Cincinnati Podcast Studio Podcast

Take our FREE Video Podcast Idea Assessment -> https://cincinnatipodcaststudio.com/fit

Book a Discovery Call -> https://cincinnatipodcaststudio.com/discovery

8 Business Moments That Call For a Podcast: From Leadership Change to M&A

Brian Erickson and Josh Lewis have sat across the table from dozens of businesses navigating leadership changes, rebrands, and acquisitions -- and they've watched the same pattern play out every time: silence creates mistrust. In this episode they name the eight specific moments where a video podcast stops being a marketing nice-to-have and becomes the fastest way to keep people from filling the information gap with their own worst assumptions.

In this episode:

- Why treating a conference as a once-a-year event wastes the ten podcasts worth of content sitting in your speaker lineup

- The Deloitte stat on retiring baby boomers ($6.9-9.6 trillion in projected lost output) and why a podcast is the fastest way to capture a retiring expert's institutional knowledge before it walks out the door

- How to use a podcast to stabilize a company through a CEO transition instead of letting the rumor mill fill the silence

- The Harvard Business School research showing communication dips during leadership transitions, and why that gap is exactly when trust erodes fastest

- Why Deloitte found companies that communicate well during M&A retain employees 3.5x more often, and how a podcast becomes the CEO's steadying voice through the deal

- How a podcast turns your sales team's same ten questions into pre-built objection-handling content that shortens the sales cycle

- Why a rebrand isn't just a logo change -- it's a new company language, and a podcast is how you teach it to your whole organization at once

- How Glasshouse Real Estate used podcast clips to recruit new agents by showing candidates the culture instead of describing it in a job posting

Timecodes:

01:16 The 8 moments that call for a podcast

02:17 Trigger 1: Annual conference or event

08:37 Trigger 2: The retiring expert

17:19 Trigger 3: Leadership transition

25:18 Trigger 4: Mergers and acquisitions

37:05 Trigger 5: Your sales team's most-asked questions

44:42 Trigger 6: Rebrand or repositioning

54:11 Trigger 7: Regulatory or industry change

1:01:01 Trigger 8: Recruiting and culture

Resources mentioned:

- Deloitte research on retiring baby boomers and lost institutional knowledge

- Deloitte research on employee retention during M&A

- Harvard Business School research on communication during leadership transitions

- Glasshouse Real Estate (CPS client)

- Zimmer Law's process webinar

- Branding consultant Caleb Roston

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

Follow the studio:

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Instagram: https://www.instagram.com/cincinnatipodcaststudio

Facebook: https://www.facebook.com/cincinnatipodcaststudio

TikTok: https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit

Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery

===

Episode 034: Stop Making Excuses: Every Objection to Starting a Business Podcast, Answered

Brian Erickson and Josh Lewis run the studio behind hundreds of business podcasts, and in this episode they answer the objections and FAQs that come up on nearly every sales call -- straight, with real numbers.

In this episode:

- Why "cost" is really a choice between time or money -- and the real range for a produced episode, from $500 for a bare-minimum session to $2,500 for a fully edited, done-for-you package

- What DIY podcasting actually costs you in hours: about six hours minimum per episode once you know what you're doing, often a full day when you don't

- Why 27 minutes is the shortest length worth making (it matches the average American commute), and why pushing closer to an hour usually gets better content and more usable clips

- What happens to footage that never gets edited or posted -- the wasted guest time, the wasted spend, and the compound interest you never get back

- Why "I'm not cool enough for video" doesn't hold up: if your business already works, you've already proven you're the person your clients need

- Why there's no contract required, but 12 to 18 months is the real minimum commitment before brand awareness actually shows up

- Why hyper-local businesses -- even ones podcasting for an internal audience of 300 employees -- still get real value from video

- The actual disqualifiers for starting a podcast: no time, no money, no clear goal, or nothing you're willing to say in public

===

Timecodes:

01:56 How much does a business podcast actually cost

07:04 The real dollar ranges, from $500 to $2,500 per episode

13:36 How much time a company podcast actually takes

19:07 How long a typical business podcast episode should run

23:05 What happens when you record but never edit or post the footage

28:08 What if I'm not cool enough or good on camera

36:45 Do you have to sign a long contract to start a podcast

46:24 Who should not do a business podcast

===

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

===

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

===

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

===

Follow the studio:

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Instagram: https://www.instagram.com/cincinnatipodcaststudio

Facebook: https://www.facebook.

Download our FREE Topic Strategy Framework PDF ➡️ https://cincinnatipodcaststudio.com/fit

Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery

Brian Erickson & Josh Lewis on Podcast Topic Strategy: The 4-Part Framework for Never Running Out of Things to Say

Brian Erickson and Josh Lewis break down the exact framework they use with every Cincinnati Podcast Studio client to solve the question that stalls more shows than anything else: what do we actually talk about?

In this episode:

- Start with your business goal before you brainstorm topics -- if the podcast doesn't tie to something specific (more leads, more brand recognition, more team culture), it won't survive past month three.

- Your podcast's ICP can be broader than your business's ICP -- cast a wide net to reach the narrower group who actually buys from you.

- Pick the ICP you enjoy working with, not just the ones who spend the most -- your biggest clients aren't always your best-fit audience.

- Define your unique authority one of two ways: what your team is uniquely great at, or the deeper "why" behind what you build. Both work, but pick one on purpose.

- Ask your SEO person and your sales team what questions people already keep asking -- that gap is your next dozen episodes.

- Run your website through an AI tool like Gemini and ask why it isn't ranking for the questions you want to own -- it will tell you exactly what content is missing.

- Don't wait for the perfect topic to start recording -- your first episode won't be your best one, and the reps are what get you there.

- Free tool: run your show idea through the Podcast Evaluator to get a score, a competitor breakdown, and a list of starter episode ideas.

Timecodes:

07:21 -- Start with your business goal

19:41 -- Define who you're actually serving (ICP)

30:24 -- Find your unique authority

40:46 -- Figure out what people are actually asking

52:13 -- Why your first episode won't be your best (and that's fine)

56:44 -- Free tool: the Podcast Evaluator

Resources mentioned:

Podcast Evaluator -- https://cincinnatipodcaststudio.com/podcast-idea-research

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

Follow the studio:

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Instagram: https://www.instagram.com/cincinnatipodcaststudio

Facebook: https://www.facebook.com/cincinnatipodcaststudio

TikTok: https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit

Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery

We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead.

Brian and Josh open up the Cincinnati Business Podcast -- their other show - and audit it live, on camera. A year and a half in, over a million content impressions, and they were still asking each other whether it was worth keeping. This is the full teardown: what was broken, what they're changing, and the three-part framework they use on client shows to make that call.

In this episode:

Timecodes:

00:38 Why we're auditing our own show in public

01:49 V1: The "city name business podcast" play -- and why it drifted

05:15 A million views and still asking "is this worth it?"

07:03 V2: Narrowing the show to our actual ICP

11:55 What finally started working: recognition and a revenue correlation

17:14 Hobby podcast vs. business asset

20:14 The 3 P's: Positioning, Packaging, Promotion

21:22 Positioning: Who is this show actually for?

31:00 Positioning: What do we want the show to do for the business?

