Business Brain Rewire

It's easy to get lost in complexity as a purpose-driven entrepreneur trying to solve a problem and make an impact. But simplicity is actually the key to reaching your goals. In this podcast episode, I delve into why simplicity is more strategic for your business and for your customers—it's where financial sustainability and impact reside.

Here's why simple is more strategic:
At the heart of every successful business are a couple of fundamental building blocks: Core Messaging and a Working Sales Funnel. Every single product/service you offer needs these building blocks in place.

I always say: "Every offer is a business."

This means that each product/service or "offer" you sell is its own mini business, and it requires its own core messaging, sales funnel, and operation.

So, you can imagine how difficult it is to start or scale up two or three products/services simultaneously. It's like trying to grow two or three complex businesses at a time. This is only possible with a large budget and well-established and managed team that has already validated its first core offer, messaging, sales funnel, and operation.

For social impact startups, constraining to just one offer, your core messaging, and 1-2 sales funnels are critical. This will require that you let many things fall away that you would like to have in place (like a podcast, a social media presence, or "thought leadership.)

It requires decision-making and constraining even when it's hard.

Simplicity has another strategic effect. It calms your nervous system, which sharpens your problem-solving abilities. By streamlining your focus, your brain will naturally be better at evaluating and taking action to hone your messaging and sales funnels.

Your founder brain truly works more effectively when it's leaning toward simplicity. Remember, when in doubt, simplify. Simple is not just better—it's strategic.

Tune into the full episode for more insights into using the power of simplicity inside your sustainable business.

In this episode, you’ll learn:
> Why too many KPI’s is the death of your business
> Why narrowing down to a signature offer and 1-2 sales funnels will grow your company
> The neuroscience behind simplicity and why it’s so powerful for your brain
> My business model and sales and marketing tips for using simplicity to maximize revenue

Mentioned in this episode:
Learn more about working with Kari: dobusinessbetterschool.com/coaching

Improving decision-making will help you cut your to-do list in half while increasing your income as a purpose-driven entrepreneur.

Unfortunately, accelerator programs and the entrepreneurial ecosystem are not teaching founders this fundamental CEO Skill Set. That's why we help founders form solid decision-making skills here at The Do Business Better School.

Remember, your business is essentially a series of choices. And indecision is the death of your business.

If you're seeking a different outcome in your business, the best next step is to decide on, commit to, plan, and follow through on your new course of action. 

In this episode, I discuss the three decision-making steps and how to filter unnecessary decisions from necessary ones.

Founders often spend a lot of time contemplating the right way to do something when it's actually unnecessary to reach their goal. Worse, this distracts them from the true needle movers.

If you are a purpose-driven founder and you find yourself in any of these scenarios, this is a must-listen.

In your head, thinking about the best way to do something

Second-guessing your niche, messaging, marketing, model or anything else

Getting frustrated in your business trying to get things working.

This episode is also beneficial if you have a big goal to scale up your income because making intelligent decisions will be a part of that process.

In this episode, you'll learn:
> The 3 steps of decision-making
> How to filter unnecessary decisions from necessary ones
> How to make confident, simple, and more strategic decisions

Mentioned in this episode:
Join CEO Week to get all the replays > dobusinessbetterschool.com/class

In the fast-paced world of entrepreneurship, how you approach problem-solving and strategizing as a founder is everything.

The problem is that most humans are wired to think linearly.

Linear thinking is the death of your business.

Linear thinking focuses on where you are now, the gap between, and the end result you want. The mental gap, creates a chain reaction in your brain, making you less effective at reaching the goal.  

The gap also makes you stressed.

Embracing a cyclical mindset empowers you to see your founder's journey as a perpetual process of growth. There's no endpoint labeled 'more successful' or 'happier'. You're constantly learning, evolving, and overcoming non-threatening obstacles. This perspective not only brings a sense of calm but also propels you forward, accelerating your progress.

Cyclical thinking calms you down, but it doesn't slow you down. It actually speeds you up. Because you stop focusing on putting out fires, getting frustrated at challenges, and overworking to reach your goal.

You develop the capacity to ride the emotional waves, stay patient, evaluate objectively, and test and tweak repeatedly.

In this episode, I will introduce you to The Entrepreneurial Cycle Tool, which I've developed for the founders I work with at The Do Business Better School.  

By following the 4 steps of the Entre-Cycle, founders gain a clear focus on what to prioritize and when. They achieve goals faster and with less stress.

This episode is full of foundational founder topics you might have heard before (like the Lean StartUp Methodology and others) but teaches them in a fresh way that will help you audit yourself as a founder and CEO and pave the way for sustainable business growth and personal well-being.

Dive in with me if you are ready to become a more effective purpose-driven founder and CEO with the income, impact, personal life and wellbeing you desire.

In this episode, you'll learn:
> The difference between linear and cyclical thinking for founders
> The symptoms of getting caught in a linear mindset
> How to form a cyclical mindset
> The 4-steps of The Do Business Better School’s Entrepreneurial Cycle

Mentioned in this episode:
> Jessica Honneger of Noonday Collection: www.jessicahonegger.com
> The Lean Startup: theleanstartup.com
> Learn more about working with Kari:  dobusinessbetterschool.com/coaching

In today's fast-paced entrepreneurial landscape, "strategy" and "mindset" often mean two distinct approaches. You are either focused on actionable tactics OR ethereal thoughts and feelings. However, this is an ineffective way to approach business, sports, and life!

Here's the thing: what you think and feel profoundly impacts your actions.

So, how you think and feel will have effects when you:
> make decisions about your strategies
> set an action plan
> implement
> evaluate

This is why you cannot separate mindset from strategy. Your mindset always has effects, even if you are unaware.

Tune into this episode to learn how to blend strategy and mindset so you get better results in your business.

I'll also explain more about the type of mindset we teach at The Do Business Better School, which is not based on manifestation, Eastern religious concepts, or other woo-woo practices. Instead, we teach neuroscience mindset tools that are accessible to everyone.

In this episode, you'll learn:
> How accelerators and incubators teach strategy and mindset, and why this is hurting your results
> How your mindset affects your strategy and vice versa
> Why I don't teach manifestation
> An introduction to neuroscience mindset tools

Mentioned in this episode:
Learn more about working with Kari < dobusinessbetterschool.com/coaching

Welcome to Business Brain Rewire!

I'm your host, Kari Elizabeth Enge, the founder and CEO of The Do Business Better School. I'm so excited to go on this podcasting journey with you.

Business Brain Rewire is the go-to resource for purpose-driven founders and social-impact startups who want to scale up income and impact without sacrificing their personal lives or well-being.

After working with hundreds of purpose-driven entrepreneurs 1-on-1 and in group accelerators worldwide, I've seen what separates businesses with sustainable success from those who struggle to grow: the founder.

Your business = your brain, and your success depends on how well you, the founder and CEO, utilize it.

It doesn't matter how innovative or well-formulated your ideas are; if you lack the right mindsets, skill sets, and internal practices, you'll struggle and spin your wheels instead of scaling your impact simply and sustainably.

I've designed this podcast to cut through the clutter of online gurus and traditional entrepreneurial education, which is either swimming in "woo-woo land" or bogged down in academic theory. 

Instead, I will teach you, the founder, how to build a sustainable, successful business using your brain at the highest level.

I don't know about you, but as a purpose-driven founder and CEO, I've struggled to find a teacher, coach, community, and platform that genuinely aligns with me. The concepts are too woo-woo or geared toward only manifestation practices and Eastern religion. Or, they are super patriarchal and full of tips and tricks and performance enhancement hacks.

When you try to find something less bro-marketer-ish, all you're left with is the "Boss Babes Club." And quite frankly, this makes me want to vomit. 

You don't have to be a babe if you are a female entrepreneur. And you don't have to be biohacking and "going BIG" if you are a male founder, either. You also don't have to get business advice from traditional profit-only-minded teachers if you are a sustainable founder.

You are probably like me: You are smart, educated in your field, and want to grow a large business that's making the world a better place. Your company is your passion and life's work! And you want to show up to it as the strongest CEO you can be to scale it up. But you want to avoid buying into the tired notion that you can't be a present, intentional parent, partner, and friend because you are too busy building an empire.

I've dedicated my life to helping founders beautifully blend purpose, profits, and personal life while helping them grow companies that are financially sustainable and set up to scale in a non-stressful way.

I'm here to teach you exactly how to do that.

Each week, come here to learn neuroscience-backed coaching tools to help you think, feel, and do like a CEO. This will allow you to step into your CEO's shoes, reach your income and impact goals faster, and lower stress. 

