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Do as I do, not as they say.

Do as I do, not as they say.

marco bertozzi
Negocio

I have spoken in many state schools over many years to children and young adults about getting into advertising. I have welcomed small groups into Spotify for work placement schemes and been impressed by how bright and determined they are. At the same time, our industry is still a Graduate first industry, much as we talk about diversity and inclusion, it remains a blind spot. We are used to hearing from successful people and their advice, but I thought it might be interesting to hear from those who have left school and come into advertising or are trying. Perhaps we could learn from them.

7 - Be curious.
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  • 7 - Be curious.

    This week I interview Chris Donnelly from Mindshare, he is currently seven years into his journey and is a Digital Director. I really enjoyed the way he talked about being curious, be willing and open minded and most definitely take apprenticeships seriously as a way to enter the advertising business.

    Mon, 10 Aug 2020 - 39min
  • 6 - It is never too soon

    I talk with my youngest guest so far, Olivia Girling who was just 16 when she decided to leave school and join Digital Storm as an apprentice. Olivia showed a very clear mindset on what she wanted and showed what you can achieve when you are determined.

    Mon, 13 Jul 2020 - 35min
  • 5 - You get out, what you put in

    Today I spoke with Alex Ayres who currently works at Snap. He worked his way into his current role through a number of other companies and although started in sales, it was not advertising focused. Through determination and taking the initiative he worked his way into a great role. I think for me, the biggest takeaway was you get out what you put in, whether that is in the job search or the job itself.

    Tue, 23 Jun 2020 - 50min
  • 4 - No one really knows about Media

    Welcome to episode 3, I welcome Molly Brown to talk about her journey from school and working in a cafe to Senior AV buyer at UM Media agency. A wonderfully engaging story and very enlightening in how to approach your first interview and entry intro into work. We covered important topics about self confidence and understanding that all work experience teaches you transferable skills.

    Wed, 17 Jun 2020 - 41min
  • 3 - Sticking to your decisions

    I spoke with Kardelen Keskin, who chose to leave school and start an apprenticeship at Mindshare and has now recently moved to OMD. If you are interested in what it is like to enter an apprenticeship, what it takes and what it is like to be working in an office environment for the first time, this is for you.

    Fri, 05 Jun 2020 - 42min
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