41:50 The "will this guest bring me joy?" filter

44:18 Packaging: Visual identity, wardrobe, and show flow

55:19 Promotion: Right content, right platform (the LinkedIn SSI)

59:31 Blog posts, SEO, and sharing credibility with your guest

1:00:29 Why YouTube Promotions was a mistake

1:02:41 Thinking like a media network: billboards and paid placement

1:06:04 "Cold caking" and creating moments of delight

1:11:10 Making it easy for your guest to promote the episode

Resources mentioned:

- The Power of Moments by Chip & Dan Heath

- LinkedIn Social Selling Index (SSI)

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week - so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

Follow the studio:

YouTube: /@cincinnatipodcaststudio

Instagram: /cincinnatipodcaststudio

Facebook: /cincinnatipodcaststudio

TikTok: /cincinnatipodcaststudio

LinkedIn: /cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit

Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery

Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

Brian and Josh break down the exact content sequence they've observed from people like Gary Vaynerchuk, Alex Hormozi, and Codie Sanchez -- the order to build a trusted personal brand if you're starting from zero, and why most people skip the step that actually matters first.

In this episode:

- Why "product before content" is the step almost everyone skips -- and how to document your process if you don't have a product yet

- Why a video podcast works as the hub that fuels every other piece of content you make

- How to turn one long-form conversation into a week's worth of short-form content instead of guessing what to post next

- Why a newsletter converts better than social media -- you own the list, you don't own the platform

- What has to be true before you build an online community (you need a team behind you, not just yourself)

- The real difference between courses (a transformation tool) and webinars (a sales tool)

- Why "share the knowledge, sell the implementation" lets you give away expertise without giving away the outcome

- What a "shredder" is and why some of the biggest creators online have someone whose only job is turning their day into content

Timecodes:

01:25 Step 1: Product before content

07:03 Step 2: Start a video podcast

20:50 Step 3: Short-form content from the podcast

32:21 Step 4: Newsletter

37:11 Step 5: Online community

49:29 Step 6-7: Courses vs. webinars

54:01 Step 8: The "shredder"

Resources mentioned:

Gary Vaynerchuk (Wine Library), Alex Hormozi (Acquisition.com, Gymshark/Gym Launch), Codie Sanchez, Caleb Ralston's six-hour YouTube video

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

Follow the studio:

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Instagram: https://www.instagram.com/cincinnatipodcaststudio

Facebook: https://www.facebook.com/cincinnatipodcaststudio

TikTok: https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All

If you market for a financial advisory firm, a bank, or a credit union, you already know the objections: compliance won't allow it, we'll overwhelm people on social, our advisors and leadership are too busy, we're not "cool" enough. In this episode, Josh and Brian take those objections one at a time and show why video podcasting is the most effective trust-building tool in financial services — and why compliance is a creative constraint, not a wall.

What you'll learn:

- Why compliance officers actually say no (it's narrower than you think) — and how to bring them in as a creative partner instead of a gatekeeper

- How to make a video podcast the hub of your marketing instead of one more thing on your plate

- The repurposing math: one studio session → a full episode + ~14 shorts + email newsletters + blogs

- Why "I'll overwhelm my followers" is an outdated fear in an interest-based, algorithmic feed

- How to pitch the vision to a busy advisor, CEO, or leadership team

- Why "trustworthy" beats "cool" every time in financial content

- Concrete show formats — from a high-net-worth advisory show to a basic-budgeting podcast to an internal CEO podcast — you can launch right now

Chapters:

0:00 — The trustworthy thing, not the cool thing

0:31 — Who this episode is for: marketers in banking, finance & advisory

1:00 — Objection #1: "Compliance makes this not worth it"

4:00 — Compliance as a creative constraint (work with your compliance officer)

6:15 — The real risk: looking stuffy, faceless, and inhuman

8:42 — Where podcasting fits: start with trust, work backward

13:40 — Make the podcast your marketing hub, not another task

15:40 — The multiplication math: one hour = weeks of content

23:00 — Objection #2: "I'll overwhelm people on social media"

27:18 — More shots at the algorithm beat one perfect post

28:25 — Getting buy-in: how to pitch advisors, CEOs, and leadership

32:21 — Objection #3: "I'm not cool enough" (you don't need to be)

33:25 — Trustworthy beats cool: what actually builds an audience

38:06 — The "translator" co-host model for complex topics

40:36 — Brainstorm: show formats for advisors and institutions

47:26 — Game-show & lightning-round formats that create clips

50:07 — Internal podcasts for large, growing organizations

54:54 — No faceless companies — and how to start

Mentioned in this episode:

Key & Peele's "anger translator" sketch:

https://youtu.be/6OQAHcB72dg?si=2ZUPK8aJfC8R0_iu

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by the Cincinnati Podcast Studio

You're great at what you do. Your clients trust you. But online, you might still feel invisible. If you're a financial advisor, a business leader, or a marketer in Greater Cincinnati / Northern Kentucky who wants to scale trust and grow awareness through video podcasting, we'd love to talk.

You show up and talk. We can handle the rest.

Book a discovery call: cincinnatipodcaststudio.com/discovery

Take our FREE Video Podcast Idea Assessment :arrow_right: https://cincinnatipodcaststudio.com/fit

Book a Discovery Call :arrow_right: https://cincinnatipodcaststudio.com/discovery

How to Pull Real Answers Out of Anyone on Camera

Brian Erickson and Josh Lewis break down everything that separates a flat podcast conversation from one people actually remember -- and it starts before you ever press record. This episode covers the full arc: how to interview your boss, your employees, outside experts, and what to do when you're the one in the hot seat.

In this episode:

- Find your angle before you research your guest -- knowing where you want to land lets you steer without a script

- Send themes, not questions: guests who over-prepare give you rehearsed answers; the ones who don't give you the real conversation

- Silence is a technique -- letting a pause stretch past the awkward point pulls out things guests didn't know they were going to say

- Ask "What are you excited to talk about?" and "Is there anything off limits?" before the cameras roll -- these two questions unlock better content than any outline

- When interviewing employees, use a specific story setup rather than a general question -- "Tell me about the time when..." lands where "What do you think about X?" doesn't

- The best intro doesn't have to come at the top -- hyping your guest after 30 minutes of conversation can hit harder than a cold open

- As a guest, restate the question before your answer: it creates self-contained clips, keeps your editor sane, and makes your moments stand on their own

Timecodes:

00:35 - What type of conversation is your guest in? Practical, emotional, or social

06:23 - Finding your angle and why to think about it before the research

11:34 - How to use AI to curate your interview questions (not generate them)

21:32 - The patience and emotional awareness that separates good interviewers from great ones

24:31 - Why skipping pre-interview banter costs you the best 20% of the episode

39:31 - The send-questions-ahead-of-time debate: themes vs. full outlines

46:00 - How to interview your boss: t-up the SME so they sound like themselves

53:51 - How to interview employees: psychological safety, specific story prompts, and the intro as armor

01:02:38 - Interviewing outside experts: do the research, find the angle they haven't been asked before

01:13:45 - The bonus section: how to be a good interviewee -- prep, point of view, and self-contained chunks

Resources mentioned:

- Super Communicators by Dr. Charles Duhigg

- CPS AI Prompt Guide: https://cincinnatipodcaststudio.com (Free Resources section)

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit

Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery

Apple Podcasts Video, Google Brandcast, and Ask YouTube - What Every Business Podcaster Needs to Know

Apple, Google, and YouTube are all making the same bet -- and it's on video podcasting. Brian and Josh break down what the recent announcements from Google Brandcast, Apple Podcasts, and Google I/O actually mean for businesses creating video content, and why the window to get ahead is narrower than most people think.

