Clinic Gym Radio

Today Josh is alongside Lee Kara Friedlander to examine the realm of online courses and communities within the healthcare and fitness industries. They share strategies for creating engaging content, building profitable online programs, and fostering a sense of belonging in digital spaces. The success stories of Amy Porterfield and Adriene Mishler are used as benchmarks for sustainable business growth through community interaction and education. “The beauty of the community design is that once it's up and running, you've got people engaging, you've got people commenting… You have less you have to do all the time.” – Lee Kara Friedlander Topics Covered Include How online courses and communities can transform healthcare and fitness businesses. Why continuous engagement and recurring income are critical for sustainable business models. How expert guidance through life changes, such as prenatal and postpartum care, enhances customer service. Why a strong online presence and authentic community interaction are essential for profitability. How personal touch and expert insights elevate authority and appeal to audiences. The importance of SEO, the customer journey, and multiple touchpoints in resonating with your audience. Why leveraging professional qualifications can impact lives and lead to a desired lifestyle. How crafting a content strategy that stands out in crowded markets can drive success. The role of community engagement in fostering growth and simplifying content creation. How recognizing and rewarding active community members can build a sense of belonging. Why establishing a reliable content creation cadence is necessary for maintaining an active community. How defining your target audience, or avatar, focuses your business and community efforts. Preloading your community with content to create an inviting atmosphere. How involving ideal clients early on can foster active participation and a vibrant community.   Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/ Grow your clinic with our software platform: https://trustdrivencare.com/ Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Dr. Allen Miner, the CEO of Chiro Match Makers, joins us in this episode. We’ll hear about strategic team building with Chiro Match Makers, the growing popularity of virtual chiropractic assistants, and how assessing different behavioral profiles can help you make staffing decisions in your practice. “The more you can specialize in what you like, the more you can keep your team specializing in what they like.” – Dr. Allen Miner Topics Covered Include Why integrating exercise with chiropractic healing combats musculoskeletal pain effectively. Why virtual chiropractic assistants can be key to practice efficiency and growth. How team building with Chiro Match Makers aligns with clinic values and style. Why cognitive and behavioral profiles are crucial in forming successful chiropractic teams. How specializing and outsourcing tasks can attract “A players” to your clinic. Why detailed systems and protocols draw in top talent over high salaries. How virtual assistants from abroad can enhance in-house staff performance. Why strategic staffing includes utilizing on-site and off-site personnel. How delegating administrative tasks improves patient engagement and experience. How technology enables secure and efficient remote work for off-site teams. Why assigning work based on individual strengths fosters business growth. Why email marketing segmentation by patient engagement levels is effective. How investing in quality staff translates to improved operational efficiency. Why sports science video analysis can be offloaded to skilled virtual assistants. How practice management evolves from traditional roles to remote support models. Why pre-evaluating potential hires ensures they fit the practice before interviewing.   Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/ Grow your clinic with our software platform: https://trustdrivencare.com/ Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Today we’re welcoming Jenn Collins to discuss the integration of trust and technology in healthcare. We’ll talk about how remote reception services can enhance patient care by facilitating responsive communication and streamlining clinic management, along with the benefits and challenges of virtual receptionists and their impact on patient trust. “You might need a receptionist to be on the line to give them the door code to get in, but that can happen from anywhere. They don't need to be sitting at the front desk.” – Jenn Collins Topics Covered Include Why two-way communication is crucial for building patient trust. How remote reception services streamline administrative tasks in healthcare. Why virtual receptionist services are pivotal in the evolving landscape of healthcare. How a personalized touch from virtual receptionists can improve patient service quality. Why moderate client volume practices benefit most from virtual receptionist services. How remote reception services provide psychological comfort to patients. Why virtual assistance reflects positively on a practice's reputation and efficiency. How the integration of technology reduces healthcare practice overhead costs. Why responsive communication is essential for addressing patient concerns promptly. How virtual receptionists can improve the patient experience at medical check-ins. Why human interactions with receptionists are still valued over digital systems. Why virtual receptionist services need to integrate effectively with EHR systems. How virtual receptionists enhance clinic operations by enforcing policies. Why hiring and retaining a younger workforce is challenging in modern healthcare. Why leveraging professional capabilities is essential for career advancement. Why embracing advanced communication technology is crucial for modern healthcare practitioners.   Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/ Grow your clinic with our software platform: https://trustdrivencare.com/ Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

In this episode, marketing expert Jon Morrison joins us to discuss enhancing chiropractic practices with trust-building strategies and advanced technology. Jon is a Certified StoryBrand Guide at Get Clear Consulting, allowing him to give valuable insights on the integration of AI in website creation, the importance of clear online communication, and digital marketing tools that can revolutionize patient engagement and practice management. “The human element remains irreplaceable in others, such as hands-on healthcare services.” – Jon Morrison Topics Covered Include How a professional online presence builds trust and attracts new patients. Why clear messaging and patient-centric language are key to effective chiropractic websites. How AI post-GPT-3 is revolutionizing content creation for chiropractic websites. Why integrating technology enhances the patient experience and practice efficiency. How to manage your chiropractic practice's online presence with ease and affordability. Why adapting to digital marketing strategies is crucial for chiropractic success. How a well-crafted website serves as the business's welcoming front door. Why understanding the four essential elements of a good website matters. Why embracing modern technology is a step towards a dream chiropractic practice. How to transform your online presence with innovative marketing approaches. Why seamless integration with practice management software like Jane is beneficial. How to leverage digital tools to free up time for patient care. Why creating engaging content is simpler than ever with AI advancements. How patient loyalty and online engagement lead to a flourishing practice. Why combining clinical expertise with entrepreneurial vision maximizes practice potential.   Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/ Grow your clinic with our software platform: https://trustdrivencare.com/ Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Rick Anderson, an expert in automation, joins us today to delve into the transformative impact of automation and CRM systems on clinic gym hybrids. We’ll explore strategies for enhancing client experiences, streamlining operations, and boosting profit margins. The conversation also covers the critical role of structured scripts and frameworks in maintaining consistent, personalized client interactions. “We had a philosophy that kind of guided everything in the way that we built things: we're going to automate everything that could possibly be automated.” – Rick Anderson Topics Covered Include Why a systematic approach is essential for guiding clients from inquiry to membership. How to challenge the compensation status quo for musculoskeletal providers. Why strategic CRM management is crucial in the fitness and wellness industry. How personal training franchises can pivot from success to survival in economic downturns. Why automation transforms manual tracking into a streamlined, efficient operation. How customer journey automation combines technology precision with human touch. How scripts and frameworks enhance rather than stifle personal client connections. Why consistency in customer interaction scripts is key to effective service. How to refine workflow and prioritize tasks with automation for clinic gym hybrids. Why exercising is the evidence-informed method for long-term pain management. How membership-based business models offer profitability and manageability. Why automating accountability ensures staff responsibility and task completion. How to differentiate high-value tasks from less critical ones for business success. Why visual task management tools are effective for tracking customer interactions. How structured guidance equips teams for captivating performance and conversions. Why automation mastery transforms pain management into profitable clinic gym operations.   Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/ Grow your clinic with our software platform: https://trustdrivencare.com/ Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Today we’ll be exploring some under-utilized tools that can help you in operating a successful clinic gym hybrid. Josh offers insider tips on equipment choices, such as the strategic use of flat screens and projectors for education and client engagement. He also emphasizes the importance of storage solutions and the convenience of wheeled storage racks for maintaining an organized and efficient gym space. “Sometimes, it's the small investments that make the biggest difference.” – Josh Satterlee Topics Covered Include Why incorporating a flat screen or projector is essential for education and client engagement. How to ensure your clinic gym maintains organization and cleanliness for optimal operation. Why a professionally installed projector can be a game-changer for client retention. How the KALLAX cubby system from Ikea can solve storage issues for personal items. Why phone charging stations in cubbies can significantly improve the client experience. How wheeled storage racks revolutionize space utility and facilitate gym cleanliness. How to use a flat screen for internal team education and hosting courses in your gym. Why a clean installation of equipment displays professionalism and aesthetics in your facility. How to strategically place cubby systems for ease of client access and workout flow. How storage racks should be sturdy and organized for kettlebells and dumbbells to prevent clutter. Why adding casters to storage racks is beneficial for mobility and ease of cleaning the gym floor.   Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/ Grow your clinic with our software platform: https://trustdrivencare.com/ Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

In this episode, Brett Jones, Director of Education at StrongFirst, is back with us once again. He discusses the symbiotic relationship between trust, simplicity, and kettlebell mastery. He shares further insights on how kettlebell training mirrors life's challenges, emphasizing the significance of discipline and resilience. Our chat ranges from the technical aspects of kettlebell workouts to the broader implications for mental and physical health. “By embracing simplicity, whether in technology or training, we find clarity and focus.” – Brett Jones Topics Covered Include How Brett's resilience as a cancer survivor informs his strength coaching philosophy. Why kettlebell mastery can be transformative, offering strength gains and cardiovascular benefits. How the “Simple and Sinister” program exemplifies the power of minimalist workout routines. Why embracing simplicity in training can lead to profound physical and mental gains. Why the kettlebell's unique design promotes improved shoulder mobility and overall strength. How a 70-year-old woman's strength journey with kettlebells can inspire others. Why “iron cardio” challenges the norm of separating strength and cardiovascular training. Why step loading is crucial for effective kettlebell progression and mastery. How the “Simple and Sinister” routine can significantly improve fitness in just six months. Why the rate of perceived exertion (RPE) scale is important for training progression. How kettlebell training can serve as a metaphor for overcoming life's adversities. Why a blend of strength and endurance is essential for real-world challenges. How kettlebell workouts promote peripheral adaptations beyond traditional cardio metrics. Why physical training can have a profound impact on mental wellness and resilience. How overcoming cancer influenced Brett's approach to fitness and strength training. Why StrongFirst certifications demand both physical and mental fortitude.   Trust Driven Care: https://trustdrivencare.com/

Today we’re welcoming Dr. Frank Benedetto, co-founder of the Honey Badger Project. He discusses his transition from a traditional physical therapist to a trailblazer in tech-driven hybrid and remote clinics. We learn about his personal journey, the evolution of patient care in the digital age, and his vision for revolutionizing healthcare through innovative models and smart health devices. “There is a significant advantage for clinicians who incorporate technology, even at the bare minimum, right now.” – Frank Benedetto Topics Covered Include Why Frank's personal experiences with outdated surgery inspired his healthcare redefinition quest. How the Honey Badger Project is pioneering cash-based clinics. Why breaking away from conventional models leads to superior patient outcomes and financial success. How hybrid healthcare models blend in-person and digital care for enhanced accessibility. Why today's healthcare mirrors the “ghost kitchen” concept with its expertise transcending physical spaces. How veterinarians are also embracing hybrid models for innovative animal care. How wearable technology is setting the stage for a healthcare revolution. How continuous blood glucose monitors could transform pediatric diabetes management. Why tech is pivotal for innovative, non-medical approaches in psychological practices. Why creating niche programs within general practices will enhance your clinic. How Frank’s CounterStrike remote coaching program employs biometric monitoring effectively. Standardizing processes and delegating tasks in remote coaching businesses. Apps that can help healthcare providers monitor patient progress with wearables. Why interpreting wearable data for patients is crucial. Why technology's integration into healthcare is essential to avoid being replaced by AI advancements.   Clinic Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127/ Frank on Instagram: https://www.instagram.com/frank_benedetto/

In this episode, kettlebell expert Brett Jones shares his insights on minimalist strength training and the impact of kettlebells on fitness. He explores the historical evolution of kettlebell training, its role in building resilience and rehabilitating injuries, particularly the lower back, and the significance of the kettlebell snatch test. Brett also reflects on his personal journey, including battling cancer and its influence on his approach to fitness. “The kettlebell is simply an effective tool...It becomes alive in your hands.’” – Brett Jones Topics Covered Include How Brett discovered kettlebells in 2001. Why kettlebell training was a radical departure from the dominant fitness paradigms of the time. Why eccentric movements and force absorption are key in building resilience, particularly in lower back rehab. How kettlebells serve as versatile tools for various fitness goals and in clinical settings. Why the kettlebell snatch test is a formidable measure of strength, form, and stamina. How Brett’s battle with cancer changed his perspective and approach to fitness. Why kettlebell training is an efficient method for strength aerobics and sustainable workouts. How high-quality kettlebells are a prudent investment due to their durability and versatility. Why strength aerobics offers an alternative to high-intensity interval training. Why kettlebell training provides significant eccentric load beneficial for strength and rehabilitation. How kettlebells are practical in spaces where safety and efficiency are essential. Why kettlebells have become a standard in the fitness industry, moving from fad to staple. How the kettlebell's design contributes to its effectiveness in various forms of exercise.   Online Courses: https://clinicgymhybrid.com/online-courses

In this episode, physiotherapist Emma Jack discusses her personal journey with professional burnout and how it ignited her passion for coaching other clinicians. She highlights the power of joy, adventure, and dance as stress relievers, and shares her experiences with panic attacks and the comfort solo travel brought her. Emma also addresses the potential harm of social media on mental health and the importance of authenticity. “I really approached the design of my own clinical practice from the lens of ‘what will make this fun for me?’” – Emma Jack Topics Covered Include Emma's journey into physiotherapy, including the early stages of her career and the burnout she experienced. How professional burnout can lead to a reassessment of career path. Being sure to take breaks to avoid burnout. Why integrating elements of joy, adventure, and dance into our lives can act as stress relievers. How personal experiences can provide comfort and strength during periods of anxiety. The healing power of blogging and how it can create supportive spaces for connection. Why it's important to challenge societal definitions of success and to redefine it in more personal terms. How the images we see on social media can affect our mental health and self-perception. The importance of authenticity and vulnerability in both our personal and professional lives. How running a healthcare business can bring challenges but also immense satisfaction. The idea of using your professional license to create your dream life. How starting a blog and sharing personal experiences can help others feel less alone in their struggles. Why it's important to remember to have fun and live, not just work, to avoid burnout. The benefits of stepping out of our comfort zones and attending retreats and workshops. The importance of self-reflection and acknowledging areas for improvement in our lives.   Trust Driven Care: https://trustdrivencare.com/ Emma on Instagram: https://www.instagram.com/pressplayphysio

Does the thought of creating superb client experiences with minimal resources get you excited? This episode hammers home the significance of expertise in the clinic gym hybrid model. It's not about the fancy equipment or high-tech facilities, but rather your knowledge and ability to prescribe specific exercises based on clinical findings. Josh will go through some ideas that may seem small, but can make a world of difference to your overall client experience. “People want to be part of your movement, they want to be part of your business, they want to be part of the thing you're building.”– Dr. Josh Satterlee Topics Covered Include How expertise triumphs over equipment in a clinic gym. Why understanding how to devise effective workouts with minimal equipment is crucial. Why viewing your facility from a rookie's perspective is beneficial in creating a welcoming environment. Why the experience offered in the gym matters more than the equipment. How creating effective workouts with minimal equipment demonstrates expertise. Why simply providing a designated area for coats and umbrellas can enhance the client experience. How setting up a charging station for phones can improve the client's gym experience. Why including clients in gym expansion can boost their sense of belonging and commitment. Reasons to have a basket of commonly forgotten items. Why it's important to provide a walkthrough for new gym members. How to conduct periodic events to maintain client interest and commitment. Why a gym can be built for as little as $500 with the right expertise. How the 100K rowing challenge contributed to enhancing client experience and gym culture.   Online Courses: https://clinicgymhybrid.com/online-courses

Dr. Karlo Arciaga, a seasoned physical therapist specializing in orthopedics, joins us this week. We’ll be covering things like the role of manual therapy and the influence of social media on patient expectations. Karlo also touches on the lack of standardized approaches in physical therapy and explores the challenges faced by chiropractic graduates. We also hear about the differences between physical therapists and chiropractors. “I try to let people know, especially young clinicians, that your book knowledge is worth nothing if you simply can't get along with your patients.”– Dr. Karlo Arciaga Topics Covered Include Why Karlo emphasizes the importance of patient narratives and communication in physical therapy. How the lack of standardized approaches in physical therapy creates challenges in treatment. Why chiropractors and physical therapists have different approaches to managing musculoskeletal problems. How the perceptions of patients are influenced by their experiences with different healthcare providers. Why there is a need for direct examination of patients before proceeding with treatments. How a positive work environment can influence the outcome of physical therapy. How the use of social media can create unrealistic expectations for patients. The future of the physical therapy profession and the concerns about it phasing out. Why Karlo believes that the therapeutic alliance is crucial for producing good results. How the challenges faced by chiropractic graduates such as business pressures, financial constraints, and emotional stress affect their career decisions. How a positive workplace culture can motivate chiropractors to stay in the profession. Why it's important to stay connected with patients and potential customers through social media. How living the life of your dreams can be achieved by maximizing your professional license. The impact of social media on the expectations and role of manual therapy in patient treatment.   IG @kararciaga Let's Talk Rehab Podcast: https://podcasts.apple.com/ie/podcast/lets-talk-rehab/id1523061762 Trust Driven Care: https://trustdrivencare.com/

In this episode, Jamey Schrier, a former physical therapy practitioner and current business owner, discusses his transformational journey to achieving business freedom. He shares his thoughts on avoiding common business pitfalls, understanding patient needs, and effective time management strategies. The conversation provides great tips for those looking to break free from business constraints and move towards a sustainable and successful venture. “We all have the most important non-renewable resource, and that's time. So, what are you doing right now that is sucking the energy out of you?”– Jamey Schrier Topics Covered Include Why understanding and catering to patient needs is essential for business growth. How Jamey developed his business over nine years, along with the common pitfalls he encountered. Why personal health should not be sacrificed for business development. Creating a sustainable and successful venture by learning business skills. Why it's essential to break away from repetitive work habits and establish a clear vision for future success. How taking time off can provide perspective and contribute to business success. The need for effective time management and delegation strategies in business. How the method of carving out time blocks can spur lasting change. Why it's important to prepare for tasks before jumping into them. How business coaching can help drive growth and satisfaction in business. Why promoting knowledge and training programs is essential for professional development. Understanding patient needs and wants for business growth. Why it's necessary to break routine habits to propel your business forward. Slowing down and reflecting on our businesses for meaningful change. How hiring ethical, moral people can avoid HR issues and improve business operations. Why investing in business learning can lead to freedom and control in business and life.   Practice Freedom U: https://practicefreedomu.com/ Trust Driven Care: https://trustdrivencare.com/

This week, Josh talks about various strategies to enhance the experience in your chiropractic office. He highlights the significance of customer service, appointment accessibility, efficient communication, and a patient-centric approach. We’ll also explore the potential of AI and technology in revolutionizing the process. Josh discusses the importance of a smooth patient journey within the clinic, from easy location and friendly staff, to streamlined paperwork and post-visit communication. “If you treat them like trash, they're unlikely to refer because they don't want their friend or family to be treated like trash.”– Dr. Josh Satterlee Topics Covered Include Why patient experience and customer service are vital in this space. Unpacking the importance of a friendly demeanor in retaining patients. An example of a gym providing personalized care. About the digital landscape of healthcare, plus the growing roles of technology and AI. How technology can enhance appointment accessibility and make communication more efficient. Why immediate response to patient inquiries is crucial. Training AI to provide accurate responses to patients. How to make a patient's journey in a clinic smooth and enjoyable. What benefits can come from having a friendly front desk staff and streamlined paperwork process. The art of sending pre- and post-visit messages to patients. Why every detail contributes to maximizing success and profits. The impact of small changes in creating an experience that encourages clients to refer others. Why providing an efficient booking system and prompt responses to inquiries is important. Providing a clean environment for patients. The importance of addressing patient concerns preemptively to enhance their experience. Tips to create personalized and impressive patient communication. The need to maintain and clean gym equipment.   Clinic/Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127/

Fresh back from the Parker Seminar in Dallas, Texas, Josh takes us through what he observed at the event, such as how the clinic gym hybrid model is being increasingly adopted by health professionals. We’ll also debunk some myths around national certifications in the hiring process, and explore how on-the-job experience often holds more value. Later, we’ll learn some strategies for how to discover the right candidate and communicate effectively with potential hires. “Start with somebody who has no certification but is just an engaging, empathetic person; somebody that just captures everybody's attention when they're in the room.”– Dr. Josh Satterlee Topics Covered Include Changes that are happening in chiropractic education. The increasing popularity of the clinic gym hybrid model in healthcare. Why 32% of Midwest hospitals are integrating gym or performance centers. How internal hiring can transform your practice, plus a story about how this podcast helped Abigail get hired. The influence of office dynamics, communication style, and core values on the hiring process. How to effectively source a trainer for your practice. Why hiring a candidate without certifications could be beneficial. The misconception around the value of national certifications in hiring. Why on-the-job experience often outweighs certification credentials. Strategies to identify and communicate effectively with potential hires. How to leverage your license for success, learning from the likes of Amazon and Walgreens. The importance of having a quick response time in customer service. Why the best hires are often from within your existing patient base. The potential of the clinic gym hybrid model in revolutionizing healthcare practices.   Visit out website: www.clinicgymhybrid.com

We are alongside Robin Valadares in today’s episode. Robin is a physiotherapist, financial literacy educator, and creator of The Financially Fulfilled Physio. It is his goal to help physiotherapists and chiropractors alike learn about personal finance to make a gratifying, profitable practice. “We all hope it’s going to work out in the end, and we let ample time slide by to no benefit of our own.”– Robin Valadares Topics Covered Include How poor education of financial literacy is reflected in the industry. Where the best starting point is for financial beginners. The value in understanding the basics. Why personal finances typically impact professional finances. What the common hiding spots for financial problems are. How the small habits make the greatest impact. How expenses can add up when you move to the next stage of life. Why you should sit down on a regular basis to budget. Why investing in assets is such an important aspect of financial literacy. Which investment strategies can help you long-term and short-term. How you can use your time to provide value. Robin’s motivation for creating two financial literacy courses. Why you should earn an income irrespective of trading time for money. How severe lockdowns were an opportunity for Robin. How having many revenue streams will stabilize your income. Where mitigating expenses comes into the equations. Why you should understand the worth of your return on time. How to discern where to allocate your efforts. The valuable information you can receive through Robin’s blogs.   www.clinicgymhybrid.com    Contact Robin: Instagram: @financiallyfulfilledphysio

Kevin DeGroot is a full-time clinic owner and physical therapist working in the Denver area, and also runs a group for other physical therapists called The Uncaged Clinician. That’s where he offers business coaching and personal development to his colleagues to support them in growing their own businesses. This gives Kevin a significant degree of insight into what the trends are, where the market is going, and what’s going on in the physical therapy industry in general, which we’ll hear in this episode. “If you want to be a business owner and you want to make money doing business, you should probably go outside of healthcare.”– Kevin DeGroot Topics Covered Include Why physical therapists are excellent disseminators of information. The biggest challenge in finding qualified physical therapists. Why many physical therapists choose money over a position they actually enjoy. The biggest issues the industry is currently facing. The ripple effect of education problems that COVID has created. How flaws in the education system impact the skill set of PT students. The reasons why Kevin is called to work in healthcare. Why making money should never be your primary reason to become a PT. The important difference between compensation and benefits. The benefits to a career in healthcare that aren’t related to money. How to show appreciation to your staff outside of compensation. Why it's crucial to treat employees as unique individuals. How to structure your compensation around what motivates each person. How to use your available assets to bring in new employees.   Clinic Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127   Contact Kevin/Uncaged Clinician: Facebook Group: https://www.facebook.com/groups/uncagedcliniciangroup/ Email: kevin@uncagedclinician.com

This week we are joined by guests Meg and Nina of Articulate Design and Consulting. They are both physical therapists, and Meg currently owns her own space while Nina works at a prestigious clinic at the University of Toronto. Their careers have given them a deeper understanding of how design and functionality play into a clinic gym setting, giving them an edge when it comes to knowing what their clinic owner clients need to create an ideal space. “If you walk into your favorite restaurant, or a spa…the environment’s already providing a service without you having to do a thing.”– Nina Folliott Topics Covered Include Why Articulate Design is the perfect marriage of their personal and professional lives. How their backgrounds as physical therapists serve them as designers. Where the client experience really starts. Why clients should know the look and feel of a clinic before they even come in. How having a nurturing space creates a clinician-centered business. The importance of blending utilitarian functionality with personality and branding. Why you’re losing an asset if you don’t consider the clinic environment. Questions you should ask yourself to start shaping your concept. Why clinic owners need to see design as an investment. The various types of clients Meg and Nina often have coming to them. Meg and Nina’s proficiency at working with clients remotely. How optimizing your space will support your bottom line. Why the space itself is more important than the location. Which trends in design to follow and which ones to avoid.   Clinic Gym Hybrid Discussion Group   Contact Articulate Design: Instagram: @articulatedesignco Website: articulatedesignco.com Email: hello@articulatedesignco.com

Michelle Wendling joins the podcast today for a discussion on how you can improve your business skills. Michelle sold her long-time, successful chiropractic practice back in 2001, and became president of Women Chiropractors, a non-profit organization. She started remote coaching in 2008 when she realized she could help clinicians hone their business skills to have more professional success. “You can keep your overhead ridiculously low and still be an absolutely phenomenal practitioner.”– Michelle Wendling Topics Covered Include Which numbers indicate whether or not your business is on track. Why you need to narrow down the numbers you pay attention to. How to know if you’re operating the right way as a business owner. Guideposts to follow when it comes to income per visit. How to base your prices on the income you want to make. What cutting your costs can immediately change for your business. What business owners are commonly overpaying on. Why having more new patients than returning ones is usually not a good sign. Why underpricing your services does your clinic a huge disservice. How knowing your numbers informs what you pay staff members. Why you should place the most value on the skills you learned in school. How to avoid shiny bauble syndrome and create real value. The biggest factor that will affect the level of client retention. How to create an excellent client experience. Why it’s important to connect people’s quality of life to what you do for them. How a checkout sheet can streamline the entire checkout process.   Trust Driven Care: www.trustdrivencare.com   Contact Michelle Website: www.bethebestchiropractor.com

Spencer Tatum joins us for a discussion this week, focusing on online training. Spencer has done nearly every form of training from personal training within a gym to running a 6,000-person wellness program. He works with top athletes from MLB and the PGA tour. Spencer has his own version of a clinic gym hybrid, as he owns a gym and brings in medical providers for clients. “Stop worrying about time. Start charging for your expertise.”– Spencer Tatum Topics Covered Include The common mistakes trainers make when branching out to online training. The necessity to stand out amongst colleagues in the personal training profession. Why you should keep your tools simple. Why Spencer was ahead of the game when COVID hit and gyms were closed. How to notice opportunities to approach clients. Why you should standardize your recorded exercise videos. Why your client assessment is more important than the program you offer. How truly vital it is to collect data from your assessments. How recognizing your own expertise can ultimately improve your revenue. Why the order and the organizing are where the money really comes in. Why your prices should be driven by the client’s interpretation of value. How knowing where your value is can drive your business model. Why lower price-point clients tend to be more demanding than premium clients. What you can easily provide that clients perceive as high value. How to continue to bring value to your clients. Why having a predictable business model is great for your business evaluation.   Online courses: www.clinicgymhybrid.com   Contact Spencer Email: spencer@thp.fit Instagram: @thp.fit Website: https://www.thp.fit/

Today on the podcast we welcome Kendall Hagensen. Kendall is a mental health therapist and owner of Vancouver Wellness Studio, where she collaborates with an adjacent gym owner and fitness trainer at True Fit Personal Fitness. Her clinic is multidisciplinary, offering massage, acupuncture, nutrition, naturopathic medicine, yoga and movement, sauna, and esthetics. “I have my top ten values of my work and my life pasted on the wall by my computer. I look at them every single day.”– Kendall Hagensen Topics Covered Include How Josh and Kendall connected through office software. The pros and cons of having worked with a “collective” business model. How struggles with chronic illness can modify your business structure. Why individuals with chronic illness are drawn to work at Kendall’s clinic. How to avoid relationship challenges and build through collaboration. The surprising personality types that make great front desk staff. The benefits of having a multi-step interview process. Big red flags you need to notice when it comes to hiring. Who should make the final decision on hiring new staff members. Why you as the owner do not want to be the main economic driver of your business. Why it's necessary to align your actions with your values. How maintaining your integrity can positively affect your business. Why having extreme clarity for everyone's roles is so important. The biggest misconception when it comes to Standard Operating Procedures. What level of detail you should provide in your SOPs. The services Wellness Center Creators offers that can support your businesses growth.   Facebook Group: Clinic Gym Hybrid Discussion Group   Contact Kendall Website: https://www.wellnesscentercreators.com/

Today we have repeat visitor Dr. Jeffrey Langmaid on the podcast. Jeffrey is a speaker, author, and chiropractor who was on the podcast back in 2022 to discuss the need for an evidence-based approach in chiropractic care. He enjoys keeping up to date on what’s happening in the business landscape, making him the ideal guest to come on for a discussion regarding trends that are happening in the chiropractic profession. “You just gotta remember, healthcare is like airline seats. How much do you charge, and how many people can you see a day?”– Jeffrey Langmaid   Topics Covered Include Why the old model of staffing no longer holds up. Which business setup is the most common for chiropractors to utilize currently. The employee turnover trend showing up in all businesses. Why centralizing operations is gaining popularity. How to understand your revenue potential. What factors to consider before pursuing postgraduate education. How your mindset will dictate your bottom line. Why upselling is the best way to generate revenue. How to get clients on a continuity plan. The types of upsells you should consider offering to clients. How you can structure your memberships to add real value. Why you should let the customers dictate what they want. How to recognize opportunities to engage at a higher level. Why Jeffrey likes recommending supplements. How valuing your time can positively impact your business. Which niche of chiro is showing the highest growth rate. What you can do to tie your recommendations to your area of expertise.   Clinic Gym Hybrid: www.clinicgymhybrid.com    Contact Jeffrey Website: thesmartchiropractor.com

In this episode we’re joined by Robb Bailey. Robb’s career began running a digital agency, and his business turned a remarkable corner when the gym he worked out at hired him to help them with their advertising strategy. He eventually became business partners with the person who hired him at his gym, which led him to spend years helping fitness businesses grow. The knowledge Robb gained through his years of experience inspired him to create a recipe for growth called “Database Reactivation.”   “It’s very, very cost effective, it’s very time effective, and most of all, you’re building your relationship equity with your customer base.”– Robb Bailey   Topics Covered Include Why local businesses need the quickest turnarounds. What really moves the needle and drives sales up. How Robb learned to give clients a revolutionary return on investment. The surprising factors that play into attracting clients to your business. Why Robb loves helping small business owners. Why identifying warm leads is imperative to your success. What database reactivation is, and how it can benefit your small business. Why texting is the best form of communication to get clients in the door. How to create a bond with clients when you’re reaching out to them. Why a bland corporate message won’t cut it for reactivation purposes. How Robb’s technique can save your business thousands of dollars. The three main ways to take advantage of your assets. The exact best time to ask your clients for reviews.     Trsuit Driven Care: www.trustdrivencare.com   Contact Robb:   Website: www.robbbailey.com

We have Dan Kleckner joining us once again for this episode of Clinic Gym Radio. Dan is an owner of two gyms in the Seattle area and also offers fitness consulting to personal trainers and fitness studios that are just getting started. He has recently spoken at the Perform Better summit and enjoys interacting with people and learning just as much as he’s teaching.   “I believe if you have the right system and setup in place, for what we’re doing, you should be profitable within 6 months.”– Dan Kleckner   Topics Covered Include Why Dan feels strongly about KPIs. Dan’s early penchant for organization. How to determine which KPIs are most relevant. Which KPIs to monitor when you open a new facility. The KPIs that actually reflect the business’s forward momentum. How to identify leading versus lagging indicators. How growth opportunities play into Dan’s business structures. Why it’s vital to know your break even revenue for expenses. The number of trials you should be converting to memberships. The types of trials Dan offers through his gyms. Why you need to assign a membership target per month. The basic expense categories you should monitor. Tracking client retention, and what number to look for. What number of trials you can expect to come from direct referrals. How often Dan personally checks his KPI’s. Why Dan likes to do a lot of lead conversion himself. How many leads you can actually expect to turn into trials. Which type of leads are considered high quality. Who is ultimately responsible for the KPI results.     Trust Driven Care: www.trustdrivencare.com   Contact Dan:   Website: https://www.dankleckner.com/   Facebook: https://www.facebook.com/danklecknerperformancecoach   Instagram: https://www.instagram.com/dkleck12/

We are back with an exciting solo episode to comprehensively and concisely answer the most common question out there when it comes to building a clinic gym hybrid: how do you actually start?  What holds potential owners back is not knowing how to get the ball rolling, or lacking the structure of what order they should do things in. This episode will provide tips to people who really want to dedicate themselves to a serious timeline.   “Six weeks seems to be the perfect timeline. It’s fast, it’s hectic, it’s fun, it’s exciting.”– Dr. Josh Satterlee   Topics Covered Include Why you need to have a precise deadline. What days of the week are the best days to open. How to set your prices the easy way. How many core clients you should plan to have. What people are really paying membership fees for. Why and how you should incorporate a founder’s rate. Why a single membership is best when you are first starting out. How to take photos to attract your target demographic. Why you should never offer unlimited memberships. When to schedule your social media posts. Why you absolutely need a physical flyer (and what should be in it). Why you should have a multi-step interview process. How to find a great trainer and details about the software that can help. The most important quality to seek out in a trainer. Who you should rely on to tackle the hiring process. How much you should pay your trainer. Why mock training sessions are a valuable tool for feedback. How the right software can help with database reactivation. Where to get your client waivers.   Trust Driven Care: www.trustdrivencare.com

Today we are sharing a solo episode all about how to construct the ideal clinic gym hybrid atmosphere. A unique model requires unique features outside the typical clinic setting you might encounter elsewhere. The number-one most important feature of any clinic gym hybrid is functionality. The space should be designed specifically for you and your […]

We have Dr. Justin Rabinowitz on the podcast today, back for his second appearance. Dr. Rabinowitz is a rehab chiropractor, published author, and an entrepreneur who believes in giving clients a world-class rehab and chiropractic care experience. As a successful entrepreneur and owner of JR Coaching, he wants to help other chiropractors achieve success. He […]

Today we have Dr. Taylor Premer on the podcast. He is a chiropractor working mainly in sports medicine with high school athletes. He is passionate about combining treatments and methods in clinical practice in order to gain valuable insights though his experience, and it’s his mission to share these insights and much more through the […]

Today we welcome Dr. Lindsay Mumma to the podcast. She is the author of “Your Pelvic Floor Sucks,” and she dives into the importance of addressing pelvic floor dysfunction and offers actionable solutions to readers. As a chiropractor, Dr. Mumma has seen many clients struggle with pelvic floor dysfunction symptoms. Now she is an educator, encouraging […]

In this episode we’re joined by Parker University President Dr. Bill Morgan—who is underwater at the time of recording. He began his educational journey to become a chiropractor when he left active military service and transferred to the Navy Reserves. He received his Doctorate in Chiropractic from Palmer College of Chiropractic in 1985. We’ll hear […]

In this second live episode, we’re joined again by Dr. Curt Kippenberger, Dr. Taylor Premer, and Dr. Peter Roy. This was recorded during a Clinic Gym Hybrid Live Event in St. Louis at Winchester Spine and Sport, which is the worldwide head courters of Brett Winchester and his crew. This time, Dr. Nolan Clausen also […]

In part 1 of this episode, we’re joined by Dr. Curt Kippenberger (who is an assistant instructor for Josh). We also welcome Dr. Taylor Premer and Dr. Peter Roy, who both work as chiropractors at Winchester Spine and Sport. This episode was recorded during a Clinic Gym Hybrid Live Event in St. Louis at Winchester […]

In this episode we’re joined by Dr. Naota Hashimoto, who started practicing chiropractic in Seattle and then started his own practice in Palm Springs. More recently, he started digging into data which led to the development of TrackStat. TrackStat is a patient tracking software which serves multiple purposes that benefit patients and practices. “Some people […]

In this episode we’re joined by Michele Desser. She is a certified athletic trainer for the National Athletic Trainer’s Association as well as an instructor for Selective Functional Movement Assessment. She has taught hundreds of SFMA courses since 2010. Additionally, she is the director of education at Function Women’s Systems. Her passion to gain more […]

In this episode we’re joined by Mindi Boysen, who owns The Club at Fit for Golf, Fit for Life in Scottsdale, AZ. Because the majority of Mindi’s clients are golfers, she’s had some very unique experiences as a trainer. She’s just recently opened her business, and during the episode she shares what this experience has […]

We’re welcoming Meghan Menzel from Jane App in this week’s episode. Jane is Josh’s favorite EMR and record keeping software. After 9 years of working at a chiropractic clinic, Meghan joined their team about 5 years ago. Today, she’ll be sharing tips and tricks that users of Jane may not be aware of and can […]

Today’s topic is fundamental if you are interested in providing science-driven care with a clinic gym hybrid. Listening to this episode, you’ll learn the benefits of this model for your patients and for your business, as well as best practices for building a clinic gym hybrid business with a solid foundation. “Exercise is the magic […]

We’re welcoming Dr. Richard Ulm in this episode. He is the owner of the Columbus Chiropractic & Rehabilitation Center in Columbus, Ohio. Richard shares tips for longevity in strength training, how you can help your clients avoid injury, and how his approach has evolved over time. “You just want to stay consistent and stay diligent […]

When should your first set of gym classes be scheduled? That’s what we’ll be discussing on this episode of Clinic Gym Radio. First of all, knowing why this is so important will help you answer the question effectively. Plus, there are some simple solutions you may be missing which are shared throughout the episode. “If […]

Let’s explore the future of healthcare and all its possibilities, especially given the latest developments in this space. Whether you have already built a clinic gym hybrid model or you’re just thinking about it, this episode will help you recognize the innovation being brought into healthcare by outside forces and the lessons you can learn […]

Sam Carlson joins us for this week’s show. Sam and his agency have been helping clinics for the last 8 years to elevate their advertising game. In total, he helps over 100 clinics focus in on new patient marketing for chronic conditions and non-surgical solutions. His agency’s platform is automated, so clinics never have to […]

This week, Dr. Josh Satterlee is sharing 10 conversations that changed the path of his professional life. As he’s grown in his career, he can pinpoint thw moments that altered the course of his career, which he shares in chronological order. “This is what I’ve been looking for, that map, or that guidepost; whatever it […]

In the second of two parts, we’re joined by Justin Rabinowitz. Justin currently owns three businesses, and has moved away from clinical practice and into coaching and consulting. He is passionate about helping chiropractors make a great living. Throughout these two parts, he’ll share helpful tips for sales, marketing, and turning ideal patient leads into […]

In the first of two parts, we’re joined by Justin Rabinowitz. Justin currently owns three businesses, and has moved away from clinical practice and into coaching and consulting. He is passionate about helping chiropractors make a great living. Throughout these two parts, he’ll share helpful tips for sales, marketing, and turning ideal patient leads into […]

Dr. Kirk Mason practices at Premier Chiropractic in Minot, North Dakota, and joins us in today’s conversation. He’s going to explain all about the benefits of hiring a chiropractic assistant and how this can help chiropractic clinic owners build their dream life. “We charge the most of anyone in town. If you’re going to be […]

Keith Yoho is back as a guest for this episode. He is a chiropractor who focuses on strength and endurance while supporting his client’s individual needs. This time around, Keith discusses the trajectory of his career since graduation as well as his top three tips for building a thriving practice. “I want us to be […]

Today we’re joined by Dr. Mark King, who has been in practice for almost 35 years. Since 2001, Mark has served as the President of the Motion Palpation Institute—a role he stepped into after teaching at MPI for several years. You’ll hear Mark share some of the biggest lessons he’s learned throughout his career, and […]

On today’s episode we’re joined by Dr. Trevor Shaw. Trevor is a practicing chiropractor and an instructor at the Palmer College of Chiropractic. We’ll hear about how he prefers to treat his clients and why, somewhat unpopular opinions he stands by, and exciting trends he sees among graduates today. “Like you said before, strong things […]

Saving on payroll is important because no matter what stage your clinic is in, it’s always the number-one cost. While the idea of payroll is exciting, you don’t want it to take over your profit. Listen to this episode and find out three ways technology can support your business. “When it comes to text messaging […]

On today’s episode, we’re joined by Grand Rapids chiropractor Rebecca Deyo. Rebecca is the host of the Better Doctor Project Podcast, a platform for sharing knowledge that healthcare professionals wish they would have had in their training or learned sooner to help them become better providers. “There’s no way for us to realize how many […]

Joining the show today is Dr. Cameron Gholampour, a chiropractor based in Tampa. Graduating in 2020 at the beginning of the COVID-19 pandemic, Cam had a slightly bumpy start to his career as a chiropractor. However, he now operates a clinic gym hybrid practice called Strength and Spine Chiropractic. He is with us to discuss […]

This week we’re welcoming Dr. Brett Winchester. He’s been a chiropractor for 18 years, and along the way he’s learned a lot and has become connected with some of the best in the industry. Brett shares with us how his clinic approach and patient mindset has transformed over time. “The analogy I always give my […]

Workshops are a fundamental piece of the clinic gym hybrid model and can effectively help you fill your clinic and your gym. There are a few different reasons to put on workshops, as well as different types of workshops you could put on, both of which are discussed throughout the episode. “The easiest way to […]

Joseph Cohen is our guest on today’s episode of Clinic Gym Radio. Joseph is the CEO of SelfHacked, SelfDecode, and LabTestAnalyzer. It’s his mission to give individuals access to cutting-edge techniques to help them optimize their health. Joseph will be discussing the power of genetics. This is important because although we can’t change our DNA, […]

Today we’re joined by Nick and Nate Baker plus Keith Yoho from Total Performance. Our three guests share insight into their hiring process, the specific pain threshold they would feel comfortable having their personal trainer assist with, and what happened in their practice when their lead trainer decided to quit and start her own business. […]

Joining us for this episode of Clinic Gym Radio is Bryce Henson from Fit Body Boot Camp. This program is the fastest growing indoor training program in North America, and its home base is in Los Angeles. Bryce is here to discuss what Fit Body Boot Camp is, how he went from a coach to […]

Let’s welcome Rett Larson this week. He is the strength and conditioning coach for the German Women’s National Volleyball team. This is his second year with this particular team, but he’s worked with other women’s volleyball teams including the Dutch and Chinese. Today he’s sharing his best tips for establishing effective, engaging, and creative warmup […]

This time, you’ll learn about the best floor plan for your clinic gym hybrid model. The floor plan is an often-overlooked part of this business model, but it shouldn’t be. It’s important to use every square foot to your advantage, and exactly how to do that is discussed throughout the episode today. “Your exercises that […]

This episode of Clinic Gym Radio sees Brad Martineau sit down to discuss automation and why it’s essential in service-based industries. Brad is co-founder of SixthDivision, a company that helps businesses level up their automation, so he’s an expert on this topic. “If you haven’t proven that your business model will work in an Excel […]

On this episode of Clinic Gym Radio we’re joined by Lindsay Mumma, owner of Triangle Chiropractic and Rehabilitation Center in Raleigh, NC. Lindsay opens up about her career and how she gained a special interest working with prenatal, pregnant, and postpartum women. She also talks about the benefit of women training in a way that […]

Dr. Justin Rabinowitz joins as a return guest on the podcast today. Dr. Rabinowitz is the owner of the Strive 2 Move clinic in New Jersey. He tells us all about the fundamental business practices for chiropractors and shares information to help chiropractors find greater success, which starts with changing the structure of their business […]

Wondering whether challenges or assessments would be a better fit for the clients in your clinic gym business? In this episode, Josh discusses the pros and cons of both challenges and assessments, and also breaks down how these tools can support your clients and help you run your business effectively. “Again, I would recommend to […]

This episode of Clinic Gym Radio covers another basic element of the clinic gym hybrid model, which is how to set up your membership levels. This is part of the third phase of building a clinic gym hybrid model, and there are definitely some important factors to consider before you jump in to creating your […]

This episode of is focusing on one particular question: what the hell are you trying to do? The intention of this question is to help reframe and refocus the bigger picture of the clinic gym connect model so you can build a space that meets your end goal. “So many times, people are like ‘I […]

In this episode, we’re talking about the three phases of the clinic gym hybrid model: offering exercise, hiring a trainer, and selling memberships. This episode also covers how the clinic gym hybrid model can benefit you, your patients, and your business. “You could be off marketing. You could be off doing a promotion event. You […]

Mel Davis from RP (Renaissance Periodization) Strength is our guest in this episode. She’s here to tell us all about what RP Strength is, why it’s important to try something new and get out of your comfort zone, the importance of sleep hygiene, and the keys to balancing your lifestyle with your wellness goals. “Just having a sense of humor about what you’re doing and understanding that perfection isn’t necessary to make progress is one of the most important factors that I’ve noticed.” – Mel Davis Topics Covered Include What RP Strength is all about Why you need to operate outside of your comfort zone The importance of taking something from impossible to possible What Mel learned when she first started coaching others The challenges of digital coaching and how to overcome them The part of recovery that often gets neglected How to practice better sleep hygiene How sleep actually acts as a marker of success Mel’s accomplishments in Brazilian Jiu Jitsu The pros and cons of moving to a small town The people who struggle the most to make healthy changes How having a healthy attitude helps you reach your goals The sacrifices you have to make to reach more extreme fitness goals How environment plays into view of self The importance of taking context into account when working with a new client The typical clients that come to RP Strength How exercise improves self-efficacy and feeds motivation The support and resources offered at RP Strength   Clinic Gym Connect – www.clinicgymconnect.com

This episode of Clinic Gym Radio is about finding the perfect person — the key player (or players) that every clinic gym model needs to have. During this episode, you’ll learn what their qualifications are, where to find them, and how you can use them to your advantage. “What you want to do is have an, at least, three-step hiring plan or application plan, and at some point along there, you want to make sure that your staff has an ability to vote yay or nay.” – Dr. Josh Satterlee Topics Covered Include Why Josh is intentionally doing some solo podcast episodes Where the idea of using a well-trained personal trainer as a chiropractic assistant came from What the 80/50 rule is Who the perfect person is not (and why) The worst type of personal trainer you can hire How to use your existing team to source potential new trainers The worst way to go about hiring people The type of person Tom Plumber said can sell more memberships than anyone When you might want to consider switching insurance companies The best fitness programs to take with your hired trainer (and which ones to avoid) A low-tech idea for finding the perfect person Why so many trainers are losing clients every week How hosting a course for trainers can help you find the perfect person How to best use this person in your business Why you should make sure they can operate their schedule without your involvement The stress test you can try in your business right away   Clinic Gym Connect – www.clinicgymconnect.com

Today, Josh is covering the model of the Clinic Gym Hybrid. He gets a lot of questions about this in his inbox all the time, so he thought this episode giving an overview was more than past due. It’s the start of the year, and Josh has already done 4 consultation calls with people looking to make the switch. On one hand it’s great, but on the other, it makes him think it may have been a while since he explained exactly what the Clinic Gym Hybrid model is. “Clinical rehab, to me, is using your space with the tools of exercise… but you are using it in a clinical setting.” -Dr. Josh Satterlee Topics covered include: The purpose of today’s episode. What are the 2 main parts of this model? About the clinic aspect. Transitioning to clinical rehab and what that means for you and your patients. The 80/50 rule and what it means. Why personal trainers aren’t always the best coach hires. What can coaches do in your clinic to help both you and your patients? When to have patients see coaches versus seeing doctors. Insurance caveats and legislation in your state. How to build expertise in your coaches. Teaching red flags to your staff. Creating a successful signup method. The fitness/gym component of the CGH model. What is the fitness component and how does it relate to clinical rehab? The benefits of small group classes. Why your classes should be divergent. Selling and demonstrating expertise. Why you don’t necessarily need lots of equipment.   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today, Josh sits down on his own to talk about why he started this podcast. This is the perfect way to kick off the new year because it’s a chance to reflect on the idea of easy money in your clinic, including what easy money is, why you should have more of it in your schedule, and how it can transform your clinic. “Man, it is sometimes tough to be a chiropractor. And man, it sucks to be broke. I have been broke as a chiropractor, and it sucks bad. I hate seeing broke chiropractors. I would say that in the world of chiropractic, no one publishes the cheat codes.” – Dr. Josh Satterlee Topics Covered Include What motivated Josh to start this podcast Why he talks often about the clinic gym model Why easy money is important in a 1-1 service model business Satterlee’s clinic set up and business model Why he ended up having to move his clinic How evaluations can bring in easy money The type of clients that are typically attracted to their business Why it’s important to work easy money opportunities into your schedule How to define what “easy money” means for you Why you should consider the care you want to provide versus your business model What the goal of the clinic gym model is How a membership or monthly recurring revenue option could transform your business The importance of signing up your client for their membership as quickly as possible An equation to help you figure out how many members you can have The easiest way to think about what your membership price should be How to define what your priorities are   Clinic Gym Connect – www.clinicgymconnect.com

In today’s special episode, Josh is going to be doing a look back at his year. This year has been full of ups and downs, so Josh is going to share the best and worst things that he has been through in 2021. We’ll also get some details about some things that are happening in 2022. Topics covered include: The best things that have happened in the business this year. Why speaking at Parker Seminars was such a memorable highlight. Finding more progressive voices in the industry. Learning a multi-step hiring process that is repeatable and easy. Why the highest-paid person shouldn’t be doing interviews. Being able to put together more technology for the practice. The best things to happen in Josh’s personal life, including being closer to family. Being where you are meant to be location wise. Buying and moving into a new house. The worst business things to happen this year. Not being able to renew the clinic lease. The steep learning curve involved with launching the Clinic Gym Connect software. The worst things that have happened in his personal life. Being diagnosed with diverticulitis. Finding out about his high blood pressure. Losing a friend to stage 4 colon cancer. The mistake of launching a service over Thanksgiving. What does Dr. Josh see happening in the next year? Helping others improve their patient communication. Learning to ask the right questions of our patients. About upcoming live seminars. Clinic Gym Radio weekends happening at the Parker campus.   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

In this week’s show we’re welcoming Dr. John Schultz. He is one of the founders of the Centeno Schultz Clinic in Colorado which specializes in orthobiologics. John believes in addressing his patients’ pain-management with integrity. He loves seeing his patients win and shares some of their stories on the podcast today, as well as the many ways in which his clinic approaches pain differently. “In the last three months we have personally helped three people obtain a goal. Like, a life-changing goal. There was a 75-year-old who had… he called it a trophy elk hunt. That’s all he’s been talking about for the last three years, but he had this sciatica. But he kept saying ‘I’m gonna do it, I’m gonna do it.’ And he did it.” – Dr. John Schultz Topics Covered Include Where John’s career began and what inspired how he has approached pain at his clinic. Why it’s important to seek alternatives to orthopedic surgery. Recent wins that clients have had inside the clinic. The role orthobiologics play for patients who have chronic pain. The specific conditions that are best served with the kind of treatment John offers. What John is introducing into the lumbar and cervical discs with great success. What can happen if you go to surgery before trying other options. How the Centeno Schultz Clinic has adopted the chiropractic model. Why John emphasizes making a difference in the community. The best time to catch a problem with a patient and why. How far before a marathon clients should avoid a procedure. The epidemic impacting young women right now. How changing his approach to pain has positively influenced his patients.   Centeno-Schultz Clinic – https://centenoschultz.com/ Clinic Gym Connect – www.clinicgymconnect.com

Guido Van Ryssegem is our guest in this episode, a strength conditioning specialist from Oregon. Guido has worked with major baseball teams, worked at universities, and created a school for sports science and sports medicine in China. Guido returns to the show to discuss proprioception as well as widening fields of study. “The relationship between the 3 senses, effort, force and heaviness, are always related to each other and constantly change. That’s a beautiful thing because we can manipulate it.” – Guido Van Ryssengem Topics covered include: A refresher on how Guido got into strength conditioning. Cultivating curiosity. What is new and exciting in the world of strength training and conditioning? The difference between balance and proprioception. Effort, force, and heaviness: the missing parts of proprioception. The difference between sense and skill. Defining proprioception. How cultural differences inform our prediction models. How research can affect and change modalities of treatment for individuals. How clinicians are adapting these modalities. Utilizing proprioception research for general population improvements. Overcoming bilateral difference in weight. Using unilateral training for optimization of bilateral strength and vice versa. Identifying where the most potential for gain is. Can proprioception research apply to sports like baseball? Understanding what will have temporary results and what will be longer lasting. Performance versus fitness and understanding the differences to create training programs. Educating your patients on the “why” of what you are doing.   Kabuki Strength: https://www.kabukistrength.com Kinetic Integrations: https://www.kineticintegrations.com Email Guido: saferecoveryguido@gmail.com Call Guido: 541-602-3085 Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

In this episode we’re welcoming Dr. Joseph LaVacca, a PT by trade who believes that strength, fitness, and wellbeing can be combined. Joseph joins us today to discuss how he came to a more integrated practice, using CBD as a supporting part of treatment, and overcoming the stigmas surrounding cannabinoid use. “When you learn something new, your first instinct is to try it on everybody… My suggestion is to start with new people on your schedule. How I start to approach the conversation on CBD is that I follow people through their history and act as a guide.” – Dr. Joseph LaVacca Topics covered include: How Joseph created an integrated practice. Refusing to tow the unethical company line and how it led to where he is now. Focusing on patient forward care. Understanding that communication is key. How Joseph came to use CBD as a supportive part of treatment. Overcoming the negative stigma surrounding CBD. The difficulty in getting funding for cannabinoid related research. The problem with lack of regulation in the cannabinoid industry. How to know if cannabinoids are a fit for a patient. Approaching the topic of CBD with patients. The importance of knowing current patient medication. Explaining the benefits of removing opioids from your routine. Understanding how opioids are working, or not, on the general population. What education does Fringe provide for physicians. Understanding inner world and outer world connections. Creating engaging and inclusive educational content. Optimizing the parasympathetic state. Creating an adapted response to stimuli. Understanding the difference between supplements and medicine.   Fringe: https://www.joinfringe.com Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Dr. John Rosa, who has built 16 practices during his time in the business. With his brother, John has built a small empire in the chiropractic space. He also serves on the board of the college he graduated from and has spent much of his time lecturing about the opioid crisis, along with how chiropractic can help tackle it head on. John explains how chiro can help in the battle against opioids, the importance of education, and why you need to put yourself out there as an option. “When you start talking about the numbers and what it is that can be done and how it reflects on us, there are 500,000 opioid prescriptions written every day.… Every year we are losing more people to an overdose of opioids than all last 3 wars combined.” – Dr. John Rosa Topics covered include: Getting and giving value from your chiropractic licence. How the opioid crisis influenced John’s practice. Building an integrated practice even before the opioid epidemic. How John became more involved in battling the opioid crisis. Working with the White House to advise on tackling the crisis. Reducing the amount of pain scripts being written to curb the addiction starting. What a typical day in a general practitioner’s life looks like and how much of it is related to muscular-skeletal issues. The problem of over prescribing. Putting yourself and your practice at the forefront of the battle. Treating through pain instead of prescribing through pain. Keeping your message simple. How to market to those with pain. Creating a relationship with your patients’ primary practitioner. Communicating the need of prevention.   Dr. John Rosa’s website: https://www.drjohnrosa.com Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Dr. John Jaquish is back, rather quickly, for a second appearance. John is a scientist, inventor, and author who created the X3 training system which uses variable resistance to improve strength and build muscle. John also wrote the best-selling book “Weight Lifting is a Waste of Time”. John is here this time to discuss bone health and chronic pain management. He shares how his products can help with pain management and what works to actually improve bone density. “The primary care doctors, you know how many exercise science classes they took in medical school? That’s right: zero. Chiropractors take more – they actually study adaptive response.” – Dr. John Jaquish Topics Covered Include How people are increasingly dealing with their pain management Why some things are made addictive by design How long it’s been since John has felt pain What was covered in the podcast episode the first time John was a guest The observations that were made when he was developing his products What bone density treatment does (and doesn’t do) The danger of sustaining a hip fracture after the age of 50 How John’s products can help address chronic pain Why the simple recommendation of exercise for osteoporosis is not good enough Why competitive swimmers lose bone density and what they do about it Who John interviewed when he was researching for his book The endorsement offers that he gets and why he attracts these offers The study that John says everyone should read Where health practitioners can make the biggest difference in a person’s health How John feels when he gets out of bed every morning   Dr. John Jaquish’s website: www.doctorj.com Clinic Gym Connect – www.clinicgymconnect.com

Dr. John Jaquish is a scientist, inventor, and author. He created the X3 training system, which uses variable resistance to improve strength and build muscle. John wrote the best-selling book “Weight Lifting is a Waste of Time”, which ​​reveals how fitness may be the most failed human endeavor. John is on the podcast to share what inspired him to invent his systems and devices, the research that supports what he’s created, and where he thinks the answer lies for building muscle in an effective way. “I realized, ‘wow, I’m looking at the data like… weight lifting is a waste of time. If this is true,’ and I knew it was because I was watching it happen right in front of me, I’m like,’ I have unique data that would indicate that we’re doing the wrong thing.’” -Dr. John Jaquish Topics Covered Include Why you shouldn’t listen to people with black and white opinions Why John focuses on research, not feelings How fitness is the most failed human endeavor of all time What inspired John to create products that emulate high impact activity The results of the first clinic study of his device Why John says oversimplification is another word for wrong What inspired the creation of the X3 How John first applied the research for the X3 What John thinks about being brought on podcasts just for conflict One of the biggest genetic differences between individuals How people often mistake a gym pump for actual muscle growth What percentage of people will never make progress with muscle growth How proportionate variance plays a role in building muscle John’s response to the criticism he’s received from about his book What the objective of the X3 system is   Dr John Jaquish’s website: www.doctorj.com Clinic Gym Connect – www.clinicgymconnect.com

This time we’re joined by chiropractor Dr. Kevin Christie and marketing expert Jon Morrison. Kevin is the brains behind Modern Chiropractic Marketing, and Jon is a certified StoryBrand Guide who helps his clients, many of whom are chiropractors, connect with their ideal audience. Jon and Kevin discuss what works well, what isn’t worth investing time into, and where chiropractors should be focusing their energy right now. “I really had a desire for my website to have a strong way of capturing people in there, and I didn’t want to just get their email and not give them anything of high value. So, we thought of online courses, and we did that.” -Kevin Christie Topics Covered Include Why Kevin emphasizes modern in “Modern Chiropractic Marketing” Marketing methods that have been retired in the past few years The social media platforms that make sense for chiropractors now Why content marketing should be the bedrock of all marketing The amount Kevin invests monthly in Google and Facebook ads Where Jon has seen the best response for marketing in the chiropractic space The tool Kevin uses to help his clients create a clear message The benefit of using courses to market your practice The three courses that Kevin launched on his website The platform options available for launching courses Why a course is a great addition to chiropractic care Jon’s process for working with clients as well as the pricing and integrations Why Jon created a course about course building Options for working with Kevin   Modern Chiropractic Marketing website: https://www.modernchiropracticmarketing.com/ Clearly Chiro website: https://www.clearlychiro.com/ Clinic Gym Connect: www.clinicgymconnect.com

Let’s talk with Dr. Lisa Thomson. She is a practice owner, a board member for the California Chiropractic Association, Associate Faculty at Southern California University of Health Sciences, and a writer for Help What Hurts. Lisa will discuss why she started specializing in the treatment of rotational athletes, building a functional practice, and the importance of communication. “Sometimes we need to be comfortable having difficult conversations. Communication is essential; being able to really listen to our clients and say things that may not be easy.” – Lisa Thomson Topics covered include: How Lisa went from a typical chiropractor to a specialist in rotational athletes. Lisa’s experience of taking the TPI course. What changes the TPI education made to Lisa’s practice. What percentage of clients at Lisa’s practice are athletes versus general population? How COVID-19 restrictions changed Lisa’s patient base and business during lockdown. Why it’s important to not only focus on athlete clients. Integrating rotational athlete assessment into an already busy practice. Why you need to know your limits and when to say no. Creating a functional office. Having good communication and its relation to gaining patient trust. Overcoming patient objections about diagnosis. Focusing on long term goals in the chiropractic space. How Lisa overcame stage fright. Tackling the political side of chiro. What the future holds for Lisa and her practice. What Lisa is excited about in general chiropractic medicine. How you can make a difference.   Back Body Mind Chiropractic: https://backbodymind.com/ Email: drlthomson@gmail.com Instagram: https://www.instagram.com/drlisathomson Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Kirk Mason, owner of Premier Chiropractic in North Dakota. A few years ago, Kirk decided to change his business model and connect a gym to his practice. While they are in separate locations, 3 years after the gym opened, the two are feeding into each other. Kirk will discuss what he has learned since opening the gym, the major difference in business operations, and hiring the right people. “I would hire on personality way more than I would hire based on qualifications…It’s not nearly as important as people make it out to be.” – Kirk Mason Topics covered include: Why Kirk decided to change up his business model a few years ago How long Kirk has had the gym and clinic About Kirk’s setup in clinic and in the gym Adapting to location changes What are Kirk’s biggest successes since incorporating the gym? Why “ping pong” patients are bad for business and patients Investing in your team The benefits of becoming a personal trainer as a clinician Creating a business that can run itself How many clinic members started as gym members and vice versa? The differences between chiro and gym businesses What would Kirk have done differently when opening the gym? Equipping your gym with only what you need How important the floor plan is when it comes to workout flow Why Kirk implemented time limits on exercises instead of sets Should you install turf flooring? Finding the right trainer   Premier Chiropractic: http://premierchiropracticnd.com/ Premier Movement: https://www.premiermovementnd.com/ Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

In this episode we’ve got Erica Ziel with us. She works with the most motivated population that often gets ignored by clinics and gyms: women in the prepartum and postpartum periods of their lives. Erica will provide advice on how to work with this segment of people and why she loves being involved with them. “It is amazing, when women learn this, how much mobility she can have in her lumbar spine the week she is going to give birth. I see it time and time again, because she actually learns how to articulate, and she is going to feel so much better when she can have that mobility.” – Erica Ziel Topics Covered Include Why Erica decided to work with this population The logical and medical reasons why pregnant women can work out Things that every pregnant woman should be doing Differences between women that did and did not exercise before pregnancy How to tell if a workout is too intense for the pelvic floor The first thing that Erica always tries to teach Coming into pregnancy with dysfunctions Providing women with more mobility to make a more comfortable birth Focusing on prevention instead of waiting for dysfunction Why working with pregnant women can make a trainer’s day easier What men can do to talk about things that may be uncomfortable for them How Erica determines if a practitioner should be referred to Knowing when it is okay for postpartum women to get back to their normal exercise routine Seeing women become stronger after giving birth The biggest takeaway Erica has from working with this population   Erica’s website: https://www.ericaziel.com/ Clinic Gym Connect: www.clinicgymconnect.com

Let’s welcome Brent Kesler. Brent is a Chiropractor who owns five clinics in the Kansas City area and has a deep understanding of finances. After learning about and implementing the infinite banking concept, Brent was able to get completely out of debt. He now teaches this concept to others so they can build and create wealth. “I was able to put this concept into place, and I was able to pay that debt off in 39 months… I never had to work any harder, change my cash flow, take any additional risk, or lose control. All I did, Dr. Josh, is add one step in my financial life.” – Brent Kesler Topics Covered Include A little bit about Brent’s educational and professional background When Brent transitioned from practicing to teaching What they don’t teach you in Chiropractic school How Brent was introduced to the infinite banking concept How Brent used infinite banking to pay off almost a million dollars in debt The first time Brent realized the impact of infinite banking in his own life When the concept was first used in history A general overview of what infinite banking is Why the way most people handle money now leaves them with no control or guarantee How listeners can get Brent’s book “Mapping Out the Millionaire Mystery” How Walt Disney built Disneyland What it means to collaterally borrow Other business owners who used this concept to launch their businesses The possible risk of implementing this concept and how to avoid it How Brent gets paid by his clients and how it benefits them What Brent really teaches to his clients   Brent’s website: https://themoneymultiplier.com/ Clinic Gym Connect: www.clinicgymconnect.com

Today we’re welcoming by Benjamin Lee. He is a mechanical engineer by trade, and he merged his knowledge of biomechanics with his love for fitness at Fortius Labs. At Fortius Labs they provide injury prevention software that makes personalized health & fitness fast, easy, and scientific. “The ability to discern between these fine details and really break out and dive deep into the root cause is a bit of a lost art, to be honest. Obviously, one of my goals, because we have access to all this great data, is to really try and add to the bricks of the wall of science…to ultimately help trainers and therapists do a better job with their clients.” – Benjamin Lee Topics Covered Include Ben’s educational background and how it has influenced his career What they do at Fortius Labs Their partnership with the Canadian Department of National Defence What Ben has noticed about his competitors in the industry Sharing a case study of a personal client The reward in getting someone out of pain Where to learn more about Fortius Labs How the process works from video taking to reporting What a test-retest protocol looks like How Ben hopes this software can support other trainers and professionals in the industry The benefit of bringing in a client’s coaches in for their assessment How technology can push you to be better in your work The purpose of AI and why it won’t replace a human anytime soon How a full-body picture can help connect the dots Kinetic linkages and motion of joints influencing one another The importance of scientific literacy, especially today   Fortius Labs website: https://fortius-labs.com/ Clinic Gym Connect – www.clinicgymconnect.com

Alyson Evans is coming on the podcast for a second time in today’s episode. She has returned to talk about her new venture in the healthcare space: plant medicine. She shares details about her new company, Fringe, which is disrupting the CBD industry by introducing a high level of community and education around it. “The CBD industry, to me, was sort of wrought with confusing messages for consumers and healthcare providers. And then also wrought with this ‘wild wild west’ in the quality of product being made. Why do I see CBD at the gas station, and it’s in my grocery store?” – Alyson Evans Topics Covered Include Why RockTape was successful as a brand and why she moved on Alyson’s new project and how she got into this new industry How her new company, Fringe, will disrupt the industry What CBD actually is Dispelling common myths of CBD and cannabis Why we are only scratching the service of what CBD could do The benefits of CBD in the body How Alyson thinks we will talk about and use CBD 10 years from now The interesting thing about the current CBD industry Why consumers need to ask more questions about their products How regulation will shift the industry Useful applications for CBD in a real-world setting How a water-soluble CBD works How partnering with food scientists has given Fringe a competitive edge Why CBD is described as biphasic The mission of Fringe and what they’re trying to do Where the CBD industry is headed   Fringe website: https://www.joinfringe.com Clinic Gym Connect – www.clinicgymconnect.com

We’re joined by Curt Kippenberger this week. Curt’s clinic, Focus on Health in Columbia, MO, successfully follows the clinic gym hybrid model. The practice has been open for 11 years. Today, Curt catches the audience up on how his practice is doing. “Our gym is kind of unique – it’s very visible. We have these big, gigantic windows… it blends into our reception area, our waiting area. So, you can’t miss what’s going on in the gym. And I did that purposefully. I wanted people to say ‘hey, what the hell is going on over there?’” – Curt Kippenberger Topics Covered Include Why Focus on Health is also considered a chiropractic teaching clinic What happened when they decided to open a gym within the practice Why the clinic gym hybrid wasn’t successful right away, and what Curt learned How opening a gym changed the mood of the office The conversation Josh and Curt had when Curt was looking for a new trainer Why Curt says they hire based on personality first The type of revenue the gym is bringing in now Success stories of clients who were introduced to the gym as part of their treatment How unlikely people often end up joining the gym How to deliver the minimum therapeutic dose with the maximum therapeutic effect Curt’s clinical high-points of opening a gym The value Curt got from the Super Conference Why you should keep as much open space in your gym as you can How opening a gym changed the dynamic of the chiropractic business overall Why it’s important to be okay with being low-tech Why Curt appreciates the bond that the clinic gym hybrid model portrays What Curt would do differently if he was starting all over again   Focus on Health website: https://www.focusonhealthchiro.com/ Clinic Gym Connect – www.clinicgymconnect.com

Alex Effer, a Certified Exercise Physiologist and Certified Strength and Conditioning Coach based in Toronto, is our guest today. His work focuses on the pain and post-pain population, and encompasses general population and athlete rehab. Alex joins us today to discuss data points to take into account when creating programs, finding the client’s range of movement, and what people are overlooking when working with people in pain. “Exercise is secondary. Exercise is the method to reach the goal. The goal is whatever that person’s goal is. As a professional, you need to do that without hurting them.” – Alex Effer Topics covered include: What is an Exercise Physiologist? Getting good at the low-level strategies before trying to implement high level ones. Why it’s easy to get people strong but harder to keep them maintaining and out of pain. Why Alex gravitated to the pain/rehab field. The cost of collecting data points. What data points Alex looks at for proper programming. Assessing active and passive movements. Understanding range of motion and positioning to create programs. How Alex accurately gauges range of movement. Overcoming clients “cheating” in data collection. Programming to help clients reach goals without risk of injury. Combining manual intervention with exercise. Driving client compliance and building resiliency. The importance of looking at the whole picture and understanding how structures of the body interplay.   Resilient Training: https://www.resilientedu.com/ Alex on Instagram: https://www.instagram.com/alex.effer/?hl=en Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Brandon Senn, Vice President of Athlete Education at Kabuki Strength. At Kabuki Strength, the team aims to educate and train through seminars, both online and in-person, as well as creating and selling fitness equipment. Brandon discusses how Kabuki Strength pivoted to online coaching, developing strong systems and processes, and utilizing data to create adaptive training programs. “Now I rarely plan more than 4 weeks in advance; usually it’s 2, often it’s 1. I know where I want to get to but I’m not over-planning it anymore. Decision making has changed. I’d rather have a conversation about it, not a dictatorship.” – Brandon Senn Topics covered include: What Brandon’s role at Kabuki Strength is. What virtual coaching at Kabuki Strength means. The process and lessons learned from pivoting to online coaching. The importance of having strong systems and procedures. Demonstrating progress to athletes. Tailoring training programs to individual personalities. Knowing when and what equipment to buy. Unexpected hurdles when writing and developing training programs. Creating better client/trainer communication. Learning to adapt plans based on new data. What Brandon has found to be the most prevalent performance driver. Utilizing objective data to improve regimes. The role motivation plays in athleticism. Developing passion in new athletes. Looking at the long-term needs of young athletes.   Kabuki Strength Website: https://store.kabukistrength.net/ Kabuki Strength Instagram: https://www.instagram.com/kabukistrength/?hl=en Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Jim Adams is our guest in this week’s episode. He is a fitness expert, entrepreneur, and speaker. Jim started The Masters in Fitness Business Podcast, and wove the best episodes into a book called Masters in Fitness Business. Today, Jim discusses what he’s learned from his podcast guests, why having systems in a fitness business is so important, and the unique challenges that gym owners have. “When people tell me they don’t have systems – bullshit, you do. Because each time you train a client, every time you call a client, every time you sit down with a client, there’s a mental checklist you go through in your head. All you have to do is write it down.” – Jim Adams Topics Covered Include How long Jim has been training people professionally What Jim found out when he started his own business What Jim has learned from his podcast guests The biggest contributor to Masters in Fitness Business and his story Why some trainers open their own businesses and what they need to know first The most influential person who helped Jim grow his business Why fitness business owners need to have a strategic marketing plan Gym ads that are effective and ones that aren’t The membership and sales aspect of owning a business Unique objections in the fitness industry The one question Jim always asks guests on his podcast Why developing a system for your trainers is crucial for a successful gym business The importance of becoming a better leader when you start your own business How having systems in place contributes to team culture The biggest lessons that Jim has learned about getting to business ownership status   Masters in Fitness Business Website: https://trainerjim.net Clinic Gym Connect – www.clinicgymconnect.com

On this episode of Clinic Gym Radio we’re joined by Brad Cox. Brad is the co-founder of Acumobility, which is an education and mobility/athletic products company. Brad is going to talk about how Acumobility came to be a product company as well as an education company, and discusses why education is so important in this industry. “I think a lot of people have ideas, they wanna make something, they wanna do something… The process behind that is both incredibly fascinating… but it’s also incredibly challenging. The challenges don’t get easier, they just get bigger.” – Brad Cox Topics Covered Include What Acumobility does and how they came to make a product in the first place Why they focus on innovation rather than iteration Where the Acumobility ball is made and what it’s made of How one of their patients helped build the Acumobility ball prototype The ways in which Brad relates to the book “Shoe Dog” Brad’s gratitude for the support he got from his community Why education is the foundation of the Acumobility product line Early memorable stories of starting Acumobility Why connecting with people during education is the most fun part for Brad The resources that Acumobility is launching online soon The advice Brad would give to a new practitioner who wants to build up their clinic How to build trust and authority with your patients Why you can’t underinvest in your own development What Brad calls “the magic sauce” to blow people’s minds in education Why focusing on simplicity is crucial in teaching Why it’s okay to not know the answer and how to be honest about this with your patients   Acumobility website: https://acumobility.com/ Clinic Gym Connect – www.clinicgymconnect.com

We’re joined by Dr. Aaron LeBauer in this episode. Aaron is an expert in the world of physical therapy, especially in the “cash PT world”, and for those who want to break the chains of working strictly within the hospital industry. He helps physical therapists who want to build their own clinic realize their dream through workshops and coaching. “The whole idea is to not be handcuffed by a third party when I’m trying to make the best decision for my patients.” – Aaron LeBauer Topics Covered Include Aaron’s recent conference and how it came to be The trends that Aaron is seeing now in physical therapy Why it’s difficult for practitioners to stay independent The change that practitioners need to make before going independent Tips on how you can approach sales differently How to refine the method you use for sales What inspired Aaron to go down this road in his career Why Aaron decided to treat people the way he believed they should be treated How starting your own physical therapy practice supports freedom What physical therapists can learn from chiropractors The train of thought of physical therapists who seem to struggle the most The difference between mindsets of physical therapists versus chiropractors Why Aaron doesn’t think massage therapists should try and get insurance coverage Why practitioners struggle to charge what they’re worth Aaron’s favorite success stories What happens when students come to you burnt out Courses that are beneficial and others that have not been as useful Where to learn more about Aaron’s conference   Aaron’s Website – https://www.lebauerconsulting.com/ Clinic Gym Connect – www.clinicgymconnect.com

On this episode of Clinic Gym Radio we welcome returning guest Tony Gentilcore. He is one of the co-founders of Cressey Sports Performance. Additionally, Tony is a highly sought-after trainer who meets clients at his studio, CORE, which is located in Boston. He’s also a contributor to various fitness websites and magazines. “My job is to find the trainable menu for my clients and my athletes. I try to see given their injury history, given their ability level, given their goals, let’s find their trainable menu. What can we train and how can we train? Let’s find the right dosage, and let’s attack it.” – Tony Gentilcore Topics Covered Include Why asymmetry is normal The importance of an assessment, and what types of assessments Tony uses Tony’s fitness background and how he trains How the fitness industry has come a long way in accepting variations How variations can even support a return to normal range or position Why Tony believes that easy training is good training What “The Complete Shoulder Hip Blueprint” is and where to find it What it means to “earn” a lift What’s considered the gold standard stance of deadlifting and its disadvantages The stance that Tony chooses for his deadlifts and why How to know when it’s the right time to regress someone Watching a client realize they’re stronger than they thought they were How expectations and tracking progressions work towards motivation How Tony manages clients who are training after an injury Variation options for clients with back injuries How some trainers go about uniquely meeting a client’s goal Why glute bridges are great for introducing hip exercises to beginners Tony’s advice for new strength coaches who want to improve their career The resources Tony recommends for new coaches   Tony’s Website – https://tonygentilcore.com/ Clinic Gym Connect – www.clinicgymconnect.com

Jason Schroeder is a construction consultant who addresses dysfunctions within the workplace, especially in his area of expertise. He’s the host of Elevate Construction podcast and is passionate about making his industry better. Jason is our guest today to talk about the similarities between healthcare and construction, how to inspire and build trust with your employees, and how to apply the LEAN methodologies to the chiropractic workspace. “Let’s not always ask what’s going to make our individual resources more efficient… How can we really have a focus on the customer? Make them the flow unit. Make what they do flow.” – Jason Schroeder Topics Covered Include What Jason does and the kind of construction projects he works on What the LEAN business approach is all about The importance of flow in a business model How overproduction contributes to waste and financial loses Overproduction examples in a chiropractic office How to improve the process and reduce waste in a chiropractic setting When Jason started focusing on improvement in his own business The situation that helped Jason realize the importance of trust, respect, and participation How we can put more care into our projects Why joy is the true measure of success The aspect of chiropractic offices that gives them an advantage with buy-in What is guaranteed to make the employees on your staff miserable Why you should take time to understand and build trust with your employees The two things that hold us back from reducing personal waste The difference between remarkable care and standard care Explaining the “5 S’s of Lean”   Elevate Construction Podcast: https://www.elevateconstructionist.com/ Clinic Gym Connect – www.clinicgymconnect.com

On this episode of Clinic Gym Radio, we’re joined by Carolyn Boldt. Carolyn is the VP of Design at CrossFields, Inc. She has designed multiple gyms and chiropractic offices. Her belief is that design creates emotion, so she is very purposeful in her work. Today, she talks about the most important aspects of design, what parts of design you should invest your money in, and how you can be flexible and functional with design. “We’re talking about everything being pretty, but if it doesn’t function well, it doesn’t matter. It’s got to function. We adhere to form follows function.” – Carolyn Boldt Topics Covered Include Why Carolyn believes that design creates emotion How this belief influenced her desire to become an interior designer Why you need to be intentional with design space Real life examples of how design impacts the customer experience The kind of design that equates to a lower economic level How you can charge a premium just by changing your presentation Tips for gym and chiropractic office design (what to do and what to avoid) The 5 Designer Checklist that Carolyn created and what’s on it Why it’s better in invest in products that last The influence that a design aspect like lighting can have Why it’s even more important to hire a designer when you’re combining spaces together How the design at Disney lends itself to the ultimate customer service experience How it helps to have a professional come in and analyze your space Why most clients approach Crossfields for design support How design helps you consider your clients and target market   Crossfields Chiropractic Office Design: https://www.chiropracticofficedesign.com/ Clinic Gym Connect – www.clinicgymconnect.com Carolyn has created a special page for our listeners to get free resources easily, and a 30% discount to 2 virtual products: https://www.chiropracticofficedesign.com/joshsatterlee

Today we are joined by Cassandra Strunk and Kyle Young from Kabuki Strength, a company that designs, engineers, and manufactures innovative equipment. They also provide coaching and education. Cassandra and Kyle are with us to discuss creating a recovery program tailored for powerlifters, the importance of building a network of medical practitioners and clinicians, and creating plans that are flexible and adaptive to client needs and circumstances. “I think if you work with the right people you can still progress, you can still load, without the fear of injury.” – Cassandra Strunk Topics covered include: How Cassandra and Kyle got involved with Kabuki Strength. About Kabuki’s new recovery program. Creating tailored recovery programs for powerlifters. The role of exercise in recovery. Moving away from the “all or nothing” approach to training and recovery. The emotional impacts of being injured. Identifying client goals to coach effectively and safely. Creating a reliable network of communication between clients, trainers, and clinicians. Understanding movement priorities for clients. Building trust with clients and clinicians. Balancing staying in your lane and questioning a clinician’s approach. Pushing your clients to perform. Limiting client regression. Creating collaborative programs between trainers and clinicians for the client’s benefit. The necessity of using unifying language. Creating adaptive and flexible plans. Utilizing client self-assessment to inform training plans. The importance of having the right tools for exercises.   Kabuki Strength: https://store.kabukistrength.net/ Contact Cassandra: Cassandra@kabukistrength.com

Dr. Lisa Lewis is our guest in this episode. She is a licensed psychologist and certified addictions counselor who strives to help her clients pursue their ambitions. Lisa is also a part-time faculty member at Northeastern University where she teaches classes including developmental psychology and abnormal psychology. We’re going to hear about how her work relates to rehab, building rapport and boundaries with clients, and the importance of language and phrasing. “You are in charge of the relationship. As the professionals, as people helpers, this relationship is one-directional. It’s about the client.” – Dr. Lisa Lewis Topics covered include: Lisa’s background in psychology and counselling. How Lisa works to help people enhance their lives. The advantages of working with a broad range of people. How patient/client communication affects your success rates as a practitioner. Establishing and maintaining rapport. The pitfalls of online coaching. Balancing rapport and service delivery. Creating boundaries. Taking a client-centered approach to interactions. Encouraging transparency between parties to share responsibility for time boundaries. Listening to learn: Knowing when to be quiet and let your patient talk. Understanding the language and phrasing to employ for different patients. Developing plans that reflect what your patient is telling you. Motivational interviewing: What it is and how to use it. Creating a caring environment in a caring profession. Taking care of yourself to take care of your patients. The importance of being present.   Dr. Lewis Consulting: https://drlewisconsulting.com/ Dr. Lewis on Instagram: https://www.instagram.com/drlewisconsulting/?hl=en   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Jon DeMoss, owner of Synergy Wellness and Performance Gym in Dallas, Texas. Jon has a B.S. in kinesiology and 12 years experience as a strength and conditioning coach. He has a love of learning, which led to an interest in breath work. Jon is here to discuss breath work, how being mindful of your breath can boost performance and cut recovery time, and engaging clients in their own performance success. “It really didn’t matter at the end of the day what that bench press number was, how many dead lift reps they got… What mattered was their performance on the field.” – Jon DeMoss Topics covered include: Jon’s background in the field of strength conditioning. How Jon learned about breath work. The benefits of understanding your breath for physical activity. Making stress on the body more manageable. How posture can affect your efficiency and fatigue levels. Understanding energy transfer and exchange. Learning not to push capacity for the sake of it. Overcoming the stigma of breath work. Proving the benefits of breath work to athletes. Cutting recovery time through correct breathing. The biggest additional benefit Jon saw through employing breath work. Changing the “always on” mentality that is prevalent in athletes. Balancing what clients need and what they want. Engaging clients in their own performance boost. The age group that can benefit most from breath work. The 6 pillars of a balanced training program.   Synergy Wellness and Performance Gym: https://www.synergyathletic.com/ Synergy Wellness and Performance Instagram: https://www.instagram.com/synergywp/ Connect with Jon: jon@synergyathletic.com   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Roy Page joins us on this episode of Clinic Gym Radio. He is a chiropractor from Southern California. Roy’s approach combines chiropractic care with the power of exercise to support the overall health of his clients. On top of being a Chiropractor, Roy is a Master of Traditional Oriental Medicine and a personal trainer. Today, he shares more about his unique approach to client care. “The same patient would see me on a Monday in the clinic and catastrophize what’s going on, and they’d see me on a Tuesday in the gym and they’re ready to get after it. And I got so much more done in the gym not because I had more time with them, but because they were less afraid in the gym setting.” – Roy Page Topics Covered Include Roy’s educational background and why he decided to pursue being a Chiropractor. Why Roy also decided to become a trainer. The importance of breaking preconceptions about what your body can do. Why Roy calls himself the “ultimate maintenance doc.” The benefits of having a gym in the clinic setting. Why Roy has to find ways to hold himself back. Roy’s recent injury and how he’s dealing with it. The adaptations Roy is making due to his injury. Why Roy believes everything we do comes down to bandwidth. Roy’s unique way of adjusting the spine. An introduction to kabuki education. What happens when a stimulus is no longer novel. What resiliency training really comes down to. The secret to breaking barriers with clients.   Roy’s Instagram: www.instagram.com/roypagedc Clinic Gym Connect – www.clinicgymconnect.com

In this episode we are welcoming Dr. Michael Massey. Not only does Dr. Massey run his own clinical practice, but he also partnered with a friend and started Practice Mechanics. The mission at Practice Mechanics is to be the one-stop resource for administrative, billing, and risk management needs. Additionally, to provide a repository for evidence-based clinical evaluation and treatment instruction. Today, Dr. Massey is sharing tips on administrative practices, how to ask your patients the right questions, and why you should focus on the patient experience. “I think the mistake a lot of people make is complacency… if you’ve seen somebody and you’re familiar with them… and they call and make an appointment and come in… a lot of people go ‘I know that person, I know what they’ve got’… and they just continue the treatment as if they never missed a beat. That’s when you miss things.” – Dr. Michael Massey Topics Covered Include Why Dr. Massey decided to start Practice Mechanics What stands out to him about chiropractic students or those newly in the practice What knowledge gap students typically have once they graduate The biggest issues Dr. Massey addresses with his clients who have been in practice for some time Common mistakes that are made when opening a new practice Why administrative skills are not prioritized or celebrated The importance of having strong administrative skills in your practice Tips on using the EHR (electronic health record) effectively Common mistakes chiropractors make with their long-term patients The suggested time range between evaluation and reevaluation How to ask your patients the right questions The most common complaints Dr. Massey has heard in the medical legal cases he’s dealt with Why it’s important to focus on the customer experience How you can put yourself in the patient’s shoes and reflect on the way your practice looks   Practice Mechanics Instagram: https://www.instagram.com/practicemechanics/ Practice Mechanics Website: https://practice-mechanics.com/ Clinic Gym Connect – www.clinicgymconnect.com

On this episode we are joined by a trio of amazing clinic gym hybrid doctors: Nate Baker, Nick Baker, and Keith Yoho. All are chiropractors at Total Performance Clinic who believe in the power of exercise, showing not only that this model can be done, but also showing that it can be done well. There is a lot covered in today’s episode, including how to manage the client experience when transitioning them to the gym, the most important aspects of the clinic gym hybrid model, and how to ensure clients don’t get injured when training. “I had a conversation yesterday with a patient and she said… ‘I need to gain a lot of muscle very quickly,’ and my first thought was ‘no you don’t. You need to not get hurt… And we can build you from there.’” – Nick Baker Topics Covered Include Where their facility is located and how the space is used. How Keith, Nick, and Nate all came to be into the same practice. What brought them to implement the clinic gym hybrid model. How this model has supported treatment and prevention of injury. Where they found the most benefit from implementing systems. Why you should delegate what you can in your business. How they manage their chiropractic assistants (CAs). Why progressions and regressions are important in a gym setting. How to know when you need to rethink the way you teach an exercise. Why you need to spend time training your trainers. How many times the gym is mentioned to a chiropractic patient. The stages in which they introduce clients into the gym. Why having something unique about your practice is just as important as marketing. Why good service and good treatment doesn’t require nice stuff. Thinking about using your space as a continuing education outlet.   Total Performance Instagram: https://www.instagram.com/totalperformance.clinic/ Total Performance Website: https://totalperformance.clinic/about-us/ Clinic Gym Connect – www.clinicgymconnect.com

Greg Jenkins is our guest in this episode. He is the Founder of Monkeypod Marketing. Greg focuses on empowering entrepreneurs and helping small businesses understand and implement automation while still maintaining a personal experience. Greg joins us today to discuss making a standout customer experience, what should and shouldn’t be done in creating the customer journey, and how to use automation to create high-touch engagement. “It doesn’t need to be a fancy, professionally produced video. You don’t need to fill a conference room full of balloons. What could you do that feels on brand for you and creates that feeling for your clients?” – Greg Jenkins Topics covered include: About Monkeypod Marketing. People remember how you did something, not what you did. How service leaders create a customer experience. The meaning of the name Monkeypod. Curating a full and personal customer experience. What creates a bad customer experience? Making an individual journey for each customer. Going beyond transactional service. How Greg’s background in hospitality has shaped his marketing approach. Embracing automation while making messaging personal. Overcoming automation fear. The meaning of high-touch service. Navigating COVID-19 restrictions to make great digital experiences. Going the extra mile to amplify client experience. Creating structure and connection points. Growing your practice through virtual workshops. Building brand perception. Celebrating new clients. How to audit your business’ customer experience. Designing an intentional experience.   Monkeypod Marketing: https://www.monkeypodmarketing.com/ Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com