Inspired Marketing

Sangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T's leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to do it all over again. Sangeeta's project initiative saw a 20x impact, and she's very excited to see where it goes as the initiative matures and grows over time.

Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle's Eloqua software on their marketing strategies.

Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha highlights how email marketing accounts for a significant share of their tracked revenue streams and her innovative approach to creating unique membership packages. Gabe discusses the importance of timing in fan surveys and the role of analytics in enhancing fan experiences.

The panel explores the evolving landscape of sports marketing, including the impact of invoices on season ticket renewals and the significance of Name, Image, and Likeness (NIL) in sponsorships and student-athlete relationships. This episode is a must-listen for anyone interested in how advanced marketing tools like Eloqua can revolutionize communication and revenue generation in the sports industry.

Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle's Unity Customer Data Platform (CDP), and provides practical examples of Eloqua's impact on simplifying customers' experiences.

Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transformation in a digital-first world and offers insights into building a comprehensive AI roadmap for marketers.

Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.

Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client notification process.

Antoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and the art of marketing, why every marketer needs to embrace automation, and upcoming marketing trends marketers need to be aware of.

Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.

Kris Gormley is the former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.

Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team's mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week's interview and some of the successes the team has experienced since the completion of this project.

Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic's global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week's episode.

Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!

Today's host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week's episode!

JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week's episode.

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she's held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she's learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He's been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they've been communicating to both their staff and public on the latest COVID-19 updates.

Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads executive, physician, nurse, employee, and patient-facing communications, public relations, and social media capabilities for the largest healthcare system in Indiana, honored to be ranked by US News & World Report for 18 years.

Dan Weaver leads UCHealth's communications team including public relations, internal and external communications. He joined UCHealth in 2011 as media relations coordinator for University of Colorado Hospital.

Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers' healthcare journeys and replacing pain points.

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy's book, F#ck Content Marketing, he lays out what today's content marketing is lacking in and how to revive it.

Liane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week's episode.

Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week's episode!

Todd Linden is the eMarketing Manager at Thermo Fisher Scientific. He is an experienced internet marketing specialist and has worked with Thermo for over eight years now. Todd and his team recently took on a project to combine content and agile marketing to help his teams be involved in the entire customer journey from start to finish.

David Cardiel is the Head of North American Demand Gen at Cision. On today's episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

Sarah Smith is the Marketing Operations Manager at Thomson Reuters. Sarah shares how she cleaned up their lead management system so that their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more on this week's episode!

She's back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has had an inspiring impact. Learn more!

To ensure his team was aware of the marketing tools available to them, John Pavlick, VP Eloqua Platform Manager for BlackRock, took an interesting approach. He streamlined the marketing operations team and better integrated them into the organization and built a strong foundation for marketing processes. Find out more about his journey in this episode!

Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer experience. Learn more about their efforts and some outstanding results!

What is lead scoring and why is it important to a company's success? Great question, one that Kris Gormley of Cognex had to help answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement a lead scoring system to help improve Sales' efficiency have lead to a nearly complete program with signs of long-term success. Learn more about her current journey!

Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales requests. Find out more and pencil in his upcoming presentation!

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!

When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation.

We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data fromSalesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That's inspiring!

More than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking marketing risks at Optum. Fast forward to today and Ryan is now the Vice President of Digital Experiences and Demand Generation, leading a much larger team and working in a vastly different marketing environment. Thanks to a changing technology landscape, the organization has transformed to focus on all things digital, and has dedicated its efforts to an attribution model that proves "marketing actually makes a difference". You're going to be amazed with this story of transformation.

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing.

Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.

As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.

Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page - unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!

With nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready to share his success story - listen in!

When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys.

How far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization's challenges, and the fantastic results generated by their enterprise mobility campaign. For the last three years of the campaign, Samsung's digital marketing division has doubled its revenue every year. This is a story you don't want to miss!

While working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram's previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do the work "in-house." In this episode, learn about the challenges and achievements Kyle experienced while educating his team on all things Ingram Micro and Oracle Eloqua.

Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven't looked back since. Hear more about their ABM journey in this episode!

This episode of Inspired Marketing is a very special one. Last week at MCX in Chicago, we got to sit down with not one, but three marketing leaders. Jennifer Gruninger of Dell, Zach Monroe of Thomson Reuters and Candice Willingham from Mouser all shared a wide variety of their modern marketing learnings with us. Listen in, and hang in there with us until the end to catch the live Q&A!

Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep clean data in an Oracle Eloqua instance with over 22 million contacts.

In today's episode of Inspired Marketing, we sat down with Jace Brendle, Digital Marketing Manager at RSM. 3 years ago, RSM underwent a total rebrand, and Jace and his team decided to take the opportunity and build out a custom preference center. Jace's team saw a significant drop in their bounce rate, down to 1/3 of what it was previously. Catch more details of the ups and downs of this project! Listen Now.

Our goal with this podcast has always been inspiration. Typically, we share inspiring marketing stories from you all. Today, however, we want to take some time to share a bit more about one of the events that inspires us most: Oracle's Modern Customer Experience. We are excited for all that comes with Modern CX; meeting up with clients, celebrating Markie winners, and learning tons during the sessions. April will be here before we know it. Jump on to the podcast and listen - we hope you'll join us in Chicago!

Anna Poulakis, Director of Marketing Automation, and Jean Lee, Manager of Marketing Automation at PTC have set out to improve the complex project of interacting with the Digital Experience Optimization teams. They have found great success and plan to share their solutions with external partners and more at ModernCX in April. Be one of the first to hear about this exciting strategy, this is a podcast you won't want to miss!

As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing customers in the most effective way possible. She and her team have been developing and building their nurture program for 5 years now and their hard work has really paid off. Learn more about the results they've seen and how they went about tackling such a huge project in this episode of Inspired marketing!

We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you've ever heard Ron speak you know he has a lot to share about modern marketing. Listen up and learn how the marketing landscape may change in this coming year, and his advice for those who are implementing or have implemented the Oracle Marketing Cloud products.

In this episode of Inspired Marketing we had the pleasure of learning from Richard Flaherty, Global Director of Marketing Services at PerkinElmer. Richard took on the challenge of doing a data clean up and creating a more efficient MarTech stack. He shares with us his process, challenges and what he learns about SalesForce. Listen and find out how you can implement some of the same changes in your organization.

Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he's using technology to better understand his customer base. Find out how Dave believes in what makes marketing successful and how you can bring brand equity and sales together to find major wins.

In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and it pays off big time. Learn more about how J.J. applies marketing automation throughout the entire customer journey to achieve this goal.

Field Marketing stretches far beyond the conferences and other events you attend, just ask Demandbase. Beth Tiltges and Stephanie Thomas, both members of the marketing team at Demandbase, have discovered that this tactic gives you the freedom to pursue other worthwhile initiatives. These women launched the Summer of ABM program, one initiative of many, in an effort to add to their pipeline during the slow summer months, and it paid off in huge ways.

ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick's goal is to prove the value of marketing to the rest of the organization and he's doing just that. Hear how Pursuit Marketing is helping his team and organization in this episode of Inspired Marketing.

Marilyn Cox is the Vice President of Marketing and CRM at The Second City. What could this impromptu theater group possibly have to do with marketing automation? You will be surprised. When Marilyn saw an opportunity to fix her team's infrastructure and utilize Oracle Eloqua in a new way, the results were quite dramatic. Hear what she has to say about digital marketing leading to the success in her non-traditional marketing strategy.

Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.

Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an internal executive advocate, she began the journey to implement Oracle Eloqua into the organization. Find out what Candice learned in this inspiring podcast.

Jeb Dasteel is the Chief Customer Officer at Oracle, a well-earned title for someone who has dedicated themselves to customer success. During his time at Oracle he has perfected what it means to place customers first. Listen to find out how Jeb's expertise can help you make customer success a central part of your strategy.

Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask - what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave them a deeper look into important accounts. It's possible for your team too, with help from Oracle Eloqua. Listen up!

Digital Marketing Director, Niles Randolph, was recently brought on to build a better lead generation system for Carlson Wagonlit Travel (CWT), a global company that manages business travel and company events. Recognizing that the B2B space is "marketing automation gold", Niles was determined to connect his team's CRM to their Oracle Eloqua instance in order to optimize the platform. Understanding Eloqua's central role helped guide his organization to digital marketing success, and you can do the same!

As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is constantly inspired by change and transformation. It's no surprise then, that her team has some exciting changes coming up.

It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations & Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of the business on a global level. Learn how her career journey helped give her a solid foundation for company transformation.

Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney, Senior Manager of Marketing Systems at DocuSign, helped his team discover new ways to ensure data health and quality. He discusses the steps he took to strategize the clean-up, how they tackled the challenge of standardizing across 7 systems, and what his team has planned next to make their process even more efficient.

"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!

With a track record of 5 years and 50% company growth each year, there is no denying that Mike Braund, Director of Marketing Operations at Tableau, understands the power of a good organizational structure. During the journey to a more centralized structure, Mike and his veterans had their struggles, but were able to overcome them and help Tableau become a well-oiled, much larger, machine.

We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group event. Now you get to hear him share his story in this episode of the Inspired Marketing podcast! With over 12 years of experience at Cummins, Chris has witnessed a reorganization that encouraged others outside of the marketing team to utilize marketing technologies. With a martech stack centered around the powers of Oracle Eloqua, he and his team have increased internal users ten-fold. Talk about a company full of modern marketers!

We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team created their own system utilizing a Key Master and Gate Keeper (yes, Ghostbusters reference), they have managed to skyrocket unique open rates throughout each and every nurture campaign.

It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a blurred line between the two. In her episode of Inspired Marketing, find out how Liz and her team reshaped lead retrieval, appending, and management all while taking advantage of the company's own tools. A 36% increase in revenue after one year of the program proves the program's success.

With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic program that makes email messaging matter. Utilizing the integration between Salesforce and Wiley's Oracle Eloqua instance, you'll be truly amazed to see the time, and money, Carrie's team has saved.

When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport is a fully automated lead nurturing machine, including personalized touches to each individual. It's no wonder you'll find their name on the 2017 Markie nominee list.

Spoiler alert for Modern Marketing Experience 2017: Director of Global Marketing Operations at Avaya, Mike McKinnon, stops by to teach a few acronyms and a lot of lead management tips. Before you hear him speak at the conference, tune in and get the details on how Avaya went from a lead management program of zero to having nurture campaigns across all product levels. Find out how Mike raised the program from zero to a 9% Inquiry to qualified lead rate, 15-20% closed/won rate, and a 60-70% SAL to SQL rate.

You don't submit a Markie award unless you have a kick-butt marketing success story. Luckily, Alena Larson, Director of Demand Generation at Optum, has helped her team build one of the best lead management platforms out there. Throughout her 5 years at the company, Alena has seen the marketing team go from one CRM to six, has scaled down lead routing time from fifteen minutes to four minutes, and has welcomed a lead development team. You really want to hear what she has to share!

MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! This time, Meg Goetsch, Director of Marketing Operations, walks us through a highlight reel of initiatives since her start six years ago as one of the original founders of the MongoDB marketing team. Listen in to learn about how Megan's team's core technologies: Oracle Eloqua, Bizible, Google Analytics and JIRA have revolutionized their approach to data-driven marketing.

"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of the marketing function? Hear a real-world application on how Getty Images uses predictive marketing by way of Mintigo to discover, target, engage and convert customers more effectively through Oracle Eloqua. In this episode of Inspired Marketing, Senior Director of Demand Gen and Marketing Ops and dynamic interviewee Jason Widup enlightens us with specific use-cases for predictive, results and learnings from his experience thus far. Re-implementation of Oracle Eloqua bonus story included!

Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.

Does your company operate in disparate or duplicate marketing automation platforms and CRMs? Good news! You're not alone. Better news! Others have gone through a consolidation process. That roster includes Kyle Johnson, Marketing Automation Lead for the Legal division at Thomson Reuters. Check out this episode of Inspired Marketing and learn how Thomson Reuters is working towards a single, global, and more effective instance of Oracle Eloqua. Plus, hear why Kyle's most excited about what comes after.

Chris Bondus knows how to nurture. As the Senior Manager of Demand Generation at Brightcove, he's using Eloqua to run 24/7 nurture streams that are continuously optimized to deliver a quality buying experience for prospects and quality prospects to sales. Chris stopped by the Inspired Marketing Podcast to share his testimony on the marriage of marketing opportunity with marketing automation. Tune in to learn more!

No marketer wants to air their dirty data laundry, but there's freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of "bad data in, bad data out." Tune in to hear this Data Manager's impressive story highlighting how his team's data inventory ultimately led Medtronic to a set of solid, actionable dashboards that will inspire any marketer.

Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. Hear how her team uses Influitive and Oracle Eloqua to activate their user champions to be advocates in their community and ultimately, multiply MongoDB's marketing engine with small and large acts of advocacy.

Now an Oracle Eloqua veteran, Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. In episode 12 of Inspired Marketing, hear Shane's story on how his team of Eloqua Masters came to be, how they've measured success, and what he would have done differently.

With over five years of experience in Oracle Eloqua, Maria Wilson of Lexmark shares inspiring stories highlighting technical execution details that us marketing geeks love. Hear her account on how an "experience audit" led her team to rethink their customers' journey with the Lexmark brand. She does the Eloqua community proud!

Account-Based Marketing (ABM) has been buzzing around the world of modern marketing for the past year. Joe Quinn, Section Manager for ABM at National Instruments, optimizes his team's marketing efforts by identifying priority prospects and guiding them throughout the entire customer journey. In this episode of Inspired Marketing, let Joe convince you why ABM is a required marketing strategy.

It isn't easy to win a Markie award. It's even harder to win two, but Christine Woodhouse from Eaton has mastered the art of deploying creative marketing campaigns. In this episode of Inspired Marketing, Christine shares her recipe for success for delivering killer ROI using marketing research. Get inspired to collaborate and create!

Every marketer understands the importance of lead nurturing. Taylor Duba, Database Marketer for Laser Spine Institute (LSI), takes it to the next level by combining her mastery of data management with the power of Oracle Eloqua. In this episode of Inspired Marketing, Taylor tells us why LSI put the time into structuring their data for maximum use, which ultimately led to an increase in patient engagement.

Amy Cortez from Insperity has learned to love Oracle Eloqua in its purest form. In this episode, the inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. Hear about the dramatic results now!

Coach Kristin Oelke shares the story of leading DLT's marketing team through transformative change over the past year. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team.

Be inspired to put your audience first with this episode of Inspired Marketing featuring AVP of Marketing Operations at MACU, Joy Horrocks. Joy shares details of their 2016 Markie nominated campaign and other initiatives that support MACU members to achieve their financial dreams. Don't miss out on this seasoned marketer's thoughtful advice on what often seems to be a daunting concept: marketing automation.

Marketing for a professional sports team. Dream job, right? You may know the Chicago Bears as having some of the most spirited fans in the NFL, but it's what's behind the scenes that fuels the pride for their team. Hear how Elaine Delos Reyes, the Director of Fan Marketing for the Chicago Bears, uses marketing automation to engage and inspire fans.

If you and your team dream of winning a Markie someday, here's the podcast for you! Rhonda Wunderlin from Penton stopped by to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led Rhonda's team to win two Markies in 2015 and be nominated for three more in 2016.

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about taking risks and nurturing relationships.

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspiring Marketing to find out! Hear this innovative and passionate marketing leader speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the Oracle Marketing Cloud at the core.