Geronimo Unfiltered

There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here:  The Convertible Conversation   And if your trial-to-member conversion rate is currently sitting below 80% (our Academy benchmark) and you haven’t been able to figure out why, then book a call with my team and we can help you identify the leak and map out how to fix it.  —----- Every studio owner I talk to thinks they've got a lead gen problem. They don't. They've got an onboarding problem.  The first three days after someone starts their trial decides whether they convert into a long-term member or ghost you by the end of the week, and it's not just costing you the sale, it’s costing you an opportunity to create a lifelong member.   You can run every open week and ad campaign in the world, get someone through the door, hand them a key tag and a smile, and still lose them by day three. Nobody talks about this stage because it isn't sexy. It isn't a funnel. It isn't an ad. But it's the difference between a $9,500 lifetime value and a mate who ghosts you after the free trial. That gap is your real competitive advantage, and almost nobody is building it on purpose. This one isn't a theory. Sophie built this system managing 80 newbies at a time on the studio floor, and took her own rollover from 30 percent (the so-called industry standard) to 80 percent, three times the average. We break down exactly what she did: how she tracked every newbie without losing one, the meeting that made her studio the most money in the business, and why "just having a chat" with a new member is quietly killing your conversions.  Grab the free 5-Part Convertible Conversation Framework we mention in the episode here: The Convertible Conversation  In this episode you'll hear: Why the first three days decide whether a new member stays or leaves How to lift trial-to-member rollover from 30% to 80% The wave system for tracking newbies so no one falls through the cracks The three B's that make a member stay The most profitable party you’ll ever have (and you don’t even have to run it!)  The buying signals that tell you a member is ready to roll over If this hit home, go back and listen to How to Turn Your 7 Day Trials Into LIFETIME Members we go even deeper on turning trial members into long-term ones:  And when you're ready to put this to work in your own studio, Sophie's rollover went from 30 percent to 80 percent using this exact system. Book a free call with the team and let's build yours.  Chapters: 00:00:00  - The real problem isn't lead gen, it's the first three days 00:04:55  - The 3-part system behind an 80% rollover 00:05:43 - The wave system that tracks your newbies for you 08:00 - The four things every member who stayed had in common  09:29  - The three B's that will take your conversion to 80% 12:31 - The party you should host for every member  14:16 - The signals that tell you they’re ready to buy  16:44 - Stop having chats. Start having conversations that convert. 17:20 - If you think ‘it’s a tough economy’ right now, listen to this  Follow the show: Spotify Apple Podcasts Youtube Instagram: The Geronimo Academy

If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with us directly, book a discovery call, no fluff. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I sit down to talk about churn, and specifically the mindset reframe that has to happen before any process will actually work. More than half of the 1,400 gym members surveyed in a recent US study stopped showing up without ever cancelling their membership, and four out of five of them said something, anything, could have brought them back. For years I thought I ran one community. Turns out I run five, and so do you. We break down the exact segments hiding inside your member base, why the middle of the pack is where every cancel actually starts, and how some of our studios are holding churn under 3% at 300, 500 and 700 members while everyone else panics every time someone cancels. In this episode you'll hear: The real reason 80% of your churned members would have stayed, and why it's not about working harder The five hidden segments inside every member base, and the one that's actually bleeding you dry Why half of your churn is a sales problem you're mistaking for a retention problem How Nadine took her studio's churn from 12.7% down to under 2% without hiring anyone new The exact strategy shift you need to make at 150, 250 and 700+ members If this one hit home, go listen to How to Bring a Member Back from the Brink of Cancellation next, it's the episode we reference directly in this conversation, and it walks through the exact protocol for saving members before they go quiet. Chapters: 00:00 Cold open, the stat every studio owner gets wrong about churn 04:34 Why retention feels personal, and why that's the trap 05:07 The sales problem hiding inside your churn number 08:01 Proof, Refit's sub 1% churn over winter 09:14 Nadine's story, 12.7% to 1% churn with an AI assisted teammate 12:53 The one question that decides retention, are you essential 13:37 The mindset reframe, why fear keeps owners from fixing this 19:52 You don't have one community, you have five 24:37 The playbook, move every member up one segment 28:22 How the strategy changes at 150, 250 and 700+ members 33:08 Why more automation makes churn worse, not better 38:08 Good churn, bad churn and the mindset check for your managers 41:44 The close, what to do with this episode this week.

Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck. Follow the show: Spotify Apple Podcasts YouTube Instagram My coach Sophie sits down with Sal, who bought her yoga studio when it was little more than bare bones and has spent the last six months turning it into a real business. Sal came into this with a marketing background, actual skills, an actual resume for the job. And she still felt like a fraud running her studio. Not a brilliant yoga teacher. Not a brilliant meditation teacher. So what am I actually good at, she kept asking herself, while running a business that looked like it was thriving from the outside and was barely staying open on the inside. Six months ago she was swinging between $35k and $50k months with no real plan, just quick dopamine hits from discount offers that got people through the door and never got them back. Today she's sitting on $70k months, chasing an end of year finish line at $84k, and the thing that actually moved the needle wasn't a funnel or a hack. It was giving herself permission to stop hiding from being the owner. Sophie and Sal get into what changed in her sales calls, what changed with her team, and what changed at home with her kids once she stopped running the business from a place of fear. In this episode you'll hear: - Why "you're very convincing" was the compliment that was actually her rock bottom, and what it took to stop faking it and start actually running the place - The discount trap that was quietly wrecking her conversion rate, and what she replaced it with to build a real pipeline - What changed the day she stopped people pleasing on sales calls and started closing the way she actually talks - The one accountability habit that made the difference between knowing what to do and actually doing it - Why her own kids are the ones telling her the business is working now If this one landed, go listen to Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business) next. Sal actually name-checks this exact ritual in this episode as the first thing that slips when she falls off the wagon, so if you want to know what it is and why it matters that much, that's the one. Sal went from swinging $35 to 50k months with no plan to $70k months on her way to a million dollar studio, and the biggest shift wasn't a new funnel, it was finally owning that she's the boss. If you're ready to stop guessing and map out your own version of that, book your free discovery call and let's find out what's actually stalling your studio. Chapters: 00:00:00 Six months ago: buying a rundown studio and running it alone 00:02:52 Stuck in the discount trap with no real plan 00:04:04 The confidence gap: marketing skills, but still stuck 00:05:25 From weekend side hustle to real business 00:08:47 Six months later: sticking to the process 00:09:30 The current numbers and the countdown to a million dollar studio 00:11:28 Ditching people pleasing to find her own voice in sales 00:14:21 The identity shift: from self doubt to leading a team 00:16:00 How the growth changed her at home 00:17:17 The accountability piece that made it stick 00:18:07 Advice for the studio owner who feels exactly like this 00:22:18 The three things that changed everything 00:24:00 Finally owning the role of leader 00:29:00 The one exercise to do this week.

Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every client in the academy, then book a free discovery call and we'll show you exactly where your business is leaking. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I break down the seven numbers behind every million-dollar studio we've coached, and the near-collapse that forced me to start tracking them in the first place. I used to tell myself I wasn't a numbers person. That was a lie I told to avoid the truth, and I told it while working 100-hour weeks, watching my gym flatline, with a newborn daughter at home and a landlord who'd just told me my rent was about to double. Hope, vibes and hustle weren't going to fix a business that wasn't growing, and I was out of runway to find that out the hard way. So I built a dashboard out of pure desperation, tracked seven numbers every single week, and turned that same gym into our first million-dollar studio. We've since run over 2000 studio owners through the exact same seven numbers, and it still only takes five minutes a week to know exactly where your business is leaking and what to fix first, whether you're doing $5k a month or $150k a month. In this episode you'll hear: The seven numbers every million-dollar studio has in green, and the actual benchmark for each one, from lead flow through to net profit Why "I'm not a numbers person" is usually fear in disguise, and what to do instead The real difference between sales conversion and win rate, and why most owners are tracking the wrong one Why you can't outmarket a churn problem, and the one number that predicts it a month before it hits your bank account The five-minute Friday system that turns these numbers into a weekly habit instead of a once-a-quarter panic If this one landed, go binge ⁠MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months⁠ next. It's the deep dive on the exact same framework, from the other side of the mic. I built this dashboard because I was broke, terrified, and about to lose my business to a rent hike I couldn't afford. If you're stuck at the same revenue for two months running and you're ready to stop guessing which lever to pull, ⁠book your free discovery call⁠ and we'll audit your numbers together. CHAPTERS 00:00:00 - The real problem isn't your numbers, it's running on vibes 00:00:58 - My near-collapse: 100-hour weeks and a gym that wouldn't grow 00:05:07 - The seven numbers, in order 00:06:16 - How the dashboard was actually built 00:07:04 - Numbers 1 and 2: lead gen and sales conversion benchmarks 00:12:53 - Number 3: the trial-to-member story behind our 80% benchmark 00:15:54 - Number 4: engagement, and the leading indicator for churn 00:17:39 - Number 5: why you can't outmarket a churn problem 00:20:05 - Numbers 6 and 7: labor percentage and net profit 00:23:36 - Why business owners avoid their own numbers 00:25:32 - The green line, and the six-week sprint that saved the business 00:28:39 - Fixing one constraint at a time, not whack-a-mole 00:32:59 - The five-minute Friday system, step by step 00:37:14 - Recap, and where to get help next

If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number. Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Sophie sits down with Shell, who doubled her studio revenue in twelve months while raising seven kids. This is the logistics episode. How the week actually gets built. Everyone assumes a woman running a seven figure studio with seven kids has something the rest of us don't. More discipline. More energy. Some extra gear that switches on at 4:30 in the morning. The real answer is more boring and more useful than that, and it's the reason I wanted this one in your ears. Shell has four kids she birthed, three stepkids, three year old twins, a firefighter husband on shift work and a gym she bought while it was sitting in the red. In twelve months she went from $40k months to $70-80k, with a peak at $84k. She is not doing more than you are. She decides earlier than you do, she pays for the help she needs instead of hoping the week works out, and she asks for the rest. Her constraint was never time. It was that the whole thing lived in her head, and once she got it out of there and onto a plan, the numbers moved. In this episode you'll hear: The Sunday ritual she runs for the family calendar and the business plan in the same sitting, and why doing one without the other falls over by Wednesday What she actually pays for so the 4:30am starts and the school drop offs can both happen in the same day How she works out whether she can afford a hire before she makes it, instead of hiring and hoping the members show up What changed inside her own job between $40k months and $80k months, including the two things she hated doing until she got good at them The question she asks instead of "I can't," and the handful of standards she will not move for anyone, including her business If this one landed, go straight to the other episode about owners who were doing fine and decided fine wasn't it. Nate and Jacob from Newstrength went from good enough to a $1M run rate, and they did it while juggling kids and 3am training too. Shell went from $40k months to $80k in twelve months, with seven kids and a husband who's never home on the same schedule twice. She didn't find more time. She followed a plan and put the right people around her. If you want the same thing mapped for your studio, book a discovery call and we'll show you where your next number actually comes from. CHAPTERS 00:00:00 Seven kids, seven figures, and no excuses 00:01:43 "We were fine": the most expensive words in her business 00:03:09 How can we, not why can't we 00:05:34 The support network, and the au pair on a 38 hour roster 00:08:37 Separation Sunday: family logistics and business plan in one sitting 00:10:16 Training as the non-negotiable that keeps her sane 00:11:12 What she does when the plan gets punched in the face 00:12:51 Thinking bigger: the Japan trip that made the money mean something 00:15:08 Control freak, mum guilt, and the standards she won't move 00:18:26 Reverse engineering the hire from member numbers 00:19:52 The $40k role versus the $80k role 00:24:30 Buying a gym in the red, and the line from Benny that still gets her 00:29:06 Monday morning: one target, one focus, and why you don't wait for Monday

I sat down with personal growth coach Danny Kennedy for round two of one of the rawest conversations I've had on this show, on belief, identity and the team overhaul happening inside Geronimo right now. Follow the show: Spotify Apple Podcasts YouTube Instagram I had a heart attack. Four weeks ago I started therapy. In two weeks I start EMDR. I'm telling you this before anything else, because the biggest jump my business has made all year didn't come from a new funnel, a new hire or a new tactic. It came from the inside, on the exhale of a breathwork session where I genuinely felt like I turned into an eagle, and I came out the other side making decisions like a different person than the one who walked in. Danny is a personal growth coach to some of the biggest names in the game, and he sat me down and called it straight. You're not stuck because of your team, your market or your funnel. You're stuck because you haven't decided who you're being yet, and your team, your revenue and your capacity are all just catching up to that decision. This one gets into the belief work behind that shift, and the very practical, sometimes uncomfortable team redesign that's come out of it. In this episode you'll hear: Why acting as if sold out our newest coaching tier in a week, and the one question now running every decision in my business. The belief test that decides whether you build a $100 outcome or an empire, and why they take exactly the same amount of work. The real reason we ripped out every layer of middle management, and what the research on the top 8% of teams actually says separates them (it isn't talent). The morning non negotiables and the offline weekend that are producing my biggest ideas this year. Why nervous system regulation, not another growth hack, is about to become the real competitive advantage for founders. Chapters 00:00:00 - Why I'm finally airing this conversation with Danny Kennedy 00:00:44 - "Is this empire enough?" The question now running my business 00:02:03 - Normalise the next level before you actually hit it 00:04:15 - Identity shift over pushing harder 00:06:00 - The $100 note test, belief before proof 00:08:09 - Friction vs flow, control, and why $100k decisions differ from $100 million ones 00:14:01 - My morning stack, cold plunge, meditation, journaling 00:19:14 - Why we killed middle management at Geronimo 00:21:10 - A players are built, not bought 00:24:47 - Inside the super team model, psychological safety, experiments, deep work 00:27:48 - Best thinking happens when you stop thinking 00:33:32 - The breathwork breakthrough and the Joe Dispenza retreat 00:36:06 - Nervous system regulation, the next competitive edge 00:42:00 - Hardware vs software, and the real leadership hierarchy

Grab the free Avatar Workbook, write your first draft down, then sharpen it with our Avatar Creator bot. And if everyone keeps telling you you're killing it, but your revenue hasn't moved in two months and you know there's more in you, book a discovery call and let's find out what's actually stalling it. Follow Geronimo Unfiltered: ⁠Spotify⁠ ⁠ Apple Podcasts⁠ ⁠ YouTube⁠ ⁠Instagram⁠ Ryan and I are taking over the pod to fix the biggest problem we see in studios: you think you know who you're for, and what you've actually got is a demographic. Every owner we meet swears they know their avatar. Then they say it out loud and it's "35 to 45 year old mums." That's a census field, not an avatar. And it's exactly why the ads feel like shouting into a crowded room of people who don't care, because if your avatar is everyone, it's no one. We ran this exercise as a live workshop this week and watched owners articulate who they're actually for, some for the first time ever. The messages were still coming in that night saying it finally clicked. So we're walking you through the same six steps we take every studio inside the academy through, in about the same 30 minutes we spend doing it with our clients. And here's the kicker: none of it has anything to do with what you do inside your gym. Pen and paper for this one, it's a writer downer. In this episode you'll hear: Why specific is not narrow, and how actively repelling the wrong people is what fills your studio with the right ones The six questions that uncover the fear your best members have never said out loud (the depth of your conversations determines the depth of your pockets) A live role play that starts at "I want more Pilates coaching" and ends at "I want to know I could protect my daughter," and why nobody buys your methodology The cheap-money trap: what uni student deals did to Doza's F45 (churn three times a year, and they crowded out the members he actually wanted) The one-line hook template that positions you as a category of one, plus the cover-your-logo test to check you've nailed it Loved this one? Binge this next: your message is only half the machine, so hear why ads flop even when the avatar is right in "⁠10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead)⁠" And when you're ready to do this properly, this is the exact process we use to take owners from stuck at the same revenue two months running to their first 20k month, then 40, then beyond 100k, without burnout. ⁠Book your discovery call here⁠ CHAPTERS 00:00:00 You don't have an avatar, you have a demographic 00:04:59 Specific is not narrow (meet Stuck Sam) 00:07:53 Tony and Nat: the two avatars that built a million dollar gym 00:10:00 Step 1: Mine your best members (and the TAM check) 00:13:57 Step 2: Understand their pain, six questions deep 00:16:04 Sidebar: the uni student trap 00:19:53 Step 3: Give them a name 00:21:56 Step 4: From pain to promised land 00:24:41 Live role play: what she actually wants 00:27:10 Excuses and refusals (and how to weaponise them) 00:29:14 Step 5: Why here, not there 00:31:57 Step 6: Create the hook 00:33:26 The cover-your-logo test 00:36:12 Recap and your next move

Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you. 👉 Grab Annelise's workbook and write the shit down as you listen: https://bit.ly/p-the-studio-owners-workbook-for-backing-yourself 👉 Then book your free discovery call and let's look at what's actually keeping you stuck: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered:⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Communication coach Annelise joins Sophie and me to unpack why the scariest parts of running a studio, the tough conversations, the camera, the sales calls, have nothing to do with speaking at all. Annelise grew up a shy kid with a speech impediment and went through speech therapy. Now she's got 15 years of training people to speak behind her and delivers keynotes on stages in the US. I know that climb personally, because I had a hectic stutter as a kid myself, and Sophie was so quiet when she trained at my studio that members genuinely asked if she was on mute. None of us got here by finding confidence. We built it, rep by rep, like a muscle. Annelise reckons the real blocker is the fear of being perceived. It's the same fear behind the conversation you keep putting off, the camera you keep avoiding, and the sales call you keep fumbling. She walks us up the ladder she takes every client through, from desire to discipline to evidence to trust, and shows why you already coach your members through this exact process every day. You just haven't turned it on yourself yet. In this episode you'll hear: The banana bread trap: why one botched conversation convinces you you're "just not a leader" and what to do instead Three questions that turn confrontation into conversation: "help me understand", "what would it take" and "would it be helpful if" Why saving the big moments for the big moments is exactly why you're shit at them The evidence list: a two-minute Monday morning habit that changes how you walk into your business "Learn to love all doors": the lesson from Annelise's dad that rewires how you handle rejection, on sales calls and cancellations alike If this one hit a nerve, queue up "Why Outsourcing your Confidence is the FASTEST Way to Close your Business" next. It's one of our most downloaded episodes ever, and it's the same wound from a different angle. And if you're done borrowing confidence, book your free discovery call. Sophie went from members asking if she was on mute to coaching hundreds of studio owners, and I went from a kid in speech therapy to a sold-out room of 300. The reps work. Let's map yours: ⁠https://bit.ly/p-your-studio-check-up⁠ CHAPTERS 00:00:00 The accidental leader problem 00:04:02 Your fear has nothing to do with speaking 00:07:47 My stutter, Toastmasters and The King's Speech 00:13:29 Three frameworks for hard team conversations 00:20:43 Stop saving the big moments for the big moments 00:23:00 Desire, discipline, evidence, trust 00:24:37 "I'm not a runner": the 1k lesson 00:30:28 Writing your evidence list 00:36:11 Borrowed confidence and finding your leadership voice 00:44:30 Sales calls and the fear of rejection 00:46:16 Learn to love all doors 00:53:12 When cancellations feel personal 00:56:35 Rapid fire: speaking up, firing and being on camera 01:12:06 Three Monday morning steps

Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discovery call and let's map out what your studio actually needs next: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Connor built five businesses by 28 and it nearly killed him. This is the story of one cardiac ward, two business sales, and the three systems that turned Athletic Culture into a $115k a month gym. He was doing 16-hour days and hadn't taken a real holiday in ten years when his heart gave out last August. A hole in his heart nobody picked up at birth, two weeks on a cardiac ward surrounded by 70-year-olds, then open heart surgery. Most owners would have used that story as the reason to quit. Connor used it as the reason to redesign everything. He sold the pasta bar from his hospital bed, let go of a cafe, and went all in on the gym he calls his baby. Three months after surgery his partner sent him a video of my heart attack, he inquired that day, and signed the same afternoon. Eight months later Athletic Culture has gone from stuck and reactive to $115k months, and he hit a goal we set for the end of this cycle before we were even halfway through it. Me, Connor and Sophie get into exactly what changed, and then his manager Taylor takes the chair to tell the owner's side of the story back to us. In this episode you'll hear: How Connor built a $100k a month gym with no sales system, no leads and no paid ads, and why that run was always going to hit a ceiling The retention play that turned the slowest weeks of the year into his biggest Fitness Passport month ever The playbooks and structure Taylor now runs, so problems get sorted before they become fires How to prove your culture instead of just claiming it, plus the hiring rule that protects it: character over qualifications, no dickheads What Taylor says owners get wrong the moment they finally hire a manager Loved this one? Binge this next: The Hidden Reasons Your Culture Sucks and How to Build One Built to Win. Connor says culture is his secret sauce. That episode is how you build yours on purpose. Connor went from a cardiac ward to $115k months in under a year, working fewer hours than he ever has. If you're ready to find out what that looks like for your studio, book your free discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ Chapters 00:00:00 Five businesses, 16-hour days, then a cardiac ward at 28 00:07:25 Why he didn't quit, he redesigned everything instead 00:11:21 Selling the pasta bar and the second cafe 00:15:00 System 1: sales 00:16:12 Culture is king, and how to actually prove it 00:19:33 How a 21-year-old ends up with five businesses 00:26:05 System 2: retention and the Survivor Series 00:27:57 System 3: playbooks, structure, no more firefighting 00:28:44 The heart attack video that brought him to Geronimo 00:34:40 Taylor takes the chair: the manager's view 00:41:06 The letting-go conversation every owner needs to hear 00:47:05 The 3-2-1 goal game: naming the November number 00:49:58 Final advice for owners and managers

Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template And if you want to see exactly how this playbook maps onto your studio, book a discovery call here: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: Spotify Apple Podcasts YouTube Instagram A dog training business joined a gym growth academy and doubled to 100k months in six months. This is the episode that kills the "my business is different" excuse for good. Every week someone tells me their market is unique, their clients are special, and the model wouldn't work for them. Then Nath called my sales team, said "I'm not your avatar, but I want in," and joined a coaching program built for gym owners with a dog training business. My first reaction was to ring my sales team and ask what the hell they were doing. Six months later he's doubled the business on the exact playbook we teach studio owners, with nothing watered down or adapted for dogs. What almost stopped him had nothing to do with the industry, and everything to do with what he was refusing to let go of. That part of the story is the reason to listen to the whole thing. In this episode you'll hear: The exact model: a four week Calm Dog Kickstart, a 70% rollover rate, and a $148 a week membership (yes, for dogs) The moment he rang his coach to quit at 75k months, and the answer that turned it into 56% growth in two months The identity shift from doing the work to owning the business, and what was actually underneath the refusal to let go The 70% rule in action: he launched his vision book, lost four of his twelve staff in a week, and kept going anyway Why "you can't teach an old dog new tricks" is a lie, in dogs and in business owners (including a live fix for Doza's whinging Labradoodle) If this one hit, binge this next: STOP Playing Small. It's the other half of this story, because Nath's real unlock wasn't the kickstart or the rollover process, it was refusing to stay at the level everyone said was already good. Nath came in at 50k months running a dog training business, and the same frameworks took him past 100k with a mission to save 10,000 dogs. If he can do that in an industry we'd never coached before, imagine what the playbook does inside an actual studio. Book your discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ CHAPTERS 00:00:00 The dog training business that broke our avatar 00:02:03 "I'm not your avatar, but I want in" 00:04:50 The business model: entry points and the Calm Dog Kickstart 00:07:47 Inside the $148 a week membership 00:11:31 Recap: 50k to 75k, then the bottleneck 00:12:28 The call with Rob that nearly ended it 00:14:47 Why he couldn't let go: the identity underneath 00:16:46 PSA: "my business is different" 00:20:58 The mission: 10,000 dogs 00:22:20 The 70% rule: losing a third of the team 00:24:57 What's next: the 10k Dogs podcast 00:26:33 Live demo: fixing Duke's whinging 00:28:44 Burnout, Separation Sunday and family 00:33:55 Moving the goal: 300k months 00:37:08 Business principles, not business models

If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the show: Spotify Apple Podcasts YouTube Instagram Hassan had four weeks to move a gym he'd been in for ten years. He lost 24 members, went backwards for a year, and then recorded his best month in a decade. He wasn't in trouble before the eviction. The gym was healthy, the community was strong, the reviews were good, and people found him because they'd been driving past him for years. He was comfortable. And he sat in that comfort for six years, growing on word of mouth and a Google rating, right up until a developer activated a demolition clause and took the choice away from him. He told me straight out that he needed the forcing function. Without it, he'd still be there, still fine, still not moving. Sophie and I take him through what actually turned it around, and none of it is a hack. It's a media-first approach that stopped him being invisible, a decision to stop dabbling and start showing up like a professional, and a weekly ritual that gave him direction. Then we do the maths live on stage and prove that the goal he thinks is enormous is eight leads a week. In this episode you'll hear: What it feels like to lose members and momentum at the same time, and why the momentum costs more. Why he kept doing exactly what had always worked, and why it stopped working overnight. The moment the content flywheel clicked, and what he changed the following week. The three beliefs a buyer has to reach before they'll ever call you, and how content moves all three. Why the comfortable studio owner is in more danger than the one in crisis. Chapters: 00:00:00 Four weeks to get out 00:02:05 Losing 24 members in a five-minute move 00:03:24 The twelve months of grinding that didn't work 00:04:52 Coming in skeptical and broke 00:05:55 Best month in ten years 00:08:17 Fix one: going media-first 00:10:17 The content flywheel moment 00:15:30 The three beliefs every buyer needs 00:18:05 Live maths: 35 members down to eight leads a week 00:21:18 Cost per lead, price, and why he's underpricing 00:23:26 Fix two: leadership and turning pro 00:32:21 Fix three: clarity, Power 12 and Separation Sunday 00:34:14 Raising the stakes with the people you love 00:38:58 The forcing function, and the love letter to the developer If you liked this one, go back and listen to this: Coming back from ROCK BOTTOM with Travis Young from Reborn. If you want me to get specific about your studio, book a discovery call here.

Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram From $9k to $41k a month, 100 new members, a full team. And the hardest part wasn't the growth, it was working out who she is on the other side of it. Everyone told Abbey she was killing it. Full classes, high vibes, happy members. She was also up at 3:30am, finishing at 7:30pm, stress rash on her hands, $9k a month against $4k rent. Today her Central Coast CrossFit box, TWA, is at $41k a month. But this one isn't about the revenue. Sophie and I take Abbey somewhere most growth stories skip: what happens to who you are when the business finally works without you. She hit $41k and the ground got shaky, not because the numbers were bad, but because her whole identity was welded to the work. We call it the 40k fuckery. It's an upper-limit problem, and it stalls owners right when they should be flying. In this episode you'll hear: The three moves that took TWA from $9k to $41k a month (and why none were "work harder") Why hours and effort stop equalling growth, and what to focus on instead How Abbey made sales her superpower, then handed it off to her first hire The identity trap that hits studio owners the moment the business starts working How to separate who you are from what you built, so scaling doesn't feel like a crisis If this one landed, go back and listen to Indi's story next. 👉 From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio Abbey went from $9k and burnt out to $41k with a team running the floor. If you want a look at what's between you and that, book a free studio check-up and we'll map your quick-win opportunities. Chapters 0:00:00 "Everyone said you're killing it" (the $9k trap) 0:04:12 The wake-up call: fine is dangerous 0:06:06 Busy as a badge of honour, and the identity shift 0:08:28 Elevate: from trainer to manager to owner 0:13:09 Rewind to $9k a month, doing everything solo 0:14:53 The three moves that changed everything 0:15:50 Fuck free trials: the intro offer that replaced them 0:17:06 The first sale she didn't make 0:22:41 Building the team and the rollover system 0:23:15 Why the room you're in decides how big you think 0:26:37 The identity wobble nobody warns you about 0:29:22 It's not an Abbey problem, it's a design problem 0:31:07 Welcome to the 40k fuckery 0:33:02 The upper limit: self-sabotage near the goal 0:36:41 Where to from here: 250 members and the vision book 0:40:03 Look at the proof: reflecting on how far you've come

Want us to look at your studio and find the quick wins then book a free 15-minute discovery call. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In this episode I sit down with both of them to break down exactly how they did it. Everyone says they want to work on the business instead of in it. Almost nobody does, because it was never really a time problem. It's that the whole business lives in the owners' heads, and getting it out means becoming a different kind of owner. They did it one system at a time. Killed free trials. Installed a paid intro. Learned the sales script so Reece could hand it off. Brought on a VA and got 20 hours a week back. Built a retention system the whole team runs. And somewhere in there, Reece stopped seeing himself as "just a PT" while Summer kept the vision and the systems pointed at where they're actually going. In this episode you'll hear: Why getting off the floor is an identity shift, not a scheduling fix Why we kill free trials and install a paid intro instead How to learn a sales script so someone else can run it for you The right way to bring on a VA, and the feedback loop that makes it stick The retention system holding a 200-plus member studio at 0% churn Why every member gets allocated to a named trainer The vision book, the Polaroid wall, and the "make yourself proud" standard Why looking at your numbers every week is the unlock, not the threat Reece and Summer's advice for anyone standing where they were a year ago If this one resonated, go back and listen to "The Retention Revolution: What the Top 1% of Studios Are Doing Differently". It's a perfect follow-on. And if your head's spinning and you're thinking "okay, what do I actually do now" - book a free 15-minute discovery call and we'll look at how your studio's going right now and where the quick-win opportunities are. Chapters 00:00:00 12 months in: from burnt out to back-to-back record months 00:02:01 11 years on the floor, and why getting off it isn't about the hours 00:02:40 The first change: delegation and learning to trust the team 00:04:21 Why we killed free trials and installed a paid intro 00:06:05 Learning the sales script (and why it's not about being a closer) 00:08:11 Bringing on a VA: where to start and what to hand over first 00:12:20 Training a VA with playbooks and a feedback loop 00:13:55 The retention systems: going from feel to a real system 00:18:45 The Polaroid wall and 0% churn at 200-plus members 00:20:43 Allocating every member to a trainer: the secret past 350 00:22:17 What "working on the business" actually means 00:23:54 The vision book and the three-year picture 00:28:35 The identity shift from trainer to leader 00:31:52 Leaving for the summit, and what they found on return 00:36:18 What's next: more locations, more impact 00:40:05 The advice: right people, know your numbers, lean in

Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster. FOLLOW THE SHOW: Spotify Apple Podcasts YouTube Instagram A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor. I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation. This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all. In this episode you'll hear: How Siennah tripled from $17K to $55K/month in 12 months The three stepping stones she points to as the real difference Why getting off the floor meant trusting someone else to run her standard Going from a $20/week trial to a $249 intro that converts ~70% on the phone Why she slept on inductions and what changed when she installed them How an 80% rollover rate became her fastest growth lever Building a model that serves members from age 10 to 95 The identity work behind stepping up as a leader at 25 Why content is the leverage that grows the movement past the four walls Grit, growing pains, and the 24-hour rule for when it all feels too much CHAPTERS 00:00:00 - Pod debut: Siennah's in the house 00:00:30 - 17K to 55K in 12 months 00:01:18 - Who she was a year ago 00:02:40 - How the podcast pulled her in 00:08:30 - The three biggest moves she made 00:09:09 - Trusting someone else to run her standard 00:10:17 - Becoming a leader at 25 00:11:55 - From $20/week trial to a $249 paid offer 00:13:53 - The selling shift and 70% conversion 00:14:11 - Why she slept on inductions 00:15:22 - Rollovers, churn and the real accelerator 00:28:06 - Age 10 to 95: the multi-demographic model 00:30:12 - The identity shift 00:33:29 - The million-dollar studio goal 00:35:08 - Content as leverage 00:41:08 - The traits that set the top studios apart 00:42:30 - Grit, growing pains and the 24-hour rule 00:45:43 - Her advice to anyone sitting in "fine" 00:48:39 - Wrap-up If this one landed, go back and binge the episodes on getting off the floor and building a team that runs without you here. And if your head's spinning and you want to know your next move, book a free 15-minute studio review call and we'll find the quick wins together.

Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/ He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency. I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between. We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out. If you've ever felt like you ARE the business instead of owning one, this one's for you. In this episode you'll hear: Why Jade kills the free trial and what he runs instead The prepaid pack model and the 80 to 90% repurchase rate behind it How he solved instructor inconsistency with screens, voiceover, and 100+ hours of training The "don't blame them, train them" rule Why base plus commission beats paying instructors hourly The "$50 of value for $25" test that survives any downturn The wake up call that forced him to build real systems What the top 10% of studios do differently (hint: it's not talent) The one tactical move to make first thing Monday morning CHAPTERS 00:00:00 Meeting on neutral ground 00:02:00 Kill the free trial: why paid intros win 00:03:00 Prepaid packs vs memberships 00:05:49 How the 100-hour instructor model works 00:07:33 The screens and voiceover origin story 00:10:00 Instructor inconsistency: the real enemy 00:19:53 Don't blame them, train them 00:22:24 The 80% conversion benchmark 00:24:30 Base plus commission 00:30:00 Deliver $50 of value, charge $25 00:42:28 The wake up call: being the business vs having one 00:43:46 The "40K fuckery" explained 00:50:52 The Monday morning move 00:53:58 Wrap up If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn." And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up

How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows. 👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder Follow Geronimo Unfiltered Spotify Apple Podcasts YouTube: @GeronimoUnfilteredOfficial Instagram: @thegeronimoacademy Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it. Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close. Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth. Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel. In this episode you'll hear: - Why a holiday is a team problem, not a revenue problem - The order Rod and Jenny built their team in, and why sales came first - What a playbook is and how to write one anyone can run in seven days - Why splitting sales from rollovers converts higher - Why hiring a salesperson feels wrong and is your highest-leverage move - How systems beat the "no one does it as well as me" trap - What actually triggers the owner-to-CEO shift - What the Japan test is and how to know you're ready for one Chapters: 00:00:00 Intro and the Japan test 00:03:00 Meet Rod and Jenny: close-the-doors to turnaround 00:05:40 The core constraints holding them back 00:06:30 What a playbook actually is 00:07:30 The trust barrier and letting go 00:09:10 The owner-to-CEO shift 00:11:00 Level two: buying back your time 00:13:50 Mapping the million-dollar team 00:15:25 Why they hired the salesperson first 00:16:00 Owning the rollover number 00:17:45 The dual converter formation 00:20:30 Why sales and rollovers can't be one role 00:22:00 The wins start landing 00:23:40 Six months, start to finish 00:25:00 Your next three steps If you want more like this, go back to "How Newstrength Went From 'Good Enough' to a $1M Run Rate." And if you're ready to write your first playbook, the Team Handbook Builder GPT asks you the questions and pops out the doc: https://bit.ly/p-team-handbook-builder

👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up Subscribe and follow so you never miss an episode: Spotify Apple Podcasts YouTube @GeronimoUnfilteredOfficial Instagram @thegeronimoacademy The boss is out getting an MRI, so we went rogue. Jess and I took over the pod to break down everything we coach our clients on about marketing a gym or studio in 2026. She's nine years in the industry, seven with us, and helps manage over five million dollars in ad spend a year. We can tell an owner's ads are broken without looking at a single metric. This episode is how you spot the same ten things we spot, and what to do instead. Here's the uncomfortable truth: your ads probably look beautiful and convert nobody. The generic, talk-to-everyone, free-trial playbook is dead. You've got 1.7 seconds to stop the scroll, and in a trust recession, polished reads as fake. The fix is getting so specific it's almost uncomfortable, and using language you already have in your DMs and sales calls. In this episode you'll hear: - Why the old generic ad playbook stopped working in 2026 - The offers quietly killing your lead quality - How to build a hero narrative and why a demographic isn't an avatar - The avatar 5x50 framework we give away free - The raw, face-to-camera content converting right now - The only two Meta metrics that matter and the benchmarks to hit - Short vs long copy and why creative beats the buttons you press - The three action steps to start with if your ads are broken Chapters: 00:00:00 What's different about studio marketing in 2026 00:01:22 The old way: generic, polished, and dead 00:02:53 The offers killing your lead quality 00:06:34 The three coaching conversations we have every day 00:07:12 Building a hero narrative so specific it's uncomfortable 00:08:23 Why a demographic is not an avatar 00:10:52 Why raw and unfiltered beats polished right now 00:12:46 The face-to-camera content that's actually working 00:15:08 The IDEA copywriting framework 00:16:30 Short copy vs long copy 00:19:28 The only two Meta metrics that matter 00:22:07 The benchmarks you need to hit 00:23:04 Where to start if your ads are broken 00:25:24 Step one: get clear on your avatar 00:25:43 Step two: ad copy and creative 00:27:49 Step three: get comfortable on camera 00:29:50 Your first move and the free Avatar 550 framework If this one got your head spinning in the best way, go deeper: listen to 10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead) next, it's one of our most downloaded episodes for a reason. And when you're ready, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to our YouTube The Geronimo Academy IG 600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer. I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week. In this episode you'll hear: Why Good Times treats itself as a lifestyle brand, not a Pilates studio The seven-step member experience that runs before a single first class How to make new members feel like they discovered you organically The welcome message and community guidelines that set people up to succeed What a five-star arrival and first-class check-in actually look like The post-class moment and follow-up that turn one visit into a habit Why niching down hard grew the business instead of shrinking it The "pretend you're a client" audit to run on your own studio this week The real referral numbers behind 600 members Chapters 00:00:00 600 members, no ads, no referral program 00:01:48 The right people find you (lifestyle brand, not a Pilates studio) 00:06:42 Why do you exist? Stand for something 00:09:22 Business by design: why niching down grew the studio 00:12:43 The 7-step member experience, start to finish 00:12:45 Step 1: The welcome message that sets people up for success 00:16:30 Step 2: The tours and what to expect 00:17:08 Step 3: The arrival experience 00:20:33 Step 4: How they enter the room 00:21:30 Step 5: What the teacher does for a first-timer 00:25:00 Step 6: The post-class moment 00:25:56 Step 7: The follow-up that closes the loop 00:28:23 Why no callbacks, no ads, no compromise 00:29:12 Where to start: pretend you're a client 00:30:42 The real referral numbers behind 600 members If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator. And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on. If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner. In this episode you'll hear: The two-column rule that ends partnership confusion forever Why one throat to choke per KPI is the most underrated rule in business Doza's full story of nearly losing his business and his oldest mate The eight KPIs every studio business actually runs on Why Feel Good Pilates have only ever had to fire two people The single ego trap that kills most business partnerships The exact starting move Monday morning if your partnership needs this conversation Chapters: 00:00:00 Cold open 00:01:59 Why partnerships go murky 00:03:14 Doza and Ben, the lawyered-up war story 00:06:49 The mastermind room that saved Geronimo 00:08:01 The two-column rule, drawn live on paper 00:08:28 Who's actually the CEO at Feel Good Pilates? 00:09:00 How they secretly run a RACI model 00:10:18 Ange's column: culture, retention, team, ops 00:13:17 Numbers: why this one is always shared 00:15:20 Tam's column: lead flow, sales, content, brand 00:17:03 Mapping the 8 KPIs to one throat to choke 00:18:26 Why this clarity is why they'll hit $4M 00:19:00 Buy back your time: what each partner would delegate first 00:22:53 Did the split happen naturally? 00:25:20 The biggest mistake Doza sees in failing partnerships 00:28:18 Where to start Monday morning 00:29:48 Where the pilates industry is going 00:30:30 Vision reveal: 10 studios in 10 years Where to go next: If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money). Ready to audit your own studio structure? Book a free 15 minute studio check-up here.

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand — when's the right time to lean in? 00:06:25 Attention engine vs conversion engine 00:09:00 Why we canceled our short-form shoots 00:11:21 12M downloads, a 5-year commitment, and 2 years of silence 00:14:08 Your reality is always catching up to who you're being 00:19:53 The Vegas cocktails moment that changed how Danny records 00:22:41 Danny's offer stack — app, school, 1:1 00:29:09 The 40-out-of-100 signal you're under-pricing 00:38:30 The 5-minute lead rule — 100x more conversions 00:40:01 Pods as ads — how Doza grew 500% in 12 months 00:41:50 Sell by chat — 5 chats a day, non-negotiable 00:44:14 Doza's diagnosis: kill the app, build the back end 00:47:34 Bricks & clicks for studio owners 00:49:46 Monday morning — where do you actually start? 00:52:03 The belief loop, drawn out 00:55:29 The black coffee theory 00:57:35 You don't experience the world as it is, you experience it as you are

Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3 Northstar principles that stop you breaking your business with AI — Why you should never automate sales (and what happens if you do) — Why "departments are dead" and workflows are replacing them — Workflow 1: How to build an email marketing project that sounds like you — Why Claude beats ChatGPT for gym owners (and the exact stack to switch to) — Workflow 2: How to turn voice recordings into team playbooks in minutes — Workflow 3: The HR project that scripts hard team conversations for you — Why you're now the Chief Sprinkle Officer in your own business — The "AI Friday" rule that stops you wasting your week down the rabbit hole — How to use AI in a Pilates studio, yoga studio or gym without breaking what's already working If you've been ignoring AI - or breaking your business trying to use it… Listen now. Tools mentioned in this episode: — Claude → https://claude.ai — Claude Code → https://claude.com/code — Wispr Flow → https://wisprflow.ai Chapters 00:00:00 Claude Code found $2.3M in 5 minutes 00:01:32 The trap most studio owners are walking into 00:02:51 Northstar 1 — Don't start with AI, start with workflows 00:03:33 Northstar 2 — Skin to skin (human in the loop) 00:04:09 Why you should never automate sales 00:06:04 Northstar 3 — You're still the operator (the Iron Man rule) 00:07:49 Workflow 1 — Email marketing project 00:10:39 Wispr Flow — the tool that changes everything 00:14:03 Why most studios get email dead wrong 00:15:36 Workflow 2 — Playbook builder 00:17:51 You're the Chief Sprinkle Officer now 00:19:38 Workflow 3 — HR project (the whisper in your pocket) 00:22:48 The "AI Friday" rule 00:23:42 Where to start on Monday

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home. Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in. In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours. Practical for fitness studio owners, gym owners, Pilates business owners, yoga studio owners and any wellness studio founder whose team is showing up for shifts but not for the mission. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Want the Vision Book template Doza references in this episode? Get the exact rip-and-raid template delivered to your inbox → https://bit.ly/p-vision-book-template CHAPTERS 00:00:00 — The one thing every business problem comes back to 00:00:36 — Ryan: why I quit a $1M studio 00:02:36 — What would've made me stay 00:03:10 — The Vision Book: 3 years, present tense, magazine format 00:04:02 — What actually goes in a vision book 00:04:39 — No vision, no fork in the road 00:05:34 — Why a clear vision creates instant buy-in 00:06:31 — Case study: She Can 00:09:21 — Case study: New Strength 00:12:29 — Case study: More Time Academy 00:14:43 — Case study: Frontline 00:18:21 — Case study: G3 King of the Mountain 00:23:32 — Your team will not get excited about a number 00:24:34 — Monday morning move 00:25:30 — The Geronimo manifesto, read live

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the skills. You got off the floor. You even hired a team. But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do." That's not leadership. That's fear wearing a busy costume. The studios that break through aren't run by better operators. They're run by owners who killed the old version of themselves and became someone new. Your revenue says you're at level 2. Your behaviour says you never left level 1. Doza and Geronimo Head Coach Sophie map the three identity levels every studio owner must move through - operator, manager, multiplier - and what has to die at each one. They walk through a real client case study (Bexy) who wanted to quit at every transition point but pushed through all three levels to build a self-running, net-growing studio. The pattern was every time she got stuck, it wasn't a business problem. It was an identity problem in disguise. The line that will hit you: "If your team isn't all in, that's not a team problem. You haven't become the person worth quitting three other jobs for." Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • The 3 identity levels every gym and studio owner must move through (operator, manager, multiplier) • Why your revenue can say level 3 while your behaviour keeps you trapped at level 1 • The "double dip paradox" — why results always get worse before they get better when you delegate • What "no one's as good as me" is really telling you about your identity, not your team • Why most studio owners accumulate skills but never make the actual identity shift • How one studio owner went from overwhelmed operator to multiplier with consecutive months of net growth • The self-coaching prompt that changes everything: "Where am I contributing to this?" If you own a gym, Pilates studio, yoga studio, or any fitness business and you're successful on paper but stuck in practice… Hit play. Next episode worth your time: Why Some Studio Owners Win - And Others Stay Stuck [https://youtu.be/_kBG1in5UAw] CHAPTERS 00:00:00 — "I'm making money but I don't love my business anymore" 00:01:15 — Level 1: The Operator — victim to victor 00:03:10 — What level 1 sounds like 00:05:02 — The adult learning curve 00:05:50 — Level 2: The Manager — letting go of control 00:07:04 — Why you won't delegate (and what you're really afraid of) 00:09:01 — The double dip paradox 00:09:41 — Level 3: The Multiplier 00:12:18 — The complacency trap at level 3 00:13:27 — "My team isn't all in" is an identity problem 00:14:51 — Becks: from operator to multiplier (full case study) 00:20:48 — Monday morning move

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and your total addressable market, you shouldn't even start. Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit. The math: net 3 member growth per week × 50 weeks = $1M run rate in 12 months. That's 3 sales, 2 rollovers, no more than 1 cancel - every single day. No vibes. No energy. Just the number in the box. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • Why your point of view and total addressable market matter more than your equipment or fit-out • The content-first strategy that lets you build an audience before you even sign a lease • How to lock in a rent deal that doesn't put you underwater from month one (60% of revenue rule) • Why Doza and Sophie disagree on what comes second — and what that tells you about your situation • The exact focus order once doors open: media, sales, product, then AI workflows • How to reverse engineer a $1M run rate into daily KPIs you can actually hit • The "win the day" discipline that separates studios that grow from studios that vibe If you're planning to open a gym, Pilates studio, yoga studio, or wellness business in 2026 - or you're already open and want to rebuild smarter… Hit play. Next episode worth your time: The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop) Chapters 00:00:00 — No brand, no members, no list — what do you do first? 00:00:33 — Round 1: Problem + total addressable market 00:03:17 — Round 2: Content team vs rent deal (they disagree) 00:06:06 — Round 3: Solid rent deal + business model forecast 00:08:32 — The founder-led content strategy 00:10:17 — Round 4: Focus order once you're open 00:13:38 — You're a media business in 2026 00:15:21 — Round 5: Three months in — what now? 00:16:22 — The million dollar roadmap 00:17:55 — Reverse engineering $1M to daily KPIs 00:19:27 — Monday morning move

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— Fine is stable revenue, a decent team, and a business that's technically working. It's also the most dangerous place a studio owner can be. Because fine shrinks your ambition to fit your fears. Burnout has a protocol. Fine has a comfort zone. And comfort zones don't build the business — or the life — you actually wanted. In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah. Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— In this episode, you'll learn: — Why fine is more dangerous than burnout for gym and studio owners — The one question to ask yourself on Monday morning that reveals if you're actually stuck — The four steps from fine to f*ck yeah — decision, identity, design, action — Why your ambition shrinks to fit your fears (and how to reverse it) — The be-do-have framework and why most fitness business owners have it backwards — The daily non-negotiables that keep successful studio owners out of fine for good — Real examples of studio owners who went from $20k to $100k months after making the shift If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine? If it's not a f*ck yeah, listen to this. Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose. Chapters 00:00:00 Fck fine — why "good enough" is killing your fitness studio 00:00:15 What "fine" actually looks like (and why it's scarier than survival mode) 00:02:05 Fine is more dangerous than burnout — here's why 00:02:49 What happens when ambition shrinks to fit your fears 00:03:30 The Pilates studio owner who stopped believing in her own goal 00:06:06 The fine line between fine and burnout — and how fast it descends 00:06:58 The spectrum: from drowning to fine to fck yeah 00:08:29 Fine is an identity problem and a design problem 00:08:51 Step 1 — the decision: kill your 1.0 00:10:09 Step 2 — identity shift: become the chief want officer 00:11:14 The number one regret of the dying (and what it sounds like) 00:12:12 Step 3 — design the life: be, do, have 00:13:47 Step 4 — massive action and daily habits 00:15:41 The five daily non-negotiables that keep you out of fine 00:16:45 Achievement roadmap, Power 12 and Separation Sunday 00:18:30 Monday morning — the one question that changes everything 00:19:52 What's next: you're not in the fitness business, you're in the media business

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net. Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot ———————————— In this episode, you'll learn: — The 3 mistakes killing your lead conversion rate — Why calling within 5 minutes makes you 100x more likely to convert — The double tap: the simplest trick to get a pickup — How to run a SOLVER call live — from intro to close — Why going deep on pain converts better than pitching your offer — How to close with conviction and handle payment hesitation — How to hand the script off so you never have to do this yourself If you want leads that actually convert…Listen now. Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A Chapters 00:00:00 Unf*ck your sales in 3 steps 00:01:23 Why sales feels icky (and why that has to change) 00:03:17 Mistake 1 — not calling within five minutes 00:05:42 The double tap and the 3x3x3 method 00:07:49 The lifeguard reframe: sales = service 00:09:34 Mistake 2 — not picking up (live proof) 00:14:34 Mistake 3 — not following the script 00:17:48 Live SOLVER roleplay begins 00:18:09 The pre-frame 00:20:00 Building rapport and qualifying 00:24:28 Finding the real emotional pain 00:32:58 Moving to the close 00:36:26 Handling objections and taking payment 00:37:25 Why the script works every time 00:41:45 Gerry — the AI roleplay bot 00:43:03 Wrap up

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over • The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions • How to use the Hero Offer Builder to create your complete offer in under 60 minutes The Monday Morning Move: Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad. Links & Resources: 🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit 🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder 🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e 📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts. Chapters: 00:00 Why your offer is broken — and why it's not your fault 01:00 Step 1: The North Star Principle 02:10 Offer ≠ discount — the distinction that changes everything 03:10 The Hero Offer triangle: name, price, inclusions 03:30 Clear beats cute — how to name your offer right 05:10 The pub test 05:40 Building the 21 Day Mums Restart live 06:20 Step 2: How to price your intro offer (the 10% rule) 07:35 The CAC maths: why $14 trials lose money every time 09:15 Step 3: Inclusions — what to put in and what to cut 10:55 The signature on-ramp 11:30 Accountability vs access 13:10 Bonuses — when they help and when they hurt 14:00 The profitable offer checklist 14:25 Hero Offer Builder — live demo 16:00 Busy Dad Strength Kickstart built in real time 18:30 The Monday Morning Move 19:00 Next week: how to make a sale a day

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it. Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time. If you've been throwing money at ads without results, or posting content that gets zero traction, this one's for you. What you'll learn in this episode: • The #1 reason your marketing is invisible (and it's not your budget) • Why "women 25–68" is a lazy avatar — and what to do instead • The 3 mistakes killing studio owners' lead flow right now • How to find out exactly who your ideal member really is using the Avatar 550 framework • The EPIC content formula: the 4 types of posts that actually attract the right people • Why polished creative is working against you in 2026 • A live demo of Gav — our AI avatar creator — building a complete hero narrative from scratch in under 10 minutes The 3 Steps to Unfuck Your Marketing: 1. Define who they were before they found you — Stop guessing. Interview 10–50 current members using the 5 key questions (link below). The gold is in who they were before you fixed their problem. 2. Build the frown-to-smile offer — Stop selling access (unlimited classes, $21 trials). Start showing people exactly how you take them from where they are to where they want to be — in a way no one else can. 3. Fix your creative — Raw and real beats polished every time in 2026. We're in a trust recession. In-feed, authentic content stops the scroll. Timetable posts do not. The EPIC Content Formula: • E — Edutainment (turn your FAQs into content) • P — Proof (the human transformation story, not just before/after photos) • I — Invitation (lead magnets, story CTAs, hand-raisers) • C — Connection (founder-led storytelling — people buy from people, not logos) Resources mentioned: • 🤖 Gav — The Geronimo Avatar Creator → https://bit.ly/p-geronimo-avatar-creator • 📋 The Avatar 550 (5 questions × 50 members) → https://bit.ly/p-avatar-550 • 📞 Free 15-minute studio checkup → https://bit.ly/4kZSlya Chapters: 00:00:00 Your lead problem isn't ads 00:01:13 Mistake #1: Too broad 00:02:46 Mistake #2: Generic offer 00:03:36 Mistake #3: Wrong creative 00:05:32 The Avatar 550 framework 00:08:54 Frown to smile offer 00:10:21 Choosing your avatar 00:11:07 The student gym story 00:13:37 The EPIC content formula 00:15:05 Why before & afters don't work 00:15:55 The invitation play 00:16:01 Founder-led content 00:17:54 LIVE: Gav AI demo 00:19:00 Building a hero narrative 00:25:01 The hero narrative reveal 00:27:31 How to access Gav free 00:29:47 Money March: what's next This is part of Money March — our 3-episode series on making more money in your studio: • Ep 1: Unfuck your marketing ← you're here • Ep 2: Build a profitable offer that attracts your ideal avatar • Ep 3: Nail your sales If this hit home, do one of two things: leave a review, or send it to a studio owner who needs to hear it.

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent. For the first time, we're sharing it with the full podcast audience. This one isn't about revenue. It's about what you actually do with it. Most studio owners are working harder than almost anyone they know. Revenue is growing. The business is getting stronger. But net worth is barely moving. That's not a hustle problem — that's an education and intention problem. This keynote fixes it. Here's the number that should stick: get a million dollar studio to 30% profit — that's $300K. Investing just 12.8% of that ($3,200/month) over 40 years gets your family to $20 million. This episode shows you exactly how. IN THIS EPISODE: Why effort and income grow — but net worth stays flat The 4 Capitals: Effort → Knowledge → Relationship → Financial "You can be profitable and still retire broke" The Cash Flow Quadrant for studio owners (E → S → B → I) Poor vs rich cash flow patterns Profit First bank account structure (business + personal) ETF index funds — the simplest starting point Mortgage vs investing: the actual maths The compound interest numbers (write these down) The jet ski story: $50K = $6.7M over 30 years The $3,200/month formula to $20M FOCUS: Follow One Course Until Successful Tax structures: trusts, super, investing companies 6 practical steps to start building wealth now THE BIG IDEA: The gym is your vehicle. Financial freedom is your destination. The hardest part isn't the investing — it's getting to the million. You're already doing that work. Now make it count. TAKE ACTION: Book your free 15-minute studio wealth checkup: https://info.kellypartners.com.au/free-financial-health-check Apply for the Geronimo Academy: thegeronimoacademy.com/apply Subscribe + leave a review — it helps more studio owners find the show Connect with us: Website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza CHAPTERS: (0:00) Welcome to the Sydney Summit (1:00) Why your net worth isn't growing (5:50) Profitable and still retire broke (6:30) The 4 Capitals Framework (9:10) Your gym is a vehicle (11:10) The Cash Flow Quadrant explained (18:40) Invest first, spend what's left (21:00) Where to start investing (31:10) Mortgage vs investing: the maths (37:49) The jet ski story ($6.7 million) (38:50) The compound interest numbers (44:43) The 12.8% formula to $20 million (49:00) 6 steps to start building wealth (52:49) Free studio checkup

If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps. We get it ... on paper, your studio looks successful. Revenue is solid. Members love the experience. Your community is strong. Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it. Most studio owners believe scaling requires more leads, better marketing, more ads, more hustle But what if the real bottleneck isn’t lead generation? What if it’s the lack of scalable fitness business systems underneath your revenue? In this episode of Geronimo Unfiltered, we break down: Why even high-performing gyms can’t grow past a certain point The leadership mistake that keeps owners stuck on the floor Why “it’s easier if I do it myself” kills scale The hidden gap in most fitness business systems The shift required to move from operator to CEO If you care about: Studio growth Gym scaling Building systems in your fitness business Increasing retention without burnout And ... creating consistency across your team You’ll want to listen to this one all the way through. Here's the reality no one talks about when you're a studio owner. You might be: Coaching too many sessions Handling sales yourself Approving everything Fixing small problems daily And then wondering why scaling feels messy. It’s not a marketing issue. It’s a systems issue. Without the right structure, your gym or studio can grow revenue … but it can’t grow freedom. Scaling a gym or studio isn’t about doing more. It’s about building systems your team can execute without you. If you want to generate more leads, improve retention … and build real fitness business systems without burning out, connect with us at Geronimo Academy. Website: https://thegeronimoacademy.com Instagram (Geronimo): https://www.instagram.com/thegeronimoacademy Instagram (Doza): https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters 00:00 - The $1M Golden Cage 01:05 - Why successful gyms still feel stuck 03:10 - The missing piece in fitness business systems 08:20 - The 60% execution problem in studios 10:30 - Perfectionism & control in gym leadership 14:00 - Why scaling requires inspection, not effort 17:15 - The leadership shift from coach to CEO 23:30 - The structure behind scalable studio growth 31:00 - Why “I’ll just do it myself” kills gym scaling 39:20 - The 30-day breakout challenge 45:20 - How to start scaling properly

Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series. Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH This is the episode where the money finally means something. You’ve built awareness (Episode 1). You’ve created rhythm (Episode 2). You’ve learned how to make decisions and get paid properly (Episode 3). Now comes the real question: What do you actually do with the money? Because profit without intention just turns into: – Dumb spending – Panic tax decisions – Or a bigger business that still owns you. This episode is about turning profit into freedom, wealth, and optionality — not more stress.In this episode, you’ll learn: 1) The order of operations for money (most owners get this backwards) Profit isn’t for random spending. There’s a sequence: – Pay yourself properly – Allocate for tax on purpose – Decide how much stays in the business – Decide how much gets extracted – Then invest deliberately Miss the order and you’ll always feel broke, even when the numbers look good. 2) Why “reinvest everything” keeps owners stuck Reinvestment without rules is just unpaid labour in disguise. You’ll learn how to reinvest with intention, so the business grows and your life improves. 3) The difference between business wealth and personal wealth A valuable business is not the same as personal security. We break down how to: – Build cash buffers – Separate business risk from life money – Avoid having your entire net worth trapped inside your gym 4) Smarter tax decisions (not dodgy write-offs) Buying stuff to “save tax” is one of the most expensive mistakes owners make. You’ll learn how to: – Plan tax early – Use profit allocation instead of panic spending – Make decisions your future self won’t regret 5) Designing a business that serves your life This is where finance becomes personal. What’s the point of profit if: – You’re still stressed – You still can’t switch off – You still feel guilty spending money? This episode ties the numbers back to why you started. Homework: Your homework for Episode 4 is to decide what your profit is for. Download the workbook here → https://bit.ly/p-finance-in-february-workbook Then choose ONE: Set a profit allocation rule Decide how much stays in the business vs comes out Create a tax buffer (on purpose, not in panic) Decide what “enough” actually looks like for your life Map how profit turns into freedom over the next 12–36 months Write it down. Put it in the calendar. Stop winging it. What’s next? That wraps Finance February. If this series changed how you think about money, decisions, or your role as an owner, go back and rewatch it as a system, not four random episodes. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Chapters 00:00 – Episode 4: what the money is actually for 01:10 – The order of operations for profit 04:30 – Why reinvesting everything keeps you stuck 08:20 – Business wealth vs personal wealth 12:45 – Tax planning without dumb spending 18:10 – Designing a business that serves your life 24:30 – Profit, freedom, and optionality 31:00 – Homework: decide what your profit is for 34:00 – Finance February wrap-up

Download the Episode 3 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series and in episode #3 we stop looking at numbers … and start using them. You’ve got awareness (Episode 1). You’ve got rhythm (Episode 2). Now it’s: what decisions are you making off the back of it? Because the goal isn’t “be good at finance”… it’s get paid properly and make calls like hiring/spending based on rules - not emotions. In this episode, you’ll learn: 1) Owner pay vs profit (and why most owners stay broke). Owner pay = the salary you’d have to pay someone to replace you (fair market wage) Profit = what’s left after the business runs properly (and then becomes dividends / drawings / extras) Most owners think they’re profitable… because they’re paying themselves $0 (that’s not profit, that’s unpaid wages) 2) The “Abducted You” test for owner salary. If you got abducted tomorrow … what would you list your job ad for? That’s your “owner salary” number? 3) Decision rules for hiring (and the 40% labour trigger). Hiring isn’t a feelings decision; it’s a ratio decision. You get “permission to hire” when you’re around the labour % you’re targeting (the example used: ~40%) BUT only if you’re hiring to grow revenue, not to “buy time” and watch Netflix. Labour % moves like stairs: hire → % goes up → revenue growth brings it back down → repeat 4) Stop spending based on vibes (use guardrails, not handcuffs) Forecasting + ratios are guardrails so you don’t go broke. They’re not handcuffs that stop you going big. You can break the rules - but only deliberately with a plan to bring ratios back 5) The true cost of a staff member (it’s not the salary) A “$100k staff member” is not $100k. Add in things like:Super, Leave coverage, Workers comp, Payroll tax (if you’re over threshold)…and you’re closer to $130k+ in real cost. If you don’t model this properly, you’ll hire early and wonder where your profit went. 6) Smarter team design (local vs offshore + base + variable) Don’t pay Aussie rates for tasks that don’t require Aussie expertise Split roles: high-value work stays local, repeatable/admin gets systemised/offshored Base + variable pay models can reduce risk and align performance. Pick one of these and decide it using the numbers (not vibes): Set your owner salary (fair market wage) Separate owner pay vs profit Decide a dividend rule (how profit gets extracted) Create a hiring rule (based on ratios, not emotions) Create a spending rule (business case + cash impact) Redesign your workforce mix (what must be local vs can be offshored) Make one decision. Put it in writing. Put it in the calendar. Want the Sidekicks? (AI-powered assistants + offshore support) DM Doza on Instagram @hey.doza with the word: SIDEKICKS What’s next? Episode 4 is the payoff: what to do with the money (life, wealth, long-term strategy, without doing dumb tax “business write-off” stuff). Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters 00:00 – Episode 3: Decisions + getting paid 00:30 – Owner pay vs profit (why they’re different) 02:05 – The “abducted you” test (owner salary) 03:30 – The danger of “profit” when you pay yourself $0 05:55 – Fixing it when you can’t afford your salary (sales vs overhiring) 08:00 – Profit vs dividends 12:00 – Decision rules: when to hire vs wait 13:15 – The “labour % staircase” explained 15:35 – Vibe spending vs deliberate spending 19:20 – True cost of a staff member (it’s not the salary)

Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook ALL FINANCE FEBRUARY Episodes Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises. If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill), this episode gives you a simple rhythm you can literally book into your calendar. Most studio owners don’t need “more finance knowledge”… they need a cadence. Because the goal isn’t to become an accountant - it’s to go from surprises → systems. This is Episode 2 of our 4-part Finance February series on the Geronimo Unfiltered podcast.Episode 1 was awareness (what numbers matter). Episode 2 is rhythm + planning (how often to look, what to review, and how to stay deliberate instead of reactive). In this episode, you’ll learn how to: • Build a simple financial rhythm across annual, quarterly, monthly, and weekly • Create an annual budget using last year’s trends + ratios • Use a reverse forecast (start with the profit you want, then work backwards) • Understand the difference between budgeting vs forecasting (hint: it’s about cash) • Set up a basic cash flow forecast (weekly view, 13 weeks ahead) • Run Finance Fridays so you’re managing numbers — not vibes • Use monthly numbers to make decisions: budget vs actual → course-correct • Stop managing the business by checking the bank account and “hoping” Homework (this is the big one) Your homework from this episode is to book the sessions into your calendar - because if it’s not booked, it’s not real. It helps you with forecasting in your business. Want us to do this LIVE? DM Doza on Instagram (@hey.doza) with the words: FORECAST LIVE … and if there’s enough interest, we’ll run a live session where we build this together. What’s next? This episode was all about containers, cadences, and getting it in the calendar. In Episode 3, we’re going into decision-making — now that your rhythm is set, what decisions do you make … and how do you get paid properly. Remember to Like, subscribe, and comment with your biggest takeaway — we read them all. Connect with us My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters 00:00 – Episode 2 (Finance February): Rhythm + planning 00:22 – From surprises to systems 00:40 – The four cadences: annual / quarterly / monthly / weekly 01:03 – The goal: stop reacting emotionally, operate deliberately 01:22 – The real homework: book it in the calendar 01:46 – Annual planning = budgets + strategy 03:05 – Trends + ratios → plan the next 12 months 05:31 – Reverse forecasting (start with the profit you want) 07:24 – The point of profit: wealth + lifestyle + generational impact 10:41 – Cash flow forecast: why it matters 14:07 – Building a simple cash flow forecast (weekly view) 20:34 – Why this stops “bank balance decisions” 23:04 – Weekly weigh-in (Finance Fridays): what to track 26:10 – First 4 weeks are hardest — then it’s a 15-minute habit 28:11 – Monthly: budget vs actual + benchmarks 30:40 – Monthly overhead deep dive (subscription fat) 33:39 – Quarterly: priorities, focus, reduce shiny object chaos 39:05 – Budgeting vs forecasting (the difference is cash) 39:43 – Final homework recap: book the sessions

Download your workbook here → https://bit.ly/p-finance-in-february-workbook For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business. If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will change how you think about money in your business. → Want to scale your studio and generate more leads? https://bit.ly/4kZSlya → Want proven systems to grow without burnout? https://bit.ly/44XoX5w Most studio owners aren’t bad with money - they’re just looking at the wrong numbers. If opening your Profit & Loss statement makes you feel confused, overwhelmed, or like you “should probably talk to your accountant one day”… this episode is for you. This is Episode 1 of our 4-part Finance February series on the Geronimo Unfiltered podcast. Across this series, we’re breaking down financial literacy for studio owners in plain English - no spreadsheets, no shame and no accounting degree required. In this episode, we lay the foundation. If you don’t understand this part, everything else feels harder than it needs to be.By the end of this episode, you’ll be able to: • Stop saying “I’m bad with numbers” and start saying “I just didn’t know what to look at” • Understand the difference between revenue, profit and cash (and why revenue is vanity) • Read a Profit & Loss statement without panic • Identify the only numbers that actually matter in a studio business • Know what a financially healthy studio actually looks like • Understand simple ratio benchmarks for labour, rent, overheads and profit • Spot the two biggest profit killers for studio owners: overspending on If you want this episode to actually change your business, don’t skip this part. After listening ... here's your homework: 1) Ask your accountant for your last 12 months of Profit & Loss (or log into your accounting software and find it yourself) 2) Calculate your current ratios: - Labour as a percentage of revenue - Rent as a percentage of revenue - Total overheads - Operating profit 3) Compare your numbers to the benchmarks discussed in this episode 4) Bonus power move: ask your accountant to clean up your chart of accounts so your P&L is easy to understand at a glance. This episode kicks off Finance February. In Episode 2, we’ll map out budgeting and forecasting - without overwhelm. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: 00:00 – Welcome to Finance February 01:45 – Why studio owners avoid their numbers 04:55 – “I’m bad with numbers” (and why that’s not true) 07:10 – Revenue vs profit vs cash 11:30 – Breaking down a P&L in plain English 14:20 – What counts as direct labour 18:45 – Labour cost benchmarks (and common mistakes) 23:10 – Rent benchmarks and lease red flags 27:05 – Overheads: what matters and what doesn’t 31:45 – What healthy profit actually looks like 35:20 – The two biggest profit killers 38:50 – Homework & what’s coming next

Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠ 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout. This isn’t theory. You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets. If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly. Here’s what we’re covering: • Why most studio ads fail after the first 7-14 days • The biggest mistake owners make before they even launch ads • Why ads don’t fix broken systems - they expose them • The difference between leads, members, and actual growth • How our ads system creates consistency instead of chaos • What studios should have in place before spending a dollar on ads • Why “set and forget” ads quietly drain cash • The role speed, follow-up, and standards play in ad performance • How to judge ads properly (and what metrics actually matter) • Why most owners panic and turn ads off too early • The real job of ads inside a studio growth plan • How to stop guessing and start running ads with control • What predictable member growth from ads actually looks like in practice • Why ads feel stressful when there’s no system behind them • How to scale ads without burning yourself out or your team If you want ads to bring in consistent members - not headaches - this episode is for you. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w —— Chapters: ⏳ [00:00] Intro – Why Ads Feel Harder Than They Should ⏳ [00:02:05] Meet Pete: Our Ads Guy & Why Most Studios Get Ads Wrong ⏳ [00:05:10] The Truth About Ads: They Don’t Fix Broken Systems ⏳ [00:08:20] Why Most Studio Ads Die After 7–14 Days ⏳ [00:11:30] Leads vs Members: The Mistake That Skews Every Result ⏳ [00:14:45] What Ads Are Actually Meant to Do in a Studio Business ⏳ [00:18:10] Inside Our Ads System: How Consistency Is Created ⏳ [00:22:40] Why “Set and Forget” Ads Quietly Burn Cash ⏳ [00:26:15] Speed to Lead, Follow-Up & Why Ads Expose Weaknesses ⏳ [00:30:20] The Metrics That Matter (And What to Ignore) ⏳ [00:34:10] Why Most Owners Panic and Turn Ads Off Too Early ⏳ [00:37:55] What Predictable Member Growth from Ads Really Looks Like ⏳ [00:41:30] Scaling Ads Without Burning Out Your Team ⏳ [00:45:10] When Ads Feel Stressful, This Is Usually Why ⏳ [00:48:30] Final Reality Check: Ads Work When the System Does

Want the exact sales script used in this episode? Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram If sales feel harder than they should… it’s probably not the market. In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every single month. This isn’t theory. You’ll hear a live mystery shop inside the episode, real conversion stats from hundreds of studios, and the exact standards required to win during the most important sales season of the year. If you own a studio and leads are coming in but sales aren’t sticking, this episode will show you exactly where things are breaking - and how to fix them fast. Here’s what we’re covering: • Why 55% of studio owners don’t answer the phone (and why it’s killing revenue) • The 3 biggest ways owners sabotage sales: timing, avoidance, and ignoring the script • Why sales is the lifeblood of every business - whether you like it or not • The harsh truth: if you don’t sell, you can’t help anyone • Why spring is “go time” - and how missing it can ruin your entire year • A live mystery shop sales call (unscripted and unfiltered) • What a good sales call actually sounds like in real life • How to establish trust, create urgency, and close without being pushy • Why most sales anxiety comes from not following a system • The difference between being “busy” and being effective • The Sale-A-Day standard - and why it solves most business problems • How to generate 100+ net members in 90 days without burnout • The real competitive advantage: speed, standards, and execution • Why free trials and weak offers quietly destroy conversion rates • The mindset shift required to stop avoiding sales and start leading properly If your phone is ringing and you’re not answering it - this episode is for you. Don’t forget to like, subscribe, and drop your biggest takeaway in the comments - we read every one. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya](https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w](https://bit.ly/44XoX5w Connect with us: Website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ ⸻ Chapters: ⏳ [00:00] Intro - Why Most Owners Are Killing Their Own Sales ⏳ [00:02:10] The Real Problem: Not Picking Up the Phone ⏳ [00:05:30] The Shocking Mystery Shop Stats (55% Don’t Answer) ⏳ [00:08:40] Why Sales Isn’t “Sleazy” - It’s Responsibility ⏳ [00:12:30] Seasonal Reality: Why Spring Is Make-or-Break ⏳ [00:16:00] LIVE Mystery Shop Sales Call (Unfiltered) ⏳ [00:23:30] Breaking Down the Call: What Worked & What Didn’t ⏳ [00:28:10] Following the Script vs “Winging It” ⏳ [00:32:45] Sales Anxiety: Where It Really Comes From ⏳ [00:36:30] Speed to Lead & Calling at the Right Times ⏳ [00:40:50] The Sale-A-Day Standard Explained ⏳ [00:44:40] How 100 Net Members in 90 Days Is Actually Possible ⏳ [00:48:30] Why Most Studios Lose Money Even When Leads Are Flowing ⏳ [00:52:10] The Real Competitive Advantage (It’s Not Community) ⏳ [00:56:00] Final Reality Check: Pick Up the Phone or Stay Stuck

Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible. In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months. No ads. No gimmicks. No shortcuts. Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in. This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum. Here’s what we’re covering: • How Chelsea grew from 79 → 250 members in 90 days in a regional town • Why trying to market to everyone made her invisible - and what changed when she picked one avatar • The moment she ditched free trials (and why sales got easier overnight) • Why Gen Z avoids phone calls - and how Sell-By-Chat became her biggest advantage • How trust built through content turns DMs into memberships • The mindset shift from “this is comfortable” to “I’d regret staying here” • Why raising prices attracted better members, not fewer • How to unlock lead flow without ads or complicated funnels • The systems that removed panic, burnout, and emotional cancellations • What “going pro” actually looks like at 23 - standards, numbers, and discipline • Why most owners stay stuck at the same revenue level (and how to break through it) • The uncomfortable truth: if you won’t do the hard work, neither will your members If you’re stuck, plateaued, or quietly burning out while telling yourself “this is just part of it” - this episode is for you. Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ ⸻ Chapters: ⏳ [00:00] Intro – 79 to 250 Members in 3 Months ⏳ [00:02:05] Meet Chelsea: 23 Years Old, Regional Studio Owner ⏳ [00:06:30] Life at 79 Members: Burnout, Free Trials & Panic Mode ⏳ [00:11:40] Why Marketing to Everyone Makes You Invisible ⏳ [00:15:45] The Offer Shift: Ditching Free Trials for Commitment ⏳ [00:20:30] Why Raising Prices Attracted Better Members ⏳ [00:25:05] The New Funnel: Content → Trust → DM → Sale ⏳ [00:30:50] Gen Z, Sell-By-Chat & Why Phone Calls Don’t Work ⏳ [00:36:10] Overcoming Sales Anxiety (and Why It Matters) ⏳ [00:41:45] Systems That Removed Burnout & Stabilised Growth ⏳ [00:47:30] The “Stop Dabbling” Moment ⏳ [00:52:40] Standards, Numbers & Never Missing ⏳ [00:57:50] The Real Cost of Staying Comfortable ⏳ [01:02:30] Final Advice for Owners Who Feel Stuck

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains? In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios. This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio. Here’s what we’re covering: -The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day -The brutal realities of franchising (and why most people shouldn’t do it) -Why you need at least 75 studios before a franchise model actually works -The traits of the highest-performing Fitstop owners, and what holds others back -What Australia can learn from the US, and what the US is behind on -Why multi-site owners are the happiest, most profitable operators in the network -The mindset shift required to build $1M+ studios -Why playing defence is killing growth, and how to start playing offence again … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Knee Reconstructions to Fitstop Founder ⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision ⏳ [09:45] How Fitstop Accidentally Became a Franchise ⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail) ⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger ⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses ⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down ⏳ [31:40] The Traits of High-Performing Studio Owners ⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck ⏳ [41:05] Why It’s Not the Plane - It’s the Pilot ⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again ⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number

Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago. That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore. In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life. We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true. Here’s what we’re covering: -The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth -What an Achievement Roadmap actually is (and why your goals keep stalling without one) -The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together -How to turn 5-year studio goals into daily standards you actually follow through on -Why your environment matters more than your willpower (and how to get in the right arena) -Real client examples: from stuck and vague to new locations, dream teams and $100k months -The power of milestones and rewards (and why most owners are terrible at both) -How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected … and a whole lot more Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters: ⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True ⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started ⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets ⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down ⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living ⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do ⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap ⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months ⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership ⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them? Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give. In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat. Here’s what we’re covering: -The reality of running 50 sessions a week and still feeling like you’re failing at home -How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids -Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it) -The 5-star session framework and coaches playbook that finally got Hayden off the field -How they hired and grew a team of coaches parents adore, without dropping standards -What changed when they picked a clear avatar and stopped trying to be “for everyone” -How they hit their 5-year member goal in 6 months by doing less, not more -The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test -What this means for you if you’re still chained to the floor, field or reformer… … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field ⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home ⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles ⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists ⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About ⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything ⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence ⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum ⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000 ⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off? ⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor

Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip. Most people would’ve walked away. She didn’t. Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country. In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her. Here’s what we’re covering: How Limber was born from rock bottom, identity loss, and a mountain of debt Why Lily refused to quit, even when everyone told her she should The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town The moment she realised having “no systems” was costing her thousands How hiring a salesperson changed everything (and why she should’ve done it sooner) The retention system that saved 110k+ a year in churn Why contractors are killing your culture - and how she’s building a real “dream team” instead Her breakthrough moment inside Academy that stopped her from quitting How she doubled revenue & members in six months without burning out The bold mission behind Limber - and how she’s turning her healing into her life’s work … and the studio-number-two vision that will blow your mind Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money ⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio ⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine ⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally) ⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares ⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model ⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit ⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle ⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying) ⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process. Here’s what we’re covering: • The 3 devils that haunt every business: Money, Time, and People. • The Money Devil - why most owners stay broke and how to finally beat it. • The Time Devil - how “busy” is actually the new form of avoidance • The TwoHeaded Devil - the people + purpose trap that kills momentum at scale. • The real reason you’re stuck: doing “busy work” instead of revenue work. • The story behind Doza’s first 100 sales - and the night everything changed. • How to build a team that lets you step out without your business falling apart. • Leadership at Level 3: accidental managers vs. transformative leaders. • Why the devil you refuse to face will own you (and how to fight back). • What it actually means to reach freedom - hint: you don’t slay the devil, you learn to dance with it. • Why most businesses stay stuck and how to finally stop fighting the wrong enemy. Chapters: ⏳ [00:01:20] Level 1: The Money Devil (and why broke isn’t noble) ⏳ [00:06:00] How to Slay the Money Devil: Leads, Sales, Tracking ⏳ [00:10:00] The Lifeguard Analogy: What Sales Really Means ⏳ [00:17:30] The Time Devil: Why “Busy” Is a Trap ⏳ [00:26:00] Buying Back Time and Building Your First Team ⏳ [00:33:00] Level 3: The TwoHeaded Devil (People + Purpose) ⏳ [00:44:00] From Accidental Manager to Transformational Leader ⏳ [00:56:00] Why You’ll Never Slay the Devil - You Just Learn to Dance with It ⏳ [01:02:00] The Million Dollar Standard & How to Get the Checklist Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future. This isn’t “team culture fluff.” This is practical, operational buy-in - how to get your people to care as much as you do. Inside this episode, we cover: - Why your team won’t fight for a vision they never helped shape. - How we built a team that holds the standard - even when I’m not in the room. - Why showing your team the destination transforms their commitment overnight - We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable. - The psychology behind team alignment. - How we got the team to take the Hawaii vision personally. - The simple systems we use to keep everyone rowing in the same direction. This episode will change the way you think about leadership and team performance. If your team feels disconnected, unmotivated, or “not getting it” - this will show you why… and how to fix it. Chapters ⏳ [00:00] Buy-in isn’t magic, it’s leadership ⏳ [01:24] Why most teams don’t care about the vision ⏳ [04:10] The Hawai’i story & how the team made the vision theirs ⏳ [08:45] How we built shared ownership (not forced motivation) ⏳ [12:30] LER & leadership lanes - everyone knows their job ⏳ [17:02] How we got aligned on standards and identity ⏳ [22:44] Why vision clarity fixes 80% of team problems ⏳ [28:10] Building a team that runs with you - not behind you ⏳ [32:55] What to do if your team “doesn’t get it yet” ⏳ [40:18] Next Steps - How to get leadership support fast Resources Mentioned ⭐️ Grab my Million Dollar Day Calculator: https://bit.ly/yt-million-dollar-day ⭐️ Want more leads? Start here: https://bit.ly/4kZSlya ⭐️ Want proven systems to grow without burnout? https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings? Because here’s the truth: business isn’t magic, it’s maths. In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without the burnout, the guesswork, or the fluff. We’ll show you the weekly targets, the order to install them, and the mindset to stick with it long enough for compounding to kick in. Here’s what we’re covering: The 21 → 7 → 80% → 5 − 2 = Net 3 weekly formula that gets you to $1M Why holding a “Net 3” for 50 weeks (the Green Line) changes everything The success sequence: leads → sales → rollovers → retention (don’t do it out of order) Problems vs projects—how to sit with the real constraint until it’s solved Running the business strategically (not emotionally): be the composed pilot Building the dream team and tracking LER 2–3 so your growth is profitable Owner hours: forced vs optional—and why freedom requires a real handover … and a whole lot more Chapters: ⏳ [00:00] Cold Open: Business Isn’t Magic - It’s Maths ⏳ [01:08] Life & Drama Updates: Hawaii Vision, MDS Pro Launch ⏳ [03:43] Manager School & Content Room: Closing Team Gaps ⏳ [08:12] The Million-Dollar Model: 5–7 Numbers You Need ⏳ [10:09] The Formula: 21 Leads → 7 Sales → 80% Rollovers → 5 − 2 = Net 3 ⏳ [11:01] From 150 Members To $1M: Hold Net 3 For 50 Weeks ⏳ [13:41] Success Is In The Sequence (Install In Order) ⏳ [16:26] Why Most Studios Don’t Make It: Consistency & Composure ⏳ [22:25] Face The Facts: Track Numbers Weekly & Win The Week ⏳ [26:15] Turning Pro: Choose Your Hard & Stay The Course ⏳ [34:34] Compounding: Don’t Quit Before The Stack Hits ⏳ [37:53] Bonus Metrics: LER 2–3 & Owner Hours (Freedom Test) ⏳ [41:05] Your Duty: Stay Open & Serve Your Community Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small. This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition. Here’s what we’re covering: - Why even the most talented business owners stay stuck (and how to break out of it) - The six silent killers of growth: fear, control, comfort, environment, systems, and identity - How fear of success keeps you playing small - and how to rewire it into momentum - The truth about control freak founders and why being “the best at a small game” keeps you broke - The “Blame = Broke” mindset shift that separates winners from victims - How to audit your circle, upgrade your environment, and find rooms that pull you forward - The power of permission - what happens when you finally give yourself space to dream bigger - Real client stories of owners who stopped surviving and started scaling - Identity work for founders: how to stop being “just a trainer” and start being a real CEO - Why playing small isn’t humble - it’s selfish, because the people you could have helped will never find you Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Chapters: ⏳ [00:00] It’s Easy to Think You’re Great… Until You Have to Prove It ⏳ [00:01:57] Meet Matt: The Silent Killer Coach Unlocking Results ⏳ [00:02:14] Why Most Business Owners Stay Stuck (Even When They’re Talented) ⏳ [00:06:00] Outgrowing Your Circle: The Price of Playing Bigger ⏳ [00:08:47] Lack of Vision: Why “Maintenance Mode” is Death ⏳ [00:11:01] Permission to Dream: Reclaiming Ambition and Ownership ⏳ [00:13:21] Comfort in Control: Why Letting Go Feels So Hard ⏳ [00:16:47] Poor Environment, Wrong Frequency: The Circle Audit ⏳ [00:18:36] Blame = Broke: The Hardest Truth About Leadership ⏳ [00:23:10] Systems, Support, and the Operator Trap ⏳ [00:28:32] The Story of Katie: From 20 Years Stuck to 65k Months ⏳ [00:31:33] Identity Shift: From “Just a Trainer” to CEO ⏳ [00:35:05] Why Growth Feels Lonely - and How to Find Bigger Rooms ⏳ [00:38:46] The Real Divide: Coachable vs. Comfortable ⏳ [00:40:04] Playing Small Isn’t Humble - It’s Selfish ⏳ [00:43:04] How to Stop Playing Half a Dream and Start Scaling for Real Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners are stuck building a life they need a holiday from, not one they designed on purpose. This episode breaks down the Achievement Roadmap - the exact system to 10x your clarity, upgrade your standards, and build a business that finally gives you freedom. Here’s what we’re covering: - Why most business owners wake up on Mondays with that sinking feeling in their gut - The real reason you built yourself a job instead of a business - and how to fix it - The Achievement Roadmap - the 5-step system to design your life and business on purpose - Permission to dream again - how to think 25 years ahead and reverse-engineer your goals - Why 10x is easier than 2x - and how to stop aiming for “break even” - The power of identity work - defining who you need to become before setting targets - Turning vision into traction - daily standards, not goals, that drive results - Unlocking resources - the tools, people, and power-ups you’ll need along the way - Milestones and rewards - how to celebrate progress and fuel long-term motivation - The 300% rule - 100% clarity, 100% belief, 100% of the time Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Grab your copy of the Achievement Roadmap here: https://live.geronimoacademy.com/achievement-roadmap Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention. In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never want to leave. Here’s what we’re covering: -Why retention - not sales - is your studio’s most powerful growth lever -The “member-to-member” connection that doubles loyalty (and why most studios ignore it) -How to build a retention budget that actually moves the needle -The 3 metrics every high-performing team tracks weekly -The difference between a product and an experience (and how to design one that sells itself) -What the world’s top studio owners are doing right now to boost loyalty and profits -How to lead and grow a team without burning out or micromanaging … and a whole lot more Chapters: ⏳ [00:00] Why Most Studios Don’t Have a Real Business Model ⏳ [03:30] The Membership Hamster Wheel: Churn vs Retention ⏳ [07:40] Retention as a Strategy - Not an Afterthought ⏳ [10:30] Why Your Studio Should Be the Most Important Business in Your Community ⏳ [15:00] The Retention Budget: Investing in Product and People ⏳ [20:00] The Data Behind the Top 1% of Studios ⏳ [25:00] Gamifying Attendance and Member Habits ⏳ [32:00] The Power of Member-to-Member Interaction ⏳ [40:00] Designing Experiences That Keep People for Life ⏳ [48:00] Leadership Lessons: Letting Go of Perfectionism ⏳ [55:00] Building People Who Build the Business ⏳ [58:00] JP’s Biggest Lesson: Learning to Be Present Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1 If you’re ending most days knackered but nothing’s actually moved, this one’s for you. Being flat-out isn’t the same as building a business - and the difference is learning to separate signal from noise, then structuring your week so momentum becomes inevitable. In this episode, we walk through the Win The Day discipline - practical, no-fluff steps you can use to turn chaos into controlled progress, from Separation Sunday to a proper “F**k Yeah Friday”. Here’s what we’re covering: -The illusion of productivity: why movement ≠ progress (and what to do instead) -The North Star principles: signal vs noise, momentum, deep work, and discipline over motivation -The “zombie test”: win the day even if it all goes sideways at 3pm -Deep Work 101: 60–120 minutes on the one thing that moves the needle -The triple Ps: Plan, Pick, Protect - how to set up each day to actually win it -Three lenses to choose the right work: revenue, systems, leadership -F**k Yeh Friday: measure what matters, earn your weekend, and celebrate the wins -Real examples: leads vs Canva, sales roleplay vs “follow-up purgatory”, playbooks vs pretty folders -The mindset traps keeping you stuck (comfort, avoidance of hard, fear) - and how pros move through them Chapters: ⏳ [00:00] Busy vs Progress: The Hard Truth About Your Day ⏳ [07:55] Win The Day: The North Star Principles ⏳ [09:36] The Zombie Test: How To Lock In A Win ⏳ [10:04] Deep Work That Actually Moves The Business ⏳ [12:02] “F**k It Friday”: Scoreboard, Energy, Momentum ⏳ [13:36] The Triple Ps: Plan, Pick, Protect ⏳ [14:38] Choosing Signal: Revenue, Systems, Leadership ⏳ [16:32] Your Weekly Flow: Separation Sunday To Nightly Review ⏳ [20:06] Lead Gen Example: Members’ Insights vs Canva ⏳ [21:02] Sales Example: Roleplay > Objection Whack-A-Mole ⏳ [22:36] Systems Example: Write The Playbook, Train The Team ⏳ [24:22] Mindset Blocks: Comfort, Avoidance, Fear - Becoming Pro Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1 Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit. In this episode, three legends from the Fitstop network get brutally honest about expanding too soon, clawing back from under-100 members, and the identity shift from chief-everything-officer to real CEO. You’ll hear the exact plays they ran - leads, sales, content, roles, KPIs, and hiring - that turned overwhelm into momentum, and momentum into money. Here’s what we’re covering: -The multi-site mistake (and the readiness checklist to avoid it) -Why your manager shouldn’t own sales - and the simple split that fixes retention -Avatar-led content that pulls quality leads (even when ads don’t get the click) -Become obsessed with your numbers: daily tracking, net member movement, and realistic lead targets -How a VA can buy back ~15 hours a week - and what to do with that deep work time -Accountability over excuses: stop blaming HQ, markets or seasons -Designing lifetime retention beyond 90 days (and building member “future”) -Hiring sequence for scale: content first, then sales, with clear KPIs and forecasts Chapters: ⏳ [00:00] Cold Open & Intros: From nerves to wins on the board ⏳ [06:42] The Hard Lesson: Went multi-site too early and paid for it ⏳ [09:44] Are You Ready for Site #2? Team & structure checklist ⏳ [10:27] Burnout & Churn: The surprises no one tells you about ⏳ [19:46] Losing Hurts, But It Teaches: How setbacks sparked better marketing ⏳ [20:29] Ditch Free Trials: Paid offers that attract the right members ⏳ [37:10] Split the Roles: Managers own retention, one owner owns sales ⏳ [42:18] Know Your Numbers: Daily tracking and reverse-engineering leads ⏳ [44:14] Content That Converts: One clear avatar per site ⏳ [57:03] Follow-Up That Lands: 6–7 calls in 3 days + smart DMs ⏳ [63:09] Buy Back Time: Hire a VA and do real deep work ⏳ [73:00] Lead Like a CEO: Clarity, KPIs, standards, cadence ⏳ [75:21] No More Excuses: Radical ownership beats blame every time ⏳ [79:45] The Cost of Wearing All the Hats: Burnout and a silent studio ⏳ [83:06] Big Next Moves: Content hire, then full-time sales, then scale ⏳ [86:02] Freedom & Optionality: Build a business you can keep - or sell ⏳ [87:16] One Piece of Advice: Learn fast, get help, and get out of your own way Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat. This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle. Here’s what we’re covering: -The real reason studios spiral - and how to stop it at the source -Why “boring is the battleground”: show up, sleep, macros… and business fundamentals -The Green Line: grow by net +3 members per week (and why it saves your summer) -Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup) -Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price -Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer -Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead … and a whole lot more Chapters: ⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out) ⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice) ⏳ [06:40] Boring Is The Battleground: Basics That Actually Win ⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45” ⏳ [15:00] Fix Root Causes, Not Quick Hacks ⏳ [17:10] What Is “Separation Season”? ⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer ⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer ⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking ⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn ⏳ [35:51] Traction Discipline: How To Win The Day ⏳ [37:50] Grab The Playbook + Next Steps Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them. Here’s what we’re covering: - The moment they said “fuck that” to fine and chose standards over excuses - From ~$60k months to an $84k run rate, and 210 → 220+ members (fast) - Letting go of control so the team can actually step up (and stick) - Vivid Vision, permission to dream, and making the metrics mean something - The systems stack: SALAD sales, scripts, scorecards, playbooks, handbooks, KPIs - “Separation Sunday” and the weekly rhythm of million-dollar studios - Sales as belief transfer: make a friend, help a friend - then change a life - Building real careers in fitness: pay, roles, and culture that lasts - Visionary × Integrator: how this partnership actually works day-to-day - The 300-member plan, a NZ team retreat, and why 2026 is on the board - Parenting while building: 3am training, uncommon standards, zero victimhood Why most gyms stay stuck and how to stop normal habits delivering normal results Chapters: ⏳ [00:00] “Fuck That”: Refusing to Settle for Fine ⏳ [00:03:52] From Survival to $1M Run Rate: The Plan and the Numbers ⏳ [00:04:46] The Model: Small Group & Semi-Private for Busy Parents ⏳ [00:12:06] Standards > Excuses: Carving Your Own Path ⏳ [00:17:19] The Turning Point: A Line in the Sand at $1M ⏳ [00:21:11] Letting Go: Handing Over Control So the Team Can Win ⏳ [00:30:14] The Systems Stack That Moved the Needle ⏳ [00:33:59] Playbooks, Skill Gaps & Content That Actually Converts ⏳ [00:42:05] Leadership Evolution: Making It a Mission, Not a Job ⏳ [00:49:06] Lifting Industry Standards: Real Careers for Coaches ⏳ [00:59:57] Separation Sunday & Level 10s: The $1M Weekly Rhythm ⏳ [01:09:00] 300 Members & a NZ Team Retreat: The Vision ⏳ [01:17:04] Stuck at $20-30k/Month? Start Here ⏳ [01:23:45] Who Shouldn’t Join Geronimo (Real Talk) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache. This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together. You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week. Here’s what we’re covering: -The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell) -What great sales candidates look like - and where to find them (phone sales > retail smiles) -The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment) -The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity) -The Wolfpack Academy: your first 14 days to get a rep selling fast -The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD) -How to manage and motivate salespeople (scoreboards, public recognition, clean incentives) -Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win -Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates -Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio. In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out. Here’s what we’re covering: -Culture ≠ perks: it’s standards, rituals and accountability (not vibes) -How to relaunch your vision with vulnerability - and make it about your team’s financial freedom -The 90-day turnaround: lead with actions, earn respect, then meet -Non-negotiables are the floor: reward behaviours, not just outcomes -Gamify the next month: incentives, consequences, and removing fear of failure -Measuring culture: track the intangibles and non-talent KPIs that actually win games -Hiring truths: choose culture fit over raw talent (“change the man or change the man”) -Everyone’s a leader: clear lanes of ownership that lift standards -The SRB framework (Situation-Impact-Behaviour) for tough conversations -Reframes that kill frustration, keep your best people, and create momentum … and a whole lot more Chapters: ⏳ [00:00] Culture Isn’t Perks - It’s Standards, Rituals, Accountability ⏳ [01:26] The Playbook Brief: Bringing World-Class Culture to Small Teams ⏳ [02:52] Re-Energising a Team After Poor Leadership: Vision & Vulnerability ⏳ [06:31] Cadences & Ownership: Weekly/Monthly Rhythm That Sticks ⏳ [07:19] Week One: The “Respect Checklist” and Leading With Actions ⏳ [09:03] Link Personal Goals to Business Goals (You Go First on Vulnerability) ⏳ [12:29] Make Non-Negotiables the Win Condition - Reward Behaviours ⏳ [16:02] Gamify the Next 90 Days: Incentives, Consequences, Accountability ⏳ [18:13] How to Measure Culture: Intangibles and Non-Talent KPIs ⏳ [21:27] Talent vs Culture Fit: Pick Your Pain (Choose Culture) ⏳ [24:05] “Change the Man or Change the Man”: Setting a Standard ⏳ [29:03] Tough Chats Made Simple: The SRB (Situation-Impact-Behaviour) Model ⏳ [36:04] Avoiding Conflict Loses Your Best People ⏳ [38:32] The Simple Truth: Standards Drive Everything ⏳ [40:01] When Culture Runs Without You (And Attracts Performers) ⏳ [41:15] Wrap-Up & Your Next Step Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself. Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio. We’re talking non-negotiables (as the floor, not the ceiling), recruiting on character over CV, team-driven leadership, and the exact rhythms - huddles, reviews and scoreboards - that lift performance without you barking orders. Here’s what we’re covering: -The difference between real culture and “bribery” (and why free coffees won’t save you) -Why recruiting on character beats qualifications every day of the week -Non-negotiables as the floor (not the ceiling) - and how to set them -The Storm “work program”, Purple Hearts and rituals that hardwire effort -How to build team-driven accountability (so standards police themselves) -The review room: 3 effort-based actions, player self-scores and visible scoreboards -Mini-teams, healthy competition and gamifying the right behaviours -Leading with questions, not speeches - practical prompts you can steal -How to reset a weak culture in 90 days (without blowing up your team) -What to do when a high performer is in a slump (support vs standards) Chapters: ⏳ [00:00] Why Your “Culture” Isn’t Working (and What It Actually Is) ⏳ [01:05] Character Over CV: How Elite Teams Recruit Winners ⏳ [07:07] Systems, Standards, Accountability - the Culture Trinity ⏳ [12:21] Rituals That Matter: Jerseys Off the Floor & Standing to Greet ⏳ [20:10] Non-Negotiables Are the Floor, Not the Ceiling ⏳ [23:06] Inside the Storm: The Work Program & Perspective Shift ⏳ [33:44] Spotting Weak Culture: Meetings, Dialogue and Behaviours ⏳ [41:10] The Review Room: Effort Metrics, Self-Scores & Scoreboards ⏳ [44:30] Build the Framework: Themes, Mini-Teams & Gamification ⏳ [51:30] Listener Q&A: Spare Parts, Monthly Meetings & Where to Start ⏳ [1:03:00] Coaching High Performers Through a Slump (Without Dropping Standards) ⏳ [1:16:20] Daily/Weekly Huddles That Drive Action (Not Just Talk) ⏳ [1:21:30] Vision That Sticks: From Top-Down to Team-Owned Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out? Adrian and Chrissy from Earth To Body prove you can. In this unfiltered convo, we dig into how they turned a hardcore strength-and-conditioning community into a movement that funds rewilding in the Daintree -while tightening systems, team design and sales to hit a million-dollar run rate. Here’s what we’re covering: The origin story: from plant-based living to a “most savage” Melbourne training ground HYROX as the perfect plug-and-play test of real-world performance “Sustainability isn’t soft”: why fitness and rewilding belong together The Daintree partnership, $40k raised so far, and the goal to revegetate a hectare Retreats & tours that lock members into the mission (Bali, reef & croc tours) From vibe mode to business mode: vision, clarity and looking at it daily The sales unlock: Sell-By-Chat reps that built genuine confidence Separation Sunday + Deep Work: simple systems that changed their week Knowing the numbers: capacity, cadence, KPIs and team ownership Letting go of control (for real): ego, delegation and building leaders … and a whole lot more Chapters: ⏳ [00:00] Meet Adrian & Chrissy + Why This Is An Unfiltered Chat ⏳ [01:06] Savage, Legit, Real-World Performance: What Earth To Body Stands For ⏳ [04:15] “Sustainability Isn’t Soft” - The Planet-First DNA Behind the Name ⏳ [06:42] Daintree Partnership: Land Back, Rewilding & $40k Raised ⏳ [17:47] Before the Shift: Frustration, No Clear Vision, Ready for More ⏳ [22:07] The Sales Game-Changer: Why Sell-By-Chat Built Real Confidence ⏳ [28:04] Know Your Numbers: Capacity, Profit, Cadence & Team KPIs ⏳ [34:25] Burnout vs Vision: Why Clarity Stops You Hitting Rock Bottom ⏳ [36:36] Level 1 Advice: Plan Your Week, Time-Cap Tasks, Kill the Overwhelm ⏳ [41:31] Now vs Then: Team Design, Ownership & a Clear Path to Capacity Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a 20-studio network Why community (not ads) is your unfair advantage in 2025 The $1,000/week trap: work out your real hourly rate (and fix it fast) Pricing without guilt—and why “treat it like a business” wins Processes, delegation and escaping overwhelm at Level 1 Dirty calories: when to refund, reset and protect your energy The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude Visualisation, evidence and the 300% Rule (clarity, belief, consistency) Inside Groovier: class chats, progress tracking, retail, auto-cancels & more Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios Chapters: ⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars ⏳ [06:00] From One Room to 20 Studios: What Actually Worked ⏳ [08:45] Community Over Everything (and how to build it on purpose) ⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt ⏳ [15:20] The $20/hour Reality Check: Do the maths on your week ⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum ⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on ⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives ⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude ⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief ⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule ⏳ [54:30] Groovier Deep Dive: Features studios actually use ⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners ⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness. In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s killing their business -The brutal truth about what ClassPass is (and what it isn’t) -The real payout structure - and how rates surge or drop based on demand -The 4 biggest myths about ClassPass (and the data that busts them) -Why free trials aren’t the enemy (and how studios can benefit long term) -What the numbers actually say about cannibalisation of your members -How corporate wellness deals with Canva, KPMG & more are changing the game -Why your strategy - not ClassPass - is the real difference between success and frustration … and a whole lot more Chapters: ⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated ⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong) ⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert) ⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy ⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More ⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them ⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions ⏳ [47:00] Cannibalisation: The Data vs The Felt Experience ⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk ⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams ⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted ⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re covering: -Why “work-life balance” is bullshit—and what to focus on instead -The near-death experience that sparked this framework -The Review/Preview ritual: Diamonds, Rocks, and Stars -How to WIN THE WEEK across work, personal, wealth, and relationships -The commit-to-three rule that stops overwhelm and builds momentum -Why amateurs avoid problems and pros run straight at them -The weekly reset that turns Sundays from fear into fuel -How to judge the week so you stop lying to yourself about progress … and a whole lot more. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Why Mondays Make Most People Want to Quit ⏳ [01:40] The Heart Attack That Changed Everything ⏳ [03:15] Soph’s Side of the Story: What Really Happened That Day ⏳ [06:45] Facing Death, Redefining Success, and Writing a Eulogy ⏳ [10:30] Life by Design or by Default ⏳ [13:30] What Separation Sunday Really Is (and Isn’t) ⏳ [15:00] The Review-Preview: Diamonds, Rocks, and Stars ⏳ [18:30] WIN THE WEEK Across Work, Personal, Wealth & Relationships ⏳ [24:00] Commit to Three: The Secret to Real Momentum ⏳ [28:00] Why “Work-Life Balance” is a Trap ⏳ [31:00] The Tools, Templates & Pads That Make It Stick ⏳ [35:00] Building Fulfillment Instead of Just Fun or Escape ⏳ [37:00] Judging the Week: How to Know If You Really Won

Feel like you're doing everything but still stuck at the same revenue level? You’re not alone. In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business. Here’s what we’re covering: -Why sales avoidance is keeping you broke - and the script that changed everything -The real reason you’re stuck at $20K (and it’s not your staff) -The “cash flow calendar” that turns chaos into consistent sales -The brutal truth about undercharging, overworking, and doing it all yourself -What to delegate first so you can finally get out of the burnout zone -How to design your dream team with just 50 extra members -The biggest trap at $40K - and how to avoid starving your business of growth -Why your impact statement matters more than your income statement -The $1M shift: You’re not selling sessions anymore - your product is your people Chapters: ⏳ [00:00] The Scariest Part of Scaling: Why You Can’t Stay Stuck ⏳ [01:45] Every Revenue Level Has a Feedback Loop - Here’s How to Read Yours ⏳ [03:00] Breaking Through the $20K Barrier: Leads, Sales & Cash Flow Calendars ⏳ [06:00] Stop Doing $30 Tasks - Here’s How to Buy Back Your Time ⏳ [10:00] The Rule of Ones: Why Focus is the Fastest Path to $1M ⏳ [14:00] From $40K to $60K: The Team, Systems & Leadership Shift ⏳ [17:00] The Ideal Team Design That Funds Your Freedom ⏳ [21:00] Replacing Yourself: Why You’re the Bottleneck ⏳ [24:00] Vision, Mission, Culture: The Untapped Power of an Impact Statement ⏳ [27:00] Fuel, Not Fear: How to Keep Going When Survival Isn’t the Driver ⏳ [29:00] Your Next Move: DM “Map” for the Full $1M Revenue Plan Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined. In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO. Here’s what we’re covering: -Why the fear of untapped potential still drives Indi’s every move -The biggest mindset shift she made to finally stop doing everything herself -The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters) -How she finally stopped losing sleep over money (and what changed) -The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs -Why she’s ditching packs for good (and what she’s doing instead) -How Indi grew every week, even while getting married in another country -The moment she realised leadership was her next frontier - and how she's rising to it -Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years … and a whole lot more Chapters: ⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up ⏳ [06:30] What No One Tells You About Running a Pilates Studio ⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free) ⏳ [20:15] From 5am to Midnight: The Reality of Doing It All ⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer ⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think ⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot ⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works ⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising ⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this. Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it. In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even. Here’s what we’re covering: -Why most ‘done-for-you’ agencies actually cost you more in the long run -The top 5 mistakes that lead to studio launches flopping (including the one almost nobody talks about) -The critical difference between trials and true members, and how to avoid a mass exodus -How one Pilates studio sold 100 memberships before spending a cent on ads -The 5-phase pre-sale strategy that guarantees you open at a profit -What to do after opening day to maintain momentum (and avoid the post-launch slump) -The one number you need to be obsessed with from day one … and loads more Chapters: ⏳ [00:00] Studio Launch Horror Stories—and Why They Keep Happening ⏳ [06:00] The Real Cost of Opening Without a Plan ⏳ [13:00] Why You Only Get One Shot at a Profitable Open ⏳ [18:30] The Biggest Launch Mistakes Studio Owners Make ⏳ [26:00] The 5 Phases of a Profitable Studio Launch ⏳ [34:00] How to Sell Out Tier 1 (Without Spending on Ads) ⏳ [38:00] Selling Out Tier 2 and Tier 3 Like a Pro ⏳ [43:00] Grand Opening Week: The Hidden Goldmine ⏳ [44:30] The Two Things That Will Still Derail Your Launch (Even With a Plan) ⏳ [45:45] Final Word: Avoid the Flop. Open at a Profit Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/p-free3step Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/3IB9MaZ Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems. In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process). Here’s what we’re covering: -Why he nearly didn’t step into business—and what finally flipped the switch -How a Contiki trip epiphany triggered a complete career overhaul -The truth about opening a studio during lockdown (and how he made it work) -The mindset shift that took him from winging it to running it -Why he stopped overthinking—and started backing himself -The exact systems he used to go from stuck at 120 members to 230+ -How “The Underground” was born—and how he used dead space to build new revenue -The team strategy that’s unlocked freedom and built loyalty for life -The real reason he never burnt out (even when working 3 jobs) … and a whole lot more Chapters: ⏳ [00:00] Meet the Most Jacked Cricketer in the Game ⏳ [02:00] From F45 Trainer to Studio Owner: How It All Started ⏳ [06:00] A Contiki Trip Epiphany That Changed Everything ⏳ [08:00] Battling Imposter Syndrome and Building Belief ⏳ [11:30] Working 3 Jobs to Make It Work (No Excuses) ⏳ [14:00] From Trainer to CEO: The Real Identity Shift ⏳ [17:00] Making the First Hire: How He Knew It Was Time ⏳ [20:00] Blaxland’s Breakthrough: Going from 120 to 230 Members ⏳ [22:00] The Birth of ‘Underground’—Turning Dead Space Into Gold ⏳ [26:00] Dominating the Mountains: What Drives Him Now ⏳ [30:00] Avoiding Burnout and Building a Bulletproof Week ⏳ [34:00] Surviving Level One: Why Most Studio Owners Quit Too Soon ⏳ [38:00] The 3 Game-Changing Systems He Can’t Live Without ⏳ [43:00] The Power of Belief—and What It Really Looks Like in Action ⏳ [47:00] What He’d Say to the Younger Version of Himself (And Anyone Still Stuck) ⏳ [49:00] Dominate or Don’t Bother—The Mentality That Changed Everything Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Think you need a million followers to make $1 million? Think again. This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches. Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying clients. Here’s what we’re covering: -Why most fitness content fails (and how to make yours bingeable) -How to stop chasing views and start building trust -The 3 types of stories every studio should be posting -Why posting trends might be killing your business -The ‘Dirty 30’ content strategy that fuels 7-figure growth -The biggest mistake studios make with their “before & after” posts -How to find your winning content formats (and scale the shit out of them) -The studio “logo test”—and why yours might fail it -What to pin on your feed to instantly boost trust and follows -How to turn a handful of followers into a 6- or 7-figure pipeline … and a whole lot more Chapters: ⏳ [00:54] Why Your Content Isn’t Converting (And How to Fix It) ⏳ [04:12] Stop Entertaining—Start Demonstrating Your Expertise ⏳ [06:16] The 7-11-4 Rule: Building Trust That Sells ⏳ [08:54] The Growth Flywheel: Content That Drives Sales ⏳ [12:21] The Power of a Hook (And Why 3 Seconds Matter) ⏳ [15:07] Are You Bingeable? Why Studios Are Losing Attention ⏳ [20:03] The Most Powerful Post You Can Create (And Why Most Studio Owners Avoid It) ⏳ [22:49] Speak to One Person—Not the Algorithm ⏳ [24:25] What Makes Content Truly Valuable? ⏳ [30:00] The Dirty 30 Method: Post More. Learn Faster. Win Bigger. ⏳ [31:27] The ‘Follow’ Metric That Changes Everything ⏳ [32:04] Real-Time Feed Roasts: What Your Content Is Missing ⏳ [36:33] Stop Being Generic: Show Your Studio’s Soul ⏳ [40:50] The Studio Content Logo Test (You Need This) ⏳ [45:08] Don’t Use Your Grid as a Noticeboard ⏳ [48:10] Why Your Hooks Suck (And How to Fix Them) ⏳ [50:00] From Content to Cash: How the System Works ⏳ [54:18] Behind the Scenes of a Viral Post That Converted ⏳ [56:04] We’re Going Live: In-Person Content & Cash Events Are Coming ⏳ [59:04] Recap & Your Next Steps to Scale with Content Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. BOOK YOUR TICKET TO OUR LIVE EVENT HERE: https://www.eventbrite.com.au/e/1468415282639?aff=oddtdtcreator Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Burnt out, lost, and ready to quit—until one bold move changed everything. In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships. Here’s what we’re covering: -How Moe went from couch-surfing and burnout to owning a thriving studio -The ‘BMA’ moment that shifted everything (and what it means inside the Academy) -The personal breakthrough on a solo CEO retreat that changed the game -Why your team will never follow a leader without a vision -The moment Moe realised his studio was about more than fitness—and how it unlocked a bigger mission -The daily grind facing his clients—and why he’s now helping them win the war at home -What it really means to lead from the frontline -The hard truth: You don’t need to be on the floor to be a great coach -How to create a generational ripple effect through health and leadership … and a whole lot more Chapters: ⏳ [00:00] From Burnout to Breakthrough: Moe’s Story Begins ⏳ [01:15] Kicked Out at 18—And the Two Weeks That Turned into Two Years ⏳ [02:53] A Life-Changing Call from the Army ⏳ [04:03] Iraq, Isolation, and the Realisation That Sparked Frontline ⏳ [06:00] The Struggle Before Geronimo—and What Wasn’t Working ⏳ [07:06] BMA: The Birth of “Best Month Ever” ⏳ [08:10] The Mindset Shift That Unlocked Growth ⏳ [10:00] From Reactive to Proactive: Moe’s Leadership Evolution ⏳ [13:00] The Solo CEO Retreat That Changed Everything ⏳ [16:44] The Real Vision: Disrupting Australia’s Divorce Rate ⏳ [20:00] How Frontline is Creating Confident, Present Parents ⏳ [22:00] Leading in the Local Community—And Building a Movement ⏳ [25:00] Redefining Targets and Building a Legacy Team ⏳ [27:00] Why Vision is a Non-Negotiable for Any Business Owner ⏳ [30:04] What Moe’s Celebrating in Hawaii (Hint: 55K Months & a Family Home) ⏳ [33:05] The Power of Personal Brand—and How It Fuels the Mission ⏳ [35:00] Manifesting the Moment: Moe’s Full Circle Podcast Story If you want to book your next breakthrough, grab a copy of our Solo CEO Retreat Agenda here: https://bit.ly/p-solo-retreat Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Ever feel like you're doing all the right things—but still not getting anywhere? Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth. In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner. Here’s what we’re covering: -Why your brain is wired to keep you broke (and what to do about it) -The 5 unconscious mindset distortions that stop you from scaling -How to know if you're a romantic altruist, lone wolf, or intellectual—and why it's keeping you small -The dangerous belief that you have to "earn" freedom by working harder -Why some studio owners win with less effort—and how to become one of them -How to identify your core values (and finally feel aligned in your business again) -The real reason you're scared to delegate—and how to fix it for good … and a whole lot more Chapters: ⏳ [00:00] Why Most Owners Stay Stuck (Even When They’re Working Hard) ⏳ [02:00] Loss Aversion: The Hidden Fear That’s Sabotaging Your Growth ⏳ [06:30] Confirmation Bias: How You’re Proving Yourself Right (And Staying Small) ⏳ [11:15] Dunning-Kruger: Why Confidence Isn’t Always a Good Thing ⏳ [17:00] Sunk Cost Fallacy: Letting Go of What’s No Longer Working ⏳ [22:00] Self-Serving Bias: The Mindset That Keeps You Playing Victim ⏳ [28:00] The 7 ‘Brokie’ Personality Types (And How to Spot Yours) ⏳ [36:00] The Lone Wolf: Why Doing It Alone Is Slowing You Down ⏳ [40:00] The Winning Mindset: What 7-Figure Owners Do Differently ⏳ [43:00] The Identity-Based Discipline Hack for Daily Consistency ⏳ [46:00] Values-Driven Action: The Fastest Way to Feel Fulfilled Again ⏳ [52:00] Why Some Winners Still Burn Out—And How to Avoid It ⏳ [56:00] The #1 Thing You Need to Break Free (And Win On Your Terms) Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If you still think AI is just a Google replacement, you're already falling behind. Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before. In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW. Here’s what we’re covering: -Why AI isn't a Silicon Valley toy anymore—it's mainstream, and it's here to stay -The 4 levels of AI adoption every business owner needs to understand -How AI agents are replacing admin tasks, lead research, and repetitive workflows -The exact way Geronimo is using AI to scale coaching, ad copy, and internal operations -Why 'human in the loop' is the ultimate productivity superpower -How AI will change hiring forever (and why 20 years experience may no longer matter) -The biggest traps business owners fall into when overusing AI too early -The R.I.C.E. framework to train AI tools to think like you -The real-world tools you can start using TODAY to reduce burnout and free up your team -Why empathy, leadership and human nuance will always win—even in an AI-first world -How business owners can start building their personal AI operating system for $20/month -Where the risks are (privacy, hallucinations, and the future 'dark forest' of AI) … and a whole lot more Chapters: ⏳ [00:00] Welcome to the AI Deep Dive with Mark B ⏳ [02:00] What Every Business Owner Needs to Know About AI in 2025 ⏳ [06:00] Why AI Is Guessing—and How That Powers Creativity ⏳ [09:00] The Evolution: From Google Replacement to Business Co-Pilot ⏳ [12:00] Real-World Example: AI Agents Replacing Lead Research ⏳ [16:00] The Future: Hybrid Workforces of Humans & AI Agents ⏳ [19:00] Why 'Human in the Loop' Will Always Be Essential ⏳ [22:00] Levels of AI Adoption: Search, Memory, Agents & Org Structures ⏳ [27:00] Are Jobs Being Replaced? Where It's Already Happening ⏳ [30:00] Industries on the Edge: Law, Healthcare, and Customer Service ⏳ [35:00] How Hiring Is Shifting Away From Experience to AI Fluency ⏳ [42:00] The Problem of AI Hallucinations and How to Guard Against Them ⏳ [46:00] The Jagged Frontier: Where AI Struggles (Numbers, Reasoning, Context) ⏳ [50:00] How to Customise AI Using the R.I.C.E. Framework ⏳ [56:00] Prompting Like a Pro: The Secret to High-Quality AI Output ⏳ [58:00] Real Life Example: How Geronimo Uses Custom GPTs Across the Business ⏳ [63:00] Building Inspector Gadget: Sales & Coaching Call Scoring ⏳ [70:00] Why AI Is Helping Humans Focus On What Actually Moves The Needle ⏳ [73:00] Ending Burnout: The 3 Ways Business Owners Should Start Using AI ⏳ [80:00] Why Fitness Studios Are In The Perfect Industry To Augment AI ⏳ [87:00] Live Q&A: Bots, Sales, Websites & Predicting Member Behaviour ⏳ [98:00] The Non-Negotiables For Business Owners Moving Into An AI Future Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Most studio owners dream of expansion—until they get punched in the face by reality. Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity. In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business. Here’s what we’re covering: -Why starting a second studio is nothing like opening your first (and the mistakes that nearly broke them) -The critical systems you MUST have in place before you even consider expanding -How documented playbooks are the key to freeing yourself from day-to-day operations -The onboarding system that ensures your culture scales with your business -Why hiring the right people for the right roles is a total game changer -The power of numbers: the metrics you need to track daily, weekly and monthly -How a dual converter sales system dramatically increased conversions while reducing stress on the team -Red flags that prove you’re NOT ready to scale (and how to fix them) -The biggest personal lessons they learned while scaling—from burnout to leadership breakthroughs -How creating a Vivid Vision helps align your entire team towards your long-term goals -Why business is a skill you can learn—and the resources to help you do it … and a whole lot more Chapters: ⏳ [00:00] The Brutal Reality of Scaling Multi Studios ⏳ [02:26] The Hard Lessons from 1 to 2 Studios ⏳ [06:08] Scaling Fast: From 2 to 6 Studios ⏳ [10:00] What Broke First? The Messy Truth ⏳ [12:04] Systems vs. Chaos: The Power of Playbooks ⏳ [17:07] The 3 Must-Have Systems for Scaling ⏳ [23:03] Hiring & Onboarding to Protect Your Culture ⏳ [24:24] The Dual Converter Sales System Explained ⏳ [28:28] The Right People in the Right Seats ⏳ [31:14] The Red Flags That Mean You're Not Ready to Scale ⏳ [34:04] The Win-The-Week System for Growth ⏳ [41:12] Advice to Our Former Selves Before Scaling ⏳ [43:19] The Personal Growth Journey of Scaling ⏳ [52:11] The Next Level: Vision, Leadership & Legacy ⏳ [54:46] Final Takeaways & Homework for Growth Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

They didn’t scale with luck. They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want to build without the burnout—this one’s for you. Here's what we cover: Why Most Studios Stay Stuck The Silent Killers of Growth What Happens When You Install Real Systems Mindset Shifts That Unlock Scale How to Build a Team That Steps Up Keeping Culture Strong While You Grow What the Founder Actually Needs to Let Go Of Avoiding Burnout on the Road to $1M+ The Difference Between Leading and Managing Your Next Move if You Want to Scale Without Burning Out. Chapters ⏳ 00:00 – The Real Reason Most Studios Stay Stuck ⏳ 04:10 – Growth Isn’t Always a Sign of Health ⏳ 08:40 – What Happens When You Install Real Systems ⏳ 13:05 – The Mindset Shift That Unlocks Scale ⏳ 17:50 – How to Build a Team That Steps Up ⏳ 22:15 – Culture Is a System, Not a Vibe ⏳ 26:45 – Why Your Studio Plateaus at $30K/Month ⏳ 30:30 – Burnout Is a System Failure, Not a You Problem ⏳ 34:00 – Leading vs. Managing (And Why It Matters) ⏳ 38:20 – Your Move: What to Fix First ⏳ 41:10 – Most Founders Are Still Doing $10 Tasks ⏳ 44:55 – How to Get Your Time Back as a Studio Owner ⏳ 48:30 – What Makes a Team Take Ownership ⏳ 52:40 – Why Clarity Beats Hustle Every Time ⏳ 56:00 – The Questions That Will Unf*ck Your Business Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. WANT MORE?: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025. In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here’s what we’re covering: -Why Canva graphics and stock photos are killing your lead flow -The new rules of trust: What the 7-11-4 principle means for your ads -Why generic offers (like “5 classes for $55”) are dead—and what to do instead -The only type of content converting on Meta and TikTok in 2025 -The real reason you’re still stuck at $40/day ad spend (and how to scale) -The new path to purchase: Why organic and paid work together -Three content pillars your studio’s feed must include in 2025 -The marketing strategy that made one studio $3.5K in 14 days from $600 spend … and a whole lot more Chapters: ⏳ [00:00] The Brutal Truth: You’re Invisible Without This Type of Content ⏳ [01:30] Why Studios Are Still Stuck Getting 2 Leads a Week ⏳ [03:00] The $237B Industry Surge—and Why You’re Still Not Growing ⏳ [06:30] What Makes Ads Flop in 2025 (And What Actually Works) ⏳ [10:00] The $55 Offer That Failed—and the $149 Offer That Crushed ⏳ [12:00] Building Trust with Raw, Organic Content ⏳ [14:00] From Stock Images to Storytelling: The Content Shift You Need ⏳ [16:30] Gen Z, Millennials, Gen X: How Each Group Buys Differently ⏳ [21:30] Why Most Studios Should Be Spending $150+/Day (Not $40) ⏳ [26:00] The Online vs Offline Myth—and Why It’s One Funnel ⏳ [29:30] Meta Trends: UGC Beats Polished Every Time ⏳ [33:00] What Big Brands Like Marc Jacobs Get Right (And You Can Too) ⏳ [35:00] How to Build a Binge-Worthy Feed That Converts ⏳ [37:00] Free Ad Audits: How to Get One (And What We’ll Show You) ⏳ [38:30] Final Word: Content = Visibility = Viability Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting through” winter is the biggest lie in the industry -The internal behaviour change campaign that cuts churn to 1% (or less) -Exactly how to set up your own Winter Warrior or Summer Survival program -How to use identity and status to make your members beg to keep training -The reason this isn’t a challenge or marketing play—and what it actually is -Why free merch works like magic (and the $14 hoodie that saves your bottom line) -How to build FOMO, social proof, and hype that makes other studios look boring -The 3 program levels—from basic leaderboard to full-blown community movement -The rollout checklist that will make or break your success … and a whole lot more Chapters: ⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter” ⏳ [01:35] Why Playing Offence in Winter Will Change Your Business ⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept) ⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now ⏳ [06:30] How Winter Warriors & Summer Survival Were Born ⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change ⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well ⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is ⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year ⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe ⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game ⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different ⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard ⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio ⏳ [27:00] Why This Works—and How to Make It Work for You Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier than 2X—and backed by stats -The mindset shift that took us from broke to a month's worth of sales in one week -How to kill your ‘survival mode’ identity and step into leadership -Real stories: From chasing 100 members to building multi-studio empires -How to set a “Big F*ck Off Goal” and actually make it happen -The exact language shift we see in studio owners who succeed -The trap of tweaking what’s broken vs. redesigning it for scale -Why ‘blame equals broke’—and what the most successful owners say instead … and a whole lot more Chapters: ⏳ [00:00] Why Playing to Not Lose is Keeping You Stuck ⏳ [01:00] The Core Belief: 10X Is Easier Than 2X ⏳ [03:00] Stats That Prove Less But Better = Bigger Growth ⏳ [05:00] What It Feels Like to Work for a 2X vs 10X Leader ⏳ [08:00] Real Talk: The 80% Rollover System That Changed Everything ⏳ [13:00] Ditching Free Trials and Redesigning the Front End Offer ⏳ [15:00] Redefining the Studio Manager Role for Maximum ROI ⏳ [17:00] Blueprint Breakthroughs: From Scrapping to Scaling ⏳ [21:00] CrossFit Case Study: From 100 Members to a Holistic Health HQ ⏳ [24:00] Choosing Between 2X and 10X Leadership (From Your Team’s POV) ⏳ [28:00] Why Some Owners Self-Sabotage After $1M ⏳ [30:00] The Identity Shift: Your New Life Will Cost You Your Old One ⏳ [33:00] The Most Dangerous People in Your Orbit (Hint: It’s Not the Haters) ⏳ [36:00] Kill the 2X Version—Design a 10X Future ⏳ [39:00] Building a Business Worth Waking Up For ⏳ [41:00] It’s Not About Business—It’s About Becoming Who You’re Meant to Be ⏳ [45:00] Real Coaching, Real Circles, Real Results Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get stuck in the “golden cage” -The difference between a system, a process, and a playbook (and why it matters) -The 4 North Star principles that make a playbook actually work -Why perfectionism is killing your scale—and what to do instead -The anatomy of a winning playbook (steal this structure!) -How to stop control-freaking and start coaching your team to win -The 5 playbooks every studio owner should create this month … and a whole lot more Chapters: ⏳ [00:00] Why You’re Stuck in the “Golden Cage” (Even If You’re at $1M+) ⏳ [03:00] Systems vs Processes vs Playbooks—Here’s the Real Difference ⏳ [07:00] The Most Common Mistakes Studio Owners Make With Playbooks ⏳ [10:00] The Real Reason You Can’t Finish Your Playbooks ⏳ [13:00] How One Studio Owner Unlocked Record Revenue With One Simple Shift ⏳ [17:00] Process Before the Person—What That Actually Means ⏳ [21:00] The 4 North Star Principles That Make Playbooks Work ⏳ [26:00] Anatomy of a Winning Playbook (Steal This Template) ⏳ [33:00] If You Think “It’s Easier If I Just Do It”… Listen to This ⏳ [36:00] Why Most Teams Fail (And Why It’s Not Their Fault) ⏳ [40:00] 5 Playbooks to Build in the Next 30 Days (Do These First) ⏳ [44:00] Your Homework: Start Small and Playbook the Gaps Hope you enjoy!

If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out). Here’s what we’re covering: -Why visibility on socials = viability in the new attention economy -What the best studios are doing to close at 65–78% (not 20%) -The #1 stat that turns poor studios into profitable ones -The 4 stages of studio growth—and where most get stuck -The double dip paradox: Why things get harder before the breakthrough -The million dollar studio stack (and how to build yours) -The rise of hybrid business models—and how to stay ahead -Why your energy (not rent) is your biggest business cost -How to start marketing like a CEO (even if you’re “not a marketer”) … and a whole lot more Chapters: ⏳ [00:00] The Truth: Most Studio Owners Are Doing Too Much, Making Too Little ⏳ [01:44] 70% of Buyers Check Instagram Before Buying—Are You Visible? ⏳ [04:12] Why BME (Best Month Ever) Is Becoming the New Normal ⏳ [07:05] Higher Standards, Faster Growth: The Real Secret Behind BME ⏳ [09:08] Big F*ck Off Goals—Why You Need Them (Now) ⏳ [13:00] What Business Are You Really In? (Hint: It’s Not Fitness) ⏳ [15:06] The Report: Data from 1,000+ Studios Reveals What Works ⏳ [20:00] The Attention Economy: What’s Changed in Marketing ⏳ [23:44] You Don’t Have to Be a Marketer—But You Do Have to Market ⏳ [25:04] How the Fastest-Growing Studios Use AI to Win Back Time ⏳ [28:56] The Link Between Your Energy and Your Profit ⏳ [30:00] Rise of Hybrid Models (And Why They’re So Hot Right Now) ⏳ [33:30] The 4 Stages of Studio Growth (And Where Most Get Stuck) ⏳ [36:09] 300 Members = Danger Zone? Here’s Why ⏳ [41:02] Breaking Through: What the Top 8% Are Doing Differently ⏳ [44:07] Rollovers: The Hero Metric No One Talks About ⏳ [46:31] The Million Dollar Studio Stack (And How to Build Yours) ⏳ [52:14] Your Studio Won’t Scale Until You Upgrade ⏳ [54:00] How to Follow the Map from $0 to $1M ⏳ [56:00] Listener Q&A: Hiring Sales Staff, Online Coaching Tips + Dance Studios ⏳ [62:00] How to Join the Waitlist + Get In On Our Lock-In Sessions Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more Chapters: ⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2 ⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue ⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong ⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1) ⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist ⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely ⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan ⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make ⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you. Here’s what we’re covering: -Why studio owners are addicted to shallow work—and how to break free for good -The #1 thing to focus on (hint: it’s not your merch printer) -The 7-step Deep Work System to get your time and brain back -Exactly what deep work looks like (with real examples from the trenches) -How to delegate, delay or ditch your way out of overwhelm -Why batching your shallow tasks could save your sanity -The Deep Work Challenge: 90 minutes a day for 90 days—and how to actually stick to it -How to align your calendar with your biggest goals (and your team’s future) Chapters: ⏳ [00:00] Welcome Back—What We Noticed at the Manly Event ⏳ [02:00] The Deep Work Epidemic: Everyone Knows It, No One Does It ⏳ [05:10] Deep Work vs Shallow Work: Real Studio Owner Examples ⏳ [10:40] The Power of the ‘One Thing’—And How to Find Yours ⏳ [15:00] Calendar Audit: Are You a CEO or a Technician? ⏳ [18:30] How to Build a Deep Work Routine (That Actually Sticks) ⏳ [24:10] Pre-Agreements, Noise Cancelling Headphones & Stop Signs ⏳ [30:00] Where All Your Shallow Work Goes (Delegate, Delay, Ditch) ⏳ [35:00] Going Pro: How to Combine Deep Work with the BFOG ⏳ [41:00] The Deep Work Challenge: 90 Minutes a Day for 90 Days ⏳ [45:00] Final Thoughts: You Don’t Need More Hours—You Need More Intention Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’ https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse engineer your sales targets the smart way -The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples) -The one number your team must know—and the ones they don’t need -Why you’re not tracking hard enough—and how to fix it -What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more Chapters: ⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters ⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress ⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift ⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe ⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth ⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter ⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs ⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth ⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time ⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals) ⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team ⏳ [44:00] Planning in Action: Should You Share Goals With Your Team? ⏳ [47:00] Struggling Team Members: Process Before People ⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth ⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity). Here’s what we’re covering: -The truth about Pilates: Just trending … or here to stay? -How studios are cashing in on #1 search demand without racing to the bottom -Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue) -How to turn community vibes into real, long-term profits -The role of mentorship, and why it’s vital if you want to expand -Scaling up without chaos: Key systems, roles and delegation -The family factor: Finding real freedom to be with those who matter -Why “playing nice” with ClassPass can backfire—and how to negotiate differently -How to create membership offers that outperform class packs … and a whole lot more ⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up ⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround ⏳ [14:00] Abandoning the “Cheap Intro” Mentality ⏳ [21:00] The 6k to 11k Weekly Leap ⏳ [28:00] Why Mentorship and Systems Matter ⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture ⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and Beyond Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity). Here’s what we’re covering: -The truth about Hyrox: Fad or here to stay? -Why hybrid athletes are reshaping the way studios program, market and retain members -How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks -The new definition of success: Strength, recovery and longevity—not just fat loss or performance -The ‘Harvard business model’ and how to use it to boost retention and revenue -How to turn the hybrid athlete into your highest-spending member -What to include in a hybrid membership—and the real reason it works … and a whole lot more Chapters: ⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up ⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?) ⏳ [04:00] The Growth Stats You Can’t Ignore ⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think ⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference? ⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals ⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train? ⏳ [14:00] How Smart Studios Are Integrating Hyrox Training ⏳ [16:00] New Offers, Secondary Memberships & Rep Teams ⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings) ⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting ⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now ⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes ⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass ⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness ⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer Now Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Most studio owners are working hard—but are they working on the right things? Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we’re covering: -Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue) -Why leads, sales and rollovers are your fastest path to growth (and how to improve them this week) -What most studios get dead wrong when it comes to suspensions and churn -The ‘traffic light’ system we use with 7-figure clients to pinpoint growth killers -Why auto-rollovers and free trials are tanking your numbers (and what to do instead) -The exact ad copy and creative strategy our clients use to hit 40%+ conversions -Why sales isn’t about being ‘pushy’— and the real reason most owners never ask for the sale … and a whole lot more Chapters: ⏳ [00:00] Why You’re Probably Guessing If You’re Doing Well ⏳ [03:00] The Traffic Light Benchmark System (And Why It Works) ⏳ [05:00] Leads, Sales & Rollovers: The First Three KPIs to Fix ⏳ [07:45] The ‘Revenue Accelerator’ Most Studios Ignore ⏳ [10:00] The Hidden Tax That’s Killing Your Profit ⏳ [12:00] Churn: What It Actually Means (And What It Isn’t) ⏳ [14:30] Net Growth vs. Net Profit—And How to Get Both ⏳ [17:30] Surface-Level Work vs. Real Execution ⏳ [20:00] Why Paid and Organic Leads Are Not Separate Anymore ⏳ [23:00] Gut-Punching Copy That Actually Converts ⏳ [26:00] The Video Strategy Driving a Sale a Day ⏳ [31:00] The Ad Creative Mistakes You Can’t Afford to Make ⏳ [33:00] The Sales Call That Changes Everything ⏳ [36:00] Sales Scripts: Why You Need to Drill, Not Wing It ⏳ [40:00] Speed to Lead: How to Triple Your Pickups ⏳ [43:00] Rollovers: The KPI That Separates the Good from the Great ⏳ [46:00] Onboarding Done Right = Higher Lifetime Value ⏳ [49:00] Stuck and Working Long Hours? Here’s What to Do Instead ⏳ [51:00] How to Rank Yourself—and What to Fix First ⏳ [53:00] You Don’t Need Another Plan. You Just Need to Do the Thing. Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you. We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo. Here’s what we’re covering: Is F45 dead? The truth behind what happened The biggest mistake independent gym owners make Why some franchisees stay broke while others crush it The 3 non-negotiables for running a profitable gym (franchise or not) Should you leave your franchise and go independent? The key questions to ask The mindset shift that separates successful gym owners from those who struggle How business owners sabotage their own sales process—without even realising it … and a whole lot more Chapters: ⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines ⏳ [06:30] Franchise vs Independent: Which One Makes More Money? ⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes) ⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model ⏳ [24:10] Should You Leave Your Franchise? What to Consider First ⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business ⏳ [37:50] How to Stop Sabotaging Your Own Sales Process ⏳ [45:15] What’s Next? How to Take Action and Win in 2024 Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation. In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing. Here's what we're covering: The myth of the "cost of living crisis" in the fitness industry Why Gen Z is spending over $1000 a month on fitness while claiming they can't afford housing The real reasons people don't join gyms (hint: it's NOT price) Generation-specific marketing strategies that actually work Why your gym's social media probably looks like "an Ikea catalogue" to Gen Z How to create content that resonates with each generation Why most gym owners are "fishing with the wrong bait" and wondering why no one's biting … and a whole lot more Chapters: ⏳ [00:00] The Cost of Living Myth in Fitness ⏳ [05:10] Why People REALLY Don't Join Gyms ⏳ [10:45] Gen Z Fitness Motivations: Appearance, Connection & Identity ⏳ [16:30] Millennials: Energy, Stress & Family Health ⏳ [21:05] Gen X & Boomers: Weight Management & Longevity ⏳ [28:15] Marketing to Different Generations: Platforms & Messages ⏳ [34:40] Adapting Your Content for Generation-Specific Marketing ⏳ [42:10] Why Businesses That Don't Adapt Will Die Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod, we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected. In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late. Here’s what we’re covering: The ‘cheap offer’ trap that’s secretly killing your business Why discounting your services is the fastest way to attract low-quality leads The brutal truth about why your marketing isn’t working (and how to fix it) The only type of offer that will actually bring in high-value members How to structure a profitable front-end offer that converts long-term clients Why most ad agencies are setting studio owners up to fail What to do if your studio is stuck with a bunch of freeloaders … and a whole lot more Chapters: ⏳ [00:00] The Hidden Virus That’s Killing Studios Right Now ⏳ [06:30] How a ‘Marketing Expert’ Led One Studio to Financial Disaster ⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door ⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients ⏳ [25:15] The Simple Formula for a Profitable Front-End Offer ⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can’t Outsource Sales ⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline ⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members ⏳ [55:00] Your Next Move: The High-Converting Offer Playbook Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership?   In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them.   Here’s what we’re covering:   ·      The brutal truth - avoid hiring Gen Z at your own risk ·      Why resilience is the missing link (and how to build it in your team) ·      The #1 hiring mistake studio owners keep making ·      How to filter out the fluff and find driven Gen Z employees ·      Why your vision matters more than ever for leadership ·      The secret to keeping your best team members from burning out ·      How to set standards without sounding like a dictator ·      … and a whole lot more   Chapters: ⏳ [00:00] Are Gen Z Employees Actually the Problem? ⏳ [05:30] The Gen Z Hiring Cheat Sheet - What to Look For ⏳ [12:00] Why Studio Owners Struggle to Retain Young Talent ⏳ [18:40] Motivation, Resilience & Work Ethic - Can It Be Built? ⏳ [25:15] Managing vs. Leading: The Shift Every Owner Must Make ⏳ [32:50] The Mistakes You’re Making That Drive Gen Z Away ⏳ [40:10] Creating a Team Culture That Actually Works ⏳ [48:30] The Gen Z Retention Playbook—Keep Your Best People ⏳ [55:00] Your Next Steps to Building a High-Performance Team   Want free Resources: DM me “TEAM” on Instagram @Hey.Doza for the 5-Step Hiring & Leadership Cheat Sheet that’s helped hundreds of studio owners build rock-solid teams. Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial   Hope you enjoy!   WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan   Connect with us:   Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==   Doza: https://www.instagram.com/hey.doza

What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio isn’t just a gym—it’s your members’ ‘third space’ • The real reason Ian’s studio has a world-class 2% churn rate • How to build a team that wants to perform at the highest level • Why most studio owners are stuck in survival mode—and how to break out • How Ian scaled to 570+ active members (without relying on cheap trials) • The biggest mistake owners make when hiring—and how to fix it • What ‘relentless’ really means—and how to apply it in your business • … and a whole lot more Chapters: ⏳ [00:00] What Separates the Best from the Rest? ⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It ⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members ⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership ⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free) ⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth ⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level ⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward ⏳ [58:20] Your Next Move: Applying These Lessons to Your Studio Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner? Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork. In this episode, we’re breaking down exactly how to run your week like a successful CEO, no matter what stage of business you’re at. Here’s what we’re covering: The brutal truth: You’ll never earn a dollar more than you think you’re worth How to know exactly what to focus on (and what to cut) based on your business level The 3 phases of growth—and how to structure your time at each stage Why most studio owners stay trapped—and how to break free for good The exact hires you need to make (in order) to scale without burning out The ‘once and done’ rule that will save you hours every week … and a whole lot more Chapters: ⏳ [00:00] The Hard Truth: You’ll Never Earn More Than You Think You’re Worth ⏳ [06:30] Your Calendar Doesn’t Lie—Are You Running a Business or Just Busy? ⏳ [13:00] The 3 Levels of Studio Growth (And How to Escape Level 1 Fast) ⏳ [20:15] Stuck in the Grind? How to Start Delegating Like a CEO ⏳ [27:45] The First 3 Hires You Need to Make (And the Order to Do It In) ⏳ [35:00] The ‘Once and Done’ Rule That Will Free Up Hours in Your Week ⏳ [42:10] How to Build a Team That Runs Your Studio Without You ⏳ [50:00] Scaling Past $1M: The CEO Mindset Shift You Need to Make ⏳ [58:30] Your Next Steps: How to Restructure Your Week for Growth Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. Want to dive deeper? To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

If your fitness studio is still running the same way it did last year, you’re already behind. The industry is evolving fast, and the top studio owners are adapting just as quickly. In this episode, we’re breaking down exactly what’s in and what’s out for 2025, so you can stop spinning your wheels and start scaling a million-dollar studio that doesn’t burn you out. Here’s what we’re covering: - The mindset shift that’s making 92% of our academy members more profitable than ever - The marketing strategy that’s driving leads for $0 (and how you can do it too) - Why most studio owners are still underpricing their services—and how to fix it - The simple system that will finally get you out of the day-to-day grind - What you need to stop doing in 2025 if you want to build a studio that works without you Chapters: ⏳ [00:00] The Brutal Truth About Why Most Studios Struggle ⏳ [06:30] The Game-Changing Strategy Driving More Sales for $0 ⏳ [13:00] How to Finally Escape the ‘Doing Everything Yourself’ Trap ⏳ [20:15] The Pricing Mistake That’s Costing You Thousands ⏳ [27:45] The 5-Minute Daily Habit That Will Transform Your Business ⏳ [35:00] Why Personal Branding Is Your Secret Weapon in 2025 ⏳ [42:10] The ‘Deep Work’ Method That Will 10X Your Growth ⏳ [50:00] The 5 Biggest Studio Owner Mistakes That Need to Die ⏳ [58:30] Your 6-Month Growth Plan: What to Do Next Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza/?hl=en

Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your plate?  If your business falls apart the second you step away, we need to talk.  In this episode, I’m sharing exactly how to stop being the bottleneck, build a team that actually performs, and finally take control of your time in 2025. Here’s what we’re covering: The one test that tells you if you’ve actually built a business or just a job Why your team isn’t performing + how to fix it The daily habits you need to get out of burnout and into growth mode How to finally let go, delegate effectively, and reclaim your time The mindset shift that turns overwhelm into control (and results) … and a whole lot more  Did you miss part 1? Listen to ‘The Winning Habits That Will Break Your Studio Out of Survival Mode in 2025’ on Spotify or Apple. If you’re looking for more info on how to have 1:1s with your team, queue up ‘The 1:1 Formula You Need to Increase Productivity’ next on Spotify or Apple.  Want free resources? DM over over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your leads drying up? Is your sales process a mess? Are you just guessing at your numbers? Then this episode is your wake up call. In this episode, I’m breaking down the exact daily, weekly, and monthly habits top studios are using to grow their leads, improve sales, and actually understand their business.  These are the non-negotiables that will get you out of survival mode and set you up for a winning year. Here’s what we’re covering: Why most studios can’t hit consistent lead flow + how to fix it The sales process mistakes that are costing you conversions (and money) How to spot the handbrake holding your business back +  remove it for good The one habit that will make tracking your metrics simple, so you always know what’s working How to turn email marketing into a lead-generating machine (and why most studios aren’t doing it) … and a whole lot more  Want free resources? DM me over at @hey.doza with ‘winning’ to grab the checklist for this episode. Or ‘script’ and I’ll send you our sales script. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like your costs are creeping up but you don’t know where to start cutting? Or you feel like you’re working crazy hours but STILL never seeing the money hit your bank account? Then this one is for you. Today I’m sitting down with Benny, Geronimo’s COO to talk about what it looks like to have a PROFITABLE business. The conversation we're having today is something usually only people within the academy have access to but after Benny found $100k after auditing just a couple of our studios we knew we had to bring it to the pod. We’re talking about how much you should be spending on wages each month, when is the right time to hire additional staff, and the immediate actions you can take if your expenses are too high. Tune in to find out:  Why 10% profit is your new breakeven… and how to hit it Common wage mistakes that are draining your bank account The one thing you NEED to stop doing if you want to make profit in 2025 The quick fixes Benny finds in studio P&Ls that will save you thousands … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What if the secret to tripling your revenue wasn’t about working harder… but working smarter? I’ve been talking a lot about consistency on the pod lately, and here’s the truth: you don’t need a million shiny strategies or the fanciest gear to level up your studio. The most successful gym owners aren’t unicorns with secret superpowers. They’re just laser focused on nailing the basics and doing it consistently. Kye, AKA Big Bro, and owner of G3 Narellan is living proof.  His journey shows that success isn’t some smooth, uphill climb. It’s about grinding through the tough spots, fixing what’s broken, and staying committed to the process. In this episode, Kye breaks down his blueprint for growth, and trust me, it’s gold. You’ll hear:  The most efficient way to build a team that lives and breathes your gym’s culture How to build a member base that’s driven by referrals What it takes to create a studio that feels like a second home for members How Benny could tell by the numbers that Kye would TRIPLE his revenue in a year Why you should consider maximising your ONE studio rather than becoming a multi … and a whole lot more  Want to connect with Kye? Head over to IG @g3_fitness_narellan or visit www.g3fitness.com.au/narellan Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you running your business, or is your business running you? Every year, I meet studio owners hitting impressive targets but still feeling stuck, overwhelmed, and even burned out. Why? Because they’re chasing goals without setting the terms of how they want to live. Every other podcast is releasing New Years goal setting episodes right now, but I’m not going to do that. Instead, I’m teaching you how to build a business, and life… exactly how you want it. Remember – everything is either by default or by design. 2025 is the year that you’re doing everything on your own terms. We’re covering: Why most business owners are stuck in “busy mode” and how to get time BACK How to identify the one goal that will make the BIGGEST  impact on your life and business Why work/life balance is a myth and what you should focus on instead The one daily habit that will make achieving your goals inevitable (+ why most people miss it) How to create a “not-to-do” list and say no without feeling guilty … and a whole lot more  If you want to find out how to turn your vision into a reality - DM me ‘achievement’ at @hey.doza. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

We have had some incredible conversations on the podcast this year and have some amazing guests and topics coming up for 2025.  Today I’m summarising ALL of the lessons and learnings I’ve had from interviewing some of Australia’s best athletes, studio owners and business owners into 12 lessons that you can reflect on. Doing this will set you up for our goal setting episode next week and make sure that you NAIL 2025.  Tune in to hear:  The biggest takeaways from interviewing olympians, the 5th fittest man in Australia and hundreds of successful studio owners  Something that will ALWAYS hold you back if you don’t overcome it  The reason your marketing isn’t working (or is about to stop working!)  A mindset shift you can integrate in 2025 that all high performers adopt every single day  … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. And if you want your copy of the boat framework head over to @hey.doza and message me BOAT  Queue these episodes up next: Rohan’s Episodes: How to Establish Yourself as a LEADER with Rohan Dredge: Spotify or Apple How to be a leader people actually want to follow, with Rohan Dredge: Spotify or Apple   Ash’s Episodes: 3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full): Spotify or Apple The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You: Spotify or Apple Cappo’s episode: 850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies in Spotify or Apple Our interview with the 5th fittest man in Australia: What does it take to be Australia's Fittest Man?: Spotify or Apple WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you grinding out 14 hour days and are still wondering why the numbers aren’t stacking up? Burnt out, fed up, and frustrated because you can’t figure out what’s actually broken? Then this episode is for you. Today, Soph and I are sitting down to talk about the three non-negotiables that every successful studio needs to implement if they want to see GROWTH in their businesses. You don’t have to want to be a millionaire, but if you want to change lives you need to make these changes. These insights are coming STRAIGHT from the trends we’re seeing in Geronimo, and we have proof that they work (shout out to Matt).  You’ll hear:  What you need to do to work LESS hours and bring in more results How to make content that not only looks good but actually brings in leads The 20-minute habit that’s helped studio owners get more done AND enjoy their business again How to avoid ending up in burnout at the end of the year … and a whole lot more  Download Separation Sunday here. Book a FREE 15 min chat with us so we can take a look at what's not working for you here. Want to work with Geronimo? Send me a message on IG @hey.doza Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

From the outside, so many brands look like they were always destined to be successful… But that’s not the case. Today’s guest, Vic from Muscle Republic, is here to share the real, unfiltered journey of what it takes to build a business that LASTS and all the road bumps that come with it. This isn’t a highlight reel. We’re diving into the raw, behind-the-scenes moments that nearly broke him… and how he pushed through it when most people would’ve walked away. We’re talking sleeping in his warehouse to cut costs and go ALL IN, flying to Bangladesh and China to track down suppliers, delivering t-shirts door to door to build Muscle Republic, and ultimately turning it into one of Australia’s top sportswear brands. You’ll hear:  The Black Friday sale that created so much hype that it oversold by 3000 orders How he keeps his team and himself focused on the vision, no matter how tough it gets Why he kept going EVEN when his family and friends staged an intervention … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. Want to learn more about Vic? Head over to his IG @vic_mscr Or visit Muscle Republic at  www.musclerepublic.com or IG @musclerepublic   WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

How do you stop burning yourself out when you’re trying to grow your studio? What’s the secret to building a team that thrives… without you running every single session? Why do so many gym owners hit eject the second things get tough… and how do you break that cycle for good? Today, I’m sitting down with Bexy, owner of BE-IT Windsor to get real on the journey you need to go on to run a successful studio. This episode is about the stuff nobody talks about. It’s about personal growth, breaking patterns and showing up as the leader your studio actually needs. You’ll hear:  How your personal growth FUELS your business success (whether you realise it or not) The “Be-Do-Have” mindset that will transform your goals, your team AND your results How to keep yourself AND your team accountable to bigger visions What it takes to stop being ‘just another gym’ and start building a brand that changes lives … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. Check out BE-IT over on IG @be.it.studios @bexyhurt or YouTube WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding. We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers into leads that convert. Forget every other gym marketing pod out there. This is the one you need to listen to. In this episode, we get into: Matt’s advice on the type of content you should be making The top branding mistake 90% of gyms and studios make + how to avoid it Why copying the competition just boosts their brand, not yours How a strong personal brand pulls in high-level partnerships, elite talent, AND legit leads Tips for starting to share your story – even if you think nobody cares … and a whole lot more  Want to learn more about Matt? Check out his IG @mattpurcellofficial or www.mattpurcell.com Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Think hiring is over once they sign? Not even close. Most studios drop the ball here, and end up with team members who burn out, flake or just show up for the paycheck. Last week, we showed you how to write a job ad that cuts through the noise and pulls in driven people. Now let’s talk about what happens after they walk through your door. This is where you find out if you’ve got a winner. You’ll hear:  Questions that will show you if someone has grit (or if they will flake when things get hard) The biggest mistake studios are making once someone signs the contract How to tell if someone’s the right fit for your culture The one thing I GUARANTEE you are missing from your hiring funnel Our top tip for getting your members hyped about the new trainer … and a whole lot more  If you missed Part One where we speak about how to write a job ad that will GUARANTEE you the best Applicants you’ve ever seen… Queue it up next on Spotify or Apple. Ready to write your Team Handbook? Check our our episode on Spotify or Apple and then send it to Doza on IG @hey.doza or @thegeronimocacademy and he’ll review it for you. Download the 5 Star Session Scorecard here. If you want any help with building your dream team, reach out to us here, and we’ll give you a three step action plan for FREE. Prefer watching to listening? Check out the video version of the podcast here.

Things are getting spicy on the pod today… we’re reviewing (and roasting) your job ads.  Listen in to find out if it's yours. So many studios complain that they put up a job ad and receive the WORST applicants, and cover letters that look like they were written by Chat GPT. Have you ever considered that your job ad looks like it was written by Chat GPT? If you read your job ad, would you even want to work at your studio? Today we are taking you through our method for hiring incredible team members that never misses. You’ll hear:  How to write a KILLER job ad that will get you the BEST team Everything that’s wrong with the job ads on Seek right now The phone screening questions that will get rid of anyone who's wasting your time The original Studio Manager job ad that landed us INCREDIBLE staff for our multi-award-winning studio … and a whole lot more  Make sure you click “follow” on the pod or over on IG @thegeronimoacademy so that you don’t miss next week's Part Two (we’re talking how to KEEP your dream staff member). Queue these episodes up next: ➡️ The Team Handbook: What It Is and WHY Your Studio Needs It (Spotify / Apple) ➡️ You Will NOT Grow With a Team of Casuals (Spotify / Apple) Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza