Marketing Soup

What is ad fatigue and how to prevent ad fatigue? There are simple fixes for helping you combat this issue and drive better results with your ads. On this episode, we’ll answer, “What is ad fatigue?” and provide you with some tested and proven tips on how to avoid ad fatigue. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to go.stellarmarketing.io/secret

The Only Marketing Mindset That Matters.. . Customer centricity should be the driving factor of all of your marketing decisions. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to go.stellarmarketing.io/secret

Importance of Measuring Your Marketing Effectiveness . Measurement is the key to optimizing any process, and marketing campaigns are no exception. When you establish and measure key performance indicators (KPIs) for your marketing campaigns, you can clearly see what works and what doesn't. . You can then direct your marketing dollars toward the most effective campaigns to achieve marketing success for your local business. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to go.stellarmarketing.io/secret

Lead Response Time: The 5 Minute Rule . Have you been doing everything you can think of in your small business marketing? Have you pumped in money, time, energy into marketing consistently? Have you been doing all of these things for months and find that you STILL have to do them? You are not alone. If cultivating a loyal, committed customer base were easy, everyone would have one. Building a business is not a one-time act. It is the sum of all the marketing you do for your business, all the interactions with your customers and leads, day in and day out. The sooner you realize this, the sooner you can plan for the long game rather than be disappointed by it. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to go.stellarmarketing.io/secret

Lead Response Time: The 5 Minute Rule . Studies have shown that if you aren’t getting in contact with your prospects within 5 minutes of them submitting a question, or requesting additional information—you are running an exponential risk of losing that prospect. . With the high costs of paid advertising, and the ever increasing competition online, you literally can’t afford to waste another moment. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to go.stellarmarketing.io/secret

Digital Marketing Best Practices for 2021. . One of the best ways to be a successful local business and practice owner is by staying on top of trends and implementing them into your own marketing strategy. . It is critical to ensure your practice is never using outdated or ineffective strategies to reach your audience, as this can lead to a spiral of downward events. . These are the lessons learned from 2020 and the best marketing practices for 2021. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall

Google My Business (GMB) is a free tool from Google that helps business and practice owners manage their online presence across the search engine and its growing portfolio of utilities. . Use all resources offered by Google My Business within its listing details to get the most out of your business locations. . Here are some basic but crucial tips for optimizing your listing.. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall

Which Facebook Ad Objective Should I Choose?. . When you’re creating a new Facebook Ad campaign for your practice, you have to start making big decisions right off the bat. The very first choice you’ll make is deciding what objective you want to optimize for, and your selection will absolutely affect your campaign. It can impact what actions you optimize for, what you pay for and even what types of creative options are available to you. . Choosing your objective, therefore, is an important first step that goes beyond simple categorizing your ad campaign. It’s why you determine the objective at the campaign level, ensuring that only relevant ad sets and ads are grouped together. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall

How to Know Whether to Fire Someone Or not? . No one should ever be surprised to be fired. Getting fired should never come out of the blue for any employee. Every employee who is terminated should know it’s coming and be ready to take responsibility when it happens. No surprises allowed. . The question I get asked a lot if when is it a good time to fire am employee within my practice? I say RIGHT AWAY before it's too late. . Determining the need and time to fire an employee is difficult but necessary – not only for your practice but often for your employees themselves. When it’s time to terminate, make it quick and painless – but make it happen. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall

Downselling is a technique where you offer an alternative to the primary service by offering a more budget-friendly or more convenient buying option to your client/patients after they must have rejected or declined the upsell. . You want to have more than one option for buyers to start working together. This will increase the chances of turning your prospects into buyers, regardless of what price point they start at. Plus, if people buy one service from you, they’re more likely to keep buying in the future. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall

Undoubtedly, video marketing is one of the newest additions to your promotion & marketing toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your practice? Do you have enough resources to create and use video content in your marketing? The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there, especially for local businesses. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall

Local Services Ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing plan to reach new and returning patients in your area at the best moment. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall

Google Ads or Facebook Ads: which one is right for my business? The answer is not simple but, if we have to cut it to the bone, that would be: Both of these networks excel when it comes to delivering results because when it comes to online advertising, Google Ads and Facebook Ads dominate the industry. Intent is the main differentiator. If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall

Your marketing company will help get you more clients/patients. Your team and leadership skills will enable you to grow your practice year over year. Both the marketing company and your team can work together for a predictable growth trajectory. If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall

To stand out in a crowded field, your practice needs to consistently “WOW” patients/clients. Scripts have the power to elevate your customer service from ordinary to extraordinary. If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall

Instagram has over 1.5 monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. . If you had to choose on one social media platform to focus on for your practice/clinic, I'd say go for Instagram. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall