First Things THRST

Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility.

She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person.

00:00 Introduction
02:03 Modern dating challenges with instant gratification
06:00 Personal experiences with dating apps and challenges
12:00 Therapy's role in understanding relationship patterns
18:09 Chemistry vs compatibility in relationships
24:41 The importance of patience in dating
30:25 Differences in dating cultures across regions
36:09 Dating app experiences and their varied impacts
42:56 Vulnerability and emotional risks in relationships
50:08 Oversharing vs fostering emotional safety
57:23 The concept of cheating and its nuances
1:04:31 Long-distance relationships: benefits and challenges
1:11:08 The issue with "nice guys" in modern dating
1:17:09 Financial stability's role in pursuing relationships
1:31:55 Can relationships survive infidelity?

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Instagram: https://www.instagram.com/mercedescoffmantherapy/?hl=en
Website: https://www.mercedescoffmantherapy.com/

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Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is.

He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts.

00:00 Introduction
04:20 Personal struggles and psychology in sports
09:05 Big wave surfing and lessons on focus
14:37 Experiencing stress in entrepreneurship and optimism
21:55 The essence of adventure in entrepreneurship
29:40 Real-life examples of handling stress and leadership
34:11 Team dynamics versus individual coaching effectiveness
38:51 Mental imagery and powerful future visioning
44:23 Overcoming FOPO and building self-confidence
50:37 Skills and mindset investment for personal growth
56:33 Perspectives on handling high-pressure moments
1:04:11 Balancing personal and professional lives effectively
1:10:43 Building a positive mindset and tackling challenges

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From street chaos to Orthodox priesthood: the journey nobody expected.

Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work.

He breaks down why most people approach faith completely wrong and what actually changes lives.

For the sceptics and the seekers both.

00:00 Introduction
07:06 Decision to embrace faith after life-altering experiences
17:20 Exploring the concept of receiving Christ's presence
23:34 Reflections on goodness and the objective standard in life
29:24 Rise in religious interest among young men
35:11 Father Moses discusses the challenges of being a good Christian
41:06 Daily habits and routines of an Orthodox Christian
49:49 Responsibility of Christians when achieving financial success
54:36 The fleeting satisfaction of wealth and materialism
59:21 Encountering Christ after death and the choice of Heaven or Hell
01:09:46 Starting a journey into Orthodox Christianity
01:21:07 Implications of shifting societal norms on family and religion
01:27:44 Importance of selecting the right spouse based on faith
01:34:11 Challenges and responsibilities of raising children in faith
01:39:58 Final thoughts on embracing Orthodox Christianity

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David Protein: https://www.skool.com/fathermoses/

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How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed.

Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day.

The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win.

00:00 Introduction
02:01 Mike introduces Peter and the RX Bar success
06:12 Transition from kitchen to commercial production
11:21 Overcoming scaling challenges and shelf-life issues
14:28 First breakthrough with Wegmans retail partnership
20:08 Road to a $600M exit and maintaining integrity
25:20 Post-exit identity crisis and brief hedonism
30:36 The itch to build again and non-compete limitations
33:35 Returning to protein bars with a unique approach
37:12 The rise of protein products in everyday foods
45:17 Launching David bars with innovative ingredients
54:15 Incorporating AI and fostering a productive team
1:02:10 Future goals and diversification with new brands

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Instagram: https://www.instagram.com/peterrahal/?hl=en
David Protein: https://davidprotein.com/

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James Sexton, a divorce lawyer, on why fear is good, why marriage needs a plan, and why heartbreak matters.

As someone who sees relationships fail every day, James explains that scepticism about marriage is actually healthy, real bravery requires fear. Most people don't realise marriage is the most legally significant thing you'll do and enter it with zero plan, yet they plan everything in fitness. Passion and chemistry don't equal partnership compatibility, and complacency kills relationships when partners stop trying after "locking someone in." Relationships need intentionality, maintenance, and honest feedback like any other area of life.

The hardest part isn't falling in love, it's believing you're worthy of it. Heartbreak is painful but beautiful because grief proves you had something worth losing, and those experiences create the depth most people never experience.

00:00 Introduction
06:21 Past Relationships and Compatibility
10:19 Relationships as Career vs Side Hustle
14:55 Designing a Perfect Life Without Marriage
18:40 Complacency and Maintenance in Marriage
27:10 Honesty and Difficult Conversations in Relationships
30:21 Teaching Relationship Skills and Managing Disconnection
35:12 Comparison Between Fitness and Relationships
40:42 Age and Experience in Love and Marriage
45:48 Intentionality in Relationships and Maintaining Love
50:01 Appreciating and Valuing Relationships
55:14 Overcoming Fear and Embracing Love
1:02:59 The Importance of Having Children
1:05:47 Financial Stability and Motivation with Children
1:11:22 Fame, Wealth, and Relationship Challenges
1:18:10 Performance Art in Relationships and Social Media
1:25:33 Belief in Love and Life's Fundamental Questions

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Instagram: https://www.instagram.com/nycdivorcelawyer/?hl=en
Website: https://www.nycdivorces.com/

Reconsidered formatting preferences and removed visual separators

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Cole Hastings is worried about how modern entertainment is destroying people's ability to think and relate to each other. Content creators need to protect their reputation because once it's damaged, it never comes back, and platforming the wrong person can ruin you years later.

Most dating coaches online are just projecting their own failures onto young people who trust them completely. People are lonelier because nobody organises hangouts anymore, so find communities around shared interests, meet people in person, and stop listening to dating advice from people who've never actually had a real relationship.

00:00 Introduction
02:01 Concerns about declining literacy
08:31 Entrepreneurship and concerning cultural values
13:10 Impact of controversial collaborations
19:30 Navigating loneliness and personal reflection
24:54 Impact of social media on personal interactions
29:43 The importance of male friendships
37:31 Challenges of maintaining friendships in adulthood
42:51 Meeting new people and improving social circles
49:07 Issues with relationship advice online
57:52 The pitfalls of excessive focus on appearance
1:04:56 Experience with veganism and dietary challenges
1:09:07 Diverse perspectives on health and wellness
1:18:08 Exploring shadow work and self-reflection
1:27:44 Addressing the stigma of therapy

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Book: https://geni.us/echoesacrossinfinity
YouTube: https://youtube.com/@colehastings
Substack: https://colehastings.substack.com
Instagram: https://instagram.com/colehastings_

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Tristan Yoder teaches cold approach, talking to women in daylight without tactics or games, just genuine conversation and masculine confidence. The old pickup artistry lines got overused, and women started calling them out, so now direct interest works better than playing it cool.

He breaks down the biggest mistakes: men think they need to be jacked, rich, or have game, when really you just need to not be scared to say hi and genuinely make her feel special instead of generic. Most Americans stay broken at dating because materialism and a limited worldview convince them they need external validation before they deserve women, just go say hi to her.

00:00 Introduction
02:01 Intro to dating and relationship dynamics
07:13 Understanding what women find attractive today
14:18 Importance of personal appearance and confidence
19:16 The impact of societal influences and negative content
28:36 Overcoming approach anxiety and building confidence
35:37 The significance of an abundance mindset in dating
43:58 The importance of travel and diverse dating experiences
54:11 The impact of societal expectations on relationships
1:00:20 Navigating honesty and responsibility in dating
1:06:24 Evaluating the role of female dating coaches
1:12:41 Balancing in-person and online dating strategies
1:19:01 Future personal growth and relationship perspectives
1:25:08 The effects of technology and AI on future dating
1:33:28 Reflections on relationship expectations and fulfilment

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Website: academy.tristansocial.com

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A generation of men are checking out, living at home, avoiding dating, gaming and scrolling instead of building lives. Connor Beaton breaks down the cultural narrative that's convinced boys they're faulty from birth, how fatherlessness and job market discrimination created the perfect storm, and why suppressing emotions doesn't make you stronger, it makes you fragile. 

Mike opens up about losing his mum at 11 and how that shaped every relationship since, never processing the grief properly, just getting on with it. Connor explains how unprocessed pain doesn't stay quiet, it sabotages your relationships, your business, your health until you deal with it. 

The conversation covers why male guides matter more than therapists for men with father wounds, how emotional consistency beats sexual polarity in relationships, and why confronting hardship is how you actually mature instead of staying stunted.

00:00 Introduction

01:55 Addressing struggles faced by young men today

06:32 Cultural perception of masculinity affecting men

11:53 Gaming and other distractions are hindering ambition

20:58 Effects of losing a parent on emotional development

26:26 Processing grief and emotional expression

30:51 Importance of processing pain for mental health

38:10 Recognising when professional help is needed

44:30 Gender of therapist influencing therapeutic outcomes

50:11 Navigating vulnerability in relationships with women

56:13 Pushing gender roles and their societal impacts

1:09:52 Influence of social media on relationship dynamics

1:25:14 Feminism's impact on modern gender relations

1:30:08 Misleading influencer messages on masculinity

1:35:21 Redefining what it means to be an alpha male

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Instsagram: https://www.instagram.com/mantalks/?hl=en

Website: https://connorbeaton.com/

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→ Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzw

Matt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory.

Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it's cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender.

00:00 Introduction
02:13 Introductions and playful banter between hosts
06:12 Children's ambitions and parenting philosophy
12:04 Navigating injuries and rapid recovery genetics
18:36 Balancing personal growth with busy schedules
25:00 Evolving YouTube strategies and keeping content fresh
30:00 Pros and cons of managing a clothing brand
35:14 Writing a book vs creating other content
40:28 Importance of authenticity in social media
45:00 Misconceptions about fitness for women
51:28 Insight into new book "Fitness Unlocked"
1:02:10 Future podcast aspirations and challenges
1:11:24 The art of making engaging YouTube content
1:15:25 Planning adrenaline-filled future adventures
1:30:00 Wrapping up with creative new ventures and Arsenal accolades

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Instsagram: https://www.instagram.com/mattdoesfitness/?hl=en
Website: www.morsialtd.com

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Mani Nordine is a music industry veteran who manages artists like Snoop Dogg and Akon, and this conversation reveals why mixing family with business always fails, how ego isn't your amigo but you need it to succeed, and why passion beats any strategy.
Learn why artists need managers from day one because early mistakes haunt careers forever, how emotion in business destroys relationships when you work with family, and why he never involves himself in the creative process—his job is guiding, not making the art. This covers why ego is essential for superstars even though you finish alone, how digital production and algorithm demands killed music quality, and why rappers struggle with ageing because they eventually become what they once criticised.
0:00 Introduction
03:31 Transition from dance to music management
12:10 Meeting and working with Michael Jackson's family
17:00 Challenges of managing artists' egos and personal habits
20:56 The impact of money and fame on artists' personalities
27:46 Organising large-scale tours and dealing with promoters
32:08 Balancing creative freedom with profitability for artists
40:00 The enduring influence of music from the 2000s
45:14 Strategies to maintain long-term relevance in music
50:24 The evolving landscape of music and content creation
55:32 Differences in DJ and traditional artist lifestyles
01:02:07 Iconic events and their roles in networking in the music industry
01:08:10 Personal philosophy on professional and personal growth
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Instsagram: https://www.instagram.com/maninordine/?hl=en-gbhackyou.mediaHack You MediaYour optimized future starts here.THRSTTHRST - Your Ultimate Destination for Fitness, Swim & ActivewearDiscover a wide range of high-quality training shorts, apparel, and swimwear at THRST. With our fitness app, you can take your workouts to the next level. Shop now and get ready to elevate your training game!

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Gediminas Ziemelis is Lithuania's wealthiest entrepreneur, who started his first business at 19, and this conversation reveals what separates founders from managers, why treating business like a three-life computer game keeps him motivated, and how being born in a small country forced him to think globally from day one.

Gediminas explains growing up in the Soviet Union where businessmen were criminals, how poverty and limitation shaped his drive to be rich, and why selling his first company at 27 pushed him toward building something unrepeatable in aviation. The key insight: work-life balance doesn't exist when building something big; your lifestyle becomes the business, and you risk everything while managers sell hours for the highest price with no social life at stake.

This covers why he has four assistants but stays hands-on daily, how spending money on relationships beats marketing, and why the only thing he fears is losing motivation.

00:00 Gediminas Ziemelis Introduction
04:47 Early business endeavours in post-Soviet Lithuania
10:19 Importance of international business for Lithuanian entrepreneurs
15:28 First IPO and stepping into diverse business sectors
20:30 Entering aviation amidst challenges and opportunities
26:46 Overcoming financial crises in business
34:25 Global thinking and expanding aviation business
43:54 Dedication to Avia Solution Group and future plans
47:54 Passion and motivation in business pursuits
54:18 Importance of networking and relationships in business
59:53 Expanding interests beyond aviation, including AI and numbers
01:05:09 Space industry insights and potential future ventures
01:10:19 Reflections on health, AI, and personal discipline
01:14:36 Final advice for aspiring entrepreneurs on collaboration and planning

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From staying in Dubai despite recent events and travelling to Cape Town and Japan, to losing your peptide virginity at 35 and selling Bioniq, join me for a special Q&A filmed in the apartment where this podcast started five years ago.

I talk starting over from scratch, the balance between life-maxing and business-maxing, why investing in yourself beats everything else, and the mindset shifts that matter when nobody's watching.

Thank you to everyone who's tuned in, asked questions, or supported the journey so far.

Here's to the next chapter.

00:00 Introduction
00:52 Thoughts on living in Dubai long term
02:22 Top three favourite travel destinations
03:42 Starting over and choosing a niche
05:01 Use of peptides and personal experiences
07:14 Views on marriage and having children
08:12 Making friends in a new environment
10:16 Daily non-negotiables for health and wellness
11:17 Thoughts on diminishing returns of wealth
13:48 Strategies for avoiding doomscrolling
15:21 Evolving focus on swimwear brand
17:50 Surrounding oneself with inspiring people
19:56 Boredom and seeking new experiences
21:33 Lessons from launching a coaching channel
25:02 Navigating life post-business acquisition
27:19 Does Mike adjust his training volume according to his Whoop data
28:23 Has Mike ever worked with a performance psychologist
30:28 Mike’s experience with emotional eating
34:01 Should you help others unconditionally?
34:50 What are some non-negotiables when dealing with people in business
36:20 Who would Mike choose as my ideal gym partner
39:34 Controversial figures on First Things THRST
42:34 What if Mike had never travelled to UAE?
44:46 How to date when you're broke
46:54 What excites Mike the most
49:33 Young Financial Investments vs going out to see the world
53:35 How important is Mindset in your journey
55:36 Should you set self-standards?
58:24 Is life in Dubai Better than the UK?
59:33 Biggest Problem in Modern Dating
1:02:23 Admiration for Women with Careers
1:04:34 Mike’s Favourite Film
1:05:45 A Lesson from Mike’s Father
1:08:00 What would you have done if you were 20 again
1:12:04 Perfect Work-Life Balance
1:13:42 Mike’s Biggest Goal
1:16:04 Outro

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Paul Saladino left medicine to focus on nutrition and moved to Costa Rica for the surf, and this conversation reveals why he avoids wearables and EMF exposure, how simplifying diet to meat and fruit fixes most chronic conditions, and why organ meats contain forgotten nutritional wisdom.

This covers why carnivore works short-term, but he recommends adding fruit, how elimination diets beat expensive food sensitivity tests, and why eating specific organs like testicle or spleen follows evolutionary logic that modern science is only beginning to understand through peptides and microRNAs.

00:00 Introduction & Costa Rica lifestyle
06:19 Designing a unique home: innovations and choices
11:08 Air quality and EMF exposure: health implications
17:18 Concerns about wireless devices affecting health
24:20 Sleep's role in health and minimising EMF exposure
30:32 Diet quality over calorie counting for weight loss
36:39 Simplifying food choices for optimal health
43:10 An animal-based diet's impact on chronic conditions
51:12 Debates on vegan vs carnivore: nutritional needs
59:42 Organ meats as supplements: sourcing and efficacy
1:10:10 Entrepreneurship in health supplements: challenges
1:18:56 High-quality retail challenges and market entry
1:26:01 Travelling with dietary restrictions and jet lag
1:34:50 Grocery shopping in the US: prioritising quality
1:39:58 Reducing microplastics: practical steps

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Instagram: https://www.instagram.com/paulsaladinomd/?hl=en
Website: https://www.paulsaladinomd.com/
Lineage Provisions: https://lineageprovisions.com
Heart and Soil: https://heartandsoil.co/

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Lewis Howes is a former professional athlete turned podcaster and author who discovered handball when his football career ended, and this conversation reveals why longevity comes down to relationships and emotional healing more than optimisation.

Learn why longevity isn't about perfect sleep or nutrition but about healing emotional wounds and maintaining quality relationships, how he used to attract partners based on wounds and chemistry instead of values alignment, and why therapy from day one became non-negotiable.

00:00 Introduction
02:20 Handball origins and Lewis's journey to the national team
04:11 Mike's athletic background and transition to fitness
06:21 Genetics and misconceptions about Mike's physique
07:56 Steroid use debate and personal stance
09:40 Risks and experiences with performance-enhancing drugs
11:16 Honesty in the fitness industry and its impacts
11:45 Importance of relationships and emotional healing
14:42 Lewis's belief in God and personal experiences
19:18 Lewis's realisation and journey of self-healing
22:23 Balancing work, life, and relationship values
25:18 The role of therapy and communication in relationships
31:42 The challenges and joys of fatherhood
33:30 Lewis's Olympic aspirations and dedication
36:07 Building an empire, personal fulfilment, and service
38:30 Private relationships vs public life challenges

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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» Follow Lewis
Instagram: https://www.instagram.com/lewishowes/?hl=en
Website: https://lewishowes.com/

Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why pursuing what you love gives energy instead of draining it.

Rob explains why he hates Miami despite being there, it's status games rather than real building, though it remains necessary for what he's creating. Learn why the DJ world is more cliquish than expected with exclusive circles that either embrace or reject you based on having a following, how most people stay bogged down by relationships and jobs they hate without realising what they're leaving on table, and why his viral talking-head format eventually stopped working after massive volume.

00:00 Introduction
02:07 Reflecting on changes since their last conversation
03:22 Observations on Miami's flashy and materialistic culture
06:16 Transitioning focus to music and social media growth
09:04 Lifemaxxing, pursuing passions across multiple domains
12:23 Navigating the political landscape of the music industry
22:53 Discussing tax implications of living in the US
24:57 Perspectives on endless content streaming
30:05 Experiences in Ibiza and its influence on life
34:53 Evaluating personal growth through music and events
39:17 Harnessing music's power & Ideal music performance settings and experiences
47:14 Reflecting on past open relationship dynamics
56:59 Refocusing on positive content & Future plans

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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» Follow Rob
Instagram: https://www.instagram.com/robthebank/
Website: https://robthebank.music/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Website: https://hackyou.media/

Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds.

This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing.

00:00 Introduction
03:31 AI possibilities and optimism for the future
07:45 Maintaining uniquely human skills in an AI world
12:18 Personal transformation and redefining success
15:05 Overview of the five types of wealth
19:03 Balancing life's priorities and family importance
21:37 Confronting fear of uncertainty and taking risks
27:44 Growth through personal loss and struggles
30:13 Embracing failure and gaining confidence
33:13 Navigating criticism and public backlash
39:35 Investing in people over ideas
47:07 The impact of AI on daily life and driving
52:10 Exploring luxury in future automated living
55:59 Future plans and ongoing projects

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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Instagram: https://www.instagram.com/sahilbloom/?hl=en
The 5 Types Of Wealth: a.co/d/awxJWBR

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind.

Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation.

00:00 Introduction
02:28 Discussing the situation in the Middle East
07:02 Concerns about safety living in Dubai
12:49 Hypothetical scenario: Becoming the supreme leader of Iran
17:04 Big problems in the world Patrick wants to tackle
21:13 Impact of social media on role models
27:20 Thoughts on Louis Theroux's Manosphere documentary
32:05 Deciding who to socialise or do business with
34:22 Short-term vs long-term thinking in business
40:38 Dealing with controversial interview backlash
45:35 Desire to interview Putin
46:50 Motivations for continuing to build the company
48:25 Coping with stressful or bad days
53:06 Importance of loving what you do
56:54 How to keep up with an overwhelming flow of information
1:04:06 The significance of processing information over just knowledge
1:07:36 Optimism about the future and mindset

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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Instagram: https://www.instagram.com/patrickbetdavid/?hl=en
Website: https://link.me/patrickbetdavid

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Website: https://hackyou.media/

Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.

Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.

00:00 Introduction
03:27 Transitioning from radio to social media in 2017
05:46 Moving to Dubai in 2008 and early experiences
09:11 Launching SBX and the online car auction business
13:30 Unique aspects of SBX's auction process
18:19 Importance of trust and brand reputation in auctions
21:52 Strategic goals and personal content creation balance
26:34 The hiring process for presenters and maintaining passion
30:17 Concept cars and their purpose in car design evolution
34:21 Challenges of being the public face and dealing with burnout
38:31 Handling online negativity and maintaining mental health
40:01 Balancing work drive with personal well-being
45:30 AI in content creation and future business prospects
51:04 Monetising platforms, YouTube vs Facebook
57:27 Building a diverse media and tech business model
1:03:30 Favourite cars and collaborations with brands
1:09:03 Personal growth and adventure goals for the future

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
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• 40% off your first month of Bioniq GO
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» Follow Alex
Instagram: https://www.instagram.com/supercarblondie/?hl=en
SBX Cars: https://sbxcars.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.

Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.

00:00 Introduction
02:00 Nick Setting's drive and passion for building unique things
04:20 Transition from survival to growth mindset in business
07:20 Key components of personal branding
10:00 Importance of strategic content post and authenticity
14:30 Niching down in a crowded market for growth
19:00 Monetising personal brand effectively
23:00 Building trust and credibility through content
28:00 Harnessing the power of YouTube for authenticity
32:00 Challenges of maintaining alignment with your brand
37:00 Using communication to convey ideas simply
41:30 Importance of niche and target audience selection
47:00 Finding and hiring loyal team members
51:00 Leveraging personal brand for opportunities
55:00 Nik's vision for the future and maintaining focus

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
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» Follow Noah
Instagram: https://www.instagram.com/niksetting/
YouTube: @niksetting

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Website: https://hackyou.media/

Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.

People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.

00:00 Introduction
02:04 Cutting through misinformation in the biohacking space
06:02 Why sourcing quality food matters more than labels
12:05 Gut health as the true starting point of disease
15:26 Processed food, fruit myths and genetic triggers
21:27 Building metabolic flexibility with the 4-2-1 protocol
24:30 What to eat for high energy, digestion and recovery
27:11 The science behind eating fruit before your meal
29:13 Sleep timing and how it affects brain detox
36:43 What optimal testosterone levels really look like
41:18 Why diet alone can’t fix poor food sourcing
44:03 Three types of patients and how approaches differ
46:53 Starting peptides early and choosing the right type
51:01 Peptide safety risks and what to watch out for
54:58 Biohacking tools vs foundational health habits
58:20 Noah’s peptide picks for maintenance and recovery
1:03:19 Hidden toxins in everyday food and water
1:10:32 The future of health is nature plus advanced science

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Noah
Instagram: https://www.instagram.com/thestoicbiohacker/?hl=en
Website: https://thelongevityclinic.online/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Trusted source for peptides: bioniqlab.com

DN Lab Research: Dnlabresearch.com

Dean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.

Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.

00:00 Introduction
02:10 Peptides 101 and their sudden mainstream popularity
08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout
12:33 Red flags when buying or being sold peptides online
17:10 Why the peptide’s container matters more than people think
18:20 Retatrutide and the future of weight loss peptides
21:04 Cycling peptides safely and avoiding harsh rebounds
28:25 BPC-157 for connective tissue recovery and pain reduction
34:17 Growth hormone peptides that optimise without suppression
37:06 Safe starter blends for building muscle and recovering faster
40:43 Peptides that can boost testosterone naturally, not replace it
44:04 Cognitive enhancers like Semax, Selank and Dihexa
49:42 Sleep-enhancing peptides and managing dependency risks
52:58 GHK-Cu for skin, hair growth, and collagen regeneration
56:50 The gut health stack: BPC, KPV, Lorazotide and more
01:01:40 Peptides can support healing, but not replace lifestyle
01:05:15 Sketchy protocols, histamine responses and what to avoid
01:10:04 How to safely explore peptides with professional guidance

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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» Follow Dean
Instagram: https://www.instagram.com/dean.e.henry/?hl=en
Website: https://uaepeptides.com/author/deanuaepeptides-com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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⁨Peter Crone⁩ is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.

Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy).

Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.

00:00 Introduction
04:48 What mental fitness really means and why most people suffer
08:24 Suppressing emotions vs knowing when to seek help
11:41 Losing both parents and how early trauma shapes adulthood
18:04 The power of uncertainty and the lesson heartbreak taught
25:28 Vulnerability in relationships and how much to share
29:16 Why any lie can quietly destroy your connection
36:56 Ambition from fear vs drive from inner peace
42:47 Religion vs spirituality and the illusion of separation
51:09 Why so many fail to stay consistent with fitness
54:18 Muscles, dysmorphia, and the real reason behind self-image issues
58:38 Can ambition exist without ego or is it one and the same
01:03:44 Comparing traumas and why everyone deserves compassion
01:06:56 Subconscious beliefs and how they silently sabotage potential
01:10:09 Timing, chance meetings, and trusting the bigger plan

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Peter
Instagram: https://www.instagram.com/petercrone/?hl=en
Website: https://www.petercrone.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.

Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.

The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.

00:00 Introduction
02:00 First impressions of Dubai and why he’s exploring relocation
04:26 Why modern dating is a minefield for young men
08:52 The concept of ‘beta-tization’ through small daily concessions
11:39 Should couples live together or live separately long-term?
18:06 The idea that commitment and exclusivity aren’t always linked
21:49 How the legal system punishes men after breakups
27:39 Why modern marriage is a raw deal for most men
31:44 Navigating love and ambition when building a business
37:14 Social media as a threat to relationship stability
40:59 How young men should focus on building long-term value
45:08 Tattoos, trauma, and the markers of red flags
50:48 Green flags and the women who nurture, not demand
52:19 Where to find high-quality women—and why the West struggles
58:53 Expectations, disappointment, and better understanding women
01:05:46 The risks of fatherhood and how to vet properly

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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» Follow Richard
Instagram: https://www.instagram.com/the_unplugged_alpha/?hl=en
Books: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Website: https://hackyou.media/

Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.

Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.

Timestamps
00:00 Introduction
02:14 Why personal branding matters more in an AI-driven world
04:38 Family-owned businesses outperform PLCs in brand building
08:43 Why likeability often beats performance in service brands
13:45 The hidden value of charm and human interaction
16:36 Making travel better through experience, not speed
19:30 Obsessively specialising to build premium perception
26:21 Why status travel beats local cultural appreciation
34:06 Should we admire bold bling or quiet confidence?
36:53 Why digital culture shifts how we signal status
39:33 How luxury brands are losing cachet through ubiquity
49:03 Big screens, little phones and backwards tech habits
52:22 Influencer marketing revives old-school trust in digital
57:13 The danger of one-size-fits-all outrage in advertising
01:10:11 Expensive media still signals credibility and confidence

Links
» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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Follow Rory
Substack: https://rorysutherland.substack.com/
X: https://x.com/rorysutherland?lang=en

Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.

Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.

This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.

00:00 Introduction
02:00 Starting out in fitness and falling in love with strength
08:48 Building a personal brand vs building a sellable business
11:21 How an accidental e-book launch turned global fitness empire
15:40 Turning the Sweat app into a platform beyond herself
21:46 Selling the company and feeling like she lost a child
25:53 Keeping Sweat ahead in a saturated women’s fitness market
32:22 Why long-term success is about consistency, not extremes
38:31 What women struggle with most in fitness today
40:25 Debunking myths about women lifting weights and eating carbs
44:39 Fitness shifting toward total wellness and biohacking
48:39 Stress, control, and the quiet chaos of daily life
53:15 Navigating motherhood while running a global brand

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/
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» Follow Kayla:
Instagram – https://www.instagram.com/kayla_itsines/?hl=en
Sweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Website: https://hackyou.media/

Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...

Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.

Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.

00:00 Introduction
02:10 Catching up, lost Airbnb deposit and lessons for creators
06:00 Celibacy, dopamine addictions and cutting out vices
09:21 Women as a distraction and learning self-control
12:25 Relationships vs single life and patterns of avoidance
17:07 Trust issues, jealousy and choosing a secure partner
20:26 How men can build true security and self-worth
22:34 Balancing being a good partner without becoming a simp
27:01 Dubai dating culture and the rise of entitlement
31:00 Finding quality women and warning signs to watch for
38:44 Advice for young men on meeting women offline
41:56 Building confidence through small daily interactions
43:50 Mentorship, prioritising freedom and business balance
48:28 Scaling without burnout and staying focused
52:29 Writing, distractions, and designing optimal mornings
57:39 The “Let Them” mindset and emotional resilience
01:09:52 Reflecting on alcohol, fun vs optimisation
01:13:19 Goals for 2024 and building systems around creativity
01:19:40 Hosting transformational in-person masterminds and events

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Louis
Instagram: https://www.instagram.com/louisarmstrong7/?hl=en
Creator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.

You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.

Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.

00:00 Introduction
04:38 Making a free course as a moat against competitors
07:00 The arms race of flex marketing and selling the dream
10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path
16:42 Burning out after juggling four jobs and chasing redemption
21:33 Becoming a PT and growing fast as a fitness OG on Instagram
24:33 The viral Dubai video and its polarising reactions
29:52 Why sudden wealth and no guardrails can derail your growth
33:21 Realising nice things don’t equal happiness or fulfilment
36:33 When you’re financially set in your 20s, then what?
42:26 Turning obsession into output and how love for work evolves
46:45 Gym as therapy, consistency, and reclaiming power through strength
50:59 Content, gaming addiction, and transferring energy into building
54:43 Saturation, short-form fatigue, and the trap of constant content
59:32 Cancel culture fading and leaning more into your true self
01:04:01 Collaborating with controversial guests and audience backlash
01:08:08 Why negativity often hides insecurity
01:18:40 Balancing work obsession with a relationship
01:25:12 Kids, priorities, and choosing the right partner for legacy
01:30:33 Making real friendships after success and the Dubai filter
01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety
01:36:38 Building software to solve your own business pain points

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Instagram: https://www.instagram.com/charliemorganbiz/?hl=en
Academy: https://www.skool.com/academy/about

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.

You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.

Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.

00:00 Introduction
02:00 Reflecting on the lasting success of The Subtle Art
04:13 Misinterpretations of the book's meaning and message
08:52 Learning to say no as success scales up
12:22 Turning 30s into legacy-building vs the experimentation of your 20s
15:52 Shifting mindset around dating, time and future family
23:48 The brutal reality of the music industry and staying relevant
26:10 Creating from passion vs chasing algorithmic performance
30:33 Applying the Hollywood idea of “one for them, one for you”
35:23 Why Gen Z men and middle-aged women dominate the space
39:25 Encouraging younger guys not to skip being stupid sometimes
42:07 Could he have written the book without partying and mistakes?
45:27 How cutting alcohol levelled up his health, work and mindset
54:31 Friendship takes real effort now, and culture has shifted
56:09 Navigating friendship and relationship balance as you get older
01:00:18 Knowing he found the one and rewiring his views on commitment
01:08:39 Championing marriage as a contrarian but essential life upgrade
01:12:23 Why legacy now means being honest, useful, and long-term impactful

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
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Purpose: https://purpose.app/
Website: https://markmanson.net/

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After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.

You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.

Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.

00:00 Introduction
01:40 Growing up with much older parents and shaping his worldview
04:14 Supportive parenting made taking career risks feel safe
07:57 Comparing US optimism to UK mindset and ambition
12:35 Striking a balance between monk mode and reckless fun
17:27 Early career struggles and earning respect as the youngest
20:22 Vulnerability online builds real connection and community
23:40 Steroid accusations and the reality of 18 years training
27:21 Fitting training and nutrition into a hybrid athlete lifestyle
33:10 Flexible training splits and sustainable consistency
38:37 How calorie awareness gives you long-term freedom
44:43 Learning public speaking through immersive sales training
50:48 Communicating well, even in a non-native language
57:46 What Whoop taught him about sleep, alcohol and basics
01:04:32 Why coaching can be draining if boundaries aren’t set
01:12:55 Men need spaces where they can be both strong and soft
01:22:30 Even elite performers have major blind spots
01:26:10 Losing his dad showed him God’s presence through pain
01:35:57 Exactly how to start exploring faith without feeling lost

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
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After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.

In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.

Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.

00:00 Introduction
02:10 Launching a yacht business and selling experiences, not just luxury
06:31 Learning business lessons from his dad's no-nonsense approach
10:10 Dubai’s flashy image vs actual wealth and real operators
18:06 Choosing who’s worth your energy and protecting peace
25:18 Building a personal brand with his dad’s guidance and rules
30:23 Owning the first Bugatti Chiron for rent in the world
35:54 Why the car hire business was more about brand than profit
39:46 Why the UK rental game lost its spark and profitability
43:39 Starting a chauffeur business in Dubai and why Escalades win
46:25 Dubai’s oversupply problem and setting a higher service standard
49:26 Expansion plans and pivoting toward yacht brokerage
53:10 The massive costs and logistics of moving a superyacht
56:49 YouTube gaps, self-doubt, and needing the right team around him
59:14 Stepping up as a businessman and leader in Dubai
01:03:53 When to say no, avoid time-wasters, and play the long game
01:07:26 Lessons in building legit businesses in Dubai with red tape
01:17:18 Why real happiness isn't found through money alone
01:20:06 Navigating Dubai’s social distraction and staying focused
01:24:45 Women in Dubai as masterful operators and tacticians
01:27:21 Taking breaks, evolving creatively, and avoiding content burnout

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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YouTube: https://www.youtube.com/LordAleem
Instagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life.

You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives.

00:00 Introduction
03:34 The emotional toll of constant content creation
06:14 Why progress feels good but rarely leads to contentment
11:24 How living in Dubai affects self-image and motivation
13:28 Body image, self-esteem and why Mike doesn’t spiral
18:38 Why self-love feels off-limits for certain men
22:46 Regret, efficiency, and the pressure of lost time
27:13 How subtle justifications mask deeper dissatisfaction
34:35 The fear of wasting potential and staying stuck
36:08 Why peak hedonism didn’t bring happiness
40:00 What peace really feels like for high achievers
44:05 Exploring joy in the unknown vs controlled luxury
49:54 The quality of company vs the cost of experience
50:57 The signs of burnout and recognising overwork early
57:04 Why men struggle to understand their own feelings
01:01:29 Learning how to name emotions to stop being ruled by them
01:07:42 The fear of being seen and how it shapes identity
01:13:42 Relationships, emotional safety, and being misunderstood
01:24:57 Why men fear losing their edge and becoming “the loser” again
01:35:38 Building self-awareness and making space to feel things
01:48:46 How meditation helps process thoughts and reduce noise
01:53:33 Dr. K’s own midlife crisis and redefining success

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Instagram: https://www.instagram.com/healthygamer_gg/
Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmP
X: https://twitter.com/HealthyGamerG
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Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.

Most people think success is only measured by first place.
Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.

You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.

00:00 Introduction
02:13 Training together and pushing past mental limits
04:11 Shifting from physique to full-body conditioning
08:57 Balancing intense travel schedules with fan dedication
12:43 Being overlooked and using it as lifelong fuel
16:00 Childhood trauma and the real roots of ambition
20:33 Discovering martial arts and visualisation after losing his dad
24:27 Competing from a place of pain and survival
27:46 When your life feels broken, it’s actually building
30:00 Why not winning Mr Olympia was a gift
34:46 The crushing stage that creates long-term purpose
38:24 Struggles with emotional expression and acceptance
42:03 Hitting your peak later and not fearing age
45:38 Life as a contracted pro bodybuilder in the '90s
49:17 Travel stories, rivalries and beating Ronnie Coleman
55:07 Ronnie’s willpower after all the muscle is gone
58:59 Natural lifters and ageing with strength intact
01:03:26 Why kids today need more real guidance
01:04:42 Fatherhood as the completion of your journey
01:09:02 Being a role model for the next generation
01:12:07 Perfectionism and missing life’s real moments

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Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.

In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.

00:00 Introduction
03:13 How the 2017 New York Times article changed everything
07:24 Declassified documents that made it impossible to look away
13:15 Belief in a non-human intelligence with its own agenda
16:07 Questioning ancient aliens with a historian’s lens
20:57 Why UFO sightings skyrocketed after the 19th century
23:22 Earth’s potential draw for advanced civilisations
25:10 Why aliens might not even be able to talk to us
29:32 How WWII possibly triggered deeper alien involvement
32:51 The logic behind the Roswell crash actually happening
36:33 Would they intervene in a nuclear war, or let us burn?
44:08 The psychological chaos true disclosure might unleash
46:05 Could public alien contact lead to totalitarian control?
50:21 Why democracy isn’t what we pretend it is
58:06 Internal battles are slowing disclosure attempts
01:03:31 The Tic Tac encounter and why no one followed up
01:13:56 Richard’s favourite UFO case from 1936
01:22:29 Why advanced propulsion breakthroughs remain hidden
01:33:43 Finding focus in a noisy, hype-driven UFO media world
01:37:30 Inside his upcoming book series on USO encounters
01:46:48 Which book to start with if you're new to Richard's work

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X: https://x.com/I_D_Official
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Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction
04:20 Going viral overnight and handling sudden fame
09:35 The lonely chapter after blowing up online
13:47 Leaving old circles behind for growth and ambition
15:58 Reconnecting with faith and shifting to modesty
20:54 Deleting past content and the fear of losing it all
26:56 Finding peace through spirituality and time alone
31:11 Pressure to appear perfect and the fear of vulnerability
37:50 Creating modest fitness wear in a male-led industry
43:00 The Gymshark partnership and building true representation
48:57 Mixed gyms, filming struggles, and distractions for women
51:00 Training motivation after covering up her body
56:44 Balancing faith, modesty and showing her personality
59:53 The cost of chasing engagement over alignment
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles
01:26:37 The definition of female empowerment today

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TikTok: https://www.tiktok.com/@leanadeeb?lang=en
Upliftyou: https://www.upliftyou.com/

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Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two.

After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go.

00:00 Introduction
01:45 Leaving corporate life to pursue adventure full-time
06:47 Realising he was depressed and needed drastic change
09:49 Starting with solo skydiving and pushing personal limits
13:41 Sketchy skydiving jump and learning lessons in freefall
16:42 Using adventure to prove mental and physical toughness
19:34 56 days rowing across the North Atlantic begins
21:29 Mental lows of knowing you can’t escape the boat
23:29 Getting capsized by a rogue wave and surviving it
29:05 Solitary confinement in storm during 36-hour downpour
34:31 Testing resilience in relationships and partnership dynamics
41:33 Letting go of being perfect at everything
45:49 Facing fear and respecting dangerous ocean waves
47:42 Why knowing your why beats external motivation
54:05 Disordered eating habits and building better food systems
58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts
59:49 Starting a new relationship while living a nomadic life
01:04:01 Capturing raw moments without ruining the experience

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Website: https://adamradclifts.com/

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Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.

After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.

Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.

0:00 Introduction
01:35 Why Dan loves Dubai’s safety and privacy
03:02 Travelling the world while raising and “world-schooling” kids
06:20 Building a team that runs with you, not behind you
11:24 How deep trust transformed company culture
17:42 The real reason most founders bottleneck their team
20:39 Dan’s framework for handling mistakes and underperformers
23:22 Separating friendship from leadership with healthy boundaries
26:15 Why insecure founders sabotage growth by hiring “yes” people
30:11 The buyback rate concept for valuing your time
33:07 Four skills that build unstoppable leverage
36:02 Learning vs shipping and what’s actually stopping you
41:23 Why doing things before you’re ready still works
43:20 Personal productivity hacks using everyday AI
46:04 How Dan uses AI to replace thinking, not just tasks
51:38 What robot-powered superintelligence could trigger globally
57:47 Why the AI creator economy will collapse old models
01:04:14 What really matters in a world of infinite content
01:13:53 Preparing your team for full AI automation
01:19:00 Living with full freedom and choosing how to serve

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Website: https://www.danmartell.com/
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Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.

While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.

00:00 Introduction
01:40 Gym as a daily ritual and gateway to health
04:15 Why muscle should be central to the health conversation
08:25 Cardio versus weights and why both matter
11:51 Muscle mass and erections linking fitness to performance
17:42 Fat marbling inside muscle and hidden metabolic issues
21:22 Dr Lyon's weekly training schedule and barf sessions
24:44 Maintenance versus gaining and smart training while travelling
28:59 Why beginners should start with machines over free weights
32:58 Men vs women in training and where the differences lie
36:08 Core strength, injury prevention, and the foundational five
41:10 National Muscle Health Month and starting a movement
46:40 Forget weight loss goals, focus on preserving lean mass
48:20 Muscle activates mindset shifts and builds mental strength
50:45 Building standards, not goals for lasting consistency
54:45 Growth through friction, pressure, and controlled adversity
56:52 Too much pressure and the cost of overpushing
01:00:25 Cold plunges, cortisol, and creating capacity for stress
01:05:35 This decade’s hopeful shift toward personal responsibility
01:10:10 Anchoring your mindset to stay strong into your 50s

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Instagram: https://www.instagram.com/drgabriellelyon/?hl=en
Website: https://drgabriellelyon.com/
PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

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In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.

Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.

00:00 Introduction
01:30 Getting scouted late and breaking into male modelling
03:52 Early modelling stigma and the shift toward aspiration
07:44 Struggles with sample sizes and building a unique fit
11:36 Gym injuries, competitive edge, and learning to scale back
15:28 Training, longevity, and dedication through every era
19:20 Campaign prep, appearance tricks, and dietary tweaks
23:12 Behind launching a clothing line and early business lessons
27:04 Why fashion’s a brutal industry for newcomers
30:56 Collaborating without conflict and owning your brand image
34:48 Exiting M&S, brand evolution, and staying relevant
38:40 Modelling’s unpredictability and carving your own path
42:32 AI models, declining rates, and the future of modelling
46:24 Debunking modelling myths and why few succeed
50:16 Moments of doubt and surviving early rejection
57:59 Embracing discomfort, training consistency, and hard truths
01:01:51 Crafting a personal brand by staying selective
01:05:43 Designing legacy beyond his own image
01:09:35 Mentorship, new faces, and passing the torch
01:13:27 Aging, grey hairs, and why 30s are underrated
01:17:19 Escaping social media and the battle for attention

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Instagram: https://www.instagram.com/davidgandy_official/?hl=en
Website: https://www.davidgandywellwear.com/

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Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.

You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.

00:00 Introduction
01:30 Why Cory left the mountains to start over in Venice
04:17 Contrasting freedom in LA with safety in Dubai
10:20 Reducing news and social media to protect happiness
13:00 Changing your life starts with changing your story
15:06 The Everest Snapchat that sparked public vulnerability
17:02 What bipolar disorder actually is and why labels matter
20:19 Learning to manage depressive waves with self-compassion
23:20 Social isolation vs pushing yourself into connections
27:15 Confronting mortality while climbing Everest
30:53 Consciousness, nature, and the idea of energy
34:20 Psychedelics as a hard reset and mental health tool
41:02 Finding purpose and fulfilment through service
49:24 Why compassion, not performance, is Cory’s core value
54:05 Money as freedom units, not status signifiers
55:32 Replacing risky climbs with entrepreneurial adventure
58:49 Navigating authority, expectations and independence
01:00:42 Generational tension between safety and freedom
01:04:09 Online role models, influence, and bad advice
01:11:06 Cultivating a strong heart and filtering your circle
01:14:15 Heartbreak, resilience, and learning from pain
01:19:54 Is love self-sourced or something we find?
01:28:41 Cory’s career with NatGeo and letting it all go
01:33:02 Capturing moments vs being trapped in the shot
01:35:48 Tech, suicide rates, and the illusion of connection

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Website: https://www.coryrichards.com/

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Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.

After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.

00:00 Introduction
01:20 Starting in LA, the energy and entrepreneurial spirit
04:36 Why Australian culture can stall ambitious people
08:26 Having three daughters and choosing to travel anyway
11:27 Cold calling ink cartridges at 16 in a shipping container
16:06 The moment of desperation that rewired his sales script
19:17 Sales lessons that can’t be taught in books or videos
24:01 Moving to London and becoming Sky’s top salesperson
29:00 How rejection taught him to embrace hard things
34:53 Dropping out of uni after building a profitable agency
39:15 Broke after his wedding, back to cold calling with $50
45:34 Building King Kong from his bedroom into a real office
51:41 Scaling with a lean team and long-time staff
56:38 From individual sales to direct response ad mastery
01:00:35 What makes his YouTube ads stand out and convert
01:05:12 Copywriting inspiration from legendary advertisers
01:10:13 Rolex sent a cease and desist over one of his videos
01:12:22 How luxury brands engineer desire and loyalty
01:14:03 Tactics he's borrowed from high-end retail brands
01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments
01:19:31 Shark Tank versus YouTube for personal brand growth

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YouTube: @SabriSubyOfficial
Instagram: https://www.instagram.com/sabrisuby/?hl=en
Website: https://selllikecrazybook.com/

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David Kipping studies exoplanets and the search for life beyond Earth, but he's grounded about what we actually know versus what we hope for. He's spent his career looking for moons around distant planets, while most astronomers thought it was a waste of time.

In this conversation, we unpack why finding microbial life on Mars would actually create more questions than answers, how the "doomsday argument" suggests humanity has less time than we think, and why competition might be both the driver of technological progress and the cause of our extinction.

00:00 Introduction
03:14 How rogue planets drift through darkness
06:09 Earth's billion-year countdown to doom
09:46 Why bigger stars blow our minds
12:21 What came before the Big Bang?
16:43 The haunting question: why does anything exist?
21:06 Life appeared fast but we can't recreate it
26:13 Could aliens hide under Jupiter's moons?
29:14 How we actually detect distant planets
34:20 The challenge of confirming alien life
39:46 The Fermi Paradox gets worse with Mars life
44:18 Accelerating toward our own extinction
50:45 Our obsession with the present over survival
56:26 What a trillion-dollar NASA could achieve
1:00:12 Ancient civilisations on Earth before us?
1:04:38 Why space hoaxes thrive
1:13:26 Debating alien spacecraft theories
1:22:38 Could we nuke a comet to survive?
1:27:28 Mars versus Moon colonisation
1:30:07 Sci-fi that gets the science right
1:38:06 How talking science improves research
1:42:21 What David wants to be remembered for
1:44:21 What finding aliens would really look like

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YouTube: @CoolWorldsLab
Instagram: https://www.instagram.com/cool.worlds/?hl=en
X: https://x.com/david_kipping?lang=en

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Michael Franzese was pulling in $10 million a week from a gas tax scheme that made him one of America's most powerful mobsters. Then he did something almost nobody survives: he walked away alive.

In this conversation, Franzese strips away the Hollywood mythology and breaks down what real power looks like when your life depends on reading people correctly. We unpack the brutal stress of criminal operations, why most "tough guys" don't last, and how the negotiation tactics that kept him alive now close business deals.

00:00 Introduction to Michael Franzese
03:49 First arrests and early surveillance from law enforcement
06:08 Building businesses and the multimillion-dollar gas tax scam
08:00 Knowing it wouldn’t last and how the scheme eventually collapsed
11:04 What he misses about mob life and the lifestyle
12:40 Cleaning millions in cash and dealing with foreign banks
15:30 Whether the mob still operates in New York and Italy today
18:10 Reputation, respect, and fearing the people above you
19:33 Reflections on Frank Costello and doing business without violence
22:02 Applying mob skills to legitimate business and negotiation
23:31 Taking a plea deal and liquidating assets before prison
26:30 Solitary, diesel therapy, and finding faith behind bars
29:06 Rumours, witness lists, and suspicion after leaving the life
32:14 The few mobsters who actually walked away successfully
34:49 Becoming a global speaker and finding purpose in storytelling
39:20 Pizza, vending machines, and building a new empire
51:05 How the Armenian wine business unexpectedly took off
57:16 Delegation, treating people well, and earning respect
01:02:51 Missed opportunities, like skipping Starbucks stock early on
01:05:46 Wanting peace, purpose, and more freedom in his 70s
01:11:36 The weight of regret, purpose, and giving advice to youth
01:16:44 Faith, fear of hell, and the path to redemption
01:29:47 Beating the odds while nearly everyone else ends up dead or jailed

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YouTube: @michaelfranzese
Instagram: https://www.instagram.com/michaelfranzese_/?hl=en
Wine: https://franzesewine.com/
Community: https://michaelfranzese.com/family/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Dan Koe has built a reputation around deep thinking and high output, but in this conversation, he strips productivity down to its fundamentals. No hacks, no hype, just a grounded breakdown of how to create focus, structure your time around creativity, and make work feel meaningful again.

We unpack how identity shapes output, the cost of always chasing growth, and why doing less (but better) is often the smartest move. If you’re overwhelmed, distracted, or feel like you’re always “on,” this one offers a sharp reset.

00:00 Introduction
01:30 Arriving in Arizona and first impressions of Scottsdale
03:25 College life, switching majors, and chasing business ideas
06:11 Trying seven business models before finding traction
08:57 Learning to build an audience while selling services
11:14 Posting content without a product figured out yet
13:49 The challenge of being a young coach
15:42 How to build authority when you're inexperienced
21:15 Daily routine, writing-focused business, and content flow
25:43 Avoiding big teams and staying hands-on with content
27:19 Authenticity vs optimisation in the creator economy
32:09 Why people connect with your deeper philosophy
36:15 Dialling in diet and the illusion of progress
39:07 Writing consistently without relying on motivation
43:04 The real value and stigma around online courses
54:18 Clarity comes from doing, not waiting to find purpose
58:07 Buying flashy cars and getting over material status
01:00:28 Business is the ultimate vehicle for self-development
01:06:11 Rebuilding his software startup from scratch in Japan
01:10:56 Turning down ideas like starting a dream gym

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YouTube: https://www.youtube/com/DanKoeTalks
Instagram: https://www.instagram.com/thedankoe/
Website: https://thedankoe.com/

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Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.

Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.

00:00 Introduction
01:20 Kicking things off in NYC with viral hoodie success
04:40 Finding the right manufacturers and negotiating better terms
07:36 Using mentors and AI to scale smarter and faster
10:52 How AI automates content and creator approval
13:36 Purely White’s rise through Snapchat before pivoting to TikTok
16:45 How changes in algorithms nearly sank the business
19:17 What makes a good media buyer and how to track performance
22:26 Scripting influencer content and learning from audience behaviour
25:15 Street interviews and podcast clips as powerful ad formats
28:52 Getting copied by Gap and taking it as a compliment
32:11 Learning from global brands to prep for international expansion
36:10 Why Europe, UK, Canada and cold climates are next
39:34 What they look for in creators beyond follower count
42:05 Why talking on camera builds stronger consumer trust
47:09 TikTok Shops vs Meta for content and sales strategy
50:00 Testing blankets, tees, snack hoodies and what to avoid
53:25 Why top creators rarely leave to start their own brands
56:56 In-house hires over agencies and building a loyal team
60:00 What his day-to-day actually looks like as a founder
62:11 Scaling Nude while keeping focus on what’s working

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Instagram: https://www.instagram.com/itshudson/
LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/
Website: https://link.me/itshudson

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Daniel Priestley returns to the show for a timely conversation on what he sees as the single most disruptive force facing entrepreneurs today: the AI wave. With his signature clarity and founder-first mindset, Daniel breaks down how AI is rapidly reshaping the business landscape, from product creation and hiring to client acquisition and competitive positioning.

If you’re a business owner still on the fence, this episode will challenge you to adapt fast or risk falling behind. Packed with practical insights, it’s a sharp reminder that the way we build, grow, and think about businesses is changing quickly.

00:00 The return of Daniel Priestley
01:30 The podcast tipping point and monetising with PE deals
04:33 How big podcasters use influence to build real wealth
08:44 Fail-forward culture, AI bonuses, and Stephen’s team structure
11:06 Using AI to stress-test your business before it’s disrupted
15:29 Vitality vs functionality and putting AI around the human work
20:42 Loops and groups mindset for post-AI entrepreneurs
25:50 Scaling teams with the 2-4-8-30 framework
29:00 Why writing a book unlocks creativity and closes chapters
32:56 Splitting your fitness phase and longevity phase with books
36:01 When to kill a business vs betting on its exponential upside
41:48 Why Prime Energy missed the long tail and lost relevance
45:43 Lighter fluid vs hot coals and surviving beyond the hype
49:00 Why Neutonic could work where others failed
52:42 Beverage market landmines and the path to $1B exits
55:19 Meme culture and TikTok attention hacks
58:25 LinkedIn’s underrated leverage and 1% post advantage
01:01:31 Building equity by trading influence, not just capital
01:08:15 Millionaire migration trends and why the UK is bleeding
01:14:27 Who’s buying up Britain and what it really costs the country
01:19:01 Why left-leaning policy sounds good but wrecks economies
01:26:35 What Daniel would do as PM?

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Instagram: https://www.instagram.com/danielpriestley/?hl=en
LinkedIn: https://www.linkedin.com/in/danielpriestley/
Website: https://danielpriestley.com/

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Russ Cook (AKA Hardest Geezer) is the first person in history to run the entire length of Africa, over 16,000km through deserts, mountains, war zones and everything in between. But this episode isn’t just about the miles. It’s about the mindset behind them.

We dig into how Russ built his pain tolerance, what it really took to push through the darkest moments, and how ordinary people can unlock extraordinary levels of discipline. It’s raw, honest, and wildly motivating, exactly what you’d expect from the Hardest Geezer.

00:00 Introduction
01:40 Kicking off in London and where “Hardest Geezer” came from
03:15 Growing up in sleepy Worthing and building resilience through banter
06:45 The early gym days and getting roasted for self-improvement
08:05 Reigniting running after a rough patch of drinking and gambling
10:10 Running as a mental battlefield more than a physical one
13:00 Influences like Goggins and Gooch and redefining mental toughness
14:01 When the idea to run the length of Africa was born
15:32 Meeting a world-travelling cyclist and deciding to run instead
17:24 Running 66 days from Asia to London with a hammock and little money
20:24 Wild solo travel stories including wolves, prostitutes, and relentless hunger
22:50 The allure and quiet intensity of running alone with your thoughts
25:34 British culture, team sports, and outgrowing binge drinking
28:46 Staying shredded with gym consistency and knowing your limits
31:07 Body dysmorphia, competing, and finding a healthier relationship with fitness
33:54 Life after success and why fulfilment beats chasing numbers
36:40 Realising chasing status symbols like cars and watches means little
41:48 Planning the Africa run and navigating dangerous, unstable regions
46:57 Starting in South Africa with £10k and no sponsors
51:33 Hostage situation in Congo
54:11 Crossing the Tunisia finish line and feeling true fulfilment
58:09 What comes after Africa and why pole-to-pole might be next
01:11:15 Launching Hardest Adventures to help others transform through challenge
01:14:11 Rediscovering discipline, soft patches, and mental toughness post-Africa

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Instagram: https://www.instagram.com/hardestgeezer/?hl=en
Website: https://linktr.ee/hardestgeezer

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Brandon Carter (AKA King Keto) isn’t just about aesthetics. He’s built an empire helping men master their bodies, finances, and mindsets. In this episode, we unpack the philosophy behind his intense approach to discipline, why modern men are struggling with consistency, and how building a strong body is often the gateway to building a strong life.

From entrepreneurship training, we explore the mindsets that fuel long-term success and how Brandon thinks about masculinity, influence, and leaving a mark.

00:00 Introduction
01:00 Growing up in Chicago during the murder capital era
04:36 Military school, discipline, and escaping a destructive path
06:06 His dad’s rise to millions and sudden collapse
08:39 Losing his father during the 2008 financial crisis
09:51 Working multiple jobs and chasing stability in New York
11:50 Starting online fitness before it was a thing
14:03 Blending intermittent fasting and HIIT on YouTube
16:19 Impostor syndrome and early content struggles
18:28 The rise of fitness vlogs and content evolution
20:06 Living in New York vs Miami in terms of opportunities
22:51 Miami’s wealth, reputation, and spotting authenticity
30:52 Outgrowing nightlife and shifting to long-term discipline
34:00 Getting on TRT and the shift in energy, sleep and mood
36:38 Managing sex drive, relationships, and time like an entrepreneur
40:44 Regretting time spent chasing women over building legacy
47:06 Natty debates, genetics, and what people don’t understand
54:31 The truth about Miami, party scene vs focused lifestyle
1:02:56 Why he trains his son and lives to impress a 7-year-old
1:10:44 Avoiding novelty traps and dopamine addictions
1:13:26 Embracing clean living, structure, and delayed gratification

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Instagram: https://www.instagram.com/kingketo/?hl=en
Website: https://event.webinarjam.com/login/m9986u74t8srsgsg

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Devon Levesque is known for pushing limits, both mentally and physically. But behind the headline-grabbing challenges like bear-crawling a marathon is a founder who’s as focused on discipline and service as he is on strength.

In this episode, we get into the mindset behind Devon’s training, his philosophy on building resilience, and how he’s scaling businesses with the same intensity he brings to fitness. We also talk about routine, self-imposed suffering, and why the hardest part of any challenge is often what happens after.

00:00 Introduction
01:00 Devon’s early years on a farm and complete lifestyle shift
04:25 Running nightclubs before transitioning into personal training
06:10 Partnering with Promix and revamping the supplement brand
09:09 Scaling a business through community and customer retention
12:38 Building a supportive network of high performers
15:01 Bear crawling a marathon and raising $2M for suicide prevention
18:58 Processing his father’s death through physical and mental endurance
21:35 Life-changing breakthroughs at a weeklong therapy institute
24:14 The impact of podcasting on personal growth and EQ
29:01 Summiting Everest, doing a backflip, and facing real fear
33:20 Near-death moment and watching others fall on Everest
36:57 Finnish sauna culture and chasing discomfort for growth
38:49 Playing like a kid daily as a form of therapy
41:14 Investing only in businesses aligned with his values
46:40 Devon breaks down his scaling strategy
49:06 Blending wellness, community, and nature
51:33 Building a values-based daily routine and protecting time
54:17 Getting too comfortable in Dubai and seeking new challenges

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Instagram: https://www.instagram.com/devonlevesque/?hl=en
Website: https://hoo.be/devonlevesque

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Website: https://hackyou.media/

Hair loss is one of the most common and misunderstood issues in men’s health. In this episode, Dr. Raghu Reddy, one of the UK’s leading hair restoration experts, joins the show for a deep dive into everything you need to know about prevention, treatment, and long-term strategy.

Going over my own transplant, why I did it, how the process actually works, and what most people don’t understand going into it. From Finasteride and PRP to stem cells and transplants, Dr. Reddy breaks down what really works and what to avoid.

00:00 Introduction
01:40 Why Mike chose to document his hair transplant on YouTube
04:12 Breaking taboos around male cosmetic procedures
06:45 The risks of going to cheap, unregulated hair transplant clinics
09:11 Planning for long-term hair preservation with fewer grafts
12:29 Advances in surgical techniques vs stalled innovation in cloning
14:41 Causes of hair loss: genes, stress, hormones and ageing
17:36 Steroids, DHT and hair loss acceleration in fitness culture
19:08 What made Mike an ideal candidate for a successful transplant
22:49 Managing expectations and styling post-transplant
26:05 Why a two-day procedure leads to more precision and safety
29:00 The gym, healing, and avoiding early mistakes after surgery
32:21 Hair shedding timeline and what to expect in regrowth
34:01 Rise in beard transplants and cultural beauty standards
36:40 What causes a procedure to fail and how they fix it
40:38 Tips for recovery, swelling, and avoiding sun damage
43:21 Finasteride myths, side effects and how to dose it smartly
51:26 Topical vs oral treatments and new options like Dutasteride
56:03 Everyday habits that protect and support healthy hair growth
59:00 Greying hair, copper deficiency and potential solutions
1:02:21 Can you regrow lost hair or just preserve what’s left
1:04:42 PRP, stem cells and the ethics of unproven treatments
1:07:26 What’s next for Raghu and the future of hair restoration
1:11:19 Advice for young men losing hair too early

My full hair transplant process: https://youtube.com/playlist?list=PLKKpjoA1Byw3RLRhdFNe_DqiwL62UFfbN&si=GH0z1QciFKvqDePN

Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
Transform your physique - https://www.thrstapp.com/
My clothing brand, THRST - https://thrstofficial.com
Custom Bioniq supplements: https://www.bioniq.com/mikethurston
40% off your first month of Bioniq GO
20% off your first month of Bioniq PRO

Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

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Follow Dr. Reddy
Instagram: https://www.instagram.com/drraghureddy/?hl=en
Website: https://www.drraghureddy.com/

Grant Cardone, real estate master and founder of 10X, joins the show for an honest breakdown of his journey from addiction and failure to billion-dollar success. It’s easy to assume his rise was all confidence and sales mastery—but Grant admits he would’ve skipped sales entirely and gone straight to marketing and investing.

From sleeping on couches to building a $5B portfolio, he shares what really changed the game: going 10x bigger in every direction. Whether you love him or hate him, this episode is a masterclass in thinking long-term, building resilience, and playing offense.

» Escape the 9-5 & build your dream life:
https://www.digitalplaybook.net/

» Transform your physique:
https://www.thrstapp.com/

» My clothing brand, THRST:
https://thrstofficial.com

» Custom Bioniq supplements:
https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join WHOOP and get your first month for free:
join.whoop.com/FirstThingsThrst

» Follow Grant:
Instagram: https://www.instagram.com/grantcardone
Website: https://grantcardone.com/

Christian Guzman, founder of Alphalete and creator of Alphaland, joins the show to break down the real highs and brutal lows of building a multimillion-dollar brand from scratch. It’s tempting to assume overnight success when you see big launches and flashy gyms—but Christian walks us through the failed gyms, manufacturing mistakes, and sleepless decisions that built the empire. From ordering $2.5M in inventory without a finance team to managing influencer trends, middlemen, and changing buyer habits, he shares what it truly takes to scale.

» Escape the 9-5 & build your dream life
https://www.digitalplaybook.net/

» Transform your physique
https://www.thrstapp.com/

» My clothing brand, THRST
https://thrstofficial.com

» Custom Bioniq supplements
https://www.bioniq.com/mikethurston
40% off your first month of Bioniq GO
20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join ​@Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Christian
Instagram: https://www.instagram.com/christianguzmanfitness
Website: https://alphaleteathletics.com

Gregg Braden, scientist, spiritual thinker, and bestselling author of Pure Human, joins the show to break one of the biggest modern myths: that we’re broken, and only technology can fix us. From his Cold War engineering background to decades studying ancient cultures, Gregg connects the dots between biology, spirituality, and personal power in a way that’s both grounded and radical. He makes a compelling case that we’re only scratching the surface of what it means to be human—and that embracing our natural design might be the key to lasting health, resilience, and meaning. This one will definitely get you thinking.

Timestamps:
00:00 Introduction to Greg Braden
04:49 The drive behind human curiosity
07:58 Breaking free from genetic destiny
17:17 Finding purpose for a longer, healthier life
25:23 Beyond religion: our untapped potential
31:47 The human body as information technology
39:19 Where science falls short on emotions and health
45:47 Ancient wisdom for modern self-care
55:58 Contemplating death, love and human capacity
58:29 Greg's book "Pure Human"
59:07 The microchip debate and personal sovereignty

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Gregg:
YouTube: @GreggBradenOfficial
Instagram: https://www.instagram.com/gregg.braden/?hl=en
Website: https://greggbraden.com/

EnesYilmazer, a former world-champion windsurfer turned luxury real estate filmmaker, joins this episode to unpack the reality behind touring and filming the world’s most iconic homes—including Michael Jordan’s. It’s easy to assume this kind of content is all access and glamor, but Enes pulls back the curtain on the months-long negotiations, intense pressure, and emotional weight of doing justice to someone else’s legacy. He opens up about the real demands of his work, from 1,000-hour edits to filming with owners and billionaires just out of frame. If you’ve ever wondered what it really takes, this episode delivers.

Timestamps:
00:00 Meeting Enes and his story
01:25 From windsurfing champion to real estate tours
02:04 Behind the scenes of luxury content creation
07:08 Getting inside the world's most exclusive homes
15:40 Filming in the presence of nervous homeowners (Michael Jordan)
20:56 Choosing integrity over commission checks
24:46 When luxury becomes your normal
32:17 Celebration moments in mansion tours
37:11 Expanding the content empire
40:13 When security concerns force content removal
44:33 Where the wealthy are moving
52:13 Why Dubai attracts luxury buyers
59:56 Future islands and advice for agents
1:05:00 Social media's power in real estate
1:07:08 The art of luxury craftsmanship
1:15:06 Setting sail into yacht content
1:19:17 Do possessions bring happiness?
1:26:15 What makes a home truly luxurious
1:32:34 Launching a healthy home goods brand
1:37:56 Dreams of designing furniture
1:40:00 Connecting with the audience

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Enes:
YouTube: @EnesYilmazer
Instagram: https://www.instagram.com/enesyilmazer/?hl=en

Most people accept history as it’s written—but Billy Carson is on a mission to uncover what’s been left out. As a researcher, author, and founder of @ForbiddenKnowledge1, he’s spent years diving deep into ancient texts, forgotten technologies, and the possibility that advanced civilisations existed long before our own.

In this episode, Billy shares how a childhood UFO sighting set him on a lifelong search for hidden truths—from the secrets buried beneath the Sphinx to the role of frequency, consciousness, and lost knowledge in shaping humanity’s origins. He connects the dots between ancient mythology, quantum science, and modern space exploration in a way that will challenge even the most conventional thinkers.

Timestamps:
00:00 Billy Carson and his cosmic journey
01:16 Childhood UFO encounters spark curiosity
04:25 Ancient technology's modern connections
05:07 What lies beneath the pyramids?
09:15 Dating civilisation's true origins
12:05 Sources of ancient knowledge
16:00 Ancient space wars theory
17:31 The Mars-human connection
19:49 How primitive cultures view advanced technology
23:28 Where quantum physics meets spirituality
24:03 NASA's classified space program
29:00 Media control and hidden ancient tech
34:25 Catastrophes that reset human history
39:46 The Sphinx
44:40 Breaking through archaeology's barriers
49:32 Antarctica's forbidden mysteries
55:02 Consciousness beyond the physical realm
1:05:40 Mind expansion through psychedelics
1:09:00 The reality of extraterrestrial contact
1:11:07 Understanding alien propulsion systems
1:17:01 Pioneers in alternative research
1:19:22 Energy technologies kept from the public
1:23:40 Climate change and magnetic pole shifts
1:28:30 Reclaiming our forgotten golden age

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Billy:
YouTube: @ForbiddenKnowledge1
Instagram: https://www.instagram.com/billycarsonofficial/?hl=en
Website: https://linktr.ee/4bktv

alexcosta has built a global brand by blending fashion, grooming, and self-improvement into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.

In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashion in the US still has room to grow, and how simple grooming tips can radically shift how you carry yourself. He also opens up about hair loss, facial structure, and the small changes men can make to look and feel more confident without chasing perfection. If you’ve ever felt overwhelmed by men’s style or self-care, this conversation will give you the tools to simplify, sharpen, and show up better.

Timestamps:
00:00 Alex’s move from Brazil and starting out in LA
02:42 From gaming to lifestyle: YouTube evolution
06:00 Leaving Google to pursue content full-time
10:13 Early wins and using corporate skills on YouTube
12:02 Hair loss journey and treatments explored
16:11 Future of hair care and facial hair trends
25:34 Picking the right barber and grooming habits
28:10 Health checkups, diet, and sleep routine
36:00 Personal style and struggles with fit
41:28 Staying motivated to dress well
47:32 Favorite brands and fashion trends
53:40 Dressing for occasions and travel looks
56:02 Color matching and tanning tips
1:02:45 Skincare and tattoo care for men
1:08:18 Managing different hair types
1:10:51 Forte Series and expanding to retail
1:15:18 Fragrances, future plans, and product ideas
1:23:51 Content's role in brand building
1:30:59 Staying creative without burning out

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Alex:
YouTube: https://www.youtube.com/channel/UCZyCposXwcyopaACep44maQ
Instagram: https://www.instagram.com/alexcosta/?hl=en
Men's Image Lab: https://www.skool.com/mens-image-lab/about

Social media is designed to keep you hooked—dopamine hits, endless comparison, and the pressure to constantly perform. As a hybrid athlete and fitness creator, Heba Ali knows this all too well. She’s built a massive following by pushing limits—but behind the training videos was a growing awareness of how the platforms were rewiring her mind.

In this episode, Heba gets real about the psychological cost of content culture—how chasing likes and virality can quietly erode confidence, clarity, and self-worth. Breaking down the addictive nature of validation, the blurred line between discipline and obsession, and why so many creators feel burnt out despite outward success. This isn’t about quitting social media—it’s about taking back control.

Timestamps:
00:00 Heba Ali Introduction
04:00 Mastering focus in a distracted world
05:46 From first jobs to entrepreneurship
10:16 Finding strength through athletics
14:04 The birth of EvolveNation
18:24 The journey of becoming yourself
21:44 How social media reshapes identity
25:00 Healing through life's challenges
30:39 Balancing luxury with simplicity
35:31 The entrepreneur's responsibility dilemma
39:16 Creating content with integrity
43:24 The psychology behind what sells
47:11 Breaking free from digital addiction
53:39 Using distractions to avoid deeper questions
59:39 Community care across cultures
1:04:49 Making health choices amid fear
1:09:25 Building relationships that matter
1:19:43 The mindset behind effective training
1:25:35 Healing through questioning
1:32:11 Redefining roles in relationships
1:38:38 Relationships in the social media age
1:44:03 Leading with values and purpose
1:49:50 Speaking each other's love languages
1:56:12 Finding truth in a filtered world
2:04:02 Beauty beyond society's narrow lens
2:12:05 Creating balance in public life
2:18:36 The true currency of life: time

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Heba:
YouTube: @EvolveNation
Instagram: https://www.instagram.com/hybridheba/?hl=en
TikTok: https://www.tiktok.com/@hybridheba?lang=en

The entrepreneurial journey is often glamorised—start a business, build a following, and success will come easy. But maxx chewning's story reveals a different reality: one built on consistency, calculated risk, and staying true to your passions. From juggling a corporate job while building a YouTube channel, to turning his love for candy into the wildly successful Sour Strips brand, Maxx has never taken the easy route.

In this episode, Maxx opens up about the years of trial and error behind his fitness content, why he walked away from his clothing brand, and how reinvesting, storytelling, and community built a brand that now sits on the shelves of major retailers. We also dive into what it really takes to scale a business without giving up control—and why doing what you love can be your most strategic move.

Timestamps:
0:00 Introduction to Maxx Chewning
1:37 Mike's experiences in America and Texas weather
3:29 Maxx Chewning's relocation and starting District Barbell gym
6:50 Early collaborations and decisions in Texas
10:00 Building a niche in YouTube and bodybuilding forums
13:35 Juggling a job with YouTube and early sponsorships
17:45 Launch and evolution of Ever Forward and Sour Strips
25:38 Challenges and strategies in starting and scaling Sour Strips
34:55 Influencer marketing and brand differentiation
41:22 Business growth, employee care, and COVID's impact
44:21 Retail approaches and protecting the business
50:41 Financial risks and strategies in retail expansion
53:20 Preparing for business exit and Hershey's acquisition
1:02:46 Post-acquisition obligations and Sour Strips' legacy
1:07:24 Maxx Chewning's personal life and future endeavors
1:12:20 Discussing candy in the fitness industry
1:15:52 Balancing fitness with candy entrepreneurship
1:19:29 Instilling ambition in children and managing creativity
1:23:00 Personal life balance and content planning
1:28:38 Audience engagement and content relatability
1:33:01 Home building and design collaboration

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Maxx:
YouTube: @maxxchewning
Instagram: https://www.instagram.com/maxxchewning/?hl=en
TikTok: https://www.tiktok.com/@maxxchewning?lang=en

Investing is often made to feel complicated—full of risky strategies and advice that feels out of reach for the average person. But this week’s guest Mark Tilbury is here to cut through the BS. After leaving school at 16 and building multiple successful businesses, Mark has spent decades proving that smart investing is simple, accessible, and life-changing when done right.

In this episode, Mark breaks down the basics of financial literacy, the power of starting early, and why consistency always beats chasing quick wins. He explains how index funds quietly build wealth, why personal branding matters more than ever, and how learning the value of money through “boring” jobs can be the foundation for long-term success. Whether you're 18 or 38, this conversation is packed with practical, down-to-earth advice that makes investing feel like something anyone can do.

