Tropical Social Podcast | For Social Media Managers

Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals.

Connect with Kelsey: 

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Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best.

We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level!

Connect with Molly: 

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Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now!

Connect with Monique: 

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I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media.

In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode!

Connect with Katie: 

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Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following.

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

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In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle.

That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business.

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show.

During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner with creators in 2024, and much more!

Connect with Kahlea: 

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We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration and encouragement.

JOIN THE GIVEAWAY:

To celebrate 100 episodes of The Tropical Social Podcast, I’m hosting a giveaway! Two lucky winners will have the chance to win: 1 x 45-minute social media management mentoring call with yours truly, and 1 Tropical Social Podcast tote bag.

Entering is simple:

Follow or subscribe to the show on your preferred platform. Rate and leave a review (if on Apple or just rate on Spotify) Send me a DM with a screenshot of your review or rating @shannonsegall. If you've already left a review, you can still participate by sending a screenshot.

Thank you for your unwavering support, and here's to the next 100 episodes and beyond!

*Giveaway ends March 7th, 2024!

Other Links & Resources:

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let’s dive into today’s episode!

Resources Mentioned In Episode: 

- Safety Wing 

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms.

In today’s episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key takeaways I've gathered from solo traveling and being a digital nomad for over 3 years.

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024.

Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here are 3 ways that you can increase your authentic engagement on Instagram and thus build your community!

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media. 

So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today’s episode. Press play now!

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that’s precisely what we're covering in today’s episode, so you can appropriately charge for the value you bring to the table.

Episodes Mentioned:

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

XO, Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer your freelance goals in 2024.

If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being apart of The Tropical Social Community!

- Shan

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts. 

That being said, I wanted to end this season with a laid-back, coffee chat with a friend-style episode. Today’s episode is all about keeping it real, sharing with you a behind-the-scenes look into my life and business. Join me as I share my experience of moving to Australia solo, and reflect on the valuable lessons I've learned along the way. So, get cozy, grab your beverage of choice, and let's dive in!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

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Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press play now!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

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*CYBER MONDAY DEAL*:  Last chance to grab the Social Media Manager Kickstarter Bundle for an exclusive 35% OFF! Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytic reports, it's all bundled up just for you. Grab your templates HERE!

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Have you ever wondered how to land international clients, how to create content for them when you’re miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you!

Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you covered. I share my own experience of how I’ve navigated working with clients while living abroad in Bali, as well as some of the things that have helped me manage the different time zones and create a seamless client experience. 

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BLACK FRIDAY DEAL! This Friday, Nov 24th I'm dropping the Social Media Management Kickstarter Bundle - aka your key to upleveling your business. Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytics, it's all bundled up just for you. For a limited time only, you can snag this template bundle at an exclusive 35% OFF! Join The Tropical Social Newsletter to be the first to know!

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In today's episode, I'm peeling back the curtain to give you an inside look into what a realistic week looks like as a social media manager + digital nomad. I'll walk you through how I structure my days, what theme days are, and what tools I use in my business to help me seamlessly manage both my tasks and client responsibilities. 

If you enjoyed this episode, I'd love it if you could share it on your IG stories & leave a review! Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

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In today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands. 

Not only has she been able to create, but she has built a full-time business where she contracts $5-10K in UGC deals every month. AND she is paying it forward by guiding new creators on the path to success.

Tune in for a value-packed episode where you'll gain insights into Julia's UGC journey. We'll delve into how she first connected with brands, explore her invaluable pitching tips, and uncover her approach to negotiating brand deals.

Connect with Julia:

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In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months.

Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are knocking on her door, and her advice for other creators who want to get started with UGC.

Whether you're already a content creator or considering it, this episode is packed with invaluable advice. Tune in and learn how you can get started with UGC today! 

Connect with Laura:

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Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

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In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and relationships. Press play now!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

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Trying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to attract clients to you & build your brand online. 

Mentioned in Episode: Grab my ClickUp Content Calendar

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Have you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete button without a second glance. 

In today's episode, you'll learn how to craft a pitch that truly stands out, the essential elements that you should include, and the number one thing that often gets overlooked in the pitching process. Press play now!

The Pitching Series is brought to you by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!

Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.

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​​If you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social media as easy as 123. Amber shares her insights on cold pitching, its effectiveness, her strategies for landing those crucial first few clients, and so much more. Tune in now!

The Pitching Series is brought to you by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!

Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.

Connect with Amber:

Other Links & Resources:

If you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners. She helps her clients launch, manage, and strategically grow their podcasts so they can build a high-quality show that increases their brand awareness & converts into sales. This episode is a must-listen for anyone looking to up their podcasting game and make a real impact.Tune in now!

The Pitching Series is brought to you by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!

Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.

Connect with Justine:

Other Links & Resources:

Welcome to the Pitching Series, proudly presented by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!

Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.

In this podcast series, we're covering it all, from pitching yourself to potential clients, to getting on podcasts, working with brands, and so much more. Whether you're looking to scale your business as a social media manager or simply want to up your pitching game as a content creator, this series has got you covered. Tune in now!

Other Links & Resources:

Whether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

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Social media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these crucial conversations about ROI with clients? How do you set these expectations from the get-go? And most importantly, how do you deliver on your promise? That’s what we will be diving into on today’s episode! 

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

As a social media manager and seasoned digital nomad of over 3 years, I've certainly encountered my fair share of anxiety and It's honestly something I’m still navigating today. In today's episode, you'll hear about my own experiences with anxiety and some tools I use that have helped me manage it. Tune in now!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

A few months ago, I made a significant life decision to pause my digital nomad lifestyle and apply to move to Australia. Now, I'm not bidding farewell to the travel + digital nomad lifestyle forever, but I do believe this is the right next step for me at this time. In this episode, I'll dive into why I chose Australia over the US and the reasons behind my decision to temporarily halt my digital nomad life. Curious? Tune in to find out!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Today's episode is one a fellow listener actually requested - which is all about streamlining your social media collaboration and approval process. As I’ve grown my social media management business over the years, gathered feedback from clients, and tried out various systems...I can now confidently say I’ve built a pretty well-oiled machine when it comes to client collaboration and my content approval process. Tune in now to listen to the exact strategies and techniques I've implemented so that you can save time in your own process.

Mentioned in Episode: 

*Grab my ClickUp Content Calendar Template HERE

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Are you providing great customer service or are you people-pleasing? Truth is, the line can be easily blurred, and coming from a recovering people pleaser myself, I know just how hard it can be to distinguish between the two. In today’s episode, we'll discuss the fine line between giving your clients a top-notch experience and how to avoid the pitfalls of people-pleasing.

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Today, we are diving into a topic that a lot of social media managers struggle with, which is how personal is too personal on social media, and where exactly is the line? As you know, social media is a powerful tool for connecting with our audience, building relationships, and building our brands.But how personal should we get?

Tune into this episode to hear my thoughts on the topic!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

As a social media manager, it's normal to feel nervous about raising your prices. You might worry that raising your prices will mean you will lose clients, or that you won’t be able to attract new ones given your new rates. Am I right? 

In today’s episode, you'll learn how to tell your clients you are increasing your rates in a strategic + professional manner AND you'll also get a few script outlines to work off of so you can approach this conversation with confidence. Press play now!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Wondering what to post on Threads as a social media manager? And if you should offer Threads as a service for your clients? Press play to hear my thoughts on the new app! 

I share creative ways that I’ve seen brands leverage Threads, some ideas for what to post as a social media manager, and whether or not your clients should be hopping on Threads. 

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

In today's episode, I had the pleasure of interviewing Pippa Stone. She's the founder and lead designer of The Blog Boutique, a website design studio and template shop for service providers and creative entrepreneurs. We dive into her digital nomad journey, her tips for aspiring nomads, why having a brand Identity and website is important, and how you can DIY your own branding without breaking the bank. So, if you’ve ever wondered who the girl behind my own branding + website design is...well you’re about to meet her. Tune in now!

Pippa's Links & Resources: 

Connect with Pippa on Instagram at @theblogboutique.co

Get 15% off any BB website template with code: SHANNON15

Shan's Links & Resources:

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

One of the biggest mistakes freelance social media managers make, is undercharging themselves. It's a mistake that runs the risk of burnout, resenting clients, or even repelling opportunities away. In today's episode, we are going to dive into the 6 key signs that indicate it's time to increase your social media management prices so that you can confidently take that next step. 

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Are you tired of doing ALL the things in your business, yet the inquiries just aren’t rolling in? Well, this episode is going to change that for you! Today, we're tackling the elusive topic that is essential to running a successful social media management business - and that is how to book more clients. Tune in now to learn the 6 strategies you can implement in your business to drive discovery calls and secure new clients.

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Today, we are diving into a topic that is often overlooked in the online space: loneliness. As freelance social media managers, we may find ourselves constantly immersed in the digital world, crafting engaging content for clients, and having the freedom to be our own boss. However, behind the screens, the reality of feeling isolated and disconnected can creep in.

In this episode, I share my own experiences of loneliness in the world of social media management and tips for how to transition from a corporate environment surrounded by coworkers to then working for yourself. Tune in now!

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Today, we are shaking things up a bit and diving into a topic that I’ve honestly been obsessed with this month...and that is how Alex Cooper built a widely successful brand + podcast called Call Her Daddy.

Not only is Alex Cooper the most popular female podcaster in the world at only age 28, but she also landed a $60 million Spotify deal. Like holy heck. So how did she build this successful brand you ask? In today's episode, we'll unpack my thoughts on how she did it and how you can apply these same strategies to your own social media management business. Let's dive in! 

Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

Let’s be honest, as social media managers we create a lot of content for our clients and sometimes it can get overwhelming trying to plan + create content for our clients while also staying consistent with our own content creation efforts. This is why I PREACH having a content calendar + strategy in place. 

In today's episode, I walk you through my own content calendar strategy, what my whole system looks like, & how to replicate it for yourself & for your own management clients.

Grab my EXACT ClickUp Content Calendar Template to help you plan, organize, & streamline your content as a social media manager and content creator. 

Other Links & Resources:

I am so excited for you to listen to today’s episode as I had the honor of interviewing Latasha James, someone I’ve looked up to in this industry for YEARS. Latasha is the founder and Creative Director of James + Park, a social-first video marketing firm as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Latasha is joining us today to talk all about building a standout brand as a social media manager + creator and diversifying your income. 

Learn more about Latasha HERE 

Enjoy today's episode, I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag @thelatashajames and @shannonsegall

Shan's Links & Resources:

Today I'm exposing my time-saving hacks that I use as a social media manager in my business. These are the same hacks that have helped me get more done in my days, know what the heck to focus on, and have allowed me to move the needle in my business. Ready to tune in? Press play! 

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & to be the first to know when my ClickUp template drops! 

Looking for 1:1 Mentoring you can check out more details HERE.

Links & Resources:

To list your prices or to not? In today's episode, I share the pros & cons of putting your prices on your website so that you can decide which option is right for you!

You'll hear: 

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE. 

Links & Resources:

In today's episode, I share what to include in your client welcome packet as a social media manager so that you can up-level your client experience & start your working relationship on the right foot. 

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE. 

Links & Resources:

Have you ever felt behind in your business? The truth is, every single one of us experiences the feeling of not being where we want to be, being behind, or not being good enough at some point. If you're feeling that way right now, this episode is for you. 

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE. 

Links & Resources:

Today, we are diving into a topic that I think a lot of people don’t talk about enough and that is how to know when someone is NOT ready to hire a social media manager. I’ve certainly had to have hard conversations with business owners myself and actually turn people away from my services because I recognized that they actually weren’t ready to invest. I know, sounds crazy right?

