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The World's First Podcast with Erin & Sara Foster

The World's First Podcast with Erin & Sara Foster

Dear Media | Wishbone Production
Sociedad y Cultura

Welcome to The World's First Podcast with Erin and Sara Foster - the real life podcast from “Nobody Wants This.” The Foster sisters will let you in on what's happening in their lives and chat with people you may or may not know to help you navigate your daily life. Conversations range in topic from friendship and sister dynamics to dating, anxiety, aging, motherhood, infertility, and more.

288 - Everybody Wants This: How to Build a Brand That Lasts
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  • 288 - Everybody Wants This: How to Build a Brand That Lasts

    At Dear Media By Day in Austin, Sara sat down with Allison Ellsworth, founder of Poppi, and Ty Haney, founder of Outdoor Voices and TYB, to break down what happens between having an idea and building a brand people want.Allison and Ty explain how to tell if an idea is worth pursuing and why a founder’s obsession matters. Allison shares why she started her next company with an org chart, and how listening to customers turned Poppi's root beer from a bottom seller into a top five flavor. Ty explains how Outdoor Voices grew through in-person community, why experiential marketing has become a way to offset rising customer acquisition costs, and the difference between an audience and a community.They also cover why you shouldn't be too niche, what competition can do for your category, why celebrity brands often struggle, and how they've balanced building companies with raising kids.// SPONSORS //  Neuro Gum: For a limited time, you can get 20% off your first order at neurogum.com by using code: FOSTER. You can also find Neuro at Costco, Walmart and Amazon.Skims: Shop my favorite loungewear and pajamas at SKIMS.com. After you place your order, be sure to let them know we sent you! Select "podcast" in the survey and be sure to select our show in the dropdown menu that follows.Collective Peptides: Get compounded GLP-1s for $59 a month from Collective. It's the same price every dose and you don’t have to prepay in advance to get the lowest price in the country. Visit collective.org/FOSTER.Gusto: Try Gusto today at gusto.com/FOSTER, and get three months free when you run your first payroll. Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/FOSTER. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mon, 26 Oct 2026 - 38min
  • 287 - I’m Saying a Lot of Weird Things Today

    This week, Erin and Sara catch up and discuss Season 3 of Nobody Wants This, Jen Meyer’s wedding, the importance of good lighting, and much more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Jolie (jolieskinco.com/foster)Cotton (thefabricofourlives.com)Ladder (ladder.fit/foster)Exponent Beauty (exponentbeauty.com PROMO CODE: FOSTER20)Minnow (shopminnow.com PROMO CODE: Meetminnow15) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Thu, 22 Oct 2026 - 1h 11min
  • 286 - What Happened to Being a Gentleman?

    This week, Erin and Sara catch up and discuss Sara's airplane confrontation, their Shark Tank experience, inappropriate massages, and much more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Ritual (ritual.com/foster)Merit Beauty (meritbeauty.com)Fatty15 (fatty15.com/foster)Beekeeper's Naturals (beekeepersnaturals.com/foster)Ladder (ladder.fit/foster)Kepos (trykepos.com/foster)Hill House Home (hillhousehome.com PROMO CODE: FOSTERS) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Thu, 15 Oct 2026 - 1h 16min
  • 285 - How to Be More Confident in Any Room

    This week, Erin and Sara sit down with behavioral investigator and bestselling author Vanessa Van Edwards to figure out why talking to people can feel so hard. They discuss how to skip the awkward small talk, why playing it cool can actually backfire, the secret to making people feel instantly connected to you, and simple ways to stop overthinking every social interaction.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Boll & Branch (bollandbranch.com/foster15)Skims (skims.com)BetterHelp (betterhelp.com/foster)Needed (thisisneeded.com PROMO CODE: FOSTER)Puori (puori.com/foster)Shopbop (Download the Shopbop app and get 15% off your first app purchase with code FOSTER) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Thu, 08 Oct 2026 - 1h 32min
  • 284 - She Turned Down Shark Tank, Then Built a Diaper Brand That Sold 150 Million

    If you had the opportunity to go on Shark Tank but it wasn't the right time, would you turn it down? Amrita Saigal is the founder of Kudos Diapers, and today on Oversubscribed, we discuss what led her to create patented technology for the first diaper that only has cotton touching baby's skin.Her company, Kudos, has sold well over 100 million diapers and is on track for more than $30 million in revenue this year. We start by discussing her time at Procter & Gamble working in feminine care and how she developed a sanitary pad company in India. Then we dive into how she noticed a gap in the diaper market and why she knew it was worth investing in a $4,000 diaper industry conference before she had fully developed the product. Amrita explains why the diaper industry is so hard to break into, how she patented her Double Dry technology, and how she raised $3 million before she had a product.After that, we get into the Shark Tank saga: how the show found her, why she passed while four weeks postpartum, and how she came back for a guest Shark episode. We also cover Kudos' launch on costco.com and what she thinks is next for the business.Watch this episode on YouTube. // MORE FROM KUDOS STORIES // Find Kudos at mykudos.com Target, and costco.com. Follow them on Instagram @kudostobaby and Amrita @amritasaigal. // SPONSORS // Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/FOSTER. Gusto: Try Gusto today at gusto.com/FOSTER, and get three months free when you run your first payroll. Hill House: Visit hillhousehome.com and use code fosters at checkout for 20% off your first purchase of $150 or more.Unreal SnacksPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mon, 05 Oct 2026 - 1h 08min
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