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Top Comment

Top Comment

BBC

The story behind your social media feed, from BBC correspondent Marianna Spring and investigative journalist Matt Shea.

Top Comment investigates what's blowing up online. From global events that go viral across social media, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.

You can also hear Marianna's previous series for the BBC in this feed, including Marianna in Conspiracyland, Why Do You Hate Me?, Disaster Trolls, Death by Conspiracy? and War on Truth.

108 - AO3 and fears of the internet apocalypse
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  • 108 - AO3 and fears of the internet apocalypse

    When the internet’s biggest fanfiction site disappears, there’s one thing you can still count on: a network of fans. AO3 hosts more than 18 million works, including many sexually explicit stories, and writing inspired by popular IP, such as Harry Potter, Twilight and Heated Rivalry. And the fans have been sharing “fics” on drives to keep each other going while their online haven is down. The non-profit behind AO3, announced the site would be offline for two to four weeks, citing a “security incident”. In this episode, Marianna and Matt discuss why people are panicking and whether after other cyber security threats recently - including PHP - the internet is becoming more fragile.

    Plus - Marianna has done an experiment to test how AI chatbots might be influencing how people vote and how it could mean for future elections.

    Top Comment is hosted by Marianna Spring and Matt Shea. Made by Emma Close and Sophie Milward. The technical producer was Jonny Hall. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

    Fri, 06 Nov 2026
  • 107 - How porn sites soft-launched the attention economy

    With the advent of OnlyFans, pornographic content has become a fixture of mainstream social media. But the influence of the adult entertainment industry on internet culture arguably began decades ago. On this episode, Matt and Marianna are joined by journalist Patricia Nilsson who has reported extensively on the secretive personalities who control 'Big Porn' and the business model behind it. We discuss the revolutionary data tracking practices first implemented by so-called tube sites to monetise attention, the regulatory trade-off between safety and privacy, and why anonymity online may be leading to more extreme pornography fuelled by our most primal instincts.

    Plus - the feline answer to Pokémon Go.

    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The assistant producer is Sophie Millward. The technical producer was Robin Schroder. The editor is Justine Lang. The senior news editor is Sam Bonham.

    Patricia's new book, Guilty Pleasure: The Pornification of the Internet, the Economy, and Everything Else, is out now: https://www.penguin.co.uk/books/462785/guilty-pleasure-by-nilsson-patricia/9780241711293

    If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

    Fri, 30 Oct 2026
  • 106 - Are platforms promoting death on demand?

    Why are we seeing more death on our feeds? From footage of an Ecuadorean priest being killed by a crucifix to the man who was attacked by a tiger on camera, snuff content appears to be making a comeback. On this episode, Marianna and Matt examine how various platforms' responses to so-called trauma porn have evolved since an initial tightening of restrictions following the livestreamed Christchurch shootings in 2019.

    Also this week, Meta has been forced to explain the deactivation of an activist Instagram account by pointing the finger at its auto-moderation systems. The company was responding to anger from No Kings protest organisers, who cited their official profile going dark as evidence of censorship and political interference. We dissect Meta's defence, and consider the broader implications of AI-led moderation becoming more widespread.

    Plus - is France actually fake?

    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The assistant producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.

    If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

    Fri, 23 Oct 2026
  • 105 - AI influencers are invading our feeds

    From shadowboxing Parisians to chihuahuas fronting rap videos, the acceleration in generative AI capability is now impossible to miss on our feeds. On this episode, Matt and Marianna explain how new software allows users to 'reskin' video content to make anyone say or do literally anything they like. They discuss the resulting shift from realism to absurdism online, the existential threat to any type of IP ownership, and why independent creators inevitably suffer the most.

    Also this week, after Ukraine hit several Yandex data centres inside Russia, viral posts began circulating suggesting there had been a noticeable reduction in social media activity by Russian bots. This narrative was fuelled by multiple high-profile accounts, and even echoed by President Zelensky - only it wasn't true. After experts debunked the claims, Top Comment dissects why this 'misinfo on misinfo' was able to flourish, from circumstantial evidence to Bluesky echo-chambers.

    Plus - Kelly Clarkson is in hot water after leaving a bad review, and the YouTube prankster who was tricked into an online gag order.

    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The assistant producer is Sophie Millward. The social producer was Richard Kenny. The technical producer was Stephen Bailey. The editor is Justine Lang. The senior news editor is Sam Bonham.

    If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

    Fri, 16 Oct 2026
  • 104 - Frances Haugen: exposing Facebook five years on

    As The Social Reckoning hits cinemas, the whistleblower who inspired the movie joins Top Comment to discuss what's changed since she leaked tens of thousands of internal Facebook documents in 2021. Considered by many to be the primary catalyst for much of the legislation and litigation currently targeting social media giants, Frances Haugen's revelations have nonetheless been followed by an apparent acceleration by those same companies in pursuit of maximum engagement. On this episode, Frances talks about tech accountability in the age of AI, the increasingly punitive measures being taken against others who decide to speak out, and what she really thinks of Mark Zuckerberg. Meta has consistently disputed Frances Haugen's characterisation of its policy, culture and safety procedures.

    Plus - fresh from attending the press screening, Matt and Marianna give their thoughts on the film.

    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The assistant producer is Sophie Millward. The technical producers were Ben Andrews and Dafydd Evans. The editor is Justine Lang. The senior news editor is Sam Bonham.

    If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

    Fri, 09 Oct 2026
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