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RM 15

RM 15

Lori Shefa & Garen van de Beek
Geschäft, TV und Filme

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

26 - Nancy Nigrosh
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  • 26 - Nancy Nigrosh

    Think you know what it takes to become a successful writer in Hollywood?  The answer may surprise you!

    Nancy Nigrosh spent 23 years as a top Hollywood literary agent representing world-class directors, writers and authors.  She's auctioned scripts on her client's behalf's in the seven figure range securing huge payouts for studio writers. 

    Some of Nancy’s famous clients include Kathryn Bigelow (Zero Dark Thirty), John Cameron Mitchell (Hedwig and the Angry Inch), Stuart Beattie (Pirates of the Caribbean, Collateral), Leslye Headland (Russian Doll), and Luke Davies (News of the World, Lion) and so many more.

    She's also a performance coach, helping emerging authors and screenwriters navigate Hollywood's treacherous waters...helping clients ferret out self-defeating behaviors, maximize their strengths, and develop a greater understanding of how they can best represent themselves in their quest for agency representation.

    If you wanna get it write…you better listen up!




    Call us!
    https://www.speakpipe.com/RM15
    Follow us!
    Twitter @rm15creative
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    Email us!
    info@rm15creative.com

    Mon, 30 Oct 2023
  • 25 - Ashley Falls

    Everyone knows the Oscar award is for best movies...the Emmy award is for best TV & Streaming... 

    Well, today we’re talking to Ashley Falls - the Executive Director of the CLIO Entertainment Awards – which, if you’re not familiar... is the original celebration of creativity in the entertainment business recognizing excellence in marketing and communications across film, television, home entertainment and gaming.  These are OUR people!!!

    She'll give us the who, what, why and where's on this years upcoming show, tell us what she's most excited about -  and how tequila may or may not be involved.

    In addition to managing one of the largest awards programs in the world, she's also the President of Soap Box Women - an amazing support organization for women in the biz. She'll tell us all about it and how you can join, so listen up ladies! 




     


    Call us!
    https://www.speakpipe.com/RM15
    Follow us!
    Twitter @rm15creative
    Instagram @rm15creative
    Email us!
    info@rm15creative.com

    Mon, 28 Aug 2023
  • 24 - Scot Chastain

    If anyone can comment on the state of the local and network television relationship, it's Scot Chastain.

    He's worked both sides of the fence for years -- At affiliates for NBC, CBS, ABC, CW and PBS in a wide range of positions including marketing and most recently as the Vice President and General Manager at Nextstar's FOX affiliate in Sacramento. 

    He also ran NBC's affiliate marketing department where he had a hand in launching some of the network's most successful shows. Overachiever? Yep!

    Scot tells us how he made the leap from creative guy to general manager guy, where he thinks the broadcasting industry is headed and where HE is headed NEXT. Here's a hint - it means we now MIGHT have a pretty sweet hookup for court side seats at a Utah Jazz game! 


    Call us!
    https://www.speakpipe.com/RM15
    Follow us!
    Twitter @rm15creative
    Instagram @rm15creative
    Email us!
    info@rm15creative.com

    Mon, 31 Jul 2023
  • 23 - Steve Kazanjian

    We have a marketing powerhouse in the bunker!

    Steve Kazanjian is the former President and CEO of PROMAX - the global non-profit association for all of us in the creative marketing of television and video content biz.

    But he's here with us today to specifically talk about the process of "personal branding" - because all smart marketers climbing up their corporate ladders know that to SUCCEED, you need to know WHO you are and WHAT you and ONLY you, bring to the table!

    Plus, he'll share his views on how the role of entertainment marketing has evolved, where it's headed and what he thinks are the three biggest issues we all now face.

    And in our "Finish That Sentence" segment, Steve demonstrates a hidden talent that is truly "unique!"



      


    Call us!
    https://www.speakpipe.com/RM15
    Follow us!
    Twitter @rm15creative
    Instagram @rm15creative
    Email us!
    info@rm15creative.com

    Mon, 12 Jun 2023
  • 22 - Eric Steinberg

    Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker!

    As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet.

    We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting and analyzing audience data these days?  What trends are emerging in terms of audience behavior and preferences?

    And because it's Upfront season (andbecause we just LOVE a fun challenge) we play "guess that cancelled pilot!"

    Who knew all this research stuff could be so interesting?  
    (Eric, that's who!)

    Call us!
    https://www.speakpipe.com/RM15
    Follow us!
    Twitter @rm15creative
    Instagram @rm15creative
    Email us!
    info@rm15creative.com

    Mon, 15 May 2023
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