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The Coach's Journey - build a coaching business with integrity

The Coach's Journey - build a coaching business with integrity

Robbie Swale

Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.

Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients.

Past guests include life coaches, business coaches, executive
coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more.

About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model.

Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

141 - New to The Coach's Journey Podcast? Start Here.
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  • 141 - New to The Coach's Journey Podcast? Start Here.

    How do you build a thriving coaching business without compromising who you are? Over seven years and 133 episodes, The Coach's Journey Podcast explored that question with some of the world's most inspiring coaches. In this short trailer, I share three great places to start exploring this treasure trove of insight, inspiration and practical wisdom. Welcome to The Coach's Journey. — If you like this episode, you’ll love Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

    Thu, 29 Oct 2026 - 02min
  • 140 - #133: The Things We Make, the Paths We Don't Take, and the People We Become: Lessons from 7 Years of The Coach's Journey Podcast

    After seven years, 133 episodes, and hundreds of hours of conversations with some of the world's most interesting coaches, The Coach's Journey Podcast is coming to an end. When I started the podcast in 2019, I didn't know how to make a podcast. I certainly didn't know where it would lead, who I'd meet, or how big a part of my life it would be. Seven years later, I'm a different person. In this final episode, I look back on the journey and share six of the biggest lessons I've learned. Not just about coaching and building a coaching business, but about making things that matter, the choices we make along the way, and how the work we do changes who we become. This includes the businesses I’ve decided not to build, the things that surprised me the most and the tension between following my energy and sticking with things long enough for them to be significant. This is a goodbye to the podcast, but not to the work. The conversations we've created will remain here for coaches to discover, revisit and learn from. Thank you for being part of the journey. If you like this episode, you’ll love Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg THINGS I TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: Why I’m closing the show: https://www.thecoachsjourney.com/podcast/123-why-im-closing-the-coachs-journey-podcast Jennifer Garvey Berger on The Coach's Journey (Episode #132 / original #42): https://www.thecoachsjourney.com/podcast/132-jennifer-garvey-berger-the-necessary-terror-of-our-growth-repost Adam Hulme on The Coach's Journey (Episode #13): https://www.thecoachsjourney.com/podcast/robbie-swale-adam-hulme-podcasting The 12-Minute Method books: https://www.robbieswale.com/the-12minute-books Steven Pressfield: https://stevenpressfield.com/ Seth Godin: https://www.sethgodin.com/ Marcia Reynolds on The Coach's Journey: https://www.thecoachsjourney.com/podcast/episode-14-marcia-reynolds-becoming-world-number-five-coachin-guru-rgdph-b5j29 Meaningful Productivity with Robbie Swale (Episode #99): https://www.thecoachsjourney.com/podcast/99-robbie-swale-the-secrets-of-meaningful-productivity-honourable-leadership-and-tilting-the-world-towards-heaven The Prosperous Coach by Rich Litvin and Steve Chandler: https://richlitvin.com/book/ Jamie Smart on The Coach's Journey (Episode #16): https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart Myles Downey on The Coach's Journey (first appearance): https://www.thecoachsjourney.com/podcast/episode-31-myles-downey The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack Joel Monk on The Coach's Journey (Episode #6): https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching Julie Starr on The Coach's Journey (Episode #58): https://www.thecoachsjourney.com/podcast/episode-58-julie-starr-the-world-works-from-the-inside-out The 12-Minute Method 100 Podcasts Challenge: https://www.robbieswale.com/writing/2022/2/4/the-12-minute-method-100-podcasts-challenge Kim Morgan on The Coach's Journey (Episode #25): https://www.thecoachsjourney.com/podcast/episode-25-kim-morgan Claire Pedrick on The Coach's Journey (Episode #44): https://www.thecoachsjourney.com/podcast/episode-44-claire-pedrick-cutting-through-complexity-and-simplifying-coaching The Coaching Business Flywheel and free ebook: https://www.thecoachsjourney.com/the-coaching-business-flywheel Robert Holden: https://www.robertholden.com/ The Coach's Journey Group Programme: https://www.thecoachsjourney.com/group-coaching-programme

    Thu, 22 Oct 2026 - 29min
  • 139 - #132: Jennifer Garvey Berger – The Necessary Terror of Our Growth [REPOST]

    As we wrap up The Coach’s Journey Podcast after seven years, we’re sharing some of our favourite episodes from the back catalogue… Unleash Your Complexity Genius is the fourth published work by Jennifer Garvey Berger, the co-founder and CEO of Cultivating Leadership, and when she says that her books are getting shorter there is a sense that it's because she's honing in on the rich essence of her life's work. In this episode of The Coach's Journey Podcast, Jennifer and I share a conversation that traverses adult developmental theory, complexity, vulnerability, and the transformative power of community and of "fierce friendship". We explore the junctures of growth that often appear as binary choices, and how the way forward tends to spring from a more balanced or holistic approach. Jennifer pulls these strands together into something of a manifesto for the power of connection between coaches, leaders and people who together can hold uncertainty, and support each other to dream bigger and create a future filled with possibility – even as the world around us changes beyond recognition.  In this episode, we talk about: The necessary terror of change Developmental theory The trap we fall into when comparing ourselves to others The simplicity on the far side of complexity Polished and unpolished vulnerability, and how to create more love in organisations Jennifer also shares personal reflections on growth, and the inspiring story of how she came to live and work with her friends in a shared house in France. To learn more about Jennifer, visit https://www.cultivatingleadership.com/team-member/jennifer-garvey-berger or https://twitter.com/jgberger. For information about Robbie’s wider work, my writing or to buy my books, visit www.robbieswale.com. Read more about The Coach's Journey at www.thecoachsjourney.com. Download the free ebook, An Introduction to The Coaching Business Flywheel, at https://www.thecoachsjourney.com/the-coaching-business-flywheel Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg - Unleash Your Complexity Genius by Carolyn Coughlin and Jennifer Garvey Berger https://www.cultivatingleadership.com/book/__trashed - Jennifer's other books https://www.cultivatingleadership.com/books - Joel Monk on the Coach's Journey Podcast https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching - Art of Developmental Coaching with Coaches Rising https://www.coachesrising.com/artofdevelopmentalcoaching/ - The book that Robbie mentions, that is now finally out - The Power to Choose: https://www.robbieswale.com/the-power-to-choose - Robbie's 12-minute series of books https://www.robbieswale.com/the-12minute-books - Catherine Fitzgerald https://changeelemental.org/people/catherine-fitzgerald/ - Executive Coaching, by Catherine Fitzgerald https://www.amazon.co.uk/Executive-Coaching-Practices-Perspectives/dp/0891061614 - Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan - In Over Our Heads, by Robert Kegan https://www.hup.harvard.edu/catalog.php?isbn=9780674445888 - Dave Snowden and Cognitive Edge https://thecynefin.co/ - Jean Piaget https://en.wikipedia.org/wiki/Jean_Piaget - Cathy Presland on The Coach's Journey Podcast https://www.thecoachsjourney.com/podcast/episode-17-cathy-presland-government-advisor-to-three-principles-coach - Brené Brown https://brenebrown.com/ - Amy Edmondson https://amycedmondson.com/ - The article about Jennifer's dream of moving to France: https://www.linkedin.com/pulse/dreaming-good-company-jennifer-garvey-berger/ - Wendy Bittner http://www.cultivatingleadership.com/team-member/wendy-bittner - Nicole Brigandi https://www.nicolebrigandicoaching.com/

    Thu, 15 Oct 2026 - 2h 11min
  • 138 - #131: Jamie Smart - How Having a 100% Belief in Your Clients’ Innate Capacities Can Transform the Way You Work [REPOST]

    As we wrap up The Coach’s Journey Podcast after seven years, we’re sharing some of our favourite episodes from the back catalogue… Jamie Smart, Sunday Times best-selling author, speaker and coach, got to where he is today through a series of moments of profound realisation and insight. The first of which was a calling to public speaking even though he was terrified of it at the time. In 2003, Jamie started the company Salad, and quickly grew a tribe of over 80,000 people who devoured his articles and personal development products. Salad soon became one of the world’s leading NLP product businesses but, despite its success, Jamie once again found himself looking for something more. In 2008, a series of significant insights brought him to a new paradigm, the principles of CLARITY®. He stopped teaching NLP, sold Salad, and never looked back. Today, Jamie has five books to his name. He works with individuals and businesses helping them create the results that matter to them as well as running professional development workshops. He has appeared on Sky TV, the BBC, and in numerous publications including The Daily Telegraph. In this episode, we talk about: The two most valuable things that anyone can learn - the truth of how our experience is created and who we really are. Why he recommends working with a package model over charging by the hour - how to avoid losing your business over night. The breakthroughs in psychology that he believes are as significant as the discovery of germs were to medicine.  The five questions to ask yourself and your client at the beginning of a new engagement. Plus, we find out about childbed fever in the 1800s and what we can learn from four-year-olds.For more information about Jamie, visit: www.jamiesmart.com For information about Robbie’s wider work, my writing or to buy my books, visit www.robbieswale.com. Read more about The Coach's Journey at www.thecoachsjourney.com. Download the free ebook, An Introduction to The Coaching Business Flywheel, at https://www.thecoachsjourney.com/the-coaching-business-flywheel Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg For links and shownotes visit https://www.thecoachsjourney.com/podcast/131-jamie-smart-how-having-a-100-belief-in-your-clients-innate-capacities-can-transform-the-way-you-work-repost

    Thu, 08 Oct 2026 - 2h 19min
  • 137 - #130: Claire Pedrick – Cutting Through Complexity and Simplifying Coaching [REPOST]

    As we wrap up The Coach’s Journey Podcast after seven years, we’re sharing some of our favourite episodes from the back catalogue… Claire Pedrick was speaking at the ICF Conference in 2019 when a publisher approached her and said: “Have you got a book in you?” That book is Simplifying Coaching, and in it Claire offers a rallying cry for filtering out the noise of the coaching industry and honing in on the very human essence of transformative conversations. In this episode of The Coach’s Journey Podcast, Claire traces the steps that led her into a burgeoning coaching landscape around the turn of the century and reflects on the precious lessons learned from moments that sometimes felt like missteps. She shines a light on the “guru-ing” and “pedestal-ing” that can lead to problematic power dynamics in coaching, and shares the foundational values such as equity and fairness that underpin the success of 3D Coaching and saw her recognised with the 2022 Outstanding Contribution to Coaching Award from Henley Business School. Claire is a master of the art of communicating complicated things simply, but admits it took a long time to have the confidence to cut through complexity and offer straightforward truths when coaching or mentoring coaches. Listening to her speak, you cannot fail to appreciate the fundamental importance of her approach, which is explained with refreshing clarity.  In this episode, we talk about: Whether we have to be the things we want to develop in people The impact of modelling the boundaries we set The holy ground in the coaching space and how to interact with it Being wise about how many coffees to have with someone and still call it work Learning how to be silent and how to wait while coaching clients are doing good work Claire also talks about how to value your time, how to balance delivery and business development, and the importance of – as coaches – telling the truth about ourselves. To learn more about Claire, visit https://www.linkedin.com/in/clairepedrick/ For information about Robbie’s wider work, my writing or to buy my books, visit www.robbieswale.com. Read more about The Coach's Journey at www.thecoachsjourney.com. Download the free ebook, An Introduction to The Coaching Business Flywheel, at https://www.thecoachsjourney.com/the-coaching-business-flywheel Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg Things and people we mentioned (that you might be interested in): For full shownotes and links to everything we talked about, visit: https://www.thecoachsjourney.com/podcast/130-claire-pedrick-cutting-through-complexity-and-simplifying-coaching-repost

    Thu, 01 Oct 2026 - 2h 17min
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