I share the 6 signs someone is NOT ready to hire you and what to really look out for when you are hopping on discovery calls with potential clients so that you onboard the right people for your social media management business.

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE. 

Links & Resources:

One of the top things that early-stage social media managers get hung up on is the client content creation process. I know when I first got started in social media management, I too had questions on how to organize my client assets, how to come up with content ideas, how to streamline my content creation process, get things approved on time, & really create a seamless content calendar.

So whether you already have a content creation process in place & you’re just looking to refine it OR you’re brand new to this whole thing, and looking for the first steps to take…this is the episode for you!

Want my exact ClickUp Content Template to help you plan, organize, & streamline your content creation process + your clients? Grab it HERE! 

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE. 

Other Links & Resources:

Today’s episode is a bit of a juicy one as I’m peeling back the curtain and sharing with you the biggest mistakes I’ve made in my own social media management business. From things I’ve invested in that I wish I hadn't, things that ultimately held me back from scaling, & overall mistakes I’ve made that most social media managers can relate to. Ready to dive in? Press play!

Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday. 

Links & Resources:

The digital nomad lifestyle is something so many individuals dream about and rightfully so, as this lifestyle allows you to work remotely from anywhere in the world. If you scroll on Instagram you’ll see digital nomads working on their laptops sipping coconuts by the pool, working at cute cafes, going surfing mid-day, hiking to waterfalls, & bouncing from country to country.

While all of that is definitely possible, I do think people have this glorified image of what being a digital nomad entails. In today's episode, I dive into what people don’t talk about or tell you when it comes to being a digital nomad so that if this is the lifestyle you want to pursue, you have more of an idea of the difficulties, challenges, & sacrifices that come along with it. 

Ready to dive in? Press play & don't forget to Subscribe & Leave a review on Apple Podcasts!

Links & Resources:

Experiencing burnout is something almost every single social media manager can relate to. So how do you avoid it? Well, in today's episode, I share 6 ways to avoid the path to burnout, things to do when you're feeling like you are on the verge of burnout, & also what I've recently changed within my own social media management business so that I can shut off & maintain work-life balance. 

Ready to dive in? Press play & don't forget to Subscribe & Leave a review on Apple Podcasts!

Links & Resources:

In today’s episode, I had the pleasure of interviewing Nicole Toledo who helps fellow business owners & CEOS stand out online through strategic social media management and web design. We dive into her story of how she started as a virtual assistant, how she found her niche as a multi-passionate entrepreneur & how she was able to pivot her online business. Listen now!

Enjoy today's episode, I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag @itsnicoletoledo and @shannonsegall and we will repost you! 

Learn more about Nicole HERE

Links & Resources:

Are you wanting to grow + scale your online business in just 8-10 hours a week? In today's episode, Holly Haynes shares exactly how she's done it! 

Holly helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures. She runs her strategic coaching business, has the Crush the Rush Planner company, and is even the host of a top 100 podcast called Crush the Rush. 

Learn more about Holly HERE. 

Enjoy today's episode, I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag @hollyhaynes and @shannonsegall and we will repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Shan's Links & Resources:

Experiencing rejection sucks, whether it’s in the form of being ignored, ghosted by a client, or having someone flat out say no to your face... whatever the case may be, no one goes their entire life without experiencing some kind of rejection.

And as a social media manager or freelancer, you are 100% going to experience rejection along the way. 

So in today’s episode, we are diving head-first into rejection. I share my own personal stories when it comes to being rejected (and trust me there's a lot), I share how to gracefully deal with rejection, & also how to plan for it. Ready to dive in? Press play & don't forget to Subscribe & Leave a review on  Apple Podcasts!

Shan's Links & Resources:

When I boarded a plane to Southeast Asia for what was meant to be a month-long solo traveling trip (after getting cheated on), I never expected to still be on this side of the world over 3 years later. Throughout the years, I’ve learned tons of valuable lessons & I wanted to share them with you in today's episode. 

So whether you choose to solo travel abroad or even within your own home country, hopefully, you can take some wisdom + advice from this episode! 

Don't forget to Subscribe & Leave a review on Apple Podcasts!

Shan's Links & Resources:

If you want to create a profitable social media management business, one that allows you to be your own boss, work from anywhere in the world, & replace your corporate income… then you need to be able to consistently find clients. 

Now if you’re sitting there thinking well I’m just starting out, I don’t even know how to get my first paid client let alone more clients, then this is the episode for you! I share 5 of the best places where you can start finding social media management clients today. 

P.S I am running a giveaway of 2 FREE 45-minute social media management mentoring calls. In order to enter the giveaway all you have to do is Subscribe, leave a review on Apple Podcasts, and screenshot + send me your review on Instagram @shannonsegall. 

The giveaway ends on Feb 28th, 2023!

Shan's Links & Resources:

I know from first-hand experience that it can be frustrating when a client pays late, you feel like you are annoying them when you follow up, & sometimes you feel like you are at a loss for what to do next. So in today’s episode, I’m going to share with you 5 things that you can do as a social media manager to help prevent late payments in the first place & also what to do when a client does pay late. Tune in now!

Also, to celebrate the 50th podcast episode of The Tropical Social Podcast (I'm making it a thing) I am running a giveaway of 2 FREE social media management mentoring calls. In order to enter the giveaway all you have to do is Subscribe, leave a review on Apple Podcasts, and screenshot + send me your review on Instagram @shannonsegall.

The giveaway ends on Feb 28th, 2023!

Shan's Links & Resources:

Have you ever wondered if your social media efforts are actually moving the needle? In today's episode, we dive into all things Instagram metrics & what you need to know FIRST before you can truly understand what metrics to focus on.

Instead of simply posting on the gram just to please the algorithm, let’s get your content strategy aligned with the ins and outs of your specific business!

Don't forget to Subscribe & leave a review on Apple Podcasts!

Shan's Links & Resources:

Wondering whether or not starting an online business is the right fit for you? In this episode, I share 5 things that you need to know when it comes to choosing this lifestyle & what skills you need to have in order to make running an online business a success.  Ready to dive in? 

Don't forget to Subscribe & Leave a review on Apple Podcasts!

Shan's Links & Resources:

Are you wondering whether or not you need a college degree to become a social media manager? In this episode, I share my own thoughts + opinions on the controversial topic (and trust me I have MANY) as well as answer whether or not I went to college to launch my own SMM business. Tune in now to hear my two cents on the topic!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a 5-star review on Apple Podcasts.

Shan's Links & Resources:

Have you ever dreamed of being a digital nomad in Bali? If so, you are going to want to tune into today's episode! I share what it's really like to be a digital nomad living in Bali, the pros and cons of living here, & how much I typically spend on a monthly basis. So if you are considering traveling to Bali or want to try out this lifestyle for yourself, click play now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Not sure how to offboard your clients? It's completely normal for clients to come in and out of your social media management business, but you need to have some kind of offboarding process in place! In today's episode, I share with you how I offboard my own clients & what to send yours before you part ways. 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

In today's episode, I dive into the 3 biggest mistakes social media managers make when creating their packages. To help you avoid these same mistakes or recognize you may be making them, I'm going to share with you the top 3 & what to do instead so that you build a sustainable social media management business. One that brings you joy, and fulfillment, & allows you to live your dream lifestyle. 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

In today's episode, I'm sharing my top social media marketing tips for the wedding creative industry. Whether you're a social media manager thinking about niching down to the wedding industry, or you're a wedding creative yourself looking to stand out on social...this is the episode for you!

In this episode I share:

Enjoy the episode? I'd love it if you could...

