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The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces.
- 454 - 439. The One Thing Stopping You From Fixing Your Business
The 2026 Coworking Benchmark Session
Most operators aren't short on effort; they're short on a diagnosis. This episode breaks down why malaise sets in when you can't name the actual problem in your business, and why the fix is almost always the easy part once you know what you're aiming at.
I walk through why diagnosis is so hard to do on your own. Most operators run one space, watch one P&L, and have never seen their numbers next to anyone else's. Without a comparison set, it's nearly impossible to know whether your marketing spend, close rate, or churn is the real problem, so operators default to copying tactics instead of fixing the issue.
In this episode:
Why malaise isn't a motivation problem The difference between diagnosing a problem and solving it Where time and money actually get wasted in a coworking business How to get a real comparison set for your own numbersGet your numbers benchmarked against real coworking data with the Coworking Scorecard 2026: everythingcoworking.com/benchmark
Wed, 16 Sep 2026 - 15min - 453 - 438. What JLL and Yardi Numbers Say About Flex Growth
Resources mentioned on this podcast:
The 2026 Coworking Benchmark Session
Scott Homa (JLL)
Will Sanford (Yardi)
What if the fastest-growing segment in coworking is operators with two to six locations?
The keynote that opened this year's Global Workspace Association conference in Denver was Scott Homa, who leads flex research at JLL, and Will Sanford, the head of coworking at Yardi. The two companies track this market with different datasets and different methods, and they landed in almost exactly the same place.
Scott is known for the headline that 30% of office inventory would be flexible by 2030. He explained where it came from: JLL asked occupiers how they wanted their portfolios split, and they said 30%. It was a demand number, not a forecast of how much flex space would get built. Flex is about 2.3% of the U.S. office market today.
In this episode, I walk through the numbers from that keynote and what they mean for your growth plan.
I talk about:
• Where the 30% by 2030 number came from, and why it was never a supply forecast
• Flex today: 2.3% of the U.S. office market, across 9,400 locations and 4,300 operators
• Why London at 10% is the benchmark, and what that could mean for Manhattan
• 88% growth for operators running two to six locations, against 8% for the top 100 by size
• Where flex ranks when an enterprise tenant picks a building, and how to use that with a landlord
• What a fast-growing enterprise tenant is buying from an operator
None of these numbers are mine. They come from JLL and Yardi, and I am grateful to both companies for tracking this industry.
Wed, 09 Sep 2026 - 17min - 452 - 437. What is the ROI on the Amenities in your Coworking Space?
Resources Mentioned In This Podcast:
What if the amenity your members love most is also the most expensive square footage in your space?
Coffee bars, podcast studios, fitness rooms, kids rooms, and wellness rooms almost always start with a founder's passion. They feel like differentiators, and nobody builds one expecting it to sit empty. But you pay rent and CAM on every square foot whether it earns or not, and a studio the size of a large team office represents $2,000 to $3,000 a month in office or meeting room revenue you're choosing not to collect.
In this episode, we walk through how to evaluate every amenity space on your floor plan by asking two questions: does it earn direct revenue, and does its promise sell memberships?
I talk about:
Why amenity spaces almost always start with a founder's passion, and why that makes them so hard to remove later The story of my 400-square-foot fitness studio (and $7,000 shower, in 2012 dollars) in the best corner of my first Chicago space How operators like Lucid Private Offices, Pacific Workplaces, and Premier Workspaces optimize revenue per square foot, and what unmonetized square footage costs Why an amenity that never gets used can still sell memberships, and how to test whether yours does The categories worth a hard look: food and beverage, fitness rooms, podcast and photography studios, and kids rooms Why wellness rooms are table stakes, even when they're not directly monetizable How to pare an amenity back or turn it into a product, from trainer memberships to a photography studio membership How to set a three-to-six-month deadline before converting a space to offices or meeting roomsIf there's a room on your floor plan you've never put a number on, this episode gives you a way to decide whether it stays as it is, gets smaller, or becomes your next office.
Wed, 02 Sep 2026 - 34min - 451 - 436. Don't Reverse Engineer the Coworking Space You Love
What if the coworking space you love is not actually profitable?
There is a pattern I see over and over with people who want to open a coworking space. You visit one you like, the flex desks are full, the meeting rooms are in use, the design is great and the staff is warm. You do the back-of-the-envelope math on the way home, decide the model works, and set out to build your own version of it.
The problem is that you cannot see a profit margin on a tour. Most coworking spaces are not killing it, and most operators are working on a profit margin problem that is either a revenue problem or an expense problem or some combination of both.
In this episode, I explore why reverse engineering someone else's space is so risky, and what to build from instead: your own why, and the benchmarks that actually produce a profitable space.
I talk about:
Why a space that looks busy and beautiful tells you nothing about its profit margin What you cannot see on a tour, including what members actually pay against list price, occupancy, staffing levels, rent, and CAM Why a revenue problem is much harder to fix than an expense problem The questions to answer before you model anything: your why, your goals, how involved you want to be, and what profit the business needs to produce The benchmarks to know cold, from revenue and rent per square foot to payroll as a percentage of revenue and your lead-to-tour and tour-to-close ratios How to see your own trade-offs, whether that is free lattes, a gym nobody uses, or a space that costs more than your pricing can recover Which levers in your pro forma will break the model if you move them, and what discounting and over-hiring do to your plan after you openWed, 26 Aug 2026 - 28min - 450 - 435. Two Strategies To Keep Your Revenue Plans On Track When You're Launching A New Coworking Space
What if the biggest threat to your coworking space's revenue isn't empty offices—but the decisions you make to fill them?
Launching a new coworking space comes with a difficult financial reality: your rent and other fixed expenses often begin on day one, while reaching stabilized occupancy can take much longer. That makes it critical to have realistic revenue projections and a clear strategy for protecting them as you ramp up.
In this episode, we explore two strategies for keeping revenue on track when launching a new coworking space: limiting discounting and building multiple revenue streams from the beginning.
We talk about:
Why new operators often underestimate how long it takes to reach stabilized occupancy When you don't actually need to discount, especially if you have limited inventory, strong positioning, or a differentiated brand How to use founding-member perks and bonuses instead of immediately lowering your prices When temporary discounts can make sense—and why competing on price with large national operators can be dangerous How discounting affects your actual revenue capacity, renewals, and member lifetime value Why meeting rooms, events, and mail revenue need to be developed alongside office sales How early team members can contribute to revenue growth through networking, referrals, partnerships, and sales activityIf you're launching a coworking space, opening a second location, or trying to close the gap between your projected and actual revenue, this episode is a reminder to look beyond occupancy and build a revenue strategy that can support the entire business.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 19 Aug 2026 - 30min - 449 - 434. The Amenity Strategy That Won Josh Kaplan A Lease: Inside Clubhouse Work & Golf
What happens when a golf simulator in your garage turns into a 25,000-square-foot coworking business?
For Josh Kaplan, founder of Clubhouse Work & Golf, the idea started with a group of friends wondering how hard it could be to rent a warehouse, set up a golf simulator, and have somewhere to work and play during the winter.
Three years later, Clubhouse Work & Golf has its first location in Denver, sold out its 50 private offices in less than 13 months, and is opening a second location.
In this episode, Josh and I talk about:
How he went from an 18-year career in software to launching a coworking business Why it took nearly three years and 30–40 failed deals to finally get the first location open How golf became the hook, but hospitality and design became a much bigger part of the value proposition What Josh learned from his first location and is applying to the second Why he's deliberately taking a conservative approach to expansion How his team has evolved as he moves away from day-to-day operations And why he believes Clubhouse Work & Golf can eventually scale beyond DenverI love Josh's story because it's a great example of building something genuinely differentiated instead of trying to create another version of the same coworking space.
And the golf is only part of the story.
Resources Mentioned in this Episode:
Clubhouse Work & Golf's website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 12 Aug 2026 - 55min - 448 - 433. Events, Sponsorships, And a Full Café: How Leslie Bailey Diversified Her Coworking Revenue (Best Of)
What if the real money in your coworking space isn't the desks at all?
That's exactly what Leslie Bailey discovered running Maven Space, a 15,000-square-foot coworking space, event venue, and social club she built in downtown Indianapolis with no private offices at all.
Leslie's background wasn't real estate or hospitality. Coworking operators come from all kinds of backgrounds, and hers was journalism, 15-plus years of it before she launched Indy Maven, a media company and community for women, and eventually built Maven Space around it.
In this episode, we explore how Leslie diversified her coworking revenue well beyond workspace: a full event venue, an in-house commercial kitchen, and a sponsorship program she ran like an old-school magazine ad department.
We talk about:
Why her 15,000-square-foot space never had a single private office How a catering liquor license turned her event venue into a bigger draw Running a full commercial kitchen that served the whole building, not just members Selling sponsorships the way a magazine sells ad space, yes, even on the bathroom stalls Why her membership community is still going, even though the physical space isn'tOne insight that really stood out: sponsorship inventory exists in almost every coworking space, the newsletter, the walls, the events, even the stalls. Pricing it turns it into real revenue.
If you're only thinking about your coworking space in terms of desks and offices, Leslie's story is a reminder of how much revenue potential sits in the rest of the building.
Resources Mentioned in this Episode:
Leslie Bailey's personal website
Leslie's 10 Lessons Learned article
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 05 Aug 2026 - 41min - 447 - 432. How One Coworking Operator Turned Event Space Into a Second Revenue Engine
What happens when a coworking operator refuses to think small?
Gina Schreck has built far more than a coworking space. Over the years, she's transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof.
In this conversation, Gina shares the story behind that growth, the risks that came with it, and the mindset that's helped her create one of the most unique coworking spaces in the industry.
In this episode, we cover:
How Gina expanded from 10,000 to 50,000 square feet—and why she nearly walked away from the opportunity The unexpected role her daughter played in managing the expansion Why event space has become an important part of her business model How her podcast studio supports her community What it takes to build a space that's more than just a place to work How she thinks about hospitality, community, and creating an experience members want to come back to Why understanding your ideal member shapes every decision she makesWhether you're thinking about expanding your space, adding new revenue streams, or strengthening your community, Gina offers an honest look at what's worked, what hasn't, and the lessons she's learned along the way.
Resources Mentioned in this Podcast:
Connect with your Hosts:
Connect with Giovanni on LinkedIn
Connect with Jamie on LinkedIn
Find Jamie on the Everything Coworking Podcast
Thu, 30 Jul 2026 - 1h 00min - 446 - 431. How to Maximize Meeting Room Revenue in Your Coworking Space
What if your coworking website could become one of your biggest revenue drivers?
That's exactly what Eyal Lasker, Founder and CEO of Flexspace AI, is helping operators do.
While many operators focus almost entirely on filling offices, Eyal believes one of the biggest opportunities for growth is optimizing everything else: meeting rooms, day passes, event space, virtual mail, and other on-demand products.
In this episode, we explore why treating your website like an e-commerce platform—not just an online brochure—can dramatically increase both revenue and profitability.
