PPC Rockstars

Nils Rooijmans is here to make your business grow and help you get more clients at fewer costs. He talks about how to get started with, or improve, your Search Engine Advertising, Google Ads, and Bing Ads. Not mention PPC Automation via Google Ads Scripts and Search Engine Optimization (SEO). You can Contact Nils at nils@watercoolertopics.com

COVID-19 has driven consumers online and boosted eCommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services this holiday retail season. Today we talk about the Holiday 2020 Insights guide from Microsoft, Google, and more with Lisa Raehsler, Founder of Big Click Co.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.

John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, and Zenith Conference.

Gianpaolo Lorusso is one of the first Italian web professionals who got involved in search engine optimization in late '90. Now he believes in bettering user experience to increase conversions is the last frontier of web marketing. Since then he has been working on several large web projects for some renowned Italian and multinational companies as well as NGO / Non Profit organizations. At the beginning as a marketing manager of one of the leading Italian web agencies and, since 2008, as a freelance professional in web marketing and CRO.

Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Mopp (bought Sept. 2014), Jack Wills and Grant Thornton while in London, UK.

After London, Duane went traveling in Asia for 10 weeks and then came back to Canada and got a job with Unbounce. That job allowed him to work on more PPC landing pages than any marketer in the world. He now lives in Montreal, Canada helping ecom & SaaS brands grow through data, CRO and marketing.

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior. When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans and budgets on track. She also continues to maintain a proficiency in the evolving best practices for CRM, SEO, social media, email marketing, marketing automation and blog writing, and continues to cultivate an active thought leadership role in relevant digital strategy communities

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together.

"Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. Today we speak to Mike Freedman, manger for Paid Search Association. Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche paid search advertising software platforms. Mike also has more than a decade of experience in the non-profit world. He helped develop and managed two national non-profit healthcare organizations, including a trade association and a certifying board. Mike worked for several years as director of communications for the American Heart Association in the Greater Miami area. If you’re working in the paid search industry or you are a student interested in opportunities in the paid search industry, the Paid Search Association is for you. We're just getting started but we promise to work hard to be your constant ally, advocate, and adviser to help you grow and advance in the paid search industry.

AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.

Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.

PPC Pro and Cons: Comparing Working for an Agency  as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.

Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.

All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.

How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.

Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.

Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.

Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.

Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.

PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring.

Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.

David interviews David Rothwell, author of the upcoming book  Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.

Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency.

Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects  the way they capture search queries and how overall platform functionality is affected.
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Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools  as David speaks  with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on location and learned of the announcement.
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Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent.
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Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains.  She also discusses the increased importance of mobile PPC.
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Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI.

Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some  tools for developing a profitable pay-per-click advertising campaign

Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration.

Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.

Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social.

Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs.

Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon.

Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the Co-Founder and VP of Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems. f Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems.

Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC.

Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Understanding the Facebook Account Spend Cap with the online marketing account manager at aimClear Merry Morud.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

Looking back at some recent Google Adwords and Quality Score discussions among the Location3 Media team and the Account Strategist of Direct Sales for Google, Amy Bender.

PPC Commentary and Rockstar Music cover this episode and as we look art some of the commentary from past guests like Guy Kawasaki and Rand Fishkin, along with music that has been featured on the show.

Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us the best route to high-quality low-cost conversions.

Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter with Dynamic Keyword Insertion.

Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns.

Google gives us the 411 on quality score on their site. What is it? Why is it important? What does it effect? How can I improve it? Joshua and Jared welcome a Google insider in Google Account Strategist Amy Bender.

Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder, tackle this question as we relaunch PPC Rockstars.

Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.

David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.

David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some of the unique features of the adCenter platform including ones that are not available in AdWords – like parameter-driven DKI.

BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more.

David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program.

Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method.

On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.

David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising.

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge.

Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google.
Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search.

On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.

David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.

Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers and how 2010 will go even further.

David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference,

We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.

David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.

Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including simple surveys in opt-in forms, Self Esteem And Purchase Behavior and more.

Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker.

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?
Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.

Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.

David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.

David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network.

Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score.

David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.

ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.

AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for.

Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.

Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page.

Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.

Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.

Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC.

Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more.

Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising.

Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists.

David offers some free expert advice on how to improve your Google AdWords campaign.

Guy Kawasaki and his Twitter Tactics

Guest Marty Weintraub discusses Black Hat PPC Tactics.

Is Google Conversion Optimizer the best-kept secret in PPC?

Its the second Drunken PPC Roundtable from SES New York 2009.

Kevin Lee of Did It talks Past and Future PPC with David.

David offers a Live PPC Twitter forum for listeners to ask questions

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match

Find out whether there’s a secret connection between natural and paid search

ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics.

In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:

AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market

High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them

EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.

David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips.