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- 28 - Technologies That Make Your Marketing Work Better
When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!
Tue, 31 Oct 2023 - 14min - 27 - Getting Referrals from Your Clients and Prospects
Did you know that 80% of referrals turn into an actual meeting with a prospect? But only 11% of salespeople ask for referrals. In this episode, Joe and Tami talk about the importance of asking for referrals, tactics to earn referrals, assets you should share to get referrals, creating a process for earning referrals, and more!
Mon, 02 Oct 2023 - 09min - 26 - Retargeting Your Ideal ClientsFri, 08 Sep 2023 - 10min
- 25 - Cold Email Prospecting vs. Opt-In Email Lists
What’s the difference between cold-email prospecting and opt-in email lists? In this episode, Joe and Tami go over what cold email prospecting is, what opt-in based emailing is, examples of each, how their strategies differ, how to create lists for each, how to leverage both to grow your business, and more!
Mon, 31 Jul 2023 - 11min - 24 - Why Facebook Ads Are Different
Are Facebook ads the same as any other ads? Nope! In this episode, Joe and Tami discuss how Facebook ads are different, why they are effective, how they differ from Google Adwords, the specific challenges associated with Facebook ads, the different kinds of audiences you can create on Facebook, and much more!
Fri, 30 Jun 2023 - 10min - 23 - 4 Ways to Leverage LinkedIn to Get an ROI Organically
If you want more influence, more authority, and increased credibility you must leverage LinkedIn which now has over 800 million professionals and growing at the rate of 2 new members every second. In this episode, Joe and Tami talk about the importance of leveraging LinkedIn, how to develop a LinkedIn strategy, the 4 ways to leverage LinkedIn, how a LinkedIn strategy can help you get acquired, and much more.
Wed, 31 May 2023 - 12min - 22 - Most Popular Social Media Platforms
How can you successfully navigate different social media platforms to grow your business? In this episode, Tami and Joe discuss what you need to know about the most popular social media platforms. They talk about the best social media platforms for B2B business, the ones that you should use for your business, the types of people that use each social media platform, and more!
Sun, 30 Apr 2023 - 19min - 21 - Search Engine Optimization
If you want to start generating traffic organically, then you’ll need to learn all about SEO! In this episode, Joe and Tami talk about what search engine optimization is, how to start an SEO campaign, how to monetize your traffic, tools you can use, the different types of SEO, and how to leverage each type to grow your business.
Thu, 30 Mar 2023 - 12min - 20 - Using PPC and Google AdWords to TestTue, 28 Feb 2023 - 08min
- 19 - Understanding The Three Main Traffic Sources For Leads
Once you have your marketing funnel set up, all you need is traffic. In this episode, Joe and Tami talk about the three main traffic sources for leads: search engines, social media, and email marketing. They discuss each traffic source in detail, how you can get leads from each, how to leverage them to grow your business, how to figure out how your competitors leverage them, and the importance of having a strategy.
Thu, 02 Feb 2023 - 12min - 18 - The Purpose of Marketing AnalyticsFri, 30 Dec 2022 - 11min
- 17 - Creating The Right Email Automations
What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your leads at each step of the funnel.
Wed, 30 Nov 2022 - 11min - 16 - Should I Be Using a Webinar To Promote My Business?Mon, 31 Oct 2022 - 13min
- 15 - Lead Magnets Your Ideal Clients Actually Want
A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.
Sat, 01 Oct 2022 - 13min - 14 - How Do Landing Pages Work?Thu, 01 Sep 2022 - 13min
- 13 - Do You Still Need A Website These Days?
Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of your marketing efforts.
Mon, 01 Aug 2022 - 13min - 12 - The Benefits Of a Style Guide and Marketing BriefsFri, 01 Jul 2022 - 17min
- 11 - The Best Way To Prepare Content For All Your Marketing
So you have your marketing strategy, but do you have your assets? In this episode, Tami and Joe talk about the best ways to prepare content for all your marketing. They discuss the importance of creating content per stage in the marketing funnel, understanding your target audience’s pain points, creating strategy briefs, and more.
Wed, 01 Jun 2022 - 14min - 10 - What Is A Marketing Funnel?
What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of content you should create for each stage, how to build trust, when to sell, and more!
Sun, 01 May 2022 - 14min - 9 - Marketing Is About Testing
Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so important in marketing, how to come up with a testing budget, how long testing should last, ROI, and more!
Fri, 01 Apr 2022 - 11min - 8 - How Do I Know How Much To Invest In Marketing?
How do you know how much to invest in marketing? Tami and Joe talk about some of the key factors to consider before investing in your marketing budget, the five elements of a marketing budget, and one-time vs reoccurring investments!
Tue, 01 Mar 2022 - 16min - 7 - Prospects vs. Leads vs. Qualified Leads
Is every contact a lead? Tami and Joe talk about the difference between a prospect, a lead, and a qualified lead. Listen now!
Tue, 01 Feb 2022 - 16min - 6 - The Difference Between B2B And B2C MarketingMon, 24 Jan 2022 - 16min
- 5 - Understanding Direct Marketing Vs. Branding
When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe discuss the key difference between branding and direct marketing, how to decide when to use one over the other, how to balance your budget for both, how much ROI they generate comparatively, and more!
Wed, 01 Dec 2021 - 10min - 4 - How to Develop a Marketing Budget for your BusinessWed, 20 Oct 2021 - 13min
- 3 - Should You Hire An Agency Or Freelancer Or Do It Yourself?
Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference between hiring in-house or externally, the pros and cons of using freelancers, how agencies can help a business reach its goals, how to decide between hiring a freelancer or an agency, and more!
Tue, 28 Sep 2021 - 14min - 2 - Do You Have A Lead-in Product?Fri, 04 Jun 2021 - 15min
- 1 - A Marketing Strategy Is Not A Business PlanFri, 04 Jun 2021 - 16min
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