The In Search SEO Podcast

How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.

Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.

How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result. Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.

Join us as we take a glimpse into what the SEO landscape if (or when) AI takes over, including what search might look like when AI-generated content dominates, and how people will search for content online in the future.

Wikipedia is a go-to source of knowledge and information for many of us, but how can you use it to benefit your brand image? Josh Greene explains the importance of knowing the impact of Wikipedia on your online reputation, especially when Google tends to favor this age-old website at the top of the SERP, and even uses Wikipedia information to populate some SERP features. What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA

AI: the two lettered term on everyone's minds (and LinkedIn feeds) at the moment. It's impacting and changing a lot of things these days but in this episode specifically, we take a look at how AI impacts SEO for ecommerce.

Ever wonder how you could enhance the impact of your enterprise content? Well, find out all the secrets from our special guest Jared Keleher, who's been spent the last 4 years scaling the content operation at global technology brand, Wise. Find more episodes here: YouTube Playlist: • In Search SEO Podcast Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613 #SEOpodcast #SimilarwebInSearchSEOpodcast #SimilarwebSEOpodcast #SEOsPersonalExperience • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions - Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM

Turn your ideas into content that Google can't *help* but love by listening to this episode on SEO content writing tips. Special guest, Minnie Mururi talks about how to write content that ranks on search engines, while making sure it still aligns with your brand and resonates with your target audience. • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions - Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM • Follow us on social

What does a successful content strategy look like in 2024? That's up for discussion today, as Kelly Johnstone takes her decade of experience to reveal the four easy steps to building a content strategy that is loved by search engines, engages your target audience, and sees your conversion rate skyrocket.

Everyone wants to be the best, but how do you actually *be* the best? Vanda Pókecz reveals the three secrets to building an unrivalled SEO team, ready to work together to level UP your visibilty and performance on search. Head over to www.similarweb.com for in-depth SEO insights. Find our Guest Vanda Pokecz here: https://www.linkedin.com/in/vanda-pokecz/

Two words that send a shiver right down SEOs' spines: site migration. In this podcast, Sanja covers the 5 main reasons that site migrations fail - so you can spend less time recovering your website after migration disasters, and more time hitting your goals on search.

Why is schema is so important for E-E-A-T? More like: Why ISN'T it? Alex Moss covers what schema is, why it's important to consider, and how it can (really) impacts your E-E-A-T as a business.

Adam Gent was a former product manager turned SEO specialist, during this podcast he shares 3 tips that will help SEOs collaborate better with development teams. According to Adam, this is the secret to successful SEO execution

Everyone's talking about SGE these days, Kapwom Dingis, senior SEO manager at Semetrical, discusses what you can do to best prepare for what's coming

Is AI going to replace your Job? Ivana Flynn weighs in on how we can get AI to work for us not against us

David speaks to PR specialist Sinead Mclart about defining your end goal in order to effectively link build.

How can you measure Organic Search ROI? Charlie Whitworth, founder of Whitworth SEO, explains which metrics you should consider in order to accurately forecast, and measure your organic performance.

Does the fear of failure hold you back? Valentina Stragliotto is an SEO executive, and she talks about her personal self doubts in her career, and how she worked to overcome the fear of failure. Tune in to hear what helped Valentina thrive in her SEO position.

The 5 Whys Technique for SEO efficiency Why? (Great question) By asking “why” more than once, you will: 1. Draw out the real, root causes or truths 2. Avoid heavily investing in the wrong things 3. Understand your product’s strengths and weaknesses 4. Understand your audience at a deeper level

Welcome to episode 185 of the In Search SEO podcast. What does neuroscience have to do with SEO and how can neuroscience help SEO? That's what we're discussing today with Giulia Panozzo, a lady who before working in digital marketing obtained an MSC in cognitive neuroscience and clinical neuropsychology. She now runs her own agency specializing in Neuroscience research and driving customer acquisition tests informed by cognitive patterns and bias. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 186 of the In Search SEO podcast. How do you get more SEO buy-in to your organization? You need to sell SEO to your C-Suite. That's what we're talking about today with Anna Bravington, a biscuit-loving cat fanatic who brings business and marketing together, creating strategies that both the audience and C-Suite love. She's the co-founder of the marketing strategy consultancy Those That Dare. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 184 of the In Search SEO podcast. Is TikTok a good SEO opportunity and if so what do you have to do to take advantage of it? That's what we're discussing today with Mathilde Høj, a lady who used to be a full-blown TikTok critic. Since then she's come full circle and now strongly advocates TikTok as a valuable SEO opportunity. She's an SEO manager at Transact in Denmark. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 183 of the In Search SEO podcast. What are the key ways to localize your web presence for international SEO? That's what we're discussing today with Andrew Martin. He worked in SEO for a publisher, a biotech, and an international NGO. He's a technical SEO with 20 years of experience in web builds and SEO. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 182 of the In Search SEO podcast. What are the key ways to incorporate good SEO into a web build? That's what we're discussing today with Emma Russell, a lady who can knit clothing and do a funny trick with her eyes but not necessarily at the same time. She's spoken at Brighton SEO, SMX Advanced, and the Women in Tech SEO festival and recently founded Oxford Comma, a search-first digital agency. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 181 of the In Search SEO podcast. What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 180 of the In Search SEO podcast. What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK. https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 179 of the In Search SEO podcast. What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

Welcome to episode 177 of the In Search SEO podcast. Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including: 1. Handling variations 2. Pagination 3. Faceted navigation

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including: 1. How to craft compelling brand pages 2. The importance of showcasing authentic customer testimonials 3. How to harness the power of customer reviews

What, if anything, can SEO learn from PPC? In this episode, Amanda shares three things that SEO can learn from PPC including: 1. Generate content ideas 2. A/B testing 3. Create personas from PPC data

We've all seen the AI headlines recently and on this episode, we're aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now? In this episode, Ben Howe shares five ways that generative AI is changing search including: 1. Challenging the long-established status quo of Google's dominance. 2. Measurement and reporting as we know it might become a near-impossible nightmare. 3. Sites will get less top-of-funnel traffic

Have you ever submitted your entry for an SEO award and seen nothing but tumbleweed? What went wrong? In this episode, Victoria Olsina shares three things that SEOs need to do better with their award entry including: 1. Mention the ROI 2. Describe your target audience 3. Specify what you did

Are you ambitious in your SEO career but struggling with confidence? In this episode, Adrijana Vujadin shares three reasons you may be struggling with confidence in your SEO career including: 1. Overwhelmed by SEO updates 2. Don't know how to handle stress 3. Unsure of which SEO career path to choose

What links should you be building to your site in 2023? In this episode, Amit shares five types of backlinks SEOs should work on building in 2023, including: 1. Guest post outreach 2. Government websites 3. HARO (Help a Reporter Out) 4. Resource Pages 5. Resource Links

How well are you leveraging the power of your content teams? In this episode, Ashley Liddell shares five ways SEOs should embrace content teams, including: 1. Focus on outcomes over outputs 2. Move away from being robots and embrace creativity 3. Move away from perfection paralysis 4. Embrace experience is Queen alongside content is King 5. Conduct the band, don't dictate to it

Is AI capable of writing long-form content that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? In this episode, Julia McCoy shares how to 10x your content with AI content creation. 1. Why should you embrace AI content creation? 2. What is AIO and what does it mean to you? 3. Should humans edit AI content? 4. Using local language in your AI content 5. What is the best structure for long-form articles? 6. What content should AI not be used for? 7. Will AI content diminish the value of content as a whole? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/

There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment? In this episode, Anne Berlin shares how to advance your career as an in-house SEO, including: 1. What career challenges are in-house SEOs facing? 2. Should you accept a career path where you aren't doing the things you love? 3. Building an aspirational community 4. Adding value beyond your role 5. Focus on things that will move the needle on conversion For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

What do you need to do to get your programmatic SEO right? In this episode, Anna Uss will share five things to know about programmatic SEO, including: 1. Structure your programmatic asset to make sense for users and Google bots 2. Content production strategy 3. Use unique SEO metadata 4. Use structured data, FAQ schema, and breadcrumbs 5. Keep monitoring For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Are you stuck in the past with your eCommerce SEO? In this episode, Yvie Ansari shares 5 ways that eCommerce businesses need to take advantage of, including: 1. Be strategic and customer-centric in approach 2. Focus more on UX 3. Learn how to compete in a noisy space 4. Understand what eCommerce works now 5. Learn how to scale your eCommerce SEO with AI technologies For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

How efficient is the internal linking in your site structure? In this episode, Sally Raymer shares 3 ways to optimize your site structure with internal linking, including: 1. Your site navigation 2. Home page link equity 3. Link blocks For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

What exactly does being neurodivergent mean? And how does it impact someone's role as an SEO? And how can you better assist someone who's neurodivergent in your team? That's what we're covering today with a man who recently ran the Brighton marathon. He's passionate about using his neurodivergence to his advantage. And he specializes in on-site and technical SEO. A warm welcome to the In Search SEO podcast, the founder of The Good SEO company, Heike Knip. In this episode, Heike shares how why being neurodivergent shouldn't stop you from being a top SEO: 1. What does being neurodivergent mean? 2. Examples of not asking a neurodivergent person the right way 3. How to help a neurodivergent person work with a team 4. How recruiters can give neurodivergent people a fair opportunity For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

What are the key insights that you should be extracting from your Rank Ranger SEO data? In this episode, Andreas shares four ways to extract SEO data from Rank Ranger including: 1. Keyword clustering 2. Look for quick wins 3. Competitor analysis 4. Schema For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

What makes standout content in 2023? That's what we're talking about today with a man who helps companies find and retain better, higher-paying clients who don't gobble up their time like Pacman. In this episode, Martin Huntbach shares 5 steps to attract better clients using standout content: 1. Create great content for your blog 2. Make sales with sales content 3. Prequalify leads with content 4. Use content to move clients to the next stage 5. Repurpose content across all platforms For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Have you ever been involved in a website migration that could have gone better? Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible. In this episode, Kaspar Szymanski shares five steps to survive a website migration, including: 1. Record server logs 2. Conduct an SEO audit 3. Address legacy issues 4. Plan ahead and choose the right moment 5. Monitor your progress For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #WebsiteMigration #SiteMigration #SEO #SEOtips #seotipsandtricks

Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: 1. How to write better prompts 2. What AI means to the future of SEO For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #chatgpt #contentmarketing #AI

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How do you use newsjacking for link building? That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news break For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and Authoritativeness For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you guilty of just publishing and hoping and moving on? In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including: 1. Figure out which pages to promote 2. Know what promotion channels to choose for each page 3. Implement a content promotion system For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How different is SEO for NFT companies? In this episode, Brendan Aw shares five SEO tips for NFT companies, including: 1. Optimizing title tags and meta description URLs 2. Have good UI/UX 3. Use searchable platforms for content distribution 4. Keyword research 5. Building E-A-T For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them? 1. Awareness of SERP features we don't have control over 2. Short videos - YouTube shorts etc. 3. What to watch - recommended for you 4. Refining the search For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Welcome to the final part of a three-part discussion about Google Analytics 4 and in this episode, we're going to be looking at how we migrate to GA4. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel discusses how to migrate to Google Analytics 4, including: 1. Steps to migrate to Google Analytics 4 2. Redefine your conversion data 3. Define your data points 4. Collect more data than you need 5. Google Analytics 4 migration tips 6. Don't compare GA4 to UA For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial #googleanalytics #googleanalytics4 #SEO #SEOtips

In part two of a three-part discussion about Google Analytics 4, we look at the key benefits that GA4 offers over Universal Analytics. In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including: 1. The advantages of GA4 over Universal Analytics 2. How you can tell a better story with Google Analytics 4 3. How GA4 deals with different properties 4. Will GA4 replace software like heat map or CRO software 5. Does GA4 help you visualize your buyer's journey 6. Is there better data available in GA4? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away? Taking part in our panel is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel will help you understand Google Analytics 4, including: 1. The history of Google Analytics 2. How Google Analytics has changed 3. What SEOs will lose by moving over to Google Analytics 4 4. What SEOs should know to embrace Google Analytics 4 For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you a little bit too focused on bringing in new SEO clients when it could be much easier to grow your existing account? In this episode, Ilaria Fabbri shares three ways to grow your SEO client accounts, including: 1. Target your core audience 2. Forecast friction 3. Become your client's partner vs. your client's consultant For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you actively using Google Search Console data to get more traffic? In this episode, Marco Giordano shares how to audit content like an SEO data analyst, including: 1. The setup 2. Defining goals 3. Data cleaning 4. Analysis 5. Insights and implementation For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you avoiding these three key link-building mistakes? In this episode, Debbie Chew shares three link-building mistakes to avoid, including: 1. Not thinking like the recipient of your outreach 2. Over-relying on a single link-building tactic 3. Linking to the wrong pages on your site For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How are you taking advantage of logfiles to improve your SEO? In this episode, Gerry White shares five ways to use logfiles for SEO, including: 1. Seeing how Google looks at your site 2. Parameters 3. Are there subdomains consuming your crawl budget 4. JavaScript and CSS files 5. Response codes For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What are the key things that SEOs need to know about PPC? That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion tracking For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #PPCandSEO #SEOandPPC #SEO #SEOtips #SEOtipsandtricks

How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we're discussing eight essential elements of fast websites with Jono Alderson. The eight steps are: 1. Core Web Vitals 2. Cloudflare 3. Chrome Developer Tools 4. Advanced Image Optimization Techniques 5. Advanced Font Optimization Techniques 6. CSS and JavaScript Tricks 7. Caching and Versioning 8. Clever Third-Party Kit For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation. The six steps are: 1. Have an In-Market Expert at Hand 2. Know Your Market 3. Get the Right Translation Budget for Your Market 4. Don't Just Translate, Localize 5. Brief Your Translators Correctly 6. Find the Right Translator For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you? In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations. The steps are: 1. Understanding Your Client's Pain Points 2. Understanding What to Reasonably Expect 3. Understanding What Will Delight Your Clients 4. Make Sure Your Clients Understand What They Are Getting for Their Money 5. Make Sure Your Clients Understand Their Given Timeframe 6. Make Sure Your Clients Fully Understand What You're Doing for Them For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Greg Gifford reveals five tops to optimize your Google Business Profile, including: 1. Optimize your business name 2. Add UTMs to your URLs 3. Optimize your categories 4. Questions and answers 5. Google posts For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What exactly is entity SEO and how do you use it boost your SEO? In this episode, Sara Taher shares six tips to boost your entity SEO, including: 1. Create a topical map 2. Decide on the page/topic 3. Entity research 4. Integrate entities 5. Add internal links 6. Add schema For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How is AI impacting Google, how is this impacting SEO, and what can you do about it? In this episode, Bastian Grimm shares five SEO AI tips to implement straight away, including: 1. Content AI tools 2. Brainstorming and timesaving 3. Generate static imagery 4. Generate video 5. Prompt optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions? In this post, Myriam Jessier shares five SEO content biases to watch out for, including: 1. Anchoring 2. The illusory truth effect 3. Authority bias 4. The bandwagon effect 5. The Google effect For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ iTunes: http://ow.ly/ZWpq50zVqH3 https://podcasts.apple.com/us/podcast... Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtips #SEO

Should SEO and Google Ads teams sit in separate camps, never the twain shall meet? Or can both specialties help each other out? And if so, what can SEOs learn from Google Ads? In this episode, Krzysztof shares three things that SEOs can learn from Google Ads, including: 1. Expected click-through rate 2. Ad relevance 3. Landing page experience

Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive? How can you turn this around and make sure that you appeal to as many people as possible? In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including: 1. Inclusive language 2. Inclusive imagery 3. Gender forms and security practices 4. Keywords 5. Showing support on your website 6. Link out to resources For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner? In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including: 1. Is SEO the right choice for your business 2. Make all digital media more efficient 3. Use SEO data to answer brand questions 4. Be honest when it's time to pivot strategy or resource 5. Explore internal processes and work to make them more efficient For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including: 1. Understanding how much content you have and how popular it is 2. Checking what Google has indexed at scale with the URL Inspection API & log file data 3. Finding hidden sections of poor quality 4. Auditing on-page SEO elements 5. Scraping key page attributes For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Billie Geena Hyde shares how to structure SEO training, including: 1. Picking the right SEO training for your team 2. Review your matrix 3. Face-to-face vs. self-taught 4. Training non-SEOs For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtraining #SEOtrainingCourse

How should you be building links in 2023? In this week's episode, Bibi shares three key elements to creating linkable assets, including: 1. Focus on your audience 2. It doesn't have to be epic 3. Outreach For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general? In this episode, Taylor shares four ways to be more transparent with your SEO clients, including: 1. Building long-term relationships 2. Educate your clients on the value of your services 3. Improve the reputation of SEOs 4. Raise your own value and give yourself an advantage over your competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Paige covers some key differences between agency SEO vs in-house SEO, including: 1. Work-life balance 2. Being the sole SEO vs internal collaboration 3. Your future career 4. Selecting your ideal role For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How do you incorporate machine learning into your SEO strategy? In this episode, Si shares six machine learning steps to creating successful SEO strategies, including: 1. Signing up for a Google Cloud account 2. Creating a Google Cloud platform using the Search Console API 3. Using BigQuery, create a schema for your data set 4. Get access to Forecast Forge for your business 5. Run your data set at regular day intervals 6. Connect to Bigquery with Looker Data Studio For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEO #MachineLearning #SEOstrategies

What are the common issues found in XML sitemaps? What impact do they have and how do you fix them? In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including: 1. Listing ineligible URLs 2. Unsupported HTML format error 3. Not declaring a page and its alternate version correctly 4. Having one larger sitemap for Separate Sections of a Website For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever struggled to bring senior business stakeholders with you on your SEO journey? That’s what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including: 1. Build confidence 2. Manage expectations 3. Build your strategy 4. Your resources 5. Your team For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever struggled to justify the value of SEO to your clients? In this episode, Pam shares three ways to explain the value of SEO to your clients, including: 1. Timing 2. Targeting 3. Transactional For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you taking advantage of SEO image optimization on Google? If not, you may well wish to pay attention to today's episode. In this episode, Bipin Padhiar will share five ways to optimize your images for visual searches on Google, including: 1. Structured data 2. XML sitemaps 3. Alt tags 4. Image sizes 5. Clear and clutter-free images For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing? In this episode, Gus shares five things you must know to be successful at enterprise SEO, including: 1. How to pitch 2. Business acumen 3. Test and document everything 4. Meet everyone you can 5. Find ways to do things at scale For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What do you really need to be looking for in a Core Web Vitals report? That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: 1. The difference between specific segments 2. Comparing different page templates 3. Understanding the difference between Pagespeed Insights scoring and CWS scores 4. Be creative 5. Prioritizing page types by benchmarking against competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? In this episode, Barry shares three key episodes of SEO for news publishers, including: 1. It's all about Top Stories Boxes on SERPs 2. Speed matters 3. The headline is the key to optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website? In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including: 1. Pre-publishing 2. Establishing expertise 3. Establishing authoritativeness 4. Establishing trust 5. Post publishing For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO? That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias. In this episode, Pedro shares five ways that UX overlaps with SEO, including: 1. Website architecture and internal linking 2. Friendly URLs 3. Alt text 4. Organize internal linking and breadcrumbs 5. PageSpeed and Core Web Vitals For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well. In this episode, Isaline will share four content localization red flags, including: 1. Unusually low KPIs for a translated language 2. Receiving traffic from another country that's not in your target market 3. Translating keyword research 4. When customer support receives an unusual amount of requests in a translated language For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In episode #117, Chris Green shares five SEO tasks that are better handled on the edge. The five tasks are: 1. Split testing 2. Redirect management 3. Bot access logging 4. Sitemap building/management 5. Injecting content For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How can you become more effective at SEO by working more closely with PPC? In this episode, Jay will share seven tips to help SEO and PPC to work together. The tips are: 1. Not viewing each other as competitors 2. Common goals and taking credit for brand revenue 3. Using SEO to reduce PPC costs 4. Using PPC to test an SEO Strategy 5. Landing page development 6. Using dynamic search campaigns to find keyword ideas 7. Keyword level SERP features from your rank tracking tool For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What link types are you actively trying to build your website right now? Do you even differentiate between the different types of links that you build? In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building. The backlink types are: 1. Links that bring SEO benefits 2. Links that boost your authority 3. Links that build brand awareness For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done? In this post, Gerald Murphy shares 9 ways the Google SERPs are changing, including: 1. SERP-Less 2. Complex SEO Behaviours 3. SERP Feature Evolution 4. Quality Importance for Ranking 5. Integration of Different Engines on Each Engine 6. Keyword/Query Understanding 7. Devices/Mobile 8. Zero Clicks 9. Personalization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Is it really possible to create all of your content on an automated basis using AI? In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content. The steps are: Research, research research Make an outline Use an AI writer to generate content Make a Standard Operating Procedure (SOP) Optimize AI content with Surfer SEO

Do you ignore zero volume keywords? If so, that could be a big mistake. That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK. In this episode, Mark will be sharing four steps to getting started with zero search volume keywords. The tips are: Forecasting with Zero Volume Keywords Researching Zero Volume Topics Planning Zero Volume Content Discovering New Zero Volume Opportunities For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That's what we're going to be discussing today with the founder of the Atlanta-based digital marketing agency Hum JAM, Joseph Kahn. Joseph shares five steps to creating a harmonic marketing campaign powered by SEO. The steps are: 1. Keyword Intention 2. SEO Content 3. Email Campaigns 4. Social Campaigns 5. CRM