In this episode:

- Apple Podcasts now streams video without requiring a download -- being early means getting organic visibility before the platform fills up

- Google's own Brandcast data: people who watch an organic video about a brand are 13x more likely to search for it and 5x more likely to buy

- "Ask YouTube" lets users chat with YouTube and surface specific video segments as answers -- which changes what "SEO" means for every video you publish

- YouTube pays creators far better for long-form retention than volume, and recommends strong long-form content for years, not weeks

- Connected TV is now YouTube's biggest watch-time platform -- someone putting your podcast on their TV is one of the highest-value attention signals you can get

- Website clicks are declining as AI surfaces answers directly; video authority and topic clusters are how you show up in Gemini and Google results now

- AI is moderating sensationalism in algorithms -- being genuinely knowledgeable is becoming more valuable than being the loudest

Timecodes:

00:35 -- Apple Podcasts video launch and the first mover advantage

03:33 -- Why being early on a new platform feature actually matters

08:22 -- Connected TV and why someone watching your podcast on their TV is a huge trust signal

13:28 -- YouTube Brandcast: 13x search lift and 5x purchase intent from organic video

19:18 -- How YouTube values long-form retention in its algorithm and ad payouts

22:22 -- Ask YouTube: how AI is turning YouTube into a video-powered chatbot

28:36 -- Why website SEO is declining and video authority is replacing it

41:08 -- The window is still open -- and what "start now" actually looks like

Resources mentioned:

- ⁨Marques Brownless on New Apple CEO: https://www.youtube.com/watch?v=i9TvUGeTltE

- Cincinnati Podcast Studio AI podcast idea assessment: https://cincinnatipodcaststudio.com/fit

- Discovery call booking: https://cincinnatipodcaststudio.com/discovery

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

Follow the studio:

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Instagram: https://www.instagram.com/cincinnatipodcaststudio

Facebook: https://www.facebook.com/cincinnatipodcaststudio

TikTok: https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Get The AI Prompt Guide for Video Podcasting ➡️ https://cincinnatipodcaststudio.com/ai-prompts-for-podcasting-landing

Can AI Replace Humans? | Video Podcasting For Businesses

Brian and Josh break down where AI actually helps podcasters and where it quietly damages the trust a business is trying to build. You will walk away knowing how to use AI as a research, prep, editing, and workflow tool without letting it replace the human perspective that makes people trust you.

In this episode:

- AI generated podcasts can work when the job is synthesizing huge amounts of information, like release notes or public documents, but they struggle to create real perspective.

- If your marketing feels AI generated, people notice fast, and that can break trust before a conversation ever starts.

- Human video podcasts help buyers see how you think, hear your tone, and decide whether you are someone they can trust.

- The best AI prompts include boundaries, format, links, and clear instructions for what not to do, not just a vague request for content.

- AI can save hours in guest research by turning LinkedIn profiles, prior interviews, and public context into better questions.

- Tools like AutoPod and Opus Clips can speed up multicam editing, captions, and repurposing, but a human still needs to judge context.

- Show notes, quote graphics, and podcast prep are strong AI use cases because they save time around the episode instead of replacing the episode.

- The future of podcast AI will likely include prep companions, searchable knowledge bases, faster editing, and more live clipping workflows.

Timecodes:

00:00 Why AI generated business podcasts raise the trust question

03:12 The Epstein Files AI podcast and when scale makes AI useful

08:39 Why AI marketing can trigger people's BS meter

13:29 Why human video podcasting builds trust faster

18:19 Why the first AI answer is rarely the right one

23:21 Turning blog posts and written content into audio

28:32 How CPS uses AI for podcast ideation and research

39:50 AI tools for editing, captions, and repurposed clips

43:33 Using AI to write structured show notes

50:12 Where AI may take podcasting next

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Subscribe and listen:

Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Produced by Cincinnati Podcast Studio

You were never hard to trust. You were just hard to find.

Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest.

Book a discovery call: https://cincinnatipodcaststudio.com/discovery

Follow the studio:

YouTube: https://www.youtube.com/@cincinnatipodcaststudio

Instagram: https://www.instagram.com/cincinnatipodcaststudio

Facebook: https://www.facebook.com/cincinnatipodcaststudio

TikTok: https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit

Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery

EP 026 - How We Started Cincinnati Podcast Studio (Our Story)

How did two guys who've known each other 26 years end up co-founding a video podcast studio after a single coffee meeting? Josh Lewis and Brian Erickson tell the real origin of Cincinnati Podcast Studio — the LinkedIn post, the "devastated" reaction, and the 10-minute conversation that changed everything.

Josh and Brian walk through their paths into video — Josh from explainer video company Epipheo to Director of Communications at his church, producing The Couch Time Podcast along the way; Brian from GoPro edits and live production at Cedarville to six years at Crossroads Church and his own production company. They cover how Brian found the Chicago Podcast Studio model, why Josh was planning a virtual setup when Brian's LinkedIn announcement hit his feed, and the coffee at Crossroads East Side where Brian said "I'm leaving my job" ten minutes in.

From there: the OTR storefront that stretched from three months to 18 months, the Longworth Hall build-out that fell through, and the move to a two-studio space with concurrent recording. They close on where the business is heading — live stream webinars, subbrand shows, and why AI is pushing human conversation into premium territory.

In this episode, we cover:

- How Brian got started in video through GoPro edits and the early YouTube algorithm

- Why Brian took a live production job at Crossroads after swearing off live production

- Josh's path from Epipheo to producing The Couch Time Podcast for parents

- The 26-year family friendship that made the partnership possible

- How Brian found the Chicago Podcast Studio and realized the model was viable

- The LinkedIn post that devastated Josh

- The coffee meeting that turned two competitors into co-founders

- The timeline: May 2024 coffee, June 2024 LLC, November 2024 OTR studio open

- The move to the current two-studio space with concurrent recording

- Why live streaming and webinar-style shows are the next frontier for B2B clients

- How the TBN acquisition and OpenAI's $100M purchase signal where podcasting is headed

- Why AI is making human conversation more valuable, not less

- The kind of business owner Cincinnati Podcast Studio is built to serve

If you want to understand the philosophy behind trust-building video podcasting for business leaders, this episode shows you where we stand before you book a discovery call.