We talk about:
Why meeting rooms are one of the most underutilized assets in coworking How online booking removes friction and creates new revenue opportunities Why great photography has a direct impact on conversion rates The surprising booking patterns operators are missing, including how many reservations happen the same day How dynamic pricing can increase revenue by balancing price and booking volume Why repeat on-demand customers become some of the highest-value users over time The role AI is playing in revenue optimization and pricing decisions Why operators should think about their websites as e-commerce engines instead of digital brochuresOne insight that really stood out: "Simplicity is hard to build, but it's what drives conversion."
The easier you make it for someone to discover, book, and pay online, the more opportunities you create to monetize the space you already have. Resources Mentioned in this Podcast: Eyal Lasker on LinkedIn Flexpace AI website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 22 Jul 2026 - 45min - 445 - 430. Why Your Virtual Mail Program Makes 3% and Theirs Makes 30.
What would it look like if virtual mail made up 30% of your revenue instead of two or three percent?
That's the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren't treating mail as a line item nobody revisits. They've built it into a real, growing piece of the business, and the difference in outcome is enormous.
I paint a picture of what that looks like, then get into what separates the operators who get there from the ones who stay stuck at two or three percent.
We cover:
Why virtual mail deserves its own real target, not a vague sense that it should grow Why pricing every mail buyer the same flat rate leaves real money on the table, and what a good, better, best tier structure looks like instead How your Google Business Profile and website can quietly become part of the product itself, not just a place to get found Why "it's too much work" is a routine problem, not a volume problem, and the real number behind processing mail for 100 membersEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 15 Jul 2026 - 24min - 444 - 429. The Most Underused Coworking Product That Can Double Office Revenue
What if one of the easiest ways to increase your coworking revenue… is already sitting empty in your space?
Many coworking operators have offices that are difficult to fill. Maybe they're a little too large, an interior office, or they've been sitting vacant for months. The default solution is often to list them as day offices and hope for a few bookings.
But there's a much more predictable way to generate revenue from those spaces.
In this episode, we break down why part-time private offices are one of the most underutilized products in coworking today, and how operators are turning a single office into recurring revenue instead of relying on one-off day office bookings.
In this episode, you'll learn:
Why day offices leave revenue on the table How part-time private offices create predictable recurring revenue Who this product is designed for (and why demand is growing) How operators are earning significantly more from the same office The marketing, pricing, and operational considerations for launching this offer Why this can be the perfect upgrade path for coworking members who need more privacy but aren't ready for a full-time officeIf you have vacant offices—or members who are constantly living in your phone booths—this episode is full of practical ideas you can implement.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 08 Jul 2026 - 24min - 443 - 428. How the Most Profitable Coworking Spaces Generate 30 to 40% of Revenue Outside of Workspace
Most coworking operators think they have a sales problem.
What they actually have is a revenue mix problem.
If almost all of your revenue comes from private offices and coworking memberships, you're making it much harder to build a highly profitable business.
The most profitable operators I work with don't stop at workspace revenue. They build multiple revenue streams that continue to grow alongside their memberships.
In this episode, I break down:
Why the most profitable coworking spaces generate 30–40% of their revenue from non-workspace products The revenue opportunities many operators are overlooking, including meeting rooms, virtual mail, and event space A side-by-side comparison showing how two nearly identical coworking spaces can end up with dramatically different profit margins Why optimizing your offices is only part of the equation if you want a high-margin business The biggest mistakes operators make when selling ancillary products online Practical ways to improve your e-commerce experience, SEO, Google Business Profile, and marketing so these revenue streams actually growThe biggest takeaway? You don't need more square footage to increase profitability.
You need to maximize the revenue potential of the space you already have.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 02 Jul 2026 - 33min - 442 - 427. The Coworking Operator Blind Spot: Small Details That Impact Revenue, Retention, and Conversions
I was traveling in Europe last week and found myself doing what I always end up doing on trips like this… quietly auditing hospitality systems everywhere I go.
Not in a formal way. Just noticing what works, what breaks, and what quietly shapes the experience. And a lot of it translates directly into coworking.
This episode is a little different — it's a solo reflection from the road — but I wanted to share a few observations that came up along the way.
In this episode, I talk about:
Why small hospitality gaps (like not actually offering a welcome drink that's sitting right there) change the entire first impression What "good on paper" partnerships look like vs. what actually gets experienced on the ground (gyms, tours, amenities) How easily premium spaces lose quality when no one is actively "seeing" the details anymore (dirty tables, unused areas, neglected touchpoints) The difference between teams that are executing tasks vs. teams that are anticipating guest experience A tour experience that felt completely transactional — and what was missing to turn it into real connection A hotel that got the details right in a way you only notice when you slow down enough to pay attentionThe overarching theme was simple: anticipation is what separates good hospitality from forgettable execution. And in coworking spaces, it shows up in the exact same way.
If you're running a space, this is worth a quiet audit of your own systems this week.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 24 Jun 2026 - 34min - 441 - 426. The Coworking Pre-Launch Strategy That Filled 30% of a Space Before Opening
What does it really take to build a coworking space that becomes a community asset, not just another office?
That was one of my favorite conversations with Rob Archer, CEO of Codebase Coworking in Charlottesville, Virginia.
Rob has built something special. Codebase sits inside a larger entrepreneurial ecosystem designed to attract talent, support founders, and strengthen the local community. What struck me most was how intentional every decision has been.
We talked about the reality of balancing financial responsibility with a bigger mission. Rob doesn't shy away from the numbers. In fact, he broke down coworking economics better than most MBA professors. But he also understands that some of the most valuable parts of a coworking space can't be measured on a spreadsheet.
From giving more than 70 hard hat tours before opening, to building deep relationships throughout Charlottesville, to creating a member mix that reflects the broader business community, Rob has shown what's possible when you lead with both strategy and service.
We also dug into:
How to think about coworking profitability when your vision is bigger than revenue alone Why understanding your market matters more than copying someone else's model The lessons Rob learned launching a 20,000 sq. ft. coworking space Building occupancy before opening day Developing community managers and investing in your team Creating a coworking experience that attracts and retains local talentIf you're building a coworking space, this episode is packed with practical insights on growth, positioning, community engagement, and long-term sustainability.
And if you've ever wondered whether coworking can be both profitable and deeply connected to its community, Rob's story is a masterclass.
Resources Mentioned in this Podcast: Rob Archer on LinkedIn Codebase Coworking website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 03 Jun 2026 - 48min - 440 - 425. What This Operator Did Differently When He Rebuilt His Coworking Business in a New Market
Some coworking operators close one space and swear they'll never do it again.
Matt Irvin closed his first coworking space during COVID...packed up his family, drove from California to Chicago in the middle of the pandemic...and opened another one anyway.
Matt and I go way back to our CrossFit days in the Bay Area. We used to do Murph together, and I still remember him air squatting faster than everyone else while we talked about his idea to open a coworking space in Menlo Park.
At the time, he and his wife Meg were trying to solve a very real problem: how do you create beautiful, welcoming workspace for therapists and small businesses without the cold, corporate feel?
That idea became Cocial in Menlo Park.
Then came COVID.
This episode is packed with gems for operators:
How Matt turned a massive curved-window flex space into an events business with 100+ events a year Why community matters more than ever in suburban coworking markets What operators miss when they focus only on desks and offices instead of creating a culture people want to belong to How he bootstrapped both spaces, negotiated free rent and TI, and built the first location himself with "burritos and beers" laborOne of my favorite parts of this conversation is how much heart Matt brings to the business. You can feel how deeply he cares about creating spaces where people feel comfortable, connected, and supported.
If you're thinking about suburban coworking, events, hospitality, or simply what it takes to start over and build again, this one is worth your time.
Resources Mentioned in this Podcast: Matt Irvin on LinkedIn Cocial website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 20 May 2026 - 41min - 439 - 424. Google Reviews: What Coworking Spaces Must Stop Doing Immediately
If your coworking space lost its Google Business Profile tomorrow… how long would it take before your pipeline dried up? That might sound dramatic, but after digging into Google's latest review policy changes, I don't think it is. Google quietly rolled out major updates in April that completely change how coworking operators can ask for reviews. And some of the tactics many of us have used for years? They now violate policy. This episode is a wake-up call for coworking operators because your Google Business Profile is not just another marketing channel. It is the top of the funnel for your business. It drives local search visibility, social proof, SEO, and ultimately leads. I recorded this episode immediately after learning about these changes because the implications are huge. If your automations, signage, onboarding materials, or team scripts are out of compliance, you could start losing reviews… or worse, lose review functionality altogether. In this episode, I walk through: - The 8 major Google review policy changes coworking operators need to know right now - Why common review strategies are suddenly risky - How to audit your automations, QR codes, onboarding materials, and CRM workflows - What Google's AI enforcement tools are actually looking for - The safer, compliant ways to continue generating reviews and protecting your search visibility If your coworking business depends on local search traffic (and it does), this is one of the most important episodes I've recorded this year. Resources Mentioned in this Podcast: Google's official review policy Google's Maps UGC policy overview
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Tue, 12 May 2026 - 37min - 438 - 423. From Underwater to 95% Occupied: A Coworking Turnaround Story
What would you do if you bought a coworking space that was losing money… on purpose?
That's exactly what Lea Latham did.
She walked into a 13,000 square foot executive suite business that was underwater, knowing full well she'd likely have to take it over. And when the time came? She moved into her RV, parked it outside, and got to work.
I loved this conversation with Lea because it's such a real look at what it actually takes to turn a space around:
Making the hard call to replace a team member (and wishing you'd done it sooner) Installing systems, structure, and accountability from scratch Leaning into technology to create visibility and control Understanding that relationships matter—but they're not everything And focusing on the fundamentals that so many operators overlook (like actually responding to leads…)I've had the privilege of working with Lea through our programs, and she is exactly the kind of operator you want in this industry: curious, decisive, and willing to take action.
If you've ever wondered whether you could take over an underperforming space and turn it into something profitable… this episode will give you a very honest look at what that actually requires.
Resources Mentioned in this Podcast: Katy Elite Suites website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 06 May 2026 - 46min - 437 - 422. How This Coworking Space Cut Days on Market From 140 to Under 30
Most people don't start their coworking career thinking they'll become president of the company.
Jessie Hathcock did.
When I sat down with Jessie Hathcock from The Loading Dock, I couldn't stop thinking about how rare her story is. She started as a community coordinator… and six and a half years later, she's leading the entire company.
We talked about:
What it really looks like to grow up in the coworking industry (and why those career paths are finally becoming more common) How their co-warehousing model is opening doors for entrepreneurs you might not expect… including tradespeople and small businesses that need space to grow The messy, real behind-the-scenes of implementing EOS and building a healthy, aligned team (not as easy as it sounds) Why "unreasonable hospitality" isn't just a philosophy for them… it's a budget line item And how they're creating a level of connection that leads to 82.5% of members reporting improved wellbeingOne of my favorite parts of this conversation is how honest Jess is about the messy middle.
Rapid growth. Team tension. Launching new initiatives before you're fully ready. Learning (sometimes the hard way) how to lead at a higher level.
And still choosing to build something that puts people first.
If you've ever wondered what it actually takes to scale a coworking business without losing your culture… this episode is such a good one. Resources Mentioned in this Podcast: Jessie Hathcock on LinkedIn The Loading Dock website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 29 Apr 2026 - 50min - 436 - 421. The Lead Follow Up System Every Coworking Space Needs to Fill Faster
You don't have a lead problem. You have a follow-up problem.
Leads are coming in. Marketing is working. But deals aren't closing at the rate they should be and the issue is almost always the system behind the leads.
In this solo episode, Jamie breaks down where coworking sales funnels tend to fall apart and how to fix them.
You'll learn:
Why leads get stuck in your CRM and never convert Where follow-up typically breaks down (especially mid-funnel) How inconsistent systems cost you real revenue The four essentials for optimizing your sales processIf your "needs follow up" column is overflowing or you feel like you should be closing more deals with the leads you already have, this episode will give you a clear path forward.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 22 Apr 2026 - 37min - 435 - 420. How One Coworking Space Hit an 80% Tour Show Rate (And the Tech Behind It)
What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution?
That's exactly what Dan Wesson and Chelle Peterson did.
Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I've known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platform that's now helping operators all over the world.
They didn't set out to create software. They just wanted to run a better coworking space.
But after juggling Calendly, DocuSign, Mailchimp, ActiveCampaign, social schedulers, answering services… and still missing leads, still feeling overwhelmed, still wondering what was falling through the cracks… they hit a breaking point.
So they fixed it.
We talk about:
– What they were actually dealing with behind the scenes before building CoLevel – The moment they realized their tech stack was holding them back – Why speed to lead is one of the biggest missed opportunities in coworking – How automation can increase hospitality (not replace it) – What it looks like to compete with larger operators without a big team
If you've ever felt like your tech stack is running you instead of the other way around… this one will hit home.
Resources Mentioned in this Podcast: Daniel Wesson on LinkedIn Chelle Peterson on LinkedIn CoLevel
What Every Coworking Operator Needs to Know About Lease Renewals
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 15 Apr 2026 - 51min - 434 - 419. How to Use AI in Your Coworking Space Without Losing the Human Touch
What if AI didn't replace your community manager… but actually made them better at their job?
That's exactly what Courtney Schwartz is doing at FireWorks Coworking—and it's such a refreshing take on a topic that can feel overwhelming (or even a little threatening) in our industry.
Courtney is deeply passionate about people, community, and creating meaningful connections. And instead of letting AI take over, she's using it to take admin work off her plate so she can spend more time doing what actually matters inside her space.
In this episode, we cover:
How Courtney uses AI to streamline time-consuming tasks like blog writing and content repurposing Why "garbage in, garbage out" is the reality of AI—and how to get better outputs How indie operators can use AI for local SEO and even demographic research The role of AI in helping you identify and reach your ideal member Why community managers who embrace AI will have a huge advantage How to use AI as an extension of your voice, not a replacementI've had the chance to work with the FireWorks team through Coworking Startup School and Community Manager University, and Courtney is such a great example of what happens when you invest in your people and give them space to grow.
She's curious, driven, and clearly all-in on her community—and this conversation is packed with practical ideas you can actually use.
Resources Mentioned in this Podcast: Courtney Schwartz on LinkedIn FireWorks Coworking website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 25 Mar 2026 - 53min - 433 - 418. Yardi's Peter Kolaczynski shares Coworking Growth Data Drivers
Most people don't spend 13 years quietly building one of the most comprehensive datasets in commercial real estate.
But that's exactly what Peter Kolaczynski has been doing at Yardi.
In this episode, Jamie sits down with Peter Kolaczynski, Associate Director of Yardi, to unpack what's really happening beneath the surface of the coworking and office markets.
And this one gets… data-heavy in the best way.
We get into:
Why coworking is still only ~2.3% of total office space—and why that number could 5x How Yardi tracks over 80,000 office buildings and what that unlocks for the industry The surprising reality of physical office occupancy (hint: it's still under 60%) Why enterprise demand for flexible space keeps growing despite return-to-office pressure How AI could reshape not just coworking—but total office demandOne of the most interesting takeaways: even if office demand shrinks overall, coworking may expand. Why? Because uncertainty drives flexibility—and flexibility is exactly what coworking offers.
We also get into:
Office-to-residential conversions. Why "downtown" may matter less than ever. The rise of smaller, hyper-local office hubs. And why building owners—not just operators—may drive the next wave of growth.
If you care about where the office market is actually heading (not just headlines), this is a must-listen.
Resources Mentioned in this Podcast: Peter Kolaczynski on LinkedIn Yardi website U.S. Coworking Industry Report Q4 '25
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 18 Mar 2026 - 37min - 432 - 417. How Glen Hicks Built a Self-Serve Coworking Space (and Runs It From 3 Hours Away)
What if you built a coworking space… designed so you barely had to be there?
That's exactly what Glen Hicks did.
After 27 years in IT leadership and a life-changing heart attack at 34, Glen completely rethought how he worked. Instead of jumping into another executive role, he became what he calls a "digital independent."
But he couldn't find a workspace that actually fit the way he wanted to work.
So he built USTATION — a beautifully designed, mostly self-serve workspace in New Brunswick that runs with almost no staff (and Glen lives three hours away).
In this episode we talk about:
How he runs a 3,500 sq ft coworking space with almost no on-site staff Why smaller spaces can actually create better community The simple tech setup that avoids the dreaded 5-minute meeting room startup Why he installed a private work pod in an airportGlen is thoughtful, unconventional, and very intentional about how he spends his time (he works about 20 hours a week now).
If you're thinking about building a simpler, smarter coworking model — you'll enjoy this conversation.
Resources Mentioned in this Podcast: Glen Hicks on LinkedIn USTATION website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 11 Mar 2026 - 1h 00min - 431 - 416. Flexibility with Boundaries: Nicole Antolino on the Real Role of a Community Manager
What if the secret to running a thriving coworking space isn't fancy software or a massive team… but one incredibly grounded, genuinely caring community manager? I finally got to sit down with Nicole Antolino, Community Manager at Fireworks Coworking in Marietta, Georgia and this conversation was long overdue. Nicole has been part of our Community Manager University program since 2022 and I've watched her grow into one of those rare unicorn operators who can truly do it all. She talked about the real balancing act of this role. When to extend flexibility and when to hold the line. How to juggle task lists with real human connection. What it's like to be a working mom running a space. And why she believes customer service experience matters more than industry background when hiring. We also dig into:
Why 30 percent meeting room utilization might actually be normal How she and her teammate divide and conquer to grow the business The evolution of Fireworks' ideal customer profile What it really takes to stay energized in this role year after yearIf you're an owner wondering what makes a great community manager, or you are a community manager trying to figure out how to build longevity in this career, this one is for you.
Resources Mentioned in this Podcast:
Fireworks Coworking website Nicole Antolino on LinkedIn
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 04 Mar 2026 - 59min - 430 - 415. 6 Things Coworking Space Owners Are Underspending On
What's worse than overspending on things that don't deliver ROI? Underinvesting in the areas that actually make or break your business. This week, Jamie flips last week's episode on its head and tackles the critical areas where coworking operators consistently underspend—and pay the price in lost revenue, lower margins, and frustrated members. From soundproofing decisions during construction to the size of your private offices, Jamie breaks down the build-out choices that seem expensive upfront but deliver massive ROI over time. She explains why an 80-square-foot office will always outperform a 120-square-foot one when you're trying to hit $70 per square foot in revenue, and why phone booths aren't optional—they're essential to selling flex memberships. This episode is packed with specific, actionable advice on where to invest, how to evaluate ROI, and what trade-offs to consider based on your market, lease term, and access to capital. We talk about:
Why soundproofing should be built into construction from day one (and what to do if you're already open) How small private offices (80 sq ft vs 120 sq ft) dramatically impact your revenue per square foot Why phone booths are essential for selling flex memberships—and how to finance them if budget is tight The critical importance of professional photography for meeting rooms and day offices (users buy visually online) Why SEO is a must-have investment alongside paid ads—and how AI search is changing the game How to use a CRM to track every lead and achieve "radical responsiveness" in 2026 The three audits every operator should run quarterly: customer journey, sales funnel, and competitive market Why investing in your team's training and your own professional development always delivers ROIIf you're trying to figure out where to allocate budget, what's worth the investment, and how to avoid the costly mistake of underspending in critical areas—this episode is essential listening. Resources Mentioned in this Podcast:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 25 Feb 2026 - 49min - 429 - 414. 4 Things Coworking Space Owners Are Overspending On
What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead. Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where operators overspend: marketing agencies that don't understand local business, IT retainers that sit unused, social media managers in markets where Instagram doesn't drive leads, and $20,000 custom websites that look beautiful but don't convert. This episode is direct, practical, and yes—a little bit of a rant. But if you've ever wondered whether you should hire an agency, pay for an IT retainer, or invest in a custom site, you need to hear this. We talk about:
Why most marketing agencies can't deliver ROI for single-location operators (and the one exception) How to set up your IT infrastructure once and stop paying monthly retainers The truth about social media for coworking spaces—and when it actually works What makes a website convert versus just look pretty Why studying marketing as a business owner will save you tens of thousands of dollarsIf you're a new operator trying to figure out where to invest—or an experienced one wondering why your margins feel tight—this episode will help you make smarter decisions with your budget. Resources Mentioned in this Podcast: SpaceFully
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 12 Feb 2026 - 37min - 428 - 413. Is "Community Manager" the Right Title for the Person Running Your Coworking Space?
This week, Jamie Russo tackles a slightly uncomfortable question—especially for someone who runs a program called Community Manager University. But if you're struggling to find quality candidates when you post that job title, this episode might change how you think about recruiting. Here's the problem: the community manager title anchors candidates on member interaction and engagement. But the actual job? It's pipeline management, CRM updates, billing follow-up, vendor coordination, office turnovers, social media, sales tours, and—oh yeah—also community building. When you hire someone expecting to spend their day chatting with members and they end up spending three hours in HubSpot, you've got a mismatch. And that mismatch starts with the title. We talk about:
Why "Location Manager" might attract better candidates (and who's testing it successfully) How to prioritize the five hats: operations, community building, sales & marketing, finance, and leadership The front-of-house vs back-of-house split when you have two people on site Why the biggest gap is CRM use—and how the title sets the wrong expectations How to design a daily schedule based on what actually matters most in your business right now When community manager IS the right title (and when it's not) The downloadable template to help you prioritize hats and write a job description that matches realityThis conversation is for operators who are tired of hiring people who don't fit the role—or who lose great team members because the job wasn't what they expected. If you're about to post a job or wondering why your last hire didn't work out, this episode will help you rethink your approach. Resources Mentioned in this Podcast: Profit Accelerator Program
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 04 Feb 2026 - 36min - 427 - 412. Should You Answer When IWG Calls? What Landlords Need to Know About Regus Partnership Deals
IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer. This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with IWG, Regus, or any other operator offering a partnership model. Spoiler: they're not calling because your building is special. They're calling because you own a building. And that distinction matters—a lot. Jamie walks through the IWG partnership model, why they're pursuing landlords so aggressively right now, and the 13 critical questions you need to ask before even considering their offer. Because while IWG is incredibly good at sales, marketing, and designing efficient spaces, their incentives are not the same as yours. We talk about:
Why IWG wants dots on the map—and what that means for your building How management fees work (and why they get paid even if you don't make profit) Why smaller spaces (under 15,000 sq ft) rarely work under a management agreement What happens if the space loses money—and who covers operating expenses The termination clause question you absolutely must ask How to evaluate demand assumptions, pricing, and occupancy ramp in their proforma Why you need to validate their numbers with a third party (and how to do that) When an IWG partnership might actually make sense What other options exist beyond IWG—and why you should explore themThis episode is essential listening if you're a building owner considering flex, an operator who's been approached about a partnership, or anyone trying to understand how management agreements actually work in the coworking industry. Resources Mentioned in this Podcast: Revenue Playbook Membership Profit Accelerator Program
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 28 Jan 2026 - 40min - 424 - 411. The "Why Not?" Approach: Sue Reardon on Experimenting Her Way to Success at Suite Spotte
What happens when a small business coach realizes her clients need more than advice—they need a place to actually work? She converts the loft she's been living in with her family into a coworking space. This week, Jamie Russo sits down with Sue Reardon, co-founder and community connector at Suite Spotte in Forest Park and La Grange, Illinois, for one of the most fascinating origin stories we've heard on this podcast. In this episode, we talk about:
How Sue went from coaching micropreneurs to realizing coworking was the missing piece Why it took two years to get the Forest Park location rezoned Her "test and invest" mindset—constantly experimenting with flexible memberships Why she stopped doing evening events and started showing up with soup and wine instead The "Team Mashup" concept—bringing remote and in-office teams togetherThis conversation is proof that coworking works best when you stay curious, listen to your members, and aren't afraid to test unconventional ideas. If you're an operator wondering how to create authentic community without forcing it, or navigating flexible memberships, this episode is for you.
