Wealthy and Well-Known Podcast

Tyler Dickerhoof spent years responding to difficult moments by putting his head down and pushing harder. As he began to examine that pattern, he saw its effect on the people around him.

Tyler joins Rory Vaden to discuss The Things We Hide and the four ways he says insecurity can appear in leadership: intensity, insensitivity, inactivity, and isolation. They talk about recognizing those responses, acknowledging them honestly, and asking others to help you see what you may be missing.

Tyler also shares how he built his coaching and speaking work gradually, beginning with a book club and making room for the family life he wanted along the way.

Read Tyler's book: https://www.tylerdickerhoof.com/book

What would it take for your business to thrive after you step away?

Rory and AJ Vaden discuss the choices founders make when they want to build something lasting. Beginning with a visit from their sons, they explore who might carry a company forward, how to prepare future leaders, and why the purpose guiding a business has to be understood beyond the founder.

AJ shares how she communicated a new vision to their team. Rory explains the people, processes, and products a business needs to operate without its founders. Together, they consider what a sale or succession can mean for the company and the people whose lives are tied to it.

A job posting tells candidates what they'll do. Your reputation gives them a sense of who they'll do it with.

Rory and AJ Vaden discuss how leaders can use their personal brands to attract the right people and build a team that stays. AJ shares what strong candidates ask during interviews, why she has become more visible in Nashville while hiring locally, and how she writes recruitment letters that explain the vision behind an open role.

They also explore honest job expectations, fair compensation, and ways a smaller company can create opportunities that appeal to talented people.

Learn more at FreeBrandCall.com.

Maggie Berghoff built her company around the life she wanted to live. What began as a one-on-one health coaching practice grew into a multi-seven-figure business that now helps health professionals build companies of their own.

In this conversation, Maggie joins Rory Vaden to explain how she created a high-ticket offer before she had a large audience, why she eventually focused the company around one audience, and how repeating the same proven launch helped her grow without constantly reinventing her marketing.

They also discuss the shift from organic content to paid advertising, Maggie's decision to invest as much as $180,000 during a launch, and the simple way a new entrepreneur can begin serving people today.

Learn more about Maggie: https://maggieberghoff.com/

Before a producer books you for television, they may have to convince an entire team that you're the right person for the segment. What can they find that helps them make that case?

Rory Vaden sits down with Jamie Maglietta, an Emmy-nominated producer and media strategist with experience at CNN, Fox News, and MSNBC, to unpack how experts earn media opportunities. They discuss what makes a pitch relevant, why articles and podcast interviews help establish credibility, and how to build relationships with journalists before you have something to promote.

Jamie also explains how preparing your message helps you respond naturally on camera—even when a segment gets shorter or the conversation takes an unexpected turn.

Get Jamie's Camera Ready Checklist: https://www.oncamready.com/

Your personal brand affects more than leads and followers when you're the person leading the company.

In this episode, Rory and AJ Vaden talk about how a CEO's reputation influences recruiting, culture, vision, and the way people understand the organization itself.

AJ also shares the four responsibilities she is prioritizing in her own role as CEO of Brand Builders Group and why storytelling has become one of them.

If you lead a company and have wondered whether building your personal brand is worth the time, this conversation gives you a much broader way to think about the return.

If you're doing everything yourself because hiring feels too expensive, Rory and AJ Vaden want you to reconsider what "expensive" actually means.

In this episode, they unpack the real cost of holding onto work too long, Rory's 30X Rule for delegation, and how fear and perfectionism keep entrepreneurs from building the capacity they need to grow.

They also discuss underperformance, hiring for skill versus culture, when to start with contractors, and the four distinct skill sets behind a strong personal brand marketing team.

If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors.

But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you.

In this episode, Rory and AJ Vaden talk about why niching down makes you easier to find, remember, refer, and buy from. They also unpack why specialists can command a premium, what AI means for generalists, and how to choose a lane when you have several things you could genuinely do well.

For years, Jim Kwik believed he had a "broken brain."

That story eventually led him on a search to understand how the brain learns, remembers, focuses, and changes. Today, he is one of the world's leading experts on accelerated learning.

In this conversation, Jim and Rory talk about the experiences that shaped his mission, the danger of letting our limitations become part of our identity, and why learning how to learn may be one of the most important skills we can develop.

They also get into AI, cognitive offloading, morning routines, and Jim's belief that the rise of artificial intelligence may actually make our humanity more valuable.

Most people think improving sales means learning better closing techniques.

Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust.

In this episode, they discuss how marketing and sales work together, why relationships accelerate revenue, and why the best sales conversations are built around helping people make the right decision. They also share their approach to ethical selling and why your customer experience may be your most powerful marketing strategy.

People want to know who is behind the business.

In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there.

AJ also shares an idea that changed the way she thinks about her own role as a founder: becoming the "Chief Storytelling Officer" of the company.

You'll also hear practical advice for getting comfortable on camera, deciding what to talk about, using your own story as a starting point, and making the experience feel more like a conversation with a real person.

A full content calendar can keep you busy without bringing you any closer to a customer.

Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered, and why consistent content still fails when the message is disconnected from the customer.

If your content is not producing results, it may be time to revisit who it is actually for.

What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved?

Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business.

Dan explains why successful people often feel behind, how measuring backward changes your experience of progress, and why entrepreneurs should spend more time working inside their unique ability.

They also discuss Who Not How, hiring people who create an immediate impact, using money to buy back time, and the role AI can play in simplifying a business.

Dan also shares why he refuses to consider retirement at 82 and why entrepreneurs may need to rethink the deadlines they attach to their biggest goals.

Burnout can be difficult to recognize when you are still performing.

You may be getting the work done, hitting goals, and showing up for everyone around you while your body and mind are quietly telling you that something is wrong.

In this episode, Rory and AJ talk about what burnout looked like in their own life and marriage. AJ shares how years of sleeplessness, anxiety, physical pain, frustration, and overcommitment led to one of the lowest seasons of her life. She also explains the small warning signs she can now recognize much earlier.

The conversation goes beyond workload. Rory and AJ explore why burnout often comes from misalignment: working for the wrong reasons, forcing yourself into roles that do not fit your strengths, or building a personal brand around what you think you should be doing instead of the message you actually feel called to share.

They also discuss dread, physical warning signs, spiritual health, exercise, delegation, and the work you should consider outsourcing first.

This episode is for high achievers who are tired of trying to work their way out of exhaustion and are ready to look more honestly at what may be underneath it.

What happens when the business you once loved becomes the thing you are trying to survive?

In this episode, Rory and AJ talk about why fun is not just a nice bonus for entrepreneurs. It can be part of the strategy that helps you stay in the game.

They explore the tension between hard work and rest, ambition and contentment, productivity and joy. They also talk about why so many founders burn out, why money should not be the only scoreboard, and why the work you choose matters more than most people admit.

Rory shares how Timothy Keller's Every Good Endeavor changed the way he thinks about work, purpose, and God's design for rest. AJ shares how comparison, overcommitment, and the pressure to keep up can pull people into a kind of hustle they were never meant to sustain.

You'll also hear practical ways they protect fun and rest in their own life, including Sabbath, date nights, family experiences, physical activity, and daily moments that bring joy back into the rhythm of work.

If you are building a business, leading a team, or realizing that your work no longer feels fun, this episode will help you rethink what it means to build something that lasts.

Rory and AJ are using this episode as a personal year-end review, but for listeners, it works just as well as a midyear check-in.

In this conversation, they look back on the last 12 months and share what they learned, what they are leaving behind, and what they are taking forward. The lessons are candid and practical: leadership mistakes, sales process changes, retention challenges, team development, and the hard reality that many business problems start with the person leading the business.

Rory shares what surprised him about the Wealthy and Well-Known book launch, why live webinars became a renewed focus, and how violating a core sales principle hurt the business. AJ shares what she learned about reactive leadership, putting people into roles before they are ready, and why a good leader does not say yes to every idea their team has.

They also answer a community question about preparing for an important presentation and share one of the simplest ways to make a speech stronger before you ever start writing it.

If you are reflecting on your year, your leadership, your team, or your next season of growth, this episode will help you ask better questions and take more ownership of what comes next.

If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly.

Rory sits down with Stu McLaren, one of the leading voices in memberships and online communities, to talk about what actually makes recurring revenue work. Stu shares why getting members is only one part of the business, and why the real leverage often comes from onboarding people well, helping them experience progress, and giving them a reason to stay.

You'll hear why closed-door launches can create more momentum than always-open memberships, how deadlines help people move from "I'll save this for later" into action, and why list-building events can become one of the strongest ways to grow before a launch.

Stu also breaks down why the first seven days matter so much for retention. If people feel confused, disconnected, or overwhelmed right after they join, they are already at risk of leaving. But when you help them get clear, connect with the community, and experience a quick win, the entire relationship changes.

This episode is especially useful for experts, coaches, creators, and mission-driven entrepreneurs who want to build a business people do not just buy once, but continue to trust over time.

10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling

AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking.

In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and outlines without becoming the source of your thought leadership.

You'll also hear their take on AI avatars, voice cloning, disclosure, and the trust risk of letting your audience believe something is you when it is not. If you are trying to use AI well without sounding copied, hollow, or generic, this conversation will help you protect the part of your message that only you can create.

Building a paid speaking career takes more than wanting a stage.

In this episode, Rory and AJ share what it really takes to become a professional speaker. They talk about the reps, practice, strategy, and patience behind a speaking career that lasts, and why speaking for free can be one of the smartest ways to build demand when you are starting out.

You'll learn why associations are one of the best places to get early speaking opportunities, how seminars and self-hosted events can create revenue before big keynote fees arrive, and why your speech itself is your most important marketing asset.

Rory and AJ also answer a community question about how to transition from free speaking to paid speaking without damaging relationships. If you want to get paid to speak, this episode will help you understand what to build, where to start, and how to turn your message into real business.

CLICK TO SCHEDULE A FREE BRAND CALL

A small audience is not a weakness. For the right business model, it can be an advantage.

In this episode, Rory and AJ explain how coaches, consultants, and experts can make meaningful money without millions of followers. They break down why smaller audiences often allow for deeper access, more customized service, and higher-ticket offers that do not require mass attention to work.

You'll hear the difference between coaching and consulting, how to think about your unique framework or methodology, and why your first clients may come through your current employer, your local community, or the reputation you have already built.

If you have real expertise but feel like you are starting too far behind, this episode is a practical reset. You may not need a bigger audience. You may need a clearer path to serving the audience you already have.

A large audience can look impressive and still fail to grow your business.

In this episode, Rory and AJ unpack one of the biggest misconceptions in personal branding: assuming more followers or more email subscribers automatically means more revenue. They explain why the real goal is trust, and why every channel should be evaluated by whether it moves the right people closer to becoming clients.

They also break down how to reverse engineer your growth from the number of clients you actually need this year. You'll hear why referrals and relationships can create revenue faster than massive digital numbers, why email gives you more control than social media, and why your strategy should be built around your avatar, your capacity, and your business goals.

If you've been building an audience without a clear next step, this episode will help you turn attention into a smarter, more intentional path toward revenue.

Most people think becoming well known means reaching everybody. Rory and AJ make the case for a better goal: becoming known by the right people, in the right niche, for the right reason.

In this episode, they unpack the strategy of micro fame and why smaller, more intentional relationships often create more business value than broad online attention. Rory shares how to think about the key people in your space, and AJ explains why becoming a connector can make you more valuable in every conversation.

They also break down what it really takes to become well paid: stop comparing, master the basics, serve deeply, and build trust with the audience you are called to reach. If you have been trying to compete with bigger audiences or bigger budgets, this conversation will help you focus on the people who actually matter.

Why Less Qualified People Make More Money Than Experts

Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand

Follower count can go up while revenue stays flat. That gap is usually a trust gap.

In this episode, Rory and AJ break down the real formula behind brands that grow and convert over time. They explain what drives trust faster than vanity metrics, what to track if you care about revenue, and why the creators who look "effortless" often have teams, budgets, and systems working behind the scenes.

They also answer a community question from someone who has posted consistently for eight months, hit 800 followers, and feels stuck. Rory and AJ reframe the problem, clarify what progress looks like, and explain what tends to move the needle next.

In this episode, Rory Vaden sits down with Jason Dorsey to break down why original research has become a competitive advantage for personal brands and entrepreneurs. They explore how statistically valid data builds credibility, earns media attention, and positions you as the source people cite in an era flooded with opinions and AI-generated content.

They also walk through what makes research legitimate, why polling your own audience has limits, and how to turn one study into a long runway of assets that drive leads, speaking opportunities, and trust at scale. If you want to own a space instead of blending in, this is a practical path forward.

Audiobooks create a different kind of connection than print. This episode shows you how to use that connection well.

Rory sits down with audiobook creative director Tavia Gilbert to talk about what separates an audiobook that people finish from one that people feel. They break down the shift from "reading" to "performing," why emotional delivery builds trust, and how audio can deepen impact in a way that stays with a listener long after the chapter ends.

If you're writing a book and considering audio, this episode will help you make smarter decisions before you hit record.

PR in 2026 runs on trust, timing, and relationships. AJ sits down with Danielle Finck to unpack what public relations actually is today, why earned media is gaining leverage as AI reshapes search and discovery, and how smart authors and founders approach PR with clearer expectations.

They also discuss the shift from transactional pitching to building cultural moments, what it takes to create a story that reporters come to you for, and how to choose the right strategy for the season you are in. This episode is a practical reset for anyone who wants long-term credibility and real demand, not a short spike of attention.

Subscribe for more weekly insight on building trust, strengthening your reputation, and growing your impact.

This episode is for the person who feels discouraged and tempted to quit. Rory and AJ break down why the brain defaults to safety, how conditional commitment keeps dreams in hobby territory, and why consistency is built through work habits, not emotional momentum.

If you have been drifting or stuck in a start-stop cycle, this conversation will help you reset your mindset, tighten your commitment, and recommit to the fundamentals that compound over time.

Subscribe for weekly insights on personal branding, discipline, and building a business with integrity.

Growth changes the game for entrepreneurs. The business gets bigger, the decisions stack up, and stress starts showing up in places it never used to.

In this episode, Rory and AJ talk through why burnout often hits when the business looks like it is "working," and what to do before it becomes a breaking point. They cover the leadership shift that happens as you move from doing everything yourself to actually operating like a CEO, plus the routines and priorities that help you protect your energy and make better decisions under pressure.

This is a practical conversation for founders who want more revenue without losing their health, clarity, or peace in the process.

Subscribe for more weekly episodes on personal branding, leadership, and building a business that lasts.

To schedule a FREE CALL with Rory's Team: https://freebrandcall.com/podcast/

In this episode, Rory Vaden sits down with YouTube strategist and author Sean Cannell to break down how smart business owners approach YouTube in 2026. They unpack why YouTube behaves like a searchable content library, why older videos can keep generating views for months or years, and why long-form attention builds trust in a way most short-form platforms cannot replicate.

They also address the frustration many entrepreneurs face after posting for a long time without meaningful growth. Sean explains why progress often comes down to planning and packaging, not effort alone. Topic selection, title clarity, and thumbnail strategy are the leverage points most business owners underinvest in. If you want content that keeps working after you hit publish, this episode gives you a clear framework to build a YouTube engine that supports your brand and revenue.

Guest Links Mentioned:

Free YouTube class / Think Media courses

Think Media YouTube

Sean Cannell YouTube

Think Media Podcast

Sean's free YouTube book page:

BRAND BUILDERS GROUP Links:

Schedual a FREE CALL

Follower Rich, Dollar Broke? The 4-Step Trust Funnel That Actually Converts

What if the biggest thing holding you back isn't your strategy… but your story?

In this episode, Rory and AJ Vaden expose three silent lies that sabotage entrepreneurs, experts, and personal brands every single day. These aren't surface-level mindset clichés. These are the deeply embedded belief patterns that quietly keep talented people stuck in amateur mode while professionals pull ahead.

You'll discover:

Why "shiny object syndrome" is really a commitment problem

How comparison fuels imposter syndrome (and how to shut it down)

The surprising difference between amateurs and professionals

Why fear of investing in your growth may be costing you everything

Tactical ways to train your brain when you freeze on camera

If you've ever thought:

"Maybe I'm not good enough."

"There must be a better way."

"I can't afford to invest right now."

"Why does everyone else look so confident on camera?"

This episode is for you.

Rory and AJ break down the real reason you feel stuck—and why it's not a lack of talent, intelligence, or opportunity. It's a belief issue. And beliefs can be rewritten.

You'll walk away with practical tools to reset your mindset, strengthen your discipline, and finally commit at the level success requires.

Because here's the truth:

Professionals don't practice until they get it right. They practice until they can't get it wrong.

If you're ready to stop dabbling and start dominating, press play.

What if your symptoms aren't the problem… but the signal?

In this powerful conversation, Ben Azadi, founder of Keto Camp and bestselling author of Metabolic Freedom, challenges everything we've been taught about weight loss, metabolism, and "fixing" our health.

If you've ever felt gaslit by the medical system… If you've tried every diet but still struggle with energy, inflammation, or stubborn weight… If you're doing "all the right things" but not seeing results…

This episode is your wake-up call.

Ben breaks down the truth about inflammation, hormones, and why obesity isn't a weight problem — it's a symptom. He explains why eating every 2–3 hours may be aging you faster, why your metabolism isn't "slow," and how intermittent fasting can unlock healing at a cellular level.

But this isn't just about physical health.

It's about mental clarity. Discipline. Identity. And reclaiming the version of you that God designed you to be.

You'll discover:

Why the symptom is actually the gift

The biggest metabolic myth of our generation

How inflammation blocks fat loss and hormone function

The real reason intermittent fasting works (hint: it's not just calories)

How to reset your self-image so lasting change becomes inevitable

If you care about longevity, leadership, and becoming the healthiest, strongest version of yourself — this conversation will shift the way you think about your body forever.

This is about more than weight loss.

This is about metabolic freedom.

If you can't sell, you don't have a business.

It's that simple.

In this episode of the Wealthy & Well-Known Podcast, Rory and AJ Vaden pull back the curtain on one of the biggest scaling mistakes founders make: outsourcing sales too early — or worse, without a documented process.

If you've ever thought:

"I'm the only one who can close."

"Sales is the first thing I need to delegate."

"If our product is good enough, it should sell itself."

This episode will challenge everything you believe about revenue growth.

You'll discover:

Why sales should be the last thing a founder lets go of — not the first

How to know when it's actually time to hire sales support

The real reason top sales hires fail inside growing companies

Why a consistent sales process always precedes consistent revenue

How to use call recordings (and AI) to build a repeatable, scalable system

The mindset shift from persuasion to collaboration

Why "maybe" is the most dangerous outcome in sales

Rory and AJ break down the exact philosophy that helped them build multiple eight-figure businesses — and why they still recommit to sales when growth slows.

This isn't theory. This is what keeps companies alive.

If you want to scale your revenue without becoming the bottleneck… If you want a sales team that performs like professionals… If you want predictable income instead of unpredictable months…

Then this is a must-listen.

Because revenue doesn't grow by accident. It grows by design.

And sales is the heartbeat.

What's the real secret to building a personal brand that lasts?

In this power-packed duo episode, Rory and AJ Vaden break down why chasing trends and virality will never replace the one thing that actually grows your business: trust.

If you've ever felt pressure to go viral, post constantly, or master every new platform, this episode will set you free. Rory and AJ reveal how sustainable success comes not from algorithms—but from anchoring your brand in service, consistency, and undeniable credibility.

You'll learn:

Why viral moments rarely convert into real revenue

The hidden cost of "chasing cool" over building trust

How to stay relevant without selling your soul to social media

The one thing every 7-figure brand has in common

This is a call to rise above the noise, build with integrity, and become known for the right reasons. If you're playing the long game, this episode is your new blueprint.

CLICK HERE to listen to the Wealthy and Wellknown Audiobook FREE

What if the very thing you're walking through right now is preparing you for the impact you're meant to make?

In this deeply personal and eye-opening conversation, Rory sits down with real estate powerhouse and personal brand leader Dana Gentry to talk about the journey behind the success—one that started with panic attacks, addiction, and self-doubt, and led to faith-driven leadership, intentional living, and a thriving personal brand.

Dana shares how she went from being prescribed Xanax at 16 years old to leading one of the top real estate organizations in the country, overseeing more than $1.5 billion in annual transactions, mentoring hundreds of agents, and building a brand that attracts opportunity, trust, and influence.

This episode isn't just about real estate. It's about what it really takes to move from success to significance.

You'll learn:

Why personal branding is no longer optional—especially in times of market shift

How niching down (even to one building or one block) can create massive momentum

The biggest mistake professionals make when trying to grow their reputation

Why intentionality with your time, talent, and resources changes everything

How faith, discipline, and personal growth compound into long-term influence

Why your personal brand is the ultimate professional insurance policy

Dana also opens up about her faith journey, her struggle with anxiety, the power of mentorship, and why leaders must invest in themselves before they can truly lead others.

If you've ever felt stuck, overwhelmed, or unsure how to stand out in a crowded market—this episode will challenge you, encourage you, and give you a clear path forward.

Because in today's world, the people who win aren't just the most talented—they're the most intentional and the most trusted.

🎙️ Tune in now and discover how building your personal brand can transform your business—and your life.

CLICK HERE to buy Dana's Book

CLICK HERE to listen to the Wealthy and Wellknown Audiobook FREE

What if the most devastating moment of your life became the launchpad for your greatest mission?

In this emotional and unforgettable episode, Rory Vaden sits down with Karen Mayer Cunningham—better known online as the "Special Education Boss"—whose personal journey through heartbreak, diagnosis, and systemic failure turned into a nationwide movement to change how we serve children with disabilities.

After being told her son would never speak or play with other kids, Karen refused to accept the status quo. Her raw determination led her from desperate mom to nationally recognized advocate, author of The Epic IEP, and online educator with over a million followers.

Listen as Karen shares:

The heartbreaking story that ignited her calling

How she built a thriving business from a place of service

Why niche audiences unlock the greatest impact and influence

The simple strategy behind her viral growth—no fancy tech, no big team

Her bold mindset around monetizing your mission without guilt

This episode is a masterclass in turning pain into purpose, purpose into platform, and platform into legacy. Whether you're a parent, educator, entrepreneur, or just someone with a calling—Karen's story will move you and motivate you.

To Buy Karen's Book "The Epic IEP", click HERE

CLICK HERE to listen to the Wealthy and Wellknown Audiobook FREE

What if your darkest moments could become your greatest breakthroughs?

In this jaw-dropping episode, Hal Elrod—best-selling author of The Miracle Morning—reveals the unfiltered story behind his miraculous life. From dying for six minutes in a car crash to beating a rare, aggressive cancer with a 30% survival rate, Hal opens up about the moments that could have destroyed him—but instead defined him.

You'll hear how the death of his baby sister planted the seed for a life of purpose, why discipline without identity won't last, and how your adversity might just be the preparation for your assignment. Rory Vaden sits down with Hal for an unforgettable conversation that unpacks not just how The Miracle Morning was born—but why it became a global movement that's changed millions of lives.

If you've ever doubted yourself, struggled to stay consistent, or felt stuck in your personal brand journey… this is the episode you didn't know you needed.

You'll learn:

The mindset shift that helped Hal walk again after being told he never would.

The practical framework behind the S.A.V.E.R.S. method—and how to stick with it.

Why who you become matters more than what you achieve.

How to build a personal brand that endures—and changes lives.

This isn't just inspiration—it's your wake-up call.

How do you grow your business without drowning in stress, chaos, and burnout? In this candid, behind-the-scenes episode of Wealthy & Well-Known, Rory and AJ Vaden open up about the realities of running multiple companies, raising a family, and building a personal brand—all while setting boundaries that protect their time, energy, and faith.

AJ shares the raw lessons learned from hustling through 80-hour workweeks, what finally made her redefine success, and how she now operates as a high-performing CEO with a schedule rooted in purpose—not pressure. You'll learn:

The real difference between growth and scale (and why getting it wrong can ruin your business)

How to create boundaries that fuel—not fight—your productivity

When it's time to hire, and how to make that decision before burnout hits

Why clarity around why you're scaling is the difference between thriving and burning out

If you're building something big but want to protect what matters most, this is your roadmap. It's honest. It's powerful. And it might just change how you lead forever.

How Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects

Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients.

You'll learn how to:

Identify your niche through your personal story—not the other way around

Discern which version of your past self you're best positioned to serve

Create a simple but powerful elevator pitch that moves people to action

Use the "six-foot rule" to uncover hidden offline opportunities

Avoid the trap of telling stories that connect but don't convert

Whether you're speaking on stage, posting online, or standing in line at Starbucks—this episode will help you master the art of storyselling and turn everyday moments into meaningful business growth.

"Every time I hear the word authentic, I throw up in my mouth a little."

That's how Rory Vaden opens this raw and riveting conversation about one of personal branding's most overused—and misunderstood—buzzwords: authenticity. Alongside AJ Vaden, the two co-founders of Brand Builders Group debate, dissect, and redefine what it really means to be authentic in today's digital-first world.

Is authenticity just curated vulnerability? Where's the line between connection and oversharing? And how do you know when it's finally time to tell the hard parts of your story?

This episode isn't just talk—it's transformation. You'll leave with a practical, powerful framework for sharing your truth with courage, integrity, and intention—without damaging your brand or your relationships.

In this episode, you'll discover:

The real reason we're all obsessed with "authenticity" (and where it went off track)

How to know if you're being honest… or just strategically vulnerable

A simple two-rule test to decide if you're ready to share a story publicly

Why your hard moments may be your most valuable brand assets

The difference between transparency and privacy—and how to protect both

If you're building a personal brand in a world full of filters, this episode is your clarity check.

CLICK HERE TO DOWNLOAD OUR FREE AUDIOBOOK!

If you've ever felt awkward about selling—or thought "sales" is a dirty word—this episode will completely shift your mindset. Rory and AJ Vaden, two of the most accomplished sales professionals in the personal branding world, pull back the curtain on what truly drives conversions: service-centered selling.

In this transparent and tactical conversation, they redefine what it means to sell with integrity, impact, and conviction. You'll learn why sales is not about slick talk but meaningful questions, how to guide prospects through a decision (without pushing), and why your conviction in your offer directly influences your close rate.

Whether you're a personal brand, entrepreneur, or founder still trying to outsource your sales (spoiler: don't), this episode will challenge, equip, and energize you to sell with heart—and close with confidence.

👉 Discover the simple mindset shift that unlocks ethical, high-conversion selling. 👉 Learn the exact questions that create clarity and connection with buyers. 👉 Hear the real story behind closing high-ticket offers—from someone who's done it hundreds of times.

Listen now to transform how you sell—and why your dream clients are waiting for you to lead the conversation.

CLICK TO DOWNLOAD OUR FREE AUDIOBOOK

Is Direct Sales Dead — or Just Evolving? The Truth About Personal Branding in Today's Market

In this deeply insightful episode, Rory and AJ Vaden break down the seismic shifts happening in direct sales, affiliate marketing, and influencer-driven commerce. From the collapse of traditional MLM structures to the rise of personal brands owning their audiences, this conversation explores what it really takes to build lasting success in today's volatile sales environment.

Rory shares his record-breaking journey in direct sales and how that shaped his philosophy on people-first business models. AJ challenges the profit-over-people mindset driving many companies to ditch field forces for digital links—and asks the uncomfortable questions about what we lose when relationships are replaced by reach.

If you're a micro-entrepreneur, direct seller, or building any kind of business based on trust and community, this episode is your playbook. You'll learn:

The critical difference between affiliate, influencer, and direct sales

Why owning your audience is now non-negotiable

The real reason major brands are shifting models—and what that means for you

How in-person experiences are making a comeback in a digital-first world

Why community, trust, and human connection are your biggest competitive advantages

Whether you're starting from scratch or leading a massive team, this episode will shift how you think about marketing, monetization, and the power of your personal brand.

If you're using AI to chase shortcuts or avoiding it altogether, you're already behind.

In this episode of the Wealthy and Well-Known Podcast, Rory and AJ Vaden pull back the curtain on how they're integrating AI into the core operations of Brand Builders Group—not with hype, but with hard-won, real-world systems that are actually working right now.

After years of testing and building, they've developed a practical approach to AI that helps them scale without sacrificing the human strategy that makes their brand magnetic. This isn't about chasing shiny objects—it's about leveraging intelligent tools to build a high-trust, high-impact business that runs without burning you out.

If you're tired of trading time for money and want to build a business that grows with or without you, this conversation is your next step.

Inside this episode:

Why most entrepreneurs mistake growth for scale—and stay stuck because of it

The two-audience framework that allows you to serve your clients and your team with AI

Why BBG ditched generic tools to build a proprietary bot suite

The most powerful, practical use-cases of AI Rory and AJ are using today

How AJ is cutting hiring time in half while improving quality across the board

Time-saving strategies they're applying both at home and in business

Why most AI strategies fail—and what to do differently

If you want to scale smart and stay relevant, this episode is a must.

DOWNLOAD OUR FREE AUDIOBOOK: wealthyandwellknown.com/audiobook

In this intimate and unfiltered episode, Rory and AJ Vaden pull back the curtain on how they truly think about money—and it's probably not what you'd expect. From debt-free living and conservative investing to running an eight-figure business without paying themselves a salary for five years, they share the countercultural principles that have helped them build financial peace without chasing flashy wealth.

You'll learn:

Why "peace is the new profit" is more than just a mantra

How they structured their personal finances to avoid money fights in marriage

The mindset shift that helped them prioritize purpose over pressure

Smart strategies for managing business and personal money simply and sustainably

The spiritual (and strategic) power of tithing and generosity

This episode is not financial advice—it's a rare look at the real-life decisions, philosophies, and lived experiences that have brought lasting stability to one couple's life and business.

Whether you're growing a business, trying to get out of debt, or just tired of money stress, this conversation will challenge your thinking and inspire your path forward.

To find out more about Brand Builders Group, and download the Wealth and Wellknown Audiobook for FREE - click here!

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.

Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.

Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates.

Rory Vaden and Neen dive deep into:

Why it's easier right now to sell high-ticket offers than low-ticket ones

How to create shareworthy moments customers can't stop talking about

The simple mindset shift that moves your brand from transactional to transformational

The surprising power of analog in a digital world

The science behind how luxury is defined—and how to deliver it without being elite

If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue.

📘 Grab Neen's new book Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business 🌐 Connect with Neen at neenjames.com

What if the fastest way to get ahead… is by giving more than you take?

In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world's most connected and trusted thought leaders.

Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence.

If you've ever wondered how to authentically connect with high-profile leaders, open doors without manipulation, or build a personal brand rooted in generosity and service — this episode is a masterclass.

The difference between transactional networking and transformational relationships

Why leading with generosity is the ultimate competitive advantage

The secret to getting warm introductions to the world's most influential people

How to build trust and loyalty that compound for decades

How AI will change relationships — and how to stay human in the age of automation

Keith's 8-Week Course: ConnectedSuccess.com

Rory & AJ's personal brand strategy resources → freebrandcall.com

What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing.

Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You'll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won.

If you're serious about building a marketing function that fuels real growth, you don't want to miss this conversation.

Is AI making your marketing smarter—or just noisier?

In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake.

You'll discover how to stop the chaos, structure your strategy, and use AI as an elevated assistant—not a replacement. Whether you're overwhelmed by tools, unsure how to use AI authentically, or just want to get better results with less waste, this episode is your blueprint.

This is a must-listen for any small business owner, marketer, or executive who wants to stay human and competitive in a rapidly changing digital world.

How do you build a million-dollar network—without being transactional or fake?

In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success.

Selena shares her signature "6 Circles of Connection" model, the five rich relationship types every expert must cultivate, and the concept of breathtaking generosity—a game-changing mindset that redefines what it means to give.

You'll learn:

How to move from casual connections to career-changing alliances

The subtle difference between being generous vs. transactional

How to connect with high-level influencers (and actually be remembered)

Why nurturing your network is more critical than ever in the age of AI

How to use a "generosity fund" to scale your impact and influence

This episode isn't just about being liked—it's about becoming unforgettable to the people who matter. Whether you want more clients, more speaking gigs, or simply deeper support in your life and business, this conversation is your roadmap.

How a Harvard-Trained Dermatologist is Humanizing Medicine and Reclaiming Her Voice Outside the Exam Room

In this episode, AJ Vaden sits down with Dr. Mina—a Harvard-trained dermatologist turned top podcaster and entrepreneur—to explore what happens when a physician decides to challenge the traditional norms of medicine. From confronting burnout and questioning her identity at 40, to launching The Skin Reel podcast and building a thriving personal brand, Dr. Mina shares how she's transforming patient education and rethinking the doctor-patient relationship.

This isn't just about skin care. It's about taking control—of your brand, your message, and your future impact as a medical professional. Dr. Mina opens up about the outdated stigma physicians face around self-promotion, the importance of meeting patients where they already are (hello, YouTube and TikTok!), and why personal branding is not optional—especially in a broken healthcare system where trust is declining and misinformation is rising.

If you're a doctor, health expert, or service-based entrepreneur wondering how to build a personal brand without selling out, this is your roadmap to doing it with integrity, influence, and purpose.

🔹 Why doctors must stop hiding behind white coats 🔹 How to create endless content from everyday patient questions 🔹 Reclaiming autonomy in a system designed to burn you out 🔹 From operating rooms to online influence—Dr. Mina's powerful pivot 🔹 The truth about building trust before your patients walk in the door

The Skin Real Website: https://www.theskinreal.com Clinic Website: https://theskinrealserenbe.com

App:

Apple Store: https://apps.apple.com/us/app/the-skin-real/id6748411628

Play Store: https://play.google.com/store/apps/details?id=vyten.theskinreal

Have you ever wondered about the secret sauce behind those presentations that close deals and grow businesses? In today's episode, we sit down with Terri Sjodin to uncover the science behind creating content that captivates audiences as a personal brand. Terri serves as the Principal and Founder of Sjodin Communications, a company specializing in public speaking, sales training, and consulting services. And is one of the country's most sought-after sales, communications, and speaking consultants. Terri is also the author of the hit book Small Message, Big Impact; a guide to crafting concise and compelling messages, particularly for business professionals. In our conversation, we delve into the art of communication through the lens of her new book, Presentation Ready. Discover the top presentation pitfalls, insightful results from the research conducted for her book, and the power of speaking to people directly. Gain insights into the difference between concluding and closing a deal, why the hardest product to sell is the one you don't believe in, the role of a persuasive mindset, technology and demonstration failures, and much more. Tune in as we learn to unlock the hidden potential of persuasive presentations with Terri Sjodin!

Worrying is part of the human condition. It is based on the universal experience of fear and cannot be escaped by anyone. But what if you could challenge that worry and find a way to get to the other side of it? Today on the Influential Personal Brand Podcast, we are recapping AJ's conversation with the incredible Victoria Jackson and discussing the beauty that lies on the other side of fear. Tuning in, you'll hear some highlights from AJ's conversation with Victoria, how you can get past fear, the relief and joy that lies at the end of that journey, how taking action in your fears will not only bring you joy but will inspire others to do the same too, and so much more! AJ even shares one of her fears, how she overcame it, and why she is better for embracing that part of herself. Finally, listeners are challenged to identify something that plagues them with worry, figure out what fear lies behind it, and take the first steps to overcome it. Thanks for listening in!

Key Points From This Episode:

Links Mentioned in Today's Episode:

Victoria Jackson

No Makeup Makeup

We All Worry, Now What?

AJ Vaden on LinkedIn

AJ Vaden on X

Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X

Take the Stairs

Brand Builders Group

Brand Builders Group Free Video Short Course

Brand Builders Group Free Call

The Influential Personal Brand Podcast on Apple

Email Your Review to Brand Builders Group

What truly sets successful entrepreneurs apart is their ability to persevere and make use of what they have to make a true impact in the world! Today we are joined by the incredibly influential National Women's Hall of Fame nominee, Victoria Jackson. Victoria is the owner of the original 'no makeup, makeup' brand now called, No Makeup Makeup. Victoria pioneered this incredible concept that has taken the beauty industry by storm all while healing from her sexual assault survival, raising three children, battling her daughter's rare autoimmune disease, funding a massive charity, and so much more! Tune in to this episode to hear about Victoria's career from doing makeovers to becoming a professional makeup artist, to making over a billion dollars in sales from TV commercials. We discuss how her perseverance led her through 13 years of perfecting her business model before she shares how she turned her income into impact in the form of The Guthy Jackson Charitable Foundation. Hear about how you can find ways to give back to your community and make an impact, how Victoria became passionate about writing, why she wanted to write an entire book about worrying, and the most important takeaway from it. To end off, we hear about what inspired the relaunch of Victoria's cosmetic brand, No Makeup Makeup. You don't want to miss this one, so be sure to tune in now!

Key Points From This Episode:

Links Mentioned in Today's Episode:

Victoria Jackson

Victoria Jackson on Instagram

No Makeup Makeup

We All Worry, Now What?

The Guthy Jackson Charitable Foundation

AJ Vaden on LinkedIn

AJ Vaden on X

Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X

Take the Stairs

Brand Builders Group

Brand Builders Group Free Video Short Course

Brand Builders Group Free Call

The Influential Personal Brand Podcast on Apple

Email Your Review to Brand Builders Group

We are back with another special recap episode of the Influential Personal Brand Podcast! Today's recap is based off of our interview with Clate Mask, CEO and Co-Founder of Keap. Join Rory as he shares four painful lessons he wished he'd known before becoming an entrepreneur! Thanks for tuning in, enjoy!

Key Points From This Episode:

Links Mentioned in Today's Episode:

Clate Mask on LinkedIn

Clate Mask on X

Clate Mask

Keap

Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy

AJ Vaden on LinkedIn

AJ Vaden on X

Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X

Take the Stairs

Email Your Review Screenshot Here

Brand Builders Group

Brand Builders Group Free Video Short Course

Brand Builders Group Free Call

The Influential Personal Brand Podcast on Apple

Email Your Review to Brand Builders Group

Are you looking to conquer the chaos of growing your small business, without going crazy? Then look no further because this episode is for you! Joining Rory on the Influential Personal Brand podcast is his dear friend, Clate Mask. His product, company, and life mission have radically changed both Rory and AJ's lives and their business. Clate is the CEO and Co-Founder of Keap, the world's leading business automation software. In this conversation, Rory shares the key role Keap has played in the success of their businesses and dives into the concepts behind Clate's new book, Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy. Clate unpacks the personal and professional aspects included in the six keys and delves into the dark side of entrepreneurship with a story about how he almost left Keap. To hear more about finding your rhythm, and what the three transformative habits for future success are according to Clate, don't miss out. Press play now!

What are the top ten books that you should read if you are an entrepreneur, or consider yourself an entrepreneur at heart? Whether you're a solopreneur, small business owner, or a real estate agent, if you have that entrepreneurial spirit, this episode has you covered! Join AJ as she shares her top ten book recommendations from her entrepreneur bookshelf, covering central themes like time, money, and leadership. Find out why these books are pivotal for personal and professional growth and discover which book could transform your entrepreneurial journey!

If you had to make a list of the books that have had the biggest influence on your life, which ones would you recommend? Today, AJ does just that, as she shares her top ten picks that have shaped her entrepreneurial journey. These books are not just for entrepreneurs; they're for anyone with an entrepreneurial mindset looking to grow in business and as a leader. Each book offers universally applicable lessons on life, leadership, and business, regardless of your field. Tune in as AJ shares the contents of her entrepreneurial bookshelf, why each book holds such a special place in her heart, and the standout lessons she wants to share with listeners. Discover timeless wisdom on topics ranging from the emotional side of financial decisions to mastering time management and leadership. You won't want to miss this eye-opening episode – your next great read could be just a listen away!

Have you ever wondered how to generate a steady stream of warm referrals for your business? Discover the secrets from performance coach Jordan Montgomery in this recap episode of the Influential Personal Brand Podcast. In this episode, we provide listeners with the steps to creating a steady stream of referrals and unpack the benefits that go beyond increasing revenue. We discuss the role of giving out referrals, the common mistakes to avoid, and the value of shared relationships. Discover the law of reciprocity, how it relates to personal brands, and why a systematic approach to referrals is vital. Explore the positive by-products of a successful referral system, what it means to be in service of others, and the reasons why you need to become a master giver. Tune in now!

In this episode, we sit down with Jordan Montgomery, Speaker, Performance Coach, and Founder and CEO of Montgomery Companies, to delve into the intricacies of building and scaling a coaching business. Jordan is known for his performance coaching, keynote speaking, and motivational presentations, which have gained national recognition. He is also the author of The Art of Encouragement, a comprehensive guide on the transformative power of encouragement. In our conversation, Jordan shares his professional journey and how he transitioned to becoming a highly-respected performance coach. Hear how he went from the 'penthouse' to the 'outhouse' almost overnight and how this defining moment led to his success story. We discuss the lessons from his career transition, why letting go of control of his company was vital to its growth, and how Jordan developed his client base. Discover why a brand is all about reputation, the benefits of overdelivering, and how he incorporated public speaking into his business model. We talk about the value of working for free, why engagement in public speaking is vital, public speaking pitfalls, and the coaching opportunities public speaking offers. Gain insights into his new book, his motivation for writing it, the power of encouragement, why it is a vital leadership skill, and more. Tune in now!

Our recent conversation with marketing, public relations, and branding strategist, David Avrin highlighted many crucial lessons for growing your personal brand, namely the importance of finding your competitive advantage. In today's episode, we expand on that conversation with an exploration of everything that isn't your competitive advantage. This list may surprise you as it includes the quality of your product, the quality of your staff, and your use of technology as things that do not contribute toward your competitive advantage. We also reveal how to find your competitive advantage by working out everything about you and your business that makes you easy to work with! Be sure to tune in today, and don't forget to get your copy of David's latest book, Ridiculously Easy To Do Business With, which asks the difficult questions that will help you uncover your unique (and valuable) position in the marketplace.

Key Points From This Episode:

Links Mentioned in Today's Episode:

David Avrin

Ridiculously Easy To Do Business With

Entrepreneurs' Organization

Pete Wilson

AJ Vaden on LinkedIn

AJ Vaden on X

Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X

Take the Stairs

Brand Builders Group

Brand Builders Group Free Video Short Course

Brand Builders Group Free Call

The Influential Personal Brand Podcast on Apple

Email Your Review to Brand Builders Group

Building a business is not nearly as valuable as building a reputation, and one of the best ways to build that reputation is by becoming ridiculously easy to do business with. Today, we are joined by David Arvin, a close friend of ours and one of the most internationally in-demand customer experience speakers, who has just penned his seventh title, Ridiculously Easy To Do Business With. David is here to reveal how business success and longevity start with ease, accessibility, and simplicity. We discuss his journey into speaking and becoming an author and the advice he'd share with anyone eager to follow a similar career path to his. We also unpack David's latest book by exploring the business side of speaking, the role of authoring in being a successful speaker, the biggest customer pain points that David is always trying to solve, and why building a strong personal brand should always be top-of-mind. To end, our guest reiterates his book's theme of gaining a competitive advantage and we are reminded of the REAL reasons people would want to do business with you! Tune in for all this and much more.

Are you ready to leverage your personal brand to generate unprecedented earnings? In this episode, we explore three powerful strategies to achieve a million-dollar income through your personal brand. Discover how to excel as a high-paid speaker, leverage membership sites for recurring revenue, and create compelling online courses. You'll also gain insights into crafting a clear message and how to use effective marketing to amplify your brand's impact and profitability. Tune in for actionable steps to achieve financial success with your personal brand!

Entrepreneurship is often glorified as a path to success, freedom, and fulfillment. While it can certainly lead to those outcomes, the reality is far more nuanced and messy. In today's episode, we sit down with Alli Webb, entrepreneur and best-selling author, as she shares hard lessons from her entrepreneurial pursuits. Alli is a dynamic entrepreneurial force known for her transformative impact on the beauty industry and beyond. She is also passionate about sharing her insights and experiences with others. Her upcoming book, The Messy Truth, will offer valuable wisdom and inspiration from her entrepreneurial journey. In our conversation, we delve into her new book and learn the truth behind her entrepreneurial success. From the breakdown of her marriage to her son's struggles with addiction, we uncover her true entrepreneurial journey. We also hear why she recommends trying different career paths, the value she saw in PR for brands, and how she shifted from founder to media personality. Discover her approach to choosing which companies to work with, how she decides what role she wants to take on in the company, and how she balances the demands of each. Gain insights into the benefits and responsibilities that come with a company, how the startup landscape has changed, what she has planned for the future, and more. Tune in now!

Do you want to be stronger mentally? Do you want the mindset that allows you to take adversity head-on? In this recap episode, we discuss the main takeaways from our inspiring conversation with former British Special Forces Soldier Dean Stott. We provide listeners with the three fundamental aspects needed to pursue success and build mental resilience. Hear why excellence is never an accident, the steps for building mental endurance, and why anticipation is always worse than participation. Discover how our brain's self-protection measures cause fear, why fear is normal, and how to overcome your 'fear' programming. Explore why formulating a plan is fundamental, the role of confidence in executing it, the importance of focusing on your work ethic, and why you should not be ashamed of failure. Gain insights into why persistence is essential for mental toughness, the difference between healthy and unhealthy deadlines, and why it is okay to extend your timeline. Join us as we uncover the steps to overcome the psychological hurdles to build mental toughness and resilience. Tune in now!

What does it take to become a soldier in the British Special Forces, to break world records in cycling and fitness, or to write a book that drastically improves the lives of many who read it? Most of us would be happy with achieving just one of these things, but today's guest has done them all! Dean Stott is a speaker, author, and world-renowned expert in risk and security consulting, and he joins us today to share what it takes to build a mindset that relentlessly pursues excellence. Dean's core philosophy is all about taking action, and he explains how this mindset helps in overcoming challenges both foreseen and unexpected. Our guest walks us through his process of building mental toughness, how to rise above fear, the importance of research and careful planning, and how to build a mindset of resilience. Dean's final words of wisdom and hope explain why it's better to participate rather than anticipate.

There have been a lot of changes in the law and as a business owner, you need to stay up to date with them so that you can make the necessary changes to your business and stay compliant! Today we are discussing the new non-compete rule and what the changes will mean for your business. From non-solicitations to protection of business owners' confidential information, to updating your agreements, this episode tells you everything you need to know about non-competes becoming a thing of the past. Be sure to tune in now and remember to contact your attorney for advice!

As a business owner, you have to wear a million different hats and focus on so many moving parts to keep your company running. But it is impossible to also keep up with constantly changing and evolving laws, and if you don't remain compliant, things get risky. Today on the Influential Personal Brand Podcast, renowned attorney Matthew Miller joins us to discuss how business owners can stay up-to-date with business laws. Tuning in, you'll hear all about the laws businesses need to be aware of, what a non-compete is, the pros and cons of the agreement, how to protect your confidential information as a business owner, and what the Corporate Transparency Act is. We delve into the importance of having a lawyer to help advise you about the complexities of the legal system as a business owner before Matthew explains how you can make your business work buying. Finally, we discuss valuation metrics and what we need to know about how businesses are being valuated today. You don't want to miss out on this invaluable information so be sure to tune in now!

Join Rory in another special recap edition of the Influential Personal Brand Podcast, where we debrief our latest epsiode with guest Mel Abraham, to learn more about what you need to know to make more money. Today, Rory delves into four principles for making more money, including the payoffs of being debt-free, spending your money to save time, figuring out how to be paid for your results and not your time, and lastly de-risking your own business but investing in the 3 P's. Be sure not to miss out on this valuable episode, and be sure to check out Rory's Higher Earner Habits Training, 7 Ways That Wealthy People Think and Live. Thanks for listening!

Could the most important purchase we ever make ultimately be freedom? If you're curious to explore this idea further, then this episode is tailored for you! Today, Rory is joined by a true authority on all things money. In addition to his background as a CPA, he's also a globally recognized thought leader, having shared the stage with Fortune 500 companies and spoken at some of the world's largest public events. Mel Abraham brings a profound understanding of both online and offline business, coupled with extensive knowledge of financial matters. We're delighted to have him on the show! Tune in to discover Mel's journey into the world of finance, his strategies for gaining financial control, and why he advocates for harmony over balance. We also delve into essential questions for those building a personal brand, the importance of focusing on the solutions you create, and Mel's insights on retirement planning for entrepreneurs. Join us as we explore why every dollar should have a job description. Thanks for tuning in!

Do you want to know how to protect your personal brand? Whether you're a content creator or you have a unique methodology or framework for your business, this episode is for you! We recently spoke with Autumn Witt Boyd, an IP attorney and the Founder of The AWB Firm, who specializes in helping business owners safeguard their creations. Tune in to hear Autumn's insights on what you need to do even before you get started, practical tips for protecting your personal brand as you grow, when to consider a trademark or copyright (and the differences between them), and much more!

In an industry that seems to shift and change daily, it might feel impossible for business owners to keep up with their legal requirements. You need a legal team who will guide you, help you create a big-picture strategy, and take the time to understand your long-term goals before jumping into your legal projects. Enter Autumn Witt Boyd, an IP attorney who helps online CEOs build sustainable, profitable companies. As the founder of Autumn Witt Boyd (AWB) Firm, Autumn specializes in helping business owners protect what they've built, and she joins us today to walk you through the steps you need to take to protect your personal brand. From the what, why, and how of intellectual property to trademarks, copyrights, contract templates, and more, this episode covers it all! No matter where you are in your entrepreneurial journey, you will find immeasurable value in this conversation, which outlines everything you need to know to safeguard your personal brand today.

Imagine a life free from limitations, where all your dreams and goals become reality. Believe it or not, that life is not beyond your reach! The only thing standing in your way is your brain. To help you harness the limitless power of your brain and create a limitless life, we share five key takeaways from our recent conversation with Jim Kwik, a New York Times bestselling author, an internationally acclaimed authority on brain optimization, and a world-leading expert in speed-reading, memory improvement, and accelerated learning. Tune in to find out how to overcome your limitations, get unstuck by finding new perspectives, change your destination by taking just one step in a new direction, and much more!

If you change your brain, you can change your life and, ultimately, change the world. This is the belief of today's guest, Jim Kwik, a New York Times bestselling author and internationally acclaimed authority on brain optimization. With more than 30 years of experience, Jim has dedicated his life to helping people unlock the full potential of their brains. Along the way, he has amassed millions of followers, trained CEOs and celebrities, and spoken for numerous world-renowned organizations. His book, Limitless, sold hundreds of thousands of copies and offers readers practical tools and strategies to level up their mental performance, learn anything faster, achieve their goals, and transform their lives. In this episode, Jim shares his inspirational message for mission-driven entrepreneurs and offers some profound insight into the competitive advantage that brain optimization can offer us. Join us as we discuss how your struggles can lead to strengths, the correlation between reason and result, how just one step in a different direction can completely change your destination, and much more!

If you've ever thought about writing a children's book but don't know where to begin, you'd better stick around! In today's episode of the Influential Personal Brand Podcast, we unpack the main takeaways from our conversation with bestselling children's author and mentor, Eevi Jones. Tuning in, you'll learn how to start inspiring the next generation of leaders through storytelling and why translating life lessons into children-friendly stories is critical. Join us as we unlock the power of storytelling to inspire, educate, and empower the next generation, ensuring a brighter, more resilient future for us all!

Have you ever wondered how to bridge the gap between your business wisdom and captivating storytelling? In today's episode, we are joined by Eevi Jones, an accomplished children's book author and mentor, to explore the exciting journey of turning your brand's story into a children's masterpiece. Recognizing a need in the children's book industry, Eevi founded the Children's Book University and established herself as a trusted resource for aspiring authors. In this episode, we delve into the intricacies of writing, self-publishing, marketing, and building a thriving author platform. You'll discover the secrets behind crafting compelling narratives tailored for young minds, Eevi's approach to working with authors, and how she turns complex ideas into child-friendly stories. She also shares valuable advice for aligning your brand's identity with a children's story, sharing your brand's message through children's books, how long the writing and publishing process takes, and more! Tune in today as we uncover the fundamentals of crafting and publishing children's literature and explore its profound impact on personal branding with Eevi Jones!

Taking the leap from your current job to pursuing entrepreneurship can be quite terrifying! But don't worry, today we are giving you four principles to orchestrate this change. Welcome to this episode of the Influential Personal Brand Podcast! Today you will hear all about the importance of doing your absolute best in your current gig, how to avoid getting diluted results, lowering personal debt, and why starting with what you know best will pay off. We even share the fasted path to cash with listeners! You don't want to miss this one so be sure to tune in now!

With the right methods and motivation, anyone can reach financial freedom and achieve their personal brand dreams! Climbing the ladder from NFL cheerleader to successful entrepreneur coach is no easy feat, and today's guest, Kelly Roach is here to share her success secrets with us! Listening in, you'll hear all about Kelly's background and how her family's financial issues inspired her to become financially free, her journey from NFL cheerleader to entrepreneur, building her business as a side hustle while working full time, and so much more! We delve into the three unconventional decisions Kelly made when starting her business, including why it's so important to have support even prior to having clients before discussing the power of one-to-one coaching models. Kelly then shares how she suggests you start hiring people and in what order, how to attach operational roles to profit, and the importance of keeping in touch with past customers. Lastly, Kelly reminds us to focus on the lifetime value of customers instead of just on the acquisition of customers. This episode is filled with incredible pearls of wisdom that you don't want to miss out on so tune in now!

Are you grappling with how to transform your passion into a thriving business but feel unsure about where to start? Perhaps you've had to overcome overwhelming odds in your life and feel compelled to help others going through the same thing, but lacking a proper roadmap is holding you back. In today's special recap episode, AJ reflects on her conversation with Sara and Ben Jensen, the founders of Hugh and Grace – a company inspired by their journey with infertility, that takes its name from their two miracle children – as she explores how to transition between what you're currently doing, and what you feel called to do. Discover how to turn your passion into a full-time business, why business success is about being willing to make plenty of mistakes (in the most inexpensive way possible), and what you can do to grow quickly and reach more people, plus a whole lot more. To hear all of AJ's top takeaways from her conversation with Sara and Ben, be sure to tune in!

When Sara and Ben got married in their early twenties, the last thing they expected to struggle with was infertility. For 14 years, their inability to conceive remained unexplained. Then, during their quest to find answers, they discovered the pivotal role of hormonal health. Join us today as we sit down with Sara and Ben to discuss what inspired them to create clean, safe, and trusted products supporting hormone health and the phenomenal story behind their brand, Hugh & Grace, named after their two miracle children — both of whom were borne by Sara and Ben's wonderful sisters who volunteered to be surrogates! In our conversation, we get into the disruptive impact that ingredients in everyday products can have on our hormones, the many conditions beyond infertility associated with exposure to these chemicals, and why they felt compelled to start this company and help others, despite the challenges. Sara and Ben also share their insights on navigating entrepreneurship, identifying customer pain points, how they developed their products, and much more. If you've been trying to figure out how to turn your passion into a business, while also making logical, business-minded decisions, then this informative and inspirational conversation is a must-listen!

Building on the resilience explored in part one of this special Mother's Day episode, we continue our journey with Tessie Gale, Rory's mom and someone who has had a profound impact on the world around her. From the depths of hardship as a young single mother to the triumphs of finding love and stability, Tessie's story is one of unwavering determination and unyielding hope. In this second installment, we delve deeper into Tessie's remarkable life story, exploring her ability to navigate financial struggles, build a supportive community, confront and overcome post-abortive shame, and ultimately discover the love that would transform her world. Join us as we witness the poignant arc of Tessie's narrative, which illustrates the enduring power of the human spirit. Please be advised that this episode contains references to sensitive themes, including abortion, suicide, domestic violence, and alcoholism. Listener discretion is advised.

Apart from being Rory's mom, today's guest, Tessie Gale has overcome incredible odds to create a profound impact on not only those around her but the world we live in too. In this special two-part episode in celebration of Mother's Day, you'll learn how Tessie triumphed over adversity to grow her family and the resilience and tenacity that allowed her to create opportunities for herself, make special memories for her children, and build a promising life for them all. From navigating harrowing circumstances to crafting a brighter future against all odds, Tessie's resilience and determination will inspire and uplift you. But please note that this episode delves into raw and emotional territory, touching on themes of abortion, suicide, domestic violence, and alcoholism. Listen with care, and prepare to be profoundly moved by Tessie's unwavering spirit.

Want to gain thousands of followers in just a few weeks? Well, this is the episode for you! From elevating your production value to telling great stories, you'll learn how to not only capture a viewer's attention but how to keep it too. Tune in as we share five surprisingly simple techniques to help you grow your audience, increase engagement, and create better content!

From pro baseball player to successful real estate investor to serial entrepreneur, Ryan Pineda knows a thing or two about building wealth! In 2015, he leveraged a small amount of capital to launch a house-flipping business that grew to include hundreds of flips, even more rentals, and six multimillion-dollar companies, amassing over a million social media followers in the process. Ryan joins us today to share his story and some surprisingly simple strategies to help you live what he calls the Wealthy Way. Tuning in, you'll learn why social media is such a powerful tool, practical tips for running successful in-person live events, and how you can benefit from being a mission-driven businessperson. We also discuss the role that his Christian faith has played in his success, why watch time is a more important metric than followers or views, how to build trust with your audience, and much more! Ryan's story is an inspiration for anyone pursuing their entrepreneurial dreams, emphasizing the importance of persistence, resilience, and a willingness to adapt and pivot when circumstances change. Trust us, you won't want to miss this conversation!

Almost everyone has a story inside them that is bursting to be told, but timing is indeed everything. So, how do you know when it's the right time to sit down and begin writing? Today, AJ recaps our recent conversation with the best-selling author, Bill Blankschaen, to highlight everything you need to know about writing your first words. First, it's important to understand that writing a book is a time-consuming process and one that you should never rush. Then, we learn about the importance of knowing your book's purpose and intent before writing your first word, and why you'll know you're ready to write a book when you're willing to talk about it, on repeat, for at least two years.

Writing is a unique medium in that it requires one-way communication to feel like a two-way conversation, and without any context pertaining to the reader who is, essentially, a stranger. So, for your written words to resonate with someone you've never met, you need to have a certain something that separates you from the rest, and that is why today, with the help of Bill Blankschaen, we will be exploring everything that it takes to become a great writer. Bill is an accomplished best-selling author and is also the Founder and Chief Story Architect of StoryBuilders – a creative group of story architects and story artisans who empower individuals and organizations to tell stories that make the world a better place. After explaining his entry into writing, how he started working with Jon Maxwell's team, and how being mission-driven allowed him to grow, Bill walks us through the timing of writing a book, when to publish it, and how to choose the best publishing route. Our guest then shares his thoughts on what it takes to be a great writer, how to write your first words, the role of technology and AI in modern writing, and why "collaborative writing" is a more accurate term to use than ghostwriting. To end, we learn about how StoryBuilders brings dreams to fruition, and how you can connect with Bill to elevate your storytelling to the next level.

It's not just you. Networking is uncomfortable! Standing self-consciously in the corner with a drink in your hand and a name badge on your chest is a more common experience than you might realize. Join us today on the Influential Personal Brand Podcast as we dive into three top tips to help you break the ice, take the pressure off new relationships, feel less awkward at networking events, and meet more people to grow your business!

How can small businesses apply big business principles to help them scale faster? To help us answer this question, we're joined by an early Brand Builders Group member who has climbed the ladder in the financial and telecoms industries, built several businesses, and advised both US and international corporations from startups to billion-dollar enterprises. As an expert in sales, operations, and growing revenue, April Garcia knows what it takes to scale a business! A few years ago, she decided to pivot and work with small businesses to help them succeed. In this episode, she shares some of those success secrets and offers practical advice to help small business owners think big, stop iterating, and start selling. Tuning in, you'll learn about the importance of processes, why product development should be messy, how to focus on who you should serve, not who you can serve, what is missing from the SMART goals format, and so much more. You won't want to miss this inspiring conversation with international business advisor, performance coach, and strategy and mindset speaker, April Garcia!

Even if you aren't an entrepreneur, this episode is for you, because it's all about cultivating an ownership mindset in every aspect of your life. Join us as we walk you through the five things you need for a rock-solid entrepreneurial mindset. You'll also learn how to build as you grow, how to put sales first, why serving your community should be prioritized over growth, and why you should never settle for anything less than hiring the very best!

Recently, we've taken a step back to observe and appreciate the incredible growth that we've achieved over the years at Brand Builders Group. In this solo episode with AJ, you'll learn eight important lessons to help you on your journey to eight figures. We discuss sales and revenue, the simple law of economics, how to be versatile and flexible, and everything you need to know about hiring the right talent. We also cover the advantages of requesting feedback from customers and then acting on it, why it helps to deliver at least 10x more value than your prices suggest, the necessity of care, developing a trustworthy team, and the power of putting God (or your spirituality) first, plus so much more!

A key principle we teach at Brand Builder's Group is the idea that the depth of your impact is far more important than the width of your reach because, ultimately, new customers are the most expensive and returning customers are the most profitable! Today on the Influential Personal Brand Podcast, we delve into six tips to help you scale the profits of your personal brand. Tuning in, you'll hear all about the Fractal Math Concept, why new customers are the most expensive kind, and how our community can serve you and your personal brand for life. We even break down key questions we always ask ourselves to increase monetization by providing better services to our customers. This episode is jam-packed with pearls of wisdom that will help you scale your personal brand to new heights, so be sure to press play now!

Most personal brands you may come across often do not have associated businesses. Creating a personal brand you can leverage for an enterprise requires a vastly different approach. In this episode, we sit down with Jeremie Kubicek to discuss how to turn your personal brand into a business with enterprise value. Jeremie is one of the best in the personal brand space and is a globally recognized keynote speaker, author, and relational intelligence expert who has been transforming leaders and teams since 2013. He is also the CEO and co-founder of GiANT Worldwide, a global media and content development company. In our conversation, we unpack the steps needed to build a scalable enterprise and the main takeaways of his new book, The Communication Code. We discuss his experience in the enterprise space, how he closed a significant sponsorship deal, and his entrepreneurial roots in events. Hear about the gap he saw in the content space and how it led to a scalable business. Discover how he is helping build businesses and communities through his brand while generating revenue. Explore how he cultivated his brand into a SaaS company, built a growing and recurring revenue, and his alternative partnership-centric approach to business. Gain insights into effective communication, unlocking The Communication Code, the five code words of communication, and much more! Tune in now!

For anyone getting ready to launch a product or service, it can be tempting to try and make your offer as sophisticated and perfect as you possibly can. The problem is that you'll probably never feel like you're ready to launch! If you're someone who tends to overthink things, then we'd like to offer you an honest and straightforward solution to the question 'How do you know when you're ready to launch?' And while there is a time and place for more complex solutions like a fancy website, webinars, and more, there's really only one thing that you need to have in place to launch your business. Join AJ today, as she unpacks the one simple question you need to ask and find out if you're ready to launch your business. The answer may surprise you!

Are you eager to start a business or grow your company but feel like you need to build a massive online following first? What if you could permit yourself to take the next step before things were perfectly aligned? If you've been struggling with questions like these, then you won't want to miss today's conversation with Melanie Ann Layer, Founder and CEO of Alpha Femme, a global coaching and mentoring company that has helped countless clients transform not just their businesses but also their lives. Tuning in, you'll learn how Melanie first built her company from the ground up without the help of paid advertising, funding, or social media, all while working out of her car, and how she got to where she is today. She shares how her desire to transform her client's lives fueled the growth of her business, why authenticity was instrumental to her organic online growth, and how she made her first million with only 284 clients and fewer than 10,000 followers on Instagram. If you'd like to learn more about Melanie's inspirational journey and how she achieved her success without a huge audience, then be sure to tune in for this eye-opening conversation!

Building a sustainable business, focusing on systems, and developing people is far more profitable in the long run than any viral marketing campaign could ever be. That being said, a successfully viral social media post can have the reach of a major game-day commercial for a fraction of the cost, so it's certainly a tool worth having in your toolkit! In this episode, we share four techniques to make your content go viral. From trends to watch for to the anatomy of a 'hook', how to create one, and much more, this podcast is jam-packed with tips and strategies to help you cut through the digital clutter, command attention, and transform your content into a viral sensation, so be sure to tune in today!

Imagine a life where you connect with your true self and ignite a spark that transforms your existence into an exhilarating journey filled with purpose, passion, and untapped possibilities. This is the essence of Passion Struck, a movement founded by behavior change expert, John R. Miles. John has captivated millions with his globally renowned podcast and national radio show, making a significant impact as a thought leader in the fields of self-leadership and personal mastery. As an author, entrepreneur, and sought-after keynote speaker John blends practical wisdom with relatable anecdotes to make seemingly complex ideas more accessible and inspiring. In today's episode, John joins us to talk about the science behind behavior change and delves into some powerful principles to unlock your purpose and "ignite your most intentional life" from his groundbreaking book, Passion Struck. Tuning in, you'll hear about the importance of listening to your inner voice, how to align action with intention, tips for building an authentic personal brand, and so much more. You won't want to miss this fascinating conversation about overcoming self-doubt, unleashing your highest potential, and all things personal growth!