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Links & Resources:

Do you want to start a podcast that can help grow your business? If so, you are going to want to tune into today's episode! I bring on podcast agency owner, Jenny Suneson, who helps entrepreneurs launch and grow their podcasts and turn their listeners into leads. 

In this episode Jenny shares with us:

Learn More About Jenny Suneson:

Shan's Links & Resources:

Enjoy today's episode, I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag @jenny.suneson and @shannonsegall and we will repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

If you are a new social media manager, the thought of getting on your first few discovery calls probably makes you nervous.

So to help you go from being anxious about discovery calls to having them feel like second nature... this episode I share the behind-the-scenes of my own discovery call process as a social media manager so that you show up confidently + pitch yourself. Tune in now! 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegalland I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Today we are talking all about repurposing content on social media! I know how exhausting it can be to come up with new content pieces all the time, which is exactly why repurposing is key.

Repurposing your content is what will help you avoid the content creation hampster wheel, increase your visibility across multiple platforms, & save you a TON of time. 

Tune in now to hear the 5 ways you can start repurposing your content on social media today! 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Having a marketing plan in place as a social media manager is key to hitting your goals, growing your business, & attracting dream clients. So how do you go about building a marketing plan you ask? Well, in this episode I'm going to share with you 5 easy steps to go about creating a marketing plan for your business. Listen now! 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Have you ever wondered how social media managers balance travel while also running their own online businesses? 

Well, in this episode I share the behind-the-scenes of what this looks like for my own social media management business. 

I chat about: 

Click play on the episode now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Other Links & Resources:

Are you planning to solo travel to Southeast Asia but don’t know what the heck to bring with you? Well, in this episode I’m going to share with you some essential items that I brought on my own travels + some things I definitely recommended getting before you even step on the plane.  

Travel insurance I mentioned In this episode:

- Safety Wing 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.

Other Links & Resources:

Today we are talking about all things solo traveling and my top reasons why I think everyone should solo travel at least once in their life. I’ve learned so many valuable lessons by solo traveling myself, and it’s truly what has shaped me into the woman I am today. So if you are on the fence about solo traveling or you’ve been wanting to try it out but keep telling yourself that now just isn't the right time... well then girl this episode is for you! Tune in now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Today’s topic is one I’ve actually NEVER talked about on the podcast before, and that is Pinterest marketing. I share why your business needs to be on Pinterest, some foundational things to get you started on the platform, & how to go about leveraging Pinterest to explode your marketing efforts. 

So whether you are a service provider who wants to use this platform to drive traffic to your own business or you want to start offering Pinterest management services for your clients... this is the episode for you. Tune in now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

If you would have told me a few years ago that I would one day be the host of my own podcast, I probably would have laughed & looked at you as if you were nuts. I never once thought that the girl who religiously listened to Jenna Kutcher & Amy Porterfield on her commute to a soul-sucking corporate job, would one day launch her very own podcast. So what inspired me to finally launch my podcast? And as this podcast title suggests, what almost held me back from starting one in the first place? 

Tune into the episode to find out! 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

You've probably seen the viral post "Make Instagram Instagram Again" & experienced the ever-changing Instagram updates that Adam Mosseri keeps hopping on Instagram reels to address. Like so many others, you may be reluctant to all the changes & feel pressured to post more video content. 

If that's the case, you are going to LOVE today's episode. I bring on Amber Broder, who's the founder & CEO of ABC Social Media Management and she has amazing insight on all the Instagram updates that have been going on + how to navigate the changes to work for your online business. 

In this episode Amber shares with us:

Learn More About Amber Broder:

Amber Broder is the founder & CEO of ABC Social Media Management, providing social media strategy & done-for-you management services to businesses in the Interior Design/Home Decor & Air BnB niches, as well as supporting other online service providers with their social strategy. 

Shan's Links & Resources:

Enjoy today's episode, I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag @abcsocialmediamanagement and @shannonsegall and we will repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

In today's episode, I'm sharing the top 5 mistakes I see new social media managers making & how you can actually avoid these same mistakes yourself. Listen now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Today, we are going to be talking all about building relationships in the DM’s. I get asked a lot of questions from other social media managers on how to go about building real relationships in the DMs. Specifically, what am I doing wrong, why aren’t people booking me, why are they ghosting me, & how come my followers aren’t actually converting into paid clients... 

So, I'm going to dive into the biggest mistakes I see people making when it comes to relationship building in the DMs so that you don’t make these same mistakes AND I’ll be sharing 4 tips to help you connect with your ideal clients, build solid relationships, & convert your followers into paying customers. Listen now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Are you wanting to become a digital nomad and work from anywhere in the world?

In today's episode, I share how to get started as a nomad, the different career paths you can take, & give you practical + actionable tips to help you pursue this lifestyle for yourself. 

My hope is that you leave this episode realizing what is possible for yourself, understand that everyone has a different perception & version of what living the digital nomad life means, & that there's no one size fits all. 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Not sure how to go about onboarding your clients? I got you covered! Today, I'm walking you through how I onboard my own social media management clients & how I've streamlined my whole client onboarding process. 

From discovery calls to proposals to what comes next, I help you set your business up for success & create a great client-working relationship from the start. Tune in now! 

Want the exact ClickUp Content Calendar template I use to plan, organize, & streamline my content + my clients? Grab it HERE 

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

In this episode, I chat about work-life balance as well as setting boundaries as a social media manager. I know it can be challenging to shut off as a social media manager, feeling like there’s always something else that needs to get done, & that you are constantly scheduling your life around your work...

So, this episode is all about giving you some useful work-life balance tips that have helped me throughout the years, sharing how to set boundaries with clients, & lastly how to actually build your business around your lifestyle and not the other way around. Tune in now!

Enjoy the episode? I'd love it if you could...

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Today, I'm interviewing email marketing expert, Shannon Vondy. 

When the events of 2020 hit, Shannon (a former 12 year wedding photographer) decided to send one email to her list and earned $2,600! That one email changed the game for her business. Today, Shannon runs a successful email marketing agency to help other entrepreneurs use the power of email to grow and thrive in their businesses.

In this episode Shannon shares with us:

Connect with Shannon Vondy:

Other Links & Resources:

Enjoy today's episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag @mrs.vondy and @shannonsegall and we will repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

I get asked a lot of questions from other social media managers on how to go about booking more clients, what strategies I use, & how to get more leads into one’s business.

That's why, in today's episode, I'll be sharing with you 5 ways to get more social media management clients & how to attract clients to you via word of mouth marketing. 

Enjoy the episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Don't want to point or dance on Instagram reels? 

Yup, I know the feeling. 

The truth is, pointing and dancing isn't everyone’s cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection with them. 

I dive into the basics behind using reels, why they are important, & how you can build an Instagram reel strategy that is intentional. 

You'll walk away from this episode with a TON of reel ideas that you can implement into your own business, brainstorm off of, & start creating from today. 

Enjoy the episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today.    

In this episode, you'll discover...

Enjoy the episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Video has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO’s announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon.

Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don’t worry because in this episode I'm going to share some actionable tips to help you build your confidence so that you can fully embrace showing up on video.

Enjoy the episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn’t seem to be growing, then this is the episode for you!

I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you’re ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode. 

Enjoy the episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Ready to go from daydreaming about starting a social media management agency to actually having one? 

In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods.

Kelci shares with us:

Connect with Kelci: 

Other Links & Resources:

Enjoy today's episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag @wearesherose and @shannonsegall and we will repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Have you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week?

Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance.

Batch creating your content in advance is going to save you heaps of time, help you stay consistent on the platform, & also be way more productive. So girl, if you're ready to learn how I plan, batch, and create all my instagram content, then keep on listening. 

Enjoy today's episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Wondering what tools to use to run your own Social Media Management business?

In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience. 

Tools I Mention In This Episode: 

Other Links & Resources:

Enjoy today's episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

As an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students.    Which is why, in this episode I breakdown:

Enjoy today's episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Links & Resources:

Diana is the founder + creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless. 

In this episode we cover: 

Connect with Diana: 

Links & Resources:

Enjoy today's episode? I'd love it if you could....

Share a screenshot of you listening on your IG stories and tag @deeplyrooted.studio and @shannonsegall and we will repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts.

Have you ever struggled with what the heck to post on social media?Yup, I think we’ve all been there! The truth is, you need a content strategy + plan in place so that you know exactly what to post, you stay consistent, & you don't end up on a never ending content creation hamster wheel.

Tune into today's episode, where I share with you my own tips for coming up with endless content ideas, how to repurpose past content, as well as understand what type of content pieces your ideal client will resonate with.

Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review on Apple Podcasts. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Links & Resources:

FREEBIE! Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Want To Work Together? Click here! 

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

Podcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer.  Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself. 

In this episode you'll discover...

Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Crosby, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Connect with Crosby: 

Instagram 

Website 

YouTube

Links & Resources:

Freebie: Kickstart Your Social Media Management Business

Join The Social With Shan Community HERE

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

I know how scary it is to take the leap, quit your 9-5, & go full time with your business. It’s equally as exciting as it is terrifying, and coming from someone who quit her corporate job almost 3 years ago now, there are definitely things I wish I had known or even considered before I took that leap and handed in my own notice.  

In today’s episode, I share my top tips + advice before you go full-time with your own business so that you can quit your job with a lot more confidence and truly make 2022 the best year yet.

In this episode, you'll discover...

Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Links & Resources:

FREEBIE! Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

The 'Digital Nomad' lifestyle has become more and more popular over the last decade. It has given nomads from around the globe the chance to be their own boss, work from anywhere, & to have that freedom over their lives.   With so many solo travelers coming to expereince this lifestyle for themselves, a big question that often gets asked is: "How do I find friends & build a community?"  

So today, I'm bringing my best friend, Max Pankow, onto the podcast. Max knows this lifestyle all too well, and has been a digital nomad since 2016. As one of my closest friends in Bali, I knew she would be perfect for today's episode. She is one of the most multi-passionate people I know, incredibly bubbly, & is amazing at networking + making friends with others. 

In this episode, you'll discover...

Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Max, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Connect with Max on IG: https://www.instagram.com/maxpankow/

Links & Resources:

Freebie: Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

We’ve all heard the phrase community over competition. Today, I'm diving into what that term really means, what the difference is between the two, & why viewing everyone around you as competition will undeniably hurt your business in the long run.  Starting and scaling your own social media management business can get SO lonely, which is exactly why fostering a community instead of focusing on "competition" is so important. So lovely, if you're ready to build a loyal community online, have a support system in place as you grow + scale your business, & truly ditch that feeling of comparison & competition...then you’re going to love today's episode!  

Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Links & Resources:

FREEBIE! Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

Today's guest speaker, Claudia Gebhardt, has chosen a pretty unique niche for herself. She went from pinterest marketing to then niching down to wine marketing - aka she works specifcally with wine brands/businesses and helps market themselves online.   

In this episode you'll discover:

Connect With Claudia: 

Other Resources & Links:

Free Guide: Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + Claudia) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

We all experience slow seasons within our business and instead of viewing them as this super negative thing or freaking out, this episode is all about helping you change your perspective & instead view them in a more positive light.  Today, I'm giving you my top 5 things to do when business is slow and you aren't seeing those leads or clients coming through the door. So instead of throwing in the towel or feeling discouraged, tune into this weeks episode!   Resources & Links:

Freebie: Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription 

Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Creating a social media strategy can seem pretty intimidating especially when you are in the early stages of your social media management business.  

That's why in today's episode we will dive into:  

Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. 

Links & Resources:

Freebie: Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription