing. 

Need to stand out online? Mikael explains how delivering consistent value to your ideal audience is key. 

Finally, hear his inspiring perseverance mindset as a bootstrapped entrepreneur. 

This episode provides practical marketing strategies and an optimization mindset to turn more visitors into customers.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Struggling to articulate your brand story?

Learn how Jackie Bebenroth helps companies find their voice. As founder of Muse Headquarters, she guides brands to reach their potential through positioning and messaging. Discover how entrepreneurs get trapped inside their businesses, unable to see their true value.

Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher prices. Hear an honest story of niche marketing gone wrong when assumptions met reality. Plus, insights on building a personal brand alongside your company without ego.

Key takeaways include standing for something memorable, asking strategic questions, and aligning internal and external perceptions.

Get the free Marketing Playbook here

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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In this episode of The Unnoticed Entrepreneur, I have the pleasure of talking to Femi Opaneye, the brilliant mind behind Pane Ventures. We delve into his expertise in assisting startups with customer acquisition and fundraising.

Pane Ventures specializes in creating pitch decks, business plans, and financial models for startups, while also executing lead generation campaigns.

During our chat, Femi reveals his secret strategies on how to develop a business that's primed for selling, ultimately maximizing your return on your time investment. Stay tuned for some valuable insights!

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Backlinks help improve your search engine rankings, but how do they work and more importantly, how can you get links from other sites to connect to yours?

Dave Schneider,  founder of Shortlist.io explains how to build a reputable backlink profile by building contextual, dofollow links that will increase your search engine rankings and your site’s traffic.

"ElephantDrive brought Shortlist.io's team on to help us improve our organic traffic - they've been nothing short of amazing. We work with them doing on-page SEO, guest articles around the internet and content for our own blog, and it's one of the few vendors we consider to be part of our team. A+

Within 6 months we're seeing a noticable bump in the way google looks at us, and as a result, the traffic we receive."

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 

3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution.  He shares their response, and what happened next to the business.

This a lesson in public relations, crisis management and taking managed risks.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration.

Ali Wing, CEO of  Oobli, an innovative start up in California, explains how they are introducing the  world’s first sweet protein product, challenging the US$40bn sugar industry.
 
Oobli is not another artificial sweetener, but a nature-identical, plant-derived sweet protein, created through biotechnology and fermentation.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Shipping parcels internationally from China can be a major headache for both businesses and consumers. Dealing with containers, taxes, and all the logistics involved can be incredibly time-consuming and frustrating.

Not to mention the costs involved in traditional shipping methods. It's a major barrier for businesses looking to expand their customer base and reach a global market. Plus, customers are often deterred by high shipping costs and long delivery times.

But what if we told you there's a better way?

On this episode of the Unnoticed Entrepreneur, I will be discussing Portless with Izzy Rosenzweig, the revolutionary parcel shipping solution that eliminates the need for containers, taxes, and headaches. With Portless, you can ship your parcels internationally from China, without all the hassle. Say goodbye to long delivery times and expensive shipping fees. It's time to streamline your shipping process and take your business to new heights.  Join me on this episode and discover how to transform your supply chain management. 

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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As a business owner, you've put in countless hours and hard work into building your company. But what happens when it's time to step away and enjoy the fruits of your labour? Without a solid exit strategy, you risk leaving the business with little to no financial security.

You've seen it happen to other entrepreneurs, only 20% of small business owners leave the business with money in the bank. They pour their heart and soul into their business, only to find themselves cash-strapped when the time comes to move on. It's a stressful and disheartening situation that no one wants to face.

In this episode, we dive deep into creating an exit strategy with Darryl Bates-Brownsword, founder of Succession Plus, that ensures you can leave your business with money in the bank. He shares his expert advice, real-life case studies, and actionable steps to help you take control of your financial future. Don't let all your hard work go to waste – tune in to our podcast and discover how you can secure your financial freedom.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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As a small business owner, you know that the customer journey is constantly evolving. With new trends and technologies, it can be hard to keep up and create an effective marketing strategy.

Traditional marketing strategies often fall short in today's fast-paced digital world. Your small business needs a more agile approach that adapts to the changing needs and preferences of your customers.

 On this episode Professor Michael Solomonwill show us how this can be turned into an strength for the entrepreneur, how small businesses have a definite advantage over larger corporations and how to create an agile marketing strategy for your small business. 

He will  share valuable insights and practical tips to help you navigate the ever-changing customer journey and achieve marketing success. Tune in now and stay ahead of the curve!

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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The Chapman Brothers, Elliot and Dom, offer insights into their marketing techniques and how to embrace AI successfully. 

“A must-listen for anyone keen on making their mark.”

As a business owner, staying up to date with the latest B2B marketing strategies and techniques can be a constant challenge. It's easy to miss out on valuable information that could greatly impact your business.

In the fast-paced world of business, it's crucial to stay ahead of the game. But with countless tasks on your plate, finding the time to actively seek out valuable knowledge can feel overwhelming and stressful.

