Kaya Cast

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Join us on Kaya Cast for an enlightening episode with Naomi Granger of NACAT Pros, where we delve into exactly what every business should consider before expanding. As an experienced accountant in the cannabis industry, Naomi shares invaluable insights into the operational metrics that drive profitability.

Discover why it's crucial for business owners to understand their operations inside out before expecting profitability from their accounting professionals. Naomi explains how factors such as inventory management, staff training, customer engagement, and marketing campaigns directly impact a business's bottom line.

Learn about the significance of tracking KPIs like average ticket price per customer, units per transaction, attachment rates, and customer preferences in different regions. Naomi emphasizes the importance of aligning inventory assortments with customer demands to optimize sales and reduce costs associated with carrying the wrong inventory.

But it doesn't stop there! Naomi sheds light on the hidden costs retailers often overlook, such as employee turnover and training expenses. She emphasizes the significance of not just hard KPIs but also soft KPIs, which can significantly impact a business's financial health.

Tune in to Kaya Cast for an eye-opening discussion that will equip you with the knowledge needed to make informed decisions and drive your business towards sustainable growth and profitability. Don't miss out on this opportunity to gain actionable insights from a seasoned industry expert!

Follow Naomi Granger and NACAT Pros for more valuable tips and updates!

Find out more about NACAT Pros here:
https://nacatpros.org/
https://www.instagram.com/nacatpros/
https://www.facebook.com/Nacatpros
https://twitter.com/NacatPros
https://www.linkedin.com/company/nacatpros/

#NACATPros
#NACAT
#Dispensary
#Cannabis
#Cannabisindustry
#Tax
#Accounting

Welcome to the Kaya Cast Podcast! In this episode, we're delving deep into the world of cannabis entrepreneurship with Mike Wilson, the esteemed CEO and founder of Temeka Group. 

With over 600 dispensary locations under their belt and a track record of launching successful stores for renowned brands like STIIIZY and Cookies, Mike brings a wealth of knowledge and expertise to the table.

Join us as Mike shares invaluable insights on choosing the perfect location for your dispensary business. From neighborhood-focused spots to bustling tourist destinations like Times Square, Mike breaks down the key factors to consider when scouting for that ideal storefront. Discover how to prioritize customer retention over one-time tourist traffic and why investing in a neighborhood market could be the smartest move for long-term success.

But that's not all – Mike dives into the nitty-gritty details of building out your store layout, from ensuring ADA compliance to navigating unexpected expenses like HVAC systems. With Mike's guidance, you'll learn how to approach site selection with eyes wide open, avoiding costly surprises and maximizing your return on investment.

Whether you're a seasoned entrepreneur or just dipping your toes into the cannabis industry, this episode is packed with actionable advice that could save you hundreds of thousands of dollars. Tune in now and let Mike Wilson's expertise guide you on your journey to dispensary success!

To learn more about Temeka Group and stay updated on their latest ventures, be sure to follow them on social media:
- Instagram: @temekagroup
- Twitter: @temekagroup
- Facebook: Temeka Group
And visit their website at temekagroup.com for more information!

Find out more about Temeka at:
https://www.temekagroup.com/cannabis-industry/
https://www.linkedin.com/in/mike-wilson-1107a960/
https://www.linkedin.com/company/temekagroup/

#DispensarySuccess
#LocationMatters
#CannabisEntrepreneurship
#SmartSiteSelection
#NeighborhoodVsTourist
#SaveOnExpenses
#CustomerRetention
#ROIFormula
#DispensaryTips
#ProfitableLayout
#TemekaGroup
#KayaCast
#KayaPush

Join us on a dynamic journey through entrepreneurship and cannabis coalition leadership with our special guest, Gahrey Ovalle, President of the Long Island Cannabis Coalition (LICC). From his successful ten-year stint in New York's construction industry to tackling the complexities of cannabis retail in Long Island, Gahrey's story is a compelling narrative of growth, learning, and community leadership. 

In today’s episode, Gahrey dives deep into the origins of his business path, sharing invaluable lessons from his earliest entrepreneurial ventures. He reveals the significance of recognizing and learning from mistakes, the importance of seeking guidance from mentors, and the pivotal moments that led him to shift from a 'how' to a 'who' focused problem-solving strategy.

As we explore the cannabis landscape of Long Island, Gahrey paints a picture of the challenges faced due to the gap between municipal leadership and their constituents. With nearly 90% of municipalities opting out of cannabis retail despite a majority desiring access, Gahrey's insights offer a unique look at the ongoing battle for cannabis acceptance and the steps the LICC is taking to bridge this divide.

Discover how Gahrey and the LICC navigated these hurdles, the keys to their success, and what you, as members of the cannabis business community, can do to aid the push for cannabis retail and broader acceptance across communities.

Don't miss Gahrey's profound observations on hiring the right team members, forming strategic partnerships, and the essential traits needed to lead and innovate within an evolving industry.

In this heartfelt conversation, learn how the Long Island Cannabis Coalition is making waves by uniting and educating the community and how you too can join their mission.

👉 Listen to this episode for an inspiring masterclass on leadership, entrepreneurship, and the continuous fight for cannabis progression in Long Island.

---

Join us on Kaya Cast where we spark new ideas, foster growth, and ignite the path to success for your dispensary business.

🎧 Tune in, learn, and cultivate your cannabis journey with us! 🌿

---

Remember to subscribe to our podcast if you love the content, and stay tuned for more episodes on harnessing the power of cannabis for business growth!
 
 
Find out more about LICC at:
https://longislandcc.org/
https://www.linkedin.com/in/long-island-cannabis-coalition-493149285/
https://www.instagram.com/longislandccorg/
https://twitter.com/longislandccorg?s=21
https://www.linkedin.com/in/gahreyovalle/

 
#KayaCast#EntrepreneurJourney#cannabisindustry #CannabisCoalition
#buildingbridges #cannabisindustry #communityleadership  
#CannabisRetail#LongIslandCannabis#MunicipalLeadership#CannabisAcceptance#PushForProgress#TeamBuilding#StrategicPartnerships#Innovation#CannabisCommunity#CannabisEducation#InspiringLeadership#DispensaryBusiness#CultivateYourJourney
#CannabisGrowth#RateAndReview

Welcome back to another information-packed episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensaries looking to make their mark in the industry. In this week’s episode, we’re excited to sit down with Jack Blaeser, a thought leader and innovator from Mosaic, a company renowned for its groundbreaking approach to cannabis business solutions.

We kick off the episode with a warm welcome to Jack and a quick introduction to the mission and vision of Mosaic. Discover how Mosaic is changing the game for dispensaries through cutting-edge technology and customer-centered service design.

Jack then takes us through the journey of how Mosaic started, reflecting on the challenges and triumphs they faced in the burgeoning cannabis market. He shares invaluable insights on what it really takes to build a successful cannabis brand from the ground up.

For those hungry for actionable advice, Jack provides an array of tips and tactics that you can implement right away. From optimizing your product inventory to navigating complex regulations, Jack’s expertise shines through in his practical recommendations.

We also explore the future of cannabis retail, with Jack offering his predictions on upcoming trends and the direction the market is headed. Plus, don't miss out on our lightning round where Jack tackles the most common misconceptions about scaling in the cannabis industry.

Finally, we wrap up the episode with Jack's parting wisdom for new and established dispensaries looking to make a significant impact in their community.

So, whether you’re a startup dispensary or an established player in the cannabis space, this episode with Jack from Mosaic is packed with knowledge bombs that will help you grow your business and stay ahead of the curve. Tune in, ignite growth, and transform your cannabis dispensary with the insights from today's KayaCast episode!

Remember to subscribe and follow the Kaya Cast Podcast for more weekly insights, and don't forget to check out the show notes for links to Mosaic’s resources and the strategies discussed in today’s show. Keep growing, and stay high on knowledge!
 
Jack Blaeser is the Chief Executive Officer and Founder of Mosaic.green, a cannabis-focused investment platform that connects investors with vetted companies. Jack has been a leader in the cannabis industry for many years, and is a well-respected authority on cannabis investments. He has a deep understanding of the industry and a knack for helping investors make the most of their investments. As a podcast guest, Jack is a valuable resource for understanding the nuances of investing in cannabis business. His experience and insight make him an ideal guest for any cannabis business podcast.
 
Find out more about Mosiac  at:
https://mosaic.green/
https://www.linkedin.com/in/jackblaeser/
https://www.linkedin.com/company/mosaic-green/
https://www.instagram.com/mosaic.green/?igshid=MmJiY2I4NDBkZg%3D%3D
 
#InnovativeGrowthStrategies #MosaicMindset #CannabisBusinessSolutions#thoughtleadership #CustomerCenteredDesign#GroundbreakingTechnology#BuildingSuccessfulBrands#ActionableAdvice#NavigatingRegulations#FutureOfCannabisRetail#ScalingMisconceptions#CommunityImpact#TransformYourDispensary#StayHighOnKnowledge#KayaCastInsights

Welcome to another enlightening episode of the Kaya Cast Podcast, where we dive deep into the minds of cannabis industry leaders to bring you invaluable insights for your dispensary's growth and success. This week, your host Tommy sits down with Eric Schlissel, the tech-savvy entrepreneur and founder of Cure8, a company that empowers cannabis businesses with top-notch IT solutions.

Here's what we cover in today's episode: 

🌱 Morning Rituals:
Kick-off your day with inspiration from Eric's morning routine. He shares how he balances family time, technology check-ins, and a mindful walk with his furry friend to set his focus for the day. Could his tranquil transitions from home to work by the river be the secret to his clear-headed approach to business?

📅 List-Driven Leadership:
Dive into the organizational mind as Eric reveals the importance of lists, email inboxes, and pre-emptive planning. Learn how methodically looking three days ahead helps him manage Cure8 and maintain strategic focus amidst the operational whirlwinds.

🚀 Journey of an Entrepreneur:
Trace Eric's path from contract work to carving out his niche in the tech support world. His hustle and hands-on approach ultimately led him to combine his passions for weed, tech, and entrepreneurship, birthing the company we know as Cure8.

🇨🇦 Canada's Crucible:
Navigating the international waters, Eric talks about Cure8's formative period in Canada during federal legalization. The significant differences between the US and Canadian markets offer an unexpected lens on the future of cannabis businesses stateside.

🗽 New Market Nuances:
Disagreeing with the common forecast on the New York market's potential, Eric offers a candid perspective on the messy reality of emerging states and the challenges new dispensary owners will face.

📊 Knowing Your Numbers:
Get schooled on the financial footholds and pitfalls of launching a cannabis dispensary. Eric stresses the importance of understanding your expenses, the nuances of inventory management, payroll, and the crucial decision of initial hires.

Whether you're a budding entrepreneur or a seasoned dispensary owner looking to refine your business acumen, this episode is packed with strategic insights and operational wisdom. Get ready for a session that's as informative as it is infused with real-world experience.🎙️💼🌿

#KayaCastPodcast #CannabisBusiness #EricSchlissel #Cure8 #DispensaryGrowth #Entrepreneurship #CannabisTech #BusinessInsights
 

 
Find out more about Cure8 at:
https://www.linkedin.com/in/ericschlissel/
https://www.linkedin.com/company/cure8-tech/
https://forteops.com/
https://www.instagram.com/cure8.tech/
https://www.youtube.com/@CuratedCannabisConversations

#MorningRituals #FamilyTime #TechnologyCheckIn #MindfulWalk #TranquilTransitions #ClearHeadedApproach #OrganizationalMind #Lists #EmailInbox #PreemptivePlanning #JourneyOfAnEntrepreneur #Hustle #HandsOnApproach #WeedTech #FederalLegalization #USvsCanada #NewMarketNuances #NewYorkMarket #FinancialFootholds #InventoryManagement #Payroll #InitialHires #BusinessAcumen #RealWorldExperience #CannabisIndustry #StrategicInsights #OperationalWisdom

Welcome back to the KayaCast Podcast, the premier destination for dispensaries looking to elevate their game! In today's episode, we join forces with Rich Rainone from Dazed Cannabis, a titan in the cannabis business known for their world-class events and unbeatable retail experience. As we blaze our way towards the most momentous day on the cannabis calendar – April 20th (4/20) – hear how Dazed Cannabis approaches this high holiday with precision and exceptional service.

Rich discusses staying competitive, staffing effectively for big events, and why every day, including 420, is approached with consistent excellence. Discover how hosting regular events – from grand openings to celebrity meet-and-greets – not only entices customers but also boosts morale among staff, creating a vibrant, fun-filled atmosphere.

Dive into the nitty-gritty of what makes Dazed Cannabis stand out with its engaging store environment, where even podcasters are invited to record on their iconic pink couch in New York City! With insights on maintaining an exciting retail space, Rich reveals how this strategy not only captivates customers but gives employees something to rally around.

Whether you're a dispensary owner, budtender, or cannabis enthusiast, this episode is packed with valuable strategies to help you prep for the "Super Bowl of Cannabis" and ensure your dispensary thrives year-round. So tune in, get inspired, and let's get ready to elevate your 420 game with insights from the best in the biz, only here on KayaCast!

Light up your understanding and growth in the cannabis arena – hit play now, and don't forget to share and subscribe for more high-quality content from KayaCast. If you're eager to turn your dispensary into a community hotspot like Dazed Cannabis, reach out to us at our website for tailored tips and strategies!

Connect with Dazed Cannabis:
https://www.instagram.com/dazedcanna/?hl=en
https://www.linkedin.com/in/rich-rainone-4ba596228/

Join the conversation on social media with #KayaCast and tag us with your key takeaways from this episode!
 
Rich Rainone is the CEO and Co-Founder of Dazed Cannabis, and is a seasoned entrepreneur with over two decades of experience in navigating the complexities of business ownership.
Rich's passion lies in his latest venture, Dazed Cannabis, with flagship stores established in New York City and Massachusetts. As the co-founder, he spearheads a mission to redefine the cannabis retail experience, prioritizing quality products, exceptional customer service, and community engagement in areas hosting their stores.
 
Find out more about Dazed Cannabis at:
https://dazed.fun/
https://www.linkedin.com/in/rich-rainone-4ba596228/
https://www.instagram.com/dazedcanna/

 
#Celebrating420
#SuperBowlOfCannabis
#DazedExperience
#CannabisEvents
#RetailExcellence
#420Prep
#DispensaryGrowth
#CommunityHotspot
#KayaCastInsights
#DazedCanna
#RichRainone
#DispensaryTips
#ElevateYour420Game
#CannabisCommunity
#DispensaryCulture
#HighQualityContent
#PinkCouchPodcasts
#DiveIntoRetail
#420Strategies
#CannabisEnthusiast

Welcome to the Kaya Cast Podcast, your trusted source for the inside scoop on the cannabis industry!

In this special episode, I sit down with the founder and CEO of the National Cannabis Industry Association (NCIA), Aaron Smith. NCIA is recognized as the oldest and largest cannabis trade association in the world. For those few who may not be familiar with their groundbreaking work, Aaron gives us a brief overview of NCIA’s mission to represent businesses from all cannabis verticals, advocating for fair treatment under federal law.

As the cannabis industry continues to grow and evolve, Aaron and I delve into the complexities of changing federal law, the NCIA’s dedication to the cause, and the unique challenges they face in today's political climate.
 
We discuss the hot topic of cannabis reclassification — a subtle but seismic shift in policy that could transform the industry by moving cannabis from a Schedule 1 to Schedule 3 substance. Aaron explains the significant implications of this change, acknowledging both the medical benefits of cannabis and its perceived risks, juxtaposing its current classification alongside substances like heroin and LSD.

We also unpack the key distinctions between Schedule 1, 2, and 3 classifications and their impacts on the industry — from medical research to the possibility of interstate commerce.

Stay tuned for an enlightening conversation that sheds light on the strategic efforts underway to integrate cannabis more fully into the legal American framework. Whether you're a seasoned dispensary owner, a budding entrepreneur, or simply curious about the future of cannabis in the U.S., this episode is a must-listen!

Don't forget to subscribe to Kaya Cast Podcast for more insights on helping your dispensary grow and scale.roll up & tune in!

Episode keywords/tags:
#cannabisindustry #NCIA #AaronSmith #cannabispolicy #federalreclassification #cannabislegalization #cannabisreform #Schedule1 #Schedule3 #tradeassociation #dispensarygrowth #cannabisentrepreneurship #KayaCastPodcast
 
Aaron Smith is Co-founder and CEO of the National Cannabis Industry Association, the largest trade association representing legal cannabis businesses in the U.S and the only one focusing on ensuring that the interests of small and independent businesses are represented in the national dialogue surrounding marijuana policy reform.

Aaron has been a central figure throughout the modern history of the cannabis reform movement. Prior to launching NCIA, Aaron distinguished himself as a public advocate for marijuana policy reform — first under the auspices of a California-based medical cannabis advocacy group, Safe Access Now in 2005, and then as the California state policy director for the Washington, D.C.-based Marijuana Policy Project until founding NCIA in 2010.

Aaron has successfully built coalitions with elected officials on both sides of the aisle in order to advance marijuana law reform legislation. He has also been a keynote speaker or participated in panel discussions on cannabis policy and the role of the industry in driving reform at countless national events.
 
Find out more about NCIA at:
https://thecannabisindustry.org/

https://www.linkedin.com/in/f-aaron-smith/
https://www.linkedin.com/company/national-cannabis-industry-association/

https://www.instagram.com/nationalcannabisindustry/
https://twitter.com/NCIAorg
https://www.facebook.com/TheNCIA
 

Join us on Kaya Cast as we invite John Ucciferri of Treez Inc., the mastermind behind the leading data platform in the cannabis industry. Dive into a comprehensive discussion on optimizing dispensary operations through actionable data. John shares the ins and outs of their innovative Retail Analytics platform, which debuted at MJ Biz 2022 and revolutionizes how dispensaries manage product assortment and inventory.

In this riveting episode, we cover:
- The secret metric of Sellable Velocity and how it trumps traditional sell-through rates
- Real-world impact: How data transforms inventory management and can increase sales by $20,000 weekly
- The extraordinary role of cashless payments in enhancing average transaction sizes, often leading to a 25-40% increase
- The multifaceted challenges of cannabis payment processing and Treez Inc.'s future-proof solution for uninterrupted cashless transactions
- The vital balance between front-end customer service and back-end operational efficiency for maximum dispensary performance

Jump in as John gives us a data Deep-Dive: We explore optimizing the physical shelf space of a dispensary, leveraging the wealth of customer data for smart decision making, and the innovative integration of retail analytics with other critical business systems.

Tommy highlights the importance of understanding the customer journey - from footfall, online presence, e-commerce to delivery dynamics. Listen in for vital insights on the latest technological strategies shaping the success of dispensaries today.

Every piece of data holds the key to unlocking your dispensary's potential. Don't miss this chance to get ahead with the expert insights from Treez Inc.! 💰📈

🎧 Tune into Kaya Cast and let's turn data into dollars for your cannabis business!

#KayaCast #CannabisData #RetailAnalytics #CannabisBusiness #DispensaryGrowth #TreezInc #SellableVelocity #CannabisPayments #DataDrivenDecisions
 
John Ucciferri is the Chief Operating Officer of Treez, a leading cannabis technology and retail platform. John is a veteran of the cannabis industry, having worked in the space for over a decade. John has an extensive background in business operations, having held leadership roles at leading digital commerce companies, including Fab.com and Bonobos. His experience in the cannabis industry ranges from cultivation and retail, to operations and technology. John is a sought-after speaker and guest on cannabis business podcasts, where he shares his insights on the rapidly evolving cannabis industry and the innovative technologies that are driving it. He is passionate about the industry and is focused on helping to shape its future.
 
Find out more about Treez Inc. at:
https://www.treez.io/

https://www.linkedin.com/in/johnucciferri/
https://www.linkedin.com/company/treez.io/

https://twitter.com/johnucciferri

 
#InventoryManagement #CustomerData #BusinessIntelligence #DispensaryPerformance #CashlessTransactions #CustomerJourney #DispensarySuccess #DataDrivenDispensary #KayaCastEp28 #MJBiz2022 #OptimizingOperations #TechInCannabis #UnlockYourPotential #TurnDataIntoDollars #CannabisIndustry #InnovativeSolutions #MaximizingSales #EfficientOperations #RetailStrategies #SmartDecisionMaking

Join us on another insightful episode of the Kaya Cast Podcast, where we light up the conversation around cannabis business strategies and growth. In this episode, our host engages with special guest Tommy Truong, a seasoned expert from KayaPush, in a vibrant discussion on cannabis dispensary management.

Tommy brings a wealth of knowledge to the table, focusing on one of the most crucial aspects of any retail operation - hiring the right manager. With the cannabis industry burgeoning, Tommy emphasizes that a manager isn't just a staff member—they're pivotal to the success of your first storefront or any subsequent ones.

But what makes a truly great manager? From leadership skills to industry knowledge, Tommy lays out six key factors every dispensary owner needs to consider before making their next managerial hire. These criteria are not just bullet points—they're the foundation of a successful dispensary that thrives on efficiency, a positive work culture, and ultimately, happy customers.

Whether you're opening the doors to your first cannabis dispensary or looking to strengthen your current team's rosters, you'll find valuable takeaways to help you grow and scale your business. Tommy's insights are critical for avoiding the pitfalls that can come with a critical hire, ensuring that your management aligns perfectly with your business values and goals.

Grab your favorite strain, settle in, and get ready for a session packed with actionable advice that will elevate your dispensary to new heights. It’s time to grow smarter, not harder, with Kaya Cast.

Remember to subscribe, share, and leave us a review if you enjoy the show!

#KayaCastPodcast #CannabisBusiness #DispensaryManagement #HiringTips #TommyTruong #KayaPush
 
Meet Tommy Truong, a cannabis industry expert and entrepreneur with over 10 years of experience in the field. Tommy is the founder and CEO of Green Leaf Co., a leading cannabis cultivation and distribution company based in California.

Tommy's passion for the cannabis industry started at a young age and he has since dedicated his career to advocating for the legalization and responsible consumption of cannabis. After obtaining a degree in Business Administration, Tommy jumped into the industry and quickly rose through the ranks, gaining valuable experience in all aspects of the business.

In 2015, Tommy founded Green Leaf Co. with a vision to provide high-quality, sustainably grown cannabis to the market while promoting education and destigmatization of the plant. Under his leadership, Green Leaf Co. has become a trusted and respected name in the industry, known for their commitment to quality and ethical business practices.

As a highly sought-after speaker and consultant, Tommy has been invited to share his expertise at various cannabis conferences and events. He is also a frequent guest on business podcasts, sharing his insights on the evolving cannabis market and the challenges and opportunities faced by businesses in the industry.

