The Social Media Millionaire™

I need to be honest about something that sounds terrible: I sometimes have to reality check myself when I'm disappointed we only did $100K in sales in a day. The goalpost keeps moving. By the time you hit what you desperately wanted six months ago, it doesn't feel like anything because you think you should've done it three months ago. This isn't a rich people problem. It's a human brain problem that happens at every level. Whether you're disappointed you only made $5K instead of $10K or $50K instead of $100K, the pattern is the same. Let's talk about it.

Hot take: If you can't hit seven figures organically, you have no business running ads. This isn't gatekeeping. This is protecting your bank account from an industry that profits when you fail. Ads don't make people buy. They just show your message to more people. And if your message doesn't convert the people already seeing it for free, paying to show that same broken message to more people is just expensive self-sabotage. In this episode, I'm breaking down what actually drives revenue, why the pay-to-play industry is one of the biggest scams in business, and how to know when you're actually ready to scale with paid traffic.

📱 HERE is the link to start your free content audit.

Start your free content audit → HERE

I can look at someone's content for 60 seconds and tell you exactly what objections they're getting on sales calls. "I need to think about it." "I've been burned before." "I can't afford it right now." What most people don't understand is that objection handling is not a sales problem. It's a marketing problem. When someone gets on a call with you and hits you with these objections, that didn't start on the call. That started with something missing in your content. In this episode, I'm walking you through exactly what I see when I'm auditing someone's content, the patterns that predict which objections they're getting, and how to fix it so people show up to calls pre-sold instead of full of doubt.

CLICK HERE to claim that free audit!

Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for each, how to identify where your funnel is bleeding money, and how to fix it. The data will tell you where to focus. Without it, you're just guessing.

→CLICK HERE to claim that free audit!

I made a $700,000 mistake. Six bad hires in one year. And after firing the sixth person, I had to ask myself: who's the common denominator here? Me. In this episode, I'm breaking down every hiring mistake I made so you don't have to. I'll walk you through when to hire, who to hire, how to hire, how to manage, and how to fire people. I'll give you the exact framework I use to decide when someone needs to go, when to hire a closer vs. a setter and what revenue justifies each, why most people don't need a new team member but a better system, how to give feedback without being "the bitch," the real revenue per employee you should be targeting, and why $50K-$100K months is too late to be hiring if you're strategic about it. Plus, I'll share the five-step framework I use before letting someone go, the order of hires that actually makes sense, and why being afraid to hold people accountable cost me over half a million dollars. Most of the time, you don't need a new team member. You need a cleaner system. I learned that the $700K way.

→ CLICK HERE to claim that free audit!

Your content isn't boring. It's just not activating dopamine. I had a client go from $12K to $80K+ months. What changed? Her content started triggering dopamine, and people became obsessed. They'd binge 10-15 posts in a row, watch all her story highlights, then apply, ready to buy. No objections. Just "when can we start?" In this episode, I'm breaking down the neuroscience of why your content doesn't convert, how to trigger dopamine through anticipation loops (not curiosity loops), and the micro-commitment ladder that primes people to buy before they ever talk to you. Plus, I'll walk you through real examples from my own content that generated $360K+ in applications, and show you exactly how to audit your content right now to see if it's activating dopamine or just educating without converting. The difference between content that gets views and content that gets buyers is dopamine. If people aren't binging your content and showing up to calls pre-sold, this episode is for you.

📱 HERE is the link to start your content audit.

In this episode, I'm breaking down why the coaches and course creators who blew up during COVID are quietly disappearing and what actually changed in the economy, the platforms, and buyer psychology that's killing businesses built in 2020. I'm walking you through why a follower isn't worth what it used to be, why you have to hit all 8 buying triggers now instead of just 2 or 3, how loss aversion and survival mode spending completely changed the game, and why the people who make it through this filter will absolutely dominate the next era. I'm also giving you the 8 question self audit to see if you're still operating like a Covidpreneur, breaking down who's dying versus who's thriving and why, and showing you exactly what needs to change in your content and business model if you want to survive what's coming next. If you built your business between 2020 and 2022 and it feels harder now than it did then, this episode will give you more clarity than the last year of trying to figure out what's broken.

✍🏻 HERE is the link for us to audit your content FREE.

In this episode, I'm breaking down the Authority Trifecta: the three questions your brain asks before deciding to buy from someone. I'm walking you through exactly how I used this framework to generate $5M in pipeline value this month, why one of my clients with less than 5K followers brought in $300K in leads from a single post, and what's actually missing from your content that's keeping people from seeing you as the obvious choice.

I'm also uncovering why people with massive followings are making pennies while others are closing high-ticket deals with a fraction of the audience, and how to audit your own content right now to see which of the three pieces you're missing. This episode will give you more clarity than the last six months of consuming marketing content.

✍🏻 HERE is the link to book your free content audit!

In this episode, I'm unpacking the 12 brand archetypes and really hitting home to why your content feels...off. Not every business should be a luxury brand; you're just making your life (and your marketing) so much harder than it needs to be. We'll be uncovering how this plays into the "identity" buying trigger and what needs to happen in the brain to get someone to buy.

✍🏻 HERE is the link to book your audit.

If you've been told the four buyer types are the blueprint to scaling your business, I need you to understand they're just one piece of a much larger puzzle - and treating them as the complete picture is probably why coaches who used to make $80K months are now struggling to hit $10K while people like Alex Hormozi break world records with launches that systematically move every brain through the three layers of decision-making using all eight buying triggers, not just the surface-level personality preferences most marketers mistake for actual neuroscience.

✍🏻 CLICK HERE to claim that free audit!

In this episode, I unpack exactly what content marketing looks like at $100K, $1M, and $10M annual revenue, and why the strategy that got you to six figures will actively sabotage your path to seven. I'll uncover the real symptoms keeping you stuck at each level (hint: it's almost never a "post more content" problem), walk you through our proprietary CONVERTS™ framework that's generated $323 million across 3,000+ clients, and hit home to why most social media marketing agencies are guessing while we're using data science and neuromarketing to engineer content that converts. Whether you're drowning in content creation at $100K, becoming the bottleneck at $1M, or trying to build authority at $10M+, I'll show you the exact patterns we've identified that separate businesses that scale from those that stay stuck. Plus, I pull back the curtain on how we produce 550+ pieces of strategic content per week for our clients and our own business, and why you shouldn't run ads until you hit seven figures.

✍🏻 Claim your free audit here!

In this episode, I'm unpacking the significance of founder-led content in today's marketing landscape. I'm uncovering the concept of identifying a 'villain' in your industry, which helps to create contrast and engage the audience's primal brain, the "Authority Trifecta", essential elements for building authority and connection with the audience. We also hit home to the importance of future pacing and emotional resonance in content creation, ultimately leading to a discussion on the eight triggers necessary for effective content that drives sales.

✍🏻 HERE is the link to claim your free content audit!

In this episode, I share my personal experiences with coaching and reflect on my journey from relying on coaches to becoming more independent in my business operations. I discuss the challenges of client retention, the gap between coaching expectations and reality, and the manipulative aspects of some marketing strategies. I emphasize the importance of self-trust and accountability in business decisions, learning from failures, and shifting focus from personal metrics to client success. Ultimately, I encourage listeners to critically evaluate their motivations for investing in coaching and prioritize actionable strategies over seeking approval from others.

HERE is the link to claim your audit ✍🏻

In this episode, we are auditing your content together. I'm uncovering all 8 triggers that need to be present in your content to get your audience to buy, and really unpacking why it feels like pulling teeth to get sales for people who are missing even one of these triggers in their content. I bet you get more from this episode than the last coach you spent $15k with.

HERE is the link to submit your IG for that audit ✍🏻

In this episode, I'm shedding some light on many of the unethical, ineffective, and unhelpful practices within my industry. We're getting really honest about some of the investments I've made that didn't pan out, red flags to be aware of when hiring for social media marketing support, and some of the values, practices, and standards we've set for our clients.

HERE is the link to submit your IG for the audit ✍🏻

In this episode, I'm unpacking how to go from $30,000 to $50,000 per month by shifting your content to a neuroscience-backed strategy. I'll be uncovering why people actually buy, what your audience's brain needs to hear to make a purchase decision, and what you should be discussing in your content to trigger that buying behavior.

HERE is the link for you to submit your IG for that audit! ✍🏻

THIS is where you can submit your info for a free audit ✍🏻

✍🏻 HERE is the link to have us audit your content FREE.

Want our team to audit your content for free? See if you qualify for a content diagnostic HERE!

Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smm

Unpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers

Want a Free GAP assessment on your Content? Go here: ⁠https://www.wearelaneymedia.com/podcast-smm

In this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead generation, highlighting the importance of organic content marketing and the drawbacks of formulaic, one-size-fits-all advice. Kenda explains the significance of understanding consumer psychology and buyer types to craft effective content and sales strategies. Additionally, they debunk myths about effortless sales processes and the over-reliance on advertising before mastering organic growth. Concluding with an emphasis on data-driven decision-making, Kenda aims to restore trust in coaching while empowering viewers to customize and implement effective marketing strategies confidently.

00:00 Introduction and Background

01:16 The Biggest Coaching Mistake

04:52 Lessons Learned and Moving Forward

06:36 Top Five Gaps in Coaching Programs

07:47 Effective Lead Generation Strategies

13:26 Understanding Buyer Psychology

25:00 Creating a Repeatable Sales Process

35:34 Avoiding Unsustainable Strategies

44:59 Final Thoughts and Advice

Want a Free GAP assessment on your content? Go here: https://www.wearelaneymedia.com/podcast-smm

Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model In this episode of the Social Media Millionaire Podcast, Kenda explains the common issue of engaging content that doesn't convert to sales. Discover how the 4A Scripting Model – Attract, Anchor, Activate, and Acquire – can help you reframe your content to connect deeply with your audience and boost conversions. Kenda dives into neuromarketing principles, the framing effect, and the specific needs of different buyer types to create impactful and binge-worthy content. Tune in to learn how to transform viewer attention into actionable sales and significantly improve your marketing strategy. 00:00 Introduction: The Content Conundrum 00:46 Leveraging Psychology and Neuromarketing 02:56 Understanding the Four Buyer Types 12:57 The 4A Scripting Model Explained 15:44 Implementing the 4A Scripting Model 20:22 Why the 4A Model Works 21:57 Conclusion and Next Steps

Want to Scale your Business? Go here: https://www.wearelaneymedia.com/podcast-smm Welcome to another episode of the Social Media Millionaire Podcast! Today, we're tackling the challenge of consistent posting with minimal sales. Discover the CONVERTS Framework, a proven system to transform content from mere likes and views into real sales across any industry. This episode delves into each step of the framework, supported by real client examples, and explains how business owners can audit and enhance their content effectively. Learn about the critical difference between symptoms and problems, how to overcome common objections, and how to speak directly to your audience's desires and pain points. Also, gain insights into neuromarketing and biopsychology to turn your content strategy around and achieve your revenue goals. Don't miss out on this invaluable guide to creating impactful content that converts! 00:00 Introduction to the Episode 00:34 The Converts Framework Overview 02:09 Client Success Story 03:32 Understanding Audience Connection 04:38 The Science Behind Buying Decisions 06:02 Addressing Symptoms vs. Problems 09:18 Overcoming Objections 11:35 Narrating Desires and Identifying Villains 13:59 Elevating Authority and Showcasing Results 15:12 Targeting All Buyer Types 18:05 Final Thoughts and Action Steps

Navigating Business Conflict: Strategic Counsel with Susanna Margison In this enlightening episode, Susanna Margison, a unique blend of lawyer and coach, delves into her innovative approach called 'strategic counsel.' She shares her experiences and methods for resolving conflicts before they escalate into legal battles, focusing on helping entrepreneurs manage both personal and business disputes. Susanna discusses the importance of humanistic approaches, setting the right tone in client interactions, and avoiding unnecessary litigation. The conversation covers practical advice on how to handle non-payment issues, client complaints, and the vital role of compassion in business relationships. Susanna also provides insights into dealing with online defamation and keeping a level head when facing social media backlash. Whether you're an entrepreneur facing conflict or someone interested in effective conflict resolution, this episode offers valuable strategies for maintaining integrity and positive client relationships. 00:00 Introduction to Susannah Margeson 00:54 Real-Life Olivia Pope: Strategic Counsel in Action 03:04 Reputation Management and Conflict Resolution 07:08 Navigating the Unregulated Online Space 11:11 Handling Non-Payment and Client Relationships 21:40 Legal Strategies and Conflict Resolution 32:05 Embracing a Collaboration Mindset 33:02 The Pitfalls of Insecurity in Business 34:14 Navigating Client Relationships with Confidence 35:24 The Power of Kindness in Legal Strategies 38:09 Handling Demand Letters and Legal Threats 40:05 Turning Mistakes into Opportunities 42:08 Dealing with Online Criticism 01:01:42 Final Thoughts and Where to Find More

Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate In this episode, Kenda dives into the rising concerns of the TikTok ban, political future, and business stability witnessed in January. Focusing on the sales gaps identified in the audience's marketing efforts, Kenda reveals her personal strategies that result in an impressive 85%+ close rate, achieved through organic marketing. Key areas of focus include the importance of building trust and connection before the sales call, understanding different buyer types, and tailoring sales pitches accordingly. Data tracking, effective training of sales teams, and creating a consistent message across all platforms are also discussed as critical components of a successful sales process. 00:00 Reflecting on January: Social Media and Business Concerns 00:47 Understanding the Sales Process Gap 01:09 Secrets to a High Close Rate 02:03 Building Trust and Connection in Sales 02:25 Sales Philosophy and Client Feedback 03:13 Unpacking Sales Philosophy and Framework 03:36 Industry Close Rates and Unique Marketing Strategies 04:42 Personalizing the Sales Experience 05:02 Common Sales Challenges and Overcoming Objections 05:58 Shifting the Focus of Sales Calls 06:49 The Comprehensive Sales Process 08:00 Training and Isolating Sales Process Issues 10:02 Discovery, Pitching, and Closing 10:51 Effective Discovery Questions 13:56 Customizing Your Sales Pitch 20:24 Tailoring the Close to Buyer Types 21:54 Leveraging Neuromarketing in Sales 25:35 Auditing and Improving Your Sales Process 26:37 Final Thoughts on Sales and Connection

Overcoming Insecurities: My Journey to Consistency and Confidence On Camera In this solo episode of the Social Media Millionaire Podcast, Kenda shares a heartfelt and personal journey about overcoming lifelong insecurities related to being on camera. Born with a rare eye cancer, Kenda discusses how her experience with a prosthetic eye and public bullying shaped her self-perception and affected her confidence. She recounts various stages in her life—from being a varsity cheerleader and rodeo queen facing exclusion, to ultimately succeeding in these areas despite opposition. The host reveals her struggles with self-doubt, particularly in the realm of social media and content creation. Kenda also provides actionable advice for overcoming these challenges, emphasizing the importance of consistency, a clear content strategy, and focusing on the message rather than personal appearance. The episode aims to inspire and reassure those struggling with insecurities that they can still achieve success and make a meaningful impact. 00:00 Introduction and Purpose of the Episode 00:40 Struggles with Being on Camera 01:30 Personal Backstory: Overcoming Eye Cancer 03:04 Challenges in Public Life and Rodeo 11:38 Dealing with Criticism and Self-Doubt 17:52 Strategies for Consistent Content Creation 22:44 Tactical Tips for Overcoming Insecurities 26:20 Encouragement and Final Thoughts

Welcome to the Social Media Millionaire podcast! In this episode, Kenda and Soren Laney dive deep into the powerful world of founder-focused content. Learn what a personal brand truly means, how to craft it to differentiate yourself from competitors, and why effectively building your brand can give you the unbeatable edge in your industry. Discover insightful strategies on eliminating price shopping, increasing conversion rates, and engaging your audience through authentic storytelling. Kenda and Soren share valuable tips on connecting with your audience through curated authenticity, leveraging the mere exposure effect, and understanding the psychological foundations of trust. From case studies to real-life examples, this episode is packed with actionable takeaways. Understand how to navigate common mistakes, balance vulnerability with privacy, and create compelling content without oversharing. Learn from industry leaders like Alex Hormozi, Jesse Itzler and other influencers on how they seamlessly integrate personal experiences into their successful brands. Whether you're new to personal branding or looking to uplevel your strategy, this episode offers a comprehensive guide to mastering founder-focused content. Be sure to subscribe, leave a review, and follow Kendra and Soren on social media for more expert advice and tips on building a standout brand. Follow us on social media: - Kenda Laney: Kenda.Laney (all platforms) - Soren Laney: Soren.Laney (all platforms)

Scale your business with Kenda: https://wearelaneymedia.com/lm-consult-page

In this solo episode of the Social Media Millionaire Podcast, host Kenda tackles listener-submitted questions from her Instagram story. She dives into the advantages of developing a personal brand over a business brand, citing the importance of founder-focused content to build trust and emotional connections with audiences. Kenda also addresses how to handle stress and overwhelm in business, offering insights into improving business systems and delegation. Additionally, she provides strategies on becoming an expert in your client's industry, handling social media negativity, and diversifying content. This episode is packed with tactical advice on effectively using social media for personal and business growth.

00:00 Introduction and Episode Overview

00:37 Personal vs. Business Branding

02:52 Building Trust with Personal Content

05:22 Understanding Client Industries

07:42 Handling Overwhelm and Pressure

12:44 Adapting to Social Media Changes

15:56 Dealing with Negative Comments

19:29 Integrating New Topics into Content

20:23 Building a Podcast Following

21:15 Conclusion and Final Thoughts

As a money mastery coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but brings about personal financial freedom. She began by scaling her wedding photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run. Her life’s mission is to take the taboo out of money and help women gain financial confidence to build REAL wealth.

TIMESTAMPS:

01:00 - Background on Erinn

10:30 - How to reinvest in your business

20:00 - Assessing the ROI on your investments

28:00 - How much money you should be investing

36:00 - Psychology of pricing explained

43:30 - How to maximize your revenue

50:00 - Worst financial advice

CONNECT WITH ERIN

Erinn InstagramHERE

Erinn WebsiteHERE

Money Personality Quiz HERE

The Wealthy Woman PodcastHERE

RESOURCES + LINKS

Work W/ UsHERE

Millionaire Archives Community⁠⁠⁠HERE⁠⁠⁠

The Journal⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website:⁠⁠⁠laneymedia.org⁠⁠

In today’s episode, we have an inspiring special guest, my mother-in-law, and start-up founder, Nancy Laney.

TIMESTAMPS:

02:20 - Meet Nancy Lancy

05:50 - Pivoting in business

07:55 - Top mistakes you’re making in your business

08:55 - How you can protect your business

17:30 - Consulting vs done-for-you businesses

36:50 - Hiring & firing team members

49:00 - Public speaking tips

59:00 - Forbes Business Council

1:02:00 - Building & maintaining relationships in business

1:04:30 - Utilizing LinkedIn for business

1:09:30 - How to deal with imposter syndrome

1:16:30 - Mindset behind building a successful business

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In today’s episode, we unpack exactly what you need to do to generate $500k/month in your business.

TIMESTAMPS:

01:20 - 4 questions you need to be able to answer

02:00 - What are the buyer types in your audience?

05:00 - What are the specific symptoms that your audience self-identifies with?

06:15 - Who are your offers for?

07:00 - What makes YOU different from your competitors?

09:40 - How to increase your visibility in the online space

11:30 - The reason your content isn’t going viral

14:00 - Viral content formula explained

17:40 - How to handle objections in your content

19:00 - How to confidently close the sale

21:30 - How to deliver high-level service to your clients

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

4 Buyer Types Episode Podcast HERE

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In today’s episode, I’m unpacking what you need to do if you’re looking to utilize and grow your Instagram subscription.

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

I am so excited for today’s podcast episode where I tell you the 24 things I learned so far in 2024 in business! Do yourself a favor and learn from my mistakes! Cheers to 4th quarter everyone!

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In today’s episode, I do a deep dive into WHAT to say in your content to make sales in your business and answer some of your most-asked questions!

TIMESTAMPS

01:30 - Why your content isn’t converting into sales

03:00 - “How to do” vs “What to do” in your content

05:00 - Creating an emotional connection

07:30 - Aspiration vs inspiration

10:00 - Crafting the customer journey

15:00 - How to create “personal” content

19:00 - The “people first” customer journey

23:00 - Taking clients from discovery to purchase

25:00 - Q&A

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

The MOST highly-requested podcast episode to date. Today, we’re diving into Pinterest marketing! What it is, how to use it, and how to get started.

TIMESTAMPS

01:20 - What is Pinterest marketing

02:10 - What makes Pinterest different from other social media platforms

04:50 - How we use Pinterest in our business

06:50 - The basics of starting your Pinterest account

08:00 - How to optimize your Pinterest account

09:30 - FAQ when it comes to Pinterest

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

“What would Kenda do?!” So excited for this podcast episode. I asked you over on Instagram what you would like advice on and you came in HOT with these questions! Let’s get into it.

TIMESTAMPS

00:45 - “What offers to focus on if you don’t have a lot of time?”

03:55 - “If you were me and my brand, what would you do to scale?”

06:37 - “You have 30 days to make $100k in your business, what would you do during those 30 days?”

08:50 - “When to push yourself vs when to rest?”

18:45 - “What is outside of work Kenda like?”

21:26 - “How do you balance your romantic relationship with business?”

23:45 - “How can I start a business with limited knowledge?”

25:20 - “How to protect & sell your e-book?”

26:25 - “What is the best way to monetize a brand?”

28:35 - “How are you so disciplined?”

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

Our Relationship In Business Podcast HERE

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

So excited for todays podcast episode where we dive in to what you should be doing to set yourself up for success this Black Friday.

TIMESTAMPS

4:40 - Kenda’s audition for American Idol 2025

8:00 - “Discounts” don’t work for Black Friday

9:50 - Our favorite Black Friday strategies

14:00 - How to set yourself up for success for a large influx of clients

18:30 - What you need to focus on (as the CEO) when you’re seeing so much growth

22:40 - How to set realistic goals

27:00 - What you need to do to keep the momentum going

32:00 - How we promote Black Friday on social media

39:00 - Reverse engineering your Black Friday revenue with your content

41:10 - How to handle objections in your content

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

So excited for today’s podcast episode where we take a deep dive into how to ACTUALLY leverage your analytics in business. A data-science approach to help you leverage your organic content.

TIMESTAMPS

4:00 - Where to look for your analytics

6:30 - How we teach our clients to track analytics

10:45 - Why you shouldn’t rely on Metricool for metrics

18:40 - What to look for & track in your analytics

19:45 - Why you have low sales with a large following

22:35 - How to assess the gaps in your content

27:25 - What your link in bio needs to be

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

So excited for todays podcast episode! Emelie Sanders is a Humor Brand Director, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear > clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. Humor is serious business, and how creatives can charm and disarm their way to profit and authority.

TIMESTAMPS

4:30 - Sold out launch with a suspended Instagram account

6:40 - Sold out launches with less than 100 followers

7:30 - How to build a loyal community

12:00 - How humor impacts your copy

20:45 - How to create a SOLID client experience

32:50 - Addressing the haters

41:00 - How to launch without Instagram

46:30 - Refining your messaging

RESOURCES + LINKS

Emelie LinkedIn HERE

Emelie YouTube HERE

The Copy Cantina HERE

Pass The Queso Website⁠HERE⁠

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, we discuss unethical marketing practices that have been circulating the online space. What people are saying, what you need to look out for, and how to do your own due diligence.

TIMESTAMPS

7:00 - How to determine who you want to invest with

13:00 - Questions you should be asking as a consumer

19:30 - Clues that income claims are FAKE

30:00 - Organic vs ads

39:00 - How to get more leads

40:08 - Informations vs implementation & customization

40:35 - Tangible tips to up-level your marketing

45:00 - How to ethically share your monetary wins

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, we cover exactly what you need to do in order to grow your business from 5-figures to 6-figures to 7-figures. Learn the things that actually matter when scaling your business.

TIMESTAMPS

1:30 - Top mistakes we see people making in business

11:10 - Marketing for a 5-figure business

19:15 - Systems for a 5-figure business

21:16 - Marketing for a 6-figure business

32:10 - How to hit 7-figures in business

42:37 - Bonus tips

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠HERE⁠⁠

The Journal ⁠⁠HERE⁠⁠

FOLLOW

Instagram: ⁠⁠@kenda.laney⁠⁠

TikTok: ⁠⁠@laneymedia⁠⁠

Website: ⁠⁠laneymedia.org⁠

In today's episode, we do a deep dive into how we met, how we started our business, and what we do daily to not only separate business and our personal life but also continue to grow TOGETHER.

TIMESTAMPS

1:41 - The TEA about how we got HERE

19:07 - How we separate business and personal life

25:25 - How our roles have shifted as we've grown the business

30:33 - How do you help each other deal with stress

41:27 - Staying in love while running the business

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠HERE⁠

The Journal ⁠HERE⁠

FOLLOW

Instagram: ⁠@kenda.laney⁠

TikTok: ⁠@laneymedia⁠

Website: ⁠laneymedia.org

In today's episode, we do a deep dive into how to build trust and connect with your audience on social media to consistently grow your impact and business.

TIMESTAMPS

3:55 - Building Trust On TikTok 

4:10 - TikTok LIVEs

8:15 - Naming Your LIVE

11:13 - Engaging Your Audience

15:10 - Strategic Video Responses

20:07 - Personal Brand

21:22 - Immersion Content

26:20 - The Butterfly Effect

41:58 - Consistency

53:00 - Get Into People's DMs

RESOURCES + LINKS

Work W/ Us HERE

The Four Buyer Types Podcast HERE

Millionaire Archives Community HERE

The Journal HERE

FOLLOW

Instagram: @kenda.laney

TikTok: @laneymedia

Website: laneymedia.org

In this episode, we are sitting down for a solo episode with our founder, Kenda Laney, to dive into how to leverage your TikTok analytics to create visibility and sales for your business. Improving your content is a matter of knowing how to make data-driven decisions and hit home to what your audience needs to hear from you. Predictable income is on the other side of learning how to leverage the data at your disposal to refine your content and increase your sales.

If you're someone who wants our eyes on your content so we can create a shortcut for your growth, be sure to shoot a message to our founder on IG. We're always happy to chat with you about what's coming up for you in your business.

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

Get ready for a real and raw episode where we chat all about content and the common challenges people face when creating content for themselves.

We discuss:

Content Creation Challenges

Mindset and Approach

Creating Engaging Content

Content Consistency

Market Research and Clarity

Expertise and Ethical Marketing

Dealing with Negative Feedback

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

Everyone wants to understand how to sell to the 4 buyer types to make their marketing & sales not only seamless but people first. In this episode we are going to dive into all four types of buyers, unpack the four different personality types, and cover some specific examples of how to bring these principles into your marketing and content.

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

Surrounded by Idiots Book ⁠LINK

Learn More about the Buyer Types ⁠LINK

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In this episode, I cover:

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In this episode, I cover:

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In this podcast episode, I do a deep dive into:

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In this episode, Co-Founders Kenda and Soren sit down to talk about controlling your business's revenue, data analytics, and how to predict your social media performance. Knowing your numbers is the first step to total control over your sales and growth.

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

In this episode, we're sitting down to dive into the cross-platform traffic strategy we use and teach clients to create multiple millions in sales without a single dollar in ad spend.

In this episode, we dive into the psychology behind our recent $500k launch and share valuable tips on how you can maximize your own sales. We are breaking down the science of buyer behavior and revealing the key strategies that helped us achieve such tremendous success. From understanding your audience's pain points to crafting a compelling offer, this episode is packed with actionable insights that will take your sales game to the next level.

Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠

⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

In this episode, we will delve into the technicalities of ChatGPT and how it can be leveraged to drive traffic, generate leads, and increase conversions. We will also discuss the best practices and tips for optimizing ChatGPT for maximum impact.

If you are interested in using ChatGPT to take your marketing and lead generation efforts to the next level, this is the episode you don't want to miss.

RESOURCES + LINKS

Work W/ Us HERE

Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠

The Journal ⁠⁠⁠HERE⁠⁠⁠

FOLLOW

Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠

TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠

Website: ⁠⁠⁠laneymedia.org⁠⁠

Welcome to the episode 8 of the Social Media Millionaire Podcast.

In this episode, we dive into the formula behind our $50,000 sales days, where we reveal the secrets to achieving significant revenue in a short amount of time. Whether you're an entrepreneur looking to scale your business or a marketer seeking to improve your skills, this episode is for you.

We'll be unpacking the sales psych tactics & our signature content framework that our clients use to see massive results.

Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠

⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

In this episode, we dive into high ticket sales and explore the strategies needed to successfully sell packages valued at $25k or more. We're sharing insights on the mindset required to make big-ticket sales, including building confidence, developing rapport, and understanding the needs of your clients. We're also uncovering the social media strategy that we use to facilitate this for both us and our clients.

Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠

⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

In this episode, we dive into the journey of scaling our business to seven figures, and the strategic changes necessary to reach eight figures. We'll be unpacking insights and lessons learned from our personal experience growing our business; from identifying key areas of growth to implementing effective marketing strategies, we explore the various tactics that will continue to scale our business. Additionally, we discuss the importance of adapting and pivoting when faced with new challenges, as well as the mindset and habits necessary for sustained growth. Whether you're an aspiring entrepreneur or an established business owner, this episode offers valuable insights into scaling your business and achieving your goals.

Apply to Social Media Millionaire™ Content Mastery | ⁠Apply Here⁠

⁠Join The Millionaire Archives⁠ | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | ⁠CLICK HERE

Welcome to the first mini episode of the Social Media Millionaire™ Podcast. Inside this value packed episode, we're uncovering a deeper look inside the content lenses that we leverage inside the MIllion Dollar Content Plan to generate consistent sales in both our's and our client's businesses. We'll also delve into the importance of sales psychology and how it can be used to drive conversions.

Apply to Social Media Millionaire™ Content Mastery | Apply Here

Join The Millionaire Archives | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | CLICK HERE

Soooo you're struggling to create content that actually converts into consistent sales. Here's the issue - your content isn't infused with sales psych && you have no big picture as to where your content is actually taking you. In this episode, we're unpacking the content strategy that has made both us & our clients over 7 figures from organic social media marketing.

Join us as we uncover the harsh truth about content creation and why most businesses fail to make an impact with their content. We'll dive deep into the psychology behind the million-dollar content plan and explore how it can help you create content that resonates with your audience and drives results.

Join The Millionaire Archives | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | CLICK HERE

The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode, Laney Media CEO + CFO are sitting down to uncover the processes + marketing secrets that have facilitated $300k months in their business. They'll be unpacking what elements you can bring into your own business to scale quickly and sustainably. 

Join The Millionaire Archives | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | CLICK HERE

The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode Laney Media CEO + CFO sit down to uncover how they were able to scale a 6 figure membership in their business & unpack some of the myths in the industry that hold businesses back from launching a successful membership.

Join The Millionaire Archives | A Free Resource Archive for the Modern CEO

For details about the other offers discussed in this episode | CLICK HERE

The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode, Laney Media CEO + CFO are sitting down to discuss the mistakes they made as well as the moves they made that allowed them to scale Laney Media to over 7 figures within 12 months. 

Join The Millionaire Archives | A Free Resource Archive for the Modern CEO

For details about the offers they discuss | Click Here

Welcome to the Social Media Millionaire Podcast - The first podcast exclusively for the modern CEO who is scaling a million dollar business with organic social media. Throughout the many episodes to come of this podcast, we will be uncovering a raw look at all we have learned in scaling a million dollar business on social media.

Complete show notes:

Free Resource | The LM Viral Content Formula

The Social Media Millionaire Membership | The first membership designed exclusively for the Modern CEO to scale their social media through an interactive educational experience.

Traffic to Income | Uncover the Million Dollar Blueprint

Connect with Kenda on Instagram