In this episode, we dive deep into the world of B2B marketing with Chapman Capital, a leading expert in the field. With their extensive experience and insights, you'll not only gain valuable knowledge and strategies that can help take your B2B marketing strategy to the next level, you will also learn how to get AI tools to do the heavy lifting and keep the human voice in your marketing. 

Don't let your business go unnoticed – tune in to the Unnoticed Entrepreneur podcast and unlock the secrets of successful B2B marketing. 

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Join us as we raise our glasses to a decade of innovation with Glue Up, a brainchild of the brilliant minds of Eric Schmidt and his partner. Walk with us down memory lane as Eric lays bare the phenomenal journey of transforming Glue Up from a modest husband-and-wife team based in Beijing to a global powerhouse spanning 12 offices and servicing over 1200 clients. Eric uncovers the magic behind how Glue Up simplifies life for organizations by automating membership management and maximizing their event, content, and community value. This is a testament to perseverance, innovation, and global success.

Life in the digital era is anything but stagnant, and Glue Up has proven just that. Through the lens of Eric, we reveal how mobile technology has woven itself into Glue Up's narrative, shaping its development and international expansion. He also elaborates on the importance of technology diversification amidst shifting political landscapes, and how the company's name change and securing the right domain played a pivotal role in their global success. We also explore the strategic role of Glue Up’s community product in preparing the company for global exposure, and how it has adapted to different mobile phone usage across regions.

The journey of Glue Up isn't just about a company's growth; it's about revolution and rebranding. Eric gives us an insider's view of how their rebranding exercises propelled the company's growth beyond events, the significance of having the right tools, and the effective marketing approaches that have propelled Glue Up onto the global stage. Discover how the shift to digital products, effective speed networking tools, and learning from investment missteps, like overinvesting in LinkedIn, have helped shape the company’s trajectory. Join us for an enlightening conversation exploring the ins and outs of building a successful global business.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs, a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered with valuable resources for mastering SEO.

Ever wondered how to attract the right customers for your business? Brent comes to the rescue! He shares insights from his own entrepreneurial journey, discussing the dangers of casting a wide net for maximizing revenue, and offering tips to identify the ideal customers. Learn how to build customer trust, step out of your comfort zone, and ensure your business gets the attention it deserves. Not to forget, he also reveals the details about his free SEO guide. This episode is your golden ticket to mastering the SEO game and avoiding common pitfalls. A must-listen for entrepreneurs seeking to harness the power of SEO.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Are you ready to amplify your business with AI? This episode has you covered! We're sitting down with creative entrepreneur, founder of Digital Surgeons, and podcast host, Pete Sena, to discuss how AI and automation aren't here to replace us, but rather enhance our performance. Pete shares valuable insights on how to harness AI and learn from your business's top performers. We delve into the sphere of content creation, learning how AI can be fine-tuned to think and write like your business's best minds. 

But we don't stop there. We also explore the vast potential of AI and automation in revolutionizing customer experiences. We'll share hands-on tips on how to leverage these technologies to automate mundane tasks and, more importantly, create personalized customer experiences. We're also discussing the balance between AI and human touch, with Pete providing an excellent example from Chewy. So, buckle up and get ready to rethink AI's role in your entrepreneurial journey. In an era where 'AI' is often thrown around as a buzzword, this conversation sheds light on the principles that will drive your lasting success. This episode is a must-listen for entrepreneurs, doers, and dreamers who are ready to unlock the full potential of AI in their business.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Do you often find yourself lost in the entrepreneurial world, unsure of which steps to take next? Business expert and Founder of Online Marketing Muscle, Dean Mercado, shares his unique and transformative 'Clone the Owner' methodology, designed to help entrepreneurs like you, chart a course to success. 

Dean's strategies, the Differentiate or Die and the Unique Marketing Recipe, aim to simplify the business-building process, making navigating and thriving easier, especially in today's challenging times.

As an entrepreneur, the marketplace can often feel overcrowded. In this episode, Dean unveils marketing tactics that you can utilize to work your way through the crowd and make your mark. Whether you're an introvert or prefer not to be in the spotlight, Dean offers practical ways to create engaging content and effectively connect with your audience. 

We also delve into overcoming setbacks and the importance of marketing what you're best at, rather than trying to be a jack of all trades.

Finally, we cannot discount the role of communication in the world of business. Dean and I dissect communication strategies for entrepreneurs, emphasizing the importance of understanding your target market's needs and engaging with your community. We share tips for working with teams and how to make communication a priority.

 

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet, Head of Ipsos, where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else.

Let's take a look at some real-life case studies that show how businesses had to adapt amidst the COVID-19 pandemic. Oliver reveals the secrets behind winning customers over by really understanding their needs and wants. Unearth the mysteries behind why and how people might choose to buy your product with Oliver's tips on asking insightful questions. And, get a glimpse into how the pandemic has shaken up the drinks industry, for better or worse.

Lastly, let's dive deep into the bond between brands and consumer perception. Oliver shares the intriguing tale of how Jägermeister capitalized on their product being used as a shot, reinforcing the significance of a brand in the minds of customers. Ending on a powerful note, we highlight the importance of engaging with your customers to discover how your products can cater to them in a meaningful way. Get ready to decode the enigma of ethnography and its practical implications in entrepreneurship with Oliver Sweet.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Dan Levin, founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality.

Highlights
🚀 Viral Gains assists advertisers with targeted marketing by providing insights and building audiences.

Support the Show.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Ever wondered how technology can significantly enhance school safety? Join us as our esteemed guest, Timber Barker, shares intriguing insights into his pioneering product, Boom Interactive. This revolutionary software is redefining safety protocols in the Arizona school district by enabling the sharing of critical data such as floor plans and sensor information across all devices. It's a game-changer, making IoT sensors, security cameras, and CCTV footage readily accessible. Plus, it utilizes AI to create digital twins of flat floor plans, assisting first responders in school safety navigation.

Navigating the heavily regulated education industry to introduce such an innovative tool isn't a cakewalk. Tune in to hear Timber's fascinating journey and the ingenious strategies employed to market Boom Interactive to various stakeholders, including police chiefs, superintendents, city officials, and even parents. Timber's insights serve as valuable advice for entrepreneurs embarking on a similar path. From building a resonating corporate brand to maintaining regulatory compliance and introducing groundbreaking technology, Timber's journey with Boom Interactive is a captivating tale of innovation, determination, and success. Don't miss out!

Also check out Design with Bubbles by Boom Interactive.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Ever wondered how a wood viscous fabric feels against your skin? Well, Terresa Zimmerman, founder of Wood Underwear, sat with us to discuss her unique brand that's disrupting the men's underwear market with just that. Her journey from tech PR to entrepreneurship is nothing short of fascinating, and she generously shares her experiences and insights. From her decision to focus on Main Street rather than Amazon, to the creation of the company’s standout brand identity using a distinctive orange color and font, Teresa’s story is a must-listen for budding entrepreneurs and anyone interested in innovative products.

Our conversation with Teresa also dives into the nitty gritty of starting a business and bringing a product to market. Teresa shares her early experiences, which involve driving around Los Angeles with her first shipment of underwear, visiting stores and attempting to sell her product. She provides an honest perspective on the challenges of selling something as personal as underwear and shares her thoughts on why outsourcing sales initially may not always be the best approach. We conclude with a discussion about Wood Underwear’s environmental commitment through their partnership with One Tree Planted, which has already resulted in the planting of over 5,000 trees. So tune in, learn something new, and perhaps rethink your underwear drawer too!

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Welcome to the heart of Texas City, with our vibrant guest, Phyllis Williams-Strauder, a barbecue restaurant owner turned brand strategist. She's not just a businesswoman; she's a storyteller, a mentor, and most importantly, a fighter who battled imposter syndrome to build a multi-million dollar brand consultancy. Join us as Phyllis unveils her journey, from the smoky corners of a barbecue joint to the shiny boardrooms where she helps clients build authentic brands. It's not just about Phyllis; it's about her core belief in shifting focus from herself to those she seeks to assist. Get ready for a deep dive into how she transitioned from her prior enterprise, CKL Creator, to establish Brandma's House.

As we navigate the second part of this riveting conversation, Phyllis takes us on a trip deep into her creative mind, revealing her unique approach to personal branding. She's no ordinary guest; she's an open book, literally! Not only has she penned down her journey, but she also shares it via her podcast, both adding an extra layer of connection with her audience. Business owners, brace yourselves for some invaluable advice on understanding your industry and market. Wrapping up our chat, Phyllis discusses her golden rule of trading time for money, outlining why she only takes on ten clients a year. So grab your headphones, sit back, and get ready for a ride into the world of brave and authentic branding.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Can beef jerky really be plant-based? More importantly, can it be commercially successful?

Jade Gray is pioneering the alternative meat movement down under. After spending 20 years in China's food industry, Gray returned home to New Zealand in 2019. 

In this episode, New Zealand entrepreneur Jade Gray joins host, old friend and fellow Beijing EO member, Jim James to discuss how Jade is building a thriving plant-based meat company called Off-Piste Provisions. 

He was inspired to create meat alternatives after analyzing the large carbon footprint of livestock. Off-Piste makes plant-based beef jerky, pork rinds, and other snacks by using pea protein and food technology to mimic meat textures and flavours.
 
Gray talks about the challenges of launching a new category, building a team, getting distribution, marketing to meat reducers vs vegans, and raising capital. He offers tips on how he uses mainstream PR rather than social media, keeps investors engaged continuously, and leverages government grants to establish legitimacy with media and consumers. 

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Ever wonder how to become a standout guest on a podcast? Join us as we dissect this question and more with the expert himself, Josef Schinwald from Guest Experts on Air. Josef shares his secret sauce for selecting high-profile experts that command attention and resonate with large audiences. Prepare to be enlightened as we delve into the importance of targeting popular podcasts with large audiences and how it can significantly boost your reach.

But guess what? It's not all about the guest. In our candid conversation, we also delve into the art of building a compelling personal brand through podcasting. Hear me share my own experiences, including the lessons learned from a few missteps along the way. Josef and I also examine the power of storytelling as a tool to package your expertise. As we wrap up, we share insights on choosing the right guests and preparing them for impactful interviews. So, whether you're an Unnoticed Entrepreneur looking to scale new heights or an aspiring podcast guest aiming for the moon, this episode is packed with nuggets of wisdom you won't want to miss.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Prepare to be amazed as we venture into the mind of Jamie Marshall from Everon, an IT guru leading one of the top 50 managed IT services in the UK. Imagine building your business organically, carving a niche, and effectively leveraging technology to drive growth while sweetening the deal with chocolate brownies! 

That's right, Jamie will share how these elements have been pivotal in Everon's success story. He'll reveal why focusing on regulated industries was a strategic masterstroke and how it's essential to comprehend customer buying cycles. 

If you've wondered how AI technology and tools like Pipe Drive can revolutionize your business, Jamie's insights will blow your mind. He shares the game-changing role of these tools in offering critical metrics for conversion and marketing automation. Learn about Jamie's unconventional "shock and awe" approach to building strong connections with prospects. 

Plus, we'll discuss Everton's innovative educational resources and calculators, including the IT energy cost calculator and the business downtime cost calculator. These tools are not just techy gimmicks; they're conversation starters that help Everon understand and better serve their clients. 

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Want to unlock the world of family offices and funding? Prepare to have your entrepreneurial journey enriched as Leif Hartwig, the founder of WealthVP, spills the beans on this untapped treasure. Tune in as Leif peels back the layers of the funding world, highlighting the key differences between venture capitals and family offices. Discover how Leif's platform, WealthVP, is paving the way for business owners and entrepreneurs to access funding by digitizing a marketplace that primarily relies on word-of-mouth and networking. 

Ever wondered about the nuances of building a two-sided marketplace? Let Leif enlighten you about this as he navigates through the challenges of balancing buyers and sellers, and shares their unique go-to-market strategy. Get a peek into the significance of trust and relationship-building techniques in the family office market. Stick around as Leif dishes on his ambitious goal of raking in over a hundred million dollars in fees from family offices. 

Lastly, sit tight as we dive deeper into the intriguing concept of purposeful entrepreneurship with Lave, seasoned in his field. Gain insights on the importance of values, character, and a positive attitude in entrepreneurship. Learn how to set the right price for your product or service, and how to get noticed in an oversaturated market. This episode promises to be a goldmine of value-driven insights and practical advice for aspiring and established entrepreneurs alike. So plug in your earphones and get ready to take notes because this is one episode you don't want to miss.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Ever wondered how to bridge the gap between technology and sustainability? Let us introduce you to our guest, Matthias Boissonot, founder of Handprint Tech, a company that's revolutionizing the way businesses approach environmental challenges. Handprint Tech has devised an ingenious way of incorporating science to infuse an element of regeneration into customer experiences. Buckle up as we explore the innovative methods they've employed to increase sales across e-commerce and advertising industries. 

In this next chapter, we plunge into the world of digital banking with Matthias. We unravel the groundbreaking strategies that Handprint Tech has been utilizing to engage the younger audience, including their collaborations with banks to develop climate action programs. Listen to Matthias outline how they've helped over 200 companies reach their sustainability goals using LinkedIn, calculators, and lead magnets. Find out how Handprint Tech is not only scaling beyond the startup phase but also making a quantifiable and verified impact on the environment. It's a conversation that will leave entrepreneurs and sustainability enthusiasts buzzing with ideas!

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

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Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter, who's crafted over 80 books and authored 'So Good People Think it's Fake'. Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to establish you as an authority in your field. 

Ever wondered how 'Jobs To Be Done Theory' applies to book writing? Joshua will walk you through it! He shares his experience in writing 'Command Attention, Monetize Your Talent, Stack and Become The Uncontested Authority in Your Niche,' a book that embodies this theory. Delving into how books can be powerful tools to get specific jobs done, he emphasizes on avoiding the trap of overpromising and underdelivering. Joshua further shares valuable advice for entrepreneurs on building authority through comprehensive book writing. Tune in to uncover how you can inspire trust and become the go-to expert in your field through your book.

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Get ready to supercharge your e-commerce business as we sit down with Kyle Stout, the mastermind behind the revolutionary email marketing company, Elevate and Scale. Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle's your man. His comprehensive approach to email marketing, which encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives, is designed to automate your sales, freeing you to focus on other aspects of your business.

Kyle also spills the beans on his ingenious use of video content to promote his business. He believes in the perfect blend of quality and quantity, and his approach to content provides the 'what' and 'why', leaving the 'how-to' to your imagination. This ethos is central to his strategy of training other professionals, a method he suggests often attracts the best clients. Curious about outsourcing your email marketing? Kyle shares a wealth of knowledge about the process, its costs, and how it all works in practice.

But there's more! Kyle goes beyond mere marketing strategies and explores how businesses should navigate different databases and why cold emails might not be your best bet for getting noticed. He offers solid advice on building a brand reputation, emphasizing the power of video content and efficient systems within your business. He also shares two essential tools that keep his team ticking - ClickUp and Loom. Want to connect with Kyle? He's just a website visit or YouTube click away! Join us in this lively discussion and walk away with a trove of invaluable tips for successful email marketing.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered how a father's concern for his child's health could evolve into a multi-million dollar air purifier business? You're about to meet Peter Mann, founder and CEO of Oransi, who did just that. Using his background in operations and marketing with Tech Data and Dell, Peter embarked on a journey to provide a solution for his son's asthma, eventually developing Oransi to fill gaps in a highly competitive market. From understanding customer pain points to creatively outshining rivals, Peter's story is an inspiring testament to the power of entrepreneurship.

But the road to success wasn't all smooth sailing. A cancelled overseas order proved a hard pill to swallow. Yet, Peter turned this setback into a springboard by integrating AI into Oransi's operations. Now, AI and data form a crucial part of their marketing strategies, enhancing productivity and providing invaluable resources to customers. Peter's judicious blend of art and analytics have helped Oransi thrive amidst the pandemic, and he's here to share these invaluable insights with you. If you're an entrepreneur struggling to make your mark, Peter’s advice on marketing, realistic outlook based on solid metrics, and the importance of resilience is sure to resonate with you. Buckle up for an episode brimming with practical strategies, hard-earned wisdom, and inspiring success stories you won’t want to miss.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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What if being authentic could be your superpower in the world of entrepreneurship? Multazim Zia, the 23-year-old founder of The Multi Path, is here to convince you that it absolutely can be! This episode sees me, your host, engage in a deep chat with Multazim, decoding the essence of building an authentic personal brand. Multazim, having established his enterprise at a tender age of 19, brings a fresh perspective to the table. Together, we unravel the crucial difference between authenticity and credibility, with Multazim illuminating the conversation with his personal anecdotes on maintaining genuineness in his practices.

If you've ever wondered how to navigate the world of social media as an entrepreneur, you're in for a treat. We pick Multazim's brain on how he has leveraged his experience as a speaker at Northumbria University to boost his personal brand. Multazim also unveils his unique social media strategy, explaining why Instagram is his platform of choice and how he diversifies his reach via TikTok and LinkedIn. You're guaranteed to walk away from this conversation enriched and inspired, ready to reinvent your personal brand and business. So, what are you waiting for? Tune in and step onto the path of authenticity with us.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe, Australia's first The Construction Coach, who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a distinct brand by embracing thought leadership, allowing her to command the attention of her target audience.

Turn up the volume as we delve into the importance of authenticity in entrepreneurship. Elinor, with her magnetic authenticity, has managed to attract the right audience and initiate meaningful conversations in her field. She's used personal experiences and extensive research to become an expert in understanding problems before offering solutions. She reveals how she's leveraged tangible products, such as her enlightening books and podcast, to provide value and solidify her presence in the market. Tune in to this insightful conversation and learn how to break conventions and build a powerful brand.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Get up close and personal with a powerhouse entrepreneur, Jan Cavelle, as she unveils how a simple kitchen table became the launchpad for a multi-million-pound business. Grab a front-row seat as Jan narrates her journey of spotting a market gap and turning it into a profitable venture of supplying interior designers with furniture. We then take you into the heart of her ingenious strategy, which involved focusing her business on other businesses rather than individual consumers, thus offering them a variety of products and services that kept them coming back for more.

In the latter half, our conversation steers towards how Jan created a brand that sold unseen products and eventually led to her selling the business. Despite scarce resources, Jan's creative spark shone brighter, manifesting in her hand-sketched brochures and audacious cold calls to prospective clients. Intrigued about selling a business? Get an insider's view as Jan and I discuss the nitty-gritty of the buying and selling process, and how she used market intelligence to design successful products. And if you're an entrepreneur seeking to create an authentic brand, you won't want to miss Jan's invaluable words of wisdom about being fearlessly authentic and 'living out loud'. Whether you're a budding entrepreneur or a veteran, this episode is brimming with insights, tips, and motivation to help you turn your business aspirations into reality.

Support the Show.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered about the future of AI and its impact on your everyday life? Join my candid conversation with AI expert and TEDx speaker, Josh Bachynski, where we unravel the world of AI, its possibilities and its pitfalls. Buckle up for an exploration into a future where AI isn't just a tool, but a companion, as Josh introduces us to his AI creation, Kassandra, and other fascinating AI tools like Autobots, AgentGPT, and KeywordSpy.

As we navigate the realm of AI, you'll discover its potential to disrupt yet simultaneously empower us to work more efficiently. Discover why Josh warns against using AI for financial decisions or basic marketing, but advocates for its use as a tool to gauge the zeitgeist or as a sounding board for ideas. You'll also glean insights from Josh's experiences as an early adopter of AI technologies and the power of combining multiple AI systems.

We also enter the realm of marketing and networking, as Josh shares his wisdom on how AI can revolutionize the way we engage with our audience. Learn why personal connections and solid networking are still crucial, even in an increasingly digital age. Hear how to become an 'AI whisperer', harnessing its potential to amplify your existing strategies rather than replacing human touchpoints. Prepare to be challenged, intrigued, and inspired by the world of AI as told by Josh Bachynski.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Want to know the secret to creating a first-time offer that people can't resist? Tune in as we sit down with Craig Andrews, the savvy founder of allies4me, who will reveal the power of an irresistible first-time offer and how it can transform your business. We discuss real-life examples of successful offers, such as Columbia House Records and Bob Stupak's Vegas World, and explore the importance of understanding your customers' lifetime value. Craig also shares his expert tips on crafting offers that are not only hard to resist but also profitable for your business.

In this riveting conversation, we explore the art of constructing offers that provide immediate relief to customers' pain points. Craig introduces us to his FTO squared mini project, a framework that includes five key deliverables to help you create offers that shine in the marketplace. We also delve into how shifting from a selling mindset to a serving mindset can significantly improve your offer creation process. This episode is packed with insightful tips and strategies to help you revolutionize your approach to first-time offers. So, fasten your seat belts and get ready to learn from the master!

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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What if there was an innovative way to transition out of your business while ensuring stability for your staff and clients? This is exactly what our guest, Chris Maslin, Founder of Go EO, managed with a unique concept - the Employee Ownership Trust (EOT). As Chris recounts his successful departure from his accountancy practice using EOT, he uncovers the challenges of a traditional Management Buyout (MBO) and shares the multifaceted benefits of EOT for the business owner and the existing workforce. Whether you're looking to retire or embark on a new venture, this conversation will shed light on EOT's potential to shape your business transition in an advantageous way.

Transitioning to EOT ownership is not a walk in the park, as Chris shares from his own experience. His personal journey is a testament to the importance of clear communication with key staff members during this process. From preparing the staff for the transition, to conveying the message of stability to clients, there are many nuances that need to be navigated. This episode is an eye-opener for entrepreneurs considering EOT as an exit strategy, as Chris breaks down the complexities involved in an honest and insightful manner. So, tune in and uncover the possibilities of an EOT transition for your business.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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How did Tom Jackobs, also known as the Impact Pilot, leverage his theatre skills to captivate clients for his fitness business? That's one intriguing tale you'll hear in our latest chat. From his initial theatre schooling to his exploits in the corporate world and his successful stint as a fitness gym owner, Tom takes us on an incredible journey, emphasizing the power of effective communication in business. His personal transformation is a testament to his dedication and the power of a well-told story.

We dive deeper into the art of creating impactful presentations, guided by Tom's three P's formula. Learn from Tom's experiences on how to assemble a winning sales pitch and captivate your audience with performance elements. His knack for engaging the audience through personal storytelling is sure to inspire. Broadcasting from Taipei, Tom also discusses the importance of giving visibility to unnoticed entrepreneurs. If you're an entrepreneur looking for ways to improve your presentation prowess and make a lasting impact, this episode is not to be missed.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Imagine transforming your brand's online presence, adding depth and engagement like never before. This is the promise we're making in today's episode with our special guest, Chanelle Garrow. Chanelle, a social media maven and entrepreneur, unravels the power of influencer marketing in building brand awareness, trust and rapport. She shares invaluable insights on the importance of a robust strategy, researching influencers, understanding their audience, and the type of content they create. Chanelle believes in the effectiveness of influencer marketing, an approach she considers can be more cost-effective than running ads, and an excellent tool for creating a repository of user-generated content.

What does it mean to truly engage your audience and speak to their pain points? We'll explore this and more during our discussion with Chanelle. We delve into the magic of storytelling, interactive conversations and events, woven into influencer marketing to tailor your solutions. We also stress the need to have a creative digital and social media marketing strategy before embracing influencer marketing. With Chanelle's expertise, we'll navigate the waters of competitor analysis and using third-party apps and websites for gaining deeper data insights. Join us for this enlightening conversation and discover how influencer marketing can be a game-changer for your brand's growth.

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Are you ready to take the leap and bridge the gap between your current skills and the opportunities of the future? That's exactly what we're exploring today with Milan Kordestani, the innovative founder and chairman of Audo. This exciting platform is revolutionizing the way young people approach education and job opportunities. We'll discuss Audo's impressive partnerships with universities and learning platforms, how they tailor courses and certifications to the needs of the future workforce, and the importance of validating these certifications through gig work. Plus, we'll reveal how Audo is integrating gigs directly into their platform to help students land that crucial first job.