Tommy's extensive knowledge and experience in the cannabis industry make him a valuable guest for any cannabis business podcast. With his passion for the plant and
 
Find out more about KayaPush at:
https://www.kayapush.com

https://www.linkedin.com/in/tommy-truong/
https://www.linkedin.com/company/79291600/admin/feed/posts/
https://www.youtube.com/@kayacastpodcast
https://www.instagram.com/kayapush/
twitter.com/kayapush
facebook.com/kayapushsoftware
 
#CannabisIndustry #BusinessStrategies #RetailOperations #CannabisDispensary #ManagerHire #LeadershipSkills #IndustryKnowledge #Efficiency #WorkCulture #HappyCustomers #GrowSmart #KayaCast #KayaPushExpert #BusinessGrowth #CriticalHire #ValuesAndGoals #ActionableAdvice #GrowSmarterNotHarder #Subscribe #Share #Review

Welcome to another episode of Kaya Cast Podcast! In this episode, we have the pleasure of interviewing Gary Cohen, the CEO of Cova Software, a renowned software company in the cannabis industry.

Gary brings a wealth of knowledge and expertise from his background in the mobile industry, drawing parallels and offering insights that cannabis entrepreneurs can incorporate into their businesses. He shares his perspective on what should be considered when expanding to another location and scaling a business in the cannabis space.

We cover several crucial topics, from the importance of hiring experienced store managers, managing compliance and understanding marketing restrictions, to dealing with high-volume transactions common for dispensaries. Gary urges listeners to recognize dispensaries as sophisticated retail entities and offers useful tips on navigating different market life-cycle stages and their respective implications on competition, pricing and overall business strategy.

Tune in as we get profound insights into the cannabis industry from an executive perspective. Whether you are new to this space or an experienced entrepreneur, Gary’s advice will surely prove valuable for your journey. This is one episode not to be missed, so sit back and enjoy!
 
Introducing our next guest on the "Green Growth" podcast, Gary Cohen. With over 20 years of experience in the cannabis industry, Gary is a highly respected and knowledgeable figure in the business world. Currently, he serves as the CEO of Cova Software, a leading provider of point-of-sale solutions for cannabis retailers.

Gary's passion for the cannabis industry began in his early days as a budtender, where he witnessed firsthand the challenges and opportunities faced by retailers in this emerging market. This inspired him to co-found Cova Software in 2017, with the mission to empower cannabis retailers with innovative and compliant technology solutions.

Under Gary's leadership, Cova has grown to become a trusted partner for over 1,100 cannabis retailers across North America, helping them streamline operations, improve customer experience, and stay compliant with ever-changing regulations. With his deep understanding of the industry and commitment to driving its growth, Gary is a sought-after speaker at industry events and a frequent contributor to cannabis publications.

In addition to his role at Cova, Gary is also a board member of the National Cannabis Industry Association and a member of the Retail Council of Canada's Cannabis Working Group. He is dedicated to shaping the future of the cannabis industry and is a strong advocate for responsible and
 
Find out more about Cova at:
https://www.covasoftware.com/

https://www.linkedin.com/in/gary-cohen-1616a2/
https://www.linkedin.com/company/covasoftware/

 
#KayaCastPodcast #CannabisIndustry #CEOInterview #CovaSoftware #MobileIndustry #BusinessTips #ScalingSuccess #DispensaryManagement #MarketingRestrictions #HighVolumeTransactions #RetailStrategies #CompetitionInsights #PricingStrategies #ExecutivePerspective #CannabisEntrepreneur #ValuableAdvice #DontMissThisEpisode #SitBackAndEnjoy

In this power-packed episode of the Kaya Cast Podcast, we had the chance to sit down with seasoned branding experts, Andrew DeAngelo and Christopher Peak, the principals of Pipeline. With over 30 years of combined experience in helping businesses elevate their identity in the market, Andrew and Chris share insight into why building a strong, authentic brand is decisive for businesses looking to excel and scale.

We shed light on both ends of the spectrum - businesses that have nailed their branding like 'Cookies' renowned for their authenticity, focusing solely on urban youth stoners, and companies like 'Rise' catering to a diverse demographic. Andrew and Christopher underline the need for businesses to rise above the mold and curate an identity that resonates with their customer base.

Topping it all off, Andrew and Chris illuminate the way forward for businesses looking to refine their brands with their Brand DNA workshop. Providing a detailed outline on how this workshop could help cannabis startups create an identity that engages the right customer base.

Join us for this conversation, and walk away with actionable tips on turning your cannabis business into a recognizable and well-loved brand in the marketplace.
 
Find out more about Pipeline at:
https://andrewdeangelo.com/
https://www.linkedin.com/in/christopher-peak-design/
https://www.linkedin.com/in/andrewdeangelo/

https://www.instagram.com/acv.consulting/
https://www.instagram.com/andrew_deangelo/
https://twitter.com/andrew_deangelo

Find out more about Kayapush at:
https://www.kayapush.com
 
#branding 
#marketing 
#dispensarylife 
#kayapush

Welcome to another episode of Kaya Cast Podcast. Today we have an enriching discussion with Sean Kennedy from Palomino Consulting, a fractional CFO service provider for businesses within the cannabis industry. 

In this interview, we talk in-depth about the complexity and necessary considerations for dispensary owners when starting a new business or planning to scale up an existing one. Sean provides valuable insights around formulating a budget, balancing staffing costs, advertising, and everyday operations. He delves into the intricate details of 280E, a vital tax code regulation that impacts cannabis businesses.

Furthermore, we explore the concept of gross profit and its importance for dispensary owners in strengthening their financial understanding. 

All in all, this episode is a gold mine of financial advice for dispensary owners navigating the complexities of the cannabis industry's financial landscape. Stay tuned, and enjoy the enlightening discussion with Sean Kennedy.

Find out more about Palomino Consulting at:

https://www.linkedin.com/in/sean-kennedy-51423826a/

#KayaCastPodcast #CannabisIndustry #FractionalCFO #PalominoConsulting #DispensaryOwners #BudgetingTips #StaffingCosts #AdvertisingStrategies #280ETaxCode #LaborCostControl #OwnerSalary #VariableStaff #GrossProfit #FinancialAdvice #CannabisBusiness #BusinessGrowth

In this enlightening episode of the Kaya Cast Podcast, we delve deep into the world of risk management with the widely experienced Jeff Bartley, the Senior Risk Consultant at Sapphire Risk. With over 20 impressive years of experience under his belt, Jeff guides us through the crucial intricacies of asset protection, specifically focusing on high-risk areas like cash and inventory management.

Starting with the common high-risk areas in the cash management process, Jeff stresses the importance of dual-verification, tightly controlled access, and constant camera surveillance on the sales floor and the vault areas. He shares practical tips like ensuring employees thoroughly understand their roles, and practicing out-of-sight counting, especially away from windows and customers.

Transitioning to the challenge of vendor payments in a cash-dependent industry like ours, Jeff brings up the crucial aspect of data justification. He emphasizes the importance of documentation, getting multiple sign-offs, and keeping records for everything. With a potential inquiry or conflict always looming, Jeff suggests backing everything up, from video surveillance to paperwork, and of course, the critical involvement of multiple parties during money transfers.

Get ready to take in actionable advice designed to help you secure your dispensary's valuable assets. If you manage high-risk aspects like cash and inventory in your dispensary, this episode is a must-listen! Remember, knowledge is power, and in this case, it's also the key to a secure, smoothly-running cannabis business. Enjoy the episode!
 
Find out more about Sapphire Risk at:
https://www.sapphirerisk.com/

https://www.linkedin.com/in/jeff-bartley-cfi-4ba62b43/
https://www.linkedin.com/company/sapphirerisk/

#KayaCastPodcast #RiskManagement #AssetProtection #CashManagement #InventoryManagement #SapphireRisk  #CannabisBusiness

Welcome to the fresh, New Year launch of the Kaya Cast Podcast! In this inaugural episode of our new season, we have the privilege of introducing our new host, Tommy Truong, the co-founder, and CEO of KayaPush. Tommy's curiosity about the highlights and pitfalls of running businesses sets the foundation for this season's exploration.

Join Tommy in decoding the secrets of running a successful business in the cannabis industry while while navigating the potential pitfalls. We're looking forward to an exciting 2024 with insightful conversations and how to best set your business up for success.
 
Tommy Truong is a highly experienced and passionate cannabis industry professional with over 10 years of experience in the field. As the founder and CEO of KayaPush, a leading cannabis software company, Tommy brings a wealth of knowledge and expertise to the table.

 
Find out more about KayaPush at:
https://www.kayapush.com

https://www.linkedin.com/in/tommy-truong/
https://www.linkedin.com/company/kayapush/

In today's exciting episode of the Kaya Cast Podcast, we sit down with Chris Reid from Cova Software. Known for shaping and scaling businesses in the cannabis landscape, Chris takes us on an insightful journey revealing what it takes to truly grow your business. Sharing his wisdom on pre-launch strategies and vital aspects pertaining to sales, staff development, operations, and understanding customers, he offers a wealth of advice aimed at both newbie and seasoned cannabis business owners.

Diving into the importance of compliance in the cannabis industry, Chris takes us behind the scenes of Cova's phenomenal growth, explaining how they stepped into the arena as a mature player and put compliance at the forefront of their operations. We also get to explore the critical role played by tech stack selection and the determination to maintain market presence in the ever-changing compliance landscape.

As we continue our conversation, we delve into the art of fostering customer relationships in dispensaries, harnessing data and analytics for business development, and tackle issues such as dynamic discounting. Wrapping up, we take an in-depth look at the necessity of spending time in the retail locations, understanding your staff, their strengths, and weaknesses, and, most importantly, knowing your business inside out.

This episode offers lots of practical tools and tips to develop, launch, and scale a successful cannabis business. It's not to be missed!
 
Chris is Head of Sales for Cova Software, an award-winning cannabis POS & inventory management platform that simplifies compliance and streamlines complex dispensary operations. Chris and Cova are aligned in a mission of empowering cannabis retailers to achieve their vision of success.

Born and raised in Colorado, his passion for the industry is fueled not only by the incredible potential for growth he sees, but the profound impact of cannabis he has experienced as a medical patient, a caregiver, and an advocate. An entrepreneur at heart, Chris is inspired to help others succeed and push the industry forward—sharing his valuable expertise in retail POS and eCommerce.
 
Find out more about Cova Software at:

https://www.covasoftware.com/

https://www.linkedin.com/in/chris-jm-reid/
https://www.linkedin.com/company/covasoftware/
https://www.youtube.com/channel/UCM5KLyZ4jpFhnKpg2Xf8Kgw
https://www.instagram.com/covapos/
https://twitter.com/CovaSoftware
https://www.facebook.com/CovaSoftware/
 
#CannabisBusiness #CovaSoftware #ChrisReid #KayaCast #CannabisIndustry #Compliance #TechStack #CustomerRelationships #DataAnalytics #DynamicDiscounting #RetailLocations #BusinessDevelopment #BusinessScaling

On this episode of the Kaya Cast Podcast, we're sitting down with Krysta Jones from THC Girls, a prominent figure in the cannabis industry, for an insightful discussion on growing and scaling cannabis businesses.

During our conversation, Krysta shares her strategies for staying lean and not overextending herself, the power of community and reputation in fostering success, and the significance of choosing the right products. She also emphasizes on the importance of having a concrete business plan inclusive of a budget, passion and the right location. 

Krysta candidly talks about the common misconceptions many newcomers have about the industry and highlights the pitfalls of jumping in without a strong understanding of the dynamics of the cannabis space. 

Beyond business strategies, Krysta discusses the vital aspects of building a community in the cannabis retail sector, from the influence of bud tenders for driving the brands and products to the need for staying connected and minimizing industry exhaustion. 

Don’t miss this engaging episode full of industry insight and actionable advice! Tune in to gain from Krysta's experiences and insights in the cannabis community.
 
A visionary Entrepreneur with over a decade of Commercial Cannabis experience in multiple markets across the nation.

Krysta is responsible for injecting creativity and innovation in all areas of the Cannabis space. From Cultivation to marketing and branding, her hard work has been recognized by many publications such as Respect my Region, Marijuana Venture, and many more. Krysta was also recognized in Yahoos finest for Top 20 Women in Business. Her work ethics are equally matched with her master’s abilities to cultivate quality in both agriculture and in business.

When Krysta isn’t busy creating businesses from the ground up or implementing strategies to make them successful, she is working on building her in house team of THC GIRLS to help build and guide individually and alongside them.
 
Find out more about THC Girls at:

In this episode of the Kaya Cast Podcast, we sit down with Cal McDonald from Solink, who shares valuable insights on how cannabis business owners can maximize operational efficiency, maintain compliance and scale their dispensaries. McDonald highlights the need for businesses to focus on compliance due to the volume of transactions and staff management challenges typical in this blossoming industry.

We discuss how the passion of a business owner shapes the direction they steer their time and energy towards, making sure the business runs harmoniously. Cal insists that focusing on the foundational elements of running a successful business is crucial.

We also cover the importance of high-tier security considerations when setting up a cannabis business, walking you through the balance between compliance and operations, shedding light on the essential use of video cameras, control access, security systems, and battery backups.

If you're a business owner or manager considering expansion, Cal provides expert tips on how to effectively manage multiple locations by streamlining operational processes, maintaining a consistent customer experience, and monitoring employee behavior. 

Lastly, Cal shares his top tip for business owners aiming to increase efficiency within their operation: automate as much as possible and value your time appropriately.

Whether you're a new business owner in the cannabis industry or looking for ways to enhance your existing operations, this episode is packed with practical information and expert advice to help you achieve success in this thriving market.
 
Cal McDonald is the Territory Manager for the Cannabis Industry at Solink, a video security company that empowers businesses to perform better through the use of smart technology and analytics.

Cal holds a Business degree in Marketing from the University of Ottawa. At Solink, Cal oversees the implementation of video surveillance in the cannabis industry and is utilizing his skills to make Solink the go-to solution for businesses requiring video surveillance and loss prevention services.
 
Find out more about Solink at:

This week we speak with Lisa Petty, the Director of Marketing for Lift Events and Experiences. Discover how Lift lives by its fun and personal values, embedding these qualities into each of their unique cannabis events. 

Cannabis retail is far from a "one-size-fits-all" approach - Lisa drives this point home as she emphasizes the importance of identifying what makes your store stand out from the rest. Dive into the concept of creating a unique space for your customers and how to establish meaningful relationships with them. 

Ever wonder how to really make your brand identity resonate with customers? Lisa does a deep dive, explaining why treating customers like stakeholders is a high-yield strategy. She discusses methods of incorporating their feedback into elements like your logo, store menu, and even new product introductions.

We also explore the concept of a "Meet Cute" marketing strategy - that one unique customer experience that's sure to leave a lasting impression. Listen as Lisa shares insights from brands that have crafted memorable meet cutes and how your dispensary can create one too.

Marketing is a crucial backbone in any business. Lisa shares some epic strategies that have proven to be effective, putting emphasis on the valuable role of micro-influencers and how to tap into this reservoir potential.
 
Our guest today is an established professional in the Media & Marketing sector, specifically in Fashion, Beauty, and Lifestyle, Lisa Petty. Lisa is the Marketing Director for Lift Events & Experiences, managed by MCI, the global leader in engaging and activating audiences.

With a robust career spanning over 15+ years, Lisa has gained an impressive skill set, including Branding, Global Positioning, Strategic Events & Activations, Content Marketing, Logo & Graphic Ideation, and Social Media. Her other areas of expertise encompass Public Relations, Influencer Marketing, and Media Partnerships. As a team leader, she has excelled in Management & Mentoring roles, instilling her knowledge and insights into the up-and-coming generation of marketing professionals. Today, she joins us to share her thoughts on how dispensaries can leverage events for community awareness.
 
Find out more about Lift Events and Experiences  at:

In this enlightening episode of the Kaya Cast Podcast, we dive deep into the strategies and practices of successful cannabis businesses with Mike Wilson, CEO of Temeka Group and GreenSpacePro. Mike believes that success in the cannabis industry doesn't come easy. It relies on hard work, an impeccable work ethic, and business discretion.

One of the key challenges that Mike identifies is managing multi-location businesses before a system comes into place, sharing that many businesses are reactionary rather than proactive. He discusses the critical importance of implementing best practices and reducing the typical chaos that ensues when audits are imminent.

In a sector where staff turnover can lead to valuable insights walking out of the door, Mike stresses the importance of safeguarding institutional knowledge within the business. His advice? Move away from static spreadsheets on individual drives and laptops, and move all information into a central system that offers control and consistency.

As New York is a hotbed of growth and opportunity for the cannabis industry, Mike provides invaluable advice for those looking to open a dispensary there. The key to success, according to Mike, lies in understanding your budget realistically, reverse engineering performance expectations, and doing thorough homework before making any decisions.

Exploring promising areas for growth in cannabis, Mike mentions the possible impacts of acts like the Safe Banking Act and descheduling, which could potentially provide access to much-needed capital. He also expresses excitement about developments in Minnesota and the hope for sound regulatory frameworks that support a successful program.

Finally, Mike shares his number one tip for dispensaries looking to launch, grow or scale - having a clear line of sight and a repeatable system that is not dependent on personnel. As always, accountability is key. 
 
Mike Wilson is the founder and CEO of GreenSpacePro, a cannabis business platform designed to bring together business professionals, entrepreneurs, and investors in the cannabis industry. Mike is an experienced entrepreneur, having started and sold several businesses in the past, as well as developed a successful real estate portfolio as Founder and President of Temeka Group. He is an expert in the business of cannabis, and is passionate about helping the industry grow. 
 
Find out more about GreenSpacePro at:

In this exciting new episode of the Kaya Cast Podcast, we dive deep into the world of dispensary growth and digital customer experiences with Jack Blaeser from Mosaic. Discover insights from his experience in providing integrated technological solutions for the cannabis industry and learn how to leverage good technology to create a better customer experience. Jack provides tips on choosing the right technology, how to best utilize it, and how a powerful tech stack can turn into a competitive advantage.

We also discuss the challenges and solutions for scaling dispensaries from one location to multiple ones. Jack draws parallels between the playbook of successful companies like Starbucks and how dispensaries can ensure a consistent customer experience across locations with the right platform. 

Drawing attention to two largely overlooked segments: illicit users and potential new users, Jack underscores the importance of creating a familiar customer experience to attract them into the legalized space. Understand the role of education in helping to adopt these new users and offering more value and choices to illicit market consumers. 

Don't miss out on our conversation about emerging tech trends in the cannabis industry, specifically around data collection and analysis. Learn how it empowers businesses to make better decisions and how Mosaic leverages this data to improve customer loyalty and gain competitive advantage.

Finally, hear Jack's number one tip for cannabis business owners - keeping customer focus front and center, and harnessing data and technology to understand customers better. Tune in to absorb some rich insights and strategies to take your dispensary to new heights!
 
Our guest today is Jack Blaeser, the founder and CEO of Mosaic Green, a company revolutionizing digital solutions for dispensaries with their industry-first all-in-one branded app, payment, and loyalty platform. He's a trailblazer in the tech and business sectors with vast experience as a CEO and board member across tech, software, insurance and nonprofits where he's remarkably raised capital, managed M&A, and crafted winning strategies. In addition, he's served as a board director for Wedge and the Freedom Educational Foundation, giving back to underprivileged communities in Ghana. 
 
Find out more about Mosaic at:

In this electrifying episode of Kaya Cast Podcast, we dive deep with Munir Haque from Cure8, a seasoned expert in the cannabis business. He reveals some security challenges new cannabis businesses encounter while setting up, including the intricate process of compliance with different market regulations and choosing the best spots for security cameras.

Munir emphasizes the importance of vetting vendors deeply, especially their experience in the cannabis industry and their knowledge gained from mistakes made in other markets. He also reveals his belief in the value of dreams and the pursuit of opening multiple locations. Still, he highlights the importance of understanding the differences required in scale, investment, and potential for profit in each new place.

You'll learn about securing personal space, especially for multi-site operators, and the benefits of consolidating everything under one umbrella through one app or portal. Munir also provides insight into how security systems can help improve business operations. He discusses the importance of internet security in maintaining a compliant and secure cannabis business, particularly safeguarding valuable patient information contained in POS or med state.

Finally, Munir shares his number one tip for business owners looking to scale their business: be discerning about your partnerships. In this line of business, growth and progress can only be possible with the proper collaboration. Tune in for an enlightening conversation!
 
Munir is one of the most knowledgeable and experienced cannabis technology experts in North America. He specializes in retail technology and security and has worked closely with cannabis retailers to design, set up, and manage over 100 dispensaries in the last few years.

One thing that sets Munir apart is that he has deep, ground-level experience in retail management, so he understands the day-to-day needs and frustrations of retail managers and employees better than most.
 
Find out more about Cure8 at:

In this fascinating episode of the Kaya Cast Podcast, we sit down with Matt Ritchey from Inner Circle for a deep dive into the concept of Masterminds within the cannabis business community. Matt helps us unravel the initial hesitation within the cannabis space and the journey toward understanding and embracing the Mastermind concept. 

Matt further explains the 95% rule of challenges in business and breaks down the concept of secret sauce within an industry, asserting that what truly matters is the execution strategy. Talking about the significant mindset a leader needs to thrive in this industry, Matt emphasizes the importance of a growth and abundance mindset and creating a culture as a magnet for like-minded individuals. He gives practical advice on shifting away from a scarcity mindset, critical characteristics for identifying growth-minded individuals, and effective communication strategies within a team.

Matt ends the episode with strategic advice on how cannabis businesses can accelerate growth. He recommends surrounding yourself with skilled professionals and highlighting human capital's importance. He advises companies to be unattached and put ego aside to let the market be the driving factor. This episode is an essential guide with rich insights and actionable advice for cannabis business owners looking to scale.
 
Matthew Ritchey is a passionate and innovative business growth strategist with over 15 years of experience in driving impactful results for small and medium-sized businesses. As the CEO of InnerCircle, a vetted and private community for leaders and advocates in the canna and alternative plant medicine industries, Matthew empowers companies to unlock their potential and achieve long-term, sustainable success through carefully crafted growth strategies, operational improvements, and effective leadership development.

Adept at helping businesses adapt to the ever-evolving cannabis business landscape, Matthew is  sought after for his unique ability to align companies with their corporate objectives, optimize their performance, and establish effective growth strategies that yield results. With a keen eye for identifying inefficiencies and an unwavering commitment to continuous improvement, he has built a solid reputation for leading businesses towards achieving their goals while fostering healthy company cultures.
 
Find out more about Inner Circle at:

In this compelling episode, we delve into the world of the cannabis industry with Brit Smith from Different Leaf Podcast. During our discussion, we identify key challenges within the industry, from the heavy red tape and policy hurdles challenging cannabis entrepreneurs to the need for advocacy in shaping the future of cannabis in states like New York.

Smith enlightens us on the customer experience in a modern dispensary, highlighting the burgeoning demand for clear guidance and precise expectations for cannabis experiences from new users. She underscores the essential role bud tenders play in this process, bridging the gap between product and patron, and details the importance of comprehensive, coherent staff training and education.

We explore creatives ways for cannabis brands to stand out amid the growing competition, focusing on the power of personal connections at events and the utilization of medical professionals within dispensaries for enhanced customer support.

Lastly, Smith gives budding cannabis business owners a crucial tip for growth and success: forming a trustworthy and knowledgeable team around you. This episode is packed with insights from an industry insider that will inspire and inform both aspiring entrepreneurs and established dispensary owners. Tune in now to garner a wealth of knowledge to help your cannabis business thrive.
 
We are delighted to welcome our guest, Brit Smith, who serves as the Podcast Host, Editorial Lead, and Writer for Different Leaf, a leading magazine dedicated to guiding readers through the rapidly evolving world of legal cannabis. A proud graduate of the University of California, Berkeley, where she earned a Bachelor's Degree in Anthropology, Brit boasts over a decade of experience in journalism and the legal cannabis sphere. As a passionate advocate for both the cannabis and LGBTQ+ communities, Brit strives to help the burgeoning industry flourish by facilitating insightful conversations on cannabis business and increasing awareness of cannabis culture in the United States.
 
Find out more about Different Leaf  at:

Welcome to another episode of Kaya Cast Podcast, join us for an insightful conversation with Chris Eggers from CC Security Solutions. 

Chris has been crucial in bringing forward the security challenges that many cannabis businesses face today. In this episode, Chris revolutionizes the idea of cannabis security and how drone technology is empowering cannabis businesses in no-fly zone spaces while being cost-effective. With the discussion on common misconceptions in the field, we dig into the status quo of cannabis security and the pitfalls of the DIY approach.

Chris brings to light the role security plays in contributing to community livelihood and how local law enforcement leverages security from cannabis facilities to gear up their investigations. 

Towards the end of our chat, Chris shares his advice to aspiring cannabis entrepreneurs on tackling road bumps and growing their business. Listen in as he underlines the importance of staying calm, moving forward, and setting the right expectations. Don't miss out on this mix of insights on technology, misconceptions, industry hurdles, and ultimate business growth.

So tune in now for an exciting venture into the world of cannabis security, an area often overlooked but one Chris has managed to delve into comprehensively and explosively. Don't miss it!
 
Chris Eggers is a nationally recognized figure in the fields of cannabis security and cannabis risk management. Prior to founding CCSS, Eggers served 12+ years as a Law Enforcement Officer with both the San Francisco and Oakland Police Departments. His law enforcement experience included working undercover in Oakland, involvement in a broad range of burglary and robbery investigations (including cannabis facilities), and a broad range of compliance and other training and certifications (including cannabis). 

These experiences were central to “Why” he founded CCSS - and the origin of CCSS’ Mission and Vision. Over the past two years Mr. Eggers has become an increasingly relied upon and trusted resource within the broader commercial cannabis community, different municipalities in California and other state regulatory bodies, and contact for various California and national media outlets on cannabis security and risk management matters.

 
Find out more about CC Security Solutions at:

Welcome to a brand new episode of Kaya Cast Podcast, where we're all about empowering dispensaries to flourish. Today, we're giving budding businesses a deep insight into innovative marketing with Dan Serard from the Cannabis Creative Group. Dan shares how the power of well-segmented and purposeful email and SMS drip campaigns can dramatically boost dispensary success. With invaluable tips on crafting engaging content that captivates and drives conversion, this episode is a gold mine for dispensaries eager to grow.

Our conversation with Dan doesn't stop at content optimization. He stresses the importance of a scalable, performant, and thoughtfully designed website. From converting videos into static images to bringing forth your star products, he elaborates on effective website optimization strategies. In an era where digital footprints are just as crucial, if not more, than physical storefronts, Dan makes a compelling case for SEO investments that leave lasting impressions and boost discoverability. 

But fear not if those budgets seem beyond reach. For smaller brands and social fairness applicants, Dan proposes a frugal yet effective solution: optimizing your Google My Business profile. With advice on how to seize and use Google reviews to their fullest potential, even dispensaries on a shoestring budget can cash in on the enormous benefits of superior online reputation management. 

And one last tip that Dan leaves us with? Don't bank on the "build it, and they will come" strategy, but instead, invest time and effort in laying a strong brand foundation. Tune into this illuminating conversation to reap the rewards for not just the next six months, but far into your cannabis business's future.
 
Dan Serard heads business development and strategic partnerships for Cannabis Creative Group. He has been working in the cannabis industry for over four years and has been a part of marketing over 200+ brands. He is a member of many cannabis associations, and holds Co-Chair of Education and Content for the National Cannabis Industry Association‘s Marketing and Advertising Committee.
Dan is also a well respected writer and speaker for various cannabis industry events. With years of experience in the health and wellness industry, Dan’s background as a business development professional complements his interest in the innovating world of cannabis. Dan holds a Bachelor’s degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire. Today, when he’s not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, traveling, and playing basketball, to name a few.

 
Find out more about Cannabis Creative Group at:

Welcome to another episode of the Kaya Cast Podcast! On today's episode, we continue our conversation with Jazz Samra, founder of the VIP Media Group. Jazz dives deep into the state of the independent cannabis retail sector, sharing his observations on the perils of running a cannabis shop on a shoestring budget, learning from the fate of Alberta's independent stores, and the importance of diversification.

Throughout the episode, Jazz underlines the need for cannabis retailers to be well-capitalized and also the value of giving their budtenders a sense of ownership. He contrasts the passion and connection of independent stores with the detached, boardroom approach of big corporates.

We also talk about scaling at a minimum of three locations, the significance of training and educating business owners, managing a diverse menu for clients, and the importance of strategic alignment with LP's, and of course, the passion for the product that greets happy customers every day.

This episode is packed with actionable insights for anyone running or aspiring to start a cannabis business, with an emphasis on best practices, sales strategies, and solid business skills. Join us for the journey as Jazz Samra unravels what it takes to launch, scale and grow in the cannabis industry, making it a business like no other. You won't want to miss it!
 
Jazz Samra is the founder of VIP Media Group, a collaborative cannabis retailer network aimed at empowering the industry to strive for excellence and equity by creating opportunities for all cannabis operators. Jazz is passionate about helping independent cannabis businesses succeed. 

Jazz is also the President of Sativa Bliss Cannabis Boutique. A chain of licensed cannabis stores with locations throughout Ontario, Canada. Sativa Bliss is an independent, Canadian owned & operated Cannabis Retail Company committed to providing a unique shopping experience that delights the senses and provides customers with the right products they need. 
 
Find out more about VIP Media Group at:

Join us for an eye-opening discussion with industry expert, Jazz Samra President of Sativa Bliss. 

Discover a trove of insights on the crucial role of location in the success and expansion of enterprises in the cannabis industry. Jazz dissects the importance of geo-specific demographics and the value of retaining a robust belt of regular clientele in your path to sustainable growth. Cannabis is much like a convenience store model where maximum traffic is steered from the two-kilometer-radius surrounding your store.

Jazz recounts his experiences and emphasizes on having proper business systems that ensure smooth operation, even in the owner's absence. Learn from Jazz as he shares insights on effective time management strategies for dispensary owners. He staunchly believes in the owners focusing more on managing the business rather than doing a budtender's job. This episode teems with discussions on strategies to upscale your business, network with fellow store owners, engage in community activities, understand customer behaviour and much more.
 
Jazz Samra is the founder of VIP Media Group, a collaborative cannabis retailer network aimed at empowering the industry to strive for excellence and equity by creating opportunities for all cannabis operators. Jazz is passionate about helping independent cannabis businesses succeed. 

Jazz is also the President of Sativa Bliss Cannabis Boutique. A chain of licensed cannabis stores with locations throughout Ontario, Canada. Sativa Bliss is an independent, Canadian owned & operated Cannabis Retail Company committed to providing a unique shopping experience that delights the senses and provides customers with the right products they need. 
 
Find out more about Sativa Bliss at:

In this enlightening episode of Kaya Cast, we delve deep into the cannabis business with renowned cannabis attorney, Alana Hans Cohen. From the importance of building a strong team to navigating the tricky legal terrain, Alana shares invaluable insights and tips for budding cannabis entrepreneurs. 

Listen as Alana discusses the hurdles faced by cannabis businesses, the anticipated impact of federal legalization, and the do's and don'ts of going into business with friends and family. Whether you are an entrepreneur exploring the cannabis space or a cannabis enthusiast curious about the behind-the-scenes workings, this episode is a must-listen packed with lots of value and advice.
 
Alana Hans-Cohen is a passionate cannabis attorney licensed in six states across the US. As part of the cannabis group at Pashman Stein Walder Hayden, Alana is a self-proclaimed "cannabis nerd," who specializes in navigating the complex world of cannabis law and policy. As an expert in the field, Alana has built an impressive career helping businesses navigate the complex world of cannabis law and regulations. She's not only a strong advocate for her clients but also a champion for greater diversity within the industry.

Join us as we dive into Alana's wealth of knowledge and experience, discussing her work with businesses and individuals across all levels of the cannabis supply chain, as well as her involvement in government and private sector conversations on cannabis legislation and regulation. With her unique blend of expertise and charisma, Alana proves that lawyers can be anything but boring.
 
Find out more about Pashman Stein Walder Hayden at:

In the latest episode of the Kaya Cast Podcast, we have a conversation with Betsy Morem and Mark Waller,  co-founders and managing partners of Morem & Waller, CPAs, PLLC. They'll be unlocking valuable insights on the dynamic relationships between accounting and other crucial business departments within your cannabis business. 

Covering an array of practical topics from understanding key financial statements to effectively maneuvering the challenges 280e presents. Dive into the importance of solid bookkeeping and documentation and discover strategies to audit-proof your business. An accountant's role extends beyond number crunching, they are foundational to your business operations. Learn how having the right accountant can facilitate proactive financial management and create synergies towards your business growth. 

The episode ends on a high note with the absolute 'must-do's' for every business owner prepping to launch, scale or grow their business. Don't miss out, the world of finance isn't as daunting as it seems with Kaya Cast Podcast!
 
Mark R. Waller, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, has 15+ years of experience working as a public accountant as well as a controller in the private sector. He partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing. 

Betsy Morem, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, enjoys helping small businesses and start-ups create, maintain, and improve their accounting systems. She partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing. 

 
Find out more about Morem & Waller, CPAs at:

Join us in this exciting episode of the Kaya Cast podcast as we speak with Irfan Bhola, the CEO and founder of The Flower Agency. 

Irfan shares his extensive knowledge and experience in digital marketing and breaking traditional norms to build a brand presence, especially in the ever-growing cannabis industry. We delve into what makes a brand stand out, the importance of personalization, and how omnichannel marketing strategies can be used effectively. 

Whether you're a mom and pop dispensary, a social equity licensee and even a huge brand like Kiva Gummies, Irfan offers practical tips and insights on how to grow your brand in this increasingly competitive market. Tune in to learn more and get inspired on your own cannabis business journey. 
 
Irfan Bhola has over 15 years of experience as a digital marketer, making him an exceptionally qualified and skilled professional. In order to develop tactics that continuously produce outstanding results, he has continually honed his skills across a range of marketing channels, including search, social media, influencer marketing, programmatic advertising, digital out-of-home, SMS, email, audio, TV, and affiliate marketing. 

Irfan has built complete growth and performance marketing campaigns for a wide range of customers throughout his career, including like Spotify, Uber, Grubhub, Expedia, Netflix, P&G, Apple, and eBay. Irfan entered the cannabis market in 2019 by starting The Flower Agency, a custom omni-channel marketing firm that focuses on working with cannabis and psychedelic brands, retailers, advocacy organizations, and ancillary services like MJ Unpacked, Cann, Houseplant, FundCanna, Kiva, Caliva, Grassdoor, and Harborside. In the cannabis market, it has been demonstrated that focusing on client acquisition, engagement, retention, and awareness is quite effective.
 
