Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Is AI search killing Shopify SEO? Google's latest changes to AI Overviews and AI Mode are transforming how customers discover products, research brands and make purchasing decisions. But what does this mean for your Shopify store's organic traffic?

In this episode of Winning With Shopify, host Nick Trueman breaks down Google's October 2026 AI search update, the growing challenge of zero-click searches and why building a recognisable brand is becoming increasingly important for ecommerce success.

As AI-powered search becomes more prominent, traditional SEO rankings are no longer the only measure of visibility. Shopify merchants need to understand how their products and content appear in AI-generated answers, even when customers don't click through to their websites.

Nick shares three practical Shopify SEO strategies to help ecommerce businesses adapt to AI search, improve their organic visibility and stay competitive.

In this episode, you'll discover:

The key takeaway? AI isn't killing SEO - it's changing how ecommerce brands need to approach it. Businesses that invest in useful content, technical foundations and brand authority will be better positioned as search continues to evolve.

Whether you're a Shopify store owner, ecommerce marketer or DTC brand founder, this episode will help you understand what AI search means for your business and what you can do about it.

Timestamps:

(00:00) - 3 Shopify SEO Actions for AI Search
(00:46) - Google's October 2026 AI Search Update Explained
(02:05) - What's Changed in Google AI Overviews and AI Mode?
(03:59) - The Zero-Click Search Problem for Ecommerce Brands
(05:11) - Why Branding Matters in AI Search Results
(06:53) - How AI Is Changing Customer Search Behaviour
(08:36) - Shopify SEO Tip #1: Create Helpful FAQs and Content
(10:26) - Shopify SEO Tip #2: Improve Technical SEO and Structured Data
(11:20) - Shopify SEO Tip #3: Track AI Search Visibility
(12:21) - Why AI Isn't Killing SEO

Exclusive Listener Offers:

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠

Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠

Yoast⁠ - 15% off Shopify and WordPress with code

WWS15.https://yoast.com/product/yoast-seo-s...⁠

Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-...

Easygift - Extended 30-day free trial with code WWShttps://506-io.webflow.io/wws-easygift

Subscribe to Winning With Shopify for practical advice on Shopify SEO, AI search, ecommerce marketing and growing a profitable online business.

What do you think? Is AI search making Shopify SEO harder, or creating new opportunities for ecommerce brands? Let us know in the comments!

#ShopifySEO #AISearch #GoogleAIOverviews #EcommerceSEO #Shopify

Is AI search making SEO harder for Shopify stores? Google’s latest changes could affect how customers find and choose your products.

In this episode of Winning With Shopify, Nick Trueman explains what’s changing in Google AI Overviews and AI Mode, and what it could mean for ecommerce brands. He looks at the zero-click search challenge, why brand recognition matters in AI results, and how AI is changing the way customers search.

You’ll get three practical Shopify SEO actions to help your brand adapt: create useful FAQs and content, strengthen technical SEO and structured data, and track your visibility in AI search. The episode also explains why AI is changing SEO rather than making it irrelevant.

Subscribe to Winning With Shopify for practical Shopify, ecommerce and SEO advice.

Timestamps

(00:00) - 3 Shopify SEO Actions for AI Search
(00:46) - Google's October 2026 AI Search Update Explained
(02:05) - What's Changed in Google AI Overviews and AI Mode?
(03:59) - The Zero-Click Search Problem for Ecommerce Brands
(05:11) - Why Branding Matters in AI Search Results
(06:53) - How AI Is Changing Customer Search Behavior
(08:36) - Shopify SEO Tip #1: Create Helpful FAQs and Content
(10:26) - Shopify SEO Tip #2: Improve Technical SEO and Structured Data
(11:20) - Shopify SEO Tip #3: Track AI Search Visibility
(12:21) - Why AI Isn't Killing SEO

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital

Easygift - Extended 30-day free trial with code WWS ⁠https://506-io.webflow.io/wws-easygift⁠

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠

Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠

Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠

Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-...

Charlie Tyler Socials -

https://www.linkedin.com/in/charleshtyler/

https://www.linkedin.com/company/506-io/home/

https://506.io/easygift

Want customers to love your brand so much they keep coming back and bring their friends with them?

This episode looks at what makes certain brands stand out and build loyal followings. From Liquid Death and Stanley to Gymshark, Glossier and Crocs, we break down how memorable branding, community, self-expression and customer participation can turn everyday products into brands people feel connected to.

You’ll learn the four foundations of a cult brand and how ecommerce businesses can apply these lessons to build stronger customer relationships and lasting loyalty.

Subscribe to Winning With Shopify for practical Shopify, ecommerce and growth strategies.

Chapters -

(00:00) - Why Customers Become Obsessed With Certain Brand
(01:50) - The 4 Foundations of a Cult Brand
(05:23) - Liquid Death: Making the Brand Bigger Than the Product
(06:49) - Stanley: Turning Everyday Products Into Collectibles
(09:20) - Yoast SEO Sponsor Break
(10:22) - Gymshark: Building a Community Before Selling Products
(13:13) - Glossier: Turning Customers Into Brand Advocates
(16:23) - Crocs: Customization, Self-Expression & User-Generated Content
(19:08) - Final Lessons and Outro

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠

Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠

Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-...

Easygift - Extended 35-day free trial with code: WWShttps://506-io.webflow.io/wws-easygift

How much is shipping really costing your ecommerce business?

In this episode of Winning With Shopify, we break down the biggest shipping and fulfilment decisions Shopify brands face – from the true cost of faster delivery to knowing when it's time to move from in-house fulfilment to a 3PL.

We look at how shipping speed can affect conversion rates, when one warehouse is enough, the costs involved in using multiple fulfilment centres and whether 1-day delivery is actually worth the extra expense.

You'll also learn how to understand 3PL fees, improve profit margins through AOV, avoid expensive fulfilment mistakes and decide whether outsourcing your fulfilment is actually the right move for your business.

In this episode:

If you're spending too much on shipping, struggling with fulfilment or trying to work out whether a 3PL is right for your Shopify store, this episode breaks down the key decisions you need to make.

Timestamps:

(00:00) - Shipping Costs That Hurt Ecommerce Profits
(01:34) - When Does Faster Shipping Increase Conversions?
(03:45) - How to Prepare Products for Faster Fulfillment
(07:15) - One Warehouse vs Multiple Fulfillment Centers
(12:48) - Does 1-Day Delivery Really Matter?
(18:03) - When Should Shopify Brands Switch to a 3PL?
(19:52) - Understanding 3PL Fees and Fulfillment Costs
(21:57) - Increasing AOV to Improve Profit Margins
(24:28) - Shipping and Fulfillment Mistakes That Cost Money
(31:03) - When In-House Fulfillment Makes More Sense
(34:24) - Outro

Socials -

Instagram: @zachzitney

X (Twitter): @callmezitney2

Instagram: @maxzitney

LinkedIn: Ships A Lot Company Page

X (Twitter): @ShipsaLot

Facebook: Ships A Lot Fulfillment

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice and real-world lessons on building and scaling online brands.

Bad inventory management can quietly destroy an ecommerce business.

In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions.

We explore Sage Copilot and the Retail Intelligence Agent, looking at how AI can help merchants identify inventory issues, improve reorder timing and make better decisions without relying entirely on spreadsheets and gut instinct.

You'll also learn why your inventory strategy needs to connect with your marketing, pricing and profitability – particularly during high-demand periods like Black Friday.

In this episode:

If you're running a Shopify store and want to avoid tying up cash in the wrong stock, this episode looks at how better inventory planning and AI can help you make smarter decisions.

Timestamps:

(00:00) - How Inventory Mistakes Can Destroy Your Cash Flow
(02:08) - How Overstocking and Discounts Destroy Profit Margins
(03:06) - How AI Can Improve Inventory Management
(03:41) - Sage Copilot and the Retail Intelligence Agent
(04:49) - Connecting Inventory Levels With Your Marketing Strategy
(06:24) - Can AI Replace Spreadsheets and Gut Instinct?
(06:54) - AI Inventory Planning for Black Friday
(09:20) - Preventing Stockouts and Improving Reorder Timing
(10:47) - Late Purchase Orders and Cash Flow Problems
(11:17) - Accurate Inventory Data Across Multiple Warehouses
(12:20) - Why Discounting Your Bestsellers Can Be a Mistake
(13:04) - Connecting Inventory, Pricing and Profitability
(15:11) - Final Thoughts and Inventory Planner Resources

Exclusive listener offers:

⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠⁠⁠Easygift⁠ -⁠⁠⁠Extended 35-day free trial with code: WWS

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world lessons for building and scaling online brands.

What actually happens behind the scenes when a Shopify brand scales to $20M+?

In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it.

From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business.

You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows.

In this episode:

If you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale.

Timestamps:

(00:00) - The Challenges of Scaling a Shopify Brand
(00:43) - Rebel Cheese's $20M+ Growth Story
(01:37) - Managing Perishable Shipping and Customer Communication
(03:15) - Building a Shopify Tech Stack and Supplier Relationships
(09:42) - Connecting Klaviyo, Shopify, ShipStation and Odoo
(11:17) - How to Test Shopify Apps Without Breaking Your Store
(17:23) - Solving Split Shipping and Fulfillment Challenges
(22:47) - Why 75% of Holiday Orders Used Scheduled Delivery
(26:50) - Inventory Forecasting and Production Planning
(30:01) - Outro

Exclusive listener offers:

⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠⁠⁠Easygift⁠ -⁠⁠⁠Extended 35-day free trial with code: WWS

Rebel Cheese Socials -

Instagram: @rebel.cheese 

Facebook: Rebel Cheese Facebook Page

TikTok:@rebel.cheese 

 Rebel Cheese Linktree

Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands.

What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value?

In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC.

From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value.

Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today.

In this episode:

If you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results.

Timestamps:

(00:00) - £4 Customer Acquisition & £500 Lifetime Value

(00:44) - The Ecommerce Funnel Behind the Results

(01:27) - TV, Press & PPC Customer Acquisition

(03:32) - High-Converting Ecommerce Landing Pages

(04:56) - Turning Free-Product Buyers Into Subscribers

(06:21) - Growing Customer Lifetime Value to £500+

(07:30) - Optimizing PPC Campaigns for Profitability

(08:18) - Subscription Strategies for Ecommerce Brands

(09:56) - Why Subscriptions Drive Repeat Purchases

(10:47) - The One-Product Ecommerce Strategy

(11:39) - Why More Upsells Reduced Revenue

Exclusive listener offers:

⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠⁠⁠Easygift⁠ -⁠⁠⁠Extended 35-day free trial with code: WWS

Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands.

Are AI visibility tools actually telling you the truth?

In this episode of Winning With Shopify, Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue.

We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4), including what each platform can tell you about AI impressions, citations, website traffic and conversions.

You'll learn how to track AI performance by country and device, understand AI grounding queries, identify which pages are appearing in AI results and connect AI-driven traffic with actual ecommerce revenue.

In this episode:

If you're trying to understand whether AI is actually driving traffic, customers and revenue to your ecommerce store, this episode shows you where to find the data and how to start measuring your AI performance properly.

Timestamps:

(00:00) - Why AI Visibility Reports Can't Be Trusted
(01:26) - Tool #1: Google Search Console for AI Tracking
(02:04) - How to Track AI Impressions and Website Pages
(03:43) - Tracking AI Visibility by Country and Device
(06:17) - Tool #2: Bing Webmaster Tools AI Performance
(08:33) - Understanding AI Grounding Queries
(11:39) - Tracking AI Citations and Share of Voice
(13:21) - Tool #3: Google Analytics 4 (GA4) for AI Revenue
(14:46) - Why AI Visibility Matters for Ecommerce
(16:10) - How AI Is Changing Google Search and Shopping
(17:43) - Final Thoughts on AI Performance Tracking

Exclusive listener offers:

⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠⁠Omnisend⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠⁠Yoast⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠⁠Easygift⁠ -⁠⁠Extended 35-day free trial with code: WWS

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world tactics for growing online brands.

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?

In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale.

Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong.

You'll learn how to:

If you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers.

Timestamps:

(00:00) - How Ecommerce Brands Build Customer Trust

(01:13) - Fix Your Brand's First Impression

(02:36) - Stop Focusing Only on Your Homepage

(04:20) - Product Photography That Actually Builds Trust

(07:38) - Why Customer Reviews Are So Important

(09:56) - Consistency Builds Trust & Conversions

(11:05) - Prove Why Customers Should Trust Your Brand

(13:03) - Product Demos & After-Sales Support

(14:09) - Don't Make Your Brand Boring

(15:40) - Use Your Community to Build Trust

(18:19) - Why Transparency Matters in Ecommerce

(19:41) - Delivery, Returns & Stock Transparency

(21:15) - Make Customer Support Easy to Access

(21:44) - Final Takeaway

Exclusive listener offers:

⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠Easygift⁠ -⁠Extended 35-day free trial with code: WWS

Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands.

What actually happens when you change the things that matter on your Shopify store?

In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.

These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.

You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO.

In this episode:

If you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test.

Timestamps:

(00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change

Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands.

Exclusive listener offers:

⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠Easygift⁠ -⁠Extended 35-day free trial with code: WWS

Adam Pearce - 

https://www.linkedin.com/in/shopifyexpertadampearce/

https://www.linkedin.com/company/blend-commerce-shopify-cro-agency

https://www.linkedin.com/company/the-ecom-collab-club/

https://www.youtube.com/@blendcommerce

Black Friday is coming — but is your Shopify store actually ready?

In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year.

Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table.

You'll learn how to use AI to:

Sponsored by Omnisend

Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers.

Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND.

Exclusive listener offers:⁠

⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.

⁠⁠Easygift⁠ -⁠Extended 35-day free trial with code: WWS

Timestamps:

(00:00) - 3 AI Prompts for Black Friday
(01:59) - AI Prompt #1: BFCM Readiness Check
(03:00) - AI Prompt #2: Find Revenue Leaks
(04:14) - AI Prompt #3: Automation Stress Test
(05:37) - Biggest Black Friday Email Mistakes
(07:07) - Why Discounting Can Destroy Profit
(07:42) - The Problem With Black Friday Customers
(09:56) - Stop Copying Competitors' Black Friday Offers
(10:53) - Why Post-Purchase Planning Matters
(11:46) - Profit vs Revenue During Black Friday

Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands.

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?

In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.

Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/

SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.

You’ll learn:

Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.

Sponsored by Yoast

Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.

Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.

Inventory Planner - Free seven-day inventory bootcamp.

Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

Yoast - 15% off Shopify and WordPress with code WWS.

506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - Why Shopify Stores Need Better SEO

(00:44) - The SEO App With 1 Billion+ Downloads

(02:28) - Shopify SEO Is More Than Keywords

(03:11) - The SEO Search Intent Mistake Brands Make

(06:00) - How Yoast Helps With Shopify SEO

(07:58) - AI Is Changing SEO & Search

(08:53) - Technical Shopify SEO You Can't Ignore

(11:18) - A Shopify URL Problem You Should Fix

(13:13) - Using AI to Improve Your Shopify SEO

(15:12) - SEO Fixes Every Shopify Merchant Should Make

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?

In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.

From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.

You'll learn:

The bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?

Exclusive listener offers:

⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.

⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - How Liquid Death Reinvented Water
(01:18) - The $1.4 Billion Liquid Death Brand
(02:32) - Why Liquid Death's Branding Is So Different
(04:36) - How Packaging Became Their Marketing
(07:36) - Attention vs Traditional Product Marketing
(08:54) - Liquid Death's Influencer Strategy
(11:10) - Evidence Behind the Brand's Success
(12:07) - Do Your Customers Actually Like Your Brand?
(14:21) - How to Make a Boring Product Exciting
(15:07) - The Branding Lesson for Ecommerce Businesses

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.

In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy.

From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment.

You’ll learn:

Connect with Ben & Peregrine Commerce:
Email: ben@peregrinecommerce.com
Website: Peregrine Commerce
TikTok Shop: Peregrine Commerce TikTok Shop

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Timestamps:

(00:00) - Why TikTok Shop Is a Flywheel
(01:28) - Why Brands Are Still Ignoring TikTok Shop
(02:51) - From Ecommerce Founder to TikTok Shop Expert
(04:21) - Building an Omnichannel Ecommerce Brand
(06:35) - How TikTok Shop Affiliate Marketing Works
(08:19) - Why Sales & Reviews Attract More Affiliates
(10:54) - What Products Actually Work on TikTok Shop?
(12:04) - Why Most Brands Fail on TikTok Shop
(16:40) - TikTok Shop Fulfillment & Shopify Integration
(19:26) - When Should Your Brand Expand to TikTok Shop?
(22:06) - Why TikTok Shop Shouldn't Be a Side Project
(23:14) - Connecting TikTok Shop With Shopify
(25:15) - Adapting Your Content for TikTok
(27:00) - Is Your Target Customer Really on TikTok?
(29:05) - TikTok Shop Profit Margins & Unit Economics

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.

After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.

A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire.

In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit.

You’ll learn:

The biggest Black Friday mistake?

Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model.

Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable.

Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount.

In this episode:
(00:00) - Why 20% Off Can Destroy Your Profit
(02:26) - The Black Friday Profit Maths
(05:05) - Adding Google & Meta Ad Costs
(07:02) - How Discounts Affect AOV & ROAS
(10:11) - How to Protect Profit During Black Friday
(12:33) - The Problem With Discount-Acquired Customers
(15:12) - Better Alternatives to Heavy Discounts
(18:24) - Rewards, Bundles & Tiered Offers
(21:20) - 3 Principles for a Profitable Black Friday
(22:24) - 5-Point Black Friday Profit Checklist

FollowWinning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on Shopify apps with code WWS.

AboutWinning With Shopify
Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

What if you could build a 7-figure Shopify brand without building a 50-person team?

In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service.

Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business.

Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams.

You’ll learn:

If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you.

Connect with Phil Atkinson:
Website - philatkinson.com
LinkedIn - Phil Atkinson

Greenphones:
Website - greenphones.no
Instagram - @greenphones
Facebook - Greenphones

In this episode:
(00:00) – Building AI Employees for Ecommerce
(02:57) – Why He Started Using AI in His Business
(03:27) – Creating AI Employees for Analytics
(04:34) – Building an AI Team With Different Roles
(07:44) – Giving AI Employees Access to Business Tools
(09:11) – Can AI Manage and Optimize Google Ads?
(11:02) – What AI Can—and Can't—Replace
(17:02) – How AI Is Changing the Used-Phone Industry
(21:13) – Using AI for Marketing, Research & Advertising
(22:57) – The Jobs AI Still Can't Do
(25:39) – AI Customer Service: Is It Good Enough?
(28:37) – How Businesses Should Start Implementing AI

FollowWinning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on Shopify apps with code WWS.

AboutWinning With Shopify
Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

If I had to build a Shopify brand from scratch today, I would do almost everything differently.

Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems.

In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably.

This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential.

You’ll learn:

In this episode:
(00:00) - If I Started a Shopify Brand From Scratch in 2026
(01:09) - 1. Start With the Customer, Not the Product
(05:12) - 2. Validate Demand Before Building Anything
(06:40) - 3. Build Distribution Before Inventory
(09:44) - 4. Obsess Over SEO & AI Discoverability
(12:04) - 5. Don't Become Dependent on Paid Ads
(16:21) - 6. Launch With One Strong Hero Product
(20:50) - 7. Build Conversion Into Your Brand From Day One
(22:58) - 8. Make AI a Member of Your Team
(25:18) - 9. Build Retention Before Chasing Scale
(27:58) - 10. Build a Business Someone Wants to Buy

Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years.

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.

In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic.

Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve.

You’ll learn:

Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand.

In this episode:
(00:00) - Shopify SEO mistakes and content neglect
(03:45) - Fixing Shopify site structure and product discovery
(06:08) - Why you need to keep updating old content
(09:48) - How customer search behaviour is changing
(12:01) - Word of mouth, reviews and AI search
(13:48) - Links vs mentions and citations in the LLM era
(16:21) - Forums, communities and building brand authority
(22:21) - Is Shopify ready for AI and agentic commerce?
(25:12) - How to structure product content for AI
(27:51) - Brand perception in the AI era
(30:52) - How to write content AI can actually use

Useful resources:
Why Data Integrity Is The New Technical SEO: Search Engine Journal
SEO Glossary: Yoast SEO Glossary
Listen to the Yoast Podcast: Yoast Podcast

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.

Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete.

In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers.

You’ll learn:

Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment.

In this episode:
(0:00) - Why Black Friday is broken for Shopify brands
(2:15) - The shift from traditional discounts to AI-driven personalization
(5:42) - How AI agents will handle customer shopping in 2026
(8:30) - Predictive inventory: Using AI to prevent stockouts
(12:10) - The "Death of the Storefront" and the rise of headless commerce
(15:45) - Building a brand that survives the AI revolution
(19:20) - Actionable steps to prepare your Shopify store now

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.

Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.

In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.

Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.

You’ll learn:

In This Episode

(00:00) The Problem With Relying on Paid Ads

(01:15) Why 10% Margins Were Too Risky

(03:44) Building a 50/50 SEO & Paid Ads Strategy

(05:04) Finding High-Intent Ecommerce Keywords

(08:02) Turning Winning Ad Keywords Into SEO Traffic

(11:13) Matching Search Intent to the Customer Journey

(15:49) Selling the Ecommerce Business

(17:08) Why Organic Traffic Increased Business Value

(19:49) Cross-Selling & Increasing Customer Value

(21:48) Turning Ecommerce Traffic Into Leads

(26:04) The Metric That Predicts Future Sales

(29:16) How Smaller Ecommerce Brands Can Win SEO

(31:55) A Low-Cost Ecommerce Backlink Strategy

(35:37) Final Thoughts

We also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.

Learn more from Jayden:
Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/
Camper Nation: https://campernation.co.uk/
Kiln Crafts: https://kilncrafts.co.uk/
YouTube: https://www.youtube.com/@JaydenClarkHTE

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.

Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.

In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine.

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital

You’ll learn:

Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.

In this episode:
(00:00) Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads Scaling

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you.

In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers.

Learn more about Escentual:
https://escentual.com/

Connect with Alan Dowell on LinkedIn:
https://www.linkedin.com/in/dowell-alan/

They reveal why many ecommerce brands struggle despite selling great products, how removing friction can improve conversion rates and why the best brands focus on customer experience rather than competing purely on price.

You’ll learn:

The episode also covers how removing 70+ Shopify apps improved conversion rates, why brands should test instead of assume, and how better customer communication can create stronger loyalty and repeat purchases.

In this episode:

(00:00) - Competing when everyone sells the same products
(01:21) - How Essential differentiates its ecommerce experience
(02:42) - Removing friction from the customer journey
(05:48) - Why A/B testing beats assumptions
(08:47) - The 70+ Shopify apps problem
(11:41) - Why too many improvements made performance worse
(12:20) - From 3.8% to 5.5% conversion rate
(15:50) - Testing your store like a real customer
(20:02) - Turning first-time buyers into loyal customers
(25:00) - Customer data, loyalty and segmentation
(30:00) - Revenue vs vanity metrics
(32:28) - Turning winning tests into growth
(40:13) - Final takeaways

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:

Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
https://info.shipsalot.com/winning-with-shopify

Inventory Planner - Free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
https://www.omnisend.com/wws/

Yoast - 15% off Shopify and WordPress with code WWS15.
https://yoast.com/product/yoast-seo-shopify/

506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.
https://www.506.io/wws

About Winning With Shopify

Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

https://spec.digital/

Most Shopify brands don't have a traffic problem. They have a conversion problem.

After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.

In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.

You’ll learn:

Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.

In this episode:
(00:00) - Why Shopify stores lose sales
(01:42) - The 4 questions every customer needs answered
(02:37) - Mistake #1: Product pages that don't help customers buy
(05:05) - Mistake #2: Lack of trust and price justification
(07:38) - Mistake #3: Poor product photography
(11:21) - Mistake #4: No clear differentiation
(12:00) - Mistake #5: Website friction killing conversions
(13:09) - Mistake #6: Ignoring mobile-first shopping
(15:36) - Mistake #7: Not A/B testing your Shopify store
(21:04) - Final Shopify conversion takeaways

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Your Shopify discount strategy could be costing you sales and profit.

Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS.

Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal?

In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin.

You’ll learn:

Charlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability.

In this episode:
(00:00) - Free gifts vs discounts
(03:45) - How free gifts can increase AOV by 30%
(05:05) - Finding the right free gift threshold
(06:35) - What gifts should you offer customers?
(10:10) - Mystery gifts and digital gifts
(15:10) - Free gifts vs traditional discounts
(20:10) - Automating Shopify discounts and offers
(25:20) - Tiered gifting to increase customer spend

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:

506 - Extended 30-day free trial on Shopify apps with code WWS.
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Your Shopify store could be invisible to the next generation of shoppers.

As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products?

In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being missed - and what ecommerce brands need to change now to stay visible.

You’ll learn:

Nick also shares practical Shopify SEO actions brands can take today, from improving product information and collection pages to building the authority signals AI platforms use when recommending products.

In this episode:
(00:00) - Why your products don't show up in ChatGPT
(01:35) - How AI has changed SEO forever
(03:00) - Improve your Shopify product pages for AI search
(08:20) - Why collection pages matter more than ever
(14:05) - Why your product feed could be holding you back
(22:15) - Building trust and authority for AI visibility
(31:10) - Using internal links to help AI understand your store
(43:40) - Creating buying guides AI can recommend
(50:20) - The future of AI SEO and ecommerce search
(52:10) - Final takeaways

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Listener offers:

Winning with Shopify listeners get an extended 30 day free trial on any of the three. Details at506.io/wws, code WWS.
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Your Shopify growth could be limited by something customers never see: your fulfilment operation.

Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth.

In this episode, Max and Zach reveal the fulfilment mistakes that nearly broke their own ecommerce brand - and what growing Shopify brands need to know before scaling operations.

You’ll learn:

Max and Zach also share how their experience as merchants led them to create Ships A Lot, helping ecommerce brands improve fulfilment visibility, reduce shipping costs and scale more effectively.

In this episode:
(00:00) - Why they started a 3PL
(01:40) - Why their Shopify store struggled
(04:00) - The biggest fulfilment problems
(06:00) - Why fast shipping matters
(09:00) - Creating memorable customer experiences
(12:00) - Scaling personalised fulfilment
(16:00) - White-glove shipping strategies
(19:00) - Cutting shipping costs
(22:00) - Finding hidden margin leaks
(26:00) - Lessons from 10 years in ecommerce
(31:00) - Solving fulfilment problems
(35:00) - Advice for growing Shopify brands

Get your free Parcel Margin Report

Send Ships A Lot one month of your shipping data and receive a one-page analysis showing what you currently pay per order, what you could pay with Ships A Lot and where your margin may be leaking.

Get your free Parcel Margin Report

Listener offers:
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Inventory Planner - Free seven-day inventory bootcamp.
Yoast - 15% off Shopify SEO with code WWS15.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Most Shopify brands do not need to send more emails. They need better automations.

Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends.

In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment.

You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing.

You’ll learn:

In this episode:
(00:00) - Why more emails don't mean more sales
(00:40) - The data from 27 billion emails
(02:05) - Why automation wins
(04:00) - Building the perfect welcome series
(08:50) - Better abandoned cart emails
(10:35) - Browse abandonment strategy
(12:25) - SMS marketing that converts
(16:30) - Email metrics that matter
(20:35) - Omnisend email marketing
(22:25) - The 7-step email marketing audit
(25:10) - Final takeaways

Listener offers:
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Ships-A-Lot- Improve fulfilment costs, shipping margins and customer experience.
Yoast - 15% off Shopify and WordPress with code WWS15.
Inventory Planner - Free seven-day inventory bootcamp.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands

A bad customer review might have nothing to do with your product.

Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust.

Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands.

You’ll learn:

Alan also shares lessons from AYBL, Wild & Stone and Astrid & Miyu, including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available.

In this episode:
(00:00) - Why most Shopify brands lose money on inventory
(03:06) - Mistake #1: Running out of stock
(08:39) - Mistake #2: Overstock and cash flow problems
(20:15) - Mistake #3: Data and inventory visibility
(25:27) - Mistake #4: Marketing without inventory
(31:46) - Mistake #5: Ignoring lead times
(36:12) - When to use inventory planning software
(38:14) - Key takeaways and final thoughts

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Free Inventory Planning Bootcamp
Learn how to prevent stockouts and overstocks, reduce inventory holding costs and make more confident purchasing decisions with Inventory Planner’s free seven-day course.
Join the free Inventory Planning Bootcamp

Listener offers:
Seguno - Get a free email customer analysis and strategy session.
Yoast - Get 15% off Shopify and WordPress with code WWS15.
TaxCloud - Get free migration onboarding as a Winning With Shopify listener.

About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

Stop experimenting with AI and start using it to produce measurable results in your Shopify business.

Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work.

From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could damage your brand.

You’ll learn:

In this episode:
(00:00) - Why AI is changing Shopify
(00:56) - What Shopify Sidekick can do
(07:39) - Using ChatGPT for ecommerce
(15:08) - AI customer support
(18:46) - AI email marketing
(20:19) - Product images and AI search
(21:25) - Predictive sales and growth
(22:27) - When not to use AI

Follow Winning With Shopify for practical Shopify growth advice every Tuesday and Friday.

Listener offers:
Seguno - Free email customer analysis and strategy session.
Yoast - 15% off Shopify and WordPress with code WWS15.
Inventory Planner - Free seven-day inventory bootcamp.
TaxCloud - Free migration onboarding for listeners.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again.

Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO buy-in.

Learn what customers actually care about, why the second purchase is more important than the first and how to build a DTC brand that customers choose over cheaper alternatives.

In this episode:
00:00 - Store vs brand: the real difference
01:57 - What customers actually care about
03:11 - Nadine's journey to becoming a CMO
05:57 - Getting CFO buy-in for brand investment
09:16 - Measuring awareness and brand stickiness
11:29 - Retention, churn and the second purchase
18:25 - Turning customers into subscribers
24:45 - Pricing a growing DTC brand
29:15 - Difficult brand and pricing conversations
33:02 - Final thoughts

Exclusive listener offers:

Seguno - Shopify email marketing
Get a free customer analysis and strategy session with an email expert.
Claim your free Seguno session

Yoast - Shopify SEO
Get 15% off Yoast for Shopify and WordPress with code WWS15.
Visit Yoast

Inventory Planner - Shopify inventory management
Join the free seven-day inventory planning bootcamp.
Join the free inventory bootcamp

TaxCloud - Shopify sales tax management
Get free migration onboarding as a Winning With Shopify listener.
Claim free TaxCloud onboarding

Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells.
This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn:
- Different ways you can encourage customers to buy more through upsells and cross-sells
- How leading brands have got creative with this
- Where Shopify brands fail to cut through with cross-sells
0:00 — Introduction & What We're Covering Today

0:38 — Why Upsells and Cross-Sells Matter for AOV

1:00 — Tip 1: Bundling — Simplify It and Drop the Discount

2:05 — Use Microsoft Clarity to Watch Real User Behaviour

2:39 — Tip 2: Do Not Overwhelm the Customer

4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions

5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page

6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month

8:09 — How to Do Upsells Manually as a Smaller Store

8:55 — Tip 5: Create a Customisable Look or Set

10:18 — How This Flips the Customer Conversation Completely

11:13 — AB Test the Outfit Feature Before Rolling It Out

11:46 — Tip 6: Sell Packs Instead of Single Items

13:05 — T-Shirt Pack Pricing Strategy Example

14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward

15:29 — The $500 Minimum Spend Club Strategy

16:22 — Tip 8: Use Real Statistics as Social Proof

17:54 — Outro — Subscribe and Visit the Website
Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts!

This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store.

In this episode, you'll learn:

0:00 Customers Buy Trust, Not Just Products
2:19 The Most Important Sale You're Not Focusing On
4:38 How to Source & Launch Your First Product From Scratch
7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings
11:38 How to 5X Your Discount Code Usage (Seguno)
13:59 Pure Wholesale to E-Commerce in 4 Months
16:09 Making a Profit With 27 Hands on Every Garment in Dublin

Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday.

This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.

Seguno: Shopify Email Marketing
Listeners receive a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast

Yoast: Shopify SEO
Listeners receive 15% off Yoast for Shopify and WordPress with the code WWS15.
https://yoast.com

Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding.
https://taxcloud.com/winning

Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it.
Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again.
Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn:
- Choosing the right Shopify apps for your store
- Avoiding Shopify apps that will ruin your customer experience
- How to test if you've got a good Shopify app or the wrong one
0:00 - The Top 10 Most Installed Shopify Apps
2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently?
3:48 - Difference Between Built for Shopify Apps and just another Shopify app
4:34 - 5 Things to Look For in a good Shopify app
10:08 - 5 Red Flags to Avoid in a bad Shopify app
13:04 - Don't Use an App When a Simple Piece of Code Will Do
16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing
19:00 - Outro
Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Brands ignore the biggest part of Shopify marketing, which is building customer trust.
Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn:
- How to build customer trust presale
- How to nail the aftersales process
- Shopify marketing done properly
Timestamps
0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify
1:46 - Shopify After Sale Matters More
3:16 - The Lost Of First Shopify Customer
6:48 - How JoyT5 Started on Shopify
8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business
11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube
18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify
28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity
33:21 - Outro
Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales.
Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience.
Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn:
- How brands are leveraging dropshipping for faster growth
- Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges.
- Stop spending months, some times years, trying to get hold of the right stock
Timestamps:
0:00 Why Every Shopify Dropshipping Is For Every Brand
1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping
3:02 Reason #2: Test New Shopify Products Without Spending a Penny
4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items
5:40 Reason #4: Partner Brand Collaborations via Dropshipping
7:35 How Big Brands Are Already Using Shopify Dropshipping
9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package
11:19 How to Build a Seamless Customer Experience With Multiple Suppliers
16:31 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes.

This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes.

Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app.

Check out the app here: https://www.seguno.com/bulk-discount-code-bot

In this episode, you'll learn:
- Learn how to maximise revenue, like other brands, with your Shopify discount code strategy
- Understand how brands use codes in your specific segments
- Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening

0:00 - Intro
2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts
5:05 - Finding the Sweet Spot
7:12 - What's the Right Shopify Discount Percentage?
11:06 - Unique Discount Codes on Shopify & Why Do They Matter?
13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak
19:47 - Only 4% of Shopify Brands Are Segmenting Discounts
25:25 - Percentage Off vs Amount Off
30:16 - Outro

The Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.

This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.

Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast

Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com

Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice.
This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO.
Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn:
- Things you need to change today to maximise Shopify SEO
- The latest Shopify SEO strategies to boost revenue for your store
- Shopify apps than can support your Shopify store's SEO growth
0:00 Intro
1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now
3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs
5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT
7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store
8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO
10:23 - Benefits, Use Cases & Results Pages For Boosting SEO
13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO
16:12 - Outro
The Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.

This Shopify Podcastis bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.

Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast

Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com

Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

TaxCloud: Shopify Sales Tax Management.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand.
From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn:
- How to thrive in both direct-to-consumer and wholesale
- Shopify setup, Shopify apps and Shopify marketing
- Creating a 7-figure store from the ground up
Timestamps:
0:00 Intro
0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify
3:22 The COVID Pivot To a Shopify Setup
7:31 The Quality Behind Every Garment
10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)
13:25 Bringing Production Back to Ireland & How It Changed Everything
19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value
28:10 How Getting Featured in TV Shows Drove Organic Growth
37:18 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.

Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth.
This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time.
Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn:
- The secret 8 strategies that generate ecommerce growth for brands
- Hidden opportunities to scale up your Shopify Store setup and performance
- How to protect Shopify product margins whilst growing
0:00 Introduction – Winning With Shopify Podcast
1:15 The Dangerous Mistake of Relying on One Marketing Channel
4:00 Paid Ads vs Organic Growth: Why You Need Both
6:15 The Hidden Revenue Opportunity Most Brands Ignore
8:25 How to Win Back Customers Who Stopped Buying
10:45 Why Great Products Still Fail (And How to Fix It)
13:00 Turn Existing Customers Into Your Best Sales Team
15:00 The Profit Margin Strategy That Fuels Faster Growth
17:00 Building a Business That Doesn't Depend on One Person
18:30 The 8 Growth Strategies Every Shopify Brand Needs
19:48 Final Thoughts
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands.

As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively.

Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth.

Timestamps:

0:00 Intro

1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store

2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax

4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale

6:23 The $40,000 Cable Bullet Case Study

8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't

10:13 When Should Shopify Brands Start Thinking About Sales Tax?

12:04 Sales Tax for Subscription Businesses: What You Need to Know

16:29 Almond Cow Case Study: 70% Less Time Spent on Tax

19:10 Outro

EXCLUSIVE WWS OFFERS

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-s...

Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-...

Join the bootcamp and elevateyour inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-...

Follow us on socials:

  / winningwithshopifypodcast  

  / winningwithshopify  

   / @winningwithshopify  

Join our newsletter: https://wwspodcast.com/

Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency

Become a sponsor: https://wwspodcast.com/pages/sponsorship

Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale

Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!

Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand.

In this episode, you'll learn:

• How to scale an artisan food business without compromising quality
• The operational and fulfilment systems needed to support rapid growth
• How branding, packaging, and customer experience drive repeat purchases
• The role Shopify and ecommerce technology played in scaling the business
• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion

00:00 Introduction
02:10 The Origins of Cutter & Squidge
04:35 Scaling Handmade Production
07:50 Ecommerce Fulfilment and Logistics
10:15 Building a Memorable Food Brand
13:40 Managing Supply Chain Challenges
16:05 Using Shopify to Support Growth
18:30 Navigating Rapid Growth During Covid
22:15 Marketing Strategies and Customer Retention
25:50 Wholesale Growth and Retail Partnerships
29:20 Expanding from Local to Nationwide
32:45 Handmade Production vs Automation
36:10 Forecasting, Planning and Technology
39:30 Customer Feedback and Product Development
42:00 Seasonal Campaigns and Gifting Opportunities
44:20 Lessons for Ecommerce Entrepreneurs
46:00 Connect with Cutter & Squidge

Website:
https://www.cutterandsquidge.com

Instagram & TikTok:
@cutterandsquidge

Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday.

Sponsors:

Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:
https://yoast.com/winningwithshopify

TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:
https://taxcloud.com/summer

Seguno – Get 20% off your first three months of email marketing with code WWS20:
https://www.seguno.com/winning-with-shopify

Brightpearl – Join the bootcamp and elevate your inventory management:
https://info.brightpearl.com/winning-with-shopify

Follow Winning With Shopify:

Instagram: @winningwithshopify
YouTube: @winningwithshopify
Newsletter: https://wwspodcast.com

Powered by https://spec.digital/

Interested in sponsoring the show?
https://wwspodcast.com/pages/sponsorship

In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.

From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward.

But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out.

AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage.

Want to work with Nick? Reach out here https://spec.digital/

In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong.

In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover.

We cover:
• Why Shop Pay should probably already be enabled
• The hidden SEO and UX issue with /collections/ URLs
• How stronger guarantees increase conversion confidence
• Why charging for returns might be costing you more than you think
• The importance of testing changes properly instead of “just doing stuff”

Small changes. Big impact.

If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/

In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers!

This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships.

Guests:

John Roman – BattlBox

Website: https://www.battlbox.com/

Ben Holland – Good Ranchers

Website: https://www.goodranchers.com/

What you’ll learn:

- How BattlBox built a 70% subscription-based business

- How Good Ranchers scaled to 63,000+ subscribers

- Why product quality beats retention hacks

- How to grow ecommerce without relying on Meta ads

- Why LTV matters more than one-time sales

- How to reduce churn and win back customers

- Why subscription tech should be seen as a value driver

- How influencer and podcast marketing can build trust fast

Key Takeaways:

00:23 Growing E-commerce Without Meta Ads

02:49 Product Quality Trumps Tech Nudges

05:52 Achieving High Customer Retention Rates

06:36 From Truck Sales to Online Meat

08:16 Value Beyond Product: Education & Recipes

09:14 LTV as a Key Scaling Metric

12:04 Landing a Netflix Original Series

14:25 Identifying Your True Target Audience

15:28 Growing E-commerce Without Meta Ads

17:09 Influencer Marketing for New Brands

21:08 Subscription Pricing Strategy: One-Time Premium

24:12 Subscription Platform: Value, Not Expense

28:56 Full-Time Churn Win-Back Strategy

32:58 Too Much Product Causes Churn

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

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What if you could double your conversion rate with just a few simple changes?

In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands.

From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend.

Nick also shares real ecommerce examples, including:

If you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately.

Topics covered:

Follow us on socials: ⁠

https://www.instagram.com/winningwithshopifypodcast/⁠⁠

https://www.tiktok.com/@winningwithshopify⁠⁠

https://www.youtube.com/@winningwithshopify⁠

Join our newsletter:⁠ https://wwspodcast.com/⁠ 

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In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.

This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.

If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights.

Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce

Test your CRO here: https://www.blendcommerce.com/winningwithshopify

LinkedIn: https://www.linkedin.com/in/adampearcemarketing

What you’ll learn:

• How Shopify brands increase revenue with CRO

• Why conversion rate is often the wrong metric

• The importance of revenue per session and LTV

• How UX impacts ecommerce growth

• Common CRO mistakes brands make

• Why heatmaps and customer data matter

• How brands like Dr. Squatch and Stubble & Co approach CRO

• The role of retention in ecommerce profitability

Key Takeaways:

00:31 Increase Shopify Revenue 65% with CRO

00:34 Overcoming Founder Pushback on CRO

00:52 From Politics to Process in CRO

01:22 Dynamic vs Static CRO Process

02:41 Unlocking Conversion: The Power of Data-Driven Design

03:51 CRO Agency as UN in Organizations

05:25 Understanding Revenue Per Person Metric

06:30 CRO Failure: Aesthetics Over Function

07:32 CRO Failure: No Clear Growth Goals

08:27 Conversion Rate Optimization: A Misnomer

16:40 Use Heatmaps for Data-Driven UX

18:30 Stubble & Co's CRO Filtering Strategy

19:17 CRO is an Ongoing Business Process

22:38 LTV as Your North Star Metric

26:41 Educate Customers During Delivery Window

32:47 Dr. Squatch's Aligned Marketing & UX

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify

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Most ecommerce brands are collecting data… but asking the wrong questions.

In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.

Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.

You’ll learn:

If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.

Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.

Follow us on socials: ⁠

https://www.instagram.com/winningwithshopifypodcast/⁠⁠

https://www.tiktok.com/@winningwithshopify⁠⁠

https://www.youtube.com/@winningwithshopify⁠ 

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What would selling 5 million units of one product do for your business?

In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.

Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.

If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.

Guest: Amy Anzel – Founder & CEO of Hollywood

Browzer

Website: https://hollywoodbrowzer.com/

Instagram: https://www.instagram.com/hollywoodbrowzer/

What you’ll learn:

• How Hollywood Browzer sold over 5 million units

• The power of product education in ecommerce

• How to pitch wholesale buyers successfully

• Why benefits matter more than ingredients

• Turning negative reviews into product innovation

• Scaling a beauty brand through TikTok and retail

• The strategy behind international expansion

Key takeaways:

00:34 The Art of Dermaplaning: Why Passion Matters

01:36 From Acting to Beauty Entrepreneurship

02:39 Manufacturing Journey: China to Product

03:35 Overcoming Early Buyer Rejections

03:58 Pioneering a Market: Owning Authority

04:31 Achieving Low Product Return Rates

05:35 Leveraging Customer Reviews for Trust

05:54 Multi-Channel Sales Strategy

06:04 Funding New Product Development

10:48 Turning Negative Reviews into Innovation

12:46 Video Tutorials for Product Education

15:14 Product Positioning: Enhancing Other Products

17:59 Future Vision: Multi-Step Skincare System

29:19 International Expansion: US Market Launch

EXCLUSIVE WWS OFFERS:

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Follow us on socials:

⁠⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠

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Become a sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠

Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales.

In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.

From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.

You’ll learn:

• How wholesale partnerships can boost SEO and brand visibility

• Why brand search volume matters (and how to track it)

• The importance of pricing consistency across retailers

• How to compete with Amazon and other stockists

• A clever (and slightly cheeky) way to win back customers

If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away.

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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What would 18.5 million views do for your store?

This week, we’re joined by Megan from Volashes - who did exactly that… with one video.

No big team.
No fancy production.
Just smart, consistent content.

We break down:
• What actually works on TikTok
• How to turn views into real sales
• TikTok vs YouTube Shorts (what’s better?)
• And why most brands are overthinking content

If you’re trying to grow your Shopify store with social - this one’s for you.

This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways!

Check out Volashes here: https://shopvolashes.com/

Key takeaways:

0:00 Introduction & About Megan

3:47 Pivoting Out Of Covid

10:01 Creating Behind The Scenes Content Successfully

14:38 TikTok vs YouTube: The Social Media Landscape

19:02 How Important Is Consistency?

26:38 How Can Brands Use Social Media To Their Advantage?

30:20 The Next Level Of Growth For Volashes

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast/⁠

⁠https://www.tiktok.com/@winningwithshopify⁠

⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠https://wwspodcast.com/⁠

Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency

Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.

If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings.

We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.

If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch.

Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiI

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Guest: Carolyn Shelby (Yoast)

Website: https://yoast.com

Instagram: https://www.instagram.com/yoast

What you’ll learn:

• Why AI should support strategy, not replace it

• The biggest mistake brands make with AI content

• How product pages impact SEO and AI visibility

• Why structured data (schema) matters more than ever

• How to optimise your Shopify store for AI search

• What Google actually wants from ecommerce websites

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:22 AI's True Role: Speed, Not Strategy

01:36 100 Articles Daily: Bad Strategy?

02:31 AI Content Dilutes Your Signal

04:55 Google Crawl Budget for E-commerce

05:45 AI Content Drops Search Rankings

08:06 Human-Centric Product Content Strategy

08:48 Avoid Clever Product Color Names

10:29 Clarify Product Colors for AI

12:31 Text-Only Product Descriptions for SEO

15:22 More Product Info, Better Sales

15:56 AI for Manufacturer Data Processing

17:39 Train AI for Quality Output

19:00 AI for E-commerce Workflow Automation

19:40 Don't Scale Chaos with AI

21:12 Product Schema for LLM Visibility

23:32 De-jazzify Pages for AI Readability

31:33 Google's Ethos: Best User Solution

35:25 Website Traversability for AI Agents

Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJ

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In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful!

This week, we’re bringing you a Best of the past 3 Months!

A curated mix of standout moments, insights, and conversations from recent episodes.

From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss.

If you’re short on time or new to the podcast, this is the perfect place to start.

⏱️ Highlights:

0:00 - How to get 50,000 4.9 reviews!

03:04 – Cookie banner compliance: what’s changed and why it matters

06:08 – The evolving subscription space: trends shaping the future

07:39 – How AI is transforming email marketing

09:37 – Is your email being filtered by AI? What to watch for

13:08 – AI brand insights: smarter ways to understand your audience

14:40 – In the elevator with Padded Apparel: quickfire insights

19:06 – The reality of 3PL costs when scaling a business

21:43 – Kickstarter: launching and funding your next idea

Expect practical takeaways, honest conversations, and a snapshot of what’s been shaping the industry over the past few months.

Which moment stood out to you most? Let us know below.

Our Guests:

https://www.missionmercantile.com/

https://www.dma.org.uk/

https://www.seguno.com/winning-with-shopify-podcast

https://lastobject.co.uk/

https://ridecased.com/

https://subsummit.com/

Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months?

In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch.

From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear.

What you’ll learn:

• How Rhett scaled to $400K–$500K/month in under 9 months

• Why niche selection matters more than anything

• The Meta ads strategy that drove rapid growth

• How to build and iterate a product people actually want

• Why you don’t need experience to start an eCommerce business

• The realities of funding, scaling, and profitability

Key takeaway:
You don’t need permission or perfect knowledge to start. You just need to take action and learn fast.

Guest links:
Website: https://ridecased.com

Instagram:@ridecased

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:00 Intro

00:10 Rapid E-commerce Growth Strategy

01:17 From Alibaba to First Sale

03:22 Sunk Cost Fallacy in Startups

03:55 Defining Padded Apparel Niche

04:55 Disrupting with Comfort Innovation

05:51 Pivoting E-commerce Marketing Strategy

06:44 Building a Creator Ad System

10:55 Startup vs Corporate Marketing

12:10 First-Time Founder Learning Curve

14:28 Maintaining Startup DNA

19:15 Early Stage Fundraising Journey

21:31 Path to Profitability Strategy

23:57 Just Start: Entrepreneurial Advice

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

How do you build a $4 million ecommerce sales channel in just one year?

In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels.

BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.

Inside this episode, you’ll learn:

• How BattlBox scaled live shopping from $0 to $4M in under a year

• Why platforms like Whatnot have higher purchase intent than TikTok Shop

• The difference between live shopping vs traditional ecommerce channels

• How content and community drive repeat purchases and LTV

• The exact KPIs BattlBox tracks to scale this channel

• How to test live shopping without a big team or budget

We also break down:

• Team structure for scaling a new sales channel

• Why most brands fail when trying new platforms

• How live shopping fits into a full ecommerce ecosystem

If you're running a Shopify store and looking for the next big growth channel — this is one you can’t ignore.

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:00 Intro

00:57 Unlocking $4 Million in Sales with Live Shopping

01:18 Whatnot vs TikTok: Buyer Intent

02:42 Brand Affinity on Whatnot vs TikTok

04:27 BattlBox's Netflix Content Strategy

08:25 Whatnot as a Top-of-Funnel Channel

09:18 Launching Whatnot: From Zero to $25K

10:14 Why BattlBox Chose Whatnot over TikTok

11:47 Whatnot's Unique Community Raids Feature

13:19 Scaling Live Shopping: Hours and Revenue

15:28 Building a Dedicated Social Commerce Team

18:26 Accountability in New Sales Channels

19:21 When to Double Down on a Sales Channel

21:48 Whatnot Surpasses Amazon as #2 Channel

23:38 Amazon Shopper vs. Whatnot Customer

25:48 Attribution Challenges in E-commerce Marketplaces

29:33 Bootstrapped Shopify: Starting Whatnot Live

31:48 Whatnot's Fee Structure and Valuation

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit.

In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money.

If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening.

You’ll learn:

• Why a flat ROAS target doesn’t work

• How product margins impact your ad performance

• Why some products should NEVER be scaled

• The hidden reason most brands lose money on ads

• How to structure campaigns based on profitability

Nick also shares practical strategies to improve your margins and scale profitably:

• Lowering product costs (without sacrificing quality)

• Increasing prices (without killing conversions)

• Boosting average order value (AOV)

• Leveraging lifetime value (LTV) for growth

If you run a Shopify store, manage ecommerce ads, or want to scale profitably - this episode will change how you look at your numbers.

Because the truth is simple: Revenue looks good. Profit builds businesses.

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast

⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠

https://www.youtube.com/@winningwithshopify⁠

Join our newsletter:⁠ https://wwspodcast.com/⁠

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Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore.

In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so.

Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, customisation, upsells, partnerships, and better retention strategy to grow long-term customer value.

This episode also gives a behind-the-scenes look at Sub Summit, the world’s largest event for subscription, membership, and loyalty brands - including how brands can attend for free.

In this episode:

• Why subscriptions are becoming essential for ecommerce brands

• How to make subscriptions work even in categories like fashion

• The real difference between value, convenience, and access

• Why share of wallet matters more than direct competitors

• How AI is changing subscription personalisation

• How better checkout upsells can increase LTV

• Why “auto ship” converts better than “subscribe and save”

• What brands can learn from Amazon Prime, Netflix, Apple, BattleBox, and The Farmer’s Dog

• How to think about churn, cancellations, and retention more strategically

If you run a Shopify store and want to increase LTV, retention, and recurring revenue, this is a really valuable episode.

Want to find out more about SubSummit? Check it out here: https://subsummit.com/

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify

⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

0:37 – Sub Summit: The World’s Largest Subscription Event

1:43 – Unlocking Subscription Growth at Sub Summit

3:21 – How to Get Free Tickets to Sub Summit

5:39 – Can Fashion Brands Use Subscriptions Successfully?

6:46 – Why Subscription Models Increase Purchases

8:52 – How NFL Football Drove Amazon Prime Sign-ups

9:47 – AI and the Future of Subscription Personalization

10:14 – Dynamic Subscription Frequency (The Farmer’s Dog Model)

13:05 – AI for Hyper-Personalized Product Recommendations

15:40 – Using Subscription Data to Unlock AI Insights

16:47 – Strategic Partnerships to Boost Lifetime Value

18:38 – Subscription Upsells at Checkout (Candle Example)

19:20 – Winning the “Share of Wallet” Subscription Battle

22:06 – Smart Subscription UI to Reduce Cancellations

24:29 – Reducing Churn with Value Instead of Discounts

25:04 – Apple’s No-Discount Strategy and Brand Value

28:06 – The Best Types of Products for Subscriptions

31:58 – How “Auto Ship” Boosts Subscription Conversions

33:21 – The BattleBox Mystery Box Checkout Upsell Hack

Follow us on socials:

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What does it really take to build a Shopify brand customers genuinely love?In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It’s about creating a business people trust, using personal connection as a real competitive advantage, and building products that customers want to keep for life.In this episode, we cover:• Why personal customer care still matters in 2026• How Chuck personally phones customers - and why it works• The power of a lifetime product promise• Why repairable, long-lasting products build more trust• How Mission Mercantile uses in-house manufacturing for quality control• Why they walked away from the race to the bottom• The role of Pinterest, boutique retail, referrals, and word of mouth in customer acquisition• How small, continuous improvements can shape long-term growthIf you care about building a strong brand, better customer relationships, and a business that stands out for the right reasons, this episode is packed with insights.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.comCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:0:22 – Mission Mercantile: Shopify Success0:40 – A Mythical Customer Care Strategy2:53 – Investing in Customers Builds Loyalty4:06 – A Creative Customer Gift Strategy During COVID5:34 – The Counter-Intuitive Business Strategy7:11 – The CEO Personally Calls Customers9:24 – In-House Manufacturing and Quality Control10:20 – The Lifetime Product Promise12:59 – Why In-House Repairs Are an Economic Advantage14:50 – Repairable Products Build Customer Trust16:14 – The Challenges of In-House Production17:26 – Diversifying Customer Acquisition Channels18:42 – Visual Platforms for Product Marketing18:54 – Why Pinterest Still Drives Traffic19:32 – The Boutique Retail Strategy21:25 – Authentic Product Photography Matters25:33 – Products That Actually Improve With Age26:43 – Using Customer Reviews for Insights28:00 – Using AI to Understand Customers30:10 – Supporting Retailers During a Crisis32:03 – The Evolution of Product PhotographyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions?In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know.They cover why cookie banners often aren’t fit for purpose, why customers don’t really understand them, and how confusing privacy rules can end up costing businesses data, revenue, and growth.In this episode:• Why cookie banners are frustrating customers• The real difference between first-party, second-party, and third-party data• Why privacy law is all about balance — not just restriction• How bad banner design can tank your revenue• Whether UK retailers might eventually stop needing cookie banners• Why Google Consent Mode V2 matters• How better privacy messaging in your brand voice can build more trustIf you run a Shopify store and want to understand the real-world impact of privacy and consent rules, without the legal jargon overload - this one’s for you!

Get in touch with DMA here: https://www.dma.org.uk/

EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Key Takeaways:0:43 – Cookie Banners: Are They Still Fit for Purpose?1:07 – The Problem With Cookie Banners3:17 – GDPR Recital 4: Privacy vs Business3:55 – Why Businesses Need Customer Data5:09 – Balancing Privacy and Business Rights5:57 – Legitimate Interest: A Lawful Data Basis7:32 – Analytics Exemptions and the DUA Act9:30 – Why Cookie Banners Are Complex for Shopify Stores10:24 – Why Most Consumers Don’t Understand Cookies11:13 – Transparency Beyond Technical Privacy Policies13:29 – Consumers Still Want Relevant Marketing14:47 – The Shift of Power to the Consumer17:33 – What First-Party Data Actually Means19:20 – Third-Party Data and Advertising Networks23:09 – Why Customers Fear Sharing Data25:08 – How Cookie Banners Can Hurt Revenue26:10 – Do UK Retailers Still Need Cookie Banners?27:26 – Email Tracking and Consent Explained34:20 – Why the Cheapest Customer Isn’t Always the Best39:38 – Google Consent Mode V2 Explained46:21 – Privacy Policies: Lawyer vs Copywriter49:26 – DMA and the Future of Data LegislationFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Attribution is one of the most confusing topics in ecommerce - and one of the most important.In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution.If you’ve ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics?Then this episode is for you.Nick breaks down:• The biggest problems with attribution• Why every marketing channel claims the sale• How cookies, privacy rules, and multi-channel journeys make tracking messy• What ecommerce brands should actually focus on insteadIncluding:• KPIs that actually matter• Lifetime value (LTV)• Smarter ways to measure marketing performanceIf you run a Shopify store, work in ecommerce marketing, or manage paid ads, this episode will help you make better decisions with your data.Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that.In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts.You’ll learn:• Why SEO for Shopify starts with intent (not just keywords)• How Yoast helps cover technical SEO (and what still needs human input)• Why generic AI content can hurt conversions (and how to stand out)• The role of UX in SEO results (and why “more content” isn’t always better)• How Shopify’s platform structure impacts SEO — apps, themes, and performance• What’s next: Shopify’s AI-native future and what merchants should do nowIf you’re building a Shopify store and want better rankings + better conversion rates, this conversation will help you focus on the SEO work that matters.👉 Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.comKey Takeaways:0:00 – Yoast SEO: Built for Every Shopify Merchant0:38 – Yoast’s Role as a Merchant Insights Advisor6:04 – Yoast: 15 Years of SEO Excellence6:23 – Yoast: The World’s Most Used SEO Plugin7:12 – Yoast Shopify App: Technical SEO Done For You9:14 – Yoast Automates 95% of Technical SEO13:33 – AI Content: Why Differentiation Matters15:11 – Why User Experience Impacts SEO16:39 – Shopify’s Closed Platform: Pros & Challenges19:03 – How Google Adapted to Shopify’s URL Structure22:29 – Why Human Input Is Still Essential for AI Content24:21 – AI Content and Conversion Rate Impact25:34 – Why Unique Content Beats Generic AI29:44 – Content Placement in the Customer Journey31:07 – Shopify’s AI-Native Future for Merchants37:27 – SEO Is Continuous Discipline (Not Set & Forget)Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Big updates. Big ideas. Big opportunity.

In this episode of Tuesday Tea Break Talks, Nick covers:

• The new Canva + Shopify integration via Seguno

• Major updates to Seguno Email Marketing

• What “Agentic AI” actually is - and how it can replace expensive focus groups

• How to use AI to uncover emotional friction on your website

Faster execution, smarter feedback, better conversion decisions

You’ll learn how to:

• Connect Shopify product images directly into Canva

• Edit product visuals instantly using AI

• Create smarter email designs inside Seguno

• Build AI-powered customer audience simulations

• Use Agent Mode in ChatGPT to test your website like a real buyer

Nick also shares real examples of how AI uncovered:

• Confusing delivery messaging

• Membership friction

• Missed UX improvements

• Emotional sticking points blocking conversions

If you run a Shopify store and want faster, smarter decision-making without expensive research or long design cycles, this episode is for you.

Find out more about Seguno's Canva update here: https://www.seguno.com/integrations/canva

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What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You’ll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you’re a Shopify founder, marketer, or product builder, this one’s packed with practical lessons (and a few “no one warned me about this” moments).In this episode, we unpack:• Why waterless detergent sheets are taking off• How ocean-bound plastic creates real economic impact• Co-founder dynamics and healthy conflict• Why reusable products struggle as a business model• The data-driven shift to “let ads decide”• Kickstarter as a pre-order and awareness engine• The founder lesson most people learn too late

Check out LastObject here: https://lastobject.co.uk/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 – Learning Lessons from Product Sales01:38 – Isabel’s Journey with Last Object04:07 – Waterless Laundry Detergent Sheets05:18 – Shipping Water: Environmental Impact06:07 – Repeat Customer Business Model Shift07:20 – The Genesis of Last Object08:38 – Ocean-Bound Plastic Sourcing Strategy10:01 – Currency on Trash: Supporting Local Economies11:23 – Co-Founder Dynamics: Brother and Friend17:11 – Pivoting to Repeatable Product Lines19:10 – Investment Challenges: Burning Money23:20 – Wrong Product Fit: Key Lesson24:08 – Data-Driven Marketing: Testing Products24:54 – Downsizing: From 35 to 3 Founders26:06 – Returning to Design as a Core Strength28:36 – Let Ads Decide: Product Validation36:46 – Kickstarter Strategy: Pre-Orders & Awareness38:40 – Designing with Data and Customer Feedback42:23 – Cut Your Darlings Earlier: A Business LessonFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably.In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter.You’ll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why lifetime value (LTV) should be a core KPI- How to use Shopify + GA4 data to find hidden drop-offs- The real impact of pop-ups, checkout friction, and stock levels- Why brand vs non-brand ad spend matters more than you think- How product performance and inventory decisions affect growthNick also shares real examples from Shopify brands, including:- Wasted ad spend on brand searches- Missed revenue from sold-out high-profit products- Why some channels look bad but drive conversions later- How better data visibility unlocks faster scalingJoin our FREE webinar this Thursday! Sign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration👉 Learn more about Growth Vault (launching 1 Sept 2026): the biggest collection of Shopify content released in one place👉 Subscribe for weekly Shopify growth insights👉 Questions or collaborations: hello@winningwithshopify.comFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Nick’s got a cold, Brian’s back, and your inbox is getting smarter!

This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is still the top ROI channel (even in the AI era)- How AI uses engagement as the main feedback loop (and what that means for deliverability)- The 3 things AI looks at when sorting emails in the inbox- Why trying to “game the system” can land you in spam jail- How to write emails that AI (and humans) can scan fast- Gmail Annotations and how they can boost visibility- Using Shopify Sidekick to plan smarter promos, segment faster, and validate store data- Why authenticity wins in an AI-generated world🎥 Join Our Live Webinar Next Week (Feb 26, 2026): Nick + Brian (Seguno) + TaxCloudSign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registrationEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:00:04 – AI & Email: A Rare Combo?00:28 – Why Email Still Delivers the Highest ROI05:10 – Seguno’s Three Core Shopify Apps05:41 – Shopify Connect for Canva: Why It Matters06:21 – Seguno Email Marketing: Starting Price07:01 – Early Access to Seguno’s AI Prototyping07:50 – Why Seguno Is Built Best for Shopify09:55 – How AI Is Changing the Email Marketing Landscape10:56 – Email Marketing: Still the Top ROI Channel11:53 – How AI Filters and Sorts Email Content14:19 – The Three Key Factors AI Uses to Sort Emails15:22 – Why You Can’t “Trick” AI (It Learns Fast)16:09 – AI Promotes Good Content — and Blocks the Rest16:47 – Unsubscribes Aren’t Always a Bad Thing17:54 – Engagement: AI’s Main Feedback Loop19:04 – Why Inbox Placement Depends on Engaged Contacts21:28 – Beyond Image Generation: AI Email Tools22:42 – Authenticity in an AI-Generated World24:28 – Using Sidekick for Smarter Promotions28:17 – Validating Store Data with Shopify Sidekick29:10 – How AI Impacts Customer Email Engagement31:25 – AI Email Summaries: Where Brands Miss the MarkFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscriptions, and smart offers- Why relying only on paid ads is riskyIf you run a Shopify store and want to grow profitably in 2026, this episode is essential listening.

Join our next webinar here! https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration

Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/

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In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale!

From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.

In this episode, we cover:

• The Bean Shop’s origin story (from art school to coffee roasters)

• Why they supply cafés instead of competing with them

• How COVID accelerated online coffee sales, and what sustained growth after • Bringing in-person customer experience to Shopify (chat + tone + loyalty)

• Why email marketing is the retention engine (especially with subscriptions)

• The real-life chaos of business ownership: firefighting + prioritising

• Growth plans: new eco roaster + improving ops and capacity

Mentioned in this episode:

• The Bean Shop: thebeanshop.co.uk

• Instagram: @thebeanshopuk

• Want to sponsor the show or get involved? hello@winningwithshopify.com

• Join the Growth Vault waiting list (Sept 1 launch): wwspodcast.com

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify

⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Key Takeaways:

00:14 – Supplying Cafés: A Smart Coffee Business Strategy

00:34 – Starting the Coffee Business Journey

00:46 – Exceptional Customer Service in Action

01:37 – The Bean Shop Origin Story

03:20 – How a Retail Background Shapes Business Success

04:22 – Work for Others First: Learning Before Owning

05:58 – The Challenge of Digital Customer Connection

06:18 – Using Chatbots Without Losing Brand Voice

07:31 – What Great Customer Service Really Looks Like

08:18 – Embracing the Chaos of Business Ownership

10:22 – The E-commerce Journey: From BT to Shopify

14:43 – Where the Name “The Bean Shop” Comes From

15:11 – Building a Consistent Brand Visual Identity

18:38 – Telling Ethical Coffee Sourcing Stories

20:17 – Splitting Operations to Support Business Growth

22:42 – Maximizing Existing Business Assets

29:27 – Giving Free Coffee with Equipment Sales

33:28 – The Owner’s Role: Firefighting vs Prioritising

35:01 – What’s Next: Growth Plans & a New Eco Roaster

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.

This is about branding that works, not branding that just looks good.

We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.

What we cover in this episode:

• Why branding should be built for effectiveness, not personal preference

• How standout brands win by going against the category norm

• The difference between scalable branding and trendy design

• Why consistency beats cleverness every time

• How brand trust directly impacts conversion rate and repeat purchase

• Why changing your logo “to keep it fresh” usually hurts growth

• How to define what your brand stands for — and what it stands against

We also walk through:

• Choosing colour palettes with intention (not trends)

• Why logos should be recognisable, not descriptive

• How typography and tone of voice shape trust

• Why every brand needs a clear “brand bible” before scaling

This episode also feeds into what we’re building for 2026 - the newly named The Unofficial Shopify Growth Vault, a central hub of practical Shopify growth content launching September 2026.

If you run a Shopify store, ecommerce brand, or agency, this episode will help you rethink branding as a growth lever, not a design exercise.

👉 Don’t forget to sign up for the Shopify Growth Vault 2026, launching 1st September

Visit: ⁠⁠https://wwspodcast.com/pages/shopify-summit-2026

Follow us on socials:

⁠⁠https://www.instagram.com/winningwithshopifypodcast⁠

⁠https://www.tiktok.com/@winningwithshopify⁠

⁠⁠⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠

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In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.

Topics covered:

• Why email remains one of the most underused revenue channels

• 4.6 billion global email users - and why retention matters more than acquisition

• The risks of over-reliance on Google Ads and paid traffic

• How to build a more resilient ecommerce business using existing customers

• TikTok’s US algorithm split and what it means for brands and advertisers

• Why change creates opportunity for marketers who move quickly

Platform & partner updates:

• Yoast’s new Site Kit by Google integration (WordPress)

• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights

• Agentic commerce and why it matters as AI search evolves

• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)

Quivia (quick facts from the episode):

• Average UK child spends 92 minutes per day on YouTube

• 64% of the world’s population uses social media

• TikTok was the most downloaded app of 2025

If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.

👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st September

Visit: ⁠wwspodcast.com⁠ → Shopify Summit 2026

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast

https://www.tiktok.com/@winningwithshopify

⁠⁠https://www.youtube.com/@winningwithshopify⁠

Join our newsletter: ⁠https://wwspodcast.com/⁠

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Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth.You’ll learn how enterprise teams (like TK Maxx) approached fast experimentation, why A/B tests often fail in the real world, and how to simplify your Shopify stack without losing performance - while focusing on powerful metrics like Revenue Per Visitor (RPV) and Profit Per User (PPU).What you’ll learn in this episode:Why your tracking can look “correct” but still be wrong (GA4 dashboards ≠ truth)The biggest Shopify analytics mistakes (and how to fix funnel consistency)Why RPV beats conversion rate as a growth KPIHow PPU changes your ad strategy (and reveals what’s truly profitable)The real reason A/B testing often isn’t reliableHow app overload silently slows sites + muddies your dataWhy buying your own product reveals UX problems instantlyLessons from TK Maxx: product turnover, SEO constraints, and moving faster at scale🎟️ Shopify Summit — Sept 1, 2026: Visit www.wwspodcast.com to join the newsletter for updates, speaker teasers, and sponsor opportunities.📩 Want to sponsor an episode or get involved? Email: hello@winningwithshopify.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:02 – Beyond E-commerce Best Practices03:02 – TK Maxx’s E-commerce Journey Explained05:48 – Startup Agility vs Corporate Processes06:45 – TK Maxx: A Startup With Enterprise Backing08:10 – Corporate Budgets & Idea Socialization09:42 – How to Move Faster in E-commerce10:15 – The Unique TK Maxx Customer Buying Cycle10:42 – SEO Strategy: Removing Google URLs11:32 – Aligning SEO, PR & Merchandising12:17 – Organizational Knowledge Retention Challenges15:09 – Leveling the E-commerce Playing Field16:49 – Shopify App Overload Pitfalls17:16 – Hidden Website Data Layers & Plugins19:37 – Using AI for E-commerce Data Integration20:17 – The Challenges of Reliable A/B Testing22:09 – Buy Your Own Product: See the Customer View26:03 – Implementing Product Reviews Effectively30:29 – Revenue Per Visitor (RPV) Explained31:43 – Profit Per User (PPU) for Shopify Stores38:17 – Homepage vs Product Page Landing StrategyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.

Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.

This episode breaks down:

• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)

• Our goal to build the world’s biggest Shopify content library

• How merchants, brands, agencies and app founders can get involved

We also share the full structure of the summit, including seven dedicated stages:

• Brand stories

• Marketing & sales growth

• Customer retention & lifetime value

• Finance & back office

• Warehouse & logistics

• HR & legal

• Shopify apps showcase

Every stage is designed to give Shopify merchants practical, actionable insights - without the fluff.

Plus, we cover key updates from:

• Yoast — AI brand visibility tracking and Gemini mentions

• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:

• Site Kit by Google integration now available for all Yoast customers (WordPress only) https://yoast.com/yoast-seo-january-7-2026/

• New Track Brand Visibility in Gemini with Yoast AI Brand Insights https://yoast.com/yoast-ai-brand-insights-january-13-2026/

• My latest Search Engine Journal article on agentic commerce and UCP (https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)

If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.

📅 Launching September 1st, 2026

🎟️ Free to attend

👉 Sign up now at wwspodcast.com and click Shopify Summit 2026

What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO?

You build a Shopify brand that’s doubling year on year!

In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground.

We cover:

• How Ethical Schoolwear started (and why ethics became the mission)

• The “playground marketplace” and how word of mouth really works

• Why fast delivery creates 5-star reviews (and repeat customers)

• The simple SEO approach that drives sales

• What products sell best

• How to scale without losing what makes the brand special

• Plus: a teaser for the biggest online Shopify Summit launching September 2026

Visit Ethical Schoolwear: ethicalschoolwear.com

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠

Key Takeaways:

00:00 – Shopify’s CEO on Doing Good (and Why It Matters)

02:28 – Meet the Founder of Ethical Schoolwear

08:49 – Why Buying a Farm in Wales Beat Selling the Business

13:35 – The Reality of Multiple Suppliers in School Uniform

17:53 – Rethinking the School Uniform Industry

23:20 – Weight Loss, Capsules & Consumer Trust

26:25 – “Uber for Dads”: The Best Business Lesson Learned

32:25 – Tesla, Trustpilot & the Power of Brand Reputation

37:23 – School Uniforms: Ethics, Scale & Impact

41:17 – The Biggest Challenges Facing the Business

43:29 – One Lesson Every Founder Learns the Hard Way

46:07 – How to Double Your Business in One Year

We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.

In this episode:
• Ecommerce trends shaping 2026
• AI’s real impact on Shopify, CRO and content creation
• UK Black Friday visibility winners and retail shake-ups
• Why authenticity, reviews and UGC still drive conversions
• The return of subscriptions (done smarter)
• Why Boxing Day is still a critical sales moment
• The biggest marketing blind spots heading into 2026

Key stats we cover:
• Shopify BFCM hit $14.6B (+27% YoY)
• 81M+ shoppers bought from Shopify brands
• 39% YoY growth in Shop Pay
• Smartphones now drive 77%+ of retail site traffic
• Nearly 40% of Gen Z use TikTok or Instagram instead of Google

Quivia – test your ecommerce knowledge:
• What % of holiday shoppers planned to shop Boxing Day sales?
• Did “Black Friday” search volume rise or fall YoY?
• What % of shoppers use Google or YouTube to shop?
• True or false: Over half of users leave if a site takes more than 3 seconds to load?

If you’re responsible for Shopify growth, ecommerce marketing or CRO, this episode will help you reset and refocus for 2026.

New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.

This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.

We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are.

Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify’s latest trends signal for 2026 - and you’ve got a short, sharp reset for the year ahead.

Grab a drink and join us for a Tea Break designed to spark smarter decisions.

Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams. 

In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026.

Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better businesses.

We wrap up the episode with one big focus for 2026: getting customers to come back. Plus a surprising lesson from Tupperware - a brand that scaled without traditional marketing.

Grab a tea and let’s set the tone for the year ahead☕️

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.

This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.

🎁 Fact of the Week: Shopify BFCM

Black Friday Cyber Monday landed like an early Christmas present for Shopify merchants.

From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 2024, and what brands should be preparing for next.

We won’t spoil all the stats… but let’s just say it was a very merry BFCM.

Big Topics: Looking Ahead to 2026

As the year winds down, we’re turning our attention to what’s coming next.

In this episode, we chat through the marketing trends set to dominate 2025, including:

Agency Updates:

Before we sign off for the holidays, we’re sharing a little festive teaser:

We’ll be hosting a January webinar (date TBC) with TaxCloud & Seguno - more details coming in the new year !

Perfect listening while wrapping presents or planning for the new year.

This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!

Takeaways:

0:00 Introduction

1:41 How Cheekbone Beauty Started from a Dream

9:30 Why hitting rock bottom can be a good thing

11:09 How to communicate a personal story through a brand

15:02 How to choose winning products?

18:46 Being the face of the brand

23:17 The real challenges of mission driven growth

28:27 How to Hire the Right People

31:46 The important KPIs and Data to track35:19 Advice For Starting a Business Today

EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything.

From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared?

We also touch on:

Short & sharp insights - perfect for your tea break ☕

Welcome to our 2025 Christmas Wrap-Up!

A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.

In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our guests dropped throughout the year.

We also cover what “Built for Shopify” really means, how authenticity beats staged influencer content every time, and why customer feedback (especially the unhappy ones!) might be your most valuable gift this season. Plus, TaxCloud joins us to break down the essentials of sales tax, Nexus, and how to keep compliant as you scale into the new year.

Whether you're wrapping gifts or wrapping up Q4, this episode brings you the standout insights you’ll want to carry into 2026.

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: ⁠https://www.cavela.com/signup?affiliate=WINNING⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify

⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠

Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠

KEY TAKEAWAYS:

0:00 How to Win With Shopify

0:37 Selling Out Using Email & Tiktok

6:34 Purpose Meets Profit

13:29 How To Find The Best Shopify Apps

19:29 Dropshipping That Works

25:39 A Quote To Reflect On

27:15 A Multi Million $ Growth Story

34:56 AI in Ecommerce

40:09 The First Thing To Think About With Sales Tax

Consumer shopping habits are evolving faster than ever, and brands that adapt early win.

In this episode, we dive into the trends shaping ecommerce today:

- How AI is powering hyper-personalisation, content creation, and shoppable video

- Why authenticity (reviews, unboxing videos, real customer content) still matters

- The smart comeback of subscriptions, from warranties to replenishment plans

- Key timing tips for Shopify freezes and the Boxing Day rush

Whether you’re running an ecommerce brand or just curious about the future of retail, this episode gives actionable insights to stay ahead of the curve.

Tune in and discover how to turn these trends into opportunity.

Ever wondered how an established retail brand suddenly becomes 80% digital?

In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.

We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.

If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.

Hit play. Let’s get into it.

Get in touch with Matt here: https://www.linkedin.com/in/matthew-burgess-2a65331b3/

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

KEY TAKEAWAYS:

00:00 – How Shopify’s 50,000 Reviews Help You Win

03:53 – How to Tell Brand Stories That Sell

07:20 – How to Target and Convert a Broad Audience

10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy

12:10 – AI in Shopify: What’s Worth Using

15:34 – How to Build a One-Click Customer Experience

21:55 – Why Being Customer-Obsessed Actually Pays Off

28:55 – How to Build a Digital Business with Shopify

34:53 – Green People: The Hidden B2B Challenges

38:23 – Why People Leave an Agency

40:34 – How to Get Your Ad Copy Approved

44:54 – Green People: The Internationalisation Process

50:14 – How to Launch a Shopify Store the Right Way

Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December!Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve.What’s Inside This EpisodeShopify NewsBFCM Insights:A new Shopify report shared the 96-hour litmus test of Black Friday, and Nick shares the biggest lessons.Partner Spotlight:Is your inventory keeping up with peak season demand?What’s selling out, what’s not, and what are customers browsing vs. buying?PPC Wins:The three big PPC tips that proved most effective over BFCMSEO Learnings:Three key SEO strategies that worked over BFCMQuivia:According to Forbes and Adobe, online shoppers spent 12.5 million dollars every minute between 10 AM and 2 PM on Black Friday.Short, sharp, and packed with insights you can put to work right away, all during your tea break.

Most Shopify brands switch everything off after Black Friday.In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward.He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setting up future Black Friday success early. Plus real insights on Shopify email automation with Seguno, sales tax compliance with TaxCloud, and how not to waste the surge of traffic you just paid for.Practical, straight-talking and packed with actionable takeaways for Shopify store owners navigating BFCM and beyond.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey Takeaways00:00 – Intro02:16 – Seguno (Shopify App Spotlight)05:21 – Shopify & Yotpo: Switch to Seguno11:17 – Sales Tax: How To Manage It for Shopify12:56 – Black Friday Marketing: 5 Tips for Success18:20 – Black Friday Going Viral

In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.

We cover:

Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork

The new Shopify Support update that gets you to a human faster

How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search

A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)

Performance Max PPC tips, including why testing tCPA is outperforming tROAS

Why email marketing still drives more Black Friday revenue than social media

The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday

The rise of mobile-first BFCM shopping and what brands must prepare for

Also inside:

January webinar details

A major announcement coming 1st January 2026

A big September launch reveal coming later in 2026

This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.

In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉https://keapcandles.com/If you’re building something meaningful and trying to balance growth with wellbeing, this episode is packed with insight, honesty, and inspiration.EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey Takeaways:00:00 • Where Everything Clicks: Winning With Shopify01:56 • How Do You Spell Keap? The Story Behind the Name05:08 • Keap’s Candle Innovation08:09 • Yoast SEO & AI Brand Insights16:37 • Flowers by Candle: A Personal Choice19:30 • The Second Part of the Sales Process23:17 • Sales Tax Compliance26:32 • How to Build a Long-Term Feedback Loop32:02 • Mental Health in Your Day-to-Day Work Environment35:38 • What to Do When Things Start Feeling Overwhelming37:17 • How to Survive a Stressful Work Week

This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep.

Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕What’s Inside This EpisodeAI Visibility Essentials:Learn 20 actionable ways to increase your discoverability in AI-powered search.Shopify Updates:We have updates on ApplePay, ShopPay, Shopify's mobile app, an exciting Sidekick roll out, and Meta tax reporting!Agency Insights:Updated ad creatives lifted CTR across campaigns and Nick also dives into early prep strategies ahead of the expected ChatGPT Search launch.Partner Spotlight:Yoast’s last-minute Black Friday SEO guide — perfect for ecommerce stores needing quick wins:https://yoast.com/last-minute-black-friday-seo-prepping-for-ecommerce-stores/Retail Trends:A breakdown of YouGov’s Top 10 Retail Brands in Q3 2025 and what US merchants can learn from their strategies:https://yougov.co.uk/ratings/consumer/popularity/retail-brands/allQuivia:Quick tips to strengthen your AI visibility today.This episode is short, sharp, and packed with takeaways to keep you ahead of the curve.

In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!

Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce.

We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.

We had a lot of fun recording this episode - let us know what you think!

Reach out to Jonnie here: https://toast-d.co.uk

EXCLUSIVE WWS OFFERS:

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/

Key Takeaways:

00:00 Welcome to Winning With Shopify

03:11 Black Friday vs. Advertising — Finding the Right Balance

09:26 Planning Ahead: Fire Pit Kit Sales for January

11:43 Launch Strategies for Black Friday and Valentine’s Day

13:17 The Power of Gift Cards in Boosting Sales

18:25 Navigating Product Scenarios and Customer Needs

20:38 Will Lowe Explore Wholesale Opportunities?

22:41 Inside Shopify: The Wholesale Journey

27:36 Managing Seasonal Trends and Consumer Demand

32:15 Growing 40% in One Year — What Drove Success

34:56 Why the Customer Should Be Central to Your Business

36:31 Expanding Internationally: Taking the Brand Beyond the UK

39:11 Top 5 Lessons Learned from Building Toasted

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.
We’re diving into:
- How your post-purchase flow can make or break your repeat sales
- The surprising health benefits of Blue Pomegranate Tea
- Why gift sets and accurate recommendations boost ROI
- Shopify’s cross-border selling secrets
- SEO timing, product visibility, and how to prep for a winning launch
- PLUS, a surprising stat on business failures (and how to avoid being one)
Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.
Watch, learn, and level up your eCommerce game, one tea break at a time.

What does Built For Shopify (BFS) really mean - and why is everyone talking about it?

In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:

- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are

- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick

- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!

Check out more about BFS here: www.shopify.com/built-for-shopify

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Grab your mug - it’s time for another Tea Break Talk! 

This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat.

 In this episode:

🤝 Partner News:

🏢 Agency Learnings:

We’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.

So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.

We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!

In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.

Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.

Snaffling Pig: https://www.snafflingpig.co.uk/ 

Reach out to George here: https://www.bigme.uk/ 

Key takeaways:

0:00 Introduction to Shopify Growth Strategies

3:20 About George

7:11 The Story Of Snaffling Pig

10:14 What is the secret sauce?

15:06 How Do You Know If Your Branding Is Working?

21:24 The Most Memorable Thing You've Seen

24:34 The Rule For Growth You Can't Afford To Ignore

31:27 How Do You Retain Customers?

36:15 Apps You Can’t Live Without

41:49 What’s to come

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays are coming and we’re getting you peak-season ready!

To view the full presentation and accompanying slides, check out the webinar on YouTube here:https://youtu.be/BsEOw-UzVug

This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. 

We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.

Tune in, take notes, and get ready to turn peak season pressure into peak performance!

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

Reach out to Nick, Rob and the team here - https://spec.digital/ 

Resources/Research

2025 unique discount benchmarking report: https://www.seguno.com/unique-discount-code-benchmarks

2025 email discount code report: https://www.seguno.com/blog/2025-email-discount-code-report-what-drives-conversions-for-shopify-brands

BFCM email insights for 2025 planning: https://www.seguno.com/blog/bfcm-2024-emails-the-days-with-the-most-impact

Seguno apps

Seguno Email Marketing: https://apps.shopify.com/seguno

Seguno Dynamic Banners: https://apps.shopify.com/coupon-banner-with-countdown-carousel

EXCLUSIVE WWS OFFERS:

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!

From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.

You’ll learn:

If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgw

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration- The new and exciting advertising opportunity with Bing.- A reflection on last week’s Ecommerce Expo 2025 – the big takeaways and what they mean for your business.- The upcoming UK Government Budget (yikes!) and its potential impact on ecommerce.- Shopify news you need to know this week.Plenty to unpack this week – let’s get into it!Tips to get better at inventory management here: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subsequent to that date, certain interviewees are no longer affiliated with the companies referenced.Key takeaways:0:00 Introduction0:28 Chloe Thomas, Ecommerce Masterplan5:59 Janis Thomas, Look Fabulous Forever11:12 Bobbie Ttooulis, Global Freight Solutions13:25 James Kearns, Rapanui17:20 Hamish Stacy, Oreo20:45 Adam Clarke, S36021:10 Amy Wisniewski, Lucky Saint21:29 Vogue Williams, Entrepreneur & Media Personality22:46 Gavin Smith, Pizza Pilgrims26:30 Swagat Choudhury, Mars WrigleyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa - this episode’s full of insights you can put to work right away!