Now, let's switch gears. Milan not only discusses his transition from CEO to Chairman but also shares Audo's strategic marketing approach for the 18-24 age group. We delve into how different generations use social media platforms and how this knowledge shapes Audo's marketing strategy. We'll also break down PR, marketing, and startup lessons, looking at ways to use data, feedback, and iteration to make marketing more effective, and why relying on Facebook and Google advertising alone may not be the best approach for startups. This episode is a treasure trove of insights for anyone interested in how education and job opportunities are being revolutionized for the younger generation. So, buckle up and let's navigate the future of education and work together with Milan Kordestani.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand, founder and CEO of Goodman Lantern, about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to consume. Learn how to harness the power of AI for automation and insight in your own content strategy.

In the second half of the episode, we take a deep dive into creating human-centric content with the help of AI. Raj shares his experiences as an entrepreneur and how he's getting his business, Goodman Lantan, noticed in a competitive market. Discover why Google ranks human-centric content higher than AI-generated content and the power of having a mission behind your company. Don't miss this opportunity to learn about the impact of delegation and elevation on your business and revolutionize your content creation strategy with AI!

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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What if there was a device that could remotely measure your swimming pool or hot tub's water chemistry, ensuring crystal-clear water at all times? Meet Ravi Kirani, the founder of my Sutro, who created just that - a floating laboratory that does all the work for you! Join us as we dive into Ravi's entrepreneurial journey, from selling water products to the Indian government to pivoting towards the lucrative 14-million pool market in the US. Discover how Ravi's vision of expanding this technology to other water industries, such as agriculture, drinking water, and food and beverage, could revolutionize the way we manage water resources.

But that's not all - we also get up close and personal with Ravi on the importance of brand building and marketing strategies for my Sutro. Learn how Ravi successfully targeted the right demographic, harnessed the power of social proof, and addressed the company's positioning to his team and investors. Hear about his experience in acquiring early adopters and the role of Amazon in his business. Don't miss this insightful conversation packed with invaluable lessons for entrepreneurs and water enthusiasts alike. Tune in now!

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Discover the secret to building a thriving multi-service business by leveraging the power of your passions! Join us in an engaging conversation with Kevin Palmieri, founder of Next Level University, as he shares his fascinating journey from podcasting enthusiast to successful entrepreneur. With over 815,000 downloads and more than 100 active clients, Kevin has built a robust business offering coaching, software, mentorship, and community - all by staying true to his heart and understanding his audience.

Listen in as we explore the innovative marketing techniques Kevin employs to connect with his audience on platforms like Instagram, Facebook, and WhatsApp, while keeping them engaged with charity events and valuable podcast content. Kevin also opens up about the challenges he's faced in finding like-minded mentors, reminding us that perseverance is key to the entrepreneurial journey. Don't miss out on this opportunity to learn from Kevin's experiences and find out how you can create your own success story by embracing your passions!

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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever found yourself feeling lost in the chaos of modern life, struggling to hear your inner voice? Join us as we chat with Thom Dennis, a seasoned leader with 30 years of experience in organizational change and 17 years in the Royal Marines, to explore how we can reconnect with ourselves and lead through our own personal void. In our conversation, we discuss the value of reflection and creating space for self-discovery, as well as the impact of this on our personal and professional lives. 

As our discussion progresses, we delve into the changing landscape of organizational culture, including the increasing emphasis on well-being, mental health, and inclusion. Thom shares his insights on how leaders can adapt their skills and mindset to effectively manage these evolving workplaces, and the importance of balancing structure with flexibility. We also reflect on the importance of authenticity both for leadership and branding, using Patagonia as a case study. Don't miss this opportunity to learn how to navigate the complexities of modern life and flourish as a leader in this ever-changing world.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered how to stand out in the crowded world of PR and content creation? Join us for an enlightening conversation with Karen Gamba, founder of EXV Agency, who shares her journey from corporate America to creating a successful business that merges traditional PR with unscripted TV. Karen reveals priceless insights for entrepreneurs yearning to make their mark, emphasizing the significance of staying true to oneself and connecting with others authentically - the secret sauce to confident messaging and standing out!

In the latter half of our discussion, Karen delves into her experiences while building a global agency and the value of fostering collaboration between clients and PR agencies. We tackle common challenges, like managing different time zones, and Karen shares how her "Network like a New Yorker" white paper can be applied even in Asia. Don't miss the chance to soak up some wisdom from Karen's wealth of knowledge and experience in PR, content creation, and scaling a business through partnerships and collaboration.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever dreamed of transforming your walls into stunning works of art? Discover the game-changing technology that's making it a reality as we chat with Paul Barron, founder and CEO of The Wallprinter. This incredible machine brings art to life on walls, floors, glass, brick, wood, and more, opening the door for entrepreneurs and businesses to create vibrant wall art in their communities.

Join us as Paul shares his journey from discovering the Wallprinter's potential to becoming its exclusive distributor in North and South America, building a successful business venture in the process. Learn from his personal experiences - both successes and setbacks - as he emphasizes the importance of entrepreneurship, networking, and market research in launching a business. Listen in and get inspired by how Paul's customers are using this innovative technology to elevate their own businesses and create breathtaking wall art, showing that the sky's the limit when passion meets innovation.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Hey there, it's Jim! Today, I'm taking a break from our usual schedule to ask you, our valued listeners, for your feedback on how I can better serve you. With over 600 episodes and nearly 50,000 downloads, my mission has always been to provide unnoticed entrepreneurs with interesting information, people, and tools to help them get noticed, but I want to know how I can improve. So, I'm reaching out to you for your thoughts and suggestions on what you like, what you don't like, and what you want more of from the show. Share your feedback by emailing me at Jim@theunnoticed.cc or leave a voice note on the unnoticed.cc website.

Don't miss tomorrow's episode, where we'll be chatting with the incredible entrepreneur, Paul Barron, who started a unique wall painting business using a machine from China that can paint pictures on buildings, glass, cement, and more. Paul's journey as a mature entrepreneur is not only fascinating but also filled with valuable insights on life and business. So make sure to tune in tomorrow, and do let me know your thoughts on the show. Your feedback is truly appreciated, and I can't wait to hear from you!

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees from across the country.

We dive deep into the importance of proper accounting for small businesses and how Jim has successfully grown Blueprint CFO by building a geographically dispersed team and leveraging technology to stay connected. Discover the inspiration behind the company's name and how they've developed their business brand. Plus, get some top tips from Jim for entrepreneurs starting their own business and learn about the tools he recommends, such as Customer Relationship Management Systems (CRMs) and Power BI, to efficiently manage both marketing and finances. Don't miss this insightful conversation with Jim Downes!

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

How can accounting become more relevant for businesses today? Unlock the secrets of using financial data to improve future performance in our conversation with Jim Downes from Blueprint CFO, a unique South California-based accounting company. 

At 74 years old, Jim started Blueprint CFO at the age of 71 and has since built a talented team that shares his mission of helping clients make the most of their current financial information.

Discover the importance of building a strong team and the golden rule for marketing expenses in this insightful episode. Jim shares his thoughts on how much companies should be spending on marketing, emphasizing the need for tracking the benefits of marketing dollars and ensuring funds are used wisely. 

Don't miss this valuable conversation with Jim, packed with tips and insights for growing a successful business. Keep an eye out for the full 20-minute episode dropping into your feed soon!

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered how a hotel revenue management system can massively scale its operations, reaching over 2,000 clients across continental Europe? Join us for an insightful conversation with Luca Rodella, co-founder of Smart Pricing, as we unravel their expansion strategies and how they overcame initial objections to using their system. 

Luca shares his experience using both inbound and outbound marketing tactics and how incubating Smart Pricing within their own company helped build trust with customers.

Fundraising is crucial for any growing venture, and in this episode, we discuss how Luca has positioned Smart Pricing to attract investors. Not only that, but also learn about the importance of creating a company culture that allows for mistakes and encourages employee engagement. 

Luca shares the strategies he has used to reach potential employees through his social networks, and reflects on the communication mistakes made while scaling the company. Don't miss Luca's overview of his investor pitch and how he conveys the company's story in a compelling manner.

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered how small hotels and apartment complexes can maximize their revenue in real time? Join us as we chat with Luca Rodella, the co-founder of Smart Pricing, an innovative hotel revenue management system that's making waves across Europe with over 2,000 clients. Get ready to discover the story behind Smart Pricing, how they use content marketing to connect with potential customers, and why understanding the daily operations of their clients is essential for their success.

In this engaging conversation, Luca highlights the importance of adapting and changing strategy as a business scales. Learn how clear communication and a well-defined message are crucial for not only attracting clients but also for connecting with individuals outside the industry. Don't miss our full 20-minute episode with Luca, where we discuss the challenges and triumphs of Smart Pricing's journey, coming to your feed soon. Be sure to enjoy, share, and review the Unnoticed Entrepreneur podcast!

https://www.smartpricing.it/

Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

In this episode of The UnNoticed Entrepreneur, host Jim James interviews Haylee Kalani McDonald, a communications consultant from Florida. The discussion revolves around unlocking creativity and its importance for entrepreneurs who often overlook its potential. Haylee emphasises that everyone possesses inherent creativity, which can be tapped into by thinking differently, being open to new perspectives, and maintaining curiosity. She shares her journey from working in a recording studio to venturing into marketing, highlighting the need to grab attention, build a loyal fan base, and harness the psychology behind it.

Haylee also provides valuable tips and tricks for entrepreneurs to get noticed -- she suggests narrowing down ideas by using an impact versus effort scale, prioritising high-impact and low-effort projects, and assigning tasks accordingly. Additionally, Haylee introduces the concept of the "Lightning Decision Jam" as a design thinking approach to streamline meetings and brainstorm solutions effectively. She emphasises the importance of collaboration in enhancing creativity and mentions the benefits of working with others to tap into collective intelligence.

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Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.