You'll hear a lot from me as the show's primary host, coach, and teacher.

I will also invite guests on the show so you can learn how other intelligent, intentional, successful CEOs think, feel, and do.

Expect topics on entrepreneurial psychology, ethical sales and marketing, messaging, productivity, and more.

There will be several mini-series within this show that I can't wait to unveil with you soon. 

The first one will be a series called Women Do Business Better, where I'll be highlighting successful female founders of social impact and sustainable businesses. But don't expect the typical highlight reel format where you leave feeling like, "MAN, she's got it all together and I suck…"

These conversations will expand your belief of what's possible and show you the human br...

We have big news!

Our values and focus has not changed, but we are going bigger, bolder and DOING BUSINESS BETTER with a new brand name and positioning!

Testing, Evaluating and Tweaking (what I call TET) should be a regular part of your founder and CEO routine. Daily mindset work should also be.

Consistently doing these two practices has slowly expanded the vision for my coaching practice.

*I’m no longer bound by the lie that a bigger business means more stress on my personal life either (this is only true if you don’t have CEO mindsets and skillsets).

I’ve been testing and tweaking several things that have been in my mind and heart as CEO. After months and months of quiet, consistent and intentional testing... the direction became crystal clear.

Often founders get stuck in a lot of procrastination, confusion, complexity and drama about big directional changes. But only because they haven’t grounded themselves with the right CEO Practices first.

They are in a rush. They want clarity now. 🔍

They don’t want to do the hard, consistent work of letting the answers appear through mindset work and testing with real data.

The way you arrive at your answers always end up showing up in your results later. So commit to following a strategic process.

Your business = your brain 

And your business is only as strong as you are as the founder. 

So join me in this episode to learn all about the behind-the-scenes of our rebrand, and our plans to scale in the future.

This is a great episode if you are a purpose-driven founder or social impact startup and you want a behind-the-scenes look at how to approach a direction-change, pivot, rebrand or scale plan.

𝒦𝒶𝓇𝒾

In this episode, you’ll learn:

> How Kari approaches decision-making
> How to overcome brain drama when making a big directional change in your business
> The new brand name is revealed!
> Kari’s plans for scale and tips on scaling your own company

Helpful links from today’s episode:
>The Do Business Better School - dobusinessbetterschool.com
>DBB’s Instagram - @dobusinessbetterschool
>DBB’s Linkedin - https://www.linkedin.com/company/do-business-better-school/
>DBB’s Facebook - https://www.facebook.com/dobusinessbetterschool

The path of business is not linear. It’s full of failure, learning, aha moments, and unexpected twists and turns that always lead to our purpose and impact as an entrepreneur. So today, I’m sharing my own personal story with all of you to inspire your own journey as a purpose-driven entrepreneur.

I hope that hearing how I have evolved as an entrepreneur over the last decade will show you what’s possible, and how you can further lean into your own uniqueness to carve out your own formula in business.

In This Episode, You’ll Learn:
> Why your journey of twists and turns is all a part of your impact
> How to find yourself again when you feel out of alignment with your purpose
> Why a humble heart is required in business
> How to care for yourself and challenge yourself at the same time
> How to get help navigating your journey

Important Links from Today’s Episode:
For show notes and links from today's episode, visit rankandfile.com

There are unique challenges and opportunities that come with being a woman in business, and this episode is all about embracing and leveraging our unique physiology for entrepreneurial success.

In this illuminating conversation, we welcome holistic women's health educator and coach, Johanna Rivera. A potent blend of personal experience and professional knowledge, Johanna is here to share her empowering approach to women's health and wellbeing.

Johanna has transformed her life experiences and an impressive background in Public Health, Chemical Engineering, and Pharmaceutical Sciences into a game-changing, women-centered health approach. Her mission? To help women reimagine and reclaim their bodies, cycles and hormones.

This episode dives deep into understanding our natural menstrual cycles and phases of life - not as obstacles, but as powerful tools for personal and professional growth. Johanna shares practical insights into how understanding and working in harmony with our bodies can help us find more energy, be more strategic, and ultimately, become more effective as entrepreneurs.

From self-care strategies specifically tailored for female CEOs, to using our hormonal cycles to plan our work and rest periods, this episode is a treasure trove of wisdom for every woman looking to thrive in her entrepreneurial journey.

So, are you ready to unlock your natural power and take your business to new heights? Tune in to this motivational and empowering episode. Remember, your journey is driven by purpose, and your strength lies in embracing who you truly are.

In This Episode, You’ll Learn:
> How your menstrual cycle affects you as a female entrepreneur
> How to plan your time more effectively based on your natural cycles
> How to adjust your business based on your life-cycle as a woman

Important Links from Today’s Episode:
For show notes and links from today's episode, visit rankandfile.com

Let’s transform you from a 'splattered paint on the wall CEO' into a Strategic CEO. We'll be discussing the nine common ways you might be spreading yourself too thin and taking action without intention, and how to refocus your energy for maximum results. When you go from splattered pain on the wall to strategic CEO you'll see your income and impact increase while opening up more time for your personal life and wellbeing!

We'll explore topics like the pitfalls of having too many offers and the dangers of hopping from one sales strategy to another. We'll dive into why formulating your messaging strategically from the get-go is crucial, and why simply 'posting and praying' without a clear sales funnel won't bring you the results you desire.

We'll also discuss the importance of being intentional about what messaging you're testing and how regular evaluation is key to understanding what's working and what's not. More importantly, we'll touch on the power of sticking to your decisions and keeping your mindset strong amidst challenges.

Throughout this episode, I'll share personal experiences and lessons learned from other entrepreneurs who've successfully navigated these challenges. 

By the end of the episode, you'll have a clear roadmap on how to shift from being a 'splattered paint on the wall CEO' to a 'Strategic CEO'. 

In this episode you’ll learn:
> How to know if you are a “splattered paint on the wall CEO” versus a Strategic CEO
> The 9 signs you are splattered paint and not strategic
> How to solve these 9 issues so you can be a strategic CEO who is growing your income and impact in a sustainable way.

Important links from today’s episode:
> Book a free CEO Session with Kari at rankandfile.com/consult

In this podcast episode, specially crafted for purpose-driven entrepreneurs, we delve into an essential tool for every thriving entrepreneur - the CEO Day. This isn't just about blocking off time in your calendar for planning; it's about getting a strategic plan in place and adopting a strong entrepreneurial mindset that sets the tone for your entire business.

I will guide you on when and how to schedule your CEO Day, sharing my step-by-step process to make it as productive as possible. I'll also reveal the secrets to kick-starting each CEO Day with a strategic mindset, ensuring you're focused and ready to make those important decisions.

Throughout this episode, I'll share personal anecdotes and testimonials from entrepreneurs who have reaped the benefits of a well-planned CEO Day. You'll hear real-life stories of transformation, offering you valuable insights and tangible proof of what's possible when you take the reins of your business.

By the end of the episode, you'll walk away with a clear roadmap for your own CEO Day, including what not to do, ensuring you maximize your time and productivity.

Remember, my mission here is not just to help you build a sustainable business, but also to ensure your personal well-being and life balance. So, tune in, get inspired, and let's embark on this journey together towards more income and impact in your purpose-driven business.

In this episode, you’ll learn:
> When and How to do a CEO Day
> How to begin each CEO Day so you are more strategic 
> My step-by-step process for how to do a CEO Day
> What you should walk away from a CEO Day with
> How not to do a CEO Day

Important links from today’s episode:
> Show notes and link to book a free CEO Session with Kari at rankandfile.com

Today’s episode with Saba Saad of Feminvest delves into the often-intimidating world of capital raising to give practical and specific advice for female founders who want to be more successful at raising capital in 2024 and beyond.

Saba, with her wealth of experience in connecting female investors and entrepreneurs, will debunk common misconceptions surrounding the capital-raising process. She'll guide us on when is the right time to raise capital and what you should know before diving into your first funding round.

One of the most helpful aspects of this episode is the unique peek behind the curtain that Saba provides. As someone with a front-row seat to both sides of the table, she shares invaluable insights into what angel investors are looking for right now versus previous years so your business is investment ready.
We also dive into the mindset required as a founder while raising capital. You’ll hear real-life examples and mindset strategies that can help you to be more successful pitching and holding investor meetings.

This episode isn't just about raising capital; it's about empowering you to think more strategically as a female CEO and to confidently communicate the value of your company to investors and any other partner you want to bring on.

In this episode, you’ll learn:
> When is the right time to raise capital
> What angel investors are looking for right now
> How to make your company investment ready in today’s economy
> How to do your own due diligence on investors
> Mindset tips for female founders when raising capital

Important links from today’s episode:
> Feminvest - feminvest.se/
> Book a free CEO Strategy Session with Kari - www.rankandfile.com/consult/

Yesterday I spoke at a female founders event, and was reminded of what the purpose-driven CEO Journey actually looks like behind-the-scenes and the secret solution for navigating the social entrepreneurial journey well.

There were 30 amazing social impact founders in the room - from a 20-something cookie maker to a fintech founder transforming the world.

Each woman spoke openly, honestly and vulnerably about the realities of what it's like to be a woman business owner.

One woman put it so perfectly. She said:

"It's nice to be with other women who know what it's like to be striving to make a social impact, building a brand, being a partner/mom, and... sometimes actually feeling a little bit good about yourself."

The entire room laughed because they also knew the struggle of trying to tick all the boxes, all day long.

But, here's the thing.

Simply trying to 'let go’ of a bunch of your boxes isn't the answer because you CARE so deeply about your business, your family, and your health. Letting something fall through the cracks would feel like losing a part of you or deeply failing.

BUT what most women do is try to SOLVE for everything in a very linear way. It’s like they are after this feeling of having “made it” or having “figured out the solution.”

This is just NOT how it works.

The solution to growing your brand without ALL the other stuff suffering is not about finding THE answer.

It's about stepping into your CEO Shoes.

There are a lot of misconceptions around what the CEO experience is. Women look in from the outside and assume that business owners of large global brands have the answers.

It's just not true.

They have the right mindset. So they always find their next answer.

They make a lot of mistakes along the way. And when that happens... they use the right mindset again to turn that failure into their next answer.

Stepping into your CEO shoes doesn't necessarily mean hiring people, raising capital or going 'bigger.'

It also doesn't need to mean having a crystal clear vision, or having the right answers to your next strategic move.

Stepping into your CEO Shoes is a mindset shift. It simply means you stick firm to your values and goals, and commit to working through each question mark, fear and complexity one by one.

That's it.

Businesses are built decision by decision, year after year.

It's a never-ending process of choosing to be IN the game, which simply means learning how to manage your mind, and stay objective as you build your business brick by brick.

This process requires outside support. Because it's not a one-size fits-all game. You and your business are nuanced. And it's hard to navigate it alone.

The best business owners and CEOs know this. This is why professional singers still take voice lessons, and top athletes still have coaches.

Being a business owner is no different. Getting help navigating all the decisions and complexities doesn't mean you're bad at your job. It means you are good at it.

So really, all that's in the way is you. You've got to commit mentally and emotionally to a journey that will feel messy and imperfect, and then get help navigating it well.

The process can be full of ease, joy, and fun. As long as you have the right mindset, tools and support.

In this episode you’ll learn:

> Why most purpose-driven business owners feel a sense of struggle
> What the social entrepreneurship CEO Journey actually looks like behind-the-scenes
> How to navigate your business well so you grow your company without sacrificing all the important things to you (like your family,...

We're back with another enlightening solo show that's all about the investments required to reach your business goals - specifically, the emotional costs you will have to pay. This episode will resonate deeply with those of you who are on the path to starting, working to reach financial sustainability or scaling your purpose-driven businesses.

Every goal has a price tag attached to it, and we're not just talking about monetary costs. We're delving into the mental and emotional investments you make when you choose to chase a goal. From feeling like an imposter and failure, to having difficult conversations and receiving judgements from others, reaching your goal will require you to feel uncomfortable, negative emotions.

I share my personal journey - the sacrifices made, the battles fought, and the emotional discomfort endured. These costs have shaped me into the entrepreneur I am today. Every other successful entrepreneur out there has made many emotional investments as well.
In this episode, we also dive into the emotional cost of not going for your goals. This concept is just as important and can often help fuel your motivation to step into the big scary goal you’ve been avoiding or procrastinating on.

So, what uncomfortable emotions do you need to be willing to feel? Answering this question is the most important one on your way to achieving your goals. It’s not just about what you need to do. It’s about what you need to feel to motivate those actions.

So tune in, get inspired, and let's continue to change the world, one business goal at a time.

In this Episode, You’ll Learn:
> Uncovering the true costs of your goal
> The 2 required emotional investments of every goal
> How to shift the purpose of goal-setting so you have sustainable motivation
> How to ensure your goal doesn’t run you into the ground (no burnout necessary here!)

Show notes and other mentioned links at rankandfile.com

That nagging-voice of self-doubt in your head, also known as Imposter Syndrome, can hold you back and keep you small instead of allowing you to create more sales, collaborations and visibility in a confident way as a business owner.

But is the diminishing voice in your head always Imposter Syndrome?

This is what today’s guest, Janine Guarino is here to help us unravel and understand.

Often, entrepreneurs confuse imposter syndrome with their intuition telling them something doesn't feel right. Learning to distinguish between the two can be a game-changer for your purpose-driven business.

If your gut is whispering that you're out of alignment, it's crucial to listen. It's your inner compass guiding you towards the purpose, profits, personal life and wellbeing you desire. Following your intuition won’t always be easy. You will still feel fear, and self-doubt along the way. But the growth and fulfillment that you desire is down this path.

But what if you ARE aligned and it's a case of true imposter syndrome? Janine shares her own experience with Imposter Syndrome and breaks down some useful exercises to build more self-belief and confidence so you can continue building your business more effectively.


In This Podcast Episode, You’ll Learn:
> What’s the difference between true imposter syndrome and gut/intuition that you are not aligned
> What to do when your gut is truly telling you, that you are not aligned
> What to do when it’s true Imposter Syndrome
> Journal Prompts to work through Imposter Syndrome
> How to take the leap and take bold actions to find more alignment in your work
> How to move past people’s opinions and judgements

Important Links from Today’s Show:
Show notes and helpful links at rankandfile.com

Are you a purpose-driven entrepreneur with a solid ROI mindset? Many entrepreneurs, particularly those focusing on social impact, often find themselves trapped in the "fear of running out," using the cash balance in their bank account as a success barometer.

While this approach might help cover immediate expenses, it fosters a weak ROI mindset that could lead to depleting the very resources you're trying to protect instead of increasing your income over time.

In today's discussion, I'll guide you on how to cultivate a mindset focused on growth investments in your business, transforming money into more wealth. At Rank & File, this translates into amplified impact and greater good for society.

This discussion is an excellent resource for both budding founders and experienced business owners. It offers valuable insights that can be applied to your unique business situation, helping you evolve into a more strategic entrepreneur.

In This Episode, You’ll Learn:
> The characteristics of a strong ROI mindset
> The traits of a weak ROI mindset
> Factors to consider when deciding where to invest in your business
> Ways to make intelligent financial risks that are calculated, safe, and strategic
> Kari's advice on the ideal time to leave your day job and transition to running your business full-time.

Important Links from Today’s Episode:
> Book a free strategy call with Kari - rankandfile.com/consult/

In today's episode, we're diving deep into a topic that often lurks in the shadows of your entrepreneurial journey - visibility. Whether you're just launching your entrepreneurial journey or you're already navigating the twists and turns of business growth, remember this - each step forward expands your visibility, which means connecting with more people, marketing and selling your services with increased reach, and serving a larger audience.

And let's be honest, that can feel incredibly daunting! It can feel like each pair of eyes brings an opinion, each piece of feedback carries a judgment, and the fear of failure can sometimes feel like an insurmountable wall.

Today's episode is about breaking down those walls, about stepping out of the shadows and into the light using neuroscience. I delve into what’s actually occurring in your central nervous system when you face new exposure and why entrepreneurship is so triggering! I also share practical strategies and personal experiences to help you learn all of the different contexts in which you can work with your brain and body to shine brighter and more boldly for your purpose-driven business!

In this Episode, You’ll Learn:

> What the fight-flight-freeze stress response looks like for entrepreneurs
> Why triggering your central nervous system is inevitable and what you must do about it
> Examples of handling different contexts of visibility:announcing your company, handling unhappy customers, stepping on to the stage and more.

Important Links from Today’s Episode:
> Get the Free Assessment: The Impact Business Model Blueprint - rankandfile.com/quiz/
> Are you in Fight Mode as an Entrepreneur | Episode #92 - rankandfile.com/fight/
> Are you in Flight Mode as an Entrepreneur | Episode #93 - rankandfile.com/flight/
> Are you in Freeze Mode as an Entrepreneur Episode #94 - rankandfile.com/freeze/
> Nervous System Regulation with Katie Olderman | Episode #135 - rankandfile.com/nervous-system/

What mental, emotional, and physical symptoms do you deal with as a purpose-driven entrepreneur?

Stress, Overwhelm, Frustration, Procrastination, Burnout, Trouble Deciding, Worry, Busyness, Anxiety, Hyper Focus/Hyper Vigilance, Trouble Focusing or Sticking with One Thing, Tiredness/Low Energy, Imposter Syndrome, Inflammation or Chronic Pain?

It’s really common for entrepreneurs to experience many of these negative symptoms, but it’s not ‘normal.’

And, if you experience these things, you are not as strategic, innovative and effective as you could be! This means you just scratching the surface of your impact and income potential.

You are also not ENJOYING your life and business, which is a universal right that’s available to you.

Today, I’m sitting down with Katie Olderman.

Katie is a trauma-informed nervous system coach, somatic stress release practitioner, and women's leadership coach. She helps women leaders and entrepreneurs become free and unstoppable so they can play big in their lives and businesses.

In this episode, she teaches us about the critical role that the nervous system plays in business and how entrepreneurs need to work with their bodies to achieve goals, rather than against it.

You’ll learn how to shift out of common problems like overwhelm, frustration, anxiety, procrastination, and anything else holding you back from truly enjoying your work in a way that flows. You’ll also learn how to utilize your brain and body to reach goals more easily.

This is a highly educational podcast that is FOUNDATIONAL for all entrepreneurs.

So don’t miss this conversation. Your income, impact, personal life, and well-being will thank you for it.

In this episode, you’ll learn:
> How the central nervous system really works and why it matters in business
> The three stages of stress response and what each one looks like for entrepreneurs
> Why entrepreneurs cannot ignore past trauma and their central nervous system
> How to notice when you are not regulated
> What to do to become regulated so that you are more at ease, confident, and effective

Important Links from Today’s Episode:
> Work with Kari and Katie together - learn more at rankandfile.com/coaching
> Check out and connect with Katie directly - katieoldermancoaching.com or @katieolderman on Instagram

Taking time-off as a purpose-driven entrepreneur can feel hard because you are already behind on your goals. You don’t want to prolong the growth of your business, and know that you’ll come back to even more work after the vacation. But you are already tired, burned out and craving rest…

It’s also easy to worry that sales will dry up while you are away. Can you even afford a vacation right now?

Vacations can also leave you feeling disconnected in your business because you unplug and literally forget about everything in the business.

But it is possible to take regular vacations and structure them correctly so that you feel more aligned with your personal life AND your business at the same time. Vacation can be restful and rejuvenating for both you and your business at the same time too.

It’s not an all-or-nothing thing: business or personal.

This podcast episode will share a new way of thinking about vacations so that you can take the vacation you really crave while continuing to grow your business while you are away.

Tune in, if you are ready to handle vacations differently for the year ahead so balanced growth can happen for you.

In this episode, you’ll learn:
> Why taking vacations is often a band-aid for a deeper issue that can’t be solved with a vacation
> How to approach your business so you don’t burn out
> How to structure your vacation so it brings you more strategic ideas and alignment

Important links in this episode:

Show notes available at rankandfile.com

Book a consult with Kari if you want to approach your business model and sales strategies in a more strategic way so you can achieve financial sustainability in a balanced way at rankandfile.com/coaching

Every purpose-driven entrepreneur wants to feel aligned with their business.

Alignment means you feel grounded, secure, clear, focused, and motivated.

You feel excited about the impact you are creating and clear on exactly what sets you apart.

You know who you serve, what you bring to the table, and how to explain that to your customers.

You have a clear vision for how to grow your company and how you want to get there.

You feel ethical and have a good gut feeling about your marketing, sales, and growth strategies.

So how can you, as a purpose-driven entrepreneur, ensure you stay aligned?
And what should you do if you accidentally find yourself feeling misaligned or like something is “off”?

“Aligned” is used really loosely in the entrepreneurial world and can become a vague, fluffy topic.

But today, I’m breaking down alignment so you know exactly what it means in practice.

I share the two types of misalignment that you can find yourself in: ‘When Greed’ and ‘How Greed.’

I give real-life examples of ‘When Greed’ and ‘How Greed’ so you know when you find yourself falling into these traps.

I also share how to overcome ‘When Greed’ and ‘How Greed’ so you can feel aligned, purposeful, clear, and focused as a business owner.

Join me on this podcast episode if you are a purpose-driven entrepreneur who wants to make an impact in the world, with a sustainable income and balance for your personal life and wellbeing.

Alignment is part of the equation. Your strategies will be more effective when you are aligned. Your actions will produce more of the results you want. You’ll be making an income and an impact! So it’s important that you know how to stay aligned during your entrepreneurial journey.

In This Episode, You’ll Learn:
- What being ‘aligned’ as a business owner really means
- How to know when you are aligned and the benefits it has
- The two types of misalignment: ‘When Greed’ and ‘How Greed’
- Specific examples so you know how to catch yourself when you are misaligned
- How to shift back into alignment

Important Links:
Show notes and additional business tips for purpose-driven entrepreneurs available at rankandfile.com
Book a free consult with Kari at rankandfile.com/consult

Do any of these things ever happen to you?

>>> You want to feel clear and confident about your pricing, messaging and strategies… but you still question these things a lot.

>>> New products, niches or entirely new business ideas pop into your head in the shower…

>>> You don't have enough time to implement your sales and marketing ideas, but if you are honest… you say yes to all sorts of other things for your kids, friends, neighbors on the fly.

Friends… These are classic examples of BRAIN DRAMA.

Brain drama is a survival mechanism of your brain to keep you from doing new things, getting out of your comfort zone and reaching the next level of success. Because same = safe to your brain.

Brain Drama is super annoying… because it's so sneaky and powerful. The symptoms are hard to spot.

Brain Drama can literally have you derailed for 6 months, headed in a dead-end direction. But to your knowledge, you're working hard, checking things off, and moving forward…

Don't let Brain Drama derail you any longer. You've got to know what it is, how to spot it, and how to manage it so you can be a strategic founder and CEO.

Listen in to learn all about Brain Drama. Then, join me at the upcoming Masterclass where I’m diving even deeper into Brain Drama and sharing a tool - called The Self Coaching Model to overcome it.

You'll be a smarter, more strategic business owner. Spending just 1 hour with me, will reap dividends for your entire professional career as an entrepreneur.

Go to rankandfile.com/masterclass to get all the details and to RSVP.

You might think feelings shouldn’t be combined with business, but your feelings and emotions are actually fuel for your best work. Every action you take is motivated by your emotions.

Feeling inspired? Feeling excited? Feeling confident?

These emotions produce a very different action and result than feelings of doubt, dread or overwhelm.

This is why it’s so important to understand the emotions of entrepreneurship.

Once you understand the neuroscience behind your thoughts, feelings, actions and results. You’ll be better able to grow your business in an objective way, while working with your meltal health and wellbeing.

Want to feel better AND grow your business?

Listen in to the podcast this week.

Here’s what I cover:
- How entrepreneurship activates your central-nervous system
- The 50/50 Concept
- What to do with normal activation and negative emotion

FREE TRAINING COMING UP:
Also, you don’t want to miss a very special training I have coming up, also on the mindset of entrepreneurship. I’m teaching all about BRAIN DRAMA. Brain drama is something that neurologically affects every entrepreneur, and you want to be aware and armed with a toolkit to fight against it. Otherwise, you’ll find yourself spinning your wheels, stressing out, procrastinating and more.

RSVP for this special free training at rankandfile.com/masterclass

What is being Half-Baked in Business? Being Half-Baked is literally what it sounds like – not being complete, whole. You are half-in, half-out. It means you are not going all-in as the founder and CEO.

Most entrepreneurs are Half-Baked in atleast one area of their businesses, without even realizing it. They have insecurities, confusion, a lack of clarity. And this causes them to shy away from something.

If you are struggling to reach financial sustainability in your social impact, purpose-driven business, I’m sure that you have several areas where you are Half-Baked.

In today’s episode, I talk about the symptoms of being half-baked (financial sustainability is only one of them). And I share what beliefs cause you to hold back instead of being all-in mentally and emotionally and really going for it in your business.

I also introduce the Belief Triad – a mindset tool that will help you build stronger beliefs as the CEO in your business so that you can feel more ready and confident as you go out there to grow your business.

And don’t worry. Going “all-in” doesn’t mean pressuring yourself, burning out, or taking on business strategies that don’t match your personality or values. It also doesn’t mean growing your business at a pace that’s not right for you.

At Rank & File Coaching, you can always be confident that you’ll find business advice that is designed to bring you the social impact, income and personal life/wellbeing that you desire.

Join me today, and let me help you really go for it in your business.

In this Episode, You’ll Learn:
> What Half-Baked in Business Means
> How to know if you are “Half-baked” in your business
> What beliefs cause you to hold back instead of being all-in and really going for it
> The Belief Triad – what it is and how to use it

Show notes available at: rankandfile.com

Are you trying to reach your vision of growing a financially-sustainable, purpose-driven business but feel like you are struggling to figure it out with the time and resources you have available?

Exploring the past of the Patriarchal Society can actually help you get there as a woman today.

Successful entrepreneurs think differently than average people. These mindsets and ‘ways of being’ are what we need to extract and apply to our own ventures. We don’t need to DO business like white-haired, corporate men (as modern women, we really can make the rules!) but we need to adopt ways of thinking that help us break out of the boxes we have historically been kept in.

This episode explains how the Patriarchy has created limiting beliefs that keep people small in business. I’ll help you bust through the typical victim story that many people tend to get trapped by and show you the two key mindsets that successful people hold that are available to everyone.

When you see what is possible for you and realize that the limitations are just in your mind, you can accomplish so much more good and impact in the world.

In This Episode, You’ll Learn:
- How the Patriarchy has affected entrepreneurship
- How to properly use the past of the Patriarchy to tell a story of possibility and not of victimhood
- The 2 key mindsets that make people successful that are actually available to everyone
- How to be braver and go bigger in your business with the current time and resources you have


Show notes available at rankandfilemag.com/the-podcast
Schedule a free consult with Kari - rankandfilemag.com/coaching

Did you know that there is a process of entrepreneurship with specific steps? Following these steps will create a financially successful, impactful business faster (with much less stress along the way).

I disagree with many of the traditional ways that the process of entrepreneurship is taught. I think these classic “cycles” like the Lean Startup Methodology, miss some of the most important elements, including HOW actually to approach and think about each step.

And let’s be honest - fear, doubt, confusion, complexity, indecision, stress, and burnout - are all things entrepreneurs encounter along the way.

This episode teaches you my improved entrepreneurial cycle, which makes the startup and scaling phase of business MUCH easier for purpose-driven entrepreneurs.

What’s the difference between my cycle and other entrepreneurial processes like the Lean Startup Methodology? Find out in this episode. Then, apply my steps and see how much more smoothly your business runs as a result.

In this episode, you’ll learn:
> Why the Lean Startup Methodology doesn’t work
> What process to follow instead so that you reach your goals
> The 4 steps of the Entrepreneurial Cycle
>What skillsets you need to follow the Entrepreneurial Cycle
> How to turn overwhelm and frustration into calm, grounded and focused


Visit rankandfile.com for full show notes and to get in touch with Kari

Mindset is an important part of growing your purpose-driven business. So if you are struggling and not using mindset tools, I know why.

This foundational podcast introduces you to mindset: what it is, why it’s important, and how to use it.

I introduce you to the two types of mindsets: Growth and Fixed.

And how to know when you are thinking in a growth-oriented or fixed way.

Finally, I share how to shift to a more growth-oriented mindset in your business so you reach your goals more easily (and enjoy the process more too).

If you are a purpose-driven entrepreneur who wants to use the power of your thinking to make doing business easier and more enjoyable (and reach bigger goals with less friction), this is the podcast episode for you!

In this episode, you’ll learn:
- The true definition of mindset (what it actually means)
- The two types of mindsets: Fixed and Growth
- How to have an entrepreneurial mindset
- How to get started with mindset work

More information about my work, as well as show notes available at: rankandfile.com

Gratitude is the secret sauce to success. Really. If you are a purpose-driven entrepreneur and you want to increase your income, impact, personal-life and wellbeing… gratitude is what’s going to get you there.

Gratitude is the quality of being thankful and full of appreciation. I like to define it as: an attitude of appreciation. It goes beyond individual moments, it’s just like the water we swim in: we are either swimming in discontentment or we are swimming in appreciation and gratitude.

Listen in today as I teach how to apply the mindset of Gratitude in your business. No matter what challenges, difficulties or frustration you may be experiencing right now in your business, gratitude is available to you and is the key to reaching your goals.

In this episode you’ll learn:
- What gratitude actually is (it’s often misunderstood)
- How to balance the negative and positive in your business
- How to practice gratitude no matter what’s going on in your business
- How the mindset shift of gratitude works to help you reach your goals

Important Links from today’s episode are available at: rankandfile.com/gratitude
Work with me one-on-one, and get access to these bonus group calls every single month: rankandfile.com/coaching

A clear and compelling vision for your company is highly motivating and gives you something to work toward.

It helps you make decisions about how you spend your time and what you should spend it on.

A clear and compelling vision (when used correctly) helps you move the needle and reach your goals.

But most entrepreneurs don’t know how to use the tool of a Company Vision.

If you are using the tool in the wrong way, you’ll suffer from these symptoms:
- Unclear (and craving MORE clarity) around lots of things in your business
- Confused or in analysis-paralysis around details (lots to figure out)
- Unmotivated (or second-guessing yourself a lot) in your day-to-day
- Unhappy and unsatisfied with the current state of your business

When you are using the tool in the right way, you’ll experience:
- A healthy amount of clarity (and a healthy amount of mystery and unfolding)
- Motivation and self-trust in your day-to-day
- Ability to make necessary decisions (and the ability to leave un-needed decisions for later)
- Happy, satisfied and full of gratitude for your past, present and future business.

In this episode, I’ll teach you how to go from the first set of symptoms to the second.

Learn how to put together a vision and how to use it, so you are clear, motivated, and satisfied in your business (while you are making steady progress toward your goals).

In This Episode You’ll Learn:
1. What a Vision is best used for (and what uses are totally pointless)
2. How to create a clear, compelling vision for your company (in four easy parts)
3. How to use the practice of Visioning to help you reach your goals

Important Links from Today’s Episode:
Get a clear, compelling vision, relaunch your brand around that vision and reach financial sustainability in just 6 months. Learn more at rankandfile.com/coaching

When you don't have an abundant, healthy relationship with TIME (or money), it feels like you don't have enough.

This leads to not being intentional with it, managing it, or reaching your goals in the timeline you want.

Today’s episode is all about forming a healthy viewpoint and philosophy around TIME, so you can be more purposeful with how you allocate your time in your business to move the needle on what really matters to you.

I couldn’t think of a better person to have this conversation with than Danielle. Danielle is a life coach for women who helps them rediscover their purpose and build the life they truly want.

This conversation is like being a fly on the wall as two coaches nerd out and talk shop about the concepts and tools we share with our clients related to TIME.

You will walk away from this conversation with intriguing new ideas about how to look at TIME that will help you lead your business with more purpose, intention, and focus….

Mastering your relationship with TIME is the vehicle that will get you to the financially sustainable business you want for yourself this year. So carve out some time this week to listen in. It could be the most important decision around your time that you make.

In This Episode, You’ll Learn:
- Why your relationship with TIME is really the relationship with yourself and your purpose
- The difference between being a purpose-driven entrepreneur and living ON PURPOSE
- The concept of Attention Allocation and how to use it
- How to drop the feeling that you “don’t have enough time.”
- Coaching wisdom on dealing with overwhelm and busyness

Important Links from Today’s Episode:
- Check out Danielle’s Work at: www.untetheredpurpose.com
- Learn more about the Simply Sustainable Coaching Program at rankandfile.com/coaching
- Book a free consult call with me at rankandfile.com/consult

A powerful clarity and goal-setting tool that will help you become more successful and fulfilled in your life and business.

Thinking about your dreams and goals can actually feel PAINFUL sometimes.

The pain comes from the fact that you haven’t reached your goals. Even though you’ve been at it for a long time.

I get it. The things you’ve tried are not sticking. And money and time feel tight when you’ve got something going on like:

> Juggling your business with another job
> Caring for your kids or aging parents
> Physical pain or tiredness from illness, an accident or pregnancy
> Stress, anxiety, worry or other mental health stuff

Your brain starts to connect the dots and tell you…”This isn’t working!”

Here’s the thing, though: Your current circumstances are DIFFERENT than the sentences in your mind.

I know it feels like you’re just observing reality. But your brain is actually interpreting everything and creating a story.

The sentences in your mind have a BIG impact. They change how you feel and what you decide to do next.

They make you feel a certain way too.(overwhelmed, stressed, unsure, tired. etc.) and motivate all your decisions, ideas and actions.

It boils down to this: The sentences in your mind drive everything and literally create your reality. They either propel you toward your goals, or send you spiraling into confusion, procrastination, or hopelessness.

This is why I call them Impact Sentences. They impact everything regardless of whether or not you are aware of it.

But the best news is this: You have more POWER over the sentences than they have over you. As long as you pay attention to them and manage them.

Join me on this week’s podcast to learn all about Impact Sentences.

I’ll teach you how to become aware of the sentences in your mind, so that you don’t become a victim to the story your brain is telling you.

Once you understand Impact Sentences, you will think more helpful thoughts, feel better, and take LESS but more energized action to reach your goals this year.

You are not as far from your goals as your brain is trying to tell you.

Impact Sentences are going to change the game for you.

You can learn how to THINK, FEEL and DO more effectively in your business. Listen in to learn how.

In This Episode, You'll Learn:
> What Impact sentences are, and what they are not
> How to be aware of your impact sentences
> The #1 thing that entrepreneurs try to do that doesn't get them to their goals
> What to focus your attention on so that you reach your goals more easily this year

Important Links from Today's Episode:
Learn more about the Simply Sustainable Coaching Program at rankandfile.com/coaching
Book a free consult call with me at rankandfile.com/consult

Welcome back to our year-end series on the skill sets and mindsets you need to achieve your income and impact goals (without sacrificing your personal life or sense of well-being). Today is Part 3 of the 3 part series.

The Pillars of the Simply Sustainable CEO are the core mindsets that you need to succeed as a purpose-driven, social impact entrepreneur. They are literally the supports that hold up the roof of your business. Without them, you will struggle to make money in your business, and you won’t FEEL good in your business….

The Pillars of the Simply Sustainable CEO are the answer to you making the money you need to make in your business, starting with that foundational full-time salary (if you are not there yet) so you can do your purpose-driven business full time.

The Pillars are also the answer to whatever level you want to scale your business to. The pillars remain the same, you just understand them and apply them deeper and deeper as you grow.

This means that this episode is perfect for you no matter which stage you are at.

In Part 3 of this series, I’m covering Pillars 4-5, which are:
Pillar 4: Courage and Resilience
Pillar 5: Curiosity and Fun

In this Episode, You’ll Learn:
> The trick to no longer being held back by fear
> Why you don’t always feel good in your business, and what to do about it
> How to use curiosity to evaluate what’s working and what’s not

Important Links from Today’s Episode:
> Learn more about the Simply Sustainable Coaching Program at rankandfile.com/coaching
> Book a free consult call with me at rankandfile.com/consult
> The rest of the Pillars Series can be found at rankandfile.com (episodes #119 and #120)

Welcome back to our year-end series on the mindsets you need to achieve your income and impact goals (without sacrificing your personal life or sense of well-being).

These mindsets are what I call the Pillars of the simply Sustainable CEO because they are literally the supports that hold up the roof of your business. Without them, you will struggle to make money in your business, and you won’t FEEL good in your business….

The Pillars of the Simply Sustainable CEO are the answer to you making the money you need to make in your business, starting with that foundational full-time salary (if you are not there yet) so you can do your purpose-driven business full time.

The Pillars are also the answer to whatever level you want to scale your business to. The pillars remain the same, you just understand them and apply them deeper and deeper as you grow.

This means that this episode is perfect for you no matter which stage you are at.

In Part 2 of this series, I’m covering Pillars 1-3, which are:

Pillar 1: Self-Belief and Self- Acceptance
Pillar 2: Clarity and Certainty
Pillar 3: Simplicity and Constraint

In this Episode, You’ll Learn:
> Why self-belief is different than confidence and how to form it before you are experienced
> Why your business feels heavy and why you feel pressured sometimes and how to fix it
> How to feel clear and confident right now, regardless of your current situation
> How to simplify your business and focus down, even when you’ve got lots of ideas


Important Links from Today’s Episode:
> Learn more about the Simply Sustainable Coaching Program at rankandfile.com/coaching
> Book a free consult call with me at rankandfile.com/consult

You don’t need another degree, more experience, more time, more money, the right business model, the right price, personality, better branding, a love for social media, or anything else to succeed as an impact entrepreneur.

What you need are skill sets. That’s it.

These skill sets are really just mindsets (ways of thinking) that will have you showing up differently than you are now.

You’ll stop searching for THE ANSWER, asking, “will this work?”

Instead, you’ll start focusing on who you are BEING and how you are showing up each day instead.

Anyone can learn the mindsets. They are not hard.

When you learn them, you’ll find yourself reaching goals and enjoying the process much more than you are now.


The constant questioning happening in your head will be a thing of the past.

But the best news is this: the skill sets and mindsets that help you launch are the same ones that help you scale.

The entrepreneurial process is the same. You deepen your understanding of the skill sets and master them at each level over and over.

This is why learning CEO skill sets now is not something to put off until money is not as tight.

Doing what you are doing now, has only gotten you so far. It’s time to try something different.

So I hope you join me for the new Mini Series on the Rank & File Podcast, kicking off today.

Over the next three episodes, I'll teach you how to BE in your business. I’ll walk you through the skill sets and mindsets that will change how you show up to your business.

This will set you up for an incredible 2023, where you’re ready to tackle your next big goal (without having to sacrifice your personal life or sense of well-being).

The things you learn in these episodes will give you back more time, more ease, and more sense of enjoyment in your business.

We kick off the mini-series today. I’m introducing the skill sets to you (what I call ‘the Pillars of the Simply Sustainable CEO’) and why we need them.

This episode will debunk the myths about the entrepreneurship process most likely holding you back. And I’ll show you why you’re closer than you realize to your goals, if you'll stop focusing on the HOW and start focusing on WHO you are being.


>> View show notes and sign-up for a free consult with Kari at rankandfile.com

>> Details about the Simply Sustainable 1-on-1 Coaching Program at rankandfile.com/coaching

How to not be sleazy and salesy as a purpose-driven entrepreneur so you can make a social impact in the world, and do marketing in a values-aligned way.

I know shame is not sexy. But it’s extremely important for purpose-driven entrepreneurs.

Shame is something that every entrepreneur deals with no matter what level they are at in their social impact business.

And according to Brene Brown, shame is also something that affects creativity and innovation.

So we need to pay attention to it if we want to grow our impact and income.

Especially if we want to FEEL good as we run our businesses.

In today’s episode, I share all about what shame is, how it shows up for social impact entrepreneurs specifically, and what problems it causes. I also talk about how to overcome shame so that you can reach your impact and income goals more easily, while feeling better along the way.

This episode is raw and vulnerable. I share my own personal experience with shame and how I work through it. So I know this special episode is going to be extremely helpful to you as you work through your own shame in your business as well.

In This Episode, You’ll Learn:

> The definition of shame
> The 2 thoughts shame causes from Brene Brown’s Research and why it matters
> How shame shows up specifically for social impact entrepreneurs
> Why stress and overwhelm often come from shame
> What problems shame causes in our businesses
> How we should approach shame as entrepreneurs

Link to Brene Brown's TEDTalk and other interesting articles on shame, available at rankandfile.com
Learn more about coaching with Kari and sign-up for a free consult at rankandfile.com/coaching

I know it sucks when you feel behind in your business - like you should be further along by now.
But thinking these thoughts isn’t helpful to you. In fact, it hurts you. It makes reaching your income and impact goals even harder.

Today, I’m teaching you all about how to overcome negative self-talk even when you legitimately feel behind with your business goals. And I’ll share some practical steps to start improving your results so you no longer have to feel behind.

In this episode you’ll learn:
- Why entrepreneurs often feel behind on their goals
- What causes negative self-talk
- How to stop negative self-talk and what to do instead
- How to follow an implementation cycle so you get better results, faster

Important Links from Today’s Episode
Show notes at rankandfile.com

P.S. Want to create a financially sustainable business so you can make an impact and income? Book a consult with me. I’ll get you there in 6 months or less without sacrificing your values, personal life or sense of wellbeing. Go to rankandfile.com/consult

The concept of your business being your PURPOSE or a CALLING can be helpful or unhelpful. It all depends on how you are thinking about it. In today’s podcast episode, I’ll share how viewing your business as your calling can hurt you, if you are using the concept against yourself. I’ll show you how to use the concept of calling in a helpful way so that you feel full of purpose as an entrepreneur.

In this episode, you’ll learn:
- How using your business as your ‘purpose’ or ‘calling’ can help or hurt you.
- How to think about your business in a healthy way.
- How to feel full of purpose and a sense of calling without the shame, guilt, confusion, and other negative emotions that can come from using your business in the wrong way.

Important Links from Today's Episode
- Learn more about Kari and Rank & File at rankandfile.com

P.S. Ready to leave ‘almost-entrepreneur land’ and become a financially-sustainable, money-in-the-bank business owner so you can make a social impact? Book a consult with me. I’ll get you there in 6 months or less without sacrificing your values, personal life or sense of wellbeing. rankandfile.com/consult

P.S.S. If you’re enjoying the podcast, I would be so grateful if you would leave me a review on iTunes or Spotify. This will help me reach more purpose-driven entrepreneurs with helpful knowledge and tools so we can create more social impact in the world together!

I know you’ve felt pressure before in your purpose-driven business. Maybe you even feel it now.

Pressure makes you rush through your to-do list to keep up with the calendar. Or, pressure makes you start thinking of lots of new ideas to “make things work NOW.”

You end up spinning a lot in your head, which I think is where most of the exhaustion actually comes from.

Here’s the thing. Pressure doesn’t produce anything good. Not a good feeling for you. And not good results for your business.

Because no good ideas come from pressure. And quality work doesn’t come from pressure either.

So what do we do when we feel pressure? It’s bound to happen.

In today’s episode, I break down the science behind pressure to show you how you can use it as a benefit to you. This way, your results and your wellbeing won’t suffer when pressure comes along.

In Today’s Episode, You’ll Learn:
> What causes pressure as a purpose-driven entrepreneur
> Why pressure is actually a good sign
>How to make yourself feel better in your business when you are under pressure

Important Links from Today’s Episode:
Show notes available at rankandfile.com

P.S. Ready to leave 'almost-entrepreneur land' and become a financially-sustainable, money-in-the-bank business owner so you can make a social impact? Book a consult with me. I'll get you there in 6 months or less without sacrificing your values, personal life or sense of wellbeing. rankandfile.com/consult

P.S.S. If you're enjoying the podcast, I would be so grateful if you would leave me a review on iTunes on Spotify. This will help me reach more purpose-driven entrepreneurs with helpful knowledge and tools so we can create more social impact in the world together!

You're thinking things will be easier in the future. But this could be what I call a Brain Drama:

Here are some of the Brain Drama thoughts I had when I was an almost-entrepreneur:

I’ll have more time in the future.
I’ll have less complicated things to figure out once I’ve_________.
I’ll have enough money to grow my business how I want to in a few years.

These thoughts are believable, but they are not real.

I always say: How you get there is how you stay there.

So how you think now is how you will think later. Your level of success never changes your habits of thinking. You just bring the way you think with you.

This is why it is essential that you learn how to think like a money-in-the-bank business owner instead of thinking like an almost-entrepreneur... because purpose-driven business owners who are financially sustainable are the only ones making a positive impact in the world.

The way you THINK is what will get you to the next level.

The way you THINK will also help you overcome all the stuff that’s in your way now.

This is great news because it means anyone can do it. You don’t need another degree, more money, or a different sales strategy to think differently.

Listen to today’s podcast episode to learn how to think helpful, healthy thoughts as a business owner - so you get your roadblocks out of your way. The time, money, support you need is closer than you realize.

In Today’s Episode, You’ll Learn:
> What Brain Drama Is + How you can tell when you are being held back by it.
> Why we carry our way of thinking with us to each new level
> How to think helpful, healthy thoughts as a business owner

Important Links from Today’s Episode:
> Show notes available at rankandfile.com
> Sign-up for a free consult call with kari at rankandfile.com/coaching

You want to be a financially sustainable purpose-driven entrepreneur who can pay your bills and make an impact.

This is a no-brainer.

But you are stuck with the money stuff. Mainly, not enough sales.

Today we are talking all about the 5 must-have skills that every financially sustainable business owner has. And we are narrowing in on the first one because it's the most vital to your success.

It’s not what you think it is. It’s not rocket science, but it’s hard to implement unless you are on the lookout for it.

Join me today to learn the first, most foundational skill set and exactly how to start doing it with three simple questions.

In today’s episode, you’ll learn:

> What keeps entrepreneurs stuck from not becoming financially sustainable
> The first most foundation skill set that makes the rest of the 5 fall into place
> Three simple questions to start using the skill set today

Important links from today’s episode:

Sign-up for the Masterclass "Get Clear, Launched and Selling (No Matter What's in Your Way) - at rankandfile.com/clear-launched-selling/

Show notes at rankandfile.com/the-podcast/

I know from past experience how frustrating it is to be in the “almost-entrepreneur” phase where life is in your way and you just can’t quite get clear, launched, or selling in order to make the income and impact you desire.

So today, I'm breaking down what almost-entrepreneurship is, what causes it, and how to go through it more easily so you are making an income and an impact as a money-in-the-bank business owner.

On Today's Episode, You'll Learn:
> What Almost Entrepreneurship Is
> The Three Stages of Almost-Entrepreneurship and Why This Matter
> How to Know Which Stage You Are In and What to Focus on

Important Links from Today's Episode:
Show notes at rankandfile.com
Sign-up for the LIVE Masterclass on September 22, 2022 at rankandfile.com/clear-launched-selling/

Hey there purpose-driven woman,

It’s easy to think that your sales skills, your organization skills, or something else will be the thing that will turn you from an almost-entrepreneur to a money-in-the-bank business owner with the income and impact to show for it.

I know because I’ve thought this very thing.

My brain thought that I needed to get better at all sorts of stuff.

But this is not true.

And this is the best news.

Your super power - the thing that will get you to your goals the fastest - is actually your ability to make decisions.

That’s it.

All you need to do is to learn the skill of decision-making.

And it’s not as hard as you think.

Join me on today’s episode to learn why decision making is your secret superpower. And how to get good at making faster, smarter decisions so you can launch or grow your business, and reach your goals.

The future income and impact you want are closer than you realize. You are just one decision away from your breakthrough.

So I encourage you to make the decision to learn decision-making today.


>> Learn more about my work and get connected with me at rankandfile.com

If you feel like life is getting in your way, or like you “don’t have time” to figure out how to make your business work, you are not alone.

I have fallen into the “not enough time” trap too.
It feels real.
It feels hard to fix.
It feels like we have to wait until the busy time is over before we can really go all-in on the business to make it “work.”

But waiting for later is not the answer. Because later is just an illusion.
Later is a tool our brains use to keep us from making changes. Same = safe to our brains.

But making changes is exactly what is required to CHANGE your current income and impact. Change is also what’s required to make more space for your personal life and sense of wellbeing.

The real question to ask yourself is this: are you willing to decide on making changes NOW versus waiting until later?

In this episode, I’ll show you how to step into the role of the CEO so you can make better decisions to problem-solve your life and business instead of waiting around until LATER.

In this episode you’ll learn:
- Why later is an illusion that will keep you stuck forever
- Why taking responsibility for your life and business feels amazing
- How to see yourself as the CEO of your life and business
- How to make faster decisions so you can problem-solve your life and business

Important Links from Today’s Episode:
If you’re ready NOW to figure out how to make purpose-driven entrepreneurship work for you, book a free consult call with me to find out how I can help you clarify your business model, launch your offering and learn to sell it in 6-months or less.

Go to rankandfile.com/coaching to learn more and to sign-up for your consult

Every purpose-driven entrepreneur has those things in their business that feel “not-fun.” Whether it’s admin, accounting, calendaring, sales or social media - it’s easy to find yourself procrastinating or putting off important tasks that you know you need to do because they feel difficult, “not fun”, or scary.

Today’s podcast episode is all about how to motivate yourself for the important (but not-fun) stuff in your business.

I’ll show you that there are 3 types of not-fun stuff and give you advice for how you can motivate yourself in each type of situation.

If you are ready to stop procrastinating or putting-off the “not-fun stuff” in your business. Or, if you simply want to inject more energy, more purpose or more intention into an area of your business that doesn’t feel fun at the moment, this is the perfect episode for you.

In This Episode, You’ll Learn:

> The 3 types of not-fun stuff and why categorizing them matters
> 3 ways to motivate yourself for the not-fun stuff so that you stop procrastinating
> How to energize yourself to make the not-fun stuff feel light, creative and purposeful

Important Links from Today’s Episode:
Get coaching so the income and impact you desire for your purpose-driven business finally happens (without sacrificing your personal life or sense of wellbeing to get there). Learn more and schedule a free consult call at: rankandfile.com/coaching

Most entrepreneurs think that stress is inevitable.
That life just happens.

But, you might be creating your own stress more than you realize.
This episode shows you how you actually create your own stress, and what you can do about it.

I share one simple question to ask yourself that will change your entire experience of stress, and help move you into a calm, problem-solving energy (instead of spiraling into overwhelm, worry and burn out.)

Plus, I share how to stay out of negative self-talk, shame and self-judgment that can often come along with stress when we don’t reach our goals or timelines.

Stress is not a problem, you guys.
Unless you make it one.

Unless you don’t know how to use it to your advantage.
Stress is ACTUALLY a way to uncover your next solution.
It will show you exactly what you need to do to grow.
Find out exactly how in today’s episode.

In This Episode, You’ll Learn:
> How we create our own stress and what this specifically looks like in real-life
> How we can feel more in-control by taking 100% responsibility
> How our stress can actually help us find solutions
> A simple awareness exercise to do when you are triggered by stress
Practical, actionable ways we can reduce entrepreneurial stress

Important Links from Today’s Episode:
If you want to learn how to manage yourself like a true CEO in your purpose-driven business - from your time and calendar, to your sales, structure and salary. Then, you have to join Simply Sustainable - a 12-month coaching program designed to teach you exactly how to step into your CEO shoes to reach your income and impact goals. Learn more at rankandfile.com/coaching

Today's podcast episode dives deep into messaging for purpose-driven entrepreneurs. Specifically we talk about the 'quick pitch' or what some people call the 'offering statement'.

I share my messaging philosophy, which includes my step-by-step process for how to create a quick pitch / offering statement using the Three C's of Messaging - Clear, Concise and Compelling.

With a quick pitch that is clear, concise and compelling, you’ll make more sales and make a greater impact in your purpose-driven business overnight.

In This Episode, You’ll Learn:
- The biggest mistake entrepreneurs make when first introducing themselves and their company
- What a quick pitch needs to include
- The three C’s of the quick pitch
- Step-by-step tips to make your quick pitch clear, concise and compelling

Important Links from Today’s Episode:

Learn how to become a masterful CEO of your own purpose-driven business, so you reach your income and impact goals with the Simply Sustainable Coaching Program. Go to rankandfile.com/coaching for all the details.

Many purpose-driven entrepreneurs are not motivated by money. Because they want to be purpose-driven. And because money does not always equal social impact in their minds. Today, I’ll share why not having a money goal is a red flag for deeper issues and why it’s important that you set a very specific revenue goal for your purpose-driven business each year in order to expand your social impact fully.

Money is truly the gateway for impact. Let’s get you more of it in today’s episode.

In this episode, you’ll learn:
> The deeper issues that you probably face if you are not motivated by money goals
> Why money goals are important for all entrepreneurs, even purpose-driven ones
> What a money goal does for your internal motivation so you can create a bigger impact

Important Links from Today’s Episode:
Get links from today's episode and learn more about Rank & File's coaching programs at rankandfile.com

Many purpose-driven entrepreneurs try to increase sales by focusing on the wrong thing. They think: Is my price right? Is the name right? Is the design right? Is the structure right?

These are the wrong questions.

In today’s episode, I break down a simplified way for increasing sales that will remove the need to reinvent the wheel. You’ll step into more sales quickly by learning to focus on the right things.

In this episode, you’ll learn:
> The top way that entrepreneurs try to solve for a lack of sales that doesn’t work
> How to resist the urge to change, enhance or add offerings
> How constraining and learning to sell one thing at a time works so well

Get important links from today's episode and learn more about working with Kari at rankandfile.com

Belief in God (or the ‘universe’, if you prefer that term), is a wonderful thing that gives us inspiration, motivation and direction in our purpose-driven businesses. But sometimes we can use our spirituality against ourselves without even knowing it.

Today, I break down the sneaky ways that we can actually hold ourselves back and blame it on God. I also share what normally triggers it, why it happens and what we can do about it.

This is the first time I'm teaching on spirituality within purpose-driven entrepreneurship for the first time! So if you are a faith-based person, you’ll find this episode extremely helpful as you navigate making business decisions.

In this episode, you’ll learn:
> The sneaky ways you can use your beliefs against yourself as an entrepreneur
> How to recognize if you are doing this
> How to solve for this, so you don't hold yourself back in your business and then blame it on God

Important links from today’s episode:
Learn more about the Simply Sustainable coaching program at rankandfile.com/coaching

Learn how to properly define and view wellbeing so that you don't get stuck by this trendy term. Plus, learn how to find wellbeing for yourself on the hard days in your business.

Learn from a fellow entrepreneur how to turn money scarcity and hating sales into abundance and fun, which leads to more income and impact.

Learn an easy system for managing the money for your purpose-driven business so the salary and social impact funds you wants are available month after month.

Learn how to structure your time so you are focused on what's important and reaching your income and income goals quickly.

Start paying yourself a solid salary as a purpose-driven entrepreneur with step #4: Use Data, not Brain Drama

Learn how to start paying yourself a solid salary as a purpose-driven entrepreneur with step #3: think and do like the future you.

Learn how to start paying yourself a solid salary as a purpose-driven entrepreneur with step #2: rethink failure.

Learn how to start paying yourself a solid salary as a purpose-driven entrepreneur with step #1: setting the right goal.

Learn how the freeze stress response can hold you back as a purpose-driven entrepreneur by causing brain fog, checking out, zoning out, daydreaming and more. And gain tools to overcome it so you reach your income and impact goals more efficiently.

Learn how the flight response can hold you back as a purpose-driven entrepreneur by causing procrastination, scatteredness and a lack of focus in your business. And gain tools to overcome it so you reach your income and impact goals more efficiently.

Learn what the fight-flight-freeze stress response looks like for purpose-driven entrepreneurs, and gain skills to overcome the fight response specifically.

How to stop feeling like social media is a chore for your purpose-driven business, so you can be energized and motivated to drive sales in a fun way.

Learn how to write sales copy for your purpose-driven business that drives sales but also sounds authentic to you and your values.

Why most mindset tools don't work for purpose-driven entrepreneurs and how you can fix this so you reach your income and impact goals with more energy and clarity.

Learn how the mind and the body connect to your purpose-driven business results and gain some practical tools to reach your income and impact goals.

Overcome confusion, complexity and analysis-paralysis - so you can stop thinking so much about your ideas and instead, take action on them.

If you are an entrepreneur who wants to make a positive social impact on the world, and you struggle from time to time symptoms of burnout, like overwhelm, stress, anxiety, depression, tiredness, brain fog, physical pain and sickness), then tune in to find a better way forward without burnout.

What causes burnout for activists and purpose-driven entrepreneurs, and how you can get rid of it once and for all.

Learn how to tell the story of your social impact organization in an authentic and powerful way.

How to stop the inner chatter and "brain drama" that happens as a purpose-driven entrepreneur so you can make a bigger social impact.

Learn how to build referral customers so you can reach your income and impact goals as a purpose-driven entrepreneur using The Marketing Flywheel - an alternative to the traditional sales funnel.

How to take more intentional actions so you reach your income and impact goals more quickly for your purpose-driven business.

How to manage stress, anxiety, depression, and overwhelm using applied neurology as a female purpose-driven entrepreneur. As well as understanding why it is particularly important in the fight for social justice.

Learn how to balance your business, relationships, motherhood and more as a female purpose-driven entrepreneur. Plus, work life balance tips for entrepreneurs on burnout, stress and bringing flow to your workweek.

Learn why and how empowering yourself creates a social impact. It starts with understanding that "you are an example of what is possible."

Have you reached the level of income you want in your purpose-driven business? Learn why you have money problems and what to do about it.

How to make the mindset shift from solopreneur to CEO so you have a solid foundation to hire a team when it's the right time.

Why brand clarity is so hard during a launch or relaunch and what you can do about it to clarify your offerings and your messaging once and for all.

Learn the 4 steps of marketing consistency to create more money and more impact in your purpose-driven business this year.

Sit down with Eryn Eddy to learn how you can increase your self-worth and share your story in an authentic and vulnerable way.

Learn how to get your income and impact goals done as a purpose-driven entrepreneur using a process you're going to wish you knew about years ago.

Finally reach your income and impact goals this year using a human-centric process that's going to blow your mind by starting with Part 1 - Goal Creation.

An Exclusive Interview with Purpose-Driven Entrepreneur Caitlin Crosby of The Giving Keys - on Finding Our Purpose in Imperfections and Living Our Purpose as Business Owners

"I can't afford it" will keep you far from your money goals. Learn how to overcome this toxic entrepreneurial mindset.