Timecodes

00:00 Why We Started Cincinnati Podcast Studio

01:43 Brian's Path From GoPro Edits to Live Production

07:36 Josh's Early Video Work and Explainer Video Career

11:20 How Podcasting Became a Common Denominator for Video

15:24 26 Years of Friendship Between Two Cincinnati Families

17:44 Why Brian Left His Production Company to Build a Studio

19:54 Discovering the Chicago Podcast Studio Model

21:35 The LinkedIn Post That Devastated Josh

22:36 Why Video Podcasting Is a Trust-Building Machine

24:30 The Coffee Meeting That Turned Competitors Into Partners

26:25 Opening the OTR Studio in November 2024

27:46 Why We Outgrew OTR and Moved to the Current Space

30:03 Where Video Podcasting Is Heading in 2026

32:15 Why AI Is Making Human Conversation Premium Again

35:22 The Future of Cincinnati Podcast Studio

37:51 Who We Actually Work With and Why

Connect with us on LinkedIn!

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

Produced by the Cincinnati Podcast Studio. We simplify video podcast production so credible business leaders can show up, share their message, and build trust — without drowning in the technical side.

Learn more: https://cincinnatipodcaststudio.com/discovery

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit

Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery

EP 025 - How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips

If you are a CEO, founder, marketer, or thought leader trying to build trust and brand authority, this episode breaks down how to start a business podcast with a clear strategy instead of guesswork.  

Josh Lewis and Brian Erickson walk through the big decisions that shape a podcast that actually supports your business: defining your goals, choosing the right format, naming the show clearly, planning your first 12 episodes, building a repeatable structure, setting a sustainable publishing cadence, and making smart decisions about branding, production, and hosting. They also explain why searchable titles matter, why your podcast should reflect the quality of your brand, and how to package your content so the right people actually click.

This conversation is especially relevant for business leaders who want to use a video podcast as part of a bigger content strategy without overwhelming their internal team. It fits Cincinnati Podcast Studio’s core belief that busy experts should be able to show up, share their message, and create premium content that builds trust without getting buried by the technical side.  

If you want to start a business podcast that helps people know, like, and trust your brand, this episode will help you make smarter decisions before you launch.

Timecodes

00:00 Why business podcasts need clear goals

01:32 How to start a business podcast step by step

12:00 Choosing the right podcast format

13:50 Why video should do something for your business

19:24 Why solo podcast episodes are harder than they look

20:27 How to name your podcast clearly

26:56 Why you should plan your first 12 episodes

28:23 How to make your podcast sustainable

30:32 Use searchable topics your audience would actually type in

34:24 Create a repeatable episode structure

36:33 Set a publishing cadence based on your business goals

41:14 Choosing your podcast production route

50:59 Podcast branding that feels human and real

54:49 Album artwork, thumbnail templates, and visual identity

56:02 The 20% thumbnail readability test

57:09 The 3 main places to publish your podcast

01:10:15 Packaging your podcast for search and clicks

01:11:34 Why you should launch with 3 episodes

01:13:18 Evaluate, iterate, and improve over time

01:15:09 Stop researching and start recording

--------------------------------------------------------------------------------

Connect with us on LinkedIn!

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

--------------------------------------------------------------------------------

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

--------------------------------------------------------------------------------

Produced by the Cincinnati Podcast Studio

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

--------------------------------------------------------------------------------

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

EP 024 - How to Use A Video Podcast to Grow Your Business

If you are a marketer, CEO, founder, or thought leader trying to grow your brand, this episode breaks down how video podcasting can become more than just a show. It can become the engine behind your content strategy.

Josh Lewis and Brian Erickson unpack how to use a video podcast to create long-form content, short-form clips, newsletters, blog posts, and SEO-driven assets that help your business get found. They talk through where your podcast should live, how to think about YouTube and LinkedIn discoverability, how to choose topics based on what your audience is already searching for, and how to use AI without losing your perspective.

This conversation is especially relevant for B2B brands in Greater Cincinnati and Northern Kentucky that want to build trust, create more content from one recording session, and show up with a stronger point of view online.

If you want your content to help people know, like, and trust your brand, this episode will help you think more strategically about podcasting as a business tool.

Timecodes

00:00 Why perspective still matters in the age of AI 

01:16 How to use video podcasting to grow your business 

01:26 Planning for SEO without sounding robotic 

01:29 The 3 things you need to know to win at podcasting 

02:00 Why video creates more repurposing opportunities than audio alone 

04:24 Why video helps you reach people in more places 

05:14 Where should you post your podcast? 

06:17 The 3 main podcast platforms to prioritize 

07:16 How to plan a podcast for SEO without losing authenticity 

09:11 What SEO actually means for a business podcast 

22:22 Using SEO phrases naturally in your questions and conversations 

23:01 Why hooks and provocative statements make better shorts 

23:33 How to frame titles around outcomes instead of information 

24:05 Storytelling, one-liners, and building stronger short-form clips 

25:15 Pattern interrupts and the first 2–3 seconds of a video 

45:15 How to use blog posts, internal links, and newsletters to support your podcast SEO 

46:16 Bonus: turn podcast moments into quote graphics and screen grabs 

47:35 Use captions and Google Business Profile posts for more discoverability 

48:35 Think like your customer and answer their questions 

49:25 The 3 things you need to know to win at podcasting

Connect with us on LinkedIn!

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

----------------------------------------------------------------------

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

----------------------------------------------------------------------

Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

----------------------------------------------------------------------

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

EP 023 - 7 Video Podcast Problems Solved For B2B Marketers

Are you a Marketing Manager in Greater Cincinnati or Northern Kentucky trying to launch a video podcast, but hitting roadblocks? You aren't alone.

From CEOs who are "too busy" to film, to Legal teams worried about compliance, and the constant pressure to prove "Instant ROI"—launching a B2B podcast is full of friction.

In this episode, we break down the 7 Major Problems keeping brands from creating consistent content and provide actionable solutions for each. We discuss why you need to move from a "Faceless Brand" to a "Key Person of Influence" and how to repurpose one hour of recording into a month's worth of LinkedIn, YouTube, and newsletter content.

Whether you are dealing with stage fright or struggling to find a unique idea in a "Red Ocean" market, this episode is your playbook for building a media brand in the B2B space.

TIMECODES

00:00 – The 7 Problems Marketing Managers Face

01:01 – Problem 1: "My CEO is too busy"

04:01 – Problem 2: Dealing with Stage Fright (And who should really host)

08:00 – Why "People Persons" aren't always good on camera

11:22 – The Guest Problem: Curating vs. Thought Leadership

19:27 – The "Instant ROI" Trap & The Long Game

24:27 – How to get massive content volume from one episode

28:58 – The Legal Problem: Navigating Compliance in Finance/Healthcare

32:00 – The Idea Problem: Is the podcast market saturated?

45:06 – Theme-Based Shows & Sponsorships

51:28 – Free Tool: The Podcast Idea Evaluator

Connect with Brian & Josh:

• https://www.linkedin.com/in/bwerickson

• https://www.linkedin.com/in/devisinggood

--------------------------------------------------------------------------------

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast

➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

--------------------------------------------------------------------------------

Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

--------------------------------------------------------------------------------

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fitEp 022 - Is your business podcast actually hurting your brand? (Part 2)In Part 2 of our "Frequently Asked Questions" series, Josh and Ryan from the Cincinnati Podcast Studio dive deep into the tactical side of B2B video podcasting. We’re moving past the basics and answering the hard questions: Is a Zoom recording good enough for a Fortune 500 brand? How do you convince a skeptical CEO to get behind the mic? And the biggest question of all—should you chase sponsorships or focus on lead generation?If you are a marketer, business owner, or thought leader in the Greater Cincinnati or Northern Kentucky area, this episode is your blueprint for turning content into a business asset.In this episode, we cover:- The "Zoom" Problem: Why AI and modern audiences have a high "BS Meter" for low-quality remote recordings, and why your brand deserves better than a webcam.- Authenticity vs. Polish: Why we leave the "ums" and pauses in, and why over-editing can kill your audience's trust.- The Distribution Strategy: How to turn one episode every two weeks into daily content for LinkedIn and YouTube Shorts.- CEO Branding: How showcasing your leadership's personality can humanize a faceless corporation and build trust before the sales call even happens.- ROI & Monetization: Why 1,000 true fans (leads) are worth more to a B2B company than 100,000 random listeners for ad revenue.- Sales & Recruiting: Using your podcast as a sales enablement tool and a magnet for top-tier talent.TIMECODES0:00 - Intro & The "Elephant In The Room"3:56 - Why use a professional video podcast studio?8:12 - Studio vs. Remote: Is Zoom hurting your brand?15:27 - Do you really need a custom set design?20:13 - Editing Secrets: Attention spans vs. Authenticity26:52 - Best publishing cadence for business growth33:03 - Stakeholder Management: Convincing the CEO42:50 - Monetization: Sponsorships vs. Lead Gen48:05 - How podcasts help with HR and Recruiting51:13 - Using podcasts for Sales Enablement54:27 - Creating the right "Offer" for your listenersConnect with Brian & Josh:• https://www.linkedin.com/in/bwerickson• https://www.linkedin.com/in/devisinggood--------------------------------------------------------------------------------Subscribe & Listen to more content here:➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu--------------------------------------------------------------------------------Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery--------------------------------------------------------------------------------Connect with us!YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudioInstagram: ➡ https://www.instagram.com/cincinnatipodcaststudioFacebook: ➡ https://www.facebook.com/cincinnatipodcaststudioTik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudioLinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 021 - Top 20 Questions About B2B Video Podcasting (Part 1)

Are you struggling to grow your video podcast or wondering if your content strategy is actually building your brand? In this episode, we dive into the most commonly asked questions in the world of video podcasting and thought leadership. We break down why the "15-minute podcast" might be a mistake, how to avoid "conference panel syndrome" with too many guests, and the specific "One Step Out" strategy B2B companies in Greater Cincinnati can use to reach their target market.

If you are a thought leader, marketer, or CEO looking to establish authority, you cannot afford to "do podcasting on the cheap." We discuss why the "100ms delay" in remote calls could be hurting your brand perception and how in-person conversations at a professional studio like Cincinnati Podcast Studio build deeper relationships and trust.

TIMECODES

00:00 - Why we’re answering your top podcasting questions

01:36 - The 27-Minute Rule: Matching the average US commute

06:40 - The "Conference Panel Trap": How many guests is too many?

11:51 - Curator vs. Thought Leader: How to build actual authority

17:30 - Why you should NEVER script your video podcast

20:07 - Remote vs. In-Person: Is Zoom killing your brand?

28:16 - The "One Step Out" Rule for B2B Content Strategy

40:32 - How to avoid making a "Vanity Podcast"

46:30 - The FAQ Method: Endless episode ideas from your customers

53:22 - Staying Relevant: Why "Relevance" beats "University Professors"

Connect with Brian & Josh:

• https://www.linkedin.com/in/bwerickson

• https://www.linkedin.com/in/devisinggood

--------------------------------------------------------------------------------

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

--------------------------------------------------------------------------------

Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

--------------------------------------------------------------------------------

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 020 - Diary of a CEO, Netflix, and the Future of Video Podcasting for Businesses

Netflix is curating a new video podcast category. TikTok is partnering with iHeart to build a podcast network. And Stephen Bartlett’s Flight Story is proving podcasts can be a scalable “trust-building machine.”

So what does all of that mean for a business owner in Greater Cincinnati / Northern Kentucky?

In this episode, Josh Lewis and Brian Erickson break down what these headlines signal about attention, distribution, and why podcasting is still one of the best plays for building authority in 2026—especially for B2B brands, local service businesses, and founders who want to be known and trusted in their market.

You’ll learn:

- Why “institutional investment” is a green flag for video podcasting (not a sign it’s too late)

- How to design a podcast for BOTH awareness (short form) and depth (long form)

- Simple segment ideas (hot takes, lightning round FAQs) that create easy, high-performing clips

- Why “consistency” alone doesn’t build trust—and what actually does

- The case for live podcasting / webinars as the next evolution (and how it shortens the trust gap)

- How Cincinnati + NKY companies can use podcasting to become the most trusted voice in their niche

If you’re a business leader, marketer, or thought leader in Cincinnati, Covington, Newport, Florence, or anywhere in NKY—this is your sign to take video podcasting seriously.

TIMECODES

00:00 - State of the union: where podcasting is heading

00:20 - Netflix curating a video podcast category (and what that signals)

06:55 - What “massive investment” means for business owners

09:00 - TikTok + iHeart podcast network: short form creators go long form

13:12 - Flight Story: Stephen Bartlett’s scalable podcast + product model

16:59 - Trust vs consistency: why podcasts build human connection

18:17 - Build short-form-first segments inside long-form episodes

23:14 - How businesses can make “clip-able” content without being cringe

28:37 - Podcasts, tutorials, and YouTube: the line is getting thin

32:28 - Short form = awareness, long form = depth (you need both)

36:44 - The “Disney map” for business: product first, media second

39:53 - Jab, Jab, Jab, Right Hook and why podcasts aren’t infomercials

44:31 - Live streaming, parasocial trust, and why live shows might be next

53:16 - Webinars are becoming podcasts (and why that’s good)

56:12 - Wrap: the biggest companies are betting on conversation

Connect with Brian Erickson:

- https://www.linkedin.com/in/bwerickson

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Learn more about the Cincinnati Podcast Studio:

https://cincinnatipodcaststudio.com/discovery

Ep 019 - The Most Impactful Podcast Episode I’ve Ever Heard (ft. Robert Ingalls, CEO of Lawpods)

What makes podcasting so powerful… isn’t the gear. It’s trust.

Josh talks with Rob Ingalls, CEO of LawPods, about the episode that changed Rob’s life—and what it reveals about why podcasting works as marketing (especially for service businesses).

You’ll hear practical frameworks like:

- “Give, give, give… then ask” (why most marketing fails)

- Why podcasting builds relationships faster than almost any other channel

- How your content answers objections BEFORE the sales call

- Why episodes have a long tail—and how consistency affects results

- The key questions: Why am I doing this? Who is it for? Why would they listen? How does it turn into money?

⸻

Connect with Robert Ingalls:

- https://www.linkedin.com/in/robertingalls

- https://lawpods.com

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- https://cincinnatipodcaststudio.com/discovery

⸻

TIMECODES

00:00 - Why podcasting hits so deep

00:49 - Meet Robert Ingalls (LawPods): recovering lawyer turn podcast producer

01:51 - “We’re having a baby…” and the moment everything changed

08:30 - Podcasts that taught him business (Entrepreneur On Fire, Dave Ramsey, EntreLeadership)

11:14 - Identity + creativity: “you can do anything” isn’t a strategy

16:52 - Cincinnati Podcast Studio: show up, talk, and build know-like-trust

17:43 - Leaving law + rebuilding confidence through reps

26:40 - Gear vs message: systems, organization, and getting out of your own way

33:46 - “Podcasting is the most intimate form of marketing” (and why that matters)

43:58 - Why lawyers (and experts) should podcast: authenticity wins over scripted polish

53:23 - Pricing, value, and making content sustainable

1:10:12 - Posting frequency: consistency beats intensity (twice a month baseline)

1:21:27 - Cincinnati/NKY next steps + how to work with CPS

⸻

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

⸻

Produced by the Cincinnati Podcast Studio.

Cincinnati Podcast Studio simplifies video podcast production for businesses so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting a business podcast?

Schedule a Discovery Call Today ➡ http://cincinnatipodcaststudio.com/discovery

⸻

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Learn more about the Cincinnati Podcast Studio ➡️ cincinnatipodcaststudio.com/discovery

Ep 018 - The ROI of Podcasting Can't Be Quantified… But Here's Why You Should Do It Anyway (ft. Pro Church Tools)

Can you really measure the return on investment of a podcast? In this raw, insightful conversation, Josh Lewis sits down with Brady Shearer (Founder & Director of Pro Church Tools) and Alex Mills (co-host) to unpack the truth about podcasting ROI, and why the numbers might not tell the whole story.

Brady and Alex have been podcasting together for over 11 years, recording 869+ episodes of the Pro Church Tools Show. Their podcast has driven real business results for their company—from church website platform Nucleus (3,000+ paid subscribers) to their social media agency and certification program. But here's the kicker: the ROI isn't what you think.

In this episode, you'll discover:

Why podcasting builds trust and attention that social media width can't replace

The "proximity principle" that makes listeners feel like they know you (and why that matters for sales)

How to balance content with camaraderie (the 80/20 rule they use every episode)

Why they script social clips AFTER recording—not during (game-changing strategy)

The biggest mistake they made during COVID (18 months of regret)

Why "repeat the best, forget the rest, continue to test" drives their content strategy

The unquantifiable power of parasocial relationships (and why friendship might be your secret weapon)

Whether you're a CEO in the Greater Cincinnati/Northern Kentucky area considering a business podcast or already struggling to prove its value to stakeholders, this episode reveals the truth: podcasting isn't about glamorous analytics—it's about depth of connection that translates to real business opportunities over time.

Connect with Brady Shearer:

Pro Church Tools: https://prochurchtools.com

Nucleus: https://www.nucleus.church

Instagram: https://www.instagram.com/bradyshearer

Connect with Alex Mills:

Instagram: https://www.instagram.com/alexander.mills

Connect with Josh Lewis:

https://www.linkedin.com/in/devisinggood

http://instagram.com/heyitsjoshlewis

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated.

Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience. Are you in the Greater Cincinnati/Northern Kentucky area and ready to start your own podcast?

🎥 Book a Discovery Call ➡️ http://cincinnatipodcaststudio.com/discovery

Learn more about the Cincinnati Podcast Studio: ➡️ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube ➡️ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡️ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡️ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡️ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡️ https://www.linkedin.com/company/cincinnatipodcaststudio

Learn more about the Cincinnati Podcast Studio ➡️ cincinnatipodcaststudio.com/discovery

Ep 017 - Ask Me Anything: Your Burning Podcast Questions Answered

After a year of running the Cincinnati Podcast Studio and interviewing top podcast experts, Josh Lewis tackles your most pressing podcasting questions in this raw, unfiltered solo episode. No guests, no scripts—just honest answers from someone who's helped everyone from hobbyists to B2B businesses launch successful video podcasts. Josh dives deep into:

What to do when your podcast guests are boring (and how to avoid them entirely)

The critical vetting process that saves you from awkward interviews

Why audio-only podcasting severely limits your content strategy

How to transition from audio to video without overwhelming yourself

The controversial truth about why "audio sucks" for repurposing content

Whether video podcasting is even "real" podcasting (hot take alert)

You'll also discover Josh's proven system for getting great guests, including the "pre-call" strategy that eliminates boring interviews before they happen, and why knowing your exact audience value proposition is non-negotiable. Whether you're considering launching a podcast in the Greater Cincinnati/Northern Kentucky area or looking to level up your existing show, this episode delivers the unvarnished truth about what it really takes to succeed in video podcasting.

Connect with Josh Lewis:

https://www.linkedin.com/in/devisinggood

http://instagram.com/heyitsjoshlewis

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio Creating a high-quality DIY video podcast is complicated.

Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience. Are you in the Greater Cincinnati/Northern Kentucky area and ready to start your own podcast?

🎥 Book a Discovery Call ➡️ http://cincinnatipodcaststudio.com/discovery

Learn more about the Cincinnati Podcast Studio: ➡️ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube ➡️ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡️ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡️ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡️ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡️ https://www.linkedin.com/company/cincinnatipodcaststudio

Learn more about the Cincinnati Podcast Studio ➡️ cincinnatipodcaststudio.com/discovery

Ep 016 - Should Your Business Really Have a Video Podcast? (Brutal Honesty from Rich Cardona)

Former Marine pilot turned podcast strategist Rich Cardona doesn't pull punches. In this raw conversation with Josh Lewis, he reveals why most businesses fail at podcasting before they even start—and what separates the winners from the quitters. Rich has interviewed Gary Vaynerchuk, produces The Futur podcast with Chris Do, and owns his own podcast studio. After 7 years in the game, he knows what works and what won’t.

You'll discover:

Why "everyone thinks it's a good idea" is the kiss of death for business podcasts

The shocking truth about ROI expectations (and why patience pays 100x)

How to turn podcast guests into market research goldmines

Why being an exceptional host matters more than production quality

The one metric that actually predicts podcast success (hint: it's not downloads)

Why you shouldn’t just do “the bare minimum”

Whether you're a CEO considering a podcast or already struggling to see results, this episode will either save you from wasting thousands of dollars or show you exactly how to turn your show into a brand-building machine.

Connect with Rich Cardona on Instagram: ⁠https://www.instagram.com/podcastrich⁠

Connect with Josh Lewis:

⁠https://www.linkedin.com/in/devisinggood⁠

⁠http://instagram.com/heyitsjoshlewis⁠

___

Subscribe & Listen to more content here:

➡️ Web: ⁠https://cincinnatipodcaststudio.com/growyourpodcast⁠

➡️ YouTube: ⁠https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ⁠

➡️ Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379⁠

➡️ Spotify: ⁠https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu⁠

___

Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated.

Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience.

Are you in the Greater Cincinnati/Northern Kentucky area and ready to start your own podcast?

🎥 Book a Discovery Call ➡️ ⁠http://cincinnatipodcaststudio.com/discovery⁠

Learn more about the Cincinnati Podcast Studio:

➡️ ⁠https://cincinnatipodcaststudio.com⁠

___

Connect with us!

