Filtra per genere
- 611 - Associate to Owner: Burn the Boats
We got an email titled "Is Everything Going to Be Okay?"
A Navy veteran producing over $1M a year as an associate is three months from opening a $2.9M startup in a building he bought. $20K a month in debt. Seven ops, with plans for 14. And he's lying awake wondering if he did the right thing.
He asked Peter and Craig two questions: when do I quit my associate job, and is everything going to be okay?
Craig's answer on the first is burn the boats. Pick a date, honour your commitment, and don't let the safe gig become a crutch.
On the second, Peter and Craig break down what associates never see until they own: why half that debt payment is forced savings, why your taxes flip in your favour, why the fear is a data problem and not a courage problem, and why owning the business and the building puts him in a stronger position than he realises.
If you're an associate thinking about going out on your own, this is the conversation to hear before you sign anything.
Thu, 10 Sep 2026 - 35min - 610 - The 5-Point Fix for Unscheduled Treatment
More than half of diagnosed dental treatment walks out the door unscheduled. Most practices respond to low case acceptance by buying more new patients instead of fixing the leak.
In this episode, Peter brings a 5-point fix for the treatment you've already diagnosed, from your treatment plan follow-up protocol to reducing friction to owning the money conversation. The through line: your software builds the list, but a personal text or 30-second video from the doctor beats every generic patient reactivation campaign. The practices that win are the ones willing to do what feels uncomfortable.
The work is already diagnosed. Go get it!
Thu, 03 Sep 2026 - 31min - 609 - Zombie DSOs and the Fear Merchants
Dentistry has become a target. From Hormozi-style marketers to practice brokers charging six figures for "scaling retreats," everyone suddenly wants a piece of the profession. In this episode, Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh unpack why dentists are easy prey, how to spot the warning signs of a predatory pitch, and why the same voices who screamed "sell now before the bubble pops" in 2023 are now selling solutions to the dentists who listened.
They also dig into the rise of the zombie DSO: the 50 to 60 private equity backed groups that can no longer service their debt, can't recap, and never improved the practices they bought. What does this unwind mean for the doctors who rolled equity? And why does the market correction actually signal a powerful shift back toward independent ownership?
Plus: why AI is becoming the great equalizer for the solo practitioner, the one moat DSOs still hold, and an open invitation to Brady Frank to come on the show and talk it out.
If you've ever felt pressure to sell, this episode is your reminder: no one is coming to save you, and that's exactly why you're in a stronger position than you think.
Only a handful of spots remain in the Bulletproof Mastermind. Apply at bulletproofmastermind.com.
Thu, 27 Aug 2026 - 37min - 608 - Bulletproof Summit: "The Best One Yet"
Fresh off a sold-out Bulletproof Summit at The Phoenician in Scottsdale, Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh sit down to relive three days that left everyone running on fumes and full of purpose.
In this episode: the world's first all-dental AI summit, Brian Harris delivering a main stage talk so inspiring Peter considered getting back in the chair, and the unplanned moment Dr. Richard Low was pulled on stage for a raw fireside chat that left the room in tears. The guys break down why a room split 50/50 between doctors and teams creates massive leverage, why every sponsor at Summit is one they actually use in their own practices, and why one attendee's viral clip said it best: "I'm at a dental conference and we haven't talked about teeth once."
Bulletproof Summit 2027 lands in Orlando on the 10th anniversary, August 19-21, and 120 tickets are already gone with a 35-office waiting list from this year alone. Head to bulletproofsummit.com to secure your spot before it sells out. www.bulletproofsummit.com
Fri, 21 Aug 2026 - 25min - 607 - If You're the Smartest in the Room, Leave
The fastest way to stall your growth is to be the most accomplished person in your circle. Peter and Craig are living the opposite this summer. Craig is recording from Aspen and Peter just got back from Baker's Bay, both dropped into rooms where they quickly realized they are a smallest fish in the pond, which is exactly where they want to be.
Recorded the week of the sold-out Bulletproof Summit, the conversation starts with a question: why does dentistry attack its own? Post about expanding from ten to twenty operatories in a dental Facebook group and the comments call it a factory and a chop shop. Yet nobody calls the Cleveland Clinic a factory. Peter and Craig dig into where that hostility comes from, and why the bigger danger isn't the keyboard warriors, it's the current you're floating in without knowing it. As Peter admitted last episode, he spent a decade suffering and didn't know it, because everyone around him treated misery as par for the course.
The way out is proximity. Leaders in peer groups grow more than twice as fast as comparable companies, and the guys unpack why: mirror neurons, borrowed belief, watching someone run the four minute mile and realizing you can too. They cover how to pick the right group and avoid the prescriptive ones that grind dentists down, why you should only take advice from people living the life you want, a practical tip for tapping the successful patients already in your chair, and why they've always refused to sell a virtual Summit ticket. The breakthrough was never the content. It's the room.
Wed, 05 Aug 2026 - 29min - 606 - Leaving the Chair Without Quitting
Dr. Todd Christensen calls in from Minnesota with 20 operatories across two locations, a big remodel behind him, and a question he can't shake: at 45, how does he transition out of clinical dentistry and into the executive role without the guilt? His patients don't make it easy. When he tries to hand them to an associate, they tell him they would rather wait months for him than see anyone else.
Peter and Craig push back on the question before they answer it. Todd says he wants out of the chair, but he also says he won't miss fillings, and those are two very different problems. Maybe he doesn't need to leave dentistry at all. Maybe he just needs to stop doing the procedures he hates. The real question is what he wants the next twenty years of his life to look like, and whether he's deciding from clarity or from burnout.
Craig shares how his own exit happened: cutting back to Invisalign only, dropping from four days to three to two, until his CEO announced his retirement before he'd fully admitted it to himself. Peter lays out the practical playbook: cut the procedures you hate first, hand patients to your associates by positioning them as the experts, reduce your days gradually instead of going from a hundred to zero, and say what you actually want out loud instead of only in your head. And one warning for any owner stepping back: your presence in the practice may be the very thing stopping your team from growing.
Mon, 03 Aug 2026 - 23min - 605 - Hotline Calls: When Is the Right Time to Sell?
"I'd only sell for a stupid multiple. Thirteen, fifteen X." A five-practice owner from Dallas calls the hotline with the question every group owner is quietly asking: when do I sell, and what's the highest multiple anyone has actually gotten? What follows is one of the most candid breakdowns of the DSO economy you'll hear anywhere. Zombie DSOs, zero interest rate policy, bridge loans at 18 percent, dilution that sellers never see coming, and why a headline multiple is not the same as a check. Peter and Craig make the case for a different scoreboard entirely: do the honest math, optimize for cash flow, and build a life you don't want to sell.
Dr. Cary Brown returns with an update on his My Story journey from February: Google reviews doubled, revenue consistently up, and a self-graded report card that Peter and Craig immediately push back on. The real lesson isn't the tactics. It's the psychology of giving yourself credit and the power of consistency over intensity.
Plus, a milestone to open the show: the Bulletproof Summit 2026 is officially sold out, and Craig records his final podcast from his current office before breaking ground on a 3,000 square foot expansion that takes his practice to 26 operatories. At 55, he's stepping on the gas again.
Got a story or a question for the guys? Call 561-933-5575. www.bulletproofmastermind.com www.bulletproofsummit.com
Fri, 31 Jul 2026 - 49min - 604 - You Don't Have to Do This Alone [Special Episode]
This episode is different. We asked members of our mastermind community to send in voice notes answering one question: what has this actually meant to you? Then Peter and Craig hit record and heard every message for the first time, reacting live. What came back was honest, unscripted, and at moments hard to get through.
We share it because practice ownership does not have to be the lonely, white-knuckled grind so many of us were taught to accept. The burnout, the strained marriages, the lives lost to this profession, none of that is the price of admission. With the right room around you, the right partners, and a team that owns the mission with you, you can actually love this work and experience the fulfillment we all strive toward in life.
That is why community is the difference between surviving dentistry and building a life inside it. Whether you find that with us or somewhere else, find it. You are not alone!
Fri, 24 Jul 2026 - 41min - 603 - Cialdini's 7 Principles, Ranked for Dentists
A year training under Dr. Robert Cialdini, the godfather of influence, changed Dr. Chris Phelps' entire business. In this episode, he shares why it can change yours too!
After building four fee-for-service practices, Chris hit a wall every dentist knows. Patients weren't saying yes. Team members weren't following through. Associates weren't using the skills he'd paid to teach them. The problem wasn't clinical skill. It was human behavior, and once he understood how people actually make decisions, everything shifted.
In this episode, Chris joins Peter and Ian to break down Cialdini's seven principles of persuasion and why they've become the most overlooked business skill in dentistry. They get into why logic alone never moves a patient, how the order you present treatment changes how many people say yes, and which single principle Chris says dentists botch the most, the one costing the profession billions.
Peter shares how he built each principle into his own practice, from new-patient gifts to reviews to the simple shift of sitting beside patients instead of across from them.
If you've ever heard "I'll think about it" and watched a case walk out the door, this one will change how you communicate for good.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 448
HOSTS: Dr. Peter Boulden and Ian de Jongh
SPECIAL GUEST: Dr. Chris Phelps
In this episode, Peter Boulden and Ian de Jongh sit down with Dr. Chris Phelps, one of the few dentists personally certified by Dr. Robert Cialdini in the science of influence and persuasion.
Together they explore how behavioral science can transform case acceptance, leadership, patient communication, and practice growth. Chris shares the lessons he learned while rebuilding struggling practices during the financial crisis and explains how understanding human behavior became the catalyst for dramatically improving both patient outcomes and business performance.
TAKEAWAYS Patients make decisions emotionally before they justify them logically. Communication is one of the most valuable skills a dentist can develop. Presenting treatment from highest value to lowest value increases acceptance. Authority and trust work together to influence patient decisions. Commitment is one of the most powerful drivers of follow-through. Too many treatment options often create decision paralysis. Technology should support relationships, not replace them. Social proof builds confidence and reduces uncertainty. Small changes in language can significantly improve case acceptance. Understanding behavioral science makes dentists better leaders and communicators. Great patient experiences are built on trust, not persuasion tactics. Success leaves clues across every industry. TIME STAMPS0:00 Podcast Intro 0:20 Welcome & guest intro, Dr. Christopher Phelps 1:51 Chris's backstory, building fee-for-service practices 3:53 Why dentists need to study influence & communication 11:05 Was it team leadership or patient-facing that drove Chris to Cialdini? 15:01 How case presentation order affects case acceptance 17:16 The power of giving one recommendation (authority principle) 20:42 People want to be told what to do, expertise + trust 22:00 Decision fatigue, 35,000 decisions per day 25:05 The 7 Cialdini principles explained 28:40 The commitment & consistency principle 31:19 Gun to your head: which principle matters most? 35:59 Peter applies the principles in his own practice 45:10 Preview of Chris's Bulletproof Summit workshop
REFERENCES Bulletproof Summit Influence: The Psychology of Persuasion by Robert CialdiniTue, 30 Jun 2026 - 49min - 602 - Hotline Call: The Hygienist Shortage Is Real
One caller. One problem almost every dentist is dealing with.
Jesse is a new practice owner in a rural market. One hygienist is out on maternity leave, another is burning out from assisted hygiene, and after calling schools, searching job boards, and exhausting his options, he's asking the question every owner eventually asks: "What do I do now?"
Peter and Craig explain why this isn't just bad luck. The hygiene shortage is real, but waiting for the perfect candidate isn't a strategy. They unpack why hygiene is becoming one of the strongest careers in healthcare, why most hiring ads blend into the sea of sameness, and how practices can market themselves to future team members the same way they market to new patients.
Along the way, they discuss employee referral bonuses, recruiting videos made by your existing team, why total compensation beats hourly pay, hiring for the practice you want instead of the practice you have, and the difference between hiring great people and actually keeping them.
Got a question for the Hotline? Call (561) 933-5575.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 447
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
In this Bulletproof Hotline episode, Peter Boulden and Craig Spodak answer a listener question about one of the biggest challenges facing dentistry today: hiring hygienists.
Drawing from their own experiences, they share practical recruiting strategies, discuss why the hygiene shortage isn't going away anytime soon, and explain how practice owners can build a culture that attracts—and retains—top talent.
CONTACT USWant Peter and Craig to answer your question on the Bulletproof Hotline?
Call and leave a message:
(561) 933-5575
Whether you're dealing with hiring, leadership, practice growth, or a challenge inside your business, your question could be featured on a future episode.
TIME STAMPS00:02:04 - Listener Question: The Rural Hygiene Shortage
00:04:44 - Why Hiring Hygienists Has Become So Difficult
00:06:37 - Why Craig Is Bullish on the Future of Hygiene
00:10:50 - Recruiting With Employee Testimonial Videos
00:12:27 - Referral Bonuses That Actually Work
00:13:32 - Marketing Your Practice to Potential Employees
00:15:36 - Finding Hygienists Outside Traditional Job Boards
00:16:43 - Why Total Compensation Matters More Than Hourly Pay
00:17:54 - Always Be Hiring
00:19:08 - Hire for the Practice You Want to Build
00:20:15 - Becoming the Purple Cow in Hiring
00:22:14 - Using Social Media to Attract Talent
00:26:10 - Why Community Creates Better Hiring Ideas
00:27:31 - Hiring Great People vs. Keeping Great People
REFERENCES
Thu, 25 Jun 2026 - 26min - 601 - Let AI Do the Front Desk Job Nobody Wants
NEW Bulletproof All-in AI Summit - 9 August, 2026 Why are humans still doing work that computers can do better?
In this episode, Ian sits down with Dr. Peter Boulden and Dr. Craig Spodak to tackle what that question really means for dentistry, AI adoption, and the rapidly changing role of the front desk. The three explore how artificial intelligence is already transforming administrative work, patient communication, scheduling, documentation, and workflow management, and why the biggest mistake a dentist can make is assuming this technology won't reach their practice.
Peter makes the case that even dentists who opt out will still feel the impact, because AI agents are already starting to make calls, book appointments, and gather information on behalf of patients. The flood of inbound is coming whether you are ready or not. That is why he frames the real choice as offense or defense: use AI to move your practice forward, or scramble to keep up without it.
But the conversation isn't about replacing people.
It's about removing repetitive work so team members can focus on the human experiences that matter most. Instead of spending hours on insurance verification, phone calls, and administrative tasks, team members can spend more time creating exceptional patient experiences, building relationships, and strengthening practice culture. The front desk is the highest-turnover, least-trained, most-overwhelmed position in most practices, and it is exactly where AI delivers the fastest relief. Done right, the receptionist does not lose the job. They get promoted out of the parts of it nobody ever wanted.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 446
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh
In this episode, Peter Boulden, Craig Spodak, and Ian de Jongh explore how artificial intelligence is reshaping dental practices and what practice owners should be doing right now to stay ahead.
The conversation covers AI receptionists, agentic AI, workflow automation, SOPs, practice management systems, and the opportunities available to independent dentists willing to embrace emerging technology. They also discuss why AI should be viewed as a tool for amplifying human connection rather than replacing it.
Whether you're excited about AI, skeptical of it, or simply unsure where to begin, this episode offers practical insights into how technology is changing the future of dentistry.
TAKEAWAYS AI is advancing faster than most dentists realize AI receptionists are becoming increasingly viable Agentic AI can perform tasks rather than simply answer questions SOPs are the foundation of successful AI implementation Practices that embrace AI early may gain significant advantages AI should enhance human connection, not replace it Administrative tasks are among the easiest workflows to automate Front desk teams can focus more on patient experience as repetitive tasks are removed Independent practices can leverage AI to compete at scale Technology is becoming a powerful equalizer in dentistry Resistance to AI will not stop its adoption The future belongs to practices that combine innovation with exceptional patient care.TIME STAMPS
00:00:00 - Construction Meeting Frustrations and AI Resistance
00:01:42 - Why Company Policies Can't Stop Progress
00:03:33 - The Challenge of Large Construction Projects
00:04:46 - Once You See a Better Way, You Can't Go Back
00:05:42 - Self-Driving Cars and the Future of Work
00:08:08 - Using AI to Manage Complex Projects
00:09:21 - The AI Workshop at Bulletproof Summit
00:11:42 - Introducing AI Receptionists in Dentistry
00:13:24 - Why AI Front Desk Solutions Are Growing Fast
00:15:15 - AI Receptionists vs Human Receptionists
00:18:08 - Google, AI Agents, and Autonomous Scheduling
00:20:02 - The Coming Wave of AI-to-AI Communication
00:22:29 - Playing Defense vs Playing Offense With AI
00:23:42 - Why People Are Afraid of AI
00:25:31 - Will AI Replace Front Desk Team Members?
00:28:31 - Let Computers Do Computer Work
00:30:27 - Insurance Verification and Administrative Burden
00:32:19 - Why SOPs Matter More Than AI Tools
00:33:30 - Low-Hanging Fruit for AI in Dental Practices
00:36:13 - How Practices Are Already Using AI Today
00:38:35 - Choosing Technology Based on the Future
00:41:43 - The Great Equalizer for Independent Dentists
00:43:20 - Alliance of Independent Dentists and Industry Change
00:45:18 - Why Independent Practices Can Move Faster
00:47:32 - Lessons From the Bulletproof Mastermind
00:48:11 - Finding Your First AI Breakthrough
00:50:12 - Practical Ways to Start Using AI Today
00:52:33 - Why One AI Win Changes Everything
00:55:57 - The Emotional Cost of Front Desk Work
00:56:27 - Bulletproof Summit AI Workshop Preview
00:58:25 - Final Thoughts on AI Adoption
REFERENCES Bulletproof Summit Alliance of Independent Dentists Claude AITue, 23 Jun 2026 - 57min - 600 - The 39% DSO Tipping Point?
In this episode, we unpack the consolidation of private practices and the growing influence of Dental Support Organizations. While many independent dentists view consolidation as a threat, Peter and Craig argue it may actually create one of the greatest opportunities the profession has ever seen.
They explore the economic forces driving DSO growth, including insurance arbitrage, private equity investment, rising operating costs, and changing ownership models. But beyond the numbers, the conversation focuses on something much more important: what independent dentists can offer that large organizations often cannot.
Peter, Craig, and Ian discuss why personalized care, strong patient relationships, community, and entrepreneurial freedom remain powerful competitive advantages. They challenge the idea that independent practice is becoming obsolete and explain why dentists who embrace leadership, innovation, and business education may be better positioned than ever before.
The discussion also explores AI, technology, customer experience, insurance dynamics, and the future of practice ownership. As dentistry becomes increasingly consolidated, the question isn't whether the industry is changing. It's whether practice owners are willing to evolve with it.
The golden era of dentistry isn't behind us. It belongs to the dentists willing to build it.
If you've ever wondered what the future holds for independent practice ownership, this episode is for you.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 445
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh
In this episode, Peter Boulden, Craig Spodak, and Ian de Jongh explore the rise of DSOs, the accelerating consolidation of dentistry, and what these trends mean for independent practice owners.
The conversation examines the economic realities driving consolidation, the advantages and challenges of private practice ownership, and why community, leadership, technology, and patient experience may become the defining factors separating thriving practices from struggling ones in the years ahead.
TAKEAWAYS DSO consolidation continues to reshape the dental industry Insurance arbitrage remains a major driver of acquisitions Independent practices still possess significant competitive advantages Personalized patient care is difficult to replicate at scale Community creates resilience during periods of industry change Leadership and business education matter more than ever Technology and AI will accelerate practice evolution Customer experience can become a powerful differentiator The future belongs to adaptable practice owners Consolidation creates both risks and opportunities Dentists must actively choose their path rather than react to industry trends The golden era of dentistry is still available to those willing to build it TIME STAMPS00:00:00 - Introduction and Welcome 00:00:43 - Discussion on DSOs 00:01:34 - Statistics on DSO Growth 00:03:07 - Impact of Interest Rates on DSOs 00:04:21 - Historical Perspective on DSOs 00:05:15 - Comparison with Dermatology and Veterinary Practices 00:07:05 - Relationship-Based Nature of Dentistry 00:08:33 - Business Coaching in Dentistry 00:10:02 - Pause in DSO Consolidation 00:10:17 - Example of DSO Unwinding 00:12:09 - Financial Distress in DSOs 00:13:01 - Rollover Equity in DSO Sales 00:14:47 - Importance of Upfront Cash in DSO Deals 00:16:00 - Independent Dentists Thriving 00:18:20 - Personalization of Care 00:18:49 - Example of Personalized Service 00:20:52 - Customer Service in Dentistry 00:22:46 - DSO vs. Independent Practice Quality 00:24:02 - SOPs in DSOs 00:26:06 - Moats for Independent Practices 00:28:28 - ADA Statistics on DSO Affiliation 00:29:01 - Macro Factors Affecting Consolidation 00:31:14 - Insurance Arbitrage in DSOs 00:33:01 - AI and Service Businesses 00:34:27 - Future of Independent Dentistry 00:36:09 - Importance of Community 00:37:03 - Power in Numbers for Independent Dentists 00:37:34 - Personal Experience with DSO Sale 00:39:09 - Paycheck Advance Analogy 00:40:15 - Summary and Closing Remarks 00:42:27 - Outro and Call to Action
Fri, 19 Jun 2026 - 42min - 599 - Why Your Team Ignores You (And It's Not Their Fault)
You've said it out loud more than once. My team knows exactly what we're trying to build. Then a few weeks go by and you realize they don't. Not because they're lazy or checked out, but because the vision lives in your head and never quite made it into theirs. So you do what feels logical. Tighten the systems. Add accountability. Call another meeting. And still the team nods, complies, and quietly does the bare minimum.
In this episode, Peter and Craig name the real problem. It isn't a discipline problem. It's a leadership gap. You've been managing your team when what they're waiting for is to be led. They break down why management and leadership are not the same thing, why influence beats authority every time, and why your team can't write themselves into a vision you've never actually shown them.
They explain why accountability gets easier the moment alignment exists, and why constantly pushing your people usually means you're solving the wrong problem. You'll walk away seeing the bottleneck clearly, and knowing it's something you can fix. When your team finally sees where you're going, they stop complying and start rowing.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 445
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
In this episode, Peter Boulden and Craig Spodak explore the core principles of leadership versus management and explain why influence is one of the most important skills a practice owner can develop.
They discuss how clear vision creates alignment, why urgency matters, and how leaders build cultures where people are motivated by purpose rather than pressure. From communication and accountability to organizational culture and team performance, this episode offers practical frameworks for creating a business people genuinely want to be part of.
TAKEAWAYS Leadership and management are not the same thing Management tells people what to do Leadership gets people to want to do it Vision creates alignment and direction Influence is more powerful than authority Clarity eliminates confusion and increases buy-in Teams perform better when they understand the mission Accountability becomes easier when people are aligned Urgency creates momentum and action Culture is built through relationships, not slogans Great leaders inspire rather than command Leadership is a skill that can be learned and developed CHAPTERS00:00 The Essence of Leadership vs Management 03:06 Vision and Clarity in Leadership 05:45 The Importance of Urgency and Agency 08:45 Immersion and Community in Learning 11:40 Empowering Teams for Success
REFERENCES Bulletproof Summit Bulletproof MastermindTue, 16 Jun 2026 - 14min - 598 - The AI Wake-Up Call for Dentists
We explore what may be the fastest-moving technological shift dentistry has faced in decades and why most practice owners are still underestimating how quickly the ground is moving beneath them. While many dentists are using ChatGPT to write emails, draft social posts, or answer quick questions, the conversation argues that's barely one percent of what's now possible.
The discussion digs into the rise of agentic AI, autonomous systems that take action rather than simply generate responses. Blake and Shane break down how AI is moving past the chatbot stage and becoming a true operational partner, capable of running workflows, automations, data analysis, content creation, and the endless repetitive tasks that quietly eat hours inside a dental practice. They also tackle the practical side most people skip, like knowing which model to reach for, why connections and context matter more than clever prompting, and how to avoid drowning in half-baked projects.
But they issue a clear warning. AI is not a shortcut around leadership, systems, or operational excellence. Dentists who lack clear workflows, documented SOPs, and defined outcomes will simply automate chaos. The practices that win won't be the most technically advanced. They'll be the ones with the cleanest systems, the strongest foundations, and the willingness to learn alongside a community of peers.
Peter, Blake, and Shane also get honest about the loneliness many dentists carry as practice owners, the value of AI as a non-judgmental thinking partner, and why community matters more than ever during periods of rapid change. They share real examples of AI already saving hours every week, helping teams execute faster, and creating leverage that simply wasn't possible a few years ago.
If you've been experimenting with AI but still feel like you're using a fraction of its potential, this one is for you.
This episode leads into the first-of-its-kind AI workshop on Sunday, August 9th at The Phoenician, held on the heels of the Bulletproof Summit.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 443
HOST: Dr. Peter Boulden
GUESTS: Blake McClellan and Shane McElroy (All In Practice Growth)
In this episode, Dr. Peter Boulden sits down with Blake and Shane to discuss the future of AI in dentistry and why the next wave of innovation is about far more than chatbots and content creation.
They explore agentic AI, workflow automation, SOP development, practice efficiencies, and the role community plays in helping dentists stay ahead of rapid technological change. The conversation provides practical examples of how AI can create leverage inside a dental practice while highlighting the common mistakes many practice owners make when implementing new technology.
Whether you're just getting started with AI or already experimenting with advanced tools, this episode offers a practical roadmap for understanding where the technology is headed and how to position your practice for the future.
TAKEAWAYS AI is evolving far faster than most dentists realize Community accelerates learning and implementation Agentic AI goes beyond chatbots by taking action, not just generating responses SOPs and workflows are the foundation of successful AI adoption AI cannot replace clarity, leadership, or operational discipline The best use cases often involve saving time on repetitive tasks AI can help practices create leverage without sacrificing quality Dentists should focus on outcomes rather than chasing every new tool Workflow mapping makes automation significantly more effective AI can become a powerful thinking partner for practice owners The future belongs to practices that combine human connection with technological efficiency Small improvements compounded over time can create significant competitive advantages TIME STAMPS00:00 Introduction & Why AI Matters Right Now
02:10 The Origin of the Dental AI Summit
03:31 Why Community Is the Key to AI Adoption
04:45 Partnering with Bulletproof to Bring AI to Dentistry
06:00 AI Is Evolving Hour by Hour
07:49 The Difference Between AI Curiosity and AI Implementation
08:45 From AI Novelties to Real Practice Applications
11:04 Creating Leverage Inside Your Practice
13:10 Why Most Dentists Don't Know Where to Start
14:13 Days in AI Equal Months Ahead
17:42 The Biggest Opportunity for Dental Practices
20:06 Real-World AI Use Cases in Dentistry
22:08 Chatbots vs. AI Agents
24:35 How to Choose the Right AI Tools
26:24 Common Mistakes Dentists Make With AI
30:15 Context, Data, and Better AI Results
34:52 Innovative AI Applications You Can Use Today
45:15 Why SOPs Matter More Than Prompts
47:18 Mapping Workflows Before Automation
50:27 Using AI as a Product Manager
51:26 The Lone Wolf Syndrome in Dentistry
53:25 AI as a Coach, Mentor, and Thinking Partner
56:44 Practical Steps for Embracing AI
01:00:42 The Future of AI in Dentistry
01:02:08 Preparing for the Dental AI Summit
01:05:00 Final Thoughts & Event Details
REFERENCES Dental AI Summit Claude AI Grok AI OpenClaw AI Bulletproof Practice Growth SummitThu, 11 Jun 2026 - 1h 06min - 597 - Hotline Calls: Team Buy-In and Your Non-Clinical Days
Two callers, two problems every practice owner runs into. The first is a self-described systems guy whose team keeps reverting to old habits two weeks after every meeting, vision cast, and lunch-and-learn. The second is an associate who just carved out one day a week away from the chair and wants to know how to actually use it.
Peter and Craig push back on both. To the first caller: "I've tried everything" is the language of defeat, and the issue usually isn't the team, it's leadership, incentives, and whether you've ever asked your people what they actually want. To the second: an admin day isn't the same as working on the business, and stacking marketing or payroll onto a practice with a leaky recare rate or unanswered phones is just stepping over dollars to grab pennies. Find the real constraint first.
Along the way: why incentives beat vision casting, the John Maxwell line on leaders with no followers, anonymous team surveys, finding your big rocks before your sand, and why the owner's psychology is so often the chokehold of the business.
Got a question for the hotline? Call 561-933-5575.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 442
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh
In this engaging Hotline episode, Peter Boulden, Craig Spodak, and Ian de Jongh answer listener questions about team motivation, leadership, practice growth, and working on the business.
Drawing from their own experiences building successful practices, they share practical frameworks for creating team alignment, identifying practice bottlenecks, and investing in the people and systems that drive sustainable growth.
CONTACT USWant Peter, Craig, and Ian to answer your question on the Bulletproof Hotline?
Call and leave a message:
(561) 933-5575
Whether you're facing a leadership challenge, a growth obstacle, or simply want feedback on your next move, the team may feature your question on a future episode.
TIME STAMPS01:00 Why Your Team Keeps Reverting Back
02:08 The Real Reason Team Buy-In Fails
04:55 Incentives Drive Outcomes
07:13 Leadership vs. The Wrong Team
09:06 What's Most Important to Your Team?
10:58 The Psychology of Practice Owners
11:43 Practical Action Steps for Team Alignment
13:47 How Should You Use an Admin Day?
15:20 Working In the Business vs. Working On the Business
17:48 Why Marketing Isn't Always the Answer
19:03 Define the Outcome Before the Tactics
20:50 Find the Real Bottleneck First
22:28 Stop Stepping Over Dollars to Pick Up Pennies
23:58 Why Bringing Your Team to Summit Changes Everything
26:25 Final Thoughts and Hotline Wrap-Up
REFERENCES Bulletproof SummitTue, 09 Jun 2026 - 27min - 596 - "I Hate Dentists" Is a Cry for Help
"No offense, but I hate dentists." Most providers hear it, laugh it off, and lean the chair back. Craig and Peter make the case that it's actually a cry for help, and the doorway to a relationship the patient never leaves. This episode unpacks one of the biggest misconceptions in dentistry: that sales and patient care are in conflict. They argue the opposite. The best dentists are the best communicators. They understand what matters to patients, help them see what's possible, and guide them toward decisions that improve their lives. The conversation digs into the influence and persuasion principles behind their approach, why patients rarely buy treatment plans but will buy certainty and confidence, and how commoditization, negative reviews, and practice culture all trace back to one thing: whether patients feel understood. Because when they do, pricing matters less, trust gets stronger, and the hard conversations get easier. If you've ever felt uncomfortable talking about treatment or presenting fees, this one will change how you walk into the room.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 441
HOST: Dr. Craig Spodak and Dr. Peter Boulden
In this episode, Craig Spodak and Peter Boulden explores the art of authentic selling in dentistry and explains why influence, trust, and communication are essential skills for every practice owner.
Drawing from the work of Robert Cialdini, lessons from business leaders across industries, and years of real-world experience, Peter shares practical frameworks for building stronger patient relationships, communicating value more effectively, and creating a practice that stands out in an increasingly competitive market.
TAKEAWAYS Selling and patient care are not opposites Patients make decisions based on trust, not just information Understanding patient values creates better outcomes Influence is a critical skill for practice growth Authentic relationships reduce resistance and increase case acceptance Communication skills often matter more than technical expertise Commoditization occurs when practices fail to differentiate themselves Negative reviews are often symptoms of unmet emotional needs Business principles from other industries apply directly to dentistry Practice culture influences patient experience and retention Continuous business education creates competitive advantages Adding value first makes conversations about treatment easier CHAPTERS00:00 Introduction to Sales in Dentistry 03:12 The Taboo of Selling in Dentistry 06:00 Building Relationships with Patients 08:55 Understanding Patient Needs 11:59 The Spiritual Aspect of Business 14:49 Conclusion and Key Takeaways
REFERENCES Influence by Robert Cialdini Bulletproof Summit Bulletproof MastermindThu, 04 Jun 2026 - 16min - 595 - If We're All Gonna Eat, Someone Has to Sell
We have heard so many dentists say they hate selling. What they really hate is rejection.
In this episode, Peter and Craig tackle one of the most misunderstood topics in dentistry and business: sales. Not the sleazy, manipulative version. The kind that every practice owner, leader, and entrepreneur relies on whether they realize it or not.
They break down why selling is ultimately about creating value, communicating clearly, and helping people make decisions. The problem is that most dentists never learn how to handle rejection, so they avoid conversations that could grow their practice, improve patient outcomes, and create opportunities for their team.
Peter and Craig explore the lessons they've learned from entrepreneurs like Ken Griffin and Roy Kroc, why clarity beats charisma in sales, and how confidence is built through repetition, not talent. They also discuss why ambitious people sabotage themselves by taking rejection personally, when in reality rejection is simply the price of growth.
The conversation challenges the idea that technical skill alone creates success. Because if nobody knows who you are, what you do, or why it matters, none of your expertise can create value.
If you've ever felt uncomfortable selling, promoting yourself, asking for commitment, or putting yourself out there, this episode is for you.
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 440
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
In this episode, Peter Boulden and Craig Spodak discuss the importance of selling, handling rejection, and creating value in business. They unpack why sales is often misunderstood, why rejection is unavoidable for anyone pursuing growth, and how practice owners can develop the confidence to communicate their value more effectively.
From patient conversations and leadership communication to entrepreneurship and personal growth, this episode provides a practical framework for becoming more effective in business without becoming someone you're not.
TAKEAWAYS Selling is a fundamental skill for every business owner Most people fear rejection more than they dislike sales Clarity is one of the most powerful tools in communication Confidence comes from repetition, not natural talent Adding value should always come before making an ask Rejection is feedback, not a personal attack Technical expertise alone does not create growth Leaders must learn how to communicate vision effectively Patients are more likely to say yes when they understand the value Boldness is often rewarded more than perfection Business growth requires consistent promotion and visibility The ability to sell impacts every area of leadership and entrepreneurship CHAPTERS00:00 The Importance of Selling in Business 02:55 Overcoming Rejection and Embracing Leadership 05:28 The Power of Clarity in Selling 08:17 Creating Value and Building a Successful Practice
REFERENCES Bulletproof Summit Bulletproof MastermindTue, 02 Jun 2026 - 15min - 594 - Raise Your Fees: The Math, The Fear, The Fix
Most dentists haven't touched their fee schedule in years. In this episode, Craig and Peter break down why a simple 10% fee increase doesn't just add 10% to your bottom line, it can boost profit by 25-33%. They cover the real math behind fee increases, why the fear of losing patients is almost always worse than the reality, and the exact steps to implement a smart, consistent fee strategy in your practice.
They break down why many dentists quietly sabotage their own profitability by keeping fees artificially low while inflation, payroll, supplies, and lease costs continue climbing in the background. The result? Practices work harder every year just to maintain the same margins.
Peter and Craig also unpack the psychology behind pricing, scarcity, and patient perception, and why dentists massively overestimate the risk of losing patients after a fee increase. They explain why small pricing adjustments create exponential impact on profitability, how overhead changes the math entirely, and why many practice owners are unknowingly building businesses with shrinking margins despite growing production.
Lastly, the conversation explores why successful businesses across every industry normalize annual price increases while dentists often treat pricing emotionally instead of strategically. They share practical ways to implement fee increases smoothly, communicate value more effectively, and build a healthier business without adding more stress, hours, or clinical workload.
If you're producing more every year but keeping less of what you make, this episode is for you.
DESCRIPTION
The Bulletproof Dental Podcast Episode: 439
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
In this episode, Peter Boulden and Craig Spodak discuss one of the most overlooked growth levers in dentistry: strategic fee increases. They break down why regular fee reviews are essential for long-term profitability, how inflation silently erodes margins, and why many dentists avoid raising fees out of fear rather than data.
From pricing psychology and patient retention to overhead management and operational efficiency, this conversation offers a practical framework for increasing revenue and profitability without sacrificing patient trust or adding more production pressure.
TAKEAWAYS
Many dentists undercharge while operating costs continue rising Inflation quietly erodes practice profitability every year Small fee increases can create massive profit improvements Dentists often overestimate the risk of patient pushback Scarcity and pricing psychology influence patient perception Higher production does not automatically mean higher profitability Overhead determines how much production actually matters Strategic pricing is more powerful than simply working harder Successful industries normalize annual increases without emotional attachment Fee reviews should become a regular operational process Practices with healthier margins create more freedom and optionality Sustainable growth comes from smarter systems, not endless productionCHAPTERS
00:00 The Importance of Fee Increases 02:48 Understanding Business Psychology in Dentistry 05:49 The Need for Scarcity and Pricing Strategy 08:49 Calculating Profit Increases from Fee Adjustments 11:36 The Impact of Overhead on Profitability 14:21 Action Steps for Implementing Fee Increases 17:20 The Psychology of Patient Retention 20:19 Learning from Other Industries 23:11 Preparing for the Future of Dentistry
REFERENCES
Bulletproof Summit The Patient Experience: The Ultimate Metric For SuccessThu, 28 May 2026 - 30min - 593 - You Can't Produce Your Way Out
Think you can outwork your problems? Many dentists default to seeing more patients and chasing higher production when things feel off. And it works... until it doesn't. The result? Dentists build practices that look successful from the outside while quietly becoming prisoners of the businesses they created.
In this episode, Craig and Peter break down why grinding harder is just scooping water out of a sinking boat, what actually needs to change underneath, and how to stop being a hostage to your own practice.
They discuss the mental models they use to make better decisions, avoid unnecessary complexity, and build businesses that support freedom instead of consuming it. They discuss why ambitious entrepreneurs often confuse movement with progress, why leadership pressure compounds as practices grow, and how high-performing dentists accidentally optimize their lives for achievement instead of fulfillment.
The conversation also explores AI and the future of dentistry, the burden of carrying a growing team, the importance of community and mentorship, and why the quality of your problems matters more than the quantity of your success.
If you've ever wondered whether your practice is serving your life or slowly taking it over, this episode is for you.
DESCRIPTION
The Bulletproof Dental Podcast Episode: 438
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh
In this episode, Peter Boulden, Craig Spodak, and Ian de Jongh unpack the hidden psychological cost of growth in dentistry. They explore the dangers of overproduction, why more revenue does not automatically create more freedom, and how ambitious practice owners often become trapped by goals they never stopped to question.
From leadership fatigue and burnout to sustainable scaling and mental models for decision-making, this conversation challenges the traditional definition of success in dentistry and offers a different framework for building a practice that supports long-term fulfillment instead of exhaustion.
TAKEAWAYS
Overproduction often creates more stress instead of more freedom Many dentists become prisoners of the businesses they build Growth without clarity eventually leads to burnout More revenue does not automatically improve quality of life Leadership pressure compounds as practices scale Mental models help simplify business and life decisions High performers often confuse movement with progress Sustainable growth requires intentionality, not reactive expansion The quality of your problems matters more than the quantity of your success Working on your business becomes more important than constantly working in it Community and mentorship become critical as leadership pressure increases AI and technology will reshape the future of dentistry and practice ownershipTime Stamps
00:04:00 Producer burnout in dental business.
00:09:27 Burnout and multi-location management.
00:11:31 Leadership and emotional state.
00:15:12 AI thought leadership and curiosity.
00:19:08 Emotional currency in life.
00:23:46 Group support in dentistry.
00:26:46 Quality of life comparisons.
00:28:34 Passive income in dentistry.
00:34:2 Defining happiness in goals.
00:35:41 Striver's blessing and curse.
00:40:39 Striving vs. contentment in success.
00:45:19 Prisoner vs. Hostage Mentality.
00:47:03 Inputs and outputs in life.
00:50:12 Bulletproof Summit ticket sales.
REFERENCES
Bulletproof Summit Bulletproof MastermindTue, 26 May 2026 - 51min - 592 - Dr. Brian Harris: What Five Practices Taught Him
Dr. Brian Harris built five dental practices, filled his garage with a Lamborghini, a Ferrari, a GT3, and a G-Wagon, and still wasn't any happier than when he had one office. So he did what almost no one does: he sold the practices back to his associates, went back to one location, and doubled down on the craft he actually loves.
In this episode, Peter, Craig, Ian, and Brian unpack the real story behind the highlight reel. Why ego drives expansion more than strategy. Why financial success doesn't automatically create fulfillment. Why younger dentists need to rev the RPMs before they chase lifestyle dentistry. And why the ability to walk away from something you built might be the most underrated skill in the profession.
Brian also shares what he's learned from nearly a decade running his own mastermind, building Smile Virtual, and doing $400K a month in production as a solo cosmetic dentist. His core message to every dentist listening: connection before conversion. Stop trying to close people. Start organizing your practice and your life around what actually makes you excited to show up.
DESCRIPTION
The Bulletproof Dental Podcast Episode: 437
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh
Special Guest: Dr. Brian Harris
In this episode, Peter Boulden, Craig Spodak, and Ian de Jongh sit down with Dr. Brian Harris, cosmetic dentist, founder of Smile Virtual, and headliner at the 2026 Bulletproof Summit in Scottsdale. Brian shares the unfiltered story of scaling to five practices, realizing he was making less money and carrying more stress, and making the unconventional decision to go back to one office and focus on what he loves.
If you've ever wondered whether more locations, more revenue, or more stuff will actually make you happier, this episode is a brutally honest look at what happens when you get everything you thought you wanted and have to recalibrate.
TAKEAWAYS
- Building multiple locations without the right leadership layer can leave you earning less than you did with one - Ego and approval addiction are often the real drivers behind expansion decisions - The grind phase early in your career is necessary and shouldn't be skipped - Knowing when to take the cul-de-sac back out is just as important as perseverance - Material success (cars, money, status) does not reliably increase happiness - Organizing your practice around what excites you creates better outcomes than chasing what others say you should do - Connection before conversion is the key to case acceptance and long-term practice success - Social media content works best when it's about your patients, not about you - Repetition through tools like Smile Virtual builds consultation skills that translate to real-life case acceptance - Being out of balance isn't a failure if you recognize it and course correct
CHAPTERS
00:00 Opening Banter and Introductions 01:09 What Should the World of Dentistry Be Like 02:53 What Would You Tell Your Younger Self 04:29 The Case Against Lifestyle Dentistry Too Early 06:08 The Dip, the Cul-de-Sac, and Knowing When to Walk Away 07:15 What Are You Most Proud Of 09:15 Going from One Office to Five and Back Again 11:25 The Counter Narrative to Build Build Build 13:51 It Was Ego 15:17 A Garage Full of Supercars and the Same Level of Happiness 17:12 The Trap of Chasing Financial Success 18:16 Finding What You Actually Love About Dentistry 21:10 The Value of Loving Your Craft 23:51 The Strivers Curse and Being Out of Balance 26:10 Acknowledging When You're Out of Balance 28:13 Approval Addiction and Learning to Say No 30:20 People Pleasing Beyond the Operatory 32:27 Building a Personal Brand That Serves Patients 35:07 Content Strategy and Making It About Others 37:06 The Elite Mastermind and Finding Your Tribe 41:56 The Danger of Wrong-Fit Groups and Outside Influencers 44:36 Authenticity Over Sales Tactics 46:09 How Smile Virtual Builds Real Consultation Skills 49:46 Brian's Message to Every Dentist Listening 53:18 The Spirit of Service and Why It Wins 55:27 Brian's Megaphone Moment 59:09 Closing and Summit Details
REFERENCES
- Bulletproof Summit 2026 - https://bulletproofsummit.com/ - Bulletproof Mastermind - https://bulletproofmastermind.com/ - Smile Virtual - https://smilevirtual.com/
Wed, 20 May 2026 - 57min - 591 - MyStory: $6M, 35 Employees, and a Leadership Problem
Dr. Tommy Dooley bought a low-reimbursement practice in 2017 doing $1.3M with $600 crowns. Eight years later, he's at $6.1M across two locations with three partners, 35 team members, and 47% overhead. He followed the Bulletproof playbook to the letter: dropped from 10 insurance networks to three, expanded from 7 to 12 ops, brought in partners, and hit 20% year-over-year growth for five straight years.
But then he hit a problem growth could not solve: he's redlining. Not clinically. Not financially. Psychologically.
Tommy thought the next level of leadership meant knowing every team member personally, remembering every birthday, and becoming the emotional center of a 35-person operation. Craig and Peter challenged that.
In this real-time coaching conversation, they unpack the leadership identity crisis that hits practice owners when the business scales past what one person can hold. They cover why your definition of "good leadership" might be wrong, why the skill set that built your practice can eventually break it, and why the best leaders stop pushing their team toward a vision and start building a team that is pulled by one.
If you're growing fast, feeling stretched thin, and wondering whether you're doing leadership wrong, this episode is for you.
CASE STUDY:
Growing dental entrepreneur focused on leadership development and scaling beyond operator dependency.
Transitioning from solo producer to business leader and team builder Learning how to scale leadership while maintaining practice culture Navigating the challenges of delegation and accountability Balancing practice growth with personal fulfillment and freedom Building systems that empower teams instead of creating dependency Redefining success beyond production and revenue numbers Understanding the difference between management, inspiration, and leadership Developing long-term vision for growth, team alignment, and sustainability Learning how to create optionality inside a growing business Leadership growth became the key bottleneck and breakthrough for scalingDESCRIPTION
The Bulletproof Dental Podcast Episode: 436
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Dr. Tommy Dooley
MyStory is a new Bulletproof series where real dentists share their real story: what's working, what's not, and the questions they can't get answered anywhere else. Each episode is a one-hour Master Class. Peter & Craig give practical advice, just like they do inside our Mastermind Program and at the Bulletproof Summit.
The point is simple: you'll hear your own challenges in someone else's story, and leave with clear steps you can use right away to shift your mindset, strengthen your practice, and avoid the mistakes that make growth harder than it needs to be.
Contact Us
Want to be on MyStory? Email MyStory@bulletproofdentalpractice.com If your story is selected, you will join Peter and Craig on the podcast.
We also launched the Bulletproof Hotline. Call anytime and leave a message to share your story, ask a question, tell a joke, or leave a note for Peter and Craig. We will listen and respond with real-world feedback.
Hotline: (561) 933-5575
Chapters
00:00 Introduction to Leadership and Growth 02:35 Tommy Dooley's Journey in Dentistry 05:17 Navigating Leadership Challenges 08:24 Understanding Ownership and Financial Growth 11:11 Defining Personal and Professional Goals 14:01 Balancing Growth and Personal Life 19:18 Defining Success and Personal Goals 21:52 The Quest for Freedom and Optionality 23:38 Redefining Leadership and Team Dynamics 31:09 Balancing Management, Inspiration, and Leadership 38:18 Building a Vision for Growth and Team Empowerment 46:32 Outro
REFERENCES
Bulletproof Summit Bulletproof MastermindTue, 12 May 2026 - 47min - 590 - 8 Pressures You Don't Talk About as a Dentist
Dr. Craig Spodak has coached thousands of dentists and seen the same patterns show up again and again. Dentists are trained to be precise, perfectionistic, and responsible for everything. But the same traits that make them great clinicians can quietly trap them as leaders, business owners, and human beings.
In this episode, Craig and Ian unpack the psychology of dentists: why so many tie their identity to their clinical work, why they struggle to delegate, why they feel isolated, and why the dream of ownership can become a golden cage. Craig breaks down the emotional weight dentists carry, from perfectionism and people-pleasing to financial fear, burnout, and the pressure to always have the answer.
This conversation goes deep on what most dentists never say out loud. The gap between expectation and reality. The cost of building a practice that depends entirely on you. The danger of chasing goals you never actually questioned. And the freedom that comes from finally asking, "What do I actually want to feel and experience from this career?
DESCRIPTIONThe Bulletproof Dental Podcast Episode: 435
HOSTS: Dr. Craig Spodak and Ian de Jongh
In this episode, Craig Spodak and Ian de Jongh dive into the psychology behind dentistry and the mental patterns that quietly shape the lives and careers of dentists.
If you've ever struggled with stress, frustration, overwhelm, or the feeling that success still doesn't feel fulfilling, this episode offers a raw and honest look at the psychological side of dentistry and the mindset shifts required to build both a healthier business and a healthier life.
TAKEAWAYS Dentists often tie their identity and self-worth to clinical performance Perfectionism can become a major obstacle in leadership and business growth Many dentists feel isolated despite being surrounded by patients and teams People-pleasing can lead to weak leadership and resentment Financial success without financial education often creates stress and fear The transition from clinician to business owner is psychologically difficult Clarity around your goals and values is essential for fulfillment Community and mentorship help break isolation and create growth Leadership requires letting go of excessive control Building a business that depends entirely on you can become a "golden cage" CHAPTERS00:00 Opening Banter and Podcast Updates 03:18 Craig's Tesla Cybertruck Review 06:45 Reflections on the Bulletproof Masters Retreat 09:02 Mental Health in Dentistry and Feeling Alone 11:24 The Identity Problem in Dentistry 16:48 Perfectionism and the Need for Control 23:11 The Gap Between Expectations and Reality 29:34 Isolation and Pressure in Dental Leadership 35:02 The People-Pleasing Trap 41:20 Financial Fear and Risk Aversion 48:17 The Golden Cage Effect 54:06 The Identity Shift from Clinician to Business Owner 01:01:12 Leadership, Clarity, and Defining Success 01:07:48 Final Thoughts and Encouragement
REFERENCES Bulletproof Summit Bulletproof MastermindTue, 05 May 2026 - 1h 12min - 589 - MyStory: The Father-Son Practice Problem
Dr. X graduated two years ago and joined his father's practice with the understanding that one day it would be his. But right now, he's paid a daily rate, produces a fraction of the revenue, and has no formal path to ownership. His dad, a 35-year veteran producing $1.5M a year, loves dentistry and isn't slowing down. Meanwhile, Dr. X is sitting in half-empty chairs, struggling to grow, and watching his vision for the future clash with his father's comfort zone.
In this raw MyStory episode, Craig, Peter, and Ian unpack everything Dr. X is up against: a team that doesn't see him as the leader, a business that's built around one producer, and a mindset that's quietly holding him back. Craig shares his own painful experience navigating the same dynamic with his father and the fights that nearly destroyed their relationship. The conversation goes deep on knowing your numbers, building a vision bigger than yourself, and why the hardest conversation you'll ever have might be the one that changes everything.
CASE STUDY:
Second-generation dentist, two years out of school, working in his father's practice with no equity and no succession plan.
$2.1M practice, dad produces $1.5M, Dr. X produces $400K, hygiene makes up the rest Paid a daily rate with no production-based compensation 7 to 8 operatories currently, 2 underutilized, only in-network with Delta 4 to 10 new patients per month, net growth is negative Dad is 68, estimates 6 years left, not looking to invest capital Dr. X wants 14 ops, associates, and $500K net without producing Team doesn't know the vision, dad doesn't share it, no alignment $500K at 20% profit margin = $2.5M collections, doable with current chairs at ~$310K per chair Biggest barrier isn't capacity, it's one honest conversation with dad about vision, price, and timelineDESCRIPTION
The Bulletproof Dental Podcast Episode: 434
HOSTS:Dr. Peter Boulden, Dr. Craig Spodak and Ian de Jongh
GUEST: Dr. X
MyStory is a new Bulletproof series where real dentists share their real story: what's working, what's not, and the questions they can't get answered anywhere else. Each episode is a one-hour Master Class. Peter & Craig give practical advice, just like they do inside our Mastermind Program and at the Bulletproof Summit.
The point is simple: you'll hear your own challenges in someone else's story, and leave with clear steps you can use right away to shift your mindset, strengthen your practice, and avoid the mistakes that make growth harder than it needs to be.
Contact Us
Want to be on MyStory? Email MyStory@bulletproofdentalpractice.com If your story is selected, you will join Peter, Craig and Ian on the podcast.
We also launched the Bulletproof Hotline. Call anytime and leave a message to share your story, ask a question, tell a joke, or leave a note for Peter, Craig and Ian. We will listen and respond with real-world feedback. Hotline: (561) 933-5575.
Chapters.
Chapters
00:00 Introduction to Dr. X's Practice Challenges 02:21 Dr. X's Practice Overview and Growth Concerns 04:03 Dr. X's Vision and Practice Goals 07:57 Current Practice Metrics and Revenue 12:05 Aligning Vision with Practice Reality 15:49 The Importance of Clear Communication with Family 20:11 Strategies for Practice Expansion and Ownership 24:59 Psychology and Mindset in Practice Growth 29:58 Team Management and Practice Efficiency 34:58 Insurance, Fees, and Practice Economics 40:11 Clarifying Goals and Building a Business Vision 45:00 The Power of Purpose and Core Values 49:54 Taking Action and Next Steps for Growth
REFERENCES
Tue, 28 Apr 2026 - 55min - 588 - You are not Alone: Mental Health in Dentistry
Craig and Peter reflect on the early days of Bulletproof and the personal challenges that led to its creation, sharing raw insights into burnout, leadership struggles, loneliness, and the pressure of owning a dental practice. From feeling trapped in the operatory to navigating team breakdowns and personal crises, this conversation highlights the reality many dentists face but few talk about. HOSTS: Dr. Peter Boulden, Dr. Craig Spodak and Ian de Jongh
DESCRIPTION
In this episode, Peter Boulden, Craig Spodak, and Ian open up about a topic rarely discussed in dentistry, mental health, burnout, and the hidden struggles behind success.
The episode emphasizes the importance of community, mentorship, and changing inputs to shift outcomes. It also challenges the culture of comparison and social media "peacocking" that often deepens dissatisfaction in the profession.
If you've ever felt stuck, overwhelmed, or alone in your journey, this episode is a reminder, you're not alone, and there is a path forward.
TAKEAWAYS
Dentistry has high rates of burnout, depression, and dissatisfaction
Many dentists struggle in silence due to fear of showing weakness
Social media comparison can amplify feelings of failure
Community and mentorship are essential for growth and resilience
Your inputs (environment, people, learning) determine your outcomes
Leadership struggles often stem from internal challenges
Success comes from learning new skills and changing perspectives
Avoid making major decisions while in crisis
Building the right circle can transform both business and life
Growth requires both personal development and business strategy
CHAPTERS00:00 Introduction: The Hidden Epidemic in Dentistry 01:25 The Origins of Bulletproof: Strife and Struggling 03:21 The Power of Shared Experiences and Community 05:42 Peter's Personal Journey Through Burnout and Recovery 06:35 The Silence Men Keep About Mental Health 08:01 The Culture of Peacocking and Its Impact 09:45 The Role of Social Media and Validation 11:12 A Listener's Emotional Impact and Connection 12:12 The Load We Carry and Self-judgment 14:29 The Importance of Support Systems and Safe Spaces 16:13 Defining 'I Can't Do This' Moments 18:15 The Pain of Leading with Heart and Vulnerability 20:08 The Power of Community and Support in Healing 22:00 Stay in the Game: Resilience During Crises 24:31 The Role of Education and Personal Development 26:56 Seeking Advice and Modeling Success 28:49 The Value of Discerning Supportive Circles 30:28 The Importance of Authentic Community 31:33 Steps to Turn Things Around 34:42 The Power of Small Wins and Consistency 36:22 Ending: Resources and Hope for Dentists
REFERENCES
Mon, 20 Apr 2026 - 38min - 587 - MyStory: Dr. Donnie's First 6 Months in Ownership
Dr. Donnie bought his dental practice just 6 months ago, and he's already facing the challenges every new owner hits. In this raw and honest "MyStory" episode, Craig and Peter sit down with Dr. Donnie to unpack the real problems he's navigating as a first-time practice owner: arbitrary revenue goals with no math to back them up, two part-time associates who aren't pulling their weight, a rocky practice management software switch mid-transition, a team that says everything's fine but clearly isn't, and a leadership style that's more people-pleasing than people-leading.
The guys break it all down, from reverse-engineering his $3M dream with actual operatory data, to why his bonus system could quietly be killing his margins, to the hard truth about what it means to lead vs. manage a team you inherited.
Case Study:
Dr. Donnie Wiggins
Single Practice Owner
Based in New Jersey (commuting from Brooklyn, NY)
Purchased Practice: September 2025
Experience: 6 months into ownership
DESCRIPTION
The Bulletproof Dental Podcast Episode 432
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak & Ian de Jongh
GUEST: Dr.Donnie Wiggins
"MyStory" is a new Bulletproof series where real dentists share their real story: what's working, what's not, and the questions they can't get answered anywhere else. Each episode is a one-hour Master Class. Peter, Craig and Ian give practical advice, just like they do inside our Mastermind Program and at the Bulletproof Summit.
The point is simple: you'll hear your own challenges in someone else's story, and leave with clear steps you can use right away to shift your mindset, strengthen your practice, and avoid the mistakes that make growth harder than it needs to be. Contact Us
Want to be on MyStory? Email MyStory@bulletproofdentalpractice.com. If your story is selected, you'll join Peter, Craig ans Ian on the podcast.
We also launched the Bulletproof Hotline. Call anytime and leave a message to share your story, ask a question, tell a joke, or leave a note for Peter, Craig and Ian. We'll listen and respond with real-world feedback. Hotline: (561) 933-5575
Chapters
00:00 Introduction and Dr. Donnie's Background 01:15 Dr. Donnie's Path to Practice Ownership 02:22 Why Dr. Donnie Chose Practice Ownership 04:14 Current Challenges in Practice Management 05:00 Vision for the Next Three Years 06:07 Financial Goals and Profit Margins 08:20 Building Out the Practice and Capacity 09:08 Analyzing Practice Performance and Capacity 10:14 Forecasting Future Production and Growth 13:28 Staffing, Culture, and Buy-In 15:10 Understanding Practice Revenue and Data 18:00 Staffing Strategies and Efficiency 22:50 Leadership and Influence in Practice 30:09 Overcoming Staff and Culture Challenges 36:20 Financial Metrics and Bonus Systems 40:43 Patience and Long-Term Growth Mindset 42:52 Self-Leadership and Continuous Learning 44:55 Effective Communication and Influence 45:36 Embracing Change and Problem Solving 46:29 Encouragement and Final Advice
REFERENCES
Thu, 16 Apr 2026 - 49min - 586 - Hotline Calls #1: Ownership Mindset and Protecting Team Culture
The Bulletproof Dental Podcast Episode 431
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak and Ian de Jongh
DESCRIPTIONWelcome to the first episode of Bulletproof Hotline, where real dentists and dental team members call in to share what they are facing in practice and in life. Peter and Craig respond with the same honest, practical feedback they give inside the Bulletproof Mastermind. In this episode, Peter Boulden, Craig Spodak, and Ian De Jongh (CEO of Bulletproof) explore the critical role of accountability in dental practice management and how it directly impacts growth, hiring, and team performance. They break down effective hiring strategies, emphasizing the importance of involving team members, setting clear expectations, and building a culture of ownership.
The conversation also dives into associate development, highlighting the mindset required for long-term success, the importance of mentorship, and creating clear pathways to partnership. With insights on retention, motivation, and the evolving role of DSOs, this episode provides a practical framework for building a high-performing and aligned dental team.
Want to be on MyStory? Email MyStory@bulletproofdentalpractice.com. If your story is selected, you'll join Peter and Craig on the podcast.
We also launched the Bulletproof Hotline. Call anytime and leave a message to share your story, ask a question, tell a joke, or leave a note for Peter and Craig. We'll listen and respond with real-world feedback.
Hotline: (561) 933-5575
TAKEAWAYS
Accountability is a key driver of action and results in practice management
Involving team members in hiring improves culture and long-term fit
Clear communication of expectations sets the foundation for success
Hiring slow and firing fast leads to stronger teams
Empowering staff in hiring decisions builds ownership
Motivation is tied to individual drive and long-term goals
Associates need clear career pathways to grow and succeed
Partnership opportunities attract and retain top talent
Monthly check-ins support new graduates and associate development
Understanding practice performance and financials is essential
Mentorship plays a critical role in developing dental professionals
The dental industry is evolving, requiring adaptability and strategic thinking
CHAPTERS00:00 Introduction to the Hotline and Its Purpose
02:47 Accountability and Action in Practice Management
06:03 Hiring Strategies and Team Dynamics
11:46 Empowering Team Members in Hiring Decisions
15:11 Mindset and Motivation in Associate Growth
21:40 Navigating the DSO Landscape
25:19 The Importance of Partnership Pathways
30:07 Understanding Associate Dynamics
34:49 Key Questions for Associates
38:54 Announcements and Closing Thoughts
REFERENCES
Fri, 10 Apr 2026 - 39min - 585 - What Makes a New Patient Choose You? (Part 2)
The Bulletproof Dental Podcast Episode 430 (Part 2).
HOSTS: Dr. Peter Boulden and Ian de Jongh
DESCRIPTION
Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice online. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this conversation highlights how to build a patient-centered marketing approach that drives consistent practice growth.
TAKEAWAYS
Building personal trust with patients
Addressing dental anxiety through marketing
Showcasing high-quality dental results
Optimizing practice environment and amenities
Enhancing online reputation and patient testimonials
CHAPTERS00:00 Understanding Patient Trust and Dental Anxiety
03:17 Creating a Calming Dental Environment
06:04 The Importance of Personal Representation
09:19 Addressing Dental Anxiety in Marketing
12:12 The Role of Office Environment and Amenities
14:54 Showcasing Quality of Work and Results
18:11 Staging Your Dental Practice for Success
21:01 Actionable Steps for Dental Marketing Improvement
24:18 Leveraging AI for Dental Practice Growth
27:03 Final Thoughts and Resources
REFERENCES
Wed, 08 Apr 2026 - 31min - 584 - What Makes a New Patient Choose You? (Part 1)
The Bulletproof Dental Podcast Episode 430 (Part 1)
HOSTS: Dr. Peter Boulden and Ian de Jongh
DESCRIPTION
Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice online. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this conversation highlights how to build a patient-centered marketing approach that drives consistent practice growth.
TAKEAWAYS
Six core pillars that influence patient decision-making
The importance of online reviews, reputation, and social proof
Financial transparency and flexible payment options
How location, hours, and convenience impact patient choice
Optimizing online presence and booking systems
CHAPTERS00:00 Introduction to Ian and Bulletproof 01:53 Understanding Dental Marketing Principles 06:06 The Importance of Patient Psychology 09:55 The Role of Reputation in Dentistry 14:07 Financial Transparency and Patient Trust 22:10 Convenience and Accessibility in Dental Practices 34:01 Experimentation and Standard Operating Procedures 36:20 The Need for Psychological Understanding in Dentistry
REFERENCES
Fri, 03 Apr 2026 - 37min - 583 - Can Membership Plans Replace Insurance?
The Bulletproof Dental Podcast Episode 429
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Jim Higgins
DESCRIPTION
Jim Higgins, CEO of Clerri, shares insights on industry trends, membership models, and disruptive strategies in dentistry. This conversation explores how technology, AI, and innovative business models are transforming patient engagement and practice growth.
TAKEAWAYS
Industry trends in dentistry
Membership and patient loyalty strategies
Role of AI and technology in practice management
CHAPTERS
00:00 Introduction and Background of Jim Higgins
02:47 The Evolution of Patient Engagement in Dentistry
05:45 The Shift from Insurance to Membership Models
08:28 Personal Experiences and Insights on Dental Care
11:21 Disrupting the Dental Insurance Model
14:04 The Value of Membership Plans in Dentistry
17:07 Understanding Consumer Behavior in Dental Care
20:00 Building a New Patient Engagement Strategy
23:02 The Future of Dental Memberships and Technology
26:52 Transforming Dental Insurance into Membership Benefits
31:39 Leveraging Technology for Enhanced Patient Engagement
38:29 The Psychology of Selling in Dentistry
43:14 Harnessing AI for Business Intelligence in Dentistry
47:52 Overcoming Resistance to Change in Dental Practices
54:10 Outro
REFERENCES
Wed, 25 Mar 2026 - 54min - 582 - MyStory #1: Dr. Brown's Reappointment Fix
The Bulletproof Dental Podcast Episode 428
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Dr. Cary Brown
DESCRIPTION
"MyStory" is a new Bulletproof series where real dentists share their real story: what's working, what's not, and the questions they can't get answered anywhere else. Each episode is a one-hour Master Class. Peter and Craig give practical advice, just like they do inside our Mastermind Program and at the Bulletproof Summit.
The point is simple: you'll hear your own challenges in someone else's story, and leave with clear steps you can use right away to shift your mindset, strengthen your practice, and avoid the mistakes that make growth harder than it needs to be.
Want to be on MyStory? Email MyStory@bulletproofdentalpractice.com. If your story is selected, you'll join Peter and Craig on the podcast.
We also launched the Bulletproof Hotline. Call anytime and leave a message to share your story, ask a question, tell a joke, or leave a note for Peter and Craig. We'll listen and respond with real-world feedback. Hotline: (561) 933-5575
Our Guest: Dr. Cary Brown
Single Practice Owner
Based in Dallas, Texas
Yearly Production $800,000
CHAPTERS
00:00 Introduction to Dr. Cary Brown's Journey
05:34 Identifying Pain Points and Goals
10:59 Understanding Revenue Stability and Growth
17:35 Exploring Fulfillment and Business Satisfaction
24:24 Strategies for Improving Patient Retention
29:55 Conclusion and Next Steps
30:25 Introduction and Technical Difficulties
30:48 The Role of Before and After Photos in Practice Growth
30:58 Why Social Media Posting Has Been Paused
31:37 The Impact of Social Proof on New Patient Acquisition
32:15 The Connection Between Social Media and Revenue
33:10 Current Patient Numbers and Growth Goals
33:43 Reverse Engineering Revenue Goals from Patient Numbers
34:44 Setting Reappointment Rate Benchmarks
35:56 The Importance of Reviews and Referrals
36:34 Goals for Review Acquisition and Practice Growth
37:20 The Psychology Behind Practice Management Challenges
38:46 Addressing Psychological Barriers and Self-Leadership
40:13 The Role of State and Belief in Practice Success
41:37 Shifting Mindset to Focus on Patient Care
42:20 Helping Patients as the Core Mission
43:32 The Impact of Leadership and Personal Conviction
44:08 Practicing Communication and Leadership Skills
45:42 The Power of Repetition and Practice
46:36 Breakthroughs in Practice Growth and Self-Leadership
47:32 Overcoming Self-Doubt and Psychological Barriers
48:35 The Obligation to Help Patients First
49:08 The Importance of Consistent Action and Accountability
50:00 Future Goals and Follow-Up Plans
50:41 Closing Remarks and Next Steps
52:38 Outro
REFERENCES
Wed, 18 Mar 2026 - 53min - 581 - What The Wealthy Know That We Don't
The Bulletproof Dental Podcast Episode 427
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Randy Smith
DESCRIPTION
In this episode, Craig, Peter and Randy Smith discuss the fundamentals of real estate investing, the importance of financial literacy for dentists, and strategies to build wealth through passive income and smart investments. Randy shares insights on leveraging real estate, tax advantages, and avoiding common pitfalls.
TAKEAWAYS
The importance of asset allocation in wealth building
How to leverage real estate for passive income
Tax advantages of real estate investments
The power of compound growth and debt paydown
CHAPTERS
00:00 Introduction to Randy Smith and Real Estate Insights
05:47 Understanding Real Estate Investments
12:03 The Role of Taxes in Wealth Building
17:09 The Power of Financial Education
22:40 The Emotional Aspect of Money
52:47 Outro
REFERENCES
Thu, 05 Mar 2026 - 53min - 580 - The Outsourced Team Member
The Bulletproof Dental Podcast Episode 426
HOSTS: Dr. Peter Boulden, Dr. Craig Spodak and Ian de Jongh
GUEST: Cory Pinegar
DESCRIPTION
This episode explores the transformative potential of outsourcing and remote teams in dentistry, focusing on cost savings, efficiency, and practice growth. Guests share insights on building hybrid teams, leveraging international talent, and optimizing practice operations.
TAKEAWAYS
Outsourcing in dentistry
Building hybrid teams
Cost savings and efficiency
International talent and remote work
Practice management and analytics
CHAPTERS
00:00 Introduction and Guest Credibility
01:16 Ian's Background and Connection to Dentistry
02:09 The Origin of Bulletproof Dental Ecosystem
02:56 Ian's Personal Journey and Family Background
03:56 The Need for Support Networks in Dentistry
05:06 The Value of Building Hybrid Teams
06:44 Decentralization vs Centralization in Dental Teams
08:52 The Impact of Unanswered Calls on Practice Revenue
11:57 The Productivity Myth in Dentistry
13:22 Layering Responsibilities in Dental Practices
15:14 Real-Life Examples of Call Overload
16:02 Missed Calls and Practice Profitability
17:23 Data-Driven Practice Improvements
18:21 The Emotional and Data Aspects of Practice Management
20:40 The Competitive Edge of Outsourcing
21:26 International Talent and Cost Savings
22:30 Overcoming Language and Cultural Barriers
24:35 Global Talent and Long-Term Practice Growth
26:18 Emulating Big Business Strategies in Dentistry
28:06 Financial Benefits of Outsourcing
30:23 Craig's Advice on Cost Per Hour and Efficiency
30:44 When Outsourcing Is Not the Right Fit
31:48 Setting Realistic Expectations for Outsourcing
32:58 The Importance of SOPs and Systems
35:59 Identifying the Gateway for Practice Improvement
36:40 Starting with Insurance Verification and Call Management
37:36 The Biggest Opportunities in Practice Management
38:16 Vetting and Integrating Remote Team Members
39:13 How to Connect with GetReach and Bulletproof
40:24 Special Offer and Next Steps for Listeners
40:56 Outro
REFERENCES
Thu, 26 Feb 2026 - 41min - 579 - The Surprising Sign Your Practice Is Winning
The Bulletproof Dental Podcast Episode 425
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this engaging conversation, Peter Boulden and Craig discuss their recent mastermind retreat, sharing insights on personal growth, community support, and the challenges faced in the dental profession. They emphasize the importance of building relationships with patients, navigating quality problems, and embracing change and innovation in business ownership. The discussion also touches on the role of technology in enhancing patient experiences and the necessity of being part of a supportive community to thrive in dentistry.
TAKEAWAYS
Physical proximity enhances relationships and learning.
Mastermind retreats foster clarity and growth in dentistry.
Community support is crucial for overcoming challenges.
Quality problems are a sign of growth and success.
Business ownership requires a willingness to embrace change.
Building relationships with patients leads to better outcomes.
Technology is rapidly transforming the dental landscape.
Continuous learning is essential for personal and professional growth.
Switching ecosystems can lead to new opportunities.
The patient experience is key to differentiating practices.
CHAPTERS
00:00 High Energy Intro and Weekend Recap
02:56 Mastermind Retreat Insights
05:57 Navigating Growth and Clarity in Dentistry
09:00 The Importance of Community and Support
11:44 Quality Problems vs. Low-Quality Problems
14:39 The Journey of Business Ownership
17:27 Embracing Change and Innovation
20:21 Building Relationships in Dentistry
23:05 The Role of Technology in Dentistry
26:02 Creating Meaningful Patient Experiences
28:47 Final Thoughts and Takeaways
36:53 Outro
REFERENCES
Thu, 12 Feb 2026 - 37min - 578 - What if Elon ran your practice?
The Bulletproof Dental Podcast Episode 424
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this episode of the Bulletproof Dental Practice Podcast, Craig Spodak and Peter Boulden discuss various aspects of running a successful dental practice, focusing on the importance of hygiene, incentives for staff, and the challenges of scaling. They explore the disconnect in dental hygiene practices, the need for alignment within teams, and the potential for burnout in the profession. The conversation emphasizes the value of creating a robust business model that prioritizes general dentistry and hygiene, while also allowing for specialization when appropriate. The hosts encourage listeners to pivot and adapt their business strategies to ensure long-term success and satisfaction in their dental careers.
TAKEAWAYS
Sales-based jobs often yield better results in dentistry.
There is a significant disconnect in dental hygiene practices.
Incentives are crucial for performance in dental teams.
Simplistic and replicable business models scale faster.
A strong hygiene program can drive restorative work.
Burnout in dentistry often stems from high complexity and stress.
Alignment within teams is essential for success.
Dentists have the power to pivot their business models.
A robust hygiene program can enhance practice profitability.
Understanding unit economics is vital for sustainable growth.
CHAPTERS
00:00 Introduction and Personal Anecdotes
02:55 The Disconnect in Dental Hygiene Compensation
05:50 Streamlining Dental Practices: Lessons from Tesla
08:30 The Value of Simplicity in Dentistry
11:23 The Profitability of General vs. Complex Dentistry
14:13 Building a Robust Hygiene Program
17:18 Creating a Stable and Sellable Dental Practice
19:45 Building a Sustainable Business Model
21:06 Aligning Team Goals for Success
23:31 Avoiding Burnout in Dentistry
25:49 The Importance of Pivoting in Business
29:12 Navigating Change and Volatility
33:19 Creating a Resilient Dental Practice
37:10 Outro
REFERENCES
Thu, 05 Feb 2026 - 37min - 577 - 5 reasons your associate isn't producing enough
The Bulletproof Dental Podcast Episode 423
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this engaging conversation, Peter Boulden and Craig discuss the challenges associates face in dental practices, the importance of mentorship, and the impact of economic factors on dentistry. They reflect on the legacy of Dr. Bruce Baird, explore the future of AI in dentistry, and emphasize the need for effective communication and same-day dentistry to enhance productivity. The discussion also touches on overcoming money mindset issues and the necessity of strategic planning for dental practices.
TAKEAWAYS
Associates need to be proactive in seeking same-day dentistry opportunities.
Effective communication and visual aids can significantly improve patient acceptance of treatment plans.
Money mindset issues can hinder associates' productivity and decision-making.
Mentorship is crucial for the growth and success of new associates in dental practices.
Understanding economic trends can help dentists navigate their practices more effectively.
Same-day dentistry can be a game changer for practice growth.
Associates should not diagnose based on patients' perceived financial situations.
Utilizing technology in consultations can enhance patient understanding and trust.
Creating a supportive environment for associates fosters their development and confidence.
Dentists should focus on long-term goals and strategic planning for their practices.
CHAPTERS
00:00 Remembering Dr. Bruce Baird
03:01 Current Events and Economic Insights
05:59 The Future of Dentistry and AI
09:02 Same Day Dentistry Opportunities
12:08 The Importance of Associate Production
28:15 Planting Seeds in Fertile Ground
29:28 The Importance of Visual Aids in Diagnosis
30:56 Co-Diagnosis and Patient Engagement
34:21 The Power of Language in Patient Communication
37:05 Understanding Patient's Future Dental Health
39:32 The Role of Money Mindset in Dentistry
41:35 The Need for Mentorship in Dentistry
49:24 Creating a Sustainable Dental Practice
55:23 Long-Term Vision for Dental Associates
01:00:23 Outro
REFERENCES
Thu, 15 Jan 2026 - 1h 01min - 576 - New Year Reflections and Goals
The Bulletproof Dental Podcast Episode 422
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this episode of the Bulletproof Dental Practice Podcast, Craig Spodak and Peter Boulden discuss the significance of the New Year as a time for reflection and goal setting. They emphasize the importance of strategic planning in dentistry, highlighting how the urgent often overshadows the important tasks that lead to growth. The conversation explores the allure of production over strategic thinking, the cost of never stepping back from clinical work, and the necessity of creating a sustainable practice. They also touch on the value of team consensus and the impact of the Bulletproof Summit as a transformative experience for dental professionals.
TAKEAWAYS
New Year's is a time for reflection and goal setting.
Writing down goals provides a snapshot of past aspirations.
The urgent often crowds out the important in dentistry.
Dentists often prioritize being busy over being productive.
Strategic time must be protected, not just found.
The cost of never stepping back can be detrimental.
Creating a sustainable practice requires strategic planning.
Team consensus can drive motivation and ownership.
The Bulletproof Summit offers transformative experiences for dental teams.
If nothing changes, nothing changes.
CHAPTERS
00:00 New Year Reflections and Goals
03:05 The Importance of Strategic Time
06:01 The Tyranny of the Urgent in Dentistry
09:04 The Allure of Production Over Strategy
12:03 The Cost of Not Stepping Back
14:55 Creating a Sustainable Dental Practice
18:08 The Role of Team Consensus
21:10 The Bulletproof Summit and Its Impact
24:03 Final Thoughts and Call to Action
29:32 Outro
REFERENCES
Thu, 08 Jan 2026 - 30min - 575 - 5 Things We've Learned in 45 years of Dental Marketing
The Bulletproof Dental Podcast Episode 421
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the necessity of having a clear process for patient care. Ultimately, they highlight the psychological aspects of success and the importance of believing in one's worth to achieve business goals.
TAKEAWAYS
Marketing is often seen as the key to practice growth.
Creating joy and hope in marketing can attract patients.
Selling benefits rather than procedures is crucial for patient engagement.
Understanding patient psychology can enhance treatment acceptance.
Existing patients can be a valuable source of referrals.
Underpriced attention in marketing can lead to better patient acquisition.
AI is set to revolutionize the dental industry in the coming years.
Having a clear process can improve patient experience and satisfaction.
The psychology of success is essential for achieving business goals.
Continuous improvement and adaptation are necessary for success in dentistry.
CHAPTERS
00:00 The Role of Marketing in Dentistry
05:07 Creating Joy and Hope in Marketing
10:07 Selling Benefits Over Procedures
15:13 The Importance of Understanding Patient Needs
19:59 Seeking Underpriced Attention in Marketing
28:48 Maximizing Online Presence through Reviews and SEO
30:08 The Shift Towards Long-Form Content and Video Engagement
31:43 The Impact of AI on Business and Patient Care
33:10 Navigating the Future of Dentistry with AI
35:08 The Importance of Marketing Strategies and Underpriced Attention
39:16 Leveraging Existing Patients for Growth
41:46 The Power of Asking for Referrals and Retention
43:38 Communicating Services Effectively to Patients
44:18 Creating a Clear Process for Patient Care
46:58 The Role of Psychology in Business Success
55:32 Outro
REFERENCES
Fri, 02 Jan 2026 - 56min - 574 - Local Search Ranking Factors report for 2026 with Darren Shaw
The Bulletproof Dental Podcast Episode 420
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Darren Shaw
DESCRIPTION
In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization.
TAKEAWAYS
Local search is crucial for dentists, focusing on Google Business Profile.
Primary category selection significantly impacts local search rankings.
Proximity to the searcher is a key factor in local search results.
Reviews and their recency are critical for ranking in local search.
Behavioral signals, such as clicks and engagement, influence rankings.
AI search is emerging, but traditional SEO practices remain relevant.
Diversifying review sources can enhance visibility in AI search.
Regular updates to Google Business Profile are essential for engagement.
Utilizing listicles can improve visibility in AI search results.
White Spark offers comprehensive SEO services for dental practices.
CHAPTERS
00:00 Introduction to Local SEO and Ranking Factors
03:17 Understanding Local Search vs. Traditional SEO
06:05 Key Takeaways from the 2026 Local Ranking Factors
09:15 The Importance of Google Business Profile Categories
12:06 Proximity and Its Impact on Local Search
15:05 The Role of Keywords in Business Names
17:52 Utilizing Additional Categories for Better Ranking
21:14 The Significance of Reviews in Local SEO
24:01 Effective Review Strategies for Dentists
27:03 Psychological Principles Behind Review Requests
28:28 The Psychology of Reviews
30:02 Incentivizing Reviews and Staff Engagement
31:37 The Evolution of SEO and Authenticity
32:56 The Impact of AI on Reviews and Rankings
34:47 Behavioral Signals and Google Business Profiles
40:49 AI Search and Its Implications for Dentists
49:13 White Spark's SEO Services for Dentists
53:21 Bulletproof Summit Code
54:08 Outro
REFERENCES
Thu, 25 Dec 2025 - 54min - 573 - 3 Skills a Dental Entrepreneur Needs
The Bulletproof Dental Podcast Episode 419
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this conversation, Peter Boulden and Craig discuss the essential skills and mindset required for dental entrepreneurs. They emphasize the importance of projecting confidence, understanding business metrics, and becoming a multiplier in leadership roles. The discussion also touches on the concept of clarity in goals and the distinction between signal and noise in the entrepreneurial journey. The speakers share insights from their experiences and provide actionable advice for dental professionals looking to thrive in their practices.
TAKEAWAYS
A dental entrepreneur has a vision beyond clinical work.
Not everyone is suited to be a dental entrepreneur.
Projecting confidence is crucial for effective leadership.
Understanding your numbers is essential for business success.
Sales can solve many business problems, but clarity is key.
Becoming a multiplier enhances team performance and satisfaction.
The lost decade refers to a lack of clarity in goals and direction.
Signal versus noise is important in focusing on what drives growth.
Regularly reviewing financial metrics can lead to better decision-making.
Creating a business that runs without you is the ultimate goal.
CHAPTERS
00:00 Introduction to Dental Entrepreneurship
02:12 Defining the Dental Entrepreneur
04:03 The Importance of Confidence in Leadership
08:30 Understanding Your Numbers
12:47 The Role of a Multiplier in Business
18:14 The Lost Decade of Learning
24:48 Signal vs. Noise in Entrepreneurship
30:47 Outro
REFERENCES
Thu, 18 Dec 2025 - 32min - 572 - Would We Want Our Kids to Become Dentists?
The Bulletproof Dental Podcast Episode 418
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this episode of the Bulletproof Dental Practice Podcast, Dr. Craig Spodak and Peter Boulden discuss the evolving landscape of dentistry, including the implications of AI, the financial realities of dental school, and the rising importance of dental hygiene. They explore the skills necessary for success in dental business ownership, the significance of mentorship, and the challenges faced by new dentists. The conversation emphasizes the need for future dentists to understand the business side of their profession and the importance of leadership and influence in achieving success.
TAKEAWAYS
Dentistry is an AI-resistant profession.
The financial implications of dental school are significant.
Dental hygiene is becoming a more lucrative career path.
Many dentists are being commoditized in the industry.
Future dentists need to be prepared for business ownership.
Mentorship is crucial for success in dentistry.
Understanding financials is key for dental business owners.
Influence and leadership are essential skills for dentists.
The narrative around dentistry needs to change for new graduates.
It's important to know yourself and your career aspirations.
CHAPTERS
00:00 Introduction and Midlife Crisis Humor
02:38 The Future of Dentistry: A Personal Perspective
06:10 Financial Implications of Dental School
09:52 The Rise of Dental Hygiene
12:23 The Business of Dentistry: A Necessary Skill
17:46 Mentorship and Transitioning Roles in Dentistry
22:09 The Freedom Dilemma in Dentistry
23:48 Architecting Your Life and Career
24:13 The Associate vs. Business Owner Debate
25:39 Essential Skills for Dental Business Owners
29:07 The Importance of Influence and Leadership
33:05 Identifying Your Entrepreneurial Spirit
38:18 Advice for Future Dentists
39:33 The Reality of Dental Business Ownership
REFERENCES
Thu, 11 Dec 2025 - 44min - 571 - Getting Out of the Chair
The Bulletproof Dental Podcast Episode 417
HOSTS: Kyle Bergman and Colin Ambler
GUEST: Dr. Peter Boulden
DESCRIPTION
In this episode of The Extraction podcast, Dr. Peter Bolden shares his insights on dental practice growth, focusing on staff engagement, effective systems, and the transition from clinical work to business management. He emphasizes the importance of clarity in career goals, the need for robust systems in practice management, and the value of gamification in team engagement. Dr. Bolden also discusses the significance of delegation and finding one's zone of genius to achieve a successful dental practice.
TAKEAWAYS
Dr. Peter Bolden emphasizes the importance of staff engagement in practice growth.
Identifying the right dental model is crucial for success in a new city.
Transitioning from clinical work to business requires effective systems.
Clarity in career goals can prevent a 'lost decade' in dentistry.
Systems should be dynamic and regularly updated to avoid chaos.
Gamification can enhance team engagement and accountability.
Delegation is key to freeing up time for business development.
Understanding your zone of genius helps in effective delegation.
Revenue growth can facilitate the transition away from clinical work.
Regular audits of daily activities can help identify bottlenecks.
CHAPTERS
00:00 Introduction to Dental Practice Growth
02:25 Starting a Dental Practice in a New City
06:50 Transitioning from Clinical to Business
10:31 Building Effective Systems in Dentistry
20:22 Gamification and Team Engagement in Dental Practices
21:16 Hygiene Reactivation Strategies and Metrics
REFERENCES
Thu, 04 Dec 2025 - 22min - 570 - The Truth About Dental Entrepreneurship
The Bulletproof Dental Podcast Episode 416
HOSTS: Matthew Brown and Andrew Vallo
GUESTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this conversation, the hosts and guests discuss the realities of success in dentistry, the impact of social media on expectations, and the importance of clarity and fulfillment in one's career. They explore the challenges of entrepreneurship, the dangers of comparison, and the significance of finding inspiration rather than envy. The discussion also touches on burnout, the lost decade many dentists experience, and the need for a supportive community. Ultimately, the conversation emphasizes the importance of understanding one's own path and the true meaning of success.
TAKEAWAYS
Success is about getting what you want and wanting what you get.
Many practices are not as successful as they appear on social media.
It's important to find inspiration rather than compare yourself to others.
The turning point in a dental career often comes from realizing the need for a sustainable business model.
Entrepreneurship in dentistry requires a clear vision and commitment.
Burnout often stems from a lack of clarity and progress in one's career.
The dental community can be isolating, making support systems crucial.
Many dentists experience a 'lost decade' by following the wrong narratives.
It's essential to focus on what truly makes you happy in your career.
Success is not just about financial metrics but also about personal fulfillment.
CHAPTERS
00:00 Introduction to the Hustle in Dentistry
03:09 The Reality of Success in Dentistry
06:10 The Impact of Social Media on Expectations
08:51 Finding Inspiration vs. Comparison
11:56 The Turning Point in Dental Careers
15:08 The Entrepreneurial Mindset in Dentistry
18:03 The Cost of Entrepreneurship
20:52 The Importance of Clarity and Fulfillment
24:04 Navigating the Dental Community
27:00 Burnout and Finding Balance
30:12 The Lost Decade in Dentistry
33:13 Final Thoughts on Success and Happiness
REFERENCES
Thu, 27 Nov 2025 - 47min - 569 - Don't start planning your exit too late!
The Bulletproof Dental Podcast Episode 415
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this episode, Peter Boulden and Craig discuss the critical importance of succession planning for dentists, emphasizing that every dentist will eventually need to consider their exit strategy. They explore various pathways for transitioning out of practice, including selling outright, forming partnerships, or selling to private equity. The conversation highlights the significance of understanding practice value, the emotional aspects of selling, and common mistakes to avoid in the planning process. The hosts encourage proactive planning to maximize the value of a dental practice and ensure a smooth transition.
TAKEAWAYS
Succession planning is essential for all dentists.
Timing is crucial in the succession planning process.
The value of a practice is often tied to its goodwill and assets.
Selling a practice without proper planning can lead to significant losses.
Partnerships can provide a smoother transition and better value.
Private equity can offer liquidity but comes with risks.
Emotional states can cloud decision-making in practice transitions.
Clear financial records are vital for successful transitions.
Investing in practice growth can enhance future sale value.
Planning for succession should start early in a dentist's career.
CHAPTERS
00:00 The Importance of Succession Planning
03:39 Understanding Practice Value and Transition Risks
06:31 Exploring Exit Pathways for Dentists
10:21 The Partnership Path: A Long-Term Strategy
14:43 Private Equity: Pros and Cons
20:34 Navigating the Complexities of Selling to PE
27:46 Understanding Liquidity Events and Their Impact
30:18 Optimizing for Different Business Paths
32:52 Investing for Growth and Value Creation
35:24 Avoiding Common Mistakes in Dentistry
37:09 The Importance of Planning for the Future
43:36 Building Successful Partnerships in Dentistry
50:22 Final Thoughts and Future Endeavors
REFERENCES
Thu, 20 Nov 2025 - 52min - 568 - Creating A Strategic / Autonomous Team!
The Bulletproof Dental Podcast Episode 414
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this conversation, Peter Boulden and Craig discuss the importance of creating a strategic and autonomous team within an organization. They explore various leadership strategies, the significance of believing in team members, and the role of technology in problem-solving. The discussion emphasizes the need for resourcefulness, effective meeting structures, and the transformation of guilt into gratitude as leaders step back from day-to-day operations. Ultimately, they highlight the importance of scaling operations to better serve communities and reduce burnout among leaders.
TAKEAWAYS
Creating an autonomous team is essential for growth.
Leaders must resist the temptation to solve every problem.
Believing in your team is the first step to empowerment.
Technology can be leveraged for efficient problem-solving.
Resourcefulness is a key trait of effective leaders.
Meetings should focus on identifying, discussing, and solving problems.
Transforming guilt into gratitude enhances leadership effectiveness.
Scaling operations can lead to greater community impact.
Effective leadership involves stepping back to allow others to thrive.
Decision fatigue can be mitigated by empowering teams.
CHAPTERS
00:00 Creating a Strategic and Autonomous Team
03:54 The Importance of Leadership in Team Development
06:41 Empowering Employees to Think Strategically
09:45 Leveraging Technology for Problem Solving
12:34 Fostering Resourcefulness in Teams
15:42 Implementing Effective Meeting Structures
20:12 Effective Meeting Strategies for Leadership
25:08 Creating an Autonomous Team
30:32 Overcoming Leadership Guilt
35:38 The Importance of Strategic Thinking
REFERENCES
Thu, 13 Nov 2025 - 38min - 567 - Is SEO over? SEO vs GEO (age of AI)
The Bulletproof Dental Podcast Episode 413
TITLE: Is SEO over? SEO vs GEO (age of AI)
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
DESCRIPTION
In this conversation, Peter Boulden and Craig discuss the rapid evolution of technology, particularly AI, and its implications for the dental industry. They explore the transition from traditional SEO to Generative Engine Optimization (GEO), emphasizing the importance of adapting to new digital marketing strategies. The discussion highlights the significance of Google My Business, patient reviews, and the role of AI in enhancing business operations. They also touch on the challenges of consolidation in the dental field and the necessity for practitioners to embrace change to thrive in a competitive landscape.
TAKEAWAYS
AI is transforming how businesses operate and market themselves.
The shift from SEO to GEO is crucial for future success.
Maximizing your Google My Business profile is essential.
Patient reviews significantly impact online visibility and reputation.
AI can assist in creating tailored marketing strategies.
FAQs on websites can enhance user experience and SEO.
Understanding the digital footprint is vital for businesses.
Consolidation in the dental industry is a growing trend.
Adapting to technological changes is necessary for survival.
Happiness and fulfillment in business are paramount.
CHAPTERS
00:00 Introduction to AI and Its Impact
03:12 The Shift from SEO to GEO
06:03 Understanding Generative Engine Optimization
09:12 Maximizing Google My Business for Success
12:13 The Importance of Reviews and Reputation
14:59 Leveraging AI for Business Growth
17:53 The Future of Marketing in a Meritocracy
20:55 Navigating the Changing Landscape of SEO
24:13 Conclusion and Future Outlook
35:46 The Evolution of AI in Customer Interaction
39:45 The Paradox of Choice in Consumer Behavior
43:24 The Future of AI and Business Integration
51:11 Consolidation and Competitive Advantage in Dentistry
55:05 Finding Options and Happiness in Dentistry
REFERENCES
Thu, 06 Nov 2025 - 1h 03min - 566 - The Future of Dental Training: Digital SOPs
The Bulletproof Dental Podcast Episode 412
HOSTS: Dr. Peter Boulden
GUEST: Cassie Kellner
DESCRIPTION
In this conversation, Peter Boulden and Cassie Kellner discuss the importance of Standard Operating Procedures (SOPs) in dental practices. They explore how SOPs can enhance efficiency, improve onboarding, and create a better work environment. Cassie shares insights on using Trainual to develop and manage SOPs effectively, emphasizing the need for team involvement and the integration of technology. The discussion also includes success stories and practical tips for implementing SOPs in dental practices.
TAKEAWAYS
SOPs are essential for creating structure in dental practices.
Digital SOPs are more effective than paper manuals.
Micro learning is key to engaging team members.
Start with the most frequently asked questions to create SOPs.
Team involvement in SOP development increases buy-in.
Technology can streamline SOP management and training.
Creating a playbook is crucial for onboarding new staff.
Regular updates to SOPs are necessary for ongoing relevance.
AI can assist in creating and managing SOPs.
A well-structured playbook enhances patient experience and team clarity.
CHAPTERS
00:00 Introduction to SOPs in Dentistry
04:29 The Importance of Digital SOPs
07:29 Understanding SOPs and Micro Learning
10:44 Onboarding and Employee Retention
13:30 Overcoming the Daunting Task of SOP Creation
16:26 Building a Foundation for Your Practice
19:27 Creating Team Buy-In for SOPs
22:33 Templates and Tools for Startups
23:53 Embracing Growth in Dentistry
29:18 The Importance of a Playbook
29:38 Success Stories: Transforming Practices
34:55 Leveraging AI for Efficiency
41:21 Finding Clarity and Support
43:03 Outro
REFERENCES
Thu, 30 Oct 2025 - 43min - 565 - EOS + BULLETPROOF PATHWAY
The Bulletproof Dental Podcast Episode 411
HOSTS: Dr. Peter Boulden
DESCRIPTION
In this episode of the Bulletproof Dental Practice Podcast, Dr. Peter Boulden explores the parallels between the Entrepreneurial Operating System (EOS) and the Bulletproof Pathway, emphasizing the importance of structure, vision, data, and processes in dental practices. He discusses how dentists often operate in chaos and the need for clarity and systems to achieve fulfillment and success. The conversation highlights the significance of leadership, addressing issues, and creating a culture of accountability within dental teams.
TAKEAWAYS
Entrepreneurs need more structure, not more ideas.
Vision is crucial for clarity in practice.
People are the biggest investment in a practice.
Data helps measure practice performance effectively.
Addressing issues head-on leads to better outcomes.
Processes should standardize patient experiences.
Traction is about fulfillment and rhythm in practice.
Leadership meetings are essential for problem-solving.
Creating a culture of accountability enhances team performance.
Optimizing practice life involves preserving time, emotion, and money.
CHAPTERS
00:00 Introduction to the Bulletproof Pathway
02:27 Understanding the EOS System
05:43 Vision and Clarity in Dentistry
10:02 The Importance of People and Culture
12:27 Data-Driven Decision Making
17:04 Addressing Issues and Implementing Solutions
20:18 Conclusion and Call to Action
REFERENCES
Thu, 16 Oct 2025 - 21min - 564 - Revolutionizing Dental Care
The Bulletproof Dental Podcast Episode 410
HOSTS: Dr. Craig Spodak
GUEST: Dave Monahan
DESCRIPTION
In this episode, Craig and Dave Monahan discuss the evolution of Clerri, a dental membership platform, and its impact on patient engagement and practice management. Dave shares his journey from technology to dentistry, emphasizing the importance of understanding patient psychology and the benefits of membership plans. They explore the challenges of managing membership plans independently, the integration of technology in dental practices, and the future of AI in optimizing dental coverage. The conversation highlights the significance of patient retention and engagement, especially in navigating insurance complexities.
TAKEAWAYS
Clerri aims to improve the lives of dentists through innovative solutions.
Dave's background in technology provides valuable insights into the dental industry.
Understanding patient psychology is crucial for dental practices.
Membership plans significantly increase patient visits and acceptance of procedures.
Cash patients visit dental practices less frequently than membership patients.
Automating membership management can save time and reduce errors.
Integration with practice management systems enhances efficiency.
AI can help optimize dental coverage and PPO management.
Patient engagement is key to retention and practice growth.
Offering membership plans can help practices navigate insurance challenges.
CHAPTERS
00:00 Introduction to Clerri and Dave Monahan
02:46 Dave's Journey: From Technology to Dentistry
05:51 Understanding Patient Psychology in Dentistry
08:44 The Impact of Membership Plans on Patient Behavior
11:26 Challenges of Managing Membership Plans Independently
14:26 Integration and Automation in Dental Practices
17:24 Future Innovations and AI in Dental Memberships
20:37 Navigating Insurance and Membership Plans
23:30 The Importance of Patient Engagement and Retention
26:17 Final Thoughts and Special Offers from Clerri
REFERENCES
Thu, 09 Oct 2025 - 41min - 563 - 3 Ways to 2x Your Production with Dr. Bruce Baird - Part 1
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Bulletproof Dental Practice Podcast Episode 108
Hosts: Dr. Craig Spodak & Dr. Peter Boulden
Guest: Dr. Bruce Baird
Key Takeaways:
Introduction Increasing Productivity What are you doing per patient on a day to day basis Comprehensive exams Recommendations from Dr. Baird Reading as much as possible The trifecta of being a great dentist Good hand skills Get people to like you Seeing the problem, diagnosis. Dr. Baird's processes Giving solutions to problems Building rapport with every customer Patient care Making dentistry affordable Compassionate financeReferences:
Tweetable:
It's not about money, It's ALWAYS about relationships
Thu, 28 Mar 2019 - 44min - 562 - From Average to Amazing with Dr. Michael DiTolla
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Bulletproof Dental Practice Podcast Episode 107
Host: Dr. Craig Spodak
Guest: Dr. Michael DiTolla
Key Takeaways:
Introduction Interviewing Richard Branson Virgin Airlines Events & Speaking Being 'The Average Dentist' Dental School Glidewell Laboratory Remake rates Helping dentists improve Teaching preparation Low clinical confidence Dr. DiTolla's experience in private practices Live Dental Seminars Clinical video Mobile seminars Root canals Root Cause - Movie Invisalign Dental impressions Dr DiTolla's future plansReferences:
Tweetable:
It's not about you, it's about your patient.
A crown & bridge impression is merely a reflection of the dentist's integrity, nothing more, nothing less - Dr Bill Strupp
Thu, 21 Mar 2019 - 1h 27min - 561 - The Millennial Whisperer with Chris Tuff
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Bulletproof Dental Practice Podcast Episode 106
Hosts: Dr. Craig Spodak & Dr. Peter Boulden
Guest: Chris TuffWatch full video of the interview by clicking here!
Key Takeaways:
Introduction Chris's Journey The Millennial Whisperer Millennials Connection & compassion Generational traits Rewards & recognition 70/30 Rule Sitting in your care rule Helping identify individual purpose Inspirational Leadership Autonomy Transparency Practical Profit Focused Playbook Generational differences 2009 Financial Recession The boss is the patient Relationships within work Tokens of appreciation Creating human-to-human connectionsReferences:
The Millennial Whisperer - Amazon
Tweetable:
You've Got To Be a Painkiller, Not a Vitamin
The Boss is the Patient
Thu, 14 Mar 2019 - 53min - 560 - DSO's and the Power of Masterminds with Jacob Puhl
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Bulletproof Dental Practice Podcast Episode 105
Hosts: Dr. Craig Spodak & Dr. Peter Boulden
Guest: Jacob Puhl
Key Takeaways:
DEO Dental Group Summit 2019 Dental Force Dental groups Scaling practices Trends in DSO's Centralised call systems DSO's DSO 2.0 Top down, bottom up Outside vs Inside Types of dentist Being the best you can be The value of the mastermind Bouncing off others Being the next version of yourself Risks of group dentistry & DSO expansion DEO Dental Group Summit 2019 Guest speakers Changing payment systemsReferences:
Use code "bulletproof" for $100 of registration price
Tweetable:
Be so good they can't ignore you
Thu, 07 Mar 2019 - 49min - 559 - AI and the Future of Dentistry with Amber Mac
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Bulletproof Dental Practice Podcast Episode 104
Hosts: Dr. Craig Spodak & Dr. Peter Boulden
Guest: Amber Mac
Introduction Amber's background Impact of AI on dentistry Dental Offices Search by phrase Intelligent personal assistants Cloud-based voice services Amazon Alexa AI's effect on service industries Machine learning Speed & efficiency Chatbots Efficiency & productivity Improved customer service Future of technology Communications Video services Fulfilling things that humans want Changing landscapes Justin Trudeau's interview with Amber Technological advances of EstoniaReferences:
Tweetable:
If You Are Not Doing It Start Now - Dr. Boulden
Thu, 28 Feb 2019 - 42min - 558 - Journey to "The Beverly Hills Dentist" with Dr. Dustin Cohen
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Bulletproof Dental Practice Podcast Episode 98
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Dustin CohenKey Takeaways:
Background on Dr. Cohen Dustin's Journey Going to business school Top takeaways from business school Going out and marketing your business Functionality of the office, great systems in place Knowing your numbers Leveraging influences inside his practice Purchasing his practice Knowing the numbers Service mix of his office General & cosmetic Words of wisdom from his journey Creative aspect of business & dentistry 10 year planReferences:
Thu, 21 Feb 2019 - 35min - 557 - Inquiring Dental Students Wanna Know with Kevin Reardon
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Bulletproof Dental Practice Podcast Episode 96
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Kevin Reardon
Key Takeaways:
Introduction to why Kevin reached out to Peter & Craig. Student Loans How should students approach this? First year income. Looking at your student loan as performing debt, buying security in your future. Private practice opportunities & new graduates. Ownership & making a lot of money are not exclusive with one another. How to position yourself as a pseudo-specialist? More access to information. Technology being the great equalizer. How to get from new grad to CE? How to not get taken advantage of as a graduate. Be careful of online forums. Get your dental education from rockstar clinicians & look for business inspiration from inspirational business people. Find clinical mentors & the biggest thinkers in business. Create a 3 year vision. Success vs failure in dentistry. Valuing your time. How do you take the leap and start networking with the best? Start doing stuff for the right reasons. Doing good has a universal law to it. What is possible & what is the way to get there? Being told you can't do itTweetables:
Ownership & making a lot of money are not exclusive with one another - Peter Boulden
Thu, 21 Feb 2019 - 1h 08min - 556 - Social Media in 2019
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 93
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Key Takeaways:
Introduction Summit recap The significance of digital marketing Social media in business Content Organic interaction Social media in 2019 Unique content News hacking Infiltrating other pages Influencers Providing value Videos Before & afters Reviews YelpReferences:
Thu, 21 Feb 2019 - 39min - 555 - Failing Forward With Powerhouse Britnie Turner
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Bulletproof Dental Practice Podcast Episode 103
Hosts: Dr. Craig Spodak
Guest: Britnie TurnerKey Takeaways:
Introduction BVI Stronger Helping after the hurricane Ariel Produced Friendship with Richard Branson Importance of good friendships Business is a creative expression of who you are Date With Destiny Social Media & success Focusing on the everyday What does the best YOU look like Access to best information & people The podcast Surrounding your brain with the best people Britnie's struggles in business Your excellence will come out eventually Doing stuff for you Happiness & success Business as a force for change Aerial Global CommunityReferences:
Tweetable:
How can you be stronger on the other side - Britnie Turner
If you live by peoples praise, you'll die by their criticism
Thu, 21 Feb 2019 - 41min - 554 - The Mindset Behind Taking It To The Next Level with Christian Hart
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Bulletproof Dental Practice Podcast Episode 102
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Christian HartKey Takeaways:
Introduction Knowing your craft End of the predatory practice Figure what you want to do & what life you want to live, that's what is right for you Knowing what you don't know If you know you don't know, you know it Being self-aware of what you need to improve on Treating dental school as the starting line Taking someone else's dream & making it yours, will not make you happy Not sustainable to live someone else's dream Being pushed not pulled The disease of more Money & happiness What are the Dr's sights on Make an impact & have a legacy Commiting to the trip Support networks Progress = Happiness The synergy between the doctors Surrounding yourself with people who want you to kick ass Finding people to synergise with Same values & beliefs Failure playing a big part of your life Experiences with failure Don't be fearful Advice to a dental student at 3 different stages of their career First day of dental school When they get in the clinic The day they graduateReferences:
Tweetable:
If you are ever around people who say they have it all figured out, RUN - Dr. Boulden
You are a product of the 5 people you spend the most time with - Dr. Spodak
Thu, 14 Feb 2019 - 1h 08min - 553 - Letting Her Unique Identity Shine @ Apa Aesthetics with Dr. Andi-Jean Miro
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 101
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Andi-Jean MiroKey Takeaways:
Introduction to guest Dr. Andi-Jean Miro and he stairway to success Known for working side by side with dentistry legends: Dr. Michael Apa and Dr. Larry Rosenthal Success story First met Dr. Rosenthal and Dr. Apa at NYU 2015- Dr. Apa became her mentor She was hired part-time after Dr. Apa became the primary partner and had bought out Dr. Rosenthal Moved to New York and became a full-time practitioner Dr. Larry Rosenthal admiration His characteristics: real, upfront and honest He might be harsh but comes from the right place Dr. Andi's role as a leader She provides her team with technical support and works on brand growth She hopes to be able to travel in the future as he role changes She has absolute respect for Dr. Michael Apa and has been working with him for about 4 years now Business growth They bring different mindsets and ideas to business And are provided with a different life style and a next exciting environment Dr. David and Dr. Tarak Outsourcing: by bringing Brazilian lab technicians to New York Dr. Michael Apa mainly works in Dubai; but travels back and forth Great team in Dubai lead by two main doctors Digital focus Digital work cases vs. monolithic work cases The importance of ethical behavior and integrity Focuses on supporting other dentists in the industry and makes sure that it is always the dentists decision to pick the right dentist representation Describe Dr. Rosenthal as a role model Dr. Andi-Jean's social media success Organic growth Engagement Wrap-up: Dr. Andi's future plans and goals She makes it clear that patient experience is key to connect with them Continue building a successful career Teach and lecture Be the best clinician to her patientsReferences:
Tweetable:
"If you have a clear vision of what your life should or could be like, you have to execute this!" - Dr. Andi-Jean Miro
"You are rewarded in public for what you intensely practice for in private"- Dr. Craig Spodak
Thu, 07 Feb 2019 - 40min - 552 - 100 & Beyond
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 100
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Watch full video of the interview by clicking here!
Key Takeaways:
100 Episodes of the Dental Practice Podcast Favourite episodes Episode 89 with Steven Clausnitzer Episode 88 with Dr. Marc Cooper Episode 84 with Dr. Bruce Baird Patient experiences Instagram marketing Dr. Boulden's plans Full time videographer The constant quest for learning Google My Business Preferential treatment Social promotion The context of where you post Different content for different channels Reflection & moving forward Big year of growth for Dr. Spodak Taking ownership of all areas of your life Stress comes from knowing what to do & not taking action Setting Goals Morning rituals The disease of more Bulletproof going forward this year Bulletproof Summit 2019 Summer SummitReferences:
Flow: The Psychology of Optimal ExperienceLive Forever With Steven Clausnitzer
Future of Dentistry: AI and Blockchain with Dr. Marc Cooper 3 Traits That Make A Dentist Profitable with Dr. Bruce BairdTweetable:
Stress comes from knowing what to do & not taking action - Dr. Spodak
Thu, 31 Jan 2019 - 1h 08min - 551 - The Implant Viking with Dr. Daniel Noorthoek
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Bulletproof Dental Practice Podcast Episode 99
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guests: Dr. Daniel Noorthoek & Beth Noorthoek
Key Takeaways:
Background on Dr. Noorthoek Dr. Noorthoek's journey Developing processes Done In One Getting all the joy, but not the pushback & pain The psychology of immediate results Differences in Dr. Noorthoek's company Marketing assets Promoting the product Backing it up Where he sees the industry going Increase in demand More data / outcome simulation The evolution of Done in One Hang ups with his current processes The ability to penetrate from a time & resource standpoint Using other's skills to support their market Helping other dentist's advertise Developing the marketing side Packaging the product correctly Sticking with the messageReferences:
Tweetable:
Made for private practice, by private practice - Dr. Noorthoek
Thu, 24 Jan 2019 - 34min - 550 - Live From DIA with Dr. Peyman Raissi
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Bulletproof Dental Practice Podcast Episode 97
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Peyman RaissiKey Takeaways:
Implant overdentures DIA conference 2018 Methodology of Dr. Raissi How did he get there Background on Dr. Raissi Using Instagram as a tool in dentistry Good quality content Dental Influencing Goals for his non-profit to give implants How he will achieve his goal Hurdles he might overcome Education Education over money. Highest & best use Knowing what your superpower in dentistry is How he opened his practice straight from school Branding from the start Marketing in implantsReferences:
Tweetable:
Success Leaves Clues - Dr. Craig Spodak
Thu, 10 Jan 2019 - 33min - 549 - Catching Up with Mark Costes
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Bulletproof Dental Practice Podcast Episode 95
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Mark Costes
Watch full video of the interview by clicking here!
Key Takeaways:
Introduction To Mark Costes's Podcast Mark's Introduction Overview of Craig's practice Why he wanted a large practice Craig's Invisalign background Overview of Peter's practice Peter's practices & model Diversification with real estate Peter's vision Private equity Valuations Craig's vision & legacy Revolutionize the profession The Bulletproof Practice book Why Craig & Peter decided to write the book To be the leaders they wish they had America's best 401k The traditional financial retirement model Doing good in dentistryReferences:
The Bulletproof Dental Practice
Tweetables:
Be the leader you wish you had - Simon Sinek
Thu, 27 Dec 2018 - 58min - 548 - Unpacking Practice Valuations with Brannon Moncrief
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Bulletproof Dental Practice Podcast Episode 94
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Brannon Moncrief
Watch full video of the interview by clicking here!
Key Takeaways:
Starting Dentappraisal Background of Brannon When did the 75% - 85% of topline revenue become the practice valuation? Easy metrics Specialty Practices Buy-ins and margins are substantial High profitability Level of vulnerability What portion of sales are from people wanting to sell their practices vs those looking to onboard a partner Reviving management burden Moving locations EBITDA or subjective valuations 7 key factors for valuation Revenue level and trends Profitability level and trends Type and size of patient base Hygiene production and service mix Facilities and equipment Location Opportunities for growth Average profitability of practices of 1.5 million and above Definition of EBITDA What is the average payment the DSO is taking after you sell? How private equity more often that not doesn't help industries The average days on the market for a practice Options available on the marketplace Advice to the industry Know your revenue Monitor your practice Manage it appropriately What is missing from the marketReferences:
Thu, 20 Dec 2018 - 58min - 547 - Marketing Your Practice In The Modern Age
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 90
Hosts: Chuck Blakeman
Guest: Dr. Peter Boulden
Key Takeaways:
Introduction To Chuck's Podcast Introduction to Peter Boulden Peter's background The business side of dentistry Systems & processes Start with the result Defining success Goal setting Planning future success Without action, it's just an act of futility Accountability Forming habits Perspectives on cultureReferences:
Thu, 29 Nov 2018 - 25min - 546 - Get Off The Treadmill with Chuck Blakeman
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 90
Hosts: Chuck Blakeman
Guest: Dr. Craig Spodak
Key Takeaways:
Introduction to Craig Spodak Craig's background Value of knowing where we end up and when Freedom doctor and hostage doctor Major lessons that Dr Spodak has learned during his career Keep pursuing Living to work, not working to live Know yourself, know what you want 3 modes that human beings operate in The importance of vision Fulfilment vs achievement Dr Spodak's non-profit Dr Spodak's next goalsReferences:
Thu, 22 Nov 2018 - 29min - 545 - Live Forever with Steven Clausnitzer
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 89
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Steven Clausnitzer, CEO/Co-Founder of Forever Labs
Watch full video of the interview by clicking here!
Key Takeaways:
Dentistry accelerates the aging process Introduction to Steven / Forever Labs Using young stem cells The best age to harvest stem cells The younger the better 8 opportunities to grow cells Multi-potent Using sourced stem cells throughout the rest of your life Cryogenically frozen Growing more cells outside the body than inside it Growing specific to an application What's the difference in cord blood banking? Can I use my children's blood / stems? 50% rejection rate hoa match Need your own cells What type of investment is this? Moving from disease treatment society > health maintenance society Longevity escape velocity - 12 years - time x money $2500 procedure, $250 per year for storage, lifetime plan $7000 upfront Differences in dental vs health care, preventative medicine - longevity Free giveaway lifetime procedure Giving Away 1 FREE Lifetime Procedure: go.foreverlabs.com/giveaway/boulden, use code: BouldenReferences:
Giveaway for 1 FREE Lifetime Procedure
Dr. Aubrey de Grey "Ending Aging" video
Thu, 15 Nov 2018 - 47min - 544 - Future of Dentistry: AI and Blockchain with Dr. Marc Cooper
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 88
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Marc Cooper, President of DEO Dental Group
Watch full video of the interview by clicking here!
Key Takeaways:
Artificial Intelligence Machine to machine learning will eliminate the human interface Dental practice in 10 years given AI and Blockchain No waiting rooms Electronic patient records Extensive vitals The tipping point The dental future is past the tipping point Futurist Looking towards something but also from something which gives a different perspective of what is going on Dentistry will go where medicine goes Healthcare never goes down in cost Dentistry 2032:The Future Report Overview Large DSO's will dominate the market Robotics will place nearly all dental implants Shift from technician to team leader Always have a human interface Quality care Quality means that it lasts Quality assurance will be pervasive throughout dentistry Patients will get better treatment Insurance reimbursement will shift to AI and blockchain Successful Entrepreneurship Move forward Think in action Hear the future differently IntegrateReferences:
Dentistry 2032:The Future Report
Tweetables:
Be willing to be wrong without making yourself wrong – Dr. Marc Cooper
There needs to be a fundamental change in the mindset of a dentist about what it means to be a dentist. – Dr. Marc Cooper
Thu, 08 Nov 2018 - 1h 01min - 543 - 10 Tenets of a Firm of Endearment with Jairek Robbins
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Bulletproof Dental Practice Podcast Episode 87
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Jairek RobbinsWatch full video of the interview by clicking here!
Key Takeaways:
Everyone loves the idea of following your passion, but very few people can or will follow through What's the purpose of business? 1 – Add value to the community around you 2 – Generate revenue and profit to feed the families of you and your team 3 – Create a place where the humans who are going to work there are going to become the best version they can be 50% of business fail in 5 years, 96% fail in 10 years Out of the 4% that survive, only 39% are profitable Good to Great is about companies who focus on meaning vs. making money In 10 years, the S&P 500 grew 122%, Good to Great companies grow 331%, Firm of Endearment companies grew 1,026% over same period of time Firm of Endearment companies focus on culture, people care about who you are and why you do it These firms do something beyond themselves for the world They take care of their people and they take care of their community Dentists have the unique opportunity to shape people in an area where people tend to have a lot of fear 10 tenets of a firm of endearment: 1 – Culture of learning 2 – Culture of trust You want your people to know the parameters in which they can operate autonomously and you can trust their decisions Authenticity, say what you mean and mean what you say, transparency 3 – Culture of respect 4 – Culture of caring 5 – Culture of interdependency 6 – Culture of integrity 7 – Culture of fun (be childlike, not childish) 8 – Culture of transparency 9 – Culture of belonging & oneness 10 – Culture of loyalty Values of companies have changed How you treat your team affects the profitability of the company Is your practice a firm of endearment? Click HERE for a free assessment!References:
Good to Great by Jim Collins
Firms of Endearment by Rajendra Sisodia, David Wolfe, & Jagdish N. Sheth
Thu, 01 Nov 2018 - 54min - 542 - Marketing Pearls with Vicki McManus Peterson
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 86
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Vicki McManus Peterson, Co-Founder & CEO of Productive Dentist AcademyWatch full video of the interview by clicking here!
Key Takeaways:
Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable Suggestion is to budget 8% for marketing Average dentist spends less than 1% but sign up for every PPO out there If you're at 0-1% make sure you have world-class customer service first, BEFORE turning on the marketing funnel, spend the money to get your team trained Marketing is EVERYTHING Once trained, shift those training dollars to marketing Track true ROI for your marketing dollars Track the relative value of your marketing PPC is the least expensive, most effective way to reach a broad audience Word of mouth and patient referrals is still the best marketing plan Make sure you have at least 10% of your patient base is referring at any one time, then work up to 20% You're getting new patients who are already warmed up It holds your team accountable for systems and customer service One doctor needs a minimum of 35 new patients a month, depending a wide number of variables 9 times out of 10 in order to grow a practice you have to slow it down Insurance companies train dentists to be lazy about marketing There's an offense and a defense in marketing Video content is most often consumed when people can't actually listen Make sure you're auditing the metadata Google is adding to your content Tie labor and marketing funds together Vicki says EBITDA stands for "Everybody In Town Drinks A lot" The best marketing plan is to CAREReferences:
Tweetables:
Marketing is patience. – Vicki McManus Peterson
Thu, 25 Oct 2018 - 50min - 541 - Successful FFS Practice Model with Dr. David Eshom
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!
Bulletproof Dental Practice Podcast Episode 85
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. David Eshom, David Eshom DDS
Watch full video of the interview by clicking here!
Key Takeaways:
Dr. Eshom runs a very successful FFS practice in San Diego and is an Invisalign superstar! Invisalign is not a commodity, although there is a lot more competition in the field than before A lot of people underestimate what Invisalign can do Compliment your patients and make them feel good about their smile The piece of equipment that you shouldn't live without and has the highest ROI: digital camera People will say yes to treatment much more when they see what can be changed with their smile Take a big leap with Invisalign, you can't just dabble Entrust your team to learn and perfect the Invisalign practice so you aren't responsible for all aspects Don't leave practices angry and make sure you know what you're getting into when joining a practice Private practices provide great value when you can make patients happy, take time to listen to patients, and do the work right You have to have a good website, it has to serve what patients are looking for Have a contact form where people can request a free estimate Surround yourself with a great team and get out of their wayTweetables:
Pictures sell dentistry. – Dr. Peter Boulden
Thu, 18 Oct 2018 - 53min - 540 - Design Your Graphics and Your Life with Russ Perry
Design Your Graphics and Your Life with Russ Perry
Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, buy the book HERE, and come to the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Watch full video of the interview by clicking here!
Bulletproof Dental Practice Podcast Episode 83
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Russ Perry, Founder and CEO of Design Pickle
Key Takeaways:
Secret to the success of Design Pickle Hire designers full time, treat them well, let them work directly with customers Cultivate relationships Key elements of great content Simple is always better Emotional, different, disruptive graphic Do not over communicate Provide visual inspiration about design needs Design Advice Deploy, just roll with it Warrior Week (Wakeup Warriors) Training program for men Reprogram men: health, wellness, relationships Not a masculine program, but a man program There is equality but there is a difference in man, woman, age Men and women have different challenges when approaching situations Eliminates the sedation that entrepreneurs experience Get 25% off your first month of Design Pickle HEREReferences:
Warrior Week
Tweetables:
Simple is always better. – Russ Perry
If you borrow from one, it's plagiarism. If you borrow from many, it's research. – Dr. Craig Spodak
Something is better than nothing. – Russ Perry
Do what you're good at and hire out the rest. – Russ Perry
Thu, 27 Sep 2018 - 49min - 539 - The Retirement Formula with Reese Harper
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 82
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Reese Harper, CEO DentistAdvisors.com
Watch full video of the interview by clicking here!
Key Takeaways:
Average retirement age for dentists is 69 Most dentists retire when they think they can, they don't wait longer When to retire Calculate total net worth, retirement accounts, cash, investment to determine Make 30-35 times what is spent in 1 year at any age younger than 70 Example: $200,000 spent in a year, net worth should be $6-7 million TT Score: Net worth divided by annual spending Wealth should grow at 3.3% or more at a TT score of 30 to never run out of money and maintain principle A lot of people don't have a clear picture of how their net worth is growing, so they don't make any changes Track personal net worth statement and progress report quarterly Spending 30% of your total gross rate is ideal This will allow a 20+% savings rate Average savings % is 21 Focus on net worth not savings People often pursue accumulating assets in the wrong order Focus on practice equity, then liquidity, then qualified assets, then real estate More practice equity leads to higher investment returnsReferences:
Tweetables:
If you're not getting a roadmap, how do you know where the roads are? – Dr. Peter Boulden
Thu, 20 Sep 2018 - 43min - 538 - Executive Thinking with Jacob Puhl
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 81
Hosts: Dr. Peter Boulden
Guest: Jacob Puhl, DEO Dental Group
Watch full video of the interview by clicking here!
Key Takeaways:
Perspective on dental industry Operationalizing: Consolidation of the highly fragmented dental industry Practices are becoming legitimate well-run businesses Locations are going from a lifestyle business to cost & convenience Consolidation allows the easy button to be hit in the dental industry Create efficiencies in the practice Tendency is to open more locations but the goal is to expand your current location Duplicity of functions under 1 location is key Success Formula Just make what you're doing is the best that it can be Instill sound principles and think like an executive 1 step at a time vs taking 10 steps Abundantly thinking towards next step Decide what your next best dollar is Open an extra 2 hrs/day, add specialties, reduce cost or raise revenue Nature vs Nurture Entrepreneurship can be learned by dentists The key is to know yourself and know what you're capable of Have at least one business-minded person on your team Hire for your inadequacies Have a support system with like-minded people DEO Based on Mastermind Formula Focus on 3 things; grow yourself, grow your people, grow your businessReferences:
DEO 2018 Fall Summit – Should I Build, Sell, or Partner? Use code BULLETPROOF for $100 Off Registration
Mastering the Business of Practice by Dr. Marc Cooper
Tweetables:
Make what you're doing the best that it can be. – Dr. Peter Boulden
Don't shrink your way to greatness. – Dr. Peter Boulden
Grow yourself, grow your people, grow your business. – Jacob Puhl
Thu, 13 Sep 2018 - 32min - 537 - Mind-Blowing Technology with Dr. Cory Glenn
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Bulletproof Dental Practice Podcast Episode 80
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Cory Glenn, VP of Technology for Blue Sky Bio
Watch full video of the interview by clicking here!
Key Takeaways:
Quick Genesis: Dr. Cory Glenn Graduated in 2008, started in solo practice right away Treated Leukemia but back pain never got better Sold the practice due to health issues Overview of where the digital workflow is and where it's going Digital isn't new but it is finally accessible The digital space is not a cost impediment Example: Practice Clear Liner Ortho for under $300 a case with a $5k 3d printer Pros and Cons for 3D Printers Moonray Quality printer Plays nice with more materials Simple printer Formlabs Quality printer Closed approach on what materials they will develop profiles for Recommended Digital Printer: Moonray Not because of accuracy but because of materials Speed of print Multi-functional Scanner used to capture information: Shining 3D DSEX Scanner Scans in 5 minutes PVS vs Digital Scanning PVS is preferred, cost is better, builds experience, is less demanding and easier Digital Scanning makes you a better Dentist Discovery of Scanning Impressions Relatively new 2-3 years ago Digitizing workflow and improving accuracy Never send a physical impression to lab Take a physical impression then scan Send STL file to Lab Pronto (Uber for Dentistry) Lab will send back a digital crown made from file Do not need a printer for this process unless you want to print a model to cross-check Recommend Digital Wax ups on everyone because it's valuable Hire 1 employee that only makes digital wax ups DSD vs Digital Wax Up DSD offers a higher level of service DSD is more expensive Denture Technology One of the most important things a new Dentist should learn Insurance reimbursement for Dentures is very poor yet the lab bill is the highest Dentures are time consuming Digital dentures do not solve these issues Digital dentures are more expensive, does not cut down on time, does not cut down on appointments Blue Sky Plan helps solve these issues with free software, Lab Pronto, printers & scanners Technology is ready to deploy in dentures. A few options include: Print teeth in white and print base in pink then bond together Monolithic denture MFH is a fav Print base, place teeth, then let lab processReferences:
Tweetables:
You can't unring the bell when you show patients what they can look like. – Dr. Peter Boulden
Cheaper, easier, better is the goal. – Dr. Cory Glenn
Thu, 06 Sep 2018 - 59min - 536 - Q&A with Temple University D3 Mastermind Group
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Bulletproof Dental Practice Podcast Episode 79
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guests: Tyler Yim and other students from Temple University
Watch full video of the interview by clicking here!
Questions:
What is the most valuable resource you use when you were learning how to run a successful business and still use today? YouTube is a great learning source. Don't be afraid to take risks. Failure is a great way to learn. Look to textbooks for dental education and model successful retail businesses for business education. Podcasts are another great resource. Look for CE outside the realm of dentistry. Did you utilize coaches and consultants as you were growing? Craig is a huge Tony Robbins fan. Suggests looking outside of dentistry. Pete and Craig share a coach to hold each other accountable. You never want to get to the point where you think you've figured it out and don't have to learn anymore. Look for a coach outside of dentistry, more in business. Knowing what you know now about DSO's, how would you change your business model? There is a lot of runway for awesome, quality practices. Whatever model you ultimately choose just be sure you shoot to be the BEST you can be. Consumers are expecting a lot. It's very hard to do alone and solo as a new dentist. There's safety in numbers. The future for dental specialty is concerning, particularly because of disruption from technology. The future belongs to the super GP. It'll be easier to have larger offices in a wider geographic area. What do you recommend to new grads as far as overcoming obstacles? Work for someone for a couple years instead of starting a practice right away. Very few licensed dentists are ready to go right out and kill it on their own. GPR's are valuable. What would be the most ideal pathway for getting the largest scope and the most experience at the fastest amount of time? Surgical GPR's are a good investment. Immerse yourself as much as possible in technology. Learn all you can about occlusion, as it's the basis for everything. Invest in CE. Study public speaking and body language. To be awesome you have to have clinical excellence and good rapport with patients. How does the future of dentistry look with having associates as employees vs offering ownership? Most corporations do not care if you work there for 2 years and then take off. They plan that into their business model. Look for long term alignment and ownership. The ownership mentality is something you must have. Do not join a practice if you're not looking to be there long term. Focus on having one great practice vs. a lot of mediocre ones. Don't scale too quickly. Have you experimented with influencer marketing on social media like Instagram? Influencer marketing is the most underpriced attention out there. It's hard to utilize because you may not know how to source those influences in your community. Would you start an Instagram page while in school? Would you buy a domain name for SEO purposes? Yes, develop your own brand RIGHT NOW. Buy the domain but don't try to start building SEO currency. Develop yourself as dentist first, then when practice is open work on promoting your brand. Start a dental relevant Facebook page and dental relevant Instagram page. How do you pitch to specialists? How do you get them to work for you? You can't build anything part-time. Figure out how to work together to keep them full-time at your practice. Are there are certain specialties that will be protected against consolidation and/or corporate takeover? Whoever owns the patient owns the life cycle of the money. It'll be very hard as a specialist to own that patient. The price disparity between general UCR and specialist UCR will collapse. Who do you look to – outside of dentistry – for marketing ideas? Storytelling marketing is key. Inspiration can come from anywhere. Take cues from other retail businesses; Starbucks, Apple, etc.References:
Good to Great by Jim Collins
Delivering Happiness by Jim Hsieh
Built to Sell by John Warrillow
The Thank You Economy by Gary Vaynerchuk
Pre-Suasion by Robert Cialdini
Tweetables:
The speed of your mistakes dictates the speed of your learning. - Dr. Craig Spodak
Your speed of innovation is going to be equal to the speed of your success. – Dr. Craig Spodak
The cheapest marketing strategy ever… CARE. – Gary V
Peer pressure makes everybody better. – Dr. Craig Spodak
If you don't make it easy for patients to do business with you, someone else will. – Dr. Craig Spodak
Thu, 30 Aug 2018 - 1h 15min - 535 - Does Branding Matter? with Trevor Maurer
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Bulletproof Dental Practice Podcast Episode 78
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Trevor Maurer, President and CEO of Smile Source
Watch full video of the interview by clicking here!
Key Takeaways:
Smile Source is not a DSO, it's an affiliation of great dental practices. When presented with 4 logos,15% of consumers would choose services from "Dr. John Smith." "Monarch Dental, Dr. John Smith" has a 22% preference. "Dr. John Smith, a Member of ABC Associates" has a 27% preference. "Smile Source, Dr. John Smith" has a 37% preference. Practice names do matter. Any affiliation above "Dr. John Smith" will carry significant weight. Fewer than 10% of current grads want to own a practice. That percentage goes up significantly after a few years practicing. When choosing a practice name, Trevor recommends having the dentist's name in it somewhere as a sub-brand but have an affiliation with something much larger. Smile Source's research favors a sub-brand doctor name. The doctor's name adds community connection, while the main brand associates with something larger, with benefits. When a patient asks for a brand by name, the doctor gave it to them 87% of the time. However, patients only ask for specific brand names 4% of the time. Branding is great, but don't be bullied by brands. The greatest fear in dentistry right now is fear of corporate takeover. Corporate is targeting schools because they're not getting the talent they want from established market. Private equity is pouring money into the market right now, and for the time being it's good for everyone. Money is making good returns, the labor pool is interested in the message, and there's a gender shift. You used to be able to get by opening a dental office with a "place to sit and a place to spit," now you need so much technology and HR experts. You don't need to go corporate to get that kind of help. Smile Source helps the little guy win. Smile Source has resources to allow dentists to work together to pool their resources, you get the benefits of larger practices while still being individually owned. The majority of practices in the country are part of the traditional cottage industry. Private practitioners need to recognize that most patients want extended hours. 21% of dentists are part of a group or DSO. The right time to bring in an associate is when you have the best time, money, and energy. You'll find people who have just come out of dental school. They'll need to understand their production might be low to start and they have to hustle to make themselves valuable to the practice. Finding an associate is all about finding the right relationship for your practice.References:
Built to Sell by John Warrillow
Tweetables:
Patients are consumers before they're patients. – Trevor Maurer
Stay committed to the process of growing. – Dr. Peter Boulden
If the rate of change on the outside exceeds the rate of change on the inside, then the end is near. – Jack Welch
Thu, 23 Aug 2018 - 57min - 534 - Myth-Busting Financial Planning with Reese Harper
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 77
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Reese Harper, DentistAdvisors.com
Watch full video of the interview by clicking here!
Key Takeaways:
There are big differences between fee-based and fee-only financial advisors. People assume "fee-based" means you only charge fees, but advisors who say they are fee-based generally also take commissions. Bad financial advice comes from product salespeople who get paid commissions. Good advice generally comes from people who get paid for their time, or percentage against an investment account. Make sure your financial advisor is disclosing ALL FEES UP FRONT. Everyone who is commission based have a strong conflict of interest. They are incentivized for pushing products that may not be in your best financial interest. Your financial advisor should be a registered investment advisor, and an independent, fee-only fiduciary, and nothing else. If your broker/dealer/advisor is spending a lot of money on you it is a red flag. The more you learn about finance the more you'll know the current financial market model is crazy. For dentists who have "found money," the first & best thing you should do is invest it in your business. Dentistry is an amazing career, but there's a huge barrier to entry. Use your money to work toward at least a 20% operating margin beyond your production. If your practice is good and doesn't need investment, you can use your money to: Build businesses Buy liquid assets (minimum 6 months of living expenses) (cash, mutual funds, anything you can pull out that isn't tied up) Work on retirement plans Buy real estate To be a serious investor you have to take risk. In order to take risk you have to be liquid. Pay attention to your debt-to-income ratio. In a calendar year, do you have more than 20% of your gross income left over? If you're not accumulating 20-25% liquidity every year you haven't earned the luxury to reduce your debt on an accelerated basis. Your income can only go to: Savings Spending Debt Taxes The ratio of your income mix dictates what you can do. It's more important to get into the right working situation than it is to pay down your student loan debt. Not everyone is cut out to be a practice owner. There are a lot of benefits to being an associate, and you don't have to be an owner to max your earnings. There is a correlation between income and ownership. Owners tend to make more, but that's because 30% of owners manage their practices really well and are killing it. 70% of owners really struggle, to the point where it's probably a wash whether they should be an owner or not. If you're smart, your first associate hire will cut your income. As an owner you have to go through periods where you make less than you would as an associate. You have to have a net worth that is about 30x your annual spending in order for work to be optional. Dentists don't invest their liquid assets aggressively enough. They're too conservative, and it costs millions of dollars over a 25-year career. The 3-factor model says investments grow more than average because they are: Smaller vs. bigger High value companies vs. high-growth High quality & profitably vs. low-profitability Run if your CFP is telling you to get out of the market now because a correction is coming. You know you're too conservative if your investments didn't beat the S&P return. Your investments can earn 10-13% every year if you invest wisely. Keep tuning in to Bulletproof Dental Practice podcasts for the next interview with Reese!References:
Fama–French three-factor model
Tweetables:
It's difficult to get a man to understand something when his salary depends upon his not understanding it. – Upton Sinclair
The things that drive owners are not always financial. – Reese Harper No business tries to pay down debt as their first goal. – Reese Harper
Money is an emotional thing, it's not logical. – Dr. Craig Spodak
As long as you're loving what you do and you're not oppressed by it, that is freedom. – Dr. Craig Spodak
Thu, 16 Aug 2018 - 1h 06min - 533 - The Keys to High Enrollment with Elijah Desmond
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 76
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Elijah Desmond, Driven Dental Marketing & Smiles At Sea
Watch full video of the interview by clicking here!
Key Takeaways:
The next Smiles At Sea cruise is in September, then there's another in March. Changing someone's smile will often change their whole life. Focus on life-changing moments. Finances are the #1 impediment to enrollment. Team mindset is #2, #3 is contact rate. Your team can develop mindsets about certain types of people that lead to not giving 100% for every patient every time. Go into treatment presentation with he mindset that EVERYONE offers opportunity. Offer multiple financing options so the highest number of patients can accept treatment. CareCredit is the go-to. Marketing is useless if your contact rate is low. Potential patients want information NOW. Consumers expect convenience for EVERYTHING. If you treat people with empathy they'll think you're the best dentist ever. Personal referrals are everything. Social media is for engagement. It's the modern-day word of mouth, on steroids. The number of reviews – and the frequency – are both important. Dentists should not be spending all their time doing consults. Offer a minimum of 2 implant options.References:
Every Day a Friday by Joel Osteen
Tweetables:
Treat everyone with empathy. – Dr. Peter Boulden
Every dental professional should be an educator. – Dr. Craig Spodak
Change someone's life and they'll be a walking billboard for you. – Elijah Desmond
Thu, 09 Aug 2018 - 1h 03min - 532 - Dr. Spodak Talks with Howard Farran on Dentistry Uncensored
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Bulletproof Dental Practice Podcast Episode 75
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Reposted From: Dentistry Uncensored with Howard Farran
Watch full video of the interview by clicking here!
Key Takeaways:
Statistics show that if new dentists work in a DSO for more than two years, the statistic probability is they'll stay there for 7-10. About 70-80% of new dentists who go into DSO's right after school will leave within two years. When everyone is pulling on the rope at the same time it creates better team alignment. People are always the biggest stressor in businesses. You're always one employee away from starting the whole process over. Storybook leadership isn't the most effective leadership. Real leaders come in all shapes, sizes, and styles. Patients are looking for experience. If your team is disengaged your results won't be as good. Create a raving team and your patients will follow suit. The American public is dumbed down to think that if it's legal, it's always safe. People are waking up to the reality that you have to be discernable with your consumerism. For marketing, craft a story that's compelling enough to talk about. Make yourself worthy of being talked about and treat that as your marketing plan. Focus on net patient growth. You have to differentiate yourself. Business is innovation. You need to flip everything on its head and create a value proposition that's unlike everyone else's. Realize that patients are grasping at value. They don't understand the quality of your work, they judge you based on how you treat them and how your office looks. All-Star Smiles provides dental care services to children in need throughout the U.S.References:
Uncomplicate Business by Howard Farran
Tweetables:
Real leadership is putting other people's needs above yourself. – Dr. Craig Spodak
The best leaders are the ones you don't even feel. – Dr. Craig Spodak
A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. – Lao Tzu
Your patients can feel loved if your team doesn't feel supported. – Dr. Craig Spodak
Give people a reason beyond your dentistry to like you more. – Dr. Craig Spodak
Thu, 02 Aug 2018 - 1h 23min - 531 - Leveraging Social Media with Dr. Shiven Gandhi
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 74
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Shiven Gandhi, Atlanta Dental Spa
Key Takeaways:
Right now, Instagram is everything. You're either a consumer or a producer. The more you can get your mind around the fact that you're a digital marketing company that does dentistry, the better your message will be amplified. The more attention you can get, the better off you'll be. Ask yourself what kind of content you can put out that will attract the type of person you want to bring in. Don't focus on creating content, focus on documenting. By doing that you have genuine stories, people will want to tune in to learn or because they are intrigued. Take photos, take videos, whatever you can put together. Write on your photos. Label things. Draw arrows. Make them engaging. Storytelling marketing is the future. Make your patient the hero, and yourself the guide. The emotional story and the journey is everything. It resonates and draws emotion. Instagram has 3 major components; the feed, stories, and live. Live is easiest to do but is also the most intimidating. Make it simple – and doable. Do something as simple as verbally documenting a case. If you're not comfortable documenting yourself it would be very beneficial to find someone who is excellent at helping to create and manage content. People don't want to see static ads. They want to see content that is engaging or helps them be better at what they want to do. It's not about how many followers you have. It's about the engagement. You never know which posts will have the most engagement. Just keep consistently putting content out. Hashtags: If you have a hashtag associated with your post, that's how your post populates in the algorithm. Instagram will allow you to post up to 30 hashtags. Have broad hashtags to pull you into certain arenas, then have very specific ones so you can find your post directly. Hashtags are used primarily for search. You can search hashtags on Google. Social media is hard, because people tune out – and unfollow – anyone who they don't want to see. It's hard to be relevant and put out content that people want to see. When you start a page, decide what you want your aesthetic to be. Do you want a theme? Do you want certain types of photos? Do you want your posts in a specific cadence? Decide before you start and use that as a guideline for your content. The cost to advertise on Facebook and Instagram is cheap, compared to Google AdWords. Social influencers are huge. If you can get the right person to post on their page with their story about YOU, it can be amazing for your business.References:
Crushing It! by Gary Vaynerchuk
Dental Influencers Alliance 2018 Conference
Tweetables:
You most likely have content, you just don't share it. – Dr. Shiven Gandhi
Thu, 26 Jul 2018 - 57min - 530 - Living Your Best Life with Thor Conklin
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 73
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Thor Conklin, Founder & CEO of Peak Performance Group
Watch full video of the interview by clicking here!
Key Takeaways:
Before you can fix your business, you must decide first where you want to go. You have to figure out what's getting in the way of your success, and what are the lynchpins to solving your problems. It's generally stopping or removing something rather than adding something. Often, what we want most in life is what's most painful for us to get. Gratitude is one of the biggest and best ways to improve your fulfillment. It's about getting back to what's really important to you. Meditation and gratitude should be the first things you do in the morning. Try writing everything down that you're stressed about. You'll already feel less stressed. Put on your calendar a reminder to spend 20 minutes to work on taking an action to move one of those things forward. When doing something you hate, fake liking it and it'll get easier. You can physiologically fool your body. People who want to stay pissed, will stay pissed. Just stay away from them. Every top performer has a pre-event ritual. They set their body, their intention, and their mind before they walk in. Take a deep breath and put a smile on your face. Set yourself before starting. 80-90% of communication is non-verbal. Focus on your mental fitness. Doing something physical helps break bad mental patterns. Get your bad energy out physically. Try to make your life as streamlined as possible. Clutter in your life tends to slow you down. Schedule time to allow yourself creative thinking time. High performers have a default of "no." Know what your overall mission is and say "no" to anything that doesn't serve that purpose. Figure out what your lane is going to be. Pick that lane and go deep.References:
A New Earth by Eckhart Tolle
Tweetables:
People confuse happiness with fulfillment. – Thor Conklin
The only way to combat stress is action. – Thor Conklin
Your emotions do not dictate your physiology, your physiology dictates your emotions – Thor Conklin
Anytime you want to change your emotional state, simply change your physical state. – Thor Conklin
Every "yes" is a "no" to something else. – Thor Conklin
Don't start running until you know where you're going. – Thor Conklin
You achieve more when you're happily achieving, then when you're achieving to be happy. – Dr. Craig Spodak
Figure out what your lane is going to be. Pick that lane and go deep. – Thor Conklin
Thu, 19 Jul 2018 - 54min - 529 - Activating High Performance with Jairek Robbins
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 72
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Jairek Robbins
Watch full video of the interview by clicking here!
Key Takeaways:
80% of workers feel stress on the job, 50% say they need help learning how to manage stress. This equates to 300B annually that it's costing companies in the US. Job stress leads to accidents, lost work time, lack of productivity, etc. As a business, job stress is expensive. Lack of sleep breaks you down mentally and physically. To optimize sleep, look into various plants, blackout curtains, monitoring, and increasing movement during the day. No sleep monitoring device is perfect. Aim for perpetual movement vs short, intense workout bursts. Think about ways you force yourself to walk more in your office, even if it means redesigning your office layout. Get outside early in the morning to get great vitamin D from sun exposure. Blue light from electronics at night hampers sleep. Short morning routine to be a super-human version of yourself: First thing in the morning, start with a clear mind. Do a short meditation and/or breath practice. From there, go straight to the shower and take a 3-minute ice-cold shower. This will activate your adrenal glands. Ease into it! If you want to activate fat burning you can alternate between 20 seconds of hot and cold water. Sign up for Jairek's Udemy course @ discounted rate of $29.99:References:
Live It!: Achieve Success by Living with Purpose by Jairek Robbins
Sleep Smarter by Shawn Stevenson
The Complete Guide to Activating High Peformance by Jairek Robbins
Thu, 12 Jul 2018 - 45min - 528 - Demystifying DSO's with Brian Colao
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 71
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Brian Colao, Dykema
Key Takeaways:
Dentistry is undergoing a great evolution and a great consolidation. There's also massive disruption within the workspace of dentistry. There's a lot of fear out there, and it doesn't have to be that way. A big part of the fear is lack of information. If you can understand what the changes are, why they're happening, and what the legal options are, there is no reason to fear change. DSO's allow dentist owners to sell their practice to the whole world, not just to another dentist in your state. If you're a solo office, you don't necessarily need to be a DSO. If you plan to grow and are looking for the largest buyout possible then a DSO setup will be a great benefit. After 3 offices you'll generally see more favorable tax treatment under the new code. Check with your CPA for specifics on your practice. A lot of specialists are forming DSO's as well. GP DSO's are buying specialists as well. As the whole market starts to consolidate to DSO's, strictly referral-based services will start to lose market share. Technology is making specialty procedures a lot more doable for general dentists. The next 3-4 years will include a lot of consolidation, but right now there's room for everyone at the table. After 5-10 years the marketplace may change, and some opportunities won't be there anymore. Seeing 14-15x offers will most likely become less common over the next couple years. Brian predicts 6-7x offers will be the norm. There is tremendous demand from private equity to buy dental practices. There is a bit of a gold rush in the dental industry; there's high demand and low supply. Don't give in to FOMO; sell when it's the right time for you. For organizations under 5 offices, it costs around $20,000-$25,000 to set up a DSO. For restructuring DSO's, 8 out of 10 times Dykema can rework the original DSO into a better structure. Dykema's 5th Annual Definitive Conference for Dental Service Organizations is coming up July 18th-20th. Register NOW with and use code "BulletProof" to receive discounted registration for $350!References:
Private Equity is Pouring Money Into a Dental Empire
Thu, 05 Jul 2018 - 50min - 527 - The FFS Dentist with Dr. Drew Byrnes
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Bulletproof Dental Practice Podcast Episode 70
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Drew Byrnes, The FFS Dentist Podcast
Key Takeaways:
FFS Practices take courage and planning. The first one is the hardest. You've already got your proof of concept. It's super important if you're a FFS practice to really make sure you're creating an experience. Your online reviews are the truest barometer of who you really are. Marketing should be fun, especially on social media. Recessions are hard to weather but also offer great opportunities for growth. Always be auditing for the patient experience. Create your culture and make sure you hire the right people for the right job. Your team has to come first. Treat them like your family. Support them and they will support you. Don't let anyone who is toxic come into your business; patients or team. Marketing is a big factor of growing your practice. Effective marketing amplifies your office culture and experience. Don't spend a lot of money on fancy print ads. The bang for the buck isn't there. Have a bulletproof patient experience process in place BEFORE you spend money on marketing. Reach out to any influencers you can find and offer them free services in exchange for them posting about you on social media. Have them publicize their experience about your practice. Master attention-based marketing. Find out how to get in front of people on their phones. The more you capture someone's eyeballs the more you'll capture their conversion. There's no such thing as coasting. You're either getting better or you're getting worse.References:
Under Armour Protect This House
Tweetables:
The difference between success and failure is typically one more day. – Dr. Peter Boulden
Thu, 28 Jun 2018 - 37min - 526 - How to Prepare When "Winter Is Coming"
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 69
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Watch full video of the interview by clicking here!
Key Takeaways:
A lot of general dentistry practices see a slump in the summertime. Kids are off school so parents focus more on their dental care. Boulden predicts what is done in March will predict business for April, May, and June. Cycles happen and they are normal. Oral surgeons tend to have busy months, so take advantage of those procedures. During downturns pay attention to pre-appointment rates. What % of your patients are leaving with another appointment scheduled? If you're in the 90% range you have an iconic practice. Pre-appointment rates have the highest correlated number for profitability and overall practice size. Have your providers with high pre-appointment rates train those who are lower on how they do it. Also look at your revenue per patient and work on growing that number. Focus on the # of visits, avg production per patient per visit, and profit rate. Only 11% of what can be maximized on dental insurance is being used. Marketing isn't print ads anymore; it's influencer marketing, spending on patients, social media, etc. Focus your dollars on where people's attention is. Today it takes about 20 impressions of an ad before people choose to act. Influencer marketing is currently very low-priced attention. Authentic testimonial videos are GOLD. Videos don't have to be super-well produced. People respect unpolished testimonials and often weight them as more authentic. Find a dental advocate who wants success for you. Bounce your ideas off them and share tips and tricks.References:
Tweetables:
Use pain as a motivator. – Dr. Craig Spodak
You get what you focus on. – Dr. Peter Boulden
Influence is the difference. – Dr. Craig Spodak
Thu, 21 Jun 2018 - 40min - 525 - The Next Generation of Cosmetic Surgery with Dr. Kyle Stanley
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Bulletproof Dental Practice Podcast Episode 68
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Kyle Stanley, DSD, Speaker, Lecturer, Dental Expert
Watch full video of the interview by clicking here!
Key Takeaways:
The Lip Factor – Dr. Stanley's concepts regarding moving lips if needed. The lower third of the face has to be involved with smile designing. Dentists have a great opportunity to partner with plastic surgeons to create exceptional results for patients looking for facial changes. Oral surgery programs should include two roads; hospital and private practice. Bone sets the tone, but tissue is the issue. DSO mania is helping super high-end practices by differentiating them from "normal" dental offices. Rogue dentists can get away with terrible treatment in a way that medical doctors cannot. Dentists have to get away from what was being taught in the 70's. Always over-communicate with your patients so they can't ever feel you haven't shared all education with them. If you give your patient a proper education, you'll never regret it. Dentist are 500x more likely to commit suicide than the general public. Stress is a real killer. A lot of dentist's stress is related to dental school costs, practice acquisition, and the enormous pressure of debt. Dentistry doesn't do enough to change patient behavior and manage expectations. If we can put less pressure on ourselves we can be more open with our patients, it creates less stress and is a better patient experience.Thu, 14 Jun 2018 - 56min - 524 - Overcoming Obstacles with Dr. Gregg May
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 67
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Gregg May, 10X Dental
Watch full video of the interview by clicking here!
Key Takeaways:
The obstacles we overcome make us who we are. When times are tough it's really easy to isolate. Seek out another dentist who you can talk with and commiserate with. The 10X Dental group is designed to fuse experience from old-school dentist with passion and new technology from younger, up-and-coming dentists. When dentists get challenged they tend to revert back to dental terminology. You've got to talk in plain English. Always use patient-friendly language. 10X Dental Group is also about sharing leadership skills. Accountability is key. You need people to hold you to the fire. Mastermind Groups are great for finding like-minded people to relate to and share best practices. Sometimes "more" can make you really unhappy. There's more to running a dental office than ever before, not least of which is creating office culture. The bigger you get the larger the expectations of you are.References:
The Power of NOW by Eckhart Tolle
Tweetables:
We all crave context. – Dr. Craig Spodak
Don't resent the process. – Dr. Craig Spodak
Real happiness is in the solving of problems. – Dr. Craig Spodak
We must all suffer from one of two pains: the pain of discipline or the pain of regret. - Jim Rohn
It's not the "what's next," it's the "what's now." – Dr. Gregg May
Thu, 07 Jun 2018 - 1h 00min - 523 - A New Model of DSO with Dr. Scott Leune
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Bulletproof Dental Practice Podcast Episode 65
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Scott Leune, Founder & CEO of Breakaway Practice & Dental Whale
Watch full video of the interview by clicking here!
Key Takeaways:
Most DSO's don't allow for the dentist to work with them to continue growing their business. Breakaway Practice provides DSO infrastructure to provide partnership and value for practice owners. Breakaway Practice wants to take the best from corporate infrastructure has today and make it available to a private dentist through a partnership. Traditional DSO's are a great benefit for new grads who want guaranteed salary with a lot of CE and ability to move around the country. Practice sale strategy all depends on the specific wants and needs of the selling dentist. Most Breakaway dentists are entrepreneurs who want multiple locations. 7 out of 8 practices should not be purchased by someone who wants to own multiple locations. Invest in training, coaching, and learning if you're interested in owning multiple locations. It's a lot of hard work and isn't for most people. To get a really high EBITDA multiple you must own lots of locations with a ton of infrastructure and a solid path to continue rapid growth. Leune has found there's a tipping point at 11 days being booked out, profits start going down and no-shows start going up. Once you're at that tipping point you have a problem and must fix whatever is holding back the schedule. January-March are the best months of the year for acquiring new patients, cost-wise. August is also good. Worst times for marketing are December, April-May, and September. Dentists need to strive for both clinical AND business excellency. Specialists are in the hardest position right now, as GP's are taking over more and more of their business. If you're doing what you love and making a good amount of money, perhaps there's no reason to change or do anything different. Not everyone has to be the CEO. If you do what's right for the patient, create a really good value-based practice, and have a good following there's plenty of room for you to be successful in the future. Figure out the "why" first so you don't end up going down the wrong path. Once you're clear in your decision making, decisions aren't that hard.Tweetables:
Innovation comes from pain, and not giving up. – Dr. Scott Leune
It's so much easier to make a decision when there's purpose behind it. – Dr. Scott Leune
Thu, 24 May 2018 - 1h 01min - 522 - Bulletproof Dentalpreneurs with Dr. Mark Costes
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 63
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Mark Costes, Founder of Dental Success Institute
Key Takeaways:
There's no one right model for setting up a dental practice, it must be tailored to the owner's goals and the specific geographic area. Boulden predicts the rise of the "Super GP," a dentist who has skills and training to do more services than they have traditionally. Less will be referred out. Technology is allowing a wider range of dentists to practice a wider range of skills. "The grass is greener" is always psychology. Most dentists don't have a business. If you're not making more than 30% as dentist owner then it's a glorified job.Thu, 10 May 2018 - 28min - 521 - Healthy Gets You Wealthy with Dr. Uche Odiatu
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 62
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Uche Odiatu, keynote speaker, author, wellness expert
Watch full video of the interview by clicking here!
Key Takeaways:
Uche integrates total health wellness within his busy dental practice. Probiotics are now acknowledged by mainstream medicine. Probiotics are live organisms that supplement your diet. If you're eating the right food you don't need probiotics, but up to 90% of people are not eating the right food. Probiotics have been proven to prevent sickness in trails with extreme athletes, so their benefits for anyone with a stressed immune system can benefit. 85% of CEO's of Fortune 500 companies exercise 3-4 times per week. 15% of the average North American population exercises. Fit people have an attenuated response to stress. Keeping up with regular exercise helps your body and mind slow down. The goal of exercise isn't to get in shape, it's to change your life and stay there. Find successful people to model yourself after. The lack of serotonin causes depression. 90% of serotonin is made in your gut, from food. The fundamental, #1 food for your body is fiber. Exercise is an independent factor that affects your gut flora. It balances and brings homeostasis to every one of your neurotransmitters. To get smarter, exercise and eat fiber. If you want to lead you need to do things to increase energy, have abundant thinking, and have good reaction to stress. You can't buy great physical condition. Its an expression to the world of your standard for your body. Morning routines are key for setting a great tone for your day. Comparing yourself with others is not good, being grateful for what you have is important. One thing you can do to start improving your life is to act on one thing you heard that resonated with you. Celebrate, don't analyze.References:
The Mind-Gut Connection by Emeran Mayer
The Microbiome Solution by Robynne Chutkan MD
The Subtle Art of Not Giving A F*ck by Mark Manson
Exercise – When Less is More with HIIT!!! By Dr. Uche Odiatu
Tweetables:
Time flies for people who aren't paying attention. – Dr. Uche Odiatu
The quality of your life depends on the quality of your communication. – Tony Robbins
No one is an overnight success. – Dr. Craig Spodak
Gratitude is the master emotion. – Dr. Craig Spodak
Comparison is the thief of joy. – Theodore Roosevelt
Thu, 19 Apr 2018 - 59min - 520 - How to Not Be Owned by Your Practice with Garrett Gunderson
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 61
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Garrett Gunderson, author & founder of Wealth Factory
Watch full video of the interview by clicking here!
Key Takeaways:
Wealth Factory is a personal wealth management company with a specialized focus for entrepreneurs in dentistry. Garrett co-authored a new book, called "5 Day Weekend." Look for it on shelves everywhere! "The 4 Hour Workweek" is more about outsourcing and frugality. "5 Day Weekend" focuses more on keeping more of the money you make, learning to make more money as an individual, growing your money, and investing back in yourself. Dentists got screwed with the new tax change because they're service-based professionals. Dentists won't get the pass-through deduction. Two major things when it comes to taxes: You should have an accountant to get tax deductions. The biggest way to save tax is to reclassify your income which comes from attorneys. If your attorney isn't a tax attorney, you will be spending too much money. Every three years you should get a different set of eyes on your taxes. You have three years to amend. If you've done any R&D or domestic production. This includes CEREC manufacturing, training, software research, etc. These deductions are additional money you could be leaving on the table. Do a cost segregation on any property you own. Saving tens of thousands of dollars on taxes is like ten years of investing. The two main factors of income reclassification are: How can you take your active income and classify it as passive income? You've created unique processes and intellectual property. Set up a separate company as an intellectual property company. Then pay that company 15% to use that proprietary intellectual property. How do you take ordinary income and classify it as capital gains income? Create captive insurance agencies. If you do it right, you can put money in pre-tax and create various insurance protections to sell back to your practice. The money taken out is considered capital gains and has better tax benefits. You can ensure actual business risks. If you can't sock away $300,000 it's not worth doing. You can drop your tax rate to 4% if you choose to live in Puerto Rico for at least 4 months of the year and be outside the US for at least 6 months. If you have a company event at your home or personal property you can pay yourself rent without claiming it as income. LLC's that hold real estate that is rented out to your practice count as reclassification of income and have valuable tax incentives. There's no reason to be overpaying on taxes when it's legal and ethical to avoid paying certain things. Wealth Factory acts as your personal financial quarterback, and 93% of their clients save significant amounts of money by working with them. Two ideas about 401k's: Everyone should look at a charitable remainder trust. You can create tax deductions when you sell assets. Even better, look at converting 401k's to a Roth plan. You have to pay tax when you convert, but if you use a structured annuity where it's valued at half of the actual 401k. You'll get a guaranteed future income stream. Make sure you build up enough liquidity. People overemphasize investing and underemphasize saving. You'll be ahead of 90% of other dentists by learning how to hire bad-ass people, building liquidity, and owning a building.References:
5 Day Weekend by By Nik Halik & Garrett Gunderson
Killing Sacred Cows by Garrett Gunderson
The 4-Hour Workweek by Tim Ferriss
Tweetables:
Automatically save and deliberately invest. – Garrett Gunderson
Thu, 12 Apr 2018 - 58min - 519 - Go Big or Go Home; Dental Mastery with Debra Englehardt-Nash
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!
Bulletproof Dental Practice Podcast Episode 60
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Debra Englehardt-Nash
Watch full video of the interview by clicking here!
Key Takeaways:
Private practice dentistry is NOT going to go away. We must learn how to stop commoditizing our patients. Instead we should learn to value appreciation of our patients. Passionate dentists make great leaders. They create the vision and enlist the help of a supportive team to put that vision in action. When a new patient calls start out asking "inspirational" questions, instead of asking about insurance first. Listen to what the patient wants. Help your team and patients understand how fees are based: Skill required to do it right Time it takes to do it well Materials used so treatment endures Dentistry used to be all about efficiency, now it's all about experience. Thoughtful approaches take longer, but you end up with a better result. Pre-collect for appointments. It takes the stress off collecting at the end of the appointment and eliminates no-shows. There's room for all kinds of dentistry, you just have to decide where you want to be. Success is a meandering stream, it's not a direct line. The business of dentistry is hard work. Consultants are facilitators to help the leader be the difference in the practice. Listening to webinars and podcasts is important, but they can't replace in-person trainings and meetings. Toil is good for you. Successful people don't act as victims, they address their own actions that led to where they are. Catastrophes give perspective and help you redirect. You don't have a lot of time to establish trust, so you better do it quickly. Ask for your patient's permission before you start offering treatment options. 70% of the reason why patients don't follow through with treatment is because the treatment wasn't explained well enough and they were released too soon to talk about money and they weren't ready to commit. Dentists often settle for way too little when choosing members of their team. Olympics are won by 1/10th of a second. That extra 10th of a second could be that one thing that moves you forward faster.References:
American Academy of Dental Practice
Extreme Ownership by Jocko Willink
Tweetables:
It's the head of the fish that always smells first. – Benjamin Franklin
People who get frozen in fear will never get a win. – Debra Englehardt-Nash
You have to believe to be believed. – Debra Englehardt-Nash
Whether you've spent $400 or $4000, if you're not happy you've spent too much. – Debra Englehardt-Nash
Change your modalities and you might get a different result. – Debra Englehardt-Nash
The dentist's fear is holding back dentistry. – Debra Englehardt-Nash
Life's too short to be unhappy. – Debra Englehardt-Nash
Happiness is in the solving of problems, not in the absence of them. – Dr. Craig Spodak
If you're going to ask your team to be a cheerleader, you better give them something to cheer about. – Debra Englehardt-Nash
The chokehold on any business is always the psychology and skill set of the owner. – Dr. Craig Spodak
The culmination of many small successes is a massive win. – Dr. Craig Spodak
Thu, 05 Apr 2018 - 1h 03min - 518 - 5 Fundamentals for Great Local SEO with Darren Shaw
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Bulletproof Dental Practice Podcast Episode 59
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Darren Shaw, owner of Whitespark
Watch full video of the interview by clicking here!
Key Takeaways:
Google has been ramping up their local SEO features so they can improve their local ad sales. Google posts are new and allow you to push out more content. They expire weekly so you need to stay current with new content. Google Q&A allows you to address some of the most frequent FAQ's right in google search. Google Insights show who has clicked through to your website, who has called you, etc. Engagement metrics are real. The more engagement you get with your google content the better you will show up in search. Add videos, posts, attributes, etc. What makes up a good local search strategy?- Get your Google & Google My Business listings are correct.
- Make sure your primary category is accurately reflecting what you do.
- Make sure these are all accurate. Make sure there are as many out there as possible. Shoot for 80+ listings.
- If you are doing a review ask, coax a little bit to mention the specific service they had. Those keywords really help you rank better for those terms in local SEO.
- Make sure you build out your content.
- Local sponsorships are one of the best ways to get local links. To find: search in google: "intitle:sponsors 'YOUR CITY'", will give you a whole list of local sponsors. Vendors are also usually high-authority links. Find vendors of yours who list their local customers and find a way to get a link listed on their site.
References:
Whitespark Local Citation Finder
Thu, 29 Mar 2018 - 46min - 517 - Profitability & Fulfillment with Dr. Tarun Agarwal
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Bulletproof Dental Practice Podcast Episode 58
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Tarun Agarwal, owner/dentist Raleigh Dental Arts, owner T-Bone Speaks
Watch the full video of the interview by clicking here!
Key Takeaways:
Make sure you're not being oversold by predatory companies offering horrible insurance and investment planning. Review your estate plans every couple years. It's not about how rich or poor you are, it's about preventing your loved ones from inheriting a storm. The cost of maintaining a healthy office is significantly higher than it was 15 years ago. We should be shooting for profitability in the 10-20% ballpark. Profitability should be based on all your normal expenses, plus the following: Each dentist (including yourself) should be paid as an associate Build in an escrow dollar or percentage amount (2-3%) for future improvements, renovations, and technology gains Interest amount (5%) on capital put into the practice "All things under one roof" – medical and dental – is the future of dentistry. Cottage industry offices as we know them will be displaced in certain environments. Approximately 80% of offices are solo dentists. The believe is within 10 years this number will drop to closer to 50%. If you're going to stop practicing within the next 10 years you'll probably be fine. If you're planning to practice longer than that you will get hit by these changes. Put away money on an annual basis to cover renovations. Make sure you're getting fulfillment in your professional life, as well as in personal. If you design your business around you and make yourself happy, others around you will be happy as well. Focus on outcomes, not goals. People aren't doing enough live training. The magic is being around people and interacting with others.References:
Tools of Titans by Tim Ferriss
Tweetables:
"Life's ultimate ROI is fulfillment and happiness." – Dr. Craig Spodak
"What makes people happy is progress." – Dr. Craig Spodak
"Focus on outcomes, not goals." – Dr. Tarun Agarwal
Thu, 22 Mar 2018 - 51min - 516 - "Hey, Google, I'm feeling lucky!" Online Marketing in 2023 with Dan DelMain
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Bulletproof Dental Practice Podcast Episode 57
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dan DelMain, owner of DelMain Analytics
Watch full video of the interview by clicking here!
Key Takeaways:
DelMain Analytics is a full-service digital marketing agency. It's no longer possible to gamify your way to a great digital marketing strategy. Google is humanizing their search engine more and more to reward sites who are giving value to consumers. It's all about creating the best user experience. The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information. Voice search is evolving into longer conversations. Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices Evolution of SEO has been 7-pack to 3-pack to 1-pack Who are the players in voice search? Siri – Apple Google Assistant – Google Cortana – Microsoft Alexa – Amazon What are people searching for? conversational - what is the cost of Invisalign? proximity - dentist near me hours of operation insurances accepted 1 in 5 queries on Google are voice searches Chrome is also pushing search traffic to security-rich sites How to optimize your site for voice search- mobile friendly/responsive answer FAQ type questions on the website claiming Google My Business profile online reputation social signals/social media schema markup
References:
Thu, 15 Mar 2018 - 56min - 515 - Influence & Culture Building with Elijah Desmond
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Bulletproof Dental Practice Podcast Episode 56
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Elijah Desmond
Watch full video of the interview by clicking here!
Key Takeaways:
There is a commonality in all successful people. It's hunger for more. If you aren't making mistakes or haven't made one in the last year, you are playing it too safe. Elijah Desmond runs a Facebook page called Trapped in an Op for those professionals who want to venture from the traditional clinical setting in dentistry. The main issue dental teams are suffering from is drama. Either you have the wrong people or the wrong culture in the office. If you are lacking alignment how can you work well as a team?- Everyone is a consultant these days.
- Business owners are more self conscious than ever with social media outlets being readily available with information. Stop listening to everyone else. Focus on your goals and what you want out of your career.
- For most, the number one reason to be in this profession is to make people smile. Focusing on the big picture and changing lives
- Focus on complete oral health Don't brush off hygiene checks this is where treatment is converted! You have already established a connection with these patients. They more likely to agree to recommended treatment with the help of your hygiene team. Dental Intel will track which Doctor/Hygienist work best together in converting over treatment.
Tweetables:
"Magic is hard work." – Dr. Craig Spodak
"Motivation and determination without procrastination is the key to success." – Elijah Desmond
"The way you get to the top is by helping other people get there too." – Dr. Craig Spodak
Thu, 08 Mar 2018 - 1h 05min - 514 - 4 Pillars To Make Your Practice Bulletproof
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Bulletproof Dental Practice Podcast Episode 55
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Key Takeaways:
Four Pillars of a Bullet Proof Dental Practice- Vision and Leadership
- As a leader/owner of the practice you set the tone You must give your team a road map Be intentional in explaining your goals to your team Make a descriptive vision Self-managing teams
- Culture is a foundation of a lot of our marketing When your team is happy they are more resourceful Happiness is good for business. Money is the lagging indicator of creating an exceptional experience and exceptional dentistry. Daylight is very important to incorporate in healthcare environments. It affects mood and purchasing decisions.
- The average person has 318 friends on social media Make sure you are getting mentions Use Hootsuite for tracking all social media channels Facebook is not a form of push advertising Keep your ratio healthy with your posts (funny vs before/after pictures) Seek out social influencers! Accounts that have more than 300,000 followers.
- New patients that visit each month Average dollar amount per visit True practice growth- how much did we grow this month?
References:
Delivering Happiness by Tony Hseih
The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor
Tweetables:
"Be the leader you wish you had." Dr. Craig Spodak
"Success without fulfillment is the ultimate failure." Dr. Craig Spodak
Thu, 01 Mar 2018 - 1h 02min - 513 - DSO Talk from Voices of Dentistry, with Alan Mead & Brian Colao
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Bulletproof Dental Practice Podcast Episode 54
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guests: Alan Mead, Dental Hacks Podcast / Brian Colao, Dykema Law Firm
Key Takeaways:
Should you have a DSO? If you don't have a DSO and you're a doctor owned practice, who can you sell to? You can only sell to other licensed dentists in your state, and that's a very narrow, deflated market that is getting smaller every day. If you have a DSO your market is the world. A DSO deal with established DSO might pay 5-7x EBITDA and is a low-risk deal. A private equity deal will require ongoing involvement, and is higher risk, so may pay very high single digits to double digits. Private equity deals are performance based. There's an evolution and consolidation in the dental marketplace. The evolution is from doctor owned single practices to DSO's. The market is being flooded with private equity funds as it allows non-dentists to make money in the marketplace. The market saturation of DSO's is about 10%. There is a lot of runway, and the industry is very fragmented. This means that saturation is a ton of value left to harness in the dental market. Seek out education about how the market is changing so you can react and best position your organization. Ten years from now there will be very limited opportunity for solo practitioners. If you have eyes set on being a solo practitioner, you need to understand the transition and have a plan. Only the rock star practitioners will thrive on their own. Patients are becoming more and more demanding. Consumers don't really care who owns their dental office. DSO's are in the third generation of progression. The highest valuation in the DSO industry is Deca Dental. 18.2x! DSO's are trying to implement one-stop shopping. There's a lot of upside as a practitioner in working within a one-stop shop style practice. It's not just corporate DSO's looking to get into the dental marketplace, existing industry suppliers are finding ways to reach consumers directly.References:
The Cleveland Clinic Way by Tony Cosgrove
Tweetables:
"Peer pressure makes dentists better." Dr. Craig Spodak
Thu, 22 Feb 2018 - 39min - 512 - An International Dental Phenom with Dr. Michael Apa
Bulletproof Dental Practice Podcast Episode 52
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Michael Apa, Partner Rosenthal Apa Group, Founder Apa Aesthetic in Dubai
Text 'bulletproof' to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!
Watch the full video of the interview by clicking here!
Key Takeaways:
Apa travels back and forth from New York City to Dubai, focusing on creating amazing cosmetic cases. The small details in dentistry are best answered by people who are doing it in and out every day. Apa figured out how to take a lot of time in planning and prep, so the design and implementation of a case works PERFECTLY with no complications. After so many cases Dr. Apa's team now works like a symphony. To have such high output you must have the driving passion and dedication. For Dr. Apa the work itself, and seeing patient's reaction is very rewarding. When you do so much dentistry, you start amassing an audience of people who help to continue propelling you forward. Achievement is a drug that keeps high performers going strong, wanting to do more and more. In dentistry we draw a small box around what we think is the profession, but you can really do anything you want to do. Dentistry lately seems to be focused on the negative; insurance, corporations, debt, etc. Younger dentists are searching out more positive messages. You can't listen to what is coming down the pipeline, you must find your own will and your own way. Take what everyone says to you, take it in, and exhale and stay true to what YOU want to accomplish. People in the US have a much higher knowledge about what is possible in dentistry. Other areas of the world have great opportunity to educate and train the population – and dentists – on what is possible. To feel the level of passion Dr. Apa has, you must be able to reach the general public. The best way to get patients of any quantity is to reach them where their attention is: social media.References:
Tweetables:
"Achievement is a drug that keeps high performers going strong, wanting to do more and more." Dr. Craig Spodak
"Dentistry is a snowflake, you can express your vision however you want." Dr. Craig Spodak
"Don't let anybody tell you what you can and can't do." Dr. Michael Apa
"Listening to your patients is the best education." Dr. Michael Apa
Thu, 08 Feb 2018 - 53min
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