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Latest articles from Medical Marketing and Media Podcasts

Latest articles from Medical Marketing and Media Podcasts

MM&M
Affari e Finanza, Notizie e Politica

Latest articles from Medical Marketing and Media Podcasts

4 - Podcast: AstraZeneca's "Take it from a fish"
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  • 4 - Podcast: AstraZeneca's "Take it from a fish"

    MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising.

    Fri, 30 Oct 2015
  • 3 - Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

    MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.

    Mon, 24 Aug 2015

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