Digital Marketing Victories

About This Episode

In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other. 

She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.

This episode is for you if you’re curious about the following:

What imposter syndrome is and how you can overcome it.How you can control stressful thoughts and situationsTo consistently feel good about yourself. How to come from a place of true confidence.

Tune in for an insightful conversation with Adrijana Vujadin!

Connect With Adrijana

Check out her websiteFollow her on Twitter @adrijanavujadinConnect with her on LinkedInCheck out the SEO Happy Hour podcastSubscribe to the SEO Therapy NewsletterHer brightonSEO 2023  deck

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.

Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.

|(As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin

A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.

This episode is perfect for you if you’re curious about:

The value of having a mentor.Where to find a mentor and how important finding the “right” mentor is.How to become a mentor yourself.What skills mentoring can help you develop.How mentoring can positively impact your career.

Tune in for an insightful conversation with Silvia Martin!

Connect With Silvia Martin

Learn about Trebole MarketingConnect with Silvia on LinkedInFollow her on Twitter

Resources
Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. 

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.

In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.

"You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona

This episode is for you if you’re curious about the following:

How automation, AI, and VAs can give you more time to work on your soft skills. How to get started with VA/automation for your podcast or other marketing activities.How storytelling techniques can make your podcast (or marketing strategy) more persuasive.

Tune in for an insightful conversationwith Joe Casabona!

Connect With Joe

More info on his personal site and coaching site Podcast Liftoff Connect with Joe on LinkedInFollow him on Twitter/X @jcasabonaCheck out his podcasts - Podcast Workflows and How I Built ItGet his new book - HTML and CSS: Visual QuickStart Guide

Resources
Find on episode webpage.

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Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.

Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.

In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.

"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it."  - Adam Gent

This episode is for you if you’re curious about the following:

How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.How to build trust for your work internally.How to prioritize your technical SEO work.How to leverage SEO case studies to persuade others.How a product manager approach to SEO might make your efforts more successful.Tips for improving your writing.

Tune in for an insightful conversation with Adam Gent!

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.

This episode is perfect for you if you’re curious about the following:

How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.

Tune in for an insightful conversation with Zac Stucki!

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.

This episode is for you if you’re curious about the following:

How thinking like a product manager could help your developer relationships.Tips for pivoting your career toward product management.How to tell your story effectively to sell through your SEO tests.How to present your story effectively to win awards.

"The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia

Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.

Tune in for a captivating conversation with Gus Pelogia!


Connect With Gus

Connect with Gus on LinkedInFollow Gus on TwitterLearn more about Gus on his websiteFind Gus on Growth MentorHis BrightonSEO slides
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You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.

This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 

"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects."- Helene Jelenc

You Will Learn

How anthropology can contribute to a holistic perspective.The benefits of practicing active listening and note taking during interviews.The impact of different platforms and audiences on content creation.

Connect With Helene

Connect with Helene on LinkedInFollow Helene on TwitterConsulting Helene (Company)Wandering Helene (Blog)

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.

"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull

Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.

You Will Learn

How can understanding and improving emotional intelligence help build better relationships and further your career?What behaviors can help build good relationships and how do they differ online and offline?What actionable steps can be taken to improve empathy skills and build strong relationships?

Connect With Jo

Learn more about Turn DigiFollow Turn Digi on Twitter @TurnDigiLearn more about Search London Meetup groupFollow Search LDN on Twitter @SearchLDNFollow Jo on Twitter @SEOJoBlogsConnect with Jo on LinkedIn

Resources

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.

"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."

- Dana Theus

In this episode, you will learn:

How can digital marketers become more effective when communicating negative news?How can you become a better listener to build empathy and understanding?Tips for persuading the C-suite vs cross teams. Tips for building relationships and be more influential in virtual meetings.

Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.

This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. 

Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.

If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. 

Connect With Dana

Learn about InPower CoachingConnect with Dana on LinkedInFollow Dana on Twitter @DanaTheus

Resources

InPower Dimension Coaching Facebook Community Free career coaching resourcesWomen’s Mastermind Membership

Other episodes you'll enjoy:

Episode 18:

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. 

"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."

Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.

In This Episode, You Will Learn

How technology affects people's behavior How to manage change within an organization The importance of audience segmentation

Connect With Tony

Learn about ParsonsTKOConnect with Tony on LinkedInFollow Tony on Twitter @tonykopetchny

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. 

If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.

In This Episode, You Will Learn

How to advance from an SEO specialist to an SEO director in under two years.How to persuade your company or management to invest in SEO resources and hires.Morgan’s strategy for growing and managing her team from one to five in less than two years.If you’re new to SEO, how you can expand your network and understanding of SEO.

Connect With Morgan

Visit the Statwax websiteConnect with Morgan on LinkedInFollow Morgan on Twitter

Resources Mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: 

WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).

This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.

Key takeaways

Using empathy can build stronger human relationships and be more persuasive.How to work with your clients to get them to buy into your work process.How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).

Connect With Will

Visit the Russell Marketing websiteVisit the Russell Gives Foundation websiteConnect with Will on LinkedInFollow Will on Twitter

Resources Mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.

If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.

Key takeaways

How to “read the room” and pivot your message so that it’s heard on the other end.How to get to the “yes” for your digital strategy recommendations or sales pitch.What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.

Connect with Ben

Visit the Behavior Sales websiteConnect with Ben on LinkedInFind him on FacebookFollow Ben on Twitter

Resources Mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About this episode

In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.

Key takeaways

The different SEO skills required based on the site or industry you work in. How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.What steps you can take to self-evaluate and grow your own skillset as you advance in your career.Where to find SEO resources for self-evaluation.How you can evaluate your team members and help them set goals for the year.How you can gain the skills to be more persuasive in giving SEO recommendations.

Connect with Chris

Visit his personal websiteVisit the Torque Partnership websiteFollow Chris on TwitterConnect with Chris on LinkedIn

Resources mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.How to think through new tools and tactics to become a more effective virtual speaker.How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

Visit Patrick’s personal website and download a free sample of his book.Visit the Patchbay Media websiteFollow Patrick on TwitterConnect with Patrick on LinkedInSubscribe to Patrick’s newsletterPurchase Patrick’s new book Zoom Out: The Video-First Playbook

Resources mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About this episode

In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.

Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.

Key takeaways

How to future-proof an organization?How does digital marketing fit into the concept of future-proofing?How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?What is the biggest opportunity with social media data that is not being used today by most businesses?

Connect with Terry

Find out what Future Proof Advisors is all aboutFuture Proof Advisors company LinkedIn pageFollow Terry on TwitterConnect with Terry on LinkedIn

Resources mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

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About this episode

In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. 

In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.

Key takeaways

How to make websites accessible to people with disabilities?How to add accessibility to your SEO service offerings?How to test your site for accessibility?How to convince and push your clients to take action?How to encourage your clients to write about various topics?Where to find templates to help make your site more accessible?Where to find a beginner’s guide to accessibility?

Connect with Lea Scudamore

Find out what Aimclear is all about.Follow Lea on TwitterConnect with Lea on LinkedIn

Linked resources

Available on podcast webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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About this episode

In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. 

In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. 

With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.

Key Takeaways

How to leverage the G.R.I.T. Marketing Method to gain influence.How to be successful as an in-house catalyst for digital marketing change.How to grow your own career and your ability to influence your audience.How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.How to develop a Map of Influence that identifies all the ways you can make an impact.How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)

Connect with Christina del Villar
Check out her website
Follow her on Twitter
Connect with Christina on LinkedIn

Links mentioned

Available on podcast webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.

Key Takeaways: 

Tom unpacks:

How to kickstart a project with an organization to create and build momentumHelp the client’s marketers (who are often in the weeds) communicate with the C-suiteHow to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.

Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. 

We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.

Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:

Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. 

With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. 

Connect with Tom Critchlow

Check out his website
Follow him on Twitter
Learn more about SEO MBA

Links mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.

Key Takeaways: 

Learn how you can work on your communication skills to become more successful at persuading others.Hear about how becoming a better communicator can elevate your personal brand.How, as an introvert, can you easily earn confidence in public speaking and storytelling?Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. 

Links Mentioned:

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. 

Key Takeaways: 

How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.Tips for integrating the marketing and sales efforts at your organization or client’s organization. Her tips for getting her strategies implemented when it involves IT departments. 

Connect with Janet

Check out her Data First Marketing bookLearn more about MarketingMojoFollow Janet on TwitterConnect with Janet on LinkedIn

Links mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.

Key Takeaways: 

What is the most common mistake in global brands when targeting different cultures?We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  

Connect with Javier

Check out Javier’s websiteFollow Javier on TwitterConnect with Javier on LinkedIn and FacebookContact him by phone (410) 989-5484

Resources Mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. 

Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . 

Key Takeaways: 

How to track the lifecycle of an idea and vet it’s potential success before implementing.Why you should always track how those ideas drive ROI.  How important is to have an Ideal Customer Profile (ICP) to organize your strategy.How content marketing can shift interest in your brand.

Connect with Lori

Check out Fleetio Connect with her on  LinkedInFollow Lori on Twitter 

Links mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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About this episode
In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  

He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:

A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.

Key Takeaways

How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. How the connection and synergy between the team and client can drive true organizational change and SEO success.Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. 

Connect with John

Check out Stella Rising websiteFollow him on Twitter Connect with John on LinkedIn 

Links mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. 

Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.

Key Takeaways

How to discover the keywords that work for youHow to have a killer SEO strategy, even if you’re not tech-savvyHow to turn your meetings into valuable training material within the company

Connect with Dan

Check out his websiteFollow him on Twitter Connect with Dan on LinkedInListen to his podcast

Resources mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer.

Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.

Key Takeaways

How the different social networks “bubble up” content based on the context that resonates on those networks.How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and InstagramWhy you need a different content approach and brand voice to each platform to be successful. Which network would work the best if you’re interested in changing the perceptions of your brand.

Connect with Joe
Check out his website
Follow him on Twitter
Pre-order his new book

Links mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy

Kathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.

Key Takeaways

How to set up the initial plan for start-upsWhy you need to learn to say noHow to build success paying attention to your internal clientsWhat is the best way to generate content in your business early days

Connect with Kathleen

Check out the Inbound Success PodcastFind her on LinkedInFollow her on Twitter

Links mentioned
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should alsosubscribe to our email listso that you don't miss any news about the show or new episodes.

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Leave Feedback
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Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!