Resources Mentioned in this Episode: Sue Reardon on LinkedIn Suite Spotte Coworking website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 07 Jan 2026 - 57min - 423 - 410. The Day Pass Experience: A Checklist for Turning Drop-Ins into Long-Term Members
What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat?
This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term member (because they might be).
It's the holiday season, which means travelers are staying with family, needing to get work done, and looking for a place to escape for the day. Day passers might be transient—or they might become your next member, referral source, or meeting room regular. But if your onboarding process is clunky, your team isn't asking questions, and nobody offers a tour, you're leaving money (and relationships) on the table.
Jamie walks through exactly what went wrong in her experience and what should have happened instead—from the moment she walked in the door to the moment she left without anyone noticing.
We talk about:
Why signage, parking info, and wifi instructions should be crystal clear on your website The Shop app effect: why consumers expect frictionless checkout (and how Flexspace.ai makes this possible) Why your day pass booking process should never require 20 minutes and multiple steps The power of a simple tour—even if someone's rushing to a call How to read the room and offer help without being pushy Why introducing day passers to members creates instant belonging The one question your team should always ask: "Has this person been here before?" How to use your CRM to track referral potential and pain points Why seasonal offers and meeting room packages are perfect day pass conversion tools The Enneagram lens: why some people want to be seen and others want to be left alone Designing your space so people have to pass the front desk (and why that matters)If you've been treating day passes as transient revenue instead of relationship opportunities, this episode will shift how you think about every single person who walks through your door.
Resources Mentioned in this Podcast:
The Revenue Playbook (Operator Membership)
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 24 Dec 2025 - 27min - 422 - 409. The Invisible Flex Model: How Andrea Pirrotti Helps Landlords Activate Space Without the Friction
What happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive? In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her unconventional approach to helping landlords activate underutilized space without heavy CapEx, long lease-up timelines, or the friction that comes with traditional flex operators. Andrea's background is extensive—she ran global marketing for IWG across 65 countries, led operations at Office Evolution, and now she's bringing a Dutch operator's profitable, partnership-first model to the Americas. We cover:
Why spec suites look like a solution but often lose money for landlords How infinitSpace's semi-white-label model (Beyond) blends into a building's existing design and brand The fatal mistakes operators make that Andrea's team capitalizes on when taking over failed spaces Why "high optics, low friction" (like a barista at the entrance) creates outsized value without blowing budgets The magic 10% rule: why every building should dedicate at least 10% of inventory to flex Why banks still don't know how to value flex revenue—and what needs to changeIf you're a landlord wondering whether flex makes sense for your building, or an operator curious about partnership models that actually work, this conversation is essential listening. Resources Mentioned in this Episode: Andrea Pirrotti on LinkedIn infinitSpace website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 17 Dec 2025 - 36min - 421 - 408. The Power of Fractional Offices: How Vena Boddy Built The Foundry Workspaces
What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen?
You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb.
In this episode, Vena shares her unexpected journey into coworking, how her husband's early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or open coworking setup. If you've ever wondered whether part-time private offices can actually work, Vena is proof that they can—not only functionally, but profitably.
We talk about:
How her background as a hairstylist and certified life coach shaped her philosophy as an operator How she runs a mostly unstaffed space while still delivering a boutique, high-touch experience Why her day passes and conference room rentals have become an unexpectedly strong revenue driver The power of being embedded in the local community—especially in smaller markets Why her 24 five-star Google reviews in year one are no accident The Foundry Workspaces' next chapter: a new workshop space coming in 2026Vena's story is such a refreshing reminder that coworking doesn't have to look one certain way. You can take the space you already have, design around the needs of the people in your community, and create something that is profitable, personal, and sustainable.
Resources Mentioned in this Episode:
The Foundry Workspaces' website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 10 Dec 2025 - 46min - 420 - 407. Building Coworking Where It Doesn't Exist Yet: Jodie Gallant's Story
What happens when a lifelong marketer and multi-business entrepreneur realizes she's tired of working alone — and decides to build the space she wishes existed?
In this episode, Jodie Gallant, CEO of WORK Lakes Region, shares the remarkable story behind launching the first coworking space of its kind in New Hampshire's Lakes Region — and why the idea lived in her for nearly a decade before becoming real.
Jodie's journey is full of surprising turns, smart marketing insights, and honest lessons about opening a coworking space in a smaller market.
We cover:
How growing up inside a family-run corporate environment shaped her entrepreneurial instincts
The marketing tactics that actually work in small markets (including radio and direct mail)
How chambers, connectors, and partnerships accelerated her visibility
What she learned about the fears people bring into coworking spaces (including what to wear)
Why 60 percent of her revenue comes from day passes and meeting rooms — and how she nurtures those users
If you want to understand what it really takes to open a coworking space outside a major metro — and do it with heart, clarity, and creativity — this episode is a must-listen.
Resources Mentioned in this Episode: Q1 2026 Planning Workshop
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 03 Dec 2025 - 59min - 419 - 406. Planning for 2026: Themes Every Operator Should Be Thinking About
In this episode, Jamie shares the key themes she's taking into her 2026 planning — and why now is the moment to shift from working in your business to working on it. She also walks through what to expect in this year's Q1 planning workshop and pop-up community.
In this episode you'll learn: • Why "radical responsiveness" is becoming a major differentiator • How to plan for outcomes instead of tactics • What owners should keep close instead of delegating • Why carving out R&D time (especially around AI) matters • How to think realistically about projects, KPIs, and capacity
Join the Q1 2026 Planning Workshop: everythingcoworking.com/quarterly
Resources Mentioned in this Episode:
Q1 2026 Planning Workshop: everythingcoworking.com/quarterlyEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Fri, 28 Nov 2025 - 25min - 418 - 405. From Antiques to Coworking: Carol DiGiovanni's Journey to Building onFlume Coworking
What do antiques and coworking have in common? For Carol DiGiovanni, more than you'd think.
Carol never set out to run a coworking space. With a degree in material culture and a long career as an accredited antiques appraiser, she loved researching the stories behind old treasures—not managing HVAC contractors or setting up a member portal. But when the pandemic hit, Carol and her husband—owners of a full city block of office space in downtown Chico, California—knew they'd need to pivot.
In this episode, Carol shares her journey from antique expert to community builder, and how she's doubled the size of onFlume Coworking while keeping it intentionally local, friendly, and low-fuss. We talk about:
Why her quiet, dog-friendly coworking model works perfectly in her market
How she expanded from 5,000 to 10,000 square feet (and filled it fast)
Why pre-marketing matters—and what she'd do differently next time
How owning the building changes her approach to pricing and expansion
What she learned about patience, marketing, and negotiating from the operator's seat
If you've ever wondered what it looks like when a building owner takes coworking into their own hands—and falls in love with it—this episode is a must-listen. Resources Mentioned in this Episode: onFlume Coworking's website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 05 Nov 2025 - 52min - 417 - 404. When It's Time to Hire a Business Coach
In this episode, Jamie dives deep into how to choose the right business coach for where you are in your coworking journey — whether you're just dreaming about opening your first space or you're years in and ready to grow profitably. She shares personal stories from her own coaching experiences, from mindset breakthroughs to painful early mistakes that could've been avoided with coworking-specific guidance.
What You'll Learn in This Episode
Why the type of coach you choose depends on your stage of business
The difference between general business coaching and industry-specific coaching
How a coach can accelerate decision-making, confidence, and ROI
When one-on-one coaching makes sense — and when a group program is a better investment
How Jamie's early coaching experiences shaped her approach to helping coworking operators today
Jamie also introduces two new coaching programs — the Revenue Playbook and the Profit Accelerator — designed specifically for coworking operators who want hands-on support, accountability, and a proven roadmap to grow and optimize their spaces.
Resources Mentioned in this Episode:
The Revenue Playbook and Profit Accelerator Coaching MembershipsEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 29 Oct 2025 - 28min - 416 - 403. What Every Coworking Operator Should Track (and How Often)
Most coworking operators didn't open their doors because they love spreadsheets — but the truth is, what gets focus gets results.
In this episode, Jamie Russo breaks down the essential rhythm every coworking business needs for reviewing its numbers. You'll learn what to track weekly, monthly, and quarterly so you can make better decisions, spot opportunities early, and grow profit with intention.
No spreadsheets, no overwhelm — just a practical framework that helps you stay connected to your business and confident in your next move.
In This Episode:Why your numbers aren't something to fear — they're your clearest path to clarity and control.
The simple weekly metrics that keep you connected to your pipeline and cash flow.
The monthly insights that reveal trends and show where your biggest opportunities lie.
The quarterly reviews that help you see the big picture and plan with confidence.
How to build a tracking habit that empowers your team and keeps you focused on results.
If you're ready to make smarter, data-informed decisions about your coworking business, join Jamie for The Coworking Scorecard: Measure What Matters, a free live event happening on October 23 at 1 PM ET.
You'll learn how your space stacks up against industry benchmarks and where to focus next for sustainable growth.
👉 Save your seat at everythingcoworking.com/scorecard
Resources Mentioned in this Episode:
The Coworking Scorecard: Measure What MattersEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 15 Oct 2025 - 22min - 415 - 402. Gut Feel Isn't a Strategy: How to Make Smarter Decisions With Data
Most coworking operators make decisions based on instinct — pricing, marketing spend, staffing, space allocation — all guided by gut feel. But when you dig into the data, it often tells a completely different story.
In this episode, Jamie shares examples of how metrics can reveal blind spots that gut feel misses — like when vacant offices aren't the real problem, or when ad spend is working but lead follow-up isn't. You'll learn why the right data brings confidence and clarity to your decision-making and helps you prioritize what will actually move the needle.
If you're ready to make smarter, data-informed decisions about your coworking business, join Jamie for The Coworking Scorecard: Measure What Matters, a free live event happening on October 23 at 1 PM ET.
You'll learn how your space stacks up against industry benchmarks and where to focus next for sustainable growth.
👉 Save your seat at everythingcoworking.com/scorecard
Resources Mentioned in this Episode:
The Coworking Scorecard: Measure What MattersEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 09 Oct 2025 - 18min - 414 - 401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs
Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth.
Key Topics Covered:
How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros The power of revenue-share lease agreements and how to negotiate them with landlords Building relationships with economic development offices to secure grants and support Why PR and community engagement are secret weapons for coworking success Smart hiring strategies for community managers who can truly own their role The importance of downtown revitalization as a core business strategy Lessons learned from expanding to three locations across NY, PA, and MAResources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 01 Oct 2025 - 1h 01min - 413 - 400. Should I Copy the Switchyards Model?
Switchyards has become one of the most talked-about concepts in the coworking world, a self-described "neighborhood work club" that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems?
In this episode, I sit down with Kane Willmott, CEO of IQ Offices, to reverse-engineer the Switchyards model. We walk through their pricing, staffing, buildout approach, and growth strategy to uncover what works, what's risky, and whether this is a concept you should try at home.
We cover:
What makes Switchyards different from traditional coworking spaces.
Their $100/month membership model, no offices, and minimal staffing.
Why the aesthetics and "cool factor" are central to their brand success.
The financial realities of launching and sustaining this model at scale.
Risks operators should consider before trying to replicate Switchyards.
If you've been intrigued by Switchyards' rapid growth and cult-like following, this episode gives you the numbers, context, and reality check you need before testing the model yourself.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 24 Sep 2025 - 1h 09min - 411 - 399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue
Coworking operators often assume that flex desks and memberships will drive the business model, but what if that's not actually true?
In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability.
What we cover:
Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue.
The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships.
What play cafes teach us about add-ons and event revenue as reliable income streams.
The challenge of churn in coworking memberships and how to offset it with longer-term commitments.
Why operators need to look under the hood of successful models instead of assuming what's working from the outside.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 17 Sep 2025 - 19min - 409 - 398. Creating Space for Parents: Megan Donovan on Coworking + Childcare
Balancing career and parenthood isn't easy, and for many parents, traditional childcare options just don't fit. Megan Donovan, founder of Shift Work and Play, set out to change that. After leaving a career in policy and advocacy, Megan built a coworking model that offers parents dedicated work time while their kids enjoy structured play sessions, filling a gap most childcare and coworking models miss.
In this episode, Megan shares her journey, the challenges of running a coworking + childcare business, and why her members say the model has been life-changing.
We cover:
Megan's unconventional career path and the "lightbulb moment" that led to Shift Work and Play.
How the childcare model works, and how she balances staffing with flexibility for parents.
Why part-time, flexible childcare is such a missing piece in most communities.
The types of members attracted to this model, and how it impacts their mental health and productivity.
What she's learned about programming, community building, and diversifying revenue streams.
Megan's story is a great reminder that coworking is at its best when it solves a very real problem for its community.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 10 Sep 2025 - 57min - 408 - 397. Creating Access + Community for Private Practice Professionals: Samantha Barash on The Practice Collective
What happens when a dietitian starts a private practice, sees a gap in support for clinicians, and decides to fix it herself? You get The Practice Collective - a coworking model built specifically for practitioners in nutrition, wellness, and mental health.
In this episode, Samantha Barash shares how she went from running her own nutrition practice to creating a thriving coworking community for private practice professionals. Her story shows how powerful niche coworking can be, and how keeping things simple and community-focused leads to strong growth.
We cover:
How Samantha's nutrition practice inspired her to launch a coworking space designed for private practice professionals.
Why focusing on authentic connections and referrals beats traditional marketing.
How she reached 45 members in just 800 square feet with a mix of in-person and virtual memberships.
The unexpected role of virtual offices in her business model.
Key lessons from completing the Goldman Sachs 10,000 Small Businesses program and how it shaped her growth plan.
Resources Mentioned in this Episode:
The Practice Collective website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 03 Sep 2025 - 49min - 407 - 396. The Hidden Cost of Settling: How to Handle a Team Member Who's Not a Fit
One of the toughest parts of running a coworking space is managing people. What do you do when your community manager—or any team member—isn't living up to expectations? Do you settle, or is it time to make a transition?
In this episode of the Everything Coworking Podcast, Jamie Russo walks through the signs that your team member may not be a fit, what to check before you make a change, and how to confidently prepare for a transition without losing your sanity—or your members' trust.
What You'll Learn in This Episode:
The common symptoms of underperformance (SOPs ignored, leads lost, disorganization, poor service).
How to evaluate whether the problem is training and leadership—or true misalignment.
Why "settling" for a mediocre fit costs more than you think.
Options for outsourcing parts of the role if only 20% isn't working.
How to make SOP documentation a requirement to protect your business.
Why the community manager role is often a two-year position—and how to plan for turnover.
Steps to take when preparing for a transition, including consulting with an employment attorney.
Resources Mentioned in this Episode:
Transitioning to a new team member doesn't have to be overwhelming. Community Manager University is your easy button for onboarding and developing new CMs. The program:
Trains on industry standards and role expectations.
Connects your CM to a global network of peers.
Provides expert coaching and real-world support.
Learn more at everythingcoworking.com/communitymanager.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 20 Aug 2025 - 24min - 406 - 395. The "Chicken or Egg" of Opening a Coworking Space
If you're launching a coworking space and feel like you're doing everything out of order, welcome to the club. In this episode, I share the "chicken or egg" paradox of starting a space. That messy, exhilarating, and sometimes disorienting phase where you're working on your vision, talking to brokers, crunching numbers, and trying to figure out what comes first.
Whether you're just getting started or expanding, you'll hear why feeling uncertain is actually a sign you're on the right track, and what you do need in place before committing to a lease.
What we cover:
Why the early stages of launching a coworking space will always feel messy, and why that's normal.
The essential pieces to have in place before you start looking for space.
How to work with brokers who understand the coworking model.
Balancing your vision, budget, and capital with your ideal product mix.
The role of due diligence, test fits, and realistic build-out estimates in avoiding costly mistakes.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 14 Aug 2025 - 26min - 405 - 394. Lead Sources 101: What Coworking Operators Need to Know About Brokers, Marketplaces, and More
Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source.
But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't).
We cover:
The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces
What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for
Why your Google Business Profile may be your most valuable (and underutilized) lead source
The truth about Flexspace.ai, how it works, and how it's not a lead gen platform
How to track your lead sources effectively and decide which platforms deserve your attention
If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 06 Aug 2025 - 27min - 404 - 393. Speed to Lead: The Simple Habit That Closes More Deals
You've nailed your location. Your marketing's dialed in. But if your leads aren't turning into members… there's a good chance your speed to lead is the culprit.
In this episode, Jamie breaks down why fast lead response is more than a "nice to have"; it's one of the biggest drivers of sales success (or failure) in your coworking business. And it's one of the easiest things to improve without adding headcount.
We cover:
Why slow response time might be quietly killing your conversion rate — even if you're getting leads.
How to optimize lead response without hiring a full-time salesperson.
Practical tools (like AI chatbots and SMS automation) to bridge the gap.
Why phone and text should beat email every time when responding to inquiries.
How to help your team prioritize lead response, even if they wear all the hats.
If you've ever wondered why your sales funnel feels leaky, this episode will help you plug the holes — and close more deals.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 23 Jul 2025 - 43min - 403 - 392. Leslie Bailey's Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself.
Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club.
We talk about:
How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident.
The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience.
What worked (and didn't) in her 15,000 sq ft downtown space, and what she planned to change in her next location.
How she used sponsorships and her media background to unlock non-traditional coworking revenue streams.
Why her digital membership community is still going strong, and what the future looks like post-coworking.
Whether you're dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one's packed with takeaways you can use.
Resources Mentioned in this Episode:
Leslie Bailey's personal website
Leslie's 10 Lessons Learned article
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 16 Jul 2025 - 45min - 402 - 391. Serving Purpose with Profit: How Joel Ballew is Doing Good and Doing Well with Coworking in Latin America
Ever wonder what it's like to build a coworking space outside the U.S. from scratch, in another language, with a whole new playbook?
Joel Ballew is the Chief People Officer at Coventus Space in Barranquilla, Colombia, and he's not your average operator. He moved his family from Georgia to Colombia, sold his dream business, learned Spanish from the ground up, and launched what is now the largest privately held coworking space in a city of nearly 2 million people.
In this episode, Joel shares the highs, the lows, and the "wait, you did what?" moments of creating a thriving, purpose-driven business in an emerging market.
We talk about:
The cultural and operational curveballs of launching a coworking space in Colombia—including why recurring payments aren't really a thing.
How Joel built lead volume through WhatsApp, Instagram, and literal flyers on car windshields (and why it's working).
What it takes to educate a market on coworking while creating a strong local brand.
How his space combines private offices, day passes, event rentals, and even a coffee shop run by a third party.
Why doing good while doing well isn't just a tagline—it's a business model that fuels impact and sustainability.
Whether you're a seasoned operator or dreaming of launching in a new market, this conversation is a masterclass in adapting, listening to your audience, and building community on your own terms.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 09 Jul 2025 - 1h 02min - 401 - 390. Mail That Makes Money (and Sense): Inside Kim Lee's Coworking Mail Strategy
How Kim Lee Turned Virtual Mail into a High-Value Revenue Stream
Kim Lee has been in the coworking game since 2017—and she's one of those operators who's truly in it. From understanding her numbers to tweaking her team structure to building out a profitable mail program, Kim brings equal parts heart and hustle to the table.
In this episode, Kim walks us through her journey with virtual mail—from opening with it in place, to running the numbers year after year to make sure it still makes sense (spoiler: it does). She now has over 200 virtual mail clients, including some premium customers that contribute thousands per month.
Kim is also one of our coaches in the Mailbox Moneymaker Challenge, and she shares why even seasoned operators can find big wins by putting focus on their mail program.
What we cover:
Why Kim almost didn't add a second mail platform—and how it paid off
The tweaks that helped her team cut mail processing time in half
The customer who brought in 40+ pieces of mail a day—and how they handled it
How to keep your team from burning out on details (hint: structure matters)
Why virtual mail is one of the most scalable revenue streams for coworking spaces
Her secret to tracking ROI and knowing when to pivot on event space vs. office conversions
What changed when she added IPostal—and why that was the right move
Thinking about launching or optimizing your virtual mail program? Kim's story is the perfect combo of honest insight, operator-tested tips, and encouragement to just get started.
And if you're ready to finally put this on your "done" list, join us for the Mailbox Moneymaker Challenge. Registration closes Friday, June 13th.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Fri, 13 Jun 2025 - 40min - 400 - 389. From Side Service to Scalable Revenue: How Christine Tosi Built Spoke's Mail Business
Christine Tosi didn't just open a coworking space—she invented one out of necessity. What started as a creative way to use extra space in a building she and her husband David bought for their first business has grown into a full-on coworking success story in Tucson, Arizona. Now, they're gearing up to open a second location—this time under a management agreement—with a pipeline full of mail clients, a waitlist for dedicated desks, and a family-run team that includes their college-aged daughter (and some pretty savvy Canva support from their son).
In this episode, Christine shares how she turned her virtual mailbox business into a revenue stream that's bringing in up to $195/month per customer—with no paid marketing. Plus, how a landlord partnership that was almost too good to be true opened the door (literally) to their second location.
What we cover:
Why Christine and David traded snow shovels in Wisconsin for solar glare in Tucson
How a side business turned into a full-time coworking brand
The landing page tweaks that took their virtual mail business from 0 to 50+ customers
How they got 10 members at $195/month… and hardly ever see them 👀
The "mail-only" customer bundle that actually works (and the perks they threw in)
A referral partner that sent them 50 clients—yes, 5-0
Their new management agreement deal: what the landlord's handling, and how Christine negotiated it
Why their team structure (and travel goals!) made hiring early a smart move
How a family of introverts built Tucson's friendliest coworking community
Plus: 9 HVAC units, Duolingo-induced competitiveness, and how Christine wins massage swaps through creative bartering. You're going to love this one.
🚨 Heads-up: Mailbox Moneymaker Challenge registration closes Friday, June 13th. If Christine's story got your wheels turning, this is your nudge to get in there before doors close.
🎧 Tune in now and get inspired to grow your own virtual mail revenue—and maybe snag a massage along the way.
Resources Mentioned in this Episode:
Register for the Mailbox Moneymaker Challenge
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Tue, 10 Jun 2025 - 48min - 399 - 388. Mailbox Money & More: 3 Quick Win Ways to Keep Coworking Cash Flowing All Summer
Summer is here—and while the kids are out of school, your pipeline might be slowing down too. But don't worry, I've got three ideas to help you bring in extra revenue during the slower months, and even build momentum heading into fall.
Whether you've got open offices sitting empty, a virtual mail program that's been collecting dust, or phone booths that aren't pulling their weight, I walk you through how to turn these underused assets into revenue-generating machines. I also share some creative packaging and pricing ideas and how to test new concepts without getting stuck in analysis paralysis.
What You'll Learn:
Why now is the perfect time to start—or focus on—your virtual mail program
How to turn an unused office into a styled-up part-time rental for parents and travelers
A clever way to monetize your phone booths (yes, really)
How to sublet your members' offices while they're out of town—win-win
The importance of clearly communicating your phone call setup to prospective members
Resources Mentioned in this Episode:
Register for The Mailbox Moneymaker Challenge
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Fri, 06 Jun 2025 - 32min - 398 - 387. Scale, Sanity, and Strategy: Craig Baute's Real Talk on Merging his Coworking Business with Another Brand
Craig Baute is a familiar name in the coworking world—and he's got a big update.
After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he's finally embracing weekly meetings.
Whether you've hit the scale ceiling or you're just wondering what it looks like to not be the boss anymore, this episode is a must-listen.
What we get into:
Life with two kids, four coworking locations, and one burnt-out founder
Why losing a trusted team member forced Craig to rethink everything
The call that changed it all: how a casual "Let's do lunch" turned into a merger
The power of middle management (yes, it's a thing in coworking now)
Thrive's operating structure and how Craig fits in post-merger
The mental shift from "owner" to "team member" — and how that changes everything
Why most spaces stall at 2–3 locations and how combining forces helps you scale
68 fake plants, a $6,500 coffee machine, and why Switchyards has everyone's attentionThinking about selling? Merging? Scaling beyond your comfort zone? This episode might be the nudge (or reality check) you need.
Bonus: Yes, Craig and Jamie share a birthday. Yes, that makes this episode extra fun.
Resources Mentioned in this Episode:
Get on the Waitlist For The Mailbox Money Maker Challenge
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 21 May 2025 - 52min - 397 - 386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov
If you're still asking people to "fill out a form" to book a meeting room—this episode is for you.
I'm joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members.
We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today's demand.
In this episode, we cover:
Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase.
The two user personas your coworking website must serve—and how to optimize for both.
Why booking friction is leaving money on the table, and how to reduce it.
How OfficeRnD's Growth Hub helps operators capture and convert demand in a competitive market.
What's changing in demand gen as users move from Google to AI-powered search—and how to stay visible.
Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next.
If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don't want to miss this conversation.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 14 May 2025 - 53min - 396 - 385. Tech That Pays: Boost Coworking Profits with Better Booking and UX
If you're not optimizing your coworking space for quick, seamless online bookings—especially for meeting rooms and day passes—you're leaving serious money on the table.
In this solo episode, I break down the real numbers behind poor user experiences, what the latest coworking tech can actually do for your bottom line, and why every single operator needs to rethink how they serve the on-demand customer.
Whether you're in a small market or managing multiple locations, this episode will help you see your website, your phone booths, and your meeting rooms in a whole new light.
We cover:
Why conversion rate optimization on your website is the fastest path to more revenue—and what's getting in the way
Real math on what a 5% improvement in booking conversions can do for your bottom line
How operators are using new tools like Elumo and Growth Hub to monetize amenities and eliminate friction
Why the traditional "tours-first" mindset doesn't match today's on-demand buyer behavior
Why your meeting rooms (and phone booths) should be treated like products with real dollar value—and how to make that happen with minimal effort
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 08 May 2025 - 40min - 395 - 384. Smart Access, Smarter Revenue: How Elumo Is Revolutionizing Meeting Room Access with James Shannon & Kurt Patrick
Operators are seeing growing demand for meeting rooms and private call space—but squatting, no-shows, and friction-filled booking systems continue to cost time and revenue. James Shannon and Kurt Patrick from Essensys join the podcast to share how they're tackling those pain points with Elumo, a new product that simplifies access, booking, and billing in one smart, user-friendly system.
In this conversation, we cover:
The real cost of squatting and how much revenue is lost from underutilized shared space.
Why Essensys built Elumo and how it's solving both revenue leakage and poor user experience.
How Elumo uses Apple and Google Wallet integration to streamline access and eliminate the friction of traditional booking systems.
The role of dynamic pricing and data-driven utilization in maximizing revenue from shared spaces.
How Elumo works with (not against) your existing tech stack, including OfficeRnD and other booking platforms.
If you've ever wondered how to monetize your meeting rooms without creating more headaches for your community managers, this episode is for you.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 23 Apr 2025 - 46min - 394 - 383. How Roseline Joseph & Merlinn Jean Built a Wellness-Driven Executive Suite for Healthcare Practitioners
Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals.
In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow.
We cover:
How they turned their personal need for space into a thriving coworking business.
Why they chose a "wellness-first" niche and how it impacts their operations.
The challenges of marketing a specialized coworking space—and what actually works.
Lessons learned about community-building before and after opening.
Why they chose not to list pricing on their website and how they guide prospects to the right membership.
If you're thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights!
Resources Mentioned in this Episode:
GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/
Holistic Executive Suites website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 02 Apr 2025 - 53min - 393 - 382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking
The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare.
In this episode, we cover:
How the GSA's new enterprise-wide marketplace for flexible work could change the coworking industry.
What it means when a government agency starts thinking like an enterprise occupier.
How coworking operators can position themselves to capture demand from this shift.
Why flexible office space is becoming a critical piece of workplace strategy for major organizations.
Mark's insights on how the coworking industry is evolving—and what's next.
This is a huge step forward for the coworking and flex space industry. Don't miss this conversation!
Resources Mentioned in this Podcast:
GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 26 Mar 2025 - 42min - 392 - 381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots' Experiment
Coworking spaces often promise community—but what does it really take to build one that's engaged, vibrant, and truly member-driven?
Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events.
In this episode, we dive into:
How Cahoots launched its "Community Committee" and empowered members to take ownership of events and initiatives.
Why structured, member-led engagement can be more effective than traditional coworking social events.
Lessons learned from different types of community-building experiments (what worked and what didn't!).
The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters.
How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home.
This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team.
Resources Mentioned in this Episode:
GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/
Blog post describing the experiment: How Shared Purpose Creates Community For Remote Workers
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 19 Mar 2025 - 57min - 391 - 380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business
What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.
In this episode:How James transitioned from real estate investing to launching coworking spaces
The pros and cons of owning vs. leasing coworking properties
Why private offices are the key revenue driver in his suburban market
Marketing and lead generation strategies that actually work (including what didn't)
The power of community in coworking—without forcing happy hours
If you're an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!
Resources Mentioned in this Episode:
GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 05 Mar 2025 - 56min - 390 - 379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing
If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you.
A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we're diving into three powerful, low-lift strategies that can help you:
Create predictable revenue (even if members pause their coworking plans). Leverage creative offers to attract new members who actually need space in the summer. Lock in cash flow now so you're not scrambling when June rolls around.Plus, we cover:
The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space. A simple tweak to your current membership model that could add thousands in revenue before summer even starts. How to make sure your summer marketing connects with the right people - so you're filling desks, not just throwing out random discounts.Don't wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer!
Want a custom plan to avoid the summer slump? Book a call with a mentor at CoworkingMentorship.com and build a strategy that works for your space!
Hit play and let's make this your most profitable summer yet!
Resources Mentioned in this Episode:
**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/
Get on the waitlist for the Mailbox Moneymaker Challenge!
Join the coworking mentorship program: CoworkingMentorship.com
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 26 Feb 2025 - 41min - 389 - 378. A Workspace for the Modern Parent: Leslie M. Bosserman on The Makers Place™, a Child-Friendly Coworking
In this episode of the Everything Coworking podcast, I'm joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level.
Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values.
We talked about:
How Leslie's diverse background in education, coaching, and community-building informed The Makers Place™ model
The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking
Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently
Valuable insights into operating a coworking space that supports both parents and children
Balancing work, family, and the daily demands of running a coworking space
Resources Mentioned in this Episode:
**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 12 Feb 2025 - 59min - 388 - 377. Thinking About Changing Your Space Management Platform? Here Are 3 Things to Consider
If you've ever thought, Maybe I should switch my space management platform…—this episode is for you.
Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it's not running smoothly?
Before you hit the eject button and sign up for the latest and greatest platform, let's talk about what's really involved in switching. Because spoiler alert: It's not just a quick flip of a switch.
In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you're just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today's problems ✅ Why building your own platform is probably not the answer (trust me, it's a massive undertaking) ✅ Why none of these platforms have a real CRM—and what you need to do about it
Plus, I'll share the #1 thing operators forget to ask about their new platform—and why it can make or break your experience.
Thinking about switching platforms? Listen in before you make the move!
Resources Mentioned in this Episode:
**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Tue, 04 Feb 2025 - 36min - 387 - 376. The Revenue Risks of Not Updating Your Google Business Profile for Your Coworking Space
Your Google Business Profile is more than just a listing—it's the front door to your coworking space online. And if it's not up to date, you're missing out on members. In this episode, we're diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings.
We cover:
Why your Google Business Profile is the top of your coworking sales funnel
How fresh reviews can push you ahead of the competition
The must-have details that make or break your listing
The Google Review Challenge—why it's time to automate the process
Pro tips for keeping your profile active, engaging, and optimized for conversions
If you're ready to bring in more members without increasing your ad spend, this episode is a must-listen.