Find out more about The Flower Agency at:

Join us as we continue our conversation with Jessica Cranney, Managing Partner at GRN Mile High. Jessica reveals the four pillars of employee retention that are critical in creating a successful and harmonious work environment, and provides actionable advice on how to implement them. Jessica meticulously breaks down:

From effective onboarding processes and engaging communications to performance management strategies and respectful offboarding tactics, Jessica shares the key ingredients for creating an inclusive, enjoyable, and motivating company culture. Tune in to learn the strategies and initiatives you need to succeed in creating a cohesive and engaged workforce.
 
Nominate Kaya Cast for EMJAYS:https://web.kayapush.com/3ItNfK9
 
Jessica Cranney is the Managing Partner & Chief Connection Officer at GRN Mile High, a prestigious cannabis consulting and recruiting firm. With an impressive background spanning over two decades, Jessica possesses extensive expertise in leadership, organizational development, and retail management.

Jessica spent more than 15 years honing her skills at a Fortune 500 TeleCom company. Her innate passion for people development enabled her to cultivate highly motivated and engaged teams that consistently achieved success. Jessica's remarkable career trajectory led her to the position of Vice President, where she was responsible for managing over 200+ stores and leading a diverse cross-functional team of more than 500+ professionals across five states.

Eventually, Jessica's professional pursuits and personal interests converged, leading her to the thriving cannabis industry. Leveraging her proven track record in organizational and talent development, labor management, exceptional sales performance, and innovative marketing strategies, Jessica has found the perfect synergy that allows her to excel in the cannabis sector.
 
Find out more about GRN Mile High at:

In this episode of Kaya Cast, we have an engaging conversation with Jessica Cranney, a seasoned leader in talent recruitment and consulting in the cannabis industry. Jessica, who transitions from a successful telecom career to cannabis, shares her strategy of recruit, train, and retain, which has been the cornerstone of her success.

Jessica sheds light on how to attract high-performing leaders and how to train them to be productive, all while maintaining a conducive environment that motivates them to stay. Moreover, Jessica dives into the realm of consulting, explaining how her organization provides services from organizational development to getting the “right butts in the right seats.”

Jessica also shares valuable insights on how to get started in the cannabis industry, the importance of doing one’s homework before jumping into the field, and understanding the industry’s cultural and financial nuances.

Lastly, Jessica delves deeper into her strategy with practical examples and tips, shares the three levels of hierarchy that her training encompasses, and talks about the impressive ROI for retention and the importance of optimizing schedules based on consumers' needs. She wraps up the conversation with a powerful tip for business owners on hiring and recruiting talent: the need for transparency and authenticity.
 
Jessica Cranney is the Managing Partner & Chief Connection Officer at GRN Mile High, a prestigious cannabis consulting and recruiting firm. With an impressive background spanning over two decades, Jessica possesses extensive expertise in leadership, organizational development, and retail management.

Jessica spent more than 15 years honing her skills at a Fortune 500 TeleCom company. Her innate passion for people development enabled her to cultivate highly motivated and engaged teams that consistently achieved success. Jessica's remarkable career trajectory led her to the position of Vice President, where she was responsible for managing over 200+ stores and leading a diverse cross-functional team of more than 500+ professionals across five states.

Eventually, Jessica's professional pursuits and personal interests converged, leading her to the thriving cannabis industry. Leveraging her proven track record in organizational and talent development, labor management, exceptional sales performance, and innovative marketing strategies, Jessica has found the perfect synergy that allows her to excel in the cannabis sector.
 
Find out more about GRN Mile High at:

Nominate Kaya Cast for EMJAYS:https://web.kayapush.com/3ItNfK9

On this engaging episode of the Kaya Cast Podcast, we talk with Felicia Hunter from Euphoric Accounting. Felicia shares critical financial insights on thriving within the cannabis industry. She underlines the importance of staying vigilant with your financials and engaging in constant dialogue with your CFO. Felicia explains how to better comprehend techniques for reducing taxes, cutting costs, curbing expenses, and potential growth avenues. 

She also provides a fascinating history of the 280e tax code and its prevalent impact on the cannabis industry. Felicia highlights the significance of correctly configuring your POS systems, the role of having an accurate inventory, and the importance of an all-inclusive overview of your taxes.

Indispensable advice is given on managing excise tax confusion, and the hopes and potential changes in tax regulations going forward. Felicia also discusses the evolving role of technology in ensuring compliance and tax management within the industry. This episode is a rich reservoir of information for current or aspiring cannabis business owners. Tune in for an enlightening conversation filled with essential guidance.
 
Felicia Hunter, CPA is an experienced accounting and finance professional with over 13 years in corporate manufacturing/asset management. She has extensive experience in all controllership functions including transactional accounting, GAAP accounting, cost accounting, entire month end-close, and reporting and analysis. In addition to her controllership experience, she has worked in process design and improvements, system implementation and automations, and management of financial controls and internal controls. She uses this experience when working with growing companies to build scalable processes and derive value from the accounting and reporting function. 

Felicia decided to build an outsourced CFO and full-service accounting firm that focuses on the cannabis and psychedelics industry, because she wanted to help businesses thrive and understand their numbers in this highly regulated space. Her belief is that in order to properly and effectively provide results in an industry, the service provider has to be passionate and enjoy the industry they are servicing. Felicia has obtained specialized cannabis accounting training from National Association of Cannabis Accounting and Tax Professional and DopeCFO. 
 
Find out more about Euphoric Accounting  at:

In this episode of Kaya Cast Podcast, we dive deep into the world of cannabis cultivation with Jesús Burrola, CEO of the POSIBL Project. Jesús shares the unique approach that sets the POSIBL Project apart from other cannabis businesses, focusing on sustainable and cost-effective methods to deliver high-quality products. 

We discuss the challenges of balancing indoor and outdoor cultivation, how their methodology leads to more sustainable cultivation, and the collaboration with legacy breeders to create unique strains. 

Jesús also opens up about the current state of the cannabis market, the need for regulatory changes, and his vision for the future of the POSIBL Project. So, join us as we explore this booming industry and learn how the POSIBL Project aims to revolutionize cannabis cultivation for the better.
 
Jesus Burrola is Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California’s leading brands. With over 2,000,000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. Jesus is a proven leader who believes in his teams as the primary driver of growth. He leads the organization’s growth strategy in sales and operations and the best team at POSIBL to position the company as a global market leader. Prior to POSIBL, Jesus worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America. Jesus was at the company during growth from $1 Billion to $8 Billion — through a combination of 30+ acquisitions and launches into new markets. Jesus worked his way up from a trainee to a National Vice President, managing a $700M  business segment. During Jesus’ time there, he held roles in both Sales Management and Operations, and was tasked with integrating several large acquisitions. Jesus holds a Bachelor of Science in Supply Chain Management from Arizona State University. He enjoys quality time with his family, playing golf, and exploring great cuisine.
 
Find out more about POSIBL at:

In this episode of Kaya Cast, we sit down with Ed Linetskiy, Chief Compliance Officer for GreenSpacePro, to discuss the importance of inventory accountability, the impact of regulations on businesses in the cannabis industry, and the need for collaboration throughout the supply chain.

Ed emphasizes the assets of a licensee, including employees, raw materials, inventory, and the need for proper accounting. He also shares insights on how regulations can be interpreted and navigated, and how businesses can work with regulators to ensure compliance while considering the needs of customers.

Ed stresses that compliance programs and checks and balances are essential for the success of any business in the cannabis industry, and encourages open communication between employers and employees to address issues and improve processes.
 
‍Unlock Your Success in the Cannabis Industry! Download the ultimate guide to writing a winning cannabis license application here: https://web.kayapush.com/43UVtE1

Eduard Linetskiy is the Chief Compliance Officer for GreenSpacePro, a cannabis business consulting firm. He has over 10 years of experience in the field, and has consulted with some of the biggest players in the industry. He is a sought-after speaker and thought leader, and has been featured on many cannabis business podcasts. 

Eduard is a passionate advocate for cannabis, and is dedicated to helping entrepreneurs succeed in this rapidly growing industry. He is an expert on topics such as business strategies, financial planning, marketing, and product development. He is passionate about helping businesses optimize their operations to maximize their success.
 
Find out more about GreenSpacePro at:

In this eye-opening and thought-provoking episode of Kaya Cast Podcast, we sit down with the incredibly inspiring JM Balbuena. As a woman of color, an immigrant, and a military veteran, JM shares her unique perspective on the cannabis industry and how it serves as a unifying force for various communities. Together, they discuss the healing power of cannabis and the urgent need for more inclusive and sustainable practices within the industry.

From her journey navigating the dynamic cannabis space as an entrepreneur to the importance of being educated about the plant, JM provides valuable insights on the challenges faced daily and the tremendous potential of the industry. As both an advocate and educator, she stresses the significance of striking a balance between advocacy, profit, and education to effectively bring positive change.

Moreover, JM talks about her latest book, which gives readers a realistic portrayal of the cannabis world while providing them with essential educational resources. As a special treat for our listeners, we're giving away a free copy of JM Balbuena's book! Tune in to learn how to get your hands on this must-read gem.
 
Navy veteran JM Balbuena is an author, filmmaker, advocate, and entrepreneur focused on empowering aspiring leaders in the rapidly growing legal cannabis space. JM’s debut book, The Successful Canna-preneur, does exactly this, while awarding JM with “Cannabis Educator of the Year” by the 2021 Las Vegas Cannabis Awards and “100 Latinas Shaping The World” by The New Latina. JM received a Navy & Marine Corps Achievement Medal for her dedicated service as Aviation Electronics Tech in the United States Navy between 2010 to 2014. 

With a focus on business development, strategic planning, and execution, JM successfully runs BSW (Boycott Shitty Weed), promoting advocacy through fashion and muti-media including Web3 and blockchain integration. She also leads Synergy Studios, providing filmmaking, content creation, and executive production to leading brands in the cannabis industry. JM currently serves as CMO for Prime Harvest Inc., a technology-focused full-service cannabis corporation horizontally diversified across various segments of the cannabis value chain including licensing acquisition and compliance management, direct-to-consumer operations, and parent company of Jaxx Cannabis, a San Diego based retailer.

Additionally, JM is cofounder of Palenque Provisions, a family owned Latinx food manufacturer headquartered in New Jersey. JM holds a Bachelor of Science Marketing from University of Scranton; Bachelor of Arts Media Production from Platt College; Masters Business Administration Marketing from University of Phoenix; and a Masters in Information Systems Management from National University. JM’s Successful Canna-preneur is accessible online via podcast, documentary (TBA 2023), audiobook, and is pending its first print in Spanish. JM is quickly becoming a prominent thought leader in cannabis, Latinx affairs, women empowerment, social equity, military veteran advocacy, Web3 multi-media, and wealth generation. 
 
Find out more about Synergy Studios  at:

In this episode of the Kaya Cast Podcast, we are joined by Summer Thorn and Angelita Green, two experts in the cannabis accounting field. They share their insights on how New York's recent decoupling from 280e allows cannabis business owners to take deductions on their state tax return, and the importance of having an industry-specific accountant to navigate the ever-changing regulations.

Summer and Angelita emphasize the importance of working within the compliance of 280e and maintaining an ongoing conversation with your accountant. They also discuss the key components of the balance sheet and income statement that cannabis business owners need to pay attention to, stressing the importance of regular inventory counts and budget planning.

Our guests also share their perspectives on the gross profit trends in the cannabis industry, the demand for legal products, and the challenges faced by social equity license holders in obtaining capital. Despite facing challenges that are unique to the cannabis industry, Summer and Angelita highlight the resilience and determination of cannabis business owners who continue to thrive in the face of adversity.

Tune in to this episode to learn more about navigating the complexities of cannabis accounting and the bright future of the industry!
 
Summer Thorn spent the first 11 years of her professional career in the United States Air Force where she served her country honorably both at home and abroad and in deployment to Iraq. Summer used her GI Bill and completed her bachelor’s degree at the Darla Moore School of Business and then went on to earn her Certified Public Accounting license and her Master’s in Business Administration. Summer first became interested in the cannabis space during her time in college, where she minored in criminal justice and learned of the racial injustice the punitive drug laws cause. While this information stuck with her, she wasn't exactly sure how her degree in accounting could help. She realized she could use her expertise to help the emerging cannabis industry with her knowledge of accounting and started her own accounting firm; Dope CPA. 

Angelita Green has over 20 years of experience in accounting and tax. She has been working with cannabis clients for 7 years, from seed to sale and is a continuous student of Cannabis Accounting. A member of the National Association of Cannabis and Tax Professionals, where she continues to receive cannabis training and network with other accountants in the industry. She is also VIP Member of DOPE CFO, Women's Cannabis Chamber of Cannabis, NORML, as well as Indigenous Cannabis Industry Association (ICIA).
 
Find out more about Cannabis Accounting at:

In this episode of the Kaya Cast Podcast, we welcome Tommy Truong, CEO of Kaya Push, as he shares his insights on the importance of having the right team and strategy in place to scale your cannabis dispensary business. 

Tommy talks about the correlation between where the owner spends their time and the size of the business, the importance of having the right employees in place, and the art of scaling. 

He also provides valuable advice on hiring and developing the right team members for your dispensary, managing inventory and cash, and how to leverage KPIs to identify exceptional team members.
 
Tommy Truong (CPA) is the co-founder and CEO of KayaPush. With over $1 Billion of payroll processed last year, Kayapush helps dispensaries scale through an easy people management platform. Tommy has helped thousands of business owners grow their companies through simplifying workforce management. 
 
Find out more about Kaya Push at:

In this episode of the Kaya Cast podcast, we dive into the fascinating intersection of cannabis and technology with Adam Hutchinson from CannaSpyglass. We explore how the cannabis industry is the first emerging market to benefit from the current era of open technology, allowing businesses to access and move data without needing a team of experts. Our guests discuss the importance of utilizing data and technology to improve decision-making and financials, as well as the value of offloading clerical work to focus on core business strategies.

We also touch on the importance of avoiding the "build it and they will come" mentality, and instead focusing on a minimum viable product that allows clients to guide development. Hear about real-life examples of businesses using data to reinforce their intuition and make informed decisions about dispensary locations.

Looking ahead, our guests envision a future where cannabis business executives can seamlessly monitor and manage their operations from seed to sale with the help of platforms like CannaSpyglass. They also share valuable advice for aspiring entrepreneurs in the cannabis industry, emphasizing the importance of networking, collaboration, and learning from the successes and failures of others.

Don't miss this insightful conversation on the future of cannabis and technology, and how these two worlds are coming together to create a more efficient and innovative industry.
 
Find out more about CannaSpyglass at:

In this eye-opening episode of Kaya Cast, we're joined by Margit Whitlock, Principal / Creative Director at ACI Architectural Concepts Inc, as we dive deep into the importance of design, branding, and lighting in your cannabis facility to not only attract new customers, but keep them coming back for more! 

Discover the crucial role your reputation plays in creating a loyal customer base and referral business, and learn how to navigate the challenges of permits and property rental while setting up your cannabis facility. Margit shares her expert advice on understanding your brand's vibe and aligning it with your facility's design, as well as the significance of having a happy, empowered staff for growing your business and keeping customers satisfied. Don't miss out on these invaluable insights from an industry leader - tune in now!
 
Margit Whitlock is an AIA licensed architect and the CEO of 4Designs, an interior design and architecture firm specializing in cannabis-related projects. With over 25 years of experience in the industry, Margit has been at the forefront of designing and building dispensaries, grow rooms, and extraction labs. 

As an expert in the cannabis industry, she has been featured in numerous podcasts and publications to discuss her work, and to offer solutions to the industry’s unique challenges. Margit is passionate about creating safe and responsible spaces for cannabis businesses to thrive. She has a unique insight into the industry, and is a great resource for anyone interested in breaking into the cannabis business.
 
Find out more about ACI Architectural Concepts Inc at:

In this episode of Kaya Cast, we dive into the complexities of taxes and finances in the cannabis industry with Zach Gordon, VP of Accounting at Propeller Industries. Zach shares insights on the importance of understanding tax codes like 280e, maintaining proper cash reserves, and keeping up with ever-changing state regulations. 

We also discuss the potential of blockchain technology for compliance and reporting, the challenges and opportunities in New York's cannabis market, and the importance of cultivating a fun and growth-oriented company culture. Join us for this informative and entertaining conversation that covers all aspects of navigating the financial side of the cannabis business!
 
Zachary Gordon is a Certified Public Accountant (CPA) with over fourteen years of professional experience in financial statement compilations, reviews, and audits, technology and financial framework implementations, and business advisory services. He has advised clients in various industries, including crypto, cannabis, real estate, healthcare, nonprofit, fintech, media, and consumer goods. Currently, he serves as VP-Accounting for a portfolio of Propeller clients.

Before joining Propeller, Zach held leadership positions in public accounting firms and startups, where he worked as a Controller, Auditor, and Director of Finance & Operations. He was also a founding member and managing partner of a cannabis-focused technology incubator and investment group based in New York.
 
Find out more about Propellor Industries at:

In this episode of Kaya Cast, we dive deep into the importance of authenticity, community, and representation in the cannabis industry. 

Susie Placencia who is the Brand Partner for Humo, shares her journey of self-discovery and the magic that happened when she embraced her true identity as a Latina, a corporate person, and a cannabis user. She shares insights into how focusing on serving the community and staying true to one's passions can lead to success and positive change in the industry.

As a Latina-led brand, Humo is on a mission to repair the harm done by the war on drugs to black and brown communities. Susie emphasizes the power of supporting diverse and women-owned brands and how doing so can send a message to investors about the importance of diversity in the industry. So sit back, light up, and join us for this powerful conversation on the Kaya Cast.
 
Susie Plascencia is the Brand Partner at Humo Cannabis where she oversees brand development, social media, marketing, and sales. A Latina entrepreneur, storyteller  and cannabis advocate, Susie leads the pioneering, Mexican-American owned craft cannabis company’s commitment to providing meaningful representation in an industry that has caused disproportionate harm to Latino communities. In 2020, Merry Jane Media named Susie a top “cannabis power player.” In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry. 

Susie is especially passionate about Latina representation in the cannabis industry. She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations. Susie is also co-founder of MOTA Glass, a leading brand of US-made functional glass.

Find out more about Humo at:

In this episode of Kaya Cast Podcast, host Tom Mulhern interviews Abigail Davidson, CEO and founder of Old Woods Business Services. 

Abigail shares her expertise in helping cannabis businesses during their incubation period, setting them up for success through tools and procedures. They also discuss the importance of planning for tax bills, setting up proper systems, and delegating tasks to qualified individuals. 

Abigail emphasizes the importance of tax planning and finding an aligned CPA, as well as the importance of staying in the lane that you love and delegating out the rest. Learn about Old Woods Business Services, their management bootcamp, and Abigail's passion for business incubation.
 
Abigail Davidson is the owner and founder of Old Woods Business Services, a bookkeeping and management consulting business specializing in up and coming industries, based out of Albany, Maine. Old Woods brings their unique personality to their clients and their businesses. With the goal of being transparent with their clients, and make sure they have the highest level of satisfaction possible.
 
Find out more about Old Woods Business Services at:

Tune into my conversation with Ed Keating, host of the Canna Curio podcast and a co-founder of Cannabiz Media. Cannabiz Media is the leading provider of go-to-market solutions for the cannabis and hemp industry. 

In this podcast, we explore the complexities of the cannabis industry, from the regulations to the technology used to track the inventory and licenses. 

We'll also look into the data available to help dispensary owners make informed decisions about inventory, look at the opportunities and challenges facing in the industry, and how to stay compliant while being profitable. Tune in to understand how to make the most of your resources in the cannabis industry.
 
Ed Keating is a co-founder of Cannabiz Media and oversees the company’s data research and government relations efforts. He has spent his career working with and advising information companies in the compliance space. Ed has managed product, marketing, and sales while overseeing complex multijurisdictional product lines in the securities, corporate, UCC, safety, environmental, and human resource markets.

At Cannabiz Media, Ed enjoys the challenge of working with regulators across the globe as he and his team gather corporate, financial, and license information to track the people, products, and businesses in the cannabis economy.

Ed graduated from Hamilton College and received his MBA from the Kellogg School at Northwestern University.
 
Find out more about Cannabiz Media at:

On this episode of the podcast we speak with Katelyn Coseky who is a former bud tender turned Director Of Business Development at Point Seven Group. 

Together, we explore the importance of investing in bud tenders and how it can improve business success. We'll discuss the need for educating bud tenders, providing further education opportunities and offering competitive salaries or hourly rates. 

We'll also look at technical writing and storytelling skills needed for cannabis applications. We discuss the importance of networking and community engagement when launching your new dispensary. And why you need to focus on compliance, inventory tracking, and creating a family atmosphere in your dispensary. 

Tune in to hear tips and tricks on how to improve retention and stand out from competitors.
 
For the six years prior to joining Point Seven Group, Katelyn rose quickly into a leadership position for a large vertical operation in Colorado. where she supervised eight dispensary locations and served as the Metrc and compliance director for a 40,000 sq. ft. site with over 9,000 plants. Her role included oversight of all compliance requirements for the company’s five cultivation licenses. 

Katelyn supports Point7’s clients as a senior operations consultant, sharing her extensive experience in dispensary and cultivation operations including compliance, financial reporting, inventory management, staffing, training, SOP development, and seed-to-sale tracking.
 
Find out more about Point Seven Group at:

 
To enter the Kaya Push 420 Giveaway head over tokayapush.com/420giveaway  and enter the secret code:KayaCast420for extra chances to win. 

Join our hosts Maria McCliggott and Tom Mulhern for the Kaya Cast 420 Podcast, where we'll talk about the best ways to maximize your sales during the biggest holiday of the year for dispensaries.

We'll talk about how to train your bud tenders, how to promote your sales and giveaways, and how to capture customer data. Plus, you'll find out how to enter our 420 giveaway.

To enter the Kaya Push 420 Giveaway head over to kayapush.com/420giveaway  and enter the secret code: KayaCast420 for extra chances to win. 
 
Find out more about KayaPush at:

 
#420Giveaway #KayaCast420 #MaximizeYourSales #TrainBudtenders #420Promotion #420Giveaway #CaptureCustomerData #KayaPush420 #KayaPush #420

Join us for a conversation with Joe Zahaitis, CEO of Bankcard International Group, as we dive deep into the cannabis industry, exploring the issues and challenges dispensaries face when it comes to banking and cash flow. 

We discuss the respect that dispensaries deserve as legitimate businesses, the impact they have on their communities, and the importance of questioning vendors. Joe's advice is that is always important to have options when it comes to your vendors. 

We also look at the payment landscape, ways to mitigate cash flow, and the backend reporting process. Join us as we discuss the current state of the cannabis industry, and what the future may hold for cannabis financing.
 
Joe Zahaitis is a relationship-focused, service-oriented entrepreneur, sales leader, speaker, consultant, radio broadcaster, woodworker, and trusted advisor to retail merchants and canna-business owners. 

Through an immersive study of the credit card processing business and a laser focus on customer service, Joe has achieved a stellar reputation within the payment arena and earned his company, BANKCARD INTERNATIONAL GROUP, a top industry standing. 
 
Find out more about Bankcard International Group at:

In this interview from MjBizCon '22, I sit down the Jim Makoso, CEO of Flowe Technology, to explore the potential of the cannabis industry, even though it is still in its infancy. Building on Jim's experience as a cannabis enthusiast and entrepreneur, we chat about his background, his experience with the industry, and how to succeed in business. 

We'll also discuss the regulatory framework for cannabis and the potential impact of changes in federal legislation. Finally, we'll explore the potential of reparative justice in the cannabis industry, and how to make sure that small businesses are not negatively impacted in the process. Join us to learn how to be practical about business in the cannabis industry.
 
Jim Makoso has spent the last eight years as an active executive in the cannabis industry.  He is the CEO of Flowe Technology, and Managing Director of Lucid Brands, a state licensed cannabis processing company. 

Jim is also the Director of Northwest Labs, a Washington State approved licensed cannabis research organization. All of Jims corporate ventures focus on the science and technology associated with processing cannabis into cannabinoid infused derivative products. 

Jim serves as the co-chair of the Social Equity in Cannabis Task Force, a workgroup formed under the Governor’s Interagency Council on Health Disparities.  Jim believes in participating in thought leadership as a function of his development as a professional in the cannabis industry. 
 
Find out more about Flowe Technology at:

Join us on the Kaya Cast Podcast for a discussion with Zane Witzel, the founder of Cannador, about his journey of creating a cannabis humidor. We also cover the basics of cannabis storage, humidity levels and terpene profiles to keep your weed as fresh as can be. 
 
Together, we'll explore what it takes to grow a successful cannabis business and why you need to put blinders on and focus on pursuing your passions in business. Zane has built a successful internationally focused cannabis company, with products featured in top retail locations including Bloomingdales. 
 
Entrepreneur and cannabis enthusiast Zane Witzel founded Cannador in 2014 to help keep cannabis fresh and organized. He acquired US Patent Nos. 7,892,327 and 8,211,209, formerly owned by a cigar accessories company to regulate humidity in humidors and then rebranded to VaporBeads in order to serve both the cannabis and tobacco industry. 

Today, Cannador products can be seen on shelves from small boutiques to major retailers like Bloomingdales. He received his bachelor's from Pepperdine University in 2009, and MBA from the Drucker School of Management in 2012, and currently resides in Savannah, GA. 
 
Find out more about Cannador at:

In this special bonus episode of the Kaya Cast Podcast I continue my conversation with Meilad Rafiei as he unpacks the full application process for dispensaries from start to finish. 

We discuss the process of creating a business in a new community, including the importance of gaining insight into the community.  We also discuss how to write an effective business plan and the importance of understanding the application material. 

Meilad also discusses the timeline of the process, common mistakes to avoid, and the final steps in gaining approval and opening the business.

Meilad Rafiei is the CEO of Cannabis Real Estate Consultants (CREC) and WeCann. He was born in Iran and immigrated to California as a refugee, later graduating with a business finance degree from California State University. 

Meilad started his career in commercial real estate and went on to co-found Quest Preservation, a construction company that grew to a national level. He later got involved in the medical marijuana industry and served as President of a partnership group that managed a dispensary. He then went on to co-found WeCann, which provides support for cannabis business licensing and compliance management. 

Meilad has submitted around 150 cannabis business licensing applications, brokered over $150 million in commercial real estate, and is leading CREC and WeCann in a nationwide expansion.
 
Find out more about WeCann at:

Every business needs insurance, but cannabis business insurance can be really confusing. That's why Fady Kamel is on the Kaya Cast to share his insights into cannabis business insurance. 

Our interview explores the cannabis industry in North America, focusing on the risks associated with a new business in such a rapidly changing space. 

We cover topics such as the physical property, liability, break-ins, business interruption, stock and inventory, and branding. It also highlights the difference between the US and Canada in terms of regulations and insurance. 

Finally, it looks at the future of the cannabis industry, both in North America and worldwide.
 
Fady Kamel is a Certified Insurance Professional (CIP) and Certified Risk Manager (CRM) with over 20 years of experience in the insurance industry. He has held a variety of senior roles in both underwriting and financial services, and is an expert in risk management and insurance products. 

He is passionate about helping people understand how to manage their risk and how to protect their assets. At All-Risks Insurance Brokers Limited- Erin Mills they work with multiple Insurance companies to find their customers the best coverages and price for all you Insurance needs. 
 
Find out more about All-Risks Insurance Brokers Limited- Erin Mills at:

Charles McElroy is the founder of GoldLeaf, an educational design company, making elegant and functional print items for the cannabis industry. Charles builds on his experience of engineering, fashion, design, music production, and cannabis to create a unique company, aimed at educating and empowering the cannabis community through design.

In our conversation we explore ways to compete in the cannabis industry and strategies for building a strong web presence that brings in new customers. Charles shares the secrets of SEO including creating a fast and ADA-compliant website as well as creating experiences to keep customers engaged. 

We also discuss the impact of federal descheduling of cannabis and Goldleaf's design centric approach to education of cannabis customers and budtenders.

Charles McElroy is the founder of Goldleaf, an educational printing company focusing on botanical science. They create functional and unique printed items for the cannabis and coffee communities. Goldleaf's mission is to make the science behind the plant more approachable and beautifully accessible through design. 

A former volunteer with Marijuana Policy Project, a history supporting veterans' education and access to medical marijuana, and several years studying permaculture and organic farming in Ohio and Colorado, McElroy created Goldleaf to benefit the evolving recreational and medical cannabis communities. Goldleaf products are available worldwide and the company also provides custom design services, now adorning select dispensaries and white-label products across the U.S. and Canada. 

Formerly COO at Noble Denim & Victor Athletics, a sustainable and ethical clothing manufacturer, McElroy holds a B.S. in Engineering Technology and Management from Ohio University.
 
Find out more about Goldleaf at:

#GoldLeaf #CannabisDesign #CannabisIndustry #CannabisEducation #CannabisCommunity #Design #MusicProduction #ADAcompliant #CannabisDescheduling #CannabisCustomers #Budtenders #SEO #CompetingInCannabis #WebPresence #EngagingCustomers

Some of the best business ideas come when we take the time to reflect on innovative ways to think outside the box. The best place to reflect is sitting on a beach in Florida, with a cold drink in your hand, watching the ocean waves.  That's exactly where Alex Boone was inspired to start Botani, a premium hemp paper company for cannabis products. 

From there, the idea developed and Alex has now created a company that works with cannabis producers to create premium cannabis products that are sustainable and consistent every time. Botani provides all natural hemp rolling papers and booklets, and they have invested in new equipment to reduce energy and water consumption. 

We also discuss brand integrity and how brands should ensure that products that are labeled as natural are actually natural.
 
Alex Boone is managing director of Botani, maker of premium botanical and hemp paper products for cannabis use. Botani, is an offshoot of the SWM Group of Mativ Inc. (formerly SWM international), where Alex is also VP/GM alternative markets.

With nearly 20 years of experience within SWM, Alex has led sales, marketing and product development teams for North American and international markets. In 2018, Alex was a part of SWM's entrance into the cannabis and hemp markets. Alex received his bachelor of arts in management from Gettysburg College.
 
Find out more about Botani at:

#BusinessIdeas #Innovation #ThinkOutsideTheBox #Reflect #FloridaBeach #AlexBoone #Botani #PremiumHempPaper #CannabisProducts #Sustainable #NaturalHemp #BrandIntegrity #NaturalProducts

With over 150+ cannabis applications submitted and win rate of 87%, Meilad Rafiei is a trusted cannabis licensing and business consultant. 

In our interview Meilad discusses the challenges and pitfalls of starting a cannabis operation. He talks about the importance of marketing, location, and funding in building a successful cannabis business. 

He also emphasizes the significance of hiring trusted consultants to navigate the complicated regulatory landscape and avoid common mistakes. 

The interview also covers tips for selecting a suitable market, the impact of overregulation on the cash flow of operators, and the benefits of being the first player in a new market.
 
Meilad Rafiei is the CEO of Cannabis Real Estate Consultants (CREC) and WeCann. He was born in Iran and immigrated to California as a refugee, later graduating with a business finance degree from California State University. 

Meilad started his career in commercial real estate and went on to co-found Quest Preservation, a construction company that grew to a national level. He later got involved in the medical marijuana industry and served as President of a partnership group that managed a dispensary. He then went on to co-found WeCann, which provides support for cannabis business licensing and compliance management. 

Meilad has submitted around 150 cannabis business licensing applications, brokered over $150 million in commercial real estate, and is leading CREC and WeCann in a nationwide expansion.
 
Find out more about WeCann at:

 
#CannabisConsulting
#CannabisApplications
#CannabisLicensing
#CannabisBusiness
#CannabisOperations
#CannabisMarketing
#CannabisLocation
#CannabisFunding
#CannabisRegulatoryLandscape
#CannabisTips
#CannabisMarket
#CannabisCashFlow
#CannabisFirstPlayer

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As a pharmacist-turned-dispensary-owner Monica Werkheiser has a unique perspective as she navigates the ever changing cannabis industry. From talking to patients about specific needs and learning more about the plant, to understanding the legalities and nuances of the business. She shares her experiences, successes, and struggles of starting and running a dispensary in New Jersey.

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We also talk about how to use cannabis as a treatment for different illnesses and how to effectively dose cannabis for patients for a variety of health concerns. We also discuss the importance of providing access and re-entry points for those who are new to cannabis or coming back after a long hiatus. 

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Monica Werkheiser is a former pharmacy manager who also managed a line of medical cannabis dispensaries in Pennsylvania before being awarded a recreational license in New Jersey, where she is readying here shop, Canna Remedies, for open in Fall 2023. 

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Find out more about Canna Remedies at:

In this episode, I interview Buck Dutton, VP of Marketing at Native Roots about the importance of building a brand in the cannabis industry, and how to create an effective customer journey in the process. 

Buck Dutton, a former Procter & Gamble executive, talks about the unique regulations of the cannabis industry, building a brand that reflect the lifestyle in your community and how to stand out in a competitive market. 

We also discuss the importance of bud tender education, collaborations and promotions, and how to create an effective customer experience which keeps the promise of a consistent experience every time.

- 
 
As Vice President of Marketing for Native Roots Cannabis Co., Buck Dutton develops, implements and oversees all marketing and media strategy, customer research, event sponsorships and internal branding for Colorado’s leading independent network of cannabis dispensaries. Among other things, Dutton develops long-range and seasonal omni-channel marketing strategies across all product lines and retail brands, and ensures all visual representations of Native Roots align with company values and purpose. 

Dutton brings years of high-level corporate marketing experience to Native Roots, including leadership roles within a global Fortune 50 consumer products goods corporation. His specialties include crafting scalable strategies and processes to drive growth; centering brands on the consumer experience; prioritizing creative product innovation and launches; promotion strategy and pricing; visual merchandising; strategic planning; CRM and social media strategy; data analysis; sales management; and agency management.
 
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#CannabisIndustry #BrandBuilding #NativeRoots #CustomerExperience #BudTenderEducation #Collaborations #Promotions #CannabisRegulations #Lifestyle #Community #CompetitiveMarketing #BuckDutton #ConsistentExperience

On this episode of the Kaya Cast Podcast, Tom Mulhern interviews Kelly Flores, the Chief Operating Officer of Wana Brands. Kelly brings her expertise in consumer goods and cannabis industry knowledge to the table to discuss the future of edibles and how brands can survive.

Tune in to hear Tom and Kelly's conversation about how the cannabis industry is rapidly expanding and how smaller brands can take a bit out of the ever growing Cannabis Industry.  

Find out more about Wana Brands at: