Business Basics w/Dr. H, The Global Mentor Coach

It can certainly be challenging to run an ethical business among dishonest people in the marketplace. The reality is that there are dishonest people in the world. With countries advocating for vaccine passports, there's a whole new world of questionable behavior in the marketplace. How do you maintain an ethical business with dishonest customers? Find out in today's episode of Business Basics with Dr. H, The Global Mentor Coach.

Article

AP. (2021, May 26). EXPLAINER: How Vaccine Passports for Global Travel Will Work. https://www.usnews.com/news/business/articles/2021-05-26/explainer-how-vaccine-passports-for-global-travel-will-work

What does it take to build a sustainable, eco-friendly business? It's not as difficult as you think. In this episode of Business Basics, you'll learn about LEED and other ways to make your business eco-friendly to reduce your carbon footprint.

tags: #LEED #CocaCola #green 

Resources

Pocheban, J. (2019, Aug 14). Inspired Eco-Friendly Offices Incorporate Sustainable Furniture. INC. Retrieved from: https://www.inc.com/jeff-pochepan/inspired-eco-friendly-offices-incorporate-sustainable-furniture.html

USGBC. (nd). Why LEED? Retrieved from https://www.usgbc.org/leed/why-leed

Undoubtedly, COVID19 has changed the world. Recent data shows just how disproportionate the misfortune has been for women. Women lost $800 BILLION in income last year. Talk about a major setback for women's equity! As a business owner, you have the power to help right this wrong so we ALL can have a little bit of normalcy. Take a listen.

The CNN Article: Women lost $800 billion in income last year. That's more than the combined GDP of 98 countries

I get inspiration from everywhere and this episode is based on the classic 80’s movie Mr. Mom. Teri Garr becomes a marketing executive that surprisingly lands an $11M contract all from doing market research! Take a listen to this bonus episode.

The internet was abuzz when Apple announced it was allowing the controversial app Parler back onto its platform. When it comes to your company's stance on social issues, what does it mean for your customers? How do you toe the line? Listen and find out.

A while back, Payless attempted a comeback. The thing with comebacks, though, you’ve got to do a lot of work to regain customer trust. Take a listen.

PR isn't about showing up in times of societal crisis. It's about showing up EVERY DAY and having a consistent message. Who gets it right? Who falls short? Listen and find out!

At the height of the pandemic last year, the airline industry was poised to receive billions of dollars in bailout money from the government and I was dead set against it. Why? If Southwest Airlines can have billions of dollars in cash reserves to pay their employees and manage for six months, the other airlines could too!

Ignoring market trends can be costly, VERY costly. Just ask J. Crew! They waited entirely too long to shift with the market and ignored what THEIR market was saying and that led to their ruin.

People are still toiling with the age-old conundrum of capitalism and greed. Is capitalism bad? Why doesn't it work for everyone? Listen to this episode to find out!

It’s the last episode of the season and I’ve enjoyed being transparent with you. I couldn’t think of a better episode to close out the season than the Goldman Sachs Malaysia scandal. Take a listen.

This episode may seem a little strange for a business podcast. I assure you, it is not. We can learn a lot from other businesses. As an entrepreneur, you want to avoid email scams. You want to ensure everything you promise your customers, you will do it. Take a listen.

In this episode, I talk about an FBI warning about email scams that were going around. These scams are still going around. As an entrepreneur, you want to train your employees on how to identify fraudulent emails. Take a listen.

Let’s pump the breaks! As entrepreneurs, you will have moments of clarity when you need to pivot in your business. It’s not hard to get off track chasing opportunity after opportunity. Here’s the thing: every opportunity isn’t youropportunity. Take a listen.

This episode about Amazon and their 2016 patent to put people in cages. This was a controversial business decision. What we can learn from this is that hindsight is 20/20. Take a listen.

This season, I’m starting off with an episode on LinkedIn. Lots of people are on the popular social media platform with the aim of building connections, a la networking. Not many people, however, are using it the right way. How can you leverage LinkedIn? Take a listen.

I had the distinct pleasure to interview Bryan Majors of Major Prep. Bryan is a professional basketball player and an author. His book, "Training for Triumph" is a must-have if you want to go to the next level. His motto is, "Major work, major results."

HAPPY NEW YEAR! I know 2020 was rough for all of us and we’re all still adjusting. Let’s keep growing and being gracious to ourselves. In this first episode of the new year, I talk about the importance of being knowledgeable about your industry.

The Coronavirus of 2020 has undoubtedly impacted everyone worldwide. Throughout the crisis, I recorded a few episodes to help businesses adjust. This is an unprecedented time and many of us faced uncertainty, fear, doubt, and the permanent closure of our businesses while others survived. The key to it all is how we respond in times of crisis. How resilient are we as entrepreneurs? Enjoy this special series.

There’s always a WIN-WIN and this particular episode closed out 2018. I always like to end the year with words of positivity for the new year. In this episode, I highlight a new program that will give people opportunity for a new life going into 2019.

The Coronavirus of 2020 has undoubtedly impacted everyone worldwide. Throughout the crisis, I recorded a few episodes to help businesses adjust. This is an unprecedented time and many of us faced uncertainty, fear, doubt, and the permanent closure of our businesses while others survived. The key to it all is how we respond in times of crisis. How resilient are we as entrepreneurs? Enjoy this special series.

It’s the holiday season and I hope you’re feeling the love and joy. Google put out a genius Christmas ad back in 2018 and there’s so much we can learn from it. In a word: nostalgia! Google tapped into nostalgia and hit the bullseye.

The Coronavirus of 2020 has undoubtedly impacted everyone worldwide. Throughout the crisis, I recorded a few episodes to help businesses adjust. This is an unprecedented time and many of us faced uncertainty, fear, doubt, and the permanent closure of our businesses while others survived. The key to it all is how we respond in times of crisis. How resilient are we as entrepreneurs? Enjoy this special series.

There’s value in learning from other people’s mistakes. One of the best things you can do for yourself as an entrepreneur is to be comfortable with perfectly imperfect. As entrepreneurs, we put a lot of pressure on ourselves as we work in our business. The key is to work onyour business. In either approach, what you put into your business is what you get out of it.

The Coronavirus of 2020 has undoubtedly impacted everyone worldwide. Throughout the crisis, I recorded a few episodes to help businesses adjust. This is an unprecedented time and many of us faced uncertainty, fear, doubt, and the permanent closure of our businesses while others survived. The key to it all is how we respond in times of crisis. How resilient are we as entrepreneurs? Enjoy this special series.

It's Season 2 and we're still learning from my podcasting mistakes from 2018 when I first started. I’m starting off with an episode on schedules and why they’re important to you as an entrepreneur.

The Coronavirus of 2020 has undoubtedly impacted everyone worldwide. Throughout the crisis, I recorded a few episodes to help businesses adjust. This is an unprecedented time and many of us faced uncertainty, fear, doubt, and the permanent closure of our businesses while others survived. The key to it all is how we respond in times of crisis. How resilient are we as entrepreneurs? Enjoy this special series.

In the world of social media and its myriad of influencers has emerged brand ambassadors. This episode explores the nuances of brand ambassadorship and this age-old marketing technique. If you want to use brand ambassadors, you can use the same approach companies use when approaching celebrities. Listen and take notes.

I’m rounding out this season talking about the impact customer service has on your bottom line. One thing you want to be careful in business is ensuring you care about your customers. Your customers are not responsible for financing your business. Take a listen.

I'm really enjoying sharing my ups and downs of podcasting with fundamental business basics. This episode is a key component of customer service basics: listening. If you don’t listen to your customers, you will inevitably start to lose them.

I don't know what was going on, on July 6, 2018 but I recorded a lot of episodes. This one was on customer service. I was completely annoyed with the state of customer service and wanted to share some basic principles. Take a listen!

Etiquette is extremely important, and it is even more important in business. This episode reveals some important etiquette tips on top of some of the mistakes I made when I recorded the original episodes on July 6, 2018.

I first started my podcast in 2018 and didn't have a clue what I was doing. Now, I want others to grow from my mistakes. I'm rebooting my podcast and starting this season off with episodes I recorded back then. You'll probably get a good laugh at this one, because I sure did as I reflected back on it. In this first episode of the season, I share with you how "Check the Details" came about and what I've learned since then.