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Startups Arabia

Startups Arabia

Ali Zewail

The Arab startups scene is one of the hottest globally. The Startups Arabia podcast is the place to learn all about it. With a 420 million strong population that is young and tech-savvy, the Arab world is proving to be a great market to create a startup. This podcast interviews the best founders, investors and operators of the region. Listening to deep conversations with them, you will learn deep insights about the ecosystem. You will also be inspired by their success, the challenges they overcame and the opportunities they see.

36 - Yasmine El-Mehairy, Building Dija, Empowering Women & Navigating Uncertain Terrain – Ep.8, Season 3
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  • 36 - Yasmine El-Mehairy, Building Dija, Empowering Women & Navigating Uncertain Terrain – Ep.8, Season 3

    Yasmine El-Mehairy is the Co-Founder and CEO of Dija, a platform helping Muslim women invest with confidence in a way aligned with their faith and values. Yasmine is a serial entrepreneur, passionate about startups with purpose. Before launching Dija, she worked in global financial service organizations like City Ventures and Deloitte Digital, as well as founding and managing other startups in various fields, like digital media and e-commerce. She previously Co-Founded SuperMama, the one-stop shop for mothers in the Arab world, which was acquired by Mawdoo3. She's also an expert in entrepreneurship, serving as a lecturer and tutor at Oxford University. Yasmine holds an executive MBA from London Business School, a master's in online media from the University of Westminster, and a bachelor's in computer Science from Egypt's Aisha's University, and has been strongly committed to creating the change she wants to see in the world by starting purposeful startups that contribute to the growing ecosystem. 


    —-----------------------------------------------------------

    The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.

    Follow us on our social media platforms to stay updated and get in touch:

    LinkedIn: Startups Arabia Podcast

    Twitter: @ArabiaStartups

    Facebook: @startupsarabia

    Youtube: Startups Arabia Podcast

    —--- Resources—--------:

    Yasmine’s LinkedIn account:@Yamine El-Mehairy

    Dija Money’s Website: https://www.dija.money/ 

    —-----------------------------------------------------------

    SHOW NOTES:

    00:00 Introduction to the Startups Arabia Podcast

    00:25 Meet Yasmine El-Mehairy: A Serial Entrepreneur

    02:17 Yasmine's Early Career and First Startup

    03:01 The Turning Point: From Corporate to Startup

    07:28 The Birth of SuperMama

    09:11 Challenges and Pivots in SuperMama's Journey

    19:46 SuperMama's Growth and Traction

    34:31 Navigating Investor Relations and Board Dynamics

    38:37 The Acquisition of SuperMama

    45:07 Transition to Dija Money and Financial Empowerment

    45:30 The Origin of Dija Money

    46:29 Financial Mistakes and Lessons Learned

    49:32 Gender and Financial Literacy

    54:18 Geopolitical and Socioeconomic Factors

    01:00:45 The Dija App: Vision and Development

    01:06:23 Building a Startup: Strategies and Challenges

    01:10:51 Personal and Professional Reflections

    01:20:53 Quickfire Questions and Closing Thoughts

    Sun, 16 Nov 2025
  • 35 - Ramez El-Serafy, The 14 year Journey of F6 and an Evolving Region – Ep.7, Season 3

    Ramez El-Serafy is the General Partner and Co-Founder of F6 Ventures, bringing over 18 years of experience in technology, investments, entrepreneurship, and management. Before launching F6 Ventures, Ramez served as CEO of Flat6Labs from 2011 to 2025, where he led its transformation into one of the most active innovation platforms in the Middle East and Africa, expanding its footprint, scaling its operations, and investing in hundreds of high-growth startups.

    Earlier in his career, Ramez was responsible for building and managing the mobile applications business at Sarmady – a Vodafone company – and served as a board member of the Global Accelerator Network from 2014 to 2016. He holds a B.Sc. in Computer Engineering from Alexandria University and is deeply committed to fostering innovation, empowering entrepreneurs, and building impactful businesses that shape the future of emerging markets.


    —-----------------------------------------------------------

    The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.

    Follow us on our social media platforms to stay updated and get in touch:

    LinkedIn:Startups Arabia Podcast

    Twitter:@ArabiaStartups

    Facebook:@startupsarabia

    Youtube:Startups Arabia Podcast

    —--- Resources—--------:

    Ramez’s LinkedIn account:@Ramez El-Serafy

    F6 Ventures’ Website:https://f6.vc/

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    SHOW NOTES:

    00:00 Introduction to Ramez El-Serafy and the Podcast

    02:41 The Birth of Flat6Labs

    07:14 Challenges and Growth of Flat6Labs

    24:00 Expanding Beyond Egypt

    30:36 The Evolution into F6 Ventures

    38:59 Introduction to F6 Ventures

    39:30 Launching F6 Ventures and Portfolio Management

    40:33 Regional Strategies and Consolidation

    41:54 Investment Programs and Mandates

    43:00 Focus on Africa, Levant, and GCC

    52:07 Personal Transformation and Health Journey

    57:11 Fundraising Advice for Founders

    01:03:51 Investment Decision-Making Process

    01:10:22 Challenges in the Regional Ecosystem

    01:13:04 Navigating Market Challenges

    01:14:00 Geographical Diversification Strategy

    01:15:07 Startup Exit Options

    01:15:51 Investor Exit Strategies

    01:18:33 Impact of Exits on Ecosystems

    01:22:33 Key Questions for Founders

    01:25:36 Challenges in Fundraising

    01:28:38 Emerging Sectors and Technologies

    01:35:19 Building a Sustainable Ecosystem

    01:40:12 Future Goals and Expansion

    01:41:43 Quickfire Questions and Closing Thoughts

    Sun, 05 Oct 2025
  • 34 - Karim Jouini, Pursuing a Second Successful Startup and Rethinking his Identity as a Global Entrepreneur – Ep.6, Season 3

    Born in Tunisia and “well-travelled”.

    Geek, started my first software company at the age of 16.

    Studied Software Engineering and AI at INSA Toulouse and University of Western Ontario.

    Joined Microsoft, where I spent 7 years — from Software Engineer to Engineering Manager — and truly fell in love with testing and quality.

    Then co-founded Expensya, an AI-powered expense management scale-up that grew across Europe and was acquired for over $100M.

    Now building Thunders: a no-code, agentic AI testing solution that empowers both developers and non-technical teams to automate end-to-end testing at scale — without writing a single line of code. Passionate about shipping faster, with confidence.

    —-----------------------------------------------------------

    The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.

    Follow us on our social media platforms to stay updated and get in touch:

    LinkedIn: Startups Arabia Podcast

    Twitter: @ArabiaStartups

    Facebook: @startupsarabia

    Youtube: Startups Arabia Podcast

    —--- Resources—--------:

    Karim’s LinkedIn account:@Karim Jouini

    Thunders’ Website: https://www.thunders.ai/

    —-----------------------------------------------------------

    SHOW NOTES:

    00:00 Introduction to Karim Jouini and the Podcast

    03:10 Karim's Journey in Tech and Early Ventures

    05:00 The Importance of Hard and Soft Skills

    07:29 Challenges and Lessons from Building Expensya

    10:16 Founding Thunders and Its Vision

    25:56 Thunders’ Progress and Future Plans

    30:38 AI in Testing and Overcoming Regional Challenges

    47:55 Handling Customer Feedback

    50:16 Go-to-Market Strategy

    53:34 Team Size and Structure

    55:56 Remote Work Policy

    56:53 Leadership Principles

    59:37 Identity and Global Citizenship

    01:01:55 Impact of Global Events

    01:08:54 Fundraising Strategy

    01:13:05 Acquisition Decision

    01:17:32 Co-Founder Dynamics

    01:22:21 Regional Startup Ecosystem

    01:25:13 Quickfire Questions and Closing Thoughts

    Sun, 14 Sep 2025
  • 33 - Jon Edward Santillan, Selling to Careem, Starting his Second Company, and Building OCTA in Public – Ep.5, Season 3

    Jon Santillan is the co-founder of OCTA, a platform automating financial operations for businesses — starting with accounts receivables and embedded financing. He’s a second-time founder, previously building and selling Denarii to Careem. Based in Dubai, Jon’s been operating in the region for over a decade, and he’s now focused on helping SMEs across the Middle East get paid faster, streamline workflows, and access capital when they need it.

    —-----------------------------------------------------------

    The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.

    Follow us on our social media platforms to stay updated and get in touch:

    LinkedIn:Startups Arabia Podcast

    Twitter:@ArabiaStartups

    Facebook:@startupsarabia

    Youtube:Startups Arabia Podcast

    —--- Resources—--------:

    Jon’s LinkedIn account:@Jon Edward Santillan

    OCTA’s Website:https://weareocta.com/

    —-----------------------------------------------------------

    SHOW NOTES:

    00:00 Introduction to Jon Santillan and the Podcast

    03:06 Journey to Founding OCTA

    04:49 Challenges and Solutions in Payment Collections

    09:21 Revenue Streams and Business Model

    17:40 Global Market Aspirations

    20:22 Fundraising and Investor Relations

    27:35 Early Career and SEO Expertise

    32:31 Entrepreneurial Journey and Founding Denarii

    45:03 Acquisition by Careem and Lessons Learned

    53:35 The Role of Capital in Ambition and Creativity

    54:19 Integration Process Post-Acquisition

    58:00 Reflections on Selling the Company

    01:01:16 Angel Investing Approach

    01:03:31 Building in Public: Strategy and Benefits

    01:08:28 Challenges of Being an Expat Founder

    01:11:42 Advice on Co-Founding Relationships

    01:18:00 Managing Investor Relationships

    01:27:03 Quickfire Questions and Closing Thoughts

    Sun, 24 Aug 2025
  • 32 - Khaled Talhouni, Spotting and Supporting Great Founders and the Macro Trends Creating a Regional Golden Age – Ep.4, Season 3

    Khaled Talhouni is the Managing Partner and co-founder of Nuwa Capital, a VC firm investing in early-stage startups across the MENAPT region, based in Dubai and Riyadh. He has managed over 150 early-stage deals with a total AUM exceeding $300M and has successfully exited 15+. With deep expertise in venture investing and portfolio management, he plays a key role in shaping the region’s startup ecosystem.


    —-----------------------------------------------------------

    The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.

    Follow us on our social media platforms to stay updated and get in touch:

    LinkedIn: Startups Arabia Podcast

    Twitter: @ArabiaStartups

    Facebook: @startupsarabia

    Youtube: Startups Arabia Podcast

    —--- Resources—--------:

    Khaled’s LinkedIn account:@Khaled Talhouni

    Nuwa Capital’s Website: https://www.nuwacapital.io/

    —-----------------------------------------------------------

    SHOW NOTES:

    00:00 Introduction to Khaled Talhouni and the Podcast

    01:50 Early Career and Entry into VC

    08:05 Wamda Capital and Its Impact

    11:49 Founding of Nuwa Capital

    13:44 Investment Thesis and Founder Profiles

    22:57 AI's Impact on SaaS and Future Trends

    37:14 Regional Startups Going Global

    42:33 The Golden Age for the Region

    44:50 Technological Transformation in the GCC

    45:32 The Impact of Youth and Demographics

    47:18 Geopolitical Neutrality and Economic Reforms

    48:40 Case Study: A Successful Acquisition

    52:21 The Importance of Founder-Investor Relationships

    54:34 Reflecting on Missed Opportunities

    57:49 Challenges in the Venture Capital Landscape

    01:00:47 Spotting and Supporting Great Founders

    01:03:23 Quick Investment Decisions

    01:07:22 The Future of the Regional Ecosystem

    01:12:42 Quickfire Questions and Closing Thoughts

    Sun, 22 Jun 2025
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