The Logistics of Logistics

In "Why the FMC Exists and How It Protects American Supply Chains", Joe Lynch speaks with Chairman of the Federal Maritime Commission (FMC), Laura DiBella, about how the agency regulates ocean shipping, resolves cargo disputes, and safeguards American importers, exporters, and consumers from supply chain disruptions.

About Laura DiBella

Laura DiBella serves as Chairman of the Federal Maritime Commission, having been nominated by President Trump in September 2025, confirmed by the Senate in December, sworn in as Commissioner on January 6, 2026, and designated Chairman later that month for a term through June 30, 2028. Before this role, she worked as a government affairs advisor for Adams and Reese LLP after serving as Florida's first female Secretary of Commerce, President and CEO of Enterprise Florida, and President of Business Development at the Florida Department of Commerce. Her maritime leadership career began in 2017 as temporary Port Director for the Port of Fernandina, later becoming the first full-time Executive Director of the Florida Harbor Pilots Association in 2019, where she spearheaded key infrastructure and policy initiatives. She holds a Bachelor of Science from the University of Florida and is an accomplished marathon runner.

About Federal Maritime Commission

The Federal Maritime Commission (FMC) is an independent agency of the federal government whose mission is to ensure a competitive and reliable international ocean transportation supply system that supports the U.S. economy and protects the public from unfair and deceptive practices.

Key Takeaways: Why the FMC Exists and How It Protects American Supply Chains In "Why the FMC Exists and How It Protects American Supply Chains", Joe Lynch speaks with Chairman of the Federal Maritime Commission (FMC), Laura DiBella, about how the agency regulates ocean shipping, resolves cargo disputes, and safeguards American importers, exporters, and consumers from supply chain disruptions. Federal Maritime Commission Purpose: The FMC is an independent federal agency dedicated to maintaining a competitive, reliable international ocean transportation system that protects American consumers and taxpayers from unfair and deceptive supply chain practices. Support for U.S. Cargo & Economic Interests: The agency regulates ocean shipping to safeguard American importers and exporters, focusing on ensuring cargo fluidity, economic viability, and mitigating supply chain-driven inflation. Broad Industry Regulation: The FMC oversees and regulates ocean common carriers, marine terminal operators (MTOs), and ocean transportation intermediaries (OTIs). Impact of OSRA 2022: The Ocean Shipping Reform Act of 2022 expanded the FMC's authority, enabling faster responses to U.S. shippers and establishing dedicated processes to address unfair detention and demurrage charges. Accessible Dispute Resolution: Through its Consumer Affairs and Dispute Resolution Services, the agency provides mediation between shippers and carriers to resolve commercial conflicts cost-effectively without requiring formal litigation. Licensing and Supply Chain Security: The FMC enforces licensing, bonding, and vetting for maritime entities to ensure reliable cargo delivery and protect against security threats and freight fraud. Proactive Public Resource: Beyond serving as a regulatory body, the FMC actively engages with small shippers and industry stakeholders to offer guidance and solve logistics challenges before they disrupt operations. Learn More About Why the FMC Exists and How It Protects American Supply Chains

Laura DiBella | Linkedin

Federal Maritime Commision (FMC) | Linkedin

Federal Maritime Commission (FMC)

What's Going on With Shipping? - YouTube

Amazon.com: The End of the World Is Just the Beginning: Mapping the Collapse of Globalization (Audible Audiobook)

Big Changes at the Port with Lauren Beagen | Podcast

The Container Payment Portal and the Rise of AI in Freight with Jake Hoffman

Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman

How to Turn Freight Data into Audit-Ready Scope 3 Reporting with Michael Rentz

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It)", Joe Lynch speaks with CEO of Lazer Logistics, Adam Newsome, about how turning the yard from an unmanaged blind spot into an optimized, tech-enabled transition zone unlocks massive supply chain velocity and cost savings.

About Adam Newsome

Adam Newsome is CEO of Lazer Logistics, bringing 25 years of business experience to the company's strategic vision and growth. He leads with a focus on operational excellence, disciplined execution and a people-first culture. Raised in an entrepreneurial household, Adam helped launch Lazer alongside his father who co-founded it in 1996. That hands-on beginning shaped his leadership approach: respect for the work, humility and practical problem-solving. Adam has guided Lazer through major growth milestones, including a Williams-Sonoma partnership that doubled the business, its first private equity partnership in 2010 and acquisitions and technology integration beginning in 2019. He focuses on helping customers improve yard operations through technology, operational expertise and people, while sharing lessons on resilience, growth and solving real business challenges with fellow leaders.

About Lazer Logistics

Since 1996, Lazer Logistics has been a leading provider of outsourced yard management, including spotting, shuttling, trailer rentals, gate management, drayage and technology solutions that help customers improve safety and performance across their logistics networks. The company is powered by a 3-pronged approach to efficiency and effectiveness rooted in technology, operations and most importantly, people. With over 800+ locations across 43 states and Canada, Lazer helps 57 of the Fortune 500 unlock precision, uptime and measurable CO₂ savings. In 2026, Lazer Logistics surpassed 4 million zero-emission miles across its North American electric yard operations while delivering an average net energy cost reduction of 85% for participating enterprise customer sites. The company was recognized as a Top Dedicated Contract Carrier by Transport Topics and a Great Supply Chain Partner by SupplyChainBrain.

Key Takeaways: Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It) In "Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It)", Joe Lynch speaks with CEO of Lazer Logistics, Adam Newsome, about how turning the yard from an unmanaged blind spot into an optimized, tech-enabled transition zone unlocks massive supply chain velocity and cost savings. Automate Real-Time Yard Visibility with AI Vision: Traditional yard audits and manual YMS tracking leave critical asset blind spots. Utilizing AI-driven computer vision on yard trucks automatically updates trailer locations, loaded statuses, and geospatial data in real time without relying on human error. Eliminate Dwell Time and Expensive Detention Fees: Gate bottlenecks, chaotic trailer shuffling, and slow turnarounds trigger severe penalty fees from carriers. Streamlining gate workflows, automating spotter moves, and syncing trailer positioning directly with warehouse schedules maximizes dock door throughput. Outsource Specialized Spotter Operations to Mitigate Labor Strain: Recruiting, training, and maintaining in-house yard drivers and specialized equipment creates operational friction. Turnkey, safety-certified spotters handle rigorous backing protocols, peak seasonal surges, and strict compliance without risking site safety or high turnover. Protect Cold Chain Integrity via Continuous Reefer Monitoring: A trailer running out of fuel or dropping temperature while waiting in the yard leads to scrapped product and compliance failures. Active reefer management—including scheduled fueling, proactive temperature logging, and automated out-of-range alerts—safeguards perishable cargo. Transition Yard Operations to Electric Spotters for Cost-Neutral Decarbonization: Idling diesel yard tractors generate heavy emissions and high fuel overhead. EV yard tractors eliminate localized air pollution and diesel costs, offering an enterprise-ready, cost-neutral path toward net-zero supply chain mandates. Optimize Fleet Efficiency by Target-Reducing Idle Time: Fuel burn from stationary spotters is a major hidden expense. Installing telematics directly on yard trucks allows operations to monitor engine usage, cap average idling below 15%, and significantly lower net fuel costs across distribution sites. Reinforce Site Security to Combat Freight Theft and Fraud: Large distribution yards serve as primary attack vectors for cargo theft and unauthorized access. Implementing centralized gate access, automated digital check-ins, and strict driver vetting shields inventory against organized freight fraud. Learn More About Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It)

Adam Newsome | Linkedin

Lazer Logistics | LinkedIn

Lazer's website

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Why the Future of Freight Has No Driver's Cab", Joe Lynch speaks with Founder and CEO of Humble Robotics, Eyal Cohen, about how cabless, electric autonomous haulers are reimagining commercial logistics from the ground up.

About Eyal Cohen

Eyal Cohen is the Founder and CEO of Humble Robotics, an autonomous electric trucking company that recently closed a seed round and emerged from stealth with the Humble Hauler – a fully autonomous, cabless, electric Class 8 truck built from the ground up. Cohen spent his career at the frontier of autonomous vehicles and electrification: he was inside Apple's self-driving program in its early days, watched Uber move into commercial freight, executed the world's first autonomous freight delivery by semi-truck, and sold his previous company to John Deere.

About Humble Robotics

Humble Robotics is an autonomous vehicle technology company reimagining commercial freight transportation through physical AI and zero-emission heavy hauling. The company builds fully autonomous, electric Class 8 haulers purpose-built to handle complex logistics scenarios without a traditional driver cab or diesel tank. By blending vision-language-action (VLA) models with robust, lightweight hardware, Humble Robotics powers a universal platform supporting multiple vehicle configurations. Its cabless, vision-first design is 20% lighter than standard rigs, reaching up to a 200-mile range at 55 mph. Functioning as tractor, trailer, and driver combined, the Humble Hauler delivers a true dock-to-dock solution that lowers per-mile operating costs, eliminates fuel dependency, and streamlines global supply chain operations.

Key Takeaways: Why the Future of Freight Has No Driver's Cab In "Why the Future of Freight Has No Driver's Cab", Joe Lynch speaks with Founder and CEO of Humble Robotics, Eyal Cohen, about how cabless, electric autonomous haulers are reimagining commercial logistics from the ground up. Shedding the "Driver & Cab Tax": Traditional Class 8 trucks carry heavy operational overhead due to driver labor, sleeper cabs, and complex mechanical maintenance; eliminating cab infrastructure entirely with a purpose-built autonomous chassis lowers total cost-per-mile across equipment, labor, and maintenance. Eliminating the 20% Deadweight Penalty: Standard semi-truck setups waste allowable weight limits hauling heavy engine cabs, fuel systems, and driver amenities. A streamlined, cabless universal platform is 20% lighter, letting shippers maximize payload weight per route. Targeting High-Volume, Short-Haul Routes First: While industry focus often gravitates toward long-haul trucking, 87% of U.S. truck tonnage moves under 250 miles; focusing on high-frequency, short-haul moves (like drayage, port transfers, rail yards, and inter-facility shuttling) allows electrification and autonomy to succeed immediately. Achieving True End-to-End "Dock-to-Dock" Autonomy: Highway-only autonomous systems leave complex yard maneuvers and loading dock connections to human drivers; an integrated tractor-trailer platform with a universal "lock & twist" interface can navigate yards, haul 40' international or 53' domestic containers, and dock without human intervention. Deploying Explainable VLA AI Over Rigid HD Maps: Replacing expensive, brittle HD pre-mapping with Vision-Language-Action (VLA) foundation models and 360° sensor arrays (cameras, LiDAR, radar) enables vehicles to fine-tune to new facilities in days while generating plain-language, auditable logs for every maneuver. Escaping Fuel Volatility and Carbon Costs: Operating an all-electric Class 8 powertrain with a 200-mile range protects fleets from volatile diesel pricing and rising engine maintenance while helping operators meet zero-emission mandates and secure state incentives. Building a Purpose-Built Platform Instead of Retrofitting: Retrofitting legacy diesel rigs with autonomous kits retains structural inefficiency and legacy failure points; designing a clean-sheet autonomous EV from the ground up delivers the necessary system redundancy, field safety, and operational reliability required for commercial adoption. Learn More About Why the Future of Freight Has No Driver's Cab

Eyal Cohen | Linkedin

Humble Robotics | Linkedin

Humble Robotics

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain.

About Dan Cicerchi

Dan Cicerchi is the General Manager of Transportation Management Solutions at Descartes Systems Group, where he leads strategy and innovation for one of the industry's most widely adopted logistics technology platforms. A seasoned entrepreneur and logistics tech pioneer, Dan co-founded MacroPoint, a real-time freight visibility solution that transformed how brokers, shippers, and carriers track and manage loads. Following its acquisition by Descartes, he has continued to champion technology that drives efficiency, transparency, and resilience across global supply chains. With decades of experience spanning startup growth and enterprise leadership, Dan is passionate about applying practical AI and automation to solve the freight industry's most pressing challenges. He frequently shares insights on freight visibility, fraud prevention, and the future of transportation management.

About Descartes Systems Group

Descartes Systems Group is a global leader in providing on-demand, software-as-a-service solutions designed to improve the productivity, performance, and security of logistics-intensive businesses. Headquartered in Waterloo, Ontario, with offices and customers worldwide, Descartes helps shippers, carriers, freight forwarders, and logistics service providers connect, collaborate, and automate across the supply chain. Its portfolio includes transportation management, visibility, customs and regulatory compliance, and e-commerce logistics solutions. By combining deep industry expertise with innovative technology, Descartes enables organizations to streamline operations, reduce costs, and deliver superior customer experiences. Thousands of companies around the world rely on Descartes' logistics network and software to move goods more efficiently, mitigate risk, and stay ahead in an increasingly complex global marketplace.

Key Takeaways: Scaling Logistics Innovation at Descartes Systems Group In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. Trust First: AI adoption in logistics must be built on governance and trust, using frameworks like NIST to ensure data security and accountability. AI Augments, Doesn't Replace: AI is a powerful enhancer for core systems (TMS, visibility), not a standalone replacement. Its primary role is to improve efficiency. Focus on Practical Pain Points: Start AI implementation by targeting tedious manual tasks (e.g., check calls, data entry, carrier onboarding) for rapid, measurable ROI. Stability Over Startups: Partnering with existing, integrated tech vendors (like Descartes) ensures greater stability, expertise, and roadmap alignment than relying on new AI-only startups. Audit Your Current Tech: Before investing in new AI, ensure you are fully utilizing the latest features and integrations of your current mission-critical systems. Build Trust with Staff: Overcome internal resistance by layering AI into current workflows and establishing clear performance baselines (ROI) before deployment. Enhance What Works: The path to resilience is through strategically integrating AI into proven, existing workflows step-by-step, not by chasing every new technology trend. Learn More About Scaling Logistics Innovation at Descartes Systems Group

Dan Cicerchi | Linkedin

Descartes Systems Group | Linkedin

Descartes Systems Group

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Scale or Fail: Navigating Trade Volatility for Emerging Brands", Joe Lynch speaks with President and CEO of the Americas region of GEODIS, Laura Ritchey, about how emerging brands can navigate trade volatility, manage inventory, and build scalable, resilient supply chains.

About Laura Ritchey

Laura Ritchey joined GEODIS in July 2025 as President and Chief Executive Officer (CEO) of the Americas region. Laura is responsible for overseeing the region's freight forwarding, contract logistics and transportation business units along with engineering and technology, IT, ProVenture (U.S.-based subsidiary of GEODIS focusing on industrial real estate) and Material Handling Resources (one of the country's leading material handling distributors owned by GEODIS). In total, Laura oversees GEODIS Americas' expansive operations including nearly 20,000 employees and more than 230 sites across eight countries. Laura brings over 30 years of experience to GEODIS, with 15 focused on supply chain management in both retail and third-party logistics. Laura began her career in finance before transitioning to supply chain operations, including sourcing, distribution and strategic transformation. Prior to her current role, Laura was most recently CEO at Radial, Inc., a leader in e-commerce fulfillment solutions, where she drove revenue growth and profitability through operational excellence. At Radial, she led the North American P&L for a $1.4B e-commerce logistics division, responsible for relationships with over 170 clients across four service lines. Before joining Radial, she held leadership positions at L Brands, FullBeauty Brands and Centric Brands. Laura is on the Dean's Advisory Council at Fisher College of Business at The Ohio State University and is an active board member of the Federal Reserve Bank of Atlanta's Nashville Branch. Additionally, she is actively involved with C200 whose mission is to inspire, educate, support and advance current and future women leaders. Laura earned her J.D., MBA and bachelor's degree from The Ohio State University. Additionally, Laura is accredited as a certified public accountant and admitted to the bar in Ohio.

About GEODIS

GEODIS is a leading global logistics provider acknowledged for its expertise across all aspects of the supply chain. As a growth partner to its clients, GEODIS specializes in four lines of business: Global Freight Forwarding, Global Contract Logistics, Distribution & Express Transport, and European Road Network. The Group operates a global network spanning nearly 170 countries and 48,000 employees. In 2025, GEODIS generated €10.6 billion in revenue. GEODIS is a company owned by SNCF group.

Key Takeaways: Scale or Fail: Navigating Trade Volatility for Emerging Brands Beware the "10K Order Trap" During Rapid Growth: Scaling operations from 1,000 to 10,000 monthly orders often breaks a business before demand stalls. Emerging brands must build strong foundational supply chain building blocks early—such as maintaining clean master data (accurate dimensions and weights) and choosing a 3PL capable of global growth—to avoid costly operational failures when reaching inflection points. Adopt a Hybrid Inventory Strategy to Balance JIT and JIC: Shifting strictly between "Just in Time" (JIT) and "Just in Case" (JIC) risks either stockouts or trapped working capital. A balanced, hybrid approach—keeping adequate stock of fast-moving core basics while tightly controlling slow-moving seasonal items—helps protect cash flow without sacrificing availability. Re-evaluate the "Amazon Effect" and Recommerce to Protect Margins: High-speed, free shipping creates an illusion of necessity that drives up last-mile costs. Brands should focus on order delivery certainty over pure speed while implementing circular economy strategies (recommerce) to rehabilitate and resell returned apparel, which often recovers up to 95% of inventory value. Mitigate Sourcing Risks Beyond Single-Factory Bets: Diversifying supply chains requires going all the way back to raw material inputs rather than simply relocating assembly plants. Navigating evolving global tariffs requires nearshoring flexibility, dual-sourcing critical SKUs, and re-orchestrating supply chain flows across regional hubs. Understand True Landed Costs to Avoid Margin Shock: Delegating freight forwarding and customs clearance entirely to overseas manufacturers often leads to hidden markups and supply chain delays. Leveraging an end-to-end global provider with licensed customs brokerage capabilities ensures clear visibility into total landed costs and regulatory compliance. Leverage Global Scale with Curated, End-to-End Execution: Supported by a global network spanning nearly 170 countries, over 48,000 employees, and €10.6 billion (USD $12.35 billion) in revenue (2025), GEODIS provides emerging and established brands with an agile, end-to-end "launchpad for global growth" across contract logistics, freight forwarding, and transportation. Avoid the "Set It and Forget It" Supply Chain Mindset: Ongoing volatility, regulatory shifts, and geopolitical friction require continuous evaluation of supply chain networks. Taking a cautious, practical approach to emerging technologies like AI (for labor forecasting and route planning) ensures operational stability while safeguarding proprietary data. Learn More About Scale or Fail: Navigating Trade Volatility for Emerging Brands

Laura Ritchey | Linkedin

GEODIS | Linkedin

GEODIS

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Collision of Capital, Technology & Logistics", Joe Lynch speaks with Founder & Managing Partner of Gamma Point Advisory, Joey Milstein, about how the intersection of private equity, artificial intelligence, and operational execution is reshaping the future of supply chain M&A.

About Joey Milstein

Joey Milstein has spent more than 35 years inside the machinery of global trade, leading commercial organizations for ocean carriers, freight forwarders, and venture-backed logistics technology companies before moving to the advisory side. Having built businesses, sold technology, raised capital, and led growth from inside the industry, he brings an operator's perspective to every transaction. As Founder & Managing Partner of Gamma Point Advisory, Joseph advises founders on sell-side M&A and guides private equity firms, institutional investors, and strategic acquirers on buy-side strategy, growth, and logistics technology. He is known for connecting the worlds of operations, innovation, and capital, helping clients identify opportunities others miss and navigate one of the world's most complex industries with clarity and conviction. Joseph holds both Bachelor's and Master's degrees from New York University and serves as a strategic advisor to multiple logistics technology companies.

About Gamma Point Advisory

Gamma Point Advisory is a boutique M&A and strategic advisory firm focused exclusively on transportation, supply chain, and logistics technology. Unlike generalist investment banks or consultants, Gamma Point combines deep operating experience with transaction expertise, giving clients advice grounded in how the industry actually works. The firm advises founder-led businesses on sell-side M&A, capital formation, and strategic growth, while providing buy-side advisory to private equity firms, institutional investors, and strategic acquirers sourcing, evaluating, and executing investments across the logistics ecosystem. Gamma Point also works closely with emerging logistics technology companies to accelerate commercialization and market adoption. Gamma Point sits at the intersection of three worlds that rarely speak the same language: operators who move freight, innovators building the future, and the capital that funds it.

Key Takeaways: The Collision of Capital, Technology & Logistics In "The Collision of Capital, Technology & Logistics", Joe Lynch speaks with Founder & Managing Partner of Gamma Point Advisory, Joey Milstein, about how the intersection of private equity, artificial intelligence, and operational execution is reshaping the future of supply chain M&A. The Intersection of Three Disconnected Worlds: Capital markets, technology providers, and logistics operators routinely "talk past each other" at industry conferences. Sustainable progress requires a "translator" who understands the nuances of operational realities, deal structures, and true software utility. The "Silver Tsunami" Driving Consolidation: Hundreds of healthy, lower mid-market logistics companies (drayage, family-owned forwarders, customs brokers) are reaching an inflection point. Owners in their 60s and 70s without generational succession plans are seeking capital infusions, mergers, or buyouts to exit. Prep Work Directly Impacts Valuations: Founders often lose millions in prospective sale value by going to market unprepared. Spending 3–6 months to audit operations, clean up balance sheets, remove unutilized assets ("dead wood"), and document institutional knowledge transforms potential multiples from 4x to 6x EBITDA. Private Equity's "Buy-and-Build" Playbook: Private equity interest in logistics—especially freight brokerage—is accelerating. PE firms look for established "platform" companies to serve as a base, then execute a "buy-and-build" strategy by acquiring smaller complementary add-ons to build scale rapidly over a 3-to-5-year horizon. Adopting Technology to Boost Valuations: Tech adoption is no longer optional for legacy operators. Implementing scalable, transferable software or modern AI tools directly increases a firm's exit valuation multiple, whereas sticking to outdated manual processes or disconnected legacy tech depresses market interest. Evaluating "Real AI" vs. Expensive Demos: With capital drying up for speculative "digital brokers" that subsidized freight rates without long-term profitability, investors and buyers now focus on technology that delivers measurable operational productivity, security, and lower overhead rather than slick, superficial software demos. Culture and Team Depth Outweigh Simple Financials: Successful acquisitions require balancing human dynamics and cultural fit alongside pure financial metrics. Founders must build institutional depth rather than centralizing all sales, financial, and operational expertise within a single leader. Learn More About The Collision of Capital, Technology & Logistics

Joey Milstein | Linkedin

Gamma Pint Advisory | Linkedin

Gamma Point Advisory

Gamma Point Podcast

AI In Logistics | What works and what doesnt

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Eliminating EDI Headaches: Managed Integration vs. Ticket Queues", Joe Lynch speaks with Co-Founder and Leader of Atadex, Mitch Bernet, about how fully managed EDI and API integrations eliminate operational bottlenecks, speed up customer onboarding, and drive supply chain profitability.

About Mitch Bernet

Mitch Bernet is the Co-Founder and Leader of Atadex, bringing decades of supply chain expertise and executive leadership to the role. Raised in Cleveland, Ohio, he earned a degree from Providence College, an MBA in Finance from Creighton University, and launched his career at Union Pacific Railroad before taking senior management roles at Conrail, APL Logistics, and Hub Group. A seasoned entrepreneur, he went on to found Integra Logistics in 2003 and co-found Coyote Logistics in 2008—growing the Atlanta-based business through its eventual acquisition by UPS—before taking a brief hiatus and returning to the industry to co-found Atadex. Married to Rosanna for 35 years, he is the proud father of two children, Matthew and Katherine, who graduated from Georgia Tech and the University of Georgia, respectively.

About Atadex

Atadex is a full-service EDI (Electronic Data Interchange) and API integration provider exclusively focused on the supply chain and logistics industry. The company was founded to deliver fully managed, fast, low-cost data integration—handling everything end to end so clients don't need in-house EDI expertise and positioning itself as an alternative to legacy EDI vendors, self-serve platforms, and traditional professional services. Atadex connects any TMS or WMS (including Blue Yonder, Trimble, Manhattan, Turvo, Shipwell, TAI, and McLeod) to any trading partner, supporting all major formats (X12, EDIFACT, API, XML, CSV, JSON) and transaction types. The company processes over 50 million messages per month and has completed more than 5,000 go-lives, pairing each client with a dedicated, US-based account manager. Its goal is to fundamentally change how data integration is managed and serviced, helping clients improve productivity, performance, and profitability. Target customers include carriers and 3PLs with complex partner networks, warehouses and 4PLs seeking a fully outsourced EDI department, and TMS/WMS providers wanting to offer integration without building their own delivery teams. Atadex also offers AssetMaps (fleet consolidation) and Freight Board Central (freight board integration).

Key Takeaways: Eliminating EDI Headaches: Managed Integration vs. Ticket Queues In "Eliminating EDI Headaches: Managed Integration vs. Ticket Queues", Joe Lynch speaks with Co-Founder and Leader of Atadex, Mitch Bernet, about how fully managed EDI and API integrations eliminate operational bottlenecks, speed up customer onboarding, and drive supply chain profitability. EDI as a Profitability Driver, Not Just an IT Task: Data integration directly impacts the bottom line by eliminating manual data entry, reducing human error, and allowing logistics staff to manage up to 25% more volume per person without adding head count. Overcoming System Incompatibility via "Universal Translation": Supply chain tech remains heavily fragmented between legacy systems (like mainframes or EDI X12) and modern RESTful APIs. Atadex acts as a universal translator, mapping and converting any data format into whatever spec a trading partner requires. Speed to Integration Equals Speed to Revenue: Onboarding delays can stall new customer relationships for months and destroy projected margins. Rapid implementation and proactive partner coordination directly protect customer retention and protect sales commissions. Fully Managed Service vs. Anonymous Ticket Queues: Logistics operates on extreme urgency where every minor issue feels like a major emergency. Relying on dedicated, domain-expert project managers who proactively catch failed transmissions beats putting in tickets with traditional tech providers. Decoupling Customer Support from Technical Engineering: Mirroring the operational structure pioneer Jeff Silver used at Coyote Logistics, separating client-facing project managers from back-end technical mappers ensures seamless communication and higher overall customer satisfaction. Transparent Pricing Over Complex VAN Fees: Traditional EDI value-added networks (VANs) often obscure costs behind per-kilo-character charges. Simplifying billing to clear, per-message rates provides total transparency so companies can calculate precise integration costs per trading partner. Practical AI Integration with a "People-First" Foundation: While AI tools (like Claude) are being developed internally to speed up complex mapping and protocol translation, technology will supplement—rather than replace—the critical human element required to support high-stakes logistics operations. Learn More About Eliminating EDI Headaches: Managed Integration vs. Ticket Queues

Mitch Bernet | Linkedin

Atadex | Linkedin

Atadex

USMMG Partners with Atadex for EDI Solutions | LinkedIn

Trailer Bridge's Partnership With Atadex as Their EDI Provider Revolutionized Their Efficiency | LinkedIn

The Game-Changer for Riverside Transport's EDI and Target Performance | LinkedIn

Atadex| Facebook

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Infrastructure Autonomous Delivery Needs", Joe Lynch speaks with Chairman and CEO of Arrive AI, Dan O'Toole, about why smart endpoint infrastructure is the missing link to scaling autonomous logistics.

About Dan O'Toole

Dan O'Toole, CEO of Arrive AI, can speak to why endpoint coordination networks and logistics software are becoming the unresolved infrastructure problem—and the most durable value driver—in commercial autonomous logistics. Drawing on clinical-grade deployment data that reveals what the market actually needs to scale, he offers actionable lessons on how these operational insights translate seamlessly from healthcare to the broader commercial logistics ecosystem.

About Arrive AI

Arrive AI (Nasdaq: ARAI) stands apart by addressing the critical gap in autonomous logistics: the endpoint. Its Arrive Points smart hubs and Arrive OS software form a hardware-agnostic, AI-orchestrated network that connects drones, ground robots, and human couriers through verified, chain-of-custody handoffs. Backed by a decade of development, 10 U.S. patents, and international filings in 20-plus countries, this architecture isn't a feature add-on—it is the essential operating layer that makes autonomous delivery commercially viable. While competitors rush to deploy vehicles, Arrive AI has already proven its infrastructure in high-stakes, live hospital environments—securing a second contract on the strength of its initial deployment—positioning the company as a defensible, revenue-ready infrastructure asset as public markets increasingly reward durable AI networks.

Key Takeaways: The Infrastructure Autonomous Delivery Needs In "The Infrastructure Autonomous Delivery Needs", Joe Lynch speaks with Chairman and CEO of Arrive AI, Dan O'Toole, about why smart endpoint infrastructure is the missing link to scaling autonomous logistics. Solving the "Last 50 Feet" Problem: While multimillion-dollar autonomous drones and ground rovers can navigate miles via GPS and LiDAR, deliveries often fail at the final drop-off point. Arrive AI bridges this gap with Arrive Point™ smart hubs, providing a secure physical landing pad and drop-chute for autonomous vehicles. Creating an Unbroken Chain of Custody: To combat the 1.7 million packages stolen daily in the U.S. and secure high-value goods like pharmaceuticals, Arrive Points utilize biometrics, RFID, and time-of-flight sensors. The unit stays locked until accessed by an authorized recipient, maintaining a verified digital record from dispatch to retrieval. Hardware-Agnostic Infrastructure for Universal Access: Rather than fragmenting the market with proprietary drop zones for different brands, Arrive AI acts as a carrier-agnostic portal. Its open operating layer (Arrive OS) allows drones, ground robots, and human couriers from any fleet to execute seamless handoffs at a single managed endpoint. Unlocking Asynchronous Delivery: Traditional delivery requires both courier and recipient to synchronize schedules, leading to costly re-delivery delays. Arrive AI's smart hubs decouple drop-off times from human availability, allowing 24/7 unattended deliveries and pick-ups without risk of weather damage, theft, or product degradation. A Defensible "Napkin to Nasdaq" IP Wall: Founded in 2014 and listed on the Nasdaq (ARAI) in 2025, Arrive AI established a critical first-mover advantage by filing foundational patents before major tech giants. The company now holds 10 U.S. patents and international filings across 20+ countries, creating a robust intellectual property moat. Proven Performance in High-Stakes Environments: Beyond residential ecommerce, Arrive AI's infrastructure has been validated in live hospital settings—where delivery failures carry strict regulatory consequences rather than just operational inconvenience. This clinical-grade reliability directly enabled the company to secure follow-on enterprise contracts. Climate Control for Sensitive Payloads: Outfitted with Climate Assist™ technology, Arrive Points can actively heat or cool up to 20 degrees within minutes to preserve perishable groceries and temperature-sensitive medical supplies, while integrated top-door heaters keep snow and ice from freezing the automated doors. Learn More About The Infrastructure Autonomous Delivery Needs

Dan O'Toole | Linkedin

Arrive AI | Linkedin

Arrive AI

OpenAI's IPO filing and the broader public-market rush into AI

PepsiCo is running 35 driverless trucks commercially. Amazon just deployed a next-generation warehouse robot as part of a $12 billion investment push

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "How Nordian's Platform Enables Long-Haul Autonomy", Joe Lynch speaks with Co-founder and CEO of Nordian, Michael Schramm, about how Nordian enables long-haul autonomy by combining precise positioning, satellite connectivity, and edge intelligence into a single platform.

About Michael Schramm

Michael Schramm is Co-founder and CEO of Nordian, the positioning and connectivity platform for Physical AI, delivering centimeter-level GNSS corrections, satellite connectivity, and fleet lifecycle management to some of the largest industrial OEMs in the Americas. A serial entrepreneur with 15+ years of executive leadership, he is a founding partner of Ambush, an applied AI engineering firm; co-founder of Echo54, an advanced sensing R&D company serving US and allied government agencies; and founder of GOAT, an acquired consumer micro-mobility company. Across nearly two decades of building companies that operate in the physical world, he kept running into the same failure point: machines break when positioning and connectivity aren't engineered as one system. Nordian exists to fix that.

About Nordian

Nordian is the positioning and connectivity platform for Physical AI. One platform delivers centimeter-level GNSS corrections, integrated satellite connectivity, and fleet lifecycle management to industrial OEMs across transportation, agriculture, and mining. Headquartered in Austin, Texas, and deliberately launched in the hardest environments on Earth, Nordian built South America's largest PPP-RTK network, and its platform serves 80% of the region's 20 largest agricultural OEMs. Proven where networks fail and machines can't, Nordian is now expanding globally to power autonomous operations at scale.

Key Takeaways: How Nordian's Platform Enables Long-Haul Autonomy In "How Nordian's Platform Enables Long-Haul Autonomy", Joe Lynch speaks with Co-founder and CEO of Nordian, Michael Schramm, about how Nordian enables long-haul autonomy by combining precise positioning, satellite connectivity, and edge intelligence into a single platform. Physical AI is a Connectivity and Processing Challenge, Not an AI Model Problem: Current AI systems are fully capable of handling autonomous navigation, but real-world physical AI is constrained by connectivity and real-time processing capabilities. Offloading critical decisions to back-end cloud servers introduces latency, which is dangerous for heavy machinery like a 25-ton autonomous truck moving at highway speeds. Edge Computing and Local Inference Eliminate Deadly Latency: To operate safely without reliance on uninterrupted internet access, 100% of mission-critical decisions must occur directly on the device using edge computing. Nordian provides the local processing capacity needed for real-time inference, allowing autonomous vehicles, drones, and heavy equipment to operate safely in "air-gapped" environments or during brief network dropouts. Centimeter-Level Positioning Replaces Imprecise Traditional GPS: Standard GPS provides meter-level accuracy, which is acceptable for route navigation but unacceptable for vehicle control, lane-level autonomous driving, precise geofencing, or row-crop agriculture. By combining satellite signals with dedicated ground reference stations to calculate real-time differential corrections, Nordian achieves centimeter-level accuracy required for absolute control. Integration Burden is the Primary Bottleneck for OEMs: Equipment manufacturers historically acted as their own integrators—trying to bolt together separate vendors for chipsets, satellite bands, cellular modems, and edge computing. Nordian abstracts this complexity by unifying precise positioning, resilient connectivity, and edge intelligence into a single plug-and-play factory-installed package with an SDK for custom software development. A Multi-Band "N+3" Connectivity Model Bridges the Connectivity Gap: Autonomy dies where cellular coverage fails, particularly across the 71% of U.S. roadways located in rural environments. Nordian solves the connectivity gap by layering cellular networks, L-band communications, and low Earth orbit (LEO) satellite constellations (including integrated Starlink connectivity) into a redundant system capable of rapid sub-10-second signal convergence. Agricultural Battle-Testing Translates Directly to Transportation and Logistics: Before expanding into long-haul trucking and yard logistics, Nordian proved its system in South America's harsh agricultural environments, building a massive reference station network across Brazil and Argentina. This foundation enabled them to capture 80% of the top 20 agricultural OEMs in the region—proving the technology where infrastructure is non-existent and atmospheric interference (scintillation) is severe. Autonomous Technology Target Long-Haul Workloads to Improve Quality of Life: Autonomous technology is positioned to address structural labor shortages by replacing high-turnover, long-haul routes (where drivers are away from home for weeks) with fully autonomous systems or human-augmented modes. This shifts human operators toward last-mile and short-haul jobs, improving driver safety, operational utilization, and overall work-life balance. Learn More About How Nordian's Platform Enables Long-Haul Autonomy

Michael Schramm | Linkedin

Nordian | Linkedin

Nordian

Contact Nordian

Nordian Authorized to Resell Starlink High-Speed Internet to Businesses & Enterprises.

Nordian Expands High-Precision GNSS Positioning to Brazil Through Strategic Partnership with u-blox

Federal News Network's Space Hour Podcast - Connecting devices out in remote regions

Fierce Network - Nordian authorized to resell Starlink internet to businesses and enterprises

Ending the 60% Waste: The Radical Shift Trucking Needs Right Now

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Trimble's Perspective: The Future of Freight is Connected", Joe Lynch and Rob Painter, Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions.

About Rob Painter

Rob Painter became Trimble's president and chief executive officer in January 2020. From 2016 through 2019, he served as the Company's chief financial officer. Joining the Company in 2006, Painter held a variety of leadership positions, including corporate development, corporate strategy, general manager of Construction Services, general manager of the Intelligent Construction Tools international joint venture, and vice president of Trimble Buildings construction software. In August 2023, he was appointed to serve on the Synopsys Board of Directors. Painter holds a bachelor's degree in finance from West Virginia University and an MBA from Harvard University.

About Trimble Transportation

Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.

Key Takeaways: Trimble's Perspective: The Future of Freight is Connected In "Trimble's Perspective: The Future of Freight is Connected", Joe Lynch and Rob Painter, Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions. Holistic Solution for a Difficult Truckload Market: Trimble's T&L segment directly addresses the pressures of the current truckload market by providing core operational platforms (TMW.Suite, TruckMate) to help carriers, shippers, and brokers manage operations, accounting, and dispatch, ensuring maximum efficiency and cost control when margins are tight. Driving Strategy with the Connect & Scale Message: The entire product portfolio—spanning TMS, maintenance, visibility, and procurement—is structured to embody Trimble's "Connect & Scale" message, which focuses on integrating people, data, and workflows into a unified ecosystem to drive growth and efficiency. AI-Powered Autonomous Freight Procurement: Trimble is leveraging AI within its Freight Procurement solutions (Transporeon, Freight Marketplace) to move toward autonomous procurement. This helps shippers and brokers efficiently source capacity and optimize freight spend in real-time, which is critical in a volatile capacity environment. Commercial Mapping for Efficiency and Safety: Essential tools like Trimble MAPS (CoPilot, Appian) go beyond basic navigation. They provide commercial-grade routing that accounts for truck-specific constraints and HOS, acting as a crucial element in optimizing routes and protecting drivers (part of the people and workflow components of Connect & Scale). TMS as the Core Workflow Integrator: Comprehensive Transportation Management Systems (TMS) platforms like TMW.Suite act as the central brain for workflows, integrating data across the business from operations to financial accounting, which is foundational to the "Scale" component of Trimble's strategy. Proactive Maintenance and Data Connectivity: Solutions for Asset & Fleet Maintenance focus on maximizing uptime—a key lever in today's market. By using data from connected trucks (fault codes, location) for preventative and predictive maintenance, they ensure assets remain productive and reduce unexpected downtime. Regulatory Compliance and Risk Mitigation (People & Data): The Safety & Compliance offerings help fleets mitigate risk and adhere to federal regulations, ensuring the safety and legal operation of their people (drivers) and assets, proving that technology is essential for responsible management and effective use of operational data. Learn More About Trimble's Perspective: The Future of Freight is Connected

Rob Painter | Linkedin

Trimble Transportation | Linkedin

Trimble Transportation

Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics

Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Fictitious Pickup Boom: How Fake Drivers Steal Freight", Joe Lynch speaks with Chief Operating Officer at IDScan.net, Jillian Kossman, about how modern fraudsters use fake CDLs to execute fictitious pickups—and how automated identity verification at the gate can stop them.

About Jillian Kossman

Jillian Kossman is Chief Operating Officer at IDScan.net, an identity verification firm helping businesses combat fraud and build trust in digital and in-person transactions. As COO, she leads the company's day-to-day operations, scaling processes, technology partnerships and customer delivery to support organisations operating in highly regulated and high-risk environments.

About IDScan.net

IDScan.net offers the leading AI-powered identity verification platform focusing on ID fraud prevention, age verification, and access management for security and compliance. Across their suite of products, IDScan.net performs more than 23,000,000 ID and identity-related transactions monthly for more than 7,500 customers. Including many of the world's largest manufacturers and logistics organizations. For more information, visit www.idscan.net.

Key Takeaways: The Fictitious Pickup Boom: How Fake Drivers Steal Freight In "The Fictitious Pickup Boom: How Fake Drivers Steal Freight", Joe Lynch speaks with Chief Operating Officer at IDScan.net, Jillian Kossman, about how modern fraudsters use fake CDLs to execute fictitious pickups—and how automated identity verification at the gate can stop them. Cargo Theft Has Evolved from Physical Hijacking to Digital Fraud: Cargo theft is no longer defined by armed robberies or physical break-ins like in decades past. Today's threat landscape relies on organized digital impersonation, synthetic identities, and illegitimate credentials—making cybersecurity and physical cargo security completely interdependent at the point of pickup. The Non-Domiciled CDL Crackdown is Driving Fake ID Demand: Strict federal enforcement and regulatory changes have led to many drivers losing their valid non-domiciled Commercial Driver's Licenses (CDLs). Unwilling to walk away from high-paying haul opportunities, many of these drivers are turning to fake IDs sourced from the dark web, triggering a massive surge in fictitious pickups across the logistics industry. Visual Gate Inspections Are No Longer Sufficient: Modern counterfeit CDLs feature accurate window panes, microprinting, holograms, and realistic barcode structures that are virtually impossible for gate guards or dock workers to catch visually. Effective fraud prevention requires forensic-level automated scanning that checks physical and digital security features against thousands of global document templates in seconds. Rapid ID Parsing Eliminates Yard Bottlenecks and Human Error: Manual check-in workflows—like handwriting details on paper clipboards or taking unencrypted smartphone photos—cause long yard queues and introduce human error. Automated driver intake via kiosks or guard-shack scanners processes credentials in under 15 seconds, instantly populating accurate driver data into the TMS, WMS, or YMS. Remote Biometric Verification Neutralizes Double-Brokering Risks: Fictitious pickups often rely on dispatching unvetted or impersonated drivers. By deploying remote identity verification (such as IDScan.net's DIVE platform) via SMS prior to arrival, freight brokers and 3PLs can cross-reference live facial biometrics against the CDL photo and dispatch records to ensure the correct driver is at the wheel. Encrypted Digital Audits Replace Vulnerable Paper Logs: Relying on paper sign-in sheets leaves operations exposed during CTPAT/AEO security audits or law enforcement investigations. Automated, cloud-based ID scanning creates a time-stamped, searchable, and encrypted chain-of-custody record (capturing driver IDs, entry/exit timestamps, and truck photos) while protecting sensitive driver PII. Instant Watchlist Cross-Referencing Blocks Unauthorized Access: Physical security gate checks need real-time, automated defense against blacklisted or prohibited drivers. Point-of-scan verification instantly matches scanned driver credentials against internal "do not admit" (BOLO) lists, expired license databases, and government sanction watchlists (such as OFAC), stopping unauthorized entry before a trailer is ever loaded. Learn More About The Fictitious Pickup Boom: How Fake Drivers Steal Freight

Jillian Kossman | Linkedin

IDScan.net | Linkedin

IDScan.net

2026 supply chain & logistics ID fraud report

The state of digital IDs in 2026: A complete guide

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Built to Last: Inside Holman Logistics", Joe Lynch speaks with President and COO of Holman Logistics, Mike Gardner, about how the company's 162-year heritage, safety-first culture, and long-term customer partnerships drive sustainable growth in today's supply chain landscape.

About Mike Gardner

Mike Gardner is the President & COO of Holman Logistics, a national third-party logistics company headquartered in Seattle, Washington. With a 40-plus-year career in supply chain management, Mike has held executive roles at GATX Logistics, APL Logistics, and DHL Supply Chain, previously serving as CEO of Kane Logistics before advising in 3PL, real estate, and venture capital. At Holman, he oversees 1,400 team members, over eight million square feet of distribution space, and a nationwide transportation network. Mike holds an MBA from Southern Illinois University and a Bachelor of Science from Miami University, where he serves on the Center for Supply Chain Excellence board. Passionate about empowering family businesses, he is also a founding board member of ALAN. Beyond logistics, this former high school chef, Cincinnati native, father of three, and marathoner has raised $7.4 million for cancer research over 16 years through Pelotonia.

About Holman Logistics

Holman Logistics is a national third-party logistics (3PL) provider offering multi-client warehousing, manufacturing support, and nationwide transportation solutions. Founded in 1864 and headquartered in Seattle, Washington, the privately held company manages over eight million square feet of distribution space and operates a network spanning 20 locations across nine states. Operating with over 1,400 team members, Holman specializes in high-exacting verticals, including consumer packaged goods (CPG), food and beverage, ingredients, pet food, and major appliances. Its core capabilities range from contract warehousing, plant sub-assembly, and Foreign Trade Zone (FTZ) services to private fleet shipping, dedicated shuttles, freight brokerage, and direct-to-consumer ecommerce fulfillment. Grounded in a culture prioritizing operational safety and long-term customer partnerships, Holman balances its multi-generational heritage with modern operational capabilities—incorporating advanced automation, continuous improvement programs, and AI-enabled site tools to deliver consistent, high-performance execution.

Key Takeaways: Built to Last: Inside Holman Logistics In "Built to Last: Inside Holman Logistics", Joe Lynch speaks with President and COO of Holman Logistics, Mike Gardner, about how the company's 162-year heritage, safety-first culture, and long-term customer partnerships drive sustainable growth in today's supply chain landscape. Safety as an Operational Strategy ("Journey to Zero"): Holman Logistics treats safety not as a metric compared to industry averages, but as a non-negotiable core value targeting zero incidents. Operational safety sets the foundation for service quality, and every associate is empowered to "own the stop button" to pause unsafe operations. 162+ Years of Adaptability: Founded during the Lincoln administration and family-owned for over a century, Holman's longevity is proof of continuous adaptation—navigating world wars, recessions, deregulation, and eccommerce growth by staying close to customer needs. Culture Drives Retention and Service Consistency: In an industry plagued by high turnover, Holman relies on a people-first, performance-driven culture—reinforced by leadership orientations and awards like the Bob Downie Legacy Award—to retain experienced associates who know the customer's business inside out. True Strategic Partnership Over Transactional Service: Holman builds long-term, embedded relationships (some lasting since the 1960s) using open communication, system integration, and gain-sharing models that align financial incentives around mutual cost savings and continuous improvement. Nimble Innovation Without Tech Hype: Holman balances legacy heritage with modern capabilities. As a privately held "thinking company," it rapidly adopts practical technology—such as AI vision tools on forklifts for training—while quickly discarding tech that doesn't add operational value. Private Ownership as a Strategic Advantage: Unlike 3PLs beholden to private equity exit timelines or quarterly public earnings, Holman's multi-generational family leadership offers stability, long-term capital planning, and agility when customizing solutions for mid-market shippers. Focusing on Core Complex Markets: Holman deliberately specializes in high-exacting verticals—including CPG, ingredients, pet food, and major appliances—providing tailored services ranging from plant sub-assembly and store-door delivery to Foreign Trade Zone (FTZ) support and final-mile execution. Learn More About Built to Last: Inside Holman Logistics

Mike Gardner | Linkedin

Holman Logistics | Linkedin

Holman Logistics

Costco | Acquired

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "SPS Commerce: Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth.

About Wes Aretson

Wes Arentson is a Sales Manager at SPS Commerce. He leads a logistics sales team focused on providing 3PLs and Carriers with tools to optimize their supply chains, connect with their partners more efficiently and make onboarding new customers easy. Wes has over 15 years of experience in supply chain and technology helping customers solve business problems with software and automation.

About SPS Commerce

SPS Commerce is the world's leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.

Key Takeaways: SPS Commerce: Optimize Speed to Revenue In "Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. Direct Correlation: Order-to-Cash Speed = Revenue Acceleration. The single most critical factor in optimizing revenue is the speed of your Order-to-Cash (O2C) cycle. Wes stresses that every inefficiency in processing orders, from receipt to payment, translates directly into delayed revenue. Streamlining O2C with efficient data exchange is the fastest way to pull cash forward. Stop Margin Leaks by Eliminating Disconnected Systems. Learn how disjointed or manual systems create costly margin leaks—the silent erosion of profitability. These leaks are often caused by the lack of connection between trading partner portals, forcing manual data re-entry and increasing the risk of chargebacks and penalties. EDI as the Foundation for Impeccable Data Quality. At the core of SPS Commerce's success is the commitment to data quality. Listeners will understand that clean, standardized, and automated data transmission via modern EDI is essential not just for compliance, but for enabling accurate forecasting and preventing operational errors for all SPS Commerce customers. Master Retailer Scorecards by Fixing Data Exchange. Achieving and exceeding Key Performance Indicators (KPIs) and Service Level Agreements (SLAs)—the foundation of retailer scorecards and milestones—is non-negotiable. Wes explains that a failure to meet these standards is often a symptom of poor EDI connections or the lack thereof, not operational failure. Automated, accurate EDI is the fix. Accelerate Onboarding with Proven Compliance and Security. Wes highlights the comprehensive service offered by SPS Commerce, focusing on mapping, testing, compliance, and security. This end-to-end approach drastically shaves weeks off the process of onboarding new trading partners, ensuring systems are instantly compliant and secure, which minimizes risk and accelerates time-to-revenue. The EDI Advantage: Consolidate Portals and Win More Tenders. True efficiency moves beyond basic EDI compliance. By consolidating disparate retailer portals into one platform, you eliminate the "swivel-chair" chaos. This improved efficiency and performance not only stops margin leaks but directly improves your scorecard performance, helping you win more high-value tenders. Future-Proof Partnerships with Automated Data Strategy. The conversation culminates in the shift from tactical order management to a strategic, data-driven approach. Wes advocates for using centralized EDI to build continuous learning and accountability, allowing companies to focus less on manual data work and more on connecting world-class technology with senior executives who control budget and strategy. Learn More About SPS Commerce: Optimize Speed to Revenue

Wes Arentson | Linkedin

SPS Commerce | Linkedin

SPS Commerce

Woods Distribution Case Study

Arcadia Cold Storage & Logistics Case Study

Jay Group Case Study

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch and Michael Rentz, Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance.

About Michael Rentz

Michael Rentz is the Chief Revenue Officer at Gnosis Freight. He joined the company in the Summer of 2020. Before joining Gnosis, he got his start in the industry with the South Carolina Ports Authority and Maersk. He left Maersk in 2018 to pursue his own endeavors, which eventually led him back to Charleston, SC, where he worked for Techstars in an attempt to stand up the first-ever Supply Chain and Logistics Accelerator. The pandemic put an unexpected halt to that, and it was then that he fortuitously met Austin McCombs (CEO/Founder of Gnosis) and Jake Hoffman (CTO of Gnosis).

About Gnosis Freight

Gnosis Freight is the AI-native Global Freight Operating System for enterprise supply chains. It gives logistics, operations, and finance teams real-time insight into container movement and helps them Intervene earlier when delays, inventory risk, or cost exposure arise. By linking containers to SKU- and Inventory-level detail, Gnosis enables smarter planning, improved product availability, and more predictable business performance. Powered by continuously reconciled container Intelligence, Gnosis orchestrates exception management through configurable, low-code workflow and agentic AI across logistics, finance, and operation – reducing demurrage and detention, accelerating invoice resolution, and shortening goods-to-cash cycles. Headquartered In Charleston, SC, Gnosis serves global enterprises across retail, manufacturing, and logistics-intensive industries. Learn more at gnosisfreight.com.

Key Takeaways: How to Turn Freight Data into Audit-Ready Scope 3 Reporting In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch and Michael Rentz, Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance. The Foundation of Scope 3 Reporting is "Sovereign Data": Accurate emissions reporting is impossible without high-fidelity operational data. Gnosis Freight utilizes "sovereign data"—logistics data they originate, validate, and structure directly from primary sources (ports, terminals, carriers, and railroads) rather than relying on third-party aggregators or high-level assumptions. If your operational data isn't audit-ready, your carbon reporting won't be either. Regulatory Shifts are Turning ESG from a Checkbox into a Mandate: With major regulatory updates like California's SB 253 looming in 2027, large enterprises (doing over $1B in revenue) that touch these key economies will be legally required to disclose their Scope 3 emissions. What was once a marketing slide about "valuing the environment" is rapidly transitioning into a strict, auditable corporate compliance requirement. Solving the Category 4 "Data Black Hole": Scope 3, Category 4 emissions (upstream transportation and distribution) are notoriously fragmented and difficult to track. By overlaying the GLEC (Global Logistics Emissions Council) framework directly onto their existing container tracking data, Gnosis calculates precise emissions across every single leg of the journey—ocean transit, port idling, rail, and final-mile drayage—without requiring manual spreadsheets or guesswork. Shippers Want a Unified Operating System, Not More "Point Solutions": Enterprise Beneficial Cargo Owners (BCOs) are experiencing software fatigue and actively moving away from single-use point solutions. Instead of buying a standalone carbon tracking tool, shippers want emissions data embedded directly into their daily workflow. Gnosis solves this by making carbon tracking a seamless "flip of a switch" within their broader Container Lifecycle Management (CLM) platform. Data Must Be "Operational-Grade" to Be Useful: In logistics, if data is only 80% accurate, it is functionally 0% useful because operators will simply bypass the system and default to manual website cross-checking. For emissions data to survive a financial or regulatory audit, it must be built on the same operational-grade, real-time milestones used to run daily supply chain execution. FinOps and Carbon Audits Share the Same DNA: There is a direct parallel between auditing freight invoices and auditing carbon emissions. Gnosis found that 85% of invoice discrepancies stem from incorrect operational milestones (like when a container was actually made available). By mastering these physical execution milestones, Gnosis can simultaneously spot billing overpayments in their FinOps suite and defend carbon calculations in an emissions audit. Build Solutions by Getting in the Trenches with Customers: Gnosis's rapid growth—from navigating the pandemic's demurrage and detention (D&D) chaos to launching carbon tracking—has been entirely customer-driven. Rather than building flashy tech in a vacuum, their strategy is to deeply embed themselves with logistics managers, solve their immediate operational headaches first, and give them their time back to focus on strategic growth. Learn More About How to Turn Freight Data into Audit-Ready Scope 3 Reporting

Michael Rentz | Linkedin

Gnosis Freight | Linkedin

Gnosis Freight

Gnosis Freight: The Journey Between The Ships

Carbon Emissions Landing Page

Carbon Emissions Upcoming Webinar

Carbon Emissions Whitepaper

Gnosis Freight LinkedIn

Testimonials & Case Studies

Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman

The Container Payment Portal and the Rise of AI in Freight with Jake Hoffman

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Problem First Approach to Warehouse Automation", Joe Lynch and Vinh Tran, Managing Director of MyBull Intelligent Machinery USA, discuss how prioritizing a facility's specific operational challenges over standard tech products leads to successful automation.

About Vinh Tran

Vinh Tran is the Managing Director of MyBull Intelligent Machinery USA, where he spearheads the company's North and South American strategy, commercialization, and customer deployment of Autonomous Mobile Robots (AMRs) for manufacturing, warehousing, and logistics. As the company's first U.S. employee, he built the domestic organization from the ground up, establishing its engineering, sales, after-sales support, and strategic partnerships. With over 30 years of leadership experience, including executive roles at Sensata Technologies and Continental, Tran has a proven track record in autonomous mobility, ADAS, and global business expansion across North America and Asia. Today, he focuses on accelerating industrial automation by delivering practical AMR solutions that enhance safety, productivity, and operational efficiency across the automotive, logistics, and heavy equipment sectors. Tran holds a B.S. in Mechanical Engineering from the University of Michigan, as well as an M.S. in Mechanical Engineering and an MBA from Wayne State University.

About MyBull

MyBull is a global innovator in autonomous robotics and intelligent logistics systems, dedicated to redefining efficiency in warehousing, manufacturing, and supply chain operations. With a focus on AI, machine learning, and modular design, MyBull empowers enterprises worldwide to achieve sustainable, future-ready automation. For more information, please visit mybull.com.

Key Takeaways: The Problem First Approach to Warehouse Automation In "The Problem First Approach to Warehouse Automation", Joe Lynch and Vinh Tran, Managing Director of MyBull Intelligent Machinery USA, discuss how prioritizing a facility's specific operational challenges over standard tech products leads to successful automation. The "Product-First" Trap: Companies often fail in automation by forcing a specific product (like a forklift or tractor) into a facility without understanding the workflow first. MyBull advocates for a "problem-first" approach, focusing on the client's biggest operational bottlenecks before selecting the equipment. The Brains Behind the Robots: While MyBull utilizes partner chassis for its physical hardware, its core innovation is the Position Navigation System (PNS) kit. This standardized "brain" utilizes LiDAR, 3D SLAM mapping, and sensorics to make forklifts, tuggers, and flatbeds fully autonomous. Bridging the Indoor-to-Outdoor Gap: While indoor autonomous solutions are highly developed, the outdoor yard remains an operational blind spot. MyBull specializes in rugged, weatherproof AMRs built with large tires and enclosed compartments that seamlessly transition from warehouse Wi-Fi to outdoor cellular networks. A "Farmer" Mindset Over a "Hunter" Mindset: Drawing from his experience living in Japan, Tran emphasizes a gradual, nurturing approach to automation (akin to Kaizen). Rather than chasing instant revenue, true success comes from a slow, deliberate integration between human operators and machine processes. Labor Displacement, Not Replacement: Automation shouldn't be viewed purely as a headcount reduction tool. Instead, it eliminates mundane, hazardous, or extreme-weather tasks—such as driving a tugger in freezing snow—allowing human workers to upskill into higher-value roles like fleet management. Exposing Process Bottlenecks: Introducing automation acts as a forcing function that immediately exposes a facility's "lack of control" or fractured workflow visibility. Once a repeatable, structured robot is introduced, operational inefficiencies and shifting bottlenecks become clearly visible. Delivering Outcomes, Not Just Technology: The ultimate goal of warehouse automation is not just owning high-tech machinery, but delivering tangible operational outcomes and maximizing throughput (the number of products successfully moving out the back door). Learn More About The Problem First Approach to Warehouse Automation

Vinh Tran | Linkedin

MyBull | Linkedin

MyBull | YouTube

MyBull

Case Studies

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Private Fleets Rescue Freight Brokers in 2026", Joe Lynch and Russell Jones, CEO & Co-founder of Private Fleet Net Zero, discuss how unlocking empty private backhauls provides brokers with discounted, high-quality capacity to combat fraud and skyrocketing liability.

About Russ Jones

Russell Jones co-founded Private Fleet Net Zero to help the 45% of trucks that are in Private Fleets with usually empty backhauls find loads from $50B+ of 3PL freight spend, leveraging his leadership of Cargo Chief, which enables 1,200+ 3PL buyers with $8B+ of spend to buy transportation capacity more profitably. Previously, Mr. Jones co-founded and led two cloud-based physical security firms. He was also the founding CEO of Clearvox Communications, which pioneered the market for cellular phone headsets, which he sold to Plantronics. Beforehand at Adaptec, Mr. Jones doubled a $50M channel products business to $100M. Mr. Jones has been awarded 10 patents, and holds a BSBA with highest honors from Boston University and an MBA from the Harvard Business School.

About Private Fleet Net Zero

Private Fleet Net Zero, PFNZ, is uniquely aggregating 10,000s of trucks with 1,000s of lanes of underutilized, underpriced, theft-free and superior private and dedicated fleet trucking capacity and matching via multi patent-pending technologies and artificial intelligence to $10Bs of freight spend registered on our cloud-based platform, while generating a compelling client ROI. Our network is quickly and efficiently growing both fleets and 3PLs on PFNZ, which is on a path to save 30M+ tree equivalents.

Key Takeaways: Private Fleets Rescue Freight Brokers in 2026 In "Private Fleets Rescue Freight Brokers in 2026", Joe Lynch and Russell Jones, CEO & Co-founder of Private Fleet Net Zero, discuss how unlocking empty private backhauls provides brokers with discounted, high-quality capacity to combat fraud and skyrocketing liability. Massive Fleet Scale: Private Fleet Net Zero (PFNZ) has rapidly aggregated 80,000 trucks and 40,000 lanes of coverage, using patent-pending AI to match this massive pool of underutilized capacity with tens of billions of dollars in registered freight spend. The $150B Backhaul Waste: Private fleets (where the cargo owner owns the asset, like Walmart or Sherwin-Williams) make up 45% of all trucks on the highway, yet they run empty 80% of the time on their backhauls, leaving a $150 billion pool of premium capacity sitting idle. Pure Profit for Fleets: Because the primary "front haul" already covers the driver's salary, equipment, insurance, and core fuel costs, any backhaul revenue captured through PFNZ represents a 95% pure profit margin for the fleet owner. Quadrupled Broker Margins: Brokers can secure this premium capacity at a 25% discount to the market rate. In a tight market where a typical gross profit might only be $150 on an $1,150 load, cutting carrier costs from $1,000 to $750 can effectively triple or quadruple a broker's net margins. Eliminating Fraud and Liability: Shifting to private fleets bypasses the modern plague of cargo theft, cyber fraud, and "chameleon carriers" who hide bad histories under new DOT numbers. Furthermore, because private fleets have newer equipment and a third less accidents, they shield brokers from catastrophic multi-million dollar "nuclear verdicts" tied to carrier safety under the recent Montgomery ruling. Combating the 2026 Capacity Crunch: Massive federal enforcement of English language proficiency rules is projected to strip 25% of for-hire drivers (400,000 to 600,000 drivers) off the road. PFNZ rescues brokers by giving them an automated "outsourced recruiting team" to tap into stable private capacity that was previously heavily monopolized by the top 10 mega-brokerages. Seamless Integration & Sustainability: PFNZ connects to a broker's TMS within weeks via APIs, reports, or an AI bot to automatically map buying patterns. By eliminating empty miles, the platform is on track to save over 45 million tree equivalents in CO2, giving public companies and shippers a verifiable decarbonization story for SEC and board reporting. Learn More About Private Fleets Rescue Freight Brokers in 2026

Russ Jones | Linkedin

Private Fleet Net Zero | Linkedin

Private Fleet Net Zero

Private Fleet Net Zero: The Deadhead is Dead with Russ Jones

The Broken Safety System Threatening Shippers and Brokers with Chris Burroughs

What is Blue Ocean Strategy | About Blue Ocean Strategy

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Ending the 60% Waste: The Radical Shift Trucking Needs Right Now," Joe Lynch and Erik Malin, Founder and CEO of Tetro, discuss how treating trucking as a function of time, rather than miles, is the only way to eliminate the massive inefficiencies plaguing drivers and future autonomous fleets. Time is the real commodity.

About Erik Malin

Erik Malin is the founder and CEO of Tetro, a technology company rebuilding trucking for the autonomous era. He has spent his entire career in freight, where his conviction that the industry measures the wrong thing, miles instead of time, became the thesis behind Tetro. Previously, Erik was on the founding team at Baton, a freight-tech startup acquired by Ryder, and led operations at FreightTech unicorn Loadsmart.

About Tetro

Tetro is a technology company that operates its own trucking fleet to recapture lost supply chain time and build essential data assets. Because 60% of time is currently wasted in trucking, the most common job in America has suffered perhaps the greatest wage suppression in history, and autonomous technology will never reach its full potential since a driverless truck still loses that same 60%. By running its own fleet, Tetro is actively building the data asset necessary to eliminate this massive inefficiency and unlock the true potential of modern freight.

Key Takeaways: Ending the 60% Waste: The Radical Shift Trucking Needs Right Now In "Ending the 60% Waste: The Radical Shift Trucking Needs Right Now," Joe Lynch and Erik Malin, Founder and CEO of Tetro, discuss how treating trucking as a function of time, rather than miles, is the only way to eliminate the massive inefficiencies plaguing drivers and future autonomous fleets. Time is the real commodity. The 60% Waste Phenomenon: The trucking industry suffers from massive systemic inefficiency, where 60% of potentially productive capacity is completely lost to time leakage across the entire system. A Utilization Issue, Not a Driver Shortage: Contrary to popular belief, the core issue in American trucking is utilization rather than a shortage of drivers. Public company financials show that drivers are often only productive for 4.5 hours out of their 11 federally regulated daily driving hours. The Flawed Legacy Framework of Miles: The industry still relies on a metric inherited from the Industrial Revolution—paying and planning by the mile rather than by time. This creates a severe misalignment between demand and capacity because the industry remains functionally blind to duration. The Autonomous Vehicle Myth: There is a flawed industry assumption that autonomous trucks will seamlessly solve supply chain issues. However, because a driverless truck will still lose that exact same 60% of dead time at facilities, autonomy cannot reach its full potential without solving the underlying time-tracking problem. Operating a Fleet as a Mobile Research Lab: Tetro operates its own trucking fleet not to simply be a carrier, but to generate the highly specific, proprietary data asset required to address this waste. You cannot infer or partner your way into this information; it requires proprietary hardware and execution tracking to create. Shifting From Miles to Time via AI: Tetro developed an AI forecasting tool that converts traditional commoditized lane rates per mile into a rate per hour before committing to freight. This reveals significant market mispricing, exposing "bad actors" (facilities that notoriously waste time) and highlighting efficient shippers trading at a hidden premium. Unlocking Trapped Facility Upside: Internal data shows that 30% to 70% of a driver's on-site time at a facility is completely dead time where nothing is happening. By quantifying this data, Tetro can partner with shippers to release that trapped time, creating faster inventory turns and reducing the need for costly secondary assets like drop trailers. Learn More About Ending the 60% Waste: The Radical Shift Trucking Needs Right Now

Erik Malin | Linkedin

Tetro | Linkedin

Tetro

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In "The Broken Safety System Threatening Shippers and Brokers," Joe Lynch and Chris Burroughs, President and CEO of the Transportation Intermediaries Association (TIA), discuss the fallout from a landmark Supreme Court ruling and rising freight fraud are reshaping the logistics liability landscape.

About Chris Burroughs

Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House Transportation & Infrastructure Committee and the House Natural Resources Committee. He also served as Director of Government Affairs at the Twenty-First Century Group, advocating for clients in transportation, telecommunications, health care, and defense. Burroughs holds a Bachelor of Science degree in Political Science from Shepherd University in Shepherdstown, West Virginia.

About TIA

The Transportation Intermediaries Association (TIA) is the professional organization of the $343 billion third-party logistics industry. TIA is the only organization exclusively representing transportation intermediaries of all disciplines doing business in domestic and international commerce. TIA is the voice of transportation intermediaries to shippers, carriers, government officials, and international organizations. Learn more about TIA at www.tianet.org

Key Takeaways: The Broken Safety System Threatening Shippers and Brokers In "The Broken Safety System Threatening Shippers and Brokers," Joe Lynch and Chris Burroughs, President and CEO of the Transportation Intermediaries Association (TIA), discuss ow the fallout from a landmark Supreme Court ruling and rising freight fraud are reshaping the logistics liability landscape. The Montgomery Decision Resets the Liability Landscape: The Supreme Court's recent 9-0 ruling in the Montgomery case (involving C.H. Robinson) eliminated the long-standing F4A federal preemption defense for brokers regarding carrier safety selection. While 31 states had already rejected this defense prior to the ruling, the decision officially shifts safety and negligent selection liability standards back to a patchwork of differing state regulations. TIA Petitions the FMCSA for a National Carrier Selection Standard: In response to the confusion caused by the Montgomery decision, the Transportation Intermediaries Association (TIA) filed a petition for rulemaking with the Federal Motor Carrier Safety Administration (FMCSA). TIA is pushing for a clear, national federal standard to dictate exactly what checks a shipper or broker must perform when vetting and selecting a trucking company, eliminating state-by-state confusion. The Core Elements of TIA's Proposed Vetting Standard: TIA outlines three baseline data points that the federal government should mandate for a secure carrier selection process: operating authority (ensuring full compliance with the FMCSA), valid insurance (confirming active, legitimate coverage to combat marketplace fraud), and safety status (verifying the carrier has not been placed out of service for safety violations or paperwork compliance issues). A Broken Data System Leaves 94% of Carriers Unrated: A major hurdle in carrier vetting is that 94% of trucking companies remain "unrated" by the federal government. Because the FMCSA relies on strenuous, physical audits and suffers from limited inspector resources (drastically worsened during the pandemic), they only audit carriers that trigger red flags. TIA strongly advocates shifting from this outdated physical audit system to an absolute, data-driven safety rating algorithm. TIA Demands the Release of the "High-Risk Carrier List": The FMCSA maintains an internal database of approximately 3,000 to 4,000 trucking companies categorized as "high-risk," based on their Safety Measurement System data. As a key part of their petition, TIA is demanding that the government publicize this list so brokers and shippers have the transparency needed to actively avoid dangerous carriers. The Sophistication and Rise of Strategic Freight Fraud: Freight fraud and cargo theft have evolved past opportunistic crimes into highly organized, international cyber syndicates. Strategic theft has skyrocketed by 1,500% since 2020. Bad actors are shifting tactics—moving away from registering new fraudulent entities to buying up clean, legitimate, 2-year-old authorities on online marketplaces, executing massive "heists," and then vanishing. Industry Consolidation and the Value of Trusted Associations: The compounding costs of increased insurance premiums, tighter vetting processes, and necessary technology stacks are expected to drive significant market consolidation, forcing smaller players out. Because of this complex environment, shippers are increasingly looking to work with brokers tied to professional organizations like TIA, which enforces a strict code of ethics, offers ongoing education, and acts as the exclusive advocacy voice for the $343 billion 3PL industry on Capitol Hill. Learn More About The Broken Safety System Threatening Shippers and Brokers

Chris Burroughs | Linkedin

TIA | Linkedin

TIA

TIA Technovations

TIA Technovations with Tom Curee

Trucking Through Trouble with TIA & Anne Reinke

TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud with Chris Burroughs

FMCSA Petitions for Rulemaking (Open Petitions)

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Dark Data Trap: Unlocking Logistics Documents with Tungsten Automation's Patrick Van Hull" Joe Lynch and Patrick Van Hull, Supply Chain Industry Consultant at Tungsten Automation, discuss how intelligent document processing eliminates manual data traps to drive logistics efficiency and cost savings.

About Patrick Van Hull

Patrick Van Hull, widely recognized as the Supply Chain Storyteller, helps organizations transform complexity into clarity. A multi-time "Top 25 Global Thought Leader and Influencer on Supply Chain" and Supply Chain Pro-to-Know, he focuses on supply chain digitalization and capability development, showing how operational details can drive resilience and performance across the value chain. Patrick's career spans more than two decades, with leadership and advisory roles at Apple, Dell, Rio Tinto, and CVS Health, Gartner, Deloitte, and SCM World, he became known for bridging practitioner expertise with executive-level insights to turn data and technology into impactful strategies and programs. Most recently, he has focused on helping enterprises use AI-powered intelligence to strengthen resilience and anticipate disruption. He holds degrees from the University of Michigan and Duke University Fuqua School of Business, and lectures on supply chain strategy at the University of Arkansas Walton School of Business.

About Tungsten Automation

Tungsten Automation, formerly Kofax, is the global leader in AI-powered document and workflow automation solutions, boasting a 40-year trusted legacy and a team of 2,200 employees across 40 countries, serving over 25,000 global customers. Our commitment to innovation and customer success has earned us industry recognition, including being named a Leader in the 2025 Gartner® Magic Quadrant™ for Intelligent Document Processing. Tungsten has also been recognized by other key analysts in areas such as Intelligent Automation and Process Orchestration. We are trusted to help businesses achieve unprecedented efficiencies and reduce costs through document and workflow automation, allowing them to scale and future-proof their business.

Key Takeaways: The Dark Data Trap: Unlocking Logistics Documents In "The Dark Data Trap: Unlocking Logistics Documents with Tungsten Automation's Patrick Van Hull" Joe Lynch and Patrick Van Hull, Supply Chain Industry Consultant at Tungsten Automation, discuss how intelligent document processing eliminates manual data traps to drive logistics efficiency and cost savings. Tungsten Automation Profile: Formerly Kofax, Tungsten is a global leader in AI-powered Intelligent Document Processing (IDP) and advanced workflow automation. Backed by a 40-year legacy, 2,200 employees, and 25,000+ global customers, the company was named a Leader in the 2025 Gartner® Magic Quadrant™ for IDP. Their cloud-based platform sits cleanly over multiple, fragmented ERP and TMS networks to pull and push data seamlessly. Escaping the "Dark Data Trap": Moving a single international ocean container can require upwards of 30 separate documents. Because traditional TMS and ERP platforms can't read unstructured data (like dense PDFs, faxes, or Excel spreadsheets), this critical info becomes trapped "dark data." Tungsten uses IDP to automatically ingest, classify, and extract line-item data from over 40 different logistics document types, turning paper trails into structured, digital assets. Slashing AP Errors & Driving Revenue: Manual touchpoints in freight invoicing lead to constant billing discrepancies and human errors. Through automated multi-way matching, reconciliation, and automated exception handling, Tungsten drives "zero-touch" processing for order management and invoices. In one case study, acting as an automated "quality check" against contracted rates helped a major freight shipper capture an incremental $20 million in annual revenue. Preventing Customs and Shipment Delays: When data errors or missing documents hit customs or a port, shipments grind to a halt, triggering costly penalties, demurrage fees, and port congestion. Tungsten automates data extraction and email ingestion for customs clearance, validating regulatory documentation and compliance checks before shipments ever hit major bottlenecks. Accelerating Carrier and Supplier Onboarding: Traditional onboarding forces procurement teams into a weeks-long "paper chase" of manual risk assessments and compliance reviews. Tungsten uses automated self-service portals paired with automated risk assessments—such as using the platform to instantly verify the legitimacy of bank and credit statements—condensing onboarding timelines from weeks down to a matter of days. Bridging the Gap Between AI Hype and Reality: AI cannot solve supply chain issues without clean, unified data. Patrick notes that trying to run raw, messy documents entirely through an unguided Large Language Model (LLM) can cause the AI to run wild, exhausting months' worth of token allocations in a single week. Tungsten effectively solves this by embedding AI directly into workflows, blending traditional rules-based automation (RPA) for standard patterns with Generative and Agentic AI to manage highly complex exceptions. Elevating the Human Experience: Eliminating rudimentary data entry is ultimately a personal win for the workforce. Moving away from "swivel chair activity" and manual data chasing reduces friction and human error. By shifting repetitive tasks to automated workflows, logistics employees are freed up to use human ingenuity, focus on creative problem-solving, and ultimately enjoy more meaningful, higher-value work. Learn More About The Dark Data Trap: Unlocking Logistics Documents

Patrick Van Hull | Linkedin

Tungsten Automation | Linkedin

Tungsten Automation

Tungsten's Summits

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In "Electrifying the Cold Chain Without Breaking the Grid" Joe Lynch and Sam Plunkett, CEO of Nivalis Energy Systems, discuss how self-powered, electrified trailers can drastically cut fleet costs and emissions without overwhelming the power grid.

About Sam Plunkett

Sam Plunkett is CEO of Nivalis Energy Systems, where he is leading the transition away from diesel-powered refrigeration in commercial transport. Under his leadership, Nivalis is developing and deploying electrified refrigerated trailer solutions that help fleets reduce operating costs, lower emissions, and improve the efficiency of cold-chain logistics operations across North America and Europe. Prior to joining Nivalis, Sam led Battery Technology at Beam Global and built a career spanning materials science, electrochemistry, electrical engineering and product development. He holds a PhD in Chemical Engineering from Argonne National Laboratory in conjunction with the University of Illinois Chicago, where his strong publication record and patented innovations focused on battery thermal safety and advanced Lithium battery chemistry. Today, Sam brings this expertise in electrification, energy storage and commercial transport to Nivalis, helping bring innovative technologies from concept to real-world fleet deployment.

About Nivalis Energy Systems

Nivalis Energy Systems develops electrified refrigerated transport solutions designed to help fleets transition away from diesel-powered Transport Refrigeration Units (TRUs). Supporting refrigerated logistics operations across North America and Europe, the company's platforms are designed to lower operating costs, reduce maintenance requirements, and improve operational efficiency across cold-chain transport operations. Designed for both retrofit and new-trailer applications, Nivalis solutions support a wide range of trailer sizes, operational requirements, and the system is TRU agnostic. The company's technology roadmap includes next-generation multi-energy systems combining battery, solar and regenerative technologies to improve the long-haul viability of electrified refrigerated transport.

Key Takeaways: Electrifying the Cold Chain Without Breaking the Grid In "Electrifying the Cold Chain Without Breaking the Grid" Joe Lynch and Sam Plunkett, CEO of Nivalis Energy Systems, discuss how self-powered, electrified trailers can drastically cut fleet costs and emissions without overwhelming the power grid. Proven Bottom-Line Savings: Nivalis's electrified solutions have been on the road for over two years, demonstrating average operational savings of $12,000 per trailer, per year by dramatically reducing diesel consumption and mechanical maintenance costs. Strategic European Acquisition: The recent acquisition of SolarEdge eMobility brings 25 years of automotive-grade electrification engineering and manufacturing scale, accelerating Nivalis's integration of solar and regenerative braking technologies. Independence from the Power Grid: Upcoming next-generation platforms will utilize solar panels and e-axles to harvest braking energy. This allows trailers to generate their own power, drastically reducing or entirely eliminating the need for expensive and time-consuming depot grid charging upgrades. Seamless, Agnostic Integration: Designed to be TRU (Transport Refrigeration Unit) agnostic, the technology easily retrofits onto existing Carrier or Thermo King systems. It requires zero operational changes from drivers, automatically powering up or down alongside the existing refrigeration unit. Trailers as Mobile Microgrids: Nivalis is building toward a future where returning trailers with latent battery capacity can push energy back into a distribution hub's grid during peak pricing hours, using AI to optimize energy usage across the entire facility. Powering Advanced Security and Compliance: The robust onboard battery provides a reliable, redundant power source for critical auxiliary systems—like advanced telematics, door-breach sensors, cameras, and pallet-level temperature tracking—without draining the tractor's alternator or relying on idling diesel engines. Expanding into Dry Vans: A new European pilot program applies Nivalis's solar and e-axle technology to standard, non-refrigerated dry vans. The harvested energy is used to slightly propel the trailer on the highway, reducing the tractor's workload and tracking toward a savings of 2,000 gallons of diesel fuel per year. Learn More About: Electrifying the Cold Chain Without Breaking the Grid

Sam Plunkett | Linkedin

Nivalis Energy Systems | Linkedin

Nivalis Energy Sustems EU | LinkedIn

Nivales Energy Systems

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "How to Predict the 2026 Intermodal Rebound with IANA's Andrew Sibold" Joe Lynch and Andrew Sibold, Director of Economics and Freight Policy at the Intermodal Association of North America (IANA), discuss how IANA's new predictive Intermodal Volume Index (IVI) helps logistics leaders navigate shifting market capacity and operational friction to successfully forecast the 2026 freight recovery.

About Andrew Sibold

Andrew Sibold is the Director of Economics and Freight Policy at the Intermodal Association of North America (IANA), where he leads market analysis, research, and economic forecasting that informs both private capital strategy and public policy. Before IANA, he spent five years at the Federal Highway Administration as a financial and economic analyst, where his benefit-cost and net present value modeling helped adjudicate more than $12.1 billion in federal infrastructure grants. He came to economics through the U.S. Army, serving as an Armor officer who led logistics and operations on deployments across Europe and Central Asia. Andrew holds a Master of Public Policy from the University of Tennessee, as well as advanced degrees in economics, econometrics, and international relations. He lives in Bethesda, Maryland, with his wife and four children.

About Intermodal Association of North America (IANA)

The Intermodal Association of North America (IANA) is the leading industry trade association representing the combined interests of the intermodal freight community. Its membership spans the full ecosystem that moves containerized freight across modes — railroads, ocean carriers, ports and terminals, drayage and motor carriers, intermodal marketing companies, and equipment providers. IANA promotes the efficiency, safety, and growth of intermodal transportation through industry standards, professional education, government affairs, and data services. As the connective tissue of a sector that handles a substantial share of North American freight, IANA gives members a unified voice on policy and a shared infrastructure for operations. Increasingly, it also serves as a source of market intelligence, equipping members with the economic data and forecasting they need to navigate a volatile freight cycle.

Key Takeaways: How to Predict the 2026 Intermodal Rebound In "How to Predict the 2026 Intermodal Rebound with IANA's Andrew Sibold" Joe Lynch and Andrew Sibold, Director of Economics and Freight Policy at the Intermodal Association of North America (IANA), discuss how IANA's new predictive Intermodal Volume Index (IVI) helps logistics leaders navigate shifting market capacity and operational friction to successfully forecast the 2026 freight recovery. IANA as the "Conductor" of the Intermodal Ecosystem: The Intermodal Association of North America (IANA) serves as the critical connective tissue and unified voice for a fragmented freight community. By connecting railroads, ocean carriers, ports, drayage motor carriers, and 3PLs, IANA acts as an industry "conductor" to harmonize operations across multiple transportation modes that handle a substantial share of North American freight. Eliminating Blind Spots with the Intermodal Volume Index (IVI): Historically, intermodal freight data has been fragmented and heavily lagging—with rail data delayed by a week and port data lagging by two to three months. Launched publicly in May, IANA's new IVI solves this industry pain point by acting as a real-time, seasonally adjusted "pulse check" on North American freight activity. Shifting from Lagging to Predictive Capacity Planning: Unlike traditional freight indicators that only look backward (like GDP or older equipment data), the IVI functions as a predictive bridge. By utilizing a mathematical process to bring historical data into the present and factoring in seasonal fluctuations, it provides mid-market shippers, 3PLs, and asset-based carriers with a forward-looking forecast to confidently adjust capacity planning. Unconventional Market Strength in 2026: The IVI is currently printing quite strong—tracking right around 106 for June, which is 6% higher than the pre-COVID baseline. While total import container volumes (TEUs) have softened due to tariff effects, intermodal volumes are rebounding rapidly due to a surge in high-value domestic manufacturing freight, driven heavily by investments in data centers and infrastructure built to support modern AI. Reducing Operational Friction via Standardization: Intermodal logistics inherently suffers from handoff friction between different actors, leading to costly demurrage, detention, and lost productivity. IANA mitigates this administrative nightmare by managing standardized operational frameworks—most notably the Uniform Intermodal Interchange and Facilities Agreement (UIIA)—which serves as a single, universal contract that lowers industry insurance costs and streamlines driver registrations. Navigating Volatility and Truck-to-Rail Conversion: Global supply chains remain highly volatile due to geopolitical factors, international conflicts, and oil infrastructure damage keeping global energy prices elevated. When diesel prices spike and over-the-road trucking capacity tightens due to shifting domestic regulatory and immigration policies, the IVI helps transportation managers identify exactly when and where rail capacity is tightening so they can strategically lock in contractual rates. The Competitive Advantage of Modal Conversion: Beyond operational efficiency, IANA empowers its members to turn modal conversion into a measurable economic and environmental advantage. Because rail transport is significantly cleaner and greener than over-the-road trucking—with a single stacked rail car capable of moving the equivalent of multiple trucks—shippers are increasingly leveraging intermodal data to hit corporate sustainability mandates as the 2026 market recovers. Learn More About How to Predict the 2026 Intermodal Rebound

Andrew Sibold | Linkedin

IANA | Linkedin

Intermodal Association of North America (IANA)

Scale: The Search for Simplicity and Unity in the Complexity of Life, from Cells to Cities, Companies to Ecosystems by Geoffrey West

The Box (Levinson book) – Wikipedia

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud.

About Michael Hane

Mike Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends and apply technology to build more resilient and efficient transportation operations. Prior to joining Descartes, Mike held leadership roles at DAT, Optilogic, CHAINalytics, and CAPS Logistics, where he focused on transportation strategy, network optimization, and freight market intelligence. At Descartes, he works closely with shippers, brokers, and logistics service providers to translate industry challenges into practical technology solutions across transportation management, real-time visibility, carrier connectivity, and logistics security. Mike frequently shares insights on transportation technology trends, digital transformation in freight, and the evolving role of logistics networks in global supply chains.

About Descartes Systems Group

Descartes powers more responsive, efficient, secure and sustainable international and domestic supply chains by uniting logistics-intensive businesses on its Global Logistics Network (GLN). Shippers, carriers, and logistics service providers connect and collaborate on the GLN leveraging technology, data and AI to manage last mile deliveries, domestic and international shipments, transportation rating and payment, global trade research, customs compliance and a variety of regulatory processes.

Key Takeaways: Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. The 3 Key Vulnerabilities discussed are listed below: Vulnerability 1 – Outdated, Clunky Freight Tech Stack. The modern logistics tech stack is a prime target for sophisticated bad actors who are now using AI to scale their attacks. This vulnerability focuses on the integrity of the TMS suite and broader tech stack, requiring companies to have the scale and advanced defenses necessary to stay ahead of automated threats. Vulnerability 2 – Carrier Identity Theft & Freight Hijacking. Freight fraud—including double brokering and fraudulent load pickups—is a direct result of failing to verify identity at the point of transaction. This vulnerability highlights the operational risk of giving freight to an unverified actor, proving that basic vetting is no longer enough to prevent cargo loss. Vulnerability 3 – Data Exposure & Unsecured Partner Connectivity. Modern freight operations are at risk due to the fragmentation of data and automation. This vulnerability focuses on the danger of shipment data and AI tools operating outside of a trusted environment. When partners connect to technology platforms without rigorous security, the entire network becomes a target for leaks and external manipulation. Modernizing the Tech Stack: Fragmented or legacy systems create security gaps. Freight operations must move toward integrated, secure platforms rather than a patchwork of disconnected software to ensure data integrity and vendor stability. The "Verify Then Trust" Model: To combat identity theft and "chameleon carriers," logistics providers should use automated vetting to verify not just the carrier's authority, but also the specific driver and equipment via VIN and geolocation. Neutralizing Sophisticated Fraud: Cargo theft has evolved into organized corporate scams involving double brokering and fake insurance. Real-time monitoring for suspicious tracking pings or IP addresses is now essential to identify bad actors before a load is picked up. Strengthening Operational Hygiene: Security relies on strict Standard Operating Procedures (SOPs). This includes "zeroing out" inactive carriers every few months to force re-vetting and immediately revoking system access for former employees. Strategic AI Integration: AI should be used to automate high-volume manual tasks—like chasing tracking updates or proof of delivery—within a secure logistics environment to prevent sensitive financial data from being exposed to unvetted models. Global Multimodal Connectivity: Leveraging a Global Logistics Network (GLN) allows shippers and brokers to collaborate across air, ocean, and truck modes while maintaining high standards for customs and regulatory compliance. Visibility as a Risk Deterrent: Real-time visibility is a critical security layer. Monitoring for location spoofing or unauthorized stops allows for immediate intervention if a shipment is being diverted to a fraudulent location. Learn More About Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations

Mike Hane | Linkedin

Descartes Systems Group | Linkedin

Descartes Systems Group

Your OpsForce AI Team: Meet the Future of Intelligent Visibility

Transportation Management Form

Vesta Freight Strengthens Customer Service and Freight Security with Descartes 3G TMS™, Descartes MacroPoint™, and Descartes MyCarrierPortal™

Scaling Logistics Innovation at Descartes Systems Group with Dan Cicerchi

Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Fleet Profitability Unleashed: The Optimal Dynamics Advantage", Joe Lynch and Zach Schuchart, Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability.

Zach Schuchart

Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of Sales, he oversees a talented group of Account Executives and Solutions Engineers, guiding prospective customers through the evaluation of advanced optimization solutions that drive operational success.

About Optimal Dynamics

Optimal Dynamics provides the decision intelligence layer that powers logistics transformation. Born out of 40 years of research at Princeton University, Optimal Dynamics leverages proprietary artificial intelligence technology to automate, optimize, and radically improve decision-making across trucking and transportation operations. Headquartered in New York City, Optimal Dynamics is backed by marquee investors including Koch Disruptive Technologies, Bessemer Venture Partners, The Westly Group, and Activate Capital. Learn more at www.optimaldynamics.com.

Key Takeaways: Fleet Profitability Unleashed: The Optimal Dynamics Advantage In "Fleet Profitability Unleashed: The Optimal Dynamics Advantage", Joe Lynch and Zach Schuchart, Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. From Research to Reality: The Princeton Pedigree. Optimal Dynamics isn't just another tech startup; it is built on 40 years of academic research from Princeton University. This provides a level of scientific rigor and proprietary AI that differentiates their solutions from standard off-the-shelf logistics software. The Power of "Decision Intelligence". While many platforms focus on data visibility (showing you what is happening), Zach highlights the shift toward Decision Intelligence. This layer automates and optimizes the choice itself, helping carriers move from reactive management to proactive, data-driven execution. Bridging the Gap Between Planning and Execution. Leveraging Zach's 20+ years of experience at giants like UPS and XPO, the episode explores how traditional planning often fails when it hits the "real world." Optimal Dynamics focuses on creating dynamic plans that account for the inherent volatility in trucking operations. Leveraging High-Dimensional Artificial Intelligence. The core technology focuses on solving "high-dimensional" problems. Instead of looking at simple variables, the platform uses AI to process thousands of data points simultaneously—such as driver hours, fuel costs, and lane profitability—to find the "Optimal" solution. Automating the Complexities of Trucking. Automation isn't just about replacing manual tasks; it's about augmenting human capability. Zach discusses how their solutions allow sales and operations teams to evaluate complex scenarios in minutes rather than days, drastically reducing the "evaluation-to-action" cycle. Maximizing Profitability in Volatile Markets. In an industry with razor-thin margins, "Optimal Dynamics" means finding the most profitable way to move freight despite fluctuating market conditions. The platform helps fleets identify which loads to accept and how to route them to ensure maximum fleet utilization. Strategic Backing for Long-Term Transformation. The company's growth is fueled by marquee investors like Bessemer Venture Partners and Koch Disruptive Technologies. This level of backing underscores the industry's belief that Optimal Dynamics is a foundational player in the future of global logistics infrastructure. Learn More About Fleet Profitability Unleashed: The Optimal Dynamics Advantage

Zach Schuchart

Optimal Dynamics | Linkedin

Optimal Dynamics

Optimizing for the Future: D.M. Bowman Embraces Decision Automation

Shifting From Manual Grind to Automated Growth

Driving Strategic Growth and Innovation with Decision Automation

How Smarter Planning Leads to Stronger Performance

Rapid Transformation and Record-Breaking Results at Grand Island Express

During Freight Recession, BCB Transport Sees 19.6% Increase in Revenue Per Truck After Embracing Artificial Decision Intelligence

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Is Organized Tech Destroying the Small Logistics Entrepreneur" Joe Lynch and Nicholas Antoine, Co-Founder, Co-CEO, and Managing Partner of Red Arts Capital, discuss how mid-market logistics companies can leverage emerging automation and strategic "moats" to successfully survive and compete against tech-heavy enterprise giants.

About Nick Antoine

Nicholas Antoine is the Co-Founder, Co-CEO, and Managing Partner of Red Arts Capital, a private equity firm he co-founded in 2015 - at age 26 - to invest exclusively in supply chain and logistics businesses. A Princeton graduate, Nick began his career as an equity research analyst at Princeton Global Asset Management before joining Ariel Investments in Chicago, where he served as Chief of Staff to the Chairman and CEO of the $17 billion asset manager. At Red Arts, he leads fundraising, research, and investment thesis development, building one of the few Black-founded and -led PE firms in the country and one of the top-performing, ranked #7 on Bloomberg's 2025 Best-Performing U.S. Buyout Funds. Nick is a member of YPO and a board trustee of The Studio Museum in Harlem and WTTW (PBS Chicago).

About Red Arts Capital

Red Arts Capital is a Chicago-based private equity firm focused exclusively on partnering with North American supply chain and logistics businesses. Founded in 2015 by Nick Antoine and Chad Strader, Red Arts is a 100% Black-owned firm investing across the "supply chain economy" - freight, transportation, warehousing, contract packaging, and related middle-market companies with strong growth potential. In 2023, the firm closed its latest fund oversubscribed at $270M, above its $225M target, backed by institutional LPs including Prudential Financial, the University of Chicago's Office of Investments, and funds managed by Neuberger Berman. Red Arts pairs a sector-focused thesis with a belief that diversity drives performance - women represent roughly half the firm.

Key Takeaways: Is Organized Tech Destroying the Small Logistics Entrepreneur In "Is Organized Tech Destroying the Small Logistics Entrepreneur" Joe Lynch and Nicholas Antoine, Co-Founder, Co-CEO, and Managing Partner of Red Arts Capital, discuss how mid-market logistics companies can leverage emerging automation and strategic "moats" to successfully survive and compete against tech-heavy enterprise giants. Firm Profile & Focus: Founded in 2015, Red Arts Capital is a 100% Black-owned, Chicago-based private equity firm that focuses exclusively on North American supply chain, logistics, and middle-market infrastructure businesses. Target Investment Profile: Unlike venture capital firms that hunt for speculative "hockey stick" growth, Red Arts invests $50M to $100M+ into established, profitable middle-market companies (typically family-owned with $100M to $500M in revenue) to provide liquidity and operational scaling. Strong Institutional Backing: Validating their sector-focused thesis, the firm closed its 2023 fund oversubscribed at $270M (surpassing its $225M target) backed by premier LPs like Prudential Financial and the University of Chicago. The Concept of "Organized Tech": Nick defines "organized technology" as a modern third form of power alongside organized people and organized capital. Large enterprise players use their scale and massive resources to deploy tech—and partner with startups for free trials—giving them a distinct, systemic advantage. An Opportunity, Not a Death Sentence: Organized tech is not inherently destroying small logistics entrepreneurs; rather, the risk lies in a lack of adaptability. Because AI and automated tools are becoming rapidly commoditized and affordable, small business survival depends on an entrepreneurial willingness to experiment. Building Defensive "Moats": To avoid competing strictly on commoditized pricing, successful logistics companies must build defensible moats. This includes high-touch customer service, strong cultural values that lower driver turnover, or geographic asset density (like uniquely zoned cross-dock terminals) that competitors cannot easily replicate. Outsized Returns from Small Tech Investments: Technology adoption doesn't require a massive overhaul to significantly impact the bottom line. In one LTL case study, Red Arts introduced a simple automated software tool to capture missed, manual accessorial charges, plugging a major revenue leak and yielding massive profit returns. Learn More About Is Organized Tech Destroying the Small Logistics Entrepreneur

Nicholas Antoine | Linkedin

Red Arts Capital | Linkedin

Red Arts Capital

Bloomberg executive profile

Investing in Supply Chain Solutions with Nick Antoine of Red Arts Capital | Impact Podcast

Black Professionals in PE & Finance spotlight | McGuireWoods

Fund close coverage | $270M, Business Wire

Organized Technology: A New Power Defining The American Dream | Forbes

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain" Joe Lynch and Joey Evans, Senior Director, Government Affairs & Business Development, TNW Corporation, discuss how Class III short line railroads leverage technology, sustainability, and first-and-last-mile service to keep American commerce moving.

About Joey Evans

Joey Evans is the Senior Director, Government Affairs & Business Development, TNW Corporation. He is a seasoned rail industry professional with over 20 years of experience, leading TNW's development and execution of government affairs and strategic growth initiatives. His role oversees legislative strategy, public funding efforts, real estate and industrial development projects, and supports acquisition and expansion activities aligned with the company's long-term objectives. Joey serves as President of the Texas Short Line and Regional Railroad Association (TSLRRA) and is a member of the TxDOT Freight Advisory Committee. His career spans various leadership roles across the short line railroad industry. Prior to his current position, he led Customer Success for TNW, encompassing customer service, revenue protection, and infrastructure technology. His journey began as a conductor and engineer, where hands-on experience laid the foundation for his transition into management.

About TNW Corporation

TNW Corporation owns and operates three short line railroads — TXNW Railway, TXGN Railway, and TXR Railway — along with multiple rail logistics facilities across Texas, serving as a strategic supply chain partner to industries, shippers, fleet managers, and Class I railroads. With more than 40 years of transportation logistics experience, TNW delivers the efficiency, reliability, and customer service that keep North American commerce moving. TXNW Railway, operating in the Texas Panhandle since 1982, is a One-Stop Supercenter and boasts the largest privately owned railcar storage capacity in the United States. TXGN Railway, also a One-Stop Supercenter, has served central Texas since 1992, operating approximately 67 miles of storage and loop track with Union Pacific interchange. TXR Railway, based in Brownwood, serves the Camp Bowie Industrial Area and interchanges with BNSF Railroad. TNW's full suite of services includes rapid interchange, transloading, railcar storage, repair, cleaning, scrapping, warehousing, and rail-served industrial development.

Key Takeaways: Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain In "Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain" Joe Lynch and Joey Evans, Senior Director, Government Affairs & Business Development, TNW Corporation, discuss how Class III short line railroads leverage technology, sustainability, and first-and-last-mile service to keep American commerce moving. Revenue, Not Track Length, Defines Railroad Classes: Railroad classification is strictly determined by annual revenue, not physical distance. Class I railroads (the "interstates" like BNSF and UP) exceed $1 billion in annual revenue, Class II regional railroads fall between $1 billion and $47 million, and Class III short lines—where TNW Corporation operates—fall below $47 million. Short Lines Serve as the "First and Last Mile" for Rural America: While Class I railroads excel at long-distance freight movement, North America's 615 short line railroads provide essential first- and last-mile service to industrial parks and rural communities. Operating in smaller towns (often under 15,000 people), short lines keep vital agricultural, manufacturing, and petrochemical hubs connected to the national rail network. Lowering the Barrier to Entry with Truck-to-Rail Conversions: Because one railcar holds the equivalent capacity of four trucks (4:1 ratio), TNW launched a dedicated logistics and transloading business. This allows smaller regional shippers within a 50-to-100-mile radius to enjoy the economic benefits of rail by breaking bulk rail loads down into local trucks, without requiring a massive capital investment in dedicated track infrastructure. High-Volume Commodities and Major Public-Private Infrastructure Investments: Short lines primarily handle heavy, bulk commodities like petrochemicals, plastics, lumber, agricultural yields, and construction aggregates (rock). To support these loads, short lines reinvest a massive 33% to 50% of their annual revenue into infrastructure, a timeline accelerated by federal CRISI (Consolidated Rail Infrastructure Safety Improvement) grants to expand track fluidity. Transitioning from Rail's Historic "Black Hole" to High-Tech Visibility: Spurred by rising post-COVID consumer expectations (the "Amazon experience"), TNW developed a proprietary digital portal called My TNW. This tool eliminates the historic visibility "black hole" of rail shipping by providing customers with complete data transparency, allowing them to track cars across both TNW property and intersecting Class I networks. Embracing AI and Autonomous Infrastructure Safety: The rail industry is heavily adopting AI, autonomous railcars, and automated track inspection tools. These automated systems travel the lines to instantly pinpoint structural micro-cracks, gauge misalignments, or railcar defects. Removing the human error factor from these tedious inspections helped the rail sector chart its safest operational year in its 200-year history in 2025. Meeting Corporate ESG Targets Through "Clean and Green" Operations: Rail remains one of the most inherently sustainable modes of land transportation, moving a ton of freight roughly 500 miles on a single gallon of fuel. Beyond fuel efficiency, TNW helps shippers meet strict corporate environmental goals by certifying all properties under Operation Clean Sweep, which enforces strict handling frameworks to prevent plastic pellets and commodities from spilling into local ecosystems. Learn More About Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain

Joey Evans | Linkedin

TNW Corporation | Linkedin

TNW Corporation | Instagram

TNW Corporation | Facebook

TNW Corporation | YouTube

TNW Corporation

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Breaking Bulk Logistics Data Silos" Joe Lynch and Matt Everson, Senior Vice President of Sales & Marketing at IntelliTrans, discuss how unifying multimodal freight technology eliminates operational blind spots and optimizes bulk supply chains.

About Matt Everson

Matt Everson is the Senior Vice President of Sales & Marketing at IntelliTrans. He brings more than 15 years of experience driving growth and building strong customer relationships in the transportation and logistics technology industry. He leads the company's sales and marketing efforts with a focus on delivering measurable value and long-term partnerships that help customers succeed. He leads the commercial and customer engagement strategy that connects shippers with technology designed to simplify logistics complexity and deliver measurable value.

About IntelliTrans

IntelliTrans, a business unit of Roper Technologies, delivers multimodal transportation management solutions built by experts to simplify freight complexities for bulk and breakbulk shippers. By combining real-time data, predictive risk management, and expert support, IntelliTrans provides insights to help shippers reduce costs, prevent disruptions, and deliver with confidence. IntelliTrans' mission is to keep the world's goods moving by giving transportation professionals the clarity, confidence, and control to deliver every time. Established in 1992, IntelliTrans is headquartered in Atlanta, with offices in Arkansas, London, and Sweden.

Key Takeaways: Breaking Bulk Logistics Data Silos In "Breaking Bulk Logistics Data Silos" Joe Lynch and Matt Everson, Senior Vice President of Sales & Marketing at IntelliTrans, discuss how unifying multimodal freight technology eliminates operational blind spots and optimizes bulk supply chains. Serve the Core Bulk and Breakbulk Sectors: Focus technology and operations on shippers of heavy, raw commodities—essentially "anything that comes out of the ground," including oil, gas, chemicals, plastics, metals, agriculture, and forestry products. Dominate the North American Rail TMS Market: Establish market leadership by processing 40% of all North American railcars (excluding intermodal) on any given day and maintaining direct data connections into 95% of Class II short-line railroads. Unify Multimodal Freight to Break Data Silos: Eliminate operational blind spots for large Fortune 100 shippers by combining rail, truck, yard management, and barge data into a single comprehensive execution platform. Leverage Historical Data Cleanliness for AI Readiness: Utilize decades of specialized operational expertise and human-verified data cleaning to build high-quality datasets, positioning the platform to deliver highly accurate predictive insights as supply chain AI evolves. Optimize High-Value Asset Utilization and Fleets: Provide advanced forecasting and analytics tools that calculate a shipper's exact fleet size requirements, ensuring optimal lease management and minimizing idle railcar costs. Mitigate Overcharges and Prevent Demurrage Fees: Protect shippers from costly detention, storage, and demurrage fees by deploying automatic alerts, verifying car placement data, and actively auditing carrier invoices. Track Scope 3 Emissions for ESG Compliance: Help shippers meet modern environmental compliance standards through certified state-by-state tracking of mileage, weight, and CO2 emissions across all transportation modes. Learn More About Breaking Bulk Logistics Data Silos

Matt Everson | Linkedin

IntelliTrans | Linkedin

IntelliTrans

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "From Strategy to Scale: The ODW Logistics Approach to Growth" Joe Lynch and Phil Schmidbauer, Vice President of Solution Design at ODW Logistics, discuss how middle-market brands can scale by optimizing their entire supply chain network rather than just chasing low freight rates.

About Phil Schmidbauer

Phil Schmidbauer is the Vice President of Solution Design at ODW Logistics, where he specializes in creating optimized transportation and integrated supply chain strategies. A dynamic and innovative leader, Phil brings extensive industry experience focused on driving process efficiencies, eliminating waste, and delivering significant value to clients. Recognized as a top industry innovator—including being named a "Pros to Know" award winner—he excels at building strategic bridges across complex supply chain networks. Phil works closely with businesses to align their comprehensive logistics frameworks with overarching financial and operational goals. His expertise spans advanced supply chain analytics, cargo security, and network optimization studies, making him a trusted authority in helping growth-minded brands design custom-engineered solutions that reduce complexity and successfully position their businesses to scale.

About ODW Logistics

ODW Logistics is a top-tier, integrated third-party logistics (3PL) provider dedicated to enabling collective growth for its clients, associates, and the industry. With over 50 years of experience, ODW Logistics delivers end-to-end supply chain solutions that combine strategic warehousing, distribution, and advanced transportation management. The company serves a diverse range of industries, including food and beverage, consumer packaged goods, health and beauty, and industrial manufacturing. As an approved consolidator for major retail networks, ODW specializes in retail consolidation, strategic inventory load planning, and automated workflows that control costs and improve on-time delivery. Driven by core values of respect, trust, team, and opportunity, ODW Logistics operates as a seamless extension of its customers' businesses, providing the technology, infrastructure, and continuous innovation necessary to scale operations effectively.

Key Takeaways: From Strategy to Scale: The ODW Logistics Approach to Growth In "From Strategy to Scale: The ODW Logistics Approach to Growth" Joe Lynch and Phil Schmidbauer, Vice President of Solution Design at ODW Logistics, discuss how middle-market brands can scale by optimizing their entire supply chain network rather than just chasing low freight rates. Integrated 3PL Solutions for Middle-Market Growth: ODW Logistics leverages over 50 years of experience to provide end-to-end warehousing, distribution, and managed transportation solutions, operating as a seamless extension for middle-market companies that lack the internal resources to manage complex supply chains alone. A Consultative, Total-Network Focus: Rather than just chasing the lowest transaction rate on a truck lane, Phil Schmidbauer emphasizes a consultative approach that designs and optimizes the entire supply chain, aligning warehousing and transportation around each other to reduce hidden costs, fines, and lead times. High-Frequency Retail Consolidation: ODW specializes in retail consolidation (serving major networks like Walmart and Target) by combining smaller multi-pallet shipments into full truckloads. This ensures high-frequency deliveries, which reduces lot sizes, minimizes inventory requirements, and drives better overall service. Mitigating the Cost of Stockouts: Keeping products on shelves is critical to brand survival. Stockouts cause severe financial penalties and permanent brand-loyalty loss when consumers switch to competitors—making consistent supply chain execution vital for sales growth. Managing the Hidden Costs of Excess Inventory: Influenced by his background with Toyota's world-class manufacturing processes, Schmidbauer highlights that excess inventory carries heavy hidden liabilities, including high warehousing fees, multiple touchpoints, and obsolescence or shelf-life expiration risks. The Power of a Dual-Node Network: ODW operates 27 facilities nationwide, utilizing a highly efficient dual-node setup between Southern California and Columbus, Ohio. This center-of-gravity strategy allows brands to easily meet next-day delivery demands for a massive portion of the U.S. population. Bridging the Omni-channel Divide: As retail and ecommerce models increasingly blend, ODW supports brands navigating both channels, helping companies scale and transition their operational structures from online-only to brick-and-mortar retail fulfillment seamlessly. Learn More About From Strategy to Scale: The ODW Logistics Approach to Growth

Phil Schmidbauer | Linkedin

ODW Logistics | Linkedin

ODW Logistics

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits.

About Ron Lentz

Ron Lentz is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients maximize returns across all M&A services. Ron's expertise covers key logistics sub-sectors, including e-commerce fulfillment, asset-light logistics, final-mile delivery, 3PLs, specialty hauling, air cargo, and freight forwarding. His career includes international executive leadership at Ryder Logistics, over a decade of C-level assignments, and a track record of transforming Fortune 500 companies, startups, and turnarounds into high-performing businesses.

About Logisyn Advisors

Logisyn Advisors is an M&A advisor specializing in the transportation and logistics sector. The firm's customers include global freight forwarders, customs house brokers, domestic forwarders, trucking companies, logistics software providers, and many other companies across the industry. Logisyn provides a variety of M&A services, including buy-side advisory for companies looking to grow through acquisition, sell-side advisory for entrepreneurs looking to exit and capitalize on the businesses they've built, and enterprise valuation services for managers looking to gain a better understanding of the value of their business. The company has a proven track record of advising executives navigating the M&A process and is actively engaged with leading companies across the logistics industry.

Key Takeaways: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. The Power of "Logistics-First" Specialization: Unlike "industry agnostic" investment banks, Logisyn only hires former operators who understand the intricate day-to-day realities of the supply chain. Ron emphasizes that a generalist banker can cause a "generalist penalty," where the unique operational value and specialized assets of a logistics firm are lost in translation during a deal. The $4 Trillion "Dry Powder" Catalyst: A massive driver for the 2026 rebound is the estimated $4 trillion in global private equity "dry powder." Much of this is older capital that firms must "use or lose," creating a high-pressure environment for acquisitions in fragmented markets like transportation. The "Six Ps" of Market Readiness: Ron lives by the mantra: Proper Planning Prevents Piss Poor Performance. Success requires "staging the house" by cleaning up these financials 12–24 months before an exit. Asset-Based Logistics is Primed for a Bull Run: While freight brokerage is facing a "leaner and meaner" period due to AI and fee transparency, Ron is incredibly bullish on asset-based carriers. As driver shortages persist and capital costs for equipment remain high, those who actually control the trucks will hold the most leverage in the coming year. Cultural Compatibility is the #1 Deal Killer: Citing PWC data, Ron highlights that cultural alignment is the primary reason mergers succeed or fail. For entrepreneurs, selling isn't just a financial transaction; it's "giving up their baby." A successful M&A advisor acts as much as a counselor as a banker to ensure the legacy remains intact. The "Jigsaw Puzzle" Strategy for Buyers: Strategic acquisitions in 2026 are moving away from simple "growth for growth's sake." Buyers are looking for specific "jigsaw pieces"—such as a niche cold chain specialty in the Southeast or a robust tech stack—to create a "pure play" offering that doesn't require a "fixer-upper" effort. The Death of the "Country Club" Broker: The complexity of modern logistics—from AI-driven RFPs to real-time WMS integration—means owners can no longer rely on a general business broker or a "golfing buddy" to sell their company. To maximize the 8x to 10x multiples, founders need advisors who can navigate the deep-dive diligence of tech-savvy private equity buyers. Learn More About The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year

Ron Lentz | Linkedin

Logisyn Advisors | Linkedin

Logisyn Advisors

Customer Testimonials

Logistics M&A Club Events

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains.

About Alex Fuller

Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, focuses on understanding market trends and helping customers grow through customized supply chain solutions, technology, and AI integration. Passionate about supply chains and business growth, Alex earned his undergraduate degree in Supply Chain Management from BYU before beginning his career with a CPG company managing imports from China and distribution across the United States. He later completed his MBA at the University of Virginia and went on to build extensive industry experience with UPS and UPS Supply Chain Solutions prior to joining TRAFFIX. Outside of work, Alex is a former professional triathlete and recently completed the Boston Marathon, reflecting the same discipline and endurance he brings to his professional career.

About TRAFFIX

TRAFFIX is a leading North American 3PL that has been delivering customized supply chain solutions since 1979. With a customer-first approach, TRAFFIX partners with shippers to create flexible, scalable logistics strategies tailored to their unique business needs. The company offers a full suite of services, including truckload, flatbed, intermodal, drayage, expedited, LTL, managed transportation, and specialized government solutions. Backed by experienced logistics experts, TRAFFIX provides real-time visibility, optimized freight management, and agile solutions that help customers adapt to changing market demands. With U.S. headquarters in Chicago, IL, TRAFFIX employs more than 840 logistics professionals across the United States, Canada, and Mexico, helping businesses improve supply chain performance through customized supply chain optimization.

Key Takeaways: The TRAFFIX Report: The Strategic Forecast for North American Freight In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains. The 2026 Market Inflection: Following a brutal, multi-year freight recession post-COVID, the North American freight market has officially turned. As of mid-2026, contract rates have climbed 10% year-over-year, while spot rates have exploded by 40%. The Tariff & Pull-Ahead Wrench: Volatility in 2025 trade policies forced shippers to radically alter inventory strategies. Many pulled massive volumes ahead to beat tariffs, briefly spiking intermodal demand, before aggressively pivoting back to lean, just-in-time supply chains. Fuel Cracking the Budget Dam: Skyrocketing diesel rates in early 2026 acted as a major catalyst for rate hikes. Unlike previous years where carriers absorbed fuel spikes, tight capacity means these costs are hitting shippers directly, forcing corporate CFOs to expand logistics budgets. The Nearshoring Reality: Shorter, responsive supply chains are replacing long-distance sourcing. A massive wave of nearshoring to Mexico is underway, trading complex ocean freight for direct, highly automated cross-border trucking networks. Immediate Capacity Threats (Q2 2026): Roadside inspection events like DOT Week, combined with driver pullbacks over Memorial Day weekend, are actively squeezing summer capacity. Spot rates are projected to remain highly elevated for the next 9 to 12 months as a result of these seasonal disruptions. The Death of the Annual RFQ: High market volatility means annual freight bids are breaking down. Savvy shippers are shifting to agile 3-month and 6-month mini-bids, allowing 3PLs to price lanes accurately without adding heavy risk premiums to the rates. TRAFFIX Corporate Profile: Established in 1979, TRAFFIX is a premier North American 3PL operating across the US, Canada, and Mexico. As an asset-light partner, they leverage mid-market agility, cross-border expertise, and on-demand warehousing to protect shipper capacity in volatile cycles. Learn More About The TRAFFIX Report: The Strategic Forecast for North American Freight

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TRAFFIX

TRAFFIX Trends Q2 2026

TRAFFIX Bi-Weekly Market Update

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Why GenLogs is Critical for the Next Generation of Supply Chain" Joe Lynch and Danielle Spinelli, Director of Partnerships at GenLogs, discuss how visual truck intelligence provides a physical "truth layer" to combat cargo theft and verify carrier capacity.

About Danielle Spinelli

Danielle Spinelli is the Director of Partnerships at Genlogs with over a decade of experience in logistics, carrier vetting, and cargo theft prevention. She also hosts the Tell Me Everything podcast, sharing insights on freight fraud, logistics trends, and supply chain security.

About GenLogs

GenLogs is the Truck Intelligence™ platform that uses AI across a nationwide network of roadside sensors, satellites, and proprietary datasets to track all U.S. commercial vehicle patterns and drive better business outcomes across trucking, logistics, insurance, real estate, finance, and government.

Key Takeaways: Why GenLogs is Critical for the Next Generation of Supply Chain In "Why GenLogs is Critical for the Next Generation of Supply Chain" Joe Lynch and Danielle Spinelli, Director of Partnerships at GenLogs, discuss how visual truck intelligence provides a physical "truth layer" to combat cargo theft and verify carrier capacity. The Power of a "Physical Footprint": While the industry has long relied on a digital footprint (ELDs and self-reported data) for carrier vetting, GenLogs introduces a "truth layer" through a physical footprint. By capturing 15 million images daily, they provide visual proof of a carrier's actual activity versus what is reported on paper. Combatting "Chameleon Carriers": The interview highlights the danger of chameleon carriers—entities that frequently change MC numbers or swap magnetic placards to hide poor safety records or involvement in fraud. GenLogs' network can track a single truck as it operates under multiple identities, flagging suspicious behavior. * The "Ring Camera" for Highways: Danielle describes the GenLogs network as a "Ring for the highways." With specialized "Trident" cameras deployed across major U.S. interstates, the platform achieves a 98% carrier sighting rate, providing massive visibility into commercial vehicle patterns. Advanced Cargo Theft Recovery: Beyond just prevention, the platform is an active tool for recovery. By analyzing historical sightings and specific truck markings (like unique mud flaps or bumper damage), the team has helped recover over 5,000 trailers in just two years. Bridging the Law Enforcement Gap: Because local police often lack the jurisdiction or resources to track freight across state lines, GenLogs acts as a critical bridge. They collaborate directly with the FBI and FMCSA to provide the data necessary to prosecute large-scale criminal schemes rather than isolated incidents. Beyond Security: Lanes and Capacity: The data serves a dual purpose for brokers and shippers as "Shipper Intelligence." It allows users to see which carriers are actually running specific lanes—even those who don't post on load boards—helping brokers expand their business with existing shippers by identifying untapped capacity. The Future of Integration: The "next generation" of this tech lies in seamless integration. Danielle's focus is on connecting this visual data directly into TMS platforms, allowing brokers to see a photo of the truck assigned to their load as a final line of defense before the shipment picks up. Learn More About Why GenLogs is Critical for the Next Generation of Supply Chain

Danielle Spinelli | Linkedin

GenLogs | Linkedin

GenLogs

Tell Me Everything Podcast

Tell Me Everything Podcast | YouTube

Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli

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In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda, Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure.

About Holly LaBoda

Holly LaBoda is the Founder and Chief Growth Officer of Formula L, a sales operating system built for logistics, supply chain, distribution, and complex B2B service organizations. She has spent 18 years working inside these industries — including a decade at C.H. Robinson leading enterprise sales system design and go-to-market strategy — before building Formula L from the patterns she saw break organizations of every size. Holly holds an M.S. in Performance Improvement and certifications in change management and strategy — which means she doesn't just teach what worked once; she builds the system that makes it work consistently. She has worked alongside hundreds of sales leaders and thousands of sellers across logistics, freight, and distribution. Holly serves on the TMSA Board of Directors and is based in Minneapolis, Minnesota.

About Formula L

Formula L is a sales operating system built for logistics, supply chain, distribution, and professional services organizations that have outgrown how they operate. Most growth leaders hit a ceiling that isn't about strategy — it's about the system underneath it. Formula L builds the infrastructure that closes the gap between the strategy leadership decides and what actually shows up in the field: a proprietary diagnostic and competency model, the LIFT Method development process, and a full partnership model that delivers the operating system alongside the team. The result is sales growth that doesn't depend on heroics — just a system built to handle it. Formula L works primarily with founder-led and PE-backed organizations in logistics and complex B2B services.

Key Takeaways: Scaling with Intent: Removing the Constraints to Growth In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda, Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure. Move Beyond "Heroics-Based" Sales: Many logistics companies rely on a few "hero" sellers or the founder's personal book of business. Holly emphasizes that sustainable scaling requires a system-led growth model where results are driven by a repeatable infrastructure rather than individual talent alone. Identify the "Growth Leap" Constraints: Organizations often hit a ceiling when their current processes can no longer support their size. Common constraints include capacity (the leader becoming a bottleneck) and coordination (complex solutions requiring too much internal sign-off), both of which must be diagnosed to restart growth. Close the Strategy-to-Execution Gap: A major growth killer is the disconnect between leadership's strategy and the field's execution. Formula L focuses on operationalizing strategy into daily sales behaviors so that the vision actually shows up in the field. Avoid the "Feel-Good" Training Trap: Sales training is often a "feel-good intervention" that fails because the underlying system is broken. Before implementing training, leaders must ensure the sales process, compensation, and ideal customer profiles (ICP) are aligned, or the training won't stick. Focus on Business Trigger Events over Raw Intent: While "intent data" (tracking website visits) is popular, the real value lies in understanding the trigger event—what changed in the prospect's business that made them look for a solution? This context allows for a more strategic, less "stalker-like" sales approach. The Importance of Leadership Alignment: Growth requires that all leaders are "rowing in the same direction." This often means making hard choices about role clarity, such as ensuring a sales leader isn't also burdened with customer support or operations, which creates a "split-focus" failure. Practice through Behavioral Coaching: High-level growth requires behavioral change, not just knowledge. Effective development involves learning labs and AI-driven practice to allow sellers to get "reps" in a low-stakes environment, similar to how elite athletes or military personnel train for high-pressure situations. Learn More About Scaling with Intent: Removing the Constraints to Growth

Holly LaBoda | Linkedin

Formula L | Linkedin

Formula L

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In "Reducing TCO Through Renewable Natural Gas" Joe Lynch and Scott Brinner, Vice President of RNG Solutions at Nopetro Energy, discuss how fleets can cut emissions while boosting their bottom line. Efficiency meets sustainability.

About Scott Brinner

Scott Brinner serves as the executive Vice President of RNG Solutions at Nopetro Energy, where he is responsible for developing and executing the division's strategy, business development and expansion. His prior experiences include working as a CPA with Ernst & Young, executive vice president, Corporate Development & Strategic Accounts, at OmniTRAX, and as an investment banker with Wells Fargo and Raymond James, where he advised companies in transportation/logistics and waste/environmental services. Scott has an MBA from the University of Chicago and received both a BS, in Accounting and Finance, as well as a Master's in Accountancy, from Miami University in Oxford, Ohio.

About Nopetro Energy

Founded in 2008, Nopetro Energy is a vertically integrated energy leader focused on the production and distribution of renewable natural gas (RNG) for heavy duty transportation and industrial consumption. The company provides end-to-end energy and transportation management solutions, helping government agencies and companies strengthen fuel independence and create lasting economic value. Nopetro designs, builds, finances and operates both renewable natural gas production plants and fueling stations, allowing fleets to transition to this substantially less expensive, cleaner and domestically produced alternative to diesel. Visit www.nopetroenergy.com to discover how Nopetro is leading the way to a more energy-independent and financially predictable future.

Key Takeaways: Reducing TCO Through Renewable Natural Gas In "Reducing TCO Through Renewable Natural Gas" Joe Lynch and Scott Brinner, Vice President of RNG Solutions at Nopetro Energy, discuss how fleets can cut emissions while boosting their bottom line. Efficiency meets sustainability. RNG as a Total Cost of Ownership (TCO) Driver: Unlike many "green" technologies that require a financial sacrifice, transitioning to Renewable Natural Gas can actually lower the total cost of ownership. While the trucks may have a higher upfront cost (roughly $70k–$90k more), the significantly lower and more stable fuel prices can lead to a payback period of just 2 to 3 years. The "Closed Ecosystem" of RNG: RNG is a vertically integrated solution that captures organic waste from landfills, dairy farms, and wastewater treatment plants. By cleaning these molecules and putting them into the pipeline, Nopetro turns a potential environmental pollutant into a high-performance fuel that can achieve zero or even negative carbon emissions. The Game-Changing Cummins X15N Engine: Historically, the trucking industry lacked an engine with the power and torque required for heavy-duty, 80,000+ lb loads. The new 15-liter natural gas engine from Cummins is a "workhorse" that matches diesel performance, range, and horsepower, removing the primary technical barrier for over-the-road fleets. Fuel Price Stability vs. Diesel Volatility: Because RNG is domestic and tied to stable natural gas indices rather than global oil markets, it protects fleets from "spikes" caused by international conflict. This allows for predictable budgeting and even the potential for long-term, fixed-price fuel contracts—unheard of in the diesel world. Proven Success in Adjacent Sectors: While OTR trucking is in the early stages of adoption, the waste management and transit industries have already proven the model. Nearly 50% of waste refuse trucks and 40% of transit buses in the U.S. now run on natural gas because it is more economical and easier to maintain. Infrastructure and "Behind the Fence" Solutions: Fleet owners don't have to wait for a public station on every corner. Nopetro specializes in building dedicated fueling stations directly at or near truck terminals. This "hub and spoke" approach ensures that dedicated routes have reliable, high-pressure fueling exactly where they need it. Sustainability as a Competitive Edge: Large shippers (the Scope 1 and Scope 3 emission-focused companies) are increasingly looking for "greener" partners. Trucking companies using RNG can offer a cleaner solution at the same or lower price than diesel, often securing longer-term contracts (5–7 years) by providing the carbon-neutral results that customers demand. Learn More About Reducing TCO Through Renewable Natural Gas

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Nopetro Energy

Nopetro Projects

Nopetro Info Email

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In "Penske's Supply Chain Insight: A Unified View," Joe Lynch and Mike Medeiros, Executive Vice President of Operations for Penske Logistics, discuss how their new product, Supply Chain Insight, turns complex data into a proactive tool for supply chain orchestration.

About Mike Medeiros

Mike Medeiros is executive Vice President of Operations for Penske Logistics, where he leads field operations and supports performance across the Penske Transportation Solutions network. He brings extensive leadership experience across transportation and logistics, including dedicated contract carriage and fleet operations. Medeiros has been recognized as a 2026 Pro to Know award recipient by Supply & Demand Chain Executive, honoring leaders driving operational excellence in the supply chain.

About Penske Logistics

Penke Logistics is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. The company is a leading provider of innovative supply chain and logistics solutions. Penske offers solutions including dedicated transportation, distribution center management, 4PL and lead logistics, transportation management, freight brokerage, and a comprehensive array of technologies to keep the world moving forward.

Key Takeaways: Penske's Supply Chain Insight: A Unified View In "Penske's Supply Chain Insight: A Unified View," Joe Lynch and Mike Medeiros, Executive Vice President of Operations for Penske Logistics, discuss how their new product, Supply Chain Insight, turns complex data into a proactive tool for supply chain orchestration. Moving from Fragmented Systems to One View: The industry is shifting away from jumping between different TMS, WMS, and ERP systems. Supply Chain Insight provides a "single pane of glass" so you don't have to toggle between multiple windows to make a decision. Proactive vs. Reactive Operations: With the Supply Chain Insight dashboard, both the logistics provider (Penske) and the shipper look at the same real-time info. This transparency lets teams get "upstream" to resolve problems before they happen, rather than just reacting to late shipments. Prioritizing Data Quality: The AI and analytics within Supply Chain Insight are only as effective as the data feeding them. The focus is on measuring data quality and ensuring the KPIs you're tracking are accurate and actionable. AI as a Personal Analyst: A standout feature of Supply Chain Insight is the integrated AI assistant. You can query loads or identify performance trends using natural language, essentially giving you a dedicated supply chain analyst at your fingertips. Real-Time Asset Coordination: Having total visibility in Supply Chain Insight helps keep freight moving by spotting underutilized assets. For example, finding an empty driver nearby can solve an urgent capacity need and prevent a lost sale. Battle-Tested Internally: Before launching Supply Chain Insight to customers, Penske had their own associates use it first. This internal testing ensures that the platform is a stable and reliable system of record from day one. Managing Inventory and Carrying Costs: Visibility in Supply Chain Insight extends beyond the road and into the warehouse. Understanding real-time inventory levels helps shippers minimize carrying costs and avoid the risks of seasonal stock mismatches. Learn More About Penske's Supply Chain Insight: A Unified View

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Penke Logistics

Supply Chain Visibility Software | Penske Supply Chain Insight - Penske Logistics

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In "How FDH Aero is Simplifying the Aerospace Supply Chain", Joe Lynch and Bob Loycano, Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry.