YouTube: ➡️ ⁠https://www.youtube.com/@cincinnatipodcaststudio⁠

Instagram: ➡️ ⁠https://www.instagram.com/cincinnatipodcaststudio⁠

Facebook: ➡️ ⁠https://www.facebook.com/cincinnatipodcaststudio⁠

Tik Tok: ➡️ ⁠https://www.tiktok.com/@cincinnatipodcaststudio⁠

LinkedIn: ➡️ ⁠https://www.linkedin.com/company/cincinnatipodcaststudio⁠

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 015 - How to Turn Podcast Guests Into Paying Clients (25% Close Rate!)

Most people see a podcast as content. We see it as a conversation that creates opportunity.
In this episode of Grow Your Podcast, Josh Lewis and Brian Erickson break down how business leaders in the Greater Cincinnati area can turn their podcasts into a repeatable business development engine that gets a 25% close rate—without ever selling on air.

They’ll walk you through:
- How podcasting gives you access to your dream clients
- Why building trust through authentic conversations works better than any sales script
- The 3-step system that turns guests into clients (and friends)
- The biggest mistakes people make when trying to monetize their podcast
- How to start tomorrow, even if all you have is Zoom

Whether you’re a CEO, marketer, or thought leader, this episode will show you how to build relationships that turn into real revenue—right here in Cincinnati.

Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/heyitsjoshlewis

___

Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated.

Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience.

Are you in the Greater Cincinnati area and ready to start your own podcast?

🎥 Book a Studio Tour ➡️ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡️ https://cincinnatipodcaststudio.com/

___

Connect with us!
YouTube: ➡️ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡️ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡️ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡️ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡️ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 014 - 5 Lessons from Steven Bartlett That Will Change How You Podcast

He spends $12 million a year on his podcast — and it’s worth every penny.

In this episode, Josh Lewis and Brian Erickson break down five lessons from Steven Bartlett’s “Diary of a CEO” that every Cincinnati-area business leader should know.

From the power of hiring the right team to the 10-second trailer tweak that 30x’d engagement, this episode reveals how top creators treat their podcast like a business, not a hobby.

Whether you’re a founder, marketer, or content creator trying to build trust and authority online, this conversation will help you rethink how you approach video podcasting — with practical takeaways you can use right now.

TIMECODES

00:00 – Why CEOs Need to Treat Podcasting Like a Business

01:40 – The Vision Behind “Diary of a CEO”

03:00 – Lesson #1: Vision Means Nothing Without the Right Team

07:00 – How Steven Bartlett’s “Trailer Director” Boosted Retention

10:20 – The Value of Hiring A-Players for Long-Term ROI

14:00 – Lesson #2: Sweat the Small Stuff (and Why CO₂ Matters)

17:00 – Why Personal Touches Build True Fans

21:00 – Lesson #3: Fail Fast and Often (The Director of Failure)

29:00 – Lesson #4: How Steven Bartlett Monetizes His Podcast

33:30 – The Cincinnati Business Lesson: Diversify and Reinvent

38:00 – Lesson #5: Stay Curious & Humble

46:00 – The 10-Second Change That 30x’d Engagement

55:00 – Recap: 5 Lessons for Cincinnati Leaders

TAGS

grow your podcast, cincinnati podcast studio, josh lewis, brian erickson, diary of a ceo, steven bartlett, how to grow a podcast, video podcasting, thought leadership, brand authority, content strategy, marketing podcast, business podcast, podcasting for ceos, podcast setup, creator economy, video content marketing, cincinnati businesses, northern kentucky entrepreneurs, podcast tips, youtube podcast seo, podcast editing, storytelling for business, mrbeast podcast strategy, think media, garyvee, alex hormozi, omar el-takori, how to start a podcast business, podcast monetization, personal brand podcast

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/heyitsjoshlewis

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 013 - Why Should CEOs Bet on B2B Video Podcasting?

In this episode of *Grow Your Podcast*, Josh Lewis breaks down why B2B businesses—especially CEOs and C-suite leaders—should invest in video podcasting.

We dive into how podcasts create trust, attract true fans, and help your brand stand out in the Greater Cincinnati and Northern Kentucky business community.

You’ll learn:

- Why podcasting is one of the easiest first steps to build authority.

- How CEOs and founders can use podcasts to showcase expertise and drive sales.

- The difference between B2B and B2C podcasting strategies.

- Why relationships and consistency are the keys to long-term brand growth.

- Real insights from business leaders who are already leveraging podcasts to grow.

#B2Bpodcasting #thoughtleadership #ceocontent #videopodcast #contentmarketing

Connect with Brian Erickson:

- https://www.linkedin.com/in/bwerickson

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/heyitsjoshlewis

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 012 - How We Hit 100K Podcast Views in 6 Months (and 250K by 9!)

Want to know how to take your podcast from zero to 100,000 views in just six months—and 250,000 by nine months? In this episode of Grow Your Podcast, Josh Lewis and Brian Erickson break down the rhythms, promotion strategies, and iteration tactics that fuel growth.

We dive deep into:

- Why the best promoted content always wins

- How to leverage multiple platforms (TikTok, YouTube Shorts, LinkedIn, Instagram)

- The surprising role of email newsletters in driving attention

- Why consistency beats timing in today’s algorithm-driven world

- How to evaluate and iterate without burning out

If you’re a business leader, thought leader, or content creator in the Greater Cincinnati/Northern Kentucky area, this episode will help you unlock the systems that turn podcasts into true fan-building machines.

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit

Connect with Brian Erickson:

- https://www.linkedin.com/in/bwerickson

- https://instagram.com/cincybizpod

- https://youtube.com/@cincybizpod

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- https://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 011 - The 7 Lessons Business Leaders Need To Know About Podcasting

What does it really take to grow a podcast in 2025—especially if you’re building from Greater Cincinnati/NKY and not chasing celebrity numbers? In this episode of Grow Your Podcast with Josh Lewis, we unpack the 7 most important lessons from our first 10 episodes that every business leader, thought leader, and content creator needs to know.

You’ll learn:

- Why consistency beats frequency (and how to set realistic expectations)

- How to pick the right metrics that matter for your goals (hint: it’s not views)

- Guest strategy that builds authority and opens doors for biz dev

- How to prepare based on your personality + make guests comfortable

- Active listening techniques that improve interviews instantly

- The 3 monetization paths that actually work (and why AdSense isn’t one of them)

- Why being audience-obsessed is the ultimate growth hack

We also share a bonus lesson: why iteration and feedback loops are the secret to long-term podcast success. Whether you’re launching your first show or scaling a branded podcast, these lessons apply.

___

Connect with Brian Erickson:

- https://www.linkedin.com/in/bwerickson

- http://instagram.com/cincybizpod

- https://www.youtube.com/@cincybizpod

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 010 - Podcasting Expert Defines True Success in Podcasting (ft. Tom Brown from Chicago Podcast Studio)

This episode of Grow Your Podcast with Josh Lewis dives into the REAL ROI of video podcasting—especially for businesses in Greater Cincinnati & Northern Kentucky. Tom Brown of the Chicago Podcast Studio breaks down why “right views” beat “more views,” how to turn interviews into relationships and revenue, and why high-quality production builds instant credibility—all while keeping your show sustainable and fun.

You’ll learn:

- What success actually looks like for a podcast (hint: not just ad money)

- A simple strategy to turn your show into a client engine (networking vanity metrics)

- When individuals vs. businesses should start a show—and who shouldn’t

- Why video is better than audio for discoverability (clips, social, and brand touchpoints)

- DIY vs. studio: cost, time, and peace-of-mind tradeoffs

- How to pitch sponsors early (local partners & niche-aligned brands)

If you’re in Greater Cincinnati/NKY and want help launching or leveling up a video podcast, book a studio tour at Cincinnati Podcast Studio.

Connect with Tom Brown:

- https://www.linkedin.com/in/thomas-brown-innovadigital

- https://www.linkedin.com/company/chicago-podcast-studio

- https://www.linkedin.com/company/creator-space-chi

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 009 - This Brand Strategist Explains the #1 Reason Podcasts Fail (ft. Caleb Ralston)

Successful podcasts don’t start with fancy gear, they start with a good idea and execution that builds trust. In this deep‑dive with brand‑content strategist Caleb Ralston (worked with Gary Vaynerchuk as well as Alex & Leila Hormozi), Josh Lewis unpacks why proximity builds loyalty, how to crush the ‘improper expectations’ give you a false target, and how your brand matters in podcasting.

You’ll learn:

Follow Caleb Ralston:

Connect with Josh Lewis:

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 008 - Stop Chasing Numbers, Start Building True Fans (B2B CEO Shares Experience From Over 200+ Episodes)

Episode Description:

In today’s episode, Cincinnati leadership expert and Talent Magnet Institute & Centennial CEO Mike Sipple Jr. shares the ups and downs of hosting the Unconventional Leadership podcast through over 200+ epsidoes.

Whether you’re a podcaster, content marketer, or brand builder, you’ll walk away with road‑tested tactics to grow true fans, elevate authority, and turn every episode into a multi‑platform marketing asset.

👉 Ready to find out if video podcasting is right for your brand? Take our FREE Video Podcast Fit Assessment:

cincinnatipodcaststudio.com/fit

Connect with Mike Sipple Jr.:

Connect with Josh Lewis:

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high‑quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➔ cincinnatipodcaststudio.com/fit

Ep 007 - Why Todd Henry Deleted His Entire Podcast

What would make a podcaster with over 20 million downloads delete everything and start over from scratch?

In this episode, Josh Lewis sits down with best-selling author and keynote speaker Todd Henry (The Accidental Creative, Die Empty, Herding Tigers). Todd reveals why, after two decades of podcasting, he removed his entire archive, ditched ads, and rebuilt his show from the ground up.

Whether you're a podcaster, content creator, or a brand builder, this episode will challenge how you think about your podcast's purpose, sustainability, and growth.

Connect with Todd Henry:

➔ https://www.toddhenry.com

➔ https://podcast.toddhenry.com

➔ https://www.toddhenry.com/subscribe

➔ https://www.toddhenry.com/books

Connect with Josh Lewis:

➔ https://www.linkedin.com/in/devisinggood

➔ https://instagram.com/devisinggood

➔ https://cincinnatipodcaststudio.com

---

Subscribe & Listen to more content here:

➔ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➔ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➔ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➔ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

---

Produced by theCincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➔ https://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➔ https://cincinnatipodcaststudio.com

---

Connect with us!

YouTube ➔ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➔ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➔ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➔ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➔ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment:

https://cincinnatipodcaststudio.com/fit

DOWNLOAD the "3 Pillars for Effective Podcasting"

https://cincinnatipodcaststudio.com/3-pillars-of-effective-podcasting

Ep. 6 - Is Your Podcast Missing These 3 Growth Pillars?

Ready to turn your show from “just another podcast” into a brand‑building machine? In this episode Josh Lewis and fellow Cincinnati Podcast Studio co‑founder Brian Erickson break down the 3 Pillars of Effective Podcasting every brand needs:

Point to the podcastEngage with the podcastUse the podcast to point to products & services

DOWNLOAD the "3 Pillars for Effective Podcasting"

https://cincinnatipodcaststudio.com/3-pillars-of-effective-podcasting

Connect with Brian Erickson:

Connect with Josh Lewis:

Other videos mentioned:

#podcaster #videopodcast #contentmarketing #cincinnati #northernkentucky #branding #thoughtleadership

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high‑quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

TikTok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️cincinnatipodcaststudio.com/fit

Ep 005 - Why LinkedIn Short-Form Video is ACTUALLY Working

LinkedIn expert, Angie Snowball (aka “The LinkedIn Lady), talks about how the DOs and DON'Ts of LinkedIn.

We unpack:

___

Connect with Angie Snowball:

Angie's Courses on LinkedIn:

Connect with Josh Lewis:

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

*Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 004 - Are Your Podcast Interviews Boring? (Hacks From a Former Journalist)

Struggling to grow your video-podcast? In this episode of Grow Your Podcast, Josh Lewis sits down with journalist-turned-host Peter Kersting to break down the exact interview techniques that turn casual viewers into loyal fans. You’ll learn how a single skill can help you with networking, brand authority and audience retention.

What you’ll discover

Connect with Peter Kersting:

Connect with Josh Lewis:

====================

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

====================

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

====================

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Episode 003: How to Be a Successful Podcaster

Take the FREE Video Podcast Fit Assessment ➡️https://cincinnatipodcaststudio.com/fit

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡http://cincinnatipodcaststudio.com/tour

==========================================

DESCRIPTION:

Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.

==========================================

Subscribe & Listen to more content here:

Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast

YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube

Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple

Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify

==========================================

Connect with the Josh Lewis!

LinkedIn ➡ https://www.linkedin.com/in/devisinggood/

==========================================

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

==========================================

This is a podcast of the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

Episode 002: Why TRUST is the SECRET WEAPON of Video Podcasting

Take the FREE Video Podcast Fit Assessment ➡️https://cincinnatipodcaststudio.com/fit

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

==========================================

DESCRIPTION:

Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.

==========================================

Subscribe & Listen to more content here:

Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast

YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube

Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple

Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify

==========================================

Connect with the Josh Lewis!

LinkedIn ➡ https://www.linkedin.com/in/devisinggood/

==========================================

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

==========================================

This is a podcast of the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

Episode 001: What Are Brands Missing Out On? Unlocking Podcasting ROI!

Take the FREE Video Podcast Fit Assessment ➡️https://cincinnatipodcaststudio.com/fit

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡http://cincinnatipodcaststudio.com/tour

==========================================

DESCRIPTION:

What exactly IS the ROI of video podcasting?

In this episode of Grow Your Podcast, co-founders of the Cincinnati Podcast Studio, Josh Lewis (Chief Vision Officer) & Brian Erickson (Chief Executive Officer) breaks down the value of video podcasting for brands.Whether you’re a coach, executive, content creator, or business owner, this episode gives you a plug-and-play blueprint for creating high-quality video content that gets seen, builds your reputation, and saves time.

Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.

==========================================

Subscribe & Listen to more content here:

Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast

YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube

Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple

Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify

==========================================

Connect with the Josh Lewis!

LinkedIn ➡ https://www.linkedin.com/in/devisinggood/

==========================================

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

==========================================

This is a podcast of the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.