ADLANDIA

Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform.

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Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).  

Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.     

We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community. 

If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed. 

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Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.  

Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.

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Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models. 

Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting.

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Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone?

Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting.

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This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs.

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Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer & Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry.

Rakia shares her thoughts on moving from the Year of Words to the Year(s) of the Works and what intentionality with language looks and sounds like. She gives us perspective on the role of talent, communities, and why marketers should consider the impact of nano influencers and meeting them at the kitchen table. Rakia also shares additional projects she's working on to drive the industry forward - including building an AI communications platform and a community to support women in the industry.

Plus, Alexa and Laura talk about the intersection of content, channel and commerce in the form of everything from creators to shareholders to open-source briefs.

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This week kicks off a few new upcoming episodes spotlighting Founders and CEOs of independent agencies in the marketing/comms world. 

First up, the formidable Jolie Hunt, Founder and CEO of Hunt & Gather. Hunt & Gather is a marketing and communications agency with a special ability to connect influential people and brands through all sorts of experiences - from analog to digital. Jolie shares how she started building relationships both in life and her career, including how selling cars at fifteen honed her ability to listen for the details and make personal connections - skills for which her business has become known. This episode has many simple gems to consider when building community and lasting relationships. 

Also, we're back with the fourth segment of our four-part series on making attention actionable with our partners at Yieldmo, and share a few thoughts on media formats that we're currently interested in and thinking about. 

Happy 4 Year Anniversary, Adlandia! 

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We have a packed show ADLANDIA! 

First up, Stephanie Nadi Olson, Founder and CEO of We Are Rosie and AdAge's 2020 Creativity Awards Visionary/Founder of the Year, joins us on the mic. A success story still in the making, Stephanie imagined an inclusive marketing/advertising industry, and in just over 2.5 years built We Are Rosie - a flexible, diverse remote workforce with over 6.5k Rosies. Stephanie takes us through her diverse family background which inspired the creation of We Are Rosie, how she bootstrapped a now 7-figure revenue business, how she defines corporate culture, and the conversations she’s having with big tech who are calling her to build a more diverse marketing org of flexible talent to integrate into their full-time teams.

We also drop our first segment of The Burning Question with Ian Schafer, Co-Founder and CEO of Kindred. Ian is joined by Mita Mallick, Head of Diversity and Inclusion, Equity and Impact at Carta to answer this episode’s burning question: Is FoFu (Fear of F’ing Up) holding back CEOs and leaders from making bold decisions? How do we get beyond cancel culture that has seeped into corporate decision making?

This episode is dedicated to the life of Marie “Mama” Totaro, June 25, 1930 - December 7, 2020.

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A message from Goodlandia [an Adlandia x Ad Council partnership]:

For information on loneliness and mental health support, please visit: www.Coping-19.com  

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Thank you to our partners at Yieldmo for supporting this episode of Adlandia. 

To learn how Yieldmo is making attention actionable, visit www.yieldmo.com.

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Get out your notebooks, Adlandia. Bob Pittman, Chairman and CEO of iHeartMedia, joins us for a masterclass in marketing, sharing anecdotes and examples of how he's built hit brand after hit brand from MTV to AOL to Six Flags and more.

Bob breaks down his thoughts on the balance of "Math & Magic" (also the name of his own podcast), placing bets, creative generation, frequency caps, and the future of subscriptions. He also defines audio, unpacks the power of radio, and reminds us that word-of-mouth should be a marketer's primary KPI. 

We'll be rewinding this episode over and over again as Bob sheds light on how he's built businesses through the power of marketing and media. 

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Thank you to our partners at Yieldmo for supporting this episode of Adlandia. To learn how Yieldmo is making attention actionable, visit www.yieldmo.com.

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With creative agencies buying up data shops and data shops buying up creative agencies, the advertising/marketing industry is in a constant struggle over gut vs. science.  And while we all continue to debate the answer, Kern Schireson (Chairman & CEO) and Ross Martin (President and CXO) created Known to put creative, strategy and data science on the same playing field.

Join us as Kern and Ross talk about why Known’s approach is a world away from the legacy model of tacking on capabilities, how to design for outcomes and intelligence, why they're pairing data scientists and creative directors, and how they're building multi-layered campaigns to deliver great consumer experiences. 

Plus, this episode includes the first of a four-part mini-series on making attention actionable with Adlandia partner, Yieldmo. Please visit www.yieldmo.com for more information. 

For more of the new and next in media, marketing and creativity, sign-up for Newlandia (it's free!) - a digital content and community platform from Adlandia and New Stand. www.newstand.com/newlandia 

Don't miss this week's The Burning Question with Kindred CEO Ian Schafer. Follow @ischafer and @adlandiapodcast on Twitter to join the conversation. 

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It’s here! November 3, 2020. Election Day.

On today's episode we catch up with Christian Tom, Head of Digital Partnerships for Biden for President, to learn about his experience on the campaign. Christian shares examples and insights about creating minimum viable products (MVPs), the balance of data versus gut, how the campaign leveraged digital partnerships (Cameo, TikTok, Animal Crossing) to reach consumers where they are, and more.

Plus, we spend time with Kristin Mitchell, Founder of Nourish the People, and take a deep breath as she shares wellness tips to transform busy into being.

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A message from Goodlandia [an Adlandia x Ad Council partnership]:

For information on where and how to vote today, please visit: www.voteforyourlife.com

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For more of the new and next in marketing, media, and creativity, sign-up for NEWLANDIA [an Adlandia x New Stand partnership]. It’s free to register!

www.newstand.com/newlandia 

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Lisa Sherman, President and CEO of the Ad Council, drops by to share best practices on how to lead during a crisis. Lisa talks through how the Ad Council prioritizes speed over perfection in getting out public safety messaging during the early days of the COVID-19 crisis, and how the organization pivoted to open-source briefs to bring ideas to life quickly. We learn more about the history of the Ad Council, how the ad community can get involved, and more on Lisa's career journey to leading the Ad Council's industry-defining agenda.

Plus, Nate Nichols, Co-founder of Allyship and Action, stops by to share information about Allyship & Action's State of Equity Summit on October 29-30. To learn more and register visit: www.allyshipandaction.com

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For more of the next and next on marketing, media and creativity everyday, sign-up for Newlandia - an Adlandia x New Stand collaboration: www.newstand.com/newlandia

A message from Goodlandia - an Adlandia x Ad Council partnership: Have a voting plan for the election on November 3rd. Visit www.voteforyourlife.com for more information.

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Adlandia returns on it’s new home on the iHeartPodcast Network with special guest Malcolm Gladwell. 

Laura and Alexa are back on the mic to share their plans for the future of the show including new feature segments & partnerships. Plus an interview with Malcolm Gladwell, New York Times bestselling author, co-founder of Pushkin Industries, and podcast host of Revisionist History and Broken Record, on what makes great storytelling and even better ads. Malcolm shares some of his favorite ads and his thoughts on the immediacy of and connections built within podcasting. Learn why loyalty is a conversation and novelty is a monologue. Plus, an all new #KillBuyDIY.

NEW! Register for Adlandia’s new digital content and community experience, Newlandia, on New Stand. It’s free! www.newstand.com/newlandia 

A message from Goodlandia [an Adlandia x Ad Council partnership: 

Make a plan to vote early! For more info: www.VoteForYourLife.com

Follow Adlandia on Twitter at @adlandiapodcast

#iHeartAdlandia

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On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus, don't miss an all new #KillBuyDIY where Kimry is killing the traditional press release and tells us how she plans to do it.

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Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (host reads, programmatic and more), discussing formats and why 2014-2018 was an interesting in-between period for the medium. We talk best practices, the biggest signals around acquisitions, and what scale looks like when we move from organic to paid growth. Don't miss why Nick thinks we should think more Headspace, less Netflix about the future of podcasting models and what pods he recommends we all listen to this weekend. Plus, his answers to #KillBuyDIY.

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Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, talking to everyone and just going with your gut. Plus she goes there on Facebook's changes being a positive for quality content, the need to focus on owning IP and changing metrics for success (buh bye reach!) and why VCs don't typically invest in media companies.  Plus #KillBuyDIY spoiler: she hopes the industry dynamic between marketers/reporters will change - stop pitching, start partnering. Subscribe to her Tuesday eNL and drop thoughts to sara@axios.com. 

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ADLANDIA is closing out 2017 with a person who’s had a distinguished impact on the world of business and marketing (and Laura + Alexa), GE Vice Chairwoman Beth Comstock, as she gets ready to embark on her next chapter (her book "Imagine It Forward" drops Fall 2018). Beth talks about the common denominator of great leaders, how to quiet the inner voice of fear, asking for and knowing what you want, and how growing up in Smalltown VA taught her to value the power of a network. She shares advice on sticking to it, not asking for permission, looking for patterns and taking on the job that maybe no one else wants. Listen for the pivotal "rise from the ashes" moment of her career and stay for the #KillBuyDIY. Here's to more ideas in 2018!! 

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