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Valley Talks – stories of Silicon Valley Startups

Valley Talks – stories of Silicon Valley Startups

Sylvia Gorajek

Curious of what it takes to grow a startup in Silicon Valley? Looking for tips and advice straight from Silicon Valley founders, leaders and experts? Expect lots of startup insights on Valley Talks! Subscribe to Valley Talks to never miss a single episode. We're mainly a video series, but happy to deliver audio interviews for those who prefer to listen. The host, Sylvia Gorajek, is the founder and producer of Valley Talks and owner of video production studio for tech startups – Denim Video. Since coming to Silicon Valley in 2012 she built her own venture-backed startup, worked at Apple and Netflix, produced hundreds of tech video commercials and created Valley Talks to tell amazing Silicon Valley stories. In her interviews, she brings an insider's look at what's happening inside Silicon Valley startups, how they started, how they really got to where they are and what their next steps are going to be. In the 3rd Valley Talks’ season, we’re talking STARTUP BRANDING! Every startup needs a brand. How do they define a brand super early? How do they figure it out as they grow? What’s the best branding recipe? Stay tuned for juicy episodes about how brands are made in Silicon Valley! You can also watch video interviews at www.valleytalks.com

45 - The secrets of influencer marketing!
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  • 45 - The secrets of influencer marketing!

    Have you ever wondered how much influencer marketing costs? I can see your hand. Or how to work with an influencer? What to expect and how to make sure influencer marketing brings profit? Well, Sylvia and Alexa are discussing something that is often a Wild West to many marketers – influencer marketing! Sylvia’s guest is Alexa Tonner, co-founder of Collectively Inc. – a pioneering influencer marketing agency based in SF and New York connecting brands with the most creative voices on social media. They’ve been named one of Fast Company’s Most Innovative Companies in 2018 and have run campaigns for brands like Old Navy, HP, Uber, and Pandora. – Is influencer marketing for everyone? – How much does it cost? – What to expect from working with an influencer? – How to make sure the collaboration will be profitable? – Should we hire an agency or talk to an influencer on our own? Listen to the new fun episode! Aaaand, this is the last episode of Season 3! No worries though, we will be back soon with awesome stuff! The show is proudly brought to you by Denim Video www.denimvideo.com. As always, huge thanks to DocuSign www.docusign.com for hosting us in their fabulous space.

    Fri, 09 Nov 2018 - 14min
  • 44 - The do’s and don’ts in blockchain marketing! – Jesse Ratner, Founder of The Blockchain Agency

    Although blockchain has existed for several years, only recently it has become a widely popular technology. Some companies have adopted it really well, some have tried and gave up, some have only pretended to. There is still definitely a lot to be done in terms of education as well as creating a sense of familiarity with the blockchain concept. My today’s guest, Jesse Ratner, is a founder of San Francisco–based The Blockchain Agency and a nearly 25-year veteran creative director and writer. He began his career writing taglines for Hollywood blockbusters and later he was leading creative copies for brands like Google, Uber, eBay, LinkedIn, Logitech and others. Today, Jesse is helping high growth blockchain companies properly navigate their stories. – What should blockchain companies remember about in the first place in their marketing? – How to stand out in the crowd while almost all blockchain companies market themselves as ‘decentralized’? – How to gain the audience’s trust and be well understood? – Why all blockchain explainer videos are so similar and how to make sure to differentiate the video assets? Listen to the new episode! The show is brought to you by Denim Video www.denimvideo.com. Huge thanks to DocuSign www.docusign.com for hosting us in their fabulous space.

    Fri, 19 Oct 2018 - 12min
  • 43 - Choosing positive vs. negative marketing when fighting fake news – Nicolas Maquaire launches Kloop after a successful exit to Salesforce

    Kloop [Knowledge Loop] is a news curation app that allows digging deeper into articles to get a full picture on a topic of interest. With Klopp, users get automated suggestions of what to read next and they can easily share their curated channels with friends and family. It launched in 2017 and earlier this year it became an app of the week by Forbes! The startup is co-founded by Nicolas Maquaire – serial entrepreneur with major success of selling his prior startup to Salesforce. Sylvia and Nicolas worked closely on Kloop’s launch commercials – watch them at www.valleytalks.com! — Why did Nicolas decide to go for positive vs. negative marketing? — How important is video storytelling in forming a brand? — How to choose the most important facts for the launch campaign? — How to navigate messaging when you’re targeting different audiences? Listen to the episode! Huge thanks to DocuSign www.docusign.com for hosting us in their fabulous space. The show is brought to you by Denim Video www.denimvideo.com.

    Thu, 06 Sep 2018 - 11min
  • 42 - How to pitch your startup to press? Storytelling hacks with Hayley Leibson, Forbes contributor

    Pitching your business to media is one of the very important steps when building your brand’s awareness or promoting your product. You want to come up with a story that will be compelling to press, will make them want to know more about you and ideally – write a narrative that will be in line with how you’re hoping to be presented. What are the best practices when pitching press? Sylvia is sitting down with Hayley Leibson, founder of Lady in Tech, an award-winning platform for female tech leaders and entrepreneurs, and contributor at Forbes. Listen to the episode! Huge thanks to DocuSign www.docusign.com for hosting us in their fabulous space. The show is brought to you by Denim Video www.denimvideo.com.

    Thu, 27 Sep 2018 - 12min
  • 41 - How to use the brand’s full potential? – Shift transitions military veterans into civilian roles

    80% of veterans don’t have a full-time job upon leaving the military. Shift uses technology to match military veterans to leadership jobs in companies like Uber, Symantec, Major League Baseball, Affirm and others. Shift raised a $4.5M seed round from top Silicon Valley VCs like Andreessen Horowitz, Structure Capital, Expa and Tim Ferris. Upon launching, Shift asked me to produce films portraying the incredible stories of transitioning veterans and how they thrive in the new, tech environment. I was so honored to be a part of this excellent mission! — How did Shift gain trust from the U.S. military members as well as big companies at such an early stage? — How to make a choice between the human and the technology aspect when promoting a brand? — How did they know how to tell their own story and why they decided to go for plenty of high-quality video content? Listen to the episode! Big thanks to DocuSign www.docusign.com for hosting us in their fabulous space. The show is brought to you by Denim Video www.denimvideo.com.

    Mon, 03 Sep 2018 - 20min
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