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The MORE Show

The MORE Show

Justin Colby, Bleav, Justin Colby

MORE: Maximizing Opportunities in Real Estate is where powerful conversations and real education come together. Hosted by real estate expert Justin Colby, this podcast blends insightful discussions with experienced industry leaders alongside practical, easy-to-follow breakdowns of how real estate investing truly works. We host dedicated education episodes that go deep on all things multifamily, and why it’s one of the most powerful and scalable wealth-building vehicles available today. From how larger deals are accessed to how passive income is created, we show everyday investors, entrepreneurs, and professionals how to step into opportunities that once felt out of reach.

581 - 19 Years and 14 Exits in Multifamily | Eric Strom and Eric Nordstrom
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  • 581 - 19 Years and 14 Exits in Multifamily | Eric Strom and Eric Nordstrom

    Most multifamily investors are sitting on the sidelines right now wondering if the market is broken. Eric Strom and Eric Nordstrom think the opposite and they have 19 years of data to back it up. In this episode of The M.O.R.E. Show, Justin Colby sits down with the co founders of Iron Ridge Capital, two of the most experienced multifamily syndicators in the country, who paused acquisitions entirely from January 2022 to May 2025 because nothing made sense and are now actively buying again at significant discounts. They break down exactly what the multifamily market looks like right now from the inside, why disciplined operators who stayed patient are getting rewarded, and why the next 24 to 36 months could be one of the best buying windows in multifamily history.

    KEY TOPICS COVERED:

    — Why Iron Ridge Capital stopped buying for three years and what finally brought them back.

    — How to find and win distressed multifamily deals by staying disciplined on price and letting deals come back to you.

    —14 exits, 24.6% average annual return what the numbers actually look like over 19 years.

    — Why operations and weathering storms are the two keys to long-term multifamily success.

    — Where rents are heading in the next 12 to 24 months and why the B and C class space is the last to recover.

    — Why the next 24 to 36 months could bring a massive wave of capital back into multifamily real estate.

    ️ Key Moments

    00:00 — Two guests, one mission, winning in multifamily

    00:28 — Introducing Eric Strom & Eric Nordstrom

    00:52 — New acquisitio, how they got it at a discount

    01:57 — 19 years syndicating, how it started

    02:52 — Why they stopped buying from 2022 to 2025

    03:53 — Underwriting everything, buying nothing

    06:00 — Returns 7% to 10% cash on cash, 20%+ total

    07:00 — 14 exits, 24.6% average annual return

    10:00 — Two keys to multifamily success

    15:00 — Finding distressed deals, why round two wins

    20:00 — What the multifamily market looks like right now

    25:00 — B and C class rents, where they are heading

    29:00 — Why the next 24 to 36 months could be historic

    31:00 — Buy low sell high, delayed gratification wins

    32:45 — How to connect with Iron Ridge Capital

    Connect with Eric Strom & Eric Nordstrom:

    Website: ironridgecap.com

    About The M.O.R.E. Show

    The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

    Learn more: www.timeformore.com

    Invest with Elevest Capital: www.elevestcapital.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Mon, 2 Nov 2026 - 35min
  • 580 - $65 Million in Rentals and Not One Mortgage | Pat Grace

    Most real estate investors are building a portfolio the same way buy, rehab, refinance, and watch their equity get trapped behind the walls of a mortgage while they pay heavy front-loaded interest for years.

    Pat Grace built $65 million in rental properties across 200 single family assets doing it completely differently and he does not have a single traditional mortgage. In this episode of The M.O.R.E. Show, Justin Colby sits down with Pat Grace, who discovered a banking strategy used widely in Australia that is almost completely unknown in the United States, and used it to build one of the most liquid and flexible real estate portfolios you will find anywhere. Pat breaks down his BERLOCQ method a line of credit-based approach to real estate financing using simple interest instead of compounding amortized debt and why once you see it, you cannot unsee it.

    KEY TOPICS COVERED

    Why traditional mortgages trap your equity and cost you far more than most investors realize The BERLOCQ method explained using lines of credit instead of mortgages to build a rental portfolio How Pat built $65 million in real estate with $35 million in available line of credit and zero traditional debt Why simple interest lines of credit beat compounding amortized mortgages every single time How one investor saved over $1 million in interest just by switching to this strategy How to get started with lines of credit from your first $750K line to scaling across all 50 states

    ️ TIMESTAMPS

    00:00 — $65 million in rentals with zero mortgages the cold open

    00:30 — Introducing Pat Grace

    00:52 — What M.O.R.E. stands for and why this episode matters

    01:43 — How Pat learned this strategy in Australia

    02:07 — Why he left traditional mortgages behind

    03:10 — How he started just like everyone else

    04:30 — The problem with the BRRRR method most people miss

    06:00 — Explained lines of credit vs amortized mortgage debt

    12:00 — $35 million in available line of credit how Pat structures it

    18:00 — How to approach a bank and what to ask for

    25:00 — Unlocking trapped equity without a traditional refinance

    32:00 — Using lines of credit for new construction and beach houses

    38:00 — Protecting assets trusts, entities, and structure

    43:00 — Pat's calculator save over $1 million in interest

    44:00 — How to get started in all 50 states

    46:00 — How to reach Pat Grace and get his free calculator

    Connect with Pat Grace

    Facebook: Pat Grace (search and friend request mention Justin Colby or The M.O.R.E. Show)

    Free calculator, workbooks, and resources available DM Pat on Facebook to access

    About The M.O.R.E. Show

    The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

    Learn more: www.timeformore.com

    Invest with Elevest Capital: www.elevestcapital.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Tue, 13 Oct 2026 - 47min
  • 579 - He Lost Everything in 2008 and Built It All Back | Chris Prefontaine

    Most real estate investors think you need a bank, perfect credit, or a pile of cash to do deals. Chris Prefontaine has been proving that wrong for decades and he survived the 2008 crash to build one of the fastest growing real estate companies in America three years running on the Inc. 5000 list. In this episode of The M.O.R.E. Show, Justin Colby sits down with Chris Prefontaine, founder of Smart Real Estate Coach and author of the 3 Paydays book series, to break down exactly how creative financing and terms deals work in today's market, why subject-to and owner financing are some of the most powerful tools available to any investor right now, and why the most dangerous thing you can do is chase shiny objects instead of going deep on one strategy.

    KEY TOPICS COVERED:

    Creative financing explained, how to buy real estate without banks, cash, or credit Subject-to and owner financing deals, how they work and why sellers say yes The 3 Paydays model, how to get paid three times on every single deal Why Chris survived the 2008 crash when most investors did not and what he learned Shiny object syndrome: why chasing two rabbits means catching zero Why you should follow someone who has been through real market cycles, not just a bull run

    ️Key Moments

    00:00 — Foreclosure, the repo man, and starting over

    00:52 — Introducing Chris Prefontaine

    01:10 — Three years on the Inc. 5000 list

    01:43 — 82 active markets — real deals, not theory

    02:15 — The guru epidemic

    03:45 — How the coaching community works

    04:03 — Subject-to, owner financing & lease options explained

    07:00 — The 3 Paydays model

    12:00 — How to get sellers to say yes to creative terms

    18:00 — Creative financing in today's market

    22:00 — Shiny object syndrome & Chris's six laws

    23:43 — Chase two rabbits, catch zero

    24:22 — Follow someone who has the life you want

    25:00 — What success actually looks like after the scars

    26:06 — Free workshop & how to get the 3 Paydays book

    27:25 — Where to find Chris Prefontaine

    Connect with Chris Prefontaine:

    Website: smartrealestatecoach.com

    Book: 3 Paydays visit 3paydaysbooks.com/more for a free copy

    Free Workshop: smartrealestatecoach.com/masterclass

    About The M.O.R.E. Show:

    The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

    Learn more: www.timeformore.com

    Invest with Elevest Capital: www.elevestcapital.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Tue, 6 Oct 2026 - 27min
  • 578 - How to Reinvent Yourself When the Market Shifts | Brandon 'Rockstar' Rooks

    Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is stay loyal to a business model that has stopped working.

    KEY TOPICS COVERED:

    How Brandon built a $100 million land entitlement business working with the biggest national builders Why national builders don't want land on their balance sheets and how that creates opportunity What went wrong in Q4 2024 and why the land entitlement market shifted dramatically How Brandon is pivoting into private lending, note buying, and distressed debt Why it is okay to start over at 40 and why staying loyal to a broken business model is not The mindset of reinvention how to know when to pivot and how to do it without losing everything

    ️ Key Moments

    00:01 — Introduction: Brandon Rockstar Rooks returns to The M.O.R.E. Show

    00:32 — The Boardroom Mastermind what it is and how to get access

    01:11 — Lending is getting weird what Justin is seeing in the market right now

    01:31 — A decade of land entitlement capital raising how it started

    02:13 — Why 15% annualized returns became the minimum standard

    02:49 — How the land entitlement model works ground, permits, sell to builders

    03:16 — Why national builders don't want land on their balance sheets

    04:01 — First deal: $3M parcel in Charlotte NC 99 townhomes

    07:00 — How the $100M raise was built and what drove it

    15:00 — What changed in Q4 2024, when the market shifted

    20:00 — Pivoting into private lending, note buying, and distressed debt

    28:00 — How to know when your business model has stopped working

    33:00 — The Dan Martell post, it is okay to start over at 40

    37:00 — Round number three, reinventing again and why that is okay

    39:00 — Relationships, markets, and staying ready to pivot

    40:00 — How to connect with Brandon Rockstar Rooks

    Connect with Brandon Rockstar Rooks:

    Website - www.rockstarcapitalfund.com

    About The M.O.R.E. Show:

    The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

    Learn more: www.timeformore.com

    Invest with Elevest Capital: www.elevestcapital.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Tue, 29 Sep 2026 - 42min
  • 577 - Your Title Company Is Killing Your Deals, Here's Why | Ash Selle

    Most real estate investors have had a deal fall apart at the title company not because the deal was bad, but because the title company did not know how to handle it. In this episode of The M.O.R.E. Show, Justin Colby sits down with Ash Selle, founder of Phoenix Closing and a 25-year title and escrow veteran who has handled tens of thousands of transactions across 7 states. Ash Selle breaks down exactly how investor-friendly title works, how to close hairy and complicated deals that other title companies won't touch, what really happens inside a title company when your deal goes sideways, and why subject-to deals, double closings, probate, and foreclosure transactions require a specialist not a generalist.

    KEY TOPICS COVERED:

    What an investor-friendly title company actually does differently from a traditional one How to close subject-to deals, double closings, probate, and foreclosure transactions correctly Why buyers are backing out last minute right now — and what title companies are seeing on the front lines The biggest mistakes real estate investors make when working with title and escrow How to find and work with a title company that will fight to get your deal across the finish line What sellers in distress foreclosure, divorce, death, prison, need from a title team

    ️ Key Moments

    00:01 — Introduction: Ash Selle founder of Phoenix Closing

    00:23 — 25 years in title and escrow tens of thousands of transactions

    00:45 — Phoenix Closing explained investor-friendly title in 7 states

    01:00 — How to reach Ash Selle: phoenixclosing.co and (612) 248-6108

    01:45 — What is happening in the real estate market right now from the title side

    02:08 — Why buyers are backing out last minute and getting cold feet

    03:47 — Distressed sellers: foreclosure, divorce, prison, probate, and death

    04:09 — Interest rates why nobody on the front lines is complaining about them

    07:00 — Subject-to deals explained and how to close them correctly

    12:00 — Double closings what they are and how investor-friendly title handles them

    18:00 — Probate and estate sales what makes these transactions complicated

    22:00 — What title companies see that investors never know about

    26:00 — How to be a better investor when working with your title team

    29:07 — Ash Selle's advice: be kind title coordinators have multiple files

    29:40 — Where to find Ash Selle and Phoenix Closing

    Connect with Ash Selle:

    Website: phoenixclosing.co

    Phone: (612) 248-6108

    Facebook: Phoenix Closing


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Wed, 23 Sep 2026 - 30min
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