Everything Coworking Featured Resources:
**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 29 Jan 2025 - 35min - 386 - 375. Therapy Meets Coworking: Laura Spiller, PhD, on Creating PractiSage, a Collective for Mental Health Professionals
Starting a private practice is hard. Doing it alone? Even harder. That's why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she's learned, and the community she's building in Houston.
In this episode, we talk about:
How Laura's experience as a relationship therapist led her to entrepreneurship.
Why shared workspace is the future for therapists balancing in-person and virtual practices.
The unique needs of therapists and how Laura designed her space to meet them.
Building an online community alongside a physical space for deeper connections and support.
Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space.
Laura's story will inspire you to think creatively about building community and sustainable business models.
Resources Mentioned in this Episode:
**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 15 Jan 2025 - 1h 00min - 385 - 374. Creating Coworking Magic in a University Town: Amanda Findlay's Vision for Matchbox Studios
In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work.
Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development.
We talk about:
How Matchbox Studios evolved into a thriving nonprofit coworking space.
Why their model focuses on community and shared spaces rather than private offices.
Strategies for engaging local HR departments to attract and retain talent.
The value of offering unique resources like a makerspace and acceleration programs.
How Matchbox Studios keeps their mission-driven business sustainable.
This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda's story of growth and impact at Matchbox Studios
Resources Mentioned in this Episode:
MatchBOX Coworking Studio website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Fri, 10 Jan 2025 - 1h 01min - 384 - 373. Building Global Community: Inside Emanuele Sisti's Innovation Campus Journey
In this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community.
In this episode, we cover:
How Emanuele's engineering background shaped his approach to launching Innovation Campus.
The unique challenges and opportunities of serving expats in coworking spaces.
Balancing growth and consolidation while maintaining community-focused values.
The competitive coworking landscape in Spain and strategies for standing out.
Creative partnerships and expanding into new markets on a budget.
Emanuele's story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community!
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 25 Dec 2024 - 37min - 383 - 372. 4 Ways to Build a Stronger Coworking Space Team in 2025
Are your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we're diving into the four key strategies to align, empower, and strengthen your team for success.
🎯 Here's what we cover: 1️⃣ Setting Inspiring, Actionable Goals: Learn how to break big-picture objectives into meaningful, measurable steps your team can rally around. 2️⃣ Fostering Accountability Without Micromanaging: Discover the secret to building trust and encouraging ownership in your team's day-to-day work. 3️⃣ Investing in Training & Development: Why ongoing education and mentorship are critical to boosting confidence and performance. 4️⃣ Encouraging Peer Engagement: Simple ways to foster connection and collaboration within your team to boost morale and productivity.
Whether you're focused on increasing member retention, closing more tours, or creating a culture of accountability, these strategies will help your team hit their goals faster—and with less friction.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 18 Dec 2024 - 32min - 382 - 371. How Tamara Payne Has Built a Community-Focused AND Profitable Coworking Space That Runs Without Her
Tamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!)
In this episode, Tamara shares:
The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced.
Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention.
The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges.
How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community.
Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options.
Tamara's journey proves that, with the right mindset and a community-first approach, a coworking space can thrive.
Resources Mentioned in this Episode:
Q1 2025 Planning Session - Join us!
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 05 Dec 2024 - 1h 11min - 381 - 370. Hope is Not a Strategy - A 12-Week Q1 Planning Framework for Coworking Spaces
Hope is not a strategy. One of the pitfalls of being an entrepreneur is that we tend to like to just keep moving. But actions taken at random will not get us closer to our goal as fast as focused actions taken against a plan.
In this episode, we introduce a "12 Week Year" planning framework and invite you to our Q1 2025 planning workshop.
Resources Mentioned in this Episode:
The Q1 2025 Planning Workshop for Coworking Space Owners
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Tue, 26 Nov 2024 - 27min - 380 - 369. How to Do Coworking Bonuses Right - Data-Driven Recommendations
Aligning incentives is critical...unfortunately, our intuitiion sometimes leads us to bonus performance that should be intrinsically rewarded....and we end up sending a signal that table stakes behaviors are actuall going above and beyond the call of duty.
On this episode, we go through some unexpected findings on how to do bonuses right and walk through coworking-specific applications.
Resources Mentioned in this Episode:
Harvard Business Review Article: Research: When Bonuses Backfire
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 20 Nov 2024 - 23min - 379 - 368. Coworking Design with Purpose: Insights from Dorothy Rogers-Bullis and Dan Bullis of Saratoga CoWorks
In this episode of the Everything Coworking Podcast, I'm joined by Dorothy Rogers-Bullis and Dan Bullis, founders of Saratoga CoWorks. Known for their community-focused approach, Dorothy and Dan are experts in creating coworking spaces that blend functional design with personal touches. Together, they discuss their philosophy on coworking design, the power of local connections, and how they've used their own design backgrounds to cultivate an inviting environment at Saratoga CoWorks.
In this episode, you'll hear:
How Dorothy and Dan's background in business interiors led to their unique approach to coworking space design.
Key design elements that set Saratoga CoWorks apart, including flexible layouts and personal touches.
Strategies for balancing aesthetics and functionality to create a welcoming yet practical environment.
Insights into how they build relationships with members, making coworking spaces feel like a true community.
Practical tips on using design to cater to the evolving needs of coworking members.
Whether you're designing your own coworking space or looking for ways to enhance community-building, this episode with Dorothy and Dan offers valuable insights into building coworking environments that support both form and function.
Resources Mentioned in this Episode:
Elisabeth LaPierre on LinkedIn
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 06 Nov 2024 - 1h 03min - 378 - 367. Amanda Lewan, CEO of Bamboo, on Building Sustainable and Hyperlocal Coworking Communities
In this episode, Jamie chats with Amanda Lewan, CEO and co-founder of Bamboo, about her journey from a grassroots coworking concept in Detroit to leading three thriving locations across Michigan. Amanda shares invaluable lessons on building sustainable, hyperlocal coworking communities, and how community support, private offices, and strategic expansion can drive success.
We talked about:
How Amanda built Bamboo from a small pop-up to three high-demand locations, starting with $5,000 and a passion for community
Insights on navigating the coworking needs of different markets and why hyperlocal adaptability matters
The importance of small private offices for stabilizing revenue and meeting community needs
Bamboo's approach to forming a launch committee to integrate authentically into new markets
Leveraging community-driven initiatives and strategic property ownership to create a sustainable coworking model
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 30 Oct 2024 - 44min - 377 - 366. Test Your Sales Funnel - It Might Not Be Working How You Think It Is
In this solo episode, Jamie breaks down the critical elements of sales funnel automation and member onboarding, drawing from personal experiences outside the coworking world. Jamie explores the power of creating a frictionless sales funnel and dives deep into how a strategic onboarding process can drive member retention.
Here's what she covers:
The role of automation in streamlining your sales funnel to convert leads without missing a beat
How to use text messaging and email automation effectively to engage potential members
Why first impressions during the onboarding process are key to creating a lasting member relationship
Simple strategies to gather feedback from new members and improve your space's experience
Practical tips for avoiding the common pitfalls of automation, from broken links to inappropriate messaging tone
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 16 Oct 2024 - 39min - 376 - 365. Inside Groundwork Coworking: Sarah Athanas on 10 Years of Building Community in a Small Market
In this episode, I'm excited to chat with Sarah Athanas, Co-Founder of Groundwork Coworking in New Bedford, Massachusetts. Sarah's story of starting and growing a coworking space in a smaller market is inspiring, full of persistence, creativity, and community building. She shares how her experience living in Argentina planted the seed for Groundwork and how she navigated the challenges of building a business from scratch in a city that needed it.
Here's what we dive into:
How Sarah's experience at an Argentine coworking space inspired her to bring the concept to New Bedford
The unique journey of partnering with the city and using grant funding to get Groundwork off the ground
What it's like to grow a coworking business in a smaller market and how patience and persistence paid off
Insights on expanding to a second location and the importance of finding the right partners
The evolving role of nonprofits and the offshore wind industry as key members of Groundwork
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 09 Oct 2024 - 50min - 375 - 364. Building Broker Relationships and Sales Strategies with Evan Preslopsky, Senior Sales Manager at Venture X
In this episode, I chat with Evan Preslopsky, Senior Sales Manager at Venture X and Office Evolution, about his unique path from fitness to coworking sales. Evan shares how his background in fitness and construction sales has influenced his approach to building broker relationships and scaling sales across multiple coworking locations.
What you'll learn in this episode:
Evan's journey from the fitness industry into coworking and sales
How to cultivate strong broker relationships to close larger coworking deals
The role fitness plays in maintaining discipline and focus in the sales process
Key strategies for managing multiple coworking locations efficiently
Tips on automating and tracking sales processes to support coworking growth
Resources Mentioned in this Episode:
Venture X - Charlotte – The Refinery website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 02 Oct 2024 - 56min - 374 - 363. Creating a People-First Coworking Experience with Kristin Hardwick, Founder and CEO of CoHo
In this episode, I sit down with Kristin Hardwick, the Founder and CEO of CoHo, a thriving coworking space in Milford, New Hampshire. Kristin shares her journey from corporate life to photography, and eventually, the creation of CoHo—a coworking space that prioritizes community, connection, and the needs of small business owners and remote workers.
Tune in as Kristin breaks down her philosophy on creating a welcoming environment and the unique challenges of opening a coworking space right before the pandemic.
We talked about:
How Kristin's experience in photography and corporate life influenced her approach to building CoHo.
The unexpected benefits of launching a coworking space in a smaller town.
The importance of building personal connections with members to foster a thriving coworking community.
How Kristin has adapted her space and operations to meet the post-pandemic demand for private offices.
Marketing strategies that have worked for CoHo.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 25 Sep 2024 - 51min - 373 - 362. How Karen Tait, Founder of The Residence, Created a Thriving Suburban Coworking Space
In this episode, I sit down with Karen Tait, founder of The Residence Coworking in Bishop's Stortford, Hertfordshire. Karen shares her inspiring journey from a career in investment banking to creating a high-end coworking space that caters to the needs of suburban professionals. With a vision for blending luxury with functionality, Karen has turned The Residence into a thriving hub for the local business community, providing more than just desks—it's a space that fosters connections, collaboration, and a sense of belonging. We talked about:
How Karen transitioned from investment banking to launching The Residence Coworking The unique challenges and opportunities of building a high-end coworking space in the suburbs Why community and customer experience are crucial for coworking success How The Residence caters to the needs of suburban professionals and remote workers Insights from scaling up The Residence during and after the pandemicResources Mentioned in this Episode:
The Residence Coworking website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 18 Sep 2024 - 56min - 372 - 361. Creating Spaces for Working Parents: Alison Rogers on Blush Cowork's Unique Approach
In this episode, I chat with Alison Rogers, the founder of Blush Cowork, a coworking space that combines professional workspace with onsite childcare services. Alison shares her journey from corporate marketing to entrepreneurship, addressing a gap for working parents. Her story highlights how Blush Cowork is reshaping the coworking landscape for families, especially for parents seeking a balance between professional life and parenting.
What you'll learn in this episode:
Alison's background and what inspired her to create Blush Cowork. How coworking and childcare can coexist and support working parents. Challenges Alison faced in building a business that serves both professionals and parents. Effective strategies for creating flexible, sustainable childcare models. How Blush Cowork fosters entrepreneurship, with a special focus on supporting women.Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 11 Sep 2024 - 54min - 371 - 360. Three Ideas to Add Profit to Your Coworking Space in Q4
Q4 is right around the corner and on this episode, I share three ideas for Q4 goals that you can set to add profit to your business.
Resources Mentioned in this Episode:
Mailbox Moneymaker ChallengeEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Fri, 06 Sep 2024 - 17min - 370 - 359. From Investment Banking to Coworking: Mark Fornasiero's Secrets to Suburban Success
What does it take to leave a high-stakes career in investment banking and build a thriving coworking community in the suburbs? Mark Fornasiero, co-founder of ACE Coworking in Oakville, shares his unexpected journey from the trading floor to coworking.
Mark reveals how he and his wife, Nancy, went from dreaming about coworking spaces to opening two successful locations. They navigated the ups and downs of building in a suburban market, including surviving the challenges of COVID-19.
In this episode, we cover:
The pivotal decisions that led Mark from investment banking to coworking. Why picking the right location is everything—and how they found theirs. How ACE Coworking became a local favorite and attracted key partners like the Chamber of Commerce. The strategies Mark uses to keep ACE Coworking running smoothly and profitably.Whether you're looking to expand your coworking business or just getting started, Mark's insights will help you think strategically and make the right moves.
Tune in to hear Mark's real-life experiences and get practical tips you can use in your own coworking journey!
Resources Mentioned in this Episode:
Mailbox Money Maker Challenge Waitlist Mark's LinkedIn profile ACE Coworking websiteEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 28 Aug 2024 - 45min - 369 - 358. Getting Real on Coworking Revenue Streams - Benchmarks and Action Items
Resources Mentioned in this Episode:
Mailbox Money Maker Challenge Waitlist Watch this on YoutubeEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 21 Aug 2024 - 21min - 368 - 357. Five Simple Hospitality Ideas to Try in Your Coworking Space
On this episode, we're sharing some nuggets from our recent Community Manager University roundtable on 2024 Coworking Trends.
The group discussed the "hospitality" trend in coworking and shared a few simple ideas to integrate daily hospitality into your coworking space.
Resources Mentioned in this Episode:
Mailbox Money Maker ChallengeEverything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Fri, 16 Aug 2024 - 13min - 367 - 356. Embracing On-Demand Users: Maximizing Revenue with Flexible Offerings
While recurring memberships are the gold standard, the reality is that more and more users are seeking flexibility. In this episode, we explore how to adapt to this shift and capitalize on the opportunities it presents.
We talk about:
The Rise of On-Demand Users: Understanding the increasing demand for flexible, on-demand coworking options and how to cater to this market segment.
Types of On-Demand Products: An overview of popular on-demand offerings, including day passes, meeting room bookings, day offices, and punch cards, and how they can fit into your business model.
Pricing Strategies: Tips on setting premium prices for on-demand services to ensure profitability while meeting user needs.
Mindset Shift: Encouraging operators to embrace on-demand users and view them as a valuable revenue stream rather than a disruption to traditional membership models.
Implementing On-Demand Services: Practical advice on how to integrate on-demand booking options into your website, ensuring a seamless and user-friendly experience for potential customers.
Resources Mentioned in this Episode:
https://theyard.com/our-offer/
https://www.wework.com/solutions
Is Your Coworking Space Ready for Enterprise Clients? (episode with Phil Kirschner)
Podcast episode on part-time private office memberships
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 07 Aug 2024 - 28min - 366 - 355. Coworking Sales Funnel Insights From a Trip to the Groomer
A recent trip to the groomer got me thinking about balancing tech-enabled coworking purchases and onboarding with on-site customer service and hospitality.
Resources Mentioned in this Episode:
Live Masterclass: on August 15th: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Everything Coworking Featured Resources:
Thu, 01 Aug 2024 - 26min - 365 - 354. To Staff or Not to Staff - That is the Question...for Some Coworking Operators
To Staff or Not to Staff. That is the question we explore in this episode.
Here's what we dive into:
Staffed vs. Unstaffed Spaces: Why might an operator choose to run a space without staff? What are the trade-offs?
Real-Life Experiences: Hear about operators that successfully operate unstaffed spades.
Coffee Culture: Learn creative ways to manage coffee service in unstaffed coworking environments—because let's face it, coffee is the lifeblood of productivity!
Hybrid Models: Explore how some coworking spaces are blending staffed and unstaffed models to maximize flexibility and efficiency for their members.
Decision-Making Tips: Get practical advice on choosing the right model for your coworking space based on target audience, location, budget, and long-term goals.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 24 Jul 2024 - 29min - 364 - 353. Tips for Upgrading Day Pass Users to Recurring Memberships (and how to price them)
You love a little extra revenue...flex memberships are hard to sell, so you're happy to have a little more buzz in the space with the day passers...but day passers can be high maintenance, it can be challenging to make sure they have a great experience, and sometimes it feels like they are more work than they're worth.
Day passes create the ultimate flexibility for the commitment-phobic user. So if you offer them at an attractive price, you might get repeat day pass users who never upgrade to a recurring membership, helping you to sleep a little easier at night.
Who does not offer them?
Lucid Private Offices
Gather
Here are a few tips to encourage day passers to upgrade to recurring memberships:
Raise the price of your day pass. If the daily rate of your lowest recurring membership is not significantly less than your day pass, you won't get your day pass users to upgrade. There's both a monetary cost and a mental cost to committing to a recurring fee. You have to make it attractive enough to overcome that resistance.
Create a more compelling "fence" between your day pass and a recurring membership. If you don't want to encourage repeat day pass purchases, don't give them the benefits of membership.
Run periodic promotions to create urgency and scarcity. Humans generally operate on inertia. You have to give them a really compelling reason to change their behavior. Encourage the upgrade by offering new-members-only promotions with a compelling discount on a recurring membership for a short period. You could put a minimum membership commitment on the promo such as 3 months, to avoid having day passers upgrade for one month only.
And if the admin cost of offering day passes is just too high, don't do it.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Thu, 18 Jul 2024 - 34min - 363 - 352. Top 5 Coworking KPIs - Part II
What gets focus gets better.
If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business.
In this episode, I walk through 3 of my 5 favorite KPIs for coworking businesses.
If you missed the first two KPIs, scroll back to episode #351.
Resources Mentioned in this Episode:
Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project.Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 26 Jun 2024 - 47min - 362 - 351. Top 5 Coworking KPIs - Part I
What gets focus gets better.
If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business.
In this episode, I walk through 2 of my 5 favorite KPIs for coworking businesses.
Resources Mentioned in this Episode:
Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project.Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 19 Jun 2024 - 25min - 361 - 350. How Maryann Baldwin Drives Economic Development in a Town of 1,000 with Her Coworking Space in Lansing, Iowa
Maryann Baldwin opened a 2400 square foot coworking space in Lansing Iowa, population 1,000. This is her third year in business and this year she will turn a profit.
She owns the building and doesn't staff full time.
Her "Whys" in no particular order include: economic development, connecting like-minded people, coaching new business owners, helping the local community keep their minds healthy through lifelong learning, and providing Internet and a great place to work for visitors.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 12 Jun 2024 - 54min - 360 - 349. Sam Pickering Shares How Incendium has Partnered with IWBI to Launch a Coworking Version of the Well Certification
Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group.
Sam shares:
What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score.
Incendium's partnership with the International WELL Building Institute (IWBI) to create a simplified/approachable coworking version of the Well Certification.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 05 Jun 2024 - 48min - 358 - 348. Felicia Rubinstein, Founder of HAYVN Coworking on getting B Corp Certified
Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development.
She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs.
Resources Mentioned in this Episode:
Connect with Kerrie at Impact Growth Partners: kerrie@impactgrowthpartners.com
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Wed, 15 May 2024 - 52min - 357 - 347. 3 Coworking Space Owners Share the Behind the Scenes on Their Virtual Mailbox Businesses
Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more.
Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service
Get on your email address to learn more about the quarterly revenue challenge.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Wed, 08 May 2024 - 41min - 356 - 346. The Math on Virtual Mailbox Revenue for Coworking Spaces
Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.
Resources Mentioned in this Episode:
The video version of this episode on YouTube
Get on your email address to learn more about the challenge.
Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Mon, 06 May 2024 - 23min - 355 - 345. Why People Buy Virtual Mailboxes at Coworking Spaces (And Why You Should be Selling Them)
Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space?
Or do you get it but you just think it's got to be too much work to make it worth it?
Have you launched a mail program half-heartedly and had lukewarm results?
In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program.
Resources Mentioned in this Episode:
Get on your email address to learn more about the challenge.
Deadline: May 12!! Register for the May Mail Money Maker Challenge
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Fri, 03 May 2024 - 24min - 354 - 344. From Inbox to Income: Enhancing Your Coworking Space with Effective Email Marketing with Tracy Beavers
Welcome to another episode of the Everything Coworking Podcast! Today, I'm joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing.
Want to join Tracy's FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass
What We Discuss:
The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively.
Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers.
Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed.
Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement.
Resources Mentioned in this Episode:
Tracy's Free, live masterclass (week of 4/15 and 4/22)
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Wed, 17 Apr 2024 - 44min - 353 - 343. Brandon Houston on Building a Vibrant Community Hub in a Town of 20,000 in Collingwood, ON
Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario.
Key topics include:
The power of starting small and building a connection and reputation with the local community.
The evolution of Collingwood Foundry into a space that members don't just work in, but genuinely love and support.
The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence.
An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Wed, 10 Apr 2024 - 46min - 352 - 342. Mindset Matters for Coworking Entrepreneurs: The Power of 50/50 Thinking
In the latest episode of Everything Coworking, we're unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we're exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows.
I'm diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It's all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures.
If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos.
Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Wed, 03 Apr 2024 - 12min - 351 - 341. Exploring Hotel-Inspired Hospitality Integration in Coworking Spaces
This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space.
Episode Highlights:
Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed.
A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive.
Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It's all about elevating the member experience.
Lessons for Coworking Spaces: Learn how we can apply these hotel hospitality hacks to make our coworking spaces more responsive, personable, and ultimately, more successful. From communication tools to staff training and creating personalized member experiences, we cover it all.
Resources Mentioned in this Episode:
Interview with Grant Barnhill, CEO of Shift Workspaces
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Wed, 27 Mar 2024 - 18min - 350 - 340. The Ad Strategy Guide for Coworking Spaces: Choosing Between Google and Facebook
Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors' strategies!
🔑 What You'll Learn:
The unique advantages of Google and Facebook ads for coworking spaces
How to capitalize on user intent to tailor your ad strategy
Practical tips and case studies on crafting winning ad campaigns
Perfect for coworking space owners ready to elevate their digital marketing game. Tune in now and turn those ad dollars into memberships!
Everything Coworking Featured Resources:
Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Thu, 21 Mar 2024 - 24min
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