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Brunch & Learn Podcast

Brunch & Learn Podcast

Brunch & Learn Podcast
Welcome to Brunch & Learn! The podcast that features awesome women and focuses on my favorite topics.... BRUNCH and Learning something new everyday! 
97 - EP: 96 - Solo Episode - How to Exhibit at a Food Trade Show - Marketing Strategies & Tips for Food Brands & CPG Exhibitors
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  • 97 - EP: 96 - Solo Episode - How to Exhibit at a Food Trade Show - Marketing Strategies & Tips for Food Brands & CPG Exhibitors

    Bringing you a solo episode today, why? Here's my background.

    I'm the founder of Women Who Brunch and Host of the Brunch & Learn Podcast, but have also spent the past 13 years of my career in event management, marketing, sponsorships/partnerships, and lead management. The past 7 years of my career were specifically in trade show management. 

    I'm combining my experience of both understanding from an exhibitor side to my press/content creator side in covering food events and trade shows such as ExpoEast, Specialty Food Association's Summer Fancy Food Show, New York City Wine Food Festival, and Hudson Valley Restaurant Week to many food tours, pop-ups, and experiential food events. 

    In this Episode We'll Cover: 

    Why you shouldn't sleep on a Press Release or your Event Announcements.Offering Press, Buyers, Retailers, Inventors & High Quality Leads a special gift or offerUnderstanding how you're going to qualify leads Post-Show Follow Up Strategy Tapping into your membership, awards, accolades, pitch contents, webinars for further reach, education, and exposure


    Link to FULL Blog Post- This is updated yearly to include a Show Calendar of food events for the year + new tips and exhibit samples I come across.

    Support the show

    About Us - Women Who Brunch:

    Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

    We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

    Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

    Instagram: https://www.instagram.com/womenwhobrunch
    Website: https://womenwhobrunch.com

    Thu, 18 Apr 2024
  • 96 - EP: 95: Tips for Food Content Creators: From Storytelling, Pitching Brands, and Prioritizing Balance with Dominek Tubbs, Food & Travel Digital Creator of Dom N' The City

    Meet Dominek Tubbs:
    Dominek is a digital creator based in New York City specializing in food and travel content. With a passion for culinary adventures and storytelling, she has become a trusted resource in the city's gastronomic landscape and beyond. Her talents have allowed her to work with brands such as Amtrak, Eventbrite, OpenTable, and more.

    Follow Dominek here:
    https://www.instagram.com/domnthecity
    https://www.threads.net/@domnthecity
    https://twitter.com/domnthecity
    www.domnthecity.com

    What You'll Learn in this Episode:

    How Dom prioritizes and balances a full time job and content creation.How to approach storytelling. What makes for a good storyteller when it comes to food and travel content creation.Content creator tips for someone starting out. (Rates, negotiation, deliverables, pitching, technology/skill sets, relationship development with brands)Tips/resources for getting into food photography.Favorite BIPOC-owned and women-owned businesses.Favorite food products, kitchen gadgets, brands, cookbooks, restaurants.

    Support the show

    About Us - Women Who Brunch:

    Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

    We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

    Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

    Instagram: https://www.instagram.com/womenwhobrunch
    Website: https://womenwhobrunch.com

    Thu, 14 Mar 2024
  • 95 - EP: 94: Zero-Proof Lifestyle & Social Drinking for All with Sharelle Klaus, CEO of DRY

    About Sharelle Klaus:

    As the visionary behind DRY, Sharelle Klaus has always had a passion for the culinary world and celebrating each part of a meal – including the beverages. After having four children and not being able to enjoy wine or cocktails with her meals, Klaus recognized the need for a refreshing, elevated, non-alcoholic option in the market that was worthy of pairing with a great meal. In 2005, Klaus crafted the first batches of DRY Soda in her home kitchen and officially launched DRY. For the last 19 years, Klaus has made it her mission to establish a culture of social drinking for everyone.

    Klaus brings nearly three decades of entrepreneurial, financial, and technology industry experience to her role as CEO at DRY. As an advocate for advancing the sober curious movement, she also spearheaded DRY’s investment stake in Austin-based sober bar, Sans Bar, and co-authored a, “The Guide to Zero-Proof Cocktails,” in November 2020.

    Instagram
    DRY Instagram
    DRY Website


    Show Notes:
    NEW Women Who Brunch (International Women's Day) Events - Tickets on Sale Here:
    https://womenwhobrunch.com/wwbeventcalendar

    Support the show

    About Us - Women Who Brunch:

    Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

    We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

    Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

    Instagram: https://www.instagram.com/womenwhobrunch
    Website: https://womenwhobrunch.com

    Thu, 07 Mar 2024
  • 94 - EP: 93: The Basics of Cookbook Publishing with Sally Ekus, Senior Literary Agent, The Ekus Group

    About Sally:

    Sally Ekus is a Senior Literary Agent at JVNLA. She leads The Ekus Group, a boutique culinary and lifestyle division that in January 2024 merged with JVNLA after a long history between the two literary agencies. Sally represents a wide range of culinary, health, wellness, and lifestyle talent, from first-time cookbook authors to seasoned chefs, RDs, professional food writers and bloggers, and internet and YouTube personalities. From concept to contract, she has brokered over 300 book deals with top publishers including Penguin Random House, HarperCollins, Hachette, Simon & Schuster, and numerous indie publishers. To honor The Ekus Group’s 40th anniversary in April 2022, she launched a self-paced online course called How to Write a Cookbook. Its bite-sized curriculum distills 4 decades of cookbook publishing knowledge into less than 3 hours.


    Show Notes & Mentions: 

    Proposal Guidelines: https://ekusgroup.com/cookbookacademy

    How to Write a Cookbook course (with 20% off code for listeners!)

    How to be a cookbook author FB group

    Other Mentions on the Show:

    Publishers Marketplace

    Mama Teav's Hot Garlic Chili Crisp

     Cookbooks:

    First Generation: Recipes from My Taiwanese-American Home

    Praisesong for the Kitchen Ghosts

    Wicked Healthy

    Meathead

    Support the show

    About Us - Women Who Brunch:

    Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

    We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

    Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

    Instagram: https://www.instagram.com/womenwhobrunch
    Website: https://womenwhobrunch.com

    Thu, 22 Feb 2024
  • 93 - EP: 92 - Put Some Culture in Your Kitchen - Food Blogging and SEO Tips with Alexandria Drzazgowski, The Foreign Fork

    About Alexandria:
    Alexandria Drzazgowski is the food blogger behind The Foreign Fork, a project where she is cooking a meal from every country in the world. After backpacking to 15 countries in Europe and taking cooking classes in each one, Alexandria decided to take her project of cooking-around-the-world home with her. She started her blog in 2018, and to date has cooked over 450 recipes from over 90 countries. The Foreign Fork has been featured in Buzzfeed, The Detroit News, and Elite Daily and is the recipient of the Saveur Blog Award for Most Groundbreaking Voice. Most importantly, Alexandria is proud to have helped over 8.5 million readers across the world Put Some Culture in their Kitchen.

    Instagram: https://www.instagram.com/theforeignfork
    TikTok: https://tiktok.com/@theforeignfork
    Facebook: https://www.facebook.com/theforeignfork
    YouTube: https://www.youtube.com/theforeignfork

    What You'll Learn in this Episode: 

    Process in developing and creating recipes from around the world.What this project taught her both personally and about different cultures.Some of Alex's favorite recipes to make.How she started and made a career out of food blogging.Tips on getting started, SEO, monetization, content development, photography.Her cookbook and what was that process like in creating a cookbook

    Support the show

    About Us - Women Who Brunch:

    Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

    We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

    Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

    Instagram: https://www.instagram.com/womenwhobrunch
    Website: https://womenwhobrunch.com

    Thu, 08 Feb 2024
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