PRSay Houston

Welcome Vannessa Wade, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Vannessa shares about Understanding Messaging and Your Role In It.

Vannessa Wade is the founder and CEO of Connect The Dots PR. Often called an “idea oven” and “branding magnet,” she has been featured in magazines such as Black Enterprise and Fast Company. 

From working on legislative campaigns, to supporting UNICEF, Wade has been able to help brands position themselves in newsworthy and culturally relevant ways. Her contacts span the gamut across the media and influencer landscape.

Wade is as driven about public service as she is about public relations. She volunteers her time and expertise to various civic organizations including Kids Meals and The Sickle Cell Marc Thomas Foundation. She serves as Diversity Chair for PRSA Houston, Executive Director of ColorComm Houston and has spoken at The Texas Conference for Women and presented at NABJ. In 2015, she created a branding series aimed at helping college students learn how to brand themselves. 

Wade is a graduate of the University of Houston.

Connect with Vannessa at:
Facebook: https://www.facebook.com/vannessawade
LinkedIn: https://www.linkedin.com/in/vannessawade

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Bridgett Holden, to PRSay – the podcast of the Houston PRSA Chapter.

On this episode, Bridgett shares about The Journey Through PR and Advice for Upcoming Members.

Bridgett studied Broadcast Journalism at Texas Woman's University (TWU). Her clientele ranges from Fasion, Beauty, Sports, Entertainment, Politics, and Nonprofits. She is a military child and was raised overseas in Kaiserslautern, Germany- Bridgett used to speak German and French. She absolutely loves what she does.

Connect with Bridgett:
IG: @shebridgesmediainc
Twitter: @shebridges_pr
FB: SHE Bridges PR 
LinkedIn: SHE Bridges PR

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter.

On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR.

As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications.

Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives.

Connect with Tala at:
LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter.

On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.

Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.

Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.

Connect with Hailey at:
LinkedIn: https://www.linkedin.com/in/ngocbuihailey/

Connect with Melissa at:
LinkedIn: https://www.linkedin.com/in/melissahauger/

Learn more about the PRSA Houston Chapter, our events and opportunities at

Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Becky shares about The Many Paths A Career in PR Can Take You.

Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending 20 years in leadership positions in corporate social responsibility at financial services companies.

During this time, she served on nearly a dozen nonprofit boards in Michigan and Texas, earning several awards for her efforts and igniting a passion for nonprofit work. After Hurricane Harvey highlighted the region’s significant numbers of homeless pets, she pivoted once more to use her grant-making and community relations skills to help improve the quality of life for pets and people. Today, she is the director of the Gulf Coast Animal Welfare Alliance and has been appointed by the Houston City Council to serve on the advisory board for the city’s BARC animal shelter.

Becky earned a bachelor’s degree in journalism with a concentration on public relations from Stephen F. Austin University, a Master’s in Business Administration from Davenport University in Michigan, and her Accreditation in Public Relations. She has served on the board of directors for Houston PRSA and is a current APR Committee co-chair. 

Connect with Becky at:
LinkedIn: https://www.linkedin.com/in/beckyebest
Website: https://gulfcoastanimalwelfarealliance.org

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter.
In this episode, Jordan shares about Strategic Comms in the Political Sector.

Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic environment. A former White House Press Secretary and congressional staffer, she is plugged into the policy world and 24-hour news cycle to ensure her clients are ahead of what’s to come.

While on Capitol Hill, she created and executed communications campaigns and strategies for a wide range of policy arenas and supported efforts on the House Armed Services Committee. After her stint on the Hill, Rice served as press secretary at the White House Office of Science and Technology Policy, where she delivered on communications strategies supporting over 90 science and technology streams and played an integral role in the COVID-19 international science response.

She graduated from the University of Texas at Austin with a Bachelors of Science in Political Communications and worked in the Texas State Capitol throughout her time in Austin.

Connect with Jordan at:
LinkedIn: https://www.linkedin.com/in/jordan-hunter-rice/
Instagram: @jordan.like.mike
Facebook: Jordan Hunter Rice

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Kaan Camuz and Anh Gilmore, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Kaan and Anh share about Connecting and Informing The Community For The Betterment Of Our Youth.

Kaan Camuz is an educator with nearly 25 years of experience... He studied Electrical Engineering and Education at University of Houston, Sam Houston State University and at University of Texas and proceeded to help establish and work at Harmony Public Schools, where he has found his true passion of connecting communities through informing and educating people. He currently serves as the Chief Public Relations Officer of this great statewide public charter school system and helps spread the wonderful stories of successful young generations to find more community resources and support for thousands of students together with his enthusiastic colleagues.

Connect with Kaan at:
LinkedIn: https://www.linkedin.com/in/kaancamuz/

Anh Gilmore is a School Public Relations Specialist who is dedicated to fostering effective communication and building positive connections within the community. With 12 years of experience in educational communications, she plays an important role in strengthening relationships between schools, parents, students and the broader community. Seeing students and staff thriving and benefiting from shared resources is her motivation and drive.

Connect with Anh at:
Twitter: @AnhGilmoreHTX

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses.

Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New Media Journalism from Full Sail University. Zondra has ten years of experience writing about arts, culture, and several other topics. She also has experience in video production, audio production, and social media management.

Connect with Zondra at:
Instagram, Facebook, Pinterest, LinkedIn, Twitter: @freshmediablog
YouTube: www.youtube.com/@freshmedia713

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Joanne Miceli-Bogash, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Joanne shares about Development of Fundraising Techniques Utilizing Full- and Part-time Catholic Priests.

Joanne has a 20+ year marketing background, Director of Client Services at Sky Marketing Ltd (sampling program through travel industry); PR for Broward Partnership for the Homeless in Ft. Lauderdale; PR for Broward Meals on Wheels, Pantry of Broward, several South Florida athlete-led n/p and on-going for Note in the Pocket, a NC charity which raises awareness of clothing insecurity among school-aged children; PR for Broward Public Library Foundation; Sustaining Member of the Junior League of Long Island and Fort Lauderdale, Houston Rodeo volunteer. 

She is Mom to Aryne, mother-in-law to JT, and proud grandma of Blair (2.5 years old) with a baby boy expected next month. 

Joanne believes we are all our brother's keeper, we have an obligation to alleviate suffering in the world. 

Connect with Joanne at:
Facebook: https://www.facebook.com/joanne.micelibogash
Twitter: https://twitter.com/jmbogash

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media

Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The native Texan and University of Houston graduate spent nearly 10 years in the news business, with 7 years at KPRC-Local 2 (NBC Houston local affiliate) as Assignments Manager/Internship Coordinator, Assignments Editor for NBC Network and as Assistant News Director/Content Manager at KVOA (NBC in Tucson, AZ).

Tamara has been featured on Fox, NBC and CNN as a Public Relations expert regarding various hot topics in sports to corporation down falls. As a Publicist and a Manager, she currently represents NFL and NBA professional athletes, executives, actors, television and radio personalities, corporations and brands. 

Tamara is a member of NABJ (National Association of Black Journalists) and PRSA. 

When Tamara is not working she is spending time with her family, reading, and traveling.

Connect with Tamara at:
LinkedIn: https://www.linkedin.com/in/tamara-washington-bb6b1726/
Instagram: www.instagram.com/boomtamara
Twitter: https://twitter.com/BoomTamara

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Anne shares about Communicating in the Roaring 20's.

Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public disclosure, issues and reputation management, crisis communications, channel strategy and brand communications. Anne recently made the switch from the energy industry to the defense industry where she holds the role of Sr. Director, Employee Engagement and Internal Communications for Elbit Systems of America. She is also president-elect of IABC Houston.

Connect with Anne at:
LinkedIn: www.linkedin.com/in/annehedrich

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Samantha Humphrey, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Samantha shares about Building Communities.

Samantha Humphrey is the 31-year-old Director of Economic Development and Grant Management for Chambers County, Texas. She is responsible for managing $40 million in state and federal grants for the County, promoting economic and community development and serving as the County's Public Information Officer. In her spare time, Samantha donates her skills to a variety of nonprofit and community development endeavors, including the Texas GATORFEST, H-GAC Local Development Corporation, Anahuac Youth Sports Organization Basketball Board of Directors and the Double Bayou Civic Club. She is an elected Trustee of the Anahuac Independent School District Board of Trustees. She has spoken to statewide audiences about grant management and was honored, along with her amazing staff, as the 2021 Anahuac Area Chamber of Commerce Persons of the Year.

Samantha earned her Bachelor of Science in Public Relations from The University of Texas at Austin in 2013 and is currently working toward her Master of Public Administration at Lamar University. She is a certified Professional Community and Economic Developer and Construction Purchaser.

She has been married to her husband, Justin, for eight years and together they share three children: seven-year-old Wylie, four-year-old Hank and one-year-old Max.

Connect with Samantha at:
LinkedIn: https://www.linkedin.com/.../samantha-humphrey-pced.../
Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.
PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kristyn Hunt Cathey, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Kristyn shares about Taking the Leap: Transitioning from a Team of One to a Team of Many.

Kristyn Hunt Cathey, APR is the Director of Communications for Goose Creek CISD. Before coming to the district, she served for 12 years as the Media/Communications Specialist for Port Arthur Independent School District, where she served in a one-person role. She began her professional career in 2004 as a lecturer of Communications at Lamar University, where she remains as an adjunct. 

In addition to her jobs, she serves on various committees throughout her community and beyond, including Houston PRSA, Houston Metropolitan Chapter of Delta Sigma Theta Sorority, Inc., Texas School Public Relations Association, and the National School Public Relations Association. She is currently the Houston-Beaumont Area Vice-President for TSPRA and earned the coveted Accreditation of Public Relations in 2022. She was honored to serve as part of the inaugural class of the Southeast Texas 40 Under 40 and the National School Public Relations Association 35 Under 35; both in 2014. 

Connect with Kristyn at:
LinkedIn: https://www.linkedin.com/.../kristyn-hunt-cathey-apr.../
Facebook: https://www.facebook.com/KHCathey/
Twitter: @Kristyn1203

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Lee Vela, to PRSay – the podcast of the Houston PRSA Chapter.
In this episode, Lee shares about Public Affairs.

Lee Vela is VP of Public Affairs of Clear Channel Outdoor. He has had 50 years in the public relations/public affairs industry working in agencies, governmental agencies, and corporate.

Connect with Lee at:
Facebook: https://www.facebook.com/lee.vela.54
Twitter: @LeeVela123

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter.
In this episode, Jonathan shares about Media Relations.

Jonathan Diamond is the business editor at the Houston Chronicle.

Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los Angeles Business Journal, leading it in 2016 to 16 national and regional journalism awards.
Jonathan holds a bachelor’s degree from Boston University and a master’s in public policy from UCLA.

Connect with Jonathan at:
LinkedIn: https://www.linkedin.com/in/jonathan-diamond-7016228
Twitter: https://twitter.com/jdiamondLA

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kacey Wilkins, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Kacey co-presents with consultant, Alexis Vargas, about the campaign: Powered For Good, Powered On For All Texans.

Mrs. Kacey Wilkins serves as the Manager of Communications and Marketing for HARC. Throughout her career, Mrs. Wilkins has always had a passion for strategic thinking and creative communication. With over twenty years of experience in the nonprofit sector, she has managed many projects, from strategic planning to event planning, fundraising initiatives, and communication campaigns. Mrs. Wilkins helps organizations from across a broad spectrum create effective messaging to increase their impact.

Before joining HARC, she managed outreach and programs as Director for the Urban Land Institute in Colorado. Most recently, she worked in community outreach and education for The Woodlands township’s Environmental Services Department and provided marketing services for Meals on Wheels.

Mrs. Wilkins graduated from the University of Colorado, Denver with a Master of Urban and Regional Planning. She obtained her Bachelor of Arts in Journalism, with an emphasis in Public Relations and Strategic Communications from Texas A&M University, and recently obtained a Certification in Digital Marketing from Rice University. Mrs. Wilkins is a member of the American Planning Association (APA), the Diversity Action Alliance, the International Society of Sustainability Professionals (ISSP), and the Public Relations Society of America (PRSA). She currently serves on the board of the Bayou Land Conservancy and coaches basketball and soccer for the YMCA of Greater Houston.

Connect with Kacey at:
LinkedIn: https://www.linkedin.com/in/kaceylwilkins/

Alexis Vargas (Consultant):
LinkedIn: https://www.linkedin.com/in/latinxpublicist/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career.

Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the University of Houston and a bachelor’s degree from the University of Texas at Austin in studio art. She is an active part of her community and enjoys sharing with residents and visitors everything that North Houston has to offer.

Connect with Tiffany at:
LinkedIn: https://www.linkedin.com/in/tiffanymarascio/,
Facebook: https://www.facebook.com/tiffanymarascio1/,
Instagram: https://www.instagram.com/tiffanymarascio/,
Twitter: https://twitter.com/tmarascio

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Philip Immenschuh, to PRSay – the podcast of the Houston PRSA Chapter.
In this episode, Philip shares about New, Emerging Things Happening in Public Relations.

Philip is a recent Marketing graduate from The University of Oklahoma with experience in annual giving and a passion for entrepreneurship. As a member of the university foundation's annual giving team, Philip has developed strong communication and organizational skills. His background in marketing and drive to succeed have fueled his desire to start his own business. Along with a group of friends, he co-founded a document editing software startup where he has gained experience in product development and market analysis. Looking to leverage his skills and experience to make a positive impact in a dynamic and challenging work environment.

Connect with Philip at:
Instagram: @philipimmenschuh
LinkedIn: https://www.linkedin.com/in/philip-immenschuh-6a82981b5
Lawma is a Document Revision software currently being developed to solve workflow inefficiencies.

Lawma LinkedIn page: https://www.linkedin.com/company/lawma-one/

The developers are Anthony, Marc, and Justin, and Philip leads PR efforts and customer acquisition.

Anthony:
https://www.linkedin.com/in/anthony-immenschuh
Instagram: @anthony.immenschuh
Marc:
https://www.linkedin.com/in/marc-hanna-913551192
Instagram @mhanna112
Justin:
https://www.linkedin.com/in/justin-santos-a36ab4191
Instagram @stinsan

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Milka Horst, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Milka shares about Storytelling & Communications.

Milka was born, raised, and educated in Puerto Rico. She left the island to continue her education in Spanish Language Broadcasting at Florida International University in Miami. Milka's journalism career started in 2001 in Washington DC as an intern covering the 9/11 attacks with Telemundo Network. Later on, she joined the Telemundo Network team again, this time in Miami, as an Associate Producer. After leaving Miami, she joined Univision Online national team as the Online Editor for Univision 45 in Houston. Motherhood shifted her priorities, and pivoted her career to education and taught advanced Spanish at the high school level for 11 years. 

Wanting to return to communications, but not journalism, Milka pivoted again into Marketing, specifically as a freelance social media strategist for small businesses. She fell in love with creativity, design, and digital storytelling again. Milka joined her current team at The Spears Group, a medium-sized communications firm based in New Orleans, as a PR Specialist. She has been able to serve government agencies (local and statewide), large non-profit organizations and foundations, private companies in the banking fields, and at music and food festivals produced by her team. 

Connect with Milka at:
Instagram: https://www.instagram.com/milkagizele/
LinkedIn: https://www.linkedin.com/in/milka-gizele/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Ramona Crayton, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Ramona shares about The Importance of Transit Communication and Public Relations.

Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change Management. Interesting Fact: She spent 3 years in Iraq during Operation Iraqi Freedom as a civilian contractor. Ramona loves to travel and fitness.

Connect with Ramona at:
www.linkedin.com/in/harrietramonacraytoncmp-a1124a13
https://www.facebook.com/ramona.crayton.50

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Crystal Williams, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Crystal shares about Knowing How To Use Your Voice In The Organization.

Crystal is a professional with over 23yrs of experience in Frontline and administrative communication. Her super power consists of being able to simplify complex information and effectively communicate. Crystal is a non-profit Leadership professional with experience in CRM.

Connect with Crystal at: https://www.linkedin.com/.../crystal-williams-creative...

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Vivianna Wang, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Vivianna shares about How to Establish a PR Bridge Between USA and China.

Vivianna, Ceo and founder of Joykom media LLC, has been working for local media several years in the Chinese community, hoping to establish a bridge between USA and China, and get a win-win result.

Connect with Vivianna at: Joykommedia.com
Instagram: vblackswanw

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Ashley Small, to PRSay – the podcast of the Houston PRSA Chapter.

In this episode, Ashley shares about Lessons on Leadership.

There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world.

In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. Since then, she has launched a boutique PR and digital marketing agency, Medley Inc., and has worked with organizations such as Major League Baseball, AT&T, The City of Houston and The Rose Houston to meet their marketing goals, specifically geared towards African American and Latino consumers.

A Google AdWords certified specialist, Ashley has been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX, and more as an expert in business, technology, social media, and public relations. She is an alumnus of the Goldman Sachs 10,000 Small Businesses program and Leadership Houston as well as one of Houston Business Journal’s 2018 40 under 40 leading professionals and the 2019 Greater Houston Partnership HYPE Impact Business Leader award winner. In 2021, she was named a Woman in the Fast Lane by the Greater Houston Women’s Chamber of Commerce.

Through her work in the community, she has educated and trained more than 5,000 girls and budding entrepreneurs in the areas of technology, social media, and leadership development.

Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyrsmall/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kristina Michel, to PRSay – the podcast of the Houston PRSA Chapter.

On this episode, Kristina shares about her Journey From H-GAC To Auckland.

Kristina Michel is a communications and public relations professional with 14 years of experience, primarily in the higher education, healthcare, and government sectors. 

Kristina's areas of expertise include: copywriting, editing, speechwriting, media relations and crisis communications management, strategic communications planning, executive communications, internal communications, reporting and analytics, and marketing. She has a Bachelor of Arts in Communications - Print Journalism from the University of Houston and is a member of the Public Relations Society of America and the International Association of Business Communicators. Kristina is PRSA-certified in Organizational Leadership and Crisis Communications. 

Previous organizations Kristina worked at include the National Pharmacy Technician Association, the University of Houston, and Houston Methodist Willowbrook Hospital. Her most recent role has been as senior writer & editor at the Houston-Galveston Area Council, but in mid-February 2023, she will be moving overseas for a job opportunity in Auckland, New Zealand. 

Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristina-michel/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Monica Pohl, to PRSay – the podcast of the Houston PRSA Chapter.

On this episode, Monica shares about the Seasons of PR: DEI, WIT, and Remote Work

Serving in the Manager role at Golin, Monica Pohl plays a major role in understanding the vision and objectives of clients and determining the appropriate actions to help said clients achieve that vision/goal. For Monica, securing media coverage and working with each client to take pride in providing the best plan for them is the most rewarding part of the role. For her clients, she leads different business divisions such as corporate/crisis communications, high profile events, vehicle electrification, electric vehicles, advanced driver assistance systems, renewable energy, and space. Through her commitment to the position, she has helped Golin improve her client’s ability to make informed, thoughtful decisions by providing her counsel and expertise. She’s passionate about DEI and ESG initiatives. 

While Manager is her primary job function by day, Monica also enjoys being outside in nature hiking, going on adventures with her dog, and brushing up on her foreign language skills through travel as she speaks 3 languages (English, Spanish, & Cambodian/Khmer).

Connect with Monica on Instagram and LinkedIn: @monicalypohl

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Danielle Clark, to PRSay – the podcast of the Houston PRSA Chapter.
On this episode Danielle shares about her journey and customer service for K-12.

Danielle Clark, APR is the Chief Communications Officer for the Harris County Department of Education. In this role she oversees communications, marketing, client engagement and technology for the educational service provider, its 15 Head Start campuses and 4 special schools. Danielle has almost 24 years of experience in school communications in urban, suburban and rural school districts, with a background in journalism and advertising. Danielle is an active member of the National School Public Relations Association and Public Relations Society of America and has worked in four districts in four states. In 2017, Danielle earned her Accreditation in Public Relations and was named one of four NSPRA front-runners in the country. She is currently the Texas School Public Relations Association APR Chair.

Connect with Danielle on Instagram: @DBClarkPR and LinkedIn: https://www.linkedin.com/in/danielle-clark-apr-92a2a67/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Emily Conklin, APR, CPC. Emily is the Director of Communications and Community Partnerships for Sheldon ISD. 

She has worked in school public relations for 18 years serving school districts in the Houston and Dallas Fort Worth regions. She holds a master of arts in communication from Tarleton State University and a bachelor of arts in mass communications from Texas State University. 

As the daughter of two public school educators, Emily is a proud advocate for public education. She is passionate about public relations and actively looks for ways to give back to others who are just starting in the field.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America!

Ty combines his love for creativity and knowledge of various industries to execute client needs in effective and unexpected ways. Some of these industries include: public health, non-profit funding, renewable resources, retail, event planning, powersports, government entities, and hospitality.

As an Integrated Communications Supervisor, he strategizes with our team and clients on the best ways to make their message resonate with the target audience all while managing campaign deliverables. He also holds valuable media relationships with reputable outlets on both a local and national scale.

Ty graduated from the University of Houston with a BA in Media Production and Spanish minor. Because of his background in non-profit organizations and expertise in the Spanish language, Ty is key in relating to the growing Latino market.

Tune in to this episode to learn more about Ty and be sure to connect on LinkedIn - https://www.linkedin.com/in/ty-meza-hughes-b21582a7/ 
and Instagram -  https://www.instagram.com/thisoneguyty/ 

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is an analytical thinker that has a proven track record of developing successful social media plans, content creation and management ideas, effective media monitoring, concise trend spotting, creating pitches, conducting website updates, and making Canva based graphics.

As well as established key strategies that thrive in any company environment such as the execution of external and internal marketing techniques.

When Leslee is not working within the PR field you can find her taking photos, volunteering, teaching bible study, and learning new tricks of the trade!

Tune in to this episode to learn more about Leslee and be sure to connect on LinkedIn - https://www.linkedin.com/in/lesleeh/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Robyn Egbert, Outreach Coordinator. Robyn Egbert is a Strategic Communicator with a background in business development, relationship-building, public outreach, digital marketing, and social media campaign management. Beginning her career as a geophysicist, she made the transition to communications in 2016 where she pursued her Master of Arts in mass communication at the University of Houston.

In this episode, Robyn shares her passion for engaging organizations with their communities, and what that is like post-pandemic compared to previously.
Tune in to this episode to learn more about Robyn and be sure to connect on LinkedIn-https://www.linkedin.com/in/balabanrobyn

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche.

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Cynthia Murga, Director of PR & Social Media. Cynthia Murga is a communications professional and Public Relations strategist with more than 10 years of experience in both the general and Hispanic markets. She specializes in strategy development and project management and is always identifying the best ways to provide an integrated marketing approach to achieve success.

In this episode, Cynthia shares about how social media has evolved as a whole and how we as PR professionals can utilize it to help humanize our businesses and brands. Tune in to this episode to learn more about Cynthia and be sure to connect on LinkedIn - https://www.linkedin.com/in/cynthiamurga/

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche.

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Ross Winkler, Director of Government Relations & Public Affairs for Winkler Public Relations. 

Ross shares his expertise in engaging stakeholders and the importance of communicating and meeting stakeholders where they are at. His work with lawmakers in the government sector brings great value to his clients.

In this episode, Ross and Veronica chat about his journey in public relations and his path to Winkler Public Relations. 

Be sure to connect with Ross on LinkedIn - https://www.linkedin.com/in/Ross-winkler

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Mike O’Neill, Director of Public Relations for TDECU, the largest credit union in Houston. Mike spent nearly 25 years in television news in markets both very small and very large. He transitioned into corporate communications a little over five years ago.

In this episode, Mike and Veronica chat about the art of creating a great hook for your press release and the importance of building trust with media. Mike also shares the importance of clear and concise writing when putting together a press release, and the importance of AP Style.

His advice for people beginning their careers or making a change is to remember that skills can be taught, but knowledge is key, and remember to be nice to everyone because you never know where those connections will take you.

Be sure to connect with Mike on LinkedIn - https://www.linkedin.com/in/mikeoneill2348/

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Laci Theriot, APR, is the Marketing Communications Advisor for Univar Solutions.

Laci is an experienced 10-year veteran in marketing and communications with a demonstrated history of producing solid results and working in various industries. She is a strong leader skilled in external communications, digital marketing, project management, content development, public relations, sponsorships, community relations and partnerships, donations, advertising, marketing analytics and CRM, website management, social media management, media relations, event management, and corporate and regional marketing.

She is a PRSA Houston chapter board member and assembly delegate of PRSA Houston chapter.

In this episode, she shared about her position and how she is able to work with the media and cultivate connections to share the great work of her company and how to obtain strategic visibility.

Laci discusses the many benefits to earning the APR accreditation and some insight for members of the chapter who are considering making that step.

You can find Laci at https://www.linkedin.com/in/laci-theriot.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Susan Ann Schmaeling, APR, President/CEO of Susan Schmaeling Public Relations. Susan shares her expertise in working in the non-profit and the cultural arts space.

In this episode, Susan shares her journey in public relations and how she got her start as a copywriter in an advertising agency, before moving to Austin. In 1989 Susan moved to Houston and continued to tell the great stories of the arts in her various roles. She is a natural storyteller and has used her talents and skills to support some amazing organizations.

In addition, Susan has been a huge supporter and volunteer for the Houston chapter of PRSA. Tune in to this episode to learn more about Susan and be sure to connect on LinkedIn - https://www.linkedin.com/in/susanschmaeling

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche.

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Today’s guest is Priscilla Tinsley, Americas Public Relations Lead for AVEA. Priscilla has had an amazing career in public relations and used all of her hands-on experiences to inspire and guide PR students at the university level. After eight and a half years teaching, she has transitioned back into the work force.

In this episode Priscilla shares her career journey and the great value PRSA has had in her career.

Be sure to connect with Priscilla on LinkedIn - https://www.linkedin.com/in/priscilla-tinsley-1a7b6815.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Valonia Walker, APR, is the Chief Communications Officer in Hempstead ISD. She is a one-person shop and is gearing up the start of school!

Valonia is a high-energy school communications pro and attributes much of her success to mentors she has had and her passion for life-long learning.

In this episode Valonia shares how she found her way to public relations in college, and with being active in PRSSA, found a love for the profession.  She has gone on to have a successful career with several organizations and has earned her APR accreditation.

You can find Valonia at https://www.linkedin.com/in/valoniawalker. Be sure to connect with her.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. 

Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Dennis Nuss, APR, is the Director of Media Relations and Crisis Communications for ConocoPhillips.

He has 25 years of experience implementing strategic communications plans for Fortune 500 companies, with a deep background in oil and gas and chemicals.  An expert in media relations, crisis communication and stakeholder engagement, he has an expansive history of delivering high quality results to protect and enhance brand and reputation and drive value for the businesses he has supported.

Dennis holds a Bachelor and Master of Arts in Communications from the University of New Orleans.  He is an accredited member of the Public Relations Society of America and past president of the New Orleans chapter, served on the PRSA Corporate Communications Section’s executive committee for three years, and is currently an assembly delegate for PRSA Houston.  Dennis is also a member of the West Houston Leadership Institute Class of 2017 and held local public office for five years in Louisiana.

In this episode, Dennis gave us a deeper dive into the oil and gas industry and why its important to keep ongoing stories relevant throughout relations with the media. He also talks about the opportunities available throughout PRSA and the importance of mentoring members just starting out in the business. 

You can find Dennis Nuss at https://www.linkedin.com/in/dennisnuss.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

John Sweney is Co-founder, President, and CEO at Brookwoods Group.

As CEO, John Sweney is primarily responsible for company direction, client services, professional recruiting, strategic consulting, and team development at Brookwoods Group. Before founding the firm with Mike Stargel, he gained experience in the marketing and communications disciplines as public relations manager at Compaq, public information officer for METRO, executive speechwriter for IBM, advertising and public relations professional for General Electric, press secretary to the Mayor of Providence and news radio anchor. He has been active in the Houston community, acting as a president or board member of various professional groups, nonprofit organizations, and committees. In 2016, he was named CEO Communicator of the Year by the Public Relations Society of America.

John talked about how his career in corporate public relations brought him to building a highly successful

You can find John Sweney at https://www.linkedin.com/in/johnsweney.

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

Misha McClure is Co-founder, President, and CEO at Brookwoods Group.
Misha is a Brand Strategist who believes building strong community collaborations is key for optimizing exposure to grow your personal and professional brands.

Misha has spent over a decade in the community relations and PR arena and has built strong community collaborations that she uses in her current role as Director of External Affairs for Comcast – Houston Region. In addition to her extensive PR and community relations experience, Misha is a trained journalist and social media guru. McClure currently serves on the Easter Seals of Greater Houston Board. Other affiliations include the Public Relations Society of America – Houston chapter, Corporate Community Relations Council, and the National Association of Black Journalists.

Misha talked about her career and her passion for working with non-profit organizations. She also discussed how digital equity has changed drastically during the pandemic and how Comcast pivoted and was on the front line of that effort.
You can find Misha McClure at https://www.linkedin.com/in/mishalmcclure.
PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.
Priyanka Agarwal is a public relations and online reputation management expert with over two decades of experience in diverse industries and markets. 
She is the founder and president of Brainjog Communications, a company specializing in online reputation management. Priyanka serves as the public relations consultant for J Turner Research, the leading market research company in the apartment industry. With her team of 17 writers, she has responded to 175,000+ online reviews in the apartment industry over the last four years.
Priyanka has extensive knowledge about the importance of actively managing a company's reputation and strategies for effectively building your brand by monitoring your online presence. She has coined the Four P Rule to address challenging situations such as trolls and fake reviews.
In her career, she has worked with public relations agencies and consulted for technology companies such as Microsoft, Hewlett Packard, and Nortel Networks, among other others. She has also served as the Director of Communications and Alumni Relations at The Regis School of Sacred Heart in Houston. 
Priyanka is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master's degree in public relations from the Jack J. Valenti School of Communications, University of Houston.
In this episode she talked about her public relations experience rooted in her home country, India. From her journey from agency to corporation and back to agency work, along with her path to earn her Master’s Degree, start a family and her innovative road into entrepreneurship.
You can find Priyanka at https://www.linkedin.com/in/priyankag77.
PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn - @veronicavsopher. 

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.

For more than 25 years, crisis communications expert Gerard Braud (Jared Bro) has helped leaders on five continents with crisis communications plans, crisis media training and crisis communications drills.

In 2020, he also became the founder of a new crisis communications software platform, known as SituationHub.com
Gerard’s path into communications started when he was an award-winning television reporter. You may have seen him on CBS, NBC, CNN, HLN, or The Weather Channel.
His passion is helping companies protect their revenue, reputation, and brand by being prepared.

In this episode of PRSay we talk with Gerard and how his career path led him to a phenomenal place of being on the forefront of crisis communication and how it has evolved.

He invented SituationHub (situationhub.com), the first of its kind software that can automatically write a news release during a crisis, in 3 to 5 minutes. He believes that when companies communicate fast and effectively, they preserve their revenue, reputation and brand.

Gerard also explains his formula and how he likens crisis communication to a recipe and what you need to do, specifically, in a crisis and how to effectively communicate to your audience.

You can find Gerard (Jared) on social media:
www.linkedin.com/in/gerardbraud, www.twitter.com/situationhub, https://www.youtube.com/channel/UCDi6rSCNLHwK9yvpl6tu9kg

PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility you strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn - @veronicavsopher. 

On this episode of PRSay, the podcast of the Houston Chapter of the Public Relations Society of America, Meagan Coughlin, Director of Communications of the Houston-Galveston Area Council (H-GAC), who shares about the dynamics of working in leadership in government communications.
The Houston-Galveston Area Council (H-GAC) is the region-wide voluntary association of local governments in the 13-county Gulf Coast Planning Region of Texas. The organization works with local government officials to solve problems across the area. 
A native Mississippian, Meagan leads the organiza­tion’s strategic communications for an area of more than 7 million people. Meagan’s nearly 20 years of public relations experience expands from the nonprofit, higher education, and government sectors.
She joined PRSA-Houston Chapter in 2017 and prior to arriving in Houston, she worked as the director of international communications and protocol for Mississippi State University’s International Institute. She is a Mississippi State graduate with a degree in communications.
In this episode, Meagan also talks about the many benefits of having the APR (Accreditation in Public Relations) status, which she earned in 2014.
In addition to serving as PRSA Houston's president, Meagan is a graduate of the Leadership Houston signature program and currently pursuing her master's of public policy and administration at the University of St. Thomas.
You can find Meagan LinkedIn at https://www.linkedin.com/in/meagancoughlin.
Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 
PRSay is brought to you by Veronica V. Sopher, Public Relations.

On this episode of PRSay, the podcast of the Houston Chapter of the Public Relations Society of America, Terri Larson, APR, Principal at Larson Communications & Consulting, shares her “meandering path” from journalism to public relations.

As a passionate storyteller, Terri talked about her ability to capitalize on her ability to get information and how this quality gives her a voice and creates equity. This is one of her core principles that she is able to bring to the table.

Terri also talks about the great benefits of being a member of PRSA and how it builds bridges to others in the PR space and gives her more opportunities to learn.

She leaves us with the message: “make mistakes – learn from them of what to do and what not to do in the future.”

Terri earned her bachelor’s degree in radio and television at Stephen F. Austin State University and an MBA at the University of Phoenix. 

You can find Terri on LinkedIn at https://www.linkedin.com/in/terrilarson.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

On this episode of PRSay, the podcast of the Houston Chapter of the Public Relations Society of America, Laura Frnka-Davis, APR, shares her successful journey into solopreneurship. In 2018, after a successful career with several organizations, Laura took a leap of faith and launched LFD Communications.

Laura shares the many rewards and benefits of running a solo business and also shares some the challenges that naturally come up in this business model. She has learned to balance the two and celebrates her ability to maintain relationships with clients.

Laura attributes her ability to authentically connect with potential leads to her membership with PRSA and the strong professional network membership brings. She highly encourages others to learn how to leverage those networks to grow their businesses. 

Be sure to connect with Laura on LinkedIn and learn more about LFD Communications at www.lfdcommunications.com.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Isidro Reyna APR, Senior Communications Specialist for NASA to PRSay - the podcast of the Houston Chapter of the Public Relations Society of America.

Isidro is one of the chapter's past presidents and shares his thoughts on the value of PRSA membership and how it has helped him in his career. He also encourages members to leverage their membership to develop synergistic working relationships with other members, and to give back to the PR profession by working with interns and young PR professionals who are eager to learn. 

In his role at NASA, he works with several groups to support strategic media relations, communications and leadership development. He believes in strong community engagement and values the work that NASA does to create opportunities for all stakeholders to benefit from all NASA has to offer. 

Be sure to connect with Isidro on LinkedIn @isadroreyna, and say hello at our next in-person event.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome LaRahia Smith, Communications Director, University of Houston, College of Liberal Arts and Social Sciences, to PRSay - the podcast of the Houston Chapter of the Public Relations Society of America.

LaRahia is the chapter Vice President and shares the importance of membership in PRSA and the value it has brought her throughout her career, which started in the Austin area. When she moved to Houston, she knew that connecting with PRSA in her new market would benefit her moving forward. LaRahia is passionate about supporting membership engagement, mentoring and supporting the local PRSSA chapter.

LaRahia also shares her work as a master’s degree student, that includes DEI in public relations, and the impact on the social justice space.  She partnered with a local advocacy group and studied how they used communications to advance their efforts and their messaging. LaRahia emphasizes the importance of listening to the community and how successful organizers leverage listening in their communications strategy. This is a great conversation of how we can all learn from each other.

Be sure to connect with LaRahia on LinkedIn @larahia, and say hello at our next in-person event.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kami Huyse, APR, with Zoetica Media, and the founder of the Houston Social Media Breakfast, to PRSay - the podcast of the Houston Chapter of the Public Relations Society of America.

Kami shares her journey as a communications professional and has seen the evolution of social media and its impact on community engagement for brands. Kami offers insight into connecting with your community and knowing where they are and where they are moving to on social media. She shares that a good brand follows their community to stay connected. Kami believes that marketing and PR must work together to have a strong social engagement strategy that brings value to a brand’s community.

Kami brings great insight into the social media space, why we need strong content and how to show up authentically online. She would love to connect with other members on LinkedIn, so be sure to follow her @kamihuyse. Kami is also the founder of Smart Social Secrets.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Mary Beth Bassett, Senior Public Relations Manager, Visit Galveston to PRSay - the podcast of the Houston Chapter of the Public Relations Society of America.

Mary Beth is an experienced public relations professional with a demonstrated history of working in crisis communications, editing, journalism, and media relations.

She shares with us her wealth of knowledge and the unique opportunity for public relations in the travel and tourism industry.

In addition to Mary Beth’s vast experience in public relations, she prides her position with living in and loving the city of Galveston.

She is currently serving on the PRSA Houston Board of Directors.

Be sure to connect with Mary Beth on LinkedIn - https://www.linkedin.com/in/mary-beth-bassett-a4b1bb80/

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Lis Harper, APR, with Medley, Inc., to PRSay - the podcast of the Houston Chapter of the Public Relations Society of America.
Lis has a passion for data and uses it to design communication strategies for clients. This becomes the blueprint for share those brands’ stories and creating compelling content that drives the brand’s mission. We can all use a little more strategy in data to feed our PR strategies! Lis shares her background and journey, and emphasis the importance of networking within the profession. She values her membership in the Houston Chapter of PRSA, and wants to build that network. Be sure to connect with Lis on LinkedIn – www.linkedin.com/in/lisharper/.
Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 
PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Julie B. Fix, our chapter’s only member of the College of Fellows to PRSay, the podcast of the Houston Chapter of the Public Relations Society of American. Julie shares her journey as a communications professional and how she supports university students in getting hands-on experience. After several successful career moves, she moved into the academic space to help grow future PR leaders. 

Julie emphasis the need for young professionals to grow their professional network and to mind their professional development, as these are key elements to growing in the profession. She is a valuable PRSA mentor and has a passion for seeing members pursue accreditation and with 20 plus years’ experience to apply for College of Fellows. 

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

On this episode of PRSay, the podcast of the Houston Chapter of the Public Relations Society of America, Juan Alanis shares how important creative content is to growing your brand and reach.

Juan is the Founder and Chief Content Officer of Market Street Consultants. He is a former print journalist in both the Spanish and English language spaces, who later moved into the nonprofit space before opening his own specialty agency. As part of the pivot that many of us have had to do during the pandemic, Juan found that companies and nonprofits needed more support with their digital marketing.

He attributes his engagement with PRSA as part of his success in growing his strong professional network, and Juan believes that a strong network is key to collaborations and business opportunities. He encourages members to focus on authentic relationships. 

Be sure to connect with Juan on LinkedIn and learn more about Market Street Consultants at www.marketstreetconsultants.com.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome the PRSA Houston Chapter President, Felicia Perez, to PRSay – the podcast of the Houston PRSA Chapter.

On this episode, Felicia shares her journey that started in the newsroom and has led to FAR Public Relations, her own PR firm. She offers insight into the art of pitching stories and how to ensure your story will rise to the top of the pitch pile. Felicia works with the media on a daily basis and knows how they process through the many PR pitches they receive, and she shares her tips with listeners.

In addition to running her own firm, Felicia also teaches public relations at the University of Houston, her alma mater. Her students get an opportunity to hear from a pro who has worked on both sides of the desk.

As the PRSA Houston Chapter President, she is passionate about helping members make connections so they can grow in their profession. She believes in networking so members create opportunities and collaborations. Connect with Felicia Perez on LinkedIn.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Saki Indakwa to PRSay – the podcast of the Houston Chapter of the Public Relations Society of America.
On this episode, Saki shares how leadership in PRSA can truly grow your network, help develop your leadership skills and create opportunities for your professional development. She has grown as a professional in the PR space and attributes a great part of that growth to her role in various leadership positions in the organization.
She encourages everyone to attend in-person events, conferences and other local, regional, state and national events to grow their network and learn from peers. Be sure to connect with Saki on LinkedIn.
 
Learn more about the PRSA Houston Chapter, our events and opportunities at
 www.prsahouston.org. 

PRSay is brought to you by Veronica V. Sopher, Public Relations.

Let’s connect with Catherine Burch Graham, MS, APR, on the first episode of PRSay - the podcast of the Houston Chapter of the Public Relations Society of America.
On this episode, Catherine shares her journey starting out as a journalist and moving into public relations, her true calling. She is now a public relations professor and shares her years of experience with up-and-coming communications professionals. Catherine believes in the power of mentoring and networking! She is passionate about DEI and creating opportunities for marginalized groups to grow in our profession, especially those with disabilities.
Catherine is excited to connect with fellow PR professionals, so be sure to connect with Catherine Burch Graham, MS, APR on LinkedIn.

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRSay is brought to you by Veronica V. Sopher, Public Relations.

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