About Bob Loycano

Bob Loycano serves as Vice President, Supply Chain for FDH Hardware. In his role, Bob is responsible for establishing the purchasing and planning strategies utilized by each of the FDH Aero businesses. He aggregates the collective's purchasing synergies, enabling improved partnerships with suppliers. He reports to President of FDH Hardware, Matt Lacki. Prior to joining FDH Aero, Bob spent seven years as Executive Director of Supply Chain at Wesco. After his time at Wesco, Bob spent 7 years as Vice President of Procurement at KLX Aerospace – three years of which were spent with Boeing Distribution Services, after its acquisition of KLX. During his tenure, Bob oversaw all global procurement, planning, sourcing, and technical support. Bob's experience extends well beyond aerospace distribution – starting his career as an engineer at General Electric Aircraft Engines. He then spent 18 years at Pratt & Whitney as a manufacturing & design engineer, and later, as Commodity Manager. Bob graduated magna cum laude with a Bachelor of Science degree in Manufacturing Engineering from Boston University. He would go on to earn an MBA from the University of Connecticut.

About FDH Aero

FDH Aero is a trusted global supply chain solutions partner for aerospace and defense companies, helping to shape the industry by simplifying the supply chain. With over 60 years of experience, it specializes in hardware, electrical, consumables & expendables, licensed products, and value-added services for global OEM and aftermarket customers. FDH is headquartered in Commerce, California, and has operations across the Americas, EMEA and APAC. FDH Aero – named a Best Place to Work in Aviation – has locations in 15 countries across the globe, with more than 1,500 best-in-industry employees and over 650,000 square feet of inventory space. For more information, please visit FDHAero.com.

Key Takeaways: How FDH Aero is Simplifying the Aerospace Supply Chain In "How FDH Aero is Simplifying the Aerospace Supply Chain", Joe Lynch and Bob Loycano, Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry. Global Scale and Specialized Scope: FDH Aero is a global supply chain partner with over 60 years of experience, operating in 15 countries with more than 650,000 square feet of inventory space. They specialize in high-criticality components including hardware, electrical parts, and consumables for both the commercial and defense aerospace sectors. Managing the "Long Tail" of Supply: While major OEMs like Boeing or Airbus buy high-volume parts directly, FDH Aero adds value by managing the "long tail"—the thousands of lower-volume, specialized parts that are difficult for OEMs to forecast or stock individually. The Criticality of Quality and Safety: In aerospace, every part is essentially a "safety part." Bob highlighted that FDH Aero tests every batch of parts for strength and durability—such as ensuring fasteners are forged rather than cut—before they ever enter their inventory to prevent any single point of failure. Bridging the Capacity Gap: A major industry challenge is the "skills gap" and labor shortage in manufacturing. FDH Aero acts as a strategic buffer, chasing global capacity and managing long lead times (which can exceed a year for simple nuts and bolts) so that production lines don't stop. Simplifying Complex Logistics: FDH Aero simplifies the supply chain by acting as a single point of contact for thousands of suppliers and customers. They handle the "onerous" terms and conditions of large OEMs that smaller manufacturers might avoid, while also navigating complex international tariffs and customs. Inventory as a Service: By carrying approximately 600,000 SKUs, FDH Aero provides "availability as a service." They use their own forecasting expertise to stay "smarter than the customer," ensuring parts are on the shelf before the customer even realizes they have a need, thus preventing "Aircraft on Ground" (AOG) situations. Economic Efficiency through Aggregation: FDH Aero provides cost savings by buying industry-standard parts in bulk across multiple customers. This allows them to offer lower unit costs than a customer could get by buying small quantities directly from a manufacturer, while also eliminating the customer's internal inventory carrying costs. Learn More About How FDH Aero is Simplifying the Aerospace Supply Chain

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FDH Aero

FDH Aero | Linkedin

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FDH Aero | YouTube

Bob Loycano Interview

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In "Single-Source Supply Chains in a Fragmenting World", Joe Lynch and Abe Eshkenazi, Chief Executive Officer at ASCM, discuss the shift from low-cost efficiency to resilient, regionalized networks. They emphasize that visibility and talent are now the primary tools for navigating global disruption.

About Abe Eshkenazi

Abe Eshkenazi, CSCP, CPA, CAE is chief executive officer at ASCM, the largest organization for supply chain and the global pacesetter of organizational transformation, talent development and supply chain innovation. During his tenure, ASCM has significantly expanded its services to corporations, individuals and communities; its revenue has more than doubled; and three mergers were completed in response to heightened industry awareness and the vast and ongoing global impact of supply chains. A trusted industry leader, Abe has served as a longstanding source of thought leadership on emerging trends impacting the supply chain space. He's championed supply chain careers via upskilling and pushed for a broader understanding of supply chain space to those outside of the industry. He was a driving force in the development of the documentary, The Chain: How the World Works, a six-part series aimed to demystify the supply chain industry and highlight its importance in everyday life. Previously, Abe was managing director of the Operations Consulting Group of American Express Tax and Business Services. Abe holds a Master of Business Administration from Northwestern University, Kellogg Graduate School of Management; a Master of Business Administration from DePaul University; and a bachelor's degree in business from Northeastern Illinois University.

About the Association for Supply Chain Management (ASCM)

The Association for Supply Chain Management (ASCM) is the global pacesetter of organizational transformation, talent development and supply chain innovation. As the largest association for supply chain, ASCM members and worldwide alliances fuel innovation and inspire accountability for resilient, dynamic and sustainable operations. ASCM is built on a foundation of world-class APICS education, certification and career resources, which encompasses award winning workforce development, relevant content, groundbreaking industry standards and a diverse community of professionals who are driven to create a better world through supply chain.

About The Chain: How the World Works – ASCM Docuseries

"The Chain: How the World Works" is a new docuseries produced by The Association for Supply Chain Management (ASCM), available now on Amazon Prime. "The Chain" is a bold, engaging exploration of the global supply chain and the people who keep it moving. Through expert interviews, real-world stories, and cinematic storytelling, it offers a rare behind-the-scenes look at the systems that power our world. The six-part series dives deep into the challenges and innovations shaping the future of supply chains revealing the hidden infrastructure behind everyday life, from the food in your supermarket to the journey of your favorite pair of jeans. Each episode focuses on a unique topic, for example "The Sports Industry Isn't All About the Game—It's a High-Stakes, Global Supply Chain" and "The Hidden Journey of Pain Relief: How the World's Morphine is Made, Tracked, and Unequally Shared" ASCM's docuseries aims to educate the public, elevate the profession, and highlight the critical role supply chains play in global stability and sustainability. How to watch: The Chain: How the World Works docuseries on Amazon Prime or learn more at ASCM.org.

Key Takeaways: Single-Source Supply Chains in a Fragmenting World In "Single-Source Supply Chains in a Fragmenting World", Joe Lynch and Abe Eshkenazi, Chief Executive Officer at ASCM, discussthe shift from low-cost efficiency to resilient, regionalized networks. They emphasize that visibility and talent are now the primary tools for navigating global disruption. The Shift from Invisible to Visible: Historically, supply chains were only noticed when they failed. Abe emphasizes that we are moving toward a world where the "invisible" story of a product—its origin, environmental impact, and labor conditions—is now a core consumer and regulatory demand. Defining the "Choke Point" Risk: A single-source supply chain creates a critical vulnerability where an entire operation depends on one supplier, region, or facility. While efficient for cost, these "choke points" (like Taiwan for chips or China for pharmaceutical ingredients) offer no alternatives when geopolitical or environmental disruptions occur. The "Visibility Gap" Beyond Tier 1: Most organizations lack insight into their Tier 3 and Tier 4 suppliers. Abe notes that while visibility at the top level has improved, the deepest disruptions often happen deep in the sub-tiers where vendors lack the resources to handle shocks. Digital Transformation vs. Talent Investment: While companies are heavily investing in technology like AI and ERP systems for better data, there is a significant gap in human talent. Technology is only as effective as the professionals who possess the critical thinking skills to leverage it. The Re-balancing of "Just-in-Time" to "Just-in-Case": The industry is moving away from a pure focus on speed and low cost toward "risk-adjusted" decision-making. This includes building inventory buffers, creating flexible contracts with "tariff clauses," and ensuring optionality in logistics routes. Regionalization and Shorter Supply Chains: Geopolitical fragmentation is pushing the world toward a "multipolar" model. Supply chains are becoming shorter and more regional (nearshoring) to improve security and sustainability, even if this results in higher costs that must be absorbed. Collaboration as a Strategic Skill: Supply chain management is no longer a siloed back-office function. Success now requires "soft skills" to lead cross-functional collaboration between the Chief Supply Chain Officer, CFO, and Chief Sustainability Officer to balance financial health with operational resilience. Learn More About Single-Source Supply Chains in a Fragmenting World

Abe Eshkenazi | Linkedin

Association for Supply Chain Management (ASCM) | Linkedin

Association for Supply Chain Management (ASCM)

The Chain: How the World Works | Docuseries on Prime Video

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Rise of Freight Orchestration with GoodShip's Derek Netelenbos", Joe Lynch and Derek Netelenbos, VP of Partnerships at GoodShip, discuss how an orchestration layer unifies fragmented data to shift logistics from reactive manual tasks to proactive, AI-driven strategy.

About Derek Netelenbos

Derek Netelenbos is the VP of Partnerships at GoodShip, the all-in-one platform for freight orchestration and procurement, built for transportation teams, by transportation teams. Derek brings extensive experience building and scaling partnerships and revenue organizations across the logistics and technology sectors. Prior to GoodShip, Derek held leadership roles at Parade, Metafora, Convoy, Groupon and Expedia, where he built and led high-performing teams across sales, sales operations, business development, account management, and strategic partnerships.

About GoodShip

GoodShip is the all-in-one platform for freight orchestration and procurement, built for transportation teams, by transportation teams. GoodShip unifies freight data, surfaces real-time insights, and helps teams move from reactive decision-making to coordinated, data-driven execution. With the recent launch of Laney, the industry's first AI Transportation Analyst, teams can ask questions about their network and receive in-depth answers in seconds through an intuitive, conversational interface. Learn more at www.goodship.io.

Key Takeaways: The Rise of Freight Orchestration In "The Rise of Freight Orchestration with GoodShip's Derek Netelenbos", Joe Lynch and Derek Netelenbos, VP of Partnerships at GoodShip, discuss how an orchestration layer unifies fragmented data to shift logistics from reactive manual tasks to proactive, AI-driven strategy. The "Orchestration" Solution: GoodShip acts as an orchestration layer that unifies disparate data from TMS, ERP, WMS, and visibility platforms. This allows teams to move from reactive, fragmented decision-making to coordinated, data-driven execution. Automated Scorecarding: One of the biggest pain points discussed was the manual effort required to create carrier scorecards. GoodShip automates this process, providing a "single source of truth" that both shippers and carriers can view simultaneously to ensure transparency and performance alignment. Laney, the AI Analyst: GoodShip introduced Laney, an embedded AI agent that allows users to ask complex, unstructured questions about their freight network. Instead of sifting through pivot tables, users can ask Laney to simulate scenarios—like the cost implications of reallocating volume from an underperforming carrier. Modernizing the RFP Process: Traditionally, RFPs were "root canal" events done once a year due to their complexity. GoodShip streamlines procurement, allowing shippers to run more frequent (e.g., quarterly) mini-bids with high-fidelity data, which reduces risk for carriers and leads to more resilient pricing. Expansion to LSPs and Brokers: While GoodShip started with a focus on shippers, the platform has officially expanded to help Logistics Service Providers (LSPs) and brokers. This helps the "sell side" respond to bids more efficiently and manage their own carrier networks with better intelligence. Rapid Deployment via Flat Files: To avoid the long implementation cycles common in logistics tech, GoodShip specializes in ingesting "flat file" data (spreadsheets, scraped emails, etc.). This allows them to go from contract signing to full deployment in just three to four weeks. Data as an Asset: Derek emphasized that every company's historical operating history is a "gold mine" of insights. Orchestration is the process of mining that data to uncover hidden efficiencies that were previously buried in tribal knowledge or disconnected systems. Learn More About The Rise of Freight Orchestration

Derek Netelenbos | Linkedin

GoodShip | Linkedin

GoodShip

Learn more about Shipper offering

Learn more about Broker offering

Meet Laney, GoodShip's AI Transportation Analyst

Insight to Action with Ryan Soskin

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In "Navigating Energy Markets with Breakthrough's Matt Muenster", Joe Lynch and Matt Muenster, Chief Economist at Breakthrough, discuss how data-driven transparency and strategic fuel management help shippers navigate global energy volatility and decarbonization.

About Matt Muenster

Matt Muenster, Chief Economist at Breakthrough, brings extensive expertise spanning energy, freight, and sustainability across global supply chains. In his role, Matt leads a team of supply chain analysts who deliver actionable market intelligence to some of the world's largest enterprise shippers across the food, beverage, retail, and packaging industries.Known for translating complex market dynamics into practical insights, Matt serves as a trusted advisor to executive leaders navigating energy market volatility, freight cycles, and decarbonization goals. He is a sought‑after speaker at industry conferences and a frequent contributor to leading business and logistics publications, including The Wall Street Journal, Bloomberg, and Logistics Management. Matt holds a master's degree in economics from Bowling Green State University and a bachelor's degree from St. Norbert College.

About Breakthrough

Breakthrough, a U.S. Venture company, is a leading provider of sustainable fuel and freight solutions that reduce costs, improve network efficiency, and decarbonize transportation. Powered by more than $35 billion in annual freight spend data, advanced technology, and deep market expertise, Breakthrough delivers freight optimization and actionable strategies for the world's leading brands, helping transform transportation into a more effective and sustainable ecosystem. Breakthrough is a multi-year Top Food Chain Technology honoree from Food Shippers of America, Owens Corning Supplier of the Year, and recipient of the 2025 Top Supply Chain Projects Award from Supply & Demand Chain Executive and Food Logistics.

Key Takeaways: Navigating Energy Markets In "Navigating Energy Markets with Breakthrough's Matt Muenster", Joe Lynch and Matt Muenster, Chief Economist at Breakthrough, discuss how data-driven transparency and strategic fuel management help shippers navigate global energy volatility and decarbonization. Navigating "Strait Talk" Volatility: Energy volatility, driven by geopolitical macro forces and refining constraints, has replaced freight rates as the primary driver of transportation costs in 2026. Precision Through Market-Based Reimbursement: Moving beyond lagging, "one-size-fits-all" indexes, Breakthrough aligns fuel reimbursements with real-time variables including time, price, taxes, and specific origin/destination pairs. The Referee Effect and Strategic Fairness: By removing fuel from margin negotiations, Breakthrough acts as a neutral party, allowing shippers and carriers to build trust and focus on service and long-term partnerships. Data-Driven Risk Management via the FELIX Platform: Shippers utilize FELIX (Freight, Energy, Load, Information, and eXperience)—Breakthrough's strategic transportation intelligence platform—to move from reactive cost management to proactive risk management in an AI-driven economy. Sustainability as an Operational Lever: Breakthrough helps enterprise shippers integrate alternative energy adoption and route optimization into their broader risk-management strategies to hedge against diesel volatility. Impact on Freight Behavior and Capacity: Energy market disruptions are directly influencing carrier equipment investments and purchasing decisions, which in turn affects linehaul rates and capacity availability through the remainder of 2026. Learn More About Navigating Energy Markets

Matt Muenster | Linkedin

Breakthrough | Linkedin

Breakthrough

Breakthrough - Knowledge Hub

Breakthrough - Events

Breakthrough - Exclusive Content

SmartWay | US EPA

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "OCM: The New Standard for Global Imports with Century's Jim McCullen", Joe Lynch and Jim McCullen, Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory.

About Jim McCullen

Jim McCullen serves as Chief Technology Officer at Century Supply Chain Solutions, bringing over 30 years of deep expertise in logistics technology, digital transformation, and innovation. He leads global technology teams that pioneer Century's proprietary VIZIV platform, an end-to-end supply chain technology platform designed to manage every aspect of operations with precision, visibility, and scalability. By transforming complex global supply chains into efficient, data-driven ecosystems, VIZIV empowers smarter decisions, anticipates disruptions, and unlocks precision visibility and efficiency. Jim is shaping the future of logistics through decades of hands-on leadership and a visionary approach to human-AI partnership and scalable integrations. His forward-thinking strategy strengthens Century's technological leadership, propels enduring innovation, and positions the company for competitive advantage in an increasingly dynamic world.

About Century Supply Chain Solutions

Century Supply Chain Solutions is a tech-enabled global logistics provider with operations across more than 70 countries. Delivering end-to-end supply chain solutions across ocean, air, ground, and warehousing, Century is supported by a strong physical presence at key origin and destination markets. At the core of Century's offering is Origin Cargo Management (OCM), a comprehensive, upstream solution that manages the flow of goods from purchase order issuance through supplier coordination and origin execution. By working directly with suppliers, carriers, and partners at origin, Century ensures shipments are compliant, optimized, and ready for efficient global transport before they leave the factory. Century's proprietary platform, VIZIV® is powered by predictive AI and provides real-time visibility and optimization across supply chains. Combined with decades of expertise and boots-on-the-ground support, Century helps optimize performance, manage risk, and keep supply chains a step ahead in a dynamic global market.

Key Takeaways: OCM: The New Standard for Global Imports In "OCM: The New Standard for Global Imports with Century's Jim McCullen", Joe Lynch and Jim McCullen, Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory. OCM as the Global Orchestrator: Jim defines Origin Cargo Management as the "middleman" between thousands of global vendors and transportation providers, ensuring supply chains are optimized before goods even leave the factory. Solving the "Goldilocks" Inventory Dilemma: OCM provides the precision needed to keep inventory lean—avoiding the high costs of overstocking while ensuring products are available exactly when the consumer demands them. The Power of "Automation Exhaust": Using the VIZIV® platform, Century captures data from AI routing engines. This "exhaust" allows for deep scenario planning and smarter decision-making based on trusted, cleansed data. Tactical Agility via "Vibe" Technology: Century's Vibe system allows importers to instantly "flip a switch" to halt or divert cargo during disruptions (like tariff changes or port fires), replacing manual chaos with automated control. Direct Cost Savings & ROI: Century drives value by consolidating smaller shipments into full containers (CFS-CY) to eliminate "shipping air" and utilizes duty reduction programs to strip inland origin costs from taxable goods. Giving Logistics Teams "Superpowers": By providing a single source of truth, OCM shifts logistics teams from "messy execution" and manual tracking to a proactive, consultative role backed by certified performance facts. Upstream Action for Downstream Gain: The most impactful supply chain decisions happen at the origin. By managing the "black hole" of vendor bookings and factory compliance, Century ensures a smoother, more predictable journey to the final destination. Learn More About OCM: The New Standard for Global Imports

Jim McCullen | Linkedin

Century Supply Chain Solutions | Linkedin

Century Supply Chain Solutions

How Bissell is Transforming Global Inbound Logistics with Century | Full Interview

Automation Exhaust: The Next Generation of Business Information

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Smarter Landside Logistics", Joe Lynch and Brian Kobza, Chief Commercial Officer at IMC Logistics, discuss leveraging IMC's asset-based capacity, actionable visibility, and end-to-end services—all underpinned by strong relationships—is essential for achieving greater control and cargo velocity in the critical first and last mile of the supply chain.

About Brian Kobza

Brian Kobza is the Chief Commercial Officer at IMC Logistics, with over 20 years of experience in the transportation and supply chain industry. His expertise covers various aspects of the sector, including positions at marine terminals, ocean carriers, ports, and landside logistics companies. In his current role, he oversees all commercial activities and new initiatives to ensure profitability and market leadership through a focus on customer experience and cargo velocity. Brian firmly believes that relationships are vital in this industry, and that enterprise growth and supply chain efficiency can be attained through fostering deeper customer relationships and partnerships. Prior to his appointment with IMC Logistics, Brian served in operational and commercial roles at Global Container Terminals, The Port of Virginia, CSX, Hyundai Merchant Marine, and Maersk. In addition to professional roles, Brian holds volunteer positions as the 2025 President for the Traffic Club of New York and as an Advisory Board Member at the Massachusetts Maritime Academy. Brian is a proud alumnus of the Massachusetts Maritime Academy, where he earned a BS in Marine Engineering and secured his United States Coast Guard 3rd assistant engineer's license. Further enhancing his business acumen, Brian obtained an MBA in International Business from Amberton University.

About IMC Logistics

IMC Logistics provides smarter landside logistics, giving clients greater control through the first and last mile. Starting as a regional drayage provider with just one truck and one driver, IMC Logistics has grown across the U.S. to be a leading marine drayage operator in the U.S. IMC Logistics provides drayage, container storage, transloading, intermodal rail, chassis provisioning, project logistics, SmartStacks and destination cargo management services. IMC Logistics delivers their clients' supply chains with actionable visibility, asset-based truck capacity, industry leading sustainability, and long-established regional expertise across the nation.

Key Takeaways: Smarter Landside Logistics In "Smarter Landside Logistics", Joe Lynch and Brian Kobza, Chief Commercial Officer at IMC Logistics, discuss how to achieve greater cargo velocity, supply chain efficiency, and market leadership by leveraging actionable visibility, asset-based capacity, and deeper customer relationships across the first and last mile. Freight Market Reality: The industry is currently navigating an unprecedented 3.5-year freight recession, emphasizing the critical need for operational discipline and stable partnerships to ensure market survival and cargo velocity. The IANA Imperative: The Intermodal Association of North America (IANA) and the IANA Expo 2025 in Long Beach are essential for the intermodal industry, serving as the primary platform for crucial collaboration, shared insights, and showcasing future-focused technology. Relationships Drive Efficiency: Fostering deeper customer and partner relationships is the most vital philosophy for achieving both enterprise growth and significant supply chain efficiency across the first and last mile. IMC's Asset-Based Leadership: IMC Logistics, the largest drayage provider in the USA, demonstrates that true "smarter landside logistics" means leading with asset-based truck capacity, ensuring reliable service and market stability. Actionable Visibility: Modern logistics demands more than simple tracking; the key differentiator is providing actionable visibility—data that enables clients and partners to make immediate, informed decisions, thereby improving predictability. Combating Industry Risks: A major focus must be placed on deploying robust strategies to combat growing threats like freight fraud, cargo theft, and cyber-security vulnerabilities to protect supply chain integrity and valuable assets. Sustainability Leadership: Integrating industry-leading sustainability is a core requirement; IMC, as a market leader, is driving this by investing in EV and Hydrogen drayage vehicles at the Port of Long Beach to significantly reduce emissions. Cargo Velocity Mandate: Smarter commercial strategy must be anchored in two non-negotiable goals: rapidly increasing cargo velocity and maintaining a relentless focus on the superior customer experience. Learn More About Smarter Landside Logistics

Brian Kobza | Linkedin

IMC Logistics | Linkedin

IMC Logistics | YouTube

IMC Logistics | Video

IMC Logistics (@imclogistics) | Instagram photos and videos

IMC Logistics | Facebook

Drayage and Landside Logistics | IMC Logistics

Cargo Security | IMC Logistics

The Intermodal Industry's Next Chapter: A Chat with IMC's Donna Lemm

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Dark Funnel Demystified: Unlocking Hidden Sales", Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey.

About Jennie Malafarina

Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency's impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in freight tech and B2B marketing, Jennie has held leadership roles at Trimble Transportation, Banyan Technology, and Transportation Insight, and has taught marketing at The University of Akron. She also co-founded FR8MVMT, a platform for innovation in trucking, and hosts the FR8 Marketing Gurus podcast. Jennie is known for aligning marketing with business strategy to drive scalable growth through demand generation, content, and sales enablement. She holds a master's degree in communication from Cleveland State University.

About Virago Marketing

Virago Marketing is a full-funnel marketing agency specializing in the transportation and logistics industry. We help companies align sales and marketing to drive measurable revenue growth—whether through strategic campaigns, content that converts, or complete marketing department support. Our team combines deep industry knowledge with modern marketing execution to deliver demand generation, brand awareness, and pipeline acceleration. From startups to enterprise providers, our clients rely on us to cut through the noise, clarify their message, and connect with the right audience at the right time. With flexible engagement models—from project-based work to full fractional CMO support—Virago is the partner logistics companies trust to turn marketing into a growth engine.

Key Takeaways: The Dark Funnel Demystified: Unlocking Hidden Sales In "The Dark Funnel Demystified: Unlocking Hidden Sales", Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. The "Dark Funnel" is a Reality, Not a Myth: The episode will explain what the dark funnel is—the invisible customer journey that happens before a lead officially enters the sales process. Listeners will learn how potential buyers are influenced by content, social media, and word-of-mouth without ever directly interacting with a company, and why it's crucial to understand this hidden process. Aligning Marketing with Business Strategy is Non-Negotiable: Jennie Malafarina, with her extensive experience at Virago Marketing, emphasizes that marketing isn't just about generating leads. It's a revenue-driving engine that must be directly tied to a company's overarching business and growth goals, turning it into a strategic partner rather than a cost center. Content is the Currency of the Dark Funnel: The podcast will highlight how high-quality, valuable content—from blog posts and whitepapers to podcasts and social media discussions—serves as the primary way to influence buyers in the dark funnel. Jennie will share insights on creating content that answers customer questions and builds trust long before they are ready to buy. Sales and Marketing Alignment is Key to Unlocking Hidden Sales: A central theme will be the necessity of a seamless partnership between sales and marketing teams. The episode will cover how Virago Marketing helps companies create a unified strategy where marketing generates qualified conversations and sales is equipped with the right tools and information to close deals, ensuring no opportunities from the dark funnel are lost. Industry Expertise is a Competitive Advantage: Drawing on her background in transportation and logistics, Jennie will explain why deep industry knowledge is essential for effective marketing. Virago Marketing's success lies in its ability to speak the language of its clients and their customers, allowing them to create messaging that truly resonates and cuts through the noise. Demand Generation > Lead Generation: The episode will likely differentiate between old-school lead generation and modern demand generation. Jennie will discuss how focusing on building market-wide awareness and interest (demand generation) is a more sustainable and effective long-term strategy for filling the sales pipeline, especially when considering the dark funnel. Measuring the Unmeasurable: Tracking Dark Funnel Impact: The podcast will provide practical advice on how to measure the impact of marketing efforts that don't result in immediate, trackable leads. Listeners will learn about alternative metrics and signals that indicate success in the dark funnel, such as brand mentions, website traffic trends, and engagement with un-gated content, proving the ROI of these "unseen" activities. Learn More About The Dark Funnel Demystified: Unlocking Hidden Sales

Jennie Malafarina | Linkedin

Virago Marketing

Virago Marketing | Linkedin

FR8MVMT | Linkedin

FR8MVMT

FR8 Marketing Gurus Podcast

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud.

About Michael Hane

Mike Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends and apply technology to build more resilient and efficient transportation operations. Prior to joining Descartes, Mike held leadership roles at DAT, Optilogic, CHAINalytics, and CAPS Logistics, where he focused on transportation strategy, network optimization, and freight market intelligence. At Descartes, he works closely with shippers, brokers, and logistics service providers to translate industry challenges into practical technology solutions across transportation management, real-time visibility, carrier connectivity, and logistics security. Mike frequently shares insights on transportation technology trends, digital transformation in freight, and the evolving role of logistics networks in global supply chains.

About Descartes Systems Group

Descartes powers more responsive, efficient, secure and sustainable international and domestic supply chains by uniting logistics-intensive businesses on its Global Logistics Network (GLN). Shippers, carriers, and logistics service providers connect and collaborate on the GLN leveraging technology, data and AI to manage last mile deliveries, domestic and international shipments, transportation rating and payment, global trade research, customs compliance and a variety of regulatory processes.

Key Takeaways: Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. The 3 Key Vulnerabilities discussed are listed below: Vulnerability 1 – Outdated, Clunky Freight Tech Stack. The modern logistics tech stack is a prime target for sophisticated bad actors who are now using AI to scale their attacks. This vulnerability focuses on the integrity of the TMS suite and broader tech stack, requiring companies to have the scale and advanced defenses necessary to stay ahead of automated threats. Vulnerability 2 – Carrier Identity Theft & Freight Hijacking. Freight fraud—including double brokering and fraudulent load pickups—is a direct result of failing to verify identity at the point of transaction. This vulnerability highlights the operational risk of giving freight to an unverified actor, proving that basic vetting is no longer enough to prevent cargo loss. Vulnerability 3 – Data Exposure & Unsecured Partner Connectivity. Modern freight operations are at risk due to the fragmentation of data and automation. This vulnerability focuses on the danger of shipment data and AI tools operating outside of a trusted environment. When partners connect to technology platforms without rigorous security, the entire network becomes a target for leaks and external manipulation. Modernizing the Tech Stack: Fragmented or legacy systems create security gaps. Freight operations must move toward integrated, secure platforms rather than a patchwork of disconnected software to ensure data integrity and vendor stability. The "Verify Then Trust" Model: To combat identity theft and "chameleon carriers," logistics providers should use automated vetting to verify not just the carrier's authority, but also the specific driver and equipment via VIN and geolocation. Neutralizing Sophisticated Fraud: Cargo theft has evolved into organized corporate scams involving double brokering and fake insurance. Real-time monitoring for suspicious tracking pings or IP addresses is now essential to identify bad actors before a load is picked up. Strengthening Operational Hygiene: Security relies on strict Standard Operating Procedures (SOPs). This includes "zeroing out" inactive carriers every few months to force re-vetting and immediately revoking system access for former employees. Strategic AI Integration: AI should be used to automate high-volume manual tasks—like chasing tracking updates or proof of delivery—within a secure logistics environment to prevent sensitive financial data from being exposed to unvetted models. Global Multimodal Connectivity: Leveraging a Global Logistics Network (GLN) allows shippers and brokers to collaborate across air, ocean, and truck modes while maintaining high standards for customs and regulatory compliance. Visibility as a Risk Deterrent: Real-time visibility is a critical security layer. Monitoring for location spoofing or unauthorized stops allows for immediate intervention if a shipment is being diverted to a fraudulent location. Learn More About Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations

Mike Hane | Linkedin

Descartes Systems Group | Linkedin

Descartes Systems Group

Your OpsForce AI Team: Meet the Future of Intelligent Visibility

Transportation Management Form

Vesta Freight Strengthens Customer Service and Freight Security with Descartes 3G TMS™, Descartes MacroPoint™, and Descartes MyCarrierPortal™

Scaling Logistics Innovation at Descartes Systems Group with Dan Cicerchi

Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard", Joe Lynch and Devin Leonard, Senior Writer on the global business team at Bloomberg News, discuss how the logistics giant is navigating shifting markets, intense competition, and rising labor costs.

About Devin Leonard

Devin Leonard is a senior writer on the global business team at Bloomberg News. His work appears regularly in Bloomberg Businessweek where he has written periodically about the logistics industry. His 2011 cover story, "The End of Mail," about the existential crisis at the U.S. Postal Service was a finalist for the Gerald Loeb award for explanatory writing, In May 2016, Grove Press published Leonard's book, Neither Snow Nor Rain: A History of the United States Postal Service, which the New York Times called "sweeping and entertaining.

About Bloomberg News

Bloomberg News is a global news agency and a primary division of Bloomberg L.P., a privately held financial, software, data, and media company. Founded in 1990 by Michael Bloomberg and Matthew Winkler, the news service was originally created to provide real-time financial news to subscribers of the Bloomberg Terminal (the Bloomberg Professional® service). Today, it is one of the largest news organizations in the world, producing over 5,000 stories daily.

Key Takeaways: UPS at the Crossroads: Finding Profit in a Disrupted Landscape In "UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard", Joe Lynch and Devin Leonard, Senior Writer on the global business team at Bloomberg News, discuss how the logistics giant is navigating shifting markets, intense competition, and rising labor costs. Historic Leadership Shift: Carol Tomé is the first woman and first outsider to lead UPS in its 118-year history, breaking a century-long tradition of promoting exclusively from within the "brown" culture. "Better, Not Bigger": UPS has pivoted from chasing high volume to prioritizing high-yield profitability. This means intentionally reducing reliance on low-margin ecommerce (like Amazon) to focus on more lucrative accounts. The Amazon Evolution: Amazon has transformed from UPS's biggest customer into its most formidable competitor, now delivering nearly as many packages as the USPS and utilizing its own massive logistics network. Teamsters Contract Impact: The 2023 negotiations led by Sean O'Brien resulted in a historic contract with top driver compensation reaching $170,000 (wages + benefits), significantly increasing UPS's fixed costs in a cooling market. Market Fragmentation: The industry is no longer a duopoly. UPS now competes against regional carriers using advanced tech to "stitch together" national services, as well as gig-economy players like DoorDash. Strategic Repositioning: To differentiate, UPS is doubling down on specialized sectors like Healthcare (cold-chain) and international logistics—complex services that simple gig-drivers or regional startups cannot easily replicate. "Shrink to Grow" Strategy: To maintain margins, UPS is closing distribution centers, automating facilities, and offering buyouts to senior staff. The challenge remains: can they grow the stock price while shrinking the physical footprint? Learn More About UPS at the Crossroads: Finding Profit in a Disrupted Landscape

Devin Leonard | Linkedin

Devin Leonard Website

Bloomberg News | Linkedin

Bloomberg News

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora", Joe Lynch and Sankalp Arora, CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. About Sankalp Arora

Sankalp Arora is the CEO & Co-Founder of Gather AI. With 14 years of experience, Sankalp developed safety and sensor planning for the world's first safe autonomous helicopter, funded by DARPA, a project that won the Howard Hughes award, AUVSI Xcellence award and was nominated for the Collier Trophy. He is a recipient of the Qualcomm Innovation fellowship and Swartz Innovation fellowship and has a PhD in Robotics from Carnegie Mellon University. Gather AI and Sankalp have received several awards, including CB Insights' AI 100, SupplyChainBrain's Great Supply Chain Partner Awards, Peerless Media's NextGen Supply Chain Awards, Food Logistics and Supply & Demand Chain Executive Top Tech Startup Awards, and the Pittsburgh Inno Fire Awards.

About Gather AI

Gather AI is an intralogistics AI company which collects visual data from drones, forklifts, and connected machines, integrates it with warehouse management systems (WMS) and cloud platforms, and uses AI to identify issues and suggest next steps.

Key Takeaways: Real-World Supply Chain AI Applications In "Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora", Joe Lynch and Sankalp Arora, CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. Bridging Robotics Expertise to Logistics: Sankalp Arora's foundational work in safety and sensor planning for autonomous helicopters (a DARPA-funded project) highlights how sophisticated robotics and computer vision expertise is now being directly applied to create reliable, "real-world" AI solutions for the supply chain. Visual Data is the New Inventory Input: Gather AI utilizes hardware like drones, forklifts, and connected machines to collect vast amounts of visual data within a warehouse, moving beyond manual counts and traditional scanning methods to capture inventory status comprehensively and automatically. Intralogistics Focus: The primary application of this AI is in intralogistics (operations inside the warehouse), specifically tackling challenges like inventory inaccuracy, cycle counting, and labor efficiency—common pain points for WMS (Warehouse Management Systems) users. From Data to Actionable Insights: The platform doesn't just collect data; its core value is using AI to identify specific issues (e.g., misplaced items, damaged inventory, out-of-stock locations) and then suggesting next steps, making the data immediately actionable for warehouse staff. Critical System Integration: For successful real-world adoption, the AI platform must integrate seamlessly with Warehouse Management Systems (WMS) and cloud platforms, ensuring the visual intelligence updates the enterprise system of record effectively. AI for Operational Efficiency: By automating data collection and analysis, the technology shifts labor away from tedious inventory tasks, allowing personnel to focus on high-value activities, leading to significant gains in operational efficiency and inventory accuracy. Industry Validation of Innovation: Recognition through awards like CB Insights' AI 100 and various Supply Chain Partner awards validates that Gather AI's approach is recognized as a leading, commercially viable, and impactful NextGen Supply Chain technology. Learn More About Real-World Supply Chain AI Applications

Sankalp Arora

Gather AI

Gather AI | Linkedin

Gather AI | YouTube

Case Studies

Gather AI Capabilities 2025

AI Literacy in Logistics with Gather AI's Andrew Hoffman

Gathering Inventory Data with Sankalp Arora

Autonomous Data: Gather AI's Warehouse Vision

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester, Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake.

About Brad Forester

Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth brands on complex global transportation initiatives, from network design and technology selection to implementation and value realization. His background spans senior roles in consulting, software, and shipper operations, giving him a uniquely balanced perspective on strategy and execution. Brad is a frequent industry speaker and thought leader on TMS, visibility, and logistics innovation.

About JBF Consulting

JBF Consulting is a leading logistics strategy advisory and technology integration firm that partners with shippers to transform their logistics and supply chain execution operations. We empower clients to achieve operational efficiency and scalable, sustainable value through strategy development, roadmap orchestration, unbiased technology selection, expert implementation, data-driven insights, and ongoing managed services. For over two decades, our client-centric approach and alliances with best-of-breed solution providers have ensured that every strategy and solution we deliver drives measurable impact, long-term success, and customer satisfaction.

Key Takeaways: Freight Tech Strategy: Avoiding the Implementation Trap In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester, Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. The Trap is Set Early: Implementation failures (going over budget or missing ROI) are usually symptoms of a missing strategy months prior, rather than errors made during the setup itself. Strategy as Insurance: Investing just 1% to 2% of your budget in a strategic assessment acts as an insurance policy, potentially mitigating up to 80% of common implementation risks. "Slow is Steady, Steady is Fast": Rushing to execute without "future-casting" (planning for growth or acquisitions 5–10 years out) leads to the "$10 million mistake"—having to rip out and replace a system that no longer fits. Create a Shipper Profile: Use a "matchmaking" approach to tech. A tool that works for a retail giant might fail for a bulk chemical shipper; you must find the specific vendor that matches your unique mode mix. The Hybrid Tech Trend: Large shippers are increasingly owning the software and data while outsourcing physical operations, allowing them to switch 3PLs without losing their historical data or visibility. Beware of Shiny Objects: Avoid "AI for AI's sake." Don't buy a hammer and then go looking for a nail; ensure any new tech solves a defined problem statement rather than just chasing industry hype. Phase Two is a Myth: Brad warns that "Phase Two never comes." If you don't build the necessary capabilities into the initial launch, the project often stalls at 75% completion, and the promised ROI is never realized. Learn More About Freight Tech Strategy: Avoiding the Implementation Trap

Brad Forester | LinkedIn

JBF Consulting | LinkedIn

JBF Consulting

Freight Tech Trends with Mike Mulqueen

FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen

FreightTech Reality Check with Brad Forester

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges", Joe Lynch and Alan Rowlett, Corporate Vice President of Infios, discuss how unifying supply chain execution and financial data builds resilience.

About Alan Rowlett

Alan D. Rowlett, Jr., PhD, is a transformational global operations and supply chain executive focused on turning complexity into competitive advantage. With more than 25 years of experience spanning global enterprise, service, and logistics environments, he is known as a structured disruptor who challenges conventional thinking while strengthening resilience, modernizing operating models, and leveraging technology to elevate financial performance. Alan brings a disciplined, forward-looking perspective to today's supply chain challenges and is a frequent voice in industry and academic forums focused on innovation, leadership, and the future of global commerce.

About Infios

Infios is a global leader in intelligent supply chain execution, relentlessly making supply chains better - every single day. With a portfolio of adaptable solutions, we empower businesses of all sizes to simplify operations, optimize efficiency and drive measurable impact. Infios serves more than 5,000 customers across 70 countries, delivering adaptable and innovative technologies that evolve with changing business needs. Our deep expertise and commitment to purposeful innovation help businesses turn supply chains into a competitive advantage, building resilience and shaping a more sustainable future. Infios is a joint venture of international technology provider Körber and global investment firm KKR. Learn more at www.infios.com.

Key Takeaways: Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges In "Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges", Joe Lynch and Alan Rowlett, Corporate Vice President of Infios, discuss how unifying supply chain execution and financial data builds resilience. Visibility drives value. The "End-to-End" Rebrand: Infios represents a strategic unification of industry-leading tools (like MercuryGate TMS and Körber WMS) under one flag. The goal is to move beyond "handshake" visibility to true "order-to-cash" control, spanning the entirety of a product's global journey rather than just the final few days of transport. The Three Pillars of Supply Chain: Alan defines the core of any successful supply chain through three consistent threads that have remained unchanged since the 1980s: Execution (doing the work), Visibility (status and positioning), and Financials (the ultimate measure of winning or losing). Financial Control as the Ultimate Truth: A supply chain's success is ultimately validated by the CFO. Infios focuses on eliminating data inconsistencies between operations and finance, ensuring that freight spend, accruals, and internal ledgers align perfectly to prevent the "discrediting" of logistics data. The "Silent" ROI of Freight Audit: Freight Audit and Payment (FAP) isn't just about catching errors; it's about contract adherence. Infios helps shippers recover significant costs from "freight paid but not used" (like discarded parcel labels) and service failures (like shipments missing a guaranteed 8:00 AM window). Combating Sophisticated Freight Fraud: With the rise of AI-generated fake documentation and "check-interception" by organized cartels, Infios uses its integrated system to flag discrepancies—such as a carrier being tendered as "Company X" but submitting paperwork as "Company Y"—before the invoice is paid. Legacy Systems vs. Cloud Agility: Many global enterprises are "institutionalized" with on-premise mainframes. Alan argues that the transition to the cloud is no longer just about cost-cutting; it's about adaptability. Cloud-based architecture allows for "plug-and-play" integration of AI and data aggregators that on-premise systems simply can't support. Intelligent Connectivity as a Competitive Edge: The future belongs to organizations that unify physical movement with financial flow. By automating "low-value" manual audit drudgery, companies can elevate their staff from processing transactions to analyzing high-level freight spend trends and driving strategic value. Learn More About Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges

Alan Rowlett | Linkedin

Infios | Linkedin

Infios

White Paper: Beyond the Invoice: Unlocking strategic value of Freight Audit and Payment programs.

eBook: The Connected Execution Playbook

White Paper: Integrating FAP and TMS: The hidden engine behind smarter transportation spend

Webinar: Driving Cost Savings with FAP

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan", Joe Lynch and Valentina Jordan, Co-Founder and CEO of Nauta, discuss how structuring fragmented data turns supply chain silos into actionable revenue.

About Valentina Jordan

Valentina Jordan is the Co-Founder and CEO of Nauta, where she is re-engineering supply chains through clean AI data infrastructure. Previously, Valentina led product for Rappi's largest business segment, helping build and scale the core product stack behind Latin America's largest delivery platform, before bringing that same operational rigor to leadership roles at Amazon. At Nauta, Valentina brings a product-first, systems-level perspective to rethinking how supply chains operate, tackling the industry's most foundational challenge: building clean, structured data infrastructure that enables smarter decision-making.

About Nauta

Nauta is the AI-native operating system that connects your inventory, logistics, and procurement data into one intelligent layer. By acting as an intelligent membrane over existing ERP, TMS, and WMS systems, Nauta eliminates "data graveyards" by unifying fragmented data from emails, documents, and spreadsheets into a single source of truth. The platform moves beyond simple visibility, providing SKU-level insights and automated workflows that allow shippers to proactively manage exception handling and cash flow. Trusted by multinational leaders in the food, beverage, and retail sectors including distributors for brands like New Balance, Modelo, and L'Oreal, Nauta manages data for enterprises representing over $15B in annual sales. SOC 2 Type II certified, the platform empowers manufacturers and retailers to reduce container lifecycle times, prevent stockouts, and eliminate costly penalties like detention fees. Nauta's mission is to provide the standardized "rails of data infrastructure" necessary for truly autonomous and resilient global supply chains.

Key Takeaways: Is Your ERP a Data Graveyard: How to Unlock Millions In "Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan", Joe Lynch and Valentina Jordan, Co-Founder and CEO of Nauta, discuss how structuring fragmented data turns supply chain silos into actionable revenue. The "Data Fragmentation" Mess: Global shippers are stuck with data trapped in emails, PDFs, and clunky legacy systems. This chaos forces teams to waste 75% of their day babysitting spreadsheets instead of making moves that actually scale the business. One Single Source of Truth: Nauta fixes this as an AI-native engine that pulls those messy data streams into one place. From finance to procurement, everyone works off the same live data—killing "tribal knowledge" for good. The Real Cost of Stockouts: For brands like Modelo or L'Oreal, a stockout isn't just a missed sale; it's a hit to your reputation and a massive financial penalty. Nauta shifts you from reactive "firefighting" to proactive prevention. Saving Millions in Revenue: Using predictive analytics, Nauta's inventory engine flags risks weeks in advance. One customer even saved $1.2M in a single quarter by dodging retail penalties and lost sales. Killing "Dry Runs" and Fees: Shippers pay for empty trucks because they can't see what's happening at the port. Nauta's predictive tech and automated communication can slash detention costs by up to 80%. SKU-Level Control: Most platforms track the box; Nauta tracks the product. We map data down to the individual item, so you know exactly which vessel is carrying your high-priority promotional stock. Smarter Procurement: With SKU-level insights, your team can make surgical decisions—like rerouting high-demand items before they even dock—ensuring the right product hits the right shelf every time. Learn More About Is Your ERP a Data Graveyard: How to Unlock Millions

Valentina Jordan | Linkedin

Nauta | Linkedin

Nauta

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Logistics of Growth: Scaling Freight Tech Companies", Joe Lynch and Will Urban, Founder and Principal of Will Urban Consulting, discuss the strategic intersection of traditional logistics discipline and high-velocity tech innovation to drive multi-billion dollar scale.

About Will Urban

Will Urban is the Founder and Principal of Will Urban Consulting, a premier advisory firm specializing in scaling global logistics and freight tech organizations. With over 30 years of executive leadership experience, Will has navigated the evolution of the industry at the highest levels, holding pivotal roles at both the traditional logistics powerhouse Expeditors and the digital disruptor Flexport. During his tenure as Chief Revenue Officer at Flexport, he was instrumental in driving the company's organic revenue growth from $600 million to over $5 billion. Today, Will leverages his extensive background as a full partner at R7 and a venture partner at firms like Companyon and Nine Realms. He is a deeply connected figure in the supply chain ecosystem, serving as an investor, advisor, and board member for numerous startups and venture capital firms, where he bridges the gap between complex logistics operations and institutional investment.

About Will Urban Consulting (WUC)

Will Urban Consulting (WUC) is an elite consultancy dedicated to helping supply chain and freight tech companies master the "Logistics of Growth." Founded by Will Urban following his successful tenure at Flexport, the firm occupies a unique niche by providing executive-level expertise that blends traditional logistics excellence with modern digital scale. WUC is comprised of a global team of specialists—many of whom are veterans of Expeditors and Flexport—who focus on refining go-to-market strategies, accelerating revenue growth, and building sustainable sales organizations. Beyond operational consulting, WUC acts as a strategic bridge to the capital markets, helping startups navigate the complexities of fundraising by leveraging a deep network of venture capital and private equity investors. Operating on a flexible, month-to-month model, WUC provides clients with immediate ROI and unparalleled access to a global network of shippers, carriers, and industry leaders.

Key Takeaways: The Logistics of Growth: Scaling Freight Tech Companies In "The Logistics of Growth: Scaling Freight Tech Companies", Joe Lynch and Will Urban, Founder and Principal of Will Urban Consulting, discuss the strategic intersection of traditional logistics discipline and high-velocity tech innovation to drive multi-billion dollar scale. The Power of Hybrid Expertise: Will Urban offers a unique "ground-up" perspective by bridging the gap between traditional logistics giants (Expeditors) and modern digital disruptors (Flexport). This dual experience allows him to help companies balance the disciplined, P&L-focused rigor of established firms with the "move fast" agility of tech unicorns. The "Inside Man" for Fundraising: For startups, navigating the VC world is often a translation problem. Will acts as a strategic bridge, helping founders articulate the value of supply chain nuances to generalist investors and ensuring they pitch to the right firms whose investment appetite matches their specific business model. A "Disciplined Grind" for Scaling: There is no "silver bullet" for massive growth. Drawing from his experience leading Flexport from $600 million to over $5 billion in organic revenue, Will emphasizes that scaling requires a disciplined, high-execution grind and a focus on building sustainable, global go-to-market programs. Democratizing Technology (The Convoy/DAT Model): A significant trend in freight tech is the transition from standalone products to integrated ecosystems. The acquisition of Convoy's platform by DAT illustrates how best-in-class technology can be used to drastically reduce the "cost to cover" a load, democratizing high-end tools for smaller trucking operations. Economics Matter (P&L Discipline): Despite the high-growth expectations of venture capital, Will maintains that the P&L always matters. He advises tech companies to align their pricing with the transactional nature of the logistics industry, as many clients prefer transactional costs over fixed, bottom-line software fees. Leveraging Relational Capital: In an increasingly digital industry, deep human networks remain a primary driver of success. Will's 30-year network of shippers, carriers, and executives provides "warm" entry points that are often more valuable than any piece of software for securing market share. Identifying and Investing in "Grit": Beyond just technical viability, Will looks for "gumption" and persistence in founders. His investment philosophy—often through his family office or as a venture partner—prioritizes individuals who demonstrate the hustle and resilience required to survive the volatile cycles of the global supply chain. Learn More About The Logistics of Growth: Scaling Freight Tech Companies

Will Urban | Linkedin

Will Urban Consulting (WUC) | Linkedin

Will Urban Consulting (WUC)

Inside the DAT – Convoy Platform Deal: What This Acquisiton Means for the Freight with Bill Driegert

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding, Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization.

About Glenn Gooding

Glenn Gooding is the Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast. With 40 years in supply chain and logistics, Glenn brings a rare combination of carrier-side and shipper-side expertise to every engagement. He spent 21 years at UPS in Operations, Industrial Engineering, and Enterprise Pricing before spending 19 years helping shippers optimize their transportation networks — delivering over $500 million in quantified savings across Fortune 50 companies, high-growth eCommerce brands, and third-party logistics providers. Glenn specializes in small parcel, LTL, and truckload optimization, and is known for his carrier-agnostic, data-driven approach to supply chain strategy.

About Gooding Supply Chain Advisors

Gooding Supply Chain Advisors helps shippers develop and maintain best-in-class supply chains. Founded in 2025 and built on four decades of industry experience, the firm provides comprehensive optimization services including carrier agreement analysis, rate benchmarking, accessorial cost mitigation, carrier mix optimization, and ongoing contract monitoring. GSCA operates as an extension of the client's team — performing deep analysis, developing negotiation strategy, and building carrier-facing business cases while the client maintains direct carrier relationships. The firm's performance-based fee structure aligns its success with its clients', and its carrier-agnostic approach ensures recommendations are always driven by data, not carrier affiliations.

Key Takeaways: An Insider's Guide to Small Parcel Shipping In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding, Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. The "Cube-Out" Revolution: Small parcel shipping has shifted from "weighing out" (hitting weight limits) to "cubing out" (filling volume). Because ecommerce packages are often light and bulky, Dimensional (DIM) Weight pricing is now the primary driver of cost. If over 50% of your shipments are billed at DIM weight rather than actual weight, your packaging is unoptimized. The End of the UPS/FedEx Binary: The days of choosing only between UPS and FedEx are over. The 2026 market may require a multi-carrier strategy that includes super-regionals (like OnTrac), postal aggregators, and gig-economy delivery services. Technology now allows shippers to "agnostically" choose the best carrier for every individual package. Zone Skipping for High-Volume Shippers: For subscription boxes or high-density shippers, Zone Skipping is a game-changer. By consolidating orders and trucking them closer to the final destination before handing them off to a local carrier hub, you can bypass expensive long-haul zones and significantly reduce shipping costs. 3PLs Must Evolve Beyond "Rate Reselling": Third-party logistics (3PL) providers are often viewed skeptically by carriers who think they just "cannibalize" margins. To succeed, 3PLs must bring value back to the carrier by providing "efficient" freight—better packaging, lower average zones, and high-density induction—rather than just asking for deeper discounts. The "Opaque" Reality of Rate Increases: General Rate Increases (GRIs) are often marketing numbers. A "5.9% increase" might actually cost a specific shipper 8% or 10% depending on their specific profile (e.g., lightweight vs. heavy, residential vs. commercial). You must analyze activity-based costing to understand how surcharges and accessorials impact your specific bottom line. Shipping as a Branding Tool: Transportation can represent up to 20% of an ecommerce company's expenses. However, the delivery experience is the "final mile" of customer service. High-growth brands are using AI-curated buying experiences coupled with transparent delivery choices (speed vs. cost) to drive customer lifetime value. Mastering the Cold Chain: Shipping perishable or temperature-sensitive goods (like fresh meals or frozen treats) requires a "surgical" induction plan. Success depends on using refrigerated truckload moves to specific hubs on specific days to ensure products never sit in a warehouse over a weekend, which would otherwise destroy product integrity. Learn More About An Insider's Guide to Small Parcel Shipping

Glenn Gooding | Linkedin

Gooding Supply Chain Advisors

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits.

About Ron Lentz

Ron Lentz is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients maximize returns across all M&A services. Ron's expertise covers key logistics sub-sectors, including e-commerce fulfillment, asset-light logistics, final-mile delivery, 3PLs, specialty hauling, air cargo, and freight forwarding. His career includes international executive leadership at Ryder Logistics, over a decade of C-level assignments, and a track record of transforming Fortune 500 companies, startups, and turnarounds into high-performing businesses.

About Logisyn Advisors

Logisyn Advisors is an M&A advisor specializing in the transportation and logistics sector. The firm's customers include global freight forwarders, customs house brokers, domestic forwarders, trucking companies, logistics software providers, and many other companies across the industry. Logisyn provides a variety of M&A services, including buy-side advisory for companies looking to grow through acquisition, sell-side advisory for entrepreneurs looking to exit and capitalize on the businesses they've built, and enterprise valuation services for managers looking to gain a better understanding of the value of their business. The company has a proven track record of advising executives navigating the M&A process and is actively engaged with leading companies across the logistics industry.

Key Takeaways: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. The Power of "Logistics-First" Specialization: Unlike "industry agnostic" investment banks, Logisyn only hires former operators who understand the intricate day-to-day realities of the supply chain. Ron emphasizes that a generalist banker can cause a "generalist penalty," where the unique operational value and specialized assets of a logistics firm are lost in translation during a deal. The $4 Trillion "Dry Powder" Catalyst: A massive driver for the 2026 rebound is the estimated $4 trillion in global private equity "dry powder." Much of this is older capital that firms must "use or lose," creating a high-pressure environment for acquisitions in fragmented markets like transportation. The "Six Ps" of Market Readiness: Ron lives by the mantra: Proper Planning Prevents Piss Poor Performance. Success requires "staging the house" by cleaning up these financials 12–24 months before an exit. Asset-Based Logistics is Primed for a Bull Run: While freight brokerage is facing a "leaner and meaner" period due to AI and fee transparency, Ron is incredibly bullish on asset-based carriers. As driver shortages persist and capital costs for equipment remain high, those who actually control the trucks will hold the most leverage in the coming year. Cultural Compatibility is the #1 Deal Killer: Citing PWC data, Ron highlights that cultural alignment is the primary reason mergers succeed or fail. For entrepreneurs, selling isn't just a financial transaction; it's "giving up their baby." A successful M&A advisor acts as much as a counselor as a banker to ensure the legacy remains intact. The "Jigsaw Puzzle" Strategy for Buyers: Strategic acquisitions in 2026 are moving away from simple "growth for growth's sake." Buyers are looking for specific "jigsaw pieces"—such as a niche cold chain specialty in the Southeast or a robust tech stack—to create a "pure play" offering that doesn't require a "fixer-upper" effort. The Death of the "Country Club" Broker: The complexity of modern logistics—from AI-driven RFPs to real-time WMS integration—means owners can no longer rely on a general business broker or a "golfing buddy" to sell their company. To maximize the 8x to 10x multiples, founders need advisors who can navigate the deep-dive diligence of tech-savvy private equity buyers. Learn More About The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year

Ron Lentz | Linkedin

Logisyn Advisors | Linkedin

Logisyn Advisors

Customer Testimonials

Logistics M&A Club Events

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Career Accelerator: Why Leaders Choose TMSA", Joe Lynch and Jennifer Karpus-Romain, Executive Director at the Transportation Marketing & Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection.

About Jennifer Karpus-Romain

Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University.

About Transportation Marketing and Sales Association (TMSA)

Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits. The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed.

Key Takeaways: The Career Accelerator: Why Leaders Choose TMSA In "The Career Accelerator: Why Leaders Choose TMSA", Joe Lynch and Jennifer Karpus-Romain, Executive Director at the Transportation Marketing & Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection. A Century of Evolution: The TMSA isn't a "new kid on the block." Founded in 1924 (originally focused on railroad advertising), the association has spent over 102 years evolving alongside the industry. While the name has changed to reflect modern logistics, its core mission—to be the premier resource for sales and marketing professionals—has remained constant. The New "Track-Based" Educational Model: To provide better ROI, the TMSA has moved away from a one-size-fits-all approach. They now offer five distinct tracks: 1. Company Leader, 2. Sales Leader, 3. Sales Practitioner, 4. Marketing Leader, 5. Marketing Practitioner The Track-Based approach ensures that whether you are a solo marketer or a VP of Sales, you are networking and learning with peers facing your specific daily challenges. "Human First" Leadership in an AI World: Jennifer emphasizes that while tools like ChatGPT (which she humorously calls "Atlas") are vital for efficiency—especially for small teams—the human element is the true differentiator. In an era of automated emails and AI-generated content, leaders choose TMSA to learn how to keep their brand voice authentic and human. The "Tech Mic Drop" & AI Showdown: Rather than traditional, dry keynotes, the upcoming Elevate Conference (June 7–9 in Denver) features a technology showdown. Competitors must present real-world results and efficiencies rather than just sales pitches. This helps members cut through the "noise" of the saturated logistics tech market. Bridging the Sales and Marketing Gap: A major theme of the interview is the "merger" of sales and marketing (or "Smarketing"). Jennifer points out that marketing should be creating "sales enablement" content—like simple infographics—that salespeople actually use, while sales should be providing feedback on lead quality to create a unified revenue-generating engine. Real Insights from Shipper Panels: One of the highest-value segments of their events is the Shipper Panel. Jennifer explains that they bring in actual big-name shippers who give "brutally honest" feedback. This is a rare opportunity for sales and marketing teams to hear exactly how shippers want to be approached—and more importantly, what "cringe-worthy" tactics to avoid. Professional Development as a "Career Accelerator": For "teams of one" or those in "flyover states," TMSA provides a sense of community. Beyond just learning, it offers leadership opportunities through committee work that professionals might not get at their day jobs. Jennifer views the association as a place to "sharpen the sword" so members are ready when market conditions (like the recent freight recession) finally turn around. Learn More About The Career Accelerator: Why Leaders Choose TMSA

Jennifer Karpus-Romain | Linkedin

TMSA | Linkedin

TMSA homepage

TMSA membership page

TMSA ELEVATE Event Page

TMSA Membership Page that highlights Tracks

Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain | The Logistics of Logistics

TMSA Key Takeaways with Jennifer Karpus-Romain | The Logistics of Logistics

Building a Freight Sales & Marketing Community with Jennifer Karpus-Romain

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market", Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work.

About Bill Driegert

Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber's logistics business. Bill began his career in freight as the fourth employee at Coyote Logistics (acquired by UPS), where he grew the role to Chief Innovation Officer. Prior to joining Uber, he served as COO at Pillow Homes. He also spent time at Amazon as Director of Planning and Innovation. Bill holds an M.A. in Supply Chain from MIT, an M.B.A. from the University of Chicago, and a B.A. from Southern Methodist University.

About DAT Freight & Analytics

DAT Freight & Analytics operates the DAT One truckload freight marketplace; Convoy Platform, an automated freight-matching technology; DAT iQ analytics service; Trucker Tools load-visibility platform; and Outgo factoring and financial services for truckers. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by nearly 700,000 daily load posts and a database exceeding $1 trillion in freight market transactions. Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Oregon, DAT continues to set the standard for innovation in the trucking and logistics industry. Visit dat.com for more information.

Key Takeaways: Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market In "Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market", Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. Solving Major Brokerage Challenges: The acquisition of the Convoy Platform is a strategic move by DAT to help freight brokers tackle significant industry challenges like fraud, the need for increased automation, and the integration of AI. Automation for Efficiency: By integrating the Convoy Platform, DAT aims to automate routine tasks, which will allow brokers to dedicate more time to complex, high-value work, such as building relationships with clients and carriers. Enhanced Fraud Prevention: The deal combines the Convoy Platform's advanced, machine-learning-powered fraud prevention technology with DAT's extensive network and data. This fusion is intended to create a safer and more secure environment for freight transactions. Augmenting the DAT One Platform: The Convoy technology will be incorporated into DAT's flagship product, DAT One. This integration will offer brokers and carriers new automated capabilities while ensuring that the core, familiar functions of the load board remain unchanged. Leveraging Bill Driegert's Expertise: Bill Driegert's background, including his leadership roles at Uber Freight and Coyote Logistics, is a crucial asset for DAT. His experience as a technologist and innovator in the freight industry is key to the successful integration and future development of the Convoy Platform. The Practical Role of AI: The interview clarifies that AI is not just a buzzword but a practical tool for improving freight operations. The technology will be used to enhance decision-making, optimize processes, and increase overall efficiency for the brokers DAT serves. Building a Comprehensive Ecosystem: The Convoy acquisition is part of a larger plan to unify DAT's recent acquisitions, including Trucker Tools and Outgo. The goal is to create a complete, integrated ecosystem that provides solutions for everything from freight matching and payment processing to carrier tracking and automation. Learn More About Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market

Bill Driegert | Linkedin

DAT Freight & Analytics | Linkedin

DAT

DAT - Convoy Platform

Convoy Platform - DAT

DAT + The Convoy Platform: A new chapter in our marketplace evolution

Infographic: Modernize your brokerage

MIT Center for Transportation and Logistics with Chris Caplice

Navigating Market Uncertainty with Sarah Bertram

A Trillion Dollars in Freight Transactions with Ken Adamo

DAT iQ: The Metrics that Matter with Samuel Parker

Taking the Uncertainty and Risk Out of Freight with Erika Voss

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world.

About Jake Hoffman

Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical strategy.

About Gnosis Freight

Gnosis Freight is a leading provider of supply chain visibility and execution software, made available through its proprietary Container Lifecycle Management® (CLM) platform—the world's first supply chain platform focused on the full lifecycle of your shipping containers. Powered by the most complete, accurate, and low latency container tracking data available, the CLM platform provides logistics professionals with a smarter way to track and manage their containers, from booking until returned empty. Gnosis Freight's global footprint encompasses a diverse customer base, including top cargo owners (BCOs), ocean carriers, forwarders, truckers, 3PLs, technology providers, and other critical supply chain partners—all utilizing the CLM platform to achieve new levels of efficiency, cost savings, and collaboration within their supply chain.

Key Takeaways: The Container Payment Portal and the Rise of AI in Freight Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. Container Lifecycle Management® Platform: Gnosis Freight specializes in its proprietary Container Lifecycle Management® (CLM) Platform, which provides comprehensive visibility and execution software for the entire lifecycle of shipping containers, from booking until they are returned empty. Real-time Container Tracking and Data: The CLM platform is powered by highly accurate and low-latency container tracking data, enabling logistics professionals to efficiently monitor and manage their containers. This real-time data is crucial for optimizing container movements and reducing dwell times. Partnership with PayCargo for Hapag-Lloyd's Container Payment Portal (CPP): Gnosis Freight has integrated its CLM platform with PayCargo's payment network to power Hapag-Lloyd's new Container Payment Portal (CPP). This collaboration aims to streamline import demurrage payments and accelerate cargo movement for Hapag-Lloyd customers in the U.S. AI for Automated Compliance and Invoicing: While not explicitly stated as "AI," the CPP's ability to provide "Automated real-time OSRA-compliant invoice generation based on pickup date" strongly implies the use of intelligent automation or AI to process data, apply rules, and generate compliant invoices efficiently, reducing manual effort and errors. Streamlining Operations and Enhancing Efficiency: The CPP, a result of the Gnosis-PayCargo partnership, offers features like real-time container status updates, seamless electronic payments, and integrated dispute resolution tools. These functionalities are designed to enhance cargo movement efficiency, reduce container dwell times, and improve payment processes for all stakeholders. Addressing Regulatory Compliance: The Container Payment Portal directly addresses compliance with the Ocean Shipping Reform Act of 2022 (OSRA) and the revised demurrage and detention rules from the U.S. Federal Maritime Commission (FMC), simplifying complex regulatory requirements for Hapag-Lloyd customers. Digitalization and Innovation in Shipping: The integration of advanced payment processing with comprehensive container tracking through the CPP represents a significant step forward in the digitalization of the shipping industry, showcasing Gnosis Freight's commitment to delivering innovative logistics technology solutions. Learn More About The Container Payment Portal and the Rise of AI in Freight

Jake Hoffman | Linkedin

Gnosis Freight | Linkedin

Gnosis Freight

Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman

Big Changes at the Port with Lauren Beagen

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Neal Huffman and Joe Lynch discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry.

About Neal Huffman

Neal Huffman is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Neal has over 40 years in software development, innovation, and product management rollouts spread across the telecommunications and enterprise software industries. He played a role in the first Fiber to the Home technology deployed in Loudon County, Virginia in 1999. He transitioned to enterprise software and quickly latched on to the cloud deployment model. He helped pioneer an integrated credit card solution for the fare gate/public transit industry. Neal is not afraid of taking on new innovative approaches to existing markets and becoming an evangelist in the process. He does not shy away from the unknown and is fully focused on evangelizing Farelane's approach for taking the obfuscation out of the transportation lane pricing chaos that exists today. He is intently focused on bringing real time fare solutions enabling all players success in the transportation industry.

About Farelanes

Farelanes is a leader in Logistics analytics and real-time Lane Pricing for all equipment types operating on North American roads today. With over 25 equipment types, not just Dry Van, Reefer and Flatbed, Farelanes provides truckload freight data analytics services for North America. Shippers, brokers, carriers, TMS's, and industry partners rely on Farelanes for real-time market price indices for over 37,000 primary lanes and market data trends and insights, based on more than 20 billion in paid freight invoice market transactions. Founded in 2023, Farelanes is headquartered in Fort Worth, Texas.

Key Takeaways: Farelanes: Real Time Lane Pricing for Everyone Neal Huffman and Joe Lynch discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Mission and Vision: Farelanes aims to be the platform for industry innovation in logistics by enabling true and fair pricing, foundational content, centralized data publishing, and tools for computation and data management. Their vision is to be logistics' trusted partner in driving innovation, reducing complexity, and delivering network efficiencies through standards, technology, and effective governance. Product Offerings: The company offers several products tailored to different stakeholders in the logistics sector: Farelanes Silver: Designed for carriers, providing access to real-time lane pricing data. Farelanes Gold: Aimed at shippers, offering comprehensive pricing insights. Farelanes Bulk Data Publishing: For brokers and other entities requiring bulk data feeds, offering real-time data in various formats. Data Sources and Accuracy: Farelanes sources its data from trusted nationwide and custom geographic segments, ensuring accurate and transparent real-time pricing information. Team Expertise: The leadership team includes individuals with extensive experience in software development, innovation, and product management across telecommunications and enterprise software industries. Notable team members include Neal Huffman (CEO/Co-founder) and Andrew Cohen (CTO/Co-founder). Clientele: Farelanes serves a diverse clientele, ranging from Fortune 500 companies to owner-operators, providing solutions that cater to various organizational sizes and needs. Learn More About Farelanes: Real Time Lane Pricing for Everyone

Neal Huffman | Linkedin

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Farelanes

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The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Home Delivery World: The Future of Fulfillment", Joe Lynch and John Beasley, General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door.

About John Beasley

John Beasley, General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships combined with a degree in Operations Management with a specialization in Supply Chain Management has come full circle and has been instrumental in building Home Delivery World into the most important last-mile event in North America.

About Terrapinn

Terrapinn events have been sparking ideas, innovations and relationships that transform business for over 30 years. Using our global footprint, we bring innovators, disrupters and change agents together, discussing and demonstrating the technology, strategies and personalities that are changing the way the world does business. Home Delivery World is Terrapinn's premiere event in America and HDW is the leading event redefining the future of ecommerce logistics and supply chain strategy across North America. The event continues to be the go-to platform for big-box retailers, DTC shippers, grocers, manufacturers, and ecommerce brands seeking innovation and transformation in the last-mile.

Key Takeaways: Home Delivery World: The Future of Fulfillment In "Home Delivery World: The Future of Fulfillment", Joe Lynch and John Beasley, General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. Laser Focus on the "Final Mile": Unlike general supply chain events like Manifest (which Joe calls the "Super Bowl of logistics"), HDW is a niche, specialized event. It focuses specifically on the journey from the warehouse to the consumer. If your business revolves around B2C delivery, middle-mile logistics, or white-glove service, this is the dedicated "world" for those specific challenges. The Delivery Team as a Brand Extension: A critical takeaway from the interview is that the delivery person is often the only physical point of contact a customer has with a brand. Whether they are a third-party contractor or a direct employee, their behavior—from wearing shoe covers to their attitude at the doorstep—can either solidify customer loyalty or ruin a multi-thousand dollar purchase in the "last 50 feet." Rapid Evolution of Delivery Technology: The "Future of Fulfillment" isn't just a buzzword; it's actively being deployed. The podcast highlights the shift from experimental to practical use of: Drones: Solving issues like "porch pirates" by delivering to backyards. Robotics & Autonomous Vans: Navigating the transition from diesel to electric and automated fleets. Inventory AI: Managing complex stock levels across multiple social commerce channels like TikTok and Instagram. Logistics as a Competitive Business Strategy: Logistics is no longer just a back-office cost; for ecommerce companies, it can represent up to 20% of revenue. The interview emphasizes that "free shipping" is a strategic business choice, not a logistical reality. Companies must attend these events to find regional carriers that offer better rates or services than national giants like UPS or FedEx. Managing Consumer Expectations: Unlike B2B deliveries, home consumers are not industry pros; they have extreme expectations and often want products almost the moment they hit "order." This necessitates a shift from traditional bulk shipping toward highly strategic inventory placement to ensure seamless same-day or next-day delivery. The Rise of Big & Bulky White-Glove Service: Fulfillment is moving beyond small parcels. A significant portion of HDW is dedicated to "Big and Bulky" items (like Pelotons, sofas, or outdoor fireplaces). These require specialized equipment—such as pallets with handheld brakes for steep driveways—and specialized services like in-home assembly, which are becoming major revenue drivers for retailers like Wayfair. Education Through a Diverse Ecosystem: The event serves as a massive "live classroom" where 200+ industry leaders from brands like Wayfair, Ulta Beauty, and Albertsons share what worked and what failed. It bridges the gap between massive "big dogs" (JB Hunt, Maersk, Amazon) and three-year-old startups, fostering a community where the most important connections happen between the shippers and the solution providers. Learn More About Home Delivery World: The Future of Fulfillment

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HDW: Register Here

HDW Agenda

OneRail's Winning Strategy for Final Mile with Bill Catania

Drone Delivery is Here with Tom Walker

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management.

About Doug Schrier

Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the transportation sector. His impactful roles at Covenant Logistics and Transflo have honed his expertise and allowed him to champion innovation. Doug's commitment to pioneering innovation remains unwavering, further solidifying McLeod Software as the premier TMS provider in the industry.

About McLeod Software

Since 1985, McLeod Software has been transforming the transportation industry by providing powerful transportation management and trucking software solutions. These solutions, developed entirely by our company, are comprehensive and support integration with a broad array of complementary logistics products. We are the leader when it comes to software for trucking dispatch operations management, freight brokerage management, fleet management, document imaging, workflow, EDI, and business intelligence and process automation solutions for trucking, freight brokerage, third party logistics, and shipper companies in the United States.

Key Takeaways: Beyond TMS: McLeod's Open Ecosystem and Automation In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. The Shift "Beyond TMS": McLeod Software's evolution from a traditional Transportation Management System (TMS) provider to offering a comprehensive suite of logistics solutions that addresses the needs of trucking, freight brokerage, 3PLs, and shippers, encompassing everything from dispatch to document imaging and fleet management. The Power of the Open Ecosystem: The strategic importance of an "open ecosystem," highlighted by McLeod's ability to support seamless integration with a broad array of complementary logistics products, providing flexibility and interoperability that customers demand. Automation as a Core Strategy: The critical role of business intelligence, workflow, and process automation solutions in modern transportation, moving beyond basic transaction management to drive efficiency and reduce manual intervention for their customers. Leadership Driven by Deep Industry Experience: Doug Schrier's two decades of strategic leadership, including 15 years in transportation at companies like Covenant Logistics and Transflo, provides McLeod with an operations-first perspective that shapes their product innovation and customer-centric philosophy. Innovation Rooted in Longevity: McLeod Software's position as a premier industry leader is reinforced by its founding in 1985 and sustained commitment to developing all its solutions internally, providing a stable and unified platform for growth. Customer-Centric Growth: The discussion reinforces how McLeod's strategic expansion (driven by Schrier) is governed by a customer-centric philosophy, ensuring that new technologies and solutions are developed to solve real-world industry challenges. The Future of Logistics Technology: The episode outlines how McLeod is solidifying its market leadership by championing pioneering innovation focused on next-generation capabilities like process automation, which will be essential for fleets and brokers to remain competitive. Learn More About Beyond TMS: McLeod's Open Ecosystem and Automation

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The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue.

About Jim Waters

Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry.

About FreighTech

FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran.

Key Takeaways: Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. FreighTech's Specialization: Founded in 2023, FreighTech provides fractional CMO consulting and marketing advisory services specifically for logistics technology businesses. Jim Waters leverages his deep industry experience (having scaled companies like Tive and Frayt) to help growth-stage startups turn marketing from a cost center into a revenue-generating engine without the overhead of a full-time executive. Marketing as a Portfolio: Jim argues that marketing should be treated as an investment portfolio, not a one-off cost. Just like a financial portfolio or a fitness routine, it requires time and consistency. Companies often fail because they "micromanage" their marketing, expecting an immediate ROI within two weeks, rather than allowing for the 6–9 month cycle often required to see real pipeline growth. The Death of the Cold Call and the Rise of "Stalking": The traditional sales model of making 100 cold calls a day is losing effectiveness because buyers now screen calls and conduct their own research online. Joe and Jim discuss how the buying process starts long before the sales process, with potential customers "stalking" a company's content on LinkedIn, YouTube, and podcasts for up to a year before ever engaging with a salesperson. Navigating the 2026 Visibility Shift (SEO, GEO, and AEO): Visibility in 2026 requires more than just traditional Search Engine Optimization (SEO). Jim introduces two critical new concepts: GEO (Generative Engine Optimization): Ensuring your brand is cited by AI engines like ChatGPT and Gemini as a subject matter expert. AEO (Answer Engine Optimization): Structuring content to directly answer binary buyer questions (e.g., "How do I improve ROI in logistics marketing?"). The "Revenue Engine Blueprint" Basics: Before scaling, companies must master the basics. Jim emphasizes that a "blueprint" requires a clear understanding of the Total Addressable Market (TAM) and a refined Ideal Customer Profile (ICP). Without knowing exactly who you solve problems for, adding expensive tech stacks like Salesforce or HubSpot is simply "accelerating into a wall." The Danger of "Chainsaw" Customers: Jim shares a cautionary tale from his time at Tive about a salesperson wanting to tape a high-end tracker to a chainsaw to prevent theft. While any revenue is tempting, Jim warns that chasing customers outside your ICP is not repeatable or scalable. True growth comes from "niching down" to focus on fans and specific verticals (like Pharma or Cold Chain) rather than trying to be everything to everyone. Multiplying Reach through a Distribution Engine: Content is only half the battle; the other half is a distribution engine. This involves using a "one-to-many" strategy—leveraging partners, PR, and podcasts to amplify a single piece of high-quality thought leadership. By turning one conversation into video clips, articles, and social posts, companies build the authenticity and trust necessary for modern freight-tech sales. Learn More About Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech

Jim Waters | Linkedin

FreighTech | Linkedin

FreighTech

Driving Sales Pipeline with Jim Waters | The Logistics of Logistics

The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics

Every Shipment Matters With Jim Waters | The Logistics of Logistics

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry.

About Dawn Favier

Dawn Salvucci-Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive Officer and Chief Product Officer of Greenscreens.ai, a dynamic pricing infrastructure solution for the logistics industry. Throughout her career, she has led global product strategy and management at several major transportation management system (TMS) providers, including Manugistics, JDA Software, Shippers Commonwealth, RedPrairie (now Blue Yonder), and 3Gtms. In these roles, Ms. Salvucci-Favier developed and executed strategies that delivered industry-leading technology solutions to the logistics market. Earlier in her career, Ms. Salvucci-Favier held leadership roles in logistics operations, including Director of Logistics Services at NFI Interactive Logistics. She began her career in inbound transportation management at Staples, Inc. and The TJX Companies.

About Triumph

Triumph is a financial and technology company specializing in payments, factoring, intelligence, and banking. The company is pioneering innovative solutions within the transportation industry, delivering unmatched precision, secure and transparent transactions, and enhanced working capital to its customers through the Triumph brand. Driven by the Triumph Network—a platform dedicated to modernizing and simplifying freight transactions—Triumph empowers its customers to Transact Confidently.

Key Takeaways: Beyond the Rate: Why Accuracy, Transparency and Context Matter In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. The Convergence of Finance and Intelligence: The acquisition of dynamic pricing infrastructure expert Greenscreens.ai by the financial and technology company Triumph highlights a critical shift: the future of transportation is driven by combining secure financial transactions with AI-powered market intelligence for unmatched precision. Accuracy is the New Rate: Relying on static or historical rates is no longer sufficient. Accuracy in pricing requires a real-time, dynamic pricing infrastructure (Greenscreens.ai's specialty) to minimize risk, ensure profitability, and provide a true competitive advantage "Beyond the Rate." Transparency Builds Trust (and Capital): As emphasized by the Triumph Network, Transparency in freight transactions—through secure and precise operations—is essential. This level of clarity fosters trust among partners and directly results in enhanced working capital for customers. The Power of 30-Year Experience: Dawn Salvucci-Favier's three decades of leadership across major Transportation Management System (TMS) providers (like JDA, Blue Yonder, and 3Gtms) and logistics operations provide the unique operational perspective needed to build technology that truly solves the industry's biggest pain points. 'Contacts' is Now 'Network': The traditional value of personal Contacts is being amplified by robust digital networks. The Triumph Network exemplifies this evolution, acting as the essential platform to modernize and simplify the complex interactions and transactions between all parties in the freight ecosystem. Technology Must Deliver Financial Outcomes: Dawn's career trajectory, from logistics operations to leading product strategy, underscores that successful logistics technology must move beyond simple workflow management and deliver concrete financial benefits, such as better pricing precision and optimized working capital. The Holistic Differentiator: The ultimate competitive edge is no longer achieved by focusing on a single metric (like the lowest rate). It is the strategic and integrated combination of technological Accuracy, financial Transparency, and deep industry Contacts (human and digital) that allows companies to "Transact Confidently." Learn More About Beyond the Rate: Why Accuracy, Transparency and Context Matter

Dawn Salvucci-Favier | Linkedin

Triumph | Linkedin

The latest announcement of Triumph's Intelligence offering

Triumph Financial to Acquire Greenscreens.ai

What is Dynamic Pricing with Dawn Salvucci Favier

Faster, Better Freight Quotes with Dawn Salvucci-Favier

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser", Joe Lynch and Michael Kornhauser, Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem.

About Michael Kornhauser

Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with Dan Popkin, established the European operations and development of the successful CoPilot business and guided the ALK Technologies business integration into Trimble. Under his leadership, Trimble's mapping solutions have become highly recognized and respected throughout the North American trucking and rail industries. He studied at Trinity College, where he received a research grant from NASA and graduated with a Bachelor of Science degree in computer engineering.

About Trimble Transportation

Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.

Key Takeaways: Building the Connected Transportation Ecosystem In "Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser", Joe Lynch and Michael Kornhauser, Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. The Power of a Global, Integrated Ecosystem: Trimble is no longer just a collection of individual tools; it is an intelligent ecosystem designed to connect all aspects of the supply chain—trucks, drivers, back offices, and freight. Because many of Trimble's customers are multinational, the company provides a global footprint that ensures consistency in data and operations, whether a shipment is moving through North America, Europe, or beyond. Industry Under Attack: Prioritizing Cybersecurity: Kornhauser emphasizes that the transportation industry is "under attack" from increasingly sophisticated cyber threats. To combat this, Trimble invests over $100 million annually in R&D, with a significant portion dedicated to cybersecurity. By partnering with giants like Microsoft, they ensure that even small carriers using their platform have enterprise-grade protection that they couldn't afford to build on their own. The "Four Revolutions" of Transportation Tech: Michael outlines the technological shifts that have defined the industry: GPS: The foundation that allowed for real-time tracking (which Trimble pioneers helped patent). TMS (Transportation Management Systems): The transition from paper to digital "ERPs for trucking." ELD Mandate: Moving from selective enforcement to universal, data-driven safety and compliance. AI: The current revolution, focusing on automation, predictive agents, and massive efficiency gains. Strategic AI Implementation: "Eating Our Own Cooking": Unlike startups that may take a "move fast and break things" approach, Trimble is highly measured with AI. They are currently using AI internally to write code and improve customer support agents before rolling those features out to their Fortune 500 clients. This ensures that the "always-on" nature of global logistics isn't disrupted by experimental tech. The TMS as the "System of Record": Despite the many apps and sensors in a modern truck, the Transportation Management System (TMS) remains the heart of the ecosystem. Michael explains that Trimble's strategy is to keep the TMS as the central hub where "Order-to-Cash" workflows live, while connecting specialized tools (like maintenance or navigation) seamlessly into that single source of truth. Precision Mapping for "People Who Drive for Work": A major differentiator for Trimble is their proprietary mapping (PC Miler and CoPilot). Unlike consumer apps like Waze, Trimble's mapping is built for heavy-duty trucks, accounting for bridge heights, hazmat restrictions, and even specific entry/exit gates at massive industrial complexes. This "last mile" precision is often the difference between a profitable trip and a costly delay. A "Customer-First" Partner Philosophy: Trimble embraces an open platform, hosting hundreds of partners—including some competitors. Michael highlights that the goal is to eliminate the "swivel chair" effect, where a dispatcher has to jump between 10 different monitors. By allowing third-party apps (like fuel cards or specialized sensors) to integrate into the Trimble stack, they provide carriers with the flexibility to build the specific "tech stack" their niche requires. Learn More About Building the Connected Transportation Ecosystem

Michael Kornhauser | Linkedin

Trimble Transportation | Linkedin

Trimble Transportation

Trimble's Perspective: The Future of Freight is Connected with Rob Painter

The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire

Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking with Rishi Mehra

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Optym Advantage: Smarter Routing, Planning, and Decision Making", Joe Lynch and Shaman Ahuja, Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability.

About Shaman Ahuja

Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks, demonstrating a strong commitment to his career growth. His educational foundation in Computer Science from Carnegie Mellon University has equipped him with the skills necessary to excel in the competitive landscape of technology and his experience at firms like Goldman Sachs further underscores his capability and adaptability in high-pressure environments. He is passionate about leveraging technology to solve complex business challenges and is dedicated to fostering a culture of collaboration and excellence within his teams.

About Optym

Optym, Inc. is a global leader in optimization and applied AI solutions for the transportation and logistics industry. For more than two decades, Optym has partnered with some of the world's largest trucking, airline, and rail companies to solve their most complex operational challenges. Its flagship products—including LoadAi and RouteMax—empower carriers, brokers, and fleets to maximize efficiency, increase profitability, and make smarter, data-driven decisions. Backed by deep expertise in operations research, optimization science, and machine learning, Optym builds technology that turns real-world complexity into simple, actionable workflows.

Key Takeaways: The Optym Advantage: Smarter Routing, Planning, and Decision Making In "The Optym Advantage: Smarter Routing, Planning, and Decision Making", Joe Lynch and Shaman Ahuja, Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. Optimization vs. Standard Routing: Shaman clarifies that Optym is not a turn-by-turn navigation tool. While standard routing focuses on the best path from Point A to Point B, Optym's "Decision Support" focuses on load assignment. It determines which load a driver should take next, considering all drivers and constraints simultaneously to create a holistic weekly plan for the entire fleet. Targeting the "Enterprise" Complexity: The software is specifically designed for enterprise fleets, generally starting at 200 trucks. At this scale, manual planning on whiteboards becomes inefficient. Optym solves the "utilization problem"—ensuring trucks aren't sitting idle and drivers aren't wasting hours waiting at docks—by identifying "juice to squeeze" in large, complex networks. Strategy Pivot: From TMS to Integration: Originally, Optym built its own TMS (LoadOps) to ensure data quality. However, they realized large fleets are reluctant to switch TMS providers due to operational disruption. Optym pivoted to a "Killer App" layer that integrates directly with industry standards like Trimble and McLeod, acting as a specialized intelligence layer rather than a replacement for core systems. Advanced Operational Models: Relay and "Meet & Turn": A core feature of the software is optimizing complex maneuvers like Relays (handing off trailers between drivers) and Meet & Turns (two drivers meeting at a midpoint to swap loads). By automating these schedules, fleets can keep drivers within a specific radius, allowing them to be home every night while keeping the assets moving 24/7. Bridging the "Tribal Knowledge" Gap:The industry faces a crisis as veteran planners (who "know the network in their sleep") retire. Younger, tech-savvy employees expect modern interfaces. Optym's AI captures that "tribal knowledge" and turns it into data-driven suggestions, allowing a new hire to be as productive as a 30-year veteran within a week. Proven ROI and Efficiency Gains: Shaman shares a case study of a 900-truck fleet where Optym's pilot program covered the same amount of freight using 100 fewer drivers. This represents a nearly 20% reduction in driver costs. To lower the risk for new clients, Optym offers a 5x ROI guarantee, promising to generate $5 in value for every $1 spent. Enhancing Driver Lifestyle through Predictability: Beyond the math, the software addresses the "human" element of trucking. By using AI agents to reschedule appointments based on real-time ETAs and reducing wasted "dwell time" at shippers, Optym creates a more predictable schedule. This reduces the stress and sleep deprivation that contribute to the high health risks faced by long-haul drivers. Learn More About The Optym Advantage: Smarter Routing, Planning, and Decision Making

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Case Studies | Optym Transportation Solutions

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In "Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking", Joe Lynch and Rishi Mehra, VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem.

Rishi Mehra

As VP, Product and Engineering, Rishi Mehra is primarily responsible for overseeing the company's technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble family). In that role, he led the product management and go-to-market activity for all web solutions globally and helped establish the commercial transportation-focused web digital platform within the organization.

About Trimble Transportation

Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.

Key Takeaways: Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking In "Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking", Joe Lynch and Rishi Mehra, VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. The Power of a Connected Ecosystem: Trimble is more than a mapping company; it is a platform that connects shippers, brokers, carriers, and drivers. Rishi emphasizes that they don't have to provide every single solution themselves. Instead, they prioritize an open, scalable platform that allows partners (even competitors) to integrate, ensuring the customer has a seamless flow of data across their entire tech stack. Mapping as a Profitability Tool: Mapping technology is now a primary driver of ROI. By using tools like PC*Miler, carriers can plan the most cost-effective routes by factoring in state-specific fuel prices, tolls, and equipment-specific restrictions. Rishi notes that in a tight economy with low operating ratios, these "small" routing efficiencies are often the difference between a carrier being profitable or losing money. Preventing "Nuclear Verdicts" Through Safety Tech: Safety isn't just about avoiding accidents; it's about protecting the company from existential legal threats. Trimble's CoPilot Navigation prevents bridge hits (a major source of liability) by using precise commercial vehicle data. By investing a few dollars a month in truck-safe routing, fleets avoid the "nuclear verdicts" that have historically bankrupt multi-generational trucking companies. Hyper-Local Weather and Traffic Intelligence: General weather alerts are often too broad to be useful. Through a partnership with Weather Optics, Trimble provides a risk index score for specific road segments. This alerts drivers to hydroplaning risks, high winds that could tip empty trailers, and snow accumulation in real-time. This data also flows to dispatchers, allowing them to proactively reroute freight before a driver gets stuck. Solving the "Driver Utilization" Problem: The industry is shifting its focus from a "driver shortage" to a "driver utilization" problem. Trimble uses data analytics to track dwell times and detention at shipper facilities. By providing drivers and dispatchers with predictability regarding how long a stop will take, fleets can better manage Hours of Service (HOS) and ensure drivers aren't wasting their legal driving windows sitting at a dock. Combatting Sophisticated Cargo Theft and Fraud: Cargo theft is becoming increasingly high-tech, involving "spoofing" and "double-brokering." Rishi explains how Trimble uses connectivity to protect assets—for example, disabling fuel cards if the truck's GPS shows it isn't actually at a fuel bay. This level of integration between telematics and financial tools provides a layer of security that manual processes cannot match. The New "Three-Letter" Revolution: AI: The interview marks a transition in the industry's technological evolution. After the eras of GPS, TMS, and ELD, the next major frontier is AI. Trimble is integrating AI into its new TMS to automate mundane tasks, power "autonomous workflows," and provide predictive insights that help the industry move goods "safer, greener, and faster." Learn More About Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking

Rishi Mehra | Linkedin

Trimble Transportation | Linkedin

Trimble Transportation

Trimble's Perspective: The Future of Freight is Connected with Rob Painter

The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Fleet Profitability Unleashed: The Optimal Dynamics Advantage", Joe Lynch and Zach Schuchart, Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability.

Zach Schuchart

Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of Sales, he oversees a talented group of Account Executives and Solutions Engineers, guiding prospective customers through the evaluation of advanced optimization solutions that drive operational success.

About Optimal Dynamics

Optimal Dynamics provides the decision intelligence layer that powers logistics transformation. Born out of 40 years of research at Princeton University, Optimal Dynamics leverages proprietary artificial intelligence technology to automate, optimize, and radically improve decision-making across trucking and transportation operations. Headquartered in New York City, Optimal Dynamics is backed by marquee investors including Koch Disruptive Technologies, Bessemer Venture Partners, The Westly Group, and Activate Capital. Learn more at www.optimaldynamics.com.

Key Takeaways: Fleet Profitability Unleashed: The Optimal Dynamics Advantage In "Fleet Profitability Unleashed: The Optimal Dynamics Advantage", Joe Lynch and Zach Schuchart, Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. From Research to Reality: The Princeton Pedigree. Optimal Dynamics isn't just another tech startup; it is built on 40 years of academic research from Princeton University. This provides a level of scientific rigor and proprietary AI that differentiates their solutions from standard off-the-shelf logistics software. The Power of "Decision Intelligence". While many platforms focus on data visibility (showing you what is happening), Zach highlights the shift toward Decision Intelligence. This layer automates and optimizes the choice itself, helping carriers move from reactive management to proactive, data-driven execution. Bridging the Gap Between Planning and Execution. Leveraging Zach's 20+ years of experience at giants like UPS and XPO, the episode explores how traditional planning often fails when it hits the "real world." Optimal Dynamics focuses on creating dynamic plans that account for the inherent volatility in trucking operations. Leveraging High-Dimensional Artificial Intelligence. The core technology focuses on solving "high-dimensional" problems. Instead of looking at simple variables, the platform uses AI to process thousands of data points simultaneously—such as driver hours, fuel costs, and lane profitability—to find the "Optimal" solution. Automating the Complexities of Trucking. Automation isn't just about replacing manual tasks; it's about augmenting human capability. Zach discusses how their solutions allow sales and operations teams to evaluate complex scenarios in minutes rather than days, drastically reducing the "evaluation-to-action" cycle. Maximizing Profitability in Volatile Markets. In an industry with razor-thin margins, "Optimal Dynamics" means finding the most profitable way to move freight despite fluctuating market conditions. The platform helps fleets identify which loads to accept and how to route them to ensure maximum fleet utilization. Strategic Backing for Long-Term Transformation. The company's growth is fueled by marquee investors like Bessemer Venture Partners and Koch Disruptive Technologies. This level of backing underscores the industry's belief that Optimal Dynamics is a foundational player in the future of global logistics infrastructure. Learn More About Fleet Profitability Unleashed: The Optimal Dynamics Advantage

Zach Schuchart

Optimal Dynamics | Linkedin

Optimal Dynamics

Optimizing for the Future: D.M. Bowman Embraces Decision Automation

Shifting From Manual Grind to Automated Growth

Driving Strategic Growth and Innovation with Decision Automation

How Smarter Planning Leads to Stronger Performance

Rapid Transformation and Record-Breaking Results at Grand Island Express

During Freight Recession, BCB Transport Sees 19.6% Increase in Revenue Per Truck After Embracing Artificial Decision Intelligence

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In "The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network", Joe Lynch and Josh Steinitz, Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage.

About Josh Steinitz

Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border solutions. With a distinguished career in both travel and logistics, Steinitz previously led corporate business development for Amazon Worldwide Operations, held senior leadership positions at Revinate and Away.com, and founded NileGuide. Steinitz holds a bachelor's degree from Princeton University.

About ShipStation

Every day, tens of thousands of ecommerce businesses rely on ShipStation to solve the day-to-day challenges of importing orders and processing shipments. Since 2011, ShipStation's online shipping solution has helped businesses scale and deliver exceptional customer experiences—wherever they sell and however they ship. The multi-channel and multi-carrier platform offers over 400 integrations and partnerships with leading shopping carts, marketplaces, carriers, and fulfillment services, including USPS, UPS, FedEx, GlobalPost, Amazon, Shopify, and BigCommerce. ShipStation is a member of the Auctane family of companies and is headquartered in Austin, TX. For more information, visit www.shipstation.com.

Key Takeaways: The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network In "The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network", Joe Lynch and Josh Steinitz, Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. Diversification is the Foundation of "Unbreakable" Logistics: Drawing from Josh's experience at Amazon Worldwide Operations (where he helped launch Amazon Logistics and expand Amazon Air), a primary takeaway is that a resilient network cannot rely on a single carrier. An unbreakable strategy requires a multi-carrier approach—integrating giants like UPS and FedEx with regional players and postal services to mitigate risks like strikes, capacity crunches, or price hikes. Move from "Reactive Shipping" to "Proactive Strategy": As Chief Strategy Officer, Josh emphasizes that shipping should not be an afterthought at the end of a sale. The "Playbook" involves using logistics as a competitive lever. By leveraging Auctane's suite of tools (ShipStation, Metapack, etc.), businesses can transform fulfillment from a cost center into a strategic asset that drives customer retention. Automation is the Antidote to Operational Complexity: ShipStation's core value proposition is streamlining the "day-to-day challenges of importing orders." Automation is key - automatically selecting the best carrier, service, and packaging based on pre-defined criteria. This eliminates human error and allows a small team to handle the volume of a much larger enterprise. The Power of "Unified Commerce" and Deep Integration: With over 400 integrations, ShipStation's strategy highlights that an unbreakable network must be "plug-and-play." Your fulfillment system should seamlessly sync with marketplaces (Amazon, eBay), platforms (Shopify, BigCommerce), and inventory management. Leveraging "The Amazon Effect" for Small and Mid-Sized Brands: Josh's background at Amazon gives him unique insight into what consumers now expect: speed, transparency, and low costs. A major takeaway is how ShipStation democratizes these "Amazon-level" capabilities for smaller merchants, providing them with discounted rates and branded tracking experiences that allow them to compete with the world's largest retailers. Multi-Channel Order Centralization: ShipStation acts as a "single pane of glass" by integrating with over 100 different e-commerce marketplaces (like Shopify, Amazon, and eBay). For a shipper, this eliminates the need to jump between platforms; it centralizes every order into one dashboard, significantly reducing manual data entry and the risk of fulfillment errors. Automated Rate Shopping and Discounted Shipping: The platform provides instant access to deeply discounted rates with major carriers like UPS, USPS, and FedEx. Shippers can use automation rules to "rate shop" in real-time - automatically selecting the most cost-effective or fastest carrier based on the package's weight, destination, or service level - which directly protects profit margins and scales shipping operations without adding headcount. Learn More About The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network

Josh Steinitz | Linkedin

ShipStation | Linkedin

ShipStation

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Road Ahead: What Trimble Innovations Mean for Transportation", Joe Lynch and Jonah McIntire, Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire

Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations in the sourcing & data insights areas of the company. Known for his broad international experience, having lived and worked in 13 countries, Jonah's prior experience includes running global logistics for Build-a-Bear Workshop, launching business units for Manhattan Associates and Panalpina, and writing a university textbook on supply chain visibility. He also founded two companies and led them to successful acquisitions: Clear Abacus, an early cloud computing transport optimisation solution acquired by GT Nexus; and TNX Logistics, a spot procurement data science SaaS acquired by Transporeon. He is also a regular guest author in industry journals, hosts the popular Logistics Tribe podcast, and maintains a widely read industry newsletter on logistics technology.

About Trimble Transportation

Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.

Key Takeaways: The Road Ahead: What Trimble Innovations Mean for Transportation In "The Road Ahead: What Trimble Innovations Mean for Transportation", Joe Lynch and Jonah McIntire, Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. The Responsibility of the Incumbent: Unlike startups that lead with "bombastic" promises, Trimble prioritizes its role as the foundational "system of record" for the world's largest supply chains, where stability and reliability are non-negotiable. A "Safety-First" AI Philosophy: Because Trimble's software manages critical infrastructure and multi-billion dollar logistics networks, their innovation roadmap is built on a "safety-first" framework to ensure no disruption to global commerce. The Three-Phase AI Maturity Model: Trimble is following a logical, tiered progression into the AI age: starting with internal adoption, moving to AI-enhanced features, and ultimately launching AI-native applications. "Eating Their Own Cooking": Before shipping AI solutions to customers, Trimble utilizes AI internally to refine the technology, ensuring they can provide honest, experience-based guidance to their partners. Enhancing the Proven vs. Chasing the New: A core pillar of their current strategy is adding AI-powered features to existing, trusted solutions (like TMW.Suite or TMT) to provide immediate value without requiring a total system overhaul. The Shift to AI-Native Applications: The next frontier for Trimble is the development of applications built from the ground up on AI architectures, designed to solve complex logistics problems that traditional logic-based software cannot. Prioritizing Practicality Over Hype: Trimble's focus remains squarely on the "practical uses" of AI—solving real-world friction in dispatch, maintenance, and routing—rather than following fleeting technology trends. Innovation as Change Management: Trimble recognizes that the hardest part of the AI transition isn't the code; it's the human element. Their strategy includes a heavy focus on onboarding, training, and building the "Customer Trust" necessary for long-term adoption. Learn More About The Road Ahead: What Trimble Innovations Mean for Transportation

Jonah McIntire | LinkedIn

Trimble Transportation | Linkedin

Trimble Transportation

Trimble's Perspective: The Future of Freight is Connected with Rob Painter

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Beyond FBA: Unlocking Amazon's Fulfillment for Retailers", Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth.

About Wainwright Yu

Wainwright "Wain" Yu currently serves as General Manager and Director of the Multichannel Commerce and Fulfillment business at Amazon, where he leads the organization's business and go-to-market functions. In this role, he oversees strategic initiatives that enable customers to seamlessly fulfill and deliver products across multiple channels. Wain joined Amazon in 2012, beginning his Amazon career in the Kindle organization where he played a pivotal role in expanding services across device platforms, marketplaces, and languages. He later transitioned to the Last Mile Operations organization, where he developed and managed Amazon's extensive network of pickup and return drop-off locations, creating innovative solutions that enhanced customer convenience and operational efficiency. Beyond his corporate responsibilities, Wain is passionate about developing leaders and fostering healthy workplace cultures. He serves as a leadership coach and is a dedicated advocate for mindful, compassionate leadership in the modern workplace. Wain holds an MBA from Stanford University, where he developed his strategic and analytical foundation for business leadership.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Key Takeaways: Beyond FBA: Unlocking Amazon's Fulfillment for Retailers In "Beyond FBA: Unlocking Amazon's Fulfillment for Retailers", Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. Leveling the Playing Field with MCF: Wainwright explains how Multi-Channel Fulfillment allows any retailer—whether they sell on Amazon or not—to tap into Amazon's global network of 200+ fulfillment centers. This turns Amazon into a high-performance 3PL that handles picking, packing, and shipping for orders from your own website, Shopify, or even social media stores. The "Halo Effect" of Buy with Prime: A major focus is how Buy with Prime allows D2C (Direct-to-Consumer) sites to offer the familiar Prime logo and checkout experience. By providing the same fast, free delivery promise shoppers trust on Amazon, retailers have seen an average 25% lift in conversion rates on their independent sites. Unified Inventory Management: Wainwright discusses the strategic advantage of a single pool of inventory. Instead of splitting stock between various warehouses, retailers can keep all their products in Amazon's centers to fulfill both Amazon.com orders (via FBA) and off-Amazon orders (via MCF), drastically reducing out-of-stock risks. Frictionless Checkout via Amazon Pay: With Buy with Prime, the checkout process is streamlined using the customer's existing Amazon account details. This reduces "cart abandonment" because shoppers don't have to enter credit card or shipping info, making the purchase as simple as a few clicks. Unbranded Packaging Options: A common concern for retailers is brand identity. Wainwright highlights that MCF orders can be shipped in unbranded, "blank box" packaging, allowing the retailer's brand to remain front and center rather than being overshadowed by Amazon's smile logo. Trust-Building through Reviews: Through Buy with Prime, retailers can now display their Amazon.com star ratings and reviews directly on their own websites. This social proof helps "new-to-brand" shoppers feel confident enough to buy from a site they may be visiting for the first time. Predictable, All-In Pricing: Wainwright clarifies that both services offer a simple, transparent fee structure that includes storage, picking, packing, and shipping. For many brands, this eliminates the hidden costs of managing private warehouses and allows for more accurate margin forecasting. Learn More About Beyond FBA: Unlocking Amazon's Fulfillment for Retailers

Wainwright Yu | Linkedin

Amazon | Linkedin

Relentless.com

Amazon MCF

Amazon MCF Case Study: JLab

Recent News

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In "Why It's Time to Expect More from Your EDI Platform", Joe Lynch and Shane Hagen, Presales Solutions Architect at Cleo, discuss the necessity of transitioning from traditional EDI to a unified platform for strategic supply chain orchestration and superior visibility.

About Shane Hagen

Shane Hagen is a Presales Solutions Architect at Cleo. He designs integration solutions that seamlessly connect internal applications with external partners, leveraging both API and EDI integration patterns. Cleo's customers rely on Shane to solve complex supply-chain challenges, trusting him to bridge the gap between business objectives and technical execution. With over eight years of experience in the integration space—including a prior role at Boomi—Shane brings deep expertise in modern connectivity and enterprise workflow design. He holds a computer science degree from Penn State University.

About Cleo

Cleo Integration Cloud (CIC) is a cloud-based integration platform, that allows organizations to build, operate, and optimize critical supply chain orchestration processes. The CIC platform brings end-to-end integration visibility across API, EDI, and non-EDI integrations, giving technical and business users the confidence to rapidly onboard trading partners, enable integration between applications, and accelerate revenue-generation. As a supply chain orchestration software company focused on business outcomes, Cleo's focus is to ensure each customer's potential is realized by delivering strategic solutions that make it easy to discover and create value through the movement and integration of B2B enterprise data.

Key Takeaways: Why It's Time to Expect More from Your EDI Platform In "Why It's Time to Expect More from Your EDI Platform", Joe Lynch and Shane Hagen, Presales Solutions Architect at Cleo, discuss the necessity of transitioning from traditional EDI to a unified platform for strategic supply chain orchestration and superior visibility. The Imperative for Seamless System Connectivity The penalty for not connecting internal systems directly to external business partners is severe: it forces manual entry, leading to processes that are time-consuming, slow, unreliable, and prone to error. Organizations must expect their EDI platform to eliminate this manual burden and ensure robust, automated data exchange. Shift from Transaction Processing to Supply Chain Orchestration Expect your platform to evolve beyond simple data exchange to become a strategic tool for supply chain orchestration. Modern cloud platforms, like Cleo Integration Cloud (CIC), manage, operate, and optimize critical B2B enterprise data movement across the entire network, driving strategic business outcomes. Enabling Profitable Partner Relationships Through Speed Working with a powerful integration platform like Cleo is the key to accelerating growth. It directly enables companies to onboard new customers, suppliers, and business partners significantly faster, which is foundational to building more prosperous, high-velocity relationships. Hybrid Integration is the New Standard (API + EDI) The complexities of the modern supply chain require integration solutions that seamlessly blend traditional EDI with contemporary API patterns. A high-value platform must provide a unified environment for designing complex, end-to-end workflows that leverage both types of connectivity. Comprehensive Visibility Across All Data Streams True operational control requires end-to-end integration visibility across every data flow—API, EDI, and non-EDI. This holistic view gives technical and business users the confidence to solve complex supply-chain challenges by quickly identifying and resolving any bottlenecks. Bridging the Gap Between Business Strategy and Technical Execution A modern EDI platform must act as the essential link between ambitious business objectives (like accelerated revenue and growth) and the technical execution required to meet them. Guest experts, like Shane Hagen, are relied upon to translate complex requirements into measurable business value. Strategic Partnerships Drive Industry Focus (The Trimble Example) Expect your integration provider to have deep, strategic alliances within key industries. Cleo's position as a proud Trimble partner highlights its experience in solving complex integration challenges for Trimble customers and demonstrates its specialized focus on critical industry ecosystems. Learn More About Why It's Time to Expect More from Your EDI Platform

Shane Hagen

Cleo | Linkedin

Cleo

Demo

Case Studies

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Trimble's Perspective: The Future of Freight is Connected", Joe Lynch and Rob Painter, Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions.

About Rob Painter

Rob Painter became Trimble's president and chief executive officer in January 2020. From 2016 through 2019, he served as the Company's chief financial officer. Joining the Company in 2006, Painter held a variety of leadership positions, including corporate development, corporate strategy, general manager of Construction Services, general manager of the Intelligent Construction Tools international joint venture, and vice president of Trimble Buildings construction software. In August 2023, he was appointed to serve on the Synopsys Board of Directors. Painter holds a bachelor's degree in finance from West Virginia University and an MBA from Harvard University.

About Trimble Transportation

Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.

Key Takeaways: Trimble's Perspective: The Future of Freight is Connected In "Trimble's Perspective: The Future of Freight is Connected", Joe Lynch and Rob Painter, Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions. Holistic Solution for a Difficult Truckload Market: Trimble's T&L segment directly addresses the pressures of the current truckload market by providing core operational platforms (TMW.Suite, TruckMate) to help carriers, shippers, and brokers manage operations, accounting, and dispatch, ensuring maximum efficiency and cost control when margins are tight. Driving Strategy with the Connect & Scale Message: The entire product portfolio—spanning TMS, maintenance, visibility, and procurement—is structured to embody Trimble's "Connect & Scale" message, which focuses on integrating people, data, and workflows into a unified ecosystem to drive growth and efficiency. AI-Powered Autonomous Freight Procurement: Trimble is leveraging AI within its Freight Procurement solutions (Transporeon, Freight Marketplace) to move toward autonomous procurement. This helps shippers and brokers efficiently source capacity and optimize freight spend in real-time, which is critical in a volatile capacity environment. Commercial Mapping for Efficiency and Safety: Essential tools like Trimble MAPS (CoPilot, Appian) go beyond basic navigation. They provide commercial-grade routing that accounts for truck-specific constraints and HOS, acting as a crucial element in optimizing routes and protecting drivers (part of the people and workflow components of Connect & Scale). TMS as the Core Workflow Integrator: Comprehensive Transportation Management Systems (TMS) platforms like TMW.Suite act as the central brain for workflows, integrating data across the business from operations to financial accounting, which is foundational to the "Scale" component of Trimble's strategy. Proactive Maintenance and Data Connectivity: Solutions for Asset & Fleet Maintenance focus on maximizing uptime—a key lever in today's market. By using data from connected trucks (fault codes, location) for preventative and predictive maintenance, they ensure assets remain productive and reduce unexpected downtime. Regulatory Compliance and Risk Mitigation (People & Data): The Safety & Compliance offerings help fleets mitigate risk and adhere to federal regulations, ensuring the safety and legal operation of their people (drivers) and assets, proving that technology is essential for responsible management and effective use of operational data. Learn More About Trimble's Perspective: The Future of Freight is Connected

Rob Painter | Linkedin

Trimble Transportation | Linkedin

Trimble Transportation

Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics

Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy

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In "Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain with Moody's Andrei Quinn-Barabanov ", Joe Lynch and Andrei Quinn-Barabanov, Moody's lead Supply Chain expert, discuss the need to leverage predictive data and holistic strategies to mitigate complex, interconnected global risks.

About Andrei Quinn-Barabanov

Andrei Quinn-Barabanov is Moody's lead Supply Chain expert. He works closely with Supply Chain Risk product team to shape the predictive capabilities of Moody's solution and with its customers to identify, assess, prioritize and mitigate supply chain risks. With more than three decades of experience, Andrei brings both practitioner's and consulting expertise to his role. His career in supply chain included ten years as the head of supply chain risk management at Raytheon. He also has significant management consulting experience, having worked on global operations for Nike, Sara Lee, Philips, W.W. Grainger, Lafarge and Kennametal. A native of Russia, Andrei is based in Washington DC. He earned his MBA at Stanford.

About Moody's

In a world shaped by increasingly interconnected risks, Moody's (NYSE: MCO) data, insights, and innovative technologies help customers develop a holistic view of their world and unlock opportunities. With a rich history of experience in global markets and a diverse workforce of approximately 16,000 across more than 40 countries, Moody's gives customers the comprehensive perspective needed to act with confidence and thrive. Learn more at moodys.com.

Key Takeaways: Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain In "Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain with Moody's Andrei Quinn-Barabanov ", Joe Lynch and Andrei Quinn-Barabanov, Moody's lead Supply Chain expert, discuss the need to leverage predictive data and holistic strategies to mitigate complex, interconnected global risks. Financial Resilience Vetting: Supply chain managers must vet the financial health of all partners, not just customers. Use financial services (like Moody's) to assess stability. A stressed supplier is a critical performance risk, especially for industries like automotive and pharma. Geopolitical Planning & Diversification: Geopolitical risk is now a core factor, tied to tariffs and compliance. Aerospace and defense require scenario planning for policy changes and conflicts. Diversify sourcing regions to mitigate sanctions and trade duties. Digital and Physical Security: Threats include both physical cargo theft/freight fraud and sophisticated cyber security breaches targeting operations (OT). An attack on a 3PL or tech supplier (common in high-tech) can halt the chain. Invest in protocols covering digital and physical movement. Ethical & Legal Due Diligence: Pressure is high to ensure clean supply chains. Avoiding companies involved in slavery and/or money laundering requires rigorous checks. Non-compliance is a massive reputational and legal risk for sectors like pharma and energy. Climate-Informed Logistics: Weather risk is rising; use climate science in network design. In regions prone to typhoons or earthquakes, pre-qualify alternative routes, hold strategic buffer stock, and invest in resilient infrastructure. Transparency is Compliance: Achieving transparency and traceability is vital for issues like corruption and ethical sourcing. Modern tools (AI) are essential to trace components. This guarantees provenance for high-tech and ensures regulatory adherence for energy firms. Proactive Risk Modeling: Move beyond reaction to proactive risk modeling. Synthesize data (financial, geopolitical, ethical) to create risk scores for partners. This allows sectors like defense to build resilience by dual-sourcing and stress-testing their networks. Learn More About Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain

Andrei's LinkedIn

Moody's

Moody's Cyber Report

Moody's Auto Report

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In "SPS Commerce: Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth.

About Wes Aretson

Wes Arentson is a Sales Manager at SPS Commerce. He leads a logistics sales team focused on providing 3PLs and Carriers with tools to optimize their supply chains, connect with their partners more efficiently and make onboarding new customers easy. Wes has over 15 years of experience in supply chain and technology helping customers solve business problems with software and automation.

About SPS Commerce

SPS Commerce is the world's leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.

Key Takeaways: SPS Commerce: Optimize Speed to Revenue In "Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. Direct Correlation: Order-to-Cash Speed = Revenue Acceleration. The single most critical factor in optimizing revenue is the speed of your Order-to-Cash (O2C) cycle. Wes stresses that every inefficiency in processing orders, from receipt to payment, translates directly into delayed revenue. Streamlining O2C with efficient data exchange is the fastest way to pull cash forward. Stop Margin Leaks by Eliminating Disconnected Systems. Learn how disjointed or manual systems create costly margin leaks—the silent erosion of profitability. These leaks are often caused by the lack of connection between trading partner portals, forcing manual data re-entry and increasing the risk of chargebacks and penalties. EDI as the Foundation for Impeccable Data Quality. At the core of SPS Commerce's success is the commitment to data quality. Listeners will understand that clean, standardized, and automated data transmission via modern EDI is essential not just for compliance, but for enabling accurate forecasting and preventing operational errors for all SPS Commerce customers. Master Retailer Scorecards by Fixing Data Exchange. Achieving and exceeding Key Performance Indicators (KPIs) and Service Level Agreements (SLAs)—the foundation of retailer scorecards and milestones—is non-negotiable. Wes explains that a failure to meet these standards is often a symptom of poor EDI connections or the lack thereof, not operational failure. Automated, accurate EDI is the fix. Accelerate Onboarding with Proven Compliance and Security. Wes highlights the comprehensive service offered by SPS Commerce, focusing on mapping, testing, compliance, and security. This end-to-end approach drastically shaves weeks off the process of onboarding new trading partners, ensuring systems are instantly compliant and secure, which minimizes risk and accelerates time-to-revenue. The EDI Advantage: Consolidate Portals and Win More Tenders. True efficiency moves beyond basic EDI compliance. By consolidating disparate retailer portals into one platform, you eliminate the "swivel-chair" chaos. This improved efficiency and performance not only stops margin leaks but directly improves your scorecard performance, helping you win more high-value tenders. Future-Proof Partnerships with Automated Data Strategy. The conversation culminates in the shift from tactical order management to a strategic, data-driven approach. Wes advocates for using centralized EDI to build continuous learning and accountability, allowing companies to focus less on manual data work and more on connecting world-class technology with senior executives who control budget and strategy. Learn More About SPS Commerce: Optimize Speed to Revenue

Wes Arentson | Linkedin

SPS Commerce | Linkedin

SPS Commerce

Woods Distribution Case Study

Arcadia Cold Storage & Logistics Case Study

Jay Group Case Study

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In "Penske's State of Logistics: Leasing, Tech, and Loss Prevention with Andy Moses", Joe Lynch and Andy Moses, Senior Vice President of Solutions and Sales Strategy for Penske Logistics, discuss the critical findings from the State of Logistics Report, the strategic advantage of integrating leasing and logistics services, and the operational necessity of combating escalating threats like cargo theft and cyber fraud.

About Andy Moses

Andy Moses is the senior vice president of solutions and sales strategy for Penske Logistics. He leads the organization's engineering solutions team and heads corporate sales strategy, advising Penske's product line leaders on sales and development. He was most recently senior vice president of sales and solutions, and previously held the role of senior vice president of global products. He has a distinguished career in the transportation industry in product and sales leadership roles, including prior experience as vice president of sales at Penske Truck Leasing. A member of the Council of Supply Chain Management Professionals (CSCMP) and a supply chain author, Moses has spoken at industry conferences and guest lectured at top universities. A Master Black Belt in Six Sigma, Moses holds a bachelor's degree in accounting from Brooklyn College and a master's degree from Pennsylvania State University in leadership development.

About Penske Logistics

Penske Logistics is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. The company is a leading provider of innovative supply chain and logistics solutions. Penske offers solutions including dedicated transportation, distribution center management, 4PL and lead logistics, transportation management, freight brokerage, and a comprehensive array of technologies to keep the world moving forward. Visit PenskeLogistics.com to learn more.

Key Takeaways: Penske's State of Logistics In "Penske's State of Logistics: Leasing, Tech, and Loss Prevention with Andy Moses", Joe Lynch and Andy Moses, Senior Vice President of Solutions and Sales Strategy for Penske Logistics, discuss how integrated services and proactive technology are building a more secure and agile supply chain.

Cyber Security, Cargo Theft, & Freight Fraud: Digital and physical security threats are escalating, making loss prevention a strategic imperative. Logistics providers must invest in robust cyber defenses for operational technology (OT) systems and implement advanced tracking, authentication, and security protocols to mitigate both physical cargo theft and sophisticated freight fraud schemes.

The State of the Market (CSCMP/Penske Report): The industry is defined by persistent uncertainty and disruption, requiring a shift from short-term cost-cutting to long-term strategic resilience. The CSCMP/Kearney/Penske State of Logistics Report highlights that while capacity is balancing, geopolitical and economic headwinds, including shifts in trade and the $2.6 trillion U.S. business logistics costs, continue to drive complexity and require agility.

Penske's Cross-Over Advantage (Leasing & Logistics): Penske's unique position—providing both truck leasing and logistics services—offers customers a unified and adaptable solution. This cross-over provides superior scale, equipment access, maintenance support, and integrated market intelligence on transportation capacity and emerging market needs.

Technology as a Solution Driver: Penske's ClearChain® Technology Suite leverages data, analytics, and AI to provide end-to-end visibility, orchestration, and control. This technology allows companies to move beyond reacting to problems and engage in predictive modeling to proactively address issues before they impact the network.

Problems Penske Solves: Penske leverages its engineering and sales strategy to solve critical business problems, including optimizing network design, providing compliant dedicated transportation, offering rapid scalability, and delivering the data-driven transparency required for consumer trust and regulatory adherence.

Learn More About Penske's State of Logistics

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Penske Logistics

CSCMP/Penske State of Logistics Report

Penske ClearChain® Technology Suite

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In "Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges", Joe Lynch and Mike Myers, the Founder and CEO of Lully.ai discuss how to supercharge existing Warehouse Management Systems with bolt-on algorithms for labor and cost savings.

About Mike Myers

Mike Myers is the Founder and CEO of Lully.ai, a bolt on technology that allows warehouses to ship more orders on time, with fewer resources, using the equipment, capabilities, and systems you already have. Mike's career has included roles at a large apparel brand, multiple national 3PL leaders, and finally a automation firm focused on autonomous vehicles. Mike describes himself as "obsessed with warehouses," and it shows!

About Lully.ai

Lully.ai helps customers drive both cost and labor savings, by leveraging a combination of simple operating rules and world-class algorithms, all available via API. Their approach enables you to supercharge your WMS without the typical pains of technology integration. Lully's focus is on making the work easier for the team on the floor; less travel, fewer location visits, better utilized equipment. The end result is happier employees and bolstered bottom lines.

Key Takeaways: Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges The "Orchestrating Chaos" Philosophy: Warehousing challenges are framed not as insurmountable problems, but as "chaos" that can be "orchestrated" using smart, targeted technology. The core message is that efficiency is found in harmonizing existing equipment and processes, rather than in complete overhauls. Supercharge, Don't Replace (The "Bolt-On" Approach): Lully.ai's solution is a "bolt on technology... available via API." This takeaway emphasizes that warehouses can achieve massive optimization by supercharging their existing WMS without the typical high-cost and painful technology integration, making advanced algorithms accessible and fast to deploy. The Dual Bottom Line Focus: The solution directly addresses the two critical pressures in logistics: driving both cost and labor savings. The algorithms are designed to improve the financial bottom line while simultaneously tackling the labor crisis by making floor work more efficient. Human-Centric Optimization: Lully.ai translates optimization directly into benefits for the floor team, leading to happier employees. Key improvements include significantly less travel, fewer location visits, and better utilized equipment, which reduces fatigue, increases accuracy, and improves retention. Experience-Driven Solution: Mike Myers' diverse background—which spans a large apparel brand, 3PL leaders, and autonomous vehicle automation—provides a unique, holistic, and deeply practical understanding of warehouse operations. This real-world expertise informs a solution that is grounded in operational necessity. The Algorithm/Rules Combination: The technology's effectiveness stems from blending "simple operating rules and world-class algorithms." This suggests that complex optimization is delivered via practical, easily adoptable rules, ensuring the technology is not only intelligent but also simple for floor managers and workers to implement. Maximizing Existing Assets (Capital-Light Efficiency): A major takeaway for warehouse leaders is that the solution helps ship more orders on time, with fewer resources, using the equipment, capabilities, and systems you already have. This focus on maximizing current assets offers a capital-light path to high-performance warehousing. Learn More About Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges

Mike Myers | Linkedin

Lully.ai | Linkedin

Lully.ai

Lully.ai | YouTube

Logistics of Logistics Listeners special offer

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In "Making a Living and a Life on the Road", Joe Lynch and Dave Nemo, Host of RadioNemo, discuss the blend of essential industry information, driver wellness, and community building that allows professional truckers to find success and connection over a long career on the road.

About Dave Nemo

Dave Nemo has been the voice of trucking radio for the past 55 years, drawing on his love of music, useless facts, jokes, and history, coupled with the solemn duty to provide reliable weather and road reports with important news and information every driver should have. His career has been through more changes than you'd believe – through AM radio (where in one nine-year stretch he worked for eleven different companies), satellite ratio, and now digital streaming. And through all the changes, he's managed to keep our over the road professional drivers awake, alert, and alive.

About RadioNemo

RadioNemo is a radio network stemming from 55 years of radio lineage. Spearheaded by founder Dave Nemo, its talk content has been on both terrestrial and satellite radio. Now, it makes its home on the Internet airwaves for everyone. Catch Nemo Nation Mondays at 8a ET with Dave Nemo, Road Gang Radio Tuesdays-Fridays at 8a ET with Jimmy Mac & Lindsay Lawler, and We Should Write Wednesdays at 12p ET with Lindsay Lawler. For more information, visit www.radionemo.com

Key Takeaways: Making a Living and a Life on the Road In "Making a Living and a Life on the Road", Joe Lynch and Dave Nemo, Host of RadioNemo, discuss the blend of essential industry information, driver wellness, and community building that allows professional truckers to find success and connection over a long career on the road. The Enduring Voice of the Road: With over 55 years behind the mic, Dave Nemo's career demonstrates the critical importance of a consistent, reliable voice in the isolated world of professional driving. His longevity (from AM radio to digital streaming) illustrates the constant need for connection and trusted information in the trucking industry. More Than Just Talk: The Blend of Entertainment and Safety: The podcast highlights that a "life on the road" requires stimulation and mental engagement. Nemo's use of music, "useless facts, jokes, and history" is a conscious strategy to keep professional drivers "awake, alert, and alive," making entertainment a vital safety measure. Holistic Driver Wellness is Key to Longevity: RadioNemo's content moves beyond trucking logistics to focus on the driver as a whole person. Segments like "Highway to Health" address critical issues such as nutrition, managing conditions like diabetes, and accessing resources for mental health—recognizing that physical and emotional well-being is essential for a successful career. The Need for Community and Connection: For a traditionally solitary profession, RadioNemo fosters a powerful sense of community ("Nemo Nation"). The "Breaker Breaker Backtalk" segment (where drivers share stories and questions) demonstrates that this network serves as a communal watercooler, transforming the isolation of the cab into a shared experience. Navigating the Business of Trucking: "Making a Living" requires staying current on regulations, maintenance, and policy. The network's partnership with advocacy groups like OOIDA (Owner-Operator Independent Drivers Association) shows the importance of staying informed on critical issues like broker transparency, safety rules, and legislative changes that directly impact an independent driver's bottom line. Adaptability and the Digital Future: Dave Nemo's transition from terrestrial radio to satellite and now to digital streaming reflects the evolution of the industry itself. The shift to Internet airwaves, on-demand streaming, and podcasting shows that successful professionals must embrace new technologies to maintain relevance and reach the next generation of drivers. Culture and Identity on the Road: The inclusion of culture and storytelling (such as the "Sleeper Cab Library" and We Should Write segments) suggests that a "life" in trucking is about more than miles and freight. These features validate the need for drivers to maintain interests, read, reflect, and engage in deeper conversations that build a rich personal identity despite long stretches away from home. Learn More About Making a Living and a Life on the Road

Dave Nemo | Linkedin

RadioNemo | Linkedin

RadioNemo

RadioNemo | iHeart

RadioNemo | Audacy

RadioNemo | YouTube

RadioNemo | Facebook

RadioNemo | TuneIn

RadioNemo | Alexa

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In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain.

About Dan Cicerchi

Dan Cicerchi is the General Manager of Transportation Management Solutions at Descartes Systems Group, where he leads strategy and innovation for one of the industry's most widely adopted logistics technology platforms. A seasoned entrepreneur and logistics tech pioneer, Dan co-founded MacroPoint, a real-time freight visibility solution that transformed how brokers, shippers, and carriers track and manage loads. Following its acquisition by Descartes, he has continued to champion technology that drives efficiency, transparency, and resilience across global supply chains. With decades of experience spanning startup growth and enterprise leadership, Dan is passionate about applying practical AI and automation to solve the freight industry's most pressing challenges. He frequently shares insights on freight visibility, fraud prevention, and the future of transportation management.

About Descartes Systems Group

Descartes Systems Group is a global leader in providing on-demand, software-as-a-service solutions designed to improve the productivity, performance, and security of logistics-intensive businesses. Headquartered in Waterloo, Ontario, with offices and customers worldwide, Descartes helps shippers, carriers, freight forwarders, and logistics service providers connect, collaborate, and automate across the supply chain. Its portfolio includes transportation management, visibility, customs and regulatory compliance, and e-commerce logistics solutions. By combining deep industry expertise with innovative technology, Descartes enables organizations to streamline operations, reduce costs, and deliver superior customer experiences. Thousands of companies around the world rely on Descartes' logistics network and software to move goods more efficiently, mitigate risk, and stay ahead in an increasingly complex global marketplace.

Key Takeaways: Scaling Logistics Innovation at Descartes Systems Group In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. Trust First: AI adoption in logistics must be built on governance and trust, using frameworks like NIST to ensure data security and accountability. AI Augments, Doesn't Replace: AI is a powerful enhancer for core systems (TMS, visibility), not a standalone replacement. Its primary role is to improve efficiency. Focus on Practical Pain Points: Start AI implementation by targeting tedious manual tasks (e.g., check calls, data entry, carrier onboarding) for rapid, measurable ROI. Stability Over Startups: Partnering with existing, integrated tech vendors (like Descartes) ensures greater stability, expertise, and roadmap alignment than relying on new AI-only startups. Audit Your Current Tech: Before investing in new AI, ensure you are fully utilizing the latest features and integrations of your current mission-critical systems. Build Trust with Staff: Overcome internal resistance by layering AI into current workflows and establishing clear performance baselines (ROI) before deployment. Enhance What Works: The path to resilience is through strategically integrating AI into proven, existing workflows step-by-step, not by chasing every new technology trend. Learn More About Scaling Logistics Innovation at Descartes Systems Group

Dan Cicerchi | Linkedin

Descartes Systems Group | Linkedin

Descartes Systems Group

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In "The State of Logistics Hiring", Joe Lynch and Charlie Saffro, a recruiting and retention expert and CEO of CS Recruiting, discuss why employee-focused cultures and niche expertise are now critical to overcoming talent shortages in the supply chain industry.

About Charlie Saffro

Charlie Saffro is a recruiting and retention expert, a female entrepreneur, and a TEDx speaker with a passion for sharing ideas around human leadership, talent acquisition and retention, employee engagement, and company culture. Charlie founded a third party recruiting firm in 2010 with the goal of connecting employers and professionals within the Transportation, Logistics, and Supply Chain industry. Today, as the CEO of CS Recruiting, Charlie leads a thriving organization and a talented team of professional career matchmakers. She is dedicated to helping leaders of all industries prioritize employee-focused cultures. Charlie is an established thought leader and offers personalized coaching, team workshops, and keynotes to share her perspective as both a recruiter and a company leader.

About CS Recruiting

CS Recruiting focuses on recruitment and talent advisory within the Logistics, Transportation and Supply chain Industry. We partner with clients across North America to help them identify the most qualified candidates for their niche hiring needs. Our client base consists of 3PLs, Asset Providers, Shippers (Manufacturers/Distributors) and companies that offer a technology platform, equipment solution or consulting services. We pride ourselves on our industry expertise, competitive market knowledge and network of talent to support searches for positions of all levels and functions that influence the Supply Chain. CS Recruiting's goal is to partner with clients and candidates to develop long lasting relationships and make appropriate and time sensitive career matches.

Key Takeaways: The State of Logistics Hiring In "The State of Logistics Hiring", Joe Lynch and Charlie Saffro, a recruiting and retention expert and CEO of CS Recruiting, discuss why employee-focused cultures and niche expertise are now critical to overcoming talent shortages in the supply chain industry. Culture Drives Retention: Employee-focused cultures are the primary strategy for both attracting and keeping talent in logistics. Specialization is Essential: Hiring success demands deep niche industry expertise within the Logistics, Transportation, and Supply Chain sectors. Broad Talent Demand: The hiring crisis spans across 3PLs, Shippers, and Tech providers—the entire supply chain ecosystem. Prioritize Human Leadership: Effective recruitment and engagement rely heavily on human leadership skills to improve employee experience. Recruiting as Advisory: The best firms view recruiting as a strategic talent advisory partnership, not just a transaction. External Expert Insight: Companies are leveraging external thought leaders (like Charlie Saffro) for coaching and workshops to refine internal processes. Candidate-Driven Market: Logistics hiring requires understanding and addressing what motivates top talent, as candidates currently hold the leverage. Learn More About The State of Logistics Hiring

Charlie Saffro | Linkedin

CS Recruiting | Linkedin

CS Recruiting

Charlie's TEDx Talk

Recruiting and Retaining Top Performers in Logistics with Charlie Saffro

Winning the Logistics Talent War with Charlie Saffro

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management.

About Doug Schrier

Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the transportation sector. His impactful roles at Covenant Logistics and Transflo have honed his expertise and allowed him to champion innovation. Doug's commitment to pioneering innovation remains unwavering, further solidifying McLeod Software as the premier TMS provider in the industry.

About McLeod Software

Since 1985, McLeod Software has been transforming the transportation industry by providing powerful transportation management and trucking software solutions. These solutions, developed entirely by our company, are comprehensive and support integration with a broad array of complementary logistics products. We are the leader when it comes to software for trucking dispatch operations management, freight brokerage management, fleet management, document imaging, workflow, EDI, and business intelligence and process automation solutions for trucking, freight brokerage, third party logistics, and shipper companies in the United States.

Key Takeaways: Beyond TMS: McLeod's Open Ecosystem and Automation In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. The Shift "Beyond TMS": McLeod Software's evolution from a traditional Transportation Management System (TMS) provider to offering a comprehensive suite of logistics solutions that addresses the needs of trucking, freight brokerage, 3PLs, and shippers, encompassing everything from dispatch to document imaging and fleet management. The Power of the Open Ecosystem: The strategic importance of an "open ecosystem," highlighted by McLeod's ability to support seamless integration with a broad array of complementary logistics products, providing flexibility and interoperability that customers demand. Automation as a Core Strategy: The critical role of business intelligence, workflow, and process automation solutions in modern transportation, moving beyond basic transaction management to drive efficiency and reduce manual intervention for their customers. Leadership Driven by Deep Industry Experience: Doug Schrier's two decades of strategic leadership, including 15 years in transportation at companies like Covenant Logistics and Transflo, provides McLeod with an operations-first perspective that shapes their product innovation and customer-centric philosophy. Innovation Rooted in Longevity: McLeod Software's position as a premier industry leader is reinforced by its founding in 1985 and sustained commitment to developing all its solutions internally, providing a stable and unified platform for growth. Customer-Centric Growth: The discussion reinforces how McLeod's strategic expansion (driven by Schrier) is governed by a customer-centric philosophy, ensuring that new technologies and solutions are developed to solve real-world industry challenges. The Future of Logistics Technology: The episode outlines how McLeod is solidifying its market leadership by championing pioneering innovation focused on next-generation capabilities like process automation, which will be essential for fleets and brokers to remain competitive. Learn More About Beyond TMS: McLeod's Open Ecosystem and Automation

Doug Schrier | Linkedin

McLeod Software

McLeod Software | Linkedin

McLeod Software | Facebook

McLeod Software | Instagram

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Leveraging Shipper Intent Data to Win More Freight", Joe Lynch and Rob Light, CEO & Co-founder at CarrierSource, discuss how their platform provides the real-time intent signals and AI tools necessary to turn passive interest into high-value revenue.

About Rob Light

Robert Light is the CEO and a Co-Founder of CarrierSource, the leading review website for brokers and carriers. Rob has been building CarrierSource for the past five years, and prior to that was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space. He's excited to bring this same opportunity to logistics and transportation.

About CarrierSource

CarrierSource is revolutionizing the freight industry with real-time Shipper Intent Data and AI-powered Research Agents. For the first time, brokers and carriers can see when a shipper is searching for capacity, viewing competitor profiles, or interacting with their own listing. These signals empower teams to engage high-intent prospects at exactly the right moment, turning passive interest into closed business. With Research Agents, teams can go from shipper intent signal to context to outreach in minutes, bridging the gap between intent and action. CarrierSource is built on top of the first truly two-sided review marketplace. Brokers and carriers can review each other, and shippers can find freight partners through verified reviews, FMCSA safety and insurance data, and detailed company profiles. With over 75,000 reviews across 40,000+ brokers and carriers, CarrierSource is where reputations are built. It's now also where intent turns into revenue.

Key Takeaways: Leveraging Shipper Intent Data to Win More Freight Leveraging Shipper Intent Data to Win More Freight", Joe Lynch and Rob Light, CEO & Co-founder at CarrierSource, discuss how their platform provides the real-time intent signals and AI tools necessary to turn passive interest into high-value revenue. Real-Time Shipper Intent is the New Gold: The most critical factor in winning freight is knowing when a shipper is actively in the market. CarrierSource provides real-time signals—such as a shipper searching for capacity or viewing a competitor's profile—allowing brokers and carriers to engage prospects at the precise moment of highest intent. AI Closes the Intent-to-Action Gap: The platform utilizes AI-powered Research Agents to bridge the gap between signal and outreach. This technology ensures that teams can move from identifying an intent signal to gathering necessary context and initiating an informed outreach effort in minutes. Reputation is the Foundation for Conversion: Rob Light's experience at G2 highlights the power of customer voice. CarrierSource is built on a two-sided review marketplace with over 75,000 reviews, establishing that a verified and strong reputation is essential for converting a high-intent prospect into closed business. Democratizing the Competitive Edge: The technology empowers smaller and mid-sized brokers and carriers. By providing access to high-value intent data and leveraging the voice of their customers through reviews, they can effectively compete head-to-head with the largest companies in the logistics space. A Holistic View Wins the Business: Winning freight requires more than just knowing intent; it demands credibility. The platform integrates real-time intent data with essential compliance information, including verified reviews, FMCSA safety data, and insurance details, providing a comprehensive profile for shippers. The Shift to a Proactive Revenue Model: The industry is shifting from a reactive approach (waiting for RFPs) to a proactive one. CarrierSource enables a model where "intent turns into revenue," fundamentally changing the sales motion from passive interest tracking to immediate, targeted engagement. Leverage Reviews to Compete on Par: A core lesson from Rob's previous work is that customer reviews are a powerful tool to level the playing field. By making the voice of the customer central to the partner selection process, brokers and carriers of all sizes can use their established service reputation to secure new freight opportunities. Learn More About Leveraging Shipper Intent Data to Win More Freight

Rob Light | Linkedin

CarrierSource

CarrierSource | Linkedin

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In "Who Stole Guy Fieri and Sammy Hagar's Tequila", Joe Lynch and Jessica McFate, Sr. Director of Intelligence Solutions at Babel Street, discuss how national security intelligence methods are now vital for solving commercial theft and securing global supply chains.

About Jessica McFate

Jessica Lewis McFate is Sr. Director of Intelligence Solutions at Babel Street and a career intelligence professional, specializing in OSINT for national security. At the Institute for the Study of War, her research won acclaim for forecasting the rise of ISIS. She has authored over 50 publications, briefed top U.S. government agencies, appeared in print and broadcast media, and testified before Congress. A West Point graduate, she served as a U.S. Army officer with 34 months in country deployment in Iraq and Afghanistan supporting signals intelligence, human intelligence, and counter-corruption roles.

About Babel Street

Babel Street delivers mission-grade risk intelligence for organizations across government, defense, and the private sector to expose hidden identities, secure vendor networks, and identify threats. Our AI-native platform empowers the most trusted organizations in the world with the strategic advantage needed to stay ahead of risk and protect their missions. Headquartered in the U.S., Babel Street has an established presence in Australia, Canada, Israel, Japan, and the U.K. For more information, visit babelstreet.com.

Webinar: Securing Tomorrow: The Critical Role of Intelligent Vendor Vetting in Government Supply Chains

For more information on how intelligent vendor vetting can protect your supply chain and help ensure compliance with new U.S. government contractor requirements, register for the upcoming webinar, "Securing Tomorrow: The Critical Role of Intelligent Vendor Vetting in Government Supply Chains," to be presented by Babel Street and Carahsoft on Wednesday, October 29, 2025, at 3:00 p.m. Eastern.

Key Takeaways: Who Stole Guy Fieri and Sammy Hagar's Tequila In "Who Stole Guy Fieri and Sammy Hagar's Tequila", Joe Lynch and Jessica McFate, Sr. Director of Intelligence Solutions at Babel Street, discuss how national security intelligence methods are now vital for solving commercial theft and securing global supply chains. OSINT: The New Tool in Commercial Investigations: Learn how Open-Source Intelligence (OSINT)—the same methodology used to forecast global threats like the rise of ISIS—is now being repurposed to trace and recover high-value commercial assets, such as stolen celebrity tequila, by monitoring online chatter and digital footprints. From Counter-Corruption to Corporate Supply Chains: Understand how the principles of counter-corruption and signals intelligence (SIGINT) that Jessica applied during her military deployments in Iraq and Afghanistan are directly relevant to identifying and neutralizing vulnerabilities in modern-day vendor networks and supply chains. The Tequila Heist as a Case Study for Organized Crime: Discover how the theft of a high-profile brand like Guy Fieri and Sammy Hagar's tequila is rarely an isolated incident, but often a sign of sophisticated organized criminal enterprises using the dark market, which requires a "mission-grade" approach to identify the true threat actors. The Power of AI in Exposing Hidden Identities: Explore how Babel Street's AI-native platform is used to rapidly sift through global, multilingual data to "expose hidden identities" involved in commercial theft, showing that the sheer volume of data makes human-only analysis impossible. Forecasting and Pre-Empting Brand Risk: A key lesson is the shift from reacting to theft to predicting it. Learn how intelligence professionals can apply forecasting models to identify and secure distribution choke points or compromised vendor relationships before a high-value product goes missing. The Strategic Cost of Reputational Damage: Beyond the physical loss of inventory, the episode highlights the immense brand and reputational risk for celebrity-backed products. The use of advanced risk intelligence is necessary to protect a brand's integrity and consumer trust following a public security failure. Bridging National Security and Private Sector Intelligence: The conversation will demonstrate the growing imperative for private companies to adopt the rigor and discipline of national security intelligence methods to secure their operations against global threats, transforming how they approach risk mitigation. Learn More About Who Stole Guy Fieri and Sammy Hagar's Tequila

Jessica McFate LinkedIn

Babel Street LinkedIn

Babel Street

Guy Fieri reveals new details into the criminals who stole $1M of his tequila

Thieves Steal 24,000 Bottles of Guy Fieri's Tequila in Elaborate Cross-Country Heist

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora", Joe Lynch and Sankalp Arora, CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. About Sankalp Arora

Sankalp Arora is the CEO & Co-Founder of Gather AI. With 14 years of experience, Sankalp developed safety and sensor planning for the world's first safe autonomous helicopter, funded by DARPA, a project that won the Howard Hughes award, AUVSI Xcellence award and was nominated for the Collier Trophy. He is a recipient of the Qualcomm Innovation fellowship and Swartz Innovation fellowship and has a PhD in Robotics from Carnegie Mellon University. Gather AI and Sankalp have received several awards, including CB Insights' AI 100, SupplyChainBrain's Great Supply Chain Partner Awards, Peerless Media's NextGen Supply Chain Awards, Food Logistics and Supply & Demand Chain Executive Top Tech Startup Awards, and the Pittsburgh Inno Fire Awards.

About Gather AI

Gather AI is an intralogistics AI company which collects visual data from drones, forklifts, and connected machines, integrates it with warehouse management systems (WMS) and cloud platforms, and uses AI to identify issues and suggest next steps.

Key Takeaways: Real-World Supply Chain AI Applications In "Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora", Joe Lynch and Sankalp Arora, CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. Bridging Robotics Expertise to Logistics: Sankalp Arora's foundational work in safety and sensor planning for autonomous helicopters (a DARPA-funded project) highlights how sophisticated robotics and computer vision expertise is now being directly applied to create reliable, "real-world" AI solutions for the supply chain. Visual Data is the New Inventory Input: Gather AI utilizes hardware like drones, forklifts, and connected machines to collect vast amounts of visual data within a warehouse, moving beyond manual counts and traditional scanning methods to capture inventory status comprehensively and automatically. Intralogistics Focus: The primary application of this AI is in intralogistics (operations inside the warehouse), specifically tackling challenges like inventory inaccuracy, cycle counting, and labor efficiency—common pain points for WMS (Warehouse Management Systems) users. From Data to Actionable Insights: The platform doesn't just collect data; its core value is using AI to identify specific issues (e.g., misplaced items, damaged inventory, out-of-stock locations) and then suggesting next steps, making the data immediately actionable for warehouse staff. Critical System Integration: For successful real-world adoption, the AI platform must integrate seamlessly with Warehouse Management Systems (WMS) and cloud platforms, ensuring the visual intelligence updates the enterprise system of record effectively. AI for Operational Efficiency: By automating data collection and analysis, the technology shifts labor away from tedious inventory tasks, allowing personnel to focus on high-value activities, leading to significant gains in operational efficiency and inventory accuracy. Industry Validation of Innovation: Recognition through awards like CB Insights' AI 100 and various Supply Chain Partner awards validates that Gather AI's approach is recognized as a leading, commercially viable, and impactful NextGen Supply Chain technology. Learn More About Real-World Supply Chain AI Applications

Sankalp Arora

Gather AI

Gather AI | Linkedin

Gather AI | YouTube

Case Studies

Gather AI Capabilities 2025

AI Literacy in Logistics with Gather AI's Andrew Hoffman

Gathering Inventory Data with Sankalp Arora

Autonomous Data: Gather AI's Warehouse Vision

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry.

About Dawn Favier

Dawn Salvucci-Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive Officer and Chief Product Officer of Greenscreens.ai, a dynamic pricing infrastructure solution for the logistics industry. Throughout her career, she has led global product strategy and management at several major transportation management system (TMS) providers, including Manugistics, JDA Software, Shippers Commonwealth, RedPrairie (now Blue Yonder), and 3Gtms. In these roles, Ms. Salvucci-Favier developed and executed strategies that delivered industry-leading technology solutions to the logistics market. Earlier in her career, Ms. Salvucci-Favier held leadership roles in logistics operations, including Director of Logistics Services at NFI Interactive Logistics. She began her career in inbound transportation management at Staples, Inc. and The TJX Companies.

About Triumph

Triumph is a financial and technology company specializing in payments, factoring, intelligence, and banking. The company is pioneering innovative solutions within the transportation industry, delivering unmatched precision, secure and transparent transactions, and enhanced working capital to its customers through the Triumph brand. Driven by the Triumph Network—a platform dedicated to modernizing and simplifying freight transactions—Triumph empowers its customers to Transact Confidently.

Key Takeaways: Beyond the Rate: Why Accuracy, Transparency and Context Matter In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. The Convergence of Finance and Intelligence: The acquisition of dynamic pricing infrastructure expert Greenscreens.ai by the financial and technology company Triumph highlights a critical shift: the future of transportation is driven by combining secure financial transactions with AI-powered market intelligence for unmatched precision. Accuracy is the New Rate: Relying on static or historical rates is no longer sufficient. Accuracy in pricing requires a real-time, dynamic pricing infrastructure (Greenscreens.ai's specialty) to minimize risk, ensure profitability, and provide a true competitive advantage "Beyond the Rate." Transparency Builds Trust (and Capital): As emphasized by the Triumph Network, Transparency in freight transactions—through secure and precise operations—is essential. This level of clarity fosters trust among partners and directly results in enhanced working capital for customers. The Power of 30-Year Experience: Dawn Salvucci-Favier's three decades of leadership across major Transportation Management System (TMS) providers (like JDA, Blue Yonder, and 3Gtms) and logistics operations provide the unique operational perspective needed to build technology that truly solves the industry's biggest pain points. 'Contacts' is Now 'Network': The traditional value of personal Contacts is being amplified by robust digital networks. The Triumph Network exemplifies this evolution, acting as the essential platform to modernize and simplify the complex interactions and transactions between all parties in the freight ecosystem. Technology Must Deliver Financial Outcomes: Dawn's career trajectory, from logistics operations to leading product strategy, underscores that successful logistics technology must move beyond simple workflow management and deliver concrete financial benefits, such as better pricing precision and optimized working capital. The Holistic Differentiator: The ultimate competitive edge is no longer achieved by focusing on a single metric (like the lowest rate). It is the strategic and integrated combination of technological Accuracy, financial Transparency, and deep industry Contacts (human and digital) that allows companies to "Transact Confidently." Learn More About Beyond the Rate: Why Accuracy, Transparency and Context Matter

Dawn Salvucci-Favier | Linkedin

Triumph | Linkedin

The latest announcement of Triumph's Intelligence offering

Triumph Financial to Acquire Greenscreens.ai

What is Dynamic Pricing with Dawn Salvucci Favier

Faster, Better Freight Quotes with Dawn Salvucci-Favier

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Beyond the Mega Shipper: Finding Untapped Demand", Joe Lynch and Shan Wu, Co-founder of breadd.ai, discuss the massive, yet often overlooked, opportunity in the mid-market. This essential pivot from chaotic prospecting to laser-focused selling is what breadd.ai helps brokers achieve.

About Shan Wu

Shan Wu is the cofounder of breadd.ai. As a lifelong sales rep, Shan has sold anything from billion dollar payment contracts to "nothing": cold calling for donations as a telefundraiser – and he still argues freight is the hardest thing to sell. He believes there's enough for everyone to eat in freight today – it's just in the mid-market while everyone fights for the top 100 shippers. So he has built breadd.ai to help brokers operationalize a winning sales strategy, in a brainlessly easy way.

About breadd.ai

breadd.ai helps brokers sell freight in any market. Today, more than 100 brokers wake up to a list of shipper leads every morning, without lifting a finger. Each shipper is pre-qualified to fit their niche, and fully researched with facilities, decision makers, and phone numbers that get picked up. All you have to do is wake up and call. Stop prospecting and start selling – get your free trial today at breadd.ai.

Key Takeaways: Beyond the Mega Shipper: Finding Untapped Demand In "Beyond the Mega Shipper: Finding Untapped Demand", Joe Lynch and Shan Wu, Co-founder of breadd.ai, discuss the massive, yet often overlooked, opportunity in the mid-market. This essential pivot from chaotic prospecting to laser-focused selling is what breadd.ai helps brokers achieve. The Mid-Market is the True Untapped Demand: Shan Wu argues that brokers and carriers should shift their focus beyond the mega shipper. The real opportunity and profitability in freight lies in the highly addressable, but less fiercely contested, mid-market, where there is "enough for everyone to eat." Freight is the Hardest Sale: Drawing on his experience selling everything from "nothing" to billion-dollar contracts, Shan believes freight sales are uniquely challenging. This perspective highlights the critical need for a new, efficient sales strategy to succeed in the current logistics landscape. Operationalize Your Sales Strategy: The path to winning in the mid-market is not just hustle, but structure. Brokers must adopt a "brainlessly easy" and operationalized winning sales strategy to move away from chaotic, inefficient cold outreach. The Shift: Stop Prospecting, Start Selling: The goal of modern sales tools like breadd.ai is to eliminate the time-consuming grunt work of finding and qualifying leads. The key takeaway for brokers is the mandate to transition their daily activities from prospecting (researching) to pure selling (calling and closing). Niche-Fitting and Pre-Qualification are Non-Negotiable: Untapped demand isn't just about finding any new shipper; it's about finding the right one. Success hinges on receiving leads that are pre-qualified to fit a broker's specific niche and lane requirements. Leverage Research for Higher Pickup Rates: Breadd.ai's model demonstrates the value of full lead research. Targeting specific decision-makers with verified phone numbers significantly increases the chances of a successful conversation and closes the loop on truly finding "tapped" demand. Technology as the Equalizer: The power of AI isn't just in load matching; it's in sales enablement. Shan's vision for breadd.ai shows how technology can empower over 100 brokers daily to compete effectively by waking up to a ready-to-call list of researched leads, leveling the playing field against larger competitors. Learn More About Beyond the Mega Shipper: Finding Untapped Demand

Shan Wu | Linkedin

breadd.ai | Linkedin

breadd.ai

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The Margin Compression Playbook: The Essential Strategies for Brokerage Survival", Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viability.

About Kevin Hill

Kevin Hill is the Head of Sales at CarrierSource.io, leading the rollout of Shipper Intent Data, a first-of-its-kind dataset helping freight-tech and logistics companies identify and engage shippers in-market for new partnerships. Kevin has more than a decade of experience in the freight industry, both as a sales executive and a media producer, with a mission to help freight sales professionals grow their businesses and reach their goals. He is also the founder and owner of Brush Pass Research, a sales and marketing intelligence firm that helps companies sell to freight brokerages across North America. Previously, Kevin founded CarrierLists, a carrier sourcing platform acquired by Highway in 2022.

About Brush Pass Research

Brush Pass Research is a sales and marketing intelligence firm that helps freight-tech companies sell into the freight brokerage market. The firm delivers data-driven insights, brand awareness studies, and lead-generation research that uncover how freight brokers buy technology, make decisions, and manage growth. Brush Pass Research gives sales and marketing teams the intelligence they need to win in a competitive market.

About CarrierSource.io

CarrierSource.io is the logistics industry's most trusted carrier-review platform — the "Yelp for trucking companies." It helps freight brokers and shippers find safe, reliable carriers backed by verified reviews and performance data. CarrierSource's new product, Shipper Intent Data, identifies shippers who are actively in the market for new partnerships, giving sales teams a competitive edge in finding and closing the right customers.

Key Takeaways: The Margin Compression Playbook: The Essential Strategies for Brokerage Survival In "The Margin Compression Playbook: The Essential Strategies for Brokerage Survival", Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viability. Develop a Competitive Niche: Brokerages must specialize to achieve higher prices and margins, shifting away from a low-margin generalist model. Maximize Efficiency with DAT/Convoy: Leverage the DAT / Convoy Platform to cut cost per load by 80% to 90% (from the $150 average). This integration offers automation for efficiency and enhanced fraud prevention within the DAT One Platform. Tap Into Private Fleet Net Zero (PFNZ): Utilize PFNZ's AI and patented tech to access 10,000s of underutilized, superior private/dedicated trucks. This not only drives compelling ROI but also supports a path to save 30M+ tree equivalents. Weaponize Shipper Intent Data: Use platforms like CarrierSource.io to focus sales on shippers actively seeking new partners, ensuring outreach is highly targeted and efficient. Elevate Carrier Quality & Trust: Select high-quality carriers using verified performance data (CarrierSource.io) to mitigate service risks that quickly erode margins. Understand Brokerage Buying Intel: Utilize insights (Brush Pass Research) to understand how shippers make procurement decisions, enabling a tailored, pain-point-focused value proposition. Differentiate on Service Reliability: Shift the sales conversation away from price by emphasizing verified performance and quality as a critical risk mitigation strategy. Transform Sales into Consulting: Empower sales teams to use intent data to become strategic consultants who solve known needs, justifying better margins through specialized solutions. Learn More About The Margin Compression Playbook: The Essential Strategies for Brokerage Survival

Kevin Hill | Linkedin

Brush Pass Research | Linkedin

CarrierSource.io | Linkedin

Brush Pass Research

CarrierSource.io

Private Fleet Net Zero: The Deadhead is Dead with Russ Jones

Freight Brokerage Tech Trends with Kevin Hill

4 Trends in Freight Brokerage with Kevin Hill

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "Sales Insights for Logistics Leaders", Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group, discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network.

About Trey Griggs

Trey Griggs is the Founder and Chief Encouragement Officer of BETA Consulting Group, dedicated to building great brands within the transportation industry. His company focuses on sales & marketing consulting, including Go-To-Marketing strategies, crafting engaging messaging and building social proof. He is a podcast host, as well as a highly sought-after event emcee, author and keynote speaker, focusing on sales, marketing, leadership and self-awareness.

About Beta Consulting Group

BETA Consulting Group is in the business of building brands through foundational messaging and customer testimonial videos, along with creating relevant content for the transportation industry through LinkedIn LIVE shows and industry events to entertain, educate and inspire. Trey collaborates with industry titans in sales and marketing to ensure his clients have the best resources to build their brands and drive revenue growth.

Key Takeaways: Sales Insights for Logistics Leaders In "Sales Insights for Logistics Leaders", Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group, discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network. Shift from Network Selling to a True Marketing Engine: Selling exclusively to your existing network in logistics eventually hits a wall. Sustainable, massive sales momentum requires building a defined marketing engine that consistently generates brand awareness, trust, and a predictable pipeline of high-intent buyers. Foundational Messaging is the Sales Accelerator: Logistics companies must move away from confusing industry jargon. Leaders should adopt clear, customer-centric messaging frameworks (like Storybrand) to ensure prospects immediately understand the problem being solved and the solution offered, thereby reducing the sales cycle and increasing engagement. Social Proof is the New Sales Pitch: Relying on sales reps alone is inefficient. Logistics leaders must proactively build social proof—primarily through customer testimonial videos—to let clients do the selling. This "social proof" builds immediate trust and credibility, especially in the technology sector. Self-Awareness Drives Sales Leadership: Effective sales leadership in logistics technology is rooted in self-awareness. Leaders who understand their personal strengths and weaknesses are better equipped to coach their teams, build strong personal brands, and create a culture of intentional, rather than reactive, sales performance. Build a Brand, Not Just a Sales Team: In a crowded logistics technology market, the brand is the lead generator. Focus your consulting and content efforts on building a known and trusted brand that attracts high-quality buyers who are already predisposed to work with you. The Breadth of Logistics Tech Knowledge Matters: For sales teams selling technology (TMS, Visibility, RPA), deep knowledge across the entire freight ecosystem is crucial. Leaders must ensure their teams can speak fluently about complex solutions to both brokers and carriers to position their product effectively. Embrace the Coach's Mindset: Drawing from his background as a teacher and coach, Trey emphasizes that sales leaders should prioritize coaching and development. Instilling discipline and a focus on core sales techniques is the key to creating a team that consistently exceeds goals, regardless of market volatility. Learn More About Sales Insights for Logistics Leaders

Trey on LinkedIn

Trey on Twitter

Trey on TikTok

Trey on Instagram

Trey on Facebok

Beta Consulting Group on LinkedIn

Beta Consulting Group website

Key Takeaways from TMSA Elevate with Trey Griggs

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Oren Zaslansky and Joe Lynch discuss the Flock Freight story. Oren is the Founder and CEO of Flock Freight, a Certified B Corporation that's been reinventing freight shipping since 2015.

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About Oren Zaslansky

Raised by parents who worked for a van line and later started their own freight forwarders, Oren has deep-seated roots in logistics and entrepreneurship. At 21, he founded a 125-truck fleet that provided white-glove freight service throughout the U.S. and Canada. His subsequent venture, SolSource Logistics, continues to operate today, with Oren serving as chairman. SolSource Logistics opened Oren's eyes to how wasteful traditional freight shipping is. He became determined to find a new approach by building a technology-driven solution. Flock Freight (formerly AuptiX) opened its doors in 2015, driven by Oren's vision of using technology to combine multiple shipments into one multi-stop shared truckload. Under Oren's leadership, Flock Freight continu es to rapidly grow while creating a new standard of service for shippers, increasing revenue for carriers, and eliminating the impact of carbon emissions through the patented shared truckload solution, FlockDirect™.

About Flock Freight

Flock Freight is a Certified B Corporation that's been reinventing freight shipping since 2015. Flock Freight leverages its advanced, first-to-market algorithms that pool shipments and fill trucks at scale to create a new standard of service for shippers and increase revenue for carriers. Flock Freight's shared truckload solution eliminates the need for terminals and is the only carbon-neutral shipping option with all emissions accounted for through carbon offsets supporting freight-related efficiency projects. Flock Freight is headquartered in Encinitas, CA with an additional office in Chicago, IL.

Key Takeaways: The Flock Freight Story Oren Zaslansky is the Founder and CEO of Flock Freight, where he and his team are driving industry change and powering shared truckload service with top-tier talent and advanced algorithms. In the podcast interview, Oren shares his entrepreneurial story and the founding of Flock Freight. Flock Freight provides an alternative to less-than-truckload shipping, which has traditionally been expensive, slow, and more likely to damage freight compared to truckload shipping. Shippers and 3PLs have always converted some number of LTL shipments to multi-stop or shared truckload shipments, but the approach was scattershot and process was very manual. As investments in freight tech grew, the number of multi-stop shipments increased, however there were no purpose built tech or companies dedicated to multi-stop truckload shipments until Flock Freight. For Shippers: Flock Freight moves shipper freight via shared truckload, combining it with other freight into one multi-stop truckload. Flock Freight gives midsize freight shippers an efficient, cost-effective way to move their goods. For Carriers: Flock Freight helps carriers maximize their revenue by booking high-paying shared truckloads online in seconds. Carriers earn higher profits for the same amount of work by combining multiple shipments moving in the same direction to minimize half-empty trucks and deadhead miles. Most trucks are moving with trailers that are only partially full – Flock Freight can help them earn more revenue by filling up their truck with good paying freight. For the Environment: Flock Freight shipments move via shared truckload, skipping the inefficient LTL hub and spoke system and reducing greenhouse gas emissions by up to 40%. Flock takes the remaining 60% and offset it by supporting projects with Carbonfund.org, making Flock Freight the only carbon neutral shipping option available to shippers at no extra cost. Flock Freight is a B Corp, which means they meet the highest standards of verified levels of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Learn More About The Flock Freight Story

Oren's LinkedIn

Flock Freight LinkedIn

Flock Freight

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Dan Slagen and Joe Lynch discuss the biggest risk facing truck drivers. Dan is the Chief Marketing Officer at Tomorrow.io, the world's weather and climate security platform, helping countries, businesses, and individuals manage their weather and climate security challenges.

About Dan Slagen

Dan Slagen is currently the Chief Marketing Officer at Tomorrow.io, and a 4-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in annual revenue. With experience in both private and public companies such as HubSpot and Wayfair, Dan has built teams across marketing, growth, sales, customer success, business development, and founded and sold a video technology startup of his own. A frequent speaker and advisor, Dan has spoken at more than 50 conferences and has been featured in The New York Times, The Wall Street Journal, Forbes, CNBC, TechCrunch, and Bloomberg TV amongst others. Above all else, Dan believes in creativity, drive, and a people first mentality. Dan graduated from Endicott College with a degree in international business and marketing, and currently lives with his family in Boston, Massachusetts.

About Tomorrow.io

Tomorrow.io is The World's Weather and Climate Security Platform, helping countries, businesses, and individuals manage their weather and climate security challenges. Fully customizable to any industry impacted by the weather, customers around the world including ITS ConGlobal, Uber, Delta, Ford, National Grid, and more use Tomorrow.io to dramatically improve operational efficiency. Tomorrow.io was built from the ground up to help teams prepare for the business impact of weather by automating decision-making and enabling climate adaptation at scale.

Key Takeaways: The Biggest Risk Facing Truck Drivers Dan Slagen is the Chief Marketing Officer at Tomorrow.io, the world's weather and climate security platform, helping countries, businesses, and individuals manage their weather and climate security challenges. In the podcast interview, Dan Slagen and Joe Lynch discuss the biggest risk facing truck drivers. Weather or more accurately the lack of weather-related intelligence and alerts is the biggest risk for drivers. Approximately 20% of accidents are caused by weather events such as sleet, snow, heavy rain, fog, and high winds. Traditional weather services are not accurate enough or targeted enough to be useful for truck drivers who potentially drive through multiple weather systems and climates every day. The cost of weather-related accidents, delays, inventory damage, service failures, and hour of service problems for drivers are enormous, but there hasn't been a push to improve because nobody can control the weather. While we can't control the weather, we can do a better job of planning around the weather – avoiding all those weather-related problems. Tomorrow.io has developed a weather intelligence and climate security platform that is custom-built to help logistics and transportation companies reduce the impact of weather on their operations. Carriers using Tomorrow.io's weather and climate security platform are reducing weather related risk and improving the lives of truck drivers. Tomorrow.io customers make better decisions because they a have better weather intelligence. Better weather-related decisions reduce accidents, insurance costs, shipment delays, and makes the lives of drivers safer and easier. Learn More About The Biggest Risk Facing Truck Drivers

Dan's LinkedIn

Tomorrow.io LinkedIn

Tomorrow.io

Understanding Start-Up CEOs: And the Mindset You Need to Successfully Work For One by Dan Slagen

Thinking Like a CEO with Dan Slagen

Why Your Shipment is Late with Ayala Rudoy

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Brad Young and Joe Lynch discuss BI and AI for logistics. Brad is a Principal at Third Axiom Solutions, a quick and cost-effective solution for delivering AI-based transportation analytics to your company and customers.

About Brad Young

Brad Young is a Principal at Third Axiom Solutions. Leveraging his passion for using technology and diverse transportation experience he is working to help organizations gain insight and answers to what is driving their business performance. This is accomplished through Axiom-One, a next generation artificial intelligence platform that enables transportation professionals to communicate data-driven insights and recommendations more quickly and easier than ever before. Prior to joining Third Axiom, Brad was a key member of the executive team at MODE Transportation where he developed and implemented technology solutions across operations, pricing, capacity, data science, and analytics while also working to design and implement solutions for MODE's transportation network and managed transportation customers.

About Third Axiom Solutions

Founded by a small group of individuals with deep experience in the transportation industry Third Axiom Solutions develops advanced software solutions specific to the transportation and logistics industry. Our platform, Axiom-One, enables our customers to deploy business solutions utilizing technologies such as artificial intelligence, machine learning, natural language processing, and data visualization. Designed to remove the complexity inherent in deploying transportation analytics, Axiom-One is a truly affordable one-stop solution built specifically to solve organization's unique transportation problems. Combining advanced software, effective processes, and data science services allows Third Axiom to jumpstart your journey to analytics success.

Key Takeaways: BI and AI for Logistics Brad Young is a Principal at Third Axiom Solutions, a quick and cost-effective solution for delivering AI-based transportation analytics to your company and customers. In the podcast interview, Brad and Joe discuss the use of BI and AI in logistics. BI = business intelligences and AI = artificial intelligence. Third Axiom Solutions provide a next-generation artificial intelligence platform, Axiom-One, that enables transportation professionals to communicate data-driven insights and recommendations more quickly and easily than ever before. Third Axiom's solution was built by transportation experts to solve the industry's specific problems in less time, and with less expense, than other solutions. Third Axiom Solutions enable their customers to use AI and analytics to: Increase Sales Manage Cost Support Customers Enhance Productivity Third Axiom Solutions has developed analytics and AI custom built for for 3PLs, brokers, freight forwarders, and shippers. Learn More About BI and AI for Logistics

Brad on LinkedIn

Third Axiom Solutions on LinkedIn

Third Axiom Solutions

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Tucker Perkins and Joe Lynch discuss beyond electric vehicles. Tucker is the President and CEO of the Propane Education & Research Council (PERC), a Washington D.C.-based nonprofit that invests in the research and development of propane-powered innovation and promotes the safe, efficient use of propane through safety training and education programs.

About Tucker Perkins

Tucker Perkins is the President and CEO of the Propane Education & Research Council (PERC). Perkins joined PERC in 2015 as Chief Business Development Officer and was promoted to Chief Operating Officer before the Council named him President and CEO in 2018. A Virginia Tech graduate in civil engineering, Perkins earned his MBA from the University of Richmond. Perkins is a dynamic and relatable leader who has amplified propane's voice in the national energy conversation as a frequent keynote speaker on energy-related topics. Tucker is also host of the podcast, Path to Zero, in which he engages energy thought leaders in provocative discussions regarding energy and the environment and the path to zero carbon emissions.

About PERC

The Propane Education & Research Council (PERC) is a Washington D.C.-based nonprofit that invests in the research and development of propane-powered innovation and promotes the safe, efficient use of propane through safety training and education programs. PERC is operated and funded by the propane industry, and its programs benefit a variety of markets including transportation, agriculture, commercial landscaping, residential, and commercial building.

Key Takeaways: Beyond Electric Vehicles Tucker Perkins is the President and CEO of the Propane Education & Research Council (PERC). In the podcast interview, Tucker and Joe discuss beyond electric vehicles. There are many challenges facing the transportation and logistics industry regarding reducing greenhouse gas emissions and meeting sustainability goals. Propane is a cleaner, greener option that is often overlooked. There are many advantages to using propane in transportation and logistics including: Propane fuel has a lower carbon content than conventional gasoline and diesel fuel. When used as a vehicle fuel, propane can offer life cycle greenhouse gas (GHG) emissions benefits over conventional fuels, depending on vehicle type, age, and drive cycle. Propane exhaust is also colorless and almost odorless, making it ideal for locations where air quality is a concern. Diesel engines may be prohibited in certain areas due to their emissions. A propane engine is also quieter than diesel and gasoline engines. Propane is frequently used to replace gasoline in smaller off-road applications, such as forklifts and commercial lawn equipment, and it provides benefits like those achieved in on-road vehicles. The potential for lower maintenance costs is one reason behind propane's popularity for use in light- and medium-duty vehicles, such as trucks and taxis, and for heavy-duty vehicles, such as school buses. Propane vehicles have been widely used and refined for decades, and a propane vehicle's power, acceleration, and cruising speed are like those of conventionally fueled vehicles. The Propane Education & Research Council is a nonprofit that provides leading propane safety and training programs and invests in research and development of new propane-powered technologies. PERC is operated and funded by the propane industry. PERC programs benefit a variety of markets including transportation, agriculture, commercial landscaping, residential, and commercial building. Learn More About Beyond Electric Vehicles

Tucker on LinkedIn

PERC on LinkedIn

PERC

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Peter Tirschwell and Joe Lynch discuss highlights from TPM 2023. Peter is Vice President, Journal of Commerce, the Maritime, Trade & Supply Chain division of S&P Global, a global data, analytics and business intelligence organization serving sectors including maritime, energy, automotive, petrochemical and financial.

About Peter Tirschwell

Peter Tirschwell is Vice President in the Maritime, Trade & Supply Chain division of S&P Global;, a global data, analytics and business intelligence organization serving sectors including maritime, energy, automotive, petrochemical and financial. In his role Peter leads The Journal of Commerce, the historic New York City maritime newspaper founded in 1827, today a team of specialized business journalists focused on the end-to-end international shipping supply chain including shipping, ports, airfreight, trucking, rail and home delivery, addressed to the needs of shippers. A career business journalist, Peter has served as a maritime reporter, West Coast Bureau Chief, Editor in Chief and Publisher of The Journal of Commerce, over the course of his 30-year career with the JOC beginning as a maritime beat reporter in the early 1990s. He is the founder and chairman of the annual JOC TPM conference in Long Beach, Calif., the world's largest container shipping conference, now 23 years old. He writes a regular JOC column, speaks regularly at industry events and has been quoted in or written for mainstream business media including the The Wall Street Journal, CNBC and The Washington Post, CBS News, NPR, The Financial Times, The New York Times and others. He has degrees from the University of Maine and Fordham University.

About Journal of Commerce

Journal of Commerce is a team of specialized journalists covering international logistics and supply chains with a focus on containerized shipping, ports, trucking, railroads and airfreight. The JOC develops industry-leading events such as TPM, the world's largest containerized shipping event. The Journal of Commerce is part of S&P Global Market Intelligence, whose team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction. S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today.

Key Takeaways: Highlights from TPM 2023 Peter Tirschwell is Vice President, Journal of Commerce, the Maritime, Trade & Supply Chain division of S&P Global. In the podcast interview, Peter and Joe discuss highlights from TPM 2023 TPM is the premier conference for the international container shipping and logistics community. TPM 2023 was held February 26 – March 1, 2023, at the Long Beach Convention Center, California. TPM annually presents the industry's most in-depth program delving into the most pressing challenges affecting container shippers in North America and globally. TPM annually attracts the most senior-level audience in the industry and is a platform for a week of essential and intensive networking, negotiations, and relationship building among the multiple parties in the international container shipping supply chain: shippers, carriers, forwarders, technology providers, trucking operators, railroads, ports, terminals, and many others who participate in this market. In addition to significant networking opportunities, the event provides an in-depth look at the industry's current situation through panel discussions, roundtables, and speeches by key industry players. Now part of S&P Global Market Intelligence , the JOC Group is the world's authoritative provider of business intelligence, information and events for trade, transportation, and logistics professionals. JOC Group provides import and export trade information to more than 1,600 companies, governments, and associations in more than 50 countries. JOC products include PIERS, the world's most comprehensive database of U.S. waterborne activity; the TPM annual conference for the trans-Pacific and global container shipping community; JOC.com, an information portal for container shipping and international logistics; The Journal of Commerce publication for logistics executives; and RailResource, a collection of well-known brands that serve the North American freight railroad and rail-supply markets. Learn More About Highlights from TPM 2023

Peter on LinkedIn

S&P Global on LinkedIn

S&P Global

S&P Global: Market Intelligence

TPM

JOC Subscriptions

The Post-Pandemic Supply Chain with Peter Tirschwell

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Matt Silver and Joe Lynch discuss the power of partnerships in the logistics and transportation space. Matt is the VP of Strategic Partnerships with Greenscreens.ai, a technology that provides predictive pricing recommendations for maximum broker margins.

About Matt Silver

Matt Silver is the VP of Strategic Partnerships with Greenscreens.ai. Greenscreens.ai is a dynamic pricing infrastructure for the logistics industry that optimizes and enriches historical and real-time market data to predict buy rates and sell prices that are 2 – 3X more accurate than traditional pricing methods, empowering LSPs to increase profit per transaction and volume per rep. Matt's extensive skill set comes from his unique work history, which ranges from owning and operating a small business to holding an executive leadership position for one of the fastest-growing freight brokerages in the world. Matt champions pushing our industry forward with his "better together" mantra and inclusive approach. When Matt is not traveling for work or pleasure, he enjoys cooking, car building, and spending time with his adopted pit bulls in his home base in Phoenix, AZ.

About Greenscreens.ai

Greenscreens.ai is a dynamic pricing infrastructure for the logistics industry that delivers freight market pricing intelligence and business insights to help you grow and protect your margins. We exist to help our customers quote with confidence & win more business…more profitably. Our solution combines the power of aggregated market data and your own data with advanced machine-learning techniques to deliver short-term predictive freight market pricing specific to your company's individual buying and selling behavior.

Key Takeaways: The Power of Partnerships Matt Silver is the VP of Strategic Partnerships with Greenscreens.ai., a technology that provides predictive pricing recommendations for maximum broker margins. In the podcast interview, Matt and Joe discuss the power of partnerships, which is so important in the logistics business. Greenscreens.ai partners with freight brokers to provide them with predictive pricing recommendations that result in higher margins. Greenscreens.ai is a dynamic pricing technology for the truckload spot rate market that delivers buy and sell-side market intelligence and business insights to help brokers and 3PLs grow and protect their margins. Freight brokers and 3PLs using Greenscreens.ai gain the following advantages: Faster pricing for both buy side and sell side transactions. Pricing that is more accurate and more likely to win profitable business. Greenscreen.ai's dynamic pricing is based on an algorithm that gets better every day, unlike human reasoning which typically has biases and blind spots. Greenscreens.ai was started in 2020 by a team of veterans who have collectively spent over 100 years in the supply chain industry who remember what it was like to operate with limited technology and market intelligence. That is why they named the company Greenscreens.ai. Greenscreens.ai's mission is to be the industry-leading, neutral platform for dynamic pricing and revenue optimization. Providing customers with high-confidence, highly accurate predictive buy and sell rate guidance, and differentiated pricing strategies that are powered by the industry's most up-to-date and contextually relevant dataset. Learn More About The Power of Partnerships Greenscreens.ai website GS on LinkedIn Matthew on LinkedIn

Related episodes:

Highlights from the BGSA Conference with Ben Gordon Faster, Better Freight Quotes with Dawn Salvucci-Favier What is Dynamic Pricing with Dawn Salvucci Favier Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Barry Conlon and Joe Lynch discuss supply chain risk management, which is exactly what Barry and his team at Overhaul provide to Fortune 100 companies across the world. Barry is the CEO and founder of Overhaul, an Austin-based company that provides intelligent, real-time supply chain visibility, risk, compliance, and insurance solutions for global shippers and logistics providers.

About Barry Conlon

Barry Conlon is the CEO and founder of Overhaul, an Austin-based company that provides intelligent, real-time supply chain visibility, risk, compliance, and insurance solutions for global shippers and logistics providers. Barry is a dedicated supply chain security professional with more than 30 years of experience within that discipline. Founder and former CEO of FreightWatch, Barry is considered one of the originators of modern-day supply chain security standards and best practices that have been adopted by shippers of high-value freight worldwide. Barry is a former member of the Irish Defense Forces, Irish Special Operations Unit, Army Ranger Wing, and gained unique security operations experience in all aspects of Special Forces Operations during his eleven-year tenure. He moved from Ireland to Texas and became a citizen in 2011

About Overhaul

Founded in 2016 and with offices around the world, Overhaul is the only device-agnostic supply chain visibility and risk management software company. As the global leader in in-transit supply chain risk management, Overhaul transforms real-time visibility into risk management, compliance, and insurance solutions for its partners. Its software-based approach offers high configurability and efficient time-to-value to supply-chain organizations without heavy tech. Overhaul is a trusted provider for Fortune 100 companies moving freight globally across industries, such as pharmaceutical and healthcare, technology, logistics, and food and beverage. Customers include Microsoft, Bristol Myers Squibb, and many others.

Key Takeaways: Supply Chain Risk Management Barry Conlon is the CEO and founder of Overhaul, an Austin-based company that provides intelligent, real-time supply chain visibility, risk, compliance, and insurance solutions for global shippers and logistics providers. In the podcast interview, Barry and Joe discuss supply chain risk management, which is exactly what Barry and his team at Overhaul provide to Fortune 100 companies across the world. Logistics and supply chain professionals are paid to increase compliance and visibility, while simultaneously reducing risks and cost – Overhaul provides the technology and expertise to achieve these goals in an increasingly difficult environment. Overhaul is a tech company founded by logistics experts who have actually managed supply chains and logistics networks at some of the world's biggest organizations. This real-world experience means they've been in your shoes, grappling with the same risks and performance pressures. Overhaul's vision is to empower their customers to have world leading supply chains. Overhaul's mission is to enhance visibility, security, safety, and integrity by transforming data into actionable outcomes. Overhaul's technology is an always-on, SaaS solution that enables truly transformational supply chain visibility and risk management. Learn More About Supply Chain Risk Management

Overhaul

Social channels: LinkedIn, Twitter, Facebook and Instagram

Barry Conlon LinkedIn

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Karl Siebrecht and Joe Lynch discuss flexible warehousing, which is exactly what Karl and the Flexe team provides to their customers. Karl is the Co-Founder and CEO of Flexe, a company that solves the hardest omnichannel logistics problems for the world's largest retailers and brands.

About Karl Siebrecht

Karl Siebrecht is the Co-Founder and CEO of Flexe, a company that solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Karl is a seasoned technology executive, with leadership experience in both startups and large, global corporations. Prior to co-founding Flexe, Karl was CEO of AdReady, a Seattle-based advertising technology company. He is also a founding Board member of EnergySavvy, a SaaS-based solution for energy efficiency management. Previously, Karl was President of Atlas at aQuantive, before its $6B acquisition by Microsoft, and earlier in his career he was a Manager at Bain & Company in Boston and a Diving Officer in the U.S. Navy.

About Flexe

Flexe solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allow Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution and network capacity programs to the Fortune 500.

Key Takeaways: Flexible Warehousing Karl Siebrecht is the Co-Founder and CEO of Flexe, a company that solves the hardest omnichannel logistics problems for the world's largest retailers and brands. In the podcast interview, Karl and Joe discuss flexible warehousing, which is exactly what Flexe delivers to their customers. Flexe solves the most difficult omnichannel logistics problems for the world's largest retailers and brands. Flexe Logistics Programs expedite network expansion and growth through a flexible, asset-light approach. With Flexe, there are no upfront costs or term agreements, just better omnichannel operations and a smarter use of capital. Flexe provides their customers with a sophisticated technology platform to run same-day delivery, ecommerce fulfillment, and B2B distribution programs. Learn More About Flexible Warehousing

Karl on LinkedIn

Karl on Twitter

Flexe on LinkedIn

Flexe on Twitter

Flexe website

Flexe Case Study: Cost-Conscious CPG Company Finds 300%+ Storage Savings with Flexe Logistics Programs

Flexe Case Study: Aterian Uses Flexe Logistics Programs to Achieve 97% Two-Day or Less Delivery Speeds

Flexe white paper: The 2022 Omnichannel Retail Report

Flexe webinars

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Joe Spisak and Joe Lynch discuss how to find a fulfillment partner. Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners.

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About Joe Spisak

Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. Prior to starting Fulfill, Joe founded and successfully exited ShipDaddy, a flexible fulfillment solution for ecommerce companies. Joe is also the founder of a 7-figure ecommerce brand, which is when he learned first-hand how difficult it is for shipper to find a good fulfillment partner. Earlier in his career, Joe was a Network Engineer for AT&T global. Joe earned a bachelor's degree in leadership and public policy, and a master's degree in education from University of Virginia. Joe was a scholarship wrestler at UVA.

About Fulfill.com

Fulfill.com, headquartered in Austin, Texas is the #1 3PL marketplace to help brands find the right warehousing and fulfillment partner. Founded in 2020, the company has rapidly grown. The Fulfill.com team has successfully placed hundreds of ecommerce brands with the right 3PL partner. Fulfill.com's mission is to help businesses streamline their operations and improve their customer experience by providing recommendations for fast, reliable, and cost-effective fulfillment partners. The company's vast 3PL directory and advanced matchmaking technology enable it to efficiently process eCommerce information and recommend the best 3PL partner across the globe.

Key Takeaways: How to Find a Fulfillment Partner Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. In the podcast interview Joe and Joe discuss how to find a fulfillment partner, which is one of the biggest decisions a company can make. A bad fulfillment partner can cost ruin a business. Fulfill.com is a digital marketplace connecting companies with the highest-rated 3PLs. Built to simplify the RFP process and ensure brands partner with the best 3PL for their specific needs, Fulfill.com is bringing scale to both 3PLs and the companies they service. Selecting a fulfillment partner is one of the most critical decisions a company can make, yet few companies have the internal expertise required to make the right decision, which is why Fulfill.com exists. Fulfill.com also helps warehousing and fulfillment companies to grow – they are a sales channel. Fulfill.com is a network of 3PLs where shippers select the right partner for their needs – so the Fulfill team has helped many 3PLs (fulfillment partners) achieve exceptional growth. Learn More About How to Find a Fulfillment Partner

Joe Spisak on LinkedIn

Fulfill.com on LinkedIn

Fulfill.com

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Rick Tellez and Joe Lynch discuss the KlearNow story. Rick is the Co-founder of KlearNow, a tech firm dedicated to simplifying global customs clearance and drayage functions.

About Rick Tellez

Rick Tellez is the Co-founder of KlearNow, a technology start-up positioned as the go-to digital supply chain solution for businesses that trade across borders. His business acumen was built from a 20-year successful track record of managing operations, engineering and sales positions at DHL. Prior to starting KlearNow, Rick was on an executive career development track at DHL where he experienced multiple aspects of the business, including operations, process improvement, hub and gateway management, labor negotiations, special project management, and sales. Rick saw the frustrations faced by today's supply chain operators, and those observations sparked his desire to start KlearNow. Now, Rick uses his first-hand experience to inform the strategy behind KlearNow's logistics technology and services. Rick received a Bachelor of Arts degree in psychology from the University of Colorado at Boulder.

About KlearNow

KlearNow is transforming supply chains with its smart Logistics as a Service (LaaS) platform that connects data, people, processes, and organizations to enable new levels of visibility and productivity that reduce logistics costs and create better customer experiences. KlearNow's customs clearance and drayage marketplaces on its AI-powered platform ease supply chain bottlenecks by digitizing paper-based transactions and enabling customs brokers and transporters to deliver superior real-time visibility needs of importers, exporters, and freight forwarders.

Key Takeaways: The KlearNow Story Rick Tellez is the Co-founder of KlearNow, a tech firm dedicated to simplifying global customs clearance and drayage functions. In the podcast interview, Joe and Rick discussed Rick's entrepreneurial journey and the founding of KlearNow. The global supply chain logistics market is highly fragmented with documentation processes that are complex, labor-intensive, error-prone, and time-consuming. KlearNow's goal is to simplify and automate those processes. KlearNow custom clearance Digital customs clearance with end-to-end shipment and transportation visibility Consolidated view of customs activities and multi-leg shipments on one platform Clear customs exceptions quickly KlearNow drayage Connecting truckers to shipments just at the right time with KlearNow Trucker Mobile App Last mile visibility for efficient warehouse planning and increased customer satisfaction Real-time demurrage clock to avoid unnecessary fees Learn More About The KlearNow Story

Rick's LinkedIn

KlearNow LinkedIn

KlearNow

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Courtney Muller and Joe Lynch discuss highlights from Manifest 2023 conference, which was held in Las Vegas, January 31 to February 2. Courtney is currently the President of Manifest, a new generation event with logistics technology at the center. She leads the Manifest team and drives all strategic partnerships for the event.

About Courtney Muller

Courtney Muller lived in 8 states before she was 14 years old. Which might be the reason she loves the travel and pace of the events industry! Courtney started her career in events in 1991. Courtney is currently the President of Manifest, a new generation event with logistics technology at the center. She leads the Manifest team and drives all strategic partnerships for the event. Manifest is owned by Connectiv, where Courtney also serves as Chief Corporate Development Officer. Connectiv is a live events studio that focuses on technology and how it transforms and evolves industries. Courtney has 31 years of trade show and event experience which includes a 20-year career at Reed Exhibitions where she rose to the role of Senior Vice President overseeing a portfolio of 10 industry leading events in five sectors, including multiple Trade Show 200 events (Global Gaming Expo Las Vegas and Macau, The Vision Expos, Interphex and BookExpo America as well as New York Restaurant, Florida Restaurant & Lodging and California Restaurant events). She also oversaw the sponsorship revenue team as well as the conference teams for all U.S. events. Recently, Courtney worked for Clarion Events North America where she was Chief Corporate Development and Strategy Officer. In her role she was responsible for acquisitions, new business, partnerships, and commercial development for Clarion North America. Courtney also oversaw two acquisitions, InsureTech Connect and The National Grocer's Association Show. During her 4-year tenure in the role in the North American Division of Clarion grew by 4 times, putting them on the map of the leading event organizers in the U.S. Prior to Clarion Events, Courtney worked as Executive Vice President for Urban Expositions where she oversaw the team and portfolio of almost 35 events. Clarion Events bought Urban in 2016 and Courtney continued to help build the division of Clarion. Muller is recognized for building strong relationships with association partners and customers. Over her career she has worked with The American Booksellers Association, The American Gaming Association, The Vision Council, The New York State Restaurant Association and the National Indian Gaming Association and the National Grocer's Association to name a few. Courtney's creative approaches to growing business are exemplified by her strong leadership and team building skills. Courtney is a graduate of the University of North Carolina at Chapel Hill. She enjoys gardening and cooking and adores the natural beauty of her island home in North Carolina. She and her husband and dog live on the Topsail Island Sound and only steps from the beach! They have three grown children and three grandsons.

About Manifest: The Future of Logistics

The world of logistics is changing faster than ever. Technology advances plus rapidly changing consumer behavior has already dramatically changed how business gets done. Manifest will provide a focused look at what's to come across the spectrum of LogisticsTech and which companies and technologies are transforming the way goods circumnavigate the globe. Manifest will help you forge new relationships, new alliances, and foster new strategies that help move your business forward and avoid falling into the traditional mindset.

About Connectiv

Connectiv is a live events studio that for the past decade has dedicated itself to creating industry leading gatherings. Our passion and our expertise is owning and operating at scale, vertical-specific conferences. The events we have created attract more than 15,000 people each year and touch on global industries impacting people's daily lives.

Key Takeaways: Highlights from Manifest 2023 Courtney is currently the President of Manifest, a new generation event with logistics technology at the center. She leads the Manifest team and drives all strategic partnerships for the event. In the podcast, Courtney and Joe discuss the highlights of Manifest 2023 --- and there were a lot of highlights. Courtney also shared plans for Manifest 2024, which is going to be even more epic that Manifest 2023. Register early and save big: Manifest Registration Manifest Vegas brings together the most comprehensive ecosystem of innovation and transformation in supply chain and logistics. Manifest: The Future of Logistics is February 5th – 7th, 2024 in Las Vegas Manifest is the premiere gathering of industry leaders, innovators, and investors in a showcase of the cutting edge of Logistics and Supply Chain. Get unprecedented access to the people and technologies changing the way the world moves. Register now for Manifest 2024 and save big: Manifest Registration Larn More About Highlights from Manifest 2023

Courtney on LinkedIn

Connectiv on LinkedIn

Connectiv

Manifest

End to End Supply Chain Disruption with Pam Simon

Key Takeaways from Manifest with Pam Simon

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Nathan Lugo-Montanez and Joe Lynch discuss 3 reasons to outsource fulfillment. the empty container marketplace. Nathan is the EVP of Strategy and Transformation at STACI-US, a leading provider of supply chain end-to-end solutions.

About Nathan Lugo-Montanez

Nathan Lugo-Montanez is a turnaround executive with over 15 years of experience in supply chain and business operations. Throughout his career, he has specialized in turnaround and expansion projects for a wide range of industries from startups to Fortune 100 companies. In addition to his work, Nathan is a former US Army Ranger having served for over a decade with several tours in Bosnia, Iraq, and Afghanistan. He is deeply involved in numerous veteran's charities and mentors young aspiring business leaders through the Future Business Leaders of America program. Nathan is currently pursuing his doctorate in business administration with a concentration in strategy and innovation at Columbia International University and has Masters Degrees in Business and Public Administration. He is a sought-after speaker and have presented at NRF, eRetail West, and TEDx. Currently, Nathan is the EVP of Strategy and Transformation at STACI-US, where he works with the executive leadership team to develop and implement the overall strategy for STACI's business, including identifying growth opportunities, optimizing service offerings, and enhancing customer value proposition.

About STACI-US

STACI-US is a dynamic and innovative logistics network headquartered in Jersey City, NJ, specializing in technology driven omni-channel distribution solutions and consulting services. The company has an impressive track record of delivering cutting-edge 3PL solutions that help businesses of all sizes to optimize their supply chain and e-commerce operations, reduce costs, and increase profitability. With a team of experienced and highly skilled professionals, STACI-US has established itself as a trusted partner for businesses looking to stay ahead of the curve in today's rapidly evolving supply chain landscape. STACI US has recently acquired Amware Fufillment bringing together STACI's expertise in logistics and supply chain management with Amware's exceptional warehousing and fulfillment services across 18 locations throughout the US.

Key Takeaways: 3 Reasons to Outsource Fulfillment Nathan Lugo-Montanez is the EVP of Strategy and Transformation at STACI-US, a leading provider of supply chain end-to-end solutions. In the podcast interview, Nathan and Joe discuss 3 reasons to outsource fulfillment. There are many reasons to outsource warehousing and fulfillment, but Nathan shared these: 1.) Economics (cost savings). 2.) Enables the brand to focus on their core competency. 3.) Ability to quickly scale fulfillment without investment, hiring, or hassle. 4) Technology - warehousing and fulfillment companies like STACI have invested in the technology and the expertise to leverage that technology. STACI-US support ecommerce, B2C, and B2B Clients across a diverse range of industries. STACI's services include multi-channel integrated fulfillment solutions (direct to customer, retail, and wholesale customers), kitting, complex packaging, logistics and warehousing. Staci Group Acquires Amware Fulfillment to create strong global fulfillment capability. The combined company now has 81 fulfillment centers across the U.S., France, Belgium, UK, Germany, Netherlands, Italy and Spain Learn More About 3 Reasons to Outsource Fulfillment

Nathan on LinkedIn

STACI-US on LinkedIn

STACI-US

Episode Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Kara Brown and Joe Lynch discuss lead gen for logistics. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.

About Kara Brown

Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company's 2009 IPO press release. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur's Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.

About LeadCoverage

LeadCoverage is a premier B2B marketing and PR firm dedicated to helping companies increase lead generation through targeted marketing strategies and media coverage. Their team of industry experts, Kara Brown and Will Haraway, specialize in supply chain and logistics services, offering lead gen services that include marketing and sales alignment, perfecting tech stacks, social and email conversions, SEO & PPC, and sales accountability. The LeadCoverage team take pride in their ability to align marketing efforts with sales goals while providing their clients with measurable results.

Key Takeaways: Lead Gen for Logistics with Kara Brown Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. In the podcast interview, Kara and Joe discuss lead gen for logistics, which is the specialty of Kara's company, LeadCoverage. Kara and her team at LeadCoverage have developed a proven approach to lead generation that is focused on measuring results and getting a positive return on investment (ROI). The LeadCoverage process in a nutshell: Share Good News – a robust content development process enables targeted PR and lead generation campaigns. Track Who's Interested - follow prospects from first buying signal through closed deal. Follow Up – the LeadCoverage team of virtual sales development reps make the first dial. Measurement - analytics and analysis delivered executive-ready. LeadCoverage has been recognized as one of the fastest-growing, privately owned companies in America by Inc. 5000. Learn More About Lead Gen for Logistics

Kara on LinkedIn

LeadCoverage on LinkedIn

LeadCoverage

Episode Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Ben Gordon and Joe Lynch discuss highlights from the BGSA Conference, an annual event designed to bring together top industry leaders from all segments of the supply chain and provides an intimate and candid setting where CEOs and leaders can privately network and explore ideas with their peers. Ben Gordon, is the Founder of Cambridge Capital (private equity), BGSA (advice), and the Ukraine Logistics Coalition (humanitarian aid)

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About Ben Gordon

Benjamin Gordon is the Founder and Managing Partner of Cambridge Capital. He draws on a career building, advising, and investing in supply chain companies. Benjamin has led investments in outstanding firms including XPO, Grand Junction, Bringg, Liftit, and others. As CEO of BGSA Holdings, Benjamin has spent his career investing in and helping to build supply chain and technology companies. Benjamin led the firm's efforts, advising on over $1 billion worth of supply chain transactions. Benjamin has worked with firms such as UPS, DHL, Kuehne & Nagel, Agility Logistics, NFI Logistics, GENCO, Nations Express, Raytrans, Echo Global, Dixie, Wilpak, and others. Prior to BGSA Holdings, Ben founded 3PLex, the Internet solution enabling third-party logistics companies to automate their business. Benjamin raised $28 million from blue-chip investors including Morgan Stanley, Goldman Sachs, BancBoston Ventures, CNF, and Ionian. 3PLex was then purchased by Maersk. Prior to 3PLex, Benjamin advised transportation and logistics clients at Mercer Management Consulting. Prior to Mercer, Benjamin worked in his family's transportation business, AMI, where he helped the company expand its logistics operations. Benjamin received a Master's in Business Administration from Harvard Business School and a Bachelor of Arts degree from Yale College.

About Cambridge Capital

Cambridge Capital is a private equity firm investing in the applied supply chain. The firm provides private equity to finance the expansion, recapitalization or acquisition of growth companies in our sectors. Our philosophy is to invest in companies where our operating expertise and in-depth supply chain knowledge can help our portfolio companies achieve outstanding value. Cambridge Capital was founded in 2009 as the investment affiliate of BG Strategic Advisors (www.bgsa.com), the advisor of choice for a large, growing number of supply chain CEOs. Cambridge Capital leverages BGSA's unique approach to strategy-led investment banking for the supply chain. BGSA is known for its work helping companies achieve outsized returns via targeted acquisitions and premium sales processes, and has worked with category leaders such as UPS, DHL, Agility Logistics, New Breed, NFI, Genco, Nations Express, Raytrans, and others. Our relationship with BGSA gives us deep market expertise, access to outstanding deal flow and people flow, transactional capabilities, additional resources, and a powerful core competency in the supply chain sector. The Partners and Advisory Board members of Cambridge Capital have diverse backgrounds with complementary technical, operating, and financial expertise. The Cambridge Capital team has spent their careers building, growing, and advising outstanding companies in the supply chain sector. They include former leaders of UPS Logistics, Ryder Logistics, ATC Logistics, APL Logistics, Kuehne + Nagel, and other globally recognized firms. Cambridge Capital's professionals know what it takes to build great companies.

Key Takeaways: Highlights from the BGSA Conference Ben Gordon is the Founder of Cambridge Capital (private equity), BGSA (advice), and the Ukraine Logistics Coalition (humanitarian aid). In the podcast interview, Ben and Joe discuss highlights from the BGSA Conference. For the 17th year, Ben and his firm hosted the BGSA Holdings Supply Chain Conference at the Palm Beach Breakers hotel. The conference was held from January 19-21. The BGSA Conference is the industry's only CEO-level conference focused on all segments of the supply chain. Over 300 of the top CEOs in the logistics and supply chain space attended this year's conference to discuss technology, strategy and deals. BGSA Holdings specializes in providing strategy-led M&A advisory services for leading CEOs in the supply chain and technology sector. BGSA has a track record of executing over 50 deals for our clients, who rely on them for trusted and experienced transaction advice. Cambridge Capital is a private investment firm focused on investing in high-growth, tech-enabled supply chain companies, encompassing the logistics, transportation, distribution, and supply chain-related sectors. Learn More About Highlights from the BGSA Conference

Ben on LinkedIn

Ben on Twitter

Cambridge Capital on LinkedIn

Cambridge Capital

BGSA

BGSA Supply Chain Conference

BGSA 2023 Conference: Vlad Bilanovsky

BGSA 2023 Conference: Rick Murrell

Ukraine Logistics Coalition

Episode Sponsor: Greenscreens.ai

Greenscreens.ai's dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company's individual buy and sell behavior.

Episode Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Sean Bardon and Joe Lynch discuss the empty container marketplace. Sean is the Co-founder and COO at Qualle, The world's first empty container marketplace that connects exporters, importers, trucking companies, and steamship lines. Using Qualle's technology, supply chains run more effectively, more efficiently, and less greenhouse gases are released into the atmosphere.

About Sean Bardon

Sean Bardon is the Co-founder and COO at Qualle, The world's first empty container marketplace truckers actually use. Sean is a bilingual start-up veteran who's worked in China with the Beijing Silicon Valley Group, leading the logistical planning of multiple joint ventures. After gaining vital international experience in manufacturing and transpacific shipping, he took on a variety of roles back in the U.S. managing freight and drayage trucking operations for enterprise clients like Amazon, Samsung, and Apple. Sean earned a bachelor degrees in Chinese Studies and International Business at University at Albany, SUNY and completed post graduate studies in Chinese at Princeton and Beijing Normal University.

About Qualle

Since launching in May 2022, Qualle has quickly built up a substantial trucker base that spans from the LA and Long Beach ports to New York, New Jersey, Savannah, Houston, and Memphis ports. Truckers can use Qualle to manage and request street turns with multiple steamship lines at the click of a button. They can also access additional empty equipment or offer up their surplus equipment in a documented and secure place, the empty container marketplace. This saves them a lot of time and money running their operations. With this marketplace, Qualle has become the leading empty container management platform that connects truckers, exporters, importers, and steamship lines. The team at Qualle aim to streamline the traditionally fragmented drayage space by connecting and sharing more data between these stakeholders with the end goal of keeping containers moving.

Key Takeaways: The Empty Container Marketplace Sean Bardon is the Co-founder and COO at Qualle, The world's first empty container marketplace truckers actually use. In the podcast interview, Sean and Joe discuss the empty container marketplace and the importance of efficiency, visibility, and sustainability when moving shipping containers. Sean, the Qualle team, and major steamship lines have collaborated to develop an empty container marketplace powered by Qualle's technology. Shipping containers are the building blocks of the supply chain, yet we don't do a great job managing those containers. The poor management of containers drives extra costs, wasted time, empty miles for trucking companies, and excess pollution. By connecting the four major stakeholders in drayage, Qualle is helps to the container moving: Exporters gain access to more capacity and equipment. Steamship lines improve container velocity through flexible connected transactions. Trucking Companies are able secure the container equipment they need. Importers free up yard space and reduce their overall costs. Using Qualle's technology, supply chains run more effectively, more efficiently, and less greenhouse gases are released into the atmosphere. Learn More About The Empty Container Marketplace

Sean on LinkedIn

Qualle on LinkedIn

Qualle website

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mary Keough and Joe Lynch discuss 5 sales and marketing myths. Mary Keough is a Senior Strategist at Gorilla 76, a marketing company that works with midsized B2B American manufacturing companies selling complex products or services in long, consultative sales cycles.

About Mary Keough

Mary Keough is a Senior Strategist at Gorilla 76. After graduating from Northern Illinois University, Mary began her wild and crazy ride through technical writing to editing to marketing. She joined Gorilla after helping a leading water tech manufacturer earn leads by repositioning the B2B customer at the front of their strategy. In a digital world, Mary's proven approach helps industrial and manufacturing businesses stay ahead.

About Gorilla 76

Gorilla 76 helps B2B manufacturers grow through revenue-focused marketing programs. For more than a decade, Gorilla 76 has built expertise working with B2B companies throughout the manufacturing ecosystem. Gorilla 76's client portfolio includes OEMs, custom machine builders, contract manufacturers, robotics systems integrators and industry 4.0 tech companies.

Key Takeaways: 5 Sales and Marketing Myths Mary Keough is a Senior Marketing Strategist at Gorilla 76, a marketing company that works with midsized B2B American manufacturing companies ($10M to $200M) selling complex products or services in long, consultative sales cycles. In the podcast interview Mary and Joe discuss 5 sales and marketing myths Myth 1: Trade shows are always a good investment. Truth: Do the math and determine if the trade show or event provides a good return on investment (ROI). Myth 2: The email list that I bought will help us grow our email list and connect with prospective customers. Truth: Bought email lists will annoy prospective customers who don't know you and potentially cause your email server to be "flagged" which means all your company's emails may go to the junk folder. Myth 3: Print media and print first media is a good way to engage your market. Truth: Today's customers prefer digital first media and digital media is more cost effective – and digital assets can be tracked and measured. Myth 4: Email newsletters are a great way to sell prospective customers. Truth: Email newsletters can be a great tool for growing engagement and sales, but customers want useful and educational information, not a daily sales pitch from your company. Myth 5: Social media posts from the company will spur engagement. Truth: Social media posts from actual people perform much better than company social media posts. Gorilla 76 helps B2B manufacturers grow through revenue-focused marketing programs. Gorilla 76 uses a four-step framework that include: Road Map: Strategy and tactical plan to get from point A to point B. Go-to-Market Messaging Strategy: Customer interviews, written positioning language, documented content plan and campaign map. Essential Content: Most critical base of product/service, blog, video, case study, landing page and/or other content for use in campaigns. Campaigns: Ongoing campaign launch, management and reporting to both capture existing demand and create new demand. Learn More About 5 Sales and Marketing Myths

Mary on LinkedIn

Gorilla 76 on LinkedIn

Gorilla 76

Industrial Marketing Live

The Manufacturing Executive Podcast

The Manufacturing Marketer Podcast

A little more about who Gorilla 76 help and how

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Gary Nemmers, Martyn Verhaegen and Joe Lynch discuss digital freight forwarding – and the importance of a modern, data-driven logistics software platform to optimize every step of the freight forwarding process. Gary (CEO) and Martyn (CTO) are executive leadership at Magaya, the logistics software made for the modern freight forwarder.

About Gary Nemmers

A charismatic and visionary leader, Gary Nemmers brings his decades of industry experience in high-growth software to the Chief Executive Officer role at Magaya. Having most recently served as CEO and board member of IQMS Software, Gary previously held the role of COO at HighJump Software, Senior VP at Infor, and was the founder and CEO of DataTrend Information Systems, which provided ERP solutions to the JD Edward and PeopleSoft communities. His educational background includes a Bachelor of Behavioral Psychology from Northwestern University and an MBA from Kellogg School of Management.

About Martyn Verhaegen

Prior to his role as Chief Technology Officer, Martyn Verhaegen was the Founder and CEO of Qwyk, the digital forwarder solution that was acquired by Magaya in 2021. Before founding Qwyk, he served as lead for Corporate Account Technology at top global consolidator ECU Worldwide. Having joined ECU in 2007, Martyn operated in roles ranging from Operations to Systems and Technology to Sales. As a product owner, he was jointly responsible for the redesign and development of ECU's internal and externally facing operational systems. Martyn possesses not only extensive technical expertise, but deep knowledge of the logistics and freight forwarding industries and the vision to evolve the Magaya Digital Freight Platform as the industry continues to shift.

About Magaya

Magaya delivers a Digital Freight Platform that accelerates growth with flexible, interoperable, and modular cloud-based solutions designed to optimize and digitize logistics operations and customer experience. Whether used together as an integrated platform or independently, Magaya solutions enable businesses of all sizes to streamline complex and redundant processes, enhance the customer experience, optimize productivity, reduce costs, and grow revenue. Trusted by more than 2,300 businesses located across over 100 countries, the Magaya Digital Freight Platform sets the technology foundation for modern logistics management with solutions for shipping, warehousing, rate management, visibility, digital forwarding, compliance, CRM, and more. Visit magaya.com to learn more.

Key Takeaways: Digital Freight Forwarding Gary Nemmers is the CEO of Magaya, a modern, data-driven logistics software platform for freight forwarders, 3PLs, NVOCCs, and customs brokers. Martyn Verhaegen is the CTO of Magaya, the digital freight platform that enables freight forwarders and 3PLs to streamline their operations, better serve their customers, and grow profitably. In the podcast interview, Martyn, Gary, and Joe discuss digital freight forwarding and importance of using technology to reduce cost, streamline functions and stay competitive in the increasingly tech-centric logistics space. Freight forwarding is one of the most difficult services within the logistics industry. The nature of freight forwarding is much more complicated because there are so many companies involved in the process including, but not limited to the shipper, receiver, multiple trucking carriers in multiple countries, customs brokers, customs officials, steamship lines, warehousing companies, and the receiver. These stakeholders speak different languages, live in different countries, different time zones and are governed by different laws. Magaya logistics tech solutions include: Digital freight portal - a branded, interactive digital experience with all the functions of a digital forwarder in a single solution. Supply chain - all-in-one solution for modern logistics and supply chain management. Rate management - modernize and optimize your freight rate data and processes with a single control tower for searching and comparing rates, managing margins, filing tariffs, responding to RFQs, and preparing winning quotes. CRM - Integrated with Magaya Supply Chain, this time-saving logistics CRM solution eliminates redundancies and fosters collaboration across sales and operations teams with greater visibility, streamlined processes, and built-in business intelligence. Customs compliance - accelerate, streamline, and simplify your compliance workflows with a cloud-based, ACE-certified ABI software solution for customs brokers, FTZ or CFS operators, and self-filers. Magaya has been included on Inbound Logistics Top 100 Logistics IT Provider list in 2022. Learn More About Digital Freight Forwarding

Gary on LinkedIn

Martyn on LinkedIn

Magaya on LinkedIn

Magaya Website

Magaya Digital Freight Platform Brochure

Magaya Digital Freight Platform Video

Magaya Resource Library

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Chadd Olesen and Joe Lynch discuss the tech that automated 60 million shipments. That tech belongs to AVRL and Chadd is the Co-Founder and CEO. AVRL's Generation platform converts complex domain expertise into a rich, storied decision trees that can be cross-linked, aggregated across domains, and parsed by existing ERP, smart forms, mobile apps, and RPA.

About Chadd Olesen

Chadd Olesen is the Co-Founder and CEO of AVRL, an Austin-based automation company providing the supply chain and logistics architecture required to connect intricate systems and automate complex problems. Chadd and Co-Founder Nikolai Pereira started AVRL in 2017 and the company has grown so quickly that it is recognized as one of the fastest growing companies in America by Inc. magazine.

About AVRL

AVRL Generation is the world's most sophisticated platform for applying decision-making technology, while being manageable by your non-technical workforce. This platform uses decision trees in a way never seen before. With our proprietary technology, Generation allows users to convert their complex domain expertise into a rich, storied decision trees that can be cross-linked and aggregated across domains, allowing our users to reach their customers through rich APIs, sophisticated chatbots, automated content serving mechanisms and robotic process management.

Key Takeaways: The Tech that Automated 60 Million Shipments Chadd Olesen is the Co-Founder and CEO of AVRL, an Austin-based automation company providing the supply chain and logistics architecture required to connect intricate systems and automate complex problems. AVRL works with more than half of the top 100 3PLs, which is how they have been able to automate over 60 million shipments. 3PLs, carriers, and shippers come to AVRL to connect disparate systems (TMS, WMS, ERP, etc.) and automate processes. "Over the course of every year, we identify 18 companies to work with us to automate their processes." Copied from AVRL's website. Learn More About The Tech that Automated 60 Million Shipments

Chadd on LinkedIn

AVR on LinkedIn

Contact AVR

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube