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Social Media Marketing Podcast

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

1202 - The Secrets of Human Behavior Applied to Social Ads
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  • 1202 - The Secrets of Human Behavior Applied to Social Ads

    Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success? To discover how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey, I interview Sarah Levinger.

    Thu, 22 Oct 2026 - 43min
  • 1201 - Making Instagram Reels Easier, Faster & Scalable

    Want to create Instagram Reels faster without sacrificing quality? Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? To discover how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time, I interview Elizabeth Marberry.

    Thu, 15 Oct 2026 - 45min
  • 1200 - YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers

    Want to stop losing YouTube viewers in the first few seconds of every video? Wondering how to structure long-form content that keeps people watching, builds trust, and drives real business results? To discover the BINGE method, a five-part YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers, I interview Adam Ivy.

    Thu, 08 Oct 2026 - 43min
  • 1199 - How to Use AI on LinkedIn While Sounding Human

    Want to use AI to create LinkedIn content without getting flagged or losing credibility? Wondering how to integrate AI tools into a LinkedIn workflow that still sounds like a real person wrote it? To discover how to use AI strategically at each stage of content creation on LinkedIn, I interview AJ Wilcox.

    Thu, 01 Oct 2026 - 42min
  • 1198 - Why Unpolished Reels Win: An Instagram Growth Strategy for Business

    Wondering how to create Instagram Reels that actually build a loyal following without expensive equipment or hours of editing? Want to know the specific hook formulas, editing techniques, and testing strategies that turn simple, off-the-cuff videos into high-performing content? To discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers, I interview Shannon McKinstrie.

    Thu, 24 Sep 2026 - 46min
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