Timestamps:
00:00 Meeting Mark and his content journey
03:00 Understanding audience spending habits
05:52 Learning from financial missteps
10:21 Living with location freedom
15:11 The constant pursuit of knowledge
23:10 Daily habits of successful entrepreneurs
25:01 Why passion needs financial planning
29:05 Choosing the right business partners
34:09 Teaching family about wealth
42:21 Social media's double-edged sword
47:32 Side hustles for teenagers
52:28 Financial education and the story behind Century UK
56:16 Manufacturing challenges and adapting to online sales
59:28 Navigating real estate through downturns
1:02:49 Property investing for beginners
1:04:00 Why restaurants are challenging businesses
1:07:04 The truth about franchising and day trading
1:09:47 Finding mentors who've been there
1:14:00 Managing unexpected fame
1:18:23 Starting your first business right
1:21:09 Smart approaches to cryptocurrency
1:25:03 Building a personal brand that lasts
1:26:21 Balancing ambition with life
1:29:00 The entrepreneur's fitness formula

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Mark:
YouTube: @marktilbury
Instagram: https://www.instagram.com/marktilbury/?hl=en
Website: https://marktilbury.com/

Pain is often seen as something to overcome, but for William Goodge, it became the driving force behind his greatest achievements. After losing his mother, William turned to running—not just as an escape, but as a way to transform grief into purpose. What started as a coping mechanism became an obsession, pushing him to complete ultra-endurance challenges that test the limits of human resilience.

In this episode, William shares how loss shaped his mindset, why suffering can be a tool for growth, and the mental battle of running thousands of miles. From his first marathon on Christmas Day to running across entire countries, he explains how endurance sports became his way of finding meaning in hardship. Tune in to hear how turning pain into fuel can unlock an entirely new level of drive, focus, and achievement.

Timestamps:
00:00 William and his nomad spirit
02:34 Early modelling days and industry reality
03:51 Finding running on Santa Monica beach
07:02 Running barefoot through blood blisters
08:49 Dealing with loss through movement
10:32 Using exercise to process emotions
14:51 Mental strength in endurance sports
18:14 Pushing through pain with codeine
21:49 Turning suffering into strength
24:38 Making marathons accessible for everyone
26:12 Finding beauty in earned pain
28:37 Breaking down major running achievements
31:06 The Africa run possibility
35:06 Balancing extremes: trails to fashion shows
38:22 Life lessons from Hollister days
42:01 Having freedom to explore in your twenties
46:19 How Australia shaped his outlook
50:06 Going for the cross-country record
54:23 Training data and recovery secrets
56:08 The special meaning behind Japan
58:13 Why Cape Town feels like home
1:00:01 Making adventures sustainable
1:05:46 Living simply while dreaming big
1:25:04 Finding peace in a simpler life

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow William:
YouTube: @goodge
Instagram: https://www.instagram.com/williamgoodge/?hl=en
Website: https://tinyurl.com/4vy6pvn5

Modern dating is often reduced to swiping, algorithms, and endless messaging, yet many men still find themselves struggling to make real connections. Blaine Anderson, a dating coach who has helped thousands of men improve their love lives, is here to cut through the noise. Dating isn’t about tricks or perfect pick-up lines—it’s about confidence, presence, and understanding what truly attracts women.

In this episode, Blain Anderson breaks down why men struggle to stand out, the common mistakes that turn women off, and how technology has reshaped modern relationships. She shares insights on navigating dating apps, approaching women in real life, and creating real chemistry without relying on outdated tactics. Whether you’re looking for a serious relationship or just trying to improve your dating confidence, this conversation is packed with practical advice on becoming the kind of man women genuinely want to be around.

Timestamps:
00:00 Meeting Blaine and her coaching story
02:28 Modern dating's biggest hurdles
06:24 Dating apps vs. meeting in real life
09:42 Simple upgrades for men's dating success
14:41 Reading signals and making approaches
24:51 Mastering the first date experience
30:51 Body language that speaks volumes
35:31 Why ghosting happens and how to handle it
39:12 What truly attracts women
47:40 Navigating casual versus serious dating
52:08 Inside the matchmaking process
56:32 Should men listen to women's dating advice?
1:00:26 Finding love while building a career
1:05:04 Dating in Dubai's unique landscape
1:08:19 How technology is changing romance

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Blaine:
YouTube: @DatingByBlaine
Instagram: https://www.instagram.com/datingbyblaine/?hl=en
Website: https://www.datingbyblaine.com/

Modern medicine tells us chronic conditions require lifelong medications, but today's guest challenges this belief. @drjoshaxe reveals how he's spent twenty years proving that most "irreversible" conditions can actually be reversed through natural methods—inspired by watching his mother beat cancer without conventional treatments.

We explore why sugar's impact varies dramatically depending on its source, how emotions physically manifest as disease in specific organs, and why Japanese elders maintain health without endless testing. From explaining practical approaches to optimising nutrition to sharing his remarkable recovery from a paralysing spinal infection, Dr. Axe offers a roadmap for anyone facing health challenges. This conversation will transform how you understand your body's capacity to heal.

Timestamps:
00:00 Dr. Josh Axe introduction
01:13 The path to natural health
04:39 How emotions shape physical wellbeing
07:09 Breaking free from sugar addiction
12:19 Why regular blood testing matters
14:39 Self-awareness in health
20:45 Fighting America's nutrient crisis
27:03 When AI meets nutrition science
35:06 The future of virtual healthcare
40:29 Shopping for better health
45:06 Big food's organic revolution
46:20 Why pharma fears healthy eating
47:51 Navigating supplement quality
51:23 Understanding what "organic" really means
55:14 Personalising your diet approach
1:00:00 Timing nutrients for optimal health
1:02:15 Reversing "impossible" health conditions
1:08:31 Exploring cutting-edge therapies
1:14:26 What your family history reveals
1:20:50 Preventing cancer through lifestyle
1:22:14 Sleep's hidden power for body composition
1:27:05 Creating your perfect sleep environment
1:29:43 Pre-sleep rituals for deeper rest
1:31:30 Clearing mental fog naturally

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Josh:
YouTube: @drjoshaxe
Instagram: https://www.instagram.com/drjoshaxe/
Website: https://draxe.com/

When most people talk about creating content, they focus on equipment, expertise, or having something groundbreaking to say. But today's guest demolishes those excuses. Jun Yuh reveals how he built an audience of 8 million followers while studying biomedical engineering—not by creating perfect content, but by simply showing up every day.

From filming quick videos during lunch breaks to posting consistently for 5 years straight without missing a day, Jun shows that consistency trumps perfection. We explore his "100 video rule" that turns experimentation into strategy, why most beginners focus on the wrong metrics, and how understanding your audience matters more than production quality.

Whether you're struggling with impostor syndrome or wondering how to monetise your passion, this conversation offers practical insights from someone who's built a thriving content empire by valuing consistency over complexity.

Timestamps:
00:00 Jun’s start in content creation
02:30 TikTok’s influence on Jun’s journey
03:08 Staying consistent and understanding your audience
05:02 Hiring help for content production
06:13 Adapting to trends while staying authentic
09:47 Shifting content focus over time
14:06 Expanding to new platforms and camera confidence
22:34 Key advice for aspiring creators
28:09 Overcoming imposter syndrome
34:38 Knowing strengths and weaknesses in content
37:59 Planning content for efficiency
41:52 Short-form vs. long-form content
45:36 Strategies to grow and engage an audience
51:03 Managing time for content creation
58:48 Monetisation and reinvesting earnings
1:09:07 Staying consistent through creative blocks
1:18:29 Planning and working with a team
1:22:09 Future of social media and evolving strategies
1:29:22 Handling public scrutiny and criticism

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
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Follow Jun:
YouTube: @jun_yuh
Instagram: https://www.instagram.com/jun_yuh/?hl=en
Private Mentorship: https://tinyurl.com/4yar2eyr

Negotiation is often depicted in movies as tense, dramatic showdowns, won through aggressive tactics and mind games. But Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, joins us to dispel these myths and reveal what truly works.

Real negotiation isn't about manipulation—it’s about tactical empathy, trust, and understanding human nature. From high-stakes hostage crises to boardroom deals, Chris teaches the same fundamental skills: reading people accurately, defusing conflicts, and delivering difficult news effectively. Tune in as Chris exposes manipulation tactics, reveals how to spot a liar, and offers essential advice for entrepreneurs and leaders navigating complex negotiations.

Timestamps:
00:00 Chris Voss introduction
02:09 Tactical empathy & bourbon launch
03:27 First hostage case lessons
05:08 The draw of hostage negotiation
06:55 Crisis hotlines shape negotiation skills
09:39 Defusing violent situations
13:32 From field agent to teacher
19:05 Inside Colombian kidnapping cases
23:17 How kidnapping funds terror
25:45 The weight of high-stakes talks
27:53 Hostage skills in business deals
28:18 Reading manipulation tactics
30:51 Truth about hostage movies
33:21 Navigating the film world
35:40 Breaking down Black Swan Method
38:50 Teaching entrepreneurs to negotiate
41:49 Spotting the wrong deals
46:53 Where new entrepreneurs stumble
48:19 Trusting your gut instincts
51:18 Signs someone's not telling truth
55:02 Building trust in relationships
59:17 Delivering difficult news
1:06:31 Leading through uncertainty
1:08:11 Solving team conflicts
1:12:40 Using charm to win deals
1:15:31 Learning from past mistakes
1:20:47 Final negotiation wisdom

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
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Follow Chris:
Instagram: https://www.instagram.com/thefbinegotiator
Black Swan Group: https://www.blackswanltd.com/chris-voss
Never Split the Difference: https://www.blackswanltd.com/never-split-the-difference

After the success of our first meeting, it was only right to get Sadia back on the show for round 2. With years of experience challenging outdated taboos, Sadia provides deep insights into how wealthy men approach relationships, the struggles of long-distance connections, and why emotional vulnerability in men is often misunderstood.

Whether you’re single, dating, or in a long-term relationship, this conversation offers invaluable insights into navigating love in today’s world.

00:00 Sadia Khan returns

04:45 Breaking dating taboos and client insights

09:41 How wealthy men approach relationships

15:14 Making long-distance relationships work

17:02 When men show emotional vulnerability

19:04 Staying faithful despite temptations

25:03 Inside Dubai's unique dating scene

31:42 Keeping attraction alive in relationships

37:58 Attachment styles and love languages explained

41:41 Why indirect communication hurts relationships

48:15 Setting boundaries in toxic relationships

54:19 Privacy and social media in relationships

59:37 Clear expectations in modern dating

1:07:16 Dating in the social media era

1:12:05 Modern women's approach to dating

1:17:31 The role of sexual compatibility

1:20:22 What social media behaviour reveals

1:26:10 Introducing the 3M relationship method

1:30:22 Finding the right amount of conflict

1:33:52 Understanding why men lose interest

1:37:52 Dealing with infidelity and commitment

» Escape the 9-5 & build your dream life -https://www.digitalplaybook.net/

» Transform your physique -https://www.thrstapp.com/

» My clothing brand, THRST -https://thrstofficial.com

» Custom Bioniq supplements:https://www.bioniq.com/mikethurston

   • 40% off your first month of Bioniq GO

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» Follow Sadia«

Instagram: https://www.instagram.com/thesadiapsychology/?hl=en

Website: https://www.sadiapsychology.com/