The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Consent mode on websites and mobile apps - https://support.google.com/analytics/answer/9976101

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch This Episode on YouTube:  https://youtu.be/IBaaVMfiHvA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/AtW7tlluOEo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/DrIl_ykaG5k

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/hJEC_OXQeL4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/EHSNkUZGJyM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/EINOefRZYX4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/VQF7GfwSnvU

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/SNDiopxGzRA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/JZaC1PHiU-E

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch This Episode on YouTube:  https://youtu.be/HGAe5gQZoS4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/XvbwHg_HEjA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/C4uOJPL0uEE

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/qyXcR-ZH8FA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/xs3r3Zthqhk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/yhPw8dBu8vs

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/cppiMJ5n2LA

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://t.co/mA2u7R9oYr

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/jkfuN8i3eEs

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/DoLkIUGQfIQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/S5_fgAOuOf0

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube:  https://youtu.be/hydG6_69-H8

Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/JCFUrkpCGsc

Submit a Question - https://www.paidsearchpodcast.com

Twitter -https://twitter.com/PaidSearchPod

Show Notes:
In this episode Chris Schaeffer builds a basic Google Ads search campaign focused on a high funnel lead generation campaign. 

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

This Episode on YouTube - https://youtu.be/xD38qOhHujo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

This Episode on YouTube - https://youtu.be/hnyLZUau94U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

Joey Bidner at https://joeybidner.com

This Episode on YouTube: https://youtu.be/Gu-seS8didI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube:  https://youtu.be/QMIu5P8Io_w

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/9oF65LaxWCQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search term looks like!

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/kw2EEFjjzh8

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/hUvUbIc1RSU

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube:  https://youtu.be/mjteO7aefpY

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

This Episode on YouTube:  https://youtu.be/kZNThdaaZfE

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube:  https://youtu.be/uKxPAHGmXpQ

Show Notes:
This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

Get Opteo for free for two months - https://opteo.com/psp

Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!

Get Opteo for free for two months - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - http://www.paidsearchpodcast.com

Show Notes:
Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Show Notes:
Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

(3:12) Types of interactions
(7:03) Headline clicks
(9:01) Call extensions
(12:13) Site link under the ad
(17:30) Image extensions
(20:07) Driving directions
(22:33) Google Search Partners
(25:38) Display network
(31:15) Price asset
(33:52) Lead form asset
(35:37) Call ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more!

(3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
(13:03) How do I add a logo as an asset to my ads?
(16:59) Should I use SKAGs for competitor campaigns?
(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?
(35:35) Can you control lead value with max conversions?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!

(3:38) Can you have too few keywords in Google Ads?
(9:18) Dealing with different time zones
(16:26) What to do when your Google Ads results start getting worse
(23:34) Should I pin headlines in responsive ads?
(36:37) Should I run phrase and exact match keywords for the same keyword?
(48:59) Should I exclude locations I don’t want?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems.

(7:47) How to test different landing pages with Google Ads

(14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads

(22:35) How to run Google Ads for your small business with a really small budget

(30:35) How to make the most Google Ads for your small business if your website is really bad

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Link:
https://support.google.com/google-ads/answer/9342105

Show Notes:
You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.

(2:51) How to transition from single keyword ad groups
(8:12) When to use negative keywords
(23:35) Do phrase and exact match keywords still matter?
(25:56) How to measure RSA headline success
(33:01) Multiple performance max campaigns
(36:08) E-commerce Google Ads account structure
(39:23) Getting bad leads from Google Ads
(44:17) Where to start if you are new to Google Ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

Show Notes:
Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.

(3:14) What is a responsive search ad?
(7:11) The power of one great responsive search ad
(9:38) The mystery of responsive search ads
(13:13) How we create responsive ad headlines
(24:29) How we create responsive ad descriptions
(26:57) The downside of pinning responsive search ads
(32:45) Do you focus on ad strength when creating responsive search ads?
(36:36) The secret to responsive search ads
(40:54) The second secret to responsive search ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.

(6:18) Am I bidding too low?
(19:42) Are my keywords working?
(28:43) Am I missing good keywords?
(39:46) Should you be spending more on Google Ads?
(45:37) When is the right time to add Performance Max?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.

(5:25) Our mindset for new account builds in Google Ads

(9:07) Using only zip code targeting is a bad sign

(15:17) Don’t play games with your ad schedule

(18:45) The power of conversion tracking

(22:35) How many ad groups should you have?

(26:49) The exact match only strategy leads to problems

(33:29) How many keywords are enough?

(40:20) The most common bidding mistakes in Google Ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads,  location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.

(4:04) Do you use the form asset in Google Ads?

(9:33) Why am I getting leads from locations I don’t want?

(17:15) How to get Performance Max to work for B2B

(21:14) How will AI chatbots affect Google Search and Google Ads?

(26:39) How do you do manual bids on high-spend and large Google Ads accounts?

(34:55) How granular should ad groups be?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status.

(2:57) Do you follow a Google Ads management optimization routine?
(8:29) Should you add negative keywords at the ad group level?
(13:40) Should you add all three match types in each ad group?
(25:28) How do you manage a huge Google Ad account?
(34:10) What do you do when you see the “limited by budget” status?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
https://support.google.com/google-ads/answer/9566341

Show Notes:
In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics. 

(6:24) Image asset overview
(13:59) Technical aspects
(35:35) Performance and optimization

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.

(4:03) Google Ads in 2022
(8:16) Don’t fight the system
(23:20) Keep things open
(31:29) Bidding strategies have evolved
(37:44) Conversions are really important

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Show Notes:
In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.

(6:05) Intro to topic
(9:49) Add negative keywords
(17:19) Find better keywords
(22:34) Secondary Targeting
(33:14) Improve your landing page

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Show Notes:
If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.

(16:05) Lower your bids
(25:35) Broaden your targeting
(33:05) Try a different bidding strategy
(38:56) Improve your Quality Score

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Show Notes:
Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change. 

(5:51) Introduction to the topic

(8:15) Starting simple is the best way to launch Google Ads

(9:56) Clicks and conversions come from the top ad positions

(17:50) Lifetime value is the gold standard of Google Ads knowledge

(23:45) The “black box” is real and growing

(30:43) Cost per conversion is defined by cost per click and conversion rate

(35:20) You can’t control how much you personally see your ad

(38:22) Search terms will always matter

(40:33) Ad copy and assets are the only chance you have to communicate with the search user

(43:16) The answer is always “let’s run an experiment”

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Show Notes:
For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns.  In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.

5 Tips for the Best Google Ads Report

(12:22) It must look professional and be easily readable
(14:12) Reports need to be easily generated and customized
(16:33) Reports should include personalized commentary
(20:53) Month-to-month comparisons should be included in reports
(23:48) Reports should be customized for each client

(28:44) Screen share walkthrough of the Opteo reporting dashboard

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Show Notes:
There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses.

(7:26) What is the best campaign type? 
(16:44) What is the best bidding strategy?
(24:22) What are the best keywords?
(31:47) What are the best conversion actions in Google Ads

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Show Notes:
In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.

(5:55) What are the best bidding strategies in Google Ads?

(27:22) Why we always start with some broad match keywords

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign.

(6:27) Should you run a brand keyword campaign in Google Ads?

(21:56) Discussion about Performance Max campaigns in Google Ads

(30:48) How important are exact match keywords in Google Ads?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Jason Rothman - https://rothmanppc.com/
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Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  

(6:19) Tracking leads is the most important part of Google Ads for small business owners

(9:54) How small business owners should think about search terms

(15:48) How small business owners should think about location settings
 
(20:48) Too many bid adjustments are a sign of a bad campaign
 
(33:35) How small business owners should structure their Google Ads campaigns

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. 

(6:51) Your three targeting options

(16:38) “Landing pages from your standard ad groups"

(18:35) Blocking

(23:40) The dynamic search terms report 

 (27:00) Results

(29:26) Lessons learned

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Jason Rothman - https://rothmanppc.com/
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Show Notes:
In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more.

(5:10) Is smart bidding + RSA + broad match ideal?

(15:41) Should I block competitor searches?

(22:03) How to choose your first bids for manual bidding?

(29:29) How do you qualify the quality of the lead using the search term?

(38:45) Does Performance Max work well for all industries?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Show Notes:
As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them.

(7:42) What are Dynamic Search Ads?

(11:20) Benefits of Dynamic Search Ads

(14:52) How Dynamic Search Ad targeting works

(20:33) How ad headlines are created in Dynamic Search Ads

(25:59) When to use/not use Dynamic Search Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Jason Rothman - https://rothmanppc.com/
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Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.

(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords

(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only

(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only

(26:11) Pros and cons of search campaigns with broad match and target CPA

(32:31) Pros and cons of Performance Max campaigns

(34:57) Pros and cons of dynamic search campaigns

(38:23) Pros and cons of shopping campaigns

(40:42) Pros and cons of brand campaigns

(43:10) Pros and cons of funnel-adjacent campaigns

(46:02) Pros and cons of remarketing on search campaigns

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.

(5:45) Settings overview

(8:24) Turning off/on mobile apps in display campaigns

(15:45) Final URL expansion in Performance Max

(21:20) Auto-apply recommendations

(30:00) Ad suggestions automatically added to campaigns

(35:06) Optimized targeting in display campaigns

(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

(5:53) Intro to focus style management

(8:33) How to identify your goal in Google Ads

(11:00) How to improve your traffic quality in Google Ads

(18:05) How to improve your conversion rate in Google Ads

(26:45) How to handle competitors outbidding you in Google Ads

(31:31) How to simplify campaigns that are too complex in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Jason Rothman - https://rothmanppc.com/
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Link:
New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Show Notes:
In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign. 

(6:18) Ad extensions now being called assets

(13:39) The new ads and assets menu

(20:19) The combinations report will show how your assets display with your headlines and descriptions

(24:04) When will all this happen?

(30:13) Assets are low-hanging fruit that can make your Google Ads campaign better

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential. 

(5:49) Should I be running broad keywords?

(17:42) Am I running image extensions? Could I add more?

(23:43) Am I missing out on more good keyword searches in Google Ads?

(30:39) Are there any CORE negative keywords I should be adding?

(42:14) Am I leaving money on the table with Google Ads?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.

(4:58) What is frequency capping in Google Ads

(10:50) Frequency capping for display campaigns

(17:55) Frequency capping for video campaigns

(23:00) How unique reach and frequency metrics are calculated

(28:03) How to view your reach and frequency metrics on display campaigns

(32:41) If and when you  should use frequency capping

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets. 

(4:46) How patient should you be before judging the success of your Performance Max campaign?

(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns

(16:34) Defining your goals - Do you focus on new customers or returning customers?

(23:29) What budget should you give your Performance Max campaign?

(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign

(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Link:
About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817

Show Notes:
We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max.

(4:55) What’s going on with Performance Max in Google Ads?

(12:08) Performance Max campaigns explained

(21:40) How much control do you have in a Performance Max campaign?

(24:55) What is an audience in Google Ads Performance Max campaign?

(33:34) What ad assets do you use with Performance Max?

(37:00) How Performance Max works with search campaigns

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Show Notes:
In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and converting a SKAG campaign.   

(4:06) When to make changes to an account? Is there a statistical percentage you should wait for? 

(9:28) How often do you use Experiments in testing new settings, bid strategies, ads, etc?
 
(15:31) How do you get rid of long, unwanted search terms? Do you worry about them if they have 0 clicks?
 
(25:48) Is there a way to improve the position metrics for max conversion bidding strategy?

(35:14) Will changing the budget on a target CPA bidding campaign restart the learning phase?

(41:45) How do you convert a SKAG campaign into a theme-focused campaign?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
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Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ 

Show Notes:
Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you can take advantage of for tracking conversions. In this episode, he and Jason discuss where Google tag is available, how to set it up, and what features you can expect.

(7:40) The importance of setting up conversions on new Google Ads accounts

(11:05) What is changing with the new Google Tag?

(14:17) Where is the New Google Tag available

(18:42) Automatic event detection is coming with new Google tag

(20:20) Cross domain traffic is coming with the new Google Tag

(23:44) User-provided data is coming with the new Google Tag

(28:33) Combining tags with the new Google Tag

(33:45) Centralized sitewide tagging with the new Google Tag

(35:56) Setting up conversions is easy with the new Google Tag 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.

(5:16) The state of Google Ads

(11:00) Have you seen broad keywords with 10/10 quality scores?

(25:23) Results we’re seeing with max conversion bidding

(34:02) How to get more volume with Performance Max (multiple campaigns?)

(44:42) Remarketing is powerful

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/M 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

(4:00) Why do advertisers want to be in the top position on Google Ads?

(7:18) Determining which keywords to show up number one on Google Ads

(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)

(19:02) How to find your ad position in Google Ads

(23:41) How showing up in the top position in Google Ads affects your budget and impression share

(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong

(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)

(44:13) Focusing too much on quality score in Google Ads

(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?

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Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Links:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Show Notes:
Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads.

(6:02) How often should you optimize for quality score?

(13:56) How to make ads more relevant to keywords in Google Ads

(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)

(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?

(36:05) How to make your landing page better to get higher quality scores in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. 

(8:20) The first rule of Google Ads management - Bids and Budget

(24:04) The second rule of Google Ads management - Quality of Traffic

(38:16) The two third rules of Google Ads management - Segments

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We are both big fans of running experiments in Google Ads, so in this episodewe’re taking a look at six interesting experiments you can try right now.

(7:04) Why we like running experiments in Google Ads

(12:37) Running an experiment in Google Ads to test bidding strategy

(21:07) Ad variation experiments in Google Ads

(30:56) Running an all broad keyword experiment campaign in Google Ads

(38:10) Testing a huge increase in bids with an experiment in Google Ads

(44:12) Testing landing page performance in Google Ads with an experiment

(47:15) Testing Small ideas with Google Ads experiments

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.

(4:19) The current state of bid strategies in Google Ads

(10:24) Maximize clicks bidding strategy in Google Ads

(21:01) Maximize conversions bidding strategy in Google Ads

(33:26) Maximize conversion value bidding strategy in Google Ads

(39:19) Target impression share bidding strategy in Google Ads

(45:54) Manual bidding strategy in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. 

(4:24) Sometimes broad keywords work amazing in Google Ads

(11:21) Options for an entirely broad account

(28:30) Options for adding phrase and exact and the pros and cons of each

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Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Jason Rothman - https://rothmanppc.com/
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Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.
 
(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. 

(5:49) What is the clickthrough rate in Google Ads?

(10:39) How much does clickthrough rate determine success in Google Ads?

(16:29) What is a good clickthrough rate in Google Ads?

(25:45) How do ad positions in Google Ads affect clickthrough rate?

(28:29) Is a high clickthrough rate good for quality score in Google Ads? 

(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads

(53:39) Should you pause low CTR keywords in Google Ads?

(57:40) How negative keywords can help raise your clickthrough rate in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.

(5:44) The difference between the quantity of leads and quality of leads in Google Ads

(13:53) Using search terms to influence lead quality in Google Ads

(24:13) Using ad copy to get better leads in Google Ads

(28:35) How your landing page influences lead quality

(32:07) Lead forms versus phone call leads in Google Ads

(37:31) How demographics influence lead quality in PPC campaigns

(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads

(52:39) Loosening up your judgment of search terms that might not look right

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About click share - https://support.google.com/google-ads/answer/6299696

Show Notes:
Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.

(11:07) Why did we decide to talk about click share?

(13:54) What is click share in Google Ads?

(18:09) What click share data tells you

(20:52) How click share works

(28:33) How to increase your click share in Google Ads

(35:36) If and how we’re going to start using click share in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.

(8:42) Intro to topic

(10:34) Quantity vs. quality of leads

(16:20) Increase your budget to get more leads

When your campaign is functioning perfectly, this is the only answer.

(24:16) Advertising options in addition to search ads

Try Search Partners, remarketing, or Bing

(31:05) How to get more leads by increasing your bid position in Google Ads

(37:42) Using settings to get more leads in GA

Try changing your language, location, schedule, and audience settings

(43:26) How to get more leads from Google by using more keywords

Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

We need your help! Please help us grow the show:
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk