Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking.

Please check out more of Jaime: https://www.instagram.com/jaim91?igsh=MWVxYWpxdHM2N2R6eg==

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Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about:

-How RP succeeded when it let Dr. Mike Israetel be his authentic self

-How to navigate conflict with people online

-The role luck plays in success

-Dealing with rough patches

-Getting comfortable with self promotion

-and more

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Mark Young has been long overdue for an appearance. Mark made a surprise appearance at my 2023 conference after a major health scare and painstaking road to recovery. Follow the tale Mark shares with Mark's trademark humour.

Mark also shares his experience and wisdom from a lengthy career that predates the rise of social media. He shares how affiliate networks and blogs worked, and lessons that endure.

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Dr Natasha Barnes joins to talk about:

- her work coaching climbing athletes

- important concepts in strength training that coaches should focus on,

- How she runs her online programs and lessons for coaches in developing their own

- Navigating fear of injuries with clients

-Boundaries vs responsiveness

-and much more

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Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more.

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Take a lesson from Tasha Whelan's kind, generous, and abundant mindset. Tasha is the consummate cheerleader for friends and peers all while working tirelessly to be successful leader, coach, and educator. Notice how Tasha tries to flip the questions and attention back on me during this fun discussion. We discuss where this comes from, the importance of communication skills, and other notes on continuing education.

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Sean Madden joins on a special episode, lifetime #300. Going forward I will officially count all 300, including the original 150 with my good friend Dean Guedo as cohost. Sean talks about:

- the growing popularity of MMA within fitness and in general

-important training considerations for MMA

-coaching a celebrity(someone I personally am a big fan of) listen in to find out who

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Paul Revelia joins to talk about the impact of having like minded peers, role models, and kindred spirits close to him throughout his career. We talk about how Paul went from a 1 man show into hiring a team and what it's allowed him to do with his career.

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Today I’m joined by Shaina Garcia, an IFBB Pro competitor and coach based in Perth Australia 

Today you’re going to get:

-The value of an IFBB pro card and if it’s enough to set you up as a coach

-Why dedication and care for your clients works

-Importance of relatability as a coach

-Dealing with the pressure to maintain a certain look while balancing physical and mental health

-How to encourage a winning mindset with clients 

-and more

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear:

Whether YouTube subscribers or instagram followers are more valuable How to leverage Youtube following How media growth has changed Tom’s career and life A breakdown of some important mobility concepts including the difference between active and passive mobility  How to intelligently program variety The value of getting published on a notable publication vs building your own library of resources. And more  --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

My friend and prolific public speaker Nicke Lambe returns to talk all things public speaking. We've seen a rise in interest among coaches to speak at events, share their experience and knowledge, and educate within the industry. Nick has worked on ways to teach thee skills to more coaches and presents a lot of insight you can act on right now and further resources to follow up with.

We also tease why you should join us at his event Raise the Bar in Dallas in late February.

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Back from a short and unplanned hiatus, today Steve Kamb founder of the successful brand Nerd Fitness and author of Level Up Your Life joins to talk about how his brand niche found him. Steve shares a lot of ways his coaching philosophies evolved with a humble and engaging attitude. Steve shares how he's deeply focused on fostering intrinsic vs extrinsic goals. He also shares his nuanced throughs on augmented reality(think Pokemon Go) and gamification in fitness.

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Eric Wong Kai Pun, the Director of Personal Training at Goodlife - one of the biggest gym companies in the entire world, joins to chat about whether trainers should still work within a commercial gym setting. We talk about the pros and cons, the valuable skills you can learn, and the difference in starting a career now in fitness vs 10-20 years ago before social media played a role. We discuss the tradeoffs between support and stability and the work needed to work on your own and build a brand. We also talk about some red flags to watch for within any work space that should have you consider moving where you work.

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Dr Sam Spinelli returns as part of a series featuring the presenters at my Oct 13-14 event in Edmonton, The Evolve Strength - Business and Coaching Conference.

Sam shares what attendees can expect and his approach to both rehab and performance as different places on a spectrum of training stimulus, load, and intensity.

We also talk in depth about the value of Sam's brand and media, and what he looks for in credible resources in the strength and rehab space.

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Logan Dubé returns in a candid discussion about challenging tour belief structures as a fitness professional. Logan shares the value of spending time in a traditional commercial gym model, but the importance of being able to break out of rigid thinking from this system. Logan also explains the early career focus on boundaries and how these can inadvertently become career roadblocks. We challenge the rush to get off the gym floor and the value of a strong in person coaching business during tough economic times. Logan will also be one of the speakers at my Oct 13-14 event in Edmonton, Alberta, The Evolve Strength - Business and Coaching Conference and we discuss why you should join us. Message me for more info.

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My friend Paulie Campbell shares wisdom and experience from his lengthy career on how his business has shifted with different seasons of his career. Paulie shares why he sees connection with others in the industry as valuable to his own career development.

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Funk Roberts brings his big energy from years of success on YouTube to this episode so share his experience building a strong audience and a massively successful business. Funk shares mistakes along the way but getting right with his brand by doubling down on the brotherhood and community of his clientele .

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Fitness entrepreneur Dan Go shares a masterclass in his philosophy and tactics on building his brand, his following across several social media platforms, and direction people to his newsletter. Dan shares his focus on large scale impact to help more people and the limiting beliefs that hold most people back, including himself in the past. We also give a class in how and why to increase your rates. This episode is a goldmine of ideas for coaches.

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Dr. Joey Munoz joins today to talk about navigating the polarizing and volatile battleground of online nutrition. Joey shares how he manages online bullies while not paying attention to what others are doing, and being focused on serving people with good information.

Joey also shares a number of seemingly evidence based ideas and misconceptions popular within our industry.

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Kyle Dobbs, founder of Compound Performance, joins to share why he works within both coaching of clients and education for coaches. Kyle dives into a lot of valuable and actionable tactics and minutes about your fitness career. There are a lot of great takeaways you'll use right away to pave a path to future success.

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Strong Magazine and Team Strong Girls owner Jennifer Van Barneveld is today's guest and Jennifer shares her mission in supporting women to "take up space", to "find their strong", and levelling up physically while celebrating the accomplishment. Jennifer shares how she build Team Strong Girls, and the process finding great coaches to build around. Jennifer also shares wisdom for coaches who want to write and get published and featured in publications like Strong.

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Aram Grigorian appears and shares his philosophies around serving others, being responsive and supportive, and of being transparent. Aram shares how his career has grown by being humble and helping others. We talk about how he put together his successful event The Real Coaches Summit and what he has planned for the next one March 11th and 12th in Vegas.

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My good friend Lee Boyce returns to talk about how to stay in fitness as a long term career on the gym floor coaching clients. We often see trainers leave for "real jobs", gravitate online, or think there are greater financial rewards in "business coaching", but Lee shares why he feels being an in person coach is a legitimate and viable long term career path. Lee also shares his thoughts on the risk of AI replacing the human coaches in person.

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Generation Iron co-founder Edwin Mejia Jr. appears to talk about the legacy of media built by GI. Edwin shares his thoughts on how important it is for coaches to embrace video based media, and why genuine storytelling matters. We discuss the importance of attention as a scare resource now and in the future. Edwin also shares how he feels Generation Iron can help coaches in their careers with his brand's resources.

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Welcome to the newest episode with Eric Bach. Enjoy this discussion including what Eric means by meeting people where they're at. We explore the value of Eric's legacy as a long time T-Nation writer and how Eric is pivoting his media to shifting trends in media consumption. Eric explains the philosophy and tactics behind scaling your ability to produce and repurpose content. We dive into why it's still valuable to develop writing skill. We also explore why Eric's media and marketing is comfortable speaking about the desire to look good naked, and we push back at some of the industry that polices such messaging.

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Fitness Director of Men's Health, Ebenezer(Eb) Samuel appears to share how he navigated media creation and the invincible fitness professional identity while recovering from an injury. We dive into why "No one cares about your story" when you're looking to write for fitness publications and get featured on fitness media, and how to instead earn opportunities through "being of service". Eb shares the value of writing skill even with the present popularity of social media. We also dive into the nuanced intersection of the evidence based science of coaching merged with the art of coaching the individual.

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Michael Ranfone guests to share wisdom from 2 decades of coaching, gym ownership, and developing an online coaching business. Michael talks about getting the right clients to self select to your brand and business, by getting clear on building solutions for the person you want to serve. Michael shares his identity evolution from athlete to coach and from gym owner to something even more.

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Jason Phillips, founder of NCI and Coaching Con, makes his first appearance to shatter your limiting beliefs about the possible scale of your impact and the business you could create. Jason explains his goal to help 1 billion people and we challenge the attitudes and beliefs many fitness professionals hold. Jason shares why he believes specializing is the best path for impact. We deep dive into the value of being wired to give instead of take in your career interactions.

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IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explains how he sees every person as an opportunity for a positive interaction that benefits everyone. Ben also explains how he's learned to create boundaries to focus on learning and educating. We also explore some of the valuable info and the bioscience myths coming out of a career in competition, and how to approach learning something fro everyone.

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Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the parts of the work he liked and the parts he didn't, shifting his focus to doing more of what he liked.

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David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement.

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This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of our decision making. Kait explains her philosophy of investing in skill development as the best return on investment. This episode should make you think, challenge how you allocate your time in your career, and challenge you to ask better questions to create greater client impact.

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Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with a community of like minded and successful fitness professionals, and how this materialized. Marcus shares why he feels it's important to establish strong values early in your career so you can learn when to say yes or no to opportunities. He also shares how he's never worried about what other coaches are doing, he's focused on creating to help people.

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits.

Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a way that supports change.

Adam also answers why he's deliberately operated more behind the scenes rather than lean into aggressive forward facing brand development.

Enjoy this episode and check out Adam's new book out soon.

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems like an email list. Beth also highlights some of the more challenging sides to social media "success".

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IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how Santana flips conversation to make it about the other person, a demonstration of a rare but trainable skill that showcases why he's thrived serving others.

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Eve Guzman and I both spoke at The Real Coached Summit in Las Vegas in March. Eve was the speaker who brought the most attendees because she mobilized the women in her community and mentorship to show up. Everyone had an amazing time. Eve shares how she battled obesity from a young age, lost the weight, pivoted from a science career in a lab, took a leap of faith, and started coaching others through evidence based nutrition. She was so successful other women kept asking her to mentor them. Eve shares her career progression and how she's build such a strong community. Eve talks about leveraging the support from key people around her while learning to turn off the naysayers. We discuss the power of embracing hard truths instead of peddling comforting lies in the effort to help more people feel healthier and empowered.

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Mike Doehla returns to answer the theoretical question: what would you do if you didn't need the money? Mike lives this discussion having sold the company he founded, Stronger U, and we talk about what are the options and future directions for Mike to continue to do what he loves, helping people. We talk about pricing your services, the right to earn a good livelihood, how hard work and luck interplay for career success, and ask do we have an obligation to help every way possible. We also talk about the potential value in hosting a podcast and how to approach it.

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Nick Shaw, CEO and co-founder of Renaissance Periodization(RP) returns to share how 2 personal trainers became the architects of one of the most successful and respected coaching and educational businesses in the fitness industry. We share nuanced thoughts on training online early in your career, the challenge and sometimes discomfort of building a personal brand, and to underlie it all with a "be of service" mindset.

--- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care about getting to the crux of "your" problem." Stick around for the second half as Trevor gets into actionable take aways for how to help people with their lifestyle and nutrition, specifically his focus on helping people with skill acquisition and guiding people to "stop doing as much dumb stuff and start doing more smart stuff." Hope you enjoy Trevor's intellect and humour. 

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Dr. Christle Guevarra of Renaissance Periodization guests to deep dive into injury and recovery management for our clients. Christle emphasizes the importance of communication, keeping clients positive, and ultimately keeping them in the game. We talk about training strategies and if there's a practical limit to trying to progress while also trying to recover from injury. Christle shares why she pivoted into the fitness industry and the potential to scale her impact. 

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Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code on this program. 

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Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry. 

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Author Brad Stulberg joins the podcast to share wisdom from his book The Practice of Groundedness. Brad explains what he calls “heroic individualism” and where it can go wrong for fitness professionals in their careers. He explains the arrival fallacy and strategies for learning to enjoy what you’ve accomplished while balancing the goal of achievement. We also have a rare nuanced discussion about navigating some of the more polarizing elements of media and social media, and how you can stay focused on what really matters.

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Kelsey and Dennis Heenan make their long overdue first appearance to talk about how they built their massively successful online business and brand HIITBURN. Despite their success they’re quick to explain how much they tried along the way that didn’t work out. They share how important it is to build your email marketing, how they developed their social media, and how life has changed from their early careers. Kelsey and Dennis also share how close industry friends have played a key role in their own success. Find out why they say giving yourself "permission to try new things" is important. 

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Steve Krebs joins the podcast to talk about the importance of establishing your values and making decisions in alignment with those values. Steve explains what he means by “make the main thing the main thing, always.” We talk about the importance of the people closet to us in our ability to thrive in our careers.

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Jill Coleman returns to share wisdom, experience, and evolving attitudes as her career has grown and roles have shifted. Jill shares how she build her business to where she needed to embrace scaling her team and offerings. Jill highlights her willingness to invest in mentors, especially when it was financially challenging, and how it launched her forward professionally and financially. Jill shares her nuanced thoughts on what it means to scale your business. We also share why you should consider joining us at the fitness conference Raise The Bar February 24th-26th in Dallas where we are both speaking.

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Ali Gilbert makes her first ever appearance to talk about her work coaching men and their health. Ali shares a lot of information about why men's testosterone levels are declining and what coaches need to know to help their clients. Ali shares how her niche found her plus her thoughts on if and how you should develop a career nice. Ali also shares why she's leaned into building her own brand and why she's passionate about speaking and creating her own event. 

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Holly Baxter returns to talk about her career and life progression. Holly shares how her media has changed as her mindset and relationship with herself evolved. You see this evolution from someone who felt pressure to portray an almost superhuman physical aesthetic paired with entrepreneurial career success. Holly is now more open about the challenges and cost of such an effort and shows the difficult tradeoffs required to build her career. Holly also shares why she now utilizes a team of allied health care professionals with her clients, and her vision and effort to grow the ability to help more people through scaling her business delivery. Holly shares her interest in neuro-plasticity, AI, and psychology to create more effective systems to help people.

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Sprint coach and educator Derek Hansen joins to share a lot of knowledge about sprinting, sprinting mechanics, and create a bridge to coaches like myself who don't have much knowledge or exposure to sprinting. Derek shares the value in not only working with Olympic medalists and major pro sports teams, but also in working as an educator within the fitness industry. Derek shares the value and fulfillment from his fitness industry relationships. 

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Dr. Michael Mash guests to talk about his work with Barbell Rehab, offering educational resources to fitness professionals. We discuss educating coaches about how to deal with their clients experience with pain. Michael shares how to navigate language around pain, and offers nuance to the extreme trend to demonize barbells as tools in our world, all to get more people moving and strong. 

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My friend Ben Mudge is back to talk about how and why he's build his new business Be More HQ with his friend Josh Taylor. We talk about how Ben's Cystic Fibrosis affects his long game career decisions. We talk about his brand ambassadorship with Ghost and how to ethically navigate brand partnerships. Plus a lot of discussion about our shared belief in supporting others and Ben's long game career philosophy. We also talk about our shared love of "geek culture" and leaning into it as a fitness professional. Please don't miss this episode. 

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Dr. Nick Nwabueze joins to share his approach to getting his patients healthier and more active. Nick shares his philosophy of proactive health care in prescribing exercise before rushing to medications. Nick believes in practicing what he preaches as a devoted CrossFit practitioner but explains why he doesn't always point his patients to his preferred workout methodology. We also dive into navigating the extremes of tribal narratives around obesity and how to find effective messaging to help people. 

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Joel Jamieson returns and shares his humble beginnings. Joel shares how he was broke but put everything he had into education and developing relationships with mentors. We discuss all of the keys to a successful career before worrying about social media likes and followers, but we also discuss how we've each approached social media engagement, and the tactics and deliberate effort in building it. Joel shares details about a new nutrition and supplement project he's about to launch called Precision Metabolix. Hope you enjoy. 

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Don Saladino joins to reboot The Lift Free and Diet Hard Podcast after a brief hiatus. Originally intended as retiring this podcast to focus time and energy elsewhere, I realized just how valuable this platform is and I couldn't leave it and everyone behind. Don shares stories of his career, his former gym Drive 495, and the not so glamorous challenges he's overcome to get to where his career is today. This includes the self limiting beliefs he's discarded along the way. We talk about Don's new course, 5 Steps to Monetize an Online Fitness Business, and how the action steps will help you, literally step by step, create your own online fitness business, including build a website and email marketing systems, saving a lot of money compared to my investments along the way. We share why we believe abundance mindset is essential to a thriving and enduring career. Please share this episode with a friend in the industry who you believe would benefit from learning more from Don and his experience. 

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All good things must come to an end. Or at least go on hiatus. Thank you for being a regular listener to The Lift Free and Diet Hard Podcast for 100 episodes, and thank you for being here for the previous 150 with my co-host Dean Guedo as The Fitness Devil. After 5 years and 250 episodes it's time to take a break and focus on other projects. Dean returns as my final guest to talk about the legacy of our podcast and what its done for his career. Plus why you might benefit fro starting your own podcast. Thanks for being here. Follow me on Instagram at @andrewcoatesfitness. 

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Cody McBroom joins the podcast to talk about how he built his successful coaching business with a few key practices. 1) Relentless focus on serving the client/potential client. 2) Building a library of resources to serve his audience and gain relevance with a broader community. 3) A deep understanding of SEO.

We share key inspirations and influences along our similar career paths and timelines. 

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Sam Miller of Sam Miller Science joins to talk about his career progression, his work mentoring and educating people on the science of metabolism. Sam dives into the gap in our knowledge and the nuanced middle ground between polarized extremes on metabolism, with the goal of helping people who feel lost or unequipped to have these conversations with clients. We talk about how Sam stays grounded and humble. Plus some details about his upcoming book Metabolism Made Simple. 

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Eric Bugera joins me to talk about his work with the Pre-Script team and why they've been successful. We explore the rise in combativeness and tribalism within various fitness industry communities and in our online space, and how to navigate. We also share our philosophies on how to approach social media on our terms to help people.

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Derek Mendoza returns to share early details of his February 2023 conference Raise The Bar. Along with cofounder Nick Lambe, Derek executed on one of the best fitness conferences and lineups I've personally attended, in their 2022 inaugural event. Derek shares how they plan to improve upon last time. Derek also shares some of his efforts in building a new coarse for driven entrepreneurs. We dive into developing an identity around career success and the importance of building community with his events. 

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Enrico Incarnati is a media strategist and videographer, formerly working with Jordan Syatt. Enrico provides tons of advice on developing you media, social media, and video skills, plus he shares his experience working with Jordan Syatt as he grew his own career. Enrico also shares the important choices and skills he feels matter most for creators and fitness professionals now and in the future. 

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Dr. Gabrielle Fundaro makes her long overdue appearance on the podcast to deep dive into the challenge of navigating a sea of overblown, sensational, combative, and polarizing fitness industry media, while maintaining your values, integrity, and sharing the nuanced truth. Gabrielle shares some practical insight into the evidence based nuance of the gut health discussion and some practical takeaways for coaches to share with clients. We provide some insight into the growing combativeness within the fitness industry and how to navigate relatively unscathed. 

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Lee Boyce shares his best advice for new and young fitness professionals on the path to growing your career and media. Lee shares his process for deciding what to allocate his time to and advice for setting boundaries. We deep dive into the value of developing organic and authentic relationships across the industry, and warn against being transactional in your approach to relationships. 

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Dr. Caleb Burgess brings his expertise as a doctor of physical therapy and as a strength and conditioning coach to explain some of the tribal and polarizing behavior displayed in the fitness industry and where it intersects with physical therapy. We tease out the nuance of what can often appear to be extreme and polarized positions and ideas, and explain why these battles happen and what you the fitness professional can do to avoid being caught in the middle. Caleb talks about his positive and educational approach to helping the end user instead of trying to impress other fitness professionals. 

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Matthew Ibrahim returns to talk about his recent speaking appearance at the national NSCA convention and the career path to get there. We discuss how educating other coaches through writing, speaking, and other forms is not about the money but paying it forward to other coaches, and growing authority in the industry. Matthew also shares why he never wants to fully stop coaching clients in person. 

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Marc Megna is one of the ownership team of the popular Miami based gym chain, Anatomy. He's a skilled storyteller and shares lessons from his experience as a pro football player, trainer, gym owner, and other highlights and low lights of his life. Marc is student of leadership and great example of humility. Marc shares what to know before venturing into opening a gym and the best parts of the experience. 

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Steve Hall of Revive Stronger makes his first appearance and shares the humble origins of his career leading up to his rise as a popular evidence based coach. Steve elaborates on his experience building his online business, on how to choose a great business partner, how he built systems, and how he didn't have all the answers he just learned and figured it out as he went. 

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Writer, speaker, and online nutrition and behavior change coach Jeb Stuart Johnston returns to talk about how coaches can improve their communication and messaging to for greater career success and to make a greater difference in the lives of the people we work with. We dive into a big discussion about the discussions coaches fall into that don't help themselves or their clients. We talk in depth about the value of writing for career growth, and the value of attending events where like minded coaches gather and interact. 

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Brianna Battles makes her first and long overdue appearance to talk about her experience as a coach and educator for pregnancy and postpartum. Brianna shares practical considerations for coaches navigating this huge demographic, as women form the majority of fitness consumers, and many of those women will at some point in their lifetime go through pregnancy, and will then always be postpartum. Brianna explains her thoughts on "athletic maturity" and being adaptable to "stay in the game, even if the game changes".

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Dr. Jade Teta returns to talk about the importance of communication and connection to making a difference in our client outcomes. We expand into why these skills are so essential to long term career success and growth, and how Jade fostered his own skills. Jade shares why it's important to be purpose focused. He explains how compassion and empathy are the roots of good communication. He also explains why it's important to be aware of your own bias and dogma, and to be anti dogmatic. 

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Meghan Callaway returns to talk about her business, media, and career growth. Meghan shares how her career has thrived when she put in place boundaries around her work and client interactions. We talk about how to approach your social media and how the right clients self select to you based on your media. Meghan shares how she channels all her work through the principles of educating, empowering, and exciting people. We also dive into the nuance around working with people who are careful about their use of language around movement, pain, and disfunction. 

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Dr. Mike T. Nelson returns to share how gaining knowledge and applying it early in your career is a key foundation to later success. We tease the nuance our of the common question, "does a trainer need to be fit". Mike talks about how he now chooses where to apply his time and energy, focusing primarily on doing what he loves. Mike also shares why you shouldn't fear communicating with your following (in his case email list) daily. 

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Azaria Glaim is my latest guest. Azaria has been a lifestyle coach for women for the last 9 years. Winning her IFBB pro card at 20, we talk about how the competitive industry has helped her career and some words of caution for women considering entering this world, especially if they don't have a good relationship with food to begin with. Azaria talks about her approach to coaching, her focus on mindset, and how to approach the self limiting beliefs clients hold. We also talk about a controversial topic, performance enhancing drugs in the industry and its potential relationship with the early death of many competitors seen on social media. We missed an important note and content in the episode,  that often there's other underlying issues, so to make a direct causal implication wouldn't be fair. Hope you enjoy this episode full of Azaria's positive energy. 

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Belfast, Northern Ireland based fitness entrepreneur Phil Graham guests to talk about the difference between young business coaches spamming in your DMs, vs what it takes to develop a career of credibility as a business coach. Phil attacks the "I just want to help people" justification for not welcoming the effort to earn a greater livelihood in your fitness career. We dive into the nuance of the value of having social media followers measured against the pitfall of having so many that take a lot of time but don't lead to business growth. Phil shows the path to impacting more lives and making more money. 

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Dr. Mike Israetel returns to share how RP's social media and content creation have evolved with their brand growth and changes in social media platform reach. Mike eloquently explains why different prominent academics are more liberal or conservative in their interpretations of new research, and how you can navigate this. We also deconstruct the tribalism and hostility sometimes found within certain fitness industry communities, and how Mike prefers to navigate his interactions. 

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Brandon Senn is the VP of Athlete Experience and Head Coach at Kabuki Strength. Brandon provides a peek behind the curtain of his role with Kabuki and what it took to organize the 2nd annual Kabuki Education week this past January. Brandon shares how his value system have shaped his career, and his ambitions about continuing to educate and support other coaches. Listen and you'll also learn Brandon's answer to the question: "If you could have 1 million engaged social media followers tomorrow, would you want it?"

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Nick Lambe guests to share his passion and experience behind creating and hosting fitness events, like his upcoming Recovery and Sleep Summit and Raise The Bar in Orlando this past February. Nick is also a public speaker appearing at The Inland Empire Fitness Conference this August. Nick believes we can make the industry better by scaling our reach through mentoring other fitness professionals, and creating access to great education. Nick shares why he believes its more important to focus on people than just the topics or concepts in education. 

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Eric Roberts guests to talk about both his meteoric rise on social media, and the foundation and career behind and before it all. Eric shares a peek behind the curtain of what kind of time and effort his media takes, what social media growth has done for his career, and shows a rare passion and energy for helping people. We talk about what to expect if you aggressively pursue social media growth and how to go about it. 

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Molly Galbraith makes her long overdue first appearance to share some sobering facts about the experience of many women in the fitness industry, and how we can create a better experience. Molly shares the importance of getting clear on your values and being relentlessly focused. She also shares wisdom and experience from her career with new and emerging fitness professionals.

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Luke Carlson guests to share his extensive wisdom as the founder of the Minnesota based Discover Strength. We talk about why fitness professionals should spend more time learning business and marketing, the importance of embracing a brand, and why playing the long game matters with your career. Luke shares his thoughts on the value of developing a niche. We also talk about his event, The Resistance Exercise Conference, where he keynotes, and I'll be speaking on the weekend of May 13th-14th. Luke shares why you should consider joining us there. 

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Former Miss Olympia Bikini and evidence based coach Nathalia Melo-Wilson guests in one of the more candid, funny, thoughtful, and entertaining episodes I've hosted. Nathalia shares her humble start saving her allowance to go to the gym in Brazil, to moving to the US at 20 with $350, living in less than ideal spaces, and becoming Miss Olympia. Nathalia shares her love of learning, why she's never coached competitors, how she manages to stand out against "influencers" with her evidence based brand. Nathalia shares some lessons training and communicating with women who aren't happy with their self image, and who are moms or working through pregnancy. We also dive into our philosophies about finding the right clients. 

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Strength and conditioning coach, author, and mentor Jason Brown guests to talk about Louie Simmons's influence on Jason's career. Jason explains the conjugate method, popularized by Louie, and how to apply core principles of strength and conditioning to general population training. We talk extensively on career development and the balance of learning technical skills plus the soft interpersonal skills to be a successful coach. Jason highlights the value to writing articles to build credibility and grow your career. 

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Brett Bartholomew makes is long overdue appearance to talk about his work making the industry better at coaching. Brett shares how he helps our industry avoid burnout by creating a value system to operate within. We discuss the importance of earning a good living as a coach and go into depth with our discussion of communication. 

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Mobility educator Tom Morrison guests to talk about all things mobility training. He shares his experience with a major low back injury from poor training and movement through his education in moving better to not only help him lift and perform but coach and educate others. We talk about the importance of the language we use around injury and pain, body awareness and why Tom feels this is essential, and the importance of training specific abilities as we age. 

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Hope you enjoy this discussion with Patrick Umphrey, a respected online and powerlifting coach. Patrick shares the power and value of his 20,000 plus member Facebook group Eat, Train, Progress, in how he's been able to help more people and have a fulfilling career. His group highlights a non-traditional type of social media following. Patrick also shares his thoughts on dealing with imposter syndrome. We also have some fun with the presence of predatory business coaches in our industry, and some nuanced thoughts on selling, dealing with objections, and whether you should niche your brand. 

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Iconic powerlifter turned entrepreneur and engineer, Chris Duffin makes a rare podcast appearance to share stories. Chris explains how he chooses from the abundance of opportunities thrown his way. He shares the story of how Bearfoot shoes came to be along with his decision making matrix around alignment with his values and vision. 

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Justin Farnsworth, Doctor of Physical Therapy is one of the most entertaining and forthright guests across this podcast's history. Justin shares why he chose to work within the fitness industry to make more of an impact than by staying in a clinical setting. We discuss the not always good relationship between physical therapy and the fitness industry, and how to get the most from it. Justin highlights his enthusiasm for working with other fitness professionals, and we discuss some important training concepts for working with older adults. 

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Legendary strength coach and educator Dan John joins the podcast to share wisdom from his 40+ years as a coach. Dan talks about getting a wide variety of coaching experience early, of "Being so good they can't ignore you" a famous Steve Martin quote, in regards to cutting through social media novelty, and how he values problem solvers and thinkers, not problem finders and memorizers. Dan also shares some nuanced thoughts about his legacy and the importance of giving credit to people for their work. 

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Online coach, podcaster, and writer Sam Forget joins to talk about why we need to pour everything into the client in front of us. Both to ensure great client outcomes but also to ensure great career success. Sam shares how you can use long form content to enhance your career. We talk about travelling and meeting people in the industry, supporting people on the same journey you're on, and how to interact with established industry leaders. Sam shares a lot of powerful wisdom that will make you better.

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Jeff Tomko, contributing editor at Muscle and Fitness magazine joins the podcast to talk about being a successful writer in the fitness industry. Jeff shares the delicate balance between being professional and earning opportunities with putting yourself out there and asking. Jeff shares what he looks for in a writer he wants to work with. Jeff also shares how he stays passionate about his personal fitness efforts including his enjoyment of Jiu Jitsu. We also discuss how the industry has changed with the rise of social media and the shift away from print to more online content. 

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Chad shares his 19 years of gym ownership and 29 years of personal training experience in a practical lesson on having a successful fitness career. We double down on authenticity, the relationship with the client, the client experience as a whole, and what you need to do to stay in the business you love. We talk about Chad's love of T-shirts and why its ok to wear them as a trainer, depending on your environment. Chad shares the importance of managing your finances early in your career and why owning his gym has been essential to his success. 

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Kenny Santucci guests to talk about the passion and perseverance of starting his 3rd gym in Manhattan. Kenny talks about why he prioritizes hosting continuing education and why he wants his gym to feel like the show Cheers, "where everyone knows your name". He describes why he started with his community the built the gym around it. We talk about considerations for having a lasting career in fitness instead of eventually going on to a "real job". Kenny also shares his passion behind starting a 3rd t-Shirt/apparel brand. 

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Derek Mendoza and Nick Lambe are the hosts of the Raise The Bar conference, so be held Feb 4th - 6th in Orlando Florida. They've assembled an all-star speaking lineup and talk about their passion for and commitment to continuing education and supporting other fitness professionals with educational resources. Derek and Nick talk about why this went mattered, how they worked on it, plus advice for others seeking to grow in the educational space. They also talk about what to look for in a partner to work with on any project or business venture. Barring interference I'll be attending, so hope to see you there. 

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David Otey joins the podcast to share his vision to support and educate other fitness professionals to stay within this career path. David shares his recent success in the backdrop of years of coaching, writing, educating, which has most recently led to publishing a book. We talk extensively about how to grow your own career and approach with the attitude of giving as much as possible instead of asking people what they can do for you. This is a can't miss episode if you want to grow your career.

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If you listen to just one episode please choose this one with Angela Gargano. Her positive energy, mindset, and philosophies toward brand and career will help you going into the new year. Angela talks about taking a lot of "messy" action, how she's build different tiers and price points for her services, all about her free media and content creation, and ultimately about helping people. 

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Nick Tumminello returns to discuss his frustration with the tribalism, dogma, and attitude within certain corners within the fitness industry, corners more concerned with being right than helping the person who seeks guidance. We talk about our issues with language that creates fear around exercise. We discuss why we dislike leaving people feeling like they're dysfunctional or broken. Nick also shares his philosophy behind assessment and his new Movement Performance Assessment, plus some ideas for coaches who want to step into developing education for others in the industry. Nick highlights why he primarily cares about the experience of the client in front of him. 

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Jonathan Goodman returns to talk about his recent major business and media pivot. Jonathan shares why you hold a competitive advantage against the big companies simply by being human in your interactions. We discuss why "productive procrastination" is hurting your progress and why you need to build "career capital". Jonathan shares his new energized approach to social media and he's trying to share his lessons. Listen in for more

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Don Saladino joins the podcast today to share a lot of kind words about other people and friends in the fitness industry. Yet Don himself has had what feels like a fairytale career. Maybe there's a connection here. Don also shares how he navigates saying yes to opportunities and requests of his limited time. Don shares how valuable his roots in the evidence based fitness industry have been when leveraged across his mainstream reach. Don tells you about the things that don't matter as much along the way, and key pieces to building a great foundation for career success. 

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