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Create Brand NV is a podcast where we discuss business, marketing and peek under hood of successful companies to understand the leadership behind the organization and best practices for today’s challenges. If you own a business, listen up. Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Learn, engage and thrive.
- 26 - Clear-Armor Security Glass Laminate with Dave and Alex Trudeau
In this episode, Nicole interviews Dave and Alex Trudeau of Clear Armor. Dave, the founder and CEO, shares his journey of creating the strongest protective glass laminate after a personal break-in experience. Alex, the COO, discusses the operational side, detailing installations in schools, police departments, businesses, and homes.
The Trudeaus explain Clear Armor's innovative product, designed to withstand smash-and-grab attempts, riots, and bullets, emphasizing their patented technology and dedication to safety. Discover the inspiring story behind Clear Armor and their commitment to protecting lives.
Whether you're an entrepreneur or interested in security technology, this episode offers valuable insights and advice surrounding the challenges of launching an innovative new product.
Tue, 11 Jun 2024 - 47min - 25 - The Power of AI for Smarter SEO with Greg Brooks from Search TidesTue, 21 May 2024 - 57min
- 24 - The Lebel Landscaping Journey with Founder JP Lebel
In this episode of the Create Brand NV Podcast, host Nicole Alicea sits down with JP Lebel, the driven and visionary founder of Lebel Landscaping. Starting from humble beginnings as a college student mowing residential lawns, JP has transformed his side gig into a flourishing landscaping empire. Discover how his natural business acumen, determination, and decisions propelled Lebel Landscaping to success, landing prestigious clients like Zoo Tampa, Busch Gardens, and the Florida Aquarium, just to name a few.
Tue, 14 May 2024 - 1h 01min - 23 - Know Your WorthTue, 26 Mar 2024 - 20min
- 22 - B2B and B2C Marketing and AdvertisingTue, 19 Mar 2024 - 22min
- 21 - The 5 Major Psychological Shifts for Business Success
Licensed Psychologist Dr. Carlos Garcia, owner and founder of Tampa Counseling and Wellness, shares the 5 Major Psychological Shifts business owners need to make if they want to blossom into successful business leaders:
- Broadening your vision (i.e., how to go from working "in" your business to working "on" your business, seeing opportunity, how to stay thinking "big picture.")Learning to lead (i.e., honing leadership skills, managing people, learning EI skills)Putting your ego aside (i.e., letting go of "control"; letting go of ego, learning to delegate, seeking support)Letting go of fear and limiting beliefs (i.e., dealing with fear of failure and fear of success)Imposter syndrome (i.e., what it is and why it happens)
Dr. Carlos Garcia can be reached via phone at 954-830-6222 or online at www.tampacw.com
Tue, 16 Jan 2024 - 1h 02min - 20 - 1 Year Podcast Anniversary Celebration
Meet the team behind the Create Brand NV Podcast. Listen to Fingers and Nicole reminisce about their 20-year friendship, traffic reports done from airplanes back in the day, but most of all, celebrate the 1-year anniversary of the Create Brand NV podcast. Easy listening for a change with a few laughs in between!
Tue, 19 Dec 2023 - 41min - 19 - Glazer Children's Museum Strategic Vision with Sarah ColeTue, 12 Dec 2023 - 1h 03min
- 18 - The People Factor: Human Resources with Lori Goldsmith
Lori Goldsmith is an experienced HR professional with a wealth of knowledge in global HR practices. We delve into the common mistakes business owners make when expanding their team, which can lead to high turnover rates and potentially jeopardize the business. Lori shares advice on creating and maintaining company culture and the difference between leadership and management, as well as best practices for clear communication in the workplace and proper employee coaching. This episode is a must-listen for small business owners and anyone interested in the pivotal role of HR in shaping a successful, ethical, and thriving business environment.
Tue, 21 Nov 2023 - 59min - 17 - Banker Insider: Improve Your Credit Score and Reduce Your Cost of Funding
Banks look at both personal and business finances when giving business loans. Cynthia Weiss, a retired banker, offers guidance on how business owners can clean up their personal credit to get themselves in the best position to be offered favorable lending terms and lower interest rates. This episode is also full of juicy money stories that'll make you chuckle. If you love money talk, tap play!
Tue, 31 Oct 2023 - 1h 15min - 16 - Spotting Top Sales Talent: Sandler Training Insights with Jim MarshallTue, 10 Oct 2023 - 1h 26min
- 15 - The Science of Scaling: Turning Passion into Profit with Sheldon Ramkisson
In this episode, we sit down with the accomplished Sheldon Ramkisson—a self-made businessman with an uncanny knack for turning struggling businesses into prosperous ventures. With a consolidated operating revenue of $9 million across six businesses, Sheldon offers unparalleled insights into the science of business and its intricate dance between numbers, passion, and leadership.
Delving deep into the underpinnings of successful business scaling, Sheldon challenges our conventional understanding of customer relations, team management, and the role of an owner. What does it mean to truly know your customer? How do you imbue your team with your fervor for the product, and why is letting go crucial for growth?
This episode is not just an exploration of business strategy but a deep dive into the psychology of leadership and the art of trust. Whether you're an aspiring entrepreneur or a seasoned business magnate, Sheldon's sage advice promises to transform the way you view your enterprise. Don't miss out on the chance to learn from one of the industry's finest minds.
Tue, 15 Aug 2023 - 1h 03min - 14 - Pressure Testing Your Entrepreneurial Ideas with Tony Miller
Bring pen and paper to my conversation with Tony Miller, a seasoned entrepreneur from Tampa, Florida, where we discuss the importance of thorough due diligence in any business endeavor.
With five diverse business ventures under his belt in just 17 years, Tony has a keen eye for business and a wealth of hard-knock wisdom.
He has owned a marketing and advertising agency, a distillery, an online education platform, and an innovative application for the industrial packaging space. Presently, he is developing a mammoth multi-million-dollar Surf Park, Peak Surf Park, the first of its kind in the area - a first-mover project.
In this insightful conversation, Tony takes us behind the scenes of his ventures, sharing the hard truth of what it takes to make a business "go." Tony outlines the questions you'll need to ask yourself to conduct thorough due diligence and pressure-test your business idea from all angles before jumping in and risking it all.
Tue, 01 Aug 2023 - 1h 38min - 13 - The Pest Control Business: It's Not About Killing Bugs
Kevin Citarella, the owner and founder of Citarella Pest Control gives us a peek under the hood of his service-based business model. In this episode, Kevin breaks down what it takes to start a pest control business, including licenses, degrees, experience and certifications. We talk about how he trains his team, the logistics of covering a large territory and he shares his best advice on pitching and getting new business.
Tue, 13 Jun 2023 - 1h 29min - 12 - Whiskey Wisdom: Unveiling the Magic Behind Jack Daniels with Brenda Terry
Dive into the world of Jack Daniels with Brenda Terry, the brand's one and only Brand Ambassador for the state of Florida, as she reveals the secrets behind the Master Distiller, Distributor, and Supplier side of the business. In this eye-opening episode, Brenda shares her unique role in educating and inspiring the bartending community to explore Jack Daniels in new and innovative ways, leading to personalized recommendations for patrons, and ultimately increased sales. Discover how Brenda's refreshing approach adds a localized touch to this international spirits powerhouse, and learn how you can apply these game-changing strategies to your own business. Cheers to creativity!
Tue, 16 May 2023 - 1h 39min - 11 - Branding the #1 News/Talk Radio Station: Lessons from Sue Trecasse and 970 WFLA
Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in the top 5 in the Tampa Metro area for the Key Demographic of 25 – 54, often reaching #1, and was also in the top 10 for the 18 – 34 demographic, a rare feat for an AM News/Talk station. Sue's uncompromising stance on advertising and programming quality, prioritizing brand experience over profits, stirred up controversy, and she fiercely guarded the reputation of the 970 brand. In this episode, we dive into Sue's tenure at the station, get to know the woman behind the mammoth operation, and reflect on best practices for protecting a major brand like 970 WFLA with 20/20 hindsight.
Tue, 09 May 2023 - 1h 46min - 10 - Little Teeth, Big Impact: Insights into Running a Successful Pediatric Dentistry Practice
In this episode of Create Brand NV, Nicole Alicea sits down with Dr. Jerry Copeland, a pediatric dentist based out of Tampa, FL, to discuss the essential elements of running a successful pediatric dentistry practice. Dr. Copeland shares his experience purchasing an existing practice and integrating into the existing team while creating a new culture.
Join the conversation as we delve into the challenges Dr. Copeland faced and the innovative solutions he implemented to create a delightful patient and parent experience. From hiring best practices to marketing strategies, we explore the key components required to build and grow a thriving pediatric dentistry practice.
Whether you're a practicing dentist, business owner, or simply curious about what it takes to run a successful healthcare practice, this episode offers valuable insights and practical tips you won't want to miss!
Tue, 18 Apr 2023 - 1h 31min - 9 - Non-Verbal Autism: From Idea to Non-Profit
Today's guest is Isabel Norton. This episode will reveal the story behind the Robert Norton Foundation, a 501(c)(3) providing communication devices for families with non-verbal autistic children. You'll hear how Robert Norton's mom, Isabel Norton, came up with the idea and put a plan into action to help her son Robert and other families that also need this crucial communication device. For more information, visit www.givekidsavoice.org
Tue, 04 Apr 2023 - 1h 38min - 8 - Mastering Communication and Mindset with Pilar Ortiz: A Must-Listen Episode
In this episode, we have the pleasure of hearing from Pilar Ortiz, a highly accomplished communications expert and coach who has helped countless individuals and businesses improve their communication skills. Pilar shares her personal journey of transitioning from an employee mindset after losing her steady news anchor job of 11 years, to becoming an independent consultant who had to learn to price her services, create sales packages, and confidently ask for the sale. Pilar emphasizes the importance of the 3 C's: Clarity, Communication, and Closing, and stresses the significance of controlling our thoughts and how they impact our lives. She introduces the concept of "Imperfect Action," advocating for taking action even when everything isn't perfect. Overall, this episode is packed with valuable insights and inspiration. We appreciate you tuning in!
Tue, 21 Mar 2023 - 1h 15min - 7 - Building Two Video Production Companies and Our Virtual Future
Sit in with me and my conversation with Tim Moore. Tim has built two successful video production companies with his partner Jonathan Davila. The first half of our discussion explores his companies from a business owner and entrepreneurial perspective. The second half dives headfirst into speculating about the future of virtual environments, simulation, the concept of virtually co-creating without the use of written or spoken language, our near-future ability to create content at the speed of thought, feeling and seeing the ideas of others in real-time, your reality getting jealous of your visions and other mind-bending concepts of the future.
Tue, 07 Mar 2023 - 58min - 6 - A Family Legacy of Seafood Restaurant Brands
In this episode, we explore how and why Crabby Bill's family brand of restaurants has consistently been able to nail the perfect customer experience for over 40 years.
Tue, 17 Jan 2023 - 1h 01min - 5 - Master Your Financials and Get Approved for that Business Loan
Today's guest is Cynthia Weiss, a commercial banking and lending expert who evaluates businesses' financials to determine whether that business can repay a loan, should one be granted. This interview features advice on handling your business financials correctly and discusses the Community Reinvestment Act (CRA) of 1977 and what that means for small business lending in underprivileged areas.
If you are a business owner that has ever borrowed money or you think that at some point you'll need someone else's money to grow your organization, listen up; this is a juicy episode you won't want to miss!
Tue, 29 Nov 2022 - 1h 31min - 4 - Office Furniture Remanufacturer Championing Sustainability and ESG
My guest today is Joni Adams, the CEO of Reimagine Office Furnishings. ROF is one of less than a small handful of office furniture dealers in the United States with full-scale remanufacturing capabilities. Hear the story of how she and her husband started their company selling simple office supplies and how they grew their business into a massive 120,000 sq ft office furniture dealership and remanufacturer. Today, Reimagine Office Furnishings outfits office furniture interiors for major companies with large office populations like the AVEDA Institute, New York Life, and Wipro, to name a few.
Tue, 22 Nov 2022 - 56min - 3 - A Family Legacy of Bowling and Entertainment
My guest today is Anthony Perrone, who is in his 34th year at the helm of the Pin Chasers Bowling Family Center empire, which has run thriving bowling centers in the Tampa Bay area for over 65 years!
Hear the family business stories and learn about the lessons and values that the father, Bill Morris, instilled in his children.
Learn about the history of the bowling business, the negative stereotypes they needed to overcome, and the strategies they implemented to combat each of these threats.
We also discuss the challenges they face today, the mindset that enables them to be successful, and their plans for a successful future for the Pin Chasers brand of bowling centers.
Tue, 15 Nov 2022 - 1h 08min - 2 - Purchasing a Roofing Company
Listen in on my conversation with Matt Lentz, the new owner of The Roofing Company. This business was established by a completely different person and purchased by Matt, even though Matt had zero experience in the roofing industry. We'll discuss his process for evaluating businesses for sale, contract negotiations on non-compete clauses, and how he has stepped in and earned the organization's respect as their new leader.
Tue, 08 Nov 2022 - 48min - 1 - Triumphing Over Labor Shortages and Employees Wanting to Work Remotely
Today’s guest is Charlotte Fernee Kelly of Fernee Kelly Law with offices in Tampa and
Jacksonville Florida. She is an employment and labor law attorney who
represents both the employee or the employer – but never at the same time, of
course. We’re going to discuss the new employment landscape and what employers
need to be doing to ensure they can create an environment conducive to
recruiting and retaining the talent they need to scale and thrive.
Tue, 01 Nov 2022 - 35min
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