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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
- 1202 - The Secrets of Human Behavior Applied to Social Ads
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success? To discover how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey, I interview Sarah Levinger.
Thu, 22 Oct 2026 - 43min - 1201 - Making Instagram Reels Easier, Faster & Scalable
Want to create Instagram Reels faster without sacrificing quality? Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? To discover how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time, I interview Elizabeth Marberry.
Thu, 15 Oct 2026 - 45min - 1200 - YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
Want to stop losing YouTube viewers in the first few seconds of every video? Wondering how to structure long-form content that keeps people watching, builds trust, and drives real business results? To discover the BINGE method, a five-part YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers, I interview Adam Ivy.
Thu, 08 Oct 2026 - 43min - 1199 - How to Use AI on LinkedIn While Sounding Human
Want to use AI to create LinkedIn content without getting flagged or losing credibility? Wondering how to integrate AI tools into a LinkedIn workflow that still sounds like a real person wrote it? To discover how to use AI strategically at each stage of content creation on LinkedIn, I interview AJ Wilcox.
Thu, 01 Oct 2026 - 42min - 1198 - Why Unpolished Reels Win: An Instagram Growth Strategy for Business
Wondering how to create Instagram Reels that actually build a loyal following without expensive equipment or hours of editing? Want to know the specific hook formulas, editing techniques, and testing strategies that turn simple, off-the-cuff videos into high-performing content? To discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers, I interview Shannon McKinstrie.
Thu, 24 Sep 2026 - 46min - 1197 - Meta Wants to Run More of Your Marketing — But Should They?
Want to know which parts of your Facebook and Instagram ad campaigns Meta AI can handle better than you can? Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? To discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm, I interview Tara Zirker.
Thu, 17 Sep 2026 - 42min - 1196 - How YouTube's Algorithm Can Find Your Customers for Free
Want to stop paying for distribution and let YouTube's AI find the right audience for your business? Wondering how to create content that turns casual viewers into loyal customers without spending a dollar on ads? To learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads, I interview Derral Eves.
Thu, 10 Sep 2026 - 49min - 1195 - Is AI Making It So Anyone Can Run Effective TikTok Ads?
Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? Wondering how new AI-powered tools can help create, manage, and optimize TikTok ad campaigns without needing deep platform expertise? To discover how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content, I interview Melissa Laurie.
Thu, 03 Sep 2026 - 41min - 1194 - Creating a Video Series: Why Your Business Needs One
Want to stop chasing viral hits that bring views but no customers? Wondering how to create video content that builds real audience relationships and drives sales? To discover how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers, I interview Daryn Strauss.
Thu, 27 Aug 2026 - 45min - 1193 - New Ways to Expand Reach and Engagement on Instagram
Wondering how to get more eyes on your Instagram carousels and posts without creating extra content? Curious which of Instagram's latest features can help small businesses reach new audiences? To discover how to use Instagram's newest updates, including the TV app, AI-powered story effects, audio swapping, and adding music to carousels for Reels feed distribution, to expand your reach and engagement, I interview Elizabeth Marberry.
Thu, 20 Aug 2026 - 44min - 1192 - A Proven Instagram Strategy for Business Growth
Wondering why your Instagram content isn't converting the way it used to? Curious what separates the accounts that consistently drive revenue from those stuck chasing views? To discover a three-part Instagram marketing strategy for 2026 that combines authentic content creation, sustainable posting systems, and a simplified approach to Meta paid ads that amplifies organic results, I interview Ellen Mackenzie.
Thu, 13 Aug 2026 - 51min - 1191 - The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Curious which new LinkedIn features can help your brand reach entirely new audiences? Wondering how to stand out on LinkedIn when AI-generated content is flooding every feed? To discover how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged, I interview AJ Wilcox.
Thu, 06 Aug 2026 - 41min - 1190 - How to Grow on Instagram Without Reels
Want to grow on Instagram but dread the idea of filming yourself on camera every day? Wondering if there's a content format that drives real followers and revenue without requiring you to become a full-time video creator? To discover how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel, I interview Katelyn Rhoades.
Thu, 30 Jul 2026 - 47min - 1189 - YouTube on TV: What Marketers Need to Know
Wondering what YouTube's aggressive push into living rooms means for your channel strategy? Want to learn how to make sure your YouTube content looks great on a 65-inch screen? To discover how to optimize your YouTube channel for TV viewers, create content that works on connected TVs, and use new YouTube features like unique reach metrics, Ask YouTube AI search, and buy-with-Google-Pay commerce, I interview Liron Segev.
Thu, 23 Jul 2026 - 43min - 1188 - Writing Winning LinkedIn Content, Without AI
Wonder why your LinkedIn content isn’t delivering engagement or reach? Want to know how to write LinkedIn posts the right people notice in the feed? To discover a three-part framework for writing LinkedIn content that stops the scroll, holds reader attention, and gets shared, I interview Kasey Brown.
Thu, 16 Jul 2026 - 46min - 1187 - Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
Do you know which new Instagram features change how your content gets discovered and who it reaches? Wondering how Reels could do more for your business? To discover four new Instagram features that could reshape your marketing, I interview Chelsea Peitz.
Thu, 09 Jul 2026 - 42min - 1186 - How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? Have you wondered what separates creators who stall out in obscurity from those who grow a sustainable following in just a year or two? To discover how to launch and grow a YouTube channel from scratch—including the pre-production framework that drives real results, the production steps that build audience trust, and the strategies that turn viewers into paying clients, I interview Ty Myers.
Thu, 02 Jul 2026 - 44min - 1185 - Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Is Meta asking you to hand over more control of your Facebook ads than you're comfortable with? Wondering which of its new AI tools you can actually trust, and which ones still need a human in the loop? To discover how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control, I interview Nick Theriot.
Thu, 25 Jun 2026 - 43min - 1184 - How to Blow Up an eCommerce Business With Facebook Ads
Are your Facebook ads generating clicks but not customers? Want to stop wasting budget on the wrong audiences at the wrong times? To discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably, I interview Sam Piliero.
Thu, 18 Jun 2026 - 43min - 1183 - Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.
Fri, 12 Jun 2026 - 42min - 1182 - From Content to Conversion: TikTok's New All-in-One Funnel Tools
Looking for native TikTok tools to make marketing content faster? Wondering how to capture more traffic and direct sales from TikTok search? To discover how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases, I interview Keenya Kelly.
Thu, 11 Jun 2026 - 41min - 1181 - How to Create Content on LinkedIn to Attract Your Ideal Prospects
Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? To discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work, I interview Will McTighe.
Thu, 04 Jun 2026 - 45min - 1180 - How to Adjust Your Content for LinkedIn's New Feed Algorithm
Is your LinkedIn reach falling? Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? To discover how LinkedIn's rebuilt feed algorithm changes who sees your content, which engagement signals matter most right now, and what the platform's new live-streaming requirement means for your content planning, I interview AJ Wilcox.
Thu, 28 May 2026 - 45min - 1179 - YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? To discover techniques to produce YouTube Shorts that people will watch, rewatch, and share, I interview John Scott.
Thu, 21 May 2026 - 42min - 1178 - YouTube Tools That Scale Attention
Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
Thu, 14 May 2026 - 47min - 1177 - The Science of Attention: Creating Short-Form Videos People Won't Skip
Do people stop and watch your short-form videos, or do they scroll right past them? Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? To discover how to leverage three psychological principles that make people stop scrolling to watch short-form videos, I interview Hilary Billings.
Thu, 07 May 2026 - 45min - 1176 - New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work for your brand? To discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing, I interview Chelsea Peitz.
Thu, 30 Apr 2026 - 45min - 1175 - Increasing Conversions: Quick Wins That Work in 2026
Are you sending more content than ever, but watching your conversion rates stay flat or fall? Does it feel like your audience is slipping away even when the traffic numbers look fine? To discover why conversions have become harder to earn in 2026, how to reverse the silent erosion of your email database, which landing page mistakes are killing your sign-ups and sales, and what to do the moment after someone converts to get the most out of every interaction, I interview Jay Schwedelson.
Thu, 23 Apr 2026 - 45min - 1174 - Facebook's 2026 Rules for Reach & Relevance
Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.
Thu, 16 Apr 2026 - 42min - 1173 - Ads and AI: Leveraging AI Creative in 2026
Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.
Thu, 09 Apr 2026 - 42min - 1172 - LinkedIn Is Rewriting the Rules of Visibility
Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.
Thu, 02 Apr 2026 - 42min - 1171 - Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.
Thu, 26 Mar 2026 - 47min - 1170 - How to Use TikTok's Verified Business Account Features and Local Feed
Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly
Thu, 19 Mar 2026 - 42min - 1169 - Improving Customer Experience: How to Increase Revenue and Profitability
Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.
Thu, 12 Mar 2026 - 44min - 1168 - What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy
Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.
Thu, 05 Mar 2026 - 46min - 1167 - Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.
Thu, 26 Feb 2026 - 43min - 1166 - Are YouTube's Latest Tools Ready for Businesses
Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev.
Thu, 19 Feb 2026 - 42min - 1165 - Building Email Communities: How to Grow a Raving Audience
Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder.
Thu, 12 Feb 2026 - 42min - 1164 - What Facebook's New Link Rules Mean for Your 2026 Strategy
Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith.
Thu, 05 Feb 2026 - 42min - 1163 - How to Cultivate Content Creativity: A Framework for Marketers
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.
Thu, 29 Jan 2026 - 44min - 1162 - Recommended or Rejected: Does AI Trust You
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.
Thu, 22 Jan 2026 - 47min - 1161 - When Customers Create More Customers: Creating Superfans
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.
Thu, 15 Jan 2026 - 44min - 1160 - What's Working With Short-Form Video Right Now
Short-form video gets lots of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? To discover specific strategic tips from two seasoned experts to help you grow your audience and drive business results with short-form video on YouTube and Instagram, I interview Pat Flynn and Brock Johnson.
Thu, 08 Jan 2026 - 48min - 1159 - How to Position Yourself as a Video Influencer People Will Love
Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield.
Thu, 01 Jan 2026 - 48min - 1158 - The Death of Organic Reach: What Works Right Now
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.
Thu, 25 Dec 2025 - 44min - 1157 - Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know
Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.
Thu, 18 Dec 2025 - 45min - 1156 - What’s Working With Instagram Marketing Right Now
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.
Thu, 11 Dec 2025 - 40min - 1155 - Email Segmentation: Getting More Sales With Less Traffic
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.
Thu, 04 Dec 2025 - 43min - 1154 - How to Create Short-Form Video Content That Stops the Scroll
Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan.
Thu, 27 Nov 2025 - 48min - 1153 - The Smartest Way to Grow on TikTok in 2025
Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda.
Thu, 20 Nov 2025 - 43min - 1152 - Winning With Pinterest Ads: How to Increase Your B2C Sales
Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.
Thu, 13 Nov 2025 - 44min - 1151 - How to Establish Thought Leadership on YouTube
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.
Thu, 06 Nov 2025 - 47min - 1150 - Personal Branding for Marketers and Entrepreneurs
Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.
Thu, 30 Oct 2025 - 50min - 1149 - Applying Behavioral Science for Improved Conversions
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.
Thu, 23 Oct 2025 - 45min - 1148 - Email Marketing Automation That Moves People to Action
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.
Thu, 16 Oct 2025 - 47min - 1147 - New AI Marketing Study: 60% Do This Daily...
A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. Discover more in this special episode.
Fri, 10 Oct 2025 - 43min - 1146 - Driving Predictable Recurring Revenue With Customer-Led Growth
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.
Thu, 09 Oct 2025 - 46min - 1145 - Driving Qualified Leads With LinkedIn Content: A Proven Formula
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen.
Thu, 02 Oct 2025 - 45min - 1144 - Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin.
Thu, 25 Sep 2025 - 50min - 1143 - Productizing Your Services for Highly Profitable Leads and Sales
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski.
Thu, 18 Sep 2025 - 45min - 1142 - LinkedIn Content Strategy: Achieving Sustainable Growth
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.
Thu, 11 Sep 2025 - 45min - 1141 - Shareable Short-Form Video Content: Get More Views and Engagement
Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Videos people can’t resist sending to their friends, colleagues, and communities multiply your reach. To learn the elements that make short-form content shareable, I interview Britney Crosson.
Thu, 04 Sep 2025 - 44min - 1140 - Positioning Strategy: How to Ensure Your Message Connects
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.
Thu, 28 Aug 2025 - 43min - 1139 - Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I interview Aleric Heck.
Thu, 21 Aug 2025 - 48min - 1138 - Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. To learn a step-by-step framework to start using emotional targeting in your marketing, I interview Talia Wolf.
Thu, 14 Aug 2025 - 47min - 1137 - 5 Reasons Your Content Is Failing and How to Fix It
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. To discover five critical reasons marketing content fails today, and learn practical, research-backed fixes for each one, I interview Scott Murray.
Thu, 07 Aug 2025 - 44min - 1136 - Building Trust in a Changing World: How to Make a Lasting Impact
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing time-saving transformations over bloated value stacks., I interview Alex Cattoni.
Thu, 31 Jul 2025 - 46min - 1135 - The Power of Identify: Building Lifelong Customers
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.
Thu, 24 Jul 2025 - 46min - 1134 - YouTube Scripting Strategies That Sell: A Proven Model for Success
Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychological triggers, transforms YouTube videos from passive content into active sales engines. To learn how to apply the YouTube Sales Scripting Framework, I interview Salma Jafri.
Thu, 17 Jul 2025 - 46min - 1133 - Making Customer Stories Profitable: A Proven Framework
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strengthen client relationships with authentic, trust-building narratives, I interview Joel Klettke.
Thu, 10 Jul 2025 - 53min - 1132 - How to Use a Personal Brand for Exposure, Leads, and Sales
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden.
Thu, 03 Jul 2025 - 47min - 1131 - Advanced Messaging Strategy: Making Your Product a Must Have
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.
Thu, 26 Jun 2025 - 45min - 1130 - LinkedIn Video Strategy: Becoming a Respected Industry Leader
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan.
Thu, 19 Jun 2025 - 44min - 1129 - Instagram Content Strategy: Attracting Quality Leads and Sales
Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.
Thu, 12 Jun 2025 - 49min - 1128 - Maximize Your Instagram Growth: Getting More of The Right Followers
Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe.
Thu, 05 Jun 2025 - 39min - 1127 - Mastering Anything: A New Way to Faster and Better Results
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.
Thu, 29 May 2025 - 45min - 1126 - Creating Share-Worthy Instagram Content That Outperforms
Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson.
Thu, 22 May 2025 - 49min - 1125 - Employee-Generated Content: Creating a Video First Strategy
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.
Thu, 15 May 2025 - 43min - 1124 - Instagram Threads for Marketers: Tips for Success
Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders.
Thu, 08 May 2025 - 45min - 1123 - Advanced LinkedIn Networking: How to Connect and Convert
Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.
Thu, 01 May 2025 - 41min - 1122 - Video Experiences That Create Loyalty, Engagement, and Conversions
Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Petrucci.
Thu, 24 Apr 2025 - 46min - 1121 - Instagram Stories Strategy for 2025
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gifford.
Thu, 17 Apr 2025 - 42min - 1120 - Short-Form Video Visual Effects: The Key to More Views and Sales
Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? To discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions, I interview Tyler Tometich.
Thu, 10 Apr 2025 - 44min - 1119 - How to Create a Short-Form Video Series
could transform your marketing results? To learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams, I interview Pat Flynn.
Thu, 03 Apr 2025 - 43min - 1118 - How to Use Disruptive Storytelling to Thrive as a Marketer
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer.
Thu, 27 Mar 2025 - 41min - 1117 - Telling Stories That Convert: How to Increase Your Leads and Sales
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.
Thu, 20 Mar 2025 - 42min - 1116 - How to Succeed in Influencer Marketing in 2025
Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? To discover proven strategies for influencer partnerships that deliver measurable results for your business, I interview Justin Moore.
Thu, 13 Mar 2025 - 45min - 1115 - Conversing With the Future: My Mind-Blowing Experiment
What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a glimpse of tomorrow, today!
Sat, 08 Mar 2025 - 13min - 1114 - Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth
Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Then, learn how to leverage AI-powered marketing strategies to optimize your funnel, run effective ads, and grow your customer base profitably, I interview Allie Bjerk.
Thu, 06 Mar 2025 - 45min - 1113 - Social Care: The Path to Happier Customers and Increased Sales
Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care strategy that enhances customer experience and drives business growth, I interview Brooke Sellas.
Thu, 27 Feb 2025 - 43min - 1112 - Using Neuro-Linguistic Programming for More Influence and Sales
Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview Nikki Rausch.
Thu, 20 Feb 2025 - 47min - 1111 - Viral Short-Form Video Formats for 2025
Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? To learn a proven methodology for dissecting successful content formats and adapting them to your own niche, I interview Brendan Kane.
Thu, 13 Feb 2025 - 49min - 1110 - 6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets
Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? To discover the proven tactics behind the Billion View Formula and how it can transform your content strategy, I interview Adley Kinsman.
Thu, 06 Feb 2025 - 49min - 1109 - How We're Pivoting Our Marketing: Behind the Scenes
In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.
Sat, 01 Feb 2025 - 50min - 1108 - Is Search Dying and Does Content Really Matter Looking Ahead
Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? To discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond, I interview Marcus Sheridan.
Thu, 30 Jan 2025 - 48min - 1107 - How to Use Microsoft Clarity: A Powerful Analytics Alternative
Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer.
Thu, 23 Jan 2025 - 44min - 1106 - Most Marketers Have No Idea What's Coming
In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.
Sat, 18 Jan 2025 - 26min - 1105 - Content Marketing Strategies for 2025: A Framework for Success
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper.
Thu, 16 Jan 2025 - 43min - 1104 - 3 Social Media Trends You Need to Know for 2025
Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast.
Sat, 11 Jan 2025 - 34min - 1103 - How to Use LinkedIn Newsletters: A Guide for Businesses
Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? To learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine, I interview Judi Fox.
Thu, 09 Jan 2025 - 44min
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