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Marketing Matters

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Marketing Matters with Rich Harshaw is a Marketing podcast for Professional Home Remodelers

43 - Frequency & Consistency In Marketing: The Wall Drug Story

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43 - Frequency & Consistency In Marketing: The Wall Drug Story
In today’s episode, Level 10 Contractor CEO Rich Harshaw tells a story about a marketing masterpiece he discovered years ago on a family road trip, literally in the middle of nowhere: Wall Drug.
Besides enticing travelers with an 80-foot tall dinosaurs and 5-cent cups of coffee, this truck-stop-turned-tourist-trap dug deep into their marketing bag and posted 150+ billboards stretching out for dozens of miles along the freeway.
The results are staggering, and the principles—frequency and consistency—are worth analyzing. Join Rich as he shows you how you can “Wall Drug” your audience, too!
Tue, 23 Jan 2024 - 19min
42 - Now Is The Time To Invest In Your Marketing
Rich Harshaw from Level 10 Contractor walks you through finding your most important number - to help you invest in your marketing for 2024.
Tue, 09 Jan 2024 - 18min
41 - It’s Time To Start Working Hard For Your Leads
Rich Harshaw from Level 10 Contractor shares about a conversation with a client who is working much harder for their leads in 2023. So should you.
Tue, 31 Oct 2023 - 26min
40 - Brad Yoho: 4 Things Everyone Gets Wrong About DISC Profiling
Rich Harshaw chats with Brad Yoho from Yoho Associates about the DISC profile in your business.
Tue, 17 Oct 2023 - 46min
39 - 10 Tech Stack Solutions You Need NOW! (With Briana Heatherington)
Rich talks with Briana Hetherington from AltruisticAdvisory.com about your tech stack!
Briana on Linkedin
Email Briana at AltruisticAdvisory.com
Tue, 03 Oct 2023 - 51min
38 - How To Squeeze 20% More Sales Out of Your Existing Leads
Rich Harshaw from Level 10 Contractor talks about getting more sales from the leads you already have!
Tue, 19 Sep 2023 - 1h 01min
37 - How To Project Credibility For Both Yourself and Your Business
Rich Harshaw from Level 10 Contractor gives you 5 ways to project credibility to your prospects, including writing a book, podcasting - and 3 more!
Tue, 05 Sep 2023 - 37min
36 - Lessons From Tesla: Innovating Your Remodeling Company
Rich Talks about the Innovation of Tesla - and how to innovate your own Remodeling Company
Tue, 22 Aug 2023 - 38min
35 - The Marketing Equation: Interrupt, Engage, Educate, Offer
Rich Harshaw from Level 10 Contractor talks about the Marketing Equation - how to encorporate it into your advertising
Tue, 08 Aug 2023 - 37min
34 - Story Selling: What It Is & How To Do It
On this Episode of Marketing Matters, Rich Harshaw explains how you can tell your businesses story - and use it in your marketing!
Tue, 25 Jul 2023 - 35min
33 - How To Get Repeat & Referral Business To 50%, At Scale
Rich coaches you on how to get more referrals for your business
Tue, 11 Jul 2023 - 21min
32 - Tony Hoty – Fill The Plane: Hidden Opportunities Lurking In Your Call Center
Rich Harshaw talks with Tony Hoty of Window and Bath Depot of Cleveland, and Tony Hoty Training and Consulting
Tue, 06 Jun 2023 - 37min
31 - Why SEO Never Works – 5 Biggest Mistakes & How To Avoid Them
Rich Harshaw from Level 10 Contractor Gives you five ways to Make sure your SEO actually works on your website
Tue, 23 May 2023 - 30min
30 - It’s Time To Talk About OTT (Streaming TV Ads)
Rich Harshaw from Level 10 Contractor Talks about the Benefits and Drawbacks of Buying OTT (streaming TV Ads) in your marketing
Tue, 09 May 2023 - 28min
29 - How To Use Financing As A Marketing Weapon
Rich talks about Using Financing in your marketing - using it early and using it right.
Tue, 25 Apr 2023 - 13min
28 - Dawn Dewey - Testing, Investing, & Resting
Rich Harshaw Talks with Dawn Dewey from DreamStyle Remodeling!
Tue, 11 Apr 2023 - 43min
27 - How To Create Compelling Blogs That Impress Both Google and Prospects
Today Rich Talks about Writing Blog Posts on your website that excite Google AND Humans!
Tue, 28 Mar 2023 - 38min
26 - Nick Hutcherson – How Earning An MBA During The Pandemic Helped My Business
Rich Talks with Nick Hutcherson from Hutcherson Construction about Getting an MBA - and what differences that has made in their business.
Tue, 14 Mar 2023 - 48min
25 - Direct Mail: Believe It Or Not, It’s Still Worthwhile
Rich Harshaw goes over 5 Different ways you can use Direct Mail to keep in contact with your customers and prospects.
Tue, 28 Feb 2023 - 30min
24 - Five Digital Marketing Tools You Should Be Using Right Now
Rich Harshaw from Level 10 Contractor Gives you 5 digital tools you need in your business right now.
Tue, 14 Feb 2023 - 25min
23 - Guerilla Marketing: High-Impact, Low-Budget Marketing Tactics
Rich Harshaw from Level 10 Contractor shares guerilla marketing tactics for when you want to spend more brain power and not as much cash for your advertising.
Tue, 31 Jan 2023 - 42min
22 - Chase Shugarman – From Zero to $14M in 3 Years
On this Marketing Matters Episode, Rich talks with Chase Shugarman from Shugarman's Bath in San Diego California.
Tue, 17 Jan 2023 - 42min
21 - How To Execute A Brand Ambassador Program
Rich Harshaw from Level 10 Contractor talks about how to implement a Brand Ambassador Program to increase your business in 2023!
Tue, 03 Jan 2023 - 39min
20 - Get More Referrals In 2023
On this Episode of Marketing Matters, Rich Harshaw, from Level 10 Contractor, gives you real world advice on getting better referrals for your business.
Tue, 06 Dec 2022 - 11min
19 - Intro To Branding, Part 3: Tactical Strategies For Brand Building
Rich Harshaw, from Level 10 Contractor, wraps up his 3 part series on Branding - and how to build your companies brand with Television and Radio.
Tue, 15 Nov 2022 - 40min
18 - Branding For Remodelers, Part 2 of 3: Finding Your Brand Story
Rich Harshaw from Level 10 Contractor, continues this series on Building your Brand as a contractor...How do you create and share your Brand Story?
RESOURCES:
The 5 Pillars of Identity
Identity Points for Contractors
Tue, 01 Nov 2022 - 43min
17 - Branding For Remodelers, Part 1 of 3: Why Branding Matters
Rich Harshaw from Level 10 Contractor shares in this episode why branding matters to your company.
Tue, 18 Oct 2022 - 31min
16 - Patrick Fingles Interview: Why Brands Matters, And How To Build Yours
Rich Harshaw chats with Patrick Fingles of Nu Look Home Designs about going beyond canvasing and building your brand in the marketplace.

Tue, 04 Oct 2022 - 54min
15 - Holiday Marketing Ideas
On this episode of the Marketing Matters for Remodeling Pros Podcast, Rich Harshaw talks The Holidays... how do you keep crews busy through the 'traditionally slow' winter months?

Check out our NEW Podcast Highlighting Qualified Remodeler Magazine's Top 500 Remodelers! Click here to listen!
Tue, 20 Sep 2022 - 24min
14 - How To Integrate Text Messaging Into Your Marketing
Rich Harshaw Talks with Jason Dolan from Hatch - the Text messaging Solution to keep you in contact with your prospects and clients!
Tue, 06 Sep 2022 - 52min
13 - Home Show Strategies: Double Your Leads This Fall
On this episode of the Marketing Matters for Remodeling Pros Podcast, Rich Harshaw talks about how to make the most out of your Homeshow experience this fall!
Tue, 23 Aug 2022 - 46min
12 - 9 Pieces of Marketing Advice For Remodelers Under $1M
On This Episode of 'Marketing Matters', Rich goes over 9 tips for Remodelers who are just starting out in their business.
Tue, 09 Aug 2022 - 33min
11 - Brian Elias Interview: Stop Working, Start Thinking!
Rich Harshaw Interview Brian Elias formerly of 1-800-Hansons, currently with Refloor, about Marketing, Leads and much more.
Tue, 26 Jul 2022 - 49min
10 - Comprehensive Marketing Strategy
Rich gives you a comprehensive marketing plan for your business!
Tue, 12 Jul 2022 - 45min
9 - Generating Organic Leads from Social Media
On This Marketing Matters Episode, Rich Harshaw talks about using Social Media (like Facebook) to grow your customer list.
Tue, 28 Jun 2022 - 30min
8 - Know Your Numbers, Create Accountability – Briana Heatherington – Bathroom Pros New Jersey
On this episode of Marketing Matters, Rich Harshaw interviews Briana Heatherington from Bathroom Pros New Jersey!
Tue, 14 Jun 2022 - 35min
7 - Facebook Advertising
Today, Rich Harshaw talks about why Facebook is a great investment of your marketing dollars!
Tue, 31 May 2022 - 33min
6 - Winning The SEO War Once And For All
Rich Harshaw Talks about Winning the SEO battle with your companies Website!
Tue, 17 May 2022 - 42min
5 - Building A Website With Beauty And Great Bones
Rich talks about the importance of your website - and gives several suggestions you can make to improve it!
Tue, 03 May 2022 - 39min
4 - 004: The Trust Pyramid
Rich shares about how to build trust with your potential clients - so you don't have to hard sell them while meeting in their home.
Resources:
Check out the TRUST PYRAMID here
Tue, 19 Apr 2022 - 30min
3 - Bet On Yourself, Give Back: John Bartrom - Jericho Home Improvements
Rich Harshaw interviews John Bartrom the CEO and Founder of Jericho Home Improvements in Kansas City, Mo.
Tue, 05 Apr 2022 - 58min
2 - Identity: Separating Your Business From The Crowd
On this Episode of Marketing Matters, Rich Harshaw covers your IDENTITY!
What's Identity? It's Who you are, How you're different, Why people should work with you and what they should expect from your remodeling business when they do.
Tue, 22 Mar 2022 - 43min
1 - The Marketing Mindset
Welcome to Qualified Remodeler magazine's Marketing Matters podcast presented by Rich Harshaw.
Episode No. 1 - The Marketing Mindset!
Tue, 08 Mar 2022 - 35min

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