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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
- 131 - Scorecard for your Shopify Store
4/24/24 - Episode 131
Episode Summary
In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.SHOW LINKS
Adding GA4 Tracking to your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-storeGA4 Implementation Checklist - https://jadepuma.com/blogs/blog/ga4-implementation-checklist-for-shopify Google Looker Studio - https://lookerstudio.google.com/Shopify Weekly Scorecard Template - https://jadepuma.com/weekly-scorecardShopify Monthly Scorecard Template - https://jadepuma.com/monthly-scorecardHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutionsWed, 24 Apr 2024 - 130 - 5Xing a Shopify Store
4/10/24 - Episode 130
Episode Summary
In this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this.SHOW LINKS
Reptichip - https://reptichip.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store
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Leave a review - https://ratethispodcast.com/solutionsWed, 10 Apr 2024 - 129 - Event Strategies for Shopify Stores
3/27/24 - Episode 129
Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.SHOW LINKS
Klaviyo - https://jadepuma.com/klaivyo (Affiliate Link)Adding the Event to your Klaviyo form - https://www.youtube.com/watch?v=h4iveBpSt6ATRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events
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Leave a review - https://ratethispodcast.com/solutionsWed, 27 Mar 2024 - 128 - Making Your First Video
3/13/24 - Episode 128
The Video We Made - https://www.youtube.com/watch?v=kfTSHHiB-KEClipChamp video editting software - https://clipchamp.com/en/
Episode Summary
This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.
SHOW LINKSTRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video
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Leave a review - https://ratethispodcast.com/solutionsWed, 13 Mar 2024 - 127 - Building Your List Through Other Channels
2/28/24 - Episode 127
Shopify QR Code Generator - https://www.shopify.com/tools/qr-code-generator
Episode Summary
In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.
The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.
The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.
The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.
SHOW LINKSTRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels
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Leave a review - https://ratethispodcast.com/solutionsWed, 28 Feb 2024 - 126 - Video Content in eCommerce
2/14/24 - Episode 126
Episode Summary
This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.
TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerceHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutionsWed, 14 Feb 2024 - 125 - How Aggressive is your Marketing?
1/31/24 - Episode 125
Episode Summary
In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.
Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.
Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.
TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcastHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutionsWed, 31 Jan 2024 - 124 - Add This Page for SEO
1/17/24 - Episode 124
Episode Summary
This episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.
DISCOUNT CODE LINK
https://<your shop url>/discount/<your discount code>?redirect=/<your campaign / collection / product url >TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seo
Allbirds Example - https://www.allbirds.com/pages/truth-about-allbirds-coupons
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Leave a review - https://ratethispodcast.com/solutionsWed, 17 Jan 2024 - 123 - 47 Ideas for Post-Purchase eMail Flows
1/3/24 - Episode 123
Episode Summary
In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).
Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.
The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.
Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.
For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.
The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows
Klaviyo Sign-Up - https://jadepuma.com/klaviyo (affiliate link)
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Leave a review - https://ratethispodcast.com/solutionsWed, 03 Jan 2024 - 122 - Using AI in Customer Support
12/20/23 - Episode 122
ChatGPT - https://chat.openai.com/
Episode Summary:
This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.
The episode details a practical application where GPTs are used for customer support. By restricting the AI to a company's website, it can quickly provide relevant answers, enhancing the customer experience. This is particularly useful for smaller e-commerce brands that outsource their customer support, often resulting in slow and inadequate service due to lack of brand-specific knowledge. The GPTs can also be restricted to certain websites or incorporate uploaded files like product manuals for more precise information.
The process of setting up a GPT is explained through a step-by-step demonstration, showcasing how to create a customer support representative AI. The host emphasizes the importance of the AI's tone and the ability to tailor it to specific needs, such as being professional and empathetic for products related to recovery from injuries.
A limitation of the GPTs is mentioned: ChatGPT's query throttles, which restrict the number of queries. The quality of the GPT's responses depends on the quality of the content provided. The host advises regularly updating the website with new information from customer queries to ensure the GPT remains effective.
In conclusion, the host recommends using GPTs for brands on the paid plan of ChatGPT, emphasizing their ability to leverage existing content for accurate customer support responses.
TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support
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Leave a review - https://ratethispodcast.com/solutionsWed, 20 Dec 2023 - 121 - Color Palette for your Shopify Store
12/6/23 - Episode 121
Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity.Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors.Color Schemes: Discusses different color schemes such as triadic, tetradic, and monochromatic, highlighting their applications and effects on brand aesthetics.Emotions and Meanings of Colors: Describes how various colors evoke specific emotions and associations, influencing customer perception and brand messaging.Crafting a Color Palette: Offers a step-by-step guide on creating a brand's color palette, considering brand personality, target audience, and industry trends. It suggests using tools like ColorHexa for color selection and stresses the importance of a minimalist approach to color choices.Implementing the Color Palette: Covers practical aspects of applying the color palette to a Shopify store, including theme customization, notification settings, and consistency across customer-facing apps. It advises against frequent changes to maintain brand consistency and trust.
Key topics include:This episode provides a comprehensive understanding of how to effectively choose and implement a color palette to enhance a Shopify brand's identity and customer appeal.
ColorHexa - https://colorhexa.com Branding Crash Course - https://jadepuma.com/products/branding-crash-course
TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-121-creating-a-color-palette-for-your-shopify-brand
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Leave a review - https://ratethispodcast.com/solutionsWed, 06 Dec 2023 - 120 - Let's Review Some Black Friday Campaigns
11/22/23 - Episode 120
Avoiding pop-ups during sales events and instead focusing on the shopping experience.Creating a sense of urgency and indicating the end date of sales to motivate customers.Including holiday theming and messaging to enhance the festive atmosphere.Improving site navigation and product filtering options for better user experience.Clearly indicating sale items and discounts to avoid customer confusion.
This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.
He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly ushering customers into the shopping experience. Scott notes that while the site he examines has good merchandising elements, such as a gift guide, it lacks a holiday theme and urgency in its Black Friday sales messaging.
Next, he looks at stores appearing in Google shopping ads and finds that many do not mention Black Friday in their product descriptions. He suggests that they could improve by being more specific about their sales and adding thematic elements to create a festive atmosphere.
Scott also reviews organic search results for Shopify stores, noting the difficulty for these stores to rank high on Google. He finds that these stores generally lack filters and sorting options, which could help customers find the best deals or products more easily.
Throughout the episode, Scott offers constructive criticism and suggestions for improvement, such as:He concludes by expressing surprise at the general lack of optimization in the Black Friday campaigns of the Shopify stores he reviewed, suggesting that there is significant room for improvement in their online marketing strategies.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-120-lets-review-some-black-friday-campaigns
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Leave a review - https://ratethispodcast.com/solutionsWed, 22 Nov 2023 - 119 - Shopify Product Recommendations Done Right
11/8/23 - Episode 119
Chama Valley Meat Co - https://chamavalleymeatco.com/ OrthoBracing - https://orthobracing.com/ The Game Steward - https://www.thegamesteward.com/ Youth & Earth - https://youthandearth.com/
The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-right
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Leave a review - https://ratethispodcast.com/solutionsWed, 08 Nov 2023 - 118 - AI Images in your Shopify Store
10/25/23 - Episode 118
ChatGPT - https://chat.openai.com/ PhotoShop - https://www.adobe.com/products/photoshop
Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.
Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.
Recent Advancements: He notes recent improvements in graphics and image generation from AI.
Tools for AI Image Generation: Scott covers two main tools:
Dolly three from Openai: This tool allows users to create specifications for image generation. It's now integrated with Chat GPT, making image generation even easier.
Adobe Photoshop: Adobe has incorporated AI tools into its suite, enhancing graphic design capabilities.
Practical Use Cases: Scott provides several examples of how he uses these tools in his agency:
Creating graphics for podcast episodes.
Generating images for specific client needs, such as campers by a campfire or a snake on coconut substrate.
Producing images for e-commerce, like store owners in front of their shops or families during Easter.
Challenges with AI Image Generation: While AI can produce impressive results, it's not always perfect. Scott mentions instances where the AI didn't follow specific instructions or produced images that were slightly off in terms of realism or context.
Conclusion: Scott concludes by highlighting the potential of AI in image generation, especially for e-commerce. However, he also emphasizes the need for human intervention to ensure the images align with specific requirements.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store
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Leave a review - https://ratethispodcast.com/solutionsWed, 25 Oct 2023 - 117 - Bundles in Your Shopify Store
10/11/23 - Episode 117
Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to bundling, the Shopify Bundles app is worth considering. It's essential to focus on customer needs and use personas to design impactful bundles.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-117-bundles-in-your-shopify-store
Shopify Bundles App - https://apps.shopify.com/shopify-bundles
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Leave a review - https://ratethispodcast.com/solutionsWed, 11 Oct 2023 - 116 - Dynamic Sources in Your Shopify Store
9/27/23 - Episode 116
Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Scott also mentions some limitations, like not every theme setting having a dynamic source and the need for code edits in certain scenarios. He encourages listeners to explore dynamic sources to simplify store maintenance, despite the learning curve involved.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-116-structured-data-and-templates
Chama Valley Meat Co - https://chamavalleymeatco.com/ ChargeTech - https://chargetech.com/ Shopify Dynamic Sources Documentation - https://shopify.dev/docs/themes/architecture/settings/dynamic-sources
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Leave a review - https://ratethispodcast.com/solutionsWed, 27 Sep 2023 - 115 - Easy Yet Powerful Filters
9/13/23 - Episode 115
Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.
Overview:Tools Needed:
- Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.
Steps to Implement Filters:
1. Define Your Taxonomy:
Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).2. Use Metafields:
Go to Shopify settings and then to custom data to define metafields.Metafields can be set to have a dropdown menu of options, ensuring consistency.3. Enable Faceted Filtering in Theme:
Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.4. Set Up Filters in Search and Discovery App:
Use the metafield values you've defined to set up filters.5. Automate with Shopify Flow:
Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").6. Use Metafields in Collections:
You can now also create collections based on metafield values, ensuring consistency across your store.Additional Tips:
The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.
Get a Store Audit - https://jadepuma.com/products/shopify-store-audit Shopify Flow - https://apps.shopify.com/flow Shopify Search & Discovery - https://apps.shopify.com/search-and-discovery
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-store
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Leave a review - https://ratethispodcast.com/solutionsWed, 13 Sep 2023 - 114 - Digital Creators
8/30/23 - Episode 114
The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators
Get a Store Audit - https://jadepuma.com/products/shopify-store-audit Jaimie's Website - https://jaimieleeugc.com/
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Leave a review - https://ratethispodcast.com/solutionsWed, 30 Aug 2023 - 113 - Trademarks for Your Brand
8/16/23 - Episode 113
The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:- Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand
Get a Store Audit - https://jadepuma.com/products/shopify-store-auditElizabeth's Website - https://www.elizabethpottsweinstein.com/ Elizabeth's YouTube - https://www.youtube.com/@ElizabethPW USPTO - https://www.uspto.gov/ Trademarkia - https://www.trademarkia.com/
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Leave a review - https://ratethispodcast.com/solutionsWed, 16 Aug 2023 - 112 - Help Your Customers Make Decisions
8/2/23 - Episode 112
Fine Linen and Bath - https://flandb.com/ OrthoBracing - https://orthobracing.com/
In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisions
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Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 02 Aug 2023 - 111 - Telling Your Brand's Story
7/19/23 - Episode 111
allbirds - https://www.allbirds.com/pages/our-story Asphalte - https://www.asphalte.com/en-us/h/pages/aboutblendjet - https://blendjet.com/our-story chubbies - https://www.chubbiesshorts.com/pages/about-us Grub Club - https://mygrubclub.com/pages/about-us Knix - https://knix.com/about-us New Era Cap - https://www.neweracap.com/pages/our-story PipCorn - https://www.pipsnacks.com/pages/our-story puravida - https://www.puravidabracelets.com/pages/story WP Standard - https://wpstandard.com/pages/about-us
In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard.
Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values.
Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-page
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Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 19 Jul 2023 - 110 - Mastering Your Klaviyo Welcome Series
7/5/23 - Episode 110
Klaviyo - https://jadepuma.com/klaviyo
Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.
FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series
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Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 05 Jul 2023 - 109 - Getting Started with Google Ads in your Shopify Store
6/21/23 - Episode 109.
BlueTuskr - https://www.bluetuskr.com/Andrew Maff - andrew@bluetuskr.com
In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr. Andrew explains how Shopify store owners can get started with Google advertising.
SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-store
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Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 21 Jun 2023 - 108 - Getting Started with eMail Campaigns for your Shopify Store
6/7/23 - Episode 108.
Klaviyo (affiliate link) - https://jadepuma.com/klaviyo Creating a Marketing Calendar for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-37-create-a-marketing-calendar-for-your-shopify-storeReptiChip landing page - https://reptichip.com/pages/reptichete-giveawayNational Yo-Yo Day Landing Page - https://www.yo-yo.com/yoyoday
In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.
Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and relevant content.
Campaigns are one-time send emails used for newsletters, sales promotions, and broad communication. These emails are not based on specific customer actions but can be tailored to specific segments of the email list based on criteria like purchase history or geography.
Austin advises stores to first focus on flows due to their automated nature. However, he emphasizes the importance of campaigns, noting that they can account for half of the email revenue in a mature Klaviyo implementation.
He also details the process of setting up an email campaign using the example of a "Free Gift with Purchase" promotion, illustrating how this can be more economically beneficial for a store than a traditional percentage-off discount.
The podcast covers everything from selecting the free gift and calculating potential profit margins, to establishing campaign timelines, creating landing pages and setting up on-site promotions. It also provides detailed instructions on how to use Shopify's automatic discounts and the best practices for creating and scheduling campaign emails in Klaviyo.
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 07 Jun 2023 - 107 - Consult with ClubTech Golf
5/24/23 - Episode 107.
ClubTech Golf - https://clubtechgolf.com.au/ Boost Product Search and Discovery App (affiliate link) - https://boostcommerce.net/?utm_source=jadepumaFlex Theme (affiliate link) - use coupon code 'AUSTIN10'
In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.
SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golf
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 24 May 2023 - 106 - Shopify Email Branding: Elevating Customer Experience
5/10/23 - Episode 106.
In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.
The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.
The process of customizing email notifications involves four steps:- Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.
In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.
Sign-up with Klaviyo - https://www.klaviyo.com/partners/signup?utm_source=0010V00002PzS9BQAV&%3Butm_medium=partner - affiliate linkShopify Notification Variables - https://help.shopify.com/en/manual/orders/notifications/email-variables
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 10 May 2023 - 105 - Images in Your Shopify Store
4/26/23 - Episode 105.
Video in Your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-39-video-in-your-shopify-storeFlex Theme (affiliate link) - use coupon code 'AUSTIN10'
In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.
Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.
Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-store
SHOW LINKSSOFTWARE
Adobe Creative Cloud - https://www.adobe.com/creativecloud/plans.htmlGIMP - https://www.gimp.org/downloads/BIMP - https://alessandrofrancesconi.it/projects/bimp/ Inkscape - https://inkscape.org/release/ Canva - https://www.canva.com/HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 26 Apr 2023 - 104 - Should You Upgrade to Shopify Plus
4/12/23 - Episode 104. In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.
Shopify Plan Calculator - https://jadepuma.com/blogs/blog/shopify-plan-calculator
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 12 Apr 2023 - 103 - Harness the Power of ChatGPT for Your Shopify Store
3/29/23 - Episode 103. In this episode, I talk about the rapidly exploding developments happening in AI. I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.
ChatGPT - https://chat.openai.com/Previous ChatGPT Podcast Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-storeBlog Article - https://orthobracing.com/blogs/resources/best-hinged-knee-brace
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 29 Mar 2023 - 102 - Google Analytics 4 and Shopify
3/15/23 - Episode 10. In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.
Google Analytics - https://analytics.google.com/Getting started with Google Analytics - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-16-getting-shopify-data-from-google-analyticsGoogle Merchant and other Google accounts - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationWed, 15 Mar 2023 - 101 - Wholesale in your Shopify Store
3/1/23 - Episode 101. In this episode, I explain the best practices for building a wholesale store in Shopify.
Bold Custom Pricing app (affiliate link)Hulk Form Builder (affiliate link)Flex Theme (affiliate link) - use coupon code 'AUSTIN10'Restricting Access in your Shopify Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store Reorder Button on the Account Page - https://www.mojoin.com/shopify-add-buy-again-button/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-store
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceWed, 01 Mar 2023 - 100 - Review of Shopify Improvements
2/15/23 - Episode 100. In this episode, I review the recent product improvements made by Shopify to the platform.
Shopify Changelog - https://changelog.shopify.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopify
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceWed, 15 Feb 2023 - 99 - Review of Some Shopify Stores
2/1/23 - Episode 99. In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.
My Face Socks - https://www.myfacesocks.com/products/custom-face-socks-colorful-6 Friendship Lamps - https://www.friendlamps.com/products/friendship-lampTrending Custom - https://trendingcustom.com/products/walking-fluffy-cats-good-morning-cat-human-servant-personalized-pillow-insert-included
VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceWed, 01 Feb 2023 - 98 - Review of the Flex Theme for Shopify Stores
1/18/23 - Episode 98. In this episode, I give an updated review of my favorite Shopify theme, Flex.
Gallery of Flex theme examples - https://jadepuma.com/pages/gallery-of-flex-theme-examples-of-shopify-storeFlex Custom Sections and Tutorials - https://jadepuma.com/blogs/shopify-tutorials Flex Theme (affiliate link) - use coupon code 'AUSTIN10'
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-stores
SHOW LINKSHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceWed, 18 Jan 2023 - 97 - Your First Facebook Ad Campaign
1/4/23 - Episode 97. In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.
Optily - https://www.optily.com
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-store
SHOW LINKSWed, 04 Jan 2023 - 96 - How to Kickstart Creating Copy for your Shopify Store
12/21/22 - Episode 96. In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.
Open AI Chat Tool - https://chat.openai.com/Example Product Copy - https://www.macarooz.com/products/best-sellers-collection-1
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store
SHOW LINKSWed, 21 Dec 2022 - 95 - A/B Testing in your Shopify Store - Part 2
12/7/22 - Episode 95. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.
Test Triggers - https://testtriggers.com/Josh Frank on Twitter - https://twitter.com/joshfrankMicrosoft Clarity - https://clarity.microsoft.comHotjar - https://www.hotjar.com/integrations/shopifyCXL Conversion Calculator - https://cxl.com/ab-test-calculator/Playbook UX - https://www.playbookux.comFlex Theme - https://jadepuma.com/flex use code 'AUSTIN10' on checkout to save moneyMedthusiast - https://medthusiast.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2
Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store
SHOW LINKSWed, 07 Dec 2022 - 94 - A/B Testing in your Shopify Store - Part 1
11/23/22 - Episode 94. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.
Test Triggers - https://testtriggers.com/Josh Frank on Twitter - https://twitter.com/joshfrankMicrosoft Clarity - https://clarity.microsoft.comHotjar - https://www.hotjar.com/integrations/shopifyCXL Conversion Calculator - https://cxl.com/ab-test-calculator/Playbook UX - https://www.playbookux.comFlex Theme - https://jadepuma.com/flex use code 'AUSTIN10' on checkout to save moneyMedthusiast - https://medthusiast.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store
SHOW LINKSWed, 23 Nov 2022 - 93 - Gift Guides in your Shopify Store
11/05/22 - Episode 93. In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic.
EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-storeSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store
Fully Involved Stitching - https://fullyinvolvedstitching.com/People's Choice Beef Jerky - https://peopleschoicebeefjerky.com/ Titan Survival - https://www.titansurvival.com/ Groovy Guy Gifts - https://www.groovyguygifts.com/
SHOW LINKSWed, 09 Nov 2022 - 92 - The Hardware Setup for your Shopify Store
10/26/22 - Episode 92. In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-store
Why Multitasking Doesn’t Work - https://health.clevelandclinic.org/science-clear-multitasking-doesnt-work Apply for Free Consult Episode - https://jadepuma.com/pages/podcast-consult-application
SHOW LINKSWed, 26 Oct 2022 - 91 - Community Building with Crazy for Ewe
10/12/22 - Episode 91. In this episode, I talk to Ellen Lewis from Crazy for Ewe. Ellen talks to us about how she builds community for her knitting business.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-ewe
Crazy for Ewe - https://www.crazyforewe.com/
SHOW LINKSWed, 12 Oct 2022 - 90 - Quality Checking Tools for your Shopify Store
09/24/22 - Episode 90. In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-store
Fine Linen and Bath - https://flandb.com/ Product Photo Tool - https://jadepuma.com/blogs/shopify-tutorials/flex-product-image-review-toolCollection Photo Tool - https://jadepuma.com/blogs/shopify-tutorials/collection-content-review-tool Article Image Tool - https://jadepuma.com/blogs/shopify-tutorials/article-image-review-tool-for-the-flex-theme
SHOW LINKSWed, 28 Sep 2022 - 89 - Shopify Riches in Motocross Niches with Ryno Power
09/14/22 - Episode 89. In this episode, I talk to Ryan McCarthy. He's the CEO of Ryno Power, a nutritional supplement brand that has grown to 7 figures by focussing the marketing on niche audiences.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-89-shopify-riches-in-motocross-niches-with-ryno-power
Ryno Power - https://rynopower.com/
SHOW LINKSWed, 14 Sep 2022 - 88 - Successful Shopify SEO with OrthoBracing
08/31/22 - Episode 88. In this episode, I talk to Jordan Hitchens who has built a 7-figure Shopify store using SEO as the traffic source.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-88-shopify-seo-with-orthobracing
OrthoBracing - https://orthobracing.comSubfolder Agency - https://www.subfolder.agencySEM Rush - https://www.semrush.comGoogle Search Console - https://search.google.comSimon Sinek's 'The Infinite Game' - https://www.youtube.com/watch?v=QFpVVm7AnKI
SHOW LINKSWed, 31 Aug 2022 - 87 - Successful Shopify SEO with eBike Generation
08/17/22 - Episode 87. In this episode, I talk to John Murphy who has built a 7-figure Shopify store using SEO as the traffic source.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-87-shopify-seo-with-ebike-generation
eBike Generation - https://ebikegeneration.com/ eCom SEO Formula Course - https://www.ecomseoformula.com/Use the code 'Solutions' to get 15% off the course
SHOW LINKSWed, 17 Aug 2022 - 86 - You Don't Need a Shopify App for That
08/03/22 - Episode 86. In this episode, I'll show the types of site improvements that can be done by editing the theme code instead of adding another Shopify app to your tech stack.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-86-you-dont-need-a-shopify-app-for-that
Authentic Vintage Posters - https://www.authenticvintageposters.comRyno Power - https://rynopower.comThe Game Steward - https://www.thegamesteward.comMulberry Park Silks - https://mulberryparksilks.comSugar Feather - https://sugarfeather.comAnimal House Fitness - https://animalhousefitness.comSpiral Light Candles - https://www.spirallightcandles.com
SHOW LINKSWed, 03 Aug 2022 - 85 - Migrating Your Store to Shopify
07/20/22 - Episode 85. In this episode, I'll show you how to migrate to Shopify from any other e-commerce platform.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-85-migrating-your-store-to-shopify
Episode 62 - Why Shopify in 2022 - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022Episode 68 - DNS Overview for Shopify Stores - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-storesCreating Shopify Collections Using the API - https://jadepuma.com/blogs/shopify-tutorials/how-to-bulk-create-shopify-collections-using-the-apiGoogle Analytics 404 Dashboard - https://analytics.google.com/analytics/gallery/#posts/search/%3F_.term%3Djadepuma%26_.start%3D0%26_.viewId%3DkdUlZA81QAyBmltkk22hXA/Cart2Cart - https://www.shopping-cart-migration.com/Matrixify - https://matrixify.app/
SHOW LINKSWed, 20 Jul 2022 - 84 - More Rich Product Content in Your Shopify Store
07/06/22 - Episode 84. In this episode, I'll show you more examples of stores that have rich content on their product pages. All of these stores are using newer, Online Store 2.0 themes.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store
Ryno Power - https://rynopower.com/collections/after/products/protein-premium-whey-powder Spiral Light Candle - https://www.spirallightcandles.com/collections/spiral-light-candles/products/peonyFitMyFoot - https://fitmyfoot.com/products/fitmyfoot-insoles-zirconNut Wizard - https://nutwizard.com/products/small-nut-wizard-wooden-handleElectric Bike Central - https://electricbikecentral.com/collections/in-stock-bikes/products/st3-low-step
EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store
SHOW LINKS
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 06 Jul 2022 - 83 - Ecommerce SEO with The Game Steward
6/22/22 - Episode 823. In this episode, I talk to Dan of The Game Steward, a Shopify store that has been very successful with its efforts on SEO. So you'll get actionable SEO best practices from a stare that has been very successful with SEO.
Google Search Console - https://search.google.com/search-console Google Merchant Account - https://www.google.com/intl/en_us/retail/solutions/merchant-center/ LD-JSON - https://apps.shopify.com/json-ld-for-seoCrush Pics - https://apps.shopify.com/crush-picsThe Game Steward - https://www.thegamesteward.com/
SHOW TRANSCRIPT -https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-83-ecommerce-seo-with-the-game-steward
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 22 Jun 2022 - 82 - Let's Review Some Shopify Stores
6/8/22 - Episode 82. In this episode, I review three, randomly picked Shopify stores.
Matador - https://matadorup.com/Groove Life - https://groovelife.com/Mint Julep Boutique - https://shopthemint.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 08 Jun 2022 - 81 - Best Practices for Online Store 2.0
5/15/22 - Episode 81. I've been working with Online Store 2.0 long enough now that I've developed some best practices that I'm going to share with you.
Flex Theme - https://jadepuma.com/flexAuthentic Vintage Posters - https://www.authenticvintageposters.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 25 May 2022 - 80 - Recent Improvements from Shopify
5/11/22 - Episode 80. Learn about all the improvements that Shopify has made to the platform in the last 9 months.
Shopify Change Log - https://changelog.shopify.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-80-recent-improvements-from-shopify
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 11 May 2022 - 79 - Outsourcing Help in your Shopify Store
4/27/22 - Episode 79. In this episode, Anita Mahaffey, founder of Cool-jams, explains how she grew her e-commerce business to 7 figures without hiring any full-time employees.
Cool-jams -https://www.cool-jams.com
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-79-outsourcing-in-your-shopify-store
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 27 Apr 2022 - 78 - Protect Yourself from Identity Theft
4/13/22 - Episode 78. This episode details my recent experience with identity theft and gives you some actionable steps that you can take to protect yourself.
Credit AgenciesEquifax - https://www.equifax.com TransUnion - https://www.transunion.comExperian - https://www.experian.comUSPS - https://reg.usps.com/portal/registerLastPass - https://www.lastpass.comFax.plus - https://www.fax.plus/Microsoft Lens for Android - https://play.google.com/store/apps/details?id=com.microsoft.office.officelensMicrosoft Lens for iOS - https://apps.apple.com/us/app/microsoft-lens-pdf-scanner/id975925059
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-78-protect-yourself-from-identity-theft
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 13 Apr 2022 - 77 - The Software Stack for your Shopify Store
3/30/22 - Episode 77. This episode explains the many other software systems that a Shopify store will use outside of Shopify to complete its software stack.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-77-the-software-stack-for-a-shopify-storeHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 30 Mar 2022 - 76 - Create Your First Brand Style Guidelines
3/16/22 - Episode 76. This episode explains how to create the first Brand Style Guidelines for your Shopify store. Theme code is also provided that you can use to document your guidelines.
JadePuma Brand Style Guidelines - https://jadepuma.com/pages/brand-guidelinesBrand Style Guidelines Section - https://jadepuma.com/blogs/shopify-tutorials/brand-guidelines-section-for-the-flex-theme
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-76-create-your-first-brand-style-guidelines
SHOW LINKSHELP THE PODCAST
Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 16 Mar 2022 - 75 - Consult with Delafield Quilt Company
3/2/22 - Episode 75. This episode is a consult with Delafield Quilt Company, a Shopify store out of Wisconsin that sells quilting supplies.
Delafield Quilt Company - https://delafieldquiltcompany.com/Temi transcription service - https://www.temi.com/ Bixby Chocolate - https://bixbychocolate.com/ Authentic Vintage Posters - https://www.authenticvintageposters.com/Grip Clean - https://www.gripclean.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-75-consult-with-delafield-quilt-company
SHOW LINKSHELP THE PODCAST
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 02 Mar 2022 - 74 - Consult with Bixby Chocolate
2/16/22 - Episode 74. This episode is a consult with Bixby Chocolate, a Shopify store out of Maine that makes and sells high-quality, great-tasting chocolate.
Bixby Chocolate - https://bixbychocolate.com/ Coupon Code - https://bixbychocolate.com/discount/solutions10
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-74-consult-with-bixby-chocolate
EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest
SHOW LINKSHELP THE PODCAST
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 16 Feb 2022 - 73 - Consult with Hest
2/2/22 - Episode 73. This episode is a consult with Hest, a Shopify store out of the Pacific Northwest that manufactures and sells beds and pillows for campers and outdoor adventurers.s.
Hest - https://hest.comBixby Chocolate - https://bixbychocolate.com/
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest
EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest
SHOW LINKSHELP THE PODCAST
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 02 Feb 2022 - 72 - Getting the Most Out of Klaviyo
Sign-up with Klaviyo - https://www.klaviyo.com/partner/signup?utm_source=0010V00002PzS9B&utm_medium=partner - affiliate linkOriginal Klaviyo podcast - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-32-review-of-the-klaviyo-email-app-for-shopify
SHOW LINKS
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 19 Jan 2022 - 71 - Consult with 4th Moon Toys1/5/22 - Episode 71. This episode is a consult with 4th Moon Toys, a Shopify store that sells vintage Star Wars toys. This business has the unique problem of limited inventory that is not easily replaced.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys
EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys
SHOW LINKS
4th Moon Toys - https://4thmoontoys.com/ The Game Steward - https://www.thegamesteward.com/ Authentic Vintage Posters - https://www.authenticvintageposters.com/ Bixby Chocolate - https://bixbychocolate.com/ Rita Okrent Collection - https://ritaokrent.com/Rogue Mechanic - https://www.mavicparts.com/HELP THE PODCAST
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutionsWed, 05 Jan 2022 - 70 - Rich Product Content in Your Shopify Store
12/22/21 - Episode 70. In this episode, I'll show you examples of stores that have rich content on their product pages.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationFraggleTribe - https://www.fraggletribe.com/collections/all-womens/products/aladiniaEML - https://www.shoppingeml.com/products/beach-backpackKleams - https://kleams.com/products/kleams-uvi-beamApex Chassis - https://apexchassis.com/collections/apex-chassis-parts/products/kit125-jeep-jl-steering-kit-pol-aluminumAuthentic Vintage Posters - https://www.authenticvintageposters.com/collections/cycling/products/sardegna-cycles-1930The Game Steward - https://www.thegamesteward.com/products/batman-the-dark-knight-returns-kickstarter-edition-board-gameActiveMendhttps://activmend.com/pages/rotator-cuff-testimonialhttps://activmend.com/pages/heal-faster-run-better
EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store
SHOW LINKS
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 22 Dec 2021 - 69 - Restricting Access in Your Shopify Store
12/8/21 - Episode 69. In this episode, I'll explain how you can grant or restrict access, depending on how you look at it, in your Shopify store. You can do this store-wide, page-by-page or with elements on a page.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationRestricting Access to the Whole Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store#storeRestricting Access to a Page - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store#pageRestricting Access to a Piece of Content on a Page - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store#content
SHOW LINKS
Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 08 Dec 2021 - 68 - DNS Overview for Shopify Stores
11/24/21 - Episode 68. In this episode, I'll give an overview of DNS. Learn all of the terms and steps to getting your DNS properly set up for your Shopify store.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 24 Nov 2021 - 67 - Let's Review Some Shopify Stores
11/10/21 - Episode 67. In this episode, I'll review three Shopify stores and let you know my impressions of them.
YouTube Viedo - https://www.youtube.com/watch?v=R0_nybyLpp0Ekster - https://www.ekster.comCoola - https://coola.comThe Beard Struggle - https://www.thebeardstruggle.com
SHOW LINKSSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-67-lets-review-some-shopify-stores
Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 10 Nov 2021 - 66 - How to Work with Customer Support
10/27/21 - Episode 66. In this episode, I'll cover my best practices when dealing with customer support.
Open Broadcaster Software (OBS) - https://obsproject.com/download Gyazo - https://gyazo.com
SHOW LINKSSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-66-how-to-work-with-customer-support
Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 27 Oct 2021 - 65 - Adding Buyer's Guides to your Shopify Store
10/13/21 - Episode 65. In this episode, I'll explain why I'm bullish on Buyer's Guide and give you some tips and tricks to get started on building your Buyer's Guide.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-65-adding-buyers-guides-to-your-shopify-store
Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 13 Oct 2021 - 64 - Your First Holiday Campaign
9/29/21 - Episode 64. In this episode, I'll help you create your first holiday campaign. I'll keep you focussed on the three essential pillars of a holiday campaign.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaign
Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 29 Sep 2021 - 63 - Google Tools for your Shopify Store
9/15/21 - Episode 63. In this episode, I go through many of the different Google tools and services that you will use with your Shopify store. I'll explain what each one is used for and give you guidance on how to connect them.
Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-storeSetting up Google Analytics for your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-28-setting-up-google-analytics-in-your-shopify-store Setting up Google My Business - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-14-step-1-of-seo-for-your-shopify-storeConnecting Google Search Console and Google Analytics - https://jadepuma.com/blogs/shopify-tutorials/connecting-google-search-console-and-google-analytics-for-your-shopify-storeGoogle Ads - https://www.youtube.com/playlist?list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfMGoogle Tag Manager - https://www.youtube.com/playlist?list=PL92pEp_0XVLpEse3d2i-zv034Vyi64gmF
SHOW LINKSSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store
Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 15 Sep 2021 - 62 - Why Shopify in 2021
9/1/21 - Episode 62. In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores.
Get Shopify - https://www.shopify.com/?ref=jadepuma&utm_source=podcast
SHOW LINKSSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022
Leave a review - https://ratethispodcast.com/solutions
HELP THE PODCASTWed, 01 Sep 2021 - 61 - Linear Shopping Experiences in Shopify Stores
8/18/21 - Episode 61. In this episode, I explain a concept that I call Linear Shopping Experiences. I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store.
Redirect Add to Cart Button - https://gist.github.com/svaustin66/faf84f162472dd5597908f6b5aff3177Custom Product Builder app - https://apps.shopify.com/customization-toolEditing theme code episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-34-edit-your-shopify-theme-code-for-the-first-timeBuild-a-Bed - https://mulberryparksilks.com/products/build-a-bed
SHOW LINKSSHOW TRANSCRIPT
Leave a review
HELP THE PODCASTWed, 18 Aug 2021 - 60 - John's Crazy Socks
8/4/21 - Episode 60. In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in. Hear how they got their mission-based business started and how they have grown their business.
John's Crazy SocksVideo of the Episode
SHOW LINKSSHOW TRANSCRIPT
Leave a review
HELP THE PODCASTWed, 04 Aug 2021 - 59 - Seasonal Products in your Shopify Store
7/21/21 - Episode 59. In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.
Definition of Seasonal ProductEpisode 37 - Create a Marketing Calendar for your Shopify StoreKlaviyo (affiliate link)
SHOW LINKSSHOW TRANSCRIPT
Leave a review
HELP THE PODCASTWed, 21 Jul 2021 - 58 - Shopify Unite 2021
7/7/21 - Episode 58. In this episode, I cover the recent announcements from Shopify at their Unite conference. I also give you my recommendations on how to factor them into your plans.
Unite Video from Shopify
SHOW LINKSSHOW TRANSCRIPT
Leave a review
HELP THE PODCASTWed, 07 Jul 2021 - 57 - WebP Images in your Shopify Store
6/23/21 - Episode 57. In this episode, I cover the WebP image format and how it is used in Shopify stores. Learn how different browsers get different images. And get my recommendations on how to pre-process your images before uploading them to your Shopify store.
Table of Test ResultsImage Test Shopify StoreWebP Browser SupportFlex Theme (affiliate link)
SHOW LINKSSHOW TRANSCRIPT
Leave a review
HELP THE PODCASTWed, 23 Jun 2021 - 56 - Fonts in your Shopify Store
6/9/21 - Episode 56. Learn about the differences between fonts. Get three strategies on how to pick the fonts for your new Shopify brand.
Display of all Shopify fontsMy recommended Shopify fontsOverlap of Klaviyo and Shopify fontsKlaviyo (affiliate link)
SHOW LINKSSHOW TRANSCRIPT
Leave a review
HELP THE PODCASTWed, 09 Jun 2021 - 55 - ALT Text in your Shopify Store
5/26/21 - Episode 55. In this episode, I cover ALT text in your Shopify store. What is ALT text? Why is it important? How to edit ALT text. And best practices.
Leave a review
SHOW TRANSCRIPT
HELP THE PODCASTWed, 26 May 2021 - 54 - TikTok Exploded My Shopify Business
5/12/21 - Episode 54. Learn how GripClean sold out all of their inventory by going viral on TikTok.
GripClean Shopify StoreGripClean on TikTokMy Favorite GripClean VideoGrant Cardone - Sell or Be Sold
SHOW LINKSWed, 12 May 2021 - 53 - Recent Improvements from Shopify
4/28/21 - Episode 53. Learn about all the improvements that Shopify has made to the platform in the last 6 months.
SHOW TRANSCRIPT AND NOTESWed, 28 Apr 2021 - 52 - SEO Link Building for your Shopify Store
4/14/21 - Episode 52. Learn that an effective SEO program needs to have a link-building strategy. And get 11 ideas to apply to your link-building strategy.
SEO Scorecard for Google AnalyticsEvolve SkateboardAverage Eskate ReviewsMoz Link ExplorerAhref Backlink Checker
Show LinksWed, 14 Apr 2021 - 51 - Ensuring Your Shopify Store is Responsive
3/31/21 - Episode 51. Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.
Google Analytics DashboardEpisode 43 - User Testing Your Shopify Store
Show LinksWed, 31 Mar 2021 - 50 - Messaging in your Shopify Store
3/17/21 - Episode 50. Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.
Google Analytics Setup
Show LinksWed, 17 Mar 2021 - 49 - Express Checkout in Your Shopify Store
3/3/21 - Episode 49. Learn about the nuances of express checkout for your Shopify store. And get my recommendations on how to best implement it in your store.
SHOW TRANSCRIPTWed, 03 Mar 2021 - 48 - Landing Pages for Your Shopify Store
2/17/21 - Episode 48. Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend.
Video of the PodcastCraft Hot Saucehttps://www.freakyferments.com/ https://customsauces.store/https://hillsidesauce.com/Toys for Active Toddlershttps://shop.thebrainpossible.com/https://www.exploratoriumstore.com/collections/holiday-gifts-for-kidsThe Ultimate Little Black Dress for Salehttps://www.trinaturk.com/collections/dresses?Color=BlackBest Men's Wallethttps://www.ridgewallet.com/collections/all-walletshttps://www.dangoproducts.com/collections/walletsUltra Lightweight Running Shoeshttps://yorkathleticsmfg.com/collections/footwearhttps://www.allbirds.com/pages/dasher-running-shoe
SHOW TRANSCRIPT
Show LinksWed, 17 Feb 2021 - 47 - Making a Maintainable Shopify Store
2/3/21 - Episode 47. Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.
Metafields App (affiliate link)Collection Template - small product photos
SHOW TRANSCRIPT
Show LinksWed, 03 Feb 2021 - 46 - Maintaining SEO Continuity in your Shopify Store
1/20/20 - Episode 46. Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.
404 Dashboard Report Marketing redirect example - https://jadepuma.com/podcastShopify Bulk 301 Chrome Extension Search Console podcast episode
SHOW TRANSCRIPT
Show LinksWed, 20 Jan 2021 - 45 - Setting Up and Using Search Console with your Shopify Store
1/6/20 - Episode 45. Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.
Page Performance EpisodeVideo on Connecting Google Analytics and Search ConsoleFlex Theme - provides great structured dataGoogle's Search Console
SHOW TRANSCRIPT
Show LinksWed, 06 Jan 2021 - 44 - Consult with Piano Gift IdeasWed, 23 Dec 2020
- 43 - User Testing Your Shopify Store
12/9/20 - Episode 43
Evolve Skateboards USAShopify Payments Test ModeChrome ToolsEdit this CookieFacebook Pixel HelperLoadify - Smart Image DownloaderGrammarlySee Mobile View in Chrome DesktopCollection Template for Image Size ReviewSetting Up Google Analytics in your Shopify Store
Here's a detailed checklist for you to follow when doing user testing on your Shopify store.
SHOW TRANSCRIPT
Show LinksWed, 09 Dec 2020 - 42 - A Conversation with Cattlemen's Coffee
11/25/20 - Episode 42
Cattlemen's Coffee
In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee. We discuss his new business and his experiences with Shopify.
SHOW TRANSCRIPT
Show LinksWed, 25 Nov 2020 - 41 - Let Your Customers Design Your Shopify Store
11/11/20 - Episode 41
In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.- Do small changes step by step. Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.Listen to what customers have to say about the changes.Each step should be informed by customer feedback.
This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.
Twyrl @ HomeBixby & Co.HotJarGoogle Analytics
SHOW TRANSCRIPT
Show LinksWed, 11 Nov 2020 - 40 - Recent Improvements from Shopify
10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months.
Shopify ChangeLog - https://changelog.shopify.com/Local Pickup - https://help.shopify.com/en/manual/sell-in-person/pos-classic/shopify-pos-from-admin/buy-online-pickup-in-storeTipping for online orders - https://help.shopify.com/en/manual/checkout-settings/tipsLocal delivery - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/local-methods/local-deliveryStorefront sign maker - https://www.shopify.com/tools/signage-makerDelivery routes in Shopify Local Delivery app - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/local-methods/local-delivery-appShop app - https://help.shopify.com/en/manual/apps/apps-by-shopify/shop-appGoogle Captcha v3 enabled - https://help.shopify.com/en/manual/online-store/os/preferences#enable-or-disable-recaptcha-v3-for-contact-formsSMS support in Shopify Chat - https://help.shopify.com/en/manual/ping/shopify-chat#sms-messaging-using-shopify-chatAutomated order lookup in Shopify Chat - https://help.shopify.com/en/manual/ping/shopify-chat#customer-experienceDuplicating products - https://changelog.shopify.com/help.shopify.com/manual/products/add-update-products#duplicate-a-productNew orders list - https://help.shopify.com/en/manual/orders/search-view-print-ordersGoogle shopping app has moved to a channel - https://help.shopify.com/manual/promoting-marketing/create-marketing/googleCan create or edit customers from the gift card issue page - https://help.shopify.com/en/manual/products/gift-card-products/issue-gift-cardProduct analytics on the product page - https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/product-analyticsShare checkout links from mobile - https://help.shopify.com/en/manual/orders/create-orders#share-checkout-link-on-mobile-appsImprovements to product camera on mobile - https://help.shopify.com/en/manual/products/product-media/
SHOW TRANSCRIPT
Show LinksWed, 28 Oct 2020 - 39 - Video in your Shopify Store
10/14/20 - In this episode, we'll cover videos in your Shopify store. What sort of videos to have. Ways to host videos. Tools to use. Best practices. And more.
Apply to have your store reviewed in an upcoming episodeToolsEmbed ResponsivelyHandbrakeOBSExample Videos Homepage Banner VideoMission Video - bottom of the pageAbout Video - bottom of the page
SHOW TRANSCRIPT
Show LinksHELP THE PODCAST
Leave a reviewWed, 14 Oct 2020 - 38 - Why You Should Ignore the Shopify Speed Score
9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.
Pingdom
SHOW TRANSCRIPT
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Leave a reviewWed, 30 Sep 2020 - 37 - Create a Marketing Calendar for your Shopify Store
9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.
Google TrendsList of HolidaysNational Day CalendarLululemon News
SHOW TRANSCRIPT
SHOW LINKSHELP THE PODCAST
Leave a reviewWed, 16 Sep 2020 - 36 - Setting up Shipping in Your Shopify Store
9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.
Recommended Shopify AppsBoxifyAdvanced Shipping RulesReferenced Podcast EpisodesEpisode 8 - Wholesale in Your Shopify StoreEpisode 24 - Pick a Shopify Plan
SHOW TRANSCRIPT
SHOW LINKSHELP THE PODCAST
Leave a reviewWed, 02 Sep 2020 - 35 - Enhanced Collection Descriptions
8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages. This episode is a bit technical.
Code for Split MethodShow More / Less SolutionShopify Cheat SheetChrome Developer Tools VideosShort VideoLong VideoShopify ForumsHiring a Shopify Expert podcast episode
SHOW TRANSCRIPT
SHOW LINKSHELP THE PODCAST
Leave a reviewWed, 19 Aug 2020 - 34 - Edit Your Shopify Theme Code for the First Time
8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.
Short Title Code for Collection PagesShopify Cheat SheetMetafields Guru App
SHOW TRANSCRIPT
SHOW LINKSHELP THE PODCAST
Leave a reviewWed, 05 Aug 2020 - 33 - Why I Recommend the Judge.me Reviews App
7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.
Judge.me Review AppShopifyStatus.comGoogle Structured Data Testing Tool
SHOW TRANSCRIPT
SHOW LINKSHELP THE PODCAST
Leave a reviewWed, 22 Jul 2020 - 32 - Review of Klaviyo eMail app for Shopify
7/8/20 - I'll explain why an email app is so important to your Shopify store. Then I'll explain why I recommend Klaviyo for your email app. And lastly, I'll go into some best practices on implementing Klaviyo.
Sign-up with Klaviyo - affiliate link
SHOW TRANSCRIPT
SHOW LINKSHELP THE PODCAST
Leave a reviewWed, 08 Jul 2020
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