Filtra per genere

Good Morning, VOGUE China

Good Morning, VOGUE China

VOGUE China

VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese creative culture through the lens of fashion. Join VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, for their deep-dive into the world’s biggest fashion market. From captivating conversations with industry giants and upcoming fashion disruptors to exclusive insights into the China market, industry trends, and local social phenomena, stay tuned on Apple Podcasts, Spotify or wherever you get your podcasts, in both English and Mandarin.  这里是《早,VOGUE》,一档由《服饰与美容VOGUE》全媒体编辑总监章凝Margaret Zhang和VOGUE Business编辑副总监潘奕羚Yiling Pan共同主持的播客栏目。 在这里,你可以听到VOGUE主编们对于当下时尚、文化与行业趋势的最新解读,而各个行业的“天花板级”人物也将做客每一期节目之中,与她们畅聊行业内外正在发生的大事件,通过声音,来共同探索世界的脉搏。 活在当下,我们要了解世界文化,更需要了解文化背后的世界。而VOGUE愿意成为这座桥梁。 第一期即将推出,敬请期待!

30 - How to Market a Fashion Brand in China in 2024 ft. Coperni and Shushu/Tong
0:00 / 0:00
1x
  • 30 - How to Market a Fashion Brand in China in 2024 ft. Coperni and Shushu/Tong

    In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, explore the fine balance between marketing and brand positioning in fashion and, more importantly, what makes a successful fashion brand in China. As traditional avenues for consumer visibility evolve in their relevance or role in making that final sale, Margaret and Yiling break down what is actually worth the investment. Our co-hosts sit down with two pairs of designers who have achieved considerable success in their brand marketing endeavors: Sébastien Meyer and Arnaud Vaillant from Coperni, who have adopted a more-is-more approach to hype marketing moments, reaping flow on rewards in the China market; and Liushu Lei and Yutong Jiang from beloved Shanghai-based brand, Shushu/Tong, who have drawn fans including Olivia Rodrigo, Ayo Edebiri, and Jennie from Blackpink.  VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese creative culture through the lens of fashion. From captivating conversations with industry giants and upcoming fashion disruptors to exclusive insights into the China market, industry trends, and local social phenomena, stay tuned on wherever you get your podcasts, in both English   and Mandarin. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Wed, 24 Apr 2024
  • 29 - 中国美妆的机遇与未来

    本期《早,VOGUE》播客节目中,两位主持人《服饰与美容VOGUE》全媒体编辑总监章凝 Margaret Zhang、VOGUE Business编辑副总监潘奕羚Yiling Pan,将与两位嘉宾深入探讨中 国美容品牌——C-beauty在过去几年间的迅猛发展与壮大。第一位嘉宾是与《服饰与美容 VOGUE》有过多次合作的中国化妆师Valentina Li,另一位则是来自英国的著名化妆师 Isamaya Ffrench,她也是我们第一届VOGUE美容大奖的特邀评委之一。节目当中她们分享 了各自对于中国美容产品、品牌及市场的看法,“令人愉悦的是,我认为中国的美容产品真的 在一定程度上致敬了你们的文化历史,眼影盘、口红和其他产品的包装设计,很多都真正体 现了这一点。”化妆师Isamaya如此说道。 回看中国美容市场的发展,不难发现其经历了不同阶段的成⻓,⻄方美妆巨头在1990年代首 次涉足中国市场,而后日本和韩国的流行文化也一定程度上也影响到了中国的美容市场。反 观当下,一众中国美容品牌如雨后春笋般涌现,其中更有不少品牌已经占据了不小的市场份 额,C-Beauty的影响力与日俱增。收听完整播客内容,了解更多精彩内容。 Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Mon, 01 Apr 2024
  • 28 - What is C-Beauty?

    In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, zoom in on China's burgeoning homegrown beauty scene - otherwise known as C-Beauty. Greater support of buying local during the pandemic kicked off a surge in consumer interest in C-beauty brands, who have spent the past few decades leveraging their manufacturing capabilities and digital agility to steadily grow their market share. What are the key drivers in this growth? What do C-Beauty brands need to do to make a lasting impact at home and abroad? Margaret and Yiling sit down with two special guests, one of China's leading makeup artists, Valentina Li, and internationally renowned makeup artist (and jury member of Vogue China's inaugural Beauty Awards), Isamaya Ffrench, to discuss these key questions. VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese creative culture through the lens of fashion. From captivating conversations with industry giants and upcoming fashion disruptors to exclusive insights into the China market, industry trends, and local social phenomena, stay tuned on wherever you get your podcasts, in both English and Mandarin. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Fri, 29 Mar 2024
  • 27 - 自由的力量 Saoirse Ronan Bares It All

    In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, sits down with our latest VOGUE China Beauty Paper cover star-Saoirse Ronan to discuss her career to date and her outlook on beauty. As the four-time Academy Award nominee ventures beyond acting into producing, she reflects on the process of preparing to be front-of-camera with a new clarity. “I am not someone who feels confident at all in how I look,” Ronan tells VOGUE China. “You start off in such a vulnerable place, because you’re at this point where you’re like, ‘I want to become this thing’ or ‘I want to bring this thing out of myself which I don’t feel I am at this particular point.’ ... Whether I’m suddenly made to look pretty for a photo shoot, or I just look different to myself in some way, I’m able to tell myself, ‘OK, it actually doesn’t matter what I look like, because this is a character now.’ It gives me this confidence to continue and to focus on the work.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Wed, 07 Feb 2024
  • 26 - 下一位网球传奇 ft. 郑钦文

    本期《早,VOGUE》播客节目中我们邀请到了一位非常特殊的嘉宾,近日在澳网公开赛中晋级四强的中国选手——郑钦文。两位主持人《服饰与美容VOGUE》全媒体编辑总监章凝Margaret Zhang、VOGUE Business编辑副 总监潘奕羚Yiling Pan,不仅在本期节目中与郑钦文聊起了其作为一名职业网球运动员的成⻓心路历程,也探讨了 焦虑,这种在当下时代,很多人共有的心理情绪,而谈及此,郑钦文则表示自己也已经总结出了一套自己的调节方 法,而她面对比赛输赢的心态对当下的年轻人来说,也十分具有借鉴意义。 赛场之外,郑钦文同样也是一位刚踏入20+的年轻女孩,对于时尚,她有自己的理解——“我觉得时尚就是展现每个人自己心中对于美的定义”。在她看来,时尚本身就自带“多元”属性,无论你是什么样的年龄、什么样的体态,你都有权利展现出属于自己独一无二的美。收听完整播客内容,了解更多精彩内容。 Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Mon, 29 Jan 